TV MARKET SNAPSHOT 2018 Q2 Nielsen Audience Measurement

Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe ©2017 Copyright Copyright © 2018 The Nielsen Company. Confidential and proprietary. 1 AVERAGE DAILY VIEWING TIME PER PERSON Q2/2017 and Q2/2018, Live+Playback, Total TV

400

350 370 363 300

ATV - Q2 2017 250

265 260 200 ATV - Q2 2018 198 200 ATV(perc) 150 170 158 100

0 TOTAL 4+ AGE: 4-17 AGE 18-49 AGE 50+

Average TV viewing time was 5 minutes lower compared to Q2 2017: TV viewing time increased by 2 minutes in 18-49, and decreased by 7 minutes in 50+ and by 12 minutes in the youngest age group.

Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe ©2017 Copyright © Nielsen Audience Measurement 2 AVERAGE DAILY VIEWING TIME PER PERSON Q2/2017 and Q2/2018, Live+Playback, Total TV; Base target: 18+ age group

600

43 yrs 50 yrs 54 yrs 63 yrs 500 AVERAGE AGE IN Q2 2018

400 ATV - Q2 2017 394 397 300 295 296

ATV(perc) ATV - Q2 2018 200 243 239 206 211

100

0 3+ HOURS INTERNET A DAY 1-2 HOURS INTERNET A DAY MAX. 1 HOUR INTERNET A DAY NO INTERNET

TV viewing time of the heaviest internet users increased by 5 minutes, while the less intensive internet users spent 4 minutes less on watching TV. The „lightest” users’ TV viewing time did not change significantly.

Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe ©2017 Copyright © Nielsen Audience Measurement 3 LIVE AND PLAYBACK TIME VIEWED PER DAY (ATV) Q2/2018

TARGET LIVE MINUTE PLAYBACK MINUTE PLAYBACK %

TOTAL 4+ 258 3.5 1.3%

4-17 156 2.4 1.5%

18-49 197 3.4 1.7%

50+ 360 3.9 1.1%

Live: Viewing of TV broadcasts at the actual time of transmission Playback: Viewing of TV contents recorded and viewed within 7 days of the original broadcast time

Total individuals spent 1.3% of the total TV viewing time on time-shifted content.

Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe ©2017 Copyright © Nielsen Audience Measurement 4 SHARE OF CHANNEL TYPES Q2/2017 vs. Q2/2018, Total individuals (4+), Live+Playback

Q2 2018 General entertainment channels 3.7 5.1 Movie channels 2.5

2.9 6.1 4.9 Lifestyle channels 2.7

4.4 Kid channels

5.6 6.0 News channels

8.3 Q2 2017 48.9 51.5 Documentary channels 8.5 6.3 Sports channels 2.7

6.0 10.3 Music channels

2.8 Other channels* 11.2 DVD/video/videogame

*foreign channels, other Hungarian channels, other TV-screen usage Half of average daily TV viewing time was assigned to general entertainment channels, movie and sports channels increased their share by 1.1 and 1.7 percentage points compared to Q2/2017.

Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe ©2017 Copyright © Nielsen Audience Measurement 5 BROADCAST AND RECEPTION SHARE OF TYPOLOGY Q2/2018; Total 4+ and ‚The heaviest internet users – 18+’; Consolidated data

100% 0.2% 0.2% 0.1% Religion 9.1% 90% 14.8% 17.5% 9.7% Movies 4.2% 80% 3.2% 4.2% 4.6% 2.6% 3.2% Arts, science, culture 70% 5.8% 9.0% 6.7% 4.2% Information 6.6% 8.8%

60% 10.4% 2.2% 1.5% News (political, economic) 11.5% 50% 11.5% Sport 40% 29.6% 27.4% 25.6% Music 30% Non-musical entertainment 20% 25.1% Non-musical fiction (series, TV-film, etc.) 10% 19.9% 20.6%

0% Other (advertising, promo, etc.) Broadcast share Reception share Reception share Total 4+ 3+ hours internet a day, 18+ Fiction, movies and entertainment were the most popular typologies among TV viewers: more than half of TV viewing time was assigned to these programs. Sports programs gained more attention compared to general trends.

Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe ©2017 Copyright © Nielsen Audience Measurement 6 BROADCAST SHARE BY TYPOLOGY Q2/2018; Consolidated data

Other – 25.1%

0.2% Share of broadcast 8.2% Movies – 9.1% Insert, technical failure, other 3.2% Promo Other movies 1.7% 0.2% 1.1% 9.1% 1.3% Crime/investigation/horror Teleshopping 25.1% 13.7% Romantic/adventure/western 9.7%

5.0% Commercial Action, comedy, satire 3.2% 2.6% Non musical fiction – 29.6% 5.8%

4.2% 0.5% Other fiction* Non-musical entertainment – 10.4% 9.4% 10.4% 29.6% Animations 2.0% 4.4% Other entertainment* Soap opera

