Broadcasting the BUSINESSWEEKLY of TELEVISION and RADIO

October26,1970:Our40thYear:$1.00 Broadcasting THE BUSINESSWEEKLY OF TELEVISION AND RADIO

Hew networks will cope with that prime -time cutback Why advertising needs to catch up with the times Burch apologizes for a 'grandstanding' Nick Johnson Special report on those key congressional campaigns

Jit E%ODIJS PAUL NEWMAN EVA MARIE SAINT RALPH RICHARDSON PETER LAWFORD LEE J. COBB SAL MINEO JILL HAYWORTH

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`H.I.S.D.: IfTEGRATED' SPECIAL (PAST & PRESENT PROBLEMS FACING SCHOOLS)

` ASTROS In SEARCH OF A PEnnADT' SPECIAL (THEIR HOPES IN THE NATIONAL LEAGUE)

`ACID mno CREATED GARBAGE' SPECIAL (A STUDY OF THE GARBAGE DISPOSAL PROBLEM)

`nATIOnAL CHRmPS SEEK A REPLAY' SPECIAL (A LOOK AT SOUTHWEST CONFERENCE FOOTBALL)

'CELIA: A SPECIAL REPORT' SPECIAL (THE AFTERMATH OF A DEVASTATING HURRICANE)

`PROBE: PORDOGRAPHY' SPECIAL (AN INVESTIGATIVE STUDY)

`POLICE BRUTALITY' SPECIAL (DOES IT EXIST? AN EXAMINATION OF THE CHARGE)

`OILERS 10: SEE HOUJ THEY Run' SPECIAL (THEIR CHANCES IN THE NFL)

`R LOU OF LIFE . WE E (AN AIR POLLUTION INVESTIGATION SPECIAL THAT DREW 150,000 VIEWER RESPONSES)

... Just to Name a Few ... KTRK -TV SPECIAL ao gUo (WE'RE INVOLVED!) SPECIAL Capital Cities Broadcasting Corporation Represented by Blair Both have helped make Pennsylvania famous

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STEINMAN TELEVISION STATIONS Clair McCollough, Pres. WGAL -TV. Lancaster - Harrisburg- York - Lebanon. Pa. WTEV Providence. R. I. /New Bedford -Fall River, Mass. Closet/kW®

Once and for all cratic fumble. Staff had neglected to broadcasters, who now will urge Na- tional Association of Broadcasters to Massive study aimed at determining re- bring to commission's attention before follow through, was that while 1970 lationship, if any, between TV violence Wednesday meeting Ford Foundation - request had been turned down it "could and real violence has been undertaken Corp. for Public Broadcasting request 60 was filed be resubmitted next year." by Dr. William A. Belson, director of for -day extension that Survey Research Centre of London Oct. 7. Entering into decision to delay pro - School of Economics. He is working- Down the middle ceedings is fact that commission is still but with free hand -under grant by member short, one member short. Commissioners With FCC still one CBS as part of its effort to determine & Co.'s would like seventh member on hand Pacific Southern Broadcasting effects of viewing violence on TV. Dr. four radio for staff briefing and oral argument proposed purchase of sta- Belson, whose major interests are tele- almost $13 that are to be held after all comments tions for total of million vision and criminology, proposed and was hung up at commission last week and replies are filed. And there is no CBS agreed to underwrite exhaustive 3 -to vote. certainty as to when White House will on -3 Reportedly Chairman research coupling extensive specialized Dean Burch and Commissioners Robert interviewing with highly advanced com- push now -stalled Sherman Unger nomi- nation or submit new name. E. Lee and Robert Wells voted to ap- puter technology in effort not only to prove three separate purchase agree- pinpoint effects of watching TV vio- ments involved, while Commissioners lence but also test validity of theories as Showdown week Robert T. Bartley, Nicholas Johnson to what those effects might be. Negotiations were still active at week's and H. Rex Lee voted for hearing. Dr. Belson expects to need about two end for acquisition of Time -Life station Matter is scheduled to come up again and a half years to complete study, one string by Phoenix -based Combined in month, but there is no certainty of three major projects to which CBS Communications Corp., with price said FCC will be able to clear case then. has committed over $600,000 in out-of- to be in "mid to upper seventies" (mil- Stations and prices involved in trans- pocket expenditures in current violence - lions). As part of deal CCC was talk- fers are WJRZ(AM) Hackensack, N.J., research program. Others have not been ing with third parties about spin -off of $6.1 million; KIMN(AM) Denver and identified -one is through joint commit- T -L's WFBM -TV Indianapolis at $21 mil- Kvxl(AM) Oregon City, Ore., $6 million, tee of TV networks and National Asso- lion or more. There was still said to be and KRHM(FM) Los Angeles, $850,000. ciation of Broadcasters -but all are be- some question about CCC financing, P &S now owns WOxI- AM -FM -TV Atlanta, ing done by independent academicians and presumably proceeds from spin -off WASI -AM -FM Cincinnati and KHON -TV working under advance assurance that, would figure in that. It's expected deal Honolulu. whatever their results, they have full will be made or forgotten this week. rights without interference publication Other bidders are said to be in wings Fine points by CBS. (BROADCASTING, Oct. 19). Here is Section -315 puzzler to try out on lawyer friends: Does equal -time law Is First first? Color climbs apply to spots promoting program that First National City Bank, New York, Color -TV set penetration keeps moving is exempt from equal time? Question wonders whether it's number-one in up. Latest quarterly estimates by NBC, arose when California TV station want- loans and commitments on broadcast due out shortly, put total U.S. color - ed to use caricatures of major -party properties. Donald M. Roberts, vice TV homes as of Oct. 1 at 26.2 million, candidates for certain offices in promos president and media specialist, says or 43.2% of all TV homes. That is gain for its election -night coverage. Station bank -second largest in nation with as- of 4- million color homes over year -ago, lawyer informally asked FCC staff sets of $25 billion -has in force more NBC estimates, and 3.6 million over whether caricatures of minor -party can- than dozen separate broadcast loans ex- February 1970 estimate by Carly Ally, didates for same offices must also be ceeding $40 million. based on Nielsen figures, f9r BROAD- used. Commission attorneys found ques- Among current customers in media CASTING'S "Telestatus" (Feb. 2). NBC, tion so studded with complexities they field: Capital Cities, Poole Broadcast- in new report, discerns pickup in color - begged off. After lawyer decided not to ing, Sonderling, LIN, Gilmore, Pacific set sales, with retailer inventories down make federal case of it, station started & Southern, Lee Enterprises. Biggest is and sales to dealers in last half of Sep- using caricatures of all. Triangle -Capital Cities, which involves tember ahead of same period of 1969. over -all $110,000,000 in station values. Moving day 50, 51... Kaiser Broadcasting is set to realign top Sudden change Broadcasters didn't get their 50th anni- executive staff at its TV stations, boost- FCC's eleventh -hour decision to extend versary commemorative postage stamp ing Richard L. Freeman, vice president time for filing comments in major this year for reasons too hazy or dis- and general manager, WKBD-TV Detroit, CATV rulemaking (see page 46) came jointed to reconstruct. But there is hope to new post of area vice president. Re- as traumatic surprise to broadcast and for 51st year if they persevere. That placing him in Detroit with title of gen- CATV interests and their attorneys who was word from White House to promi- eral manager is L. William White, who had worked long hours to prepare mas- nent broadcaster after he had inquired is general manager of WKBG -TV Boston. sive filings by Oct. 22 deadline. Some about failure of Post Office Department in turn, Jay O. Berkson, general man- suspected sinister forces were at work to authorize stamp in 1970 target year, ager, WKBF -TV Cleveland, is named gen- favoring one side or other. According while authorizing issues for American eral manager in Boston, and Arthur R. to sources within commission, however, bison, Moby Dick, Fort Snelling, etc. Hook, program manager, WKBF -TV, is major factor in late decision was bureau- (BROADCASTING, Sept. 14). Word to promoted to general manager.

BROADCASTING, October 26, 1970: Vol. 79, No. 17 Postmaster: Send Form 3579 to BROADCASTING, 1735 DeSales Street, N.W., Washington, D. C. 20036 "'Brotherly Love' is that combination of the silly-dirty movie:'

i_2`.._,ni

And Davey Marlin -Jones says it's to TV news coverage. Our staff of opinion from liberal and not worth seeing. But, good or bad, reporters and commentators -the conservative analysts. theater and movie reviews in largest in Washington -compiles a If you're in the Washington area, Washington by man -of- the -stage daily news magazine. It's a unique get some great news-The Big Marlin -Jones are incisive and mix of hard news, commentary, News at 1:00, 6:00 and 11:00 p.m. expert. He knows art from artifice opinion, cultural coverage, on WTOP TV. and he illuminates it regularly on investigative reporting, analysis WTOP TV's Big News. Davey and light- hearted insight. That's Marlin -Jones is unique . .. so is what makes WTOP News "the best L!!TO p TV WTOP News. news you'll get all There's day." WASHINGTON, D.C. WTOP News is a different approach comment that probes. Weather A Post -Newsweek Station forecasts that never hedge. Sports Represented by TyAR reports filled with hisses and hoorays. And a wide range of THE BEST NEWS YOU'LL SET ALL ORY Week/Mile!

U.S. appeals court upholds FCC's effective date for cutback NAB Atlanta conference participants hear warnings, pep of network programing making reduction next fall virtually talks and information on need for better government rela- certain. CBS, NBC lose four hours of prime -time program- tions, for which NAB organized new branch. Members

ing per week; ABC to lose three and a half. See .. . hardly sparked to involvement, some apathetic. See . . . All but done: shorter network nights ... 15 A lull in government -relations storm ... 38

FCC Commissioner Nicholas Johnson, who criticized WRC- Chicago -area coalition presents local stations with pro- TV Washington for deleting from taped program remark he posed agreement, to be part of license- renewal applica- made that station thought in bad taste, finds himself object tions, that would involve coalition in programing, employ- of criticism from Chairman Dean Burch. See .. . ment and station performance. See . . . Burch calls Johnson grandstander ... 24 A united front of Chicago activists ... 44

NBC Radio adds 'Custom Monitor' to weekend program Rand Corp. faults FCC's CATV policies aimed at protecting schedule. Service, designed to provide expanded and more U's in top -100 markets and permitting more liberal ap- timely exposure of 'Monitor' for stations not now clearing proach on CATV in smaller markets. It also says public program, will begin Dec. 5. See .. . dividend plan has 'serious drawbacks.' See .. . 'Custom Monitor' created by NBC Radio ... 25 Rand blasts FCC's CATV approach ... 46

On Nov. 3, election day, broadcasters will watch for results At meeting with FCC staff last week, broadcast -industry of contests for 38 seats in Senate and House. Main arenas representatives cite burden of listing public- interest bene- are Commerce Committees where broadcast legislation fits of ownership on conglomerate questionnaire. FCC task action is. See . . . force may drop question. See .. How key congressional races shape up ... 28 A dent in conglomerate study? ... 47

Meeting at annual Eastern conference, members of Ameri- International Digisonics, said to have violated rules in can Association of Advertising Agencies are exhorted to transmission of encoded commercials, gets 90 -day relaxa- bend with winds of consumerism and regulatory agencies; tion of technical standards to resolve difficulties or propose hear call for communications -advertising 'czar.' See . . other solution. See .. Admen assay their social sensitivity ... 34 FCC takes heat off Digisonics ... 52

Departmeds Broadcasting

AT DEADLINE 8 SPECIAL REPORT 28 Published every Monday by Broad- casting Publications Inc. Second -class ADVERTISING 34 WEEK'S PROFILE 69 BROADCAST postage paid at Washington, D.C., and CHANGING FORMATS 26 additional offices. CHANGING HANDS 42 Subscription prices: Annual subscrip- CLOSED CIRCUIT 5 tion for 52 weekly issues $14.00. Add DATEBOOK 12 $4.00 per year for Canada and $6.00 EDITORIALS 70 for all other foreign countries. Sub- scriber's occupation required. Regular EQUIPMENT & ENGINEERING 52 issues $1.00 per copy. BROADCASTING FATES & FORTUNES 55 YEARBOOK published each January, FOCUS ON FINANCE 48 1v^ i ' $13.50 per copy. FOR THE RECORD 58 AMERICAN BUSINESS PRESS, INC. Subscription orders and address LEAD STORY 15 changes: Send to BROADCASTING Circu- THE MEDIA 38 lation Department, 1735 DeSales Street, N.W., Washington, D.C. 20036. On MONDAY MEMO 10 changes, please include both old and OPEN MIKE 12 new address plus address label from PROGRAMING 15 front cover of the magazine.

BROADCASTING, Oct. 26, 1970 7 Late news breaks on this page and overleaf. AtßeMIJ/i1e Complete coverage of the week begins on page 15.

Music decision coming because it has refused to meet with dustry problem, nor indeed, even groups, telegram said. Groups plan to adopted. It could possibly even "kill" live Decision on interim fees to be paid by file by Nov. 2 petition to deny its li- broadcasting, FCC's Sol Schildhause CBS -TV to Broadcast Music Inc. pend- cense- renewal application. said during forum on subject last Thurs- ing outcome of their tangled litigation Besides all other stations in Chicago, day night (Oct. 22). over music licenses was reported Friday request for extension of filing deadline At forum, sponsored by New York (Oct. 23) to be in preparation by Judge applies to three Chicago suburban sta- chapter, National Academy of Tele- Morris E. Lasker of U.S. Southern Dis- tions- WEAS(AM) Evanston, wvoN(AM) vision Arts and Sciences, Mr. Schild- trict Court in New York. Cicero and WTAQ(AM) LaGrange. hause, acting chief of FCC's Cable Report came as both sides filed welter Task Force's spokesman, James Nix- Television Bureau, said: "I am not sure of new papers reiterating and expand- on, Friday reported no Chicago broad- the public- dividend plan is the coming on positions taken earlier in compli- caster showed up for either Wednesday plete answer or that it even will be cated case in which CBS -TV is suing or Thursday night's meeting at Malcolm adopted." He admitted agency was for new form of per -use license, under X City College as they had been asked groping for CATV solution, and critics which it would pay for only those BMI to do so their program policy positions "might be right that cable will kill live works it actually uses (BROADCASTING, might be explored. broadcast television." Jan. 5, et seq.), and BMI is suing - CBS Another panelist, Sidney Dean, com- TV for copyright infringement and for munications consultant, director of interim fees equal to 70% of what Timex for Emmy awards communications committee, City Club CBS -TV pays BMI's competitor, Ameri- U. S. Time Corp. (Timex watches), of New York, called plan unfortunate can Society of Composers, Authors and through Warwick and Legler, both New effort. He said it would stifle growth in Publishers (BROADCASTING, June 8, et York, will sponsor 90- minute Emmy broadcast industry and preserve status seq.). awards telecast on NBC -TV next spring quo. New papers were filed with Judge (Sunday, May 9, 10 -11:30 p.m. NYT). Irving Kahn, president, Teleprompter Lasker after months of negotiation be- This is first time in three years that Corp., New York, however, said CATV tween BMI and CBS broke down. At show will have one advertiser, as op- had created more program diversity in one point they reportedly were near posed to several, picking up tab. Na- public interest than other broadcast agreement under which CBS -TV would tional Academy of Television Arts and stations. "What station has tried to do any have paid interim fees amounting to Sciences decided month ago to cut real creative programing about $2 million annually. show to 90 minutes, limit on -air presen- ?" he asked. Program diversity need not come from In one of new papers on file Friday, tations to performers and programs only distant signals, he told forum. can be CBS estimated that under modified per- and to originate entire program from It done on local level and be to- use plan it had offered, it would have West Coast (BROADCASTING, Sept. 28). "put gether with nickels dimes," he said. paid BMI less than $1.458 million this and Gerald Meyer, attorney, Phillips, year. In another, BMI claimed it was CATV chief Is dubious Nizer, Benjamin, Krim & was entitled to at least $2,677,968, and up Ballon, moderator panel which to $3.02 million. In still another, BMI FCC's proposed cable -TV "public -divi- of also included William wwLP(Tv) counsel said that in 1969 BM! received dend plan" may not be answer to in, L. Putnam, Spring- $1,607,114 from CBS -TV, $1,329,307 WTOK -TV Meridian, Miss.; Irving C. Waugh, from NBC-TV, $1,006,404 from ABC - NAB's lobbying team WSM- AM-FM -TV Nashville. Tenn. TV. Central -Terry H. Lee. Storer Broadcasting Co., That "legislative action" committee director; Guy Main, WCIA(TV) Champaign, III; Robert McConnell, WISH -TV Indianapolis; James mentioned so prominently at both Na- Caldwell. WAVE -AM -TV Louisville; Lawrence M. Seeks time to protest tional Association of Broadcasters re- well, WJw A 1-ÌV and WCJWo(FM) Cleveland. g- Three Chicago citizens groups on Fri- gional conferences last week (see page Midwest- Richard D. Dudley, Forward Com- day (Oct. 23) asked FCC munications. Wausau, Wis., chairman; Burns Nu- to extend 38) is virtually complete. gent, KWWL- AM -FM -TV Waterloo, Iowa; Odin until Nov. 30 deadline for filing peti- Here's line -up of broadcast activists Ramsland, KDAL -AM -TV Duluth. Minn.; Don Moeller, KGBX(AM) and KYTV(TV) Springfield, tions to deny against virtually all Chi- as of Friday (Oct. 23) : Mo.; Roger LeGrande, WITI -TV Milwaukee. cago radio and television stations. New England M. Baltimore, WBRE- Southwest -Jack Harris, KPRC-TV Houston, -David director; G. E. Hamilton, KVOA -TV Tucson, Present deadline is AM-FM-TV Scranton /Wilkes- Barre, Pa.. director; Ariz.; B. Nov. 2. Leonard J. Patricelli, G. Robertson, KTHB(TV) Little Rock, WTIC- AM -FM -TV Hart- Ark.; Jerry Danziger, KOB- AM -FM -TV Albu- Groups said they need time to com- ford, Conn.; Jack S. Atwood, WCSH -AM-TV N.M.; Norman Portland, Maine; William L. Putnam, WWLP- querque, Bagwell, WKY -AM -TV plete discussions with stations concern- Oklahoma City; Dean Borba, KHOU -TV Houston (TV) Springfield, Mass.; J. S. Sinclair, WJAR- and Mike Shapiro, WFAA- AM -FM -TV Dallas. AM-TV Providence, R.I.; Stuart T. Martin, ing "improved service to the minority West Central -Richard W. Chapin, Stuart Enter - WCAX -TV Burlington. Vt. prises, Lincoln. Neb., director; Thad Sandstrom, and general communities" without ne- Mid -Atlantic-Fred Weber, Rust Craft Broad- WIBW- AM -FM-TV Topeko, Kans.; Robert cessity of filing petitions to deny by casting, director; Ewing B. Hawkins, WJLM(AM) Thomas, WJAG -AM-FM Norfolk. Neb.; Jack Wilmington, Del.; Howard L. Green. WOND- Dunn, WDAY- AM -FM -TV Fargo, N.D. Joe Nov. 2. (AM) Pleasantville, N.J.; John E. McArdle. Floyd, KELO- AM -FM -TV Sioux Falls. S.D. WNYS -TV Syracuse, N.Y.; Joe M. Higgins, WHP- Rocky Mountain -Dale G. Moore, KGVO -AM- Groups -Task Force for Community AM-FM-TV Harrisburg. Pa. TV Missoula, Mont., director; William Grant, Broadcasting, Illinois Citizens Commit- South Atlantic -Hamilton Shea, Gilmore Broad- KCSJ(AM) and KOAA-TV Pueblo- Colorado casting. director: Morris H. Blum, WANN(AM) Springs. Colo.; Robert E. Krueger, KTVB(TV) tee for Broadcasting, and Better Broad- and WXTC(FM) Anna ^olis. Md.; Harold Essex, Boise and J. Allen Jensen. KID- AM -FM -TV WSJS- AM -FM -TV Winston -Salem. N.C.: Wilson Idaho Falls, both Idaho; W. C. Blanchette, casting Council-last week presented lo- C. Wearn, WFBC- AM -FM -TV Greenville, S.C.; KGVO -AM -TV Missoula, William Holter, KFGF- cal stations with legal agreement to as- John Harkrader, WDBJ- AM -FM -TV Roanoke, (AM) and KFBB -TV Billings and Joe S. Sample, Va.; John Shott, WHIS- AM -FM -TV Bluefield, KOOK -AM -TV Billings, all Montana; Arch L. sure their involvement in program plan- W. Va. Madsden, KSL- AM -FM -TV Salt Lake City; Wil- ning, Southern -A. Louis Read, WDSU -TV New liam C. Grove, KFBC- AM -FM -TV Cheyenne and employment and practices and sta- Orleans, director; H. Ray McGuire, WALA -TV Bill Sims. KODI(AM) Cody both Wyoming. tion performance (see page 44). Mobile, Ala.; George Harvey. WFLA- AM-FM -TV West Coast -Carl Fishcr, KUGN(AM) Eugene, Tamna. Fla.; James W. Woodruff Jr.. WRBL -AM- Ore., director; John S. Hansen, KPTV(TV) Port- WcFL(AM) is excluded from groups,' FM-TV Columbus. Ga.; Tom E. Gibbens, WAFB- land, Ore.; James A. Murphy, Seattle (State request for extension of time-but only FM-TV Baton Rouge, La.; Robert F. Wright, association president).

8 BROADCASTING, Oct. 26, 1970 field, Mass., and wKEF -Tv Dayton, able local furniture store spots or bait - stantial interest in local news and public Ohio, and Wally Briscoe, managing di- switch pitches would help give stations affairs programing. rector, National Community Television better consumer -oriented posture. Commission noted that wHTN -Tv Association, Washington. has proposed to double amount of news Justice hits at solution broadcast to 7% of its total programing Johnson answers Cook and stressed that station is expected to Justice Department Friday (Oct. 23) live up to these representations. It also FCC Commissioner Nicholas Johnson opposed plan advanced to FCC by said full report of implementation of took nothing back Friday (Oct. 23) Frontier Broadcasting Co. to eliminate these proposals will be due next time in letter to Senator Marlow Cook (R- crossownership of media holdings in station license comes up for renewal. Ky.), who had criticized both his use Cheyenne, Wyo. of street language in program taped for Justice said only effective way to NBC's WRC -TV Washington and nature eliminate Frontier's media monopoly in NBC -TV nudges into lead of his protest at its deletion (BROAD- Cheyenne, is by requiring Frontier NBC -TV led by four -tenths of point in CASTING, Oct. 19). Commissioner had to divest itself of all interest in KFBC -TV Nielsen 70- market MultiNetwork Area complained of censorship. or Frontier's newspaper in Cheyenne. (MNA) average ratings 7:30 -11 p.m. Mr. Johnson opened letter with de- Frontier, seeking to eliminate need for week ended Oct. 18. Averages in tailed reconstruction of burlesque -type for license -renewal hearing for KFBC -TV report out Friday (Oct. 23) were NBC sketch broadcast on NBC's Dean Martin on crossownership question, had sought 18.6, CBS and ABC tied at 18.2. Show Thursday (Oct. 22), then said FCC permission to eliminate common Nights of week won by networks he would not want to impose censorship control of holdings in variety of ways were again nearly divided in MNA's: on that kind of programing. "But it (BROADCASTING, Oct. 12). NBC won Thursday and CBS Monday does point up the absurdity of the same and Wednesday. ABC's Monday -night network's taking offense at my quite WHTN -TV wins renewal football scored in its best MNA per- mild-and quite serious-discussion," formance yet-it was ranked in 14th he added. Reeves Telecom Corp. has overcome position. Game played Oct. 12 featured He also resumed attack on commer- local opposition to renewal of its license Green Bay Packers -San Diego Chargers. cials-which had been under discussion for WHTN -TV Huntington, W. Va. But in ABC had five, CBS three and NBC in WRC -TV talk show when he used process of winning FCC renewal, Reeves two of top -10 shows: six, nine and five is phrase. said to have responded to expressed respectively in top -20 list; nine, 11 and The commissioner had only mild interest in market for substantial local- IO in top -30, and 12, 15 and 13 in top - comment on Chairman Dean Burch's news and public- affairs programing - 40. letter to Senator Cook criticizing Mr. areas in which local resident opposing Two new shows, NBC's Flip Wilson Johnson for his attack on WRC -TV (see renewal said station had been deficient. (seventh) and ABC's NFL Football, page 24): "I am disappointed, although Paul Crabtree, one -time executive were in top -20 list. Other new shows not surprised, that Chairman Burch has assistant to former West Virginia Gov- in top -40 but in bottom -20 rankings: today joined the unthinking industry ernor Hulett Smith, filed opposition to NBC's Four in One and its Nancy, tied apologists who refuse to address the renewal of station's license 13 months in 26th position: ABC's Make Room for issues of commercialization of our so- ago (BROADCASTING, Sept. 8, 1969). Granddaddy, in 29th spot, and NBC's ciety, and in the bargain has joined Besides his complaint about news and Men From Shiloh (38th). No new CBS Vice President Agnew in making per- public affairs programing, he said sta- shows made top -40 in MNA's that week. sonal attacks on me." tion's signal was poor, claimed program- Top 40 in MNA's: (I) Marcus Wei- in speech last month, ing was with violence and said Vice President, filled by (ABC); (2) FBI (ABC): (3) Medi- said commissioner was exponent of licensee was diverting broadcast reve- cal Center (CBS); (4) Saturday movie "puddle -minded philosophy of the radi- into activities. nues other corporate (NBC): (5) Movie of the week and cal- liberal run rampant" (BROADCAST- in announcing on Friday Commission, Sunday movie (both ABC): (7) Flip ING, Sept. 28). This was in response to renewal, it has (Oct. 23) grant of said Wilson (NBC): (8) Hawaii Five-O Johnson charge that Mr. Agnew and long been FCC policy to leave program- (CBS): (9) Thursday movie (CBS): administration were nothing to doing ing to judgment of licensee. It also said (IO) Mod Squad (ABC): (11) Ironcide eliminate forces in society that, commis- no evidence had been offered to support (NBC): (12) Lucy (CBS) and Adam - sioner said, were driving young people allegations concerning technical prob- 12 (NBC); (14) NFL Football (ABC); to use of drugs. lems siphoning of revenues. or broadcast (IS) Laugh -In (NBC): (16) Hee Haw But it also said that WHTN -TV had (CBS): (17) Gunsmoke (CBS): (18) Consumer extremism cited recently conducted survey of community Carol Burnett (CBS): (19) Doris Day representatives to determine community (CBS): (20) Mayberry RFD (CBS). Dangers of extremism in consumer pro- problems and that station apparently is And (21) Room 222 (ABC): (22) tection legislative movement were cited responding to survey's indication of sub- Friday by Edward W. Haggerty, senior lim Nabors and Mannix (both CBS) vice president, North -Grey Advertising, and Dean Martin and Bonanza (both Chicago, at closing session of second Almost everywhere NBC): (26) Four in One and Nancy regional fall conference of National What's billed as biggest radio ratings (both NBC): (28) Kraft Music Hall Make Association of Broadcasters there. He sweep ever conducted is being planned (NBC): (29) Room for Grand- warned stations to become involved in for next spring by American Research daddy (ABC): (30) Courtship of Ed- die's To Rome, grass roots congressional contacts well Bureau. It's due to cover 150 markets Father (ABC): (31) With Love and Bewitched before bills are introduced if there is that are said to represent, based on (CBS) of the Game to be effective voice raised for broad- FCC's financial report, 99% of na- (ABC): (33) Name and Love, American Style casting, advertising and marketing, same tional spot -radio billings. Four -week (NBC) (ABC): (35) Glen Campbell Show posture urged by others earlier in NAB survey is planned for April -May. Last My Three Sons (CBS) sessions (see page 40). spring ARB surveyed 119 radio mar- (CBS): (36) and Monday movie (NBC); (38) Charles Cavagnaro, President's Com- kets, is surveying 85 this fall as it did Family Affair (CBS) and Men From mittee on Consumer Interests, suggested last fall. simple steps such as refusing question- Shiloh (NBC) and That Girl (ABC).

BROADCASTING, Oct. 26, 1970 9 leidayMeni from Michael M. Minchin Jr., Erwin Wasey Inc., Los Angeles

How radio helped a `folly' become a sports spectacular

The first California 500 at the Ontario lars outside of the area. The first was the major newspapers of Motor Speedway is now history. Some After going through many of these Los Angeles, running coupon ads in the 180,000 race fans made this racing basics of packaged -goods marketing, we sports sections to obtain ticket orders. event the biggest sports attraction ever were ready to attack the advertising con- The second, and of great importance, held in California. In fact, it is second tent. Our creative structure fell into was a heavy saturation radio campaign only to the Indianapolis 500 as the three general categories. The first on 17 major stations in southern Cali- biggest sporting event in the United pointed out that the inaugural California fornia. No other item built the extreme States. However, not more than a year 500 was going to be an historical event awareness of the race like radio. It al- ago, the California 500 was being dis- which the fan would not want to miss. lowed us to capture the sound and trans- missed by many as folly. He could always say he was at the first fer the true excitement of this event. We started working on the account California 500. We used this broadcast medium to di- about a year and a half before the first The second category was the endorse- rect the prospects to the newspaper race was scheduled. Erwin Wasey was ment of the event and the track by the coupons -which closed the sale. selected as the agency for the event be- top championship racing stars. They said We feel that the good results of this cause Ontario Motor Speedway wanted they would be there and so should the radio plan were not only saturation strong, professional advertising direc- fans. The third area fell close to the reach and frequency over an extended tion. Since many of the major budgets race and emphasized that time was run- period of time, but also the opportunity in advertising are in the packaged -goods ning out on the chance to attend. Fans to exploit radio with top production area, they felt a packaged -goods adver- should buy their tickets immediately. spots to entice racing fans through ex- tising agency could best fill their needs. The only significant objective of this citing sound effects and top musical First, we studied the client -a young, advertising was to obtain ticket orders. arrangements. For an announcer, we aggressive team, well organized, and Every print advertisement had a mail -in stuck with actor Dane Clark through with strong decision -making leadership. coupon for tickets. It turned out this the entire campaign. No slick com- We found that client willing to take di- mail -order plan was by far the biggest mercial announcer, he gave a reality rection from the agency as well as give source of ticket sales. and believability to his statements. Our it. The original plan was for three ad- advertising now had one voice, one Secondly, we studied the product. vertising push periods before the race. sound, and one look to generate maxi- Here we found the product broke down The first period began in November of mum impact. into two parts: the race track itself, 1969, some ten months before the race So the first California 500 was not which is the most modern, most com- was to be held. The second push period a folly, and the Ontario Motor Speed- fortable, most beautiful facility of its was the four weeks following the Indian- way takes its place as one of the truly kind; and the second part, the California apolis 500 to play upon the high in- outstanding sport facilities in the world. 500, which was to be patterned after the terest generated by that event. The third We have proven to ourselves and to famous Indianapolis Memorial Day push period was four weeks before the others that the day -to -day accountability classic. We knew we were dealing with race, and was to be all -out multimedia approach of a strong packaged -goods winners that would generate true con- advertising. As it turned out, this third advertising agency can be successfully sumer interest. push period never took place because of applied to this unusual type of account. But we had to know some other things the extreme success of the ticket sales And the broadcast medium of radio before we could begin, so we initiated in the earlier periods. played a major role in putting Ontario and conducted an extensive research We started out in two basic media. Motor Speedway across the finish line. program on racing and racing fans in southern California. We found about 50% of the people made up the true potential California 500 target audience. From this background, we made several key decisions affecting the adver- Mike Minchin started in the merchandising tising that was to be run. We decided to department of Erwin Wasey Inc., Los promote the event rather than the track. Angeles, in 1955, working his way through We felt the fan wanted to see the race the ranks to his present post of executive first, and when he did he would be sin- vice president. He is also chairman of the cerely impressed by the facilities at policy committee and sits on the agency's which it was held. board of directors. His area of expertise is The second decision, supported by re- in new-product development and he has search, was to promote the stars, the been involved in the introduction of over skill necessary to drive the machines 50 new items. In the above article Mr. and the history that would be created by Minchin discusses Erwin Wasey's handling the inaugural California 500. of the Ontario Motor Speedway account. The third decision we made was that there were plenty of potential fans right here in southern California, so we would not have to spread our advertising dol-

10 BROADCASTING, Oct. 26, 1970 "P-t.."-..r-t.r41"- Ar. _...., er_

Millions watched her coronation on television. Transmedia magic made it possible.

Madison Square Garden wanted a topdrawer tele- the tapes, sold the program for broadcast in major mar- vision show and a big national audience for the 1970 kets coast to coast. All on a tight deadline schedule. All Miss Black America Beauty Pageant. So they asked without the help of any outside organization. Transmedia to co- produce this exciting Garden event. Looking for a one -stop teleproduction outfit to carry Transmedia provided all television facilities and produc- a major event all the way from pre -production through tion personnel. Transmedia participated in pre -production syndication? Try Transmedia magic. Madison Square planning, videotaped the pageant, edited and duplicated Garden Productions can tell you how it works. Transmedha 120 East 56th Street, New York, N.Y. 10022 (212) 832 -9200 Stephanie Clarke, Washington, D.C. e Transmedia International Corp. 1970 New West Coast office at Hollywood (213) 464 -1105 BROADCASTING PUBLICATIONS INC. Sol Taishoff, president; Lawrence B. Taishoff, executive vice president and secretary; Maury Long, vice president; Edwin H. James, vice president; B. T. Taishoff, treasurer; Irving C. Miller. Notebook. comptroller; Joanne T. Cowan, assistant treasurer.

A calendar of important meetings and events in communications

Indicates first or revised listing. and Teleprompter Corp. President and Chairman rBroadcasting Irving B. Kahn. Glenwood Manor motel, Over- October land Park, Kan. Oct. 29 -Nov. 1-Western region fall conference, TELEVISION American Advertising Federation. Casa Royale, Oct. 23-31 -22d Cine- meeting of International Film, TV -Film and Documentary Market (MIFED) Bakersfield, Calif. in Milan, Italy. Market is for trading feature, TV Oct. 30- Deadline for comments on FCC's in- and documentary films on worldwide basis. Ad- quiry on formulation of further regulatory policies Executive and publication headquarters vance bookings should be made to MIFED by BROADCASTING-TELECASTING building, concerning cigarette advertising and antismoking letter or cable before Sept. IS. Address for infor- presentations. Specifically, comments should deal 1735 DeSales Street. N.W., Washington, mation and bookings: MIFED -Largo Domodos- D.C. 20036. Phone 202-638 -1022. with possible fairness- doctrine obligations when a sola 1- 20145 Milano (Italy). Telegrams: MIFED- licensee, which does not carry cigarette commer- Sol Taishoff, editor and publisher. Milano- Telex 33650 Fieramil. cials, broadcasts anti-smoking messages; and pub- Lawrence B. Taishoff, executive VP. Oct. 24-25-Meeting, Missouri Associated Press lic interest obligations of a licensee after Jan. 1, Radio and Television Association. Holiday inn, 1971, when broadcast cigarette advertising will be EDITORIAL Lake of the Ozarks. banned. Edwin H. James, VP- executive editor. Oct. 25- 28- Annual meeting, Association of Na- Oct. 30-New deadline for reply comments on Rufus Crater, editorial director (N.Y.) tional Advertisers. Hot Springs, Va. FCC's proposed rule to provide for licensee con- Art King, managing editor. Oct. 26- Federal Communications Bar Associa- trol of telephone interview programs on radio Frederick M. Fitzgerald. Earl B. tion briefing session on the "New FCC Equal Em- and TV stations. Previous deadline was Oct. 1 Abrams, Leonard Zeidenberó senior editors. ployment Rules." Madison hotel, Washington. (Doc. 18928). Joseph A. Esser, Steve Millard, Norman H. Oct. 26- National Conference on Citizens Rights Oct. 30 - Nov. 1- Mideast area conference of Oshrin, associate editors. in Broadcasting. Panelists include The Rev. Ever- American Women in Radio and Television. Cherry Alan Steele Jarvis, Mehrl Martin, ett Timothy C. Parker, Robert Choate, FCC Commissioner Hill inn. Cherry Hill, N.J. M. McLean, J. Daniel Rudy, Nicholas Johnson, Rep. Robert O. Tiernan (D: Robert Sellers, staff writers. R.I.). Guest of honor is former FCC Commis- Katrina Hart, Don Richard. sioner Kenneth A. Cox. Hotel Americana, New November Steve Safferstone, editorial assistants. York. Beth M. Hyre, secretary to the editor Nov. 2- Deadline for reply comments on policies and publisher. Oct. 26-27 -Fall convention of Kentucky Broad- and procedures concerning FCC's proposal to per- Erwin Ephron (vice president. casters Association. Phoenix hotel, Lexington. mit specialized common carriers to provide point - director of marketing services, Carl Ally Oct. 26- National Cable Television to -point microwave radio service (Doc. 18920). Inc., New York), 28- Associa- research adviser. tion board of directors meeting. Hotel Sonesta, Nov. 2- Deadline for comments on FCC's pro- Washington. posed rule permitting radio stations to use third - class on basis show- SALES Oct. 27 -3d annual creative radio advertising operators routine if proper seminar, KOMO (AM) Seattle. Washington Plaza ings are made regarding transmitter stability and Maury Long, VP- general manager. hotel, Seattle. employment of first -class operators (Doc. 18930). David N. Whitcombe, director of marketing. Oct. 27- Meeting of Connecticut Broadcasters As- Nov. 2- 4- Program origination seminar spon- Jill Newman, classified advertising. sociation. Park Plaza, New Haven. sored by National Cable Television Association. Doris Kelly, secretary to the VP- general Oct. 28- Deadline for reply comments on FCC's Atlanta American hotel, Atlanta. manager. proposed rules prohibiting TV broadcasters from Nov. 3- Willard Walbridge, chairman, National local crossownership of CATV systems; concern- Association of Broadcasting, speaks, and Roger CIRCULATION ing CATV technical standards and desirability of W. Clipp, president, Broadcast Management, and David N. Whitcombe, director. minimum channel requirements for future CATV's co- chairman, Broadcast Pioneers Educational Bill Criger, (Doc. 18891). Fund, is honored, at joint luncheon of Delaware subscription manager. Valley chapter Broadcast Pioneers and Poor Julie Janoff, Kwentin Keenan, Carol Olander, Oct. 28- 29- Virginia CATV Association fall meet- of Jean Powers, Shirley Taylor. ing. Downtowner inn, Danville. Richard Club. Poor Richard Club, Philadelphia. Oct. 28.30-Mid -America CATV Association fall Nov. 3-6-New York State Educational Com- PRODUCTION meeting. Speakers include FCC munication Association convocation. Grossinger's, Commissioner Rob- Grossinger, N.Y. John F. Walen, assistant to the ert Wells, NCTA President Donald V. Taverner publisher for production. Nov. 4- 7- Annual Western cable television show Community Television George L. Dant, production manager. Balance of 1970 National Association of Broad- and convention, California Harry Stevens, traffic manager. casters conference schedule: Association. Hotel de Coronado, Coronado, Calif. Bob Sandor, production assistant. Nov. 5- 6- Annual fall meeting, Oregon Associa- Oct. 26-27-Benjamin Franklin, Philadelphia. tion of Broadcasters. Ramada inn, Portland, Ore. B USINESS Nov. 12- 13- Monteleone, New Orleans. Nov. 5 -7- Eleventh annual conference of Informa- Irving C. Miller, comptroller. Nov. 16 -17-Brown Palace, Denver. tion Film Producers of America. Newporter inn, Sheila Thacker, Judith Mast. Newport Beach, Calif. Laura Steel, secretary to the executive Nov. 19 -20 -Mark Hopkins, San Francisco. vice president. (For list of NAB's 1971 fall conference dates, see Nov. 7 -15th annual Petry promotion seminar. BROADCASTING June 29). conducted by Edward Petry & Co. Astroworld B UREAUS motel, Houston. NEW YORK: 444 Madison Avenue, 10022. Phone: 212-755 -0610. Rufus Crater, editorial director; David Berlyn, Rocco Famighetti, senior editors; Normand Chniniere, Louise Esteven, Helen fipefiMike® Manasian. Cynthia Valentino, staff writers; Warren W. Middleton. sales manager; Eleanor R. Manning. institutional sales manager; Greg Masefield. Eartern sales manager; Mary Adler, Cheers for editorial page leadership in this particular area, and Harriette Weinberg, advertising assistants. your straightforward editorial com- CHICAGO: 360 North Michigan EDITOR: Hearty applause for your edi- Avenue, 60601. Phone: -236 mentary helped us to win one for a 312 -4115. torial "To Kill a Medium" (BROADCAST- Lawrence Christopher, senior editor. change. On behalf of a grateful in- James G. Croll, Midwestern sales ING, Oct. 12.) It parallels the belief so manager. dustry, my sincerest thanks. M. Rose Adragna, assistant. clearly stated in "The Search for Ob- Joe Baisch, vice president -general manager, HOLLYWOOD: 1680 North Vine jectivity," Eric Sevareid's Elmer Davis Street, 90028. Phone: 213-463 -3148. WREX -TV, Rockford, Ill. Morris Gelman, senior editor. Memorial Lecture at Columbia Uni- Stephen Glassman, staff writer. Bill Merritt, Western sales manager. versity. The Television Information Of- Sandra Klausner, assistant. fice distributed the lecture nationally Why pick on radio? BROADCASTING. Magazine was founded in and it should hearten every broadcast 1931 by Broadcasting Publications Inc., EDITOR: We may all breathe a little using the title BROADCASTING -The journalist. -Roy Danish, director, T70, easier now that the President has vetoed News Magazine of the Fifth Estate. New York. Broadcast Advertising was acquired the discriminatory political- broadcasting in 1932, Broadcast Reporter in 1933, Telecast in 1953 and Television in EDITOR: Congratulations on the fine bill. 1961. Broadcasting -Telecasting* was introduced in 1946. work that you did in helping to obtain But once more-why were radio and Reg. U.S. Patent Office. a veto of the political -advertising bill. TV lumped together? The obvious re- 3 1970 by BROADCASTING Publications Inc. Much of Washington looks to you for sult of this legislation will be that candi-

12 BROADCASTING, Oct. 26, 1970 dates will spend as much as possible on TV and that radio has been legislated out of any electioneering money. How did the National Association of Broad- casters handle this conflict of interest? Who spoke for radio? It is my judgment that the "Siamese" CCA voice of the broadcasting industry is murdering radio. Harry Trenner, pres- ELECTRONICS ident, KCKC(AM) San Bernardino, Calif. Perils of market averages -AnnounC¢s EDITOR: I read with interest your "Tele- status" report in the Oct. 6 issue. Most certainly this report heads in the right direction. I agree that the television a 50 KW AM audience should be measured by market instead of by city. You have carefully pointed out that AIR COOLED TRANSMITTER metro and DMA ratings vary by market and day -part. However, you miss a very WITH HIGH LEVEL MODULATION important factor -the difference among the individual television stations in a market. Averages may be fine for conversation, but they do not give the full pic- ` ín ture to the media planner. The shift from metro to market -area spot planning will be a boon to the advertiser who relates his television campaign to his marketing objectives. CC4 But this should be done station by station.-Kenneth T. MacDonald, president, Television Advertising Representa- tives, New York. o (Mr. MacDonald's point that different stations In the same market have different audience and coverage patterns is, of course, undisputed. But spot planners say they must work with averages. When the planning is being done, the planner has no firm idea of which stations in the market will be bought. When the buying is being done, the better outer -area performance of a station will be reflected in the area ratings that the buyers use.)

WTOP(AM) and cigarettes EDITOR: In your Oct. 19 issue you reported the FCC's issuance of a notice of inquiry on antismoking presentations. The commission cited two complaints, The CCA Model AM- 50;000D is the ONLY 50 kilowatt one from Action on Smoking and AM Broadcast Transmitter manufactured in the United Health and the second from Michael E. Handley. . States which incorporates ccinventional high k vgl moçi- Mr. Handley has incorrectly alleged ulation and air cooling!! to the FCC that WTOP(AM) Washington ceased broadcasting antismoking spots You are (.ordially invited to uisihour factors' rather than grant his request for air and watch the AM- 50,000D go through its paces!.! . time to present a spot with a prosmok- ing point of view. Your report quoted Mr. Handley's allegation. SERVICE IS OUR BUSINESS As you know, since June 1, 1969, Main Office WTOP, along with all other Post -News- week Stations, has not accepted ciga- CCAELECTRONICS CORPORATION rette advertisements. When Mr. Handley 116 JERSEY AVENUE, GLOUCESTER CITY, N. J. 08030 PHONE: (609) 456 -1716 first requested that WTOP carry pro - smoking spots, in May 1970, WTOP had Subsidiaries Canadian Subsidiary already ceased broadcasting cigarette QRK /REK -O -KUT CALDWELL A/V EQUIP. CO., LTD. 1568 NORTH and anticigarette announcements. - SIERRA VISTA 135 MIDWEST ROAD, SCARBOROUGH, Daniel E. Gold, vice president, business FRESNO, CALIF. 93703 ONTARIO, CANADA PHONE: (416) 751 .0881 PHONE: (209) 251.4213 affairs, Post -Newsweek Stations, Wash- ington.

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< WTRC and WFIM (FM), Elkhart; and The Elkhart Truth (Daily) INrR,RNn OONNUNICATOIBi JOHN F. DILLE, JR. IS PRESIDENT OF THE COMMUNICANA GROUP BLAIR TELEVISION OCtober26,1970;Vo1.79,No.17 ,Bröiädçä,stinq.

