COMMERCIAL SPONSORSHIP & PARTNERSHIP OPPORTUNITIES
TEAM ENGLAND CALLING
INTRODUCING TEAM ENGLAND
We are England’s Multi-sport team representing our nation at the Commonwealth Games and The Commonwealth Youth Games. We showcase an engaging mix of talent: established stars and emerging athletes; individual and team sports; Para and able bodied; male and female.
We represent England at its best - inclusive, ambitious and successful.
Our Team
420 50/50 Para & Able Multi-sports 50% Male Para & Able 20 Sports Elite Athletes 50% Female Bodied Athletes Represented Inclusive Team & Indiv Winners Proud Athletes Aged 13 - 79 Team & 174 Medals Proud of Heritage - Part - Established and of the Commonwealth Emerging Talent Individual Sports in Glasgow Games Since 1930
Our Four-Year Cycle 2016 - 2019
Our four-year cycle is highlighted by the Gold Coast 2018 Commonwealth Games and two Commonwealth Youth Games.
We seek partners who share our long term vision to deliver the best-prepared Team England ever to leave these shores! Vision
Our vision is to empower English Commonwealth athletes to succeed and inspire people to achieve through the power of sport.
Contact: Nick Evans / [email protected] www.weareengland.org COMMERCIAL SPONSORSHIP & PARTNERSHIP OPPORTUNITIES
TEAM ENGLAND CALLING
THE COMMONWEALTH GAMES
“Sport has the power to change the world, it has the power to inspire. It has the power to unite people in a way that little else does.” – Nelson Mandela
The Games is contested by 71 nations; 8,000 athletes across 17 sports. The next Games will take place on the Gold Coast in 2018 and Durban in 2022. Glasgow Games 2014
LEADING SPORTING EVENTS - FROM ‘GLOBAL SPORTS IMPACT’ PROJECT TOTAL TOTAL COMPETING TV EVENT HOST ATTENDANCE ATHLETES NATIONS NATIONS
2012 Olympic Games - London 8,200,000 10,903 204 220
2014 FIFA World Cup - Brazil 3,400,000 736 32 219
2012 London Paralympic Games 2,700,00 4,237 164 115
2011 Rugby World Cup - NZ 1,400,00 600 20 207
2014 Commonwealth Games - Glasgow 1,300,000 4,820 71 90
2014 Winter Olympic Games - Sochi 1,000,000 2,894 85 220
2013 World Student Games - Kazon 800,000 7,980 160 107
1.4 Billion 61% 90% 570,000 61% of UK population 90% of English public 570,000 Facebook 1.4 billion TV tuned into live BBC were aware of Team users reached during viewers worldwide coverage over the 12 days of the Games England opening ceremony 8.4 Million 171 Million 393 Million 5th Largest
171 million reached 393 million - total 5th largest sports 8.4 million TV via newspapers, digital Twitter reach during event of all time by viewers in the UK and broadcast the Games viewership
Contact: Nick Evans / [email protected] www.weareengland.org COMMERCIAL SPONSORSHIP & PARTNERSHIP OPPORTUNITIES
TEAM ENGLAND CALLING
THE COMMONWEALTH YOUTH GAMES
The Youth Games are a key stepping stone on an athletes’ pathway to success, often their first opportunity to experience a multi-sport competition. The Youth Games also offers athletes the opportunity to experience different cultures, travel and meet fellow young athletes from other nations. 9 100 AGED SPORTS ATHLETES 14 - 18
English athletes who started at the youth games…
Jessica Ennis-Hill, Beth Tweddle, Louis Smith, James Degale, Ian Stannard, Danny Care and Danny Cipriani
Our Strategic Partners will have access to a plethora of rights and benefits at:
COMMONWEALTH YOUTH GAMES - 2017 & 2020
Contact: Nick Evans / [email protected] www.weareengland.org COMMERCIAL SPONSORSHIP & PARTNERSHIP OPPORTUNITIES
TEAM ENGLAND CALLING
TEAM ENGLAND’S REACH
Team England’s reach is vast. We help you engage a huge audience through a number of channels: B2C Marketing; B2B Marketing; Digital Promotions & Social Content. Our Fans
570K FB USERS DURING 2014 393M DURING OPENING CEREMONY THE GAMES Our 17 Sports
Our Athletes
2.6MTWITTER FOLLOWERS 57.5TWITTERk FOLLOWERS 16.5k TWITTER FOLLOWERS 174TWITTER FOLLOWERSk 129kTWITTER FOLLOWERS Our Stakeholders
Contact: Nick Evans / [email protected] www.weareengland.org COMMERCIAL SPONSORSHIP & PARTNERSHIP OPPORTUNITIES
TEAM ENGLAND CALLING
HOW CAN WE HELP YOUR BUSINESS?
