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Descargar El Archivo Revista Mediterráneade Comunicación Mediterranean Journal of Communication Monográfico / “Roles, aportaciones e invisibilidades femeninas en el campo Special Issue de la investigación en comunicación” ISSN 1989-872X Año / Year 2021 Volumen / Volume 12 Número / Issue 2 Edita / Edited by Grupos de investigación Comunicación y Públicos Específicos (COMPUBES) y Comunicación e Información Digital (GICID) mediterranea-comunicacion.org Financiado por la Convocatoria anual de ayudas del Vicerrectorado de Investigación, Desarrollo e Innovación para el fomento de la I+D+i en la Universidad de Alicante (Ref. PRC-UA-15), el Vicerrectorado de Política Científica de la Universidad de Zaragoza y el Grupo de investigación en Comunicación e Información Digital (GICID), financiado por el Gobierno de Aragón y Fondo Europeo de Desarrollo Regional. La cesión de derechos se realiza bajo la licencia Creative-Commons Attibution 4.0 Internacional (CC BY 4.0). Pide tu ejemplar en papel y te lo enviamos a casa. 2 SUMARIO / SUMMARY Año / Year 2021 Volumen / Volume 12 Número / Number 2 Primer semestre / Seconf half Fecha de publicación: 01/07/2021 EDITORIAL / EDITORIAL Aportaciones femeninas para romper el techo de cristal [Editorial] // Women´s contributions to break the glass ceiling [Editorial] Carmen MARTA-LAZO ...................................................................7-9 MONOGRÁFICO ROLES, APORTACIONES E INVISIBILIDADES FEMENINAS EN EL CAMPO DE LA INVESTIGACIÓN EN COMUNICACIÓN / SPECIAL ISSUE EMALE ROLES, CONTRIBUTIONS AND INVISIBILITIES IN THE FIELD OF COMMUNICATION Roles, aportaciones e invisibilidades femeninas en el campo de la investigación en comunicación [Editorial] // Female Roles, Contributions and Invisibilities in the field of Communication [Editorial] Leonarda GARCÍA-JIMÉNEZ Carmen MARTA-LAZO .................................................................13-15 A first glance at the work of Dorothy Blumenstock Jones ////Un primer vistazo a la obra de Dorothy Blumenstock Jones Rafiza VARÃO ........................................................................17-34 Gender and media: contribuciones a una comunicación con perspectiva de género desde el feminismo y su influencia en las políticas de igualdad //Gender and media: contributions to communication with a gender perspective from feminism and its influence on equality policies M.Cruz TORNAY-MÁRQUEZ. .35-44 Visibilidad del liderazgo femenino en Twitter: aproximación sobre el ranking Top 100. Mujeres líderes en España // Visibility of female leadership on Twitter: an approach to the Top 100 ranking of women leaders in Spain Sonia-Aranzazu FERRUZ-GONZÁLEZ Leticia RODRÍGUEZ-FERNÁNDEZ Juana RUBIO-ROMERO .................................................................45-64 Visibilidad y reconocimiento a las mujeres pioneras del campo comunicacional latinoamericano. Un análisis de la trayectoria de Mabel Piccini // Visibility and recognition of pioneer women in the field of Latin American communication. An analysis of the trajectory of Mabel Piccini Yamila HERAM Santiago GÁNGARA ...................................................................65-75 El Efecto Matilda en la red de coautorías Hispanoamericana en Comunicación // Matilda Effect in the Hispanic American Communication co-authorship network Francisco SEGADO-BOJ Juan-José PRIETO-GUTIÉRREZ Raquel QUEVEDO-REDONDO ...........................................................77-95 Violencia simbólica e inequidad de género en la publicidad radiofónica en México // Symbolic violence and gender inequity in radio advertising in Mexico Virginia MEDINA-ÁVILA Rosa-Azucena MECALCO-LÓPEZ .......................................................97-113 3 MISCELÁNEA / MISCELLANY YouTubers between postfeminism and popular feminism: Dulceida’s and Yellow Mellow’s construction and performance of gender identity // YouTubers entre posfeminismo y feminismo popular: la construcción y la representación de la identidad de género de Dulceida y YellowMellow Ester VILLACAMPA-MORALES Maddalena FEDELE Sue ARAN-RAMSPOTT. .117-130 El fenómeno fan de las microcelebridades: el caso de AuronPlay // The fandom of microcelebrities: the case of AuronPlay Lourdes GALLARDO-HURTADO David SELVA-RUIZ ...................................................................131-144 La actividad del fandom del fenómeno transmedia de Marvel: un análisis comparativo de las comunidades digitales peruanas en tiempos de pandemia // The Marvel phenomenon’s transmedia fandom: a comparative analysis of Peruvian digital communities during a pandemic Francisco ARBAIZA Tomás ATARAMA-ROJAS Ricardo ATARAMA-ROJAS ............................................................145-157 Las narrativas transmedia en el aprendizaje de lenguas extranjeras // Transmedia