All but done: shorter network nights

As stay is denied on three -hour limit in prime time, hard decisions loom on commitments, schedules

A cutback next fall to three hours of lington, Vt., a CBS affiliate. moved up to 10:30 -11 p.m. for those prime -time TV network programing a While denying a stay of the prime - affiliates clearing the late network pro- night became a virtual certainty last time access rule, the appeals court did gram. week as the U.S. Second Circuit Court stay at least until January-when the If the prime -time loss should prove of Appeals in New York refused to stay hearing on the merits is scheduled -the as costly as NBC and CBS contended it the Oct. 1, 1971, effective date of FCC's effective date of a companion rule pro - will, other questions would have to be prime -time access rule. hibiting' networks from acquiring finan- faced: For instance, would there be a The prospect promised to plunge net- cial or' other interests in programs pro- reduction in the number of prime -time works -and their affiliates -into plan- duced for them by others. That rule had specials, normally less profitable than ning in earnest for the reduction, which gone into effect Oct. 1 this year. regular series? Would there be a curtail- CBS -TV and NBC -TV said would cost Although the networks were clearly ment of news and public-affairs pro- them millions of dollars -and on a mapping plans to conform to the prime- graming in prime time? three -network basis reduce Hollywood's time access rule next season, none would Another question facing all three, in TV -film production revenues by $60 acknowledge that it had made firm plans any event, is whether to cut back on million to $70 million a year -but and all indicated that, once made, their program development. There was no which ABC-TV said may be essential basic plans would be guarded as long clear indication last week that any net- to its own survival as a fully competi- as possible for competitive reasons. work planned to do so immediately, al- tive network and in the current econo- One of the first questions each must though one source confided that he per- my likely to benefit the other networks decide is which half-hour to give up, sonally felt it "would be foolish to go as well. and the consensus was that on week ahead full tilt on program development The cutback adds up to four hours a in the present circumstances." week each for CBS and NBC-an hour Still another question, but beyond the on Sunday and a half-hour on each of Next week: power of anyone to answer with assur- the other nights -and three and a half The 50 years ance, was whether the cutback would hours for ABC, which already programs affect average -program viewing levels - a half -hour a week less than its com- of broadcast history, a question with far -reaching implica- petitors, ending its Saturday night as eyewitnessed, tions for TV rates. prime -time schedule at 10:30. as weighed now There has been speculation that ABC Although it denied the bid for a and perhaps CBS and NBC might begin stay, the three -judge court did move to to phase in the cutback in January by expedite action on pending appeals nights the one to go would be either simply not replacing programs that don't seeking to overturn the rule itself, set- 7:30 -8 p.m. (New York time) or make it into the so- called second sea- ting a hearing on the merits for the 10:30 -11 p.m. son. This speculation was fed at least first week in January. Thus the court There was also considerable specula- partially by the relative softness in the could reverse the rule -or affirm it- tion that all three might not elect to current TV economy and the imminent by late winter or early spring. give up the same half -hour. A relatively Jan. 2 loss of all cigarette billings, which But even if it overturned the rule, weak program, according to this rea- will add approximately 50 commercial lawyers appeared certain that the FCC soning, would obviously stand to do bet- minutes a week to the three -network would appeal to the Supreme Court and ter against one competing network pro- inventory. tended to feel that, in view of the ap- gram than against two. The prime-time access rule, on the pellate court's refusal to grant a stay If 10:30 -11 were the period returned other hand, will take away a three -net- last week, the prospect for getting one to stations, other changes would seem work total of 72 minutes. Thus putting later on would be negligible if not nil. logical, with the late -night network pro- the rule into effect in January would Thus all three appeared set to go grams moved ahead from their present serve to tighten inventory at a time on. the assumption that the rule would 11:30 p.m. start to 11 p.m. -and per- when otherwise it will be substantially be in effect for the 1971 -72 season at haps expanded to two hours from the loosened. the latest -and in some quarters there present 90 minutes to enlarge the net- However, ABC sources denied last was private talk that some of backers of work's chances of recouping some of the week that they had reached any de- the appeal itself might withdraw. The revenues lost in the prime -time cutback. cision to cut back programing in Jan- appellants include CBS, NBC, MCA, In that case, local news now pre- uary, and CBS and NBC authorities NBC -TV affiliates and WCAX -TV Bur- sented at 11 -11:30 would have to be indicated they were not even consider-

BROADCASTING, Oct. 26, 1970 15 ing such a move. stay, Robert D. Wood, president of rule prohbits only affiliates in the top-50 In seeking a one -year stay on the CBS -TV, said that based on 1969 aver- markets from taking more than three access rule by the courts, CBS and NBC age prime -time margins, the loss of four hours a night -NBC estimated its direct put major stress on their claim that net- weekly hours under the rule would cut losses would be $18 million a year "even works need approximately 18 months' CBS's pre -tax profits by $5 million to assuming that NBC obtained clearances lead time to prepare programing and $15 million. on its fair share of the available non- that, without a stay, they stand to lose "Until the legality and effective date affiliated stations in the top-50 markets." millions even if the court should reverse of the prime -time access rule are finally And the FCC's rule against networks the rule after the appeals are heard in resolved," Mr. Wood's affidavit said, acquiring financial interests in programs January. And by then, they contended, CBS -TV "will not have a rational basis produced by others -which the court it would be too late to prepare pro- for making program -development decis- stayed until January-could in time graming of assured quality to fill the ions." cost CBS $2 million to $3 million a eight weekly half -hours by next fall. In a similar vein, NBC argued that it year in money advanced to producers, They were supported in arguments "would be exposed to enormous losses" Mr. Wood asserted. Even now, he said, before the court by MCA, which argued if it proceeded with normal program - CBS gets back from such arrangements that it, too, would suffer "irreparable in- development activities and then found less than it spends for program develop- jury" under the rule, and by WCAX-TV, itself with four fewer hours a week to ment and financing -and if it should which said its losses would reduce earn- program next fall. curtail risk financing of this sort it ings by $27,000 to $52,000. The four hours, NBC said, are would have trouble getting enough satis- They were opposed by ABC, which roughly equivalent to the four to six factory program series. argued that the rule would ease "a hours of replacement programing that To stress the need for some 18 severe profit squeeze" on all networks NBC introduces each season at an an- months' lead time in preparing and sell- and that, even if the court overturns nual production cost of $24 million to ing programs, Mr. Wood cited the his- the rule, the networks could prepare $38 million, not counting "the several tory of The Interns, which went on the additional programing on relatively millions" spent on developing the pro- air this fall, from November 1968, when short notice; by Westinghouse Broad- graming. he said CBS authorities first viewed a casting, which said it had stepped up its Typical development costs, NBC feature film of the same name. In Janu- own program -proddction activities in said, include $15,000 to $20,000 for a ary and February 1969, he said, CBS anticipation of the rule's effectiveness script for a half-hour pilot and $200,000 negotiated with Screen Gems, the pro- and that it would itself be "irreparably to $300,000 for production of the half - ducer: in March CBS-TV committed injured" by a delay; by Metromedia, hour pilot. Usually, NBC reported, it $30,000 to finance a script, which was which argued that no adequate ground reviews well over a hundred ideas for delivered in July; in September CBS had been presented for a stay, and by a new series each year, orders and committed $45,000 for casting, sets and the FCC, which contended that a stay reviews 30 to SO scripts for pilots and art work for a pilot film and the next would be outrageous and that the best from 10 to 20 completed pilot programs. month committed $424,500 in addition- way to protect all conflicting interests - NBC estimated it wóuld have to al pilot costs. CBS received the pilot including those of producers like West- write off as a loss more than $3 million in January 1970, worked the program inghouse which are relying on the rule already spent or committed to 1971 -72 into the 1970 -71 schedule, which was -would be to get a fast decision on the program development, if it cut back to screened for advertisers in February, merits of the appeals that are seeking to three hours of programing a night. If it made the first sale on the program in invalidate the rule. continued to program its full schedule March and committed $2,920,000 for In an affidavit filed in support of a despite the rule-permissible, since the production of series episodes. NBC also argued that the principal objective of the rule -to encourage production of quality nonnetwork programs MOR dominates, but FM second position (slightly more than -could not be achieved while the le- 131/2 % for each). In third position is gality of the rule is awaiting court deci- formats vary; NAFMB country- and -western programing (slight- sions because producers are "unlikely The wide range of FM formats and a ly more than 101/2 %). Other formats to commence such costly and risky pro- substantial increase in the number of included diversified; religious; under- duction" while the rule's fate is un- FM stations reporting modified con- ground; classical and semi -classical; certain. temporary and country- and -western mu- rhythm and blues; ethnic; jazz; all news, To the contrary, Westinghouse Broad - sical formats are highlighted in a study and sports. casting-a prime force in shaping the released last week by the National As- rule- reported that it has sharply stepped up its own program-develop- sociation of FM Broadcasters. Details of NAFMB Survey The Association said 1,365 stations ment activities, expects to have "seven Format category Number of returns % of Total or eight" program proposals under op- (64% of all licensed FM outlets) had Middle of the road 327 23.95% responded to its questionnaires, distrib- Beautiful music 187 13.69 tion by Nov. 1 and plans to have five Modified contemporary 185 13.55 half -hour shows available for syndica- uted last July. Fred Allen, director of Country 8 western 144 10.54 development for NAFMB, said the sur- MOR /beautiful music 121 8.86 tion by early March 1971. vey results exploded "the myths" that MOR /modified contemporary 94 6.88 Its brief said WBC plans to have these Diversified 61 4.46 programs originate, where possible in FM programing is made up of back- Underground 53 3.88 ground music or classical formats and Religious 51 3.73 cities other than New York and Los Top 40 /hard rock that is 45 3.29 Angeles, to give them greater variety in there little diversification in pro- Classical /semi- classical 37 2.71 graming. Rhythm 8 blues 14 1.02 flavor and appeal and to achieve produc- The results of the survey show that Ethnic 10 .73 tion -cost savings that will permit pric- Underground /top 40 middle -of-the -road formats dominate 6 .43 ing within range of stations in the small- Jazz 4 .29 er markets. FM stations (23.9% of respondents), All- news /talk 3 ,21 and "beautiful music" (mainly orches- 50% News /50% music 5 .38 If the rule were stayed now, Westing- Invalid Responses 18 1.31 house argued, these development efforts tral) and modified contemporary share (Duplicate /lack of information) would be "rendered useless" and, more

16 (PROGRAMING) BROADCASTING, Oct. 26, 1970 profitability by $5 million to $15 million, Mr. Duffy said the estimates were Pulse and President based on figures for 1969 -when sales were at peak levels -and made "no pro- praise Lowell Thomas vision for changed economic conditions lost cigarette business" Newscaster Lowell Thomas was hon- including or for increased revenues through better sales ored as Man of the Year at Pulse Inc.'s 29th annual awards luncheon in New at higher rates when the supply of network commercial availabilities York last Wednesday (Oct. 21) and is reduced. chose the day to celebrate his 40th an- -Tv's revenue losses niversary on the air, an endurance rec- Of wcrx claim of ord without parallel in broadcasting. resulting from the rule, Mr. Duffy said too, account The newsman, author and explorer, these projections, "take no which the television now 78, made his first newscast more of the problems network economy than 40 years ago-on Sept. 29, 1930 faces." MCA and other program producers -but associates said he elected to wait opposing the access rule, he said, "need and make the 40th anniversary celebra- production" tion coincide with the awards ceremo- not curtail but need only to seek new markets through first -run nies, at which Dr. Sydney Roslow, di- syndication. "They will not be denied rector of Pulse, hailed him as "a re- he "even they have sponsible voice reporting the news for opportunity," said, if Mr. Thomas (I) and Dr. Roslow to assume risks the net- 40 years." now carried by works, modify their ways of doing busi- President Nixon sent a message prais- Dr. Roslow. ness and perhaps work a little harder." ing his "journalistic integrity." Congrat- The Thomas newscast is still pre- ulatory messages from Herbert G. sented on CBS Radio at the same hour Klein, White House director of com- as when it started 40 years ago, 6:45 From Mobil to CPB: munications, and from Freeman Gosden p.m. (NYT) Monday through Friday. more than $1 million and Charles Correll- "Amos 'n' Andy" For several months at the outset, it was whose program at the height of its pop- on both CBS and NBC. In all, Mr. The Corp. for Public Broadcasting last ularity immediately followed the Lowell Thomas was on NBC for 16 years, has week announced a commitment to edu- Thomas newscasts -also were read to been on CBS for 24-and he made clear cational broadcasting in excess of $1 the luncheon audience of 425 broad- in a talk consisting of reminiscences that million from the Mobil Oil Corp. 'The casting and advertising executives by he intends to keep the series going. contribution is the largest CPB has ever received from the business community, according to its president, John W. Macy Jr. important, the public "will be deprived $75 million, whereas their combined Mobil's money will finance a 39 -week of new and diverse program sources" profits exceeded $500 million. in 1969 series of original, one -hour dramas pro- even though "neither CBS the alone, the CBS and NBC television net- nor other duced by the British Broadcasting Corp., have that a had in excess moving parties" shown delay works combined profits of and will pay for five million copies of a would the not be against public interest. S92 million." new Sesame Street Magazine to be dis- ABC argued that it, too, would be ABC therefore "is the network least tributed free to disadvantaged preschool hurt by a delay. In an affidavit by James able to accept heavy losses over even a children. E. Duffy, president of the ABC -TV short period of time," he asserted. The drama series, called Masterpiece network, ABC maintained that the rule Mr. Duffy said it "can only be a mat- Theater, will be relayed by the Public would benefit ABC -TV "in the short ter for conjecture" whether CBS was Broadcasting Service -CPB's television run" and also help the other networks seeking a stay of the rule "to worsen networking arm-to over 200 ETV sta- in a current "period of transition and ABC's competitive disadvantage and tions for airing on Sundays at 9 p.m. adjustment" compounded of a buyers' perhaps damage its television network EST, beginning Jan. 10, 1971. Each market aggravated by the imminent loss for many years to come" and therefore program will be repeated on another of $165 million in cigarette billings plus "I make no such charge." day in the same week. The BBC dramas continually rising production and other "But," he said, "that a stay of this were made available through Time -Life costs. rule may severely damage ABC is a fact, Films. Affiliates as well as networks, Mr. and such damage would not be meas- Joan Ganz Cooney, creator of Duffy said, "will be better off" if the ured simply by the failure to earn a par- Sesame Street and president of the rule enables the networks "to continue ticular profit, which might or might not Children's Television Workshop, de- to program three top -flight hours per be realized, but would be measured by scribed the new Sesame Street Maga- night, with as near to full sponsorship compromising ABC's ability to continue zine as a key element in a nationwide as possible, and it will undoubtedly re- to provide a fully competitive national "off- screen" program directed toward sult in greater clearance for network television network service." the learning needs of inner -city chil- programs by the affiliated stations." He said ABC -TV has not curtailed dren. Mr. Duffy, asserting that in the pres- its own program development for 1971- Rawleigh Warner Jr., chairman of ent economic conditions "the rule may 72 and denied that networks would not Mobil, said: "We consider our partici- be essential to the preservation of ABC's be able to prepare and sell adequate pation in these two television projects position as a fully competitive television programing for the hours involved even more than simply a matter of providing network," reported that ABC -TV has if the rule were invalidated as late as funds. Both Sesame Street and Master- operated at a loss since 1963 while CBS June 1971, although he acknowledged piece Theater hold considerable social and NBC "have enjoyed substantial that some departures from usual ways value. Both aim to enrich their audi- profits." of doing business would be necessary. ences, and to the extent they succeed, "Our losses from 1963 through Of CBS's claim that loss of four they enrich all of society. We are proud 1969," Mr. Duffy continued "exceeded prime -time hours a week could cut to be associated with them."

BROADCASTING, Oct. 26. 1970 17 that, except where the equal -time pro- FCC rejects `future' fairness ruling vision of the Communications Act is involved, "licensees are not required to Antiwar group is rebuffed in attempt to get accept any matter offered for broad- conditions set for messages not yet on air cast." John M. Fisher, ASC president, said The FCC has rejected an anti-Vietnam- number of members of both houses the organization does not have the war group's bid for a declaratory fair- seeking reelection are assigned low money for a television campaign, and ness- doctrine ruling aimed at blunting ratings. does not anticipate that it will obtain the necessary funds before the election. what the group sees as an upcoming The letter, which is a solicitation for pre -election television blitz aimed at the funds, says ASC plans 200 full -page The ASC newspaper ads, which have defeat of dovish senators seeking re- newspaper ads, "prime -time TV spots," begun to appear, warn of "a powerful election. and the distribution of millions of copies coalition" in Congress "trying to reduce The commission staff in turning down of ASC's Operation Alert folders, which our defenses." It does not mention the request said the commission believes contain the index, "to alert all Ameri- names, but asks readers to write for it should deal with specific cases rather cans." It says the effort will cost $238,- additional information and to contribute to the than issue declaratory rulings "on sup- 000 above ASC's present budget. funds campaign. writing commission, positional future events." The TFP, in its letter to Mr. Ray, Besides to the the The concern expressed by the Task asked for a ruling that "any station the TFP has sent form letters over Harold Wil- Force for Peace, an antiwar business- accepting spot ads during the last two signature of its chairman, and major men's group, may be unfounded any- weeks of an election campaign, which lens, to all television stations in 13 concerning the way. The organization it cited in its employ inflammatory, fraudulent or newspapers states view request for a ruling, the American libelous claims (or in any way attack ASC campaign. It expresses the in- Security Council, does not, according to a candidate's integrity, character or that stations carrying ASC material obligation to its president, plan any kind of television patriotism) against a particular candi- cur a fairness- doctrine campaign prior to the elections. date" must provide the attacked candi- present a contrasting view and that, "at the audience The TFP, in a letter to William Ray, date advance notice of the spot and a minimum, in all media, chief of the commission's complaints afford an appropriate spokesman time is entitled to know the self- interest of and compliance division, referred to a for reply "under the personal -attack the sponsor of the ratings and the at mailing issued by the American Security provisions of the fairness doctrine." methods used in arriving them." TFP Council, which describes itself as be- Mr. Ray, in a letter rejecting the says the index is misleading. ing concerned with national security request on Wednesday (a day after it matters. was received at the commission), and The letter refers to the impending stressing commission intention to apply Illinois activists elections, and expresses concern about its policies "to specific situations as they the possible reelection of senators and arise," also said the commission "acts get no FCC help congressmen ASC feels have voted to with all possible speed in resolving" the weaken the American military estab- hundreds of equal -time and fairness Commission rejects their lishment. It also refers to a National complaints it receives during each po- Security Index it has issued which rates litical campaign. But he warned against broad interpretation of members of both houses on how they issuing rulings before an event. 'fairness' obligations voted on national security issues. A "We also note," Mr. Ray concluded, A Chicago group called the Illinois Citi- zens' Committee for Broadcasting re- was a legally qualified candidate and WOR is required to ceived no support from the FCC last because she did not make a sufficient week for a proposed extension of the give Socialist time showing of her efforts to seek election. fairness doctrine. The group maintained It also questioned whether Miss Chertov In answer to a second equal -time com- that the doctrine obligates broadcasters had lost some of her constitutional plaint against woR(AM) New York in- to make time available to citizens groups privileges by living and working in volving one of its employes, the FCC on Cuba for several years. interested in soliciting comments last week told the licensee, RKO Gen- whether the stations' renewal applica- In a letter to RKO last week, FCC eral, that it must provide time for a Complaints and Compliance Chief Wil- tions should be granted (BROADCASTING, political candidate from the Socialist 2I ). The commission said it does liam B. Ray told RKO that Miss - Sept. Workers Party. Cher tov had publicly announced her candi- not. The latest complaint was lodged dacy and appeared to meet the qualifica- ICCB advanced its theory in fairness - WOR filed against by Steve Beren of the tions to hold the office. doctrine complaints against 32 Socialist Workers 1970 New York State of radio and television sta- Mr. Ray said the amount of time al- Chicago's Campaign Committee. He had alleged tions they refused it free time to lotted Miss Chertov and the format of after WOR fairness doc- inform the public about license -renewal that had violated the the program would be "left to the good on trine because it refused to grant equal faith negotiations of the parties." procedures and to request comment party's the Illinois broad- time to Miss Eva Chertov -the In a previous equal -time complaint stations' performance. write -in candidate for Congress from cast licenses are due for renewal by against WOR involving Mr. Farber, Mrs. the 19th New York district al- Dec. 1. -while Bella S. Abzug- Democratic candidate lowing Barry Farber, Republican candi- for the same office- refused woR's offer The committee had argued that the office, to broadcast a and any date for the same to let her co -host a program or conduct "whole tone tenor of station's 45- minute program daily over WOR. her own program and demanded an programing expresses one side of the In reply to the commission's inquiry, equivalent number of spots. Mr. Ray controversial issue of whether the sta- the station said it denied the request said the parties should resolve the dis- tion's license should be renewed" and that it is that the station will because it did not believe Miss Chertov pute (BROADCASTING, Aug. 3, 17). "inevitable project the positive side of the contro-

18 (PROGRAMING) BROADCASTING, Oct. 26, 1970 _ .;.;.;.!1

a. trnnan/

Reflecting the Metrolina Market Megalopolis

Growth is the story of Charlotte. Center of the than any other station in the market. A selling station. Carolinas and distribution -transportation hub of First choice in Charlotte. First choice of the Carolinas. the Piedmont. Encompassing nearly 2.3 million people Source material available on request. within a 75 mile radius. A selling market. First in the third in the nation in rate of wholesale sales south and A reflection of Charlotte growth. A young market. Four out of five persons are under 50 years of age. A market to sell. The sales potential of this expanding Metrolina market is WSOC Television Represented by Tele -Rep mirrored by the growth of WSOC -TV. A young station. srlA Communications Service of Delivering proportionately more viewers under 50 Cox Broadcasting Corporation

COO BROADCASTING CORPORATION STATIONS: WSOC AM -FM -TV Charlotte, WSB AM -FM -TV Atlanta, W1110 AM -FM-TV Dayton, WIOD AM -FM Miami. WI IC-TV Pittsburgh. RTVU San Francisco -Oakland WHEN STARS FALL ON ALABAMA, THE WAPI -TV COMMUNICATION CENTER HAS THE STORY IN AN INSTANT.

Everyone talks about community relations, but WAPI -TV has really done something about it- custom designed its 24 -hour Communication Center to include direct hook -ups with area fire departments, police, sheriffs and State Troopers. So that whenever there's an event of community interest, from falling stars to four alarm fires, WAPI -TV has the details in next to no time. In addition to continuous multi -media reports from national and international sources, the station makes maximum use of such flexible devices as beeper phones, six news cruisers and mobile transmitters to provide on- the -spot, in -depth coverage of Birmingham and North Alabama news. This fast -moving interplay of men and equipment has made WAPI -TV's newscasts a "must" with well- informed listeners. It's the reason the WAPI -TV Communication Center has become the News Capital of Alabama.

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KOTV Tulsa CBS WMAL -TV Washington, D.C. ABC Hit Your Market The most complete and So wide is its range of their desks, ready for One display in Broad- Every Day most authoritative source information that the 1971 constant use. It leads casting Yearbook thus of facts about the Broadcasting Yearbook an active, useful life for gives you the impact of a Of The Year business of radio and will actually combine 54 a full 12 months ... full year's campaign ... With One Shot television ever published. different and distinct until the next edition continuous performance. directories within a replaces it. maximum exposure . The 36th annual edition .. In The 1971 this single volume . 54 at minimum cost of respected directories Your advertisement, broadcast encyclopedia covering strategically placed in Broadcasting every possible back- -off the press, 25,000 the pages of the 1971 Yearbook ground fact needed by copies strong, in January Broadcasting Yearbook people who work in the Reserve the best contain 650 keeps on making multiple -will broadcasting business. position in the directory pages, index -tabbed for impressions all year long section of your choice. instant reference. They find this invaluable -and makes them at the sourcebook so essential very times the people that it stays on top of who buy are receptive to your story.

54 Separate No wonder Broadcasting B -The Facilities of D -Radio and TV The 1971 Yearbook Directories In A Yearbook is the most AM -FM Radio Program Producers and includes new population, reached -for reference AM & FM Radio Distributors marketing and audience Single Volume! work in the whole Directories Radio Program data: ARB Areas of business of television Canadian AM & FM Producers Dominant Influence and radio. Stations Television Program giving TV stations and affiliations, county ADI Arranged according to AM Station Call Letters Producers homes, ADI total homes, five major index -tabbed FM Commercial Call Television Commercial men, women, children; groups, here's the Letters Producers Markets in rank order by treasury of individual FM Educational Call NAB Television Code ADI households; color directories you'll find in Letters NAB Radio Code household data; Spot the giant 1971 AM Radio by Talent Agents and Broad- TV Cost summary and casting Yearbook Frequencies Managers -the Spot Radio Budget one -book library of Canadian AM by Radio -TV News Services Estimator affording quick television. and radio Frequency Radio Commercial information. FM, Frequencies, Producers calculations of rates for Channels Business, Promotion any time class, length of A -The Facilities of Canadian FM by Films spot on frequency basis Television Frequency Television Processing for top 10 markets, top TV Station Directory FM Assignments Labs 50; top 100. Call Letters Caribbean, Mexican Foreign Language Plus dimensions of Canadian TV Stations Stations Programs broadcasting (broadcast Channels College Stations Negro Programing time sales since 1935, Canadian Channels C &W Stations extent of broadcast Allocations C- Equipment and Products Major Awards & editorializing, program Experimental TV Stations Citations analysis data, recent Transfers of Ownership Product Guide and Agencies, Reps, books reference Newspaper Ownership Equipment Manufacturers E- works published). TV Applications Pending FCC Rules & Regulations Networks, Brokers, Group Ownership Station Application Schools, Misc. Reserve space today. International Radio & TV Call your nearest Broadcasting Representatives Broadcasting office: Network Executives Regional Radio Networks Government Agencies Associations, Societies Unions, Labor Groups Attorneys in Radio -TV Consulting Engineers Schools Farm Directors Advertising Agencies Major Trends, Events

Washington Headquarters 1735 DeSales St., N.W. 20036, Broadcasting (202) 638 -1022 1971 Yearbook New York 444 Madison Ave. 10022, (212) 755 -0610 Chicago 54 directorié 360 No. Michigan Ave. 60601, 650 pages, (312) 236 -4115 81/4"x111/4, .,. Hollywood $13.50 per copy 1680 N. Vine St. 90028, (213) 463 -3148 versial issue in question." It added that the notice stations are Agnew: Let newsmen face nation required by commission rules to broadcast-that their renewal applications Commentators nix suggestion that TV panel have been filed and that members of the of government bigwigs probe `prejudices' public may contact the commission about the stations' performance -is not Spiro Agnew, Ronald Reagan, Rogers underlying philosophy is." It adequate. does not "offset the con- Morton and maybe John Pastore prob- Mr. Agnew stressed that he did not tinuing implication in [the station's] ing the prejudices of CBS's Eric Seva- have a command performance in mind. programing that its license should be renewed...." reid on Face the Nation. "I would expect nobody could demand The turn-about is not a figment of that you would go on the kind of show The commission, however, felt other- fiction. The concept is the newest mass - I am talking about," he said. "But I wise. In a letter to the committee, it media venture of the Vice President. It would think that if it would serve a use- said that in adopting the rule requiring is designed to disclose to the public how ful public service you would be willing notice of the filing of renewal applica- top network -news figures allegedly color to appear on such a show. Privately. tions and in broadcasters to requiring their presentations with personal views. Not a government -sponsored show. ascertain and meet community needs The reverse confrontations would be Where the interrogation would be re- interests, it has established proce- and "voluntary." versed. That's all I'm asking." dures designed to inform the public of Other candidates named by Mr. Ag- Mr. Sevareid, in his regular commen- its rights in connection with license - new for examination by TV panels of tary on The CBS Evening News with renewal applications. government leaders: ABC's Howard K. Walter Cronkite on Wednesday, ex- The commission added that it is con- Smith and Frank Reynolds. pressed mock concern over the impli- sidering whether its requirements for The suggestion was offered by the cation in the Vice President's remarks ascertaining community needs are ade- Vice President during an appearance on that nobody has been listening to him. quate. But, it said, "it does not agree Kup's Show, a local talk show carried "If, after some 30 years and thou- with your contention that ascertainment by NBC -owned wMAQ -TV Chicago. sands of broadcasts, hundreds of arti- of the community's opinion of a sta- The suggestion was immediately ridi- cles and lectures and a few books, one's tion's service must be delegated by a culed by some of the commentators ear- general cast of mind, warts and all, re- licensee to outside organizations which marked by Mr. Agnew for interroga- mains a mystery, then we're licked and demand to broadcast announcements of tion. we fail to see how a few more minutes their own devising." Newsweek con- of examination by government -types And before the fairness doctrine can Charles Roberts, a tributing .editor who joined the pro- would solve the supposed riddle." be said to apply to a station's program- gram's host, the Chicago Sun -Times's But he expressed his concern in his ing, the commission said, the broadcasts Iry Kup_inet, in quizzing Mr. Agnew, conclusion: "Nobody in this business must present one side of a controversial the suggestion with a question expects for a moment that the full issue of public importance. The com- prompted speech last truth of anything will be contained in mittee's complaints, the commission about his Des Moines year President any one account or commentary, but said, not only fail to put forth such attacking instant analysis of report. that through free reporting and discus- programing but also "fail to demon- Nixon's Vietnam "I think the analysis is all right as sion, as Mr. Walter Lippmann put it, strate the existence of a controversial issue...." long as it is balanced," Mr. Agnew said. the truth will emerge. in he point about the free The commission action was adopted "Now what happened that case," "The central recalled, "was that there was nothing press," he added, "is not that it be ac- by a 5 -to -1 vote, with Commissioners curate, it must try to be; not Robert T. Bartley and H. Rex Lee con- but hostile criticism revealed to the pub- though speech. I really ask for that it even be fair, though it must try curring in the result and Commissioner lic after that I that Nicholas Johnson dissenting. more analysis, not less. would like to to be that; but that it be free. And see more conservative commentators, means, in the first instance, freedom more people who would reflect an op- from any and all attempts by the power Hughes slates fourth posite point of view. And that brings of government to coerce it or intimidate me to an interesting question I would it or police it in any way." of its Alcoa specials like to ask you both. Mr. Roberts asked whether the Vice The Hughes Television Network will "I had a letter the other day suggest- President thought a quiz of commenta- present the last in a series of four Alcoa ing it would be a great benefit to the tors would "turn up anyone with any Hour TV specials this year, "Rescue ... public if some of the premiere news subversive connections." Mr. Agnew The Search for Billy" on Tuesday, Dec. commentators, for example some of shot back: I, it was announced last week. The one - those who have had extremely wide ex- "Boy, you fellows really can jump hour programs, carried by approximate- posure such as yourself or the network over 18 hurdles when you get on this ly 185 stations, marked Hughes Sports commentators, were examined by a subject. I'm not talking about subver- Network's first venture into entertain- group of people in government to ex- sion at all. All I am talking about is that ment programing and first presentation plore in depth your opinions, your pre- the people who are watching that tube under their new organization's name judices, if you will, if you have some, have a right to know what your opinions (BROADCASTING, Oct. 20, 1969). All of so that in the future the people who arc if you happen to be a man who is the specials were produced by Life watch you, would have a chance to telling the news every night, because Films (now Time -Life Films) and spon- know what underlying philosophy you you can select what parts of the news sored by the Aluminum Co. of America, have." you want to emphasize and by your through Fuller & Smith & Ross. He suggested that it would be "bene- language you can convey a point of The final program spotlights the op- ficial" for the viewing audience to know view that is not an editorial and yet is erations of the Sierra Madre search - what men like Messrs. Sevareid, Smith colored with your own viewpoints. Now and- rescue team. Other programs in the and Reynolds believe "so that when they I think the people ought to know what series included "Thirty Days to Sur- characterize certain things ... there will those viewpoints are." vival", and "Cowboy!", aired April 8. be some understanding of what their Mr. Agnew volunteered to be one of

BROADCASTING, Oct. 26, 1970 (PROGRAMING) 23 the interrogators. "like having instant breakfast." The Both Mr. Kupcinct and Mr. Roberts Ailes: Good TV is trouble, however, he said, is that "you appeared to feel the Vice President's can't have instant elections" but need suggestion carried with it the threat of vital to campaign position papers, national magazines and government intervention in broadcast commentators -"it [TV campaigning] journalism. And although Mr. Agnew Others share same view can't be spoon fed." repeatedly denied this, Mr. Sevareid on CBS show dealing with The program, exploring the use and and NBC's John Chancellor, in broad- "abuse" of television in political cam- TV's role in cast remarks, appeared to be uncon- elections paigning, also included FCC Chairman vinced. Dean Burch: FCC Commissioner Nich- Mr. Chancellor, on NBC Radio's "1 don't believe anyone will ever be olas Johnson; Lawrence O'Brien, chair- Emphasis on the same day, said the elected to a major public office again, man of the Democratic National Com- Vice President's suggestion is based on including mayors of big cities, without mittee: Rogers C. B. Morton, Republi- "some rather sinister assumptions." He the skillful use of television." can chairman: several political cam- said that "it questions the ethics and That statement by Roger Ailes, pro- paigners and political -commercial pro- professionalism of the men who deliver ducer and TV adviser for President ducers. the news every night. If it is assumed Nixon's 1968 campaign, was in tune Charles Guggenheim, producer of that the viewer needs to know the basic with opinions expressed repeatedly by TV commercials for several cam- philosophy of a commentator in order politicians and TV- campaign producers paigners including Howard Metzen- to decode or translate the news he on Television and Politics, a special baum, who defeated John Glenn in the gives, then part of that assumption is CBS News -produced program on CBS - Democratic senatorial primary in Ohio, that some commentators are liars or TV last week (Oct. 20, 10 -I1 p.m. said that while there have been in- cheats." EDT). stances of "visual demogoguery" in He added that the content of the Mr. Ailes was responding to a ques- some political campaigns, on balance news shows is determined by the flow tion by Mike Wallace, CBS News TV in politics has helped the democratic correspondent, of news, which "is handled in this coun- if he thought TV to be process. "the single in . . . try by a competent and ethical group most important factor He said: "For the first time winning political campaign." we're getting of editors and commentators." And this, new fresh unknown peo- In acknowledging the "skillful use of ple into politics who have never been he added, raises another point: "If it television" is in both the "illumination in politics before. Without television, becomes necessary for the viewer to of the issues" and "an emotional sell the process was too long, too tedious." know the philosophy behind the pro- of the man," Mr. Ailes said that he Mr. Wallace reported that Mr. gram he watches, then dozens senior of did not think it was possible to "isolate Metzenbaum told him that "he paid editors and producers would have to one or the other." But in his opinion, about $100,000 for the services of testify about their personal politics, "the problem is now that we are relying Charles Guggenheim- that's over and since television journalism is very much and perhaps too much on television. above the cost of buying TV time -and a group enterprise. No one man makes And particularly too much perhaps on Metzenbaum considered it a bargain. the decisions." spot announcements." He said it was A whole new craft has grown up in the

Burch calls ing the commission into a tougher Johnson grandstander stand on issues dealing with alleged obscenity or indecency in broadcast ma- That 'offensive' phrase edited from tape terial, also rapped Mr. Johnson for the was used to get attention, says chairman use of the term -which Mr. Burch did not repeat. accused his FCC Chairman Dean Burch has sharply height of arrogant irony." He said he He colleague of using criticized Commissioner Nicholas John- had used the term in a serious discus- "this unnecessarily offensive or 'grandstanding' phrase in get atten- son for the latter's attack on NBC -TV's sion of what he regards as the overt order to Washington station which deleted from sexuality of hair-spray commercials. tion. a taped program a Johnson remark that (He had said the commercials tell a Having that opportunity taken the station thought in bad taste. The woman that if she "looks sexy" as a away," he added, "Commissioner John- chairman, in a letter to a senator who result of using the product, "she's son resorted to the issuance of a written earlier had criticized Mr. Johnson's gonna get laid. ") statement which holds all of television actions, felt obliged to "apologize" for Senator Cook, a member of the Sen- up to ridicule. the commissioner's "grandstanding tac- ate Commerce Committee, which over- "I apologize for these''grandstanding' tics" and to disassociate the rest of the sees the activities of the FCC, charac- tactics," the chairman told Senator commission from them. terized the commissioner's remarks as Cook. "I too find them disturbing on The letter last week to Senator Mar- "arrogant." And in a letter to Chairman the part of a member of an independent low Cook (R -Ky.) contained Chairman Burch, he added that similar conduct regulatory commission but assure you Burch's first public comment on the by Commissioner Johnson in the future they represent no more than one com- controversy that was precipitated by could lead to a demand for his resigna- missioner's public utterances." WRC -TV'S editing out of a Georgetown tion. The chairman also endorsed the sen- University Forum program Commis- Chairman Burch, in his reply, said ator's comment that Commissioner sioner Johnson's use of the term "get the station had acted reasonably. "Com- Johnson "is not this country's arbiter laid" (BROADCASTING, Oct. 19). The missioner Johnson in raising these non - of what is or is not good taste." Neither program was broadcast on Oct. 10. sequiturs is guilty of the gross exaggera- the commission as a whole nor any of Commissioner Johnson issued a state- tion that he complains about in the its members can serve that function, he ment accusing the station of censorship commercials," wrote the chairman. said. "We do grievous wrong when we and denouncing the action as "the Chairman Burch, who has been lead- try."

24 (PROGRAMING) BROADCASTING, Oct. 26, 1970 last decade, most spectacularly in the a candidate will deliver as promised In nonelection periods, the time would last four years." after election. At one point, Mr. Napoli - be devoted to "educational, public af- Commercial -producer Robert Good- tan said that he guessed that it was fairs, cultural purposes." He also rec- man, who handled TV for Republican "probably true" that "in a sense" he ommended at least 50% of the time Robert Taft in the Ohio senatorial pri- was "a gun for hire." He said: "I was consumed by a political figure be re- mary, said that "people selling" is a called that once in England." quired to place the candidate in a situa- "new idea" and unlike the selling of a The Democratic party's Mr. O'Brien tion over which he has no control, such product such as a soap or a mouthwash. suggested that the length of a cam- as in an interview or a political debate. In promoting a product, he said, there paign be limited; that TV spots -"the Chairman Burch said that he hap- is invention of "little slogans" and "little packaging of candidates " -be elimi- pened "not to subscribe to the theory" formulas that are very deceptive." But nated, and that no less than 15 minutes that the need for a discussion of ideas with politicians, Mr. Goodman ob- of TV time be afforded in any segment means that "you ought to destroy com- served, "it's a little more honest," in a campaign to permit live and direct mercial TV so that you can have noth- though he acknowledged "we are trying exposure to a candidate and the issues. ing but discussion of great ideas all day." to show what's good, we are trying to The Republican party's Morton The FCC chairman said he believed conceal what is not so good, we are warned that by limiting TV spending "our system is quite a good one." He trying to dramatize the things we think "we begin to make some very specific said television and politics "is not just will sell." invasions into the proposition of free a slick commercial (but) includes the Among other comments, David Garth speech," and discriminating against TV news interview, the on- the -spot coverage (works on the senatorial campaigns of as against other news media, such as of the speech, the documentary, and the Richard Ottinger in New York, for newspapers" or other types of communi- other things that actually do penetrate." Adlai Stevenson III in Illinois and John cation that are available." He said "this The citizenry, he said, "is better in- Tunney in California) said he favored seems to be a Band -Aid on a very formed about elections today." the supply of TV time on an equal serious thing and not really the cure Mr. Burch appeared doubtful as to basis to all candidates in an election for the problem." the outcome of debate over "television race and "I don't think you should Commissioner Johnson reiterated his and politics and money." He noted that have to buy television time." proposal that one -third of prime time in the span of U.S. history there had Joseph Napolitan -he ran Hubert on all threeTV networks be given over been concern as to heavily financed Humphrey's media campaign in the to programing "other than the lowest - political advertising in newspapers and 1968 presidential campaign -said his common- denominator commercially lad- even "about handbills." He said: "It is business was "electing candidates," and en fare that we get now" and that a very, very difficult problem because that in a sense it was his business to this time be made available during elec- for every gain you make in this field sell the candidate, not to judge whether tion periods for "political purposes." you may have an offsetting loss."

`Custom Monitor' created by NBC Radio

Weekend service is tailored for affiliates not now clearing 'Monitor,' San Francisco convention told

A call by the network president to resist timely exposure of Monitor for stations to affiliate stations on Wednesday and pressure and criticism to protect the in- not now clearing the program. Thursday. The segments are a basic tegrity and independence of broadcast The new weekend programing serv- commercial service, including commer- news, announcement of Custom Moni- ice, scheduled to begin Dec. 5 -6, will cial segments as well as commercials; tor as a weekend programing supple- contain four segments and be pre -fed timely sustaining features; live coverage ment, and election of new officers (see page 57) highlighted the annual NBC Radio Affiliates convention last week in San Francisco. NBC President Julian Goodman, key- note speaker, noted that the news media, "especially radio and television, are under pressures -official and unofficial -that are perhaps greater than any time in our history. It should be apparent that the push will very quickly become a shove if we show signs of knuckling under" (BROADCASTING, Oct. 19). The addition of Custom Monitor to the weekend programing of the NBC Radio Network was announced by Arthur A. Watson, president of the radio division. Offered in addition to the Second day's sessions of San Francisco veteran; Quincy Jones, composer, con- regular Monitor broadcasts, the serv- convention of NBC affiliates were ductor and arranger; Dr. S. I. Haya- ice came about at the suggestion of the limited to panel discussion of "Today's kawa, president of San Francisco State affiliates board as a possible solution to Youth-Tomorrow's Society," moder- College; and Robert Delinger, vice existing problems with present music ated by NBC newsman David Brinkley. president of Robert Petersen Produc- formats or sports pre- emptions. It is de- The panel (l -r): Jamie Sutton, Hastings tions, Hollywood, which is involved in signed to provide expanded and more College law student and Peace Corps youth research.