0.9% Quiz show Other (advertising, promo, etc.) Non-musical fiction (series, TV-film, etc.) Series 17.7% Non-musical entertainment Music 5.1% Reality show *TV-film, theatre broadcasr, literature Sport News (political, economic) works’ performance, fiction for kids, *Talk-show, cabaret, entertainment magazin, other fiction circus-show, entertainment for kids Information Arts, science, culture Movies Religion

Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe ©2017 Copyright © Nielsen Audience Measurement 7 RECEPTION SHARE BY TYPOLOGY Q2/2018; Total 4+; Consolidated data

Other – 19.9% Movies – 14.8% Reception share

0.2% Insert, technical failure, other Other movies 5.9% 2.2% 0.3% Promo 1.2% Crime/investigation/horror 2.0% 0.2% 14.8% 19.9% Teleshopping Romantic/adventure/western 13.6% 9.3% Commercial Action, comedy, satire 4.2%

4.2%

9.0% Non musical fiction – 27.4%

Non musical entertainment – 11.5% 27.4% 6.6% 0.4% 4.9% 2.2% Other fiction* 11.5% 4.3% Animations

Other entertainment* 4.4% Soap opera Quiz show Other (advertising, promo, etc.) Non-musical fiction (series, TV-film, etc.) 17.8% Series 3.5% Non-musical entertainment Music Reality show Sport News (political, economic) *TV-film, theatre broadcasr, literature 3.7% works’ performance, fiction for kids, * Talk-show, cabaret, entertainment magazin, Information Arts, science, culture other fiction circus-show, entertainment for kids Movies Religion

Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe ©2017 Copyright © Nielsen Audience Measurement 8 RECEPTION SHARE BY TYPOLOGY Q2/2018; The heaviest (3+ hours a day) internet users – 18+; Consolidated data

Movies – 17.5% Other – 20.6%

Reception share 0.1%

2.6% Other movies 6.1% 1.5% Insert, technical 0.2% 2.3% failure, other Crime/investigation/horror 0.1% Promo 17.5% 20.6% Romantic/adventure/western 14.2% 11.1% Teleshopping

Action, comedy, satire 4.6% Commercial

3.2% Non musical fiction – 25.6% 6.7%

25.6% 0.2% Non musical entertainment – 11.5% 8.8% 5.2% 1.5% Other fiction* 3.2% 11.5% Animations

Other entertainment* 4.1% Soap opera Other (advertising, promo, etc.) Non-musical fiction (series, TV-film, etc.) Quiz show 16.9% 3.2% Non-musical entertainment Music Series

Sport News (political, economic) *TV-film, theatre broadcasr, literature 4.2% Reality show works’ performance, fiction for kids, Information Arts, science, culture other fiction * Talk-show, cabaret, entertainment magazin, circus-show, entertainment for kids Movies Religion

Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe ©2017 Copyright © Nielsen Audience Measurement 9 AUDIENCE OF SPOTS Q2/2017 vs. Q2/2018; Total 4+; Consolidated

Q2 2017 27 557 Average daily number of broadcasted spots: Q2 2018 32 619

Average number of spots in break: Q2 2017 9.6

Q2 2018 10.1

Average daily number of viewers reached by spots: Q2 2017 6 067 thousand ind. Q2 2018 6 110 thousand ind.

Average daily spot-viewing time per person (minute): Q2 2017 29 Q2 2018 30

Q2 2017 104 Average daily number of spots viewed by an individual: Q2 2018 112

GRP CLASS Q2 2017 Q2 2018 1 BEER 18 911 29 278 2 CARBONATED DRINKS 13 615 13 498 3 PUDDING, SWEET DAIRY PRODUCT 15 378 12 627 4 CHOCOLATE BAR 9 519 10 662 5 PERFUME FOR MEN 4 638 9 067

6 COFFEE 5 982 7 491 7 WASHING POWDER/LIQUID 4 912 6 926 8 TOOTHPASTE 6 459 6 323 9 SHAMPOO 5 356 6 077 10 PAINT/LACQUER 4 945 6 008 11 DISHWASHING LIQUID 3 839 5 857 12 FRUIT JUICE 4 729 5 724 13 OTHER SWEETS 2 829 5 625 14 MINERAL WATER 3 949 5 279 15 YOGURT/KEFIR 6 493 4 910 16 SWEET BISCUIT/WAFFEL 3 678 4 603 17 CHEESE 4 459 4 419 18 ICE CREAM 3 988 4 336 19 BONBON 4 322 4 317 20 CHIPS 2 401 4 174

