RA EB T I N E L G C

YEARS

O S F G L I N E S M E E T

CONNECTIONS + KNOWLEDGE = SUCCESS

OFFICIAL ONSITE PROGRAM

www.lesannual.org Featuring SPEAKERS & PANELISTS FROM: AbbVie BRAT ACACIA Research Group LLC L E I N E G Adobe Systems C Applied Materials ARM Ltd YEARS BP America University of California, Berkeley THE MEETING O S F G N California State Polytechnic L E T I S M E E University, Pomona THAT STARTED LES Canon Welcome to San Francisco and to the 50th LES Annual Meeting. Cardiovascular Institute More than 700 IP and licensing professionals are here today, and Celgene we’re so glad you joined us. Chevron Cisco Systems During the past several months, volunteers from the LES Annual Citrix Meeting Committee have worked diligently to develop a meeting ConocoPhillips that explores trends, cases and the latest innovations in IP, licensing Covidien and deal making. You’ll witness their hard work and commitment as DSM you attend the many sessions offered throughout the next few days. Eli Lilly The meeting content is organized into sector-specific workshops and ExxonMobil networking events so that you can connect with colleagues and topics Finjan Holdings of interest to you in: Freescale Semiconductor • Chemicals, Energy, Environmental and Materials General Patent Corporation • High Technology Gilead Sciences • Life Sciences Google Intel Corp. • Industry-University-Government Interface InterDigital • Valuation/Legal IPXI We are also featuring several “Hot Topics” sessions, plus special John Deere programming planned by the LES Silicon Valley Chapter. And, don’t JP Morgan Chase & Co. miss our very special 50th Annual Meeting Breakfast Celebration Lenovo October 6 at 7:30 am. Lonza Each year, the LES Annual Meeting is the greatest gathering of LOT Network experience and intellect in the licensing world. Your attendance Merck guarantees that you will walk away with new knowledge you can apply Microsoft Corporation immediately and a host of new contacts you can call upon in the future. MIT Nest Labs Thank you for joining us to celebrate this major milestone for LES. Novartis Here’s to the next 50 years of extraordinary meetings! Noven Pharmaceuticals Kevin Arst • Chair • 2014 Annual Meeting Pfizer Qatar Foundation Qualcomm Rambus THANK YOU TO THE LES 2014 Rockefeller University ANNUAL MEETING COMMITTEE Rockstar Intellectual Property Ruckus Wireless LES (USA & Canada) Meeting Chair Sanofi President Kevin Arst SAP Russell Levine Sony Committee Stanford University Shawn Ambwani Jim McCarthy STMicroelectronics Ben Armitage Ada Nielsen Sutro Mark Bloom Michael Samardzija Takeda Pharmaceutical Gary Fedorochko Chris Schulte Technicolor James House Craig Smith Velocys Heather Khassian VIA Licensing The LES 2014 Annual Meeting: shaping the future of IP and licensing.

GENERAL INFORMATION: LES Annual Meeting Wi-Fi Available Hotel Information In all Meeting Rooms! Official Hotel Complimentary Wi-Fi will be available in all Marriott Marquis LES meeting rooms throughout the hotel. 780 Mission Street Use Wi-Fi Access Code: LES2014AM San Francisco, CA 94103 (case sensitive). Phone: (415) 896-1600 Sponsored by:

Access Your Digital Tote! Get Acquainted at the New Members’ Visit www.lesannual.org/digitaltote for speaker and First-Time Attendees’ Orientation presentations, attendee lists and links to valuable and Reception white papers, articles, special promotions and All new members and first-time Annual Meeting information generously supplied by our Annual attendees are invited to attend a special reception Meeting sponsors. on Sunday, October 5, from 5:00 pm – 6:00 pm at The View Lounge located on the hotel’s 39th floor. Come mingle with LES leaders, meet new contacts Emergency Procedures and get ready for the official Welcome Reception, In case of a life threatening emergency, please call which starts at 6:30 pm. 911 from any landline or cell phone, or use a hotel house phone to reach a hotel operator. In case of a non-life threatening emergency, please call the Networking Reception at hotel operator from any house phone. In the event City View at Metreon of a hotel-wide emergency, please listen carefully Join us on Monday, October 6 from 6:30 pm – to the PA announcement. Do not take elevators 8:00 pm at City View at Metreon to network with your and follow all instructions given. To view the hotel’s LES colleagues. Please display your LES 2014 Annual comprehensive emergency plan, please visit the Meeting badge for admittance to the reception. LES Annual Meeting website at www.lesannual.org and click on “Hotel” under the “About” section. City View at Metreon • 135 4th Street From the hotel’s back exit behind the Atrium’s Nearest Hospital Mission Grille (follow the LES signage): St. Francis Memorial Hospital • T o access the hotel’s back exit, pass the “High- 1150 Bush Street Rise” bank of elevators and pass through the San Francisco, CA 94109 solid double doors. Main Phone: (415) 353-6000 • At the double-glass doors, exit onto the Distance: 1.45 miles from hotel restaurant-centric mall (Yerba Buena Lane), making a right toward Mission Street. Nearest Pharmacy • Cr oss over Mission Street and walk straight Walgreens toward Yerba Buena Gardens. 825 Market Street • Y ou will be entering the Metreon’s back entrance San Francisco, CA 94103 through the double-glass doors on your right. (corner of Market and 3rd Street) • T ake the elevators or escalator to the 4th Floor. Distance: 0.2 miles from hotel 24-hour Walgreens 498 Castro Street LES Networking Lounge San Francisco, CA 94114 Stop by the LES Lounge to connect with new (at Castro and 18th Street) and old colleagues or just relax and have a cup Distance: 3.2 miles from hotel of coffee. Juniper Room on the Golden Gate Ballroom Level. Sponsored by:

www.lesannual.org 1 The LES 2014 Annual Meeting: shaping the future of IP and licensing.

Ticket Sales (Industry Sector Offsite Events) Sector Event tickets for pre-registered attendees are included in your registration packets. Additional tickets for each event (subject to availability) will be sold at the LES Registration Desk located at Enhance your Meeting North Registration on the Yerba Buena Ballroom Experience with the Level until 12:00 pm, Tuesday, October 7. Walking Mobile App! directions to each venue can be picked up at the LES Registration Desk. See the detailed schedule Available for the iPhone, for offsite venues and times. iPad, Android, mobile web and desktop.

Evaluation Forms ⊲ Attendee and Speaker Profiles: See who’s here We value your opinion! Please let LES know how and the content they’ve posted. we are doing by completing the event evaluation, ⊲ Agenda: Build your own schedule of events and which will be emailed to you after the meeting. maximize your time in San Francisco. ⊲ One-on-One Meetings: Schedule and manage all your meetings, from set-up to final details. Electronic Devices ⊲ Business Card Exchange: Create a business As a courtesy to speakers and meeting attendees, card that can be easily shared with other please set all electronic devices to silent mode attendees. during educational sessions. If you must use your ⊲ Social Feed: Check out the private social feed cell phone, please step outside the room and away for the meeting. Post comments and more. from meeting room doors so you do not disturb ⊲ Meeting News: Keep up-to-date on all the fellow members. events taking place at the meeting so you are constantly “in the know.”

Presentations If you have not signed into the App, you can All speakers have been requested to provide access the secure content by entering the presentations for attendees’ use prior to the username and password that was sent to you meeting. Speaker presentations provided to from [email protected] after you registered. LES are posted in the Digital Tote Bag at www.lesannual.org/digitaltote and in the Mobile Forgot your Log in? Click the “Retrieve Login App. Any additional Digital Tote presentations Credentials” link on the sign-in page of the app received by LES will be posted on the website or visit the LES Annual Meeting Registration Desk, and the Mobile App following the Annual Meeting. (North Registration, Yerba Buena Ballroom Level) If you do not find the presentation you are looking for assistance. Available for the iPhone, iPad, for, please email [email protected]. Android, mobile web and desktop.

LES Registration Hours About LES For nearly 50 years, LES has been the leading Sunday, September 5 association for intellectual property, technology 7:30 am – 7:30 pm and business development professionals to achieve professional and personal success. Whether you Monday, September 6 are new to licensing or an experienced licensing 7:30 am – 5:30 pm executive, LES is your professional home. LES is a welcoming business community that empowers, Tuesday, September 7 connects and celebrates IP professionals through education, best practices, networking, participation 7:30 am – 5:30 pm and mentoring.

Wednesday, September 8 7:30 am – 3:30 pm Industry Sector “Meet Ups” Get connected with your colleagues on Sunday, October 5, 4:30 pm – 5:30 pm at the popular Industry Sector “Meet Ups.” This is a great way to kick-off the meeting and build new relationships that could last a lifetime. Salons 7 & 8 Foyer, Yerba Buena Ballroom Level

2 The LES 2014 Annual Meeting: shaping the future of IP and licensing.

Get Involved with LES and Make an Impact Today!

There are many volunteer opportunities at LES. Whether you’re looking for a project-specific activity or a leadership “LES has always been position, LES has a place for you. Areas of important to me—education opportunity include: in the early years, mid-career ⊲ Chapter roles ⊲ Writing articles for Insights teaching opportunities and ⊲ Meeting content a leadership experience ⊲ CLP that allows me to give back ⊲ Sectors & Committees ⊲ LES Foundation to the profession.” – Michael Lasinski, Managing Volunteering is a great way to support LES and the IP community, raise your Director & CEO, 284 Partners, profile and hone your leadership skills. Member Since 1996. Stop by the registration desk for more information!

Licensing Executives Society (U.S.A. and Canada), Inc. is registered with the National Association of State Boards of Accountancy (NASBA), as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417, www.NASBA.org.

MEDIA PARTNERS

OFFICIAL STRATEGIC MEDIA PARTNER

MEDIA PARTNERS

IP PrLIFESCIENCES o

luxresearch

SUPPORTING ORGANIZATIONS AIPLA

www.lesannual.org 3 Refer to the Mobile App for up-to-date SCHEDULE-AT-A-GLANCE schedule and program information.