Your Brand - be associated with medal winning success of England’s top athletes and engage thousands of Team England fans
Your Values - diverse and inclusive, promoting teamwork and 14-18 60 success, inspiring the next generation 8 9,000+ Your Ambassadors - follow the athlete’s journeys, engage your staff, clients and customers with their story
Your Clients and Customers - entertain at bespoke events, inspire with iconic athletes, and engage with competitions and VIP sports tickets
Your Sales - tapping into the 25 sports, our commercial family and network of commonwealth contacts can help enhance your sales and THE NEXT BIG ADVENTURE B2B development JOIN OUR JOURNEY TO Your Staff - inspire with athletes and performance coaches, advice and leadership training, reward with ticketing, involve through THE GOLD COAST volunteering STA Travel is an Official Partner ofTeam England, supporting their journey to the Youth Games in Samoa in September 2015 and as they embark on the challenge of taking on the Australians plus 70 Your CSR & Reputation - we are England’s most inclusive other nations on Aussie turf in 2018. Show your support @TeamEngland@STATravel_UK sports team. We provide the ideal platform for any CSR activity
Contact: Nick Evans / [email protected] www.weareengland.org COMMERCIAL SPONSORSHIP & PARTNERSHIP OPPORTUNITIES
TEAM ENGLAND CALLING
THE PARTNERSHIP OPPORTUNITIES
The sponsorship structure is based on 3 tiers, highlighted are the partners signed for the 2018 cycle and a number of other business categories available.
TITLE SPONSOR Exclusive naming rights and logo on training kit
Tier 1 Official Partners Category exclusivity demonstrating industry expertise KIT TRAVEL IT LEGAL INSURANCE FINANCIAL
PROFESSIONAL AUTOMOTIVE TECHNOLOGY TELECOMS UTILITIES RETAIL
Tier 2 Suppliers and Supporters Providing essential products and services and support for Team England AQUATICS COACH UK HOTEL MEDIA F&B MEDICAL
TICKETING NUTRITION FORMAL WEAR SPORTS DRINK EYEWEAR FOOTWEAR
HOLDING CAMP FREIGHT WATER BETTING PERFORMANCE WINE
Contact: Nick Evans / [email protected] www.weareengland.org COMMERCIAL SPONSORSHIP & PARTNERSHIP OPPORTUNITIES
TEAM ENGLAND CALLING
TITLE SPONSOR
CGE is offering a brand this exclusive opportunity to become the first ever Title Sponsor of Team England and spearhead a team of 500 to the Gold Coast 2018 Games. Using the power of our brand, athletes, 20 sports, iconic sporting stories and millions of fans to build a winning England movement and provide crucial support for the Team.
