INTRODUCTION THE BOROUGH OF DUDLEY IS WITH A POPULATION OF MORE A THRIVING THAN 307,000, DUDLEY BOROUGH IS THE LARGEST BOROUGH COMMUNITY IN THE BLACK COUNTRY, THE WITH A THIRD LARGEST METROPOLITAN AUTHORITY IN THE WEST DIVERSE MIX MIDLANDS AND THE 12TH LARGEST OF CULTURES, IN ENGLAND. The borough plays an important role in the HERITAGES AND West Midlands economy with around 10,000 businesses and a workforce of over 117,000 TRADITIONS people. IN THE HEART Dudley Council has a wealth of sponsorship and advertising opportunities to help OF THE BLACK you reach your target audience, whilst at the same time giving something back to the local community. This will show your COUNTRY business is supporting local people and investing in the borough. OUR PRINT, SPONSORSHIP, OUTDOOR ADVERTISING, DIGITAL AND ONLINE OPPORTUNITIES PROVIDE GREATER MARKET PENETRATION THAN ANY OTHER ADVERTISING MEDIUMS IN THE BOROUGH
We can support you in reaching: • In excess of 307,000 Dudley residents • More than 10,000 local businesses • Workforce of over 117,000 • 167,000 people commuting in to, out of or within Dudley borough per day • 21,600 students attending borough colleges • Over 14,500 Dudley Council employees • Average 4.3 million visitors annually • 107 schools PRINT
BIRTHS, DEATHS AND WEDDING REGISTRATION BROCHURES
Births registration brochure A brochure explaining how to register your child’s birth is given to every family when they leave hospital or if they had their baby at home. The brochure explains what families need to do and where they need to go to register their child’s birth. If you are a baby boutique, christening gift business, baby class franchise or if you have a function room available for christenings why not Registering a birth advertise to every new parent in the borough. Your questions answered 5000 A5 brochures are produced annually. Rate card: Number of pages 28 Full page £400.00 Half page £220.00 Quarter page £115.00
For further information please contact the communications and public affairs team on: t. 01384 815228 e. [email protected] w. www.dudley.gov.uk/advertising Deaths and bereavement services brochure A brochure designed to support families and provide information about how to register a death is given to families at Russell’s Hall Hospital and GP surgeries. Local funeral directors, florists, function rooms and memorial businesses currently advertise within this brochure. 5000 A5 brochures are produced annually Rate card: Number of pages 36 Full page £400.00 Half page £220.00 Quarter page £115.00
Weddings in Dudley To help brides and grooms plan their special day and organise a civil wedding ceremony, this brochure provides all the information you need and details wedding venues across the borough. If you are a wedding dress boutique, a wedding planner, vintage car hire, florist or wedding entertainer why not advertise in this borough guide. Your ceremony - a special day 5000 A4 landscape brochures are produced annually. Rate card: Thank you for choosing Dudley Citizenship and Registration Services Number of pages 28 Full page £500.00 Half page £275.00 Quarter page £150.00
For further information please contact the communications and public affairs team on: t. 01384 815228 e. [email protected] w. www.dudley.gov.uk/advertising Home Affairs Spring 14_HA Spring 14 04/03/2014 11:11 Page 1 HOME AFFAIRS
The Home Affairs magazine is distributed directly to Dudley Council’s tenants and leaseholders in 25,000 properties across the borough. Home News and views for council tenantsaffairs and leaseh The magazine is a 16 page full colour publication, produced 3 times a year. It is also available online via the Dudley Council website. The publication includes articles about housing issues and wider council business affecting tenants and leaseholders as well as information about community news, money matters and lifestyle. A survey carried out in 2013 found that 90% of respondents found Home Affairs useful for keeping readers up to date with news about activities within their community.