Sunday, October 5 7:30 am – 7:30 pm Registration North Registration, Yerba Buena Ballroom Level 8:00 am – 5:00 pm IP Business Basics 100 (Additional fee) Salons 5 & 6, Yerba Buena Ballroom Level 2:00 pm – 5:00 pm Education Workshops (Space limited; pre-registration required.) Golden Gate C1–C3, Golden Gate Ballroom Level 4:30 pm – 5:30 pm Industry Sector “Meet Ups” Salons 7 & 8 Foyer, Yerba Buena Ballroom Level 5:00 pm – 6:00 pm New Members’ and First-Time Attendees’ Orientation and Reception The View Lounge, 39th Floor 6:30 pm – 8:00 pm Welcome Reception Salon 9, Yerba Buena Ballroom Level Sponsored by Conversant IP Management

Monday, October 6 7:30 am – 5:30 pm Registration North Registration, Yerba Buena Ballroom Level 7:30 am – 8:45 am LES’ 50th Annual Meeting Breakfast Celebration, Welcome and Opening Remarks by Russell E. Levine, LES President (2013–2014) Salons 7 & 8 Foyer, Yerba Buena Ballroom Level Sponsored by Betts Patterson & Mines 8:00 am – 5:00 pm Sponsor Exhibits Golden Gate Ballroom Level 8:00 am – 5:00 pm LES Networking Lounge Juniper Room, Golden Gate Ballroom Level Sponsored by Google 8:00 am – 5:30 pm One-on-One Networking Appointments Nob Hill A & B, Yerba Buena Ballroom Level 9:00 am – 10:15 am Sector-Specific Mini-Plenary Sessions Moderated by LES Past Presidents (See detailed schedule for various locations.) 10:00 am – 11:00 am LES Strategy for Branding & Marketing Subcommittee Meeting, Pacific A, Level 4 10:15 am – 11:00 am Networking Break Golden Gate Foyer, Golden Gate Ballroom Level Sponsored by EisnerAmper 11:00 am – 12:00 pm Q&A for HTS Titans of Licensing Panel Golden Gate A, Golden Gate Ballroom Level 11:00 am – 12:15 pm Workshop Session I and Extended Networking Opportunities (See detailed schedule for various locations.) 12:15 pm – 2:00 pm Luncheon & Keynote Address by Andrea Ingram Salons 7 & 8, Yerba Buena Ballroom Level (See page 12 for info.) Sponsored by PricewaterhouseCoopers 2:00 pm – 5:00 pm Train-the-Trainer Pacific H, Level 4 2:15 pm – 3:30 pm Workshop Session II (See detailed schedule for various locations.) 3:30 pm – 4:15 pm Networking Break Golden Gate Foyer, Golden Gate Ballroom Level Sponsored by European Patent Office (EPO) 4:00 pm – 5:00 pm Young Members Congress (YMC) Speed Networking Event Pacific J, Level 4 4:15 pm – 5:30 pm Workshop Session III (See detailed schedule for various locations.) 5:00 pm – 6:00 pm LES Foundation Reception Mission Grille, Level 2 5:30 pm – 6:30 pm Emerging Enterprises Committee Reception Jillian’s at Metreon (See detailed schedule for address.) Sponsored by STLGip and LES Silicone Valley Chapter 6:30 pm – 8:00 pm Networking Reception City View at Metreon (See General Information on page 1 for address and walking directions.) 8:00 pm YMC Reception LuLu Restaurant (See detailed schedule for address.) Co-sponsored by Bardehle Pagenberg and Husch Blackwell

Explore LES’ Sector-Specific CEEM Chemicals, Energy, Environmental, and Materials Workshops & Networking CP Consumer Products Design the schedule that meets your interest HTS High Technology and professional focus with programs open to all attendees. Also note sessions IUGI Industry-University-Government Interface organized under Hot Topic, Valuation/Legal and Silicon Valley Chapter headings. LSS Life Sciences

4 Tuesday, October 7 7:30 am – 5:30 pm Registration North Registration, Yerba Buena Ballroom Level 7:30 am – 8:30 am Women in Licensing Breakfast Club Room, Level 2 Sponsored by Asia IP Exchange 7:30 am – 8:45 am Networking Buffet Breakfast Salons 7 & 8 Foyer, Yerba Buena Ballroom Level Sponsored by Dolcera 8:00 am – 5:00 pm LES Networking Lounge Juniper Room, Golden Gate Ballroom Level Sponsored by Google 8:00 am – 5:30 pm Sponsor Exhibits Golden Gate Ballroom Level 8:00 am – 5:30 pm One-on-One Networking Appointments Nob Hill A & B, Yerba Buena Ballroom Level 8:45 am – 10:00 am Workshop Session IV (See detailed schedule for various locations.) 9:00 am – 10:00 am Chapter Leaders Workshop Willow Room, Golden Gate Ballroom Level 10:00 am – 10:45 am Networking Break Golden Gate Foyer, Golden Gate Ballroom Level Sponsored by Okayama University 10:45 am – 12:00 pm Workshop Session V (See detailed schedule for various locations.) 12:00 pm – 1:45 pm Frank Barnes’ Mentoring Award and Keynote Address by Quentin Hardy Salons 7 & 8, Yerba Buena Ballroom Level (See page 19 for info.) 2:00 pm – 3:15 pm Workshop Session VI (See detailed schedule for various locations.) 3:15 pm – 4:00 pm Networking Break Golden Gate Foyer, Golden Gate Ballroom Level Sponsored by SOAProjects 4:00 pm – 5:30 pm Industry Sector Business Meetings (See detailed schedule for various locations.) 5:30 pm – 6:00 pm Industry Sector Networking Receptions (See detailed schedule for various locations.) High Tech Networking Reception Sponsored by Kenyon & Kenyon Evening Optional Industry Sector Offsite Events (See detailed schedule for venues and times.) High Tech Offsite Event sponsored by InvotexIP; Life Sciences Offsite Event sponsored by GRA

Wednesday, October 8 7:30 am – 3:30 pm Registration North Registration, Yerba Buena Ballroom Level 7:30 am – 8:30 am Chapter Leaders Breakfast Golden Gate C3, Golden Gate Ballroom Level 7:30 am – 8:30 am Networking Buffet Breakfast Salons 7 & 8 Foyer, Yerba Buena Ballroom Level Sponsored by Nix Patterson & Roach 8:00 am – 2:00 pm LES Networking Lounge Juniper Room, Golden Gate Ballroom Level Sponsored by Google 8:00 am – 3:00 pm One-on-One Networking Appointments Nob Hill A & B, Yerba Buena Ballroom Level 8:00 am – 4:00 pm Sponsor Exhibits Golden Gate Ballroom Level 8:30 am – 9:15 am LES Business Meeting & Incoming President’s Address by Pamela Demain, Incoming LES President (2014–2015) Salons 7 & 8, Yerba Buena Ballroom Level 9:15 am – 10:15 am 2014 Deals of Distinction Awards Salons 7 & 8, Yerba Buena Ballroom Level 10:15 am – 11:00 am Networking Break Golden Gate Foyer, Golden Gate Ballroom Level 10:15 am – 11:00 am CEEM Deals of Distinction Winner Q&A Willow Room, Golden Gate Ballroom Level 11:00 am – 12:15 pm Workshop Session VII (See detailed schedule for various locations.) 12:15 pm – 1:30 pm Sector Luncheons (See detailed schedule for various locations.) High Tech Lunch Sponsored by Fitzpatrick, Cella, Harper & Scinto 12:15 pm – 1:30 pm Networking Lunch Salons 7 & 8, Yerba Buena Ballroom Level 1:45 pm – 3:00 pm Workshop Session VIII (See detailed schedule for various locations.) 3:00 pm – 4:00 pm Closing Wine Reception Golden Gate Foyer, Golden Gate Ballroom Level

www.lesannual.org 5 Experience the Networking, Learning & Value of the

SECTOR-SPECIFIC WORKSHOPS Meet colleagues who really understand your goals, challenges, and opportunities at sector-specific sessions and workshops led by some of the top dealmakers in the industry. You’ll earn CLE, CLP and CPE credits to maintain credibility and keep up with industry trends and standards.

CEEM • University-Industry Collaborative Research • Lessons from the Titans of Licensing Awards: Where the ”Rubber Meets the Road” • Lessons Learned from Doing Deals: The Good, • Developing a Cultural Bridge into a Knowledge- the Bad and the Ugly Based Economy: The World of Research, Intellectual Property and Licensing as it is • Beyond CDAs: Alternatives to Protecting Evolving in Some Eastern European and Middle Confidential Information When Doing Deals Eastern Countries • Closing Global Deals While Dealing with the • So You Want to Create a New Technology Cultural Divides Transfer Office: Where Do You Start? • Predicting Trends in Renewables to the Benefit • Titans of Licensing of Licensing Programs • V aluation for Making Strategic Business Decisions • How to Protect Trade Secrets Internally Life Sciences • Transformative Co-Opetition Deals to Accelerate Innovation Consumer Products • Due Diligence Best Practices: What is NOT on • Mobile and Consumer Electronics Licensing Your Checklist • From Connected Homes to Smart Cars: • Divide and Conquer: Licensing Strategies Consumer Applications of the Internet of Among Multiple Partners Around the World Things (IoT) • Deal Terms: Do You Really Know What’s Happening in Your Therapeutic or Geographic High Technology Markets? LES/LESI Global Life Sciences Royalty • Software Patents in Light of Alice Corp. Case Rate and Deal Terms Survey 2014 • A Year After the GAO NPE Litigation Report: • Partnering Prenuptials: Assessing Value and Its Impact on IP Industry and the Future of NPE Translating Priorities into Deal Terms Litigation • Bigger and Better or Bolt-on: Perspectives • Semiconductor Licensing in the Age of China from Big Pharma and IoT • Termination or Restructuring of a Collaboration • Patent Licensing in Nanotech • Titans of Licensing • 2014 LES High Tech Sector Royalty Rate & Deal Terms Survey: Preliminary Analysis and Results V aluaTION/Legal • High Tech Sector Deal of Distinction Deep Dive • The Primary Challenges to Monetizing Patents Analysis: Understanding the Google (Motorola in Today’s Business, Legal and Regulatory Mobility) PC and Smartphone Deal with Lenovo Environment • Options for Dealing with NPEs and • LESI IP Valuation Committee Study on Royalty Anticipated Risks Rates & Deal Structures • Titans of Licensing • Being FRAND-ly: Recent Developments and Strategies for Licensing and Litigating IUGI Standardized Technologies • AUTM-Sponsored Workshop • Finding the Value of IP in a Public Company Model • Technology Transfer Around the World: A Global Survey of Laws and Practices • Top 10 Court Decisions of 2014 Affecting Licensing • Software Patents & Licensing: Today’s Dramatically Changed Landscape • Who Wins When Loser Pays? The Impact on Litigation Incentives and Patent Value • W omen in Licensing: Negotiating Relationships, Domestic and Abroad • Updates in European Practice—How Changes in Procedures at the EPO are Impacting Patent • Research and Academia: What to Do If Your IP Practitioners and Licensing Professionals is Being Infringed • Titans of Licensing

6 LES Meeting That’s Been 50 Years in the Making.

Hot Topics • LES Standards • Financial Services—Emerging IP Issues KEYNOTE SPEAKERS • Inter Partes Review Proceedings: Is it Helping Monday, October 6 or Hurting Innovation and the IP Industry? 12:15 pm – 2:00 pm • Cloud Computing: How is its Emergence Salons 7 & 8, Yerba Buena Ballroom Level Affecting Licensing? Building the Foundation for • Public IP Companies—Industry Impact and Business Models Inventions and Inventors of the • Alternative Dispute Resolution—How Effective Future—How Do We Inspire Our is it and What are the Options? Kids to Achieve Their Full Potential • From Licensing to Community: Utilizing in Science, Technology, Medicine Cross-Licensing to Create a Broad-Based and Engineering? Patent Non-Aggression Culture Andrea Ingram, Vice • Foundational Changes in the Biopharmaceutical President, Education, Museum and Healthcare Macro Environments…and the of Science and Industry, Impacts on Licensing & Business Development Home of The Center for • Titans of Licensing the Advancement of Science Education SILICON VALLEY CHAPTER • Silicon Valley Successful Deal Strategies: Behind the Closed Door Tuesday, October 7 • A View from the Top—IP Strategies from 12:00 pm – 1:45 pm Silicon Valley’s Largest Companies Salons 7 & 8, Yerba Buena Ballroom Level • How the Internet of Things is Doctoring a Price and Value in the New Change in Healthcare Technology Landscape • Video Game Licensing Quentin Hardy, Deputy Technology Editor for The New York Times will TOP 10 COURT DECISIONS share his insights regarding An annual LES Annual Meeting “not to key elements of a new IP be missed” highlight is the Top 10 Court and data-driven ecosystem. Decisions of the Year Affecting Licensing, always a popular event. See page 20 for details.

www.lesannual.org 7 REGISTER TODAY! Best Practices in Licensing: Developing, Negotiating & Executing Transactions NOVEMBER 17–18, 2014, CHICAGO

Join LES U.S.A. and Canada as internationally recognized legal and corporate experts share insights on how to successfully identify, evaluate and execute licensing and acquisition opportunities aligned with your company’s strategic vision.

