2020 PARTNERSHIP Report Thank you to our partners!
Calgary Pride is a volunteer-led, non-profit organization with a mandate to advance visibility and inclusion for Calgary’s gender and sexually diverse communities. Our annual Calgary Pride Parade and Festival is a celebration of the communities supported by our year-round programming like Evolve, the Queerly Festive dinner, and the popular family storytime program Reading with Royalty.
This year, Calgary Pride celebrated our 30th anniversary! The 2020 Calgary Pride Parade and Festival was only possible through the generous support of our community partners. Your support of Calgary Pride ensured the continuation of the Calgary Pride Parade and Festival in a completely new format, the introduction of the Calgary Pride Learning Series, and hundreds of initiatives through #OurPride.
Thank you for being a part of Calgary Pride Parade and Festival 2020 and helping us work toward a city free from discrimination against gender identity, gender expression and sexual orientation. Together, we are Calgary Pride. THE POWER OF PARTNERING WITH PRIDE 61 31K 59 102 HOURS OF LIVE STREAMING ONLINE VIEWERS TUNED #OURPRIDE SUPPORTING FREE LEARNING SERIES AND BROADCASTING OVER IN TO OUR VIRTUAL LOCAL ORGANIZATIONS WORKSHOPS FACILITATED 10 FESTIVAL DAYS BROADCAST BY 83 SPEAKERS FROM 37 ORGANIZATIONS 2.4K 231 $25K 1.8K RAISED THROUGH VOLUNTEER HOURS PARTICIPATING LGBTQ2S+ #OURPRIDE INITIATIVES WORKSHOP ATTENDEES FROM 139 VOLUNTEERS ARTISTS AND ENTERTAINERS AND ONLINE AUCTION FROM 3,553 SESSION REGISTRANTS Sponsorship Levels
We had over 40 sponsors for the Recognition Strategies Diamond Platinum Gold Silver Bronze 2020 Calgary Pride Festival at $15,000 $10,000 $7,500 $5,000 $2,500 various levels of sponsorship. Industry exclusivity in naming
Unique opportunity to brand an element of the festival
“Community Shout-out” talk segment on-stream/in-video
Logo representation on all printed materials
Recognition through Calgary Pride social media channels 5 posts 3 posts 2 posts 1 posts
Scripted Ad in weekly Newscast 3 2 2 1 Colour banner ad in Calgary Pride App
One free exhibit booth space in Virtual Market
One free parade entry TBA TBA TBA TBA TBA Use of the Official Calgary Pride logo
Logo in Calgary Pride App
Logo on Sponsorship page of the Calgary Pride website
Calgary Pride Festival 2020 Analytics
Social Media Analytics July 1st, 2020 – September 6th, 2020
Facebook @calgarypride 9.8K Impressions 7.9K Reactions 2020 862 Shares 978 Comments 975 Link Clicks top facebook post: SOCIAL MEDIA ANALYTICS TOP POST: facebook 394K 9.9K 12K impressions engagements page likes instagram 195K 11K 8.5K impressions engagements followers twitter 191K 1K 8.2K impressions engagements followers
linkedin 15K 444 353 impressions engagements followers
Twitter @calgarypride 191.7K Impressions 779 Link Clicks 310 Retweets 728 Likes 25 Replies TOP TWEET: top instagram posts: instagram top
#ProudPartners sample posts Pride is at its essence a celebration of resiliency, community and love. This year, is no different.
Event Exposure: TV Media July 1st, 2020 – September 6th, 2020
BETWEEN JULY 1ST TO SEPT 1ST 2020 300M EVENT EXPOSURE: MEDIA HITS TOTAL REACH IN TRADITIONAL MEDIA Over 290 traditional media hits across Canada between July 1st, 2020 and September 6th, 2020 with a total reach of 299.73 million in traditional media. st th Event Exposure: TV Media July 1 , 2020 – September 6 , 2020
Links: • https://globalnews.ca/video/7204980/global-calgary-partners-with-calgary-pride- to-sponsor-ourpride-business-initiative • https://globalnews.ca/video/7305616/calgary-pride-week-gets-underway • https://globalnews.ca/video/7288300/tour-calgarys-most-significant-lgbtq- 2020landmarks
EVENTEvent Exposure: EXPOSURE: Print Media July 1st, 2020 – September 6MEDIAth, 2020 HITS
ALSO FEATURED IN: Global News, Markets Insider, Business Insider, CBC News, ICI Radio Canada, Narcity, Global Newswire, Market Screener, Wallstreet Online, Calgary Herald, CTV Calgary News, CTV Toronto, Edmonton Journal, Yahoo! News Canada, The Chronicle Herald, University of Calgary News, To Do Canada, MSN Canada, and many more.
