0 71486 01068 5 45 Bill deBlasio’s part Nowthehard listofpledgeshassomethingfor everyone. been decades inthemaking.”been decades an attempttoaddress aproblem thathas theyare nouncing histransitionteam.“And said Wednesday an- changes,”he atanevent alotofthemare big a lotofthemare bold, expectations. pering Mayor-elect BilldeBlasiowasalready tem- hislandslideelectionwin, The dayafter BY ANDREWJ.HAWKINS gettyimages VOL. XXIX,NO.45

NEWSPAPER Promises, promises He added,“None ofusisgoingtoprom- He added,“None thethingsI’m talking about, “Of course, ELECTRONIC EDITION CRAIN’S WWW.CRAINSNEWYORK.COM E OKBUSINESS YORK NEW for $500,000householdstopaymore ex- Buthisproposal thegap. willclose garten the wealthy topayforuniversalprekinder- come inequality. in- beenelectedtotackle than most,having will beoperatingunderhigherexpectations deBlasio AndMr. Barack). Obama, (see: they collidewiththerealities ofgoverning promises havebeenknown todisappointas anydaysoon.” ise peopleperfection Mr. de Blasio believes highertaxeson deBlasiobelieves Mr. progressive builtongleaming, Victories MOVE MADISONSQUAREGARDEN... SCHOOLS... RENT TOCHARTER ... ENDSTOP-AND-FRISKCHARGE SICK DAYS LAWS ANDLIVING-WAGE CARRIAGE HORSES...EXPAND PAID ...BAN ... FUNDUNIVERSALPRE-K MANDATORY INCLUSIONARY ZONING AFFORDABLE HOUSING...ENACT AND PRESERVE200,000UNITSOF RAISE THEMINIMUMWAGE ...BUILD ‘GREEN’TAXIS ... OUTER-BOROUGH TAXES ONHIGH EARNERS...SCRAP SAVE FAILING HOSPITALS ...HIKE SENIORS ...CREATE ECONOMIC FORBID EVICTIONSOFPET-OWNING MANDATE BREAST-FEEDINGROOMS... as startup insurers vie for customers vieforcustomers insurers as startup done, Buy Obamacare?Easier saidthan REPORT HEALTH CARE ® e York New bidsfor ready High rollers RUSH CASINO .31 p. P. 17 P. lower taxes, not raise them. notraise lower taxes, pledgedlastmonthto Andrew forhispart, Cuomo, Gov. than usualinAlbany. longershot rendering ataxincrease aneven And2014 isanelectionyearforthem, rats. liance withabreakaway factionofDemoc- thechamberinafragileal- whorun licans, Repub- Senate including state Legislature, yond hisreach. emplifies how much oftheproblem isbe- is,hemust persuade arecalcitrant First, insurers insurers Top NewYork health THE LIST P. 20 NOVEMBER 11-17, 2013 PRICE:$3.00 See PROMISESonPage30

istockphoto EDITOR’S NOTE

Collaborators FYICRAINSNEWYORK.COM

A colleague from my Money magazine days tweeted one of Twitter: from sell to buy those little whaddaya-know stats last week: “Cubicle workers get witter made a lot of people happy last 29% more interruptions than those week. Nothing went wrong with its in private offices. Just saying.” I Thighly anticipated IPO. And the smiled and retweeted her mini- company, valued at $23 billion, raised $2 billion. But that was just for starters.The San Glenn Coleman missive after adding my own topper: “ ‘Interruptions?’ No: Francisco-based messaging service is about to ‘collaboration moments.’ ” I had go shopping, and some of that wealth could get heard the workplace euphemism for the first time spread around City, which has become that very morning, during a meeting with a hub for social-media marketing, advertising-

commercial real estate executives who were technology and data-analytics startups— newscom discussing the open-office-space trend so famously exactly the kind of businesses experts say the exemplified by Mayor ’s City newly public company needs.Twitter is “going to be under a lot of pressure to show growth,” said Hall bullpen. Here was my chance to share a Taylor Davidson, director of kbs+ Ventures. “They are going to be acquisitive.” ridiculous example of corporate-speak with the A group of VCs, advertising experts, entrepreneurs and investment bankers offered a handful of world, or at least with the modest Twitter followings suggestions of possible Twitter targets: Dataminr, a real-time trend-spotting firm that has a of two journalists. And so it goes strategic relationship with Twitter; SocialFlow, which analyzes social-media data and also is a among the would-be Twitterati, followers spending Twitter partner (and is backed by kbs+); Percolate, which helps brands with social-media strategy; collaboration moments with fellow followers, mobile ad-tech company Medialets; and Sulia, a subject-based social network. “A lot of brands still building off one another (or tearing down off one don’t know how to use Twitter,” said Gian LaVecchia, digital lead at ad agency MEC. another), the social-media version of that classic Still, VCs are not getting too excited. “There are a hundred companies out there saying, ‘Of shampoo commercial where “they’ll tell their friends, course Twitter’s going to buy us now,’ ” said Rick Heitzmann, managing director at FirstMark and they’ll tell their friends, and so on and so on.” Capital, which has invested in Sulia. “And there are five companies where it will come to pass.” Does all this make Twitter worth $23 billion as a —matthew flamm publicly traded company? I don’t do the personal- SAC FESSES UP. Hedge-fund giant $290.2 million—in one evening for finance-advice thing in my role as editor of Crain’s SAC Capital Advisors paid the its event days later. An Alberto Gia- HOORAY! New York Business. But I will note that last week’s largest-ever insider-trading penalty cometti bronze statue topped Sothe- SNOW-LEOPARD Twitterspheric share prices means that in a $1.8 billion guilty plea. SAC by’s results by selling for $50 million. CUBS, one girl founder Steven A. Cohen, 57, wasn’t The tallies from the two big auction and one boy, that values me, one of 230 million active users of the were born at the charged but still faces action by the houses set the overall tone of the Central Park Zoo profitless microblogging service, as worth about U.S. Securities and Exchange Com- market this season.… FDA TRIMS THE this summer, a FAT. first for the $110 today for the earnings I am expected to mission for failing to supervise his The Food and Drug Adminis- popular generate for the company someday. I hate to fund’s activities. (See story, Page 4.) tration proposed phasing out all attraction, … PUBLIC PENSION PROBE. The trans fats, declaring they are no debuted to the interrupt the party, tech-stock boosters, but state is investigating some 20 com- longer “generally recognized as safe.” public. something tells me you could’ve had me for less. panies that advise New York’s public Mayor Michael Bloomberg touted pension funds on how to invest more the FDA decision as an affirmation OY VEY! than $350 billion under their control of his administration’s then- JOHN REYNOLDS, to determine poten- controversial ban ex-president of the THIS WEEK IN CRAIN’S tial conflicts of inter- seven years ago on Hospital for Special ‘People should Surgery, was est, including undis- the artery-clogging sentenced to 18 IN THE BOROUGHS------4 closed financial be judged on food product in months in prison for incentives. New York restaurants. Trans participating in a IN THE MARKETS------6 their ability to kickback scheme Financial Services fats are still found in that netted him THE INSIDER ------8 Superintendent do the job and processed foods, $300,000. Benjamin Lawsky such as microwave OPINION ------14 said in a letter that not on some popcorn, frozen piz- Detroit’s bankruptcy PULLING BACK GREG DAVID------15 outdated zas and ready-to- been replaced. … was “a stern wake-up use-frostings. … CURTAIN ON LOSSES. REAL ESTATE DEALS------16 call”and underscored conceptions KELLY CHASES JPM Producer Ken Davenport revealed REPORT: HEALTH CARE ------17 the need for strong POST. New York City that his highly anticipated staging of oversight. … of age’ Police Commission- Macbeth, which debuted earlier this THE LIST ------20 SOTHEBY’S TRUMPS —Chief Judge Jonathan er Ray Kelly is re- year, will recoup 89% of its original Lippman, on voters’ CLASSIFIEDS ------24 CHRISTIE’S. portedly in the run- investment. The admission is rare in Christie’s brought in rejection of a ballot ning for a top an industry that typically keeps se- FOR THE RECORD ------measure to raise the 27 $293.7 million dur- security post at cret how much money a play actual- GOTHAM GIGS retirement age to 80 for NEW YORK, NEW YORK ------ing its three-day im- JPMorgan Chase & Andrew Murstein has built a 33 state judges ly makes or loses.Mr.Davenport said pressionist and Co. Thomas Hig- more transparency would be good for taxi-medallion empire. P. 10 SOURCE LUNCH------34 modern-art auction, while Sotheby’s gins, top cop at the nation’s largest investors and producers. CORRECTION rang up almost the same amount— bank, left last month and has not —amanda fung The Dallas Dhu distillery is based in Speyside, Scotland. Matthew Spinozzi co-owns a music management company named Newer Sounds. These facts were misstated in the Nov. 4 “Getting into the spirits.”

vol. xxix, no. 45, november 11, 2013—Crain’s New York Business (issn 8756-789x) is published STORIES TO WATCH THIS WEEK weekly, except for double issues the weeks of July Fourth, July 29, Aug. 12, Labor Day and Christmas, by Crain Communications Inc., 711 Third Ave., New York, NY 10017. Periodicals postage paid at New York, N.Y., and additional mailing offices. Postmaster: Send address Nov. 11: Veterans Nov. 12: Mayor- Nov. 13: Ribbon- Nov. 14: City changes to: Crain’s New York Business, Circulation Department, 1155 Gratiot Avenue, Detroit, Day parade starts elect de Blasio cutting for 4 WTC, Council expected to MI 48207-2912. for subscriber service: Call (877) 824-9379. Fax (313) 446-6777.$3.00 a copy, $99.95 one with a ceremony at expected to meet the first tower to vote on midtown year, $179.95 two years. (GST No. 13676-0444-RT) ©Entire contents copyright 2013 by Crain Communications Inc. All rights reserved. Madison Square with unionizing open at Ground east rezoning Park airport workers Zero

2 | Crain’s New York Business | November 11, 2013 Half of Chinatown restaurants get B or C grades

In Chinatown, a neighborhood That compares with with nearly 300 restaurants, just 20% of eateries 51% of them boast an A letter grade, according to the Chinatown Busi- citywide. Low grades ness Improvement District, com- eat at revenues pared with 80% of restaurants city- wide.The preponderance of eateries with a dreaded B or C contributes to BY LISA FICKENSCHER the area’s ongoing struggle to attract tourists and locals alike because of Chinatown’s Buddha Bodai stands negative perceptions about the out in its crowded neighborhood. restaurants there being In a community where few dirty and vermin-infested. restaurateurs speak fluent English, Some business owners Buddha Bodai’s co-owner Kent say lower grades affect rev- Zhang is the exception. The eatery enue by as much as 25%, is also among the minority in the which is compounded by area to accept credit cards, and its the hefty fines they pay. menu—both kosher and vegetari- The most common critical an—has earned it plenty of media violation is related to food attention over the years. that is not kept at the prop- Despite these advantages, Bud- er temperature, but there are also a dha Bodai is similar to nearly half its fair share of violations that cite evi- neighbors in one big way: It has dence of mice and roaches. earned a dubious Grade Pending Even frequent customers of THE NOM WAH TEA PARLOR, from the city’s Department of poorly graded restaurants are turned on Doyers Street near Bowery, Health and Mental Hygiene, and B off. Mr. Zhang’s regulars told him has a C rating, as do many of and C grades for past inspections. See CHINATOWN on Page 26 its Chinatown neighbors. buck ennis

November 11, 2013 | Crain’s New York Business | 3 IN THE BOROUGHS New Yorker Hotel makeover QUEENS Once-swank spot Sun starts to double its room count over 5 years, to shine in target biz travelers BUSINESS- FRIENDLY: GM Ann Jamaica BY LISA FICKENSCHER Peterson said the hotel’s new look will be “crisper, cleaner The New Yorker Hotel, a property and updated.” Plans for hotels, once so glamorous that movie star Joan Crawford and then-Sen. John eateries give hope F.Kennedy stayed there, is trying to to beleaguered area recapture some of its former stature. Its owners are sinking tens of mil- lions into a major renovation that BY ADRIANNE PASQUARELLI will double the number of rooms it operates, to 1,800—and make it the Jamaica has long been ripe for a re- third-largest hotel in the Big Apple. vival. The most prominent retailers But rather than courting celebri- in the once-bustling southern ties and tourists—the hotel will tar- Queens neighborhood are 99-cent get business travelers. stores, bargain beauty salons and The megaproject will take five dusty no-name apparel discounters. years to complete, but the first National chains—from Starbucks phase,a $30 million investment,has to Victoria’s Secret—have long already begun, largely unseen by the shunned the one-square-mile area public.The hotel is converting near- despite its status as one of the city’s ly a third of its space, much of it va- biggest transportation hubs—fea- cant or occupied by commercial of- turing the terminus of the AirTrain fice tenants, to new hotel rooms. By to JFK and a major transfer station February, the New Yorker will un- for the Long Island Rail Road, not veil 114 new rooms and roll out an- to mention four subway lines and a other 174 rooms by June.It will con- half-dozen bus lines. tinue to add rooms over the next five The problem is that very few of years, until it stands behind only the those hundreds of thousands of peo- Hilton New York, at 1,981 rooms, ple who pass through daily stick and the Marriott Marquis Times around.That gives retailers little in- Square, at 1,957 rooms. centive to open up shop—and in “The idea is to make the rooms turn forces the area’s 643,000 resi- more efficient for the business trav- dents to take their shopping and eler,” said Ann Peterson, the gener- dining elsewhere, typically to places al manager of the hotel, located on on Long Island. Eighth Avenue between West 34th “We don’t need more beauty sup- and West 35th Streets. “The look is plies and nail salons and fast food,” crisper, cleaner and updated.” said Yvonne Reddick, district man- The 83-year-old property, with ager of Jamaica’s Community Board

See NEW YORKER on Page 32 buck ennis See CHANGE on Page 29 SAC refugees may yet thrive STATS AND THE CITY by Emily Laermer EMPTY POLLING BOOTHS: Though Mayor-elect crushed Joseph Lhota on Election Day, barely 1 million of the city’s registered voters despite firm’s guilty plea participated, according to unofficial tallies.

NYC VOTER TURNOUT for the mayoral election, the lowest since hedge-fund giant SAC Capital can only with Drexel alumni, but also 22%1950 Successful careers relate. Last week, their firm became even a few who once labored for of alumni of Drexel the most prominent Wall Street in- giga-fraudster Bernie Madoff. Giv- BOSTON’S VOTER TURNOUT last week; Miami’s was 11% stitution since Drexel to cop a felony en that precedent,it looks as though 38% and even Madoff plea with federal pros- SAC refugees will like- offer hope for future ecutors. As part of the ly find many firms eager REGISTERED DEMOCRATS in the city, out of a total of 4.6 agreement, SAC will to bring them aboard, 3.1Mmillion voters be allowed to manage recruiters say. BY AARON ELSTEIN only the $9 billion in “Only a handful have SHARE OF NY STATE registered assets of its founder, been found to have done 54%voters who reside in NYC, Chris Andersen remembers all too Steven A. Cohen, and anything illegal at the home to 43% of the state’s clearly how late one night in Febru- his own staff. As a re- firm,” said Richard Lip- population ary 1990 a distraught young col- sult, many employees stein, a managing direc- league started to cry after learning are presumably pol- tor at recruiter Gilbert DATE OF LAST NYC that their employer, Drexel Burn- ishing their résumés Tweed International. 1993mayoral election ham Lambert, had filed for bank- and hoping the stain “There are a lot of tal- that drew more than 50% of ruptcy, several months after having of last week’s plea bloomberg news ented professionals at voters; Rudy Giuliani beat HEDGE HOUND: SAC Capital’s David Dinkins by a hair pleaded to six felony charges. doesn’t affect them. founder, Steven A. Cohen SAC who would be very Sources: NYC Board “She was shamed,” said Mr. An- The good news is much in demand.” of Elections, City of Boston, PORTION WHO Miami-Dade County, U.S. Census dersen, Drexel’s head of investment that for most SAC Mr. Andersen VOTED for Bill de banking at the time.“I held her hand employees, it probably won’t. The knows all about that. A pioneer in 73%Blasio; just 24% of voters as she called her mother in Califor- towers of Wall Street are chock- putting together junk-bond offer- picked Joseph Lhota nia to say she didn’t know what she ablock with people who have gotten ings,he quickly found work in a sen- istockphoto would do with her life.” second chances after working for ior capacity at PaineWebber after ADDICTED TO NUMBERS? GET A DAILY DOSE AT @STATSANDTHECITY The nearly 1,000 employees at convicted outfits.They are filled not See SAC EMPLOYEES on Page 32

4 | Crain’s New York Business | November 11, 2013

IN THE MARKETS by Aaron Elstein

Joseph Mollica II Executive Vice President LNK International

LNK INTERNATIONAL MAKES OVER 100 PAIN, COLD AND STOMACH MEDICINES. WHEN THEY NEEDED HELP EXPANDING ON LONG ISLAND, THE SUFFOLK IDA DELIVERED THE PERFECT REMEDY. bloomberg news

If you’ve purchased a store brand cough, cold or Whether your company has hundreds of pain relief product at your local drug store there’s employees or you’re a small start-up, we can Normally sedate a good chance it was made on Long Island by LNK help you succeed in Suffolk County with financial International, one of the nation’s largest private label incentives and access to other cost reduction, Fed prez lets it rip manufacturers of over-the-counter products. With networking and workforce resources. business growing, additional space was needed for distribution operations. Joseph Mollica, LNK Contact the Suffolk County IDA at 631 853 4802 f you were to pick the public servant least likely to rock Executive Vice President, turned to the Suffolk IDA. or email us at [email protected]. the boat on just about any matter, you couldn’t go wrong with Bill Dudley (above). So cautious is the president of IFederal Reserve Bank of New York the that his periodic off- ‘‘Our national retail clients have very demanding delivery schedules. To keep our the-record lunches with the media tend to consist of him distribution facility on Long Island, we needed HOW SUFFOLK IDA HELPED repeating comments he made in public speeches weeks economic help. The Suffolk IDA put together a LNK INTERNATIONAL earlier. When pressed for his views on interest rates, the 0 Property Tax Reductions fi nancial package that looked at all our Long 0 Mortgage Tax Exemptions economy or most anything else, he tends to observe how very Island-based facilities as a campus, enhancing 0 Sales Tax Exemptions uncertain the future truly is. Approval in 30 Days the benefi ts. That was key for us. The Suffolk IDA 0 For the full LNK International 0 Campus Approach to Facilities story, visit our website at So Mr. Dudley’s remarks last week were truly striking. is getting things done. 0 Assistance with other agencies www.suffolkida.org About halfway through a droning speech at the New York ’’ University School of Law, the New York Fed president came out and said what lots of people have suspected for a while: Wall Street doesn’t respect the rule of law.

“Enhancements to our current Dudley’s remarks as merely the [regulatory] regime may not solve Fed’s showing it has adopted a another important problem evi- tougher posture toward Wall dent within some large financial in- Street, as have the Justice Depart- stitutions—the apparent lack of re- ment, the Securities and Exchange Com- spect for law, regulation and the mission and other regulators. public trust,” Mr. Dudley said. But words like these matter. That’s a heck of a thing to hear They matter because they provide from a central banker, arguably the cover to all the Fed examiners and most important one in the world other officials assigned much apart from Ben Bernanke and the greater authority to oversee JPMor- nominee to replace him,Janet Yellen. gan Chase, Goldman Sachs and others “There is evidence of deep- by the Dodd-Frank law. Mr. Dudley seated cultural and ethical failures at has basically put banks on notice: many large financial institutions,” Those flouting the spirit and letter Mr. Dudley added.“Whether this is of the law need to be reined in. due to size and complexity, bad in- Mr. Dudley’s remarks are also centives or some other issues is diffi- striking because the Fed’s history as cult to judge, but it is another critical a regulator is pretty bleak. Alan problem that needs to be addressed.” Greenspan figured the market would He concluded: “Tough enforce- solve problems on its own, and Mr. ment and high penalties will Bernanke’s focus has been prevent- certainly help focus managements’ ing another Great Depression. The attention on this issue.” Fed will soon have a new chief in Ms. Occupy Wall Street couldn’t have Yellen. One would think she was said it better. aware ahead of time of the verbal It’s tempting to dismiss Mr. bomb Mr. Dudley just dropped. Ⅲ

THE LAST YEAR that the IPO market was as 2000 strong as it is now. With Twitter’s successful public offering last week, Thomson Reuters said U.S. volume has reached $51 billion so far

istockphoto in 2013. It’s the highest since the dot-com bubble era.

6 | Crain’s New York Business | November 11, 2013

THE INSIDER by Andrew J. Hawkins Who came out ahead, and behind hile the election last week lacked drama—all of the contests for elected office were blowouts—it W did provide the usual supply of behind-the- scenes beneficiaries. And, of course, their bereft counterparts.

