Academic Annual Report 2019-2020
About KCT Business School
Established in the year 2005, KCT Business School has evolved as one of the leading Business Schools in South India with a prominent presence in the nation. It is an integral part of Kumaraguru College of Technology(KCT), Kumaraguru Institutions, which is a vibrant unit of the large conglomerate – The Sakthi group in industries such as sugars, auto components, power, transport, soya, finance, wind mill, dairy and education The college, an autonomous institution is affiliated to Anna University, Chennai and approved by AICTE.KCT Business School offers two programs- Master of Business Administration and Doctoral Program in Management Studies.
The high level of expertise and quality in the MBA program is recognized by 2 national accreditations (NBA and NAAC). KCT Business School ranks 25 in South Zone in The Week B School Ranking 2019 and is placed among the Top 75 B Schools in India by MBA Universe. KCT Business School is rated AAA in the All India B School Survey by Career 360.
At KCT Business School, MBA is not seen as just a stepping stone to the future, but rather as a process to experience, adapt and innovate - the disruptive cycle of life. The MBA program in KCT Business School focuses on building the next generation of leaders in corporate, business as well as in academia. The diversity in faculty experience contributes to the richness of the environment for teaching, research, productivity, and intellectual personality thereby generating impact in the student by reimaging methodologies to provide out- of –the –box education. Contents
About KCT Business School 05
About KCT 06
Vision, Mission 07
Key Performance Indicators 08
Academic 09
Research 14
People 16
Industry Connects 20
Students 22
Placements 23
Global Connect 32
Alumni Connect 33
Parents Connect 33
Outreach 33 Founder Arutchelvar Dr.N.Mahalingam
Arutchelvar Dr. N Mahalingam, was the Founder Chairman of Sakthi Group, 6,000 crore rupees industrial conglomerate operating in sugar, automobiles, finance, power and logistics. Dr. N. Mahalingam was a philanthropist, educationalist and statesman. He has established a number of educational institutions and known for his support to various spiritual and cultural organisations.
He was born on 21 March 1923 in an agriculture family at Pollachi to P Nachimuthu Gounder, who started the Sakthi Group in 1921 by diversifying his traditional business of hiring out bullock carts to starting a passenger transport services. Nachimuthu Gounder’s only son Mahalingam joined the business in 1943 and helped grew the business to its current level. He was the founder of many educational institutions from schools to colleges. Some of his educational institutions are Kumaraguru College of Technology, KCT Business School, Kumaraguru Institute of Agriculture, Kumaraguru College of Liberal Arts and Science , Nachimuthu Polytechnic college, Mahalingam college of Engineering, NGM College.
He held several important positions and played major roles fostering the development of agricultural, industrial, human resource and institutional development at the State and National levels. He served as a Member of Legislative Assembly of Tamil Nadu from 1952 to 1967 and was on the Tamil Nadu State Planning Commission for two terms. His social and humanitarian considerations took his journey beyond the boundaries of industries and scholarly tenets he nurtured. He received the Padma Bhushan award from the Government of India in 2007 for his contributions to the nation in the field of Trade and Industry. His other honors include Honorary Consul from the Government of Mauritius during 1989 to 1992 and a number of other recognition and awards.
The enigmatic life merged into the light on October 2, 2014, the birth anniversary of Mahatma Gandhi. Until the last moment, Dr. NM was doing what he believed and envisioned talking about Saint Vallalar’s philosophy. Throughout his life Dr. NM carried the twin torches of Gandhian values and Vellalar’s way of life. It is then divine grace that he was led into eternal light Your vision. on the day he celebrated both of them. Our path KCTBS Annual Report 2019-2020 6
About KUMARAGURU INSTITUTIONS
KCT Institutions brings together technology, liberal arts, management and agriculture under a single banner. The flagship Institution of Sakthi group - Kumaraguru College of Technology (KCT), Coimbatore is an Engineering College started in 1984 under the auspices of Ramanandha Adigalar Foundation, a charitable educational trust of Sakthi Group. It is situated in a sprawling environment friendly, green campus of 150 acres in the IT corridor of Coimbatore. Kumaraguru College of Technology (KCT), its magnificent campus and the edifice, signifying a temple of knowledge , enormous reputation, robust departments and more were all born out of the vision and dedicated efforts of the Founder Chairman Dr. N. Mahalingam .The institution is steered towards excellence and success by Dr. B.K.Krishnaraj Vanavarayar, Chairman, Shri. M. Balasubramaniam, Correspondent and Shri Shankar Vanavarayar, Joint Correspondent.
