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The Smarter Way to Connect with Your Customers

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The Smarter Way to Connect with Your Customers The smarter way to connect with your customers. dailyecho.co.uk Reach a bigger local audience than ever before. Did you know? We can reach up to... TRUSTED NEWS READ BY 154,167 PEOPLE EVERY DAY Friday, November 2, 2018 70p GET YOUR SKATES ON TURN CITY ICE RINK RETURNS – EVEN BIGGER TO P3 DRIVER JAILED AFTER CHASING CYCLIST 300 JOBS SEE PAGE 7 Huge expansion for luxury yacht builder 7 THINGS YOU MAY NOT KNOW and web company ABOUT THE TOWN QUAY BOOST HERITAGE, PAGE 18 MARATHON NUMBERS ROCKET AFTER DATE % CHANGE SEE PAGE 8 70 ARREST of residents across OVER DEATH OF LECTURER SEE PAGE 9 POOL SWIM core local markets SEE LANES ROW P4-5 SEE PAGE 10 dailyecho.co.uk 145k 91.3k Facebook followers Twitter followers ONLINE | MOBILE | SOCIAL MEDIA | PRINT | EVENTS | LEAFLETS Source: Social media followers as at August 2019, Telmar data Sept 2018 localiq.co.uk dailyecho.co.uk Key circulation areas and coverage. Larkhill Whitchurch • Alresford • Bishop’s Waltham Rural Area Andover Amesbury • Brockenhurst • Christchurch New Alresford • Eastleigh • Fareham Winchester • Fawley • Gosport • Hamble Bursledon • Hedge End Salisbury Romsey Eastleigh • Hythe (Hants) • Lymington • Lyndhurst • Portchester Fordingbridge • Ringwood • Romsey Southampton • Southampton • Stockbridge Rural Area Fareham • Totton • Winchester • Winchester Rural Ringwood Gosport New Milton Lymington Cowes Ryde Newport localiq.co.uk dailyecho.co.uk Total audience. Across the South West region we can expose your business to this extensive audience... k Every week we put hundreds of local businesses into 344 Print reader audience m the hands of thousands of prospective customers. 20.7 Page impressions per month Our fully integrated marketing campaigns are uniquely developed to meet your marketing requirements. The Southern Daily Echo utilises all departments of Newsquest Media Group Ltd to map strategies for meeting your objective. Our agile, ever-evolving digital capabilities engage your desired demographics with targeted online marketing campaigns and content. It’s our responsibility to ensure that content is king 2.7m - for both ourselves and our clients. Unique browsers per month Source: ABC/Adobe Analytics Jul-Dec 2018 (monthly) average unique browsers/page impressions. Print reader audience based on JICREG Jul-Dec 2018 localiq.co.uk dailyecho.co.uk Audience data: Age profile: 20% 19% 45% 18% 17% 17% 17% 17% 40% 39% 15-24 16% 35% 14% 13% 30% 25-34 12% 32,284 12,954 25% 10% 35-44 20% 17% 8% 15% 45-54 6% 15% 9% 9% 10% 4% 10% 55-64 2% 5% 65+ 0% 0% Total daily Sold daily Online Print readership Socio-economic profile: 60% 53% 58% 60% 50% 46% ABC1 50% 40% 42% C2DE 34% 32% 40% 32% 6,364,596 843,107 30% AB 30% 25% 24% 20% 18% C1 20% 15% 20% C2 10% 10% 0% DE 0% Online Print Monthly page Monthly unique impressions browsers Source: Monthly Page Impressions/Unique browsers July-Dec 2018, Age/Socio profiles - JICREG data as July-Dec 2018. localiq.co.uk dailyecho.co.uk Telmar Lightweight campaign: Data. Based on 1 insert per week in print (Quarter Page) + 10% digital inventory 12 week audience accelerator 12 week audience reach % 500,000 Average Frequency TBS 100.0 6.0 Make sure your 400,000 80.0 5.0 brand is etched on 438k 66% 3.7 people’s minds. 300,000 60.0 4.0 3.0 200,000 40.0 Advertising 2.0 100,000 20.0 repetition is 1.0 essential for 0 0.0 0.0 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 consumer response. Digital & Print Print Digital Digital & Print Print Digital Digital & Print Print Digital Opposite are example Heavyweight campaign: ‘Lightweight’ and ‘Heavyweight’ Based on 1 insert per week in print (Full Page or DPS) + 30% digital inventory advertising 12 week audience accelerator 12 week audience reach % campaigns Average Frequency TBS 600,000 100.0 showing audience 8.0 500,000 acceleration. 80.0 7.0 400,000 6.0 557k 60.0 5.0 300,000 82% 7.4 40.0 4.0 200,000 3.0 2.0 Digital & Print 100,000 20.0 1.0 Print 0 0.0 0.0 Digital 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 Digital & Print Print Digital Digital & Print Print Digital Digital & Print Print Digital localiq.co.uk Search Engine Advertising. Reach more consumers who are ready to buy. • Drive leads from local searchers on desktop, tablet and mobile • Expand your reach across all major search engines – not just Google • Get a low cost per lead and high ROI through conversion optimisation • Get ROI transparency including cost per lead details Conversion Based Optimisation: • Optimising based on conversions such as phone calls, emails and tracked web events • Increasing ROI by using the Bing and Google Publisher • Our Automation evaluates campaigns for both Pacing and Conversion Based Optimisation and will make any necessary changes to bids to