Period: Q2/2017 and Q2/2018 (1/April – 30/June) Daypart: total day (02-26h) Target groups : 2017: Total Individuals (Universe: 8 729 160 Cases: 2 532), 4-17 (Universe: 1 212 735 Cases: 335), 18-49 (Universe: 3 929 827 Cases: 1 147), 50+ (Universe: 3 586 598 Cases: 1 049); Daily 3+ hours of internet_18+ (Universe: 2 416 329 Cases: 702), Daily 1-2 hours of internet_18+ (Universe: 1 935 553 Cases: 557), Max. 1 hour of internet a day_18+ (Universe: 1 107 013 Cases: 320), No internet_18+ (Universe: 2 057 529 Cases: 618) 2018: Total Individuals (Universe 8 909 923 Cases: 2 585), 4-17 (Universe: 1 265 997 Cases: 348), 18-49 (Universe: 4 018 856 Cases: 1 170), 50+ (Universe: 3 625 070 Cases: 1 068); Daily 3+ hours of internet_18+ (Universe: 2 379 313 Cases: 683), Daily 1-2 hours of internet_18+ (Universe: 2 175 962 Cases: 629), Max. 1 hour of internet a day_18+ (Universe: 1 270 314 Cases: 372), No internet_18+ (Universe: 1 818 338 Cases: 553)

AVERAGE DAILY VIEWING TIME PER PERSON Period : Q2/2017 and Q2/2018 (1/April – 30/June) Channel : Total TV Változó: Live+Playback ATV (minute)

LIVE AND PLAYBACK TIME VIEWED Period : Q2/2018 (1/April – 30/June) Channel: Total TV Variables: Live + Playback ATV (minute), Playback %

SHARE OF THEMATIC CHANNEL GROUPS Period : Q2/2018 (1/April – 30/June) Channel groups: Lifestyle: DIGI Life, Fishing&Hunting, Fit HD, LICHI TV, LifeTv, Spektrum Home, TLC, Travel Channel, TV Paprika, Viasat Explorer; General entertainment: Comedy Central, Comedy Central Family, Cool, Duna TV, Duna World, Fem3, FixTV, Galaxy4, Humor+, Izaura TV, M3, PAX TV, Prime, RTL Gold, RTL Klub, RTL+, RTL II, RTL Spike, Sony Max, Sorozat+, Story4 (ex Story5), Super TV2, TV2, Viasat3, Viasat6, TV4 (ex Story4); Movie: AMC, AXN, DIGI Film, Film+, Film4, Filmbox, Film Café, Film Mánia, FOX, HBO, HBO2, HBO3, Mozi+, Paramount, Sony Movie Channel; Kids’ channels: Boomerang, Cartoon Network, Disney Channel, Kiwi TV, JimJam, M2, Megamax, Minimax, Nickelodeon, Nick JR; News: ATV, EchoTV, Euronews (magyar), HírTV, M1; Documentary: Animal Planet, CBS Reality, D1, Da Vinci, DIGI Animal World, DIGI World, Discovery Channel, Discovery Science, DoQ, History, ID, M5, National Geographic, Nat Geo Wild, OzoneTv, Spektrum, Viasat History, Viasat Nature; Sport: DIGI Sport 1, DIGI Sport 2, Eurosport, Eurosport2, Extreme Sport, M4 Sport, Spíler1 TV, Sport1, Sport2, Sport M; Music: H!t Music Channel, MTV Hungary, Music Channel, Muzsika TV, Sláger TV, Zenebutik; Other: foreign channels, other Hungarian channels, other TV-screen usage Variables: SHR% (Live + Playback data based on Live+Playback Total TV)

BROADCAST AND RECEPTION SHARE OF TYPOLOGY Period : Q2/2018 (1/April – 30/June) Channels: All channels measureod on program level by Nielsen - ATV, AXN, Cartoon Network, Comedy Central, Comedy Central Family, Cool, Discovery Channel, Disney Channel, Duna TV, Duna World, Fem3, Film+, Film4, FOX, Galaxy4, HírTV, History, Humor+, ID, Izaura TV, Kiwi TV, LICHI TV, M1, M2, M3, M4 Sport, M5, Mozi+, MTV Hungary, Muzsika TV, National Geographic, Nickelodeon, Nick JR, Paramount, Prime, RTL Gold, RTL+, RTL II, RTL Klub, RTL Spike, Sony Max, Sony Movie Channel, Sorozat+, Spíler1 TV, Sport1, Sport2, Story4 (ex Story5), Super TV2, Travel Channel, TLC, TV2, TV4 (ex Story4), Viasat3, Viasat6, Zenebutik Main items of ’Non musical entertainment’ typology: 1. Game; 2. Quiz show; 3. Entertainment magazine; 4. Talk-show; 5. Cabaret, satire; 6. Circus, show; 7. Reality show Variables : EST%, Consolidated RST%

FMCG TOP CLASSES & AUDIENCE OF SPOTS Period : Q2/2017 and Q2/2018 (1/April – 30/June) Channels: all channels in Nielsen Audience Measurement spot database in the given period Product : TV-spots categorized in the following sectors by Nielsen Audience Measurement: baby care, food, drinks and beverages, household products, beauty care Variables : Consolidated GRP

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Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media

and advertising clients with Total Audience measurement services across all devices where content — video,

audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population.

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