BROADCASTING, Oct. 26, 1970 25 and breaking news stories; and non - show that panicked thousands that Hal- use on cassettes. As the story- telling dated material. loween 32 years ago. host, Uncle Stanley will inject his own The basic commercial service in- Football's best Kodak's All -America brand of humor into the tales while cludes all the regular Monitor commer- keeping on an easily Football Team, a 30- minute special them understand- cials, designated able level. A coproduction of - commercial segments featuring some of the best collegiate Handel which average four to five minutes, and man's Scott Carter Productions and football action of the 1970 season, will commercials where clearance will be Creative Cassette Folks, both Holly- be aired in color on ABC -TV, Saturday, requested for the complete Monitor per- wood, the as yet undetermined number Nov. 28 (7:30 -8:00 p.m. EST). The 22- sonality or news segment, not just the of episodes will be aimed at institutional man "All- America Team" is chosen by commercial. Commercial will use with possible application to material the American Football Coaches Asso- cable be sent to stations in the correct TV. broad- ciation in a poll of members from all cast order and be must broadcast by the sections of the country, on the basis of affiliate within one of the live net- hour films of games made available to the work broadcast. Robert Wogan, NBC coaches by Eastman Kodak. vice president, programs, acknowledged Cáang/ngfurnrats that enforcement of this scheduling will Pollution and the future CCM Films be difficult. Inc., New York, is distributing 1985, a Regional reports, news and features fictional news account of the day pol- The following modifications in program that may be outdated within five days, lution destroys America, to schools, li- schedules and formats were reported and other timely sustaining features, braries and other interested groups. last week. comprise the second portion of Custom The color film, produced by Metro- WEVD -FM New York-Forward As- Monitor. Nondated material, the fourth media TV Network, presents newscast- sociation Inc., effective Oct. 12, switch- part of the network feed, will consist ers, including Bill Jorgenson and Ken ed from nostalgic music and Jewish and primarily of personality interviews. Gilmore, reporting on the projected day Italian language programing to Spanish Live coverage of breaking news and when the environment becomes too pol- language programing, which will be sports events will be offered affiliates at luted to sustain life. presented under the management of 15 and /or 45 minutes after the hour. Toni goes na!ional Avco Embassy Spanish Broadcasting System Inc., Hart- Stations who wish to accept these re- Pictures /Television, New York, has an- ford, Conn. WEVD -FM operates from ports will be given the normal 10- second nounced an agreement with Hollywood 3 a.m. to 5 p.m. on 97.9 mhz with 20 network hotline cue. These reports also reporter Toni Holt, to syndicate her kw. Station has just installed an antenna may be taped by the station for later daily five- minute feature Hollywood 1,225 feet above average terrain atop use. Headlines nationally. The program is the Empire State Building. Network officials said costs for Cus- now in its 4th week on KHJ -TV Holly- WEGO(AM) Concord, N.C. -Con- tom Monitor would be absorbed by wood. Miss Holt also writes for Photo - cord- Kannapolis Broadcasting Co., ef- NBC. Although no dollar figure was play Magazine and has daily columns fective Oct. 12 switched from a Bill- given, a network executive termed them in the Chicago Tribune, New York board easy -listening format to country- "substantial." Daily News and in newspapers in 24 and- western music. Ray Cook, program First of the network pre -feeds of the other major cities. director, termed the new format "pop- Custom Monitor service will be Dec. 2 Milk run corn," meaning contemporary, country- and 3 between 7:30 and 9 p.m. NYT. The National Milk Pro- ducers Federation, Washington, is of- oriented music. Mr. Cook said the sta- The nondated material will be made tion's audience showed a preference available fering a free weekly radio program to to affiliates, Tuesday, Dec. 8, for country music. WEGO is a daytimer during the same hours. interested stations concerning farm de- on 1410 khz with 1 kw. Other changes in network programs velopments in the Nation's Capital. WFCM(AM) Winston -Salem, included what Mr. Watson termed a Information can be obtained from: Na- N.C. - "streamlining" of NBC News on the tional Milk Producers Federation, 30 Forsyth County Broadcasting Co., ef- Hour. Opening and closing billboards F Street NW, Washington 20001. fective Oct. 5, substituted soul music have been eliminated, reducing to two Lescoulie signs Jack Lescoulie, vet- for its previous country- and -western format. the number of commercial breaks and, eran TV host formerly with NBC -TV's A station spokesman added, however, according to Mr. Watson, increasing the Today Show, has signed a long -term that the daytimer still pro- news content "by more than 10 %." contract with the Avco Broadcasting grams country music from 8 to 10 a.m. Also increased was the number of news- Corps., Cincinnati. Mr. Lescoulie has every day. Increased advertising revenue was cited as the incentive for the casts from 17 to 20 with three being left previously worked with Avco as a fill -in for local sale. NBC hourly newscasts host and recently was host for Avco format change. WFCM operates on 1550 khz with 1 kw. are now available from 6 a.m. to 1 a.m. series of nightly wrap -ups of the Ohio (NYT). Hotline service, the news con- State Fair which were broadcast KFMQ(FM) Lincoln, Neb. -KFMQ nection between the network and the throughout that state. Inc., effective Sept. 21, dropped con- affiliate, now is open 24 hours a day. temporary middle -of- the -road music for Warner signs two more Warner Bros. extension of its rock format. Station Television has signed development con- previously programed rock from 8 Program notes: tracts with writer Herman Miller and p.m. to 1 a.m. from Sunday through writer -producer Ed Adamson. Mr. Welles rides again The original broad- Thursday and from 7 p.m. to 4 a.m. Miller created McCloud, which is cast of the science- fiction classic War on on Friday and Saturday. Roger Agnew, NBC-TV this season, and has written of the Worlds by the Mercury Theater program director, said the station's numerous motion picture screen -plays. will be aired Friday and Saturday nights MOR play list featured artists including Mr. Adamson has produced such series (Oct. 30 and 31) on KFt(AM) Los An- Frank Sinatra and the Beatles. Mr. Ag- as Wanted: Dead or Alive and Richard geles. The Saturday broadcast will have new said station's revenue was increas- Diamond, among others. an added mood creator. Personality ing for nighttime rock programing and Chuck Cecil will play music from 1938 Stanley likes children Comedian Stan- was showing no or little change for on his Swingin' Years show before and ley Myron Handelman will begin video MOR daytime programing. Station now after the Orson Welles'- conceived radio taping a number of children's shows for receives more revenue by programing

26 (PROGRAMING) BROADCASTING, Oct. 26, 1970 rock from 6 a.m. to sign -off, he added. An opposite viewpoint were forced to carry the opposite view KFMQ(FM) operates in stereo on 95.3 from their network. mhz with 1 kw and an antenna 125 feet irks NBC affiliates The danger of a spectre of censor- above terrain. ship caused the affiliates to scrap the average A commentary by NBC newsman John idea of the network consulting affiliates WBOC -FM Salisbury, Md. WBoc criticizing President Nixon's - Chancellor on planned commentary. Inc., effective Oct. 1, ceased duplication veto of the political- broadcasting bill of middle -of- the -road programing of (BROADCASTING, Oct. 19) sparked lively affiliate wBOC(AM) there from 10 p.m. discussion during last week's NBC af- Cavett renewed through '71 to sign -off to extend stereo, instrumen- filiates convention in San Francisco. Sev- ABC-TV announced last week that its tal- background music from 7:15 a.m. eral affiliates said NBC embarrassed late -night entertainment series, The to 12 midnight Monday through Sun- them by using the network to express Dick Cavett Show, has been renewed day. Sam Carey, vice president, said its views -when not all the affiliates through 1971. The program is now car- with addition of separate stereo pro- agreed on the position. ried Tuesday through Friday, 11:30 wBOC- graming, management expects Many affiliates felt the network should p.m. to 1 a.m., pre -empted on Monday FM "to pull into firm second place in have advised stations of the commen- because of NFL Monday Night Foot- the next (Mediastat) research study." tary. Some, it was noted, had editorial- ball. It returns to a five- nights -a -week WBOC(AM) operates full time on 960 ized earlier against the bill, and then schedule on Dec. 21. khz with 5 kw day and 1 kw night. WBOC -FM is on 104.7 mhz with 30 kw and an antenna 610 feet above average terrain. WWON -FM Woonsocket, R.I.-Woon- socket Broadcasting Co., effective Oct. 19, began nonduplicated programing from 8:15 to 11 p.m. Previously simul- casting an audience -participation game and variety show from affiliate wwoN- (AM) there, FM now programs band music of the late 1940's and early 1950's. Roger Bouchard, program director, said station's listeners, mostly French-Canadians, "are not sophisti- cated." "We have a down -to -earth operation here," he said, adding that by "taking a step backwards," station has become successful. WwoN -(AM) operates full time on 1240 khz with 1 kw day and 250 w night. WwoN -FM is on 106.3 mhz with 390 w and an antenna CAR* 215 feet above average terrain. MOST EXPENSIVE SEE THE WORLD'S YOU MAY NEVER Peace group asks reversal Business Executives Move for Vietnam in the 36th TV market you'll get a luxury Peace, Los Angeles chapter, has filed a BUT... petition in the United States Court of mileage for your Appeals for the District of Columbia ride with more Circuit to overturn an FCC fairness WKZO -TV. ruling concerning complaints against the WKZO -TV MARKET dollars on ABC -TV, CBS -TV and NBC-TV net- COVERAGE AREA ARB works and their Los Angeles affiliates. With a 43% prime -time share in the 3- station BEM was one group among many 36th TV market, WKZO -TV gives you the who had asked the commission for a horse-power you need to reach a top ruling that anti -war spokesman be given 50 market at lowest -cost -per- thousand. equal -time to respond when the Presi- dent addresses the nation on the war Ask Avery- Knodel how you can accelerate in Southeast Asia. The commission de- your sales in this giant 21/4 billion dollar nied this aspect of the complaint against the networks, contending that such retail sales market, through WKZO -TV. equal -time requirements in the fairness area would be wholly inappropriate Source SRDS and ARB, Feb /March 1969. (BROADCASTING, Aug. 17). The Com- exhibited in 1962 took 7 years mission held that the major networks The DarinDi Dia 150 to build, at a cost reputed to he 3150,000. must make prime time -not equal time -available to spokesmen. Rif tiM/rjrt.ElialwAEo RADIO INTO MM,I100MIE CAM WM GRANO VONA GRAM "t0u Oscars slated on NBC -TV E Y CADILLAC WKZO-TV TELEVISION 100,000 WATTS CHANNEL 3 1000' TOWER Stadia, In Loth Kalamazoo and Grand Rapids The Oscar awards have been scheduled YMY,.cñúVCulVi.úAYro0 raz Grantor W.W.II Michigan 15, ax.rv óln, ñ%RiwxR. on Thursday, April 1971, starting i: RE. Ars ,.Knod,l, Int.. E,rlvo. Methanol Rrp ,,,c lo l..,, at 10 p.m. (EST) on NBC -TV. SAILSIV 311.1 CITY, IOWA

BROADCASTING, Oct. 26, 1970 27 SpecialReport

How key congressional races shape up Though some face close calls and even defeat most Commerce Committee members look safe

On Nov. 3, broadcasters will be report- ring next week, but some are on shaky cations chairmanship vulnerable to such ing to the U.S. public the election re- ground and a few are said to be in other senior members as John Moss sults for all 435 House seats and one- trouble. Those in the last category are (D- Calif.), whose ascension would give third of the Senate's. But broadcasters Representatives Hastings Keith (R- nightmares to broadcasters. will be following with special interest Mass.), David E. Satterfield (D -Va.) The second primary casualty was of their own the results of rases for 41 and John M. Murphy (D- N.Y.). Representative Glenn Cunningham (R- specific seats in the Senate and House- As in the Senate, the two House fig- Neb.). In addition, two members of those that are up for grabs on Com- ures of special interest to broadcasters the Commerce Committee have decided merce Committees, where broadcast leg- -Commerce Committee Chairman to try for other things: Representative islation lives or dies. Harley Staggers (D -W. Va.) and Com- Ottinger, a member of the Communica- On the Senate Committee, six of the munications Subcommittee Chairman tions Subcommittee, who is running for 11 Democratic seats and three of the Torbert Macdonald (D- Mass.) -are, the Senate, and Representative Albert eight Republican seats are at stake in the according to all reports, sure bets for W. Watson (R- S.C.), a member of the election. On the Communications Sub- reelection. Transportation and Aeronautics Sub- committee five of the six Democrats and No matter how the elections turn out, committee, is running for the governor- two of the four Republicans are up for there will be at least five new faces on ship of South Carolina. reelection. Who will win, who will lose? the House Commerce Committee. One The following are the prospects of all The most influential subcommittee seat remains empty after the death of those members of Senate and House members, Chairman John O. Pastore Daniel J. Ronan (D- III.). Two incum- Committees who are seeking reelection. (D -R.I.) and Minority Leader Hugh bents lost in primaries. Two others are These are distillations of reports from Scott (R -Pa.), are counted as easy win- running for other offices. knowledgeable newsmen in the candi- ners by experienced newsmen on the One of those who lost a primary is dates' home districts and states. The scene. One subcommittee member from Samuel N. Friedel (D -Md.). Mr. newsmen were polled by BROADCASTING. each party appears to be in trouble. Friedel is second only to Chairman Senator Vance Hartke (D -lnd.) is bat- Staggers in seniority among Democrats In the Senate tling Representative Richard Roudebush on the committee and is chairman of Here are the incumbents on the Senate (R -ind.) and what is seen as a rising the Transportation and Aeronautics Commerce Committee who are seeking tide of conservative feeling within his Subcommittee, considered the choicest reelection: state. Senator Charles Goodell (R- N.Y.). among the four subcommittees. Howard W. Cannon (D- Nev.): Al- who opposes Representative Richard A question of interest to broadcasters though both sides appear confident, Mr. Ottinger (D -N.Y.) and Conservative is whether Mr. Macdonald, who is next Cannon "looks like a sure winner" to James Buckley for the Senate seat, is in seniority to Mr. Friedcl among Dem- Vince Anselmo, managing editor of the trailing in the pre -election polls. ocrats on the parent committee, will Las Vegas Sun. Polls have shown Mr. Barring political upheavals of unfore- want to move from Communications Cannon to have a 3 -to -1 edge in Las seen dimensions, most faces on both into Mr. Friedel's chairmanship. A Mac- Vegas over William Raggio, district at- the Commerce Committee and the Com- donald move could leave the Communi- torney for Washoe county. Bob Stewart, munications Subcommittee are expected to remain the same when the next Con- gress begins its work in January, though (Tex.), Robert O. Tiernan (R.I.), Rich- whatever happens in the election, the The 32 House races ardson Preyer (N.C.). Senate Commerce Committee will be broadcasters will eye Republicans: William L. Springer reduced in number from 19 to 17. Two ((Il.), Samuel L. Devine (Ohio), Ancher seats were eliminated by the legislative Here's how the House Commerce Committee Nelsen (Minn.), Hastings Keith (Mass.), reorganization bill that passed through now shapes up, with mem- in Glenn Cunningham (Neb.),' James T. both houses several weeks ago. bers listed order of party seniority: Democra's: Harley O. Staggers, chair- Broyhill (N.C.), James Harvey (Mich.), Only with a Republican takeover of man (W. Va.). Samuel N. Albert W. Watson (S.C.),- Tim Lee the Senate, an objective actively sought Friedel (Md.),' Torbert H. Macdonald Carter (Ky.). Donald G. Brotzman by the Nixon administration, would the (Mass.), John Jarman (Okla.), E. Moss (Colo.). Clarence J. Brown (Ohio), Dan- balance of power on the Commerce John (Calif.), John D. Dingell (Mich.). iel H. Kuykendall (Tenn.), Joe Skubitz Committee -and all other committees Paul G. Rogers - (Fla.). Lionel Van Deerlin (Calif.), J. J. (Kan.), Fletcher Thompson (Ga.), shift. Such a change would touch off a Pickle (Tex.), Fred B. James F. Hastings (N.Y.), John G. scramble by Republican senators for Rooney (Pa.), John M. Murphy Schmitz (Calif.). more advantageous committee positions (N.Y.), David E. Sat- terfield Ill (Va.), Brock Adams (Wash.), Defeated in 1970 primaries. and put Republicans in control = Are seeking offices outside House in November of com- Richard mittee chairmanships. L. Ottinger (N.Y.),2 Ray Blan- elections. ton (Tenn.), W. S. (Bill) Stuckey Most House Commerce Committee (Ga.), One seat has been vacant since the Peter N. Kyros (Me.), Bob Eckhart death members are given good chances of win- of Daniel J. Roman (D- III.).

28 BROADCASTING, Oct. 26, 1970 Senator Hartke Senator Cannon Senator Pastore

Senator Scott Senator Moss Senator Prouty Senator Tydings Senator Goodell political writer for the Reno State Jour- ing for them, according to Mr. DeHaro: experienced and capable campaigner, nal, commented that some predict a Mr. Goodell is the incumbent, Mr. Ot- however, should not be discounted, ac- close race because Mr. Cannon barely tinger has the Democratic voter regis- cording to a WANE -Tv Fort Wayne re- defeated Governor Paul Laxalt in the tration edge of approximately one mil- porter. "Senator Hartke has been cam- last senatorial contest. This analogy, lion, Mr. Buckley has the favor of the paigning longer, harder and more ag- Mr. Stewart said, is like comparing administration and cannot be discounted gressively than ever," he said. President "apples and oranges" -that Mr. Laxalt's as a wasted third -party vote. Nixon and his cabinet members have popularity need not transfer to Mr. Mr. Goodell, appointed to the Sen- been campaigning in the state for Mr. Raggio. ate, is seeking his first full term. He is Roudebush, but their impact cannot be A factor that cannot be weighed at on the Communications Subcommittee. accurately weighed. this time is the large number of new Philip A. Hart (D- Mich.): He appears Senator Hartke is after a third term. voters who have been moving steadily to be a big winner. The latest statewide He is on the Communications Subcom- into the state. Mr. Cannon, seeking his polls, conducted by the Detroit News, mittee. third term, is on the Communications give him 67% of the decided voters to Frank E. Moss (D-Utah): A down - Subcommittee. 24% for his opponent, Mrs. Lenore to- the -wire battle is forecast in his race Charles Goodell (R-N.Y.): "If you Romney, wife of Housing and Urban against Representative Laurence Burton are a betting man, you should keep your Development Secretary George Romney (R- Utah). A recent poll conducted by money in your pocket," according to (former governor of Michigan). Senator tturv(TV) Salt Lake City shows Repre- Tony DeHaro, news director at wxac- Hart has been moving ahead in popular- sentative Burton ahead for the first time, (Ant) New York. It is a three -way con- ity over the course of the campaign. A 40% to 39.9 %. Most other polls have test involving Republican Senator Good- Detroit newscaster commented that put Senator Moss ahead by about 10 %. ell, Representative Richard L. Ottinger "Hart has it in the bag" and is so sure The race is so close that Steve Lawson, (D -N.Y.) and Conservative Candidate of it that he has been cutting back on news director of KALL(AM) Salt Lake James Buckley. Although Mr. Goodell his broadcast budget over the last weeks City, said: "I wouldn't put my pay is the Republican, he has been harshly of the campaign. The senator is running check on either one of them." A KUTV .criticized by Vice President Agnew and for his third term and is on the Commu- newsman said that at worst Representa- has not received the administration's nications Subcommittee. tive Burton is "in striking distance and backing. Vance Hartke (D- Ind.): Senator closing." Polls show Mr. Goodell trailing. A Hartke, by some accounts, is in the Senator Moss, however, has won a WHEN -TV Syracuse survey at the New tightest race of any incumbent on the large following through his active in- York state fair showed Mr. Ottinger Senate Commerce Committee. "It's too volvement in consumer affairs and his first, Mr. Buckley second and Mr. close to call, but Senator Hartke is in well -publicized stand against cigarette Goodell a weak third with 18% of the a race for his life," said Jim Hethering- advertising, the latter a record that pre- votes. But Mr. Goodell should not be ton, editon:al editor for WFBM(AM) sumably sits well with the nonsmoking written off as a sure loser. A reporter at Indianapolis. Mr. Hetherington detects Mormons of the state. WNEW -TV New York feels that the race a "backlash against the young, the black A decisive factor may be the in- is between Mr. Goodell and Mr. Ot- and the poor" which may spell defeat fluence that the Nixon administration tinger and closer now than it was sev- for the liberal Mr. Hartke. is able to exert. There have been clear eral months ago. He observed that Mr. Opposing Mr. Hartke is Republican signs that the Republicans want this seat Ottinger s TV spots were "wearing a Representative Richard Roudebush, badly -as indicated by the appearances little thin" and that Mr. Ottinger "has who has run on the law- and -order in Utah of President Nixon, Vice Presi- the look of a winded man," after the issue, alleging that the senator is too dent Agnew, and several visits by Hous- arduous primary. permissive and too dovish. ing and Urban Development Secretary All three men have plus factors go- Senator Hartke's reputation as an George Romney (a Mormon in this

BROADCASTING. Oct. 26, 1970 29 Mr. Tiernan Mr. Broyhill Mr. Macdonald

Mr. Staggers Mr. Brotzman Mr. Rooney Mr. Brown is his he added. heavily Mormon area) among others. first major test," In the House The President's endorsement of Repub- By many accounts the senator is in lican Candidate Burton could carry con- trouble. Mr. Prouty, who was described Here are the incumbent members of siderable clout. Utah, one broadcast by one Vermont newsman as a "non - the House Commerce Committee who newsman said, is "good Nixon country." personality," has been vigorously at- are seeking reelection: Senator Moss, seeking his third term, tacked by Mr. Hoff for an allegedly Brock Adams (D- Wash.): Mr. Adams is on the Communications Subcom- poor attendance record at Senate corn - is said to have a clear edge in his bid mittee. mittee sessions. Several newsmen also for election to his fourth term. His op- John O. Pastore (D- R.I.): He is up commented that the senator is out of ponent, Brian Lewis, a former consult- against a priest in this election, but it touch with the people in Vermont. ing engineer and member of the state will take divine intercession for the The senator is after his third sena- legislature, is campaigning hard -and priest to win, according to all observers. torial term. some think that he has a shot at unseat- The popular Senator Pastore, a for- Hugh Scott (R -Pa.): Mr. Scott is said ing Mr. Adams. Bill Baker, KING -TV mer Rhode Island governor, faces the to have the race in the bag. He is op- Seattle newsman, doesn't feel that Mr. Rev. John A. McLaughlin who has posed by a state senator, William Sesler, Adams is in any particular trouble. been hindered by what newsmen refer who is poorly financed and hobbled by "Unless his opponent walks on water, to as the "clerical issue," sparked after political infighting within Pennsylvania's Brock will win," said Mr. Baker, adding the priest drew criticism from church Democratic party. that Mr. Lewis faces an uphill battle in officials for failure to receive permission A reporter for WTAE -TV Pittsburgh a heavily Democratic area. from the diocesan bishop to run for commented that through his position as John Klein, a reporter at Konto-ry office- permission that Father Mc- Republican minority leader in the Sen- Seattle, felt also that Mr. Adams would Laughlin denies is necessary. ate, Mr. Scott has received extensive probably win, but he was not sure of the Older members of the church (the publicity and has been highly visible; margin. An issue that underlies this elec- state is 65% Catholic) reportedly were Mr. Sesler is not nearly so well known. tion, and may influence the outcome, is upset by the priest's emergence into Senator Scott is seeking his third term defense appropriations. Mr. Lewis worldly politics. and is a member of the Communica- charges that Mr. Adams has a dove's A poll taken by WTEV(TV) Provi- tions Subcommittee. voting record on defense appropriations dence -New Bedford, Mass., found 62% Joseph Tydings (D -Md.): He will win, -which mean much to a Seattle area of the voters for Senator Pastore, 19% but the margin is expected to be close, that has been hard hit by layoffs at the for Father McLaughlin and the rest in the prevailing opinions of Washing- Boeing plant. Representative Adams undecided. ton newsmen. His opponent is Repre- holds a seat on the Transportation and Senator Pastore is running for his sentative J. Glenn Beall Jr. (R -Md.). To Aeronautics Subcommittee. fourth full term. He is the chairman of win, Mr. Beall would have to capture a Ray Blanton (D- Tenn.): Commented the Communications Subcommittee. chunk of Maryland's Democratic vote - Dave O'Brien, news director of WBBJ- Winston L. Prouty (R -Vt.): "It's a real Democratic registration exceeds Repub- ry Jackson, "I don't believe that any- horse race, too close to call," said Rich- lican by approximately 2.5 to 1 -and body doubts that Mr. Blanton will win." ard Gallagher, news director of WCAx- most observers feel that he will not be There is faint opposition in Bill Doss, Tv Burlington, Vt. The race matches able to swing those numbers. Senator former American party member, who is Mr. Prouty against Philip H. Hoff, Tydings's firm stand supporting gun running as a Republican without party popular three -term governor of Ver- control, which has been a strong under- support and largely without party funds. mont. Mr. Prouty has never before current throughout the campaign, has Reportedly, he received no part of the faced any significant opposition, accord- undoubtedly lost him votes in conserva- revenues from Vice President Agnew's ing to Tyler Resch, managing editor tive areas of the state. appearance in Memphis last month. of the Bennington (Vt.) Banner. "This Mr. Tydings seeks a second term. Mr. Doss has done little political ad-

30 (SPECIAL REPORT) BROADCASTING, Oct. 26, 1970 vertising. Though a Democrat, Mr. trict, running against each other," he eran, Terry Campbell, in a campaign Blanton is, to quote Mr. O'Brien, "con- said. Mr. Whitener and Representative described by one Oklahoma City news- servative enough for the people of his Broyhill were thrown into contention man as "no contest." Mr. Jarman, the district." He holds a seat on the Corn - as a result of a 1967 redistricting. newsman said, is a conservative Demo- merce and Finance Subcommittee and A WHKY -TV Hickory, N.C., reporter crat in a district of conservative Demo- is seeking his third term in the House. commented that Representative Broy- crats. In Oklahoma county, one local Donald G. Brotzman (R- Colo.): hill has mounted a substantial campaign newspaper reports, of 50,000 registered Newsman Bob McNichols, with KBTV- complete with a fairly aggressive adver- voters a' scant 4,000 are Republicans, (TV) Denver, said that the second dis- tising effort which Mr. Whitner, with and some of them will vote for the trict is "solid for Brotzman," who lesser resources, has been unable to Democrat, it is said. should have little difficulty in being match. Mr. Broyhill holds seats on both Mr. Jarman is seeking his 1 1 th term, elected to his third consecutive term. the Communications and the Investiga- is chairman of the Public Health and Another Denver TV newscaster com- tions Subcommittees and is seeking his Welfare Subcommittee and a member mented that Mr. Brotzman will have fifth term. of the Investigations Subcommittee. "some opposition but it will not be too Tim Lee Carter (R -Ky.): Reporters James F. Hastings (R- N.Y.): His tough." Mr. Brotzman was characterized at both the Corbin (Ky.) Tribune and prospects for reelection from his heav- by one newsman as "a hell of a cam- the Harlan (Ky.) Enterprise see no ily Republican district appear to be very paigner who shakes every hand in the real opposition to the election of Mr. good, according to a news editor on the second district." Carter to a fourth term. In this area, Olean (N.Y.) Times Herald. A reporter The opposition is Richard Gebhardt, which one newsman termed "a Repub- on the Hornell (N.Y.) Tribune echoes a Democrat who ran Robert Kennedy's lican stronghold," Mr. Carter's con- the opinion that the Democrat, James campaign in Colorado. Mr. Gebhardt, a stituents are said to approve his gen- Cretekos, a college professor, stands liberal, draws some of his strongest sup- erally conservative voting record, and little chance of defeating Mr. Hastings. port from Boulder, Colo., the site of the he has gained a loyal following from "Mr. Cretekos is a nice guy," the re- University of Colorado, but other parts his support of the Appalachian program porter said, "but he's a Democrat." Mr. of the second district are reportedly con- of relief and rehabilitation. Hastings, who took Senator Goodell's servative. Mr. Brotzman has a seat on His opponent is Democrat Lyle L. House seat, is seeking his second term the Communications Subcommittee. Willis, a retired merchant, who was and is on the Public Health and Welfare Clarence (Bud) Brown (R- Ohio): termed bj, one source as "token opposi- Subcommittee. "Clarence Brown has too good a start tion." Hastings Keith (R- Mass.): He is be- and too good a name to worry about Samuel L. Devine (R- Ohio): Mr. De- ing strongly challenged by 33-year -old reelection," said Don Walters, station vine (R -Ohio) is facing one of his stiffest Gerry E. Studds, former foreign-service manager of wBtY(Am) Springfield. Mr. challenges to date, but a Columbus officer and White House aide to Presi- Brown has visited his district often and, (Ohio) Citizen -Journal editor feels that dent John F. Kennedy. According to a when in Washington, has kept in touch the odds are still about 7 to 3 in favor New Bedford (Mass.) Standard-Times with his constituents through broadcast of his reelection. His opponent is James reporter, Mr. Studds -a Vietnam dove reports and newsletters. His name itself Goodrich, a department store commu- and a liberal Democrat -has aggressive- is an asset. Clarence J. Brown Sr., the nity affairs specialist, who, according to ly attacked Representative Keith's vot- representative's father, held the seat a WBNS -TV Columbus newsman, is ing record and labeled him "a do- for 27 years before his death. proving to be a hot campaigner and is nothing" congressman who is not high- Representative Brown is the former getting his name into public view. ly thought of by his fellow representa- owner of WCOM -FM Urbana, Ohio, and Another Columbus broadcaster said, tives. is also the owner of the Brown Pub- however, that he doubts that the repre- Mr. Studds has also been helped to lishing Co., which includes the Ada sentative will be beaten. Mr. Devine, some extent by a reorganization of the Herald, the Miamisburg News, the who is seeking his seventh term, is a district which has swung the registra- Lebanon Western Star and the Urbana member of the Transportation and tion edge from the Republicans to the Daily Citizen, all Ohio papers. Aeronautics and the Investigations Democrats. Observers agree, however, Mr. Brown is "very, very popular" Subcommittees. that the independent voters hold the bal- according to a reporter at the Fairborn John Dingell (D- Mich.): "If anything ance of power. (Ohio) Herald, who added: "This is is sure, Representative Dingell will be Another reporter, with the Cape Cod the heart of Nixon country and Brown back," commented a Detroit Free Press Standard, did not agree that Mr. Keith is a Nixon man." newsman. Nobody disagreed. Mr. Din- was in serious danger now. The reporter Mr. Brown's opponent is Joseph D. gell's Republican opponent, William E. said, however, that Mr. Studds had Lewis, a black liberal Democrat and Rostron, is an attorney who is said to be proved himself to be a competent cam- college professor, who, by all reports, relatively unknown. The district in- paigner and that a close race "could has been conducting an inactive cam- cludes Dearborn which is heavily popu- develop in the late stages." paign and is not well known in the lated with blue -collar workers, a group Dan Kuykendall (R- Tenn.): Terry district. Mr. Brown, who is seeking his that has endorsed Mr. Dingell in the Lee, newsman for wMc(Tv) Memphis, third full term, is a member of both past. In 1968 the congressman over- commented: "It looks like a walk for the Communications and the Investi- whelmed his Republican opponent 105,- Kuykendall." The congressman's op- gations Subcommittees. 000 to 38,000. He is after his seventh ponent, Michael Osborne, a Memphis James T. Broyhill (R- N.C.): The race term, and is a member of both the State professor on a leave of absence, is between Mr. Broyhill and Basil White- Transportation and Aeronautics and In- given little chance by a reporter on the ner, a former representative whom Mr. vestigations Subcommittees. Memphis Pres-Scimitar who points out Broyhill defeated two years ago, is Bob Eckhardt (D- Tex.): He is unop- that the district "favors any Republican judged as close with Mr. Broyhill given posed for his third term. He is a mem- candidate who runs." The reporter the edge. A newsman for the Gastonia ber of the Commerce and Finance Sub- added that Mr. Osborne is "pretty much (N.C.) Gazette said that both candi- committee. of a political unknown." Mr. Kuyken- dates are highly regarded. "It's a shame John Jarman (D- Okla.): He is op- dell is seeking his third term. they have ended up in the same dis- posed by a 28- year -old Vietnam vet- Peter N. Kyros (D -Me.): He is said

BROADCASTING, Oct. 26, 1970 31 to be so far ahead that it is "no race at newsman as a "nasty little campaign." "take it with ease," according to Jack all." as Fred Nutter, state -house re- A main topic of conversation has been Zemea, political reporter for WEAT(AM) porter for the Maine Broadcasting Sys- a libel suit originated several years ago West Palm Beach, Fla. Mr. Rogers, he tem, put it. Mr. Nutter added that some by Representative Moss as a result of said, is a "hard worker who maintains think Mr. Kyros will run ahead of the Mr. Duffy's accusations that the repre- fluid communications with his constitu- entire slate -including Senator Muskie sentative had threatened to beat up a ents via newsletters and questionnaires -in the first district. Other newsmen 70- year -old man. Mr. Moss is chair- received almost every other week." A were more conservative with their esti- man of the Commerce and Finance Sub- newsman at the West Palm Beach Post mates, but all said Mr. Kyros was clear- committee and member of the Investi- said: "Rogers doesn't have any competi- ly the favorite to win a race that Ron gations Subcommittee. tion." The congressman's opponent is Palmquist, newscaster at WGAN -Tv Port- John M. Murphy (D- N.Y.): This is Republican Amil Danciu, mayor of land, Me., described as "a very laçk- a "tough, close and unpredictable con- Boca Raton, Fla. luster campaign" in which no real is- test," according to Emanuel Perlmutter One factor yet to be determined is sues have been uncovered. of the New York Times. Mr. Murphy is President Nixon's visit to West Palm The opponent is Ronald Speers, for- opposed by former city councilman Beach. Even if this works in Mr. Dan - mer fish and game commissioner from David D. Smith, the Republican -Con- ciu's favor, the newsmen interviewed Maine, who is running on a conserva- servative candidate, and The Reverend agreed that it would not swing enough tion platform. Mr. Kyros is on the Pub- George D. McClain of the Liberal votes to defeat Mr. Rogers, who is seek- lic Health and Welfare Subcommittee. party -who is given little chance in ing his eighth term and is a member of James Harvey (R- Mich.): Mr. Harvey this basically conservative district. The both the Public Health and Welfare and is a sure winner according to Dick race between Mr. Murphy and Mr. the Investigations Subcommittees. Smith is said Carson, of the Huron Daily Tribune. tight, Mr. Perlmutter. Both Fred B. Rooney (D -Pa.): He can go Democratic "I cannot imagine any race at all-he and Republican parties ap- to bed early on election night, accord- is highly regarded throughout the dis- pear to be fragmented by local inter- ing to local observers. Carl Caldwell, of party disagreements trict," he commented. This sentiment and reorganization wGPA(AM) Bethlehem, said that the was echoed by all other newsmen polled. of the district has deleted some normally congressman will win "hands down" A reporter for the Port Huron Times - Democratic areas and replaced them over his Republican opponent, Charles Herald termed the district "a highly with more conservative areas, making Roberts. Representative Rooney, Mr. Republican area." "The the race even harder to call. Mr. Murphy race simply Caldwell added, bills himself as "a man has no real importance," is seeking his fifth term and is a mem- he concluded. for all people" and pulls a lot of Re- He is seeking ber of the and election to his sixth term Commerce Finance publican as well as Democratic votes. and is a Subcommittee. member of the Commerce and A reporter for the Allentown Call Finance, Communications and Investi- Ancher Nelsen (R- Minn.): The race predicts that Representative Rooney will gations Subcommittees. is very much in Mr. Nelsen's favor" probably run ahead of his past major- Torbert Macdonald (D- Mass.): The according to a New Ulm (Minn.) Jour- ities, which have been large. The in- chairman of the House Communications nal editor. He said that Mr. Nelsen is cumbent is seeking his fourth term and Subcommittee, which has jurisdiction extremely popular in his largely rural is a member of the Communications over broadcast legislation, is said to be district as a legislator, "still finds time Subcommittee. a strong favorite for reelection. Repre- to farm," and is considered a solid rural David E. Satterfield (D -Va.): He is sentative Macdonald is a Democrat with candidate. Mr. Nelsen by all accounts said to have the edge here but is being widely -based support in a heavily is a sure winner over his Democratic Demo- pressed by J. Harvey Wilkinson III, cratic district. Mr. Macdonald opponent Clifford Adams, mayor of has met young and politically inexperienced but Mankato, Minn., who is not widely his opponent, a real- estate executive, proving to be an aggressive campaigner Gordon known in the district. Mr. Nelsen is Hughes, in previous elections with an active advertising campaign and and seeking his seventh term and a mem- has soundly defeated him. One is solid financial backing. A Richmond Massachusetts broadcaster ber of the Public Health and Welfare recollected broadcast newsman who called the race that Representative Macdonald over- and Investigations Subcommittees. "damn close" reported Mr. Wilkinson's whelmed Mr. Hughes in 1966 by 119,- J. J. (Jake) Pickle (D- Tex.): He is un- principal charge to be that Representa- 000 to 40,000 votes. opposed in his bid for a fourth term. tive Satterfield is a "do nothing" con- Mr. Hughes was described a by Med- He is a member of the Transportation gressman who ranks at the bottom in ford, Mass., newspaper reporter as "a and Aeronautics and the Investigations efficiency among Virginia's U.S. repre- candidate who pops up when no other Subcommittees. sentatives. That charge, the newsman Republican wants to oppose Mr. Mac- Richardson Preyer (D- N.C.): He is said, was having some impact. Mr. Wil- donald." The incumbent is seeking his well in front throughout his entire dis- kinson has received some public atten- ninth term. trict, according to Bill Diffee of WBAG- tion as the author of a book, "Harry John E. Moss (D-Calif.): He is ex- (AM) Burlington -Graham, N.C. His op- F. Byrd -The Changing Face of Vir- pected to win handily in his bid for a ponents are Republican Pete Barham, ginia," a work about the Byrd machine. 10th term in the House. One KCRA -TV making his first try for political office, He is seeking his fourth term and is Sacramento, Calif., newsman said: "It and Lynwood Bullock of the American a member of the Public Health and would be an upset of stunning propor- party. A newsman in Burlington, N.C., Welfare Subcommittee. tions if Representative Moss were to be sees no organized opposition to the John G. Schmitz (R- Calif.): Ap- defeated." Another Sacramento broad- Democrats in the district. Mr. Barham, pointed to the House last July and to cast newsman expressed even stronger he commented, is running harder than the Commerce Committee only last feelings: "It will be an upset if Moss's other Republicans have in the past but month, he is running for his first full opponent polls half as many votes as not even the Republicans feel there will term. A conservative in a heavily con- Moss polls." E. J. Duffy, a businessman be much of a contest. He is seeking his servative Orange county district, he is whom Mr. Moss defeated in the race for second term and is a member of the believed a certain winner. the seat two years ago, is again the Public Health and Welfare Subcommit- William L. Springer (R- Ill.): The opposition. tee. ranking minority member on the House This year's race was described by one Paul G. Rogers (D-Ra.): He will Commerce Committee and ex- officio 32 (SPECIAL REPORT) BROADCASTING, Oct. 26, 1970 member of all of its subcommittees, projected winner by 50.1 %. The wsB- nan, seeking his second term, is on the should experience little difficulty in be- TV newsman said that, ironically, one of Communications Subcommittee and has ing re- elected to his I1 th term. He is the "best things going for Reverend been a highly active member of that opposed by Democrat Robert Miller, Young is that he is a Democratic nom- unit despite his junior status. He has former radio and TV newsman, who de- inee on the same ticket as Lester Mad- been particularly conspicuous in seeking feated the Democratic organization man dox," even though Mr. Maddox, who is a permanent financing plan for the in the primary and is supported by vari- running for lieutenant governor, has Corp. for Public Broadcasting. ous splinter groups such as "The Hard "strongly disavowed" any support of Lionel Van Deerlin (D-Calif.): He is Hats for Miller." A Decatur, Ill., news- Mr. Young. Whites predominate in the judged to be ahead of his Republican man reported that, due to financial diffi- district; the critical factor will be how opponent, an accountant, James Kuhn, culties, Mr. Miller has been forced to many white votes Mr. Young can swing. from El Cajon, Calif. The race has been curtail much of his active campaigning, Representative Thompson has circu- subdued, according to Harry Keen, po- and it appears that he will pose no prob- lated a film clip of an appearance by litical analyst of KFMB -TV San Diego, lem for Representative Springer who is Mr. Young on an ABC -TV news spe- and Mr. Kuhn has not created many popular and well entrenched. cial, The Panthers, in which Mr. Young ripples. Mr. Van Deerlin, a former Joe Skubitz (R- Kan.): It is a fore- spoke of the Black Panther belief that broadcaster, who built up a following gone conclusion among Kansas news western civilization may have to be de- while on the air, has pleased his Demo- people that Mr. Skubitz will be back stroyed to save the rest of the world. cratic constituents and has gained sup- in Washington for another two years. Mr. Young contends that the clip was port from some Republicans. One Kansas newsman commented: taken out of context. In voter registrations Representative "Only Jesus Christ could beat Joe Sku- Mr. Thompson is seeking his third Van Deerlin has an edge- 105,000 bitz and I question even that." His term and is a member of the Commerce Democrats to 67,000 Republicans. opponent is Ted Saar, a businessman and Finance Subcommittee. Mr. Kuhn's greatest liability is lack from Pittsburg, Kan., who, according to Robert O. Tiernan (D-R.I.): He is a of identity. A newsman on the Daily a Pittsburg Headlight -Star reporter, is Democrat and Rhode Island is a heavily Californian summed it up when he said unknown outside his home county. The Democratic state. He is opposed by Wil- "Nobody knows Jim Kuhn." Mr. Van reporter predicted that Mr. Skubitz liam Dimitri of the state attorney gen- Dcerlin is seeking his fifth term. He is would poll 85% of the votes. "He has eral's office. One plus factor for Repre- a member of the Communications Sub- done everything right and represents his sentative Tiernan: This is an election committee. constitutents' rock -ribbed conservative year for Senator Pastore (see above), viewpoint extremely well," the newsman who, according to one Providence, R.I., (The foregoing special report was re- added. Mr. Skubitz is seeking his fifth reporter, "pulls Democrats out of the searched and written by Robert F. term and is on the Public Health and woodwork" on election day. Mr. Tier- Sellers, staff writer, Washington.) Welfare Subcommittee. Harley Staggers (D -W. Va.): By all IN NEW ORLEANS accounts, Mr. Staggers is a sure bet for reelection from West Virginia's large but sparsely populated second district. WSM1 His opponent is an attorney, Richard Reddcliff, a first -time candidate. Mr. Staggers was described by one REACHES West Virginia newspaper executive as MORE "the state's top vote getter next to Sena- tor Robert C. Byrd (D -W. Va.). I ADULTS cannot remember a time." he added. "that Staggers has not led his ticket." One Morgantown broadcast newsman commented, " Reddcliff is a sacrificial lamb" and would have "done well to stay home" rather than to oppose Mr. Staggers. One broadcaster summed it up: "Mr. Staggers gives his West Vir- ginia people a hand in Washington when they need it and has done absolutely nothing to make his constituents angry with him." He is seeking his twelfth term. W. S. (Bill) Stuckey (D -Ga.): He is running unopposed for a third term. He is on the Commerce and Finance Sub- committee. S. Fletcher Thompson (R -Ga.): He is involved in a hot contest with the Rev. During both drive times throughout the week, WSMB excells in attracting Andrew Young, a black leader in the ADULTS. In AM Drive alone (Metro Area) WSMB is ##1 in TOTAL ADULTS, Southern Christian Leadership Confer- including MEN 25 -49 and WOMEN 25 -49. AND, to reach the housewife - ence who is extremely well known in ask the housewife -10 A.M. to 3 P.M, -WSMB IS NUMBER ONE! the Atlanta area. A wsB -TV Atlanta NEW ORLEANS ARB METRO AREA- AVERAGE %a HOUR DELIVERY APRIL /MAY 1970 newsman said that, while Mr. Thomp- WSMB New Orleans 5,000 watts 1350 kc Represented by METRO RADIO SALES son has the edge, "the race is very close." One poll showed Mr. Young the

BROADCASTING. Oct. 26, 1970 33 Brv ad c a s tA d ver ti s i ng

Admen assay their social sensitivity Speakers urge fellow agency men to change with times in face of consumerism, regulatory threats

The insistent demands for changes in regarded as governmental and organiza- all strata of U.S. society, including ad- tional encroachment on advertising. vertising, prevaded the Eastern annual In a speech that was- moderate in conference of the American Association tone compared to some others, John H. of Advertising Agencies in New York Crichton, president of the association, last week and produced, among other said advertising is going to become more proposals, a call for an advertising - informative and is going to respond to communications "czar" with "ironclad demands for deeper concern for the powers." environmental and sociological issues of The agenda of the meeting at the society. Biltmore hotel from Tuesday through Advertising will be more carefully Thursday (Oct. 20 -22) pointed up that created and scanned for its "fit" into the AAAA had realized the relevance public policy, Mr. Crichton stated, and of national cross-currents by scheduling the industry is going to become more discussions titled "Is Today's Youth conscious of such issues as pollution and Mr. Crichton Disenchanted with the Agency Busi- litter, for example. He insisted that ad- ness?" and speeches on "Advertising and vertising which shows antisocial be- and placed the blame largely on federal regulatory agencies. claimed there the Public," "A View of Washington havior is going to draw adverse public He from Washington" and "The Right to reaction. is a movement to "destroy advertising" by restricting its function to Advertise." Subsequent talks by William J. Coli- solely information. But in this era of "sociological sensi- han Jr., senior vice president of the tivity," speakers at sessions structured AAAA, and Archibald McG. Foster, Richard N. Confer, vice president and general director advertising to explore such industry- slanted ques- president and chief executive officer of of of the Reynolds Metal Co., Richmond, tions as "Is the Full Service Agency a Ted Bates & Co. and chairman of the Va., suggested at the outset that the Living Fossil ?" and "Does Network AAAA board of directors, painted a Commercial Scheduling Destroy Impact somber picture of the cross -currents topic of the panel he served on- "clut- and Effectiveness ?" used the platform that are at work to weaken the adver- ter" -was not so relevant and significant also to present their views on govern- tising industry. today as others. He devoted the bulk ment actions on advertising; the growth An insight into the prevailing mood of of his talk to challenges facing tele- of consumerism and the threats to the Washington was provided by Mr. Coli- vision and advertising: criticism of survival of a free -enterprise system in han, who has spent six months there on quality of programing; deceptive adver- America. behalf of the association. He said that tising and sales practices; the threat of Speakers were plainly concerned that four key words or ideas permeate the governmental regulations, the rising many of the broader movements and nation's capital: consumerism, environ- wave of consumerism. issues that are emerging in America can mentalism, antimaterialism (including "If we are to avoid socialistic controls have a damaging effect on advertising. excessive advertising) and individualism, and regulations and if we are to protect And while some panelists advocated an a belief that many of the existing insti- the public interest, then the advertising accommodation in the advertising -com- titions in society have failed. and communications industry must al- munications stance, others pressed for a Mr. Foster warned that the right to low its policies and activities to be gov- unified stand to cope with what they advertise is under serious attack today erned by an agreed -upon communications commission headed up by a 'czar' or 'commissioner' with ironclad powers to control and regulate and act as an industry representative and as the industry clearing-house with the FCC, FTC [Federal Trade Commission], FDA [Food and Drug Administration] and other pertinent governmental agencies," Mr. Confer said. Herbert Maneloveg, president of SFM Media Service Corp., said that TV messages today are losing impact and effectiveness but added that it is not Among the panelists at last week's Service Corp.; Peter M. Bardach, Foote, network scheduling alone that is caus- AAAA conference in New York (l -r): Cone & Belding, and William H. Tank- ing it. He blamed agencies and adver- Richard N. Confer, Reynolds Metal ersley, CBS-TV. They discussed a broad tisers for contributing to this condition, Co.; Herbert Maneloveg, SFM Media range of subjects. pointing out they were responsible for

34 BROADCASTING, Oct. 26, 1970 the creation of the piggy -back. Creative arts panel early this year as vice president in Mr. Maneloveg said that commercials charge of broadcast sales, has left the continue to be purchased mostly on a on tap at ANA meet organization. William Gish, formerly a space salesman for Newsweek has been rating -point goal and cost -per-thousand, The Association of National Advertisers with scant consideration for the appointed to handle the New York pro- is exploring such topics as creative com- graming in which Yankee assignment. they are placed. He munications, changes in society, con- CBS Enterprises, which also encom- pointed out that there has been no sumerism and media evaluation during passes CBS program syndication and definitive research on commercial ef- its annual meeting at The Homestead, CATV activities, is scheduled to be spun fectiveness. Hot Springs, Va., that started Sunday William H. Tankersley, vice presi- off from CBS Inc. into a new company, (Oct. 25) and continued through Oct. Viacom International. dent, program practices, CBS - TV, 28. voiced the view that network scheduling Discussing the creative arts will be a has protected the effectiveness of tele- panel consisting of Saul Bass, design GF pushes for answers vision advertising by managing to ac- consultant; Hillard Elkins, producer of commodate the advertisers' require- General Foods Corp., White Plains, "Oh! Calcutta! "; Kevin Eggers, presi- ments "without N.Y., has taken the initiative in pro- annoyance to the dent of Poppy Records; and Clay Felker, ultimate posing an industry- financed research judge of all television-the editor of New York magazine. viewer." study to determine the effect of com- Speakers who will examine the de- said viewers fewer mercial scheduling practices and related He that prefer velopments in the U.S. that are likely to interruptions of programing, even if it material on the impact and effectiveness affect business are Herman Kahn, presi- means clustering commercials of TV announcements. of dent of the Hudson Institute; Willard F. amounting to two minutes in length. General Foods has brought the pro- Rockwell Jr., board chairman of North Peter M. Bardach, vice president and posal to the attention at the Association American Rockwell Corp. and John R. is director of broadcast, Foote, Cone & of National Advertisers, and the idea Everett, president of The New School expected to be discussed informally at Belding, told the group that'"we don't for Social Research. The subject of con- know" if commercial scheduling and ANA's annual meeting in Hot Springs, sumerism will be explored by Elisha Va., this week (see story this page), al- related clutter destroys impact and ef- Gray II, board chairman of the Whirl- fectiveness. He added that "it's about though it is not believed that ANA as an pool Corp.; Herbert Klein, director of time we found out" and revealed that organization will participate in the proj- communications for the White House; ect. General Foods hopes to attract the General Foods Corp. is spearheading Gerald Piel, president and publisher of an effort to enlist advertiser- agency interest and financial support of individ- Scientific American; and William Bern - of a project (see ual advertisers and agencies in the support such story bach, board chairman, Doyle Dane this page). planned research study. Bernbach. During the question - and - answer Panelists who will consider the topic period, Mr. Bardach said that he be- of media evaluation are Jay Eliasberg, Four sponsors back lieved that the 30- second announcement director, research, CBS-TV; Jules Fine, was and that a CBS election coverage "the irreducible limit" senior vice president and director of 15- second spot would not be a pro- marketing services, Ogilvy & Mather Four advertisers will equally sponsor ductive one. Inc.; Norton Garfinkle, president of CBS News's Election Night '70 cover- The concluding session of the con- Brand Rating Research Corp.; Joseph age on CBS -TV, Tuesday (Nov. 3), ference, titled "Is the Full Service Ostrow, senior vice president, director starting at 7 p.m. EST. a Living Fossil ?" set to rest, in Agency of media and planning, Young & Rubi- Sponsors are Savings and Loan the view of the panelists, the theory cam; and Peter Spengler, director of Foundation Inc., Washington, through that such specialized organizations as advertising services, Bristol -Myers Corp. McCann -Erickson Inc.; Bulova Watch the creative "boutiques" and the inde- Co., New York, through Doyle Dane pendent media services would hasten the Bernbach, New York; Nestle Co., White demise of traditional agencies. CBS Enterprises will Plains, N.Y., through Leo Burnett Co., There was not full agreement by sell time for Yankees Chicago -New York, and Holiday Inns panelists. Jerry Della Femina, presi- Inc., Memphis, J. Walter Thompson dent of Della Femina, Travisano & In a radical departure from the past Co., New York. Partneps, believed that full -service pattern, time on the television and radio CBS also announced that author agencies would not become fossils but broadcasts of the New York Yankee Theodore H. White, who has worked would be hurt by specialized firms that baseball games will be sold by the lion three previous election campaigns will be given assignments. Maxwell censing and development departments for CBS News, will be associated with Dane, secretary and chairman of the of CBS Enterprises Inc. Both the ball CBS News correspondent Eric Sevareid executive committee of Doyle Dane club and CBS Enterprises are part of in analyzing the results of major con- Bernbach Inc., replied: "Nonsense. CBS Inc. gressional and gubernatorial races. There is no evidence that the good full- In the past, the ball club itself has line agency will suffer." sold the time within the games which Mr. Dane buttressed his stand that have been carried on wrtx(Tv) New Game maker beginning the full -service agency would continue York and, starting next season, on major TV campaign to flourish by referring to the growth WMCA(AM) New York. A spokesman and stability of the large agencies over for the Yankees last week said the Selchow and Righter Co., Bay Shore, the past 13 years. He pointed out that change was made because it was felt N.Y., game manufacturers, through seven of the agencies that were in the the resources of CBS Enterprises could Warwick and Legler Inc., New York, top 10 in billing in 1956 were in that be tapped for a more effective sales is launching a heavy TV advertising same grouping in 1969. He added that effort. He said the Yankees had been campaign consisting of 30- second spots the billing of the top 10 1969 agencies relying on a single sales executive. in 25 major markets promoting Par- was more than double the figure of In the change -over, he noted, Jack cheesi, Numble and RSVP. 1956. He predicts that similar stability White, a long -time sales executive with The spot schedule will run in fringe would prevail in the future. H -R Television who joined the Yankees and prime -time on adult-oriented pro-