At Best Practices in Licensing, you will learn to: • Master the fundamentals of patents, copyrights, trademarks and trade secrets • Establish material terms of a license agreement • S tructure critical financial terms and considerations • L everage arbitration and alternative dispute resolution • Understand key legal issues and trends to be more effective in your transactions …all while growing your network of IP & licensing professionals!

Register by Nov. 3 and save $100!

www.lesusacanada.org/bestpractices

8 Experience the Networking, Learning & Value of the LES Meeting That’s Been 50 Years in the Making.

Refer to the Mobile App for up-to-date schedule and program information. Workshop #2: Intellectual Asset (IA) Management Strategies—Knowledge Sunday, October 5 and Insights Create Value 7:30 am – 7:30 pm Golden Gate C1, Golden Gate Ballroom Level Registration This workshop will concentrate on the importance North Registration, Yerba Buena Ballroom Level of aligning an organization’s IA and business/ organization strategies. We will present tools and business “speak” you can use to initiate and drive 8:00 am – 5:00 pm an IA strategy discussion with your leadership and IP Business Basics 100 (Requires additional fee.) colleagues. Our discussions will center around the use Salons 5 & 6, Yerba Buena Ballroom Level of The Intellectual Asset Management Model Process. This new course provides you with knowledge to The presentation will be followed by an interactive become a more informed consumer of legal, business group exercise in which a mock case study will be and valuation issues around IP deals. Whether it is used to prepare for a licensing negotiation. The a trademark, international brand, copyright, patent, exercise will include preparing an IA inventory, IA gap know-how, trade secrets or a combination, recent analysis and developing the key strategic objectives transactions and auctions have confirmed the value of IP to take into the negotiation. in commercial transactions. Speakers: Bob Payne, CLP, President, IP Licensing After a small group exercise around trademarks, Advisors, LLC and John Somich, CLP, Intellectual Asset copyrights and brands, you will learn about a real Strategist, BP America licensing deal through a publicly available license agreement. What is being licensed? For how long? What is the value in the deal? What does each party have to do Workshop #3: Case Study—Winning once the deal is signed? Instructors will also lead you in Negotiations Through Practice discussions about term sheets; drivers of value in deals; Golden Gate C3, Golden Gate Ballroom Level elements of intellectual asset strategy; non-disclosure Join us for a hands-on opportunity to discuss and agreements; invention disclosures; patents and more. negotiate terms of a licensing case study. We’ll begin Speakers: Pamela Cox, Partner, Chair IP Transactions, Gerstein the workshop with an introduction to negotiation & Borun LLP; Patrick Gattari, Partner, McDonnell Boehnen principles and a sample term sheet. You will be divided Hulbert & Berghoff LLP and Ada Nielsen, CEO, Foodexus LLC into licensee and licensor teams for an interactive negotiation exercise and provided with both public and confidential information for your role play. 2:00 pm – 5:00 pm At the end of the workshop, teams report their Education Workshops results and how and why they reached them. This Choose from three education pre-meeting workshop will help you recognize and practice sessions—each three hours in duration. Annual elements of a successful negotiation. Meeting registration is required to participate in Speaker: Jonathan Hance, Associate, Bracewell & Giuliani these optional continuing education programs. Active participation in case studies and class examples, as well as networking with and learning 4:30 pm – 5:30 pm from other professionals attending are highlights of these sessions. Industry Sector “Meet Ups” Salons 7 & 8 Foyer, Yerba Buena Ballroom Level Limited seating is available. Pre-registration is required.

Workshop #1: Valuation Techniques 5:00 pm – 6:00 pm for Early Stage Technology New Members’ and First-Time Attendees’ Orientation and Reception Golden Gate C2, Golden Gate Ballrooom Level The View Lounge, 39th Floor This interactive educational workshop will help attendees learn how financial modeling techniques such as probability tree and Monte Carlo analyses 6:30 pm – 8:00 pm can be deployed in concert with traditional valuation Welcome Reception approaches (e.g., discounted cash flow and Salon 9, Yerba Buena Ballroom Level guideline transaction approaches) in order to better define, capture, and assess certain risks inherent in Sponsored by: early stage technology licensing. Through a combination of case studies based on actual licensing transactions, demonstrations of modeling techniques, and facilitated group discussions, this workshop will help licensing executives learn how the careful use of these tools can simultaneously improve the quality of their CEEM Chemicals/Energy/Environmental/Materials valuation models; the communications among their transaction team members; and the outcomes of CP Consumer Products HTS High Tech their negotiations. Attendees will be asked to share their experience, expertise, and questions. HT Hot Topic IUGI IUGI Speakers: Bob Goldman, Principal, Charles River L Legal LSS Life Sciences Associates (CRA) and Chris Schulte, CLP, Director, 284 Partners SVC Silicon Valley Chapter VAL Valuation

www.lesannual.org 9 Monday, October 6 TITANS OF LICENSING 7:30 am – 5:30 pm Hear expert observations and insights from Registration the distinguished Titans of Licensing panels North Registration, Yerba Buena Ballroom Level moderated by LES past presidents. Then attend another workshop or participate 7:30 am – 8:45 am in extended sector-specific networking LES’ 50th Annual Meeting Breakfast opportunities and discuss issues raised Celebration during their presentation. Salons 7 & 8 Foyer, Yerba Buena Ballroom Level Welcome and Opening Remarks: Russell E. Levine, LES President (2013–2014) Sponsored by: ⊲ Mini-Plenary Sessions 9:00 am – 10:15 am CEEM Titans of Licensing 8:00 am – 9:00 am Salons 4–6, Yerba Buena Ballroom Level LESI Life Sciences Committee Meeting Moderated by Past President Ada Nielsen, Pacific A, Level 4 CEO, Foodexus LLC Join CEEM Sector insiders for a session aptly titled 8:00 am – 5:00 pm “Getting the Deal Done Without Spilling the Beans— Sponsor Exhibits and Then Making the Deal Work Without Losing Control of the Secret Sauce.” Golden Gate Ballroom Level Speakers: Nicholas Leach, Chief Intellectual Property Counsel, Chevron; Laura Silva, Director, IP Legal and Licensing, Velocys 8:00 am – 5:00 pm and David Steffes, Senior Director, Intellectual Property, LES Networking Lounge North America, DSM Juniper Room, Golden Gate Ballroom Level HT Titans of Licensing Sponsored by Salons 1–3, Yerba Buena Ballroom Level Moderated by Past President Jim Sobieraj, 8:00 am – 5:00 pm President, Brinks Gilson & Lione CLP Board Meeting In July of 2014, Asana, Canon, Dropbox, Google, Pacific I, Level 4 Newegg and SAP announced the formation of the License on Transfer (LOT) Network, a cooperative patent- 8:00 am – 5:30 pm licensing agreement aimed at mitigating patent assertion One-on-One Networking Appointments entity litigation and the growing practice of patent Nob Hill A & B, Yerba Buena Ballroom Level privateering. Join LOT Network insiders who share their unique perspectives on formation of the LOT Network Thirty-minute meetings by appointment only. and its impact on the IP eco-system. Make appointments by using the Mobile App. Speakers: Keith Bergelt, CEO, Open Invention Network; Joe Fitzgerald, Vice President, Legal, Pure Storage, (Director of the LOT Network); Chip Lutton, Vice President and General Counsel, Nest Labs (prior to its purchase by Google in 2014), Former Chief Patent Counsel, Apple, (Executive Director of the LOT Network); Heather Meeker, Partner, O’Melveny & Myers LLP (Advisory Board Member of the LOT Network); Kevin Prey, IP Counsel, SAP SE (Director of the LOT Network) and Rodger Sadler, Senior Patent Litigation Counsel, Canon U.S.A., Inc. (Advisory Board Member of the LOT Network)

HTS Titans of Licensing Golden Gate A, Golden Gate Ballroom Level Moderated by Past President Tanya Moore, General Manager, Microsoft Business Solutions Join us for a moderated discussion with leaders of IP (in all forms) licensing, alliances and litigation at Adobe, Microsoft, Qualcomm, SAS, Sony and UTC. Among other topics, our panelists will weigh in on current challenges facing their organizations and industries, recent events making waves around the high-tech licensing community, and their expectations for hot topics in 2015. Speakers: Toshimoto Mitomo, Executive Vice President, Intellectual Property and Entrepreneurship & Innovation, Sony Corporation of America; Nick Psyhogeos, General Manager and Associate General Counsel, Microsoft; Dana Rao, Vice President, Intellectual Property and Litigation, Adobe Systems; Eric Reifschneider, Senior Vice President and General Manager, Qualcomm Technology Licensing; Kelly Romano, Vice President, Business Development, United Technologies Corporation and Scott Van Valkenburgh, Senior Director, Global Alliance and Channels, SAS Institute

10 LSS IUGI Titans of Licensing Golden Gate B, Golden Gate Ballroom Level 11:00 am – 12:15 pm Co-Moderated by Past LES Presidents Kathleen ⊲ WORKSHOP SESSION I Denis, Associate Vice President, The Rockefeller CEEM Lessons from the Titans of University and Tom Picone, Ph.D., Former Vice Licensing President, Schering Plough Salons 4–6, Yerba Buena Ballroom Level This panel will discuss new paradigms of drug development, including where innovation will come Attendees will use the Mini-Plenary Session as the from in the future and who will finance it. catalyst for moderated roundtable discussions of best practices, lessons learned, stories and tales. Speakers: Darren Carroll, Vice President, Corporate Business Ada Nielsen and other trained LES volunteers will Development, Eli Lilly; George Golumbeski, Sr. Vice President, facilitate the roundtable discussions. Business Development, Celgene and Katharine Ku, Director, Office Technology Licensing, Stanford University Moderator: Ada Nielsen, CEO, Foodexus LLC