Over the last three decades, several new programmes have been introduced and the institution has emerged as a trusted destination for quality technical education and as a hub for research and innovation. Currently the college, as an autonomous institution affiliated to the Anna University, offers 14 under-graduate (B.E., B.Tech.) and 15 post-graduate (M.E.,M.Tech., MCA, MBA) programs of study. All the above programmes have the approval of the All India Council for Technical Education (AICTE) and all the eligible UG programs have also been accredited by National Board of Accreditation (NBA). In addition, KCT has also been accredited by National Assessment and Accreditation Council (NAAC) of the University Grants Commission (UGC). 10 of the 15 academic departments have been recognized as research centers permitting research leading to Ph.D. degree by Anna University. The Institute ranks as top 77 by the Ministry of Human Resource Development in the NIRF ranking KCTBS 7 Annual Report 2019-2020 KCT Business School
KCT.BS aspires to become the Vision knowledge hive for managerial excellence.
KCT.BS exists to make an impact on all its stakeholders through Mission advancement, integration and application of knowledge.
The KCT.BS values Learning, Trust and Competence defines the DNA Values and is the compass for decisions and behaviour of the faculty, staff and students while dealing with each other and every one of the stakeholders. These non-negotiable core values defines KCT Business School
Creative Continuous Shared Learning Enjoyable
Trust
Competence
Honesty Pro-activeness Dignity Perseverance Belongingness Achievement Openess Recognition 2019
2020 Key Performance Indicators
No. of applications No. of enrollment Percentage of Percentage of Engineers received women students 566 180 42% 55%
No. of value added No. of Guest Lectures/Workshops/ No. of hours of professional No. of Faculty certifications Global Talks/Webinars skills training 5 50 454 19
Percentage of faculty Average years of No. of hours of faculty No. of grants received with Doctoral degree experience of faculty training for research and training 89% 21.8 495 6
No. of Research Papers from No. of Scopus papers No. of Books in the No. of Journals in the the Business School published Library Library 27 9 10493 4933 No. of companies on Campus Placement 85% 65 KCTBS 9 Annual Report 2019-2020
Academic New Program launch TheCoimbatore Center for Weavers, Kumaraguru College of Technology is authorized by NSDC as a facilitating center to train and certify the weavers of Coimbatore and Samathur cluster. National Skill Development’s Council’s - Textile Sector Skill Council has granted Rs.6,50,000 /- to train the handloom weavers under the PMKVY’s Recognition of Prior Learning (Camp Mode) scheme from December 2019 to March 2020. Dr.B.Poongodi, Assistant Professor, KCT Business School and Dr.G.Ramakrishnan, Professor and Head, Department of Fashion Technology are the coordinators of this scheme and will coordinate training the weavers on skills gaps and orientation on Jacquard Weaving, Hank Dyeing and Textile Designing job roles in KCT between Dec 2019 to Mar 2020.