The Title Sponsor will be at the heart of this 4 year journey and sharein every medal and success and help inspire a nation. The Title Sponsor will enjoy the following basic rights, however CGE will create bespoke packages to suit a partner’s business objectives to provide maximum return:
IP, BRANDING AND NAMING RIGHTS Rights for Title Sponsor for 2017 Youth Games team and 2018 Gold Coast Games team Use of Lion & IP, images, naming rights, category exclusivity Front of shirt branding on all training wear and replica merchandise and CGE materials
ATHLETE & TEAM RIGHTS Full rights to athlete appearances, content and engagement Iconic ambassadors programmes 20 Annual athlete appearances from various athletes Exclusive content and digital outreach to Team England athletes TICKETING PROGRAMME Annual ticketing programme for 20 various commonwealth sports Staff ticketing programme VIP hospitality ticketing programme for client entertainment VIP games time ticketing and behind the scenes EVENTS PROGRAMME – ANNUAL AND GAMES TIME Full rights to Queens Baton Relay - 2017 VIP sports bespoke event series Commonwealth sports series Team announcements, 1 year to go, kitting out, annual hall of fame dinner, team send off TERM 1st January 2016 – 31st December 2018
Contact: Nick Evans / [email protected] www.weareengland.org COMMERCIAL SPONSORSHIP & PARTNERSHIP OPPORTUNITIES
TEAM ENGLAND CALLING
TIER 1 - TEAM ENGLAND OFFICIAL PARTNERS
CGE is building a powerful family of commercial partners to help power Team England to the 2018 Gold Coast Games. Official Tier 1 Partners will enjoy category exclusivity to leverage the rights and partnership. In return our partners will receive excellent benefits to help with ROI. Using Team England’s powerful brand, 20 sports, 400 + athletes, reach to millions, business networks, iconic stories and millions of sports fans to help power a winning partnership. Tier 1 Partners enjoy the following basic rights with an opportunity to tailor packages specifically to the partner’s objectives:
IP, BRANDING AND NAMING RIGHTS Right to use team England logo and IP on all internal and external marketing Right to industry category exclusivity as Partner Rights to use lockup logo on all digital and print materials, app, adverts, web Brand recognition on CGE website, emails, and press releases and at partnered events Rights to use moving and photographic images of Team England from Glasgow 2014
ATHLETE & TEAM RIGHTS Right to Athlete appearances Right to appearance of Team England performance ambassadors for speaking and creationof training content, digital engagement TICKETING PROGRAMME Annual ticketing programme for 20 various commonwealth sports Staff ticketing programme VIP hospitality ticketing programme for client entertainment VIP games time ticketing and behind the scenes EVENTS PROGRAMME – ANNUAL AND GAMES TIME Right to unique sports experiences annually Tickets for Commonwealth sports events Annual Dinner and networking events invitations Invites for the Team send-off event, kit launch and kitting out event Games time hospitality and ticketing packages TERM 1st January 2016 – 31st December 2018
Contact: Nick Evans / [email protected] www.weareengland.org COMMERCIAL SPONSORSHIP & PARTNERSHIP OPPORTUNITIES
TEAM ENGLAND CALLING
TIER 2 - TEAM ENGLAND OFFICIAL SUPPLIERS & SUPPORTERS
Team England requires a vast range of goods and services to power a team of 500 to the Gold Coast 2018 Games. We aim to build a powerful team of suppliers and supporters to celebrate ‘The Best of England’ sport that is reflected in the team behind the team who supplies our athletes and team to help celebrate success.
Tier 2 Official Suppliers / Supporters can leverage supplying of goods and services with a range of benefits that come from an association with England’s most successful multi-sport team and help create a winning movement. Basic benefits can include:
IP, BRANDING AND NAMING RIGHTS Right to use Team England Suppliers logo on all internal and external marketing designation Brand recognition on CGE website, emails, and press releases and at partnered events
ATHLETE & TEAM RIGHTS Right to Athlete appearances Right to appearance of Team England performance ambassadors for speaking and creationof training content, digital engagement TICKETING PROGRAMME Access to annual ticketing programme for 20 various commonwealth sports EVENTS PROGRAMME – ANNUAL AND GAMES TIME Right to unique sports experiences annually Tickets for Commonwealth sports events Annual Dinner and networking events invitations TERM 1st January 2016 – 31st December 2018
Contact: Nick Evans / [email protected] www.weareengland.org COMMERCIAL SPONSORSHIP & PARTNERSHIP OPPORTUNITIES
TEAM ENGLAND CALLING
CORE COMMERCIAL RIGHTS
Athletes Category Exclusivity & Our Partners will have access to a mix of over 400 established Provision of Services stars and young talent, from 20 individual and team sports, male and female, para athletes and able bodied, from Team England requires a number of business services, our communities all over England. partners secure the right to provide these services and enjoy exclusivity as well as the opportunity to demonstrate their We place athletes for motivational speaking, campaigns, and industry expertise. creation of digital content, mentoring and private events. Performance Staff Digital & Social
Behind every medal-winning athlete is a team of experts, Access to our social media reach of over 100,000 fans. Engage performance staff and sports specialists creating the perfect with our fans through our social media channels, our monthly high performance environment for the Team. newsletter and through creation of exclusive content.