VAL Titans of Licensing LSS Transformative Co-Opetition Golden Gate C2, Golden Gate Ballroom Level Deals to Accelerate Innovation Moderated by Past President Michael Lasinski, Golden Gate B, Golden Gate Ballroom Level CEO and Managing Director, 284 Partners This interactive workshop will provide insights into unique hybrid/co-opetition deals that will shave Join us for a lively discussion of the key factors and several years and hundreds of millions of dollars transactions that are currently shaping the world of off the current process for win-win outcomes. intellectual property valuation. Our panelists will discuss Lessons learned will be valuable when negotiating critical transactions that have shaped how organizations increasingly complex biopharma deal structures. have approached patent sales; litigation; how to best address patent stacking and FRAND issues in licensing Deals featured include: I-SPY 2, managed by the and litigation, and the current state of patent portfolios Biomarkers Consortium, a public/private partnership that once were “on the market” and are now being of the non-profit Foundation of NIH (FNIH) and licensed. The panel will also offer their thoughts and industry, simultaneously test compounds for answer your questions regarding how the patent neoadjuvant breast cancer in 8 different biomarker- transaction and licensing marketplace will continue to defined subgroups. grow in the years ahead. NIH innovative collaboration with 10 rival companies, Speakers: Ann Armstrong, Vice President, Legal and nonprofit groups and research foundations will Corporate Affairs, Associate General Counsel, Director, share data, blood samples and tissue specimens in Intellectual Property Standards Group, Intel Corp.; Andrew an ambitious collaboration designed to accelerate Ramer, Managing Director, Intellectual Property Division, the discovery of ground-breaking therapies for Cantor Fitzgerald and John Veschi, CEO, Rockstar Alzheimer’s, type 2 diabetes, rheumatoid arthritis Intellectual Property and lupus. Join us to explore how co-opetition in the pre- 10:00 am – 11:00 am competitive space can accelerate your innovative deals. LES Strategy for Branding & Marketing Subcommittee Meeting Moderator: Ruth Plager, ZenithBIO LLC Pacific A, Level 4 Speakers: Laura A. Brege, CEO, Nodality, Inc.; Jeffrey D. Jonker, Senior Vice President, Corporate and Business Development, Theravance; Margi McLoughlin, Ph.D., 10:15 am – 11:00 am Executive Director in Worldwide Business Development, Networking Break Pfizer, Inc. and William (Bill) J. Newell, CEO, Sutro Golden Gate Foyer, Golden Gate Ballroom Level Biopharma, Inc. Sponsored by: IUGI AUTM Sponsored Workshop Golden Gate C1, Golden Gate Ballroom Level 10:15 am – 12:15 pm LES is excited to welcome our partners in licensing Extended Networking Opportunities from the Association of University Technology Golden Gate Foyer, Golden Gate Ballroom Level Managers (AUTM) for a session organized by AUTM President Jane Muir, RTTP, Director, 11:00 am – 12:00 pm University of Florida. Q&A for HTS Titans of Licensing Panel Speakers: AUTM representatives to be announced. Golden Gate A, Golden Gate Ballroom Level

CEEM Chemicals/Energy/Environmental/Materials CP Consumer Products HTS High Tech

HT Hot Topic IUGI IUGI L Legal LSS Life Sciences SVC Silicon Valley Chapter VAL Valuation www.lesannual.org 11 HT LES Standards ⊲ WORKSHOP SESSION II Salons 1–3, Yerba Buena Ballroom Level 2:15 pm – 3:30 pm The LES USA and Canada board is considering CEEM Lessons Learned From Doing Deals: launching a pilot program in early 2015 on standards development. The areas of IP transactions, IP The Good, the Bad, and the Ugly management, and IP-based financial products are Salons 4–6, Yerba Buena Ballroom Level being considered. Come hear key IP leaders share In doing deals, we have all done things that we their perspectives on whether such an expansion of have regretted and have lessons we wish we could LES scope would be valuable, and if so, what areas share. This workshop will facilitate sharing of all may be considered the low-hanging fruit. of those lessons and ugly truths so that we can For further information on LES Standards, please learn from each other’s successes and not so great visit www.lesusacanada.org/standards. moments in licensing. Moderators: Bill Elkington, Senior Director, IP Moderator: Tim Kinn, Intellectual Property and Management, Rockwell Collins and Kimberly Licensing Associate, ExxonMobil Upstream Research Chotkowski, IP Executive, Brandywine Ventures Company Speakers: Greg Kisor, Chief Technologist, Global Licensing, Intellectual Ventures; Craig Moss, COO, CP Mobile and Consumer Electronics CREATe.org; Charles (Chip) D. Murray, Global Managing Director, DuPont Intellectual Assets & Licensing; Jim Licensing Trueman, Managing Director, OceanTomo and David Golden Gate C3, Golden Gate Ballroom Level Wright, Patent CTO, Cypress Semiconductor This workshop will focus on licensing issues facing IP leaders in the mobile and consumer electronics industry. Attendees will learn from the panelists about 12:15 pm – 2:00 pm the challenges facing those looking to establish a ⊲ Luncheon & Keynote licensing department within a company, as well as obstacles encountered when attempting to license Building the Foundation for Inventions technology, including both in-licensing and out- and Inventors of the Future—How Do licensing. The panelists will provide the attendees We Inspire Our Kids to Achieve Their Full with a look into real-world licensing issues facing Potential in Science, Technology, Medicine mobile and consumer electronics companies today. and Engineering? Moderator: Jerald Meyer, Member, Management Salons 7 & 8, Yerba Buena Ballroom Level Committee, Nath, Goldberg & Meyer Introduction of Speaker: Russell E. Levine, Speakers: Gerard Pannekoek, President & CEO, IPXI LES President (2013–2014) Holdings; Roger Ross, President, VIA Licensing; Boris Teksler, President, Technology Group, SEVP, Technicolor Keynote: Andrea Ingram, Vice President, Education, and Peter Toto, Senior Vice President, IP, Sony Museum of Science and Industry, Home of the Center Corporation of America for the Advancement of Science Education Please remember to invite your accompanying persons to this luncheon. IUGI Technology Transfer Around the Sponsored by: World: A Global Survey of Laws and Practices Golden Gate C1, Golden Gate Ballroom Level 2:00 pm – 5:00 pm Universities, government labs and non-profit institutes Train-the-Trainer around the world may be at the forefront of a field of technology, or occupy a key niche in a complex field. Pacific H, Level 4 But how does a business secure the rights it needs, Are you interested in teaching the IP & Licensing Basics in unfamiliar legal, regulatory and cultural territory? (formerly PDS 100) for your local chapter or at LES This workshop will explore best practices and useful meetings? Now is your chance. LES (USA & Canada) is tips for engaging with universities, government labs currently recruiting instructors. To be eligible, you will and non-profit institutes outside North America, with need to take the IP & Licensing Basics and attend the half speakers from Australia, Singapore and Germany day Train-the-Trainer (TTT) workshop. sharing their expertise and experience. Speakers: Louise Levien, Senior Planning Associate, Moderator: Rob McInnes, Partner, DibbsBarker ExxonMobil Upstream Research Company; Susan Stoddard, (Sydney, Australia) Ph.D., CLP, Senior Technology Licensing Manager, Mayo Clinic and Jeffrey S. Whittle, Partner and Head of Technology Law Speakers: Sheena Jacob, Partner, ATMD Bird & Bird LLP Section, Bracewell & Giuliani (Singapore) and Dr. Tilman Müller-Stoy, Partner, Bardehle Pagenberg (Munich, Germany)

12 HTS Software Patents in Light of LSS Due Diligence Best Practices: Alice Corp. Case What is NOT on Your Checklist? Golden Gate A, Golden Gate Ballroom Level Golden Gate B, Golden Gate Ballroom Level While the Supreme Court did not kill software Due Diligence: Business development professionals patents as some thought they might, Alice Corp. v. work exceptionally hard with many rejections and CLS put significant restrictions on software patents non-fits before getting to due diligence activities that organizations and the courts are just beginning with a potential partner. Suddenly, the excitement to work through. This panel will discuss the practical meets reality when faced with due diligence implications of Alice Corp. and its limitations on execution and confronted with questions as basic as: software patents from the perspectives of software • What is confidential? companies, automotive companies and outside counsel. They will discuss practical strategies for • What to share when? working within the confines of the new Supreme • What are the risks? Court law both in terms of drafting patents and • How to organize the data room? preserving licensing/litigation efforts. • How do others do this? Moderator: David Donoghue, Partner, Holland & Knight In response, some companies have established key Speakers: Alyssa Harvey Dawson, Vice President, individuals or roles responsible for this activity. Is a Global Intellectual Property, Harman International new industry staff function in evolution? Peter Kirk, Industries and Director, Litigation, ABBYY Moderator: Gautam Aggarwal, Partner, Triangle Insights Software House (invited) Group LLC Speakers: Richard Andersen, President, ShareVault; VAL L The Primary Challenges to John Dellapa, Member, Mintz, Levin, Cohn, Ferris, Monetizing Patents in Today’s Business, Glovsky, and Popeo PC; Patrick Gallagher, Vice President, Business Development, Noven Pharmaceuticals and Legal and Regulatory Environment Michael Meyers, Ph.D., Sr. Director, Global External R&D, Golden Gate C2, Golden Gate Ballroom Level Due Diligence, Eli Lilly and Company Assessing value and obtaining revenue from patent licensing and sales can be challenging in the current environment. Major legal developments continue to 3:30 pm – 4:15 pm exert a significant impact on patent monetization. This workshop will present perspectives on these Networking Break challenges from individuals with diverse views and Golden Gate Foyer, Golden Gate Ballroom Level substantial experience within the relevant markets, Sponsored by: both inside and outside the U.S. Moderator: Alison Aubry Richards, Partner, Fitch, Even, Tabin & Flannery 4:00 pm – 5:00 pm Speakers: Joe Chernesky, Senior Vice President, Young Members Congress (YMC) Nagra Kudelski; Alex Poltorak, CEO, General Patent Corporation and Guy Proulx, CEO, TransPacific IP Pte. Speed Networking Event Ltd. (invited) Pacific J, Level 4

HT Financial Services—Emerging IP Issues Salons 1–3, Yerba Buena Ballroom Level While the financial services sector was once relatively quiet with respect to IP innovation and litigation, the tides have turned. Indeed, the financial services sector has recently faced increasing levels of IP- related litigation and ever rising damages claims. One major reason for this shift is the ubiquity of technology allowing consumers to directly transact with financial institutions through their mobile phones and other devices. Among other effects, these technologies have spurred an increase in innovation and the number of startups racing to develop novel means of interaction and transaction. Financial institutions have also adapted their IP strategies to leverage—or mitigate—this new environment. Join us as our panel discusses these and other emerging issues. Moderator: Gary Bender, Managing Director, IP Strategy, Ocean Tomo and Managing Director, Electronic Payments, Unified Patents Speakers: Javier Martell, General Counsel, Boku, Inc.; Michael Gallagher, Head, Enterprise Patent Office, Wells Fargo; Joseph Melnik, Jones Day and Robert W. Rutherford, Vice President, Intellectual Property Management, JP Morgan Chase & Co.

