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CRESSI AMERICA OFFICES OUR TEAM IN THE USA, MEXICO, BRAZIL AND COLOMBIA Cressi’s corporate team is led by young yet experienced business leaders who are responsible for ensuring the company’s long-term future. They have created a strategy that builds on the foundation laid by those who have come before them and contributed extraordinary achievements. CRESSI USA CRESSI MEXICO CRESSI BRAZIL CRESSI COLOMBIA CRESSI-SUB USA, INC CENTRAL DE ABASTOS CANCÚN CETUS COMÉRCIO DE MATERIAL MAR ANTIGUO 3 ROSOL LANE, SADDLE BROOK, CARRETERA CANCÚN, AERO- ESPORTIVO LTDA AVENIDA CARRERA 34 NO. 3-89 NJ, 07663 PUERTOKM 17, 7756, CANCÚN, PADRE ANCHIETA, PARQUE DEL PERRO, Q.R., MÉXICO,SUPERMANZANA 175 - JORDANÓPOLIS SÃO CIUDAD DE CALI. N. 301, MANZANA 4 LOTE 5, BERNARDO DO CAMPO - SP - UNIDAD NO 518-A 09891-420 INDEX WATCHES | PAGE 09 DIVESUITS | PAGE 17 COMPUTERS | PAGE 11 MASKS | PAGE 18 Page REGULATORS | PAGE 13 SNORKELS | PAGE 20 B.C.D'S | PAGE 15 SPEARGUNS | PAGE 22 7 WATCHES | PAGE 25 WETSUITS | PAGE 35 CONSOLE | PAGE 26 MASKS | PAGE 38 Page REGULATORS | PAGE 28 FINS | PAGE 39 B.C.D'S | PAGE 32 SPEARGUNS | PAGE 43 23 COMPUTERS | PAGE 47 FINS | PAGE 54 REGULATORS | PAGE 48 MASKS | PAGE 56 Page B.C.D'S | PAGE 50 SNORKELS | PAGE 57 WETSUITS | PAGE 52 46 HOODIE | PAGE 59 FEATHER | PAGE 64 BRAND SUPPORT POLO | PAGE 60 STICKERS | PAGE 64 Page T-SHIRT | PAGE 61 FLAGS | PAGE 65 DISPLAY | PAGE 62 58 3 CRESSI’S DISTRIBUTION CHANNELS SUPPORT SUSTAINABILITY, QUALITY AND INNOVATION CRESSI IS A PASSIONATE ADVOCATE FOR EMBRACING ITS RESPONSIBILITY TO DO MORE THAN SIMPLY MAKING A PROFIT. As Paul Polman said at the launch of Unilever´s Sustainable Living plan: “We cannot choose between [Economic] growth and sustainability- we must have both”. Cressi is committed to sustainability, eco-friendly practices, high-quality products, and a bold vision of supporting our retailers, customers, and the sport of scuba diving. As part of this commitment, Cressi´s distribution channels were created to align with our strategic planning and a deep understanding of the needs of our valued retailers and customers. Cressi is dedicated to creating a better purchasing experience for our customers by promoting a successful and sustainable strategy of distribution. We will develop new products and support go-to-market distribution services and channels that are key to nurturing this strategy. Our information technology and integrated logistics systems can monitor the availability of products and services, process orders, and deliver products and services rapidly to our retailers and customers. We are reinventing our business and pioneering our future. We want our distribution channels to be DISTRIBUTION flexible and more responsive to our customers needs. We wholeheartedly support all our distribution CHANNELS channels with product lines that are specific to each: ONLI SHOPPIN NE G S 12 PRODUCTS HO ATELIER P MANUFACTURER RETAILER CUSTOMER NEW 2020 | 4 PRODUCTS Cressi´s elite Atelier Scuba and Spearfishing products are available exclusively offline at traditional stores. None of these high-end items will ever be sold on the internet. O SHNLI OP NE PIN G SPECIALIZED 17 PRODUCTS SHOP MANUFACTURER RETAILER/WEBSITE CUSTOMER NEW 2020 | 5 PRODUCTS Cressi´s Specialized retailer products are available exclusively in-store or on the business website only. These products will not be offered on Amazon or other e-commerce sites. R EN 12 PRODUCTS TA DIVE CENTER L MANUFACTURER RETAILER DIVE OPERATION Cressi´s Dive Center products are available exclusively offline at traditional stores that offer rental equipment for Diving and Snorkeling operations. These products will not be offered on Amazon or other e-commerce sites. Thank you for supporting Cressi as we continue to innovate our manufacturing, service, and distribution strategies to meet customer´s needs. 4 BRAND SUPPORT FOR ATELIER CUSTOMERS DIGITAL MARKETING STRATEGY OWNED/EARNED/PAID MEDIA · DIRECT RESPONSE CAMPAIGNS WITH A CALL TO ACTION “FIND A CRESSI ATELIER DEALER LOCATOR”. · ONLINE BANNERS. · BUILDING ATELIER LINE REPUTATION. · MAGAZINE PRINT ADV. ONSITE CONTENT · DEDICATED LANDING PAGE. · CRESSI ATELIER STORES INFORMATION. · ENGAGING CONTENT. DI · PRODUCT ARTICLES. V E S · CUSTOM PHOTO SHOOTS TO SHOWCASE HOP CRESSI ATELIER PRODUCTS. SEO · OPTIMIZE SEO OF ATELIER AND EACH COMPLETE PRODUCT LINE. VIDEO · BEST IMAGES TO SHOWCASE CRESSI ATELIER PRODUCTS. Digital Marketing Strategy · DEDICATED VIDEO TO EXPLAIN THE Investing in our Cressi Retail Stores ADVANTAGES OF PURCHASING IN STORES. · SPECIAL VIDEO CAMPAIGN FOR ATELIER Cressi is dedicated to creating a better purcha- PRODUCT LINE. sing experience for our customers by creating a successful and sustainable strategy of distribution. We are developing new products and support go-to- SOCIAL MEDIA market distribution services and channels that are · ORGANIC ATELIER PRODUCT PROMOTION key to nurturing this strategy. · BRAND AMBASSADORS AND INDUSTRY INFLUENCERS THAT CREATE ATELIER PRO- DUCTS PROMOTION. · TAILORED CONTENT STUDIED FROM PAGE INSIGHTS AND AUDIENCE INSIGHTS ANALYSIS: THEIR AGE, GENDER, LOCATION AND INTERESTS. 