The AzA Gazette

The Azteca America Monthly Newsletter for Clients, Friends and Associates January 2005 • Number 27 • Year 3

best Spanish-language programming, Events & • AzA Presents “Nueva Generación” a skilled and committed group of affil- Features Concert Tour p.3 iates –such as McGraw-Hill who has recently joined us, but more on that later- a dedicated operations team La Academia and a clear need for quality Hispanic Casting in television alternatives. We are not yet sailing in calm waters, Los Angeles Dear AzA Friends: but we have a more robust ship, and In January of 2002 we implemented we are confident that we will succeed The US casting for the fourth gen- the hard launch of the Azteca with you in becoming the best eration of La Academia will be held America network with transmissions Spanish-language television network in Los Angeles’ El Portal Theater in five markets: Los Angeles, Houston, in the US. Jan. 27. San Francisco, Sacramento and Reno, representing around 25% of US I am honored to welcome McGraw Hispanic households. Hill to our affiliate group, given their extraordinary execution capabilities I Three years from that date our net- am confident that together we will work covers 77% of its target market succeed in the markets where they and has presence in 38 metropolitan are starting AzA operations. Interested contestants should be areas. Not only that, but today we are between the ages of 18 and 28, carried by numerous cable systems In this issue of the Gazette we feature arrive with valid ID that verifies age across the US, offer exclusive produc- our La Academia casting in Los and be Spanish language speakers. tions for US Hispanics, and have Angeles, our station group in Central Applications will be fluent distrib- become the benchmark in some pro- California, the start of the Clausura uted in the morning of the event. gramming genres such as sports, nov- 2005 soccer tournament, and more Castings will also be held simulta- elas and reality shows. exciting programming news. neously in four cities in : Mexico City, , Monterrey In our journey, we have encountered Thank you for your interest in Azteca and Veracruz. numerous obstacles that are all histo- America, ry thanks to the vast support of the For further details visit: Hispanic community and yourself. Luis J. Echarte www.aztecaamerica.com Our formula has been the sum of the President and CEO

Station Spotlight:Azteca America of Central California Fresno 55, Visalia 8 and Bakersfield 42 2 Teams Gear Up for Clausura 2005 Season 3 January Programming News 4 Fresno Supports Mexican Children 5 Names & Faces: Our Traffic Team 5

ONTENT Sales Update 6

C AzA Coverage / Contacts 8

www.aztecaamerica.com 1

AzA Gazette The Azteca America Newsletter

extremely positive response to the net- Station Data Station work before the carriage agreement. Market Fresno-Visalia Spotlight: The station is currently in the process Call Letters KMSG of doubling its office space and has Channels 55-8 Azteca America of bolstered its sales and support staff. The changes also include the promo- Central California tion of Stephanie Aguilar from pro- General Market gramming manager to marketing and Fresno 55, Visalia 8 national sales manager. Market Rank 57 Population 2002* 1,715 and Bakersfield 42 This year the station group will be Households* 523 sponsoring a series of 20 events held % Cable TV Federico Galindo by the local Hispanic Chamber of Penetration 2003 48% Commerce, as well as the Great Fresno Retail Sales (Million US$) 14,633 General Manager Fair, which attracts abut 500,000 visi- % of Hispanic Origin 46.7% The final piece of the puzzle has final- tors for a nine-day outdoor event. ly come together with the December Federico says they will give daily Hispanic Market Info. signing of cable carriage on Comcast updates again this year of the event as Hispanic TV HH Market Rank 15 77 for Fresno. they continue to look into options for Hispanic TV HH an eventual regular local newscast. “Our strategy from day one was to Market Coverage 1.9% Hispanic TV HH Market * 198 build a grass-roots operation and do The station plans to expand it's suc- the heavy lifting of promotion, cessful Show de Gil García Padrón local Hispanic P2 + Coverage 2.1% staffing and client contact from day variety show to include a weekday Hispanic P2 + * 778 one. Our one drawback was cable,” morning format. Programming addi- said Federico. “Now that we’re on tions will be helped by the current con- Station Data Comcast, there’s no looking back.” struction of a new studio within the expanded station space. Another pro- Market Bakersfield The coverage architecture devised by gramming initiative being explored is a Call Letters KPMC station owner Gary Cocola is weekend show not only catering to the Channels 42 described by Federico as unmatched Mexican migrant population, but ingenuity. With three stations to cover specifically to the migrants from the General Market the Central Valley, over-the-air cover- state of Oaxaca, a culturally-rich region age is superior to that of Telemundo in Mexico that maintains an astonish- Market Rank 130 and Univision in the region. The com- ing unity even after years of migration. Population 2002* 609 bined DMAs of Fresno and Bakersfield Households* 191 create a market that is equivalent in AzA Central California is in its second % Cable TV size to the ninth largest in the country, year of its highly successful Golazo Penetration 2003 70% about the size of Phoenix. promotion series, where during a des- Retail Sales (Million US$) 5,771 ignated soccer game, viewers are % of Hispanic Origin 39.9% The Fresno cable carriage has been invited to call in for exciting prizes accompanied by a “media blitz” in after the first goal is made. both radio and print media, as well as Hispanic Market Info. cross promoting on cable systems. Federico said the station is progressing Hispanic TV HH Market Rank 30 “The response is that now when we quickly with cable negotiations for Hispanic TV HH walk in to client offices, the first Bakersfield and expects to have an Market Coverage 0.6% response is ‘I see you’re on cable.’” agreement hammered out with Time Hispanic TV HH Market * 64 Warner in coming weeks. The extra push is added to what Hispanic P2 + Coverage 0.7% Hispanic P2 + * 250 Federico describes as an already Congratulations to Central California! * In thousands