CEEM Chemicals/Energy/Environmental/Materials CP Consumer Products HTS High Tech

HT Hot Topic IUGI IUGI L Legal LSS Life Sciences SVC Silicon Valley Chapter VAL Valuation www.lesannual.org 13 4:15 pm – 5:30 pm HTS A Year After the GAO NPE ⊲ WORKSHOP SESSION III Litigation Report: Its Impact on IP CEEM Beyond CDAs: Alternatives to Industry and the Future of NPE Litigation Protecting Confidential Information Golden Gate A, Golden Gate Ballroom Level When Doing Deals Mandated by Section 34(b) of the America Invents Salons 4–6, Yerba Buena Ballroom Level Act (AIA), the Government Accountability Office (GAO) conducted a study to help Congress better Have you ever wondered about how to protect your understand the consequences of NPE litigation. The confidential information when a CDA is insufficient final report was submitted to the Committees on the or the other party won’t sign a CDA? We will Judiciary of U.S. Congress on August 22, 2013. A year discuss creative solutions to protecting confidential after the report, many questions remain unanswered information when doing a deal. and issues are being hotly debated. Moderator: Heather Khassian, Counsel, Dentons This panel brings in the Analyst-in-Charge of the GAO Speakers: Christopher Andersen, Managing Director, research team, together with a group of veteran IP StoneTurn Group and Jonathan Hance, Associate, practitioners to discuss the impact of the report on Bracewell & Giuliani patent litigation and monetization specifically, and on the US legal system, innovation, and economy CP HTS From Connected Homes to generally. Moderated by one of the most influential Smart Cars: Consumer Applications of IP executives, the panel will start with the comments by the GAO team’s Analyst-in-Charge, explaining the Internet of Things (IoT) the research methods adopted, conclusions Golden Gate C3, Golden Gate Ballroom Level reached and impact expected. A well-published IP Google’s recent acquisition of Nest Labs for $3.2 economist and financial analyst will then review the billion was the first major acquisition in the field economic literature and empirical studies about the of home automation, one of the fastest growing topics published since the release of GAO report. segments of the Internet of Things (IoT) ecosystem. Two camps of practitioners will weigh in with their IDC estimates that the number of connected thoughts and opinions. One side includes a senior devices will grow to 212 billion by 2020, with about IP executive from a Fortune 100 high-tech company 30 billion devices smart enough to operate without that has been among the frequent targets of NPE human control. lawsuits, and a Senior Vice President of a well-known NPE risk management firm that serves major high This panel will focus on new challenges and tech businesses. Joining the panel from the other opportunities related to intellectual property and side, a litigator-turned litigation financier who has monetization in the IoT consumer market. Topics handled multi-billion-dollar IP cases and a legendary will include: patent attorney, for whom the term “patent troll” was • Major technology trends in key consumer originally coined. sectors of the IoT ecosystem; Moderator: Bob Held, Trustee and Vice President, • Value creation opportunities and emerging Intellectual Asset Management, TeleCommunication business and revenue models; Systems, Inc. • Major challenges and enablers facing the IoT Speakers: Bob Heath, Senior Vice President, RPX growth; and Corporation; Dan Lang, Vice President, Intellectual • IP standards and IP licensing issues. Property, Cisco Systems; Jack Lu, Partner & Chief Economist, IP Market Advisory Partners; Rob Marek, Efrat Kasznik, Moderator: President, Foresight Valuation Senior Analyst, GAO; Ray Niro, Partner, Niro, Haller Group and Niro and Ashley Keller, Co-Founder and Managing Speakers: Amin Arbabian, Professor, Department of Director, Gerchen Keller Capital Engineering, Stanford University; Glen Belvis, Partner, Steptoe & Johnson LLP; Shawana Johnson, President, Global Marketing Insights and Gene Wang, CEO, LSS Sharing the Crown Jewels: Getting PeoplePower Comfortable Disclosing Precious IP Golden Gate B, Golden Gate Ballroom Level IUGI Software Patents & Licensing: In this session, a panel composed of businesspersons Today’s Dramatically Changed and lawyers will discuss considerations that go into assessing their willingness to disclose and receive IP, Landscape evaluating risks associated with such disclosures and Golden Gate C1, Golden Gate Ballroom Level receipt, and the means for controlling such risk in the Recent decisions by the U.S. Supreme Court in context of negotiating a strategic license transaction. Akamai Tech., Inc. v. Limelight Networks, Inc. and Panelists will address these issues based on real Alice Corp. Pty. Ltd. v. CLS Bank Int’l. continue a life examples and will explore the extent to which trend of the last ten years in limiting the scope of confidentiality provisions, gate-keeping mechanisms, software patents changing the way such inventions license scope, rights to pursue special damages, and are claimed. Has this trend caused licensees to shy firewalls, among other contracting terms, can facilitate away or devalue software protected by patents, or closing a deal. Audience participation is encouraged. is there a core value that continues in spite of some Moderator: Ben Pensak, Partner, Business and Finance erosion along the margins? Our panel will review the Practice, Morgan Lewis & Bockius LLP assault on software patents by the courts and discuss the role of software patents in concert with copyright Speakers: Mary Haak-Frendscho, CEO, Igenica and know-how in-licenses written over this period. Biotherapeutics, Inc.; Vishwanath (Vishu) Lingappa, Chief Technology Officer and Co-CEO, Prosetta Antiviral, Moderator: Eugene Molinelli, Ph.D., Partner, Evans & Inc.; Emily Mason, Senior Counsel, Amgen and Company Molinelli PLLC and Jay Stamatis, Vice President, Commercial and Speakers: Imelda Oropeza, Copyright Licensing & Business Development, Acerta Pharma Marketing Specialist, Stanford University and David Stein, Partner, Cooper Law Group

14 6:30 pm – 8:00 pm VAL L Valuation Committee Study Networking Reception on Royalty Rates & Deal Structures See details in General Information on page 1. Golden Gate C2, Golden Gate Ballroom Level Walking directions available at LES Registration Desk. This session will present trends from investigating City View at Metreon • 135 4th Street thousands of licensing agreements in the (1 block from Marriott) Pharmaceuticals, Software, Consumer Product, Telecommunications, Semiconductor and Chemicals industries with effective dates from 2001 to the 8:00 pm present. The presenters will discuss licensing YMC Reception trends pertaining to exclusivity, territory, payment LuLu Restaurant • 816 Fulsome Street structures, and other key negotiation terms. Insight (2 blocks from Marriott) from this presentation can be leveraged by all industries to gain a competitive advantage and Co-sponsors: maximize the value of licensing deals. Speakers: David Drews, President and Founder, IPmetrics; David Jarczyk, President and CEO, ktMINE and Dwight Olson, Principal Deposix and V3Data, Entreprenuer-In-Residence, Connect Tuesday, October 7 HT Inter Partes Review Proceedings: Is it Helping or Hurting Innovation and 7:30 am – 5:30 pm the IP Industry? Registration North Registration, Yerba Buena Ballroom Level Salons 1–3, Yerba Buena Ballroom Level Inter Partes Review (IPR) is a new AIA proceeding for challenging a patent’s validity at the USPTO. By 7:30 am – 8:30 am October 2014, a solid year of proceeding outcomes Women in Licensing Breakfast will help us better evaluate how these proceedings Club Room Level 2 will impact future patent strategy. This session will help licensing professionals appreciate the Sponsored by: advantages and limitations behind IPRs in dealing with licensees in licensing negotiations, and provide guidance on how to emerge from such proceedings 7:30 am – 8:45 am with stronger patents. All in the IP field need to recognize the impact that IPRs can have on every Networking Buffet Breakfast aspect of the profession, from drafting through Salons 7 & 8 Foyer, Yerba Buena Ballroom Level prosecution, to licensing and enforcement. Sponsored by: Moderator: Edmund Walsh, Chair, Post-Grant Practice Group, Wolf Greenfield 8:00 am – 9:00 am Speakers: Frank Bernstein, Partner, Kenyon & Kenyon; Semiconductor Subsector Committee Peter Chen, Judge, USPTO Patent Trial and Appeal Board (invited); Ross Dreyer, Associate Patent Counsel, Google, Meeting Inc. and Jaime Siegel, Senior Vice President, ACACIA Pacific A, Level 4 Research Group LLC 2015 IP100 Planning Committee Meeting Pacific B, Level 4 5:00 pm – 6:00 pm Valuation and Taxation Committee Meeting LES Foundation Reception Pacific C, Level 4 Mission Grille, Level 2 8:00 am – 5:00 pm 5:30 pm – 6:30 pm LES Networking Lounge Emerging Enterprises Committee Reception Juniper Room, Golden Gate Ballroom Level Jillian’s at Metreon • 175 Fourth Street Sponsored by (1 block from Marriott) Sponsored by: 8:00 am – 5:30 pm Sponsor Exhibits Golden Gate Ballroom Level

8:00 am – 5:30 pm One-on-One Networking Appointments Nob Hill A & B, Yerba Buena Ballroom Level Thirty-minute meetings by appointment only. Make appointments using the Mobile App.

CEEM Chemicals/Energy/Environmental/Materials CP Consumer Products HTS High Tech

HT Hot Topic IUGI IUGI L Legal LSS Life Sciences SVC Silicon Valley Chapter VAL Valuation www.lesannual.org 15 8:45 am – 10:00 am IUGI Women in Licensing Committee ⊲ WORKSHOP SESSION IV —Women in Licensing: Negotiating CEEM Closing Global Deals While Dealing Relationships, Domestic and Abroad With the Cultural Divides Golden Gate C1, Golden Gate Ballroom Level Salons 4–6, Yerba Buena Ballroom Level Strategic alliances are formed to meet a myriad This session will include a short, interactive of objectives. In this workshop, the panelists will discussion about cultural issues that are often expand the discussion to consider alliance strategies under-estimated—with the result that deals either and to broaden perspectives of alliance design that crater or take a very long time to close—and can be used to meet various objectives. Examples facilitated roundtable discussions. This discussion of alliances to be considered are those aimed will highlight the need for thoughtful understanding at exploiting vertical markets, developing new of expectations and means of achieving them in technologies, obtaining revenue and entering and/ different settings and cultures. or exiting businesses. The goal of the workshop is to generate ideas related to relationship possibilities Moderator: Ada Nielsen, CEO, Foodexus LLC and structure. Speakers: John Gilmore, Director, Global Application Consulting, Schneider Electric; Dr. Leslie Goff, COO, KDL Moderator: Gianna Arnold, Partner, Saul Ewing LLP Solutions LLC; Gary Haag, Contracts Consultant, LNG Speakers: Begoña Carreño-Gomez, Ph.D., Head, Technology and Licensing, ConocoPhillips and Charles Search and Evaluation for Primary Care, Global Business (Chip) D. Murray, Managing Director, DuPont Intellectual Development and Licensing, Novartis AG; Kathryn Doyle, Assets & Licensing Ph.D., Partner, Saul Ewing LLP; Gillian Fenton, Vice President, Legal Affairs and Chief Intellectual Property Counsel, Emergent BioSolutions, Inc.; Susan Herbert, SVC Silicon Valley Successful Deal Executive Vice President, Global Business, Merck Serono Strategies: Behind the Closed Door and Konstantina Manjoros Katcheves, Vice President Golden Gate C3, Golden Gate Ballroom Level and Global Head, Intellectual Property, Lonza This session offers an in-depth look at what industry, universities, research labs and brokers are doing in HTS Semiconductor Licensing in the Silicon Valley to commercialize technology, including Age of China and IoT licensing and sales. This specially chosen panel will Golden Gate A, Golden Gate Ballroom Level provide a broad vision of examples of how and why licensing deals, under the right circumstances and This panel will discuss recent trends that impact management, are working in various aspects of licensing in the semiconductor space, and what actions industry, university and government. companies can take to ensure continued relevance and success in this evolving landscape. Among other Hear the experts discuss what they are doing topics, the panel will focus on how the move of most and the requirements and preparation to lead to electronics assembly to China and the Internet of successful negotiations and getting the deal done. Things impact IP strategies and licensing businesses. It takes much more than technology to achieve licensing objectives, especially in very competitive Moderator: Dale Ford, Chief Analyst, Head, Electronics economic times. & Semiconductor Research, IHS Drew Fellows, Moderator: Lawrence Udell, Founder/Chairman Emeritus, Speakers: Vice President, Licensing Dana Hayter, LES Silicon Valley Chapter Processors, ARM Ltd.; Associate General Counsel—Technology Licensing, Intel Corp.; Changhae Speakers: Mark Holmes, Founder and CEO, PatentBridge Park, Vice President, Intellectual Property Licensing, LLC; Katharine Ku, CLP, Director, Office Technology Freescale Semiconductor; Philippe Quinio, Group Vice Licensing, Stanford University; Damon Matteo, President, President, Intellectual Property Sourcing & Strategy, Rouse Strategic IP Solutions and Chris Talbot, Senior STMicroelectronics and Phil Shaer, Sr. Vice President Director, Strategic Licensing Group, Applied Materials and General Counsel, Conversant IP Management and Stefan Tamme, Vice President, Intellectual Property Strategy, Rambus

