DOCSLIB.ORG

Riding Through Life: a Lifespan Study of the Attitudes, Behaviors, and Areas

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text

Load more

University of Kentucky UKnowledge Theses and Dissertations--Community & Leadership Development Community & Leadership Development 2017 RIDING THROUGH LIFE: A LIFESPAN STUDY OF THE ATTITUDES, BEHAVIORS, AND AREAS OF EDUCATIONAL OPPORTUNITY FOR FEMALE EQUESTRIANS TOWARD BRA USE AND HEALTH OUTCOMES WHEN ENGAGED IN EQUESTRIAN SPORTS Karin Pekarchik University of Kentucky, [email protected] Author ORCID Identifier: https://orcid.org/0000-0002-7017-6963 Digital Object Identifier: https://doi.org/10.13023/ETD.2017.404 Right click to open a feedback form in a new tab to let us know how this document benefits ou.y Recommended Citation Pekarchik, Karin, "RIDING THROUGH LIFE: A LIFESPAN STUDY OF THE ATTITUDES, BEHAVIORS, AND AREAS OF EDUCATIONAL OPPORTUNITY FOR FEMALE EQUESTRIANS TOWARD BRA USE AND HEALTH OUTCOMES WHEN ENGAGED IN EQUESTRIAN SPORTS" (2017). Theses and Dissertations--Community & Leadership Development. 39. https://uknowledge.uky.edu/cld_etds/39 This Master's Thesis is brought to you for free and open access by the Community & Leadership Development at UKnowledge. It has been accepted for inclusion in Theses and Dissertations--Community & Leadership Development by an authorized administrator of UKnowledge. For more information, please contact [email protected]. STUDENT AGREEMENT: I represent that my thesis or dissertation and abstract are my original work. Proper attribution has been given to all outside sources. I understand that I am solely responsible for obtaining any needed copyright permissions. I have obtained needed written permission statement(s) from the owner(s) of each third-party copyrighted matter to be included in my work, allowing electronic distribution (if such use is not permitted by the fair use doctrine) which will be submitted to UKnowledge as Additional File. I hereby grant to The University of Kentucky and its agents the irrevocable, non-exclusive, and royalty-free license to archive and make accessible my work in whole or in part in all forms of media, now or hereafter known. I agree that the document mentioned above may be made available immediately for worldwide access unless an embargo applies. I retain all other ownership rights to the copyright of my work. I also retain the right to use in future works (such as articles or books) all or part of my work. I understand that I am free to register the copyright to my work. REVIEW, APPROVAL AND ACCEPTANCE The document mentioned above has been reviewed and accepted by the student’s advisor, on behalf of the advisory committee, and by the Director of Graduate Studies (DGS), on behalf of the program; we verify that this is the final, approved version of the student’s thesis including all changes required by the advisory committee. The undersigned agree to abide by the statements above. Karin Pekarchik, Student Dr. Lori Garkovich, Major Professor Dr. Patricia Dyk, Director of Graduate Studies RIDING THROUGH LIFE: A LIFESPAN STUDY OF THE ATTITUDES, BEHAVIORS, AND AREAS OF EDUCATIONAL OPPORTUNITY FOR FEMALE EQUESTRIANS TOWARD BRA USE AND HEALTH OUTCOMES WHEN ENGAGED IN EQUESTRIAN SPORTS __________________________________________ THESIS __________________________________________ A thesis submitted in partial fulfillment of the requirements for the degree of Master of Science in Community and Leadership Development in the College of Agriculture, Food and Environment at the University of Kentucky By Karin Pekarchik Lexington, Kentucky Director: Dr. Lori Garkovich, Professor of Community and Leadership Development Lexington, Kentucky 2017 Copyright © Karin Pekarchik 2017 http://orcid.org/0000-0002-7017-6963 ABSTRACT OF THESIS RIDING THROUGH LIFE: A LIFESPAN STUDY OF THE ATTITUDES, BEHAVIORS, AND AREAS OF EDUCATIONAL OPPORTUNITY FOR FEMALE EQUESTRIANS TOWARD BRA USE AND HEALTH OUTCOMES WHEN ENGAGED IN EQUESTRIAN SPORTS Equestrian sport is a popular exercise choice for females of all ages, although the links between this exercise choice, health outcomes, and risk to health have not been thoroughly examined. These issues are of particular interest because the female equestrian has the opportunity to ride and/or compete for decades, from early to very late in life, covering almost the full sequence of the female lifespan. Equestrian sports provide physical activity through riding and caring for the horse, and promote positive mental outcomes through tangible practices, such as engaging in physical activity and hard work, goal-setting, acquisition of skills, and participation in a strong community of practice. Equestrianism is an under-researched activity and sport, but increased understanding of female equestrian health and wellness outcomes may contribute to better health and wellness outcomes for female