www.aztecaamerica.com 2

AzA Gazette The Azteca America Newsletter

At Pachuca, Alfredo “la Furia” Tena Teams Gear Up will be heading up the team, with AzA Presents striker Jared Borgetti, the Para- for Clausura 2005 guayan forward Nelson Cuevas and “Nueva Fernando Salazar. Aside from the Season current Mexican League Soccer sea- Generación” As the Clausura 2005 season debuts, son, Pachuca will also be represent- Mexican League Soccer teams con- ing Mexico in the . Concert Tour tinue to fine tune rosters with eyes Azteca America is teaming up with El on a title. Here’s a look at the Azteca Tecos of U.A.G. will be adding the Mexicano and Rosas Entertainment America teams: Uruguayan forward Carlos María for a 20-city concert tour to be held Morales and the Argentine Daniel in February, March and April. Veracruz might have one of the top Ludueña. As center defense, the cards in the leagues, with the arrival Tecos have signed the Paraguayan Headliners for the concert include: of Argentine striker Leandro Diego Colotto, as the team looks for Joan Sebastian, Alicia Villarreal, Romagnoli, a trade valued at US$ a strong show to avoid sliding back Kumbia Kings, Pablo Montero, 4.3 million. “Pipi,” as he is known to to the minor leagues next season. Rogelio Martinez and Sissi. soccer fans, is looking to pick up the team leadership following the exit of Three cards that should help the The tour also includes a talent Cuauhtémoc Blanco and the Brazlian Chiapas Jaguares are the Brazilian search, called La Nueva Estrella, forward Kléber Pereira. Sebastiao Pereira, Walter Gugliel- where an entertainer will be chosen mone who was signed from during a prior selection process to Also shaping up is Monarcas Pachuca, and the defense player sing during the concert and compete Morelia, with the arrival of their from the famed Chilean club Colo for the grand prize of producing an new head coach Ricardo “Tuca” Colo, Ismael Fuentes. album with Joan Sebastian and AB Ferreti and the forward Luis Gabriel Quintanilla. Rey. After several consecutive slug- hope that gish seasons, the pressure is on for three changes can help them gain A Jan. 11 press conference in Los Monarcas to return to the playoffs. momentum with Alyson Roberrio Angeles for the event attracted “La máquina,” , has Silva, Arlindo Dos Santos and approximately 30 newspapers, radio signed as head coach Rubén Omar Waldirgly Becerra. At the close of this stations and television networks. Romano, defense player Salvador addition the only change announced Carmona y the Argentine striker by Santos was the signing of For further details, contact Juan Gabriel Pereyra with hopes of mov- Gerardo Espinoza. Pablo Álvarez or Daniel McCosh ing to the top league positions. Oakland February 25 Los Angeles February 26 Fresno February 27 Phoenix March 4 Vegas March 5 San Diego March 6 San Antonio March 9 McAllen March 10 Dallas March 12 Houston March 13 New York April1 Chicago April 3 Miami April 8 Atlanta April 10 Salt Lake City April 16 Denver April 17 Portland April 22 Tacoma, WA April 24 Sacramento April 30 Grand Finale TBA May 1

www.aztecaamerica.com 3

AzA Gazette The Azteca America Newsletter

El Pelón de Noche life and the mystery that has made January Date: Moves to Monday, him number one in Hispanic music. live at 11 pm/ 10 pm CST. Programming Hit M3 News Date: Launching Jan. 27, Thursdays at 11 PM/ 10 CST.

