Sequatchie Valley Scenic Byway Main Route
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SOUTHEAST TENNESSEE DEVELOPMENT DISTRICT SEQUATCHIE ALLEY SCENIC BYWAY CORRIDOR MANAGEMENT PLAN PREPARED BY Kimley-Horn and Associates, Inc. & Pawpaw Partners | OCTOBER 2012 October 2012 | Prepared for: Southeast Tennessee Development District | Prepared by: Kimley-Horn and Associates, Inc. & Pawpaw Partners CORRIDOR MANAGEMENT PLAN Table of Contents ACKNOWLEDGEMENTS ................................................................................................................3 1. INTRODUCTION ....................................................................................................................5 1.1 Adventure Down the Valley ................................................................................................8 2. REGIONAL ASSESSMENT ....................................................................................................11 2.1 Social and Economic Conditions .....................................................................................11 2.2 Tourism Infrastructure ....................................................................................................12 3. VISION, GOALS, AND COMMUNITY PARTICIPATION & SUPPORT ............................................15 3.1 Public Meetings .............................................................................................................18 4. CORRIDOR SELECTION ........................................................................................................21 4.1 Scenic Sideways ............................................................................................................22 4.2 Corridor Specifications ...................................................................................................24 5. CRITERIA ASSESSMENT AND RESOURCE IDENTIFICATION ..................................................27 5.1 Resource Types ...................................................................................................28 6. PRELIMINARY ACTION PLAN ...............................................................................................35 6.1 Public Goals and Objectives ............................................................................................35 6.2 Additional Goals (AG) and Strategies ...............................................................................36 7. MARKETING STRATEGIES ....................................................................................................41 8. CONCLUSION ......................................................................................................................45 FIGURES 1. COMMUNITY GOALS AND OBJECTIVES ...................................................................16 2. TOP COMMUNITY PRIORITIES ................................................................................19 1 October 2012 | Prepared for: Southeast Tennessee Development District | Prepared by: Kimley-Horn and Associates, Inc. & Pawpaw Partners October 2012 | Prepared for: Southeast Tennessee Development District | Prepared by: Kimley-Horn and Associates, Inc. & Pawpaw Partners CORRIDOR MANAGEMENT PLAN 3. SEQUATCHIE VALLEY SCENIC BYWAY MAIN ROUTE ................................................21 4. SCENIC SIDEWAYS ................................................................................................23 5. RESOURCES BY COUNTY .......................................................................................27 6. RESOURCE CATEGORIES .......................................................................................29 7. PRE-SCREENING CRITERIA ....................................................................................31 8. RESOURCES RANKED BY PRE-SCREENING CRITERIA .............................................32 9. RANKING BY SIGNIFICANCE ..................................................................................33 10. RESOURCES RANKED BY SIGNIFICANCE..............................................................33 11. LOGO FORMATS/CORRECT LOGO USAGE ............................................................129 12. INCORRECT LOGO USAGE ..................................................................................130 APPENDIX I. REFERENCES .........................................................................................................47 II. CUMBERLAND COUNTY .........................................................................................49 III. BLEDSOE COUNTY ...............................................................................................57 IV. SEQUATCHIE COUNTY ...........................................................................................73 V. MARION COUNTY ...................................................................................................85 VI. LOGO GUIDELINES .............................................................................................129 2 October 2012 | Prepared for: Southeast Tennessee Development District | Prepared by: Kimley-Horn and Associates, Inc. & Pawpaw Partners CORRIDOR MANAGEMENT PLAN Acknowledgements Compiling this Corridor Management Plan for the Sequatchie Valley Scenic Byway was possible because of a unique partnership between elected officials, community leaders, businesspeople, and tourism officials in the Valley’s four counties, regional planners, public land managers, the consulting team, and the Tennessee Department of Transportation. PARTNERS • Bledsoe County • Sequatchie County • Marion County Nickajack Reservoir, Bennett Lake Access Area • Cumberland County • Southeast Tennessee Development District • Tennessee Department of Agriculture • Tennessee Department of Environment and Conservation • Tennessee Department of Tourist Development • Tennessee Department of Transportation • Tennessee Valley Authority • Tennessee Wildlife Resources Agency • University of Tennessee Extension Service • Upper Cumberland Development District CONSULTANT TEAM • Kimley-Horn and Associates, Inc. • Pawpaw Partners 3 October 2012 | Prepared for: Southeast Tennessee Development District | Prepared by: Kimley-Horn and Associates, Inc. & Pawpaw Partners October 2012 | Prepared for: Southeast Tennessee Development District | Prepared by: Kimley-Horn and Associates, Inc. & Pawpaw Partners CORRIDOR MANAGEMENT PLAN 4 October 2012 | Prepared for: Southeast Tennessee Development District | Prepared by: Kimley-Horn and Associates, Inc. & Pawpaw Partners CORRIDOR MANAGEMENT PLAN 1. Introduction The Sequatchie Valley Scenic Byway runs through Marion, Sequatchie, and Bledsoe counties within the Sequatchie Valley and extends northward along U.S. 127 through Crossville in Cumberland County, eventually connecting to Interstate 40. One of the most picturesque regions of Tennessee, it is also one of the least disturbed by modern development. Sequatchie Valley still bears the appearance of a highly productive agrarian landscape hemmed in by the mountains on either side. Rich in history and offering many opportunities for outdoor recreation, agritourism, and experiencing regional folk culture, the Sequatchie Valley Scenic Byway is poised to become one of Tennessee’s newest destinations. Sequatchie Valley Sign The Byway was envisioned as an economic development tool by local officials and community leaders of the three lower counties of the Sequatchie Valley (Bledsoe, Sequatchie, and Marion), working in conjunction with the Southeast Tennessee Development District and the Southeast Tennessee Tourism Association. This Corridor Management Plan (CMP), which provides a basic framework for establishing the Byway and developing it as an effective economic enhancement strategy, was funded in 2012 from a National Scenic Byways grant from the Federal Highways Administration administered by the Tennessee Department of Transportation with match funding from the Southeast Tennessee Development District. The stated intents of the CMP, as outlined in the original Request for Proposals (RFP), are to: 1. Determine a cohesive identity for the route. 2. Document and inventory the significant resources along the route. 3. Produce plans for preserving, protecting, and managing these resources. 4. Create a marketing plan for economic development based on the identified resources in character with their intrinsic qualities. 5. Solicit public and private support for the project. 6. Produce a final document. The RFP selection process resulted in the selection of a project team led by Kimley-Horn and Associates, Inc. The project was awarded in March 2012. The majestic Sequatchie Valley is one of Tennessee’s most dramatic landscapes. Its geographic and geological characteristics shaped its history and culture. Valley residents recognize that they live in a singular and special place, and generations of wise use and stewardship for the land have preserved its scenic beauty. The landscape dominates everything in the Valley and is the key intrinsic quality upon which the Byway is based. 5 October 2012 | Prepared for: Southeast Tennessee Development District | Prepared by: Kimley-Horn and Associates, Inc. & Pawpaw Partners October 2012 | Prepared for: Southeast Tennessee Development District | Prepared by: Kimley-Horn and Associates, Inc. & Pawpaw Partners CORRIDOR MANAGEMENT PLAN The Valley offers many resources that can entice visitors with a wide variety The Great Valley of of interests. Scenic driving is one of the most obvious activities. The Byway Tennessee not only takes visitors straight up or down the Sequatchie Valley with its beautiful agrarian landscape framed by the