Pays Dogon Interpretive Signs & Journal Mali Mission Report September 20, 2010—October 8, 2010
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Pays Dogon Interpretive Signs & Journal Mali Mission Report September 20, 2010—October 8, 2010 Lauren Chitty Charles Lindemuth Mona Spargo Africa Programs Graphic Artist Public Relations US Forest Service US Forest Service US Forest Service [email protected] [email protected] [email protected] 202 273-4728 907 743-9500 907 743-9572 Table of Contents List of Acronyms -------------------------------------------------------------------------------------------------- 2 Acknowledgements ------------------------------------------------------------------------------------------------ 3 Summary------------------------------------------------------------------------------------------------------------- 4 Introduction---------------------------------------------------------------------------------------------------------- 5 Key Issues, Findings, Recommendations ----------------------------------------------------------------------- 8 A. Issue: Tourism dollars in the Villages------------------------------------------------------------------------ 8 B. Issue: Increasing tourist visitation to Pays Dogon villages------------------------------------------------ 9 C. Issue: Ensuring tourism-generated village funds are properly managed -------------------------------- 10 D. Issue: Increasing public familiarity of Pays Dogon------------------------------------------------------- 10 E. Issue: Expanding tourism opportunities in and around Pays Dogon------------------------------------ 11 F. Issue: Ensuring Pays Dogon does not become overrun by tourists ------------------------------------- 12 G. Issue: Written and electronic information on the Pays Dogon-------------------------------------------- 12 H. Issue: Pays Dogon Visitors’ Center ------------------------------------------------------------------------ 14 I. Issue: Tourist expectations-------------------------------------------------------------------------------------- 15 J. Issue: Prices for lodging, food, guided tours, and activities------------------------------------------------ 16 K. Issue: Adequate accommodations and food for tourists --------------------------------------------------- 17 L. Issue: Sign Markers for Villages ---------------------------------------------------------------------------- 17 M. Issue: Village Signs -------------------------------------------------------------------------------------------- 18 N. Issue: Printing of the journal ---------------------------------------------------------------------------------- 19 O. Issue: Sanitation ----------------------------------------------------------------------------------------------- 20 P. Issue: Availability Pays Dogon Journal ---------------------------------------------------------------------- 20 Q. Issue: Focus on tourism when basics needs are still not covered---------------------------------------- 21 R. Issue: GSTA Project should “close the loop” with all villages contacted ------------------------------ 22 S. Issue: Communication for tourists in Bandiagara----------------------------------------------------------- 22 Conclusions---------------------------------------------------------------------------------------------------------- 24 Appendix A—Calendar Itinerary--------------------------------------------------------------------------------- 25 Appendix B—Preliminary Scope of Work---------------------------------------------------------------------- 27 Map ------------------------------------------------------------------------------------------------------ 32 Appendix C—Contacts -------------------------------------------------------------------------------------------- 35 Appendix D—Symbols & Locations ---------------------------------------------------------------------------- 42 Appendix E—Screen Capture .kmz file ------------------------------------------------------------------------- 44 Appendix F—Journal Printing Specs & Quote----------------------------------------------------------------- 46 Appendix G— QR Code Information Sheet ------------------------------------------------------------------- 47 Appendix H— Campement Price Lists ------------------------------------------------------------------------- 50 Appendix I— Sign Materials ------------------------------------------------------------------------------------- 55 Pays Dogon Interpretive Journal & Signage Sept-Oct 2010 Mission Report 1 Acronyms AMCFE Association Malienne Pour la Conservation de la Faune et de l’ Environment AED Academy for Educational Development DNEF Direction Nationale des Eaux et Fôrets GSTA Global Sustainable Tourism Alliance MEP Mali Elephant Project NGO Non-governmental Organization (usually one doing aide work) OMATHO Office Malian du Tourisme et de l’Hotellerie USAID United States Agency for International Development UNESCO United Nations Educational, Scientific and Cultural Organization USFS United States Forest Service Pays Dogon Interpretive Journal & Signage Sept-Oct 2010 Mission Report 2 Acknowledgements The USFS International Program Team would like to thank our Malian hosts. We received excellent welcome and hospitality from our hosts at GSTA and Solimar International. Your forethought and attention was continually evident before our arrival and during our time in- country. We extend special thanks to Barri Diakite and Shawndra Herry for their pre-work in setting up the village meetings and personal care for our comfort and well-being. Thanks is also extended to them for the opportunities they scheduled to add insight into Malian life and also afford us unexpected exposure to the rich culture of Pays Dogon. Again Barri should be thanked for providing us with excellent transportation around Mali’s main towns and back roads. Moustafa Maiga was a great chauffer and the care he took for our comfort cannot go unmentioned. Without our excellent translator, Brahim Ouologuem, much would be lost. He translated, shared his personal stories and gave us an unembellished insight into the people, culture and agriculture of the Pays Dogon. His interest in the project and untiring capacity for answering our questions is much appreciated. As is his continued involvement in the project and our lives. Thanks to the many guides and campement owners who shared their knowledge and insights with us. Thank you lastly to the people of the Pays Dogon-their lives and culture have made a lasting impression on us, and how we conduct ourselves in the rest of our lives. We appreciate this opportunity to participate in this challenging and rewarding mission, and extend thanks to our home unit in Alaska and to the USFS International Program Office in Washington, DC. Pays Dogon Interpretive Journal & Signage Sept-Oct 2010 Mission Report 3 Executive Summary The overall objective of this USFS technical assistance mission is to improve the tourism experience in the Pays Dogon in an effort to both ensure sustainability of tourism in this area, as well as bring more dollars into the villages of the region. The products and recommendations will create a more authentic experience for the visitor, increase village revenue and preserve the culture and environment of the region. A team of three USFS technical experts worked closely with GSTA and Solimar personnel in- country for three weeks. The team met with elders and community members of a number of Pays Dogon villages to gather cultural, historical, and site specific information on the villages and people of the area. Information and experiences gleaned will be transformed into an interpretive sign for each village visited and a Journal that holds each village’s story and information pertinent to travelers to Dogon Country. Pays Dogon Interpretive Journal & Signage Sept-Oct 2010 Mission Report 4 Introduction & Scope of Technical Assistance Tourism development is one of the Malian government’s top priorities. In a country that has more than half of the population living below the poverty line, the government and people of Mali are looking for ways to diversify their economy and help raise the standard of living for individuals. The country has three World Heritage Sites and is seeking to increase visitation to these areas, while preserving the cultural and environmental surroundings. The USFS has provided previous support to the Pays Dogon GSTA activity by conducting training in visitors’ center development and management, visitor education, resource protection, and customer service in the Bandiagara Cercle. They have also worked directly with Mali’s Direction Nationale des Eaux et Fôrets (DNEF), providing technical support in the area of natural resources management planning. Additionally, USFS is contributing to sustainable ecotourism and improved local livelihood development in the Gourma Region of Mali. Based on prior USFS work in Mali and the Pays Dogon, our assistance was requested to help with the next phase of development and implementation for sustainable tourism in the Pays Dogon. Solimar International, one of the implementing partners of the Global Sustainable Tourism Alliance / Pays Dogon (GSTA/PD) program, is a tourism development consulting firm with the mission of helping businesses, travelers, and destinations develop and connect to sustainable tourism experiences that support environmental conservation, preserve cultural heritage, and enhance the lives of local residents. One of Solimar’s main focuses through the GSTA/PD program is utilizing tourism as a tool for linking biodiversity conservation and awareness to economic benefits for the Dogon people. This mission