BROADCASTING, Oct. 26, 1970 35 How TV- network billings stand in BAR's ranking Broadcast Advertisers Reports network-TV dollar revenue estimate -week ended Oct. 4, 1970 (net time and talent charges in thousands of dollars)

ABC CBS NBC Total Total minutes dollars Week Cume Week Cume Week Cume week week 1970 1970 ended Jan. 1- ended Jan. 1- ended Jan. 1- ended ended total total Day parts Oct. 4 Oct. 4 Oct. 4 Oct. 4 Oct. 4 Oct. 4 Oct. 4 Oct. 4 minutes dollars

Monday- Friday Sign -on -10 a.m. $ $ $ 176.7 $ 4,249.7 $ 330.2 $ 12,473.8 88 $ 506.9 3,171 $ 16,723.5 Monday -Friday 10 a.m.-6 p.m. 1,157.7 66,474.6 3,612.4 119,384.5 1,853.9 69,863.4 824 6,624.0 34,379 255,722.5 Saturday -Sunday Sign-on-6 p.m. 765.5 34,800.5 1,929.6 48.504.7 2,924.4 32,683.8 341 5,619.5 10,979 115,989.0 Monday- Saturday 6 p.m. -7:30 p.m. 212.4 9,287.6 837.6 28.948.3 802.8 21,807.6 76 1,852.8 3,095 60,043.5 Sunday 6 p.m.-7:30 p.m. 65.6 4,785.1 458.9 9,674.1 353.7 7,494.1 26 878.2 787 21,953.3 Monday- Sunday 7:30 -11 p.m. 7,436.6 204,563.7 7,431.8 253.115.7 7,713.2 254,999.6 455 22,581.6 17,501 712,679.0 Monday- Sunday 11 p.m. -Sign off 996.7 12.660.0 389.2 14,574.6 849.7 28,135.3 151 2235.6 4,624 55,369.9

Total $10,634.5 $332,571.5 $14,836.2 $478,451.6 $14,627.9 $427,457.6 1,961 540,298.8 74,536 51,238,480.7 grams, such as Johnny Carson, Dick petted viewing audience. If it is to be vertising- already evident, he said, in Cavett, Mery Griffin and David Frost, run with children's shows, the dis- the prohibition on cigarette advertising plus local and network news programs. closure should be understood by them. on TV and radio that becomes effective Lee W. Tiffany, advertising director Jan. 1, 1971, and the talk of banning for Selchow and Righter in announcing so- called mood -inducing, over- the -coun- the campaign, said, "the TV medium is Federal ad bans ter drug advertising. He also noted that particularly successful in promoting there are proposals from consumer games because it allows us to demon- rile and worry Bell groups that would require affirmative strate the fun and excitement of the disclosures in advertising. products. " Selchow and Righter Advertisers must discipline This has caused him to wonder, he spent $138,400 in spot TV last year themselves to survive, said: and for the first six months of 1970, AAF chief says in Dallas .. what will happen to the free has spent $84,100, according to Tele- competitive process in this country when vision Bureau of Advertising estimates. advertising copy is written based on Expenditures for the pre- Christmas Advertising is being buffeted from all government specifications, rather than must for campaign were not disclosed by the quarters, and it organize self- what the manufacturer thinks about his company. regulation in order to survive free from product and knows about public needs government regulation, Howard H. Bell, and tastes ..." president of the American Advertising He also called attention to bills pend- FTC issues advice on Federation, was scheduled to tell his ing in Congress that would establish a disclosure in TV ads tenth district members meeting in Dallas Saturday (Oct. 24). consumer -protection agency, as well as a stronger White House Office of Con- The Federal Trade Commission last Mr. Bell also urged advertisers to sumer Affairs, and legislative edict per- week advised that if a TV advertiser is help revitalize the Better Business action lawsuits. required to disclose some adverse fact Bureau. mitting class- about its products it must be done clear- He warned that there are movements "Today," he said, "we are witnessing ly and distinctly without attempts to under way to ban certain types of ad- a wholesale intervention on the part of camouflage either the audio or the video persons allegedly representing the con- portions. In a policy statement, the FTC sumer, asking administrative agencies said that, in order for such a disclosure for all kinds of redress against business to be "clear and conspicuous" it must practice." be made simultaneously in both the Mr. Bell was particularly bitter at audio and video portions of the com- proposals by the Federal Trade Corn- mercial, and stay on the screen long mission that would require an adver- enough to be completely read by the tiser, found guilty of misleading or false viewer. advertising, to disclose this fact in all The letters of the message, comment- its advertising for the product for one ed the FTC, must be large enough so year. The FTC has proposed this in its that they can be easily read on any complaints against Standard Oil Co. of size screen and the letters must readily California (Chevron gasoline) and contrast with the background. against Coca -Cola Co. (Hi -C drink) During the audio portions of the dis- (BROADCASTING, Oct. 5). closure, no other sounds, including "I find this concept not only dan- music, should be presented. gerous but shocking," Mr. Bell said. Disclosures, said the FTC, should "For even an honest error in judgment also be aimed at the level of the ex- Mr. Bell or inadvertent violation of the law

36 (BROADCAST ADVERTISING) BROADCASTING, Oct. 26, 1970 GE ad campaign will campaign with a 60- second commercial, to be used in network and spot TV, for focus on Phonoviewer' its "Show 'N Tell Phonoviewer," a product of the GE Youth Electronics Divi- 'Tis the season for big toy campaigns sion. "We expect to reach youngsters What and General Electric, through Grey right at the time when they're deciding Advertising, is starting its Christmas what they want for Christmas, and we've filmed the commercial with this FM in mind," a GE spokesman said. Spots will run for four weeks beginning Nov. 16 with the heaviest concen- transmitter tration on CBS -TV's Captain Kangaroo series. It also will be seen on The Heckle and leckle Show, The Tom Foolery Show, Jerry Lewis, H. R. Pufn- power stuf and Lancelot Link. The toy, with a price tag of $29.98, $39.98 or $49.98, combines the facili- do you ties of a record player synchronized to a picture screen, and a radio. need? would subject legitimate business to Two firms represent CKLW -TV public ridicule, and scorn and possible self -annihilation...." RKO Television Representatives Inc., Mr. Bell said he found disturbing New York, represents CKLW -TV Wind- that businessmen are not identified with sor, Ont.- Detroit, in Chicago, Atlanta the consumer movement. This makes and Los Angeles (includes West Coast) most of the organized consumer groups and Bolton /Burnside Reps Inc., New anti -business in orientation, he said, York, represents the station in New adding: "The result is that many of the York and along the entire Eastern Sea- proposals emanating under that label board. In a report on additions to RKO are based more on emotion than reason, Television Representatives' client roster judgment and fact." (BROADCASTING, Oct. 12) the areas of But, he continued, the reorganization the U. S. handled by CKLW -TV'S reps of the Better Business Bureaus into a were not clearly defined. Council of Better Business Bureaus could be a significant breakthrough. The AAF, Mr. Bell said, applauds this de- Business briefly: velopment and hopes to strengthen General Electric Co., through Clyne - traditional ties, including increased Maxon Inc., and Ideal Toy Co., through funding. Helfgott and Partners Inc., all New Mr. Bell also said careful study and York, will co- sponsor Rudolph the Red - consideration must be given the sugges- Nosed Reindeer on NBC -TV Friday, tions of Victor Elting of the Quaker Dec. 4 (7:30 -8:30 p.m. EST, pre -empt- Oats Co. and chairman of the AAF ing The High Chaparral). This will be board, and Fred Baker of N.W. Ayer - the program's seventh annual presenta- F. E. Baker Inc. and chairman of the tion. AAF Ethics Committee, for establish- ment of a national advertising code Hanes Corp., through Dancer- Fitzger- along the lines of the British approach. ald- Sample Inc., both New York, will Both suggested a national code for ad- advertise its men's underwear on ABC vertisers that would impose sanctions Radio's American Contemporary, In- Gates has the most complete line of FM for those violating its provisions formation, Entertainment and FM net- transmitters in the industry. From 10 to (BROADCASTING, Sept. 21). works. Spots will run November and 40,000 watts. All with a 100% solid -state December on news and sports pro- exciter employing DCFM (direct carrier Ohio lawyer joins the FTC grams and in features. frequency modulation) and DAFC (digital automatic frequency control). David S. Dennison Jr., a 52- year -old Harolds Club, gambling and entertain- The TE -3 exciter is the heart of all H3 Warren, Ohio, attorney, was sworn in ment hotel, through Great Western Ad- series transmitters -one tube (1 kW), two last week as a Federal Trade Commis- vertising Agency Inc., both Reno, tube (2, 3, 5 and 10kw), and three tube sioner to replace Philip Elman, whose launched a 52 -week radio and television (20kW). All FCC -type accepted, ready for term expired Sept. 25. Mr. Dennison, campaign promoting tour packages for prompt shipment. former U.S. Representative and later Reno vacations. Television markets in- Tell us the power you need and ask for senior partner in the law firm of Denni- clude San Francisco; Seattle; Sacra- data on our FM antennas. Write Gates, 123 Hampshire St., 62301, son, Wem & Turner, was nominated by mento; Honolulu; Oakland, Fresno and Quincy, Illinois the President for the FTC position on Chico, all California; Portland, Ore., or phone (217) 222 -8200 today. Sept. 22 and was confirmed by the Sen- and Vancouver, B.C. Radio spots are ate following protests by some con- scheduled in all these cities, plus Mon- sumer groups. He was sworn in by FTC terey, Stockton, Santa Rosa and San CATES A DIVISION OF HARRIS -INTERTYPE Chairman Miles W. Kirkpatrick. Jose, all California.

BROADCASTING, Oct. 26, 1970 37 TheMedia

A lull in government -relations storm NAB's concern over growing Washington problems generates little response at Atlanta conference

Broadcasters who attended the first 1970 threat the "Armageddon" for the indus- and senators. Each state chairman, it regional conference of the National As- try. was noted, is responsible for organizing sociation of Broadcasters in Atlanta last The most active communication be- a panel of broadcasters who are familiar week got an earful of information, tween NAB hierarchy and the approxi- with issues and with their local repre- warnings, and pep talks about the need mately 175 members in attendance cen- sentatives in Washington. for better government relations. They tered around the most conspicuous is- NAB, Mr. Wasilewski told his audi- were told once again of the major issue of the moment -the political-broad- ence, will feed information to these sues facing broadcasters in Washington; casting bill vetoed by President Nixon groups, providing not only information they were told to see their congressmen two weeks ago (BROADCASTING, Oct. 19). on issues, but also advice on timing and and senators more often; and they were NAB President Vincent T. Wasilewski approach. The NAB, he noted, will also urged to come up with more money, called for help from all broadcasters in receive reports, apparently for the first not only for increased congressional liai- keeping Congress from overriding the time on an organized basis, from state son, but also for a number of other proj- veto. However, Paul Comstock, vice and regional chairmen on the results of ects -such as music -licensing negotia- president for government affairs, added their contacts. tions, research by the Media Structure that the industry must be prepared to This special legislative team, Mr. Committee, and even the training of support some sort of limitation on over- Wasilewski said, will not be used indis- minority -group members for jobs in all campaign spending. criminately because this would weaken broadcasting. Yet the two days of talks Members were reminded several times its effectiveness. But, he added, "under - and meetings apparently produced little of the organization of a new unit that is use would allow it to go rusty." new fervor among the broadcasters, to be the industry's "legislative action There were questions from the audi- whose reactions ranged from mild in- committee." Begun several months ago ence about Representative James T. terest to outright apathy. by NAB's Future of Broadcasting Com- Broyhill (R -N.C.) and the derogatory This lack of dialogue, particularly mittee (the successor to the association's remarks he made about NAB's govern- during the first morning of the day -and- CATV negotiating committee), the or- ment- relations effectiveness (BROADCAST- a -half conference, impelled disappointed ganization now is almost complete. The ING, Oct. 19). Mr. Comstock said that NAB officials to feed questions to at- "action group" consists of 10 regional Mr. Broyhill is mistaken in his charge tending board members, in order to pro- directors, and a chairman for each state. that he had not seen anyone from the duce more give and take. And, although Its objective is to act as a fire brigade NAB in his office during the last year. little of earth -shattering import was said when significant broadcast matters arise Mr. Broyhill had been seen twice by at the conference, some would have that require liaison with congressmen NAB staffers during the political- broad- agreed with one small- market broadcasting bill's journey through the House caster who termed it all "a great suc- '.,r.. of Representatives, and once by broad- cess," and said: "I learned some very : casters. important things." The dominant tone, ;/. ': But, Mr. Comstock added: "Obvious- however, reflected considerably less in- ly something is wrong or he would not volvement on the part of many broad- have said what he did." casters. A possible explanation for Mr. Broy- Total registration was 293, but this hill's remarks was offered by Carl V. figure included 36 students from nearby Venters Jr., WFAG(ArA) Farmville, N.C., universities, and 85 associate members who is president of the North Carolina (program and equipment salesmen). Association of Broadcasters. Mr. Broy- The Atlanta meeting was followed last hill, like so many other representatives, Thursday and Friday (Oct. 22 -23) by said Mr. Venters, continuously uses the second NAB regional conference in "NAB" and "networks" interchangeably. Chicago (see page 40). This week the Several broadcasters noted that they sessions will be held in Philadelphia, had been placed in an awkward position with Lee Loevinger, Washington lawyer CATV and its effects on the other forms in talking to their congressmen about and former FCC commissioner, as the of broadcasting were discussed by Wil- upholding the President's veto after principal speaker. lard E. Walbridge (I), chairman of the ABC-TV commentator Frank Reynolds Industry leaders, who stressed time National Association of Broadcasters, suggested that broadcasters refuse paid and again the major problems facing and Terry H. Lee, Storer Broadcasting political announcements. broadcasters, called particular attention Co. TV vice president and member of "This was particularly bad for me," to the political- broadcasting bill, the NA B's Future of Broadcasting Commit- said an ABC affiliate, "because although cable- television question, and FCC pro- tee, in a joint interview by the Atlanta I had sought his vote not to override posals to restructure the industry through TV stations during the NAB regional the veto, my station carried the Reyn- the imposition of ownership limitations. conference. Stations were WAGA -TV, olds broadcast." One NAB executive termed the last WQXI -TV and wsB -Tv. Stockton Helffrich, director of the

38 BROADCASTING, Oct. 26, 1970 NAB's Code Authority, reported that the subject of dramatized political advertising was scheduled for considera- Rowan: Don't knuckle tion by the TV Code Review Board at to politicians its meeting in December. He offered that under information in responding to a question Broadcasters must stand together and from several of the students in the audi- refuse to be intimidated by political ence. leaders if license challenges and protests Aside from politics and legislative ac- are to be overcome, Carl T. Rowan, tion, the coming reorganization of NAB syndicated columnist, said Tuesday was the most significant topic at the At- (Oct. 20) in Chicago. He spoke to a lanta meetings. Mr. Wasilewski told his joint meeting of the Chicago Headline members that the staff reorganization Club and the Inland Daily Press Asso- authorized early this month by the NAB ciation. board means that the association is Raising alarm over the growing pub- gearing itself for a "win" policy. And, lic apathy to loss of personal liberties the first of these is to win friends in as new laws are enacted to curb vio- Congress, Mr. Wasilewski said. lence, Mr. Rowan noted that historically Speaking for the first .ime to his violence begets repression. He said a members on the board action, Mr. Wa- free press is vital to awakening readers silewski noted: "So much of our future and listeners or viewers to this danger is dependent on this relationship [be- "and the first responsibility of the press tween broadcasters and politicians]." is not to be intimidated." Mr. Rowan The reorganization, with its emphasis Mr. Rowan; director of the U.S. In- on public relations, he said, means that formation Agency in the Johnson station licensees, Mr. Rowan observed: the NAB and broadcasters are going to Administration, said he believes "Spiro "As long as the broadcasters hang to- increase their efforts to tell the indus- Agnew's biggest goal was to frighten a gether, toughly, unintimidated, answer try's story to officials and to the public. few guys in the American press and in back with courage and refuse to The new NAB structure calls for the the television industry, and in my view knuckle under, not many politicians are appointment of three executive vice a few of them have been intimidated. going to figure they can win in the long presidents - for government relations, Thank God, not enough. It is our re- run. But when a few start knuckling public relations and industry relations sponsibility to see that the people get under and running scared, the poli- (BROADCASTING, Oct. 12). some facts in the areas where they are ticians get courage and get the smell of The need for closer relations with most likely to be hoodwinked." blood and go out after the broadcasters Congress was cited by Mr. Wasilewski Concerning increased pressures on in a big way." as more important this year than ever before. He also took special note of the FCC's fee system which, he said, lays the major burden of supporting the the people he serves is relevant to him." also suggested that broadcast newsmen agency on the back of broadcasting. The Other highlights of the Atlanta meet- do more in -depth stories publicizing new FCC rates went into effect Aug. 1. ings: and interpreting the "why" of the news. He noted what he called "the really in- Terry H. Lee, Storer Broadcasting Answering several comments from sidious principle" of a grant fee which Co. and a member of the Future of audience participants, who indicated requires a VHF television applicant, for Broadcasting Committee, objected to the that the public doesn't want more docu- example, to pay $45,000 on issuance of committee being identified as anti - mentaries and asked whether this should his construction permit. CATV or as "hard -liners." Broadcast- be taken into account, was Eddie Bar- This, he said, "appears to support the ers, he said, are not opposed to CATV; ker, ICDFW -TV Dallas and a former presi- contention of some that the government they want to find a "common ground" dent of the Radio-Television News Di- should sell or lease a broadcaster his between over- the -air broadcasting and rectors Association, who commented frequency or channel." CATV. "We don't want to put CATV tartly: "No, we don't give the public On the other hand, the NAB presi- out of business," he observed, "but what it wants.... That decision must dent warned that broadcasters must be- neither do we want CATV to put us out be made by newsmen. Otherwise, if we come more responsible in the operation of business." present only what people want, someone of their stations. "Events of the past," John B. Summers, NAB chief coun- pretty soon is going to tell us what to he said, "dictate that the world of the sel, said that the FCC's proposed "Pub- put on." future is one in which broadcaster par- lic Dividend Plan" that would permit Richard Stakes, assistant general man- ticipation will be demanded." CATV operators to import up to four ager of the Evening Star Stations, Wash- "The broadcaster who sees his station outside TV stations into a market, prob- ington, defended management's respon- solely as a vehicle for making a living is ably will be revised. But, he added, what sibility in seeing that the news is re- taking not only a shortsighted but, in must be completely refuted is the under- ported "with perspective and balance." the long run, dangerous position," he lying FCC study that concludes that He also urged that news be based on said. "On matters affecting our children broadcasters won't be hurt too badly by the "essence" of the story, "not the and their education, on matters of cable TV systems bringing in outside angle." ethics and morality, on matters affecting signals. Mr. Summers said that it is possible government and business, on matters Ralph Renick, wTv.r(TV) Miami, jolt- that the FCC, following its study of li- affecting police, the courts and the ad- ed broadcasters when he advocated that cense renewals (BROADCASTING, Oct. 12), ministration of justice, on matters affect- stations institute their own national and may impose percentage standards for ing the deteriorating environment . . . international reporting. He noted that news, public affairs and other categories on these and many others, the broad- generally this category of news comes of programs. And, he added, these caster must be involved. For the broad- from only five sources, the two wire standards may well be on a rolling basis, caster, everything that is important to services and the three networks. He with different standards for profitable

BROADCASTING, Oct. 26, 1970 39 and unprofitable stations, network affili- TV stations, he said, are now paying mission understand that they are not ates and independents, or large and about 3% of their adjusted gross bill- involved in manufacturing the products small- market stations. ings (excluding network revenues) to that are advertised over their stations, Robert H. Smith, WCYB -TV Bristol, ASCAP, BMI and SESAC for music nor that they have anything to do with Va., who is chairman of the All- Indus- rights "without consideration of the the conception of the advertising. Other- try Music Licensing Committee, said amount of music used, or how, or when wise, he added, broadcasters will find the committee has started negotiations or its value." themselves responsible for advertising with Broadcast Music Inc. and hopes to Norman E. Cash, president of the that is found to be false or misleading. reduce payments to that music licens- Television Bureau of Advertising, re- Peter G. Hammond, executive direc- ing organization by 1.09 %. He reported ported that during first six months of tor of the National Coordinating Coun- that under the 1969 agreement with the this year, TV stations produced 1,500 cil on Drug Abuse Education and Infor- American Society of Authors, Compos- programs on drug abuse; this totaled mation, Washington, in answer to ques- ers and Publishers, broadcasters will over 700 hours, he said, and the time tions stated flatly that neither the broad- have saved more than $50 million in the was valued at more than $1 million. He casting of modern rock music nor the life of the contract. He said that in the also said that during the same period, advertising of sedatives, sleeping pills first year of the new ASCAP agreement, TV stations broadcast 123,000 public or other so- called mood -inducing drugs broadcasters have reduced their outlay service announcements, valued at $9 creates the drug problem. The problem, to ASCAP by I7% -and that some million. he said, cannot be blamed on any one stations have reported savings as high Mr. Comstock warned broadcasters activity. "If we did away today with as 26 %. The contract was retroactive that they will have to make sure that pharmacological drug advertising," he to Jan. 15, 1968. law makers and the Federal Trade Com- said, "we would still have a problem."

Wells notes the need to make money Commissioner says that without it there's no news, public- affairs

Broadcasters must defend their right to many uses of radio and television avail- move merchandise, even on children's able to a politician at no charge if he programs, if they are to have the money only is willing to get off his duff and to do such things as local news and expend a bit of effort to procure it." public service, FCC commissioner Rob- "Please," Mr. Wells said with empha- ert Wells said in Chicago Thursday sis, "defend your right to sell merchan- (Oct. 22) at the second regional meeting dise. Continue to be the want creators of the National Association of Broad- that are essential to this country." casters. Unable to understand "some of the Aggressive news operation also top- gutless performances or non-perform- ped his brief list of priorities for the ances" by some who call themselves broadcaster today despite mounting broadcast journalists, Mr. Wells said attacks. He noted no one has ever lost "licensees can cry all they wish but the a license as a result of journalistic cold hard facts are there. There has vigor. never been a case to my knowledge The luncheon talk by the ex- broad- where a station's license was revoked caster now commissioner prompted a because it was running an aggressive standing ovation from the some 300 and hard -hitting news program." NAB delegates at the meeting. More Mr. Wells A one -time manager of the Harris than 100 local area college broadcast- stations, Mr. Wells urged: "As a coming students also attended the Chicago feel we have been over-recognized and missioner, with both hats on, let me sessions. over -flattered." implore you to increase your efforts in Growing concern about news free- Mr. Wells urged facing the simple news and public affairs programing. doms highlighted separate sessions on fact that the name of the game is money With the power at your disposal, there broadcast news (story page 39) as well and that the selling and fulfilling of is no way you can shirk this responsi- as part of the talk by Commissioner wants, not merely basic needs, built bility." Wells. Other separate sessions at the America into the advanced nation it is NAB officials strongly urged broad- Chicago meeting also explored prob- today. casters to become more aggressive in lems of cable television, music licensing, "Some will not admit it takes money making their views known to legislators recordings, religious broadcasting and to accomplish things both good and at all government levels. Paul Corn- similar topics as they did in Atlanta (see evil," Mr. Wells said, and "I for one stock, NAB government affairs vice page 38). am sick and tired of having the broad- president, urged broadcasters to go "Did it ever occur to you that as long casting industry singled out as the one even further and individually back can- as we can talk about having a free press, advertising media that must take the didates and their choice, financially and we have it ?" Mr. Wells said. Asking for blame for many of the ills of this coun- otherwise. proper perspective, he felt the doom try." The suggestion drew a protest from merchants have exaggerated the threats, The commission said he too is tired Stan Hubbard Jr., KSTP -AM -TV St. Paul - but saying there is no threat at all is of hearing people say there should be Minneapolis, who warned "your guy wrong too. "Listen to your critics and a limit to spending for political cam- doesn't always win" and it may prove learn from them," he suggested. The paigns in broadcasting alone. "This is wiser to stay neutral. reason, he said, is that "criticism is particularly distasteful to me," he said, Asked for a comment, Mr. Wells recognition and flattery. And maybe you "because I know full well that there are said he feels that "being on the losing

40 (THE MEDIA) BROADCASTING, Oct. 26, 1970 side isn't all bad, but being on the fence had left the station. equal opportunity practices of licensees. is wrong. If you don't take sides on During the sixth week of the hearing The new requirements affect appli- anything, you are nothing." on the renewal application and the cants for construction permits for new Later in the session Mr. Wells was license challenge by Forum Communi- stations who tender applications after asked to comment on the implication cations Inc., Mr. Pope acknowledged Jan. 4, 1971: license renewal applicants for the FCC's authority to venture into that once his investigation began, the required to file applications after Jan. 4, specific minimum program percentages station received hundreds of reports 1971; and applicants for authorization and similar policies. that it had distorted news. to sell their existing facilities or CPs "There is no doubt in my mind and Some of these, he said, were in who file applications after Jan. 4, 1971. I doubt that there is much doubt in any voluminous reports from wptx lawyers of yours," Mr. Wells replied, "that the who had begun their own investigation climate today of the country, on the at the request of F. M. Flynn. chairman FBI spurns inquiry commission, in the Congress and on the of the board of both wPtx and its parent Supreme Court which is where our de- New York Daily News. into KPFT bombing cisions end up, that the FCC has the Pat Valicenti, FCC Broadcast Bureau power to do about anything." You attorney, last Thursday (Oct. 22) read FM's manager raps federal probably don't like to hear that, but it's into the record a Pope memorandum there, and I think the courts will back sent to Mr. Flynn. In this memorandum. government for inaction, it up." Mr. Pope said the FCC had held up re- hits terrorist 'sanction' But, he added, he doesn't think "the newal of the station's license pending a of the commission now is such makeup hearing. The FBI last week rejected the request we go in I don't be- would that path. The note to Mr. Flynn also stated of Pacifica -owned KPFT(FM) Houston lieve we will really go into the censoring "there was something peculiar about for the agency to intervene in the in- business." it," commenting that the FCC apparent- vestigation of the Oct. 6 bombing which would be However, he added: "You ly had acted on a complaint wptx was caused an estimated $35,000 damage surprised at the number of people that distorting news. (BROADCASTING, Oct. 12). The bombing want us to. And I'm not talking about whose Mrs. Nancy McCarthy, letter was the second at the noncommercial, government officials. I'm talking about news to a friend subsequently alleged publicly supported station in five well- meaning citizens." distortion, was fired, Mr. Pope testified. months. she made the He added. after charges. KPFT had sought an FBI commit- however, Walter D. Engels, special that ment to exercise in Houston "federal in depart- Lawyers stifled assistant the station's news prosecution and indictment" powers. ment, told he planned to dismiss him Among the many others supporting the VP her even the allegations were probe -WPIX before station's request were Willard Wal- made. Mr. Engels, former news man- bridge, board chairman, National As- ager, was shifted to the special assist- Tells hearing he was sociation of Broadcasters, and William ant's post after a reported misrepresen- advised not to quiz Kling, assistant director for radio proj- tation of news film by the station. ects, Corp. for Public Broadcasting. newsmen on distortions WPtx lawyers also dissuaded Mr. An FBI spokesman said last week the Pope, he told the hearing, from investi- agency would give only "cooperation A wprx(Tv) New York investigation gating Mrs. McCarthy's background. and assistance," which means, he ex- into charges of news misrepresentation After 14 days testifying before the plained, availing local authorities of did not include questioning of former hearing, Mr. Engels ended his session laboratory facilities and "running down newswriters, a wPtx vice president told Wednesday (Oct. 21). On his last day -of-state leads." As of late last week, the FCC hearing on the station's license - on the witness stand, he denied he had out KPFT had notified renewal application last week. once admitted the station mislabeled however, not been of- ficially of the decision. Leavitt Pope, vice president in charge crowd scenes from Bucharest as the FBI of operations for the New York Daily Soviet invasion of Czechoslovakia in The FCC also got into the act last News-owned station, who headed the August 1968. week. In a letter to NAB President investigation, said, "My first inclination Vincent T. Wasilewski, Chairman Dean would have been to ask everybody any- Burch, apparently unaware of the NAB thing that we could. But the lawyers May 31 set as date stance on the bombing matter as ex- felt that would not be the best course report plained by Mr. Walbridge to Anthony to follow." for employment Ferris, U.S. attorney in Houston, on Mr. Pope said he didn't want to be The FCC with the necessary clearance Oct. 16, wrote urging that the NAB accused of harassing the newswriters from the Bureau of the Budget on its "take all appropriate steps of assistance, who had left the station after alleged new annual employment report form to insure that no station in this country misrepresentations were reported in late and reporting requirements, last week is silenced by dynamite." 1968. His investigation, he said, began announced that May 31, 1971, is the Mr. Walbridge, in his presentation in early 1969. initial date for submission of the em- to Mr. Ferris (BROADCASTING, Oct. 19), Lee Nelson, then a wPtx newscaster, ployment report from every licensee or noted that the NAB had "interceded was asked by Mr. Pope to write down permittee of broadcast facilities. with the attorney general of the United everything he knew about the charges. The effective date of the annual re- States" on June 9 after the first bombing And, the vice president continued, he porting requirements called for in new of KPFT and recalled that no positive recorded a long interview with Ted Section 1.612 of the rules and Section action resulted. Kamp, then producer-editor of wPtx's VI of FCC forms 301, 303, 309, 311, Mr. Walbridge and KPFT officials had evening news show. Mr. Pope said he 314, 315, 340 and 342. was stayed cited precedents for federal interven- also interviewed and tape- recorded re- pending Budget Bureau's clearance. The tion in the bombing -among them, the sponses of six employes still working in new employment reporting require- bombing of the wt,Tv(Tv) Bowling the news department. But, he added, he ments were designed to give the com- Green, Ky., transmitter in September did not talk to the news employes who mission an accurate perspective on 1969 (mentioned in Mr. Burch's letter)

BROADCASTING, Oct. 26, 1970 41 and the bombing of tcxx(AM) Los contribution of Mr. Burch, prompted that Telco could provide Comtel with Angeles in 1965. KPFT Station Manager Larry Lee to ob- CATV channel service. In their presentations to Mr. Ferris, serve: "It appears to me to be very Had a conditional grant been made the broadcasters had contended that much official federal sanction of terror- -subject to the outcome of a pending radio and TV stations, as members of ist repression. The federal government's FCC proceeding on Telco's applications the Emergency Civil Defense Network, stance is a chilling echo of Attorney for Section 214 certification of public are entitled to such intervention and General Mitchell's curiously ambiguous convenience and necessity -the corn - protection from terrorism. Rudy Hur- remarks in Indianapolis last week on mission said it would have to overturn wich, Pacifica president, also noted that the possibility of renewed vigilantism in its earlier decision prohibiting Tele- the station's First Amendment rights the U S prompter Manhattan CATV Corp. and have been abridged because it has been Continued Mr. Lee: "The same ad- Manhattan Cable Television from fur- forced off the air. The broadcasters re- ministration which appointed Dean ther CATV construction in areas of portedly received a pledge from Mr. Burch has within its power the ability New York (BROADCASTING, Oct. 12). Ferris that he would intercede with to arrest, indict, prosecute, convict, and The commission said grant of Telco's the Justice Department for FBI help. punish the criminals who have come applications for additional facilities to This is the intervention the FBI within an ace of killing an American serve Comte! "is not feasible and would turned down last week. broadcast station for the first time in not be consistent with the public in- In his letter, dated Oct. 20, FCC our history. terest." The commission cited a number Chairman Burch reaffirmed the need to "I suggest that the chairman look to of problems that would be created if buffer "free speech" as the "foundation his colleague, John Mitchell, rather than temporary authority to construct distri- of this nation" and decried "the grow- to Vincent Wasilewski for the answer to bution facilities were granted and Tel - ing tendency of extremist groups . the problem KPFT shares with all Amer- co's applications were later denied. The to disrupt and prevent speech with ican broadcasters in commercial and commission added that the cost and in- which they do not agree." And, he noncommercial broadcasting. . . convenience to the public resulting from added, "on our part we shall continue the possible termination of Comtel's to press as strongly as we can for in- proposed service and the subsequent vestigative steps to eradicate this evil." FCC rebuffs Comte! transition to service from Teleprompter, Manhattan Cable other When pressed for an amplification of in phone or cable oper- the "investigative steps," a Burch aide company bid ators precludes a favorable ruling on said "the commission will make some The FCC has denied a request by Corn- the request for interim authority. kind of inquiry of Justice as to its in- tel Inc., New York CATV operator, for terest in investigating these matters ..." a conditional grant of two applications The inaction of the federal govern- by the New York Telephone Co. Cha110/10ands ment and what he considered the vague (Telco) for Section 214 certification so Announced: The following sale was reported last FEATURED BY week subject to FCC approval: KALo(AM) Little Rock, Ark.: Sold AMERICA'S OUTSTANDING by Arkansas Broadcasting Co. to Ber- nard Mann and Gilbert Gans for MEDIA BROKER $265,000. Mr. Mann was formerly vice G president of wAtR(AM) Winston -Salem, N.C. Mr. Ganz was formerly vice presi- FLORIDA RADIO dent of KxLW(AM) Clayton, Mo., and KADt(FM) St. Louis, and presently is $1,550,000 board member of KwKI(FM) Kansas City, Mo. KALO operates full time on Excellent fulltime facility in dynamic growth market. Showing sub- 1250 khz with 1 kw day and 500 w stantial gains each year in growth, earnings and audience acceptance. night. Broker: Hamilton- Landis & As- 29% down and long-term payout that can be amortized out of current sociates. earnings. Contact Joe Sitrick or Jack Harvey in our Washington office. Approved: The following transfers of station own- MINNESOTA AM ... $150,000 ership were approved by the FCC last week (for other FCC activities see "For Fulltime AM facility in a fine growth opportunity area. Single station the Record," page 58). market; no companion FM. All real estate goes with sale, including KRNO(AM) San Bernardino, Calif.: 3-bedroom, 2 -bath home. Station will pay for itself out of earnings. Sold by Doubleday Broadcasting Co. Financing can be arranged. (Location is a true sportsman's paradise!) to Dick and Tom Jones for $750,000. Contact Bud Doss, Hub Jackson or Gene Carr in our Chicago office. Doubleday Broadcasting is owned by Doubleday & Co., book publishers. Its &COMPANY,INC. stations are KOSA -TV Odessa -Midland, BLACKBURN KROD -AM -TV El Paso, KITE -AM -FM Ter- rell Hills -San Antonio and KDTv(Tv) RADIO TV CAN NEWSPAPER BROKERS / NEGOTIATIONS FINANCING APPRAISALS Dallas, all Texas; KDEF -AM -FM Albu- querque, N.M., and KNOW -AM -FM Den- WASHINGTON, D.C. CHICAGO 60601 ATLANTA 30309 BEVERLY HILLS 90212 20006 333 N. Michigan Ave. 1655 Peachtree 9465 Wilshire Blvd ver. Doubleday acquired KRNO in 1967 1725 K Street, N.W. (312) 346-6460 Road, N.E. (213) 274.8151 for $380,000. Messrs. Jones, (202) 333.9270 (404) 673.5626 70-31) about father and son, own wQTE(AM) Mon-

42 (THE MEDIA) BROADCASTING, Oct. 26, 1970 roe (Detroit), Mich., and KKON(AM) munity on many, many occasions. Now, Emanuel said the new Gates Radio Co. Kealakekua, Hawaii. KRNO is on 1240 in order to continue that same cool, we Service Center in New York furnished khz with I kw day and 250 w night. are going to leave the air." complete broadcast facilities within 24 KsND(AM) Seattle: Sold by Riley R. The announcement called upon lis- hours after the fire. The Gates facility, Gibson and others to Philip C. Davis teners for support so that the station comprising 6,000 square feet on the east and others for $550,000. Mr. Gibson might return to the air as soon as possi- side of New York, was established last owns 56.7% of KYOS(AM) Merced, ble. "For many years you relied on June. It is the second such Gates center; Calif. Mr. Davis and family own xwaz- us," the announcement said. "Now, we the first, inaugurated 15 years ago, is in AM-FM Santa Ana and KLOK(AM) San rely on you ... we have been threat- Houston. Jose, all California. Mr. Davis has in- ened and intimidated, and we cannot terest in 12 CATV systems. KSND oper- continue our public service under these WLVA seeks court redress ates on 1590 khz with 5 kw. circumstances. We do not want to see anyone hurt or any damage inflicted on WLVA Inc., licensee of WLVA -TV Lynch- WSSV -AM -FM Petersburg, Va.: Sold the property of this community. There- burg, Va., is going to court in its at- by Roger A. Beane and others to Wil- fore, reluctantly, we leave the air." tempt to win reversal of an FCC aotian liam L. Eure for $226,900. Mr. Beane last month which granted WRFT -TV Roa- owns Petersburg CATV system. Mr. noke, Va., authorization to improve its Eure is sales manager for WMAL -TV Fire shuts station facilities (BROADCASTING, Sept. 7). Washington. Wssv(AM) is full time on for hour, 45 minutes WLVA had tried to link its own applica- 1240 khz with I kw day and 250 w cation for new technical facilities with night. WSSV -FM is on 99.3 mhz with 3 WJRZ(AM) Hackensack, N.J., returned WRFT -TV's application, requesting that kw and antenna 290 feet above average to the air within an hour and 45 minutes the commission consolidate both appli- terrain. after a fire engulfed its studios on Satur- cations in hearing and grant or deny day, Oct. 17. The blaze caused over both. $100,000 estimated damage to the `Periled' WLIB goes station and its broadcast equipment. WCKY(AM) rejoining CBS radio off air `to keep cool' The fire broke out in the morning, before air time, and apparently started WCKY(AM) Cincinnati, a Post -News- WLIB(AM) New York was off the air in the newsroom. Cause of the blaze week station, will rejoin CBS radio as last week, shut down by General Man- was unknown, according to a WJRZ an affiliate effective Nov. 12. Station, ager Harry Novik "because of threats spokesman. which programs an adult -music format, to our studios and personnel" follow- Lazar Emanuel, executive vice presi- was affiliated with CBS from 1939 to ing "a minor labor dispute involving dent and general manager, said WJRZ 1945. It has been independent since one person." is now broadcasting from temporary 1968 when it canceled its affiliation The station went off the air at noon studios at the transmitter site. Mr. with ABC Radio. on Oct. 17 after listeners had been advised that the action was being taken "reluctantly but in the interests of main- EXCLUSIVE LISTINGS! taining the safety of the community." The station specializes in programing for blacks and its studios are in Harlem. FLORIDA: -A unique opportunity to own the dominant ad- WLIB -PM had gone off the air four vertising medium in a growing market. Full time days earlier. Station sources said "cer- AM in a medium -sized market: no morning news- tain outside elements," not involved in paper, no TV. This station is rated Number One the labor dispute, had seized the dis- and is growing fast. Priced at two times gross pute as an opportunity to try to "muscle and less than seven times cash flow- $630,000 in" and make demands of their own with 29% down and terms. regarding both station affairs and programing. They said station officials Contact Cecil L. "Lud" Richards in our Washington office. sought vainly for a week to negotiate a solution, and that outsiders' threats NORTHWEST: -Daytimer plus FM in two station market. AM "to damage the station and inflict bodily has presunrise authority and 1,000 watts, non - harm upon our people" forced the de- directional. Studio and transmitter building com- cision to go off the air. bined. Excellent audience ratings. Good equip- The problem started with the dis- ment including facilities. Price $105,000. charge of a woman employe who subsequently was represented as being a Contact Don C. Reeves in our San Francisco office. union member (American Communica- tions Association of the International Brotherhood of Teamsters). Some picketing occurred later, although of- WASHINGTON, D.C. ficials emphasized that no strike had 1100 Connecticut Ave., N.W 7.,./1 20036 202/393.3456 been authorized. ot4; CHICAGO The sign -off announcement on Oct. 1507 Tribune Tower 60611 17 told listeners that "we have tried to AND ASSOCIATES, INC. 312/337 -2754 maintain our service to the community DALLAS Brokers of Radio, TV & Newspaper Properties 1234 Fidelity Union Ufa Bldg. -the same type of programs we have Appraisals and Financing 75201 been broadcasting for over 22 years - 214/748.0345 but we cannot continue in the face of SAN FRANCISCO MOST EXPERIENCED MEDIA BROKERS 111 Sutter St. 94104 threats against our employes. We have AMERICA'S 415/392.5671 helped to maintain the cool of this com-

BROADCASTING, Oct. 26, 1970 43 casting and meeting William Wright of A united front of Chicago activists Black Efforts for Soul in Television, Washington, who subsequently took Three groups pressuring city's stations his key people to Chicago for an in- join forces to present list of demands tensive two -day classroom workshop on broadcasting for the varied black groups now in the task -force operation. A new coalition of three listener -interest 18). Both are predominantly white. A marketing man who re- groups in the Chicago area presented Meetings were being held with sta- former cently was assistant national director of local stations last week with a pro- tion managements during the week in compliance and technical assistance for posed legal agreement to guarantee the attempts to win support for the legal Chicago's Project Equality, a Ford coalition's involvement in program plan- agreement idea. Two general meetings Foundation grantee, Mr. Nixon ex- ning, employment practices and station were scheduled at night at a city in- plained: "We're going from protest to performance, with emphasis on minori- stitution, Malcolm X College, at which programing. We are justice in ties. The agreement would be made part stations were to account for their in- seeking broadcasting, not only in programs but of the station's Dec. 1 license -renewal tentions, but most stations indicated in employment, applications before the FCC. they would not attend though they since the Broadcast Skills Bank Some station managers characterized would talk on their own premises. obviously is a failure. We are going to help broadcasters be more the proposed agreement as not only The coalition is receiving legal as- responsible." "arrogant" but also an abrogation of the sistance from the Lawyers Committee (The Broadcast Skills Bank was set up several years ago by rules of the FCC and the Communi- for Civil Rights Under Law Inc., a vol- the National Association of Broad- cations Act itself. Others, however, unteer group supported by a number of casters.) according to a coalition spokesman, large local law firms, as well as from Mr. Nixon quoted de- found at least some portions of the ICCB members, some of whom also are the Red Lion cision on the paramount rights document "beneficial." lawyers. One of the group is Robert of the public and said: "We will use the FCC's The coalition includes a new black - Bennett, Northwestern University law laws oriented group, Task Force for Com- instructor and former aide to FCC as our basis and see that the broadcasters adhere munity Broadcasting, plus two older Commissioner Nicholas Johnson. to them." If broadcasters won't organizations, both of which have al- James Nixon, now an official at Chi- cooperate, he continued, "we will go to the sponsors." ready become involved in protesting cago's Black Strategy Center, a social - Explaining that the coalition partners some station policies in the license - action organization funded by national "will be year -round renewal process before the commission. business firms in that area, explained his watchdog groups," Mr. Nixon said the situation One is the Better Broadcasting Council role in helping the new task -force group has gone beyond asking stations for and the other is the Illinois Citizens to organize in mid -September. He re- cooperation. are Committee for Broadcasting (see page called touring the U.S. to study broad- "We demanding," he said. The proposed legal agreement is an extensive document that delves into all phases of programing, planning, Blacks out of running tended that grant of its proposed appli- staff- cation would serve black needs. PPI did ing, and accountability, with particular for last Syracuse FM not file an application with its waiver reference to varied minorities. Regular petition, stating it would be a waste of coalition meetings with the stations to secure A nonprofit group seeking "precious resources" to do so and have would be required to guide performance. the last available black ownership of it rejected by the commission. It con- in N.Y., was FM channel Syracuse, tended that its failure to file an applica- FCC its turned down last week by the in tion on time would not prejudice the late applica- More Ohio stations bid for permission to file a rights of Eastern and WsoQ since the in the appeal tion. However, rejecting evidentiary hearing in the proceeding resist black protests FCC urged on procedural grounds, the had not yet begun. two applicants for the channel to Mahoning Valley Broadcasting Corp. other The commission said PPI's arguments service has opposed petitions by the Black work toward providing greater were valid, but reminded PPI of the to the black community. Broadcasting Coalition to deny the li- filing rules and pointed out that ex- cense renewals of its WBBW -AM -FM Progressive People Inc., an organiza- tensive prehearing preparations had been tion formed this year to improve Youngstown, Ohio, and has asked the earlier made. It would be unfair to subject the race relations in Syracuse, asked the FCC to dismiss the petitions on the two contenders to the burden of pro- commission last June to permit it to basis of their "numerous erroneous . . . ceeding against another applicant, the apply for an FM facility also being allegations...." commission said, and grant of the waiver sought by Eastern Associates and WSOQ The licensee's opposition followed petition could only lead to further delay Inc. the commission's rules, similar commission filings by WKBN Under PPI and uncertainty since PPI did not indi- should have filed its application at least Broadcasting Corp. and Taft Broadcast- cate when it would file. one release the commis- ing CO. (BROADCASTING, 19). day before of However, the commission stated there Oct. The sion's order in September 1969 desig- renewals of WKBN Broadcasting's WKBN- is a need for black members of the com- nating for the applications by AM-FM-TV Youngstown are also being hearing munity to have greater access to the Eastern and wsoQ. mass media and urged Eastern and opposed by the BBC. The Columbus In its petition for a rule waiver to WsoQ to work toward providing more Broadcasting Coalition is challenging file a late application, PPI said none the renewals WTVN -AM -TV service to blacks. It also suggested that of Taft's and of the radio stations serving the Syra- WBUK -FM Columbus, local groups talk to all Syracuse radio Ohio. cuse area are black -owned and none of stations about establishing more mean- Principally, all the petitions to deny them provide adequate service to blacks. ingful communications with the black charge the stations with failing to as- It pointed out that the frequency being audience. certain community needs, failing to pro- sought by Eastern and WsOQ is the last The vote rejecting PPI's waiver peti- gram for blacks, and discriminating in available in the Syracuse area, and con- tion was 6 -to -0. employment. In its opposition petition, the licensee