Also featured in: Global News, Markets Insider Business Insider, CBC News, ICI Radio Canada, Narcity, Global Newswire, Market Screener, Wallstreet Online, Calgary Herald, CTV Calgary News, CTV Toronto, Edmonton Journal, Yahoo! News Canada, The Chronicle Herald, University of Calgary News, To Do Canada, MSN Canada, and many more.
Links: • https://finance.yahoo.com/news/shaw-pride-marches-lgbtq2sia-bipoc- 133000643.html
2020 website 1.75M 136K stats impressions pageviews 31.7K 53.7K 28K 10.2K 6.9K clicks users Homepage festival 2020 live 10.4K 5.3K 3.4K Program Guide ourpride learning series 2020 7.9K 2.5K app 138K sessions Downloads stats screen views 32.8K 1.4K ad views ad clicks 1.05K 14.8K tracks played notifications sent 69% 31% Android users apple ios users Our 2020 partners
PRESENTING DIAMOND PUBLIC SUPPORT
OFFICIAL MEDIA PARTNER TRAVEL PARTNERS
MEDIA PARTNERS BEVERAGE PARTNERS
PLATINUM GOLD Our 2020 partners
SILVER
BRONZE
*The Blue Cross symbol and name are registered marks of the Canadian Association of Blue Cross Plans, an association of independent Blue Cross plans. Licensed to ABC Benefits Corporation for use in operating the Alberta Blue Cross Plan.
SOFTWARE Community Community Organizations Goliath’s Saunatel & Sheraton Suites Eau Claire Organizations Colombia Diversa Texas Lounge Supporting Calgary CommunityWise Supporting #OurPride Skoah Kensington Pride Learning Series Home & Away/Shuffle Club Spiritleaf CSSGD A1 Bodega & Cafe Humainologie Stash Lounge Aboriginal Friendship Centre of Dignity Network Canada ABC Waste Potties Ltd. Kalon Aesthetics Sunnyside Natural Market Calgary Edmonton Two Spirit Society Alberta Marriage Commissioner Last Best Brewing Sweet Relief Pastries Alberta Health Services Hire Heels YYC Company Annex Ales The Beltliner ATB Financial HIV Community Link Lit Cosmetics Barley Mill The Core Shopping Centre Bell Media Imperial Oil / Exxon Mobil McLennan Ross LLP Born Colorado Brewing The Costume Shoppe Bilitis Resource Centre Independent Modern Steak - Rooftop Bridgette Bar The Coup Blakes, Cassels & Graydon LLP McCarthy Tetrault LLP Monki Bistro Broken City The Establishment Cabaret Calgary Mount Royal Cabin Brewing Ollia Macarons & Tea Brewing Company Calgary Arts Development Outlink Common Crown Brewing Oranj Fitness The Ship & Anchor Pub Calgary Gay History Pan-Africa ILGA Community Food Truck Group Otafest The Wednesday Room Calgary Gay History Project Pride at Work Corner Cannabis Paddle Station Thirsty Kitten Threads Calgary Outlink Rogers Communications Cowboy’s Nightclub PIe Cloud Trolley 5 Brewpub Calgary Queer Arts Society Sagesse Crossfit Currie Barracks Plain Jane Events Vegan Street Canada Revenue Agency Skipping Stone Foundation D’Orient Spa - Kensington Pony Friday Village Brewery CBC - Toronto Snapshot Studios Dogma Redback Wine Imports Vine Styles Centre for Israel & Jewish Affairs Suncor Energy Don’t Yell at Me Rick Rack Textiles Wild Tea Kombucha Centre for Newcomers Transwave Jamaica Four20 Premium Market Ruckify Willow Park Wine & Spirits Centre for Sexuality United Way of Calgary & Area Free House Run Calgary YYC Foodtrucks Cicely Blain Consulting University of Calgary thank you