VAL L Being FRAND-ly: Recent Developments and Strategies for Licensing and Litigating Standardized Technologies Golden Gate C2, Golden Gate Ballroom Level This session will discuss the issues surrounding damages in standards-based litigation and an explanation of the two key cases that have announced a concrete RAND rate in terms of dollars. We will discuss In Re Innovatio IP Ventures (N.D. Ill.) and Microsoft v. Motorola (W.D. Wash.), the two methods of damages calculations laid out in those cases, and explain how they will affect future licensing negotiations. Speakers: Steve Cherny, Partner, Kirkland & Ellis LLP and Leah Poynter, Senior Corporate Counsel, IP Litigation, Cisco Systems

16 HT Cloud Computing: How is Its 10:45 am – 12:00 pm Emergence Affecting Licensing? ⊲ WORKSHOP SESSION V Salons 1–3, Yerba Buena Ballroom Level CEEM Predicting Trends in Renewables This workshop will address the evolving nature of to the Benefit of Licensing Programs cloud computing and what it means for the future of Salons 4–6, Yerba Buena Ballroom Level licensing. Market growth in mobile devices and data Where are the renewable energy licensing deals in usage coupled with the advances in cloud computing 2015 and beyond? The panelists will explore the are transforming corporate product strategies and intersections of public and private funding, R&D driving new models of managing IP and licensing. trends and development timelines in the renewable Please join us for a lively discussion regarding the space—all with an eye toward effects on licensing. intersection of cloud computing and licensing. Corporate, start-up, venture-capital, university, and Moderator: Julia Elvidge, President, Chipworks government perspectives will be discussed, using Speakers: Lesley Hamlin, Associate General Counsel, real-world examples and experience. Citrix; Arvin Patel, Vice President, Intellectual Property Moderator: Ben Armitage, Managing Partner, and Licensing, Rovi Corporation (invited) and Krishan Billion & Armitage LLP Pathiyal, Senior Director, Patent Strategy, Cisco Systems Speaker: Jim Freedman, Technology Licensing Officer, Massachusetts Institute of Technology LSS Divide and Conquer: Licensing Strategies Among Multiple Partners SVC A View from the Top—IP Strategies Around the World from Silicon Valley’s Largest Companies Golden Gate B, Golden Gate Ballroom Level Golden Gate C3, Golden Gate Ballroom Level You are a biotech company with a product candidate • Google – The Internet of Everything that has attracted the interest of global pharma companies and regional players. You are also • Qualcomm – Wireless Mobility Titan wondering whether you can bring this product • SAP – The World’s Enterprise Software Leader candidate to the market on your own, at least in your • Electronic Arts – Premier Interactive Gaming home country or region. Which partnering path will • Dolcera – Total industry IP Analytics bring the best return on all the years of research and Each of these companies has distinct and successful early development? Which one will best prepare IP strategies that allow them to defend their markets the company for the next phase of growth? We will and expand their global business. Each firm has explore these issues and more with experts who will outstanding growth opportunities to leverage share their own experiences from these kinds of deals. their enviable IP positions. But 2014 has brought Moderator: Randy Sunberg, Partner, Morgan Lewis & new IP and licensing challenges, more aggressive Bockius LLP competitors, NPE tactics and regulatory changes. Speakers: Rami Daoud, Vice President, Business Join us for a lively discussion with these outstanding Development, Amarin Pharmaceuticals; Linda Hogan, companies, each employing innovative IP strategies, Vice President, Business Development, CoLucid as they discuss their IP successes and challenges. Pharmaceuticals; Kelly Powell, Vice President, Business Development, MEI Pharma and Tanja Weber, Vice We will examine and discuss: President, Corporate Licenses Oncology, Strategy & • Innovative IP strategies to counter new Business Development, Sanofi marketplace challenges • The hottest technology trends • High impact IP 9:00 am – 10:00 am • Top patent licensing trends in 2014 Chapter Leaders Workshop and beyond Willow Room, Golden Gate Ballroom Level Moderator: Craig Smith, Technology and Commercialization Manager, Sandia National Laboratories 10:00 am – 10:45 am Speakers: Linda Beach, Patent Attorney, Electronic Arts; Stein Lundby, Senior Director, Systems Engineering, Networking Break Qualcomm; Sunjay Mohan, Director, Patent Group, SAP Golden Gate Foyer, Golden Gate Ballroom Level Global Legal; Samir Raiyani, CEO, Dolcera Corporation and Eric Schulman, Director, Patents, Google, Inc. Sponsored by:

10:00 am – 11:00 am 3CX Subsector Committee Meeting Pacific A, Level 4

CEEM Chemicals/Energy/Environmental/Materials CP Consumer Products HTS High Tech

HT Hot Topic IUGI IUGI L Legal LSS Life Sciences SVC Silicon Valley Chapter VAL Valuation

www.lesannual.org 17 IUGI Research and Academia: LSS Deal Terms: Do You Really Know What to Do if Your IP is Being Infringed What’s Happening in Your Therapeutic Golden Gate C1, Golden Gate Ballroom Level or Geographic Markets? LES/LESI Is your organization a “Paper Tiger?” Many Global Life Sciences Royalty Rate organizations, especially research laboratories, and Deal Terms Survey 2014 academia and other non-profit institutes struggle Golden Gate B, Golden Gate Ballroom Level with the problem of the alleged infringement of intellectual property they have developed. How Many sources of information on biopharmaceutical should you best handle situations when you learn of royalty rates and deal terms rely on either Freedom potential unauthorized uses of your organization’s IP? of Information (FOI) sources from public companies in the United States, which only represent “material” A panel of experts who have dealt with these deals that are generally more than five years old, or rely matters will share their experiences; explain why on press releases or public announcements which are they chose the approaches taken, and how they often positioned for maximum publicity or promotional managed the decision process to gain support impact (i.e., the hyperbole of “BIO Bucks”). from their management, government entities and other stakeholders. Examples of the outcomes of The Life Sciences Sectors of LES USA/Canada and efforts to defend intellectual property rights will be LESI have partnered to conduct a landmark GLOBAL shared. The goal of this highly interactive workshop survey of royalty rates and deal terms for recent is to provide you clear insights you can use to deals conducted in the past two years. The results make decisions, prepare for assertive licensing and represent deals submitted by over 200 companies, successful conflict resolution. with approximately one half of the deals submitted by companies outside the USA and Canada. Moderator: Walter Copan, Ph.D., CLP, CEO, EnergyInsight This landmark global survey is unique for the biopharmaceutical industry. The results presented in Katharine Ku, Speakers: CLP, Director, Office Technology this session will be highlights of the Survey Report Licensing, Stanford University; Carl E. Gulbrandsen, Ph.D., J.D., Managing Director, Wisconsin Alumni published late 2014. The findings provide insights Research Foundation; Carol Mimura, Ph.D., RTTP, certain to raise questions or challenge conventional Assistant Vice Chancellor, IP & Industry Research Alliances thinking, especially for contemporary deals in recent (IPIRA), University of California, Berkeley and Charles R. and turbulent years. Neuenschwander, CLP, Principal, International Patent Moderator: James McCarthy, CLP, Corporate Licensing LLC Development and Chief Commercial Executive, Corp Dev Ventures HTS Patent Licensing in Nanotech Speakers: Ben Bonifant, Managing Director, Triangle Golden Gate A, Golden Gate Ballroom Level Insights Group LLC and Jeffrey Snell, CLP, Vice President, Charles River Associates (CRA) Nanotechnology often is understood only in terms of physical size and as such, has become somewhat of a general descriptor of extremely small objects. VAL L Finding the Value of IP in To industry specialists, such a generic perception a Public Company Model is similar to describing a software engineer as an electrician. In truth, nanotechnology covers many Golden Gate C2, Golden Gate Ballroom Level different fields of science and involves levels of There is a growing trend towards investment in complexity ranging from simple mechanics to Intellectual Property by and through the public life itself. markets. With the backdrop of generating value for shareholders, our panel will examine topics Unlike other high tech sectors, nanotechnology ranging from the role of published best practices commercialization strategies are still being to weighing the risks between negotiated and tested. This panel introduces several disciplines litigated transactions. Join an executive level panel where the development, implementation and of analysts, investors, and companies with unique commercialization of nanotechnology are taking perspectives on the questions and trends in this place. Panel members—all industry participants— growing sector. will share their experiences, describe road blocks faced and overcome, and discuss challenges and Moderator: Scott Graham, Senior Writer on Law and rewards unique to their work in nanotechnology. the Courts, The Recorder (ALM Media) Speakers: Rob Amen, Managing Director, Vector Capital; Moderator: Nels Pearsall, Director, ERS Group Phil Hartstein, President, Finjan Holdings; Marie H. Speakers: Jayakumar Rajadas, Ph.D., Director, MacNichol, Chief Licensing Counsel, InterDigital, Biomaterials and Advanced Drug Delivery Laboratory Inc.; Craig Mitchell, Senior Vice President, Business (BioADD) and Assistant Director of Cardiovascular Development, Tessera and Peter Petitt, VP Corporate Pharmacology Division, Cardiovascular Institute and Development, RPX Corporation Blake Stevens, Vice President, Harris & Harris Group