The overlap between high performance sport and business has been seen time and again.
Our partners can access these industry leaders for Branding & Intellectual appearances, training materials or webinars for staff motivation, goal setting and improved performance. Property Rights
Our partners benefit from our partner recognition scheme which includes exposure on stationary, email footers, Sports Events, Hospitality backdrops and our website. Plus the use of our brand toolkit, which includes our logo, athletes images from Glasgow and & Ticketing Programme official partner designation composites.
With 20+ sports to choose from there’s something for everyone, and always a new challenge or experience to be Games Time Programme had! Our partners benefit from annual Commonwealth sports tickets; as well as bespoke sports experiences and “have In the run up to, during, and post Games we run a full a go” events. Partners can use tickets and bespoke events programme of marketing and hospitality activity including for staff or customer engagement and reward or client Hospitality, Games Tickets and Strategic Partner Recognition. entertaining. Our partners will also benefit from invitations to exclusive pre and post games events including the Queens Baton Relay, Team England Send Off and Welcome Home Celebrations.
Contact: Nick Evans / [email protected] www.weareengland.org COMMERCIAL SPONSORSHIP & PARTNERSHIP OPPORTUNITIES
TEAM ENGLAND CALLING
ACTIVATION PROGRAMMES - OVERVIEW
Each of the following exclusive activation programmes can be added to a sponsors’ package in order to leverage rights and add value. Each has been designed facilitate messaging and brand development within a core sector. Athlete Ambassador Community & Programme CSR Programme
We can create a dedicated team of athlete ambassadors Team England is diverse and inclusive, use our broad for your brand combining upcoming youth athletes and reach and appeal to encourage participation and unite big name stars, they’ll then be on hand to create exclusive communities through sport. content, attend events and spread your message. Academy / Performance Zone - Youth Programme Leadership & Training Support the stars of tomorrow on their journey to sport Programme stardom. This programme provides mentoring for our young athletes who will be ambassadors for your brand. Behind every Commonwealth medal are England’s performance team - coaches physiotherapists, doctors, nutritionists and team leaders. Tap into their knowledge for coaching, motivational speaking and private event Digital & Social - appearances. Team England Live! With an increased level of digital exposure, ownership of Bespoke Events a Team England fan-site and games time app and ownership of games time data and communications this package can Programme connect you to Team England fans. Team England can also create a bespoke event for you, from private dining with athletes to VIP sporting experiences you can motivate your staff, incentivise & reward and inspire with a wide variety of
Contact: Nick Evans / [email protected] www.weareengland.org COMMERCIAL SPONSORSHIP & PARTNERSHIP OPPORTUNITIES
TEAM ENGLAND CALLING
ATHLETE AMBASSADOR PROGRAMME
Our athletes are at the heart of our movement. Incredible stories and inspirational role models. CGE are committed to supporting the finest English talent and our partners share in their success. Brand Ambassadors 428 Athletes from 20 sports aged of 14 to 70, from communities all over England! Whether you’re interested in emerging talent, established stars, para- athletes or those from a specific sport, we’ve got an athlete that can engage.
Motivational Speaking What better to inspire your staff or engage your customers than appearances from medal winning athletes? Digital Content Follow the journey digitally, create exclusive engaging content and benefit from the athletes and Team England’s social media reach.