KCT Business School launched and conducted a 10 month interest, Sensitization on ethics, values and social Diploma programme “Diploma in Banking” for students of responsibility. Wide choices of Electives have been Business School. The classes commenced on March 3, 2020. designed to enable students to choose courses based 20 students enrolled for the programme. The courses were on their interest and career opportunities. The Core handled by experienced faculty from the banking industry. The Courses were designed to meet the current needs Diploma program aims at providing a thorough understanding of the Industry. Students were involved in practical of basic and specialized knowledge on various facets of exposure to the industry operations through Projects banking.The diploma will be on semester basis spanning 10 and Internship. The students doSocial Immersion months. Diploma certificate will be issued by KCT.BS. Students Projects to understand the need of social responsibility will get an additional benefit of receiving Diploma in Banking and to involve themselves in various societal and Finance offered by IIBF on clearing /passing the exam upliftment activities. As part of theCareer Readiness conducted by the IIBF. Program, the Career Guidance Centre had initiated and conducted various programs towards placement of Batch 2020. 5 Certificate courseswere offered MBA Curriculum by Industry/ Professional bodies for Batch 2020.The The Program offersFoundation, Core, Electives, Projects additional credit General Interest courses like Spoken and Open Elective courses, with each of the course aiming Hindi, Theatre, Yoga, Warli art and Business Avenues to prepare the students from different academic background in Organic Agriculture was facilitated by external in Self Awareness, Leadership, Communication, Functional partners and internal faculty. Knowledge of Management, Specialize in their area of career KCTBS Annual Report 2019-2020 10
Learner Centered Teaching Methods Experiential Learning The students visit different industries to explore and understand the operations of industrialoperations and functions. It helps them to experience and connect their learning to the real time environment
A corporate Immersion Visit to Bombay Stock Exchange, Mumbai and Reserve Bank of India, Mumbai was organized for II MBA Students (Batch 2018-20).Students interacted with Dr. Aditya Srinivas, Chief Operating Officer, and Chief Economist, BSE Brokers Forum and Dr P V Radhakrishnan Curator, RBI Monetary Museum
As a part of Managerial economics course, a visit to various local markets was scheduled for students of I MBA (Batch 2019- 20). Students were organized into 36 teams and visited various markets in and around Coimbatore including Fruit market, Flower market, Utensils market, Cosmetics market, Bag market, MettupalayamVegetable Mandi, UzhavarSandhai, Ukkadam Fish Market, Saibaba Koil Anna Vegetable Market, Gandhipuram Electronic Market, Texvalley Market, Erode Turmeric Market, Mettupalayam Fish Market, Kotagiri Vegetable Market, Ukkadam Old Books Market, Tirupur KadherPettai Cloth Market, Coimbatore Townhall Spices Market, Furniture Market, Food grains market, Coimbatore, Ukkadam Tyagi Kumaran Vegetable Market. KCTBS 11 Annual Report 2019-2020
The students got to know about markets, nature of products dealt by them, suppliers, logistics, demand – supply mechanism, price determination, profits, marketing and selling strategies, type of market structure, customer relationship management and challenges faced by them. Overall students had a real time experience of being in the market to understand the entire market mechanism.
Mr. Naveen MP, Sports - Lead Manager of Decathlon took the students around the store and introduced the concepts of Segmentation, Targeting and Positioning. The platform provided inputs on different product categories, relevance of spatial arrangement for better product visibility and also the rationale behind why certain products were stocked in Coimbatore which was different from other stores located in other towns/cities.
Retail store visit was organized for I MBA students (Batch 2019-21). Ms. Sujatha, Marketing Manager, Brookefields interacted with students on various marketing strategies that they practice to pull in customers on weekdays and weekends. The platform also shared the significance of anchor shops, Mall layout, location advantage and allotment of various stores in improving the store visibility.
Students (Batch 2019-21) visited GRASP Textile, where Giri Managing Partner, GRASP interacted with the students on various marketing strategies practised to attract new customers and retain existing customers. He reiterated that attractive retail store ambience, pricing, product categories, strong sourcing and commitment of core team are the major aspects in retail business.
KCT Business School and Department of Fashion Technology jointly took up the UBA Baseline Survey. 55 Students of I MBA (Batch 2019-21) executed the Village and Household Survey at Samathur. The student and faculty teams successfully surveyed 390 Households, Panchayat Office, Fair Price shop and Weaver Cooperative Society. KCTBS Annual Report 2019-2020 12
Activity Based Learning Student association of KCT Business School organized their annual shopping fest ANGADI 2020 - A trade fair between March 5-7, 2020 as part of Yugam 2020. The theme for Angadi was on women entrepreneurs who have put everything on the line, to build and grow their businesses.70 stalls by women entrepreneurs and a footfall of nearly 6500 marked the success of Angadi 2020. In keeping with the theme,Angadi 2020 was inaugurated by Ms Ranjana Singhal, Managing Partner – On the Go and That’s Y Food, Managing Director – Café Totaram.
Nearly 40 students of KCT.BS performed a Flash mob to attract and hold the crowd which had an amazing response from the audience. The stall quality and the student’s efforts were evaluated by the Alumnus of KCT.BS. The winners of Angadi 2020 are as follows.