Especial Musical “Chayanne” The relaunch of our successful Hit Date: Sunday, Jan. 16, Popular, Hit M3 features three love- at 10 pm/ 9 pm CST. ly hosts that present the best of “norteña,” “banda” and other Without a doubt, Chayanne is one popular music genres. of the most successful Puerto Rican entertainers in the world. Proof of Hosted by the comic actor Héctor The show includes videos, news his appeal is the 140,000-strong Suárez Gomiz, El Pelón de Noche is about top entertainers and a peak audience that turned out in Mexico a fresh take on late-night shows. into the lifestyles of leading musi- City’s Zócalo for a ground-shaking No body or thing is spared in the cians. Hosted by Wendy Braga, outdoor concert. In addition to this parodies of the show. In addition to Ivette Hernández and Romina spectacular concert, where you can Héctor Suarez’s monologues, the Aranzola, HIT M3 offers an hour of share all of Chayanne’s best moves, show features revealing interviews fresh entertainment, good music the program includes an exclusive with invited guests, amusing sketch- and fun. interview. es and all-out hilarious characters.

Auto Velocidad Date: Launching Jan. 19 Wednesday at 11 pm / 10 pm CST

Buckle up!!! And join us for a test drive with host José Ramón Zavala and professional driver Leslie González. We tour auto shows from around the world, take you to the track with the latest models and throw in a little auto racing.

Enjoy the excitement of the hottest cars and trucks in the market.

Especial Musical “Luis Miguel” Date: Sunday, Jan. 23, at 10 pm/ 9 pm CST.

Luis Miguel presents his latest work, this time accompanied by Mariachi, and Azteca America gives you all the details of the album presentation: press conferences, interviews, his newest and most

Sony Music classic video clips, the loves of his

www.aztecaamerica.com 4

AzA Gazette The Azteca America Newsletter

hand to help load some of the Fresno Supports trucks at the Juguetón distribution center. The tenth annual Juguetón Mexican Children at TV Azteca exceeded its goal with 8 million toys distributed through- Our Fresno-Bakersfield affiliate, out Mexico. KMSG Azteca 55, joined forces this year with its client Aztek Cellular to Anamiria and her team travel to sponsor a toy drive to help needy Tequila, Jalisco on Jan. 6 for the kids in Tequila, Jalisco. presentation of the toys for Three Kings Day, the tradition gift-giving Following three concerts, Aztek holiday for children in Mexico. An raised US$11,500, which was estimated 20,000 children showed donated to Fundación Azteca’s founder Jorge Garralda, appearing up to receive toys. Juguetón. on A Quien Corresponda. She and her staff, which included Doris The events were covered on our Aztek Cellular President Anamiria Spangler, Anabel DeLeon, Laura network news program Noticiero Madrigal traveled to Mexico City to Barbosa, Dolores Quinones and Azteca America. present the donation to Juguetón Ismael Rodriguez were also on

transmission, in other words coor- Names & Faces dinate everything, is the daunting task of our traffic department. Our Traffic Team Fortunately, Aidée is an eight-year Aidée Fajardo veteran of our parent company TV Traffic Director, Azteca. She first entered in market- Jimena Vadillo, Said Salinas, Max Juárez, Jennifer Sotolongo and Sonia Bisono Max Juárez and Jimena Vadillo two advertising cultures in Mexico Making sure that advertising orders and the United States, the former are coordinated with spots and working in real time and the latter planning purchases months and years in advance.

Jennifer Sotolongo and Sonia Bisono At her side since 2002 is Jimena, ing research and then moved to who started in sales conciliation at sales administration, which includ- TV Azteca and is currently traffic ed reconciliation and the revision of supervisor. Traffic executives in contracts. Mexico include Said Salinas and Max Juárez. In New York are With Azteca America since June of Jennifer Sotolongo, who is also cur- last year, she says the biggest chal- rently producing a Rock/Latin lenge she faces is to reconcile the fusion album, and Sonia Bisono. Aidée Fajardo and Said Salinas