riders. Since equestrian sports participants are predominantly female, with 74% to 80% of the riding population being women, it is important to understand and potentially improve the health and wellness of female riders. This improved understanding may provide their riding careers with increased longevity, comfort, and healthy. It may allow them to enjoy the sport, whatever their age, minimizing or preventing any health issues. A deeper understanding of mental and physical changes from riding will educate and empower women so they are making informed decisions as they ride, talk to their coaches and doctors, and invest in equipment ranging from sport-specific bras to saddles. Manufacturers may also become aware of the potential opportunity to market female-focused products to this community of practice, which has a demonstrated commitment to the horse and accompanying expenditures. Most research is centered on the horse or major equestrian injuries (death, concussion, bone breakage), but it is hypothesized that having an increased understanding of other health issues, ranging from breast, bladder, and groin health to bone density, weight, and body image, may be of great value. The following master’s thesis will review the current literature related to female health as it relates to equestrian sports; report results of a research survey conducted about female equestrian health and wellness, with a focus on breast health and bra use; discuss the survey results; and make recommendations for future research in this area. KEYWORDS: Female Equestrian Health and Wellness, Horse Riding, Bra Use in Equestrians, Breast Health in Equestrians, Aging in Female Equestrians Karin Pekarchik Student’s Signature 9/02/2017 RIDING THROUGH LIFE: A LIFESPAN STUDY OF THE ATTITUDES, BEHAVIORS, AND AREAS OF EDUCATIONAL OPPORTUNITY FOR FEMALE EQUESTRIANS TOWARD BRA USE AND HEALTH OUTCOMES WHEN ENGAGED IN EQUESTRIAN SPORTS By Karin Pekarchik Lori Garkovich, Ph.D. Director of Thesis Patricia Dyk, Ph.D. Director of Graduate Studies 9/02/17 DEDICATION For Max and Jane, who have improved my life beyond measure. ACKNOWLEDGEMENTS The following master’s thesis benefitted from the insight and guidance provided by many people. In particular, I would like to thank my thesis committee chair Lori Garkovich, Ph.D., for her support during my master’s work, as well as the other members of my committee, Dr. Fernanda Camargo and Dr. Bryan Hains. I also would like to thank Professor Sue Nokes, Ph.D., P.E., for hiring me to fill a job that I have found to be full of opportunity. Last, I would like to thank all of the equestrians who participated in the equestrian health and wellness research survey. iii TABLE OF CONTENTS Acknowledgments .......................................................................................................... iii List of Figures ................................................................................................................ vii CHAPTER 1 INTRODUCTION ........................................................................................1 Overview of Prior Research ................................................................................. 1 A Community of Practice and a Community of Interest ........................................ 9 Bra Use, Bra Fit, and Breast Discomfort/Pain ................................................................ 12 Other Female Equestrian Health Issues ........................................................................ 14 Healthy Aging .................................................................................................... 14 Weight, Nutrition, and Body Image ..................................................................... 15 Physical Fitness ................................................................................................. 15 Bladder, Groin, and Pelvic Floor Health ............................................................ 17 Emergent Smart Technologies ........................................................................... 18 CHAPTER 2 RESEARCH APPROACH ......................................................................... 21 Gaps in the Literature .................................................................................................... 21 A Community of Interest and Practice ................................................................ 22 Research Questions .......................................................................................... 23 Hypotheses ........................................................................................................ 24 Research Approach ........................................................................................... 25 CHAPTER 3 SURVEY METHODOLOGY .....................................................................
Recommended publications
  • Volume 2, Issue 3, Autumn 2018