storytelling in foreign language learning Marjorie-Roxana ANDRADE-VELÁSQUEZ M.Carmen FONSECA-MORA ..........................................................159-175 Política y redes sociales. Perfiles de Pedro Sánchez y Pablo Iglesias en Instagram antes y después de ser cargos públicos (2019-2020) // Politics and social networks. Analysis of the profiles of Pedro Sánchez and Pablo Iglesias in Instagram before and after holding public office (2019-2020) Alicia GIL-TORRES Sofía TAPIA-CUESTA Cristina SAN-JOSÉ-DE-LA-ROSA. .177-193 El discurso del odio en Instagram durante las Elecciones Generales 2019 en España // Hate speech on Instagram during 2019 General Election in Spain José-Carlos LOSADA-DÍAZ Rocío ZAMORA-MEDINA Helena MARTÍNEZ-MARTÍNEZ ..........................................................195-208 Corrupción política, liderazgo e influencia en Twitter. Un análisis sobre la transparencia pública en el marco de las elecciones del 28 de abril en España // Political corruption, leadership and influence on Twitter. An analysis of public transparency in the context of the 28th April elections in Spain Concha PÉREZ-CURIEL Gloria JIMÉNEZ-MARÍN Marta PULIDO-POLO .................................................................209-226 Evolución de la inversión publicitaria durante la década de crisis económica (2007-2018). El caso del sector del automóvil y su adaptación a Internet // Evolution of investment in advertising during the financial crisis (2007-2018). The case of the automotive sector and its adaptation to Internet Gema BONALES-DAIMEL Luis MAÑAS-VINIEGRA ...............................................................227-243 La comunicación interna de las empresas españolas en clave estratégica // The internal communication of Spanish companies in a strategic key Cristina ACED-TOLEDANO Susana MIQUEL-SEGARRA ............................................................245-261 Comunicación Integrada de Marketing en Nicaragua. Análisis comparativo de los emprendimientos femeninos del sector moda // Integrated Marketing Communications in Nicaragua. Comparative analysis of women’s entrepreneurship in the fashion sector Ana GONZÁLEZ-ROS. 263-284 4 ¿Periodismo o greenwashing? Patrocinadores de la COP25 Chile-Madrid en la prensa española // Journalism or greenwashing? Sponsors of COP25 Chile-Madrid in the Spanish press Jose A. MORENO Noelia RUIZ-ALBA. .285-300 Géneros e formatos televisivos da comunicação em saúde na televisão: O talk show Diga Doutor // Genres and formats of health communication in television: the talk show Diga Doutor Célia BELIM Sofia LAGIDO .......................................................................301-319 RESEÑAS / REVIEWS Manual Scimago de Revistas Científicas //Scimago Manual of Scientific Journals Rafael REPISO ......................................................................323-325 La década del Factor R-elacional y la nueva era TRIC desde la educomunicación // The decade of the R-elational Factor and the new TRIC era from educommunication Patricia GASCÓN-VERA. .327-329 Periodismo cultural en el siglo XXI (II). Modelos transmedia para profesionales innovadores // Cultural journalism in the Twenty first century (II). Transmedia models for innovative professionals Alejandra MEZA-NORIEGA ............................................................331-333 Claves para repensar los medios y el mundo que habitamos // Keys to rethink the media and the World we inhabit Lara-María ESPINAR .................................................................335-337 Marketing y comunicación de moda, lujo y lifestyle // Fashion, luxury and lifestyle Marketing and Communication Marilé PRETEL-JIMÉNEZ ...............................................................339-340 Magias de la Ficción (Spoiler Warning!) // Magics of Fiction (Spoiler Warning!) Fran MATEU ........................................................................341-343 Migrando por el cine marroquí // Migrating through Moroccan cinema Lara-María ESPINAR .................................................................345-347 ACERCA DE REVISTA MEDITERRÁNEA DE COMUNICACIÓN / MEDITERRANEAN JOURNAL OF COMMUNICATION ..................................................................349-358 5 Revista Mediterránea de Comunicación (RMC) Mediterranean Journal of Communication (MJC) ISSN: 1989-872X Editorial 1 Dra. Carmen MARTA-LAZO Universidad de Zaragoza. España. [email protected]. http://orcid.org/0000-0002-0004-1094 Aportaciones femeninas para romper el techo de cristal Women´s contributions to break the glass ceiling Nuestra revista es marcadamente femenina, no sólo por el título que la acuña, también porque la mayoría de quienes conformamos el comité editorial somos mujeres, capitaneadas por la directora Victoria Tur-Viñes. A lo largo de
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