WINNERS to sell their endorsements to a Democrat. Mr. Lhota’s Republi- ● BERLINROSEN. The left-leaning can primary rival John Catsimatidis communications took shots at Mr. Lhota even after firm helped Bill their race ended. In City Council de Blasio win the races, all the viable GOP under- mayor’s race and dogs were crushed: Dennis Saffran is poised to gain in Queens and former state Sen. clients and sup- David Storobin and John Quaglione in port for the pro- Brooklyn. District Attorney Jonathan Rosen gressive causes of Charles Hynes’ 50-point loss estab- its founders, lished that a Brooklynwide race Jonathan Rosen and Valerie Berlin. cannot be won on the GOP line. ● HOWARD GLASER, NEAL KWATRA ● DAVID KOCH. The billionaire New AND STU LOESER. Mr. Glaser, the Yorker gave a six- Cuomo adminis- figure sum to a tration’s director super PAC sup- of state opera- porting Mr. tions, was the Lhota, but other governor’s point affluent Republi- person in the cans didn’t chip successful effort David Koch in. Labor unions Neal Kwatra to legalize casino vastly outspent gambling. Mr. Mr. Koch and played up his dona- Kwatra ran the campaign, while tion to cast the moderate Mr. Mr. Loeser handled media. Lhota as a Tea Party extremist. Mr. Kwatra also helped lead ● ADOLFO CARRIÓN. His quixotic Kenneth Thompson’s victorious bid mayoral run for Brooklyn district attorney. accomplished lit- ● GENTING. WEDNESDAY, NOVEMBER 20, 2013 The Malaysian gam- tle besides bling giant’s investors are posi- employing his 8:00 a.m. – 1:30 p.m. tioned to win an upstate casino young daughter, Register Today: license and eventually to add table Raquel Carrión, for crainsnewyork.com/future games to their Aqueduct racino. nearly $50,000 ● TAXI OWNERS. They amassed large Adolfo Carrión and lining the sums of cash for Mr. de Blasio pockets of when he was trailing in the polls. friendly political consultants. The He’s rewarded them by opposing political career of this once-viable Join Crain’s New York Business and the Partnership for New York City for a half day conference to hear taxi-industry reforms they dislike. Democrat, who dropped his party what’s ahead for the city’s key industries and what ideas and concerns business leaders have about the ● 1199 SEIU. The powerful health registration, is probably over. economic and fiscal issues facing the new mayor and incoming city government. care workers’ union was an early ● JONATHAN LIPPMAN. The state’s and enthusiastic supporter of Mr. chief judge sought $175 for individual ticket(s) / $2,000 for table(s) of 10 de Blasio, who led the effort to a constitutional LIMITED TIME save hospitals that employ hun- amendment that OFFER $150 for individual ticket(s)* / $1,500 for table(s) of 10: government, non-profit, small business* dreds of its members. would let him and *Contact Crain’s to receive this rate. other jurists serve You must be pre-registered to attend this event. No refunds permitted. to the age of 80. For more information, contact Alexis Sinclair at 212-210-0739 or [email protected]. LOSERS Voters said no, Jonathan Lippman likely shorten- ● THE GIULIANI MYSTIQUE. Republi- ing Mr. Lipp- can mayoral nominee Joseph Lhota’s man’s tenure and denying him a CONFIRMED SPEAKERS: CO-HOSTED BY: ties to Rudy Giuliani proved more of legacy achievement. Jeff Bewkes, Chairman & CEO, Time Warner Inc. a liability than an asset. The candi- ● UPPER EAST SIDE. Foes of the pro- Bettina Damiani, Project Director, Good Jobs New York date sometimes distanced himself posed East 91st Street garbage- Thelma Golden, Director and Chief Curator, Studio Museum of from his old boss, yet also defend- transfer station hoped to put an Barry M. Gosin, Chief Executive Officer, Newmark Grubb Knight Frank ed him. The former mayor was ally in Gracie Mansion. Instead, Carol Kellermann, President, Citizens Budget Commission Andrew Kimball, Director of Innovation Economy Initiatives, Jamestown Properties PRESENTING SPONSORS: kept under wraps until the final they got Mr. de Blasio, who sup- Honorable Brad Lander, Member, Council of the City of New York weekend of the race, which by then ports the waste-transfer station Steve Malanga, Institute Senior Fellow, City Journal Senior Editor was a lost cause for Mr. Lhota. and the “environmental justice” William L. McComb, Chief Executive Officer, Fifth & Pacific Companies, Inc. ● NEW YORK REPUBLICANS. The movement behind it. They also Carol O’Cleireacain, Former New York City Commissioner and Budget Director city’s factional GOP establish- lost the dump’s most vocal oppo- Jon Oringer, CEO, Shutterstock ment sabotaged Mr. Lhota at nent, Assemblyman Micah Kellner, Charles E. Phillips, Jr., Chief Executive Officer, Infor every turn. Infighting plagued the whose bid for the City Council Seth Pinsky, Executive Vice President & Investment Manager, RXR Realty LLC Queens and Brooklyn wings of failed because of sexual-harass- Alan D. Schwartz, Executive Chairman, Guggenheim Partners, LLC the party, and two Republican ment allegations. Time to stock Douglas C. Steiner, Chairman, Steiner Studios CITY SUPPORTERS: officials were charged with trying up on air freshener. Ⅲ Marc Tessier-Lavigne, President, The Rockefeller University Mary Ann Tighe, CEO, New York Tri-State Region, CBRE, Inc. For event information, visit: crainsnewyork.com/events-future2013 91: Key appointments to be made by For sponsorship information, contact Lauren Black at 212-210-0736 or [email protected]. Mayor-elect Bill de Blasio. More than a third will run city agencies.

8 | Crain’s New York Business | November 11, 2013 Today’s the day Running your small business just got a little easier.

Because today’s the day your small business has access to a variety of low-cost, quality health plans with less administrative burden to you. Introducing New York State of Health, the official health plan marketplace. Through it, you can offer employees a simple, one-stop shop to review, compare, and enroll in a range of certified, low-cost health plans. And only through New York State of Health can you get available tax credits that lower your business costs even more.

If you have 50 or fewer employees, learn more at nystateofhealth.ny.gov or call 1-855-355-5777, or talk to your broker.

©2013 NY State of Health BUSINESS 84% Portion of U.S. adults who do not use Twitter PEOPLE Source: Pew Research Center

EXECUTIVE MOVES

Arthritis Foundation: ANDREW MURSTEIN Ingrid Montecino, keeps his Checker cab 60, joined the at his company’s Long nonprofit’s Island City customer Northeast regional service center. branch as president and chief executive. She was previously president of the Northeast regional branch at the National Kidney Foundation. Excelsior Wine Co.: Marc Goodrich,51, was promoted to president of the importing company. He was previously chief operating officer at Banfi Vintners. iAdonia: Tyelise Nelson, 40, joined the special-events production company as chief executive. She was previously chief executive at Manna Management Inc. The New School: Anne Adriance,55, joined as chief marketing officer. She was previously senior vice president at Guideposts. Kerry Kruckel Gibbs, 48, joined as chief development officer. She was previously executive vice president at Hackensack University Medical Center Foundation. AlixPartners: Theodore C. Bililies,55, joined the business advisory firm as chief talent officer and managing director. He was previously a partner at ghSMART & Co. BBDO: Matt MacDonald,38, joined the advertising agency as executive creative director. He was previously co-chief buck ennis creative officer at JWT New York. GOTHAM GIGS Mack Real Estate Group: Barden Gale, 63, joined as vice chairman. He was previously chief executive at JER Partners. Broadcast Music Inc.: Wardell Malloy, 38, was promoted to executive director of writer-publisher relations at the Fender lender music-rights company. He was previously senior director of writer- publisher relations. Thor Equities: Jonathan Fishman,34, Million-dollar medallions garner lots of interest was promoted to executive vice president at the real estate company. Andrew Murstein has a saying: “In niches, there for nothing,’ ” Mr. Murstein, 49, said. “So I said, He was previously director of business Andrew development. are riches.” ¶ His company, Medallion Financial ‘Grandpa, why didn’t you?’ And he says, ‘I didn’t Time Warner Inc.: Karen Magee, 52, was Murstein Corp., finances Chinese laundries, Greek diners have the nothing.’ ” ¶ Today, Medallion Financial promoted to executive vice president and other small, immigrant-owned businesses. Corp. is worth considerably more than nothing: at the media company. She was said the previously senior vice president and But taxi financing is the company’s main niche— It’s the only publicly traded taxi-medallion will continue as chief human- and with medallions selling for more than $1 financing company in the city (trading near $16 a resources officer. city’s MarketAxess Holdings Inc.: William million a pop, it’s a particularly rich one. ¶ And share) and has more than $1.2 billion in Cruger, 55, was appointed to the board auction growing richer: Later this month, the city plans to outstanding investments, $700 million of which of directors at the financial services company. He was previously vice this month auction off the first of 2,000 new medallions for are in taxi medallions. Mr. Murstein also owns chairman of investment banking at yellow cabs. When that happens, his lending will NASCAR and professional lacrosse teams. ¶ And JPMorgan Chase & Co. will bring YMCA of Greater New expand. “We’re expecting a surge,” he said. ¶ Mr. while Mr. Murstein hopes Mayor-elect Bill de York: Rick Hopkins, ‘a surge’ in Murstein’s family has been in the taxi industry Blasio will roll back some Bloomberg era changes, 57, joined the since his grandfather came to the city from like the outer-borough cabs, he does give the nonprofit as executive director of business Argentina in 1937 and bought one of the first taxi mayor some credit. GPS devices in taxis came in the Rockaways medallions for $10.That piece of aluminum, handy recently when a famous friend, Sopranos branch, a newly created position. He along with other cab memorabilia, now adorns actor Steve Schirripa, called to say he lost a was previously chief Mr. Murstein’s corner office on Madison Avenue. present in the back of a cab. ¶“In 30 minutes,” operating officer at Another Approach Enterprises. ¶ “My grandfather used to say to me, ‘Andrew, Mr. Murstein said, “we had the jewelry back at Sam Moore, 51, joined as executive you know I could have bought 2,000 medallions his apartment.” —andrew j. hawkins See EXECUTIVE MOVES on Page 12

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RODALE BRINGS IN NEW PREZ TO EXPAND REACH Continued from Page 10 director of the Coney Island branch, a SCOTT SCHULMAN BELIEVES he’s in the right place at the right time. The former president of corporate market groups at Dow newly created position. He was Jones & Co. joined wellness publisher Rodale Inc. as its president at the end of October, just as the publisher of titles like Men’s previously executive director at Boys & Health wraps up one of its best years since it was founded in 1930. By the end of 2013, the company expects to have boosted Girls Club of Metro Atlanta. United Hospital Fund: its ad pages by 13% and ad revenue by 23%, compared with 2012. Though Rodale remains profitable, its annual revenue Dale Christensen Jr., 66, was named board member at the stands far below its $750 million peak around 2006. nonprofit. He will continue as a partner “I want to engage with our team and customers to really look for ways to connect Rodale’s great legacy and history with at Seward & Kissel and a member of yet more digital and international opportunities,” said Mr. Schulman, 51. He plans to focus on events—building on a series the Lutheran HealthCare board of of sponsored cycling and running activities that were successful this fall—and a new e-commerce business at Rodale.com. trustees. “Scott has the intelligence and broad scope of managerial skills to build a global healthy-lifestyle company in Weld North: Adam growth mode,” Maria Rodale, chairman and chief executive, said of the Duke and Harvard Business School graduate. “He Klaber, 52, joined the investment company brings not only a collaborative and integrated approach to expanding our business, but also a true passion for our mission.” as managing director. —EVA SAVIANO He was previously a managing partner at IBM Global Business Services. Prager Metis CPAs: Our Green Team is pretty Peter Scalise, 41, joined the accounting darn good at it. Plus, firm as director of tax incentives. He was they offer rebates and previously national partner in charge and federal tax-practice leader at incentives to get your Engineered Tax Services. building running more Town Residential: Kristin Thomas, 35, efficiently. How’s that for joined the real estate firm as sales a pleasant discovery? director. She was previously chief executive at Thomas & Ingram Real Estate, which she co-founded. Citrin Cooperman: John Genz, 49, joined the accounting firm as a senior tax partner. He was previously a partner at 1-877-797-6347 EisnerAmper. conEd.com/energysavings Ads Engineers: Lorey Flick Roberts,32, was promoted to partner at the consulting engineering firm. She was previously director of sustainable services. Ari Golden, 38, was promoted to partner. He was previously an associate. Multimedia Plus: Emily Heintz, 36, joined the marketing and branding company as vice president of business development, a newly created position. She was previously senior business development manager of luxury retail at 24 Seven Inc. MCD Partners: Bruce Ginsberg, 52, joined the digital customer-experience agency as senior vice president of growth and innovation. He was previously a director at Emanate PR. Advalurem Group: Fred Scott, 40, joined the real estate investment firm as a principal. He was previously vice president of acquisitions at Strategic Capital Partners. Proskauer: Richard Corn,36,was promoted to partner at the law firm. He was previously an associate. Keisha-Ann Gray, 40, was promoted to partner. She was previously senior counsel. Patrick Lamparello, 35, was promoted to senior counsel. He was previously an associate. Paresh Trivedi, 38, was promoted to senior counsel. He was previously an associate. Sayles & Winnikoff HOW EFFICIENT Communications: Yuri Kwon, 30, joined the ARE YOU AT ENERGY public-relations firm as senior account executive. She was FINDING previously senior publicist at Blake Zidell & Associates. Michelle Lauren Addo, 25, joined as account executive. She was previously INEFFICIENCY? production manager at Appular. —eva saviano EXECUTIVE PROMOTIONS The fastest way to get an announcement into Crain’s is to submit online. Fill out the form at www.crainsnewyork.com/section/ executive_moves. The Executive Moves column is also available online.

12 | Crain’s New York Business | November 11, 2013 SMALL BUSINESS Site helps profs survive in free-agent economy As job security base at a single university.“It’s help- engineering and medicine. Profes- professors an option to find work ing to take the individual out of an sors, who must be invited to join the outside institutions by teaching on- vanishes, online hub isolated existence,” he said. site, pay membership fees that start line courses for pay.“Experts’ whole Faculty Row’s founder and at $199 for one year. mindset has changed,” said Saad helps academics find CEO, Jeff Finder—a former insti- He faces plen- Alam,founder of ed-tech firm Cite- new income sources tutional and retail stockbroker for ty of competition lighter, which was recently lured to Oppenheimer & Co. in Manhat- 76% from other social Baltimore from New York by a tan—aims to profit from helping PERCENTAGE networks for aca- Maryland state incentive program BY ELAINE POFELDT professors make the most of their of university demics. Acade- for startups in this niche. professors in skills at a time when many universi- nontenured mia.edu, based in So far, Faculty Row has about hen former ties, facing pressures to keep tuition full-time and San Francisco, 25,000 active members, including Hunter College down, are gravitating toward hiring adjunct roles lets professors professors at Columbia and New biology profes- low-paid adjuncts and using online- share their re- York universities, according to Mr. sor Jason learning platforms. search and get Finder, who intensified his recruit- Dictenberg re- “We feel the most valuable thing $3K detailed analytics ing about 15 months ago. He says it

MEDIAN buck ennis centlyW began looking for work to we can do is give academics access to ADJUNCT PAY for on how many is on track for about $500,000 in rev- FINDER’S KEEPERS: Faculty Row’s Jeff supplement his endeavors at his jobs,”Mr.Finder said.“It’s important teaching a people are read- enue for 2013 and is profitable. To Finder educates profs about career options. Manhattan biotech startup, he for them to monetize their knowl- bachelor’s ing it; it also of- help members raise their profiles, he turned to Faculty Row. edge as these changes take place.” degree course fers a job board. promotes prominent experts as “su- at a private Like a LinkedIn for academics, Mendeley, a per professors” on the site’s home- of Law who speaks frequently at law Private industry calls university the Manhattan-based website lets Source: American cloud-based tool page,sends out press releases touting schools and conferences in New members post profiles, find out Faculty Row, which Mr. Finder Association of University for sharing aca- their ideas and enables members to York, said that one draw has been about jobs both inside and outside launched in Manhattan in 2009,has Professors demic papers and post their research, add videos and hearing from researchers in fields universities, and exchange ideas. partnered with jobs.ac.uk, a popular a social network do live broadcasts. such as the sciences who are inter- The neurobiologist says he’s now employment engine for academia in for academics that’s based in Man- ested in his work on law and reli- looking into opportunities in online the U.K.,and tapped other resources hattan and London, got snapped up Cross-pollinating ideas gion.“In some cases,”he said,“it was teaching and at an educational tech to list professional opportunities by journal and book publisher Else- The site is also attracting aca- people who were producing data company and making contacts in around the world. They range from vier, headquartered in Amsterdam, demic experts interested in a cross- that could be useful to me.” Ⅲ the business world. full professorships to consulting this past spring, reportedly for more disciplinary approach to research. Mr. Dictenberg sees the site as gigs in private industry, where, Mr. than $69 million. Featured as one of its “super profes- To sign up for Crain’s playing an important role in a field Finder notes,there is a high demand At the same time, open-source sors,”Frank Ravitch,a professor and SMALL BUSINESS newsletter, go to where many academics have be- for experts with backgrounds in learning platforms like Udemy, the Walter H. Stowers Chair at www.crainsnewyork.com/smallbiz. come free agents, without a home quantitative science, biotechnology, based in San Francisco, are giving Michigan State University College

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November 11, 2013 | Crain’s New York Business | 13 OPINION CRAIN’S NEW YORK BUSINESS

Unchecked and unbalanced editor in chief Rance Crain publisher, vp Jill R. Kaplan ast week’s election results—and indeed the Albany, where state Senate Republicans and perhaps Gov. EDITORIAL editor Glenn Coleman narrative of the entire campaign—were could slow or derail some of the revamped managing editor Jeremy Smerd city government’s plans.They include a minimum-wage deputy managing editors Valerie Block, unsettling to many in the business Erik Ipsen community.The landslide victories that increase for New York City (above the statewide hike that assistant managing editor Erik Engquist will bring Bill de Blasio to the mayor’s passed earlier this year), paid sick days at all small businesses, senior producer, news Elisabeth Butler Cordova news producer Amanda Fung office, and usher in a dozen new City a “living wage” for commercial tenants’ employees at city- contributing editor Elaine Pofeldt subsidized projects, and affordable apartments in all columnists Greg David, Steve Hindy, Alair Townsend Council members carrying the banner of crain’s health pulse editor Barbara Benson the Working Families Party, signal a worrisome onslaught of upzoned residential developments. senior reporters Theresa Agovino, legislation and policy changes. Businesses should be on the lookout for other demands as Aaron Elstein, Lisa Fickenscher, Matthew Flamm, L Daniel Geiger, Adrianne Pasquarelli The labor-backed WFP,which relentlessly pushes for well: bigger quotas for hiring minority- and women-owned reporters Joseph Anuta, Chris Bragg, subcontractors, new taxes to pay for municipal unions’ pay Andrew J. Hawkins, Thornton McEnery government to dictate how businesses large and small reporter/videographer Ken M. Christensen operate, crowed about its legislative opportunities in an increases and web reporters/producers Nazish Dholakia, email to supporters just hours after polls closed, heralding a community-benefits Irina Ivanova City government art director Steven Krupinski “sea change” and a “once-in-a-generation opportunity” to mandates for banks deputy art director Carolyn McClain staff photographer Buck Ennis inflict its agenda upon New York City. will soon lack holding city deposits copy desk chief Steve Noveck A massing tide of mandatory wage increases, paid time off (imposed by a law that copy editor Thaddeus Rutkowski voices of data editor Suzanne Panara and other demands on employers has been held back for Mr. Bloomberg hasn’t assistant data editor Emily Laermer years by Mayor Michael Bloomberg and to some extent by moderation enforced but that Mr. researchers Elena Popina, Eva Saviano City Council Speaker Christine Quinn. But the success of de Blasio likely will). ADVERTISING, MARKETING AND PRODUCTION Perhaps the senior account managers Irene Bar-Am, Mr. de Blasio’s anti-Bloomberg campaign and Ms. Quinn’s David Harkey, Jill Bottomley Kunkes, defeat in the Democratic primary—mainly because voters ambitions of the new Courtney McCombs, Suzanne Wilson mayor and council will director of custom content Trish Henry associated her with the mayor—have opened the floodgates. sales coordinator Lauren Black City government’s checks and balances will be gone come be tempered by practical concerns, and they will find ways to events coordinator & scheduler help struggling and middle-class New Yorkers without Alexis Sinclair January, when Mr. Bloomberg and Ms. Quinn leave office credit Todd J. Masura (313-446-6097) and the two watchdog posts of city government—city giving back the gains of the Bloomberg years. But business director of audience & content partnership development Michael O’Connor comptroller and public advocate—are occupied by de Blasio interests cannot take that for granted.They must make senior marketing manager allies Scott Stringer and Letitia James.The only brakes energetic and compelling arguments for policies proved to Catherine Schutten director of conferences & events remaining on this political and ideological train are in work, not just to generate votes. Courtney Williams reprint sales manager Lauren Melesio production and pre-press director Simone Pryce CRAIN’S ONLINE POLL COMMENTS advertising production manager Suzanne Fleischman Wies ONLINE AND INTERACTIVE SERVICES senior web developer, interactive More ideas for NYC Chris Tumminello TO SUBSCRIBE: For print and digital subscriptions or customer HOW TO EASE Drive for traffic all the time. left the masses massively service, e-mail [email protected] CONGESTION 4. Aggressively ticket undereducated. or call 877-824-9379 (in the U.S. and Canada) or double-parking during rush —zhi li 313-446-0450 (all other locations). $3.00 a copy for the print edition; or $ one year, $ two bloomberg news Re “Simple fixes for NYC” hours—commercial vehicles Manhattan 99.95 179.95 (Editorial, Nov. 4): Good ideas included. years, for print subscriptions with digital access. DID HEDGE-FUND KING www.crainsnewyork.com/subscribe all! 5. Get rid of rent WRONG REASON STEVEN A. COHEN GET OFF I’d add: Petition the state to stabilization and rent control. FOR CASINOS TO ADVERTISE: remove the Verrazano Bridge’s Boost the rental market so Contact Lauren Black at TOO EASILY? [email protected] or call 212-210-0736. one-way toll, which creates a people don’t have to buy co-ops Promised funding for schools www.crainsnewyork.com/advertise Yes. Given the scale and duration of his firm’s “free loop” of traffic through and condos to live in was the wrong reason to allow misdeeds, he should have personally suffered Brooklyn; reinstate the Manhattan. casinos (Crain’s online poll). FOR INFORMATION ON OUR EVENTS: the consequences of the crimes SAC admits to commuter tax; and reopen Simple, right? We spend far more per student Contact Courtney Williams at [email protected] or 212-210-0257. having committed. the discussion on user fees —louis than other states (except New www.crainsnewyork.com/events for city bridges (and tie it Jersey), yet achieve little No. The firm has admitted guilt in the biggest into the congestion-hours compared with other states and TO CONTACT THE NEWSROOM: Wall Street fraud since Drexel Burnham’s, has ANOTHER TAKE idea). ON CHARTERS countries. (According to the 711 Third Ave., New York, NY 10017-4036 agreed to pay record penalties and has been —mark National Center for Education editorial phone: 212.210.0277 banned from the business. Re David Briggs’ op-ed Statistics, we are about average fax 212.210.0799 Entire contents ©copyright 2013 Crain Communications Inc. Date of poll: Nov. 5 How about: “Don’t demonize charter in math, reading, writing and All rights reserved. ®CityBusiness is a registered trademark 126 votes 1. Remove all bike lanes and schools” (Nov. 4): I would science in grades one through of MCP Inc., used under license agreement. pedestrian plazas to allow rather he based his advocacy eight.) CRAIN COMMUNICATIONS INC. BOARD OF DIRECTORS traffic to flow again. for charters on results, not Add to this the enormous chairman Keith E. Crain 2. Forbid gates at E-ZPass nickels and dimes. But then school taxes and money from president Rance Crain toll booths—in fact, get rid of this is what one should expect the lottery. Where is it all treasurer Mary Kay Crain all toll booths and replace them when it comes to private going? Cindi Crain 74% 26% with tag readers and violation industry entering the If a business wants to open a Yes No executive vp, operations William Morrow cameras.The Henry Hudson education sector. business and create jobs, why executive vp, director of strategic Bridge still makes you squeeze I have never understood the wouldn’t we encourage them? operations Chris Crain through a narrow toll lane. Get fascination with private and Why do we have to extort senior vp, group publisher David Klein rid of them! religious education, which for money from them? vp/production, manufacturing David Kamis 3. Reopen Central Park the past few thousand years has —david borgioli founder G.D. Crain Jr. (1885-1973) chairman Mrs. G.D. Crain Jr. (1911-1996) secretary Merrilee Crain (1942-2012) FOR THIS WEEK’S QUESTIONS: CRAIN’S WELCOMES SUBMISSIONS to its opinion pages. Send letters to [email protected]. Send columns of 475 Go to www.crainsnewyork.com/poll to have your say. words or fewer to [email protected]. Please include the writer’s name, company, address and telephone number.