HOME AFFAIRS RATE CARD Target audience: 25,000 tenants and leaseholders within Dudley Borough Frequency: Three times a year Number of pages: 16 Full page £850 Back cover £1,000 Half page £450 Quarter page £250 Four page supplement £3,280 Flyer inserts within the publications can be arranged. Please contact us for more details.
For further information please contact the communications and public affairs team on: t. 01384 815228 e. [email protected] w. www.dudley.gov.uk/advertising HIMLEY HALL AND PARK PRESENTS OUT OF THIS EVENT SPONSORSHIP WORLD A SCI-FI JOURNEY Dudley Council delivers a range of exciting events each year, from the Mayor’s Civic Awards, bonfire FIREWORKS & MUSIC SPECTACULAR displays and Armed Forces Day to Christmas lights HIMLEY PARK • SATURDAY 9th NOVEMBER 2013 Gates open 4.30 pm • Bonfire lit 7.45 pm • Fireworks 8.30 pm events, St George’s Day celebrations and many FREE RADIO • FUNFAIR • SEASONAL REFRESHMENTS community engagement events.
All our events have fantastic sponsorship opportunities for your company to promote itself whilst giving something back to the local community.
Sponsorship packages include significant print Adults £9 • Children & Senior Citizens £4.50 • Under 5’s free • Family Ticket £23 • Car Parking £3 Options Plus discounts available on adult/junior tickets SPECIAL FREE BUS SERVICE from Dudley,Stourbridge Coseley, Sedgley, Quarry Bank & Brierley Hill, Halesowen, Stourbridge, 5.30 pm onwards and broadcast media recognition, online presence A no alcohol policy operates at this event • No vehicle drop-offs will be allowed at the gates of Himley Park on the B4176 Further details from Himley Hall 01384 817817 or Dudley Council Plus 0300 555 2345 with over 100,000 hits per month to the council Himley Park, Himley, Dudley, West Midlands DY3 4DF www.dudley.gov.uk/himleyhall website, a social media audience in excess of 10,500, branding opportunities across a range Stourbridge of advertising platforms, employee engagement, corporate hospitality, access to outdoor advertising mediums and many more benefits.
EVENT SPONSORSHIP For further information on all the event sponsorship packages including many community engagement events available please contact the communications and public affairs team on: 01384 815228 • [email protected] • www.dudley.gov.uk/advertising THE MAYOR’S CIVIC AWARDS ARMED FORCES DAY The Mayor’s Civic Awards celebrate the achievements Thousands of people turn out each year to celebrate of those people who work tirelessly in the borough to the heroics of past and present service men. The make it a great place to live, work and visit. It is an family event takes place at the historic and impressive inspiring, local community event which recognises the Himley Hall. Attractions at the event include a band hard work and dedication of Dudley borough residents. concert in the grounds, a display of military vehicles, an exhibition of wartime history and lots of family The event receives significant coverage with entertainment. opportunities for print and broadcast media coverage across the Black Country reaching an audience in Sponsorship packages include impressive press and excess of 230,000. Gold and silver sponsorship media recognition, branding opportunities across a packages are available. range of advertising mediums, cross marketing options, corporate hospitality and employee engagement. This is an annual event which takes place in March. This is an annual event which takes place in June.
CHRISTMAS LIGHTS ST GEORGE’S DAY Each year the borough comes to life with more than 20 This free family event sees thousands of local Christmas trees and hundreds of festive decorations. people celebrate St. George’s Day and enjoy street Why not help to create a truly festive spirit and raise entertainment from children’s activities, music shows the profile of your organisation during the lucrative and local food and market stalls. Christmas period. This event offers fantastic branding opportunities, This is a rare opportunity to promote your organisation broadcast, print and online media awareness. in one of the borough’s four main towns for a six week period, twenty four hours a day, seven days a week This is an annual event which takes place in April. with subsequent promotions online and other channels promoting the sponsorship of Dudley’s Christmas trees and decorations.