44 (THE MEDIA) BROADCASTING, Oct. 26, 1970 of the WBBW stations stated that, con- spite an earlier complaint by the same trary to the coalition's contention, group, received late in September. The Radio and TV is Mahoning did not conduct only a single commission staff said then that the ascertainment survey, but is "continu- group had not provided any facts war- rated as `racist' ously" ascertaining the needs, interests ranting deferral (BROADCASTING, Oct. 5). and problems of its service area through And Mr. Walsh, while pointing out Two blacks provide much contact with community leaders. that the staff could rescind the grant of critical comment on Mahoning noted that the BBC admits a renewal within 30 days if facts justify- Washington TV show that the WBBW stations made special ing such action were presented, said that efforts to consult with representatives of the new complaint does contain such Stations and networks that think they the black community and that this state - facts. are doing a respectable job of serving men conflicts with another BBC state- He noted, for example, that, while think ment that said Mahoning's "pursuit of Mr. Cook alleges that none of the sta- the black community have another coming least, in the view of two black interviewers is poorly reflected." tions cited have adopted an equal- oppor- -at black critics of broadcasting. pointed out that it broad- tunity program to guide their hiring The licensee William Wright, national coordi- casts numerous programs designed to practices, "you do not explain ... how nator of Black Efforts for Soul in Tele- meet the interests of the total com- you arrived at that conclusion." "The vision, and Charles (Chuck) Stone, munity, including blacks, and it ques- commisison," he said, "cannot possibly author and one -time regular on NBC's tioned the authority of the coalition to inquire into each of the unsubstantiated Today show, say television fails to serve speak for the public interests of the allegations of licensee misconduct it re- blacks and that it is "racist ". entire Youngstown community. ceives. Nor would it be fair," he added, "to demand licensees to respond to each They made their remarks a week ago unsubstantiated charge...." (Oct. 17) in an interview on Black "Furthermore," he said, "the com- News, a half -hour news program done by and for blacks that is Cleveland outlets mission is forced to look with disap- broadcast by WTTG(TV) proval uopn the lodging of a number of Saturdays Washington. survive protest identical charges without factual detail The program did not exempt the station from the against the licensees of a number of epithet of racism that FCC's Walsh contends different and independent stations. It Mr. Stone applied to the networks and black coalition's charges seems unlikely that each of the licensees white news commentators. "You should be on every night at 6 o'clock giving are unsubstantiated you allege has violated its duties to serve the public interest would have done so the news," Mr. Stone said to the pro- in exactly the same manner." gram's anchorman, Don Alexander. The FCC staff has affirmed its renewal He characterized television as "elec- of the licenses of a number of Cleveland tronic minstrelism " -blacks singing and radio and television stations that had FCC probes charge of dancing on television. There is no in- been the object of a protest of a group depth analysis of the growing problems of Cleveland area blacks. Broadcast unauthorized transfer of the black community, he said. Bureau Chief Francis R. Walsh said the The FCC has designated the license - Mr. Wright, who has played a key group had not presented any factual renewal application of wt-ux(AM) role in the growing effort on the part allegations against each of the stations Baton Rouge for hearing to determine of blacks to protest the license -renewal on which the commission could act. if licensee, Capital City Communica- applications of stations they feel are not The Cleveland group-an ad hoc co- tions Inc., transferred its control of the serving their interests, said there is a alition of black organizations and the station without commission consent. need for blacks behind the cameras as National Association of Black Media The commission said it has informa- well as in front of them, "projecting out Producers -had asked the commission tion which "raises a number of serious to the black community." to defer action on the stations' renewal questions [of] whether the applicant At one point, the two suggested that applications until the stations complied possesses the qualifications to be or to the blacks' willingness to work within with a series of 11 demands the group remain a licensee ..." These questions the system to effect changes in broad- had issued. concern whether the station was con- casting may wear out. Mr. Wright said The informal complaint, received by trolled by someone other than the he is "using federal communications the commission on Oct. 5, five days licensee-"financial arrangements under law" in an effort to open the media for after the renewal date for Ohio stations, which WLUx has and will be operated" expression of diverse views. was aimed at "WKYC- Television and -whether the licensee filed timely and "If I don't get satisfaction" that way, Radio, WJW-Television and Radio, accurate ownership reports, and whether he said, "there has to be other means." WEWS- Television, WUAB- Television, the performance of transmitter opera- And Mr. Stone noted that history is WGAR -Radio, WHK- Radio, WERE - tions and operating log entries were filled with "violent actions" taken "to Radio, [and] WIXY- Radio." made by a properly licensed radio redress grievances." Mr. Walsh, in a letter to Charles operator. However, in answer to a question Cook, chairman of the ad hoc coali- from Mr. Alexander, he said, given the tion, noted that the commission staff opportunity to appear on the air, blacks had already granted the renewals of Network viewing up -NBC should take it. He said there is now no WERE- AM -FM, WGAR- AM -FM, WHK(AM), The level of network -TV viewing is "assertive" black point of view on tele- WJW- AM -TV, WEWS -TV, and WKYC -TV. rising, according to NBC researchers. vision. He dismissed the blacks who Action on the renewal applications of Based on a comparison of the Fast now do commentary as "Uncle Toms ". wtxy and WKYC -AM -FM have been de- Nielsen report for the week ended Oct. Mr. Wright also indicated that he is ferred for reasons not related to the 11 with the same week a year ago, NBC considering a new approach to the complaint, while WUAB -TV is operating reported that viewing on the three TV problem of obtaining more programing under program -test authority and, thus, networks was up 2.3 rating points for aimed at blacks -one that leads through has no renewal application pending. the week, which represent approximately the rating services. Ratings, he said, The renewals had been granted de- 2,250,000 homes. "are a bunch of garbage."

BROADCASTING, Oct. 26, 1970 45 Rand criticizes FCC's CATV approach

UHF protection, public- dividend plan faulted in two reports; FCC delays CATV comment deadline

The FCC's approach to CATV regula- a business administrator (master's de- range from 29% to 60% of TV homes. tion is backward, two Rand Corp. re- gree from the University of California Ultimately, he estimated, a nationwide searchers said last week. at Los Angeles) and an economist (a penetration of from 40% to 45% is The growth of cable TV is going to Ph.D. from Princeton University). He indicated. have its greatest impact on the one or joined the Rand Corp. in 1966. The loss of audience is economi- two TV stations in smaller markets, Dr. Johnson, whose report is en- cally greater to the losing station than said Dr. Rolla Edward Park. And the titled "Cable Television and the Ques- the gain is to the distant station. There- most vulnerable, he said, are the UHF tion of Protecting Local Broadcasting," fore, the total TV station audience stations. is a senior economist at the California value will be decreased by cable TV Thus, he commented, the commis- think -tank. He was research director growth. sion's policies aimed at protecting UHF of President Johnson's Task Force on Because the loss of audience by stations in the top -100 markets and Communications Policy in 1968. He is smaller stations will be more severe, permitting a more liberal approach on the director of the Rand cable -TV proj- this will affect their local programing. CATV in the smaller markets are upside ect, which was financed initially with a down. $165,000 Ford Foundation grant. More Dr. Johnson, using Dr. Park's find- And the FCC's public-dividend plan recently, the project received $500,000 ings, concluded that there are better has "serious drawbacks," according to for a three -year period from the John ways to proceed than the FCC's Public Dr. Leland L. Johnson. It doesn't pro- and Mary R. Markle Foundation. Dividend Plan, which proposes among tect the smaller- market stations from Three CATV reports have been is- other thing to permit CATV systems the impact of CATV, Dr. Johnson ob- sued by Dr. Johnson and his colleagues. to import distant signals in return for served, and it carries the "danger" of The first, last January, was Dr. John - payment of a copyright fee to be levied making broadcasters "increasingly de- sons' study on federal regulation; the by congressional legislation and pay- pendent on revenues generated from second, last May, was by Richard A. ment of 5% of their subscriber revenues advertising on distant signals and dull- Posner on federal regulations, and the to the Corp. for Public Broadcasting. ing their incentives for doing an effec- third, last month, was by Nathaniel E. The commission also proposes to per- tive job of local broadcasting." Feldman, on local program origination. mit local TV stations to substitute their The two reports, submitted to the Overall, Dr. Park found that station own commercials for the advertising of commission last Thursday (Oct. 22), revenue (related to local audience only) distant stations carried by the cable came almost at the same time that the is reduced 18% by cable TV. There is, system. FCC unexpectedly issued a 60 -day ex- he emphasized, considerable variation Dr. Johnson suggests that a "direct - tension on the deadline for comments among markets and kinds of stations. compensation" plan is better. This on its various facets of its CATV in- For example, he noted, stations in the would require cable operators to re- quiry, including its public dividend top-50 markets are expected to lose, on compense local TV stations in accord- plan. the average, 15% of their revenues, but ance with actual audience loss caused by Only a day before the Oct. 22 dead- stations in the 151st to 200th markets the cable system. line the commission authorized a new will probably lose 56% of their rev- He also posed the possibility of per- cutoff date of Dec. 7 for comments, and enues. mitting unrestricted CATV growth Jan. 8, 1971, for reply comments. The Among other factors, Dr. Park as- which would result, he said, in TV action was announced Oct. 22, the pre- signed program "attractiveness" indices stations in smaller markets either going vious deadline, and was taken at the to his calculations. This shows, he said, out of business or becoming satellites request of the Ford Foundation and the that a network program broadcast by a of major- market stations. But this, he Corp. for Public Broadcasting, the com- UHF station is only half as attractive as commented, would result in the loss of mission said. The Ford Foundation is the same program carried on a VHF local programing for the public. In that one of the underwriters of the Rand station. case, he said, the FCC should require Corp. studies on CATV. Some of Dr. Park's other findings: that cable companies make available The commission inquiry deals with CATV's ultimate penetration will to the local station free of charge any ideas for developing federal CATV leg- local programing the CATV system islation, diversification of CATV own- originates. ership, the extent of federal, state and Macdonald wins cable award "In this way," he said, "viewers de- local regulation and technical stand- Representative Torbert H. Macdonald pendent on over -the -air service would ards for cable systems. (D- Mass.), chairman of the House Com- continue to receive some local program- Commissioner Robert T. Bartley was munications Subcommittee, last week ing." the only commissioner dissenting to the was presented with a special "Congress- Dr. Johnson was concerned about new deadlines. man of the Year Award" by the New the commission's inclusion of non- Dr. Park's report, "Potential Impact England Cable Television Association. commercial TV stations in its rules for- of Cable Growth on Television Broad- NECTA president George L. Sisson Jr. bidding joint ownership in the same casting," is an econometric study, using made the presentation to Mr. Mac- market. Noncommercial stations should a computerized "impact" model that donald, the featured speaker at the be exempt from this ban, he said, but utilized confidential financial reports NECTA- sponsored industry conference at the same time, any cable system from the files of the FCC. These reports in Springfield, Mass., for "outstanding owned by an educational -TV station were not seen by the researcher. contributions to the communications should be required to carry at least one Dr. Park is an engineer (B.S. from industry." outside noncommercial station in addi- the California Institute of Technology) tion to the local outlet.

46 (THE MEDIA) BROADCASTING, Oct. 26, 1970 A dent in conglomerate study?

Big firms may get task force to drop question designed to assess 'public- interest benefits'

Broadcast -industry representatives ap- to make a case for the benefits to be review of the questionnaire "within two pear to have won a point in a dispute derived from conglomerate ownership or three weeks." with the FCC staff on a questionnaire "and don't want to take it." If the ques- At that point, the commission, if it the commission intends to use in its tion were not asked, he said, "you might approves the questionnaire in its revised study of the effects of conglomerate want it." form -it has been modified as a result ownership of broadcast stations. Li- However, Mr. Sheftel, picking up a of informal meetings between the com- censees receiving the questionnaire may suggestion of Mr. Fletchei s, asked Mr. mission staff and the industry commit- not be required to list the public- interest Stephens after the meeting if he would tee -will distribute it to some 50 con- benefits that are attributable to common consider making the question `optional." glomerates holding broadcast licenses. ownership of broadcast and nonbroad- And Mr. Stephens later said he is "con- The companies to receive the question- cast interests. sidering some modification of the ques- naire have not yet been finally decided. This achievement -to some observers, tion" and that "one possibility is to Mr. Stephens last week said that those an unusual one to seek -emerged from make it voluntary." He expects to dis- receiving the questionnaire will be given a meeting Wednesday between members cuss the matter further with Mr. Sheftel staggered deadlines for responding. of the commission's conglomerate study this week. Some questions are to be answered task force and the industry committee One point pressed by the industry within 30 days, others within 120 days that advises the Office of Management committee on which Mr. Stephens re- and the remainder within six months. and Budget in connection with its refused to yield last week involved a However, he said that the networks, be- sponsibility for clearing government question dealing with communications cause of their size and the number of forms issued to broadcasters. between parent companies and their employes involved in networking and Industry representatives have in the subsidiaries. The question seeks corre- station management, may be given up past held that common ownership of spondence during the period Jan. 1, to eight months if they request it. broadcast and nonbroadcast interests 1967, through Dec. 31, 1969, which Last week's meeting of commission have led to public-interest benefits would show the parent's influence on task force and the industry committee through the strength that kind of owner- programing and budgetary decisions of with Mr. Sheftel was the second one ship has given the stations. But industry the stations and which might indicate they have held on the questionnaire. As advisory committee members last week whether the stations are used to advance at the first one, in September, Albert made it clear they did not want to ad- the commercial and other interests of Kramer, director of the Citizens Com- dress themselves to that question, at the parent or nonbroadcast subsidiaries. munications Center, was present and least not at this stage of the conglom- Howard Monderer, NBC's Washing- participated in the discussion. erate inquiry. ton attorney, said the file search that would be required would be "too bur- "This imposes a burden of defense 22 of 25 trainees get on these conglomerates before we know densome." Mr. Fletcher expressed a what deficiencies are found by the com- preference for specific questions. jobs, CFWC reports mission to exist," said Washington com- But Mr. Stephens said the question Film munications attorney Frank Fletcher, had already been redrafted in an effort Elbert Sampson of the Community li- Workshop Council in New York told who is chairman of the advisory com- to sharpen its meaning and help broadcasters in Atlanta last week that mittee. "If we undertook this I can con- censees avoid submitting material not in the last six months his organization ceive of a burden of years of prepara- needed. He said he knew of no way the has trained 25 disadvantaged youths and tion to give the full story of operating question could be changed further and placed 22 with TV stations (BROADCAST- broadcast properties in the public in- still elicit the required information. ING, Feb. 23 seq.). terest." That dispute and one or two other et minor ones were left to Mr. Sheftel for Of the three still without jobs, he Louis Stephens, director of the com- resolution. He expects to complete his told a National Association of Broad- mission's conglomerate study task force, said the question was included because the notice of inquiry which led to the questionnaire said it was aimed at determining "the possible benefits as well R. C. CRISLER & CO., INC. as the detriments" of conglomerate ownership of broadcast stations. And the BUSINESS BROKERS, FOR C.A.T.V., TV & RADIO PROPERTIES "best source of information of the bene- LICENSED SECURITIES DEALERS fits to the public," he said, "are the con- UNDERWRITING - FINANCING glomerates themselves." The OMB officer who participated in CINCINNATI - the meeting, Harry Sheftel, expressed Richard C. Crisler, Ted Hepburn sympathy for the broadcast -industry 36 East Fourth Street, 45202, phone (513) 381 -7775 representatives in their uncertainty as to the kind of response to make to what, TUCSON - Edwin Richter he said, was a very difficult question. G. Jr., Frank Kalil, H. Lee Druckuran POB 50544, 85703, phone (602) 622 -3336 But he also expressed some bemuse - ment at the attitude of the committee members who are given the opportunity

BROADCASTING, Oct. 26, 1970 47 casters regional meeting, two have "per- women in executive positions should news correspondent, described her ca- sonal" problems. But the third, he said, fight for equal money for women and reer as a young, black female news cor- is having difficulty being hired by broad- equal job opportunities. Those on respondent and what she termed indig- casters because he is white. All the camera, she told the luncheon meeting, nities suffered from racists, fellow re- others are black. should produce stories on women who porters and television viewers. CFWC, funded by grants from have fought and won battles in their She told an audience of 121 women foundations and government, hopes to particular fields. and a few men how she received from turn out 45 trained TV film technicians Those in advertising should work "a fan" a shoebox filled "with human this year, Mr. Sampson said. He added toward ending what she termed "in- feces "; how a male reporter stepped that the council will need support from sidious subjugating sex commercials." on her instep and broke it; of threats the broadcast industry. "Commercials," she added, "have ruined from the Ku Klux Klan, and of having us more than any single thing in the a Secret Service man refuse to accept AWRT gets the message: country." her press credentials. Miss Murray ABC news correspondent Marlene added she did not know whether some Women of world, unite! Sanders outlined the history of women of the incidents related were because she Women must stop fighting and corn - in the news media from Nellie Bly to was a newswoman, black, female or all peting among themselves and become a Pauline Frederick. Even today in broad- three. united force for equality, an ABC ex- casting, she said, women are given the Lucy Jarvis, NBC-TV producer, ecutive told the New York chapter of "fluff' stories, although they have proven speaking from the floor, urged the American Women in Radio and Tele- they can cover hard news. "It never group to redefine its obligations And vision last Wednesday (Oct. 21). ends," she told AWRT members. "It's then "make ourselves felt and heard Mary Jean Parson, ABC associate still going on." as a strong body and as a professional director, corporate planning, said Joan Murray, WCBS -TV New York group." fOCUSOnfinance

cents a share, from $3,700,000, or 50 earnings from operations and net earnings for the nine morphs would be 51.70 and 51.84, and for the ABC earnings dip cents a share in the similar period of nine months of 1969. 51.66 and 51.91 per share, 1969. He said the decreased operating respectively. "Adjusted for the 3 -for -2 stock split in December by $1 million earnings "reflected mainly the disap- 1969, pointing results of two recently released Bleak 9 -month report motion pictures, "Too Late The Hero" Cox reports increases and "Suppose They Gave A War And blamed on two films; Nobody Came." in income, revenues ABC -TV feels `pinch' Mr. Goldenson said that in broad- Cox Broadcasting Corp., Atlanta, re- casting, ABC-TV "felt the pinch of the ported gains last week for both the third ABC Inc., New York, last week re- general economic uncertainty," but that quarter and the first nine months of ported net earnings for the first nine "the other broadcast operations showed 1970. months of the year decreased by slightly improvement over the like period of last Net income for the three months more than $1 million from the corre- year." ended Sept. 30 rose 5% to $1,503,001, sponding period of 1969. For the first nine months ended or 26 cents a share, compared with Leonard Goldenson, president, said Sept. 30: $1,428,153, or 25 cents a share, a year 1970 1969 earlier. Operating revenues for the third there were capital gains in both periods, Earned per share' S 2.00 S 2.10" resulting mainly from the sale of foreign Pre -tax earnings 29,085,000 29,600,000 quarter rose 11% to $15,250,989, Net income 14.235,000 15,300,000 against revenues of $13,791,809 for the investments. These amounted to $1,- Capital and non- 135,000 in the 1970 period and $2,- recurring gains, net, comparable 1969 period. after taxes 1,135,000 2,150,000 For the nine months ended Sept. 30, 150,000 in 1969. Notes: ABC reports gross -revenue figures of fiscal - He noted that third -quarter operating year's end only. net income increased slightly to $5,495; 'Assuming full conversions of convertible deben- 404, equal to 95 cents a share, against earnings dipped to $3,010,000, or 42 tures. and exercise of stock options, fully diluted $5,494,928, or 95 cents a share, for the like 1969 period. Operating revenues rose 4% to $46,698,892, compared with kápid -Q $44,758,801 in the January- September 1969 period. 7pe J. Leonard Reinsch, president, said increasing costs of programing and re- Cartridge lated services continued to affect operating margins in Cox's largest division, equipment broadcasting. But revenues for the division increased 3% in the third quar- Automatic fast -forward rapid cue Latest integrated circuitry - ter. This is attributable, he said, to - minimizes wait between messages most compact recorder - strong performances by the firm's radio Exceeds all NAB standards reproducer available stations. without relays Proven servo -controlled drive Full logic switching - Cox's Bing Crosby Productions reve- Desk -top or rack -mount Stereo or monaural nues also rose, Mr. Reinsch said. Pro- duction of an original film for ABC-TV VISUAL ELECTRONICS CORPORATION 356 W. 40th St., New York, N. Y. 10018 (212) 736.5840 and presentation of "World Series of Golf" also contributed significantly to

48 BROADCASTING, Oct. 26, 1970 the division's revenues during the third be able to deliver the Muzak service to Pacific and Southern Broadcasting Co., quarter, he said. subscribers by cable, and to cable sub- New York -based group broadcaster, last For the nine months ended Sept. 30: scribers either selectively or as a gen- week reported a net income increase of eral service. He noted that the 52% to $936,159 in the nine months 1970 1969 CATV Earned per share S 0.95 $ 0.95 combination of Muzak in homes and ended Sept. 30 as compared with Operating revenues 46,698.892 44,758,801 apartments was feasible. Over 90% of $617,533 for the like 1969 period. Net income 5,495,404 5,494,928 Average shares its current business is industrial, he said, Gross revenues at $9,937,768 were outstanding 5,789,000 5,786,000 because the cost of private lines makes 15% higher than 1969's $8,649,540. delivery of the service to homes and Earnings per share on a primary basis apartments economically unfeasible in were 58 cents for the first nine months Comsat reports bright most cases. of 1970, compared with 38 cents during financial picture A spokesman for the Wrather Corp. the like 1969 period. said that Muzak was bought from for- For the nine months ended Sept. 30: Communications Satellite Corp., Wash- mer U.S. Senator William Benton of 1970 1969 ington, has reported that net income Connecticut in 1957 for $4,150,000. Earned per share S 0.58' S 0.381 Net sales 9,937.768 8,649,540 and operating revenues continue up- Edwin Tornberg & Co., New York, Net income 936,159 617,533 ward and declared its first quarterly served as broker in the Teleprompter - Average shares outstanding 1627,000 1,627,0001` dividend of 121/2 cents per share. The Wrather negotiations. 'Primary figure used. Diluted figure Is 48 cents long- awaited initial dividend will be for 1970 and 31 cents for 1969. payable Dec. 14 to stockholders of Primary figure used. Diluted figure for 1970 is Company reports: 1,937.000 and for 1969, 1,965,000. record Nov. 13. Reporting third quarter and nine American Television & Communica- Meredith Corp., Des Moines, Iowa, months figures, Comsat boasted an in- tions Corp., Denver -based group CATV publisher and group broadcaster, re- crease in profits from $1,446,000 or 14 operator, reported increased revenues ported declines in both revenues and cents per share for the third quarter of and smaller net loss for the year ended profits for the first quarter ended Sept. 1969 $4,271,000 or 43 cents per June 30: 30, and anticipates a continued down- to 1970 1969 share for the same quarter this year. Loss per share (S 0.21) (S 0.37) ward trend, with earnings for the first For the nine months ended Sept. 30: Revenues 8,232,070 6,038.728 half predicted substantially below the Operating costs 4259,886 3.013.274 $1.62 per share earned last year. 1970 1969 Cash flow 2,692,584 1,730,553 Earned per share 5 1.16 S 0.49 Net income (28,516) (418.230) Meredith attributed a decline of Operating revenues 49,937,000 33,528,000 Average shares 8.5% in revenues and 65% in net in- Net income 11,590,000 4,947,000 outstanding 2606,359 1.719,070 Note: 1970 net income does not reflect federal income to its magazine publishing inter- come tax benefit applicable to utilization of loss ests which were affected by lower ad- carry- forward. Extraordinary tax credit totalled 6148,- 900; allowing net Income of $120,384 after tax vertising revenues, declines in news- Muzak is in tune with benefit. Teleprompter on merger Gannett Inc., Rochester, N.Y., news- An agreement in principle has been paper chain and group broadcaster, re- reached for the acquisition by Tele- ported record increases for the nine How to protect prompter Corp., New York, of Muzak months ended Sept. 27 as revenues and profits by International, a wholly owned subsid- were boosted 6.9% yourself iary of the Wrather Corp., Beverly 12.2 %. Hills, Calif., it was announced last week Third - quarter net income rose against by the companies. 21.4 %, the company reported, to $2,600,290 from in 1969, The acquisition would be made $2,142,166 and total revenues rose 6.4% from through an exchange of Teleprompter Broadcasters Earnings common shares for the stock of Muzak. $36,276,337 to $38,588,002. per share for the quarter were $0.37 Though no price was revealed, it is esti- Liability losses mated that the transaction could amount compared with $0.30 fpr the same period last year.. to $22 million. For the nine months ended Sept. 27: The consummation of the project is Figure out what you could afford 1970 1969 to lose, and let us insure you subject to the completion of a definitive Earned per share E 1.03 $ 0.89 agreement and approval by the Tele- Revenes 114,912,926 107.504,065 against judgments over that Net income 7,303,860 6,343.008 prompter board of directors and share- Average shares amount. We're experts in the holders. outstanding 7,112.276 7,109.685 fields of libel, slander, piracy, Muzak supplies functional back- Note: 1969 figures reflect extraordinary loss of $166,685 on sale of subsidiary. invasion of privacy and copyright. ground music to offices, factories, ho- and Western Industries Inc., New tels, restaurants and other commercial Gulf We have 5 U. S. offices so we're and industrial establishments. Wrather York, owner of Paramount Pictures, instantly available for consultation New York, reported its net income de- produces and owns the Lassie TV series in time of trouble. Drop us a line, clined 37.8% in the fiscal year ended and other TV properties, and operates last July 31. and get full details from our the Disneyland hotel in Anaheim, Calif. For fiscal 1970, G &W's net income nearest office. Irving B. Kahn, chairman and presi- dipped to almost $44.8 million or $2 a dent of Teleprompter, a leading CATV share, from $72 million, or $3.15 a operator, said the acquisition "would Employers Reinsurance Corp., share in fiscal 1969. open wider markets for the Muzak 21 West 10th, Kansas City, For year ended July 31: services via cable TV and would be a Missouri 64105. Other U. S. first step in the long -range broadband 1970 1969 Primary earnings offices: New York, San communications plans of Telepromp- per share $ 2.00 5 3.15 Revenues 1,630,000,000 1,564600600 Francisco, Chicago, Atlanta. ter." Net income 44,771,000 72,050.000 Mr. Kahn said Teleprompter would Shares outstanding 19,547.000 21605,000

BROADCASTING, Oct. 26, 1970 49 stand sales, higher costs of promotion announced cancellation of its acquisi- Under the terms of the new agree- and the continued inflationary pres- tion of U.S. Media International Corp., ment, U.S. Media will return to Sher- sures. New York. wood substantially all of the approxi- For the three months ended Sept. 30: The agreement between Sherwood mately 300.000 Sherwood shares is- 1970 7969 and the media -buying service, U.S. sued and U.S. Media will pay Sherwood Earned per share S 0.37 $ 1.04 Media, announced at the beginning of $500,000 at the closing of the deal and Revenues 34,171,389 37,350,850 Net income 1,017,852 2,910,108 1970 (BROADCASTING, Jan. 12), was deliver $1,500.000 in promissory notes. Average shares cancelled "due to the unique expertise In addition, an outstanding promissory outstanding 2.743.734 2.785,543 required to develop further the expand- note of Sherwood for $750,000 will be Sherwood Diversified Services Inc., ing media buying and sales services." cancelled. When the purchase of U.S. New York, diversified firm active in Sherwood said. Both agreed, Sherwood Media by Sherwood was announced last film editing and distribution, last week added, that U.S. Media should continue January the cash value was set at $8.5 reported record sales and earnings for as an independently owned and oper- million. the six months ended Aug. 31, and also ated entity. For the six months ended Aug. 31:

The Broadcasting stock index A weekly summary of market activity in the shares of 104 companies associated with broadcasting. Approx. Total Market Shares Capitali- Stock Ex- Closing Closing Closing 1970 Out zation symbol change Oct. 22 Oct. 15 Oct. 8 High Low (000) (000) Broadcasting ABC ABC N 253/4 27Y: 28Y: 391/4 19% 7,073 202,429 ASI Communications O 21 21 21 7 2% 1,789 4.473 Capital Cities CCB N 271 29 291/4 361/2 191 6.061 175,769 CBS CBS N 291 29,4 32 491/2 231 26,512 805,169 Corinthian CRB N 261/2 27í's 291/4 33% 19% 3.381 98.455 Cox COX N 18 197s 191/4 24% 101/4 5,789 96,966 Gross Telecasting GGG A 11% 12 123/4 171/4 93/e 803 9.435 Metromedia MET N 161 18 16% 22Ye 91/4 5,733 103.882 Mooney O 61 6% 7 811. 41 250 1,813 Pacific & Southern 0 141 14% 15 23 71/2 1,636 22,086 Rahall Communications O 14 13í'e 18 161 6 1,040 13,260 Reeves Telecom RBT A 3% 3% 4 15Ys 2 2,288 9,999 Scripps- Howard O 181 181 183/4 24 151 2,589 48,544 Sonderling SDB A 25 25 25 34% 101/4 991 24,032 Starr SBG M 8% 8% 91 18 7% 461 4,034 Taft TFB N 21V 22 Ye 22 293/4 131/2 3.712 79,326 Total 70,108 1,699,672 Broadcasting with other major Interests Avco AV N 111/4 11'/e 12Yi 251/4 9 11,469 160,566 Bartell Media BMC A 51/2 5 Y 6% 14 31/4 2,254 15,778 Boston Herald -Traveler O 301/2 311 33 43 25 574 18,081 Chris -Craft CCN N 7 7 74's 111 41/s 3,660 28,804 Combined Communications O 111/2 91/4 9 161 6 1,945 14.101 Cowles Communications CWL N 41/4 41 4% 10% 31/4 3,969 17,305 Fuqua FGA N 113/4 13 133/4 313/4 7 6,190 86,660 Gannett GCI N 271/4 27% 271/4 291 181/2 7,117 185.042 General Tire GY N 18% 19 19 20 Ye 121/4 18,434 313,378 Gray Communications O 51/2 5% 51 71/e 4 475 2,612 Lamb Communications O 3 3Ye 3% 6 2 2.650 7,950 Lee Enterprises LNT A 161/4 16% 17% 201/4 12 1,957 31,312 Liberty Corp. LC N 16 161 171 211 13 6,744 123,887 LIN O 6% 6 6Ye 11 31 2.244 16,269 Meredith Corp. MDP N 19% 221 271/4 44% 18 2,779 74,338 Outlet Co. OTU N 13 131 13% 173/4 10 1,342 17,782 Plough Inc. PLO N 661/4 69 73i'e 85 55 6,883 478.369 Post Corp. 0 10 91/4 101 171 8 713 7,130 Bidder Publications 0 14% 151/4 153/4 22 91/2 6,217 90.147 Rollins ROL N 243/4 24% 23 40% 19% 8,044 185.977 Rust Craft RUS A 251/4 261/4 271/2 321/4 181 1,159 26,947 Storer 58K N 21 231/4 23 301/4 14 4,223 101,352 Time Inc. TL N 341 34/ 341 431 251 7,257 250,367 1/4 Trans -National Comm. 0 Y. AS 41 1 1,000 750 Turner Communications 0 3 3 3 83/4 27s 1,328 3,652 Wometco WOM N 1744 17 171/2 201/4 1314 5.817 106,160 Total 116,444 2,364,716 CATV Ameco ACO A 654 63/4 71/e 16 4 1,200 8,832 American TV & Comm. 0 141/4 151/4 16Y: 221/4 101 1,775 28,400 Burnup & Sims O 24% 261/4 23% 263/4 14 873 20,079 Cabiecom- General CCG A 131/4 131/2 131/4 23% 71/4 1,605 21,654 Cable Information Systems O 31/2 3% 4 13 Y. 955 2,865 Citizens Financial Corp. CPN A 121/4 121 121 171 93/4 994 11,680 Columbia Cable 0 93/4 101/4 101 151 63/4 900 7,650 Communications Properties 0 7 71/4 71 101 6 644 4,907 Cox Cable Communications 0 157e 161/4 16% 24 12 3,550 59,463 Cypress Communications 0 81/4 81/4 81 173/. 6 1,887 16,040 Entron ENT A 31/4 33/4 31 8Ye 2 Y 1,320 4,620 General Instrument Corp. GRL N 161/4 17 17 30% 111 6.250 117,188 Sterling Communications O 4 47s 41/4 71/4 3 1,100 5,225 Tale- Communications 0 121 12 111A 203/4 9 2,704 30,420 Teleprompter TP A 693/4 74 751/4 1331 46 3,100 246.047 Television Communications O 61/2 71/4 8 183/4 51 2,816 23.936 Vikoa VIK A 8% 9% 103/4 271 61/4 2,316 23,739 Total 33,116 602,633

50 (FOCUS ON FINANCE) BROADCASTING, Oct. 26, 1970 1970 1969 payable Dec. 15 to stockholders of rec- company said. to a lower loss by its Earned per share $ 0.42 $ 0.32 ord Nov. 16. subsidiary, Revenues 8,190,000 4.562.000 Northeast Airlines Inc. Net income 591.000 357.000 For the six months ended Sept. 30: This improvement in nine month op- Note: Does not include operating results of U.S. Media. 1970 1969 erations, however. was significantly off- Earned per share 5 1.07 S 1.08 set by increased income tax, the gen- Taft Broadcasting Co., Cincinnati -based Revenues 26.132.756 26.620.255 eral slow down in overall economic Net income 3,955,375 3,932.681 group owner, reported a slight slump activity and the effect of the General in revenues and small gain in net in- Storer Broadcasting Co., Miami Beach, Motors strike. come for the first half of fiscal 1970. last week reported a slight increase in For the nine months ended Sept. 30: First reported broadcast division's re- earnings for the nine months of 1970 1970 1969 a loss level the third sults continue to "reflect the general and lighter for Earned per share $ 0.83 $ 0.78 softness in the nation's economy." quarter, as compared to similar periods Gross broadcasting revenues 45,182,000 46,720,000 also declared a last year. in nine month Taft's board regular Improvement Broadcasting profit 12.424,200 13,400,000 quarterly dividend of $0.15 per share net earnings was principally due, the Net income 3.498,000 3,274,100

Approx. Total Market Shares Capitali- Stock Ex- Closing Closing Closing 1970 Out zation symbol change Oct. 22 Oct. 15 Oct. 8 High Low (000) (000)

Programing Columbia Pictures CPS N 111e 121/2 121/2 311/2 83'a 5,942 86,159 Disney DIS N 116'/e 116 1153/4 158 891/4 5,894 722,722 Filmways FWY A 7/ 81/4 914 181/2 5Ye 1,842 16,799 Four Star International 0 13/4 2 2 4 11/2 666 1,332 Gulf & Western GW N 16 161/2 18 201/4 91/2 15,362 266,838 Kinney National KNS N 281/4 29 281/4 36 20/a 10,402 297,705 MCA MCA N 21 22% 231 253/4 111/4 8,195 190,534 MGM MGM N 141/4 15 17 291/4 121 5.883 105,894 Music Makers Group O 21/4 21/4 21/4 9 21/4 589 1,473 National General NGC N 161/4 161/4 16% 201/4 9 4,910 84,698 Tele -Tape Productions O 2Y4 21/4 21/2 61/4 2'/e 2,183 7,640 Transamerica TA N 131/2 131/4 1434 26% 111e 63.630 1,018,080 20th Century-Fox TF N 9'/e 10 101/4 201/2 6 8,562 85,620 Walter Reade Organization O 31 344 33/4 131 2% 2,414 9,053 Wrather Corp. WCO A 81 91/2 81/4 101/4 4/s 2.211 14,637 Total 138,584 2,909,184

Service John Blair BJ N 151/4 16 163/4 231 101/4 2,598 39,620 Comsat CO N 451/4 471/4 42 573/4 25 10,000 448,700 Creative Management' CMA N 121/4 111. 11 1412 41/2 1,182 10.343 Doyle Dane Bernbach O 21 201/2 213/4 241/2 14 1,924 41,366 Foote, Cone & Belding FCB N 814 814 8% 121/4 71/4 2,175 17,661 Grey Advertising 0 91/4 91/4 91/4 131 61/4 1,207 10,863 LaRoche, McCallrey & McCall 0 81/2 8% 9 17 81/2 585 5,265 Movielab MOV A 3 V 31/4 31/4 71/2 2 1,407 2.983 MPO Videotronics MPO A 63/4 63'4 61/4 91/4 41/4 558 3,906 Nielsen O 36 363/4 361/4 42 261/2 5,299 178,841 Ogilvy & Mather O 23 231/4 241/4 223/4 15 1,096 21,920 PKL Co. PKL A 344 4 4Ye 12% 21 743 2,415 J. Walter Thompson JWT N 29 293/a 291/2 36 211e 2,746 71.396 Wells, Rich, Greene WRG A 121/4 134's 131/4 134'4 5 1,581 13,834 Total 33,101 869,113

Manufacturing Admiral ADL N 81 81/2 91/4 1411 612 5,158 47,041 Ampex APX N 171/. 181,4 1934 481 1212 10,874 209,325 CCA Electronics 0 21/4 21/4 23/4 5 11 800 2,296 Collins Radio CRI N 1514 161/4 16 371/4 9 2.968 48,972 Computer Equipment CEC A 43/4 5 51 121/4 31 2,406 11,717 Conrac CAX N 131/4 15% 1614 321 11 1,262 21,454 General Electric GE N 8511 8412 851/4 861/4 601 90,884 7,452,488 Harris -I ntertype HI N 49'/4 501/4 521/4 75 361/4 6,357 324,207 Magnavox MAG N 301/4 303/4 33V. 381 221/4 16,429 538,050 3M MMM N 891 891/4 891 1143/4 71 56,058 5,045,220 Motorola MOT N 461/2 47 451/4 491/4 31 13,334 640,032 RCA RCA N 231/. 231/4 261 341 1814 66,926 1,756,808 Reeves Industries RSC A 334 3% 3% 51/4 21 3,458 13,740 Telemation 0 13 131/4 13% 24 81 1,080 9,450 Westinghouse WX N 6214 643/a 641 693/4 531/4 39,803 2,542,218 Zenith Radio ZE N 31 31 Ys 33% 374/4 221/4 19,020 627,660 Total 336,818 19,290,818

Grand total 728,171 27,736,196

Standard & Poor Industrial Average 91.75 93.16 94.65

A- American Stock Exchange Shares outstanding and capitalization as of Sept. 24. M- Midwest Stock Exchange Over -the- counter bid prices supplied by Merrill Lynch, N -New York Exchange Pierce, Fenner & Smith Inc., Washington. 0-Over-the-counter (bid price shown) Now listed on ASE.