14 | Crain’s New York Business | November 11, 2013 ROBERT D. YARO agreed to provide funds up-front to Council must rezone do things like add new entrances and exits at Grand Central, widen side- walks and create open space. Some people have questioned the midtown east now necessity of adding midtown east of- fice towers when new space is emerg- IN THE FACE OF ADVERSITY, ing in lower Manhattan and Hudson he area around Grand Central Terminal is the Yards. But the Independent Budget TIME WARNER CABLE BUSINESS CLASS heart of commercial life in New York City. For a Office has projected enough demand HELPS BUSINESSES WEATHER THE STORM. century,businesses and residents have been drawn for office space over the next 30 years to support new development in mid- It’s no secret business continuity planning is critical in and helps ensure that calls connect when and where to its professional opportunities, dynamic atmos- town east, Hudson Yards and the today’s ever-changing business environment. Ensuring customers intend. business continuity is a visible way of not only meeting phere and great transportation options. World Trade Center site. What’s TWCBC Trunks make it simple to put a reliable voice customer expectations, but also helping safeguard a more, these locations are distinct solution in place that is easily managed through a us- Yet because of outdated zoning, many buildings there seem company’s reputation in a highly competitive market- er-friendly customer web portal that is available 24/7. T from one another—a business drawn place. Being prepared for the unexpected is vital to frozen in an earlier era. Their interior columns, low ceilings In the event of an unplanned outage or during peak to Hudson Yards isn’t likely to seek the success of any business. In 2012, Hurricane Sandy calling periods, TWCBC customers can use Alternate and outmoded infrastructure deter potential tenants, while space downtown. And the construc- proved this statement to be true. Routing or Trunk Overflow to have inbound calls routed tion will play out over several decades, Hurricane Sandy went on record as the most destruc- to another location, without ever having to call techni- crowded sidewalks and subways east, already a vibrant jobs center, with almost no new projects able to tive storm of the Atlantic hurricane season and it be- cal support. In addition, TWCBC’s flexible options allow frustrate residents and commuters. needs more development.The rezon- get underway until 2017. came the second-costliest hurricane in United States customers to choose a voice solution that can meet the The City Council will vote this ing addresses a critical need for office It makes sense to concentrate de- history. This storm was yet another reminder of the challenging demands of today and is highly scalable for month on a Bloomberg administra- space. Businesses are moving toward velopment in a part of the city with importance of reliable voice and data communications the uncertainties of tomorrow. and the need for seamless connectivity. But business Customers who choose TWCBC have the added benefit of tion rezoning proposal aimed at al- open floor plans and amenities that excellent transit and decent airport continuity is not just about historic, high-profile di- getting all their communication services from a single lowing some new development in the the area’s dated structures lack.With- access,so that job growth can occur in sasters; it’s about being ready for anything that can provider – one with an outstanding record of reliability neighborhood.The plan isn’t perfect; out modern options, midtown east an environmentally sustainable way. cause costly disruption to a business. That’s where and award-winning service. Time Warner Cable Busi- Time Warner Cable Business Class Voice Services can financing mechanisms need to be will lose companies to other locations New York didn’t become a mag- ness Class ranks “Highest in Customer Satisfaction with help turn the tide. ironed out. But the council would be and cities, and continue to decline. net for culture,commerce and entre- Large Enterprise Business Wireline Service” in the J.D. wise not to let this opportunity lapse. Rezoning would enable it to replen- preneurialism by resisting change. It Time Warner Cable Business Class (TWCBC) offers Power 2013 U.S. Business Wireline Satisfaction Study. The plan won’t bring a wrecking ish its building stock, as cities from can continue to be a beacon for secure and reliable Voice Services that leverage In- TWCBC’s reliable, local and dedicated support special- ball to the district’s prized architec- London to Chicago to Tokyo have. innovation only by remaining open ternet Protocol (IP) technology to route calls over its ists are available 24/7 to help ensure customer needs tural gems,which are deservedly pro- The proposal would benefit New to revitalization. The rezoning will extensive, fiber-rich network. Calls are not routed are met – when they need help the most. across the public internet and TWCBC does not rely Let a TWCBC communications specialist help you imple- tected under landmark laws.It is like- Yorkers in other ways.The sale of air preserve midtown east’s cherished on the local phone company for “last-mile” access in ment a scalable communications solution and assist you ly to generate fewer than a dozen new rights to developers would fund structures and spaces while allowing delivering calls to its customers. Both the technol- in preparing for tomorrow. For more information, visit buildings over two to three decades. public-space improvements. Indeed, ogy utilized and its network ownership gives TWCBC it to prosper in the decades to come. business.twc.com or call 866-906-3250 to learn more. Most will be built, appropriately, on midtown east can’t wait for projects superior control over the quality of its Voice Services corners and facing avenues. years from now to alleviate pedestri- Robert D. Yaro is president of the Regional Still, it’s fair to ask why midtown an crowding.That’s why the city has Plan Association. BUSINESS.TWC.COM

hasn’t even taken effect yet, and to greatly expand the living-wage law. Detecting signs of Will he move to require sick leave of even the smallest firms? Will he in- crease the number of mandatory de Blasio’s direction paid-time-off days at larger compa- nies? Will he push through a living- wage law that applies to all employ- hile most local New York media will focus ers in any project receiving subsidies on ferreting out and analyzing the people or tax breaks? Will those require- ments be for new projects or be ap- Bill de Blasio will hire for his administra- plied to existing developments? Or tion,I am watching other signs of what will is he open to compromise? happen in Mr. de Blasio’s New York. ● The tax-increase rhetoric. The center- ● The Domino Sugar proposal. Last week, the city certified the piece of the mayor-elect’s campaign W was a tax hike on the wealthy to fi- ambitious plan by the Walentas family to redevelop the nance universal prekindergarten. It Williamsburg, Brooklyn, industrial site with more than was a great campaign slogan but was scant on specifics, as Gov. Andrew 2 million square feet of residential Cuomo made clear last week with space, starting the official land-use his “We will talk about the details in clock that requires a decision in January’’ response. seven months. That means the new By then, Mayor de Blasio will be mayor and his appointees to key jobs dealing with whatever budget mess will effectively determine the out- Mr. Bloomberg leaves him (mayors come. The issue here is not just always leave a budget filled with whether the de Blasio administra- holes for the next guy) and the tion supports the plan. The Walen- perplexing problem of how to pay for tases are mostly nonunion builders; raises for city workers, both for the will the pro-union mayor require a future and for the previous years they deal with the trade unions before have worked without a contract. giving the project his OK? GREG DAVID Will Mr. de Blasio have to ● The no-corporate-welfare pledge. The broaden the city’s uses of an income- mayor-elect made his position tax increase? If Albany won’t allow crystal-clear in a fall debate when he Michael Bloomberg was equally him to boost the income tax, will he denounced the $130 million incen- caustic about incentives when he ran be forced to raise the property tax, tives package that lured FreshDirect for mayor and changed (or at least the only significant source of rev- and 2,000 jobs to the South Bronx. softened) his position because of the enue he can increase without Will he stick to the pledge when the realities of corporate relocation. Albany’s OK? next FreshDirect gets a lucrative ● The fine print on sick leave, and more. When questions like these are offer from New Jersey—and what Candidate de Blasio promised answered, the direction of the new will he say when that company speedy action to strengthen the re- administration will be much decides to leave? Remember, cently passed sick-leave bill, which clearer.

November 11, 2013 | Crain’s New York Business | 15 REAL ESTATE DEALS 17 STATE ST. ASKING RENT; TERM: $60 door deck with a row of white birch nounced that the firm per square foot; five years trees. was in talks to lease SQUARE FEET: 8,500 Al Jazeera eyes Boston Properties is also in talks about 250,000 square TENANT; REPS: National to bring in George Soros’investment feet at the property.At Liability & Fire Insurance Co.; firm, Soros Fund Management, the time, they did not John Barry of Richards Barry Joyce & Partners and Michael which is eyeing as much as 75,000 name the tenants.The Shakespeare of Colliers West Side HQ square feet at the top of the 38-sto- deals would fill most International ry, 1 million-square-foot tower. Mr. of the office tower, in LANDLORD; REPS: RFR Realty; in-house l Jazeera, the Qatar-based news network that has recently Soros’ company would relocate to which tenants already representation by A.J. Camhi and Steve Morrows pushed to become a major force in online as well as broadcast the space from 888 Seventh Ave., a occupy 500,000 BACK STORY: The firm, owned by Warren Buffett’s news in the U.S., is in negotiations to carve out a major Man- building owned by rival landlord square feet. holding company, Berkshire Hathaway, will take a hattan headquarters. Vornado Realty Trust. The asking Boston Properties portion of the 22nd floor in one of downtown The company is in talks with mega-landlord Boston Prop- rents for space atop the tower stretch broke ground on the Manhattan’s elite office properties. Aerties to take as much as 200,000 square feet at 250 W. 55th St.,the office tow- into the $90s per square foot. building in 2008 but er the owner finished on Eighth Avenue last year. The deal would include In a conference call to discuss finished only the foundation when by signing major deals with law the building’s cavernous second floor for a portion of its newsroom,a 50,000- quarterly earnings late last week, the recession set in. The company firms Morrison & Foerster and square-foot space that features nearly 30-foot ceilings and an expansive out- Boston Properties executives an- bounced back from that rocky start Kaye Scholer to take almost 500,000 square feet between them. The Al Jazeera deal would give the network its first major New York studio and office space.According to a report in last spring, the network had set up tem- porary facilities at 311 W. 34th St. and another nearby building as it was scouring the market for a permanent home. One option the company had looked at, according to that report, We’re in the was 229 W. 43rd St., the former headquarters of The New York Times. Al Jazeera,meanwhile,has moved aggressively into the U.S. market, ac- quiring Current TV, the cable chan- nel founded by former Vice President Al Gore, last year for a reported $500 business of ideas. million. The network has also poached top on-air news talent, such as Soledad O’Brien. Brokerage CBRE Group repre- sents both Al Jazeera and Boston Properties in leasing deals at the tower. —daniel geiger Yours. SongPop creator harmonizes on 34th Digital game developer FreshPlan- et Inc. is going with the tech-crowd flow.The company,which is respon- sible for the popular Facebook app SongPop, is shifting operations to Good ideas drive good business. midtown south and doubling its footprint in the process. FreshPlan- We know. We’re part of a leading global bank that’s been helping businesses pursue their ideas and grow for et has signed a four-year lease for 12,500 square feet at 19 W. 34th St. over 150 years. Everything from small local businesses to some of the largest multinational companies in the The asking rent at the property, across from world, including thousands of clients right here in the U.S. With resources both near and far, we’re ready to the Empire help you make your ideas a reality. State Build- ing, is $49 per square But enough about us – What’s your idea? foot. “They wanted to To learn more, please contact Peter Dawson at [email protected]. be around other tech firms, and that’s what attracted them to the building,” explained Hector Rodriguez, the Savitt Part- ners broker who, along with col- league Elliot Zelinger, represented FreshPlanet. Small Business Commercial Large Corporate Real Estate Four-year-old FreshPlanet will leave behind its current office on West 43rd Street when it makes its Lending Cash Management Capital Markets International Solutions move by the end of the year. It will also more than triple its staff to 80 from 25. Santander Bank, N.A. is a Member FDIC and a wholly owned subsidiary of Banco Santander, S.A. “Santander” and its logo are registered trademarks, and “a bank for Scott Domansky of PRD Realty, your ideas” is a service mark of Banco Santander, S.A. or its affi liates or subsidiaries in the United States and other countries. ©2013 Santander Bank, N.A. owner of the West 34th Street building, represented the landlord in-house. —adrianne pasquarelli

16 | Crain’s New York Business | November 11, 2013 HEALTH CARE INSIDE The List NYC’s largest health insurers PAGE 18 Health Pulse Interfaith Medical Center goes to court, advice for the new mayor, and REPORT limiting choice PAGE 22 Obamacare sparks rivalries Startup insurance firms go head-to-head on state exchange

HEALTHY PROFITS: Oscar co-founders (from left) Kevin Nazemi, Josh Kushner and Mario Schlosser believe it will take their startup three years before it is profitable. buck ennis

right mix of health care consumers. boom, a nonprofit that aims to offer visitors to our website.” BY GALE SCOTT Three of those New York plans the most affordable plan in the state, Though state-exchange officials $110M are from new insurance companies and a well-financed tech-driven last month said 37,000 people had AMOUNT Oscar, North Shore-LIJ Obamacare was designed to spur created just to be able to sell cover- startup that knows it could take a enrolled in the 17 plans as of Oct.23, Connect and Health Republic put competition among insurers—and age on nystateofhealth.ny.gov, hav- few years to turn a profit. none of the three companies would up to get started it has in New York. The estimated ing put up a total of more than $110 “There’s been initial enthusi- divulge its own enrollment figures,or 1.1 million New Yorkers who are ex- million to get started, according to asm,” said Kevin Nazemi, co- the number of subscribers it would pected to buy health insurance documents filed with the New York founder of Oscar, a new plan estab- need to become profitable. through the state’s online exchange State Department of Financial lished by Silicon Oscar says it plans to 1.1M have more options than Americans Services. Alley techies and be profitable in three NUMBER of NYS residents expected to buy insurance in any other state: 17 health plans. Each has a distinct approach to investors. “We’ve THE ROAD TO years. Headquartered in through the state exchange Whether they will survive will de- health insurance: a hospital system had 1,600 phone SoHo, and named after Source: NYS Dept. of Financial Services pend on their ability to attract the hoping to cash in on the insurance calls and 50,000 HEALTH See STARTUPS on Page 22 REFORM: ᮢ all age groups that insurance is not worth throughout the BUYING the cost—at least not yet. Why ACA doesn’t work for me state have signed OBAMACARE ⅷ Relationship ques- up for Medicaid tions. During much of the count for nearly half of the state’s 2.2 or bought insur- Obamacare debate, I was One young freelancer’s misadventures in million uninsured. We do not typi- ance, according to the state Depart- a full-time student on Medicaid.But Obamacare may spell trouble for everyone cally use a lot of health care, so if we ment of Health. on Sept. 1, I got a part-time job as a bought insurance, our premiums Hoping to enroll,I spent the past health reporter with Crain’s. I earned But it hasn’t. And that’s problem- could help offset the cost of insuring month researching my options, pa- too much for Medicaid and found BY IRINA IVANOVA atic not just for me but for the entire sicker Americans. If Obamacare is tiently overcoming crashing web- myself staring at nystateofhealth health system.I’m a 28-year-old free- going to work at all, it has to work sites and contradictory information. .ny.gov. I had hoped that buying health in- lancer—one of millions of “young in- for people like me. I fully hoped—expected, actually— When I first logged on to the ex- surance this time would be different. vincibles” in the U.S. whom the The health exchange website’s that I would come away with a great change, I had a price in mind that I That the Affordable Care Act health insurance industry wants as technical problems and the law’s plan at a price that would make me could afford: $200 a month. That would deliver on its primary prom- customers to ensure that the econom- complexity have so far dissuaded peo- feel as though I were making a good amount is basically most of my dis- ise and I could find a plan at a price ics of the Affordable Care Act work. ple on the fence about buying into the investment. posable income after rent, utilities, I could afford. People in their 20s and 30s ac- system. Just 13,000 New Yorkers of Ultimately, however, I concluded See EXCHANGE on Page 18

November 11, 2013 | Crain’s New York Business | 17 REPORT HEALTH CARE

had at the time (waitress,intern,free- sign up for insurance,are themselves lowed to answer the most basic ques- Exchange adventures lance photographer). I was hoping pretty hard to find. tion: Which plan gives me the best Obamacare would be cheaper. I called three different numbers value? Unlike brokers, they cannot I had one strategy left: my from the directory on nystate legally recommend one plan over an- Continued from Page 17 that qualifies me for about $43 in boyfriend.Two years ago,we entered ofhealth.ny.gov before I found an em- other. All they can do, as mine did, is transportation and groceries. monthly subsidies. I would pay be- into a domestic partnership so that I ployee of the Brooklyn Alliance, the log you on to nystateofhealth.ny.gov, It also seems fair,given my low use tween $264 and $350 monthly for a could add him to my former employ- nonprofit branch of the Brooklyn ask the questions on the screen and of medical services. I go once a year so-called bronze plan, which is the er’s health insurance policy. As an Chamber of Commerce and one of type in the answers. to get a physical, my teeth cleaned, lowest coverage level allowed.Bronze artist,he earns less than I do,and our the groups contracted with the feder- My navigator,however,answered and see the OB-GYN.I have no pre- plans have the lowest premiums but combined income would merit al government to enroll New Yorkers one key question. My boyfriend and existing conditions. The worst thing often the highest deductibles. Silver about $300 in monthly subsidies. via the exchange. Eventually, I was I could not jointly buy Obamacare. that runs in my family is nearsighted- coverage would start at $303. Together, we’d pay between $303 able to make an appointment with a That means he will pay next to noth- ness. I don’t even have cavities. Though all plans cover a host of and $780 a month under Oba- navigator at the chamber’s office. ing once the state verifies his identi- But being healthy doesn’t make preventive services for free, I was sur- macare,which I thought was doable. The strategy of putting workers ty, which it promises to do by De- insurance cheaper.After talking to an prised by the cost. When I first To find out if we could apply togeth- on the ground would make sense if I cember.But I was back to square one. accountant,my earnings after deduc- moved to New York in 2006, I er, I went searching for a navigator. were looking to enroll in a free social Where are all the young people? tions next year put me at nearly 400% deemed a $300-a-month policy too Finding a way through the system. program like Medicaid. But I need- None of my similarly self-employed of the federal poverty line,an amount expensive for the grab bag of jobs I Navigators, which help applicants ed advice, and navigators are not al- friends had better luck. Out of 15 people I spoke with who did not have insurance through their jobs, only one had purchased coverage through the exchange.“I’m waiting it out”was a common refrain. A handful were able to qualify for Medicaid or stay on their parents’ in- surance plan.By the time the ACA al- lowed young people under 26 to stay Do your workers More than on their parents’ plans, I was too old. That was in 2010, when 23% of the understand health 7-10 U.S. workers state’s uninsured were 26- to 34-year- olds, according to the State Health Access Data Assistance Center. care reform? agree that health The one person I found who bought insurance—like me, a free- care reform is lance journalist in her late 20s—was highly motivated after years of be- ing uninsured. “The last time I saw too complicated a dentist was 2011, and that was just for him to tell me how many cavities to understand.* I had,” Clarissa León said. Ms. León’s main problem with the exchange is cost. She is paying $320 a month after subsidies for a silver-level MetroPlus plan that in- cludes dental care. “I can afford it but barely,” she said.“I’m spending my last penny af- ter paying for rent, transportation and all the rest.” Costs and benefits. Susan Combs, president of insurance bro- kerage Combs & Co.,says that since Oct. 1, she has fielded many calls from individuals looking to buy in- surance. The youngest was age 50. Asking a young person to pay $300 a month “just in case” is a hard sell. I almost talked myself into pay- ing that much, but the $300 premi- um is just a baseline.Anything addi- tional, such as using the prescription benefit, would require me to pay a deductible that starts at $3,000. The full cost—$6,168 annual- ly—would be just a notch below what I pay annually to rent a bed- room in Flatbush, Brooklyn. Uninsured, I now pay $10 a How will you help them? month for one generic medication Call your local Afl ac offi ce or download our Employer’s Guide: and $125 quarterly to visit the doctor who prescribes it. My yearly out-of- afl ac.com/HCRGuide pocket spending on primary care barely hits $550. Throwing in the penalty I would pay for staying unin- sured—1% of my income, or about $410—it still wouldn’t reach $1,000. No wonder most of my friends are waiting it out. Sure, I can get hit by a van. But I am lucky to live in New York, where I can go to a public hospital or qual- ify for the city’s HHC Options, a program for reduced-cost medical care that will continue despite Oba- Z130889C *Source: 2013 Afl ac WorkForces Report 9/13 macare. For now, I can’t afford any- thing else. And without my premi- ums padding insurers’ bottom lines, costs may go up further still.

18 | Crain’s New York Business | November 11, 2013 One change can change everything Change is happening in big ways and small. Middle market companies are searching for the next disruptive innovations, looking to cloud-based solutions, eyeing foreign markets, considering M&A transactions. At Deloitte Growth Enterprise Services, we’re right there with you. Providing knowledge, insight, and services tailored to the changes you see in the world. And your company.