Overall Best Stall Money Magnet Best Stall Championship Promotion Award Name Award Award Food stall Subanandhini Sruti and Team Aarthiya Shalini and Team and Team and Team Commercial stall Best Visual Vanishreeand Team Merchandise Truly Women Award Enduring Entrepreneurs Eco- Friendly Brand Chandhini Ambassador Arunthathi and Team Harini and Team and Team Rajith Reviving the Past Sanmathi and Team KCTBS 13 Annual Report 2019-2020
Projects Based Learning project. The Corporate Project was carried out Live Projects by students of MBA 2018-2020 in 98 companies as well as with 7 entrepreneurs. The two months’ • Two marketing students of II MBA (Batch 2018-20) Corporate project allows students to experience were involved in an volunteering activity in the 2nd real time learning in their area of specialization, to edition of Weaves, South India’s premier Textile Fair integrate and apply the knowledge they have gained from November 27-30, 2019. in the MBA Program. Projects were undertaken in • Four students of HR specialization ( Batch 2019-21) various industry sectors which includes Agriculture, volunteered in the recruitment process of DotTec on Automobiles, BFSI, Manufacturing, FMCG, March 11, 2020 Hospitality, Chemical, Consulting, Food and • To promote the knowledge and importance of research Beverages, Medical Care IT, Logistics, Publishing and in order to address real time problems in business Textiles the course Research Methodology is assessed using project mode. The students take a corporate problem • Students of II MBA (Batch 2018-20) completed their related to any functional area and do a social sciences Social Immersion Project, SIP 2020 as part of their research in the Research Immersion Project. It helps course. 178 students of 28 teams connected with 21 students ‘to learn and apply various aspects of research NGO’s and 4 Government organizations and worked application in real time business scenarios. Sixty on 21 different types of projects benefitting 3335 Research projects were carried out by students of beneficiaries in villages around Coimbatore city. The Batch 2019-2021, in the areas of Consumer Behaviour, theme of the project revolved around the UN theme Brand Awareness and Adoption, Customer Preferences, of Sustainability and Development Entrepreneurship, Financial Markets, Industry Analysis
• The week longIndustry Immersion Project complemented the conceptual knowledge of the students of Batch 2021. The internship gave the students an opportunity to learn workplace professionalism and to Choose their functional areas of management. Students of Batch 2021 completed one-week internship in 148 companies spanning various industries like Manufacturing, FMCG, BFSI, IT, Consulting, Sports and Entertainment, Automobile, Food and Beverages and Textiles
• Students of Batch 2018-2020 completed 169 Corporate Projects and 7 Business Plans as part of their major
Value added Courses Five certificate courses were conducted in association with external knowledge partners to add value to the basic management knowledge and also give in-depth knowledge in the area of specialization
Recruitment Lean Six Sigma Banking and Digital Specialist Business Plan Green Belt Financial Markets Marketing Certified by Certified by Certified by Certified by Certified by Orenda Social ExcelR, an authorized Stratadigm Digital Vidya, MAFOI Enterprise Pvt. Ltd partner of TUV(SUD), Education and New Delhi Germany Training Pvt. Ltd. KCTBS Annual Report 2019-2020 14 Research Research is the corner stone which helps to expand the skills and knowledge of faculty member and students. It enables the business school to provide its industry partners with valuable inputs to predict and develop businesses
Research Supervisors Dr. Nedunchezhian VR Dr. Mary Cherian Dr. Jaisankar S Dr. Poongodi B Dr. Nalini P [email protected] [email protected] [email protected] [email protected] [email protected]
Research Centre KCT Business School offers full time and part time Ph.D programs in Management. KCT Business School is recognized research Centre of Anna University, Chennai. The Ph.D program with 6 registered supervisors and six full time scholars and four part time scholars aims to develop the contribution to academia and business.