    Volume 2, Issue 3, Autumn 2018

    The Journal of Dress History Volume 2, Issue 3, Autumn 2018 Front Cover Image: Textile Detail of an Evening Dress, circa 1950s, Maker Unknown, Middlesex University Fashion Collection, London, England, F2021AB. The Middlesex University Fashion Collection comprises approximately 450 garments for women and men, textiles, accessories including hats, shoes, gloves, and more, plus hundreds of haberdashery items including buttons and trimmings, from the nineteenth century to the present day. Browse the Middlesex University Fashion Collection at https://tinyurl.com/middlesex-fashion. The Journal of Dress History Volume 2, Issue 3, Autumn 2018 Editor–in–Chief Jennifer Daley Editor Scott Hughes Myerly Proofreader Georgina Chappell Published by The Association of Dress Historians [email protected] www.dresshistorians.org The Journal of Dress History Volume 2, Issue 3, Autumn 2018 [email protected] www.dresshistorians.org Copyright © 2018 The Association of Dress Historians ISSN 2515–0995 Online Computer Library Centre (OCLC) accession #988749854 The Journal of Dress History is the academic publication of The Association of Dress Historians through which scholars can articulate original research in a constructive, interdisciplinary, and peer reviewed environment. The Association of Dress Historians supports and promotes the advancement of public knowledge and education in the history of dress and textiles. The Association of Dress Historians (ADH) is Registered Charity #1014876 of The Charity Commission for England and Wales. The Journal of Dress History is copyrighted by the publisher, The Association of Dress Historians, while each published author within the journal holds the copyright to their individual article. The Journal of Dress History is circulated solely for educational purposes, completely free of charge, and not for sale or profit.
  • Analysis of Female Breast Shape Based on 3D Human Body Scan in Shanghai

    Analysis of Female Breast Shape Based on 3D Human Body Scan in Shanghai

    International Journal of Biomedical Science and Engineering 2016; 4(4): 34-39 http://www.sciencepublishinggroup.com/j/ijbse doi: 10.11648/j.ijbse.20160404.11 ISSN: 2376-7227 (Print); ISSN: 2376-7235 (Online) Analysis of Female Breast Shape Based on 3D Human Body Scan in Shanghai Chen Sheng Nan, Li Yan Mei* Fashion Design and Engineering, Shanghai University of Engineering Science, Shanghai, China Email address: [email protected] (Li Yan Mei) *Corresponding author To cite this article: Chen Sheng Nan, Li Yan Mei. Analysis of Female Breast Shape Based on 3D Human Body Scan in Shanghai. International Journal of Biomedical Science and Engineering. Vol. 4, No. 4, 2016, pp. 34-39. doi: 10.11648/j.ijbse.20160404.11 Received: October 13, 2016; Accepted: October 27, 2016; Published: December 26, 2016 Abstract: Through three-dimensional human body scanning, randomly selected from Shanghai 223 young women of 3D scanning measurement data, bra sizes standard to classify the samples according to the screened data represent strong 75 women in the chest. Using SPSS mathematical statistical analysis software, the 75 samples were analyzed by cluster analysis, the 75 samples were divided into three categories, and the chest characteristic parameters of each class were summarized. According to the degree of chest width, breast relative height, breast gather degree can be found breast shape of young women in the Shanghai area as a whole, which has a certain degree of ptosis, external expansion, but the degree is not serious can be modified by wearing the right bra of adjustment and to ensure to breast appearance. Keywords: 3D Human Body Scan, Shanghai Women, Chest Shape, Characteristic Parameter women in Shanghai area, and measure the size of the main 1.
  • 34 Underlines