BROADCASTING, Oct. 26, 1970 51 fqu ip m e í f egi u e e ri ug

FCC transmissions" of the coded material 10 New York area TV stations and takes heat comply with the rule, the commission seven FM radio stations owned by off Digisonics said, it recognizes that, "under the cir- them. cumstances," full compliance may not The Port Authority action results always be possible. Accordingly, it monitoring firm said, from an agreement reached with the It gives "fairness" requires the temporary re- TV broadcasters all- industry committee 90 days to figure out laxation of the rule. in June 1967 to overcome the antici- how to cope with rules In dealing with the question of prior pated problem of interference with TV notification, the commission noted al- broadcasts in certain parts of the New legations that, under present practices York area, because of construction of The FCC has moved into the contro- followed by IDC and its client adver- the World Trade Center. versy over alleged rule violations in tisers, licensees do not have the option Nine of the 10 New York connection with International Digisonics area sta- of obtaining uncoded commercials. tions now transmit from the top of Corp.'s operation of an electronic sys- However, the commission does not the 1,250 -foot Empire Building. tern for monitoring TV commercials. State address directly the question of who, if Wxrv(TV) Paterson, N.J., currently The commission last week announced anyone, is responsible for prior notifi- transmits from 70 Pine St., New York. a 90 -day relaxation of a technical stand- cation. And officials said privately that The radio stations to be included in the ard that transmissions of some IDC - the present rules do not require such new installations are WABC -FM, WNYC- encoded commercials are said to have notification. FM, WOR-FM, WCBS -FM, WPIX -FM and exceeded. The commission said that, But last week's notice indicated that WNEW-FM, all New York. during the 90 -day period, it expects IDC notification should come from adver- and other interested parties either to re- tisers and agencies. It noted that li- solve the technical difficulties or to pro- censees who do not want to carry en- How AT &T views its pose some other permanent solution. coded material may be forced to do so However, in dealing with another lest they breach contracts with those role in space race aspect of the controversy over the IDC entities. Prior notice from them (rather operation, the commission rested with than from IDC), the commission added, Spokesman says company exhortation. It "strongly" urged that ad- would give broadcasters an opportunity vertisers and their agencies -rather than to negotiate for uncoded material. could run own satellite IDC -give "ample prior notice" to li- The commission said it was concerned after Comsat deal expires censees that they will be receiving en- with circumstances adversely affecting a coded commercials. licensee's ability to select program ma- AT&T may decide to go it alone and terial. Broadcaster Advertisers Reports and But since, "in this instance, a set up a complete owned -and- operated Audicom, both potential competitors of private business relationship between domestic -satellite communications sys- IDC in the electronic- monitoring busi- broadcaster, advertiser and advertising tern after its satellite- leasing arrange- agencies is ness, and the National Association of involved, an area in which ment with Comsat runs out in seven Broadcasters have filed pleadings with the commission is reluctant to interfere," years. the commission raising questions about the commission said, "we do no more, That possibility was raised last week the technical- standards violations and at this time, than strongly urge that by Richard Hough, vice president of prior notification. In additión, WTIC -Tv ample notice is given." AT&T's long -lines department, at a Hartford, Conn., had asked for a waiver IDC has told the commission that en- Washington press conference held last of the technical standards until it re- coded tape and film is identifiable by Monday (Oct. 19) to announce the ceives coded patterns that comply with reference to IDC coding in the leader. company's formal agreement to set up the standards (BROADCASTING, Oct. 19). IDC operates its monitoring service in a jointly- operated domestic-satellite sys- the The commission, which in May top 25 markets and says that "more tern with Comsat. Under the arrange- adopted the rules providing for elec- than 30 of the nation's largest television ment, Comsat would lease two satellites advertisers tronic monitoring, said last week "either are coding commercials. to AT &T, which would construct and because of faulty placement of the operate its own earth stations (BROAD- coded patterns on some filmed material, RCA wins pact for CASTING, Oot. 19). or other than the usual film -projector trade -center antennas AT &T and Comsat respectively filed alignment procedures followed by a few applications for approval of the satellite stations," the coded information may RCA Corp. has been awarded a con- and earth -station proposals with the be transmitted on scanning lines other tract of $4,071,000 by the Port of New FCC on Monday. than those specified in the rules. Some York Authority for the design and Speculation was that AT &T did not licensees, it added, claim they can only manufacturing of television and FM file for a complete system at the present transmit the encoded commercials, in antenna facilities to be placed atop the time because of anticipated difficulty violation of the rules. 1,350 -foot north tower building of the in securing approval from the FCC, The commission said that IDC has World Trade Center now under con- which has suggested it might bar the reported that it is working on both struction in lower Manhattan, it was company from owning satellites in an aspects of the problem and that no cases announced last week. effort to encourage free competition in have been reported of complaints by the James C. Kellogg 3d, chairman of the satellite- communications field. public about degradation of the trans- the bi -state agency, said RCA was the But Mr. Hough said anticompetitive mitted picture. lowest bidder. The contract calls for considerations were not at the forefront Although it expects licensees to "make building of a 365 -foot supporting mast of AT &T's decision to link up with every reasonable effort to insure that and antennas and transmission lines for Comsat at the outset. He cited Comsat's

52 BROADCASTING, Oct. 26, 1970 expertise with satellites as the control- NBC affiliates associations met in Wash- locations in the 7 to l2 -ghz band (as ling factor behind the move. ington last week with Comsat to dis- opposed to the presently occupied 4 AT &T said the jointly- operated sys- cuss, among other matters, the Comsat - to 6 -ghz). The affiliates contend that tem would be used as "an integral part AT&T satellite -system proposal (see transmitting in this band would neces- of the Bell System's nationwide com- page 52), future domestic -satellite sitate development of expensive new munications network" and would carry schemes, and Comsat's role in station equipment, involve losses in efficiency long- distance telephone and Picture - interconnection. and could produce attenuation of sig- phone calls, data services and "occa- And it was learned that, before Dec. nals during thunderstorms. They say sional television programing." The com- I, the three groups will participate in that development of equipment for the pany estimated its total gross investment an application to the FCC for approval I 2-ghz band could take four to six years. for the system at $64.9 million and its of a satellite ground station to be jointly They also point out that the Cana- annual operating costs at $46.6 million. owned by a group of as- yet -unspecified dian and NATO governments occupy It predicted the system -which would TV stations. The proposed location of a considerable number of terrestrial serve the continental U.S. and Alaska - the ground station was not revealed. microwave channels in the 7 to 12 -ghz could be ready for service 30 months The pilot -type project would be con- hand and are opposed to any satellite after receiving an FCC go- ahead. tingent upon some entity beaming pro- assignments below 10 -ghz. Mr. Hough said the company's programing to a satellite for transmission The affiliates are hoping to work out posal was "focused on the unique char- to the station and relay to the TV some sort of solution through talks with acteristics of satellites that will enhance stations. FCC officials. the diversity, flexibility and reliability of A. James Ebel, vice president and Although he personally feels that sat- our domestic communications network." general manager of CBS -affiliated KOLN- ellites represent the "best solution for The proposed system, he added, "is de- TV Lincoln, Neb., who has been acting interconnection in the long haul," Mr. signed to accomplish these objectives as ex- officio coordinator of the affiliates' Ebel also concedes that "nothing may while leaving the satellite field open to satellite explorations, said he and others come of what we're doing." other proposals that may promote the had been looking into station ownership public interest." of ground stations in any satellite inter- Distributor TV set sales As expected, in a covering letter ac- connection system for over three years. companying its satellite application, (The three networks have received lag behind 1969 Comsat told the FCC that it would file the results of a study by Page Commu- Distributor sales of black- and -white and "in the near future" for a separate, nications Engineers [BROADCASTING, color TV sets to dealers last month multiservice system to provide services Aug. 10] indicating that they could trailed September 1969 totals, the Elec- to other customers besides AT &T. interconnection cost effect considerable tronics Industries Association reported Comsat said it had been discussing com- by constructing either a satellite savings last week. munications needs with the TV net- or terrestrial hook-up system; however, ETA's marketing services department works, common carriers, the data in- the networks have not made the report said total TV -set sales of 1,077,835 were dustry, cable TV and others (see be- public and have not yet indicated down 11.5% from the 1,217,604 sold low), and would soon make concrete whether they will file an application for in September 1969, with black -and- proposals. a satellite system.) white sets off 13.9% and color sets off The five earth stations to be built and Mr. Ebel said the affiliates also had 20.3% on a year -to -date basis. operated by AT&T would be located at met last week with officials it the FCC Total radio -set sales, including auto, DeLuz, Calif.; Mena, Ark.; Hanover, and the Office of Telecommunications were down 18.9% on a year -to -date Ill.; Hawley, Pa. and Woodbury, Ga. Policy. One topic under discussion was basis. The company said that under its pro- frequency problems the affiliates (among EIA gave this year -to -date break- posal, other domestic communications others) feel are inherent in proposals down: common carriers lease could capacity to be considered next June at the Television in the system and, if they wish, use their Geneva meeting of the World Admin- 1970 1969 own earth stations in conjunction with istrative Radio conference, which will Color 3,236,842 4,062,244 Monochrome 3,171,341 682,045 the satellites. consider satellite frequency allocations. Total 8,408,189 7,744,289 The two satellites would be placed in Both the FCC and OTP are involved Radio synchronous orbit over the equator, in the formulation of U.S. proposals to AM home 3,407,289 4,302,493 south of the midwestern U.S. They FM home 2,144,820 2,743,942 be presented at the conference. Auto 6,336.381 7,612.455 would be identical and completely in- The FCC has proposed satellite al- Total 11,888,490 14,858,890 terchangeable; a third satellite would be maintained on the ground as a spare. The design of the satellites will be similar to the Intelsat IV series but will permit doubling their capacity. The than a o/ Con -Service satellites will also have special "beacon" antennas to permit experiments in higher /efrucfive frequencies around 20 and 30 -ghz. to !/roac/cadter3 and the (/roadcaetin, .. ndudtrl

TV network affiliates Ip HOWARD IH,e STA ponder satellite role Television network -affiliates groups have Brokers-Consultants not been napping while communications entities- including the networks 50 EAST 58TH STREET NEW YORK, N. Y. 12121 355 -0405 themselves -ponder the implications of satellite- communications technology. Representatives of the ABC, CBS and

BROADCASTING, Oct. 26, 1970 53 TV specialist group Records, wholly owned subsidiary of 31.468 khz sync signal. Generator sys- Decca. tem -which just received FCC type ap- sets November parley Although the demonstration was in proval- provides appropriate sub -har- The National Industrial Television As- black and white, developers said the monics for stabilization of audio and sociation, organized early this year to system will be available in either color video carriers to minimize co-channel "serve the professional needs of the or monochrome in about 18 months. It interference. Address: 6500 Tracor television specialist in business and in- is the latest in a growing line of video - Lane, Austin, Tex. 78721; phone (512) dustry," will hold its first annual con- recording systems for home and busi- 926-2800. ference in Washington Nov. 10 and 11 ness that already includes entries by Up-to -date converter C -COR Elec- in conjunction with the National Asso- such companies as CBS, RCA, ABC, tronics Inc., State College, Pa., has de- ciation of Educational Broadcasters' Avco, Ampex and Sony. veloped a UHF converter for antenna annual convention Nov. 8 -11. The system uses seven -inch and 12- site use in CATV systems with "all Working sessions will include "video inch recorded plastic foil disks contain- state -of-the -art features" believed now delivery systems," "dealer /distributor ing five or 12 minutes of moving pic- available. Converter-model CVR -P- services," "video program design," tures and sound information. It is provides conversion of a single UHF "technical systems design," "video util- attached to the television antenna channel to a specified VHF channel. ization" and a joint meeting with terminals. Price is $970 (with UHF preamplifier, NAEB's industrial and military -training Tentative prices are $150 for a player $1,110). Write C -COR at 60 Decibel professional emphasis group. with manual record changer and $250- Road, State College, Pa. 16801. Phone Attendance is open to all interested $300' for an automatic changer model, (814) 238 -2461. both just somewhat larger than a con- persons. Preregistration should be sub- Remote radio A portable two -way ventional long- playing sound record mitted by Nov. 1; members $15, non- FM radio, using the UHF band and de- player. Disks will about the same members $35. Contact NITA secretary cost signed specifically for remote broadcast price as a long- playing record. Accord- at P.O. Box 262, Maplewood, N.J. use is now available from Micro Com- ing to the producers, the system can be 07040. munications Co., Denver, Colo. The adapted to any TV system. Microcom MCP -6B -EA covers the The video disk playback system has range of 100 to 5,000 hz, according to Another firm unveils no turntable, but a stationary platter, the manufacturer. video playback system and uses a hub carrier to hold the disk. A thin cushion of air, forming between A new video disk playback system, de- the disk and the. plate, turns the disk Move 25 -ton stage? veloped by British Decca, and Teldec at a high rotating speed. and AEG -Telefunken, both West Ger- Just get your bearings many, was demonstrated last week (Oct. With the help of 18 air bearings made 19 -21) in New York by London Technical topics: by Rolair Systems Inc., Santa Barbara, Mono monitor Rank Precision Indus- Calif., stagehands on the set of NBC - tries Inc., West Nyack, N.Y., has de- TV's Andy Williams Show (Saturday, veloped a new TV monochrome engi- 7:30-8:30 P.M. EDT) can move two neering monitor. The 15 -inch rectangu- 25 -ton mobile stages around with ease. lar tube, with a 4x3 aspect ratio, is Each 25 -ton section has the bearings used for critical inspection and evalu- with diaphragms that are inflated by air ation of TV signals. It has remote con- tanks, similar to those used by under- trol available for brightness, contrast, water divers. j:Iesi Cartridge video input and sync selection and is Through controlled leakage, a layer row aü' , r designed to incorporate standard fea- of lubricating air is forced out between -y tures. the bearings and the floor, and the : . Racks I n' mule: Mighty midget Diamond Power Spe- stages almost float around. -';;: r- Free standing cialty Corp., Lancaster, Ohio, has intro- It takes only three stagehands to 25 '.: ' _ Table top duced a hand -held control system that move each of the -ton bleachers, according to Gene McAvoy, art director ``e,t''' Wall mounting combines the work of director and cameramen. Hand -Command, a 14- for the show. ounce five- control unit, allows a single producer /director to switch the picture from one camera to the other and control numerous special effects. The sys- Enjoy real fingertip convenience with these tem includes a half-inch video-tape re- Spotmaster tape cartridge racks. Three corder, and a control center that houses styles, holding up to 200 cartridges, meet every need. RM -100 wood rack stores 100 an E.I.A. sync generator, special -effects cartridges In minimum apace, for wall or generator, audio mixer, two hand -com- table top mounting, 547.50. LS -100 lazy susan rack holds 100 cartridges on table mand solid -state viewfinder cameras top rotating stand, $79.50. RS-200 revolv- and other accessories. The system with ing rack Is on teeters for floor storage and all optional accessories lists $10,680. mobility, accepts 200 cartridges, $145.50. at RS -25 rack sections, used in rotating Tracor's new gear Model 600 Rubid- racks, hold 25 cartridges, may be wall mounted Individually; rugged steel con- ium Frequency Standard with color sub - struction, 513.00. carrier output, and model 6500 Visual Order direct or write for details. Aural Carrier Generator System are BROADCAST ELECTRONICS, INC. available from Tracor Inc., Austin, Tex. A Finnwaya Company Frequency standard, when used with 8810 Brookville Rd., SilverSpring, Md. 20910 model 610 Countdown unit, provides 3.57 mhz sub -carrier signals as well as

54 (EQUIPMENT & ENGINEERING) BROADCASTING, Oct. 26, 1970 Promotion

is local phone number be key spots will be serviced directly to every also publicizing a Radio -TV to radio station in the country, through where late results are given with scores in antipoverty drive some 600 radio outlets. updated four times each hour. A special radio and print campaign world A -minute United States Catholic Conference, Unite for peace one in the Spanish language is in produc- ", Washington, last week announced a color film, "Join the Force of Reason tion through the cooperation of the Associa- national radio -TV educational "Cam- promoting the United Nations USCC Division of Spanish- Speaking to tele- paign for Human Development" which tion's aims, has been distributed People. the country. will begin in early November. vision stations throughout is A documentary film, "Land of the Robert B. Beusse, director of the de- Cunningham & Walsh, New York, Brave," produced for the USCC by the partment of communications for the volunteer advertising agency for U.N.A. Franciscan Communications Center, Los USCC and chairman of the Interfaith campaign. Angeles, will also be part of the cam- Communications Committee on Pov- film erty, said: "In releasing the campaign paign. The eight- minute color B &B creates UNICEF spot "brings the viewer into face -to -face en- . . . the Catholic Church joins forces counter with the poor in the United nationally with the many Protestant, Benton & Bowles has created a 60- States and conveys a unique under- Jewish and Catholic agencies in their second television spot for the United standing of their right to human dig- national and local efforts to move Nations Children's Fund's annual nity," according to a USCC spokesman. Americans to work together to help "Trick or Treat for UNICEF" cam- The film will be made available for use eradicate the root causes of poverty in paign. Spot, being offered free to TV by individuals, organizations, church the United States." stations throughout the U.S., is set to groups and TV stations throughout the run through Halloween (Oct. 31) when funds are traditionally collected by country. Promotion tips: Six TV spots in 60- and 30- second young "trick or treaters." Commercial, versions are being distributed to 600 TV Abetting the fall mania WsMa(AM) showing young African boy, uses theme, stations. In addition, the spots will be New Orleans is distributing 70,000 "A father dreams of what his son can fed to 12 closed- circuit TV systems booklets listing the times and stations be. And UNICEF asks you to help operated by Catholic dioceses in the of football broadcasts in the New Or- make it happen." This is the sixth year U.S. Three 30- and 60- second radio leans area until Jan. 24, 1971. WSMB that B &B has served as volunteer agency.

fates8fortu11es

Mo. Clark and Elkus, Sacramento, Calif., Broadcast advertising E. M. Reilly, Clayton, -based agency, as VP in charge of new -business agency, joins KSBW -TV Salinas- Monterey Weston C. Elliot, associate director, division. Robert Anthony, executive VP, and KseY -Tv San Luis Obispo, both broadcast programing operations, La- Reilly, also named creative director. California, as general sales manager. Roche, McCaffrey & McCall, New Robert J. Woods, sales development Both are John C. Cohan stations. Rob- York, named VP- director of network manager, Schenley Imports, New York, ert Janecek, local sales manager, maw- sales relations. joins Ted Barash & Co. there as VP Tv, appointed assistant general manager. Barry Loughrane and Frank Yahner, and account supervisor. management supervisors, Doyle Dane Keith Moon, account executive, Brown, Pete McNee, national -regional sales & Bernbach, New York, elected senior VP's. r SUBSCRIBER Rockmore, VP, SSC &B, New Please send J. Alan SERVICE York, elected senior VP of agency. 1 year $14 Richard N. McHugh, VP- account su- 2 years $27 pervisor for TV programing, Young & Broadcasting 3 years $35 OF TELEVISION Rubicam, N.Y., joins Needham, Harper THE aUSIHESSWEENLY Canada Add $4 Per Year York, as director of Foreign Add $6 Per Year & Steers, New Name Position network relations and programing. 1971 Yearbook $13.50 January Publication Harry M. Azorin, creative supervisor, Company 1971 CAN Sourcebook and James J. Sullivan, account director, Business Address $8.50 Ted Bates & Co., New York, named 0 Home Address Off press fall 1970 Payment enclosed VP's. State Zip City Bill me Maury Jones, formerly VP and account supervisor, BBDO, New York, joins BROADCASTING, 1735 DeSales Street, N.W., Washington, D. C. 20036 John Paul Itta, New York agency, as J a recent issue, sr print old address VP- management supervisor. CHANGE: Print new address above and attach addrese label from ADDRESS to two Issues In advance. allow two weeks for processing, malli ng labels ere addressed one William T. Dean, formerly general sales ineludl ng alp code. Please manager, KMOX -AM -FM St. Louis, joins

BROADCASTING, Oct. 26, 1970 55 manager, Kwrx Broadcasting, Waco, cinnati, appointed sales manager. at WLS -TV Chicago, also ABC -owned. Tex., operators of KWTX-AM -TV Waco, Richard L. French, with WAKY(AM) James E. Connor, formerly operations joins KLTV(Tv ) Tyler, Tex. and KTRE -TV Louisville, Ky., appointed regional sales manager, WEAT- AM -FM -TV West Palm Lufkin, Tex. as national -regional sales director. Beach, Fla., joins WQAL -FM Philadel- manager. KTLV and KTRE -TV are Lucille phia as general Ross Buford stations. Judy Teufert, production manager, manager. Johnson -Livingston Advertising, Min- Ron Toller, operations Charles H. McKeever, local sales man- manager, neapolis, joins Martin /Williams Adver- WMWM(AM) Wilmington, Ohio, ager, WDBJ -TV Roanoke, Va., appointed joins tising there in same capacity. WCNW -AM -FM general sales manager. Fairfield, Ohio, as gen- William Feldman, eral manager. James A. Sowards, national sales man- formerly with wLIX- (AM) Islip, James R. Bastis, account executive, ager, KNXT(TV) Los Angeles, named New York, joins Roger Coleman, New York rep firm, as ac- McCann Erickson Advertising, New sales manager. He succeeds Tom Bat- count executive. York, joins National Catholic for tista, appointed Eastern sales manager, Office Radio and Television, New York, in CBS -TV Stations National Sales, New Harold Krieger, free -lance commercial newly created position of assistant di- York (BROADCASTING, Oct. 19). photographer, joins Strawberry Produc- rector. He will coordinate tions, New York commercial production office's net- Martin A. Grove, director of PR, work radio and TV programing respon- firm, as director. Downe Communications, New York, sibilities, NCORT's cable -TV bureau, joins Foote, Cone & Belding there in and development of informational serv- same capacity. He succeeds Jean Media ices for diocesan offices. Bouyette, named director of financial Zamira Portnoy, formerly with and corporate relations, FC &B Com- Charles Bowker, local sales manager, NBC, New York, joins munications, New York. KLTV (Tv ) Tyler, Tex., named VP and ABC -TV New York as assistant general manager. program attorney in contracts depart- Robert A. Lefko with Katz TV, New ment. She will have responsibility for York, appointed manager of Katz TV Stanford Calderwood, president and preparation, review and administration East sales team there, succeeding Jack general manager, noncommercial WGBH- of agreements between network and Beauchamp, appointed manager of TV Boston, resigns effective Nov. 1 to suppliers of programing. Katz TV, Chicago, and elected VP of accept special assignment with Corp. Eugene N. Aleinikoff, with law firm Katz Agency, New York. for Public Broadcasting. Robert L. Lar- of Dannenberg, Hazen & Lake, New York, son, assistant general manager, succeeds John P. Zopp Jr., with Needham, Har- joins Corp. for Public Broadcasting Mr. Calderwood as general manager, as per & Steers, Chicago, appointed ac- broadcast counsel. He will maintain and David O. Ives, manager of devel- count executive. offices in both New opment and community relations, York and Wash- Thomas P. Kane, formerly senior time named president. ington. buyer, RDR Associates, New York, Arthur Einhorn, assistant treasurer, joins M. H. Media, New York, as VP. Amos Eastridge, director of marketing Vikoa Inc., Hoboken, N.J., appointed Jane Dunhamn, research analyst, Avco, and research, May Broadcasting, group treasurer. Francis Murphy, assistant owner New York, joins Metro TV Sales, New of KMTV(rv) Omaha, KGUN -TV controller, Vikoa, appointed controller. Tucson, Ariz., and KMA(AM) Shenan- York, in similar capacity. Erik Van de Bogart, doah, Iowa, elected president of Ne- with WMHT(TV) Sam Paley, formerly assistant director braska Broadcasters Association. Schenectady, N.Y., joins Maine Edu- of research for Avco Radio -TV Sales, cational Broadcasting Network as direc- New York, joins WMAL-Tv Washington, Robert Crager, wwBZ(AM) Vineland, tor of instructional services. as manager, sales promotion and de- elected president, New Jersey Broad velopment. casters Association. Anthony Marano, Programing WCTC -AM -FM New Brunswick, Rose -Cecil (Bebe) Zadek, with Comp- elected Michael Q. Crane, plant manager, VP and Arnold L. Zucker, Rutgers ton Jones Associates, Washington ad- Uni- Movielab, Hollywood, named VP in versity, New vertising and PR firm, appointed Brunswick, appointed charge ad- executive of production. vertising and sales secretary. promotion account Arthur Lewis, story editor, CBS-TV, executive. Mike McKinnon, KIII(TV) Corpus Hollywood, appointed to newly created Christi, elected Chet Harmon, broadcast director, Allied president, Texas Asso- position of executive story editor, CBS - Stores Marketing Corp., New York - ciation of Broadcasters. Tom White- TV. He is succeeded by Joanne Brough, based department stores, joins Visual head Jr., KWHI -AM -FM Brenham, elected assistant story editor, Hollywood. Marie information Systems, New York, as VP, and Jim Scott, KNUZ(AM) Houston, Pinney, senior reader in story depart- director of retail broadcast services elected secretary -treasurer. ment, appointed assistant story editor. division. Lt. Col. David Lafollette, formerly Mauro A. Sardi, treasurer and control- George Myshka, with Televideo, New chief, American Forces Thailand Net- ler, United Artists Television, New York, film commercial production firm, work, Korat, appointed to newly York, elected VP of firm. He will con- named VP- administration and sales, created position of chief, information tinue as treasurer. Televideo's expanded West Coast and industry liaison service, American Nicholas Arcomano, assistant to direc- offices, Los Angeles. Frank Kratevil, Forces Radio and Television Service, tor of operations, ASCAP, New York, West Coast sales manager and director, Los Angeles. joins SESAC, New York, as operations appointed full -time director. J. Thomas Kennedy, director of ac- administrator. Bruce Schaeffer, with wDvR(FM) Phila- counting, RCA, New York, elected Robert M. Roe, formerly with WBJA -TV delphia, joins WQAL(AM) there as gen- staff VP- accounting. Binghamton, N.Y., joins WENY -TV eral sales manager. El- Joseph Mazza, senior research analyst, mira, N.Y., as program and promotion Horace W. Wallace, with wDIA(AM) ABC Spot Sales, New York, appointed director. Memphis, appointed local sales man- research director, WXYZ -TV Detroit, Frank Schweighauser, formerly ager. radio ABC-owned station. He succeeds Roy producer, WDAS -FM Philadelphia, joins Page John Ottlng, with WSAI -FM Polevoy, appointed to similar position KEMO -TV San Francisco as creative di-

56 (FATES & FORTUNES) BROADCASTING. Oct. 26. 1970 NBC Radio Network Affiliates elected nine to the executive Greenville, S.C. (re- elected); the new vice chairman, Wilson committee at their convention last week in San Francisco Edwards, Koco San Diego; and George Guyan, KTAR Phoenix (see page 25). Top row (l -r): Robert Rich, wosM 'Duluth, (newly elected). Minn. (newly elected); Secretary- Treasurer Kenneth F. Bottom (l -r): James M. Caldwell, WAVE Louisville, Ky., Small, WRUF, Gainesville, Fla. (re- elected); Harold Wheela- retiring chairman of the affiliate group; Nat. A. Sibbold ww.r han, WDSU -AM -FM New Orleans (newly elected); Herbert Detroit, the new chairman; NBC Radio Network President W. Crosby, WCSH Portland, Me. (re- elected); Ted L. Snider, Arthur A. Watson; and Donald J. Mercer, VP, stations KARK Little Rock, Ark. (re- elected); Bruce Buchanan, WFBC relations, NBC. rector. He succeeds Marlene Oeschner, Watertown, S.D., elected president of Santa Clara, Calif., elected VP's. who resigns to enter free -lance field. South Dakota Associated Press Broad- Jack S. Sellmeyer, senior design engi- Fred L. Schultze, formerly with WFAA- casters Association. neer, Gates Radio, Quincy, III., joins Tv Dallas, joins wTOP -TV Washington Breck Harris, with WBAP -AM -FM Fort WGAR(AM) Cleveland as chief engineer. as producer- director. Worth, appointed news director. Gino Lombardi, audio engineer, Video Larry Yurdin, formerly involved with John Edwards, with KLUR(FM) Wichita Tape Center, New York, joins Lewron Alternative Media Conference at God- Falls, Tex., appointed news director. Television, New York, in same capacity. dard College, Plainfield, Vt., joins ABC - Joseph G. Hyder, program director, FM, New York, as group production Parker Cablevision, Worcester, Mass., Promotion director. joins WAAB(AM) Worcester, as news Robert Blake, director of audience pro- Jon Stone, senior producer and head director. motion, WFIL -TV Philadelphia, joins writer for Sesame Street, named chief Reg Laite, news managing editor, WPHL -TV there as promotion manager. Moss, script writer, producer; Jeff KYw(AM) Philadelphia, joins KFWB- David S. Lausten, assistant director of head writer. named (AM) Los Angeles in similar capacity. promotion and publicity, WLWI-TV In- Both are Westinghouse Broadcasting dianapolis, joins KEMO -TV San Francis- News stations. co as promotion manager. Hugh Harelson, news editor, Arizona Brady Williamson, with WBB M-TV Chi- Lane Epstein, with WIRL -TV Peoria, Ill., Republic, Phoenix, joins KTAR -TV there cago, appointed news producer. appointed promotion director. as news director. Robert F. Inman, press secretary for Dennis Hunter, with KCRA -TV Sacra- Dr. Raymond A. Horn, formerly direc- Governor Albert Brewer of Alabama, mento, Calif., joins KaTv(Tv) Denver tor of TV, radio and audio -visuals, joins wBTV(TV) Charlotte, N.C., as as director of on -air promotion. Presbyterian Synod of North Carolina, anchorman for late evening news pro- joins WCTI -TV New Bern, N.C., as news gram. International director. Duffy Toler, with East Caro- lina University, Greenville, N.C., and Equipment & engineering James Benson, chairman, Ogilvy & Jan Hegelson join news department, Mather, London, elected vice chairman Harry E. Smith, with General Electric, WCTI -TV. of O &M International, New York. He Syracuse, N.Y., joins CBS Electronic is succeeded by Angus Ross, deputy Gene Lively, reporter and anchorman, Video Recording division as VP, mar- chairman in London office. In addition, WOAI -TV San Antonio, Tex., appointed keting. Michael Ball, chairman of O &M, Aus- news director. Roland Jang, responsible for technical tralia and New Zealand, becomes man- Donal G. Meikl, Connecticut political and manufacturing activities, and Rob- aging director in London, and Henry specialist for AP, appointed head of ert Jaunich II, in charge of develop- P. Bernhard, chairman of Heumann, newly established AP bureau in Hart- ment, consumer products marketing O &M, Frankfurt, Germany, named to ford, Conn. program of newly created consumer executive committee, New York office. Al Buskrud, news director, KWAT(AM) products division, Memorex Corp., He is succeeded by Robert Miller, man-

BROADCASTING, Oct. 26, 1970 57 aging director, Canadian office. Deaths C. David Etzler, 47, manager of mar- Alan Trei, director of marketing, Nor- keting- merchandising at Cunningham man, Craig & Kummel, London office, John H. Pace, 51, executive VP and & Walsh, New York, died Oct. 17 in appointed deputy director of Lockey, general manager, WOL(AM) -WMOD- Flower and Fifth Avenue hospital, New NCK, Copenhagen office of NCK and (FM) Washington, died Oct. 19 in York. He is survived by his wife, its NCK/ Europe group. Georgetown University hospital, Wash- Kathryn, two sons and two daughters. ington. Jerry Stevens, with CHLo(AM) St. Before moving to Washington, Shirley Robinson, 34, administrator, Thomas, Ont., appointed program direc- he was at one time VP of West Coast corporate information, NBC -TV, died tor succeeding Paul Ski, who joins operations, ABC -owned stations. He is Oct. 17 at Downstate Medical Center, CKSO -AM -FM Sudbury, Ont., in similar survived by his wife, Annette, daughter New York, of heart attack. She is sur- capacity. and three sons. vived by her parents.

formeRecord o

As compiled by BROADCASTING, Oct. 13 Start authorized ing, granted motion for extension of time, filed Oct. 9, by four Jacksonville applicants. (Doce. through Oct. 20 and based on filings, WAPT(TV) Jackson, Miss. -Authorized pro- 10834, et al.) Action Oct. 13. authorizations and other FCC actions. gram operation on UHF ch. 16. ERI' 794 kw vis., U, 158 kw aur. Ant. height above average Call letter action terrain 1,170 2. Abbreviations: Alt.-alternate. ann.- announced. ft. Action Oct. Soillcom Inc., Mt. Vernon, III.- Granted ant.-antenna. aur.- aural. aux.-auxiliary. CATV WIEW-T V. -community antenna television. CH- critical hours. CP- construction permit. D -day. DA-di- Actions on motions rectional antenna. ERP- effective radiated power. khz- kilohertz. kw- kilowatts. LS -local sunset. Chief Hearing Examiner Arthur A. Gladstone Existing TV stations mhz- megahertz. mod. -modification. N-night. in Homewood and Birmingham, both Alabama PSA- presunrise service authority. SCA- subsidiary (Chapman Radio and Television Co., et al.). TV Final actions communications authorization. SH- specified hours. rroceeding. in absence of Hearing Examiner David SSA -special service authorization. STA-special I. Kraushaar. denied petition by Birmingham WKYT -TV Lexington, Ky.- Broadcast Bureau temporary authorization. trans. -transmitter. UHF Broadcasting Co. for leave to amend application granted CP to install formerly licensed main ant. -ultra high frequency. U- unlimited hours. VHF (Does. 15461, 16760 -1, 16758). Action Oct. 2. as aux. ant. at main trans. location. Action Oct. 8. -very high frequency. vis.- visual. w- watts. - Chief Hearing Examiner Arthur A. Gladstone WKBS -TV Burlington, N.J.-Broadcast Bureau educational. in Homewood and Birmingham, both Alabama granted CP to change ERP to vis. 2,140 kw, aur. (Chapman Radio and Television Co. et al.), TV 214 kw; change type trans. and ant.; conditions. proceeding, granted petition by Alabama Television Action Oct. 15. New TV stations Inc. for leave to amend application to substitute Henry P. Johnston for Maury Farrell as stock Actions on motions Applications subscriber and prospective full -time employee (station manager), provided that acceptance Acting Chief, Office of Opinions and Review Worcester, Mass.- Gemini Media. Seeks UHF of amendment shall afford petitioner no competitive in Jackson, Mich. (Jackson Television Corp. ch. 66 (782 -788 mhz); ERP 18 kw vis, 10 kw or comparative IWKHM -TVI), TV proceeding, granted etition by aur. Ant. height above average terrain 901 ant. advantage in proceeding, and pro- ft; vided that financial Channel 41 Inc. and extended to Oct. 16, time to height above ground 284 ft. P.O. address: c/o capacity of Henry P. Johnston to effectuate stock subscription shall be subject file reply to opposition to petition for reconsidera- Ronald A. Cournoyer, 4 Stabbin Street, Wor- to anpropriate demonstration tion led by Jackson Television Corp. and Televi- cester 01607. Estimated construction cost $4.300; upon record of proceeding (Doa. 15461, 16760.61, 16758). Action sion Associates Inc. and Broadcast Bureau's com- first -year operating cost á6,000; revenue 575,000; ments on petition for reconsideration (Doc. Geographic coordinates 42° 18' 10" Oct. 8. north lat.; 71' 18699). Action Oct. 9. 53' 54' west long. Type trans. RCA TTU -1B. Hearing Examiner Forest L. McClenning in Type ant. RCA TFU -27D1. Legal counsel none; Jacksonville and Miami, both Florida, and Ashe- Chief, Broadcast Bureau in Jackson, Miss., on consulting engineer none. Principals: Ronald A. ville, N.C. (Florida- Georgia Television Inc.. et request of Capitol Broadcasting Co., licensee of Cournoyer, president, sole owner. Mr. Cournoyer al.). TV proceeding. granted informal request and WJTV(TV) Jackson, extended to Nov. 13, time owns photographic film processing concern and extended to Oct. 26 time to file reply findings to file responses to petition for rulemaking in 4. advertising agency. Ann. Aug. (Does. 10834, 17582 -4. 18185 -6). Action 12. matter of amendment of TV table of assignments Oct. (Booneville, Altoona. Pa. R. Powley. Seeks Clarksdale, Columbia, Columbus, -John UHF ch. Hearing Examiner F. Naumowicz Jr. Hattiesburg, Natchez. Oxford and Senatobla, all 38 (614 -620 mhz); ERP 8.1 kw vis., 1.6 kw aur. Chester in Ant. height above Florence. S.C. (Daily Telegrarh Printing Co.), Mississippi). Action Oct. 12. average terrain 932 ft; ant. TV proceeding- height above ground 118 ft. P.O. address: Box identified exhibits of Triangle Tele- Hearing Examiner Basil P. Boston casters Inc. and received them into Cooper in 145A, R.D., Dysart, Pa. 16636. Estimated con- evidence; (Integrated Communications Systems Inc. of struction cost 523,389.20; first -year operating cost closed record; ordered proposed findings of fact Massachusetts [WRET(TV)J), proceeding, and conclusions of law filed on or before TV $41,270.41; revenue á92.800. Geographic coordi- Nov. 10 scheduled hearing conference for Oct. 28. (Doa. and reply findings filed on or before 17 nates 40° 34' 04" north lat.; 78° 26' 40" west Nov. 18338 -9.) Action Oct. 13. long. Type trans. RCA TIU -1B. Type ant. Scala (Doc. 18650). Action Oct. 7. Paraslot. Legal counsel none: consulting engineer Hearing Examiner Lenore G. Ehrig in Indian- none. Principals: John R. Powlev, sole owner. apolis (Indiana Broadcasting Corp. [WISH -TV)), Mr. Powley owns WHOM(FM) Bellwood- Altoona, Other action TV proceeding, granted motion by RJN Broad- Pa., and has interest in KHFI-AM -FM -TV Austin, casting Inc. and Sarkes-Tarzian Inc. and extended Tex. Ann. July 30. Review board in Jacksonville, Fla., TV proceed- to Oct. 23 time to file responses to WISH-TV's motion to clarify issues (Doc. 18983). Action Oct. 15. Chief Hearing Examiner Arthur A. Gladstone in Charlotte. N.C. (Jefferson Standard Broadcast- ing Co. (WBTV(TV)1), TV proceeding, on request of Broadcast Bureau and applicant, set procedural dates and scheduled hearing for Jan. 4, 1971 (Doc. EDWIN TORNBERG 18880). Action Oct. 12, Other actions & COMPANY, INC. KOOL-TV Phoenix -FCC Complaints and Com- pliance Division Chief William B. Ray informed KOOL Radio Television Inc., licensee, that sponsorship identification announcements broadcast by KOOL -TV on behalf of Sam Grossman, candidate for the U.S. Senate, lack specificity necessary to Negotiators For The Purchase And Sale Of comply with Communications Act and rules. Ann. Oct. 16. Radio And TV Stations CATV WABC -TV New York -FCC Complaints and Compliance Division Chief William B. Ray, in Appraisers Financial Advisors response to complaint by Steve Beren of Socialist Workers 1970 New York State Campaign Com- New York -60 East 42nd St., New York, N.Y. 10017 mittee, against WABC -TV, Informed Mr. Beren 212-687 -4242 that "it cannot be concluded that the licensee of WABC-TV has tailed to comply with either Sec- West Coast -1357 Jewell Ave., Pacific Grove, Calif. 93950 tion 315 or the fairness doctrine." Action Oct. 12. 408 -375.3164 Call letter application KKBC-TV, Double H Corp Lubbock, Tex.-