Ph.D awarded Two scholars have been awarded their Ph.D from Bharathiar University under the aegis of Dr. Kirupa Priyadarshini M
• Praveen Kumar T completed his thesis on the title, “Impact of CSR on Performance An Internal and External Customer Perspective with reference to selected Banks in Tamil Nadu in June 2019
• Nithya Gowri P completed her thesis on the title, “A Study On The Influence Of Human Resource Practices, Work Environment And Perceived Support On Job Attitude Of Private School Teachers In Tiruppur District in August 2019.
Funded Research • A Major Research Project under the research project scheme of the ICSSR, New Delhi was sanctioned for the project,Investigation on Key Performance Indicators (KPIS) of Low Performing Khadi Institutions and Development of Growth Strategies for their Business Advancement. A project grant of Rs. 5.55 Lakhs has been sanctioned for the project period of 2019-21. Dr. S. Jaisankar Associate Professor, Project Director and Dr. P. Nalini, Assistant Professor, Co-Project Director will lead the project
• National Science and Technology Entrepreneurship Development Board (NSTEDB), Department of Science and Technology, Government of India, New Delhi, EDII Ahmedabad has sanctioned sum of Rs. 2, 50,000 towards the conduct of FDP on Entrepreneurship. Dr. Mary Cherian, Professor conducted the program. KCTBS 15 Annual Report 2019-2020
• PMKVY funded project on Revival of traditional designs for Rs. 136216 was received for KCT Business School and Department of Fashion Technology. Dr.B.Poongodi, Assistant Professor, KCT Business School coordinated this funded project
Book Publication • Dr.B.Poongodi, Dr.Shahaida, Dr Neetha Mahadev and Dr Monirul Islam authored a book on “Rural Management Marketing Perspective” edited by Dr. W G Prassana Kumar , Dr.K.N.Rekha and Ms.V.Anasuya. The book with ISBN - 978-93-89431-03-2 was published by Mahatma Gandhi National Council of Rural Education (MGNCRE), Hyderabad in July 2019.
• Fourteen papers were published by faculty, of which 9 were scopus publications
• Fourteen papers were presented in various International and National Conferences KCTBS Annual Report 2019-2020 16 People
KCT.BS has a diverse cadre of faculty: teachers-scholars comprising of our core team and adjunct faculty from the industry. Faculty perform a myriad of duties, Teaching + High Quality Research + Business Relations allowing them to be innovative and has direct implications in both business and society. Our faculty’s diversity and collaborative efforts leads to excellence and innovation in teaching, and it contributes the continuous improvement of quality of our students. Core Faculty The faculty is responsible for delivering top quality teaching and Average Faculty Experience = 21 Yrs. learning. Their role is to create new knowledge, develop innovative Average Faculty Industry Experience = 11 Yrs. teaching methods and learning resources, disseminate knowledge Average Faculty Academic Experience = 15 Yrs. through academic and professional presentation and publications.
Dr.Mary Cherian Dr.Swaminathan S Dr. V.R.Nedunchezhian Professor and Head of Department Professor and Head Corporate Professor Specialisation-Marketing Relations Specialisation-Finance and Accounting [email protected] Specialisation-Finance and Strategy [email protected] Management [email protected]
Dr.S.Sangeetha Dr.Mohanamani P Dr.Susana D Associate Professor Assistant Professor Assistant Professor Specialisation-Finance and Economics Specialisation-Finance and Accounting Specialisation-Finance and Accounting [email protected] [email protected] [email protected]
Dr.V.Kaarthiekheyan Dr.B Poongodi Dr.A.Latha Associate Professor Assistant Professor Assistant Professor Specialisation-Marketing Specialisation-Marketing, Data Analysis, Specialisation-Marketing, Data Analysis, [email protected] and Economics and Economics [email protected] [email protected] KCTBS 17 Annual Report 2019-2020
Dr.Nalini P Dr.M. Deepa Madhumathy Sundararaj Assistant Professor Assistant Professor Assistant Professor Specialisation-Marketing and Specialisation-Human Resources Specialisation-Human Resources Economics [email protected] [email protected] [email protected]
Dr.V. Shripria Dr. V. Kannan Dr. R.Vinayagasundaram Professor Professor Associate Professor Specialisation-Entrepreneurship and Specialisation-Operations Specialisation-Operations Human Resource [email protected] [email protected] [email protected]
Dr.S.Jaisankar V. Saravana Prasad Sanjiv Srinivasan Associate Professor Lead - Corporate Relations Assistant Professor Specialisation-Operations and Specialisation-Professional Specialisation-Professional Data Analysis Development and Training Development and Training [email protected] [email protected] [email protected]
Vivek Raj S N Assistant Professor Analytics [email protected]
Ph.D awarded Latha A, Assistant Professor defended her doctoral thesis on Challenges and Implications of Learning through Massive Open Online Course (MOOC): A Consumers Perspective in India on September16, 2019 under the aegis of Dr. Malar Mathi. Deepa M, Assistant Professor defended her doctoral thesis on A study on Career Expectations of Millennia’s and their Impact on Employee Engagement in Selected Public and Private Sector Banks in Coimbatore District on December 5, 2019 under the aegis of Dr. K.K Ramachandran. Susana. D, Assistant Professor defended her doctoral thesis on A study on Investor Behavioural biases, Financial Literacy and Volatility Index on January 7, 2020 under the aegis of Dr. Srividya V KCTBS Annual Report 2019-2020 18
Academic Connects – Core Faculty Knowledge dissemination has always been the primary focus of the teaching fraternity, and to expand collaborations, faculty of KCT.BS shared their expertise with other academic Institutions on 22 occasions.