    34 Underlines

    SHAPING TODAY & TOMOROW UNDERLINES ONCE AGAIN TAKES AN INDEPTH LOOK AT THE SUPPLY AND DEMAND CHAIN FOR SHAPING GARMENTS, PARTICULARLY HOW THE MARKET HAS EVOLVED IN THE LAST 12 MONTHS, BY TALKING SIMULTANEOUSLY TO RETAILERS (BOTH LARGE AND SMALL CHAINS AND INDEPENDENT SHOPS*) AND TO LARGE ESTABLISHED SHAPEWEAR PRODUCERS AND NEW BRANDS EMERGING IN THE MARKET. HERE WE REVEAL OUR FINDINGS AND THEY PRODUCE SOME INTERESTING INDICATORS FOR THE FUTURE OF SHAPEWEAR SECTOR. 20% of our respondents this year were large stores or small chains with the 80% balance being represented by specialists and independent shops. Over 50% of all those interviewed have been selling shapewear in some form for over 15 years. However the number of brands represented (even in larger stores) is more restricted than in previous years: 50% sold up to 3 brands with 50% selling between 4-6 brands. WHICH FUNCTIONAL SHAPING UNDERWEAR BRANDS ARE YOUR BESTSELLERS? BRAND NAME % INDICATED AS BESTSELLER MIRACLESUIT 32% SPANX 24% BODYWRAP 16% ELOMI/FANTASIE 12% MAIDENFORM 10% BODYWRAP 10% NAOMI & NICOLE 6% TRIUMPH 6% CONTOURELLE/FELINA 4% CETTE SLIMSHAPERS 2% Note: figures do not equal 100% as respondents could identify more than one bestseller In common with the last 4-5 years American functional brands of shapewear take the top slots. Yummie Cameo high waisted shaping briefs 34 underlines WHICH FASHIONABLE SHAPING UNDERWEAR BRANDS ARE YOUR BESTSELLERS? BRAND NAME % INDICATED AS BESTSELLER PRIMADONNA/VAN DE VELDE 10% IMPLICITE 8% WACOAL 6% PASSIONATA/CHANTELLE 6% WOLFORD 2% 38% of those surveyed said they did not believe they sold shapewear which could be regarded as fashionable.
  • Changes in Female Body Shape and Its Effect on the Intimate Apparel Industry

    Changes in Female Body Shape and Its Effect on the Intimate Apparel Industry

    Changes in Female Body Shape and its effect on the Intimate Apparel Industry Abstract With the well-documented changes in women’s body mass index, the future consequences on intimate apparel fashion design cannot be ignored. The theories of fashion may be complex and diverse, but the rapidly increasing average weight of the wealthy western woman may force the return to a curvy fashionable female shape, and since mildly overweight people live longer than those who are too thin, they have more time to enjoy their wardrobe. Recent size surveys in the UK and America have identified body shapes that do not match intimate apparel manufacturer’s block patterns or size charts, thus substantially reducing sales and customer satisfaction. Linking closely to this increased and reshaped body size, is the comfort factor. A trim figure type does not require the engineered fit of her plus sized sister and is unlikely to suffer the abrasive, posture-disturbing outcome of intimate apparel designed to reproduce a fashionable silhouette. Reproduction corsets have run their course so it becomes the task of new technology to offer a pathway between fashion, comfort and shape. The massive worldwide success of the molded cup bra is a fitting example. It does not relate to any fashion theory, aside from its seamless outline, it is a great camouflage device for every woman. It disguises asymmetric body shapes, smoothes fullness or encourages the ego and provides the best business corporate shape. It will be this type of ‘need to wear’ fashion design that will promote the extension of seamless, fused, smart fabric constructions into the new 21st century underwear and performance shapewear.
  • Estta272541 03/17/2009 in the United States Patent And