www.aztecaamerica.com 5

AzA Gazette • Sales Update The Azteca America Newsletter

ADVERTISING OPPORTUNITIES

AZTECA’S PROMOTIONAL KICK- La Nueva Estrella is a national Latin Your products will be showcased at OFF WITH LA NUEVA GENERA- music talent search. Each concert each concert event entrance and CION THROUGHOUT THE U.S.! city will hold a selection process they can also be part of the grand with the winner performing during prizes for the La Nueva Estrella Azteca America presents the best in the concert in his/ her city. For the national finalist. live entertainment to complement grand finale, a national winner will our stellar programming. produce a song with Joan Sebastian Azteca’s entertainment events are and AB Quintanilla. the perfect opportunity to integrate Beginning Feb. 25, Azteca America will present for Latin music fans and Local finalist will be upcoming talent an innovative live selected via elimi- concept called La Nueva Gene- natory events with ración, which includes: a national a local radio station concert tour with top profession tal- and an in-dealer ent, including Joan Sebastian, a traffic driven point- grass-roots talent search called La of-sale campaign, Nueva Estrella and a national multi- in conjunction with media campaign (radio, TV, print, all tour sponsors. Internet) that is open to sponsor- ship, a weekly network television With 20 venues show, artist endorsements, concert having an average activations and in-store promotions. capacity of 5,000, The full lineup of entertainers your brand will includes Alicia Villarreal, Kumbia directly target and Kings, Pablo Montero, Rogelio interact with over Martínez, Sissi, in addition to the 100,000 Nueva Generación con- your brands and products and tour headliner Joan Sebastian. sumers. become part of this one-of-a-kind national event. The tour will include a 6-week national and in-market media, pub- For more information regarding the lic relations, marketing and promo- event, venues, dates, cities and spon- tional campaign which will layer sorship opportunities please contact over the entire tour from January our Sales & Marketing offices. through the end of April. CONTACTS Your brands will be strategically aligned with the Nueva Generación tour artists through extensive artist Carlos de la Garza González The individual tour components participation. President MKT & Sales AzA combine to create a fully-integrated (212) 207 8535 ext. 23 [email protected] entertainment marketing campaign In addition, your brand will gain in a series of 20 concerts targeting national exposure through a weekly Mishelle Velez Esquivel the top U.S. Hispanic markets that television program which will be Marketing AzA will take place during the months of broadcast by Azteca America in (212) 207 8535 ext. 28 [email protected] February, March and April of 2005. prime-time hours.

www.aztecaamerica.com 6

AzA Gazette The Azteca America Newsletter

The Fastest Growing Hispanic Network in the U.S.

Fresno-Visalia Yakima-Pascoe-Richland Reno Boise Las Vegas Salt Lake City Coverage:77% KMSG Channel 55 KAZW Channel 9 & 27 KAZR Channel 46 KCBB Channel 51 KHDF Channel 19 KSVN Channel 66 1.9% 0.4% 0.3% 0.2% 0.9% 0.6% Omaha KAZO Channel 57 0.14% San Francisco-Sacramento Denver New York KTNC Channel 42 KCIN Channel 27 Chicago WNYN Channel 39 5.1% 1.7% WOCK Channel 13 11.3% 3.95% Bakersfield KPMC Channel 42 Hartford - New Haven, CT 0.6% WHCT Canal 38 0.7% Monterey-Salinas Chattanooga KMCE Channel 43 WDGA Channel 43 0.6% 0.1% Santa Barbara KBDF Channel 32 Charleston 0.4% WTBD Channel 22 0.04%

Los Angeles Orlando KAZA Channel 54 W21AU Channel 21 16.3% 1.2% Albuquerque Wichita Palm Springs KQDF Channel 25 Phoenix KSMI Channel 51 West Palm Beach KYAV Channel 19 2.1% Dallas WWHB Channel 48 KPDF Channel 41 0.3% 0.4% KODF Channel 26 0.6% 2.5% San Antonio 3.3% San Diego KTDF Channel 18 Miami KZDF Channel 41 Tucson 3.3% Houston Oklahoma City WPMF Channel 38 2.0% 5.7% KUDF Channel 14 Austin KAZH Channel 57 KOHC Channel 38 1.0% KADF Channel 20 4.1% 0.3% Tampa Ft. Myers 1.1% Corpus Christi WXAX Channel 26 WTPH Channel 14 Victoria KYDF Channel 64 1.2% 0.4% KBGS Channel 51 1.0% * Note: KTNC-TV 42 covers the San McAllen 0.1% Francisco and Sacramento DMA´s K64FM Channel 64 Source: Nielsen Universe Estimates, 2003, 0.4% Hispanic households.

Operations: Contacts: Jorge Jaidar (212) 207-8623 Executives: [email protected] About TV Azteca Luis J. Echarte President and CEO TV Azteca, listed on the Mexican Distribution and Affiliate Relations: (212) 207-8839 Bolsa, the New York Stock Luis M. Cortés 011(5255) 1720-5777 (212) 207-8839 Exchange and Spain’s Latibex, is 011(5255) 1720-9256 the second largest producer of Sales: [email protected] Spanish-language programming in Carlos de la Garza the world, and one of two nation- (212) 207-8535 KAZA Azteca 54, L.A. wide broadcasters in Mexico. [email protected] Eduardo Urbiola (818) 241-5400 [email protected] Today TV Azteca broadcasts four networks: the family-driven Azteca Editorial Committee For further contacts see our website 13, with 278 signals in Mexico; the Héctor Romero youth-focused Azteca 7, with 270 Daniel McCosh signals in Mexico; Azteca Linda Garcidueñas International for 13 countries in Elena Arceo Luis M. Cortés Central and South America; and Juan Pablo Álvarez Azteca America the fastest grow- Fernanda Ostos A Grupo Salinas Company ing network in the U.S. Edith Pavón www.gruposalinas.com This document does not constitute, nor shall it be construed under any circumstances, as an offer to sell or as a solicitation of an offer to buy Azteca America Network's signal, programming or any of its parts thereof.

www.aztecaamerica.com 8