To learn more about Deloitte Growth Enterprise Services, contact Robin Matza, Greg Koslow, and Joe Fisher at +1 212 492 4000 or email us at [email protected]

Gain insight with Perspectives, our series of reports, webcasts, and events for mid-market and privately held companies at www.deloitte.com/us/dges

As used in this document, “Deloitte” means Deloitte & Touche LLP, Deloitte Consulting LLP, Deloitte Financial Advisory Services LLP, and Deloitte Tax LLP, which are separate subsidiaries of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

Copyright © 2013 Deloitte Development LLC. All rights reserved. 36 USC 220506 Member of Deloitte Touche Tohmatsu Limited NEXT WEEK: THE NYC’s Largest Health Insurers NY area’s top 125 privately held LIST Ranked by number of enrolled NYC members companies

Health insurance THE SCOOP TRENDS % of population who have it, by borough 2010 2012

83.9% Bronx he number of New York City members enrolled in plans through the 85.1% largest health insurance companies grew 3.5% between September 2012 85.5% and September 2013, according to Crain’s research, and many insurers Brooklyn 86.5% have a positive outlook for the first full year that the New York health ex- 89.1% change is open. istockphoto Manhattan The state expects enrollment to increase by 1 million in the next three years,a large 90.2% T Inching up 81.4% share of which will come from New York City residents signing up as a result of Queens Obamacare. NY state recipients enrolled 82.6% in mainstream Medicaid “We’ve been preparing for the Affordable Care Act for a long time,” said Michael 92.9% managed care, as of Staten Island McGuire,chief executive of United Healthcare of New York and New Jersey,No.2 on Crain’s 91.9% October of both years list. “We’ve discussed a lot of changes with employers to prepare for 2014. We’ve Source: U.S. Census Bureau educated brokers and employers about what the landscape is going to look like. And 2,186,688 2,232,173 lo and behold, it’s here.” Private insurance Obamacare has spurred the creation of new insurance companies and prodded % of population who have it, by borough 2010 2012 existing ones to merge. 42.1% Amerigroup Corp. Health Plus Bronx In May 2012, acquired the membership from , one of 43.1% the state’s largest Medicaid managed care companies, boosting its premium revenue 50.8% Brooklyn by 289%, to $1.4 billion. 50.0% Meanwhile, Healthfirst (No. 4) acquired Neighborhood Health Providers in January 67.4% 2013, growing its local membership by 53%, to 912,279. Manhattan “Rather than having two operating systems that have to comply and change to do 66.3% 53.5% everything they need to do under the Affordable Care Act, it’s less expensive to take Queens both companies under a larger operating system so you only have to modify one big- 53.1% 74.0% ger system instead of two small systems,” said Leslie Moran, senior vice president of 2012 2013 Staten Island 70.6% the New York Health Plan Association. Source: New York State Department of —emily laermer Health Source: U.S. Census Bureau

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20 | Crain’s New York Business | November 11, 2013 Pioneers {at heart}

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PARKER JEWISH INSTITUTE FOR HEALTH CARE AND REHABILITATION Continued from Page 17 minutes. Potential customers who one founder’s grandfather, Oscar is are looking to see whether a partic- LENNY TANZER, CHAIRMAN &MICHAEL N. ROSENBLUT, PRESIDENT AND CEO the brainchild of three successful ular doctor is in the network can tech entrepreneurs. Mr. Nazemi is a search before signing up. They are former Microsoft customer- also pushing low-tech perks, like relations management director. free generic drugs and a maternity HONORING care package that includes home Big gamble visits by a nurse. RONALD J. SCHWARTZ, E SQ. Co-founder Josh Kushner is the Oscar’s network has 35,000 son of real estate developer Charles health care providers and 72 hospi- LAW OFFICES OF RONALD J. SCHWARTZ, ESQ. Kushner and the younger brother of tals and spans the five boroughs, Jared Kushner, CEO of the family Rockland and Westchester coun- real estate company, owner of The ties, and Long Island. Its founders DECEMBER 2, 2013 New York Observer and husband of hope to expand nationally. Ivanka Trump. Josh Kushner is also “New York’s our backyard, but GRAND HYATT NEW YORK CITY a co-founder of Thrive Capital, a we know a lot of people are dissatis- & private-equity and venture-capital fied with health care,” Mr. Nazemi firm that has raised $200 million said. since it debuted three years ago. Among its competitors will be With co-founder Mario Schloss- another new entry into the New er,a programmer and Harvard Busi- York City market. North Shore-LIJ ness School graduate who started Health System, whose 16-hospital Latin America’s largest social- network dominates its home turf, gaming company,Vostu,the trio de- has launched North Shore-LIJ Care cided health insurance would be Connect. North Shore-LIJ put up their new thing. $27.7 million to cover expenses and Of course, it is a gamble. reserves, according to the state in- FOR SPONSORSHIPS AND RESERVATIONS: 718.289.2143 As a condition of licensing, surance regulator. The money was WWW.PARKERINSTITUTE.ORG Oscar’s backers agreed to ante up raised by creating stock shares pur- $44.7 million to cover expenses and chased by the system. reserves for claims, state insurance “Like any business, there is a filings show. risk,” CEO Alan Murray said. “If Their marketing pitch is that something went wrong, the risk technology will make it easier to would be to the health system.” connect with health care providers. The system had been contem- The company guarantees that a plating starting an insurance com- board-certified physician will re- pany for years, to get out in front of turn patient phone calls within 25 changes in the way medical care is

by Barbara Benson Interfaith hospital goes to court nterfaith Medical Center’s legal team is scheduled to be in court this week to defend its latest closure plan, which Iwould begin shuttering the hospital Dec. 26. All inpatient admissions and elective surgeries would end.The emergency department would go on permanent diversion and operate as a “treat-and-release or transfer” site. On Jan. 26, the ED would close, patients would be discharged or transferred, and hospital outpatient programs would end. One key part of the possible home operator that would close closure plan for Interfaith is the fate some homes and consolidate them of its bricks and mortar. One of the at Interfaith, and a city social- hospital’s creditors, 1199 SEIU, services group that is active in supports the retention of health care Brooklyn and works with the high- services at the buildings. Interfaith’s risk, high-cost, often-homeless consultants have disclosed they have population. nine letters of interest and had Meanwhile, the People’s “substantive” discussions with at Committee to Save IMC—created by least 14 others.They include a Brooklyn resident Cassandra national company that would lease McFadden—filed a lawsuit against space and work with “primary care four hospital board members and doctors, specially trained others, arguing the board breached community-based health workers its fiduciary duty by not considering and social-services workers.” a plan by the hospital’s foundation to Another possibility is a nursing- keep Interfaith open.

22 | Crain’s New York Business | November 11, 2013 not be feasible “for a large insurer ify for licensing, according to DFS AT A PREMIUM with its insured all over the country,” documents. Its license is held by Mr. Rouck said. That is why these Freelancers Health Service Corp., a Only monthly premiums vary by company.Deductibles and out-of-pocket maximums startups ventures “come more from the hos- company created by Freelancers are determined by coverage level and are the same for each insurer. pital side.” Union. Bronze Silver Gold Platinum Catastrophic paid for. The advent of Obamacare The third new entry on New The nonprofit plan, available and other reforms means doctors get York’s exchange received a federal throughout the state, has a network Health Republic $307.12 $387.42 $438.69 $515.81 $214.33 paid more for preventive care and loan to get started.Health Republic, of 130 hospitals and more than North Shore-LIJ $330.13 $419.62 $487.34 $568.13 $180.53 less for emergency care and hospital based in Manhattan, is a creature of 70,000 physicians, and offers the Oscar $339.54 $419.41 $486.49 $566.36 $212.73 admissions. The idea behind the the Affordable Care Act. It is a lowest premiums of the three new- new insurance company is to give it so-called consumer-operated and comers. “We not only have the low- Final monthly premiums for individual standard plans for New York City residents. Source: New York Department of Financial Services the same goal as the health care sys- -oriented plan, a new entity created est rates,” said Debra Friedman, tem: keeping plan members health- under the law, which allowed it to Health Republic’s chief executive, ier as a way to lower costs, Mr. Mur- qualify for a federal loan to get start- “we have the largest network.” The But all will depend on whether peo- come into the system, enrollment ray said. ed. There are 23 co-ops in as many plan, like Oscar, also offers 24/7 ple who purchase the plans will will grow,” Mr. Rouck of Fitch said. Money can be invested in mak- states,each one eligible to receive up phone access to medical advice. spend more on premiums than they “That’s the upside. The risk is that ing health care more efficient and to $150 million in loans.Health Re- Like its competitors, Health Re- cost in medical care. no one knows what the utilization effective. public received $38 million to qual- public is optimistic it will do well. “In general,the more people who trend will be.” Ⅲ “The entire Affordable Care Act is such a tremendous change to the market, for North Shore it made sense to be in the marketplace at this time,” Mr. Murray said. But it’s a complex undertaking that requires expertise and money, which is why more insurers and health systems do not form jointly sponsored entities, said Mark WE ARE PLEASED TO ANNOUNCE A NEW PREMIER OFFICE Rouck, a Chicago-based senior di- rector of Fitch Ratings. New entity “It would be hard to pull off un- less a hospital has a big footprint, one that serves a significant portion of a population,” Mr. Rouck said. “The big national [insurance indus- try] players don’t do it because it’s a local business.” The arrangement works best where all of a plan’s policyholders and the hospitals they use are in the same geographic region. It would Advice for de Blasio Deputy Mayor for Operations Caswell Holloway said during Crain’s Opening November 25, 2013 Rebuilding New York Conference Oct. 28 that when it comes to protecting the city’s hospitals and other infrastructure controlled by the state and federal governments, Mayor-elect Bill de Blasio must “be prepared to stand strong and not be afraid to mix it up.” Experience the City National Difference.SM Protecting the city’s health system will “require a very firm idea of what should be done, and very Mark Gusinov, SVP & Manager Joe Sedillo, SVP & Manager strong people to interact with our 400 Park Avenue 1140 6th Avenue counterparts in state and federal (212) 597-0121 (212) 597-0107 government and the private sector, and to push hard to get it done,” he [email protected] [email protected] said. —jeremy smerd cnb.com/400park cnb.com/6thand44th Squeezing choice New Yorkers who buy individual coverage will see their premium prices drop if they purchase health insurance on the exchange. But their coverage options are limited in one critical way: Very few plans in the state, and literally none in New York City, offer out-of-network coverage. “That is one way reform has

worked against individuals,” said Bank City National ©2013 Mark Scherzer, a health care lawyer and legislative counsel to New Yorkers for Accessible Health Coverage.“We didn’t anticipate that would happen.” —barbara benson City National New York CNB MEMBER FDIC To sign up for Crain’s HEALTH PULSE newsletter, go to www.crainsnewyork.com/Pulse.

November 11, 2013 | Crain’s New York Business | 23 TO PLACE A CLASSIFIED AD, CALL 1-800-444-6007 OR VISIT CRAINSNEWYORK.COM EVENT PUBLIC & LEGAL NOTICES Notice of Formation of On the Way NOTICE OF QUALIFICATION of Notice of Qualification of DAVID Notice of Qual. of 221 W29 Garage Women Breaking the Silence to Brooklyn, LLC. Arts. of Org. filed Harlev Associates LLC. Application YURMAN HOLDINGS LLC. Authority Holding LLC, Auth. filed Sec’y of About Mental Illness with Secy. of State of NY (SSNY) on for Authority filed with the Secretary filed with Secy. of State of NY (SSNY) State (SSNY) 7/11/13. Office loc.: NY New York Women’s Luncheon 9/18/13. Office location: NY County. of State of New York on August 23, on 09/12/13. Office location: NY County. LLC org. in DE 7/10/13. Wednesday November 13, 2013 SSNY designated as agent of LLC 2013. Office location: New York County. LLC formed in Delaware (DE) SSNY desig. as agent of LLC upon 11:30am - Reception upon whom process against it may County. LLC formed in Virginia on on 02/17/12. SSNY designated as whom process against it may be 12:00pm - 2:00pm - Lunch be served. SSNY shall mail process June 8, 2013. New York Secretary of agent of LLC upon whom process served. SSNY shall mail copy of Metropolitan Club - One East 60th St, NY, NY to: The LLC, c/o Gilbride, Tusa, Last State has been designated as an against it may be served. SSNY shall proc. to NRAI, 111 Eighth Ave., NY, In an intimate conversation with journalist Ellen & Spellane LLC, 708 Third Ave., 26th agent upon whom process against it mail process to c/o Corporation NY 10011, the Reg. Agt. upon whom Levine, Ambassador Swanee Hunt will push back about the silence blanketing “mental illness.” The Fl., NY, NY 10017. Purpose: any may be served. The Post Office Service Co., 80 State St., Albany, NY proc. may be served.. DE off. addr.: Ambassador, Harvard University’s Eleanor Roosevelt lawful activity. address to which the Secretary of 12207-2543. DE addr. of LLC: 2711 160 Greentree Dr., Ste. 101, Dover, Lecturer in Public Policy, will share what she has State shall mail a copy of any process Centerville Rd., Ste. 400, Wilmington, DE DE 19904. Cert. of Form. on file: learned by helping her daughter Lillian through years Notice of Formation of GATEWAY I against the LLC served upon him/her 19808. Arts. of Org. filed with Secy. SSDE, Townsend Bldg., Dover, DE of struggle with brain illness. Ms. Hunt has taken her TP4 LLC. Arts. of Org. filed with is: 40 East 78th Street, Unit 5E, New of State, 401 Federal St., Dover, DE 19901. Purp.: any lawful activities. personal beliefs public to convince society to embrace Secy. of State of NY (SSNY) on change, discard shame and guilt, and shape policy. York, NY 10028. The principal business 19901. Purpose: Any lawful activity. 10/11/13. Office location: NY County. address of the LLC is: 40 East 78th NOTICE OF FORMATION OF JBTMMS, $250/ticket Princ. office of LLC: 666 Fifth Ave., Notice of Qualification of BFX West LLC. Arts of Org filed with Secy of www.bbrfoundation.org/womensluncheon Street, New York, NY. Certificate of NY, NY 10103. SSNY designated as LLC filed with the Secretary of State 65th Street, LLC. Authority filed with State of NY (SSNY) on 8/13/13. agent of LLC upon whom process of Virginia located at: 1300 E. Main NY Dept. of State on 9/26/13. Office Office location: NY County. SSNY REAL ESTATE against it may be served. SSNY shall Street, Richmond, VA 23219. location: NY County. Princ. bus. addr.: designated agent upon whom mail process to c/o Phillips Nizer LLP Purpose: any lawful act or activity. 5 Penn Plz., 4th Fl., NY, NY 10001. process may be served and shall at the princ. office of the LLC. LLC formed in DE on 9/18/13. NY Sec. mail copy of process against LLC to: MULTI-FAMILY Purpose: Any lawful activity. Notice of Formation of DANKRON of State designated agent of LLC 1186 Beechwood Court, Pittsburgh, FOR SALE CHRYSTIE LLC. Arts. of Org. filed upon whom process against it may be PA 15206. Purpose: any lawful act. NOTICE OF FORMATION of Five with Secy. of State of NY (SSNY) on served and shall mail process to: c/o Mid Hudson Valley of New York Associates, LLC. Arts. of Org. filed NOTICE OF FORMATION of Avanchi Ellenville, Ulster County, NY 10/7/13. Office location: NY County. CT Corporation System, 111 8th Ave., Seven Building 95 Unit Garden Apt Complex on with Secy. of State of NY (SSNY) on SSNY designated as agent of LLC NY, NY 10011, regd. agent upon whom Trading LLC. Arts of Org filed with 5.5 Acres. Recently Updated and Renovated. 09/26/13. Office location: NY Co. upon whom process against it may process may be served. DE addr. of Secy of State of NY (SSNY) on All New Roofs. Potential Rent Roll $915K. 10/07/13. Office location: NY County. IDEAL 1031 OR 1033 EXHANGE. SSNY designated as agent of the be served. SSNY shall mail process LLC: c/o The Corporation Trust Co., EXCELLENT FINANCING TERMS AVAILABLE TO LLC upon whom process against it to: c/o The LLC, 451 Broome St., 1209 Orange St., Wilmington, DE SSNY designated agent upon whom QUALIFIED INVESTORS. may be served. SSNY shall mail Ste. 5E, NY, NY 10013. Purpose: any 19801. Cert. of Form. filed with DE Sec. process may be served and shall Please forward Confidential Inquiries to: mail copy of process against LLC to EXCLUSIVE BROKER process to: 15524 Quince Ridge lawful activity. of State, 401 Federal St., Dover, DE [email protected] or FAX 718 359-9362 Lane, Gaithersburg, MD 20878. The 19901. Purpose: all lawful purposes. principal business address: 453 FDR address of the principal business NOTICE OF FORMATION OF PROTELI Drive, C1401/02, NY, NY 10002. location of the LLC: 200 Rector LLC, Arts. of Org. filed with the Sec’y Notice of Formation of OMP JUNIOR Purpose: any lawful act. of State of NY (SSNY) on 8/22/13. NOTE, LLC. Arts. of Org. filed with PUBLIC & Place, Unit 7T New York, NY 10280. NOTICE OF FORMATION OF NAVAJO Purpose: any lawful purpose. Office location: NY County. SSNY Secy. of State of NY (SSNY) on designated as agent upon whom 09/23/13. Office location: NY PRODUCTIONS LLC. Arts of Org LEGAL NOTICES NOTICE OF FORMATION OF HUB process may be served and shall County. Princ. office of LLC: 60 filed with Secy of State of NY (SSNY) on 6/7/13. Office location: NY County. Notice of Qual. of Visium Fund ENGINEERING, PLLC. Arts of Org mail copy of process against LLC to Columbus Circle, NY, NY 10023. filed with Secy of State of NY (SSNY) C/O United STATES CORPORATION SSNY designated as agent of LLC SSNY designated agent upon whom Management, LP, Auth. filed Sec’y of process may be served and shall State (SSNY) 3/26/13. Office loc.: NY on 9/3/13. Office location: NY County. AGENTS, INC., 7014 13th AVENUE, upon whom process against it may SSNY designated agent upon whom SUITE 202, BROOKLYN, NY 11228. be served. SSNY shall mail process mail copy of process against LLC to County. LP org. in DE 3/22/13. SSNY principal business address: 225 E. desig. as agent of LP upon whom process may be served and shall mail Purpose: Any lawful act. to Corporation Service Co., 80 State copy of process against PLLC to: St., Albany, NY 12207-2543. 35th St. Ste 9, NY, NY 10016. process against it may be served. Notice of formation of 2530 FOSTER Purpose: any lawful act. SSNY shall mail copy of proc. to Att: United States Corporation Agents, Inc., PARTNERS LLC Arts. of Org. filed Purpose: Any lawful activity. 7014 13th Ave, Ste 202, Brooklyn, NY General Counsel, 888 Seventh Ave., with the Sect’y of State of NY (SSNY) NOTICE OF FORMATION OF ERSNY NOTICE OF FORMATION OF LIMITED 22nd Fl., NY, NY 10019. DE off. 11228. Principal business address: on 7/31/2013. Office location, County LIABILITY COMPANY. NAME: CITY 244 5th Ave, Ste A118, NY, NY Consulting, LLC. Arts of Org filed addr.: CSC, 2711 Centerville Rd., of New York. SSNY has been with Secy of State of NY (SSNY) on DADS, LLC. Articles of Organization Wilmington, DE 19808. Cert. of LP 10001. Purpose: practice professional designated as agent of the LLC upon were filed with the Secretary of State engineering and any lawful act. 10/2/13. Office location: NY County. on file: SSDE, Townsend Bldg., whom process against it may be SSNY designated agent upon whom of New York (SSNY) on 08/14/13. Office location: New York County. SSNY Dover, DE 19901. Name/addr. of Notice of Qualification of RCM MEDIA served. SSNY shall mail process to: process may be served and shall has been designated as agent of the each gen. ptr. avail. at SSNY. Purp.: LLC. Authority filed with Secy. of State The LLC, 171 West 80th St., #1, NY mail copy of process against LLC to LLC upon whom process against it may any lawful activities. of NY (SSNY) on 09/19/13. Office NY 10024. Purpose: any lawful act. principal business address: 127 W. be served. SSNY shall mail a copy of location: NY County. LLC formed in 79th St., Ste 4D NY, NY 10024. Notice of Formation of LOWER Formation of LONG TERM CARE process to the LLC, 1514 86th (PA) on 08/10/10. SSNY Purpose: any lawful act. MANHATTAN MIXED-USE TOWER CONVERSION FUNDING, LLC filed Street, Brooklyn, New York 11228. designated as agent of LLC upon whom DEVELOPMENT FUND, LLC. Arts. of with the Secy. of State (SSNY) on Notice of Formation of Swan Song Purpose: For any lawful purpose. Org. filed with Secy. of State of NY process against it may be served. SSNY 12/28/12. Office loc.: New York Associates, LLC. Arts. of Org. filed (SSNY) on 10/31/13. Office location: shall mail process to c/o Richard C. County. SSNY designated as agent of with NY Dept. of State on 9/26/13. NOTICE OF FORMATION OF MANDRIA NY County. Princ. office of LLC: c/o Morais, 309 E. 49th St., Apt. 5E, NY, LLC upon whom process against it Office location: NY County. Princ. bus. LLC. Arts of Org filed with Secy of New York City Regional Center, 299 NY 10017. PA addr. of LLC: 2595 may be served. The principal business addr.: 64 N. Moore St., Ste. 2W, NY, State of NY (SSNY) on 10/29/13. Broadway, Ste. 1220, NY, NY 10007. Interstate Dr., St.103, Harrisburg, PA loc. and address SSNY shall mail NY 10013. Sec. of State designated Office location: NY County. SSNY SSNY designated as agent of LLC 17110. Arts. of Org. filed with Secy. process to is 712 5th Ave., 12th Fl., agent of LLC upon whom process designated agent upon whom upon whom process against it may of the Commonwealth, 333 Market New York, NY 10019. Purpose: Any against it may be served and shall process may be served and shall be served. SSNY shall mail process St., 16th Fl., Harrisburg, PA 17121. lawful activity. mail process to: c/o Salon Marrow mail copy of process against LLC to to the LLC at the addr. of its princ. Purpose: Any lawful activity. Dyckman Newman & Broudy LLP, principal business address: 540 W Name of LP: Strike Capital, L.P. Cert. office. Purpose: Any lawful activity. 292 Madison Ave., 6th Fl., NY, NY 122nd Street, Suite 61, New York, NOTICE OF FORMATION OF WEST filed with NY Dept. of State: 8/26/2013. 10017. Purpose: any lawful activity. NY, 10027. Purpose: any lawful act. Notice of Formation of Pamela G NYC PALM PRODUCTIONS LLC. Arts of Office loc.: NY Co. Sec. of State LLC. Arts of Org filed with NY Secy Org filed with Secy of State of NY designated agent of LP upon whom NOTICE OF FORMATION of Notice of Formation of 169 Spring of State (SSNY) on 8/12/2013. SSNY (SSNY) on 9/19/13. Office location: process against it may be served EXPERTZ LLC. Arts. of Org. filed Partners LLC, Art. of Org. filed Sec’y of is designated as agent of LLC upon NY County. SSNY designated agent and shall mail process to: c/o with Secy. of State of NY (SSNY) on State (SSNY) 4/29/13. Office location: whom process against it may be upon whom process may be served Business Filings Inc., 187 Wolf Rd., 09/20/13. Office location: NY County. NY County. SSNY designated as served and shall mail process to: and shall mail copy of process Ste. 101, Albany, NY 12205. SSNY designated as agent of LLC agent of LLC upon whom process Lipson, Neilson, Cole, Seltzer & against LLC to principal business Name/addr. of genl. ptrs. available upon whom process against it may against it may be served. SSNY shall Garin, c/o Steven R. Cole, Esq., address: 40 W. 67th St, #3B, NY, NY from Sec. of State. Term: until be served. SSNY shall mail process mail copy of process to NRAI, 111 3910 Telegraph, Suite 200, 10023. Purpose: any lawful act. 12/31/2053. Purpose: any lawful act. to 53 Park Place, Unit 8J, NY, NY Eighth Ave., NY, NY 10011. Purpose: any lawful activities. Bloomfield Hills, MI 48302. NOTICE OF FORMATION OF 10007. Purpose: Any lawful act. Purpose: Any lawful activity. NOTICE OF FORMATION of 351 VERBASTREAM LLC. Arts of Org Canal St. LLC. Arts. of Org. filed WEBSTER BUILDING E MANAGERS JUPITECH LLC, a domestic LLC, Notice of Formation of CITY MEDICAL filed with Secy of State of NY (SSNY) with Secy. of State of NY (SSNY) on LLC, a domestic LLC, filed with the filed with the SSNY on 7/2/13. Office OF BAY RIDGE, PLLC. Arts. of Org. on 10/2/13. Office location: NY 6/28/13. Office Location: NY County. SSNY on 9/17/13. Office location: location: New York County. SSNY is filed with Secy. of State of NY (SSNY) County. SSNY designated agent SSNY is designated as agent upon New York County. SSNY is designated designated as agent upon whom on 10/24/13. Office location: NY upon whom process may be served whom process against the LLC may as agent upon whom process process against the LLC may be County. Princ. office of PLLC: 336 and shall mail copy of process be served. SSNY shall mail process against the LLC may be served. served. SSNY shall mail process to: E. 86th St., NY, NY 10028. SSNY against LLC to principal business to: The LLC, 140 Broadway, 38th SSNY shall mail process to: The The LLC, 708 Third Ave., #1610, NY, designated as agent of PLLC upon address: 8 W 121st St., NY, NY Floor, New York, NY 10005, its prin- LLC, 40 Fulton St., 21st Fl., NY, NY NY 10017. General Purposes. whom process against it may be 10027. Purpose: any lawful act. 10036. General Purposes. cipal business location. Purpose: any Notice of Qualification of GOYARD NY, served. SSNY shall mail process to the Notice of Qualification of Delos lawful activity. Notice of Qualification of Brown & LLC. Authority filed with Secy. of PLLC at the addr. of its princ. office. Investment Fund, LP. Authority filed Notice of Qualification of FLAKJACKET, Brown of Oregon, LLC. Authority State of NY (SSNY) on 10/22/13. Purpose: The practice of medicine. with NY Dept. of State on 9/25/13. LLC. App. for Auth. filed with Secy. of filed with NY Dept. of State on Office location: NY County. LLC Notice of Formation of Holly J. Office location: NY County. LP formed State of NY (SSNY) 10/1/13. Office 9/11/13. Office location: NY County. formed in Delaware (DE) on 09/23/11. Digertt, LLC. Articles of Organization in DE on 8/27/13. NY Sec. of State location: NY County. LLC formed in LLC formed in OR on 6/16/64. NY Princ. office of LLC: Agents and filed with the Secretary of State of designated agent of LP upon whom California (CA) on 9/19/13. SSNY Sec. of State designated agent of Corporations, Inc., 1201 Orange St., NY (SSNY) on 10-9-13. SSNY has process against it may be served and designated as agent of LLC upon LLC upon whom process against it Ste. 600, Wilmington, DE 19801. been designated as agent upon shall mail process to: c/o Akin Gump whom process against it may be may be served and shall mail SSNY designated as agent of LLC whom process against it may be Strauss Hauer & Feld LLP, One Bryant served. SSNY shall mail process to: process to: c/o CT Corporation upon whom process against it may be served. The Post Office address to Park, NY, NY 10036. DE address of c/o Jackoway Tyerman et al., 1925 System, 111 8th Ave., NY, NY 10011, served. SSNY shall mail process to which the SSNY shall mail a copy of LP: c/o The Corporation Trust Co., Century Park East, 22nd Fl., Los regd. agent upon whom process may c/o Gibney, Anthony & Flaherty, LLP, any process against the LLC served 1209 Orange St., Wilmington, DE Angeles, CA 90067. CA address of be served. OR and principal business Attn: Kristen W. Smith, Esq., 665 upon him/her is: 264 Main Street, 19801. Name/address of genl. ptr. LLC: 2633 Lincoln Blvd., Ste. 612, addr.: 2701 NW Vaughn St., Ste. 340, Fifth Ave., NY, NY 10022. Arts. of Rockfall, CT 06481. The principal available from NY Sec. of State. Cert. Santa Monica, CA 90405. Arts. of Portland, OR 97210. Cert. of Org. Org. filed with Secy. of State, Div. of business address of the LLC is 264 of LP filed with DE Sec. of State, Org. filed with CA Secy. of State, filed with OR Sec. of State, 255 Corps., John G. Townsend Bldg., Main Street, Rockfall, CT 06481. Townsend Bldg., Dover, DE 19901. 1500 11th St., Sacramento, CA Capitol St. NE, Salem, OR 97310. 401 Federal St. - Ste. 4, Dover, DE Purpose: Any lawful act or activity. Purpose: all lawful purposes. 95814. Purpose: any lawful activity. Purpose: insurance agent/broker. 19901. Purpose: Any lawful activity.