Contact: Nick Evans / [email protected] www.weareengland.org COMMERCIAL SPONSORSHIP & PARTNERSHIP OPPORTUNITIES
TEAM ENGLAND CALLING
ACADEMY / YOUTH PROGRAMME
Our Academy / Youth Programme develops the stars of tomorrow and includes:
Rising Stars Bursary Every two years we select our rising stars. Bursaries help support our stars with travel, competition and training expenses. Mentoring Programme Brings together the insight and experience of our ambassadors to help our rising stars achieve their full potential. The programme includes sport education workshops and one-to-one mentoring for the rising stars as well as their parents and coaches. Performance Zone Exclusive sports performance advice and top coaching insight from our Team England ambassadors for our rising stars and your staff. Our Ambassadors Have scaled the heights of their chosen sports. Now they are working together, committed to helping a new generation of English sporting heroes do the same. As a sponsor our ambassadors are at your disposal. The Youth Team As a Team England Academy Partner you will also benefit from exclusive Youth Team rights of association. These include:
• Youth Games LIVE - exclusive content from our youth team athletes behind the scenes at the Youth Games 2017 & 2019 • Appearances from youth athletes • Appearances from academy ambassadors • Appearances from Team England performance staff
Contact: Nick Evans / [email protected] www.weareengland.org COMMERCIAL SPONSORSHIP & PARTNERSHIP OPPORTUNITIES
TEAM ENGLAND CALLING
DIGITAL & SOCIAL - TEAM ENGLAND LIVE!
Our Strategic Partners will be integrated into our digital and social media campaigns and athlete led content enabling you to capture your customers and elevate your brand. Working alongside 20 national governing bodies to leverage a network, which totals 2 million in digital outreach.
Following our athletes daily in their competition – championing English sport. Team England Fan Club Co–branding of Team England Fan Club Microsite, all fan club communications including the monthly newsletter and games time bulletins. LIVE Athlete Engagement Exclusive digital athlete engagement programme including video blogging, periscope LIVE interviews, Twitter Q&As and LIVE webinars via Skype. Performance Zone Exclusive sports performance advice and top coaching content from our Team England ambassadors and athletes. Games Time Data All Team England stats and data reported by CGE during and in the run up to Games time will be presented in partnership with your brand. Games Live Exclusive content and LIVE feeds from our athletes behind the scenes at the Games. Team England App With 7,000 downloads at Glasgow, the Team England APP was the first port of call for games competition schedule, real time medal updates and athlete stats.
Contact: Nick Evans / [email protected] www.weareengland.org COMMERCIAL SPONSORSHIP & PARTNERSHIP OPPORTUNITIES
TEAM ENGLAND CALLING
COMMUNITY & CSR PROGRAMME
We are England’s most inclusive sports team. We provide the ideal platform for any CSR activity. Team England supports: Women in Sport, Socially Disadvantaged Communities, Health Programmes, Anti-obesity Programmes, Disabled Athletes, Young Athletes, Minor Sports and Non-funded Athletes, Regional Community Schemes and Social Outreach, Using Sport for Social Purpose. Our Strategic Partners will have access to: Commonwealth Sports Day Co–branding of a National Commonwealth Multi Sport Day to be held in communities throughout England. Local Heroes With athletes from 20 different sports based all over the country we connect you to athlete ambassadors local to the communities you want to engage. Volunteering Opportunities Opportunities for employees to volunteer at Team England events like kitting out, send-off and England House. Mass Participation Event Be part of a multi-sport mass event in the build up to Gold Coast 2018. Schools Active A series of visits from our Athlete ambassadors to schools all over the country. Health and Wellness Use our expert coaches and nutritionists and athletes to inspire health and wellness in the workplace. Para Programme Support para-athletes and encourage and nurture development.
Contact: Nick Evans / [email protected] www.weareengland.org COMMERCIAL SPONSORSHIP & PARTNERSHIP OPPORTUNITIES
TEAM ENGLAND CALLING
PERFORMANCE ZONE - LEADERSHIP & TRAINING PROGRAMME
Behind every Commonwealth medal are England’s performance team; coaches, physiotherapists, doctors, nutritionists and team leaders. Tap into their knowledge for coaching, motivational speaking and private event appearances. The Lion’s Den The Games time performance centre equipped with ice baths, gym, massage and physio facilities is key to keeping our athletes in great condition throughout competition. Sport and Business Access our performance staff for appearances and webinars on training, the psychology of high performers, eating for your lifestyle and training tips. Training Camp As a Team England strategic partner you will also benefit from exclusive branding and association with the Pre 2018 training camp on the Gold Coast. Performance Zone Advice Access to exclusive sports performance advice and top coaching content from our Team England Ambassadors and Athletes. Athlete Blogging Follow our athletes as they blog about their training journey, the highs and lows of life as full (and part) time athletes.