    Estta272541 03/17/2009 in the United States Patent And

    Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.gov ESTTA Tracking number: ESTTA272541 Filing date: 03/17/2009 IN THE UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD Proceeding 91183558 Party Plaintiff Temple University -- Of the Commonwealth System of Higher Education Correspondence Leslie H Smith Address Liacouras & Smith, LLP 1515 Market Street, Suite 808 Philadelphia, PA 19102 UNITED STATES [email protected] Submission Motion for Summary Judgment Filer's Name Leslie H Smith Filer's e-mail [email protected] Signature /Leslie H Smith/ Date 03/17/2009 Attachments TEMPLE WORKOUT GEAR SJ Motion with Exhibits and Certif of Service.pdf ( 75 pages )(1933802 bytes ) IN THE UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD In the Matter of Application No. 77/038246 Published in the Official Gazette on December 18, 2007 Temple University – Of The Commonwealth: System of Higher Education, : : Opposer, : Opposition No. 91183558 : v. : : BCW Prints, Inc., : : Applicant. : SUMMARY JUDGMENT MOTION OF OPPOSER TEMPLE UNIVERSITY – OF THE COMMONWEALTH SYSTEM OF HIGHER EDUCATION TABLE OF CONTENTS Page I. INTRODUCTION…………………………………………………………… 2 II. UNDISPUTED FACTS……………………………………………………… 3 III. THE UNDISPUTED FACTS ESTABLISH A LIKELIHOOD OF CONFUSION BETWEEN THE TEMPLE MARKS AND OPPOSER’S TEMPLE WORKOUT GEAR (AND DESIGN) TRADEMARK…………… 7 A. Likelihood of Confusion is a Question of Law Appropriate for Summary Judgment………………………………………………………………….. 7 B. Under the du Pont Test, the Undisputed Facts Establish A Likelihood of Confusion between Temple’s TEMPLE Marks and Opposer’s TEMPLE WORKOUT GEAR (and design) Mark…………………………………… 7 1. The TEMPLE Marks and the TEMPLE WORKOUT GEAR (and design) Mark Are Similar in Appearance, Sound, Connotation, and Commercial Impression………………………… 8 2.
  • Know Your Size

    Know Your Size

    SIZES HOW TO GET OUT MY SIZE AND ANGEL BRA'S CUP HOW TO MEASURE AND TABLE OF MEASURES 1 Using a measuring tape, measure yourself in inches Measure Measure your your BUST TORSO TORSO MEASUREMENT (WOMEN): Slide the measuring Slide the measuring tape • Slide a tape measure around your torso tape around your bust. The measurement is around your torso. The measurement is taken in the front at the always taken from the Cross it over without highest part of the bust. Adjust and place in back, below the bust line. • Tighten it and place it in the center of your torso. applying pressure. its center. Example 40" Example 34" 3 2 Select Size Find the proper Angel Bra size BODY MAGIC Subtract the measurement of your bust by your torso BODY FASHION With the measurement SIZES: of your torso locate CORSELETTE D´LUXE 40" MINUS 34" EQUALS 6 Locate the result in the table SLIM SHAPER your size Angel Bra in the following table. CORSET GOLDEN Difference 1 2 3 4 5 6 7 8 9 10 Cup A B C D E F G H I J PANTY RESHAPER TORSO ANGEL BRA Therefore your cup would be F POSTPARTUM GIRDLE SIZES: XXS XXL SIZE SIZE XXL CUP SIZES, EXTENSIONS & STRAPS ABDO WOMAN 32 30 3 Clasps 4 Clasps 5 Clasps 33 * For hips and wide ribs select the size inside the black triangle 34 D E F H I J 32 G 35 36 D E F G H I J 34 CHEST MEASUREMENT (MEN): 37 38 D E F G H I J 36 39 D E F G H I J 40 • Place the tape around the chest 38 41 D E F G H I J 42 • Be sure to cross the tip of the chest and make 40 43 sure it is not too tight.
  • Hanesbrands Inc. 2016 Annual Report

    Hanesbrands Inc. 2016 Annual Report

    Annual Report Form 10-K for the Fiscal Year Ended December 31, 2016 UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K _ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2016 or TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission file number: 001-32891 Hanesbrands Inc. (Exact name of registrant as specified in its charter) Maryland 20-3552316 (State of incorporation) (I.R.S. employer identification no.) 1000 East Hanes Mill Road Winston-Salem, North Carolina 27105 (Address of principal executive office) (Zip code) (336) 519-8080 (Registrant’s telephone number including area code) Securities registered pursuant to Section 12(b) of the Act: Common Stock, par value $0.01 per share Name of each exchange on which registered: New York Stock Exchange Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes : No Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Exchange Act. Yes No _ Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
  • The Shape Report