Dr. Nedunchezhian VR and Dr. Mary Cherian, are University nominee for Board of Studies nominated by Anna University,Avinashilingam University and Knowledge Business School
Dr.Poongodi B was the subject expert in the National Council of Rural Institutes (Govt. of India)and developed the Bridge Course syllabi for Business Management, Sankara College of Arts and Science.
Guest faculty, examiners, session Chairs, Committee Chair and judges at National Foundation for Entrepreneurship Development (NFED), Tamil Nadu Agricultural University, Bharathiar School of Management and Entrepreneurship, Bharathiar University, Sri Krishna College of Engineering and Technology, Coimbatore,GR Damodaran Academy of Management, Coimbatore, GRG polytechnic college, Erode Sengunthar Engineering College, Erode, PSGR Krishnammal School, PKR Arts and Science College, Erode, PSG-IM, GJASC - Centre for Entrepreneurship Development- Tuticorin and PSG College of Arts and Science
Adjunct Faculty To enlarge and deepen the learning process at KCT Business School visiting professors and industrialist also share their knowledge and industry expertise. There is active engagement of industry professionals to enhance the learning experience for students. The adjunct faculty members who visited us during 2019-2020 enhanced the teaching - learning process for students in their respective domain. Nine adjunct faculty members from the industry taught full courses in all the semesters. KCTBS 19 Annual Report 2019-2020
Awards and Accolades The following faculty bagged awards on Teacher’s Day celebration at KCT
Dr.Kannan V, Professor , CoO Dr.Jaisankar S, Associate Professor, CoO Award of Merit for Student Development Best Faculty – Department Contributor Award of Merit for Teaching Dr.P.Nalini,Assistant Professor, CoM Dr.Kirupa Priyadarsini M, Associate Professor, CoHR Engal Asan Award Best Faculty- Industry Institute Connect Award of Merit for Student Development Best Faculty- Domain Expert Award of Merit for Innovative Knowledge transfer Best Faculty – Department Contributor
The quality of faculty decides the quality of students. Ample opportunities are provided for faculty to pursue research and to participate in seminars, workshops, conferences, etc., which helps them to update their research and pedagogical skills. Members of the faculty have participated in Leadership Development Programs, Seminars, Conferences and Summits. They have successfully completed online courses offered by Coursera , Ed ex and NPTEL.
The annual planning meet for 2019-20 was organized on October 19 and 20, 2019. Faculty set attainable annual goals based on the NEP and ACBSP, which allows them to make progress on larger career goals, to broaden their repertoire of expertise and the vision and mission of the Business School. This will provide the basis for performance evaluation and review KCTBS Annual Report 2019-2020 20
Industry Connects
Industry Reflect
Pioneering business leaders industrialists and visiting professors from around the world come to KCT Business School to share their thoughts and experiences. They includedNine adjunct faculty from the industry, who taught full courses in all the semesters and 38 guest faculty from the industry and 8 from academia interacted with the students on specific topics from the curriculum.626 hours of classroom lectures/ discussions were taught by industry professionals.