24 | Crain’s New York Business | November 11, 2013 TO PLACE A CLASSIFIED AD, CALL 1-800-444-6007 OR VISIT CRAINSNEWYORK.COM PUBLIC & LEGAL NOTICES Notice of Qualification of ESRT 1542 NOTICE OF FORMATION OF Sadkin Notice of Qualification of BROOKFIELD Notice of Qualification of Ferrie Notice of Qualification of Headstrong THIRD AVENUE, L.L.C. Authority filed Restaurant Law Associates, PLLC. PROPERTY GROUP LLC. Authority Franzmann Industries, LLC. Authority Services, LLC. Authority filed with with Secy. of State of NY (SSNY) on Articles of Organization filed with the filed with Secy. of State of NY (SSNY) filed with NY Dept. of State on Secy. of State of NY (SSNY) on 09/10/13. Office location: NY County. Secretary of State of NY (SSNY) on on 10/07/13. Office location: NY 10/9/13. Office location: NY County. 6/4/13. Office location: NY County. LLC formed in Delaware (DE) on 8/12/2013. Office location: NEW YORK County. LLC formed in Delaware (DE) LLC formed in CO on 1/21/05. NY LLC formed in Delaware (DE) on 09/05/13. Princ. office of LLC: One County. SSNY has been designated on 01/01/11. Princ. office of LLC: Sec. of State designated agent of LLC 7/30/98. SSNY designated as agent Grand Central Pl., 60 E. 42nd St., NY, as agent upon whom process Brookfield Pl., 250 Vesey St., 15th Fl., upon whom process against it may of LLC upon whom process against NY 10165. SSNY designated as against it may be served. The Post NY, NY 10281-1023. SSNY designated be served and shall mail process to: it may be served. SSNY shall mail agent of LLC upon whom process Office address to which the SSNY as agent of LLC upon whom process c/o CT Corporation System, 111 8th process to: National Registered against it may be served. SSNY shall shall mail a copy of any process against it may be served. SSNY shall Ave., NY, NY 10011, regd. agent Agents, Inc., 111 Eighth Ave., NY, NY mail process to c/o Corporation against the LLC served upon him/her mail process to c/o Corporation upon whom process may be served. 10011. Address to be maintained in Service Co. (CSC), 80 State St., is: 355 W. 51st, Ste. 56, New York, Service Co. (CSC), 80 State St., CO and principal business addr.: DE: 160 Greentree Dr., Ste. 101, Albany, NY 12207-2543. DE addr. of NY 10019. The principal business Albany, NY 12207-2543. DE addr. of 1505 W. 3rd Ave., Denver, CO 80223. Dover, DE 19904. Arts of Org. filed LLC: c/o CSC, 2711 Centerville Rd., address of the PLLC is: 355 W. 51st, LLC: c/o CSC, 2711 Centerville Rd., Cert. of Org. filed with CO Sec. of with the DE Secretary of State, 401 Ste. 400, Wilmington, DE 19808. Arts. Ste. 56, New York, NY 10019. Wilmington, DE 19808. Arts. of Org. State, 1700 Broadway, Denver, CO Federal St., Ste. 4, Dover, DE 19901. of Org. filed with DE Secy. of State, Div. Purpose: any lawful act or activity. filed with DE Secy. of State, 401 80290. Purpose: all lawful purposes. Purpose: any lawful activities. of Corps., John G. Townsend Bldg., Federal St., Dover, DE 19901. Notice of Formation of Trudy Williams 401 Federal St., Ste. 4, Dover, DE Purpose: Any lawful activity. NOTICE OF FORMATION OF Kelly Notice of Formation of EMG REALTY, LLC. Arts. Of Org. filed with Secy. of 19901. Purpose: Any lawful activity. Greene Events, LLC. Arts of Org filed LLC. Arts. of Org. filed with Secy. of State of NY (SSNY) on 8/8/2013. Notice of formation of Consensus with Secy of State of NY (SSNY) on State of NY (SSNY) on 05/07/04. Notice of Qualification of Mara Office location: New York County. LLC. Arts of Org filed with Secy of 7/9/13. Office location: NY County. Office location: NY County. Princ. Entertainment LLC. App. for Auth. SSNY designated as agent of LLC State of NY (SSNY) on 8/21/13. SSNY designated agent upon whom office of LLC: 500 W. 56th St., #2203, filed with Secy. of State of NY (SSNY) upon whom process against it may be Office location: NY County. SSNY process may be served and shall NY, NY 10019. SSNY designated as on 9/19/13. Office location: NY served. SSNY shall mail process to: designated agent upon whom mail copy of process against LLC to agent of LLC upon whom process County. LLC formed in Delaware (DE) The LLC, 201 West 92nd Street, 1K, process may be served and shall principal business address: 1140 Ave against it may be served. SSNY shall on 7/19/13. SSNY designated as New York, NY 10025. Purpose/ mail copy of process against LLC to of the Americas, 9th Flr, NY NY mail process to Edward O’Brien at agent of LLC upon whom process character of LLC: Any lawful purpose. principal business address: 1501 10036. Purpose: any lawful act. the princ. office of the LLC. Purpose: against it may be served. SSNY shall Broadway, Ste 1604, NY, NY 10036. Any lawful activity. TRIP TO BOUNTIFUL, LLC Articles Notice of formation of MACARON DE mail process to: c/o United of Org. filed NY Sec. of State (SSNY) Purpose: any lawful act. Corporate Services, Inc., 10 Bank St., PARIS, LLC filed with the Secy. of Notice of Formation of 141 Dyckman 10/9/13. Office in NY Co. SSNY NISTAR CAPITAL PARTNERS LLC Ste. 560, White Plains, NY 10606. DE State of NY (SSNY) on 9/24/13. Office Retail LLC, Art. of Org. filed Sec’y of design. Agent of LLC upon whom Authority filed with Secy. of State of address of LLC: 874 Walker Road, loc.: New York County. SSNY is State (SSNY) 6/11/13. Office location: process may be served. SSNY shall NY (SSNY) on 7/26/13. Office location: Ste. C, Dover, DE 19904. Arts. of designated as agent of the LLC upon NY County. SSNY designated as mail copy of process to The LLC 561 NY Co. LLC formed in Delaware (DE) Org. filed with DE Secy. of State, whom process against it may be agent of LLC upon whom process 7th Ave 11th Fl New York, NY 10018. on 7/12/13 SSNY designated as Townsend Bldg., Dover, DE 19901. served. The address SSNY shall mail against it may be served. SSNY shall Purpose: Any lawful activity. agent of LLC upon whom process Purpose: any lawful activity. copy of process to: Harris Wolin, Esq., mail copy of process to 150 E. 58th against it may be served. SSNY shall Notice of Formation of 199th Debt 100 Headquarters Plz., North Tower, St., 39th Fl., NY, NY 10155. Purpose: mail process to The LLC, 247 W 36th Qualification of GSO Coastline Credit LLC, Art. of Org. filed Sec’y of State 6th Fl., Morristown, NJ 07960. Mgmt. any lawful activities. St, 5th FL, New York, NY 10018. DE Partners LP. Authority filed with the (SSNY) 7/12/13. Office location: NY shall be by one or more members. address of LLC: 1209 Orange St., Notice is hereby given that a license, Sect. of State of NY (SSNY) on County. SSNY designated as agent Purpose: Any lawful activity. Wilmington, DE 19801. Arts. Of Org. serial number 1273282, for Eating 10/11/13. Office Loc: NY County. LP of LLC upon whom process against filed with DE Secy. of State, PO Box Notice of Formation of U.S. Taco Place Beer has been applied for by the formed in DE on 7/30/13. SSNY has it may be served. SSNY shall mail 898, Dover, DE 19903. Purpose: any Holding Co., LLC. Arts. of Org. filed undersigned to sell Eating Place Beer been designated as agent of LP copy of process to Bluestone Group, upon whom process against it may lawful activity. with NY Dept. of State on 7/12/13. at retail in Division 31 Restaurant Inc. 225 Broadway, 32nd Fl., NY, NY Office location: NY County. Sec. of under the Alcoholic Beverage Control be served and shall mail process to: 10007. Purpose: any lawful activities. Notice of Formation of BRP 439 200 Bellevue Pkwy, Ste 210, State designated agent of LLC upon law at 31 Division St, New York, NY Notice of Formation of 4138 Broadway MONTAUK, LLC. Arts. of Org. filed whom process against it may be 10002, County of New York, for on- Wilmington, 19809. DE address of with Secy. of State of NY (SSNY) on LP: 200 Bellevue Pkwy, Ste 210, Retail LLC, Art. of Org. filed Sec’y of served and shall mail process to: c/o premises consumption. State (SSNY) 6/10/13. Office location: 9/30/13. Office location: NY County. Wilmington, 19809. Name/addr. of CT Corporation System, 111 8th Notice of Formation of Everett and NY County. SSNY designated as SSNY designated as agent of LLC genl. ptr. avail from SSNY. Cert. of Ave., NY, NY 10011, regd. agent Everett, PLLC. Arts of Org filed with agent of LLC upon whom process upon whom process against it may LP filed with DE Sect. of State, 401 upon whom process may be served. the Secy of State of NY (SSNY) on against it may be served. SSNY shall be served. SSNY shall mail process Federal St, Ste 4, Dover, DE 19901. Purpose: all lawful purposes. 7/3/13. Office location: NY County. mail copy of process to 150 E. 58th to: c/o BRP Companies, 767 Third Purpose: any lawful activity. SSNY designated agent upon who St., 39th Fl., NY, NY 10155. Purpose: Avenue, 33rd Fl., NY, NY 10017. NOTICE OF FORMATION OF Celtic process may be served and shall NOTICE OF FORMATION OF LIMITED any lawful activities. Purpose: any lawful activity. Knot Advisors LLC. Arts of Org filed LIABILITY COMPANY. NAME: 818 with Secy of State of NY (SSNY) on mail copy of process against LLC to NOTICE OF FORMATION OF 888 BROADWAY LLC. Articles of NOTICE OF FORMATION OF AMBRIZ 8/5/13. Office location: NY County. principal business address: 452 Fifth GIFTS LLC. Arts of Org filed with Secy Organization were filed with the AESTHETIC DESIGN LLC. Arts of Org SSNY designated as agent upon Ave, 12th Floor, NY, NY 10018. of State of NY (SSNY) on 8/29/13. Secretary of State of New York (SSNY) filed with Secy of State of NY (SSNY) whom process may be served and Purpose: any lawful act. Office location: NY County. SSNY on 09/20/05. Office location: New York on 9/11/13. Office location: NY County. shall mail copy of process against designated agent upon whom process VALSINNI LLC, a domestic LLC, County. SSNY has been designated SSNY designated agent upon whom LLC to principal business address: may be served and shall mail copy of filed with the SSNY on 8/12/13. as agent of the LLC upon whom process may be served and shall 262 Central Park West, Ste 5D, NY, process against LLC to principal Office location: New York County. process against it may be served. mail copy of process against LLC to NY 10024. Purpose: any lawful act. business address: C/O TORKIAN SSNY is designated as agent upon SSNY shall mail a copy of process to principal business address: 320 W. GROUP 1650 BROADWAY, Ste 910, NY, whom process against the LLC may the LLC, 13 Bennett Avenue, 38TH ST., APT. 2327, NY, NY 10018. Notice of Formation of 367 Bleecker NY 10019. Purpose: any lawful act. be served. SSNY shall mail process Huntington Station, New York 11746. Purpose: any lawful act. Owner LLC, Art. of Org. filed Sec’y of State (SSNY) 8/8/13. Office location: to: Robert A. Agresta, Esq., 141 E. Purpose: For any lawful purpose. Notice of Formation of CosmicByte COMGROUP US HOLDING LLC, a NY County. SSNY designated as 88th St., Apt. 10A, NY, NY 10003. LLC. Arts of Org filed with Secy of domestic LLC, filed with the SSNY NOTICE OF QUALIFICATION of agent of LLC upon whom process General Purpose. State of NY (SSNY) on 9/6/13. Office on 8/16/13. Office location: New York Gemini CP Operator, LLC. Authority against it may be served. SSNY shall location: NY County. SSNY designated County. SSNY is designated as agent HIGHMARK INDEPENDENT, LLC, a filed with Secy of State of NY (SSNY) mail copy of process to NRAI, 111 agent upon whom process may be upon whom process against the LLC foreign LLC, filed with the SSNY on on 8/14/13. Office location: NY County. Eighth Ave., NY, NY 10011, the Reg. served and shall mail copy of process may be served. SSNY shall mail 10/1/13. Office location: New York LLC formed in DE on 5/9/13. SSNY Agt. upon whom proc. may be served. against LLC to principal business process to: Trief & Olk, 150 E. 58th St., County. SSNY is designated as agent designated agent upon whom Purpose: any lawful activities. address: 64 East 86th St., 14B, NY, 34th Fl., NY, NY 10155-0002. upon whom process against the LLC process may be served and shall may be served. SSNY shall mail NY 10028. Purpose: any lawful act. General Purposes. 1158 Second Avenue, LLC. Arts. of mail copy of process against LLC to: process to: The LLC, 6900 South 900 Org. filed with Secy. of State of NY c/o CSC, 80 State St., Albany, NY Nederlander Worldwide Theatre Notice of Formation of SITE A- East, Ste. 100, Midvale, UT 84047. (SSNY) on 08/23/13. Off. loc.: NY 12207. Principal business address: Management, LLC. Arts. of Org. filed WASHINGTON HEIGHTS TP4 LLC. General Purposes. c/o CSC 2711 Centerville Rd, Ste with Secy. of State of NY (SSNY) on Arts. of Org. filed with Secy. of State Co. SSNY designated as agent of 400, Wilmington, DE 19808. Cert. of 08/21/13. Off. loc.: NY Co. SSNY of NY (SSNY) on 10/11/13. Office LLC upon whom process may be Notice of Formation of DSA Townhouse LLC filed with Secy of State of DE: designated as agent of LLC upon location: NY County. Princ. office of served. SSNY shall mail process to Realty LLC. Arts. of Org. filed with 401 Federal St. Ste 4, Dover, DE whom process may be served. SSNY LLC: 666 Fifth Ave., NY, NY 10103. 334 E. 94th Street, New York, NY Secy. of State of NY (SSNY) on 19901. Purpose: any lawful act. shall mail process to c/o Robinson SSNY designated as agent of LLC 10128. Purpose: General. 10/22/13. Office location: NY County. upon whom process against it may be SSNY designated as agent of LLC Notice of Qualification of 65-09 99th Brog, et al., 875 3rd Ave, 9th Fl., New Notice of Qualification of 909 served. SSNY shall mail process to c/o upon whom process against it may be Street, LLC. Authority filed with NY York, NY 10022. Purpose: General. Sheridan Avenue, LLC. Authority filed Phillips Nizer LLP at the princ. office served. SSNY shall mail process to: Dept. of State on 9/19/13. Office Notice of Qualification of J.P. with NY Dept. of State on 9/19/13. of the LLC. Purpose: Any lawful activity. 60 Madison Avenue, Ste. 1111, NY, NY location: NY County. Princ. bus. addr.: MORGAN GLOBAL PRIVATE EQUITY Office location: NY County. Princ. bus. 10010. Purpose: any lawful activity. c/o A&E Real Estate Holdings, LLC, INSTITUTIONAL INVESTORS V LLC. Notice of Qualification of ESRT addr.: c/o A&E Real Estate Holdings, 1065 Ave. of the Americas, 31st Fl., Authority filed with Secy. of State of NY Cleaning TRS, L.L.C. Authority filed LLC, 1065 Ave. of the Americas, 31st Notice of Qualification of Sunny View NY, NY 10018. LLC formed in DE on (SSNY) on 09/23/13. Office location: with Secy. of State of NY (SSNY) on Fl., NY, NY 10018. LLC formed in DE LLC. Authority filed with NY Dept. of 9/3/13. NY Sec. of State designated NY County. LLC formed in Delaware 09/12/13. Office location: NY County. on 9/3/13. NY Sec. of State designated State on 1/9/13. NYS fictitious name: agent of LLC upon whom process (DE) on 08/14/13. Princ. office of LLC: LLC formed in Delaware (DE) on agent of LLC upon whom process Sunny View (56th Street) LLC. Office against it may be served and shall 270 Park Ave., NY, NY 10017. SSNY 09/06/13. Princ. office of LLC: One against it may be served and shall location: NY County. LLC formed in mail process to: CT Corporation, 111 designated as agent of LLC upon Grand Central Pl., 60 E. 42nd St., NY, mail process to: CT Corporation, 111 DE on 6/3/11. NY Sec. of State desig- 8th Ave., NY, NY 10011. DE addr. of whom process against it may be NY 10165. SSNY designated as agent 8th Ave., NY, NY 10011. DE addr. of nated agent of LLC upon whom LLC: c/o The Corporation Trust Co., served. SSNY shall mail process to of LLC upon whom process against LLC: c/o The Corporation Trust Co., process against it may be served and 1209 Orange St., Wilmington, DE c/o Corporation Service Co. (CSC), it may be served. SSNY shall mail 1209 Orange St., Wilmington, DE shall mail process to: c/o Shannon 19801. Cert. of Form. filed with DE 80 State St., Albany, NY 12207-2543. process to c/o Corporation Service 19801. Cert. of Form. filed with DE Retzke, Esq., Withers Bergman LLP, Sec. of State, 401 Federal St., Dover, DE addr. of LLC: c/o CSC, 2711 Co. (CSC), 80 State St., Albany, NY Sec. of State, 401 Federal St., Dover, 157 Church St., 19th Fl., New Haven, DE 19901. Purpose: organized for Centerville Rd., Ste. 400, Wilmington, 12207-2543. DE addr. of LLC: c/o DE 19901. Purpose: organized for CT 06510, principal business any lawful act or activity permitted by DE 19808. Arts. of Org. filed with CSC, 2711 Centerville Rd., Ste. 400, any lawful act or activity permitted by address. DE address of LLC: c/o The limited liability companies organized Secy. of State of DE, Secy. of State Wilmington, DE 19808. Arts. of Org. limited liability companies organized Corporation Trust Co., 1209 Orange under the laws of the State of Corporation Dept., Records Section, filed with DE Secy. of State, Div. of under the laws of the State of St., Wilmington, DE 19801. Cert. of Delaware that are related or incidental Townsend Bldg., Loockerman & Corps., John G. Townsend Bldg., Delaware that are related or incidental Form. filed with DE Sec. of State, to and necessary, convenient or Federal Sts., Dover, DE 19901. 401 Federal St., Ste. 4, Dover, DE to and necessary, convenient or 401 Federal St., Dover, DE 19901. advisable to owning real property. Purpose: Any lawful activity. 19901. Purpose: Any lawful activity. advisable to owning real property. Purpose: all lawful purposes.