58 BROADCASTING, Oct. 26, 1970 PROFESSIONAL CARDS

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A. PROSE WALKER ASSOCS. COMMERCIAL RADIO CAMBRIDGE CRYSTALS contact MONITORING CO. PRECISION FREQUENCY TELECOMMUNICATION BROADCASTING MAGAZINE PRECISION FREQUENCY MEASURING SERVICE CONSULTANTS MEASUREMENTS 1735 DeSoles St. N.W. Domestic -International SPECIALISTS FOR AM -FM -TV Terrestrial-Satellite AM -FM -TV Washington, D. C. 20036 103 5. Market St. 415 Concord Ave. 12200 Pendercrest Court Lee's Summit, Mo. Cambridge, Mass. 02138 for availabilities Fairfax, Virginia 22030 Phone Kansas City, Laclede 4 -3777 Phone 1617) 876 -2810 Phone: (202) 638 -1022 703 -591 -4642 Assoc. Member AFCCE and remote control to Fairmont Avenue. Lake- Summary of broadcasting wood, N.Y. (outside city limits), Action Oct. 12. WNOB Cleveland-Broadcast Bureau permitted Compiled by FCC, Oct. 1, 1970 remote control. Action Oct. 15. On Air Not WORD Spartanburg, S.C. -Broadcast Bureau Total On Air Total granted CP to install new trans. for aux. use on Licensed STA CP's On Air CP's Authorized 1 kw DA -N use only. Action Oct. 14. Commercial AM 4,289 2 10 4.301 74 4,3751 KTSL Burnet, Tex.-Broadcast Bureau granted Commercial FM 2,114 o 43 2,157 131 2,288 CP to increase power to 1 kw-D and install new trans.; remote control permitted. Action Oct. 7. Commercial TV -VHF 496 2 14 512 14 528 KUAM Agana, Guam Broadcast Bureau Commercial TV -UHF 149 o 33 182 1092 - 296 granted license covering use of former main trans. Total commercial TV 645 2 47 694 123 822 as aux. trans. Action Oct. 12. Educational FM 405 0 22 427 44 471 Educational TV -VHF 76 0 B 84 5 89 Actions on motions Educational TV -UHF 100 o 11 I11 12 123 Chief Hearing Examiner Arthur A. Gladstone Total educational TV 176 0 19 195 17 212 in Stamford, Conn. (Western Connecticut Broad- casting Co.), revocation of license for WSTC -AM- Special Temporary Authorization. FM, designated Hearing Examiner Isadore A. Includes 25 educational AM's on nonreserved channels. Honig as presiding officer and scheduled prehearing conference for Dec. 1 in Washington, Includes two licensed UHF's that are not on the air. and hearing for Jan. 11, 1971, in Stamford (Doc. 19043). Action Oct. 9. Hearing Examiner Ernest Nash in Greensburg, Requests KMXN -TV. Hearing Examiner Isadore A. Honig as presiding Pa. (WHJB Inc. [WHJB]), AM proceeding, on officer and scheduled prehearing conference for request of applicant. scheduled prehearing con- New AM stations Nov. 24 and hearing for Jan. 4, 1971 (Dots. ference for Oct. 15 (Doc. 18868). Action Oct. 9. 19040 -2). Action Oct. 9. Hearing Examiner Ernest Nash in Puyallup, Start authorized Hearing Examiner Isadore A. Honig in Elm- Wash. (KAYE Broadcasters Inc.), renewal of hurst and Wheaton, both Illinois (DuPage County license of KAYE, corrected transcript of prehear- WTBP Parsons, Tenn.-Authorized program op- Broadcasting Inc. and Central DuPage County ing conference in numerous respects (Doc. 18929). eration on 1550 khz, 500 w -D. Action Oct. 1. Broadcasting Co.), AM proceeding, ordered fur- Action Oct. 8. ther hearing to convene on Oct. 14 (Does. Hearing Examiner Ernest Nash in Puyallup, Final actions 16965 -6) . Action Oct. 12. Wash. (KAYE Broadcasters inc.), renewal of license of KAYE, due to conflict in examiner's Grayville, La. 222 Corp. -FCC granted 1010 Hearing Examiner Isadore A. Honig in Hum- schedule, rescheduled boldt and Union City, both Tennessee (Commu- hearing for Nov. 18 in khz, 500 w. P.O. address: Drawer B, Grayville, Tacoma, Wash., at place to be specified in subse- 70051. nications Associates Inc. and Quality Broadcasters), La. Estimated construction cost $9.000; quent order (Doc. 18929). Action Oct. 15. first -year operating cost 524.000; revenue 572.000. AM proceeding, postponed indefinitely Oct. 27 Principals: Sidney J. Levet III, president. Princi- prehearing conference. rending review board con- Hearing Examiner Chester F. Naumowicz in pals own WCKW La Place, La. Action Oct. 14. sideration of joint petition for approval of agree- Milton -Freewater and Hermiston, all Oregon ment filed by applicants on Oct. 14. which plead- (Country Radio Broadcasting Inc. and Hermiston Yorktown Heights, N.Y. The General Broadcast- ing looks toward resolution of matter without Broadcasting Co. IKOHU]), AM proceeding, ing Corp. -FCC dismissed application for new hearing (Does. 18987 -8). Action Oct. 15. ordered that within 10 days from release of order, AM on 850 khz, 250 w -D at Yorktown Heights on Country Radio Broadcasting inc. show cause why request of apr titan; dismissed petition by VIP Other actions application should not be dismissed in keeping Broadcasting Corp., licensee of WVIP -AM -FM with rules; certified to review board, motion to Mount Kisco, N.Y., to deny application. Action Review board in Franklin, NJ., AM proceed- dismiss application filed by Broadcast Bureau; Oct. 7. ing, granted petition for extension of time to file granted request by Broadcast Bureau and certi- oonosition. filed Oct. 9 by Louis Vander Plate. fied to review board petition to dismiss filed by Actions on motions (Dots. 18251-52.) Action Oct. 13. Country Radio; and granted motion by Hermiston and continued date for commencement of hearing Hearing Examiner Basil P. Cooper in Alexander Review board in Chattanooga. AM proceeding, pending further order (Does. 18965 -6). Action City and Clanton, both Alabama (Martin Lake granted motion for extension of time. filed Oct. Oct. 15. Broadcasting Co. and Clanton Broadcasting 13 by Rock City Broadcasting Inc. (Dots. 18901- Corp.), AM proceeding, denied motion of Clan- 02.) Action Oct. 15. Call letter ton Broadcasting Corp. for order that further oral actions examination by depositions of George L. Faulkner Call letter action WKTX. WKTX Inc., Atlantic Beach, Fla. and wife not be taken (Does 18782-3). Action Granted WJNJ. - Oct. 12. Lincoln County Broadcasting Fayetteville, Co., KSND. Big Wind Broadcasting Co., Seattle - Hearing Examiner Basil P. Cooper in Blacks- Tenn.-Granted WIXC. Granted KDUU. burg, Va. (Broadcasting Service of Carolina Inc.), AM proceeding, granted petition by applicant for Designated for hearing KPEG. Bellevue Broadcasters, Spokane, Wash. leave to amend application to reflect new financial -Granted KEZE. section, new community survey section, new engi- Winona, Miss. -FCC set for hearing applica- neering studies and to change studio site from tions by Tri -County Radio inc. for new AM New FM stations tower location to Blacksburg (Doc. 18445). Action on 1190 khz with 500 w and Southern Electronics Oct. 6. Inc. for renewal of license for WONA at Winona. Actions Oct. 14. Applications Hearing Examiner Frederick W. Denniston in Lewisburg and White Sulphur Springs, both West Yabucoa, Puerto Rico -FCC ordered hearing to .Auburn, Ala. Board of Trustees, Auburn Uni- Virginia (Garland A. Hess, William H. Bowen determine which of three applicants should be versity-Seeks 91.1 mhz. 10 w. Ant. height above and Fred Cox; and Valley Broadcasting Co.), AM licensed to orerate Puerto Rican AM on 8u0 khz, average terrain 118 ft. P.O. address College Street, proceeding. it aprearing that applicants have un- 250 w -D and granted request of James Calderon Auburn 36830. Estimated construction cost $10,- dertaken discussions looking to possible dismissal that application be accepted for the filing. Action 749; first -year operating cost $20.090: revenue of one of applications, and because of other corn. Oct. 14. none. Principals: John Lonricolo. instructor, plicating factors deemed essential in this instance, speech department, et al. Ann. Oct. 12. ordered that on or before Oct. 26, parties shall Green Cove Springs, Fla. Mel -Lin Inc.-Seeks take affirmative action with respect to any pro- Existing AM stations 92.7 mhz. 3 kw. Ant. height above average ter- posed dismissal of one of applications or, alterna- rain 300 ft. P.O. address 2 East Bay Street, Jack- tively, advise hearing examiner of unsuccessful Application sonville, Fla. 32202. Estimated construction cost conclusion of discussions; cancelled hearing sched- $62.000; first -year operating cost $10.380; revenue uled for Nov. 16, to await further order (Does. WWWC Wilkesboro. N.C. -Seeks mod. of CP $60.000. Principals: Lawrence R. Pious, president, 18977 -8). Action Oct. 12. to reduce power to 500 kw -LS from 1 kw -LS; et al. Ann. Oct. 12. change trans. to Gates BC -500G. Ann. Oct. 19. Hearing Examiner Charles J. Frederick in Whit - Butte, Mont. WBOW Inc. -Seeks 94.1 mhz, ley City, Ky., and Jellies, Tenn. (McCreary Broad- 25.7 kw. Ant. height above average terrain 1836 casting Corp. and Jelliess Broadcasting Corp.), Final actions ft. P.O. address 720 Yale Ave.. Butte 59701. Esti- AM proceeding, set procedural dates, schedule mated construction WAAX Gadsden. Ala. Broadcast cost $48,187; first -year oper- hearing for Dec. 15 (Dots. 18959-60). Action Oct. - Bureau ating cost Sla.400; revenue granted CP to install new trans. Action Oct. 14. $78.000. Principals: 11. Richard R. Miller, president, Alice M. Neacy, vice Hearing Examiner Millard F. French in Green KVRH Salida. Colo.- Broadcast Bureau grant- president (each 49.96%). et al. Mr. Miller holds Bay, Wis. (Frank M. Cowles), AM proceeding, ed license covering use of former main trans. for controlling interest in KBOW(AM) Butte; Mrs. granted supplemented petition by applicant for aux. purposes only. Action Oct. 12. Neacy is vice president of KBOW. Ann. Oct. 12. leave to amend application with solution that will WTWA Thomson, Ga. - Broadcast Bureau Great Falls, Mont., KMON Inc. -Seeks 94.5 eliminate overla' problem that has previously granted CP to change from 1240 khz. 250 w, U, mhz, 38.5 kw. Ant. height above average terrain existed rroposed 1 by reducing power to kw and to 1240 khz, 250 w, 1 kw, U, and change trans. 314 ft. P.O. address Box 2285. Great Falls 59401. modifying proposed DA; set procedural dates and Action Oct. 14. Estimated construction cost $58.570: first -year op- scheduled hearing for Dec. 8 (Doc. 18790). Action erating cost $18,000; revenue $18.000. Principals: Oct. 9. WTOW Towson, Md.- Broadcast Bureau granted CP side west Allen Donnohue, vice president and general man- to -mount FM ant. on tower of ager, et Chief Hearing Examiner Arthur A. Gladstone in WTOW two -tower DA and increase height. Action al. Ann. Oct. 8. Honesdale. Pa. (Wayne County Brnadcasting Oct. 9. Corp. and Peter L. Pratt), AM desig- Starts authorized proceeding, Boston nated Hearing Examiner Lenore G. Ehrig as pre- WBZ -Broadcast Bureau granted license siding officer and scheduled prehearing conference covering use of former main trans. as alt. main KTSC -FM Pueblo, Colo. -Authorized program trans. for Nov. 24 and hearing for Jan. 7, 1971 (Does. Action Oct. 12. operation on 89.5 mhz, TPO 10 w. Action Oct. 6. 19038 -9). 9. Action Oct. Universal Missionary Church. Detroit- Broad- WGNE -FM Panama City Beach, Fla. -Author- Chief Hearing Examiner Arthur A. Gladstone cast Bureau granted extension of authnrity to ized program operation on 98.5 mhz. ERP 100 kw. in McConnellsburg. Ligonier and Jeannette, all transmit religious programs to CKLW Windsor, Ant. height above average terrain 130 ft. Action Pennsylvania (Town Radio inc., Laurel Highlands Ont. Action Oct. 12. Oct. I. Broadcasting Co. and Central Westmoreland WKSN Jamestown, N.Y. -Broadcast Bureau WEDM(FM) Indianapolis Authorized pro- Broadcasting Co.), AM proceeding, designated - granted mod. of license covering change in studio gram operation on 91.1 mhz, TPO 10 w. Action 60 (FOR THE RECORD) BROADCASTING, Oct. 26, 1970 Oct. 6. ing, granted motion for extension of time, filed Wash. -Granted KEZE -FM. Broadcasting Inc. (Dots. Authorized pro- Oct. 12, by Folkways WALM -FM Marshall, Micb- 18912-13.) Action Oct. 12. gram operation on 104.9 mhz, ERP 3 kw. Ant. ft. average terrain. Action Oct. 5. Renewal of licenses, all stations height 300 above Call letter applications WSGR -FM Port Huron, Mich.-Authorized Broadcast Bureau granted renewal of licenses program operation on 91.3 mhz, TPO 10 w. Fairleigh Dickinson University, Teaneck, N.J. for following VHF translators: KO7DM Cahone, Action Oct. 7. -Requests WFDU(FM). KO8EY and K10FB, both Walden, Rand, Coal - mont and Cowdrey, and KO9DC Glenwood Springs, KKCA(FM) Fulton, Mo.,- Authorized program Waldron Broadcasting Corp., Beckley, W.Va.- all Colorado. Actions Oct. 13. oreration on 97.7 mhz, ERP 3 kw -U. Ant. height Requests WCIR -FM. above average terrain 300 ft. Action Oct. 1. WGIG -FM Brunswick, Ga.- Broadcast Bureau of license. Action Oct. 8. WEKT(FM) Hammondsport, N.Y.- Authorized Call letter actions granted renewal program operation on 98.3 mhz, ERP 2 kw. Ant. WCHI(AM) Chillicothe and WCHO -AM -FM height above average terrain 360 ft. Action Oct. 5. Lan -Jol Enterprises, Yuma, Ariz.- Granted Washington Court House, both Ohio -FCC granted KALI (FM). full term license renewals to WCHI(AM) Chilli- WEZL(FM) Charleston. S.C. -Authorized pro- cothe and -FM Washington Court 25 kw. Ant. height Harold Broadcasting Co., Sonora, Calif. WCHO -AM gram operation on 103.5, ERP - House, both Ohio, previously issued short term above average terrain 275 ft. Action Oct. 1. Granted KVML -FM. renewals as result of repeated rule violations. Valley Broadcasting Co., Clinton, Iowa - Actions Oct. 14. Final action Granted KCLN -FM. Broadcast Bureau granted renewal of licenses Helena, Ark. - Superior Broadcasting Co. RCR Ltd., Asheboro, N.C.- Granted WQSA. for following and co-pending aux.: WKNR- Broadcast Bureau granted 107.5 mhz, 28.03 kw. SBG Enterprises Inc., Pulaski, Tenn.-Granted FM Dearborn and WLEW -FM Bad Axe, both Ant. height above average terrain 278 ft. P.O. WMGL(FM). Michigan: WMSR(AM) Manchester, Tenn.; address: 5663 Beechwood Drive, Jackson, Miss. WOBC -FM Oberline, WQMS(FM) Hamilton and 39206. Estimated construction cost $12,400; first - WSAI(AM) Cincinnati, all Ohio; WTNN(AM) year operating cost $24,000; revenue $38.650. Prin- Designated for hearing Millington, Tenn.; WUSO(FM) Springfield, Ohio; cipal: J. Boyd Ingram. sole owner. Mr. Ingram Scottdale, Pa. -FCC set for hearing applica- and WWBD -FM Bamberg, S.C. Actions Oct. 15. is chief engineer for WWUN(AM) Jackson, Miss., tions of Quality Radio Inc. and L. Stanley Wall serv- Broadcast Bureau granted renewal of licenses and owns radio and TV station maintenance for new FM's on 103.9 mhz at Scottdale. Action aux.: ice. Action Oct. 9. for following and co-pending KDRS(AM) Oct. 14. Paragould, Ark.; WAOP(AM) Otsego, Mich.; WAVI(AM) -WDAO(FM) Dayton, Ohio; WBSG- Actions on motions (AM) Blackshear, Ga.; WBT(AM) Charlotte, N.C.; Hearing Examiner Charles J. Frederick in North Existing FM stations WCHB(AM) Inkster, Mich.; WCHD(FM) Detroit; Syracuse, N.Y. (WSOQ Inc.), FM proceeding, on WELO(AM) Tupelo and WELZ(AM) Belzoni, request of Broadcast Bureau, ordered proposed Final actions both Mississippi; WFKY(AM) Frankfort, Ky.; findings and conclusions be due Nov. 6 (Doc. WFMJ(AM) and WFMJ -TV, both Youngstown, Action Oct. 15. Ohio; WFRC(AM) Reidsville. N.C.; WFYC -AM- 18667). KPEN(FM) Los Altos, Calif.- Broadcast Bu- WGRV- reau granted request for SCA on 60 khz. Action FM Alma, Mich.; WGAP(AM) Marvvilie, Hearing Examiner Millard F. French in Cama- (AM)-WOFM(FM) Greenville, WIRJ(AM) Hum- rillo, Calif. (Camarillo Broadcasting Co. and Hot Oct. 9. boldt, WJFC(AM) Jefferson City, WJZM(AM) Air Radio), FM proceeding, granted petition by KCMA(FM) San Francisco-Broadcast Bureau Clarksville, and WKPT -AM -FM Kingsport. all Hot Air Radio for leave to amend with respect granted CP to install new trans.; remote control Tennessee; WLOI -AM -FM La Porte, Ind.; WIBM- to application to assign interest of Chester P. permitted. Action Oct. 9. (AM) Jackson. Mich.; WICR(FM) Indianapolis; Coleman; set procedural dates and rescheduled WING(AM) Dayton and WIZE(AM) Springfield, evidentiary hearing for Dec. 2 (Does. 18969.70). WMCF(FM) Stuart, Fla.- Broadcast Bureau granted CP to install new trans. and ant.; remote both Ohio; WJOR(AM) South Haven and WKBZ- Action Oct. 14. and control permitted. Action Oct. 15. (AM) Muskegon, both Michigan; WKGN- Hearing Examiner Arthur A. Gladstone in (AM) Knoxville, Tenn. Actions Oct. 15. Seattle, designated Hearing Examiner Ernest Nash WFMT (FM) Chicago -Broadcast Bureau granted to preside in place and stead of Hearing Exami- CP to install aux. trans. at proposed trans. loca- ner Millard F. French; scheduled hearing to com- tion on 98.7 mhz.; ant. height 1150 ft.; remote Modification of CP's, mence in Seattle on Nov. 12 instead of Nov. 10 control permitted; granted CP to change trans. (Doc. 18943). Action Oct. 14. location to 875 North Michigan Avenue, Chicago; install new ant.; make changes in ant. system. all stations Hearing Examiner Isadore A. Honig in Live Actions Oct. 9. Oak, Fla. (WNER Radio Inc. and Live Oak Bu- Broadcast Bureau granted mod. of CP's to ex- Broadcasting Co.), FM proceeding, on motion of KCKN -FM Kansas City, Kan. -Broadcast tend completion dates for following: K72DF WNER Radio Inc., continued prehearing con- reau granted CP to install new trans. and new Waimea; K77CC Captain Cook; K -79BS Pahala; ference scheduled for Oct. 16 to Oct. 22 (Dots. ant.; make changes in ant. system; remote control K83BS Naalehu and K83BV Pohakuloa, all permitted. Action Oct. 14. 18975 -6). Action Oct. 14. Hawaii, to April 13, 1971. Actions Oct. 3. Hearing Examiner Jay A. Kyle in Big Bear WEVD -FM New York -Broadcast Bureau per- Mobile, Ala.- Broadcast Bureau granted Duke Lake and Banning, both Calif. (Mountain Broad- mitted remote control. Action Oct. 5. Broadcasting Corp. mod. of CP to extend com- casting Inc. and Stolte Inc.), FM proceeding, WFUV(FM) New York- Broadcast Bureau pletion date to April 7, 1971. Action Oct. 8. granted request of Mountain Broadcasting Inc. granted CP to install new aux. trans. at main -92 Los Angeles- Broadcast Bureau and ordered Oct. 15 prehearing conference and trans. location to be operated on 90.7 mhz. KSW Action mod. CP to change location of trans. Nov. 23 evidentiary hearing continued without Oct. 15. granted of dates (Doa. 18967 -8). Action Oct. 9. to west edge of Encino reservoir, Encino, Calif.; WMRN -FM Marion, Ohio-Broadcast Bureau change ant. system and Install 93 response trans. Hearing Examiner Jay A. Kyle in Gahanna and granted CP to change ERP to 25 kw; make Action Oct. 14. Delaware, both Ohio (Christian Voice of Central transmission line; ant. height 340 ft. changes in Cocoa, Broadcast Bureau granted Ohio and Delaware-Gahanna FM Radio Broadcast- Action Oct. 9. WKKO Fla.- ing Station Inc.), FM proceeding, scheduled further mod. of CP to extend completion date to April 1, prehearing conference for Oct. 16. granted re- WREC -FM Memphis- Broadcast Bureau granted 1971. Action Oct. 12. quest of Delaware- Gahanna FM Radio Broadcast- CP to install aux. ant. at main trans. location on -Broadcast Bureau 102.7 mhz. Action Oct. 15. WRAS(FM) Atlanta ing Station Inc. and rescheduled prehearing con- granted mod. of CP to extend completion date to ference for Oct. 19 (Does. 18308, 18793). Action WKDA -FM Nashville -Broadcast Bureau Dec. 16. Action Oct. 12. Oct. 9. granted CP to change trans. location to 1st Ave- and Peabody Nashville; KKAI(FM) Kailua, Hawaii- Broadcast Bureau Hearing Examiner Jay A. Kyle in Gahanna and nue South Street, install granted mod. of CP to change trans. location to Delaware, new trans. and ant.; make changes in ant. system; both Ohio (Christian Voice of Central 5 miles south of Kailua on Wiliwilinui Ridge, Ohio and Delaware- Gahanna FM Radio Broad- ant. height 410 ft; remote control permitted; con- by from studio dition. Action Oct. 7. Kailua; operate remote control casting Station Inc.), FM proceeding. rescheduled location 30 Aulike Street, Kailua; change type hearing conference for Oct. 22 (Does. 18308, WPRP -FM Ponce, Puerto Rico -Broadcast Bu- trans. and ant.; make changes in ant. system; 18793). Action Oct. 15. reau granted request for SCA on 67 khz. Action ant. height 2120 ft. Action Oct. 13. Hearing Examiner Jay A. Kyle in Pittston, Pa. Oct. 15. WUAZ(FM) Henderson, Ky.- Broadcast Bureau (P.A.L. Broadcasters Inc.), FM proceeding, grant- granted mod. of CP to extend completion date to ed petition by P.A.L. Broadcasters Inc. for leave Actions on motions April 1, 1971. Action Oct. 12. to amend application to extent that portions of amendment seeking to modify application to re- Hearing Examiner Lenore G. Ehrig in Hart- WBLG -TV Lexington, Ky.- Broadcast Bureau flect additional surveys of community needs and ford and Berlin, both Connecticut (WHCN Inc. granted mod. of CP covering extension of com- programing and certain changes in programing. [WHCN -FM] and Communicom Media), FM pro- pletion date to April 15, 1971. Action Oct. 15. and seeking to make minor changes in financial ceeding, set procedural dates and scheduled hearing for Jan. 1971, in Hartford at location to be WSAE(FM) Spring Arbor, Mich.-Broadcast section of application including reflecting balance II, Bureau granted mod. of CP to change trans. and sheet dated Jan. are specified by further order (Dots. 18805 -6). Action 31, accepted and portions re- studio location to 213 College Street, at rear of Oct. 15. lating to proposed change in trans. site and finan- library building, Spring Arbor; change trans. and cial asrects of application respecting costs of Hearing Examiner Lenore G. Ehrig in Hartford ant.; ant. height 135 ft. Action Oct. 15. proposed new trans. site are rejected (Doc. and Berlin, both Connecticut (WHCN Inc. 17885). Action Oct. 8. Media), FM pro- KXLW(AM) Clayton, Mo.- Broadcast Bureau [WHCN -FM] and Communicom date to ceeding, granted petition by WHCN Inc. for leave granted mod. of CP to extend completion Other actions to amend application to reflect information on Dec. 1. Action Oct. 12. financial issue and ascertainment of community KWK(AM) St. Louis- Broadcast Bureau granted Review board in Leisure City, Fla., FM pro- needs (Dots. 18805 -6). Action Oct. 7. mod. of CP to extend completion date to March ceeding, granted request for extension of time to 15, 1971. Action Oct. 12. file opposition to petition to enlarge issues, filed Oct. 9 by Fine Arts Broadcasting Co. (Does. Call letter applications WELV -FM Ellenville, N.Y. -Broadcast Bureau 18956-58.) Action Oct. 13. WRTG(FM), Thomasville Broadcasting Co., mod. of CP to change type ant. Action Ograntedct. 15. Review board in Live Oak, Fla., FM proceed- Thomasville, Ga.- Requests WWTR(FM). ing, granted petition for extension of time. filed WKIC -FM, Mountain Broadcasting Service Inc., WOTI(FM) Dunn, N.C.-Broadcast Bureau Oct. 13. by Live Oak Broadcasting Co. (Does. Hazard, Ky.- Requests WSGS(FM). granted mod. of CP to operate by remote control 18975 -76.) Action Oct. 15. from studio location Highway 421, 1 mile southeast of Dunn; change trans. and ant.; ant. height Review board in Athens, Tenn., FM proceed- Call letter actions 240 ft. Action Oct. 15. ing, granted petition for extension of time, filed Oct. 12, by Athens Broadcasting Inc. (Does. WKTX -FM, WKTX Inc., Atlantic Beach, Fla: KSOO -FM Sioux Falls, S.D.- Broadcast Bureau 17617 -18.) Action Oct. 14. Granted WJNJ -FM. Review board in Harriman, Tenn., FM proceed- KTWD(FM), Bellevue Broadcasters, Spokane, (Continued on page 67)

BROADCASTING, Oct. 26, 1970 61 CLASSIFIED ADVERTISING

Payable in advance. Check or money order only. Help Wanted 304 per word-$2 00 minimum. Situations Wanted 254 per word -$2.00 minimum. All other classifications 354 per word -S4.00 minimum. Applicants: If tapss or films are submitted, please send $1.00 for each package Display ads. Situations Wanted (Personal ads) -$25.00 per inch. All others -$40.00 to cover handling charge. Forward remittance separately. All transcripions, pho- per inch. 5" or over billed at run -of -book rate. -Stations for Sale, Wanted to tos, etc., addressed to box numbers are sent at owner's risk. BROADCASTING Buy Stations, Employment Agencies, and Business Opportunity advertising require expressly repudiates any liability or responsibility for their custody or return. display space. Agency commission only on display space. No charge for blind Deadline for copy: Must b3 received by Monday for publication next Monday. box number. Please submit copy by letter or wire. No telephone calls accepted without Address replies: c/o BROADCASTING, 1735 DeSales St., N.W., Washington, D.C. confirming wire or letter prior to deadline. 20036.

RADIO Announcers continued Technical If you swing and know MOR, major Ohio market Southeastern AM -FM -TV station offers above average Help Wanted Management has outstanding opportunity. Send tape, picture and salaries for engineers experienced in AM -FM -TV resume. Box 1206, BROADCASTING. operation and maintenance. First class license neces- Florida large market needs aggressive, creative, sary. First class engineer without experience will be total sales manager. Excellent opportunity for sales- Alaska . . announcer-newsman for 5000W AM. considered. Reply must be complete with references, man who can lead staff to new highs and bring in Contemporary MOR. Must be experienced. No drift- photograph and salary requirements. Reply Box billing himself. Quality station, good production, ers. Must provide own transportation. Must be able J -198, BROADCASTING. big company, superlative fringe benefits. If you can to run a tight board and have an experienced nose increase local sales dramatically, write ASAP, Box for local news. Send tape and resume to Box K-210, Chief engineer-low pressure job in automated FM K -I37, BROADCASTING. BROADCASTI NG. station. Best suited to older man who wants to work in the Las Vegas area. Box K -135, BROAD- Major market station management opportunity ... First phone announcer. Looking for a job where you CASTING. group owned radio station needs a sales oriented can use your creative ability? Tired of the boss station manager for top 50 market. Rare chance to constantly breathing down your neck? Want benefits Chief engineer -to technically maintain small join fast growing broadcasting group in executive such as insurance and paid vacations? Want to market AM-FM. Pleasant community in Ohio. No not in, a city? Let's get together. capacity. The man we are looking for may or may live near, but big announcing required. Send all details to Box K-141, not be in sales or station management now but I have a morning opening. Call 703.368 -3109 or BROADCASTING. must have proven sales record. Career opportunity write: Box K 212, BROADCASTING. man seeks income for who additional responsibility, Needed immediately MOR and contemporary jocks Engineer- announcer for modern MOR S.C. coastal and advancement. All replies treated in the strictest for expanding midwest radio group. Both beginners daytimer. Send resume and salary requirements to confidence. Box K -200, BROADCASTING. and men with experience will be considered. Salary Tad Fogel, WINH Radio, P.O. Drawer W, George- dependent on talent and experience. Your letter must town, S.C. 29440. SW Ohio station seeks strong sales /management per- include tape, resume, salary requirements, and refer- son to take things over. Partial stock/ownership / ences (which will be checked). A recent picture Chief engineer for 2 AM -1 FM east Texas radio salary /commission. Send resume to Box K -236, would be helpful. These men are needed now. stations. Must be able to take charge. Tom Gibson, BROADCASTING. Box K-232, BROADCASTING. 6300 N. Central Expressway, Dallas. 214/361-0405. Sales oriented station manager wanted for absentee Music and news announcer for top adult station in owned small market FM. Good potential for go- growing medium market, desert Southwest. Ma- News getter. Previous management experience not neces- turity, big relaxed voice and bright perspective a sary, but previous sales experience a must. Box must. Would prefer hcppily married pro who wants Fast paced, authoritative newsman sought by major K -247, BROADCASTING. new roots in an exciting city with a great climate. market East Coast rocker. Must be mature, depend- Starting salary $9,600. Send resume, tape and recent able and able to offer excellent references. DJs inter- N.E. chain expanding. We want aggressive manager photo in confidence to Box K.234, BROADCASTING. ested in news will be considered. No floaters please; who can sell to local retailers. Ownership, a great An equal opportunity employer. send tape, resume and pic to Box K -159, BROAD- financial arrangement plus extras await person se CASTING. 'acted . Interview a must at your expense. Box KDTH, Dubuque, Iowa needs experienced, profes- K-263, BROADCASTING. sional morning man. Good production spots necessary. Programing, Production, Others Assistant manager for sunny south Texas daytimer 1st ticket required . resume Deep south small market AM -FM with variety format mail and full Copywriter. Experienced. Send full details and refer- to: Taylor, P.O. Box Falfurrias, needs afternoon AM -night FM top 40 Third particulars Joe 309, jock. ences. N.E. Pennsylvania Station. Good opportunity. Texas 78355. phone. Commission paid on account servicing sales. Good Box K -183, BROADCASTING. KVCL, Winnfield, La. 318- 628 -5822. living. Help Wanted Sales Need intelligent, mature, personable, experienced Program director -chief engineer -with up-beat MOR announcer for night show on up -tempo MOR. Send music background- Midwest daytimer in 100,000 plus Sales manager. Permanent opportunity, major mid- resume and tape to Eliot Kohen, KVOR, P.O. Box market -regular 6 day board shift in 40 hour week west market. Successful experience in local direct 966, Colorado Springs, Colorado 80901. -knowledgeable about directional operation and sales and sales supervision required. Salary plus In- equipment maintenance -good salary, benefits and centive. All details first letter. Reply Box K -180, Top 40 pro, rush resume, photo, tape (prod.-news- working conditions in aggressive organization. Box BROADCASTING. air) to: Rick Shaw, WDAT, Box 5038, Daytona Beach, K -213, BROADCASTING. Florida 32020. Saleswoman or salesman. Time sales Washing- for NE New York top rated 5KW modern full -time con- NE New York top rated 5KW modern full -time con - ton, D.C. network owned AM/FM station. Minimum temporary MOR AM -FM has immediate opening for two resume temporary MOR AM-FM has immediate opening for years experience. Send stating salary announcer. Experience, smooth, fully qualified announcer. Experience, smooth, young requirements to Box K-240, BROADCASTING. fully qualified young on -air sound and polished production re- on air sound and polished production required. Send photo, resume, air -check, tape to Send photo, resume, air -chock, tape to Lewis Edge, San Jose FM. Sales manager, salesman. Excellent sal- quired. Lewis Edge, WEAV, Plattsburgh, N.Y. 12901. WEAV, Plattsburgh, N.Y. 12901. ary, commission. New contemporary stereo FM starting soon. Write Ron Cutler, 1775 Los Gatos -Almaden Fredericksburg, Virginia needs exerienced announcer. Road, San Jose, Calif. 95124. Relaxed contemporary format 6 to midnight shift. Situation Wanted, Management Some sports knowledge helpful. Start $120 plus Aggressive, productive salesman with FM contem- liberal benefits. No screamers, no beginners, no Seeking manager /sales manager position with aggres- porary experience. Good track record a must. Su- phone calls. Send tape and complete details WFVA, sive operation. Solid, successful sales background. perior opportunity with Waller Media Group. Base Fredericksburg, Ve. Equal opportunity employer. Presently employed. Top references. Photo, detailed salary to $800.00 commensurate with past per- resume upon request. Box K -178, BROADCASTING. formance. Plus commission. Live and work in the Young man willing to sell and announce -generally sparkling city by the sea. Contact Don Durden, Jr., helpful. Mrs. Warren, WMCR, Oneida, N.Y. 315- Young aggressiva general manager-sales manager KZFM Radio 1718 Six -Hundred Building, Corpus 363 6050. Christi, Texas 78401. presently employed. Strong leadership, heavy sales. Excellent record. Background will stand rigid in- Regional midwest station in need of announcer with vestigation. Box K-207, BROADCASTING. Sales- -young man- generally helpful. Mrs. first class and with some news experience. If you Warren, WMCR, Oneida, N.Y. 315. 3636050. are a young man with these qualifications and ready Seeking sales manager, general sales man- to work for a progressive operation with a profes- national Beautiful Colorado. Live in the all- American city of sional staff, contact WRTL, Rantoul, Illinois -217- ager, lop 50 radio markets. Successful N.Y.C. rep Grand Junction. Expanding company has immediate 893.1460. with exciting background. Box K-208, BROADCAST- opening for mature, energetic, creative salesman. ING. Apply only if you have management potential and Attention Mrs. Mencini ... Would you like a good desire a broadcasting career. Call General Manager job? We need a top forty jock. Immediate opening FM sales /management. Completed 3 years with (303) 243 -1230. seven PM to midnight. You must be presently em- major broadcast corporation in NYC. Holds BSEE, ployed. We are an equal opportunity employer. We MBA. Will sell and /or manage FM. Background: Three station group of young broadcasters is ex- are replacing a man who has moved up to Buffalo, writing, announcing, engineering (first phone), panding again and needs one more aggressive street bigger but not better! No tapes returned, no collect broadcast management consulting. Discarded "large salesman not afraid of hard work, for Hartford mar- calls. Contact General Manager, Art Simmers, WTRY, corporation" syndrome. Recognizes FM as manage- ket. For the guy who can cut it in our sales oriented Troy, N.Y. AC 518 -274.1100 nine AM to five PM EDT. ment opportunity. Box K.211, BROADCASTING. group, there is plenty of management possibilities. Two of our men are now managers with an interest Immediate opening for experienced announcer at Well known, highly successful general manager in stations. Start at $12,500. Must travel for inter- MOR AM and FM, 90 miles from New York City. seeks new challenge. 18 years solid experience man. view at your expanse. Call or write Michael phone. S. Salary open. Write or D. Lubin, WVOS, aging three major stations, increasing rat- Schwartz, 1203 -521 -1550, or 998 Farmington Ave- Liberty, N.Y. different nue, West Hartford, Conn. ings, sales and profits dramatically. Extremely Wanted immediately: Heavy -voiced, contemporary strong in sales, programing and managing for profit. Tripled sales and increased 900% for announcer . . top pay' Call (8121 425-2221. profit Announcers last station managed. Industry leader, top refer- Two -way talk personality, of conservative bent re- ences. Box K 215, BROADCASTING. First phone -morning man for top rated northeastern quired for 5 KW CBS affiliate daytime, in midwest. MOR. Good starting salary. Experience a must. Send Top pay and fringes to intelligent, experienced com- CATV owners ... local origination scare you? You tape, resume and photo to Box K -196, BROAD- municaster. Send tapa, photo, and resume C/O Bill can make money and add to your subscription list. CASTING. Thomas, 3702 Gridley Road, Shaker Heights, Ohio. How? Write Box K -229, BROADCASTING.

62 BROADCASTING, Oct. 26, 1970 Management continued Announcers continued Technical continued 12 years experience and first phone. Looking for Professionally trained, will relocate, 3rd endorse- Chief engineer/announcer wanting to relocate ... sound, progressive station with advancement for ment. Box K -245, BROADCASTING. six years experience ... prefer country or MOR for- aggressive personnel. Experienced in all phases and mats. Hilly and wooded . Box K -156, BROAD- formats. Four years experience in management. First phone, 5 yrs. experience, C&W, sales. Presently CASTING. Presently employed. Half -hour air check available. employed. Box Kß51, BROADCASTING. Box K -246, BROADCASTING. Chief engineer- experienced -construction -AM /FM Mature announcer. Deep voice best suited to news, directional, maintenance. Proofs. Box Kß18, BROAD- AM -FM salesman with TV sales experience, station commercials, better music. Currently airing per- CASTING. management, all phases of radio, news, play -by- sonality program. Prefer switching beck to non play, all formats, interested in AM management personality Presently employed. Box Formar consulting radio engineer, now completing small -medium market. Top producer. Looking for BRyy quaAST format. a successful career in Department of Defense radio good operation in good community. Southeast but and communication activities, seeks position as chief will consider all offers. Let's exchange information. Over 30 (slightly) but can be trusted to do a engineer in a U.S. West Coast A.M. radio station. Family man, presently 5 figure income. Box K -260, thoroughly professional job. Versatile, ten years Will assume all engineering responsibilities. Has BROADCASTING. experience, first phone. Interested in solid oppor- education, experience and late model test equip- tunity to show what I can do. Prefer MOR or news ment for servicing all audio and r.f. station equip- 20 years experience radio -TV, all phases, including & sports oriented stations but will consider all ment, including a.f. and r.f. proofs. Would like to 9 manager. M.A. speech plus college teaching. Inter- reasonable offers. Willing to travel. Will furnish learn selling; could make investment for station im- ested teaching or radio management, college -owned tape, brief resume on request. Let's make a deal. provement or expansion. Box K -222, BROADCAST- or commercial. Presently employed. Bob Hess, 1501 Box K-255, BROADCASTING. ING. Fannin, Amarillo, Texas 79102, 806- 374.4813 . Number I rated MOR afternoon drive. Top 20 Engineer- announcer -sales. Florida 305 - 269 -4677 or Bargain . . . two major market professionals offer market. Available. 513 -825 -5472. Box K-238, BROADCASTING. a proven ure to owners of a sick station in any of the top 50 markets. We'll create an adult format First phone announcer -dj. Mature family man. Sober. Chief engineer; 5Kw -D and FM stereo on East coast. ratings phases. Box K with strong that produces big accounts. C&W, MOR, top -40. Excellent ratings. Prefer mid - Mature /experienced, all -252, BROAD- We're both top notch announcers, experienced in west. Phone 317- 453 -3222. P.O. Box 54, Kokomo, CASTING. programing, production and news. Knowledge of Ind. 46901. promotion tool We have first phones. Even willing Chief engineer and all around radio man seeking to help with maintenance until we get you in the position in Mid West or West. Box K -262, BROAD- Experienced first phone announcer available. 413- black. Combined experience of nearly 30 years. CASTING. 739.8241, 7-9 PM. Both willing to start at $180 per week. Let us lead your. team. Call 413- 442 -1283. First phone looking for job technical field. Will Available immediately -first class wanting midwest relocate. Some experience in FM broadcasting as small market station, preferably rock. Ten months chief engineer. Call Greg, 212 -824 -0567. Sales board, news and copy writing experience. Good personality, willing to work. Contact Dennis Meehan, Ambitious young announcer with B.A. in Mass 1979 Crary St., Pasadena, Calif. 91104. News communications looking for break into sales. South Florida or Northeast. Married. Details. Box K-250, Freakout rock personality -send for unusual tape. Newsman- sportscaster with 12 years experience. BROADCASTING. Mr. Freak, 215 East Eleanor St., Phila., Pa. 19120. Looking for major market. Box K -216, BROADCAST- ING. I want out of this big market and city (New York). Mature, adult, family, masters degree, 1st phone, 12 Prefer small or medium market with good country years experience, recipient of ad and announcing News director /newsman seeking top 25 market. living for wife and children. I'll give you ten years awards. Want stable adult radio. 109 Belhomme Contemporary station. Also experienced in pro- of professional radio experience plus two years of Drive, Lafayette La. 70501, Phone 984.0481. graming. Salary must be above average. Box K-230, newspaper for a position with a chance of ad- BROADCASTING. vancement. I prefer sales, but can also handle Black beginner, 3rd phone, 26, Career Academy Experienced radio -TV news director looking for big- programing, P.D., promotion, announcing, etc. graduate. Will relocate, married, 2 children. An- ger market. Will bring concise, mature news gath- Highly experienced with country music but will nouncer disc -jockey or anything, want a chance. and to Experi- consider all formats. Please call (516) 889 -4225 (eve- Dewey Hawes, 13362 Michigan, Chicago, III. 60627. ering delivery ability your station. nings) or write: P.O. Box 308, Island Park, N.Y. ence includes all phases radio and documentary 11558. television, editorial and election coverage. Prefer Station biting the dust? Give it a boost! Announcer central Florida region. Family man now employed. with limited but right type of experience will put Box K-233, BROADCASTING. Announcers your station on map. Don't wait) Time is now! Bonus: 3rd endorsed. 413-739 -8241. Harold Wille- If you want to go big with sports, I'm your man. Trained beginner wants break Into small station main, Maple Avon Apartments, Apartment 22, 52 Currently producing network sports shows, but de- market, 3rd endorsed. Dependable. Box K -81, Westfield Street, West Springfield, Massachusetts sire play-by -play position -all sports. Radio or 1V. BROADCASTING. 01089. Age 24, draft exempt, tape and resume upon request. Box K -244, BROADCASTING. Black beginner begs break) Trained with 3rd en- Take a chancel Young, creative, draft exempt lock dorsed. Available nowl Box K-82, BROADCASTING. would like to work for you. Suitcase packed. Will Newsman, 10 years experience, with right creden- relocate anywhere in U.S. or Canada. Prefers top tials. Currently in major market, seeking the same First phone combo at L.A. FMar seeks change. PD 40 rock or underground. Have necessary style, voice, in mídwest. Family man. Call John, 317 -639-4111. and light maintenance experience. Box K -103, appearance etc. . . Professionally trained, 3rd en- success, a BROADCASTING. dorsed. Everything needed for except Experienced radio news director . now em- break. Contact Bruce Hildebrand, 33 Long St., ployed. Some 7V experience. Would accept a staff Soul air personality -p.d. & music. 1st phone, tight Vandalia, Ohio 45377, 513 -898 -2928. position. Good digger. Married, one daughter. Terry board, top news, heavy production, tight music list, Rochester, Area Code 205 -831 -0426. P.O. Box 3130, night club entertainer, and I'll put you over to the Sports . 23, college grad, broadcasting school Oxford, Alabama 36202. Black and General Markets. I'm number one hare] grad, 3rd ticket, draft exempt. Some experience, Box K-150, BROADCASTING. can also sell. Call (312) 256 0014. Programing, Production, Others Talk ... young, mature newsman wants talk show. Seeking stable announcing position with oppor- Major market news, talk experience. Masters, best tunities in various phases of radio. Prefer Ohio, Copywriter, resume and samples on request. 203- references, married. Box K171, BROADCASTING. Kentucky or adjacent states. Married, college, 3rd 658-6196 or Box J -105, BROADCASTING. endorsed and one year's experience. Gansz, 2649 Humorous personality D.J. top rated afternoon drive Westbrook Dr., Cincinnati, Ohio 45211/513-481-3894 Copywriter, prefers New England area. 203 -658- time MOR format in the rock age? Tape tells why. after 5:00 P.M. 6196 or Box K -140, BROADCASTING. College graduate 15 years experience. Married. Ex- I care 1) your numbers are 2) cellent references. Larger markets only. Box K-173, 3rd phone -broadcasting school graduate don't what present -Navy- market size or whether you're BROADCASTING. eteran -2l -go getter. Phone (301) 662 after 6 your format 3) your FM PM EDT. AM or -I'm young, sharp, ambitious, creative, First phone, experienced, high ratings, 27, presently smart, confident, hip, square, realistic and an opportunist. If I cant make you number 1 in the employed, will consider television, prefer Florida, , good. DiS but First phone combo man, four 18-49 bracket, no one can. Box K -219, Box K -192, BROADCASTING. absolutely will consider other. years experience news, music, creative copy /pro- BROADCASTING. duction. Seeks top 40 MOR, or rock FM stereo 1st phone, top 40, MOR production, news, per- good in east, southwest or Canada. 20 /draft exempt, no Experienced sports director all play-by-play news, sonality. Broadcast school grad., willing to relocate. stranger to hard -check on request: work. Air /resume will relocate. Box K-235, BROADCASTING. Box K-202, BROADCASTING. Jim Pastrick, 12 Marycrest Lane, Buffalo, New York 14224 or call 716.825.2734. Immediately available. First phone, four years ex- Television Help Wanted perience. Good reference. Stable operations only) Box K-203, BROADCASTING. Talk show host -MOR d.¡. unique, repeat, unique format, no fights, no hassles, makes friends for Management Basketball broadcaster. Seven years experience. Top sponsors, station, northeast preferred, will relocate ratings and major college market. Box K-205, for right offer. Proven track record, references, pro Rapidly company is looking BROADCASTNG. mejor market calibre. M. Sandler, 292 Smith St., expanding broadcasting Perth Amboy, N.J. 08861. Call collect (201)442.3488. for ambitious, young men eager for management First phone announcer. Mature voice, 6 yrs. experi- responsibility in large markets. We have an executive team that believes potential is more important ence. Modern country or MOR. No maintenance. First phone announcer- salesman, mature, smooth Box K-220, BROADCASTING. than experience. All we ask is that you have sales voiced pro, college degree. Prefer East. Contem- experience in medium or large markets with enough po Pirli, 211 Elk Street, Syracuse, Experienced, professionally trained, first ticket, 3 initiative and confidence in your ability to send a years college (electronics), 23 years old, will re- Y rya MOR. Jerry resume for consideration. Our management psychol- locate, references. Box K -224, BROADCASTING. ogist will help vs determine your potential after Inventive 1st phone jock. 27. B.A. Experienced Attn. New York: Young, single, talented morning extensive interviews and testing. Salary minimum MOR/rock. Dedicated. Prefer West. Barry (213) 287 $30,000.00 plus substantial incentive. Send resume jock, Th yrs. experience. Also good sports, pro- 2357. duction. Box K-239, BROADCASTING. to Dr. Daw'on, Management Consultant, Box K-32, BROADCASTING. Completely confidential. DJ -newcaster, authoritative, creative, dy- Technical namic, versatile. Tight board, first phone, will re- Sales locate. Box K -242, BROADCASTING. Chief engineer, professional and businesslike atti- Soul, sister with a gift. Will relocate. Has 3rd en- tude seeks a position with e top quality station. Experienced local TV salesman call Mr. K. Babb for dorsed. Box K -243, BROADCASTING. Fully experienced. Box K -79, BROADCASTING. interview, WISH -TV, Indianapolis 317.924 -4381.

BROADCASTING, Oct. 26, 1970 63 Television Help Wanted Technical FOR SALE Equipment continued

Present chief desires relocation. Knowledgeable of Customized T.V. Mobile Van includes: GE Pell B&W Announcers TV, AM, stereo, remote control. Construction ex- cameras, 2 -Sync generators, 1- Dynair VS 121 B solid periance. Excellent references - Box K -39, BROAD- state switcher, B video monitors, 1- Taylor Hobson TV hostproducer needed at Penn State University CASTING. 10.1 (40- 400mm) tense, 1- Tektronix model 453 port- for farm, home, garden and ecology broadcasts. able scope, 1 -RCA TR -5 VTR w /spare head. Includes Requires degree or equivalent experience, friendly First class transmitter engineer, 14 years experience 3000 ft. camera cable, audio and power cable and on -the -air personality, and ability to present com- in maintenance, construction, design and supervi mixing equipment all housed in a custom made plex stories simply, interestingly. Vacation, medical, sion, seeking career opportunity with reavy responsi- 1967 (GMC) truck with new engine. Box K-78, educational benefits. Send resume and SOF or VTR bilities. Box K -214, BROADCASTING. BROADCASTING. to Cordell Hatch, 13 Armsby, University Park, Pa. 16802. An Equal Opportunity Employer. Director of engineering desires change. Recent con- Equipment for sale: RCA BTA -5F, on the air now struction experience. Excellent references. Box K -225, 1260KC. Also have 25KW Onan generator. Call or BROADCASTING. write Gary Weber, WIXY Radio, 3940 Euclid Ave- Technical nue, Cleveland, Ohio (216.391. 1260). First phone technician with transmitter experience Celer video man, thoroughly experienced Norelco available immediately. Married, cr, rural area pre- Ampex TA 15-BT television transmitter in new con- and /or Marconi needed by top -flight production fa- ferred. Box K227, BROADCASTING. dition with color. I.O. camera, switchgear, related cility. Good pay. Man must be willing to travel. equipment. Box K-172, BROADCASTING. This company does a lot of remotes. Box K -193, Experienced chief engineer and operations manager solid background BROADCASTING. with desires real challenge. Box For sale Schafer stereo -800 automation system 1 yr. 202, East Point, Georgia. old. 3 systems in our group only need two. Includes Director of engineering. Must be experienced in TRU 8 make up unit, network fill -deck, network engineering and be a good administrator, capable joiner time gate panel, digital clock, audioclock, up to 20 News of supervising people. Stock plan available. Schafer 1 by 24 brain, and random access -SA 1008 Biggest need is for a competent administrator who is spotter with M 50B memory. 3 music decks all production oriented. Box K -194, BROADCASTING. News director. Top -rated newscaster and experi. Ampex record and play back units. Are the newest enced, efficient news administrator. Record of suc- age 440 series. Pick up balance. Phone 214 -586 -2211. TV studio engineer upstate New York Educational cessful involvement with community problems. Imag- production center. Production operations, video-tape inative special events producer with thorough knowl- Stoddart Model NM30 -A field strength mater 20- editing, VR1200 editor /editec and maintenance. FCC edge of production techniques. VTR, resume, and 400Mc with power supply and cables. Excellent 1st phone and two years broadcast experience re- best professional, personal and business references. condition; will service, calibrate and certify before quired. Small vacation city environment. Salary: Box K -143, BROADCASTING. shipment. $850. NM-30A dipole antenna set, with $10,700 plus generous retirement and benefits. Box cables, tripod, low and high frequency baluns, case; K -254, BROADCASTING. Hard working, responsible newsman, with ten years new condition $350. Box K -221, BROADCASTING. experience desires air position with progressive sta Chief engineer to install and maiotain religious station. Resume, photo available at once. Box K -179, AM transmitter RCA BTA -1L, 1kw -250, now on air, tion WURD -TV Indianapolis, Ind. New TTU 30 for BROADCASTING. available after Nov. 1, $995. Dave Kelly WTIQ, 937,000. Dr. Wendell Hansen, Rte. 4, Noblesville, Manistique, Michigan 341 -2024. Ind. 46060, 317 -773-0030. On- camera /radio newscasting experience . . journalism degree . good writing ability. Box Color mobile TV van. Custom 35' unit, carpet, wood K -217, BROADCASTING. panel, 3 Plumbicon -tube cameras. Quad VTR. Com- News pletely operational with self -contained power and General assignment on & off -camera announcer with air conditioning. Slide chain, solid state switcher Television station needs experienced consumer re- several years news /writing, now in top key. Phone: 408-2E6 -9979. porter who can relate marketing trends to the gathering market, seeks anchorman slot. Box K -226, BROAD - public in laymans language and analyze economy CASTI NG. Overhead too high? Price breakthrough) Newsroom impact upon viewers. Send detailed resume and brand recording tape. Try dozen reels, satisfaction salary requirements in 1st letter. Equal opportunity guaranteed. 7" dozen, $11 or 5" dozen, $9. News. Television newsman- seasoned pro. Solid producer - employer. Box H-380, BROADCASTING. room Products, 1602 McLean, writer, reporter. Will consider radio. Call 502637- Dunterry- Virginia 22101. Dealers welcomed. Immediate opening for experienced newsman for 5383, or write Box K -237, BROADCASTING. Stockton staff of KOVR -TV Stockton- Sacramento. Job Ampex model 600 /601 users -noise, heat, and flutter involves both on the air and field work. Send Definitely anchor. Can direct. Responsible, accu- reduction kits available VIF International, Box rate, from resume /film/VTR to: Personnel Dept. McClatchy fair. News, prestige, image, experience at your 1555, Mtn. View, Calif. 94040. 408 -739.9740. Broadcasting 21 & Q. Sacramento, Calif. request. Box K.256, BROADCASTING. Tower fabrication, erection and maintenance; used Reorganized and remodeled station needs news and This reporter, 3 years in top 50 market, wants to tower equipment. Coastal Tower & Welding, Inc., sports directors. Contact Clyde Payne, Bowling move up. TV; radio newscasts, SOF reports; specials. P.O. Box 984, Tallahassee, Florida. Phone 904 -877- Green, Ky. 502- 843-1171. Journalism; English degrees. Prefer N.Y. or New 7456. England. Resume, etc. on request. Box K -261 BROADCASTING. Programing, Production, Others MISCELLANEOUS

TV pro. Multi- system, CAN company is serious Programing, Production, Others Deejaysl 11,000 classified gag lines. $10.00. Un- about its programing and needs a programing di- conditionally guaranteed. Comedy catalog free. rector. Plenty of responsibility, freedom, and money. Experienced major network radio production /tech- Edmund Orrin, Mariposa, Calif. 95338. Write: Box K.85, Broadcasting. nician -Ist phone, RCA graduate production /direction, excellent professional TV credits both technical "1970 Test Answers" for FCC First Class License Continuity director wanted for medium market, Mid- and creative. Desire first, full -time job as TV di- Plus Command's "Self -Study Ability Test." Proven west. Strong on creative copy with supervisory rector. Prefer South. Box K -241, BROADCASTING. $5.00. Commend Productions, Box 26348, San Fran- ability. Sand samples, resume and salary require- cisco 94126. ments. Box K -189, BROADCASTING. Need me7 '68 grad, BA in TV, 25, draft deferred, 3 years heavy experience in all phases production, Wowl 25 pages best one liners only $3.0011 Shad's S to top TV executive (midtown NY) who studio /remote. Presently employed in same. Desire House of Humor, 3744 Applegate Ave., Cincinnati, needs girl with good skills, experience, who is better opportunity. Write for resume. Box K259, Ohio 45211. personable and attractive. Salary high to right girl. BROADCASTING. Box K -231, BROADCASTING. Prises) Prizes! Prizes! National brands for promo- tions, contests, No barter, or trade Wanted: Experienced film booker, inspector. programing. ... shipper, Wanted To Buy Equipment better) For fantastic deal, write or phone: Radio Opportunity for advancement. Call for interview Features, Inc., 166 E. Superior St., Chicago, Illinois 212.628 -8600. We need used 250, 500, 1 kw & 10 kw AM and 60611, call collect 312 -944-3700. FM transmitters. No junk. Guarantee Radio Supply Texas Television Corp., 1314 Iturbide St., Laredo, 78040. Trade i ium . . . we accept air time, merchandise, stock, securities, real estate, articles Wanted: AM field strength meter, NemsClarke type having a fair market value equal to the life insur- Situations Wanted Management 120 or RCA type WX -2. State age, condition, and ance premium. International Insurance Exchange, price. Box K -147, BROADCASTING. International Building, P.O. Box 4548, Fort Lauder- dale, Florida 33304. Program operations manager seeks change for challenge and growth. Box K -187, BROADCASTING. We need used self supporting TV tower around 200 fee:, capable of supporting a low channel, 3 bay Microwave reflector, 6'x8', $125. Two Johnson samp- Operations /production director for medium to med- batwing antenna at 40 pounds -wind loading. No ling loops as new, $100 ea. Listing of many ium -large station. 16 years administrative ability and junk. Contact Mr. Pedro Perret De La Paz, P.O. Box broadcast items available. Haskey; 6248 Oriole production know -how, solid in all phases. Creativity 393, Eagle Pass, Texas. Street; Ventura, California. a way of life. Family man, references. Resume, photo on request. Box K -257, BROADCASTING. 16 inch discs wanted containing old radio programs, Interested in a unique program of entertainment comedy, drama, children's shows, news, mystery, and inspiration? We will furnish our 15 min. etc. or taped copies of the disc. Don Maris, 1926 "Dimensions" free to stations wishing to run it as Announcers Cherokee, Norman, Okla. 73069. a public service. Write for audition tape: Dimensions, Box 188, Monticello, Ga. 31064. Top SO market sports director. B.S., young and aggressive desires similar position in another market. FOR SALE Equipment Games, gimmicks, intros, breaks, jokes! Uniquel Box K -83, BROADCASTING. $2.25 month. Newsfeatures Associates, 1312 Beverly, Rigid Transmission Line -6 t/e " -50 ohm, 20 ft. St. Louis, Mo. 63122. For sale: Television performer, producer writer, an- Lengths, flanged, Andrews 573, unused. 500 ft. nouncer. Bozo two years, disc jockey nine before. available- bargain. Sierra -Western -Box 23872, Oak- Need another show, children's, creative weather, land, Calif. 94615. Tele. (415) 832-3527. INSTRUCTIONS homemaker appeal, interviews, perhaps radio -TV combination. Jim Lord, 22121/2 Tremainsville, Toledo, HJ7-50 Andrews Helios 13" air coaxial transmis- Advance beyond the FCC License level. Be a real Ohio. sion cable jacketed, 10,000 feet available, 5 2000, engineer. Earn your degree (mostly by correspond- reels, perfect surplus test reports, available 50% ence), accredited by the accrediting commission of Beginner seeking first position. Excellent presenta- of factory price; can be cut to order at tremendous the National Home Study Council. Be s real engi- tion, sports my specialty. 23, college grad, broad- savings; brokers invited. For FM broadcast com- neer with higher income, prestige, and security. casting school grad, draft exempt. Call (312) 256- munications microwave radar. Action Electric Sales, Free catalog. Grantham School of Engineering, 1509 2343. 1633 N. Milwaukee, Chicago, Illinois. 312. 235.2830. N. Western, Hollywood, California 90027.