    The Shape Report

    the shape report Australian and New Zealand Market Research March 2011 Revealing what men and women think about women’s bodies S H A P E S E N S A TIO N THE ART OF SHAPING 1 March 2011 CONTENTS executive S u MMARY ................................................................................... 3 1 . 0 B o dY S i Z e ........................................................................................... 4 1.1 Size of The average australian/New Zealand Woman . 5 1.2 What size are australian/New Zealand Women? . and What size Do They Want to Be?. 6 1.3 Bra size Comparisons. 7 2 . 0 B o dY S h A p e ........................................................................................ 8 2.1 How happy are Women With Their Bodies?. 9 2.2 Who Is happy With Their Body?. 10 2.3 Do Women Want to have a Different Body shape?. 11 2.4 How satisfied are australian/New Zealand Women With Their appearance? . 12 2.5 How Do Men Describe Women’s Bodies?. 13 2.6 Body types – how triumph Defines a Woman’s shape. 14 2.7 Body types – Women put Themselves In The picture. 15 2.8 What Do Men Like about The shapes?. 16 2.9 What Do Women & Men Want to Change about Women’s Bodies?. 17 2.10 What Factors Improve a Woman’s overall appearance?. 18 2.11 What Makes a Woman Feel Good?. 19 2.12 When Is The Best age For a Woman’s Body?. 20 2.13 How important Is Body Image? . 21 2.14 What Do Men admire In a Woman?. 22 2.15 Who Do Women Dress Up For? .
  • Hanesbrands to Acquire Pacific Brands Limited; Hold Investor Conference Call Today

    Hanesbrands to Acquire Pacific Brands Limited; Hold Investor Conference Call Today

    HanesBrands to Acquire Pacific Brands Limited; Hold Investor Conference Call Today April 28, 2016 Cash Transaction Values Publicly Traded Pacific Brands Limited at US$800 Million Pacific Brands’ Portfolio Includes Bonds, Australia’s No. 1 Men’s and Women’s Underwear Basics Brand and Berlei, the Country’s Leading Premium Bra Brand Combination to Create Significant Value by Supporting Pacific Brands’ Growth Plans and Leveraging HanesBrands’ Global Supply Chain Investor Conference Call and Webcast to be Held at 9 a.m. Today, April 28, 2016 WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Apr. 28, 2016-- HanesBrands (NYSE: HBI), a leading worldwide marketer of underwear, intimate apparel and activewear, announced that it has entered into a definitive agreement to acquire Pacific Brands Limited, the leading underwear and intimate apparel company in Australia. The acquisition would be Hanes’ sixth in the past three years and would add Australia and New Zealand to the list of countries where the company holds the No. 1 or No. 2 market share position for underwear, intimate apparel or hosiery. The countries include the United States, Canada, Mexico, Brazil, France, Germany, Italy, Spain, and South Africa. HanesBrands projects that under its ownership publicly traded Pacific Brands (ASX: PBG) would have calendar 2016 net sales in its core Underwear and Sheridan businesses of approximately AUD800 million (US$600 million) and adjusted operating profit of AUD75 million (US$56 million). The Melbourne-based company, which has a June fiscal year end, sells primarily in Australia with some distribution in New Zealand, the United Kingdom and Asia. The transaction is valued at approximately US$800 million on an enterprise-value basis, or slightly more than 10 times projected calendar 2016 EBITDA (for all businesses), and would pay Pacific Brands shareholders AUD1.15 per share.
  • Hanesbrands Completes Acquisition of Pacific Brands Limited