accommodate pacing and optimal ROI • Focusing the budget on converting keywords to maintain competitiveness and reduces non converting keywords localiq.co.uk Social Advertising: Facebook & Instagram Put the world’s leading social media sites to work for your business with a powerful, local advertising program on Facebook and Instagram. With best-practice ad-creative, detailed audience targeting options, and expert campaign management, your advertising program reaches the right target audience, drives measurable results, and meets your unique business goals. Key Benefits... Generate cost-effective Meet your business brand awareness, goals with creative engagement, and leads ads, calls to action, through Facebook & and detailed targeting Instagram capabilities Get personal campaign management and optimised results from Facebook “Blueprint”- certified campaign experts localiq.co.uk Search Engine Optimisation. A customisable SEO solution ideal for businesses who want to boost local presence and be found for relevant searches. Our consultative, locally-focused approach means we help establish your goals, then optimise your website so you get found in local search results. Key Benefits... Drive more Build a local See ongoing work visits to your presence that and the results we website from improves search deliver through organic search engine visibility monthly reporting Below is a representative list of the SEO activities: • Directory listings & recommendation gathering • Publication of all business locations in 50+ U.K. directories (including Google My Business, various news outlets and automotive GPS systems) • Optimisation and maintenance of all NAP (name, address, tele) details • Monthly performance reporting • Keyword research • Search engine optimised content localiq.co.uk Sites. Elite: beautiful Get found, get more contacts and functional sites for small and turn them into customers businesses, A website that attracts web and mobile built on a best- visitors so they contact you. in-class web Conversion and user friendly designs platform. to turn website contact into customers. Offering a range of custom digital solutions for SMB’s: Elite, Ecommerce and Custom Prices from: • Rental: £249 / month • £1999 up front + £59 monthly hosting fees • Ecommerce: offering simple and highly-effective Ecommerce functionality as an add on to our “Elite” site offering. Prices from £2,599. • Bespoke: Multiple site, detailed custom functionality, our Bespoke sites include solutions that are individually built for the site based upon your requests. NB: Costs are subject to VAT charged at standard rate localiq.co.uk Lead Management, Marketing Automation and Analytics. Our LOCALiQ marketing software helps businesses track their leads and turn them into customers. With easy-to-use lead management, marketing automation, and analytics tools, we help you make the most of every opportunity to grow your business. Key Benefits... Lead inbox keeps you CRM helps you up-to-date with the build customer latest leads and customer contacts over time prospects contacting and manage your your business customer. Built-in email Analysing ROI: our marketing software technology gives you allows you to insights into which construct complex and marketing channels are sophisticated email working for you, and gives marketing campaigns you insights to understand to your customer base. the customer journey. localiq.co.uk dailyecho.co.uk Key platforms. Online: Print: Homes Jobs Homes Jobs Motors What’s On 48 Thursday, November 8, 2018 DAILY ECHO Friday, November 2, 2018 29 28 Friday, November 9, 2018 DAILY ECHO Wednesday, November 7, 2018 Brought to you by Motors in association with f fb.com/dailyecho 10 Things... t Follow us on Twitter @scenesouth Search over 100,000 cars at www.exchangeandmart.co.uk jobs New car launch model of the week by Jonathan Crouch To advertise now please call 02380 424960 or [email protected] ...in association with The new Audi Q3 makes its mark THINGS TO DO Homes&Property Audi continues to target the about the interior is the extra various Q-series models. This ever-growing market for spaciousness on offer, made one could well be all the car you premium-badged mid-sized possible thanks to the 78mm of actually need. Don’t think of it five-seat SUVs with this second extra wheelbase added to this as a shrunken version of its Q5 FOR SALE P22-23 & P26 | PROPERTY NEWS P26-27 generation version of its stylish second generation model. The compact SUV stablemate. It little Q3. This car’s now cleverer, three-seater rear bench can be isn’t really any kind of SUV, smarter and more efficient, all moved fore/aft by 150mm and its instead offering a smarter, more WITH THE FAMILY of these being attributes it’ll 40:20:40-split backrest can be up-market take on the current Hythe Chilworth need if it’s to make headway in tilted in seven stages.
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