18 HT From Licensing to Community: 2:00 pm – 3:15 pm Utilizing Cross-Licensing to Create ⊲ WORKSHOP SESSION VI a Broad-Based Patent Non-Aggression CEEM Valuation for Making Strategic Culture Business Decisions Salons 1–3, Yerba Buena Ballroom Level Salons 4–6, Yerba Buena Ballroom Level Open source and standards-based solutions Many valuation courses are taught from the continue to increase in use throughout the high perspective of litigation or high-dollar value in IP tech industry, and with this use has come a new transactions. This workshop is not. It is about the set of frameworks for understanding what IP rights need for pertinent valuations for making timely have been developed. These include individualized business decisions. Should we continue the R&D? solutions such as pledges/promises and multi-party Should we continue commercializing? What are our cross licensing pools. This panel will examine some expectations for carrot licensing? Is this valuable of the options companies have and how different enough for use in a joint venture? How do you make standards have dealt with the issue of IP rights in these decisions when you cannot afford external open source when many companies are involved. prices for valuations? This presentation will be Moderator: Keith Bergelt, CEO, Open Invention Network followed by facilitated roundtable discussions. Speakers: Timothy Kowalski, Senior Patent Counsel, Speakers: Linda Chao, Senior Licensing Associate, Google, Inc.; Ben Lee, Legal Director, Twitter (invited) and Stanford University and John Somich, Intellectual Asset Rob Tiller, Vice President and Assistant General Counsel, Strategist, BP America Intellectual Property, Red Hat SVC How the Internet of Things is Doctoring a Change in Healthcare 12:00 pm – 1:45 pm Golden Gate C3, Golden Gate Ballroom Level ⊲ Luncheon & Keynote Who says that medical diagnostics is limited to Price and Value in the New Technology hospitals and medical labs? IoT is making it possible Landscape to speed up diagnostics and increase medical Salons 7 & 8, Yerba Buena Ballroom Level specialist’s availability and productivity by several degrees. Learn how innovative business development, Keynote: Quentin Hardy, Deputy Technology IP licensing, cross-industry partnerships & regulatory Editor for The New York Times statutes in this space are shifting the marketplace Cloud computing, mobility and big data are more followed by a lively discussion from the industry than tech trends. They are three key elements of a new experts. Industry, regulatory, and licensing experts industrial ecosystem, as interrelated and transformational will examine and discuss: as cars, oil and highways were in the last century. Data • Introductory landscape of the space; and intellectual property are at the heart of the process, • The role of big data and its licensing in but the changing nature of realizing economic value has digital health; profound implications for how we price and negotiate the use of proprietary corporate insights. Looking at examples • The impact of standards setting bodies on of how this ecosystem works in its early days, we can start business development and licensing; to think about how companies will need to change their • Access to medical expertise, data, and approach as the new system becomes dominant. licensing by start-ups. Is there help to bridge the gap; 12:00 pm – 1:45 pm • FDA Regulatory oversight and its impact on licensing and growth; Frank Barnes’ Mentoring Award • Lessons learned from early entrants; Salons 7 & 8, Yerba Buena Ballroom Level • High impact IP; and John G. Poulos, Vice President of Licensing and • Top patent licensing trends for 2014 Acquisitions for AbbVie has been named the 2014 and beyond. Frank Barnes’ Mentor Award winner. Moderator: Soody Tronson, Founder, STLGip Technology The Barnes Award was established in 2000 to memorialize Law Firm Frank Barnes’ extraordinary contributions to the field of licensing through mentorship. In his honor, the award is Speakers: Dr. David Albert, Founder and Chief Scientific given annually to an LES member who has contributed Officer, Alivecor; Mickey Brandis, Head of Legal, Sarah Kelley, significantly to the field of licensing and to the Ginger.io, Inc.; Senior Director, Corporate Development, Kaiser Permanente; Andrew Malcolmson, development of fellow licensing professionals through Director, Integrated Patient Intelligence, Covidien; outstanding mentorship activities. Brian Niznik, Sr. Director, Qualcomm Life and Bill Taylor, Director of Sales, Dolcera Corporation 2:00 pm – 3:00 pm Emerging Enterprises Committee Meeting Pacific A, Level 4

CEEM Chemicals/Energy/Environmental/Materials CP Consumer Products HTS High Tech

HT Hot Topic IUGI IUGI L Legal LSS Life Sciences SVC Silicon Valley Chapter VAL Valuation www.lesannual.org 19 IUGI University-Industry Collaborative LSS Partnering Prenuptials: Assessing Research Awards: Where the ‘Rubber Value and Translating Priorities into Meets the Road’ Deal Terms Golden Gate C1, Golden Gate Ballroom Level Golden Gate B, Golden Gate Ballroom Level This workshop will present information on using Early stage, pre-clinical assets can prove challenging federal, state, and other funding sources to seed when it comes to determining the value of a and mature research. It will discuss the transition particular product or technology. As deals move to from funding for early-stage research such as the earlier stages of development, how do investors federal SBIR (Small Business Innovation Research) approach the valuation of early stage pre-clinical and STTR (Small Business Technology Transfer) trial assets? Can you separate intrinsic value from programs to funding for technology maturation extrinsic competitive value outside your control? and commercialization. A focus will be on helping Is it possible to find a “win-win” combination so university faculty and industry understand the each party can optimize its outcome? This panel challenges and opportunities at each stage of the will discuss the strategic and economic factors in technology’s development. What are the roles of collaborations. Panelists will offer insight into what the different parties and the IP issues when research to expect and how to weigh valuation questions for is jointly developed? This workshop is designed both emerging companies and larger partners. for universities, small businesses, federal agency Moderator: Hemmie Chang, Partner, Foley Hoag representatives and large corporations wanting to partner on research projects. Speakers: Chris Krueger, Independent Biotechnology Consultant, formerly with Ardea Biosciences; Neela Patel, Moderator: Marie Talnack, Ph.D., Director, Technology Director, External Research, AbbVie and Paul Stone, Transfer Office and Industry Clinic, California State General Counsel and COO, 5AM Polytechnic University, Pomona Speakers: Errol Arkilic, Ph.D., Founder and President, USRCA.org and Carol Mimura, Ph.D., RTTP, Assistant VAL L Top 10 Court Decisions of 2014 Vice Chancellor, IP & Industry Research Alliances (IPIRA), Affecting Licensing University of California, Berkeley Golden Gate C2, Golden Gate Ballroom Level Licensing in 2014 brings new and unique challenges HTS 2014 LES High Tech Sector Royalty due to a variety of changes in law, policy and Rate & Deal Terms Survey: Preliminary procedures. This workshop will highlight recent Analysis and Results changes in U.S. law and U.S. government antitrust policy, all of which will impact licensing in 2014 Golden Gate A, Golden Gate Ballroom Level generally, and the drafting of clauses for license This panel will officially release the results from agreements specifically. It will also provide an overview preliminary analysis on the LES High Tech Sector of changes in connection with both U.S. patent law Royalty Rate and Deal Terms Survey 2014. It will start reform and pending cases in the U.S. Courts. with a brief introduction of the survey, explaining the method and procedure, and presenting several key Speaker: Russell E. Levine, Partner, Kirkland & Ellis LLP conclusions. The panel will then move to discuss the detailed analysis and survey results in both financial HT Public IP Companies—Industry and non-financial terms, covering major topics such Impact and Business Models as the characteristics of the parties, technology type and industry, the features of the IP transacted, the Salons 1–3, Yerba Buena Ballroom Level principle rationales of the deals, the pricing and Public IP Companies (PIPCOs) have doubled in structuring of royalty payments, the payments in number since 2012 and some have grown in size. IP sales, and the net effect of NPE in licensing and They are causing many patent holders to rethink monetization, among many others. monetization strategy and infringers to develop new defensive strategies. Most of the PIPCOS are small Moderators: Bob Held, Trustee and Vice President, companies that rely on quality patents to generate Intellectual Asset Management, TeleCommunication Systems, Inc. and Jack Lu, Partner & Chief Economist, revenue and value. This workshop will focus on IP Market Advisory Partners how a range of publicly held IP licensors, some of which are operating companies, employ innovative business models to in order to generate significant returns on their patents. This session will define PIPCOs, discuss how they impact IP rights, especially patents and identify what they mean for innovation in the years ahead. The session also will address what the future might hold for PIPCOs, especially in light of the America Invents Act and the introduction of Inter Partes Reviews by the UPSPTO. The presentations and discussion will include what their access to the capital markets means to licensing, as well as the uneven PIPCO performance to date. Other topics will include the investing community’s understanding of licensing companies and their impact on the IP eco-system. Moderator: Bruce Berman, CEO, Brody Berman Speakers: Mark Argento, Senior Research Analyst, Lake Street Capital Markets; Joe Beyers, Chairman and CEO, Inventergy and Frank Knuetell, II, CFO, Marathon Patent Group

20 3:15 pm – 4:00 pm Networking Break Wednesday, October 8 Golden Gate Foyer, Golden Gate Ballroom Level 7:30 am – 3:30 pm

Sponsored by: SOAProjects Registration North Registration, Yerba Buena Ballroom Level 4:00 pm – 5:30 pm 7:30 am – 8:30 am CEEM Sector Business Meeting Salons 4–6, Yerba Buena Ballroom Level Chapter Leaders Breakfast Golden Gate C3, Golden Gate Ballroom Level 4:00 pm – 5:30 pm CP Sector Business Meeting 7:30 am – 8:30 am Golden Gate C3, Golden Gate Ballroom Level Networking Buffet Breakfast Salons 7 & 8 Foyer, Yerba Buena Ballroom Level 4:00 pm – 5:30 pm Sponsored by: IUGI Sector Business Meeting Golden Gate C1, Golden Gate Ballroom Level 7:30 am – 9:00 am • Mark G. Bloom, CLP, RTTP, Chair, IUGI Sector Aerospace & Transportation Subsector • Matt Raymond, Ph.D., Chair-Elect, IUGI Sector Committee Meeting Pacific B, Level 4 4:00 pm – 5:30 pm HTS Sector Business Meeting 8:00 am – 9:00 am Golden Gate A, Golden Gate Ballroom Level Mobile & Consumer Electronics Subsector Committee Meeting 4:00 pm – 5:30 pm Pacific A, Level 4 LSS Sector Hot Topic Business Meeting Golden Gate B, Golden Gate Ballroom Level 8:00 am – 9:00 am 4:00 pm – 5:00 pm: Ed Saltzman, President at LES Standards Pilot Program Working Defined Health will present “Foundational Changes Group in the Biopharmaceutical and Healthcare Macro Pacific C, Level 4 Environments…and the Impacts on Licensing & Business Development.” 8:00 am – 2:00 pm 5:00 – 5:30 pm: Life Sciences Sector LES Networking Lounge Business Meeting Juniper Room, Golden Gate Ballroom Level 5:30 pm – 6:00 pm Sponsored by Industry Sector Networking Receptions 8:00 am – 3:00 pm Networking Receptions: One-on-One Networking Appointments LSS Mission Grille, Level 2 Nob Hill A & B, Yerba Buena Ballroom Level IUGI CEEM Atrium, Level 2 Thirty-minute meetings by appointment only. HTS The View Lounge, 39th Floor Make appointments using the Mobile App. High Tech Reception sponsored by: 8:00 am – 4:00 pm 6:00 pm – 9:00 pm Sponsor Exhibits HTS Sector Event Golden Gate Ballroom Level Walking directions available at LES Registration Desk. Infusion Lounge • 124 Ellis Street 8:30 am – 9:15 am (2 blocks from Marriott) LES Business Meeting & Incoming HTS event sponsored by: President’s Address Salons 7 & 8, Yerba Buena Ballroom Level 6:30 pm – 8:30 pm Pamela Demain, Incoming LES President (2014-2015) IUGI CEEM Joint Sector Event Walking directions available at LES Registration Desk. Thirsty Bear • 661 Howard Street (2.5 blocks from Marriott)

6:30 pm – 8:30 pm LSS Sector Event Walking directions available at LES Registration Desk. E&O Asian Kitchen • 314 Sutter Street (4 blocks from Marriott) LSS event sponsored by:

CEEM Chemicals/Energy/Environmental/Materials CP Consumer Products HTS High Tech

HT Hot Topic IUGI IUGI L Legal LSS Life Sciences SVC Silicon Valley Chapter VAL Valuation www.lesannual.org 21 9:15 am – 10:15 am 2014 Deals of Distinction Awards HTS High Tech Sector Deal of Distinction Salons 7 & 8, Yerba Buena Ballroom Level Deep Dive Analysis: Understanding Four of this year’s most outstanding intellectual property the Google (Motorola Mobility) PC licensing deals have won the Licensing Executives and Smartphone Deal with Lenovo Society (U.S.A. and Canada), Inc. Deals of Distinction Awards. Winners of the prestigious awards include: Golden Gate A, Golden Gate Ballroom Level Winners of the 2014 Deal of Distinction Award for the • Google Inc., and Lenovo Group Limited in the High Technology Sector are Google Inc. and Lenovo, High Tech Sector; for a deal in which Google, who purchased Motorola • MacroGenics, Inc., and Gilead Sciences, Inc., Mobility back in 2011, sold Motorola Mobility to in the Life Sciences Sector; Lenovo for $2.91 billion. Under the terms of the • The Canadian Oil Sands Innovation Alliance agreement, Google retains ownership of the majority in the Chemicals/Energy/Environment and of patents, with approximately 2,000 patents and a Materials Sector; and, license on the remaining patents going to Lenovo. • The U.S. Food and Drug Administration, the The transaction strengthens Google’s relationship National Institutes of Health, PATH and the with Android licensees and provides them with Serum Institute of India in Industry/University/ the ability to focus on driving innovation across Government Interface Sector. the Android Platform and mobile software. For Architects of these winning deals will be on hand to its part, Lenovo acquires key relationships with receive their awards and to share exclusive details about Motorola’s carriers in mature markets, deep phone their groundbreaking transactions. development experience, expertise in legal and Moderators: Scott Koenig, M.D., Ph.D., President and patent issues related to mobile technology and CEO, MacroGenics and Eric Risser, Vice President, continues to operate under favorable patent licenses Business Development, MacroGenics with many patent holders. “This deal provides insight into the continued 10:15 am – 11:00 am importance of intellectual property as high Networking Break technology companies continue to position themselves within specific markets, particularly in the Golden Gate Foyer, Golden Gate Ballroom Level ultra-competitive smartphone market,” said Kevin Spivak, High Tech Sector Deal of Distinction Chair. 10:15 am – 11:00 am “Our sector was impressed by the deal not only CEEM Deals of Distinction Winner Q&A because of its complex nature and issues, but also Willow Room, Golden Gate Ballroom Level because of the high public visibility within which the two companies operate.” Moderator: Rich Baker, President, New England IP LLC ⊲ WORKSHOP SESSION VII Speakers: Ira Blumberg, Vice President, Intellectual 11:00 am – 12:15 pm Property, Lenovo; Kirk Dailey, Head, Patent Transactions, Google, Inc.; Daniel Ilan, Counsel, Cleary Gottlieb; Josh CEEM How to Protect Trade McGuire, Lead Counsel, Mobile/Android Patent Strategy, Secrets Internally Google, Inc. and Jeffrey Osterman, Partner, Weil, Gotshal Salons 4–6, Yerba Buena Ballroom Level & Manges LLP Join us for a conversation led by experts in managing trade secrets. Some of the challenges SVC Video Game Licensing will include: Salons 1–3, Yerba Buena Ballroom Level • What is practical when you have rotations of How are video game companies using in-bound employees involved in a process with a trade and out-bound brand licensing to amplify exposure, secret? increase revenue, improve game quality (and • Who knows the secret(s)? realism), and build massive cross-channel brands? • How do you manage contractors? Moderator: Joel Emans, Associate, Hughes Media Law • What is your process for exit interviews for Group employees and contractors? Speakers: Mani Aliabadi, Senior Counsel, YouTube/ • How can you be assured your process is Google; Paul Levine, CEO & President, Play Collective; Seth Steinberg, Principal, Digital Arts Law and Brennan disciplined? Townley, Director, Business Development, PopCap/ • What are good internal auditing practices? Electronic Arts • What happens if your business is purchased? • Finally , and probably most important from a day-to-day practice, who “owns” the secure safekeeping? Is there general knowledge of the identity of that person? Our speakers will invite questions and true stories from the audience, perhaps including a short set of roundtable discussions among the attendees. Speakers: Karthika Perumal, Ph.D., CLP, Associate, Dentons; Ambreen Salters, Partner, StoneTurn Group and Robert Wilson, Jr., Director, Chemical Science and Technology Laboratory, SRI International

22 IUGI Developing a Cultural Bridge VAL L Who Wins When Loser Pays: into a Knowledge Based Economy: The Impact on Litigation Incentives and The World of Research, Intellectual Patent Value Property and Licensing as it is Evolving Golden Gate C2, Golden Gate Ballroom Level in Some Eastern European and Middle This workshop will explore likely potential outcomes of how a shift to a “loser pays” structure for patent Eastern Countries infringement cases might impact the considerations Golden Gate C1, Golden Gate Ballroom Level of parties in litigation. The workshop will present Many countries that have traditionally been unique analysis and modeling on how the incentives dependent on set resources within their borders will change for a “typical” patent case and also are now recognizing the need for economic present differing views on the benefits and diversification and the creation of knowledge- detriments of this change to the patent litigation, based economies. licensing and technology commercialization This workshop will address the progress that has ecosystem. The panel will provide an array of diverse been made towards the lofty goal of creating views about the impact of this potential change. knowledge-based economies. Among other topics, Moderator: Brian Frizzell, Director, Capstone this workshop will provide unique viewpoints from Speakers: Matthew Eccles, Vice President and Deputy an intellectual property and technology transfer General Counsel, RealNetworks; Jay Kesan, Professor, perspective regarding questions such as: IP Law, University of Illinois; Lesley Millar-Nicholson, Head, Tech Transfer, University of Illinois and Sanjay • How does one build a knowledge-based Prasad, Founder, Prasad IP society where it didn’t exist before? • How do these societies take to looking at or learning about intellectual property? 12:15 pm – 1:30 pm • What types of policies are being put in place HTS to facilitate these dynamic transformations? Sector Luncheon Golden Gate A, Golden Gate Ballroom Level • What are the results of the activities so far? • What are the goals of all of these activities? Speaker: John Cabeca, Director, Silicon Valley USPTO Sponsored by: Moderator: John McEntire, Director, IP Commercialization, Qatar Foundation (Doha, Qatar) Speakers: Sheikha Al Akhzami, Acting Director, 12:15 pm – 1:30 pm Innovation Affairs Department, Sultan Qaboos University IUGI Sector Luncheon and Business Meeting (Muscat, Oman); Erik Stenehjem, Ph.D., Executive Director, IP & Technology Transfer, Qatar Foundation (Passing of the Gavel) (Doha, Qatar) and Ebru Tan, Director, Research Project Golden Gate C1, Golden Gate Ballroom Level Development and Technology Transfer, Koç University • Mark G. Bloom, CLP, RTTP, Chair, IUGI Sector (Istanbul, Turkey) • Matt Raymond, Ph.D., Chair-Elect, IUGI Sector

LSS Bigger and Better or Bolt-on— 12:15 pm – 1:30 pm Perspectives from Big Pharma Networking Lunch Golden Gate B, Golden Gate Ballroom Level Salons 7 & 8, Yerba Buena Ballroom Level For the few years prior to 2013, biotech companies who sought further capital mostly were relegated to one path—BioPharma M&A/Licensing, considering the freeze on biotech admissions to the capital markets. This situation allowed BioPharma to decrease its risk by focusing largely on compounds that attained proof of concept data, or by selecting companies with unique platform technologies that could quickly generate lead compounds. 2013 changed the playing field as 100+ private companies filed an IPO since then. This presentation will explore how BioPharma views the changes in the playing field, and how they plan to enhance their own growth by acquisition and/or organic growth. Moderator: Christine Fischette, Ph.D., Senior Advisor, Griffin Securities, Inc. Speakers: Gary Gabrielsen, Vice President, Business Development and Alliance Management, Astellas U.S. LLC; Scott Koenig, M.D., Ph.D., President and CEO, MacroGenics; Jay Parrish, Associate Director, Corporate Development, Gilead Sciences and Terence G. Porter, Ph.D., Vice President, Search and Evaluation, Global Business Development, Takeda Pharmaceuticals International, Inc.

CEEM Chemicals/Energy/Environmental/Materials CP Consumer Products HTS High Tech

HT Hot Topic IUGI IUGI L Legal LSS Life Sciences SVC Silicon Valley Chapter VAL Valuation www.lesannual.org 23 1:45 pm – 3:00 pm LSS Termination or Restructuring ⊲ WORKSHOP SESSION VIII of a Collaboration HT Alternative Dispute Resolution— Golden Gate B, Golden Gate Ballroom Level How Effective is it and What are the The termination or restructuring of a collaborative Options? relationship doesn’t signify failure. Rather, it creates an opportunity for each party to focus its financial Salons 1–3, Yerba Buena Ballroom Level resources and intellectual capital on places where it Parties engaged in intellectual property litigation are can create the most value. This panel will explore, increasingly relying on alternative dispute resolution in depth, strategies that can be employed during forums to resolve their disputes. This panel will the negotiation process, the conduct of an R&D discuss tradeoffs, options, and proven strategies program, and when the parties’ expectations associated with resolving IP disputes through change, all in order to preserve the value of the alternative dispute resolution. partnered program when the relationship ends. Speakers: Matthew Chivvis, Senior Associate, Intellectual Property Group; David Steuer, Partner, Wilson Sonsini Moderator: Gerald Quirk, Co-Chair, Life Sciences and Hon. James Ware (Ret.), United States District Practice Group, Choate Hall & Stewart LLP Judge, Northern District of California VAL L Updates in European Practice— IUGI So You Want to Create a New How Changes in Procedures at the EPO Technology Transfer Office: Where are Impacting Patent Practitioners and Do You Start? Licensing Professionals Golden Gate C1, Golden Gate Ballroom Level Golden Gate C2, Golden Gate Ballroom Level While it may appear that anyone and everyone now Updates on European Patent Practice and Impacts has a TTO, new offices are still being set up or re- on Patent Practitioners and Licensing Professionals established as the message becomes clear there is will be discussed by those closest to the action, IP in every deal. This workshop is designed for non- including a representative from the European Patent profit organizations, federal agencies, universities Office and those who practice in Europe. and industry thinking about setting up or re-starting Moderator: Michael Samardzija, Partner, Dentons a TTO. Perhaps your employer has been thinking about this for some time but did not know where Speakers: Christof Mathoi, International Legal Affairs, to start or has used others to provide TTO services. European Patent Office (EPO) and Russell Sessford, Partner, Forrester’s Where do you start building an IP portfolio? How to staff and fund the TTO? How to work with other institutions’ TTO’s? What are the best marketing methods for licensing? Information will be shared 3:00 pm – 4:00 pm on the steps involved, expertise needed, and Closing Wine Reception partnerships required. Golden Gate Foyer, Golden Gate Ballroom Level Moderator: Marie Talnack, Ph.D., Director, Technology Transfer Office and Industry Clinic, California State Polytechnic University, Pomona Speakers: Mark G. Bloom, CLP, RTTP, Director, Corporate Alliances and Technology Transfer, Bigelow Laboratory for Ocean Sciences and Deborah Lickness, Manager, IP Market Transactions, John Deere

HTS Options for Dealing with NPEs and Anticipated Risks Golden Gate A, Golden Gate Ballroom Level NPEs continue to be an operational cost for companies ranging from startups to large corporations. Notwithstanding this “new normal,” many business leaders do not yet know how to effectively deal with NPE-related issues. This panel is designed to provide information regarding best practices for defending organizations against NPEs, and reducing the risk of being approached by one in the first place. Please note that our panel will include representatives from an NPE and several groups dedicated to reducing the costs and risks of various patent assertion models. Moderator: Shawn Ambwani, COO, Unified Patents

CEEM Chemicals/Energy/Environmental/Materials CP Consumer Products HTS High Tech

HT Hot Topic IUGI IUGI L Legal LSS Life Sciences SVC Silicon Valley Chapter VAL Valuation 24 SPONSORS Thank you for your generous support of the 2014 LES Annual Meeting.

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www.lesannual.org 25 Save the Date for 2015 LES Meetings!

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