Contact: Nick Evans / [email protected] www.weareengland.org COMMERCIAL SPONSORSHIP & PARTNERSHIP OPPORTUNITIES
TEAM ENGLAND CALLING
EVENTS PROGRAMME
Team England offers Strategic Partners the opportunity to attend exclusive Team England events on an annual basis. Team England Performance Series We bring together our industry experts and athletes for a day of insight and education. Partner Workshops Opportunity to network and talk activation and business with our family of partners and stakeholders. VIP Sports Tickets & Hospitality Opportunities to attend some of the best English sporting events on the calendar.
DATE AND EVENT DATE AND EVENT
JANUARY 2016 APRIL 2017
Partner Workshop Hall of fame black tie dinner
FEBRUARY 2016 JULY 2017
Brand Event Commonwealth Youth Games – venue TBC
MARCH 2016 AUGUST 2017
14th March - Commonwealth Day - Partnered event/activity Queens Baton Relay in England (various venues) 21st - 27th March - Squash Canary Wharf Classic London Entertainment opportunity for prospects in conjunction with England Squash DECEMBER 2018
APRIL 2016 100 Days to go celebration and networking
2 years to go - Launch of Team England Vision for the future networking FEBRUARY 2018
MAY 2016 Kit Launch and Kitting Out
Rugby 7’s Twickenham MARCH 2018
JUNE/ JULY 2016 Team Selection and Send off event
Team England Athletics Diamond League and Anniversary Games APRIL 2018
AUGUST 2016 / SEPTEMBER 2016 Gold Coast Commonwealth Games Welcome Home Celebration Rio Olympics celebration- Performance Event
NOVEMBER 2016
500 Days to go fundraising lunch
Contact: Nick Evans / [email protected] www.weareengland.org COMMERCIAL SPONSORSHIP & PARTNERSHIP OPPORTUNITIES
TEAM ENGLAND CALLING
PARTNER CASE STUDIES Testimonials Our partners have aligned with us in order to achieve a variety of business objectives. Here are some examples of how they leverage their rights: CGI Official Systems Integration, BPS & IT Outsourcing Partner Staff engagement /Health and Wellness Team England support CGI’s internal employee engagement strategy. By providing access to industry experts, athletes, sports, performance coaches and nutrition experts the partnership encourages employees to adopt healthier lifestyles, develop awareness of the benefits of exercise and wellbeing and learn how sporting excellence can transfer to business. Shakespeare Martineau Official Legal Services Partner Staff engagement/ talent development/ promotion of values As a newly merged firm, Shakespeare Martineau wanted to unite its staff and promote the development of talent at all levels. Team England created an athlete ambassador programme for the firm, with appearances from young athletes and Glasgow medalists to inspire and motivate staff to set goals and achieve more. STA Official Travel Partner B2B sales growth/ industry credibility STA partnered with Team England as a demonstration of skill; they recently launched their new schools sports tours product and wanted to gain access to the Sport’s National Governing Bodies, and associated clubs, to increase their B2B client base. Helping to facilitate the complex travel arrangement for the Youth Team to the Samoa Youth Games gave them increased industry credibility. Kukri Official Kit Partner Profile/ B2B sales growth/ industry credibility/ product development As a challenger brand Kukri used the huge coverage from the Glasgow Games to increase public awareness of their brand and gain insight into the preferences of elite athletes. As a supplier to a range of sports teams, Kukri wanted to gain access to the Sport’s National Governing Bodies, and associated clubs, to increase their B2B client base. Arena Official Supplier Athlete access/ product development/industry credibility Arena used the huge coverage from the Glasgow games to increase public awareness of their brand. By hosting kit testing and development workshops; Arena had access to gain insight into the preferences of elite athletes. National Express Official Supporter Youth / Community values A long-term partner of Team England, National Express joined soon after the Commonwealth Games in Delhi 2010. National Express wanted to target a younger market and so engaged with the youth team to offer free travel. This commitment is seen as a cornerstone to National Express’ Youth Promise – a pledge made by the coach company to work with young people in the communities it serves, and help to showcase youth talent.
