Media Markt brings "" to Oberstdorf: Legendary ski jumper among the guests at this year's

. Cult ski jumper "Eddie the Eagle" to take part in the show competition at the Four Hills Tournament . Attractive supporting program for visitors to the Mediamobile . Other stops in Garmisch-Partenkirchen planned

Ingolstadt, 18.12.2013: There was a lot of puzzling going on when the secret was finally revealed: "Eddie the Eagle“ (50) will be among the starters in the run-up to the 62nd Four Hills Tournament. Typical for the legendary cult ski jumper from England is the fact that he will be springing a surprise with his appearance: On Sunday, 29 December 2013, at 2 p.m., he will compete against young ski jumpers from the Oberstdorf ski club in the run-up to the official competition under the motto "Beat the Eagle". This was made possible by the organizers of the Four Hills Tournament and Media Markt. The company will be making a stop at the Four Hills Tournament with its crazy Mediamobile, the bright red futuristic truck from its current advertising campaign. "Eddie the Eagle" will also be there – not only in Oberstdorf but also in Garmisch-Partenkirchen.

The Englishman Michael Edwards, better known as "Eddie the Eagle", gained fame approximately 25 years ago as the first and, currently, only British athlete to participate in the events at the 1988 Olympic Winter games in Calgary. With a jump measuring 71 meters, "Eddie" finished in 58th, and thus last, place at the

Olympic Winter games. He nevertheless won the hearts of sport fans around the world. Despite his modest sporting performance, he was the crowd favorite and guest in numerous TV shows as he, like no

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other, embodied the Olympic idea of "taking part is what counts." "Eddie the Eagle" became a national hero to the British and was celebrated like a rock star by tens of thousands of people upon his return from the Olympic Games.

The show ski jump in Oberstdorf is not the only place that he can be seen live. On 28 and 29 December 2013, he will be spending the day at the Mediamobile, which will be located in front of the Erdinger Arena, making himself available for fan photos and autographs. This will be followed by an appearance by "Eddie" and the Mediamobile on 1 January 2014 at the New Year's Ski Jump in Garmisch- Partenkirchen.

Media Markt is also inviting visitors to the Four Hills Tournament to come and spend some time relaxing at the Mediamobile. This will give them the opportunity to put the latest game consoles PlayStation 4, Xbox One and Wii U through their paces. Media Markt will also be broadcasting recaps of the ski jump competitions on super-size screens set up at the Mediamobile.

Note: We invite you to come by and participate in our photo call and provide us with comments: Samstag, 28 December 2013, at 12 noon Directly at the Mediamobile, in front of the entrance to the Erdinger Arena If you are interested, please let us know via an e-mail to [email protected] or under the telephone number +(49) 841 634-1111.

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About Media Markt Media Markt, and Europe's number one consumer electronics retailer, was founded in 1979 and today is managed under the roof of Media-Saturn-Holding GmbH as an independent retail brand. The company currently operates 259 stores in Germany; at the end of 2012, these stores provided employment to more than 12,000 people. Over 700 Media Markt stores, with a total headcount of approximately 45,000, can be found in 14 countries throughout Europe. Media Markt is synonymous with a unique selection of low-priced brand-name products, competent staff, excellent service, a distinctive advertising presence and a decentralized organizational structure. Each store manager is a shareholder in his or her own store and is thus responsible for the product mix, pricing, personnel and marketing. During the course of its expansion, Media Markt is also opening up new sales channels in particular via online retailing. Within the framework of this multichannel strategy, Media Markt is combining the advantages of fixed-location retailing with those of online retailing under the roof of a trusted brand.

Contact:

Media Markt Corporate Communications Eva Simmelbauer Wankelstrasse 5

D-85046 Ingolstadt Phone: +49 (841) 634-1111

Fax: +49 (841) 634-2478

E-mail: [email protected] Page 3 of 3