November 11, 2013 | Crain’s New York Business | 25 “Most restaurants are afraid of bad Chinatown’s congested streets. Chinatown eateries’ low grades Yelp reviews or Twitter posts,” she The restaurateur said she had to added. “But social media is not gen- increase pest-control measures at erally relevant in those communities.” her eateries, but she changed noth- Continued from Page 3 Economic Development Corp. say. dence of low grades in Chinatown, Some owners say that striving for ing else and still earned an A. when the restaurant had a C that The consequences of a low grade there is no evidence suggesting that an A grade is not worth the trouble. She and her management staff “they were sorry to see it and don’t from the Health Department goes restaurants there are the source of “If the kitchen is very clean, it don’t speak English fluently, which like to see it,” he said. beyond a loss of customers.The BID more salmonella cases. means the restaurant is slow,” said may have contributed to the lower The year-old BID is trying hard estimates that restaurants in China- Change won’t come easily in Ken Yang, general manager of grade at her second restaurant. That to reverse this damaging trend. Chi- town have forked over $600,000 in Chinatown, where some restaura- Peking Duck House,a sleek destina- eatery earned a B during an inspec- natown’s restaurants are the commu- fines during the past year. teurs, including Mr. Zhang, believe tion restaurant at 28 Mott St. The tion in October largely because her nity’s economic engine, accounting a B grade is “fine” or that an A is too restaurant has a B,with the most crit- chef did not place a sign in front of 20 for 40% of the businesses there. The Hefty fines difficult to achieve. ical violations being a cold food item ducks that had been recently cooked BID recently sponsored a free work- “If you are on a C cycle, you’re “Every day, I tell my staff the in- not kept at the proper temperature, and placed outside the oven to cool. shop on how to earn an A. Ironically, paying up to $10,000 a year,” said spectors are coming,” said Mr. lack of a hair restraint and a soiled The sign should have included the the seminar took place on the same Rada Tarnovsky, president of Letter Zhang. “I’m ready, but I don’t think outer garment with a possible con- time that the ducks were removed day Mayor Michael Bloomberg ad- Grade Consulting Inc., which con- we can get an A. The inspectors al- taminant. “Customers know,” Mr. from the oven. So, the inspector told vised New Yorkers to eat only at ducted the free workshop. Viola- ways come when we are so busy.” Yang added,“that no one is perfect.” the chef to throw out the fowl,which restaurants that have an A grade. tions that result in a B or C grade Moreover,many restaurant own- Others say that getting the high- were below the required 140 degrees. “The workers are dependent on trigger multiple visits a year by ers do not challenge the inspection est grade is just luck. “We just got a Poring over an eight-page in- these restaurant jobs in Chinatown health inspectors and repeated fines. reports by going to court because it good inspector,” said one owner, spection report, the staff was both because they don’t speak English,” The point of the three-year-old means losing a day of work. who runs two restaurants in China- confused and incensed over this re- said Patrick Kwan, communications letter-grade system, according to “It’s not worth it to fight some- town—one with an A and one with quirement and wasted food. and development director at the the Health Department, is to lower times,”added Mr.Zhang,who works a B—and who did not want to be Buddha Bodai was also cited for BID.“If you have restaurants not be- the incidence of food-borne illness- six days a week. identified or have her restaurants temperature issues for the soy prod- ing patronized, it drags down the es in the city by pressuring restau- Chinatown is not the only mentioned because she fears retali- uct used in its faux meats.Mr.Zhang wages and income for the communi- rants to improve their sanitary con- neighborhood with a higher num- ation by the Health Department. was incredulous about that fine, ty,which already has one of the high- ditions. Since 2010, the number of ber of Cs and Bs. Restaurants in Her A restaurant previously adding,“There is no time for food to est poverty rates in Manhattan.” salmonella cases in the city has largely ethnic communities such as earned a C because an inspector spoil because we get it out to cus- More than 40% of households in dropped by 14%.But the city cannot Jackson Heights and Flushing, found mouse droppings,she said.Af- tomers so quickly. We are busy.” Ⅲ Chinatown, where the median in- yet track where people are becoming Queens, and Washington Heights ter Superstorm Sandy,a lot of rodents come is $26,000, are impoverished, infected, said a spokesman for the in Manhattan have a similar profile, were displaced by flooding in lower LISTEN to a discussion at the Census Bureau and the city’s agency, so despite the higher inci- said Ms. Tarnovsky. Manhattan and made their way to CrainsNewYork.com/podcasts

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Notice of Formation of 1286 Madison Notice of Formation of DAO OF SKIN Lexington Ave., 28th Fl., NY, NY 10022. agent of LLC upon whom process SSNY designated agent upon whom Holdings LLC, Art. of Org. filed Sec’y ACUPUNCTURE PLLC. Arts. of Org. SSNY designated as agent of LLC against it may be served. SSNY shall process may be served and shall of State (SSNY) 5/7/13. Office location: filed with Secy. of State of NY (SSNY) upon whom process against it may be mail copy of proc. to Stone Asset mail copy of process against LLC to NY County. SSNY designated as on 10/3/13. Office location: NY County. served. SSNY shall mail process to Mgmt., 450 Seventh Ave., Ste. 2309, principal business address: 244 East agent of LLC upon whom process SSNY designated as agent of PLLC Charles S. Cohen at the princ. office of NY, NY 10123. DE off. addr.: 160 79 Street, New York, NY 10021. against it may be served. SSNY shall upon whom process against it may the LLC. Purpose: Any lawful activity. Greentree Dr., Ste. 101, Dover, DE Purpose: any lawful act. mail copy of process to Bluestone be served. SSNY shall mail process 19904. Cert. of Form. on file: SSDE, Notice of Qualification of CENTREXION Notice of Qualification of CENTRALIS Group, 225 Broadway, 32nd Fl., NY, NY to: c/o Michela Tebano, 535 W. 23rd Townsend Bldg., Dover, DE 19901. II, LLC. Authority filed with Secy. of CAPITAL GP LLC. Authority filed with 10007. Purpose: any lawful activities. St., Apt. SPH4P, NY, NY 10011. Purp.: any lawful activities. State of NY (SSNY) on 10/28/13. Secy. of State of NY (SSNY) on Purpose: practice the profession of Notice of Qualification of Magic to do Office location: NY County. LLC NOTICE OF FORMATION OF jjSHiN 10/16/13. Office location: NY County. acupuncture. Tour LLC. App. for Auth. filed with formed in Delaware (DE) on 10/25/13. LLC. Articles of Organization filed with LLC formed in Delaware (DE) on Secy. of State of NY (SSNY) 10/15/13. Notice of Qual. of 255 Third Acquisition Princ. office of LLC: Proskauer Rose the Secretary of State of NY (SSNY) 10/15/13. Princ. office of LLC: 43 E. Office location: NY County. LLC LLC, Auth. filed Sec’y of State (SSNY) LLP, Eleven Times Sq., NY, NY on 9/5/2013. Office location: NEW 10th St., Ste. 5H, NY, NY 10003. formed in Delaware (DE) on 10/8/13. 8/26/13. Office loc.: NY County. LLC 10036-8299. SSNY designated as YORK. SSNY has been designated SSNY designated as agent of LLC SSNY designated as agent of LLC org. in DE 8/23/13. SSNY desig. as agent of LLC upon whom process as agent upon whom process upon whom process against it may upon whom process against it may be agent of LLC upon whom process against it may be served. SSNY shall against it may be served. The Post be served. SSNY shall mail process served. SSNY shall mail process to: against it may be served. SSNY shall mail process to c/o Corporation Office address to which the SSNY to c/o Corporation Service Co. c/o United Corporate Services, Inc. mail copy of proc. to Stone Asset Service Co., 80 State St., Albany, NY shall mail a copy of any process (CSC), 80 State St., Albany, NY (UCS), 10 Bank St., Ste. 560, White Mgmt., 450 Seventh Ave., Ste. 2309, 12207. DE addr. of LLC: 2711 against the LLC served upon him/her 12207-2543. DE addr. of LLC: c/o Plains, NY 10606. DE address of LLC: NY, NY 10123. DE off. addr.: 160 Centerville Rd., Ste. 400, Wilmington, is: 30 W 63rd St., Apt 8K, New York, CSC, 2711 Centerville Rd., Ste. 400, UCS, 874 Walker Road, Ste. C, Dover, Greentree Dr., Ste. 101, Dover, DE DE 19808. Arts. of Org. filed with NY 10023. The principal business Wilmington, DE 19808. Arts. of Org. DE 19904. Arts. of Org. filed with DE 19904. Cert. of Form. on file: SSDE, Secy. of the State of DE, Corp. Dept., address of the LLC is: 30 W 63rd St., filed with DE Secy. of State, 401 Secy. of State, Townsend Bldg., Dover, Townsend Bldg., Dover, DE 19901. Loockerman & Federal St., Dover, DE Apt 8K, New York, NY 10023. Federal St., Dover, DE 19901. DE 19901. Purpose: any lawful activity. Purp.: any lawful activities. 19901. Purpose: Any lawful activity. Purpose: any lawful act or activity. Purpose: Any lawful activity.

26 | Crain’s New York Business | November 11, 2013 FOR THE RECORD

Bid documents are available at the Riguardi and Michael Shenot of Jones Commission by executives and major Blueprint Room, Room 64, Olmsted Lang LaSalle. The asking rent was $89 shareholders. Listings are in order of ABOUT THIS SECTION Center, Flushing Meadows Corona per square foot. transaction value.The information was FOR THE RECORD is a weekly listing of information from the public record that Park, Queens, between 8 a.m. and 3 p.m. obtained from Thomson Reuters. ● can help businesspeople in the New York area find opportunities, potential for a $25 fee, payable only by company Fresenius Medical Care North check or money order made out to City America signed a lease for 17,000 square ● C.R. Bard Inc. (BCR) new clients and updates on competitors. of New York, Parks and Recreation. To feet at 1250 Waters Place in the Bronx. John H. Weiland, president and chief To ask questions or get more information on this section, contact Crain’s make inquiries, contact Juan Alban at The kidney-dialysis service provider will operating officer, exercised options on research department at [email protected]. (718) 760-6771 or juan.alban@ take space at the Metro Center Atrium, 144,735 shares of common stock at parks.nyc.gov. a new mixed-use project. The tenant was prices ranging from $81.70 to $83.47 represented in-house. The landlord, between Oct. 18 and Oct. 23, in a Filed for Chapter 11 bankruptcy ● Housing Authority Simone Healthcare Development transaction worth $11,974,411. During NEW IN TOWN protection on Oct. 28. The filing cites Seeks competitive sealed bids by 10 a.m. Group, was represented by Jim the same period, he sold 144,735 shares estimated liabilities of $500,001 to $1 on Nov. 20 for cleanup, abatement and MacDonald of Simone Development of common stock at prices ranging from Companies that would like to have details million and estimated assets of $500,001 restoration of apartment units at various Cos. The asking rent was between $35 $125.01 to $134.76, in a transaction of openings published should submit to $1 million. developments in Queens. Bid and $45 per square foot. worth $18,686,356. He now directly descriptions following this format to documents can be downloaded at holds 150,013 shares. [email protected], with ● FX Concepts www.nyc.gov/html/nycha/html/business ● Brooklyn Breeze signed a lease for “New in Town” in the subject line. 3 Park Ave., Manhattan /business.shtml or obtained in hard copy 5,000 square feet at 430 Johnson Ave. in ● American Express Co. (AXP) Filed for Chapter 11 bankruptcy at the department, 90 Church St., sixth East Williamsburg. The sculpture artist Stephen J. Squeri, group president of ● Church Publick protection on Oct. 23. The filing cites floor, for a nonrefundable $25 fee, will use the vacant parcel of land as an global corporate services, exercised 78 Reade St., Manhattan estimated liabilities of $100,001 to payable only by money order or certified outdoor studio space. The tenant was options on 118,110 shares of common The restaurant opened in . The $500,000 and estimated assets of check made out to NYCHA. To make represented by James Dario Jr. and Fred stock at $38.10 on Oct. 21, in a menu offers sandwiches, salads and $500,001 to $1 million. The creditors inquiries, contact Vaughn Banks at (212) Rufrano of Kalmon Dolgin Affiliates. transaction worth $4,499,991. On the pastas. with the largest unsecured claims are 306-6727 or vaughn.banks@ The landlord, 430-432 Johnson Ave., same day, he sold 103,046 shares of Kinetics Software, owed $73,000; nycha.nyc.gov. was represented by Vincent Lopez and common stock at $80.45, in a ● Roni-Sue’s Chocolates Rothstein Kass, owed $63,000; and Jacques Wadler and of Kalmon Dolgin transaction worth $8,289,598. He now 148 Forsyth St., Manhattan Fenics Software, owed $11,431.88. GOODS AND SERVICES Affiliates. The asking rent was $5,000 directly holds 149,193 shares. The sweets shop opened on the Lower ● Department of Citywide Administrative per month. East Side. It is the first stand-alone store ● First Time Realty II Corp. Services ● Starwood Hotels and Resorts Worldwide for the company, which has a retail spot 758 New Lots Ave., Brooklyn Seeks competitive sealed bids by 10 a.m. RETAIL Inc. (HOT) in the Essex Street Market. Filed for Chapter 11 bankruptcy on Nov. 26 for ready-to-eat Halal meals. ● Stieber’s Sweet Shoppe signed a lease Vasant M. Prabhu, vice chairman and protection on Oct. 23. The filing cites A copy of the bid can be downloaded for 1,700 square feet, including 950 chief financial officer, exercised options estimated liabilities of $100,001 to from the City Record Online site at square feet of basement space, at 195 on 104,573 shares of common stock at COMPANY MOVES $500,000 and estimated assets of http://a856-internet.nyc.gov/nycvendor Bleecker St. The California-based candy prices ranging from $11.39 to $65.15 $100,001 to $500,000. online/home.asp, or requested by shop is opening its first New York City between Oct. 24 and Oct. 25, in a Companies that would like to have details contacting vendor relations at location. The tenant was represented by transaction worth $4,131,626. During of recent moves published should submit ● Red Hook Meat Corp. [email protected] or (212) James Famularo and Ravi Idnani of the same period, he sold 104,573 shares descriptions following this format to 498 Columbia St., Brooklyn 669-8610. To make inquiries, contact NYCRS. The landlord, Buchbinder & of common stock at prices ranging from [email protected], with Filed for Chapter 11 bankruptcy Edith Fezzuoglio at (212) 669-8589 or Warren, was represented in-house by $71.50 to $74.00, in a transaction worth “Company Moves” in the subject line. protection on Oct. 30. The filing cites [email protected]. William Abramson and Elba Diaz. The $7,620,297. He now indirectly holds estimated liabilities of $100,001 to asking rent was $12,000 per month. 156,033 shares. ● Bubby’s $500,000 and estimated assets of ● Department of Education 71 Gansevoort St., Manhattan $100,001 to $500,000. Seeks competitive sealed bids by 4 p.m. on ● Bark Hot Dogs signed a lease for ● Bed Bath & Beyond Inc. (BBBY) The eatery opened in the meatpacking Dec. 18 for chain-link fence installation 1,200 square feet at 155 Bleecker St. The Steven H.Temares, chief executive and district. It is the second location for ● Seabird Inc. and repair. A prebid conference will take restaurant, which serves hot dogs, french director, exercised options on 74,871 the comfort-food restaurant, which also 407 Atlantic Ave., Brooklyn place at 10 a.m. on Dec. 4 at 65 Court St., fries and milkshakes, plans to open in shares of common stock at prices ranging has an outpost in TriBeCa. Filed for Chapter 7 bankruptcy Brooklyn, 12th floor, conference room the first quarter of 2014. The tenant was from $38.52 to $41.35 between Oct. 17 protection on Oct. 24. The filing cites 1201.To obtain bid documents,contact represented by Jordan Cohn of SCG and Oct. 24, in a transaction worth ● Malin + Goetz estimated liabilities of $0 to $50,000 and the Vendor Hotline at (718) 935-2300 or Retail. The landlord, Trevi Retail, was $3,024,792. During the same period, he 1270 Madison Ave., Manhattan estimated assets of $0 to $50,000. [email protected] make represented by Alan Napack of sold 74,871 shares of common stock at The skin-care line opened a shop on the inquiries, email mmikhaeil@schools Cushman & Wakefield.The asking rent prices ranging from $77.05 to $77.13, in Upper East Side. It is the third store for .nyc.gov.The bid opening will take place was $265 per square foot. a transaction worth $5,771,874. He now the company, which also has locations in GOVERNMENT CONTRACT Dec. 19 at 11 a.m. holds 599,676 shares. Chelsea and the Upper West Side. OPPORTUNITIES ● Department of Sanitation STOCK TRANSACTIONS ● Delia’s Inc. (DLIA) ● Melvin’s Juice Box Following are selected contract Seeks competitive sealed bids by 11 a.m. Michael Zimmerman, director, exercised 355 W. 16th St., Manhattan opportunities recently announced by New on Dec. 3 for the repair and Following are recent insider transactions at options on 3,571,430 shares of common The smoothie shop opened in Chelsea, York City agencies.To learn how to sell maintenance of elevators at various New York’s largest publicly held companies stock at $1.05 on Oct. 24, in a transaction inside the Dream Hotel. It is the second goods and services to city government, visit locations citywide. Bid documents are filed with the Securities and Exchange worth $3,750,002. Ⅲ store for the company.The first is www.nyc.gov/selltonyc. For a searchable available for a refundable $40 deposit, located in Greenwich Village. database of current procurement notices, payable by money order made out to visit www.nyc.gov/cityrecord. Listings are Comptroller, City of New York. An ● Sandro alphabetical by category and department. optional prebid conference will take DEALS ROUNDUP 65 N. Sixth St., Brooklyn place at 10 a.m. on Nov. 14, at 52-35 The French apparel brand opened in CONSTRUCTION SERVICES 58th St., Woodside, Queens. Bidders TRANSACTION SIZE ● Williamsburg. It is the fifth store for the City University of New York can arrange unescorted prebid site visits TARGET/SELLER (IN MILLIONS) BUYERS/INVESTORS TRANSACTION TYPE company, its first in an outer borough. Seeks competitive sealed bids by noon on Nov. 18 or Nov. 19 between 7 a.m. on Nov. 21 for the renovation of the and 1 p.m. To make inquiries or to Cole Real Estate $10,607.0 American Realty Capital Properties Inc. SB M&A ● Tumi molecular-ecology lab in the science obtain bid documents, contact Jay Shah Investments Inc./ (Manhattan) Luxor Capital Group 610 Madison Ave., Manhattan building at Queens College, 65-30 (718) 334-9138 or [email protected]. (Manhattan), Cole Capital The luxury luggage brand opened a Kissena Blvd., Flushing. Bid documents Advisors Inc. flagship store on the Upper East Side. It can be downloaded at www.lirobid 1440 Broadway owner/ $528.6 American Realty Capital New York SB M&A is its 10th Manhattan location. documents.com. The bid opening will REAL ESTATE DEALS Monday Properties Services Recovery REIT Inc. (Manhattan) . take place at the CUNY offices, 555 W. (Manhattan), Rockpoint Group ● Uniqlo 57th St., 16th floor, at 12:30 p.m. on Companies that would like to have details TIMCO Aviation Services $388.8 Hong Kong Aircraft Engineering SB M&A 2855 Richmond Ave., Staten Island Nov. 21. To make inquiries or to obtain of their recent transactions appear in these Inc./Owl Creek Asset Co. Ltd. Atlantic Terminal, Brooklyn bid documents, contact James Gaspari at listings should email descriptions following Management (Manhattan) The Japanese clothier opened two (516) 938-5476 or [email protected]. this format to NDholakia @crains Two-building Champs- $329.3 Harel Insurance Investments & FB M&A locations, on Staten Island and in newyork.com, with “Real estate Élysées property in Paris/ Financial Services Ltd., Boerum Hill. The brand now has five ● Department of Environmental Protection transaction” in the subject line, or enter not disclosed Thor Equities (Manhattan) New York City stores. Requests proposals by 4 p.m. on Dec. 4 them online at crainsnewyork.com/ Carlisle Cos. Inc. $375.0 American Industrial Partners SB M&A for a consultant to provide construction submitadeal. Deals are listed in order of transportation products (Manhattan) management services in connection with square footage. business/Carlisle BANKRUPTCIES East Branch, Dutch Kills and portions Cos. Inc. of Newtown Creek enhanced-aeration COMMERCIAL Aurora Networks Inc./ $323.0 Pace plc SB M&A The following listings are selected from the projects. To make inquiries or to obtain ● The Continental Grain Co. signed a Castile Ventures, Fuse most recent available filings by companies bid documents, contact Jeanne Schreiber sublease for 38,100 square feet at 767 Capital, Sprout Group seeking bankruptcy protection in the at (718) 595-3456 or Fifth Ave., the General Motors Building. (Manhattan), TA Associates Southern and Eastern Districts of New [email protected]. The food and agribusiness company will Management, Lauder Partners, Presidio STX, Gold Hill York. Information was obtained from U.S. take the entire 15th floor and plans to Capital Management Bankruptcy Court records available on ● Department of Parks and Recreation move in the last quarter of 2014. The Public Access to Court Electronic Records. Seeks competitive sealed bids by 10:30 tenant was represented by Moshe Selected deals announced for the week ended Oct. 26 involving companies in metro New York. FB M&A: Financial buyer M&A represents a minority or majority acquisition of existing Listings are in alphabetical order. a.m. on Nov. 26 for reconstruction of the Sukenik and Eric Zemachson of shares of a company with the participation of a financial buyer. SB M&A: Strategic buyer perimeter streetcapes and stone walls at Newmark Grubb Knight Frank. The M&A represents a minority or majority acquisition of existing shares of a company without the ● Cafe Alta 21 Inc. Roger Morris Park at West 160th Street sublessor, General Motors, was participation of a financial buyer. source: capitaliq 1088-1092 Utica Ave., Brooklyn and Edgecombe Avenue in Manhattan. represented by Lloyd Desatnick, Peter

27 | Crain’s New York Business | November 11, 2013 November 11, 2013 | Crain’s New York Business | 27 ce.com com or 845-545-0653. KEYNOTE SPONSOR: KEYNOTE GOLD SPONSORS: SPONSORS: SILVER BRONZE SPONSORS: e. , at sstilwill@businessinsuran