Contact: Nick Evans / [email protected] www.weareengland.org COMMERCIAL SPONSORSHIP & PARTNERSHIP OPPORTUNITIES
TEAM ENGLAND CALLING
THE PACKAGES
STRATEGIC PARTNER LEVEL TIER 2 TIER 1 TITLE OFFICIAL OFFICIAL PARTNER SUPPLIERS/ PARTNER SUPPORTERS CORE COMMERCIAL PROGRAMME CATEGORY EXCLUSIVITY & TITLE RIGHTS
Right to title [STRATEGIC PARTNER NAME] Team England Title Partner for advertising & PR use Yes
Right to title [STRATEGIC PARTNER NAME] Official Partner Team England for advertising & PR use Yes
Right to title [STRATEGIC PARTNER NAME] Official Supplier / Official Supporter Team England for Yes advertising & PR use
Category Exclusivity – for example right to market your brand as official Legal Partner for Team Yes Yes Yes England and sole provider of legal services to Team England
BRANDING & INTELLECTUAL PROPERTY RIGHTS
Official Principal Official Right to use a Team England & Strategic Partner Composite (lock-up) Logo Supplier/ Partner Logo Partner Logo Supporter Logo
Right to use Composite Logo and Trademark on all internal and external marketing Yes Yes Yes
Right to use Team England image bank – moving and photographic images – in all internal and Right to Yes Yes external marketing purchase
Brand recognition on CGE website, emails, press releases, promotional materials Yes Yes Yes
Title Partner Logo on all non-games time kit (training wear) Yes
Relevant Official Official Supplier Logo on Aquatic wear, Foot wear, Eye wear Supplier
Branding and IP rights to Youth Commonwealth Games 2017 and 2019 – amount dependent on Tier Yes Yes Yes
Logo presence at Team England Events All Events Specific Events Specific Events
Yes share of Yes share of 40% of total Logo on media interview backdrops (in proportion to sponsorship) 40% of total 20% of total area area area
MEDIA & PR RIGHTS
Right to use Team England association in all promotional campaigns covering any PR and advertising Yes Yes Yes
Logo inclusion in any APP produced by Team England Yes
Logo inclusion in any TV/Radio advertisements or PR activity produced by Team England Yes
Logo inclusion in any Online or social media advertisements or PR activity produced by Team England Yes Yes
Logo inclusion in any Newsletters produced by Team England Yes Yes
Logo inclusion in any marketing / sales materials produced by Team England Yes Yes
A press conference to launch the Strategic Partnership Yes
ATHLETE ACCESS
Athlete Appearances for motivational speaking, campaigns, and creation of digital content, mentoring and Yes Yes Additional private events – numbers to be agreed dependent on Tier
GAMES TIME PROGRAMME
Hospitality Packages – numbers to be agreed dependent on Tier Yes Yes Additional
Games time ticketing Yes Yes Additional
Branding at England House and Holding Camp – level dependent on Tier Yes Yes
Branding on invites to: QBR, Kitting Out, Pre-Games Send Off, England House, Welcome Home Yes Yes
Access to Training Camp Yes Yes
Contact: Nick Evans / [email protected] www.weareengland.org COMMERCIAL SPONSORSHIP & PARTNERSHIP OPPORTUNITIES
TEAM ENGLAND CALLING
THE PACKAGES
STRATEGIC PARTNER LEVEL TIER 2 TIER 1 TITLE OFFICIAL OFFICIAL PARTNER SUPPLIERS/ PARTNER SUPPORTERS ACTIVATION PROGRAMME ACADEMY / YOUTH PROGRAMME
First Option Additional if Naming rights for the Academy / Youth programme Additional available
Title Partner of Team England Youth team at 2017 and 2020 Games Yes
Branding at Youth Games HQ Yes Yes
Youth Games LIVE - exclusive content from our youth team athletes behind the scenes at the Yes Yes Youth Games 2017 & 2019
Appearances from youth athletes, Academy ambassadors, Team England performance staff – Yes numbers dependent on budget