64 BROADCASTING, Oct. 26, 1970 Instructions continued Instructions continued

First class FCC License theory and laboratory train- REI School of Broadcasting. Train under actual studio We're probably ing in six weeks. Be prepared let the masters conditions in all phases of radio announcing. For in the nation's largest network of 1st class FCC instant information call toll free 1 -800 -237 -2251. Or the roughest licensing schools train you. Approved for veterans write: REI, 1336 Main St., Sarasota, Fla. 33577. and accredited member National Association of Trade and Technical Schools. Write or phone the American Institute of Radio, by encouraging stu- broadcast school location most convenient to you. ELKINS INSTI- dents to attend both day & night classes can guar- TUTE**** in Texas, 2603 Inwood Road, Dallas, antee you a First Class License in 21/2 to 31/2 weeks. Texas 75235. Phone 214- 357 -4001. New classes start every Monday. Housing can be in the country. arranged for $12-15 per week. Total tuition $330. ELKINS in California, 160 South Van Ness, San 2622 Old Lebanon Rd., Nashville, Tenn. 37214. 615- On purpose. Francisco, California 94102. Phone 415. 626.6757 889 -0469 or 889.2480. ELKINS in Connecticut, 800 Silver Lane, East Hart- Detroit and Cleveland ... the Specs Howard School ford, Connecticut 06118. Phone 203 -528 -9345 of Broadcast Arts. Complete radio and TV studios in each school. The course written and taught only by A student who lays his money on ELKINS in Colorado, 420 South Broadway, Denver, radio and TV executives and announcers. Practical the line to become a broadcaster Colorado 80209. Phone 303 -744.7311 Broadcasting and first phone $675. each. Combined $995. V.A. approved. Home office phone 313354- with us gets the finest course in ELKINS in Florida, 1920 Purdy Avenue, Miami 6161. announcing ever created. You Beach, Florida 33139. Phone 305-532 -0422 FCC first class ticket for your future in broadcasting. name it and he gets it. To thor- ELKINS in Georgia, 51 Tenth Street at Spring, Prepare now at Broadcast Engineering School of oughly train a Columbia student N.W., Atlanta, Georgia 30309. Phone 404.872 -8844 Technology, 304 N. Market St., Frederick, Md. 21701 , excellent instruction, economical lodging, takes up to two years. ELKINS in Illinois, 3443 N. Central Avenue, attractive guarantee . . . next class: Nov. 2. Night Chicago, Illinois 60634. Phone 312. 286.0210 classes now forming for students in the Baltimore - We train them to be No. 1, and Washington- Western Md. area. Call 301/662 6292 for we ELKINS in Louisiana, 333 St. Charles Avenue, B.E.S.T. don't turn them loose until Newa Orleans, Louisiana 70130. Phone 504-581 -4747 they are. ELKINS in Minnesota, 4119 East Lake Street, Radio Help Wanted Hundreds of radio and television Minneapolis, Minnesota 55406. Phone 612- 721 -1687 stations who have hired our grad- ELKINS* in Tennessee, 66 Monroe, Memphis, Ten- Technical uates keep coming back for more. nessee 38103. Phone 901- 274-7120 Contact us for your next opening ELKINS* in Tennessee, 2106.A 8th Avenue, South, Nashville, Tennessee 37204. Phone 615 -297.8084 -phone or letter -it's a free service. ELKINS in Texas, 1705 West 7th Street, Fort Worth, SOUTH FLORIDA Texas 76101. Phone 817.335 -6569 CHIEF ENGINEER ELKINS in Texas, 3518 Travis, Houston, Texas MARIJO RISON 77002. Phone 713. 526 -7637 For 50.000 watt contemporary music radio ELKINS in Texas, 503 South Main, San Antonio, Texas 78204. Phone 512- 223 -1848 station. Must think young, dig great ELKINS in Washington, 404 Dexter, Seattle, Wash. sound and thoroughly understand the ington 98109. Phone 206. 622.2921 audio end of the business. Send complete ELKINS in Wisconsin, 611 N. Mayfair Road, Mil- waukee, Wisconsin 53226. Phone 414. 352.9445 resume and references to Announcing Programming, production, newscasting, sportscasting, console operation, disc lock - BOX K -169, BROADCASTING eying and all phases of adio broadcasting. All taught by highly qualified' professional teachers. One of the nation's few schools offering 1st Class FCC Licensed Broadcasting in 18 weeks. Approved for veterans and accredited member of NATTS. Write or phone the location most convenient to you. ELKINS in Dallas - Atlanta*** - csgo - Houston."' - Memphis - Minneapolis Placement Director - Nashville - New Orleans*** - San Francisco. Columbia School Licensed by New York State, veteran approved for CHIEF ENGINEER of Broadcasting FCC ht Class license and announcer -disc- jockey (Home School) 4444 Geary training. Contact A.T.S. Announcer Training Studios, San Francisco / (415) 387 -3000 25 West 43 St., N.Y.C. (212) OX 5-9245. for directional "1970 Tests-Answers" for FCC First Class License. Plus Command's "Self-Study Ability Test." Proven! AM and Stereo FM. Muet be able to $5.00. Command Productions, Box 26348 -R, San Francisco 94126. maintain all station equipment ... five Tape recorded lessons at home plus one week per- figure salary. Send complete resume to sonal Instruction prepares broadcasters for first phone in Ove to ten weeks. 1970 schedule includes Detroit, St. Louis, Pittsburgh, Seattle, Milwaukee, BOX K -228, BROADCASTING Washington and Los Angeles. Our nineteenth year teaching FCC license courses. Bob Johnson Radio License Training, 10600 Duncan, Manhattan Beach, Calif. 90266. Telephone 213. 379.4461.

Since 1946. Original course for FCC First Class Radio -telephone Operators License in six weeks. News Approved for veterans. Low -cost dormitory facilities at school. Reservations required. Several months ahead advisable. Enrolling now for Jan. 6 & Apr. 14, 1971. For information, references and reservations, write William B. Ogden, Radio Operational Engineer- RADIO NEWSMAN ing School, 5075 Warner Avenue, Huntington Beach, California 92647. (Formerly of Burbank, California) Immediate opening in Kansas City for

REI -FCC first class license in (5) weeks. Approved newsman who knows he's good and can for veterana training -over 97% of REI graduates prove in We're not just looking for a receive their first phone license. For instant informa- voice, but a voice that belongs to an tion call toll free: 1 -800- 237 -2251. Florida residents, Call: (813) 955-6922. aggressive and responsible pro who can bring home the stories. Show us that REI in sunny Sarasota, Fla. 1336 Main St. 33577. Phone: 813- 955 -6922. you're that pro and we'll show you a solid opportunity with the number I REI in historic Fredericksburg, Va. 809 Carolina St., @.. Phone: 703- 373 -1441. newiminded station in Mid -America. Send tape and resume. COLUMBIA SCHOOL REI in beautiful downtown Glendale, California 625 E. Colorado St. 91205, Phone: 213 -244 -6777. BOX K -248, BROADCASTING OF BROADCASTING Nol with CBS, Inc. Rd., Kansas City, alllllaled REI in mid -America. 3123 Gillham or any other Inatilutlon. Mo. 64109, Phone: 816 -WE 1 -5444.

BROADCASTING, Oct. 26, 1970 65 Radio Situations Wanted Management For Sale Equipment

Top 10 market PD with highly successful ATTENTION RADIO MANAGERS 1 record as contemporary programer and Want more time to concentrate on sales? Tired station manager seeks new challenge with of listening to all those day to day internal reputable station or group. Presently em- problems? I have 15 years experience in pro- FOR SALE ployed by one of the best. Top ratings, graming- engineering. news -traffic & FCC law. 3 references and reputation. Will consider years in operations management. If you need an operations manager and are willing to pay for UHF TRANSMITTER/ all markets. Replies confidential. a good one, write BOX K -176, BROADCASTING BOX K -209, BROADCASTING ANTENNA PACKAGE

GE TT -24A 12.5 KW CH58 Transmitter Television RCA TFU -30J CH58 Pylon Antenna TV -AM Attention station owners and RCA 81/4 Universal Line, 900 feet group managers. I'm seeking employment Situations Wanted in management role. 44 years old, twenty Equipment surplus to our needs years broadcast experience, last 8 as Gen- Management eral Manager of TV -AM -FM small market Call E. H. Herlihy WKBC-TV CH58 operation. Resume and photo upon !l'i N i:I' l' "11LI. JSIIDlldi:I'llI IL Boston, Mass. 617/288-3200 request. BOX K -191, BROADCASTING EXECUTIVE -'l1lJ'./'l-/-l./'./'./'./'./'./'-/'-/'ll!-/`l./' ENGINEER TV Television Help Wanted - Instructions Management Richard R. Hayes AVAILABLE CABLE TV OPPORTUNITY December 1970 OPEN NOV. 1, 1970 MSO is seeking young, aggressive manager for Presently CAIN system in the Northeast. The man we are seeking must possess experience in production President and of local TV programing. Must be PHOENIX direction Teldex Corporation able to sell advertising locally. Technical knowl- 2505 North Central edge of cable TV not a prime requirement. If (closing operations & offering you would like to be a part of the exciting future Phone 602/258.2930 of Cable TV and local origination, tell us about sale of assets) yourself including a complete resume. Write RON BAILIE BOX K -153, BROADCASTING R &D Electronic School of Broadcast An Equal Opportunity Employer Subsidiary of Intercontinental Mfg. Inc. "F.C.C. OCrOCGO Company P.O. Box 949 First Class Radio Telephone License Sales Garland, Texas 75040 (214) 276 -5131 5 WEEKS The nation's Finest and most complete Direct Inquiries to Teldex Corporation course in $40,000 PER YEAR Announcing-Production FOR TOP SALESMEN i i %aJI tr:'I:1'nr,,r.1'',If;: We need 10 men who are self -starters to News studios also located cover the entire continental U.S. Each man will have approximately 20 custom- Seattle San Francisco Spokane ers to sell and service. Minimum com- EXPERIENCED TELEVISION MAN Portland Salt Lake City mission should run $40,000 per year. We Six years in the ranks, three in Ir. level Award winning newsman are a new company in the TV advertising management. and San Jose Lake Tahoe qualified producer- director with all asso- e field. Previous TV time sales experience ciated skills. Full resume and pictures on is desired. Please send resume to Tek -n- your request. Interviews arranged in per- W W aYa'15ra'a ti: ie s u ce AS,%%% son only. ï mation Co., 953 East Sahara Ave., Las BOX K -154, BROADCASTING Vegas, Nevada 89105. FOR SALE STATIONS Programing, Production, Others Programing, Production, Others l Cum Laude U.S.C. graduate, telecommu- MIDWEST nications background, with years training Daytime AM. Building and equipment experience at Western TV station seeks near new. Located in growing community position in programing -production. Refer- with new large industry and businesses. BUSINESS MANAGER ences furnished. Future and opportunity Terms cash. Qualified principals only. more important than initial salary. Write: Write: Group owned TV and AM stations in top 25 Box K -130, BROADCASTING BOX K -223, BROADCASTING market seeking financial manager to super- L1 1v1-1e-11- v- vise accounting department and act as linancial and operations advisor to general Employment Services managers. This is a key management position requiring supervisory experience and 527 Madison Ave., New York, N.Y. 10022 good communicative skills. Reply with )'II complete resume Including salary require- rttitL1P rbia Vrnkers hr. ments. 116 CENTRAL PARK SOUTH NEW YORK, N.Y. BOX K -204, BROADCASTING 13 265.3430 BROADCAST PERSONNEL AGENCY Sherlee Barish, Director

66 BROADCASTING, Oct. 26, 1970 (Continued from page 81) For Sale Stations continued granted mod. of CP to extend completion date to Jan. 15, 1971. Action Oct. 12. LARSON /WALKER & COMPANY WRIP -TV Chattanooga- Broadcast Bureau granted mod. of Cl' to extend completion date to Brokers, Consultants, & Appraisers April 8, 1971. Action Oct. 15.

Los Angeles, Calif. 90067 Wash., O.C. 20006 WBBJ -TV Jackson, Tenn. -Broadcast Bureau granted of CP to extend completion date to 1801 Ave. of the Stars 1725 mod. Eye St., N.W. Sept. 17, 1971. Action Oct. 15. Century City, Suite 501 Suite 714 213/277 -1567 202 /223 WVRY(FM) Waverly, Tenn. -Broadcast Bureau -1553 granted mod. of CP to make changes in ant. system; ant. height 220 ft. Action Oct. 13. KWBY(AM) Edna, Tex.-Broadcast Bureau granted mod. of CP to extend completion date to STATIONS FOR SALE March 1, 1971. Action Oct. 12. CATV. We can offer a number of systems. Please 1. let K77CM Valentine, Tex.- Broadcast Bureau us know your requirements. granted mod. of CP to extend completion date to CALIFORNIA. Regional fulltimer serving multi- April 13, 1971. Action Oct. 13. 2. million market. Price 29% down. $550,000. WRAR -FM Rappahannock, Va.- Broadcast Bu- 3. PACIFIC NORTHWEST. $15,000 down. reau granted mod. of CP to change trans. and ant.; ant. height 210 ft. Action Oct. 13. 4. MIDWEST. $15,000 down. KVAN Vancouver, Wash. -Broadcast Bureau 5. TEXAS. Exclusive. $30,000 down. granted mod. of CP to extend completion date to Dec. 15. Action Oct. 9. WHGC(FM) Princeton, W. Va.- Broadcast Bu- reau granted mod. of CP to change trans. and ant. Action Oct. 13. Jack L. Stoll WISM(AM) Madison, Wis.- Broadcast Bureau granted mod. of CP to extend completion date to and ASSOCIATES April 1, 1971. Action Oct. 12. 6430 Sunset Blvd., Suite 1113 KHF -80 Milwaukee- Broadcast Bureau granted P.O. Box 550 mod. of CP to change location of trans. to admin- Los Angeles, California 90028 istration building, Milwaukee Public Schools, Vliet Area Code 213 -464-7279 Street, Milwaukee, and change ant. system. Action Oct. 14. WABA(AM) Aguadilla, Puerto Rico- Broad- cast Bureau granted mod. of CP to extend completion date to Dec. 23. Action Oct. 12. California full time AM in attractive WEGA(AM) Vega Baja, Puerto Rico- Broad- growing single station market. Owner cast Bureau granted mod. of CP to extend com- desires to sell to responsible party. pletion date to April '7, 1971. Action Oct. 12. Terms available. No brokers, please. WO3AH Fredensborg King Quarter, Virgin Islands- Broadcast Bureau granted mod. of CP BOX K -177, BROADCASTING to extend completion date of VHF translator to April 9, 1971; granted mod. of CP to change trans. location to Recovery Hill of Christiansted, 80 ft. west of WSVI Virgin Islands, and change type trans. Action Oct. 9. FOR SALE OR MERGER Major Market fulltime Other actions, all stations 5,000 watt AM radio station ßroaiIcaslîiiq Top 15 Central area FCC staged effectiveness of rules prohibiting $2,000,000 category program syndication by television networks until is further order (Doc. 12782). Action Oct. 14. Qualified principale only for FCC adopted notice of inquiry on formulation BOX K -20I, BROADCASTING business people of appropriate further regulatory policies concerning cigarette advertising and anti -smoking presentations. Action Oct. 14. ... too busy to plow through FCC amended rules increasing from 40 to 100 FOR ft. maximum width of bands to be painted on ant. SALE a stack of business papers structures, to make structures more visible to air- Non -directional northeast daytime AM in craft effective Nov. 1. Action Oct. 14. 1 top sixty market. Good growth and each week. profits and excellent potential. Owner has other interests. $400,000 on terms. Translator actions BROADCASTING is the one BOX K -249, BROADCASTING - KO4BT North Dunsmuir, South Dunsmuir, Cas - tella and Mt. Shasta, all California- Broadcast journal that reports the Bureau granted CP to add amplifier to trans. and complete business week of increase output power to 10 w. Action Oct. 13. KO7DM Cahone, Colo.- Broadcast Bureau broadcasting ... edited granted mod. of license covering change in pri- LOUISIANA AM mary TV to KOB -TV Albuquerque, N.M. via Fulltime non -directional. Collins Equip- and departmentalized for KI2GK Farmington, N.M. Action Oct. 13. ment, potential unlimited, excellent mar- readers who need to know... Garfield County and New Castle, both Colo- ket. Qualified buyers only. rado-Broadcast Bureau granted CPs for new fast. VHF translators to serve New Castle on ch. 7 by BOX K -258, BROADCASTING but rebroadcasting KREX -TV Grand Junction, Colo.; ch. 9 by rebroadcasting KOA -TV and ch. 11 by rebroadcasting KBTV(TV), both Denver. Action Oct. 12. KO9DC Glenwood Springs, Colo.-Broadcast Bureau granted mod. of license covering change in primary TV to KBTV(TV) Denver; change input Penn. small FM 160M 29% Minn. small fulltime 140M 70M ch. to via KO3AW Glenwood Springs. Action Oct. 13. Wisc. small CATV 19M Cash SW small TV 265M 25% K75AZ, K8OAX and K82AO, all Big Fork, N.J. med. daytime 270M 50M La. med. fulltime 226M 62M Mont.-Broadcast Bureau granted assignment of licenses to Blacktail TV tax district. Action Oct. Fla. med. fulltime 650M 29% MW metro AM & FM 530M Cash 12. NW metro daytime 103M 29% South metro daytime 275M 29% Valley TV Club Inc., Glasgow, Mont.- Broad- cast Bureau granted CP for new VHF translator to serve Glasgow and rural area, Mont. on ch. 7 by rebroadcasting KFBB -TV Great Falls, Mont. /, CHAPMAN ASSOCIATES Valley TV Club Inc., Nashua, Mont.- -Broad- t7 cast Bureau granted CP for new UHF translator media brokerage service' to serve Nashua, Fort Peck and rural area, all Mont., on ch. 75 by rebroadcasting KFBB -TV Great Falls, Mont. Action 14. 2045 Peachtree Road Atlanta, Ga. 30309 Oct. K091U Penasco, N.M.- Broadcast Bureau granted CP to replace expired permit for new

BROADCASTING, Oct. 26, 1970 (FOR THE RECORD) 67 VHF translator. Action Oct. 13. Foster for $12,500. Principals: W. C. Woodall Jr. Coldwater, Mich.-FCC granted petition by Citizens TV Inc., Milton -Freewater Ore. - (51% before and after), J. N. Stephens (1645% Coldwater Cablevision Inc. operator, for waiver Broadcast Bureau granted CP for new UHF trans- before, none after) Wayne Foster (161/4% before, of hearing requirements of rules; authorized to lator to serve Milton -Freewater on ch. 69 by 3235% after) and O. W. Parnacott (1655% before, carry distant signal of WXON -TV in place of rebroadcasting KSPS -TV Spokane, Wash. Action same after). Action Oct. 8. distant signal of WXYZ -TV, both Detroit. Action Oct. 12. WGIG -AM -FM Brunswick, Ga.- Broadcast Bu- Oct. 14. KO2FU Dell City, Tex.-Broadcast Bureau reau granted transfer of control of Golden Isles Sanford, N.C. -FCC granted petition by Lee granted CP to replace expired permit for new Broadcasting Corp. from C. J. Thornquest, John Cable- Vision Inc., operator, for waiver of hearing VHF translator. Action Oct. 13. D. Shafer, J. H. Heeter, et al (as a group 100% requirements of rules and for authority to carry before, none after), to Radio Station KVOL K04AZ Santa Clara and Washington, both Inc. distant signal of WSJS -TV Winston -Salem, N.C. (none before, 100% after). Consideration $100,000 Action Oct. 14. Utah -Broadcast Bureau granted CP to specify exchange of debentures. Principals of TV as KVOL Inc.: New Hope, Pa. -CATV Service Co. and Fred primary KCPX -TV Salt Lake City via James L. Kirk II, president (79.99 %) Even H. K80CE rural Beaver county, Hamilton Fort, and Jr., Lieberman. Cable Television Bureau dismissed Houghes vice rresident (20 %), et al. petition for special relief filed June 26 by U.S. Newcastle all Utah; specify principal community Buyers own KVOL(AM) Lafayette, La. as Santa Clara, Veyo and Montoqua, Mr. Kirk Communications Corp. Action Oct. 15. all Utah and owns 93.33% of WGGA(AM) Gainesville, Ga., Littlefield, Ariz.; specify trans. as Beaver location 25% of real estate firm and is involved Rock Hill, S.C.-Catawba Services Inc. Cable Dam mountains, 10.5 in Muzak, miles west of Santa Clara; Atlanta Inc. Mr. Houghes Jr. is general Television Bureau dismissed request for waiver of change type trans.; make changes In ant, manager system. of KVOL(AM). Action Oct. 8. rules, filed March 2. Action Oct. 15. Action Oct. 12. W76A1 Wilmington and Dover, both Vermont - WRHL(AM) Rochelle, 111.-Broadcast Bureau Broadcast Bureau granted CP to change trans. granted assignment of license from Tilton Publi- Initial decision locations of UHF translator to top of Mt. Olga, cations Inc. to Rochelle Broadcasting Co. ,for S130,000. Sellers: John W. Tilton president, et al. Newport News, Va. -FCC ordered Hampton 3.75 miles east southeast of Wilmington in Molly Roads Cablevision Co., owner and operator of Stark State Forest and Sellers are applicants for new FM at Rochelle. make changes in ant. Buyers: CATV system at Newport News, to cease and system. Action Oct. 7. Stanley D. Coin, Theodore D. Vlahos (each 25 %), et al. Mr. Coin is manager of Rock desist from further violation of mandatory stay Pateros-Brewster Television Association Inc., Island, Ill., wholesale bakery and is partner in provisions of rules in initial decision proposed by Pateros, Wash. -Broadcast Bureau granted .CP's Rock Island farm operation. Mr. Vlahos has Hearing Examiner Basil P. Cooper (Doc. 18841). for new VHF translators to serve Pateros interest in a number of dry cleaning stores and Ann. Oct. 13. Brewster and Mansfield all Washington, on ch. 8 restaurants. Action Oct. 8. by rebroadcasting KREfv1 -TV; ch. 10 by rebroadcasting KXLY-TV and ch. 12 by rebroadcasting WBCH -AM -FM Hastings Mich. -Broadcast Actions on motions KHQ-TV all Spokane, Wash., and to serve Bureau granted transfer of control of Barry Acting Broadcasting Co. Lawrence Chief, Office of Opinions and Review in Chelon Station, Wash., on ch. 11 by rebroad- from Angie M. Olsen, San Diego, El Cajon, La Jolla, Escondido and casting KREM-TV Spokane. Actions Oct. 12. F. Loucks, Ray C. Spotts and Elizabeth MacLeod Vista, (as a group, all California (Midwest Television Inc. 47.85% before, none after) to Ray- et REA -TV Rock River, Wyo.- Broadcast Bureau mond M. and Josephine P. [KFMB -TV], al.), CATV proceeding, granted Radant (none before, request and extended granted CP's for new VHF translators to serve 8.299% after), Stephen Johnson (none before, of Trans -Video Corp. to Rock River on ch. 7 by rebroadcasting KLZ -TV; 9.168% after). Dr. John Walton, Patrick Hodges Oct. 26 time to file CATV technical performance 4 report (Doc. 16786). 14. ch. by rebroadcasting KOA -TV and ch. 13 by (each none before, 5.304% after) and Richard M. Action Oct. rebroadcasting KBTV(TV), all Denver. Action and Rose D. Cook (none before, 19.775% Hearing Examiner Frederick W. Denniston in Oct. 9. after). Consideration: $60,536. Principals: Mr. and Mrs. Berwick, Foundryville and Nescopeck, all Penn- Radant own farm. Dr. Walton is optometrist and sylvania (Cable TV Co.) CATV proceeding, dis- owns 10.5% of professional building corporation. missed motion by -WARE-TV Inc., Scranton Ownership changes Mr. Hodges owns jewelry store. Mr. Cook is edi- Broadcasters Inc. and Taft Broadcasting Co. tor and publisher of Hastings (Mich.) Press Inc. which requested that Cable TV Co. be ordered Applications Action Oct. 9. to produce series of records (Doc. 18986). Action KPIK -AM -FM Colorado Springs -Broadcast KYRO(AM) Potosi, Mo.- Broadcast Bureau Oct. 13. Bureau granted assignment of license from Don- granted assignment of license from Franklin Chief Hearing Examiner Arthur A. Gladstone ald Drennan in dissolution of partnership of Don- County Broadcasting Inc. to Mid -Central Broad- in Brookings, S.D., and Willmar, Minn. (KOTA ald Drennan and David P. Pinkston, d /b /a West- casting Inc. for 570,000. Sellers: Leslie P. Ware, Cable TV Co. complainant v. Minnesota Micro- ern Broadcasting Co. to David P. Pinkston d /b /a president et al. Sellers own KLPW -AM-FM wave Inc., defendant), CATV proceeding, desig- Western Broadcasting Corp. for $150,000. Seller: Union, Mo. Buyer: James W. Crismon, sole nated Hearing Examiner Ernest Nash as presid- Donald Drennan (50% of license corp. before owner. Mr. Crismon owns more than 50% of ing officer and scheduled prehearing conference none after). Buyer: David P. Pinkston (50% of Irondale (Mo.) Bank and owns majority of invest- for Nov. 24 and hearing for January 4, 1971 (Doc. license corp. before, 100% after). Action Oct. 2. ment firm. Action Oct. 14. 19044). Action Oct. 9. WTCX(FM) St. Petersburg, Fla. -Seeks assign- WMMJ(AM) Lancaster, N.Y. -Broadcast Bu- Hearing Examiner Jay A. Kyle in Santa Cruz, ment of license from Trans -Chord Inc. to Row- reau assignment of license from Seaport Broad- land Broadcasting Inc. for and acquisition (Teleprompter of Santa Cruz Inc.), CATV $50,000 casting Corp. to Dome Broadcasting Inc. for proceeding, having under consideration communi- of debentures. Sellers: George Gray (45 %), et al. $395,000. Sellers: Stanley Jasinski, president, et al. Mr. Gray owns WBSM(AM) New Bedford, Mass. cation from counsel for Teleprompter of Santa M'r. Jasinski owns 45% of WUTV(TV) Buffalo, Cruz, pertaining to status of proceeding, con- and has 10% interest in WGCY(AM) New Bed- N.Y. Buyers: Louis A. Schriver, president -treasurer ford. Buyers: Mr. and Mrs. Marshall W. Rowland tinued without date evidentiary hearing scheduled (65 %) Edward A. Mattioli, vice president- secre- 20 18914). (jointly 100 Mr. Rowland has for Oct. (Doc. Action Oct. 14. %). controlling inter- tary (35 %). Mr. Schriver is leader of country- est in automobile dealership. Ann. Oct. 13. music entertainment group and promoter of live WABR(AM) Winter Park, Fla. -Seeks assign- entertainment events. Mr. Mattioli is attorney. ment of license from Norfolk Broadcasting Corp. Action Oct. 8. Cable actions elsewhere to Rounsaville of Tampa Inc. for transfer of vot- KLPR(AM) and KJAK(FM) Oklahoma City - ing stock from assignor to assignee in exchange Broadcast Bureau granted assignment of licenses The following are activities in com- for equal amount of non -voting stock at equal from Big Chief Broadcasting Inc. and Little Chief value. Sellers: Louis H. Peterson and Jon C. Broadcasting Inc., respectively, to SGI Inc. for munity- antenna television reported to Peterson (jointly 100 %). Jon C. Peterson is sec- 5875,000. Sellers: L. M. Jack Beasley, president, BROADCASTING through Oct. 20. Re- retary- treasurer of WNOR -FM Norfolk, Va., et al. Sellers own KFAY(AM) and KKEG(FM) owns electric sign manufacturing firm, has interest Fayetteville, Ark. Buyers: Edwin J. Sossen, sole ports include applications for permis- In WETO(AM) Deland, Fla., and camp ground owner. Mr. rental Sossen owns 50% of Oklahoma City concern and is president and director of advertising agency. Action Oct. 9. sion to install and operate CATV's, billboard advertising concern. Buyer: Robert W. Rounsaville (sole owner). Mr. Rounsaville owns WSSV -AM -FM Petersburg, Va. -FCC granted changes in fee schedules and grants of WFUN(AM) Miami; WDAE -AM-FM Tampa, transfers of control of Petersburg Broadcasting CATV franchises. Fla.; WYLD(AM) lNew Orleans; WCIN(AM) Inc. from Dr. Harry B. Auerbach, Roger A. and Cincinnati; WLOU(AM) Louisville, Ky., and Ruth M. Beane, et al. (100% before, none after) WVOL(AM) Berry Hill, Tenn. Ann. Oct. 16. to William L. Eure Jr. (none before, 100% after). Franchise grants are shown in italics. Consideration: $226,900. Principals: William L KLEI(AM) Kailua, Hawaii-Seeks assignment Eure Jr. is general sales manager West Palm Beach, Fla.-Teleprompter Corp. of license Egal to Business of WMAL -TV of from Radio Hawaiian Washington. Action Oct. 14. New York, multiple CATV owner, has lowered News Ltd. for 5100,000. Sellers: Roger Kent and its installation fee to $3.95 for the first outlet in Bu- Alice Cook Kent (jointly 100 %). Buyer: Frederick KLYK(FM) Longview, Wash.-Broadcast each apartment or condominium and $1 for each B. Livingston, sole owner. Mr. Livingston owns reau granted assignment of license from Garner additional outlet. several real estate ventures, publishing company Investors Inc. to Howard Broadcasting Co. for Joliet, 111. -The Kraus Electronics Joliet and road maintenance firm. Ann. Oct. 5. 58,000 plus assumption of liabilities. Sellers: Co. of James Hammer, president, et al. Mr. Hammer has has been granted a franchise. interest in Lakewood, Wash. Buyers: Actions KOOD(AM) Richmond, Ind. -Clearview Cable Television of Howard I. Shoff, president, et al. Mr. Shoff is New York, subsidiary of Westinghouse Broad- former employe of KEDO(AM) Longview, Wash. WZAM -AM -FM Mobile, Ala. -Broadcast Bu- casting Co., has applied for a S1 monthly rate Action Oct. 8. reau granted assignment of license and CP front increase to $4.95. Duke Broadcasting Corp. to Broadcast Enter- prises Inc. for $237,500. Sellers: Walter A. and Upper Arlington, Ohio -A 10 -year franchise Anna A. Duke. Buyers: E. M. Johnson, president, CATV has been granted to Communications Properties et al. Buyers own WMMN(AM) Fairmont, W. Va. Final actions Inc. of Austin, Tex. Action Oct. 7. Port Arthur, Tex.- Sabine -Neches Cablevision, KRNO(AM) San Bernardino, Calif.-Broadcast Dixon, 111. -Dixon Cable TV Inc. Cable Tele- a subsidiary of H & B Corp. of Los Angeles; Bureau granted assignment of license from Double- vision Bureau dismissed petition for special relief Port Arthur Cablevision Inc. and Port Arthur day Broadcasting Co. to San Gabriel Broadcasting filed Nov. 26, 1969, by South Kane -Kendall Broad- T.V. Cable Inc., a subsidiary of COMCO Inc., Corp. for $750,000. Sellers: David G. Scribner, casting Corp. Action Oct. 15. have applied for franchises. Sabine-Neches woul president, et al. Sellers own KDEF -AM -FM Albu- Kokomo and Howard county, both Indiana - pay the city acceptance fee of $75,000. Annual querque, N.M.; KHOW -AM-FM Denver; KITE - FCC granted petition by C & H Video Cable payments after start of operations would total (AM) Terrell Hills, KEXL(FM) San Antonio, Corp. for waiver of hearing requirements of rules, $35,000 or 5% of gross receipts, whichever is KOSA -TV Odessa, KROD -AM -TV El Paso and and for authority under interim processing pro- higher. Port Arthur Cablevision would pay the KDTV(TV) Dallas, all Texas. Buyers: Richard E. cedures to import distant signals of WTTV(TV) city 520,000 annual fee or 7 %, whichever is and Thomas M. Jones (each 50 %). Messrs. Jones and WTIU -TV, both Bloomington, Ind., into higher. Port Arthur T.V. Cable would pay the have interest in WQTE(AM) Monroe, Mich., and Indianapolis market (ARB 18). Action Oct. 14. city acceptance fee of $15,000 with escalating KKON(AM) Kealakekua, Hawaii. Action Oct. 14. annual payments starting at 55,000 the first year Ruston, La.- Seemore TV Inc. Cable Television 6r 5% of the gross. WBBK(AM) Blakely, Ga.- Broadcast Bureau Bureau granted extension of 60 days, to Dec. 13, granted assignment of license from Radio Blakely to allow installation of necessary switching equip- Sun Prairie, Wis.-Franchise has been granted to W. C. Woodall Jr., O. W. Parnacott and Wayne ment. Action Oct. 15. to Viking Media Inc. of Stoughton, Wis.

68 (FOR THE RECORD) BROADCASTING, Oct. 26, 1970 On stage 23 at Paramount Television's tractive, mod and hip, 'Peggy Lipton. Hollywood studio, Danny Thomas sits Danny Thomas "There's the Mod Squad." and listens while the director goes over Does it bother him that others have some of the blocking. His hair is as in the role of taken his idea, adopted it with an addi- dark as ever, his sideburns slightly tional wrinkle or two and had successful longer, his appearance still vigorous, as executive producer shows of their own? "Not really," he he sits with cigar in one hand and pencil thinking up the show's format was really says. "Show business is not a business in the other, writing new lines, move- quite simple, a cinch, as he put it. to me, it's a ministry. What I'm preach- ments and lighting cues. "The first thing you've got to have ing is not 'Thou Shalt Not Steal This is the ninth segment of the for a young audience is a young lead- Another's Idea.' What I want people Make Room for Granddaddy series, the ing man," Mr. Thomas says. Enter to see is that I love my business so third time Mr. Thomas has been the Michael Cole. "Next, to be contempo- much, I'll give it everything I can and star of a show about his "family." It is rary, you add a black friend." Co -star not worry about what I get in return." also the latest in a line of programs of Clarence Williams III. "Finally, a girl A deeply religious man, Danny which the entertainer has been the for diversification and romance." At- Thomas has been recognized by both executive producer, either alone or in Christian and Jewish organizations for partnership with someone else. his service. In 1953, he was named He waits until the blocking for this Week'sProfile "Citizen of The Year" by both national particular scene has been completed. religious groups. The following year, The cast and crew all look in his direc- Pope Pius XII made him a Knight of tion, awaiting his comments. Each Malta. Pope Paul VI named him a member of the cast has made his sug- Knight Commander with Star in the gestions, based on the general outline Equestrian Order of the Holy Sepulchre the director has provided, but they all of Jerusalem. That honor is among the wait for the concurrence of Danny highest that can be awarded a layman Thomas. by the Catholic Church. The National Later, the comedian -turned -producer Conference of Christians and Jews have walks to lunch at the studio commis- named him their "Man of The Year." sary, his arm around the director's His volunteer work on behalf of shoulders, saying: "It's a family show. countless organizations, including St. We all have to contribute." Jude Research Hospital, has earned His second career as producer came him the esteem of civic, religious, cul- about by accident. "Walter Brennan tural, medical and educational groups. had an idea for a series," Mr. Thomas The man who was born Amos Jacobs relates, "but no one wanted to finance (his professional name was borrowed it. My manager suggested it would be a from brothers Danny and Thomas) good thing for me if I did. Well, after never finished high school. Yet, colleges The Real McCoys turned into a hit and universities from Christian Brothers series, others began to assume, naturally, College in Memphis, to St. Mary's Col- that I knew all the answers." lege in California have presented him His track record indicates that he with awards and honorary degrees. His may indeed have many of those latest is an Honorary Doctor of Humane answers. In partnership with Sheldon Danny Thomas-president, Dan- Letters from American International Leonard, Mr. Thomas helped produce ny Thomas Productions, Los An- College, Springfield, Mass. what came to be known as the "Comic geles, b. Amos Jacobs, Jan. 6, The wholesome quality he exudes re- Supermart." These were the situation 1914, Deerfield, Mich.; spent flects the importance of both religion comedies that included The Dick Van most of his boyhood in Toledo, and the family in his life. He was born Dyke Show, The Andy Griffith Show, Ohio before leaving home at 19 to into a large family -eight boys and one The Joey Bishop Show, Gomer Pyle and begin show -business career; starred girl -and has always drawn humor from The Bill Dana Show. in The Danny Thomas Show on his family experiences, past and present. One of them alone, The Dick Van CBS radio, 1948; hosted All - As it turned out, the Make Room Dyke Show, in its five years on the Star Revue, NBC -TV, 1950 -52; For Granddaddy series, following a air was awarded 15 Emmys by the Make Room for Daddy and The trail he started in 1953, most closely National Academy of Television Arts Danny Thomas Show on ABC - parallels the life of Danny Thomas. and Sciences. By comparison, during the TV, 1953 -56 and CBS -TV, 1957- The fact of doing a series about an 11 years his own show was on, Make 64; became principal, T & L Pro- imaginary entertainer who tries to spend Room for Daddy won but five awards, ductions with Sheldon Leonard, as much time as possible at home has although it did garner an additional 18 and produced group of comedies enabled him to do just that, he says; nominations. that came to be known as "Comic the series keeps him in California in- His association with Sheldon Leonard Supermart"; principal, Thomas - stead of on the road. Although he does should come as no surprise. Mr. Leon- Spelling Productions, 1966, pro- perform away from home during the ard won three of the five Emmys given ducer of Rango and Mod Squad, production hiatus, the work is likely to the Daddy series for direction. both on ABC -TV; reactivated be for charity. In 1966, Mr. Thomas entered part- Danny Thomas Productions, 1969, "For years," Mr. Thomas says, "my nership with Aaron Spelling. Among produced Make Room For prayers were `gimme' prayers. Now, the shows they produced is one that is Granddaddy, premiered Sept. 23, things are different. The only thing regarded by many as the father of 1970; lives in Beverly Hills, I ask for these days is a grateful heart." numerous later programs: The Mod Calif.; m. Rosemarie Mantel! of On his desk is a small sign that says, Squad. Detroit, Jan. 15, 1936; children- simply, "I am third." He explains that In what must be considered an over- Mario, 32, Theresa Thomas Gor- the "I" is plural for his family, and simplification, Mr. Thomas says that don, 28, Charles Anthony, 22. they are third behind God and America.

BROADCASTING, Oct. 26, 1970 69 Ei//Mila!:

The problem elements that Julian Goodman, NBC president, and Richard Salant, president of CBS News, had in mind in recent the is being asked why the Oftener than ever question speeches. administration doesn't do something about Nicholas Johnson, Mr. Goodman, who rose to his present eminence through who has become the Jerry Rubin of the federal bureaucracy. broadcast journalism, told NBC Radio affiliates assembled Direct action is discouraged by a system that makes it in San Francisco that the pressures on broadcasting were virtually impossible to cashier a member of an independent "perhaps greater than at any other time in our history." agency. No doubt Mr. Johnson is aware of that. The answer to the pressures, said Mr. Goodman, was to "go In the Nixon administration, it may be speculated, the about our jobs as we have before, as professional journal- disposition may be to work around and vote around the ists." Resisting pressure, he noted, is part of the job. way awaiting expiration of wayward or the -out, the normal Mr. Salant, speaking to the Tennessee Association of their If that is the for Nicholas Johnson, he terms. plan Broadcasters a few days earlier, said that the broadcast will increasingly be on hand to indulge his erratic habits journalist must more than ever try to follow "Elmer Davis's until June 30, 1973. profoundly simple and profoundly difficult injunction: 'Don't Johnson is to the Mr. beginning embarrass Democrats let them scare you.' " who were in office when he was transferred from the Mari- Said Mr. Salant: "If newsmen do not tell the truth as they time Administration to the FCC. It is no secret that the see it because it might make waves, or if their bosses decide transfer was influential senators whose help was arranged by something should or should not be broadcast because of interests that found Mr. Johnson im- beseeched by maritime Washington or Main Street consequences, we have dishon- maritime interests should talk to broadcasters. possible. The ored ourselves, and we have lost the First Amendment by If he has changed since moving to communications regula- default." tion, it is only for the worse. As long as we have been speaking of quotations, let us it would be wise for to forget Mr. Perhaps everybody suggest that Mr. Goodman's and Mr. Salant's be conveyed Johnson and his destructive and abrasive ways and concen- to broadcasting's managers and auditors. The philosophies trate on the of FCC organization. In its pres- larger matter contained in them are presumed already to be known to the ent form the agency has more commissioners than it really broadcast journalists. needs. Economies of appreciable scale could be effected by reducing the membership from seven to five, as now serve on comparable commissions, with accompanying re- Who has the clout? ductions in staff. In such a reorganization it should be little trouble to select the incumbent to go first. Depending on who's talking, broadcasters have either the best or the worst lobby in Washington. In promoting contributions for the Political Action Com- Quote, unquote mittee of Cable Television, which frankly aims to make A couple of weeks ago President Nixon went out of his way financial contributions to congressmen, the cable interests to assure radio broadcasters who had been invited to a talk about the need to offset the "powerful" broadcasters. White House conference on drug abuse that he respected Representative James T. Broyhill (R -N.C.) told North their editorial independence. "I do not think it is proper," Carolina broadcasters that theirs is "the most ineffective said the President, "for the government to come to the lobby in Washington" (BROADCASTING, Oct. 19). people in the private sector and say, You must do this or Both observations are extreme. Our own assessment of that for the public good.'' " PACCT since its formation 18 months ago is that for its Broadcasters might wish to print up quantities of that size it is the most active lobby in Washington. It openly quotation and distribute them around Washington. The solicits money for candidates who sit on committees with statement would be suitable for framing over the entrance equal power over cable and broadcast affairs. to the undistinguished commercial building that the FCC occupies. Nor would the words be out of place if engraved above the Grecian columns of the Supreme Court building. There, hopefully, some future court might read into them a reminder that broadcasting is a part of the press that the First Amendment was written to protect. If distribution of the President's quotation is to be considered further, copies might be sent to the traveling band of ghosts at Spiro Agnew's side. It is too bad the lines were not put on cue cards at the Vice President's Chicago television interview last week. There is a shocking conflict between Mr. Nixon's statement and Mr. Agnew's revival of talk that is intended to cow television newsmen. Whatever Mr. Agnew says about broadcast journalism from now on, broadcast journalists may pay it less attention. His authority on the subject has been pre -empted by the man who invented him and who remains his boss. There are other elements in government, however, who bear lighter obligations to the President and who may be Drawn for BROADCASTING by Sidney Harris expected to go on with their attempts to curb the inde- "There's nothing to be nervous about. Just go out there, pendence of media whose power they fear. It was those eat some of the stuff and wag your tail."

70 BROADCASTING, Oct. 26, 1970 The Digisonics Stor s excitement itself. o It is one of the most exciting developments to come along in years, with positive benefits accruing to all elements of the broadcast industry - advertisers - agencies - stations - nets and reps. Although the medium of television is the sound and motion phenom- enon of the age, industry leaders agree that its internal business techniques have long been outmoded. Most industries have had to resort to a third party data base to dig themselves out of a chaos of paperwork, payments, inventory analysis, etc. At long last, the television industry has available the services of a third party data base. This is what Digisonics is all about. Nothing else. In introducing this new information services era, the Digisonics system will be: - Supportive to station invoices and affidavits. - Informative to advertisers and agencies alike. - An aid to speeding up paperwork, payments, increasing efficiency and profits. Again -a data base for use by all elements of the buyer -seller relationship, when they want to use it, and if they want to use it. Nothing else. And the Station Encoder. Yes, the Station Encoder. When we get that off the ground in '71 (and we expect to) it will be one of the biggest break- throughs for stations and networks in the last decade! I apologize to those stations I haven't yet had time to visit. I will be there soon. At that time you'll hear the "Digisonics Story" in person. The story I have had the pleasure of telling to management of several score of stations - not to mention the three networks, many corporate groups, TvB, NAB, SRA, etc. Essentially our system represents a giant step forward in developing more functional and profitable operational methods for you the broadcaster.

See you at TvB annual meeting, New York City, November 18. Digisonics is on the agenda. Sincerely,

Sterling "Red" Quinlan Director of Broadcast Services

Digisonics offers information to the television broadcasting industry: Teleproof Services, Broadcast Services and Talent & Residuals Service.

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