    Hanesbrands Completes Acquisition of Pacific Brands Limited

    HanesBrands Completes Acquisition of Pacific Brands Limited July 15, 2016 WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Jul. 15, 2016-- HanesBrands (NYSE: HBI), a leading worldwide marketer of underwear, intimate apparel and activewear, today announced that it has completed the acquisition of Pacific Brands Limited, the leading underwear and intimate apparel company in Australia. The acquisition of Pacific Brands adds Bonds, Australia’s top brand of underwear, babywear and socks, and Berlei, the country’s No. 1 sports bra brand and leading seller of premium bras in department stores, to HanesBrands’ worldwide portfolio of leading innerwear brands supported by the company’s global low-cost supply chain and manufacturing network. Hanes also sells Playtex intimate apparel and Champion activewear in Australia. Hanes acquired the publicly traded Pacific Brands for approximately US$800 million on an enterprise-value basis, or slightly more than 10 times projected calendar 2016 EBITDA. Annualized sales for Pacific Brands' core Underwear and Sheridan divisions are approximately AUD800 million (US$600 million). The all-cash transaction is expected to deliver an after-tax internal rate of return in the mid-teens. “Pacific Brands with its iconic century-old and fast-growing Bonds brand is a great addition to our strong market-leading portfolio spanning the Americas, Europe and Asia-Pacific that is supported by a world-class company-owned global supply chain,” said Hanes Chief Operating Officer and CEO-Elect Gerald W. Evans Jr. “We are adding a top-notch management and marketing team led by CEO David Bortolussi that will help serve as a catalyst for continued growth and value creation into the foreseeable future.” The Pacific Brands acquisition is the second that Hanes has completed in the past two weeks.
  • A Comparison of Poorly-Fitting and Properly-Fitting Bras

    A Comparison of Poorly-Fitting and Properly-Fitting Bras

    Invest In Fit: A Comparison of Poorly-Fitting and Properly-Fitting Bras Savannah Edmundson Washington State University Apparel, Merchandising, Design & Textiles Department College of Agricultural, Human, and Natural Resource Sciences Spring 2015 Dr. Carol Salusso 0 INVEST IN FIT 1 INVEST IN FIT Précis My bras were always uncomfortable since I first started wearing them in 5th grade. About three years ago, I became fed up, and wondered if something could be done about my discomfort. This began what I call my “bra fitting journey.” At this point, I had been sewing since high school, so I understood how body measurements directly relate to clothing size. When it came to bra shopping and figuring out what size I should be wearing, I was always measured by lingerie department sales associates. Since my bras never seemed to fit right, I decided that the associates had been measuring me incorrectly. This means my first goal of my bra fitting journey was to learn how to measure myself. So the research began, and I found plenty of sources. This eventually lead to a three-year-long research process regarding: 1) The differences between a properly-fitting and poorly-fitting bra; 2) Why women are wearing poorly- fitting bras; 3) The solutions to fitting for a better bra; and 4) Where to find a large range of bras for purchase. Many women are wearing the wrong size bra. According to a study conducted by Wacoal in 2004, 80% of women wear the wrong size bra (Matina, N.D.). I believe that all women can and should be in a better bra, and that support of the breasts can be found at any size.
  • The Silky Strategy of Victoria's Secret

    The Silky Strategy of Victoria's Secret

    The Silky Strategy of Victoria’s Secret Chelsea Chi Chang Alice Lin Charlene Mak BEM 106: Strategy Professor McAfee 28 May 2004 1 Victoria's Secret is a retail brand of lingerie and beauty products, owned and run by the Limited Brands company. Victoria’s Secret generates more than $4 billion in sales a year. It is the fastest growing subsidiary of Limited Brands and contributes 42% of corporate profits. More than 1000 Victoria's Secret retail stores are open in the United States. Products are also available through the catalogue and online business, Victoria's Secret Direct, with sales of approximately $870 million. Victoria’s Secret was established by Roy Raymond in the San Francisco area during the 1970s. Raymond saw an opportunity in taking “underwear” of the time and turning it into fashion. Products stood apart from the traditional white cotton pieces, which department stores offered, with colors, patterns and style that gave them more allure and sexiness. They combined European elegance and luxury. Even the name Victoria’s Secret was meant to conjure up images of 19th-century England. The store went so far as to list a fake London address for the company headquarters. Like Starbucks, Victoria’s Secret markets self-indulgence at an affordable price. By 1982, Raymond had opened six stores and launched a modest catalog operation. He then sold Victoria’s Secret to Limited Brands, which took Victoria’s and sprinted away. Today, Victoria’s Secret enjoys nearly a monopoly position on the retail of intimate apparel in the US. The typical bra that once sold for $15 at Victoria’s Secret, when the company first opened and was worried about competition, now sells for just under $30.