Logo on all Youth Team communications, internal and external will be co-branded, including: Yes Yes press releases, backdrops, Athlete communications
Branding on youth/ academy pages of the website Yes Yes
Use of blogging from Youth Athletes on their journey to the Youth Games Yes Yes
BUSINESS DEVELOPMENT PROGRAMME
Introductions into CGE sporting and business network Yes Yes Yes
CGE Annual Dinner – tickets dependent on level Yes Yes Yes
Hall of Fame Fund Raising Dinner – tickets dependent on level Yes Yes Yes
Private Dining - a series of dinners with Stars and HNWIs - number dependent on level Yes Additional Additional
VIP Sporting Experiences – number dependent on budget Yes Additional Additional
Best of England Performance Series networking events – number dependent on budget Yes Additional Additional
Team England / NGB Workshops x 3 Yes Yes Yes
COMMUNITY & CSR PROGRAMME
First Option Additional if Naming rights for the community programme Additional available
Commonwealth Sports Day - co–branding and tickets Additional Additional
Local Heroes - connect you to athlete ambassadors local to the communities you want to engage – Additional Yes Additional numbers dependent on budget
Volunteering Opportunities Yes Yes Yes
Mass Participation Event – co–branding and tickets Additional
England Active - a series of visits from our Athlete ambassadors to schools all over the country – Additional numbers dependent on budget
Create Your Own Campaign – we will supply the athletes - numbers dependent on budget Additional
DIGITAL & SOCIAL PROGRAMME TEAM ENGLAND LIVE!
Team England Fan Club - co–branding of Team England Fan Club Microsite, all fan club communications Yes Yes Yes including the monthly newsletter and games time bulletins Prominent Less Prominent Less Prominent
LIVE Athlete Engagement - exclusive digital athlete engagement programme including video blogging, Yes Additional periscope LIVE interviews, Twitter Q&As and LIVE webinars via Skype – level dependent on budget
Performance Zone - exclusive sports performance advice and top coaching content from our Team Yes Yes Additional England Ambassadors and Athletes
Games Time Data - all Team England stats and data reported by CGE during and in the run up to Games Yes Yes Additional time will be presented in partnership COMMERCIAL SPONSORSHIP & PARTNERSHIP OPPORTUNITIES
TEAM ENGLAND CALLING
THE PACKAGES
STRATEGIC PARTNER LEVEL TIER 2 TIER 1 TITLE OFFICIAL OFFICIAL PARTNER SUPPLIERS/ PARTNER SUPPORTERS
Games LIVE - Exclusive content and LIVE feeds from our athletes behind the scenes at the Games. Yes Yes
Team England App – presence on App Yes Yes Yes
EVENTS PROGRAMME – STAFF & CLIENTS
Access to Team England athletes and professional staff for motivational speaking seminars Yes Yes Yes
Additional Additional Additional Unique sports experiences dependent on dependent on dependent on Activity Activity Activity
Tickets to a calendar of 20 sports every year – numbers dependent on budget Yes Yes Yes
Access to Games Time hospitality packages – numbers dependent on budget Yes Yes Yes
PERFORMANCE ZONE - LEADERSHIP & TRAINING PROGRAMME
The Lion’s Den - access to and branding Yes
Access our performance staff for appearances and webinars on training Yes Yes
Training Camp - exclusive branding and association with the Pre 2018 training camp on the Gold Coast Yes
Performance Zone Advice - access to exclusive sports performance advice and top coaching content Yes Yes from our Team England Ambassadors and Athletes
Athlete Blogging - Follow our athletes as they blog about their training journey, the highs and lows of life Yes Yes Yes as full (and part) time athletes
Contact: Nick Evans / [email protected] www.weareengland.org