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good news there is that the project Change at Jamaica has already drawn one important Continued from Page 4 president of the GJDC, noting at- endorsement. In 12. “We need quality stores that are tention from multiple real estate de- July, Peter going to draw people in to shop.” velopers and lenders. “The neigh- Poulakakos, who Surprisingly, that need may yet borhood is changing.” runs several be met. In late September, six years More specifically, hopes are ris- trendy eateries in after the city rezoned the area to en- ing that Jamaica could recapture Manhattan as courage more commercial develop- some of its former glory, when its well as the Fi- ment, plans were approved for a 24- restaurants and stores, including a nancier Patisserie story hotel on a property across the big Macy’s, drew patrons not just coffee-shop street from Jamaica’s central transit from the immediate area, but also SLIM PICKINGS: A chain,cut the rib- hub. The site, via car and train from Long Island. paucity of appealing bon on his new stores and eateries owned by the It was in the 1960s,as new shopping forces many residents barbecue joint, Metropolitan $553M venues such as Green Acres Mall to spend their money CityRib, in the Transportation DINING, and Roosevelt Field Mall in Nassau base of the build- SHOPPING elsewhere. Authority and REVENUE lost to County opened, that the flow re- pasquarelli adrianne ing. The 4,000- the Greater Ja- other areas versed and Jamaica withered. square-foot space maica Develop- annually properties on Long Island, is ex- competitors. includes both dine-in and takeout ment Corp., has Lack of options pected to start work on its 24-story “It will only spur growth for oth- options, and employs about 30. Mr. been used as a Today,locals complain about the hotel next fall. ers,” said Mr. Patel, noting the bevy Poulakakos explained that he hadn’t local meeting- 2003 dearth of retail opportunities. Al- Viral Patel, chief executive of of retail projects in development,in- considered Jamaica until Dermot, AIRTRAIN opens room facility. most one out of every three residents Able, is hoping to attract business cluding one next door to his site on his longtime real estate partner,sug- The hotel could said they never dine in Jamaica, ac- travelers using the AirTrain, which Sutphin Boulevard. gested it. open as soon as 5 cording to a survey recently con- provides an eight-minute journey to “There’s great potential—the 2016. TRAIN/SUBWAY ducted by the GJDC. That report JFK airport. With 210 rooms, a sit- ‘Great potential’ transportation to New York is ef- Meanwhile, lines in area found that such avoidance translates down restaurant and 3,700 square Nearby on Parsons Boulevard, fortless and easy and fast, and the the Blumenfeld to $228 million in lost revenue each feet of retail, the new hotel will still the Dermot Co. opened an eight- area has a lot to offer,” said Mr. Development Group, which year for Jamaica eateries. Mean- have room rates about 40% lower story, 350-unit residential building Poulakakos. “Obviously, like every- opened East Harlem’s successful while, residents doing their shop- than prices at Manhattan-based called Moda three years ago. The where else, it just takes time.” Ⅲ East River Plaza shopping mall ping elsewhere drain $325 million three years ago, is planning to build from the local economy annually. a $50 million, two-level retail com- “Jamaica isn’t a place for sit- plex spanning one block on the cor- down dining, and they need more ner of 90th Avenue and 168th healthy options,” said T. Garriga, Street, a site that is now home to a who just moved to the area from the parking lot. Bronx to look after her elderly The developer is hoping to lure a parents. major national department store, as Other neighborhood officials say it did in East Harlem, where an- they’d love to see some national re- chors include Target and Costco. tailers in the area, a possibility that Neighborhood advocates,including may now lie within reach, courtesy executives at the GJDC, are hoping of the Blumenfeld retail project. the two big projects on the horizon That plan, however, still must go will serve as the catalyst to whip the through lengthy city reviews, which area into shape. will likely push off the start date of “We’ve just now reached the pe- construction until at least 2015. riod where interest is keen from lots However, Able Management of sources,” said Carlisle Towery, Group,a proven hotel operator with FROM AROUND THE CITY

BRONX Nonprofit eyes rescue for ‘castle’

The fate of the former P.S. 31 in the artspace Bronx is teetering on its 115-year- old foundation. Abandoned since up to 50 affordable-housing units. the school moved to newer digs That project would be patterned more than 20 years ago, the neigh- on Artspace’s ongoing $52 million borhood landmark,widely known as rehab of P.S. 109 in East Harlem, the “castle on the Concourse,” was which was designed by the same ar- declared unsafe by the city after Su- chitect. Funding for the Manhattan perstorm Sandy did more damage. project is coming from a mix of gov- “It’s certainly an eyesore,” said ernment sources as well as the Rock- P.S.31 graduate and Bronx Borough efeller Brothers Fund, the Ford President Ruben Diaz. “At the very Foundation and the Andy Warhol best,it needs a lot of work,and at the Foundation for the Visual Arts.Art- very worst for me, it would need to space believes it can revitalize P.S.31 be knocked down.” at a similar cost,tapping into similar To stave off that fate, area resi- funding sources. dents and politicians are partnering “The building is culturally and with Minneapolis-based Artspace, spiritually important to the neigh- which has significant experience borhood, and it’s fiscally possible to rescuing abandoned buildings. The save it,” said Will Law, chief opera- nonprofit has put in a bid to trans- tions officer of Artspace. “We be- form the crumbling property into an lieve we can.” arts-based community center with —laura lorenzetti

November 11, 2013 | Crain’s New York Business | 29 Promises, THE NEW MAYOR’S TO-DO LISTS Mayor-elect Bill de Blasio’s lengthy agenda runs the gamut from health care to horses. Some of it he can execute promises unilaterally, but much will require help from legislators, labor leaders and the legal system. Difficulty ratings key: 5 Long shot 4 Heavy lift 3 Well within the realm of possibility 2 Just a matter of time 1 Easy pickin’s Continued from Page 1 Even if Mr. de Blasio finds the  SAVE FAILING HOSPITALS. Mr. de Blasio  EXPAND PAID SICK DAYS: A more liberal City Council will facilitate expansion of money,observers doubt the city cur- rently has the infrastructure to de- has gone to jail and to court to fight the the paid-sick-days mandate to businesses with fewer than 15 employees. liver on the promise. closure of failing hospitals such as Difficulty rating: 1 Interfaith Medical Center and Long Island “Do we have the capacity in New  BROADEN LIVING WAGE: Developers will balk at Mr. de Blasio’s push to require College Hospital. But the facilities are York City to provide universal commercial tenants to provide living-wage jobs at subsidized projects. Industry bleeding money, and the Cuomo pre-K for every 3- and 4-year-old?” blowback could make passage dicey. Difficulty rating: 3 asked Carol Kellermann, executive administration wants them shut down, director of the Citizens Budget something the mayor has little power to stop. Difficulty rating: 5  LAUNCH ECONOMIC-DEVELOPMENT HUBS: The success of the Brooklyn Navy Yard will not be easily replicated. But the model is in place, and the demand for Commission. “It’s all done right  RAISE TAXES ON HIGH EARNERS. Senate Republicans, who can block any bill Difficulty rating: 1 now through the nonprofit sector. from becoming law, have no interest in any tax hike, particularly one championed space is great, so why not try it? Do they have the capacity to just by a Democratic mayor. And Gov. Andrew Cuomo has promised a tax cut this  start adding tens of thousands of SETTLE LABOR CONTRACTS: Unwilling to meet the Bloomberg administration’s year. The mayor-elect’s proposal has support from Senate co-leader Jeff Klein, kids?” terms, unions will fight for billions in retroactive raises. Mr. de Blasio has not Difficulty rating: 4.5 In his policy book, the mayor- but that won’t be enough. ruled them out, but finding the money would be politically painful. The municipal unions didn’t endorse Mr. de Blasio in the primary, which makes it easier for him elect argues that New York needs  SCRAP OUTER-BOROUGH GREEN TAXIS. Mr. de Blasio’s wealthy taxi boosters Difficulty rating: 4 universal pre-K in order to compete want him to put the brakes on street hails of non-yellow cabs. to talk tough, and they can’t wait around for another mayor. with countries such as India and But snatching away green taxis would damage his image  END THE “ERA OF STOP-AND-FRISK”: Police China. But research on the matter as a champion of the outer boroughs. He could move cut back on stops a year ago, and the council has shown that the benefits of pre-K to stop issuing new licenses, but much of the has passed bills to rein in the practice. All that’s are decidedly mixed, though chil- program is already baked in. Difficulty rating: 3 left is for the mayor’s new police commissioner dren from disadvantaged back- to eliminate stops as a performance measure. If grounds gain the most from early  HIKE NYC’S MINIMUM WAGE. The mayor-elect wants Albany to yield control of crime rises, though, Mr. de Blasio might have to education. the city’s wage laws. But state legislators just approved a minimum-wage

newscom Difficulty rating: 2 increase and are loath to relinquish power. Difficulty rating: 5 pivot. Mandating affordability   LOWER STAKES ON SCHOOL TESTING: This will be a main task of Mr. de Real estate executives, mean- CREATE OR PRESERVE 200,000 AFFORDABLE-HOUSING UNITS: Mr. de Blasio’s 10-year plan relies on zoning bonuses coupled with mandates for Blasio’s schools chancellor. But state tests are mandatory, and a drop in scores while, wonder how Mr. de Blasio would look bad. The mayor-elect also wants admission to elite high schools will make good on another cam- developers. He can simply direct his planning commissioner to require affordable housing with any zoning change. Industry insiders say forcing its construction will determined by more than one test—a policy he could change on his own. paign promise—200,000 new or Difficulty rating: 2 preserved affordable-housing units actually prevent it. Difficulty rating: 4  GIVE DRIVER’S LICENSES TO UNDOCUMENTED IMMIGRANTS: The political in 10 years—without the tradition-  PROVIDE UNIVERSAL PREKINDERGARTEN: Mr. de Blasio says it will cost $530 landscape has changed since Eliot Spitzer attempted this as governor. But al menu of tax breaks and other in- million to educate every 4-year-old and will ask Albany to raise taxes to fund the Republicans in the state Legislature are still wary, which may hamper Mr. de centives for developers. Mr. de Bla- plan’s first five years. His opponent said he’d find the money through savings in sio would require developers to Blasio’s plans. Difficulty rating: 4 the public schools budget. Either way, implementing a quality, citywide program build affordable units in exchange would be a challenge. Some experts recommend a more targeted project.  for allowing larger buildings to be MOVE MADISON SQUARE constructed. Difficulty rating: 3.5 GARDEN: The city has already limited the Garden’s land-use “If the goal is to make landlords  REDUCE CLASS SIZE: All 6,313 city build affordable housing, then re- elementary public-school classes—200 permit to 10 years. But that ducing subsidies and requiring af- more than last year—have too many extends beyond Mr. de Blasio’s fordable units will result in fewer students, according to the teachers’ maximum tenure. Finding a site units,” said one real estate source. union. Mr. de Blasio plans a targeted and getting MSG’s approval “People will just build condos in- class-size reduction for early grades and remain challenges.

Difficulty rating: 2 bloomberg news stead of rentals or just not build at an unspecified number of “early all. That’s basic economics.” istockphoto education centers” in the most  END CITY COUNCIL PORK: Mr. de Blasio doled out discretionary funds as a But the mayor-elect’s mandate overcrowded communities. He also wants a longer school day. To do this, he’ll from voters will help him handle de- councilman but has said he would do away with their corrupting influence. need the $3 billion in court-ordered Campaign for Fiscal Equity money owed by velopers.“I think Bill de Blasio is go- Council members will insist that they are positioned best to fund community Difficulty level: 4 ing to do just fine,” said de Blasio the state. Albany seems unlikely to pony up. groups. Difficulty rating: 4 donor Steven Witkoff, president  BUILD A CROSS-HARBOR FREIGHT TUNNEL: Mr. de Blasio says he’ll “fight in  MAKE A “CLEAN BREAK” FROM and CEO of the Witkoff Group, a Washington” to win the billions needed for the rail project, which would reduce BLOOMBERG: Getting rid of agency real estate investment firm, at a truck traffic and improve commerce. But Congress is funding little besides storm heads like (from left) NYPD recent Crain’s event. “I don’t think relief these days. Difficulty level: 5 Commissioner Ray Kelly, taxi chief the city works unless we do have an David Yassky and Housing Authority affordable-housing component.”  ELIMINATE TRAFFIC FATALITIES: The mayor-elect has embraced transit advocates’ “Vision Zero” approach to reducing road fatalities, combining driver Chairman John Rhea requires a phone Difficulty rating: 1 Plea for patience and pedestrian education, traffic-calming measures and enforcement. But the call, if that. Questions surround a host of Mr. road to zero is a long one. Difficulty rating: 5  INSTALL SHOTSPOTTER TECHNOLOGY: Using sensors to capture the sound of de Blasio’s other proposals. It’s un- gunfire will help police track and respond to crime, Mr. de Blasio says. But video  EMBRACE ZERO WASTE: Mr. de Blasio would continue efforts to increase clear how he will go about persuad- and drone surveillance has drawn criticism from civil-rights groups. recycling and composting, and seek to curb the use of plastic bags and foam ing Albany to let the city raise its Difficulty rating: 2 minimum wage or “end the era of containers. Adopting a zero-waste goal has pushed San Francisco’s recycling stop-and-frisk” without totally rate to 80%. But New York City’s is just 15%. Difficulty rating: 3  USE PENSION FUNDS TO BUILD HOUSING: The city’s $140 billion pension system has never financed affordable housing here, Mr. de Blasio claims. He’ll doing away with the police tactic.  REFORM ELECTIONS: To implement same-day registration and other Mr. de Blasio was elected in part be- measures, he’ll need Albany, which wouldn’t even move the 2012 primary to have to convince fund trustees that doing so would generate financial returns. Difficulty rating: 3 cause he embraced an aspirational save $50 million. Difficulty rating: 3 vision of a more egalitarian city. His  EXPAND OFFICE BREAST-FEEDING: Mr. de Blasio wants challenge now will be living up to  CHARGE RENT TO CHARTER SCHOOLS: Mr. de Blasio wants to bill well-funded those promises without bankrupting charters for using space in traditional schools. Charter operators say their family-friendly workplaces, including ample space for breast- the city or isolating his liberal base. schools are public and already get less funding. There will be lawsuits. feeding in commercial offices. He’ll need council legislation. Mr. de Blasio last week appealed Difficulty rating: 3 Difficulty rating: 1 for patience. “We’re saying we are  DOGS FOR ELDERLY PEOPLE: Prevent landlords from rejecting or evicting  BAN CARRIAGE HORSES: Central going to be very aggressive, very fo- tenants age 62 or older with common household pets. Difficulty rating: 1 cused on making these changes.And Park carriage operators know their I’m convinced we’re going to have a days are numbered, but political  LEGALIZE ILLEGAL APARTMENTS: Bring “unsanctioned” basement apartments good batting average,” he said. “But optics require finding new jobs for and other off-the-books units into the regulated housing system. at the same time, we’re going to say the drivers and retirement pastures Difficulty rating: 2 this will take time, for sure.” Ⅲ for the horses. More lawsuits. Difficulty rating: 2 —ANDREW J. HAWKINS

LISTEN to a discussion at buck ennis Difficulty ratings are assessments by Crain’s reporters and editors. CrainsNewYork.com/podcasts

30 | Crain’s New York Business | November 11, 2013 owners’group targeting the Albany- Catskills, where city vacationers 18% unemployment. “The plan area license. “Anyone who says they flocked decades ago but whose would be to rebuild the Nevele as the High cards, but do is just delusional.” tourism sector has struggled in re- crown jewel it once was,” said CEO The state has not yet issued a re- cent years. Several developers are Michael Treanor. quest for proposals specifying what looking to revive once-iconic desti- At least four other groups are it wants from bidders, Mr. Feather- nation resorts that have shuttered. seeking a Catskills casino,including no sure winner stonhaugh noted. And any number One seen as likely to win a license the Mohegan tribe of Connecti- of new operators and developers there is Empire Resorts, which cut—owner of the Mohegan Sun— could enter the fray. owns the Monticello racino.Empire and New York City’s Muss Devel- 12 casinos have filed for bankrupt- One new entrant is Caesars, the is controlled by the same family that opment, which is partnering with Push for upstate cy. While casino gaming revenue Las Vegas and Atlantic City giant, owns Malaysian gambling behe- the Mashantucket Pequots, the nationwide last year rose 4.8%, to whose bid to open a casino in Mass- moth Genting and the highly suc- tribe that owns Foxwoods Resort casino sites draws $37.3 billion,analysts say saturation achusetts was rejected last month as cessful Resorts World slots parlor in Casino in Connecticut. Vegas rollers, locals may be at hand. regulators frowned on its $23.5 bil- southeast Queens. Meanwhile, Las Vegas operators lion in debt. Days later, Caesars including MGM, Wynn and Las Panel to award licenses pumped $100,000 into Mr. Cuo- Defunct hotels eyed Vegas Sands have said they are in- BY CHRIS BRAGG New York’s new casino law calls mo’s efforts to pass the casino refer- Genting has deep pockets, a terested only in New York City, for one site in the Catskills, one in endum, and is said to be targeting strong if short record in New York, where far greater profits could be A late push by Gov.Andrew Cuomo, the Albany region and one in the the Catskills for a proposal. and local approval to move the Mon- reaped.Some gambling insiders and business groups and labor unions Southern Tier, bordering Pennsyl- Groups with deeper New York ticello racetrack and slots parlor to a lawmakers speculate that the Legis- persuaded New York voters to legal- vania.The fourth could go to any of roots have a leg 1,700-acre site that houses the de- lature could allow a downstate casi- ize casinos last week. Now a far less those three areas,although it’s wide- up. One is Mr. funct Concord,a once-famous hotel. no sooner than seven years hence. visible but equally high-stakes sales ly expected to be in the Catskills, Featherston- 6 The project would cost $600 million. “You’re going to have a lot of peo- pitch has begun as high rollers in the where a slew of operators are prepar- haugh’s, which ATLANTIC CITY “They have no problem just ple pushing from the Las Vegas casino industry seek the lucrative ing bids for the market closest to would spend $40 CASINOS, out of throwing millions of dollars at crowd that would put up a lot of 12, have filed for first licenses to set up shop. New York City. million to convert bankruptcy since something,” said Alan Woinski, money for one in the New York City Operators from Malaysia to Las The state’s gaming commission its Saratoga raci- 2006 amid chief executive of Gaming USA area,” said Mr. Woinski. Vegas are eyeing bids for four casi- will soon set up a five-person casino no—one of nine increased Corp., an industry consultant. Such a move seems unlikely nos upstate. After seven years, three siting board of financial experts, New York race- competition Other groups are seeking a in the short term because it would more venues could be built down- economists and real estate profes- tracks with elec- Source: Associated Press Catskills casino license, including undermine the state’s efforts to state,including in the five boroughs. sionals. In selecting winners, it will tronic games— Nevele Investors, which specializes secure bids upstate.The chairman of The dozen or so operators are consider bidders’ proposed invest- into a full-scale casino. in emerging gambling markets from the Assembly Racing & Wagering anteing up, sinking millions into ment, financial health, local support In the Southern Tier, the Tiago New York to Taiwan.It has lined up committee, Westchester Democrat land, lobbying, construction and and other factors.Some industry in- Downs racino owned by Jeffrey a number of New York partners, in- Gary Pretlow, said fast-tracking a campaign donations,knowing a win- siders see particular operators as Gural, the chairman of New York cluding Tishman Construction, to city casino won’t happen. ning hand could pay off handsomely. odds-on favorites, while others cau- City-based real estate services firm rebuild the Nevele, the Borscht Belt “Not as long as I’m the chairper- But casinos are far from a sure tion that it’s too early to handicap. Newmark Grubb Knight Frank, is resort that closed in 2009. The son,” Mr. Pretlow pledged. “We thing. As they have proliferated in “I don’t have any idea,” said seen as the early front-runner to score group touts strong support among made a promise to the bidders.” Ⅲ Pennsylvania, Connecticut and James Featherstonhaugh,a top New a license,though it faces competition local residents and Ulster County Massachusetts, cannibalizing each York gambling industry lobbyist, from at least one other bidder. officials, and says it would bring LISTEN to a discussion at others’profits,half of Atlantic City’s who is part of a Saratoga racino The action is most intense in the thousands of jobs to an area with CrainsNewYork.com/podcasts AS AN ENTREPRENEUR YOU KNOW WHAT’S RIGHT FOR YOUR SMALL BUSINESS