EVENT SPONSORSHIP For further information on all the event sponsorship packages including many community engagement events available please contact the communications and public affairs team on: 01384 815228 • [email protected] • www.dudley.gov.uk/advertising HIMLEY BONFIRE Himley Hall’s bonfire is the biggest council- run event of its kind in the country with up to Hurry along to Himley Hall’s 25,000 visitors each year. Families flock to see the £20,000 worth of state-of-the-art firework technology and enjoy the giant funfair, games and entertainment. under 5s day This prestigious event offers significant branding featuring the famous Himley Beach opportunities, broadcast, print and online media awareness, cross marketing options and Friday 27 June 2014 corporate hospitality. 10am to 3pm This is an annual event which takes place in November.
UNDER 5’S FUN DAY AT HIMLEY HALL Himley Park becomes a beach for a day as 20 tonnes of play sand create a seaside atmosphere. Entertainment includes story telling and puppet shows, seaside games and crazy golf, donkey rides, a funfair, bouncy castle and soft play area.
This fun filled family event offers branding opportunities, broadcast, print and online media Wish you were here! coverage.
This is an annual event which takes place in Himley Beach • Story Teller & Puppet Shows • Seaside Garden Games Petting Zoo • Face Painting • Soft Play Zone • Music Bugs • Trade Stalls June. Land Train Rides • Children’s Funfair* • Donkey Rides* *small charge applies Family Ticket £12.00 (2 adults & 2 children) • Adults £3.50 • Juniors (2-5 years) £3.50 Under 2’s FREE • Adult Options Plus £1.50 • Junior Options Plus £1.50 Free car parking • Coach parking available • No dogs admitted
For more information call Himley Hall on 01384 817817 EVENTHimley SPONSORSHIP Hall & Park, Himley, Dudley, West Midlands DY3 4DF For further information on all the event sponsorship packages including many community engagement events available please contact the communications and public affairs team on: 01384 815228 • [email protected] • www.dudley.gov.uk/advertising OUTDOOR MEDIA
With a population in excess of 307,000 and 167,000 workers commuting across the borough each day, outdoor advertising is a fantastic way to reach your customers.
Poster sites • Prominent wide spread locations across Dudley play week 2013 the borough in Dudley, Stourbridge, Du lyDu lyDu lyDu lyDu lyDu lyDu ly PaPa PaPaPaPaPa Wek Wek Wek Wek WekWekWekWek Halesowen, Brierley Hill, Kingswinford, Netherton Mod yMondayMod yMod yMod y 0 0 0 J l 5 J lJ lJ l to- Frd y- -- Frd y Frd yFridayFrd y Auut AuutAuut Auut9 August 02 0202 02 • Poster sites are portrait, 1524mm x 1061mm (60 x 40 inches) Huntingtree Park, Halesowen - Monday 5 August HutnteHutnteHutnteHutnte Pak PakPak - Haeoe - -- Haeoe HaeoeHaeoe - Mod y - - Mod y- Mod y Mod y 0 0 0 0J l J lJ l J l • Highly visible to both pedestrians and SilverSivrSivr Jubilee J bleJ ble Park, P rP r Coseley -- CoeeCoee - Tuesday -- Tus aTus a 6 August 33 JuyJuy motorists SivrMarySivr J ble Stevens J ble P r Park, P r - CoeeStourbridge - Coee - Tus a - WednesdayTus a 3 Juy3 7 JuyAugust MayMay SeesSees P rP r -- Stubi gStubi g -- We ns aWe ns a 11 A g sA g s • Cost start from £25 per week. Tailored MayNethertonMay Sees Sees Park, P r P r Netherton - Stubi g - Stubi g - Thursday - We ns a - 8We ns a August 1 A g s 1 A g s packages can be arranged NehroNehro PakPak -- NehroNehro -- Th rd yTh rd y AuutAuut NehroTheNehro Dell &Pak Fens Pak - PoolsNehro - Nehro - Brockmoor, - Th rd y - Th rd y Pensnett Auut - Friday Auut 9 August ThTh DelDel && FesFes PoPo -- Brcmo,Brcmo, PesetPeset -- Frd yFrd y AuutAuut We are able to provide a quote for all posters ThAllTh Del the Del & play Fes & Fesweek Po Po activities - Brcmo, - Brcmo, take place Peset Peset from -12pm Frd y - Frd y to 4pm. Auut Auut to be designed and printed. ActivitiesAlAl tete on §l y§l y offer ekek include: ciiis ciiis a climbing ae aewall, parachute §l c§l c fofo games, nono baby tt zone, 4§m.4§m. sports, den building, Al tecampAlAciiisAciiis te§l y fires, §l y ekn artsn f¨e f¨e andek ciiis crafts, icu e: icu e: ciiis storytelling, cibncibnae ae facepainting,§l c w l, w l, §l c p r cue fop r cue fosumo no ae, wrestlingae, no t 4§m. s§ot, s§ot,t and 4§m. much dn dn more!ªul ig, ªul ig, AciiisAllAciiisc m§c m§c m§ children n frs, frs,frs, attending f¨e n rs rs rs f¨e icu e:need & && ca¨t, toca¨t, ca¨t,icu e: be registered cibnsoy soysoy tocibn eln, eln,eacheln, w l, event. f c f cf c Children w l,p r cue p itn, p itn,p itn, p r cue under 8 yearsae, s m s ms m old ae, must wetig wetig wetigs§ot, be accompanied s§ot, dn n n n ªul ig, dn m cm cbym c an ªul ig,adult. mr! mr!mr! c m§c m§ frs, frs, rs & rs ca¨t, & ca¨t, soy soy eln, eln, f c f cp itn, p itn, s m s m wetig wetig n m c n m c mr! mr! ForFoFo more mrmr information ifrainifrain visit iiii www.sycamoreadventure.co.uk ww.yaoe det r.c.uww.yaoe det r.c.u Fo mrFo[email protected]w. u lye lhtws.o. k ww. u lye lhtws.o. kmr ifrain ifrain ii ii ww.yaoe det r.c.u ww.yaoe det r.c.u ww. u lye lhtws.o. k01384ww. u lye lhtws.o. k pa@sc mra vnue.o. kpa@sc mra vnue.o. k813755 pa@sc mra vnue.o. kpa@sc mra vnue.o. k034034 1 751 75 For further information please contact the communications and public affairs team on: 034034 1 75 1 75 t. 01384 815228 e. [email protected] w. www.dudley.gov.uk/advertising Roundabout and boundary welcome sign advertising • 14 roundabout islands across the borough • 20 boundary signs across the borough • Adverts on main arterial and gateway routes across the borough giving you the chance to target local residents, commuters and visitors travelling around the borough
Lamppost banner advertising • located in high footfall areas and lining main arterial routes, lamppost banner adverts provide a unique roadside media to boost brand awareness and recognition • Banners are double sided, highly durable, of photographic quality and visually impactful
Prices available on request
For further information please contact the communications and public affairs team on: t. 01384 815228 e. [email protected] w. www.dudley.gov.uk/advertising DIGITAL
WEB ADVERTISING Dudley Council’s website provides essential information to local residents and receives in excess of 2.5 million visits per annum. 52% of which are unique visitors. We have a huge range of pages to suit advertisers. If you are a wedding dress boutique why not advertise on our wedding registration pages, if you run a children’s activity centre advertise on our kids and parents and carers section or if you are a building contractor publicise your business on our planning application page. The opportunities are endless. Advertise on www.dudley.gov.uk for as little as £10 per day. Individual pages or packages are priced on request with discounts available for a 12 month booking. The static home page advertising banner size is 970 x 230 pixels and the static hub page advertising banner size is 570 x 230 pixels. All adverts can have a direct link to your website. Advert creative If you don’t have an advert designed we can produce one for you for just £75 plus VAT. This price is based on all logos, text and imagery supplied.