5 From the sea of Italy’s Liguria to the vast oceans of the world, Cressi and its lifestyle ambassadors have a passion for the underwater realm. The Mediterranean coastline of Liguria, a crescent-shaped region in northwest Italy, is beloved for its sun-kissed beaches and rocky coastal areas, centuries-old seafront villages and towns, stunning mountains and lovely rolling hills that drop down into the Ligurian Sea. This sparkling sliver of coastline is where Cressi started in 1946, in the port city of Genoa, when two brothers, Egidio and Nanni Cressi, began producing masks and spearguns by hand. The brothers collaborated on making products for the emerging spearfishing community that were at- tracted to Italy’s northern Mediterranean coast and its offshore underwater treasures. Since those early days, the company has remained an integral part of the spearfishing and freediving community. Cressi’s contributions to the scuba diving community have also been significant, including two remarkeable pro- duct innovations that made the sport safer and more enjoyable — the first open-heel adjustable dive fin and the first diving mask with a dedicated nose pocket. It is fitting that that Egido and Nanni chose Genoa as the home for manufacturing their products — the Liguria region is richly steeped in its maritime traditions. The marine canyons offshore offer some of the best diving in the Mediterranean. The epicenter of scuba and freediving here, about 30 kilometers or 18 miles east of Genoa, is the famous seaside village of Portofino, the birthplace of Italian iving.d Today, Cressi is still based in Genoa and is one of only a few companies in the world that manufactures a full line of equipment and accessories for each of its markets. But what sets Cressi apart is that from the very beginning, its corporate mission and philosophy has been a simple one, based on its long history of being connected to the sea — the ocean is a way of life. This deeply felt philosophy is not only embraced by the Cressi family and corporate team, it is one that is also embodied by Cressi’s lifestyle ambassadors. Together, we are stewards of the ocean, possessing a true passion for the sea. We at Cressi are proud of our heritage of being connected and dedicated to the sea. Since 1946, Cressi has inspired men and women to live their dreams of being underwater explorers. The Cressi brand has been built on the dreams and passion of two brothers who wanted to make products that would let others share this passion safely and easily. It takes years of hard work, sweat, and tears to build a company like Cressi. We are proud of our humble beginnings and excited for our future. 6 7 2019 FEBRUARY 1960s AQUASTAR CRESSI-SUB CRESSI SEA LION 8 WATCHES SWISS MADE FEBRUARY SEA LION AUTOMATIC 28.800 VIBRATIONS 25 EXCLUSIVE DEDICATED WINDING PER HOUR JEWELS PACKAGING The Sea Lion is the first Cressi Gold Label limited edition product and identifies a lifestyle belonging to the brand. It's the result of a perfect combination between Swiss precision and Italian design. It is suitable for all water sports, but also for the daily life of water lovers. The watch, water-resistant to 300 metres, has a stainless steel case, a sapphire crystal front and a transparent sapphire crystal back. The 120-click unidirectional rotating bezel is graduated to 60 minutes with an anodized aluminium disc, to 400 PIECES provide the diver with an accurate indication of dive times. The self-winding mechanical movement is customized for Cressi. The DEPTH 300 M winding crown is at 16 o’clock, in steel with the Cressi brand engraved, in a functional position if wearing the wetsuit. Thus, the sturdy, comfortable and lightweight rubber strap allows precise adjustment of its length, so that it can be placed on the wrist above any sporting wear. TECHNICAL CHARACTERISTICS CASE - bearing design - transparent sapphire-glass back - winding crown DIAMETER - 44 mm MATERIAL - steel BEZEL - unidirectional rotatable 60-minutes graduated - anti-scratch anodized aluminium - numerals and graduations engraved WINDING CROWN - screw-down, at 16 o’clock CRYSTAL - scratch-resistant sapphire WATER-RESISTANCE - waterproof to 300 meters / 1,000 feet MOVEMENT - automatic - mechanical - self-winding CALIBRE ETA 2824-2 PRECISION -2/+2 sec./day FUNCTIONS - centre hour, minute and seconds hands - instantaneous date with rapid setting - stop-seconds for precise time setting CORRECTOR - Hour and minute hands adjustment - Calendar day adjustment WINDING - bidirectional self-winding POWER RESERVE - approximately 48 hours STRAP - soft and comfortable with non-slip texture MATERIAL - black rubber BUCKLE - steel safety buckle DETAILS - highly legible display with luminescent material BLACK/BLACK SILVER/BLUE SILVER/ORANGE Product Code SEA LION WATCH 300M BLACK/BLACK KS767050 SEA LION WATCH 300M SILVER/BLUE KS767020 SEA LION WATCH 300M SILVER/ORANGE KS767085 SEA LION WATCH STRAP KS767100 9 INSTRUMENTS MADE IN ITALY CARTESIO 4 OPERATIVE ALGORITHM FOR MANAGING TWO DIFFERENT FREEDIVE USER LONG-LIFE MODES HYPER-OXYGENATED MIXES DURING THE DIVE PHASE.