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November 11, 2013 | Crain’s New York Business | 31 SAC employees likely in demand B’klyn Phil Continued from Page 4 alumni of Bernard L. Madoff In- ing are eager to put the experience Drexel collapsed. He later launched vestment Securities have landed behind them. The former trader his own firm, G.C. Andersen Part- jobs in finance. hired at Nasdaq, for instance, does hits sour note ners, whose client list includes First The firm had about 170 current or not mention his lengthy tenure at Data and Denny’s. former employees in early 2009, Madoff on his LinkedIn page. His shortly after Mr. Madoff confessed employment history between 1986 Mr. Rosen said that many urban ‘Cool’ factor to his massive, long-running swin- and 2009 is left blank. It can only be 156-year-old orchestras such as the Brooklyn He doesn’t remember what hap- dle, according to a document filed in filled in by checking records filed orchestra faces Philharmonic have had challenges pened to his tearful colleague, but federal bankruptcy court.Among the with the Financial Industry Regula- finding new audiences as tradition- many of his former Drexel col- first 50 names,12 have found jobs on tory Authority. bankruptcy filing al patrons moved out to the suburbs. leagues have done well indeed. Wall Street, according to records The orchestra was forced to cancel Among them are private-equity ti- filed with securities-industry regula- Pressing reason its 2009-2010 and 2010-2011 sea- tan Leon Black, Jefferies Group Some SAC alumni have a far BY THERESA AGOVINO sons and stopped using the Brook- CEO Richard Handler, corporate more pressing reason to leave their lyn Academy of Music as the main dealmaker Ken Moelis and Milwau- Trials could years with the firm a blank in peo- The Brooklyn Philharmonic Sym- venue for its big concerts in 2009 be- kee Brewers owner Mark Attanasio. ple’s minds. Among those is phony Orchestra, which traces its cause it was too expensive to per- Even Michael Milken,the Drex- cast shadow on Michael Steinberg, a former SAC roots back 156 years, may have form there. el junk-bond kingpin who pleaded portfolio manager about to go on played its last note. Grants, contributions and fees guilty to fraud,served time in prison job prospects in trial for insider trades that he al- The struggling institution’s fell by half during the five years end- and is officially barred from the se- legedly made at SAC.Last week,his board is seeking ways to keep the ed June 2012, to $1.4 million. The curities business, runs a think tank the near term lawyers asked that potential jurors in doors open, such as finding a major orchestra’s revenue was $4.4 million whose annual conference last year his trial not be informed that Mr. cash infusion or a merger partner to when the firehouse lease was includ- drew such speakers as Rupert Mur- Steinberg once worked at the dis- avoid having to file for bankruptcy, ed in its financial statements. Assets doch, Sumner Redstone and Sen. graced hedge-fund firm. sources close to the Philharmonic after liabilities totaled $2.6 million, Harry Reid. No matter how the judge rules on said. These sources wouldn’t dis- but that included $3.2 million relat- Ironically, Drexel today is re- that request,Mr.Steinberg’s trial and close a timetable for the decision or ed to the firehouse lease. membered as least as much for all tors and those employees’ own that of another former SAC employ- how much the orchestra needed to Speculation about bankruptcy the Wall Street stars it spawned as it LinkedIn pages. ee could cast a cloud over the near- survive. mounted after the two canceled is for all the felonious acts it com- They include the firm’s former di- term employment prospects of many seasons. mitted, which ultimately sank the rector of sales and marketing, who is SAC staffers.That is likely true even Exists in name only That fate was avoided as the in- firm into bankruptcy. currently plying his trade at Credit though many Successful firms might At this point, the orchestra stitution worked hard to remain rel- “It became cool to have worked Suisse, and a former equity-trading well be interested in hiring them. mainly exists in name only.It has no evant in a world of changing tastes. at Drexel because so many people supervisor who joined Nasdaq last That is partly a function of the staff,no season and meager financial In 2011,it hired corporate executive who worked there became so suc- summer as a director of trading broader taint of the firm’s criminal assets. The orchestra played its only Richard Dare as its chief executive cessful,” Mr. Andersen said. services. conduct, and it partly relates to fears concert of the 2012-2013 season in and Mr. Pierson of the well- Perhaps the most hopeful sign Even those Madoff alumni who that others yet unnamed could be June, and after that, Artistic Direc- respected ensemble group Alarm for SAC employees is that even were never accused of any wrongdo- exposed during the trials. Ⅲ tor Alan Pierson’s contract wasn’t Will Sound to shape its repertoire. renewed. It could offer a partner its During the 2011-2012 season, DJs reputation for artistry,a collection of and Brooklyn musicians were asked donors and the possibility of joining to propose a new version of the the Philharmonic in a yet- finale of Beethoven’s New Yorker Hotel makeover to-be-reconstructed 1 Third Symphony. Bed- headquarters in a decom- ford-Stuyvesant native NUMBER of missioned firehouse that concerts and hip-hop artist Yasiin Continued from Page 4 cording to Dan Biederman, presi- the city is leasing to it for performed by the Bey, formerly known as its signature red neon sign on the dent of the 34th Street Partnership. $1 a year. Brooklyn Mos Def, was the artist in roof, sorely needs an upgrade. Big projects like Hudson Yards “Despite the Brooklyn Philharmonic residence. A critic for The during the Over the years, the hotel has promise to attract upscale corporate Philharmonic’s tremen- 2012-2013 New York Times praised morphed from fashionable to utili- tenants. dous artistic successes season Messrs. Dare and Pierson tarian. The Unification Church, Meanwhile, an influx of budget over the last couple of and the board for respond- which was founded by the Rev. Sun hotels nearby is siphoning off tourist years, the orchestra continues to ex- ing to the “needs of its audiences in Myung Moon, bought the building business. Some 17 low-cost hotels, perience financial difficulties. The a way that has been truly inspiring.” in 1972, using it for about 15 years including the Fairfield Inn & Suites board of directors is considering all That didn’t last long. Mr. Dare to house its missionaries and staff. and Holiday Inn Herald Square, options,” said Jack Rainey, the resigned from his post late last year The church reopened the New have sprouted over the past two board’s chairman, in a statement. to take charge of the New Jersey Yorker as a hotel in 1994.Today,it is years, and more are in the pipeline. The orchestra’s woes are just the Symphony Orchestra. He resigned filled mostly with cost-conscious “We need to change our focus latest in a series of hardships that have from that post after only nine days tourists. Until about a year ago, it and become more of a corporate ho- befallen several of New York’s when The New York Times disclosed had been a Ramada. Ms. Peterson tel. Strategically we have to react to buck ennis performing-arts organizations.In the that while he was a teacher, he had said it will soon sign on with anoth- these hotels that chip away [at us],” RED LANTERN: The hotel’s sign has been a past six months, the New York City been charged with “an attempted er national brand. said Ms. Peterson, who was recruit- skyline fixture for decades. Opera and Dance New Amsterdam lewd act” upon a 15-year-old girl, ed a year ago to spearhead the proj- have filed for bankruptcy. whom he later married. The Times Art Deco property ect. She was previously the general ment.To make the students less vis- Part of the problem for all these reported that the case was eventual- Still, the hotel will remain rela- manager of the Crowne Plaza ible to hotel guests, management organizations is that charitable giv- ly dismissed. tively affordable. Its current average Times Square and a regional vice will install laundry rooms on each ing hasn’t fully recovered from the room rate of $240 will go up,but not president in charge of nine hotels for dormitory floor. recession. Business plan wanted to the level of a luxury hotel. InterContinental Hotels & Resorts. The current laundry facility will Audiences are also dwindling. Even so, one former employee While the Art Deco property The hotel’s location could be at- be converted to corporate meeting The Brooklyn Philharmonic, like who requested anonymity said the boasts a stately lobby with a soaring tractive to business travelers coming spaces of 2,500 square feet each. other orchestras, faces a static audi- revelation hurt fundraising efforts. ceiling, marble floors and a dramat- from Washington, D.C., and other And the operator of the well-known ence for its art form. Nationwide, It was unclear if the Brooklyn Phil- ic chandelier, it has not kept up with cities along the Amtrak corridor Tick Tock Diner at the hotel is 9% of adults attended at least one harmonic’s board knew about the the other grande dames of its era. “because of its proximity to Penn building a wine bar on the lower lev- classical music event in 2012, a charges that arose when the Times On the list of fixes is removing the Station,” said Mr. Biederman. el in the space where a bank vault number that had held steady since was investigating whether Mr. Dare outdated cast-iron bathtubs in its stands. The hotel’s second-floor 2008,according to the National En- had been truthful in representing his 911 existing rooms and replacing Barbizon dorms ballroom will also be updated. dowment for the Arts. However, business accomplishments. them with stall showers. Before the hotel can make a big The revamps come about six years that figure had fallen from 12% Additionally, earlier this year the The timing of the revamp has as play for business clients, it must cre- after the hotel invested $70 million to between 2002 and 2008. orchestra said it was moving ahead much to do with the changing char- ate a more professional setting. It freshen up all the guest rooms and, “It’s not great, but at least the with long-delayed plans to move acter of the neighborhood as the ho- will continue to lease space to some more significantly, modernize the downward trend stopped,” said into the decommissioned firehouse. tel’s worn appearance. There are commercial tenants, including the building’s mechanical systems. Jesse Rosen, president of the However, sources say the project is now 21 tablecloth restaurants in the Barbizon modeling school, which “What the New Yorker did right League of American Orchestras. on hold. area, compared with one two has long used the property for stu- was to invest in its infrastructure,” “All performing-arts organizations Mr. Pierson is still praised for his decades ago; crime has decreased at dent dormitories. said John Fox, senior vice president are having a problem because audi- vision, but creativity was never real- a higher rate in the area than the Students can be found on the el- of PKF Consulting. “That makes it ences can stream what they want on ly the Brooklyn Philharmonic’s citywide average; and upscale resi- evators on any given day lugging easier to come back as a more seri- demand and curate their own expe- problem. “It needs a good business dential buildings have opened, ac- their laundry baskets to the base- ous hotel.” Ⅲ rience.” plan,” said Mr. Rosen. Ⅲ

32 | Crain’s New York Business | November 11, 2013 HELLUVA TOWN INSIDE Source Lunch Super Bowl Cornell tech prof pries gives back open health data P. 34 With the Super Bowl coming to Out and About the biggest city in the country, the annual Taste of the NFL benefit Skate at McCarren Park expects to host the biggest rink in Brooklyn P. 35 fundraiser of its 23-year history. The money will be divided among food banks across the U.S., but the largest take—30% of the night’s proceeds—will be split by three local groups: Food Bank for New York City, Bed-Stuy Campaign Against Hunger and the Community FoodBank of New Jersey. MAKE A WISH: The event will be held at the Jade Walk (left) Brooklyn Cruise Terminal and a and her friends nearby yacht on Feb. 1, the night at Pop Star Parties before Super Bowl XLVIII. It can get an American Idol experience.

accommodate 3,100 revelers willing to pay $700 each to sample food from top restaurants from each NFL city and chat with current and former players. “We’re on track for more than $1 million,” said Wayne Kostroski,a Minneapolis restaurateur and Taste of the NFL founder. Already, 1,800 tickets have been sold. Former running back Freeman McNeil will be at the Jets’ station, which will feature fare from Nobu 57, while the Giants’ table will be hosted by Tribeca Grill and former guard Bill Ard. Five restaurants from Brooklyn will be represented as well. They will be chosen from eight restaurants, including Benchmark and the Vanderbilt, competing to raise money for the Bed-Stuy Campaign. The winners must collect at least $3,000 to be showcased at the event. —theresa agovino Pieces of Stone

When illustrious art dealer Allan Stone, an early supporter of abstract expressionists like Willem de Kooning, Arshile Gorky and Franz Kline (painting below), died in NotNo t kiddingk iddi ng around 2006, he left his namesake gallery a valuable collection. Earlier this Clowns and cake can’t hold a candle to the month, Allan Stone Gallery moved Clowns and cake can’t hold a candle to the from the Upper East Side to a larger space in Chelsea, changed its new high-stakes game of the birthday party name to Allan Stone Projects and sharpened its mission to promote

the works Mr. Stone held dear, nigel mccain which extend to tribal and folk art as well as industrial design. In its new incarnation as an BY MIRIAM KREININ SOUCCAR PARTY TIME appointment-only venue at 535 Who needs a piñata? W. 22nd St., the 53-year-old hen Captain Evil’s Last Stand filmed in New York on a recent Here is what some gallery will no longer seek new companies are pieces, focusing instead on selling weekend, paparazzi snapped photos of the arriving cast as hosts charging for birthday its current cache. “This is a in evening gowns interviewed the stars. Then, after hair, make- parties of about concerted effort to bring forth the franz kline estate/artists rights society kline estate/artists franz 15 kids: pieces Allan up and costume fittings, the director began barking commands. respected so Once the special effects were added, a screening and awards much,” said ceremony took place, and everyone took home Oscars. ¶ Of Associate course, this was no ordinary film shoot—the movie starred a 6- Director Bo $4,500 Joseph. year-old birthday girl and her besties. The whole shebang was COST of Red Carpet Kids’ Previous brought to life by Red Carpet Kids NYC, a new kind of party venue that charges about $4,500 Hollywood experience sales include works by for about 15 kids to have a Hollywood experience in a 5,000-square-foot Upper East Side town- Wayne Thiebaud, ranging from house.W ¶ As with everything about raising children in the city, birthday parties are a competitive $5,000 to $5 million, and John sport. While only a few parents have the means to shell out $38,000 to rent FAO Schwarz for a $1,595 Chamberlain, at $10,000 to PRICE of a “bare bones” $4 million. slumber party, a large number of families that are tired of the usual gym parties at Kidville or NY recording-studio birthday by

—lisa ferber Kids Club are searching for something different, and they are willing to See NOT KIDDING on Page 34 Pop Star Parties istockphoto

November 11, 2013 | Crain’s New York Business | 33 SOURCE LUNCH: Not kidding around DEBORAH ESTRIN by Irina Ivanova Continued from Page 33 Charlie Walk, executive vice the first. fork over relatively big bucks to president of , just “Everyone is out there looking wow their kids and their friends. A had his daughter Jade’s birthday for the next cool birthday-party ex- number of new businesses are there. perience,” said Rachel Low, owner springing up to cater to this crowd. of Pins & Needles, an up- Cornell tech prof “We wanted to provide children It’s not all glamour scale sewing studio on with an experience for their birth- Ms. Scotto is the Upper East Side day. Why should celebrities be the booked through that recently starting pries open medicine only ones to experience red-carpet January and is throwing birthday treatment?” asked Eva Shure, a looking for a larger parties. “They want professional actor who started Red venue for the par- to be the one to do Carpet Kids with her fiancé, Craig ties. She’s even something no one eborah Estrin moved them on the other one,and see which Saslow. thinking about has done yet.” from her native Cali- has a better effect. If someone’s go- Parents seem to agree.The ven- franchising. Ms. Low fornia to New York in ing to be on a medication for six ue opened just six months ago and “Since we can only launched her studio in nigel mccain January for an ap- years, spending four weeks figuring already has bookings through May. do parties on the week- January 2011 to offer pointment as a pro- out which one is better makes sense. Another new venue, Pop Star sewing and craft classes and sell Dfessor at Cornell Tech and Weill Cor- Parties,gives kids an American Idol- specialized materials and supplies. nell Medical College. Ms. Estrin’s How is having access to this data more style experience.Theresa Scotto,an ‘Parents ask if Birthday parties were not a part of career joins technology with public accurate than keeping a patient diary? insurance saleswoman, launched the fabric, but in the past year a health. She’s a champion of so-called You have an opportunity to capture the concept in February. She got they’re the first number of her students began ask- small data: capturing streams of in- confounding factors. Like, there was the idea after her 14-year-old ing for them. So she added sewing formation that consumers constantly travel in the middle of this week, or daughter started singing profes- one from their parties that run about $1,500, create through their purchases, mo- you went hiking. I’m very excited; I sionally and was mentored by Ali where kids make a pillow or tote. bile phones and TV sets, and using learned about this company this “Dee” Theodore, who owns the kids’ school Every party is customized, and that data to change how medicine is morning, Moven, that has a credit DeeTown recording studio—fre- some girls work with Ms. Low in practiced. An open-source advocate, card that lets you see [a data record quented by stars like the Jonas to book us’ advance to create an outfit to wear she founded Open mHealth to free of ] the items you actually bought. Brothers, and Mary to it. up the architecture of medical apps. J. Blige. Ms. Low said the demand is Something like Mint.com? The company now throws elab- growing so fast that she too is look- What projects are you working on? Mint is an OK place to start, but it’s orate birthday parties at DeeTown, ends right now, I actually have to ing for a larger space. I have a collaborative that includes not the level of detail we really want. where kids record songs with real turn business away,” Ms. Scotto Even the owners of these new AT&T, Verizon, Time Warner Ca- When you go to Trader Joe’s, what voice coaches and recording engi- said. “Parents call me up and ask if businesses are astounded by their ble, American Express, Intel and shows up on your debit card is that neers.A bare-bones party for about they are the first one from their successes. Ms. Scotto invested IBM. We’re going to sign up people you spent $47, not what you pur- 15 children costs $1,595, but Ms. kids’ school to book us.” $110,000 to start Pop Star and re- for a test run, and they will make chased.What I think is going to be a Scotto has added on everything A glitzy bash isn’t for all kids. couped her investment in less than available to that subscriber revolutionary data stream from a candy-and-popcorn bar to Some are more interested in shar- six months. Ms. Shure, the owner the data about their tech WHERE is when it shows what you limos and graffiti artists, which can ing a favorite hobby with friends of Red Carpet Kids, said she and habits.It’s not that AT&T purchased. push prices past $2,000. and classmates—as long as they’re her fiancé invested between is going to give us that sub- THEY That fits in with some $500,000 and $1 million to start scriber’s data; they will DINED exploratory projects I have their business and had their first open it to that subscriber. FRIEDMAN’S around trying to under- profitable month in October. We will figure out what LUNCH stand Crohn’s disease and TOQUES FOR TOTS The families that spring for consumer app will be built 75 Ninth Ave. rheumatoid arthritis—in- these pricey celebrations are not to communicate that data. (212) 929-7100 flammatory diseases that SOME NEW YORK KIDS are skipping even the newest party places for their www.friedmans necessarily rich. They are just try- have cyclical behaviors and ages and opting for adult-targeted fare. Haven’s Kitchen (below), a farm-to- lunch.com ing to keep up with the Joneses in a How do you get these flares. Certainly with table cooking school and event space near the Union Square farmers’ AMBIENCE: wealthy city.One Upper West Side companies to collaborate? Lively, casual Crohn’s, dietary intake market, attracts a real foodie crowd. But lately, kids and teens have been mom said kids are invited to so I’m not the first one to New American matters, but it’s not like an throwing birthday parties there. many parties that they ask where pursue this. This is how WHAT THEY ATE: allergy; there isn’t this in- Last spring, the family of an 8-year-old boy, who is an expert cook, threw the event is before they are willing the Internet happened. Veggie burger stantaneous reaction be- a party where he taught his friends how to make fresh pesto and to commit. You’re talking about with herbed tween consumption and pasta. These days, the venue holds an event for the under-18 set once things that may be too french fries response. For a study like every six weeks. Prices start at $150 per guest. Vocal about it risky for any one of them. Asian chop that, [a researcher] would “You have to be a little more sophisticated to have your party at a “If it’s not something amazing It changes the conversa- salad with peanut like to have dietary intake. dressing serious cooking school,” said Alison Cayne, owner of Haven’s Kitchen, that they’ve never done before, or tion from something that which opened in 2012. “These kids have to be able to say to their friends, TOTAL: $35.40, What about conditions that one of their very close friends, you’re going to use for a including tip ‘You may not be interested in local agriculture, but I am, and I want to share they’re not going,” she said. “How market advantage to are hard to quantify? my passion with my friends.’ ” —MIRIAM KREININ SOUCCAR can you tell your child there are only something that the market Pain was, for a long time, four people who said yes to his needs to have to operate, and they not directly measurable. You can party?” don’t want to be left behind. only look for secondary evidence of Melissa Johnson, whose daugh- But on the small data thing in par- it, like when you’re in greater pain, ter,Crystal,just had her 10th birth- ticular, cable operators are all subject you get out and about less. day at Pop Star Parties, said she is to regulation.They also, in the age of And it’s hard to recollect pain ac- on a tight budget, but she makes Google and Facebook, feel some- curately. People remember the most her daughter’s birthday a priority what like they have a hand tied be- recent bad day. [Small data technol- each year. hind their back.They’re very much in ogy] could let you see that, over the “She’s an only child, and I really search of where they would be able to past three months, you really had like celebrating her and her birth- bring more value-added services. fewer extreme days. day,” said Ms. Johnson, who has done everything from NY Kids How do you understand why people What about privacy concerns? Club to Ripley’s Believe It or Not! behave the way they do? This is by and large not about caus- “All the regular things that have Sometimes you can do a literal ex- ing new data to be captured. It’s been around for the past several periment with one subject. One of about causing data that is captured to years are fantastic for little kids,but our projects is developing something be visible and usable by the individ- at this age, there’s not a lot out called a trialist. You put someone ual. Bringing out data in some form, there.” through one regime for a couple of in the context of an app, is making it The Pop Star party was a huge weeks, you gather lots of data, put more transparent. hit with Crystal’s 15 friends, most of whom go to Hunter Elementary School with her. WHO KNEW? Ms. Estrin’s usual lunch “Going to a recording studio consists of an apple and coffee from made them feel like they were do-

haven’s kitchen haven’s ing something special,” Ms. John- Ninth Street Espresso. son said.

34 | Crain’s New York Business | November 11, 2013 OUT AND SNAPS helps raise money for refugee agency ABOUT by Ali Elkin and Theresa Agovino

CULTURE FIX CAREER BUILDER THURSDAY, NOVEMBER 14 WEDNESDAY, NOVEMBER 13 The off-Broadway stage adaptation of LITTLE IBM and ACE IT Solutions are MISS SUNSHINE will open at the Tony Kiser hosting BUSINESS BREAKFAST: Theatre after a month of previews. Second SECURITY ESSENTIALS FOR HEDGE Stage Theatre is mounting the production, FUNDS at The Yale Club, 50 based on the 2006 indie-film darling about a Vanderbilt Ave. At the free event, little girl and her dysfunctional family’s road representatives from both trip to a children’s beauty pageant. The companies will discuss security theater is at 305 W. 43rd St. Tickets start at threats and how to mitigate them. $80, but are $30 for patrons under 30. They The breakfast will run from 8 a.m. are available online at www.2st.com. to 10 a.m. Registration is available online at www.aceits.net/Cyber- neilson barnard,neilson getty images FRIDAY, NOVEMBER 15, Security-Threat-Management- shulamit seidler feller,shulamit seidler jpmorgan courtesy of AND TUESDAY, NOVEMBER 19 Nov13.aspx. Former President BILL CLINTON and DAVID MILIBAND at the Nov. 6 CATHERINE GUND, honoree SPIKE LEE and AGNES GUND at the gala for the International Rescue Committee, which aids refugees. The New Opera NYC will Dorothy & Lillian Gish Prize award ceremony on Oct. 30. event raised $3.5 million. present ARMIDA, THURSDAY, NOVEMBER 14 BAROQUE OPERA Constant Contact is hosting a free CELEBRATION, a two-act SOCIAL MEDIA MARKETING TOUR at pastiche of Baroque Scandinavia House, 58 Park Ave. opera that features the The event goes from 8 a.m. to recurring character of 1 p.m. and will include networking Armida.The opportunities, talks and panel performances are at discussions about how businesses 7:30 p.m. at the can launch their own social media Manhattan Movement and Arts Center, 248 marketing campaigns. Registration W. 60th St.Tickets range from $21 to $59.99 is available at www.constant and are available at www.ticketfly.com. contact.com.

DON’T MISS MCCARREN PARK RINK FRIDAY, NOVEMBER 15 Brooklyn’s newest outdoor ice skating

location will open for the first time julie stapen getty images this week. The rink is at the TONY MARX, STEPHEN SONDHEIM, Mayor MICHAEL BLOOMBERG, MARILYNNE JIM JOHNSON, NANCY NORTHUP, ALFRE WOODARD McCarren Park Pool and is run by the ROBINSON, KATHERINE BOO and JUNOT DIAZ at the Nov. 4 benefit for the New York and RODERICK SPENCER at the Center for Reproductive Open Space Alliance for North Public Library. The fete raised $2.5 million. Rights gala on Oct. 29. The event raised nearly $1 million. Brooklyn. It will be open every day from 11 a.m. until 10 p.m. Admission for adults is $8 and skate rental is $5. See more of this week’s Snaps online at CrainsNewYork.com/galleries. For more information, visit www.nycgovparks.org/parks/ mccarrenpark/facilities/iceskating.

OPENING FUNDRAISERS THURSDAY, NOVEMBER 14, TUESDAY, NOVEMBER 12 THROUGH SATURDAY, En Foco will hold its ART & COCKTAILS benefit DECEMBER 14 at Dejavu Boutique, 223 E. 60th St. The The Leila Heller Gallery will organization supports U.S. photographers, show FAKE: IDYLLIC LIFE, works by particularly minorities. The evening will Shoja Azari that include include a silent auction and a chance to meet paintings and video installations. some of the artists involved in En Foco’s The artist was born in Shiraz, current collection. The event goes from 6 Iran, and his work incorporates p.m. to 9 p.m. Tickets are $75 and are video with 16th-century Persian available online at www.enfoco.org. paintings in a fusion of past and present. The gallery is at 568 W. FRIDAY, NOVEMBER 15 25th St., and is open Monday The James Beard Foundation will host the through Saturday from 10 a.m. to WOMEN IN WHITES GALA at Seasons, 6 p.m. For information, visit 99 E. 52nd St. The evening will honor female www.leilahellergallery.com. chefs and culinary leaders, and will feature meals prepared by several prominent women in the field, including foundation award winners Barbara Lynch of No. 9 Park, Boston; Sherry Yard of Helms Bakery, Los Angeles; and Merry Edwards of her namesake winery in Sebastopol, Calif. Tickets are $1,000 and are available by calling (212) 627-2308. The event starts at 7 p.m. For more information, visit www.jbfgala.org.

MARK YOUR CALENDAR… SUNDAY, MARCH 23, 2014 Legendary film-score composer ENNIO MORRICONE will conduct an orchestra and a choir performing some of his best-known music at the Cushman & Wakefield Theater at Barclays Center, 620 Atlantic Ave., Brooklyn. The show begins at 7 p.m. Tickets are on sale at Ticketmaster and start at $80. Mr. Morricone became famous scoring spaghetti Westerns and went on to compose music for films such as Cinema Paradiso and La Cage Aux Folles. For more information, visit www.barclayscenter.com.

November 11, 2013 | Crain’s New York Business | 35 Sam’s been busy getting deals done.

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