For further information please contact the communications and public affairs team on: t. 01384 815228 e. [email protected] w. www.dudley.gov.uk/advertising READY MADE MARKETING CAMPAIGNS If your marketing and communications activity has stopped, we’ve got a cost effective way to get it moving again. Developing successful campaigns is expensive and until you’ve fully executed a campaign you never really know how effective it’s going to be! Our community safety campaigns and literature are established, tried and tested. We’ve tackled campaigns over every aspect of community safety, from teenage dating abuse to alcohol awareness and we want to give you the chance to access our bank of successful marketing campaigns and literature.
FILMING LOCATIONS IN DUDLEY Renowned for its heritage, industry, multiculturalism and vibrancy the borough of Dudley has a wealth of unique and interesting filming locations. Settings include the Red House Glass Cone, the elegant Himley Hall estate, Dudley Zoo and Castle, Priory Ruins, industrial warehouses and miles of canal networks, just to name a few.
INTRANET - REACH OUR STAFF Our intranet is one of the main channels of communication with our staff, receiving in excess of 100,000 hits per month, reaching up to 14,500 members of staff daily. Advertise to our staff for as little as £100 for 12 months
For further information please contact the communications and public affairs team on: t. 01384 815228 e. [email protected] w. www.dudley.gov.uk/advertising ARTWORK, PRINT Entertainment LIVE! 2014 Entertainment LIVE! 2014 & PRODUCTION
Dudley Council’s graphic design studio is a multi-disciplined team delivering on all John Bishop John Bishop aspects of design including direct marketing, DuDley Town Hall DuDley Town Hall brand development, marketing literature, web Friday 3 October, 8pm Thursday 16 October, 8pm SOLD OUT Tickets adults £25, U14s £12 design, e-marketing and exhibition designed materials. Designers work with clients from the initial concept stage through to implementation. Dudley Council also offers litho and digital print services. Investment in up-to-date print Joe Brown Joe Brown technology ensures we can provide small or Jimmy Tarbuck Jimmy Tarbuck DuDley Town Hall STourbriDge Town Hall Matinee DuD high volume, cost effective print runs tailored Friday 24 October, 8pm Friday 31 October, 1pm Saturday 15 November, 7.30pm Tickets £23 Tickets adults £13.50, child £10.50, Tickets £25 to your needs. family of four £44 To discuss your design and print requirements contact Dudley Council graphic design studio on 01384 815515 To supply artwork ready for advertising and sponsorship purposes please see technical details at the back of this pack. Ballet Cymru Beauty & The Beast Sally Morgan Sally Morgan STourbriDge Town Hall DuDley Town Hall Saturday 6 December, 8pm Monday 27 April 2015, 7.30pm Tickets adults £16, child £10, Tickets £23.50 family of four £44
Box office 0870 320 7000 Box office 0870 320 7000 www.dudley.gov.uk/entertainment For further information please contact the communications and public affairs team on: t. 01384 815228 e. [email protected] w. www.dudley.gov.uk/advertising Entertainment LIVE! 2014 Entertainment LIVE! 2014
John Bishop John Bishop
Jimmy Tarbuck Joe Brown Jimmy Tarbuck Joe Brown
Sally Morgan Sally Morgan
www.dudley.gov.uk/entertainment ARTWORK Artwork to be supplied in PC or Macintosh format in high resolution PDF, TIF or JPEG format, minimum 300dpi, no bleed required PAYMENT All advertisements and sponsorship must be pre-paid on receipt of invoice by either: Cheque: Please make all cheques payable to Dudley Metropolitan Borough Council BACS: Pay directly by BACS, details available on request TERMS AND CONDITIONS All rates are exclusive of VAT. Please see full terms and conditions on our website www.dudley.gov.uk All information correct at time of publication
For further information please contact the communications and public affairs team on: t. 01384 815228 e. [email protected] w. www.dudley.gov.uk/advertising