Industry Mentors Connects with the industry, helps to draw on the market trends to provide out of – the box education, it generates an impact and helps to re-imagine methodologies. 18 Mentors from the industry have supported KCT. BS by providing a valuable perspective to complement course material and providing our students career awareness. Periodic meetings were conducted with the industry mentors to update and upgrade the curricula and teaching pedagogy to keep up with the standards of the industry. Focus group discussion on the upgrading of curriculum to suit industry trends was conducted in May 2020. 31 top executives spanning the different areas of specialization brainstormed and shared their inputs to make our students industry ready. KCTBS 21 Annual Report 2019-2020
KCT BS provides service to the industry fraternity by sharing expertise and competence to diagnose and solve industrial problems in the industrial and management realm. This approach has dually benefited our partnering industry and our faculty by validating approaches to solve real life problems in business and has helped faculty in developing case studies/ course materials for dissemination of knowledge to students/ executives. Management Development/ Training Programs KCT Business School has regularly conducted Management Development Programs for MNC’s and start-ups in Coimbatore, impacting managers for future jobs within organizations. These programs contribute to the ongoing success of the managers and ultimately the organization.
Unleashing Domain Leaders in Business- ABT Limited
KCT.BS was a knowledge partner for the Leadership program offered by Sakthi Excellence Academy for ABT Limited– Unleashing Domain Leaders in Business - on seven weekends for the middle level and potential leaders of ABT Limited. 38 participants from both ABT Maruti and Parcel Services successfully completed the Leadership Course which was facilitated by the faculty of KCT.BS. The program covered all functional areas from the Business domains namely Operations and Logistics, Marketing, Finance and Data Science.
The Graduation Ceremony for the participants of Leadership Development Course for ABT Limited was held at KCT, with Shri.ShankarVanavarayar, Joint Correspondent, Kumaraguru Institutions and Shri.HariharaSudhan M, Executive Director- ABT Limited, as the chief guests. This program was coordinated by Dr. Kirupa Priyadarshini M, Associate Professor, HR
Consultancy
A consultancy on improving Air Quality Performance and Blower Efficiency along with reports on performance study of dust bag filter was carried out forIndo Shell Foundry Limited. The performance of pollutants levels of 10 stacks in Indo Shell Foundry was carried out and the results were submitted to the foundry. The consultancy work was carried out by Dr. Vinayagasundaram R, Associate Professor, Operations KCTBS Annual Report 2019-2020 22
Students
Students are the most important stakeholders in the institution, who receive an education that qualifies for life’s profession. At KCT.BS students learn how to function within the framework of a large diverse body. The common denominator in KCT. BS is Being Independent and our students are encouraged to think independently as individuals without much external influence. 180 students enrolled in batch 2019-21 through the single window counselling and management allotted seats. Students benefit from learning in diverse environment. We believe, student diversity contributes to classroom learning, imbibes higher levels of motivation and creativity.
The Admission window Gender Diversity
Male-55%(99) Female-45%(81) MQ-59%(107) GQ-41%(73)
Diversity in place of Stay Work Experience
Home-56%(101) Hostel-34%(62) Off-Campus-9% Work (17) Experience-22%
Diversity in UG Education
Engineering Science-17% Commerce-19% Arts-7% 57%
Career Guidance Cell Placements Summary (Class of 2020) Placement season commenced from September 2019 and all the support activities were carried out by the Placement Committee. Thestudent committee was headed by Thangarajan S- Chief Career Officer -CCO and Santhosh M- Career Development Officer-SA 2019 -who coordinated the activities. KCTBS 23 Annual Report 2019-2020
2019-2020
85% 65 4.00 10.2
Percentage No of Recruiting Average Salary / year Highest Salary Placed Companies (Rs. Lakhs) (Rs. Lakhs)
INDUSTRY SPLITUP RECRUITERS Others ON/OFF CAMPUS Retail and Sports Manufacturing Chemical and Pharma Education and Training Consultancy and Services IIT and ITES FMCG On Campus BSFI Off Campus 0 2 4 6 8 10 11 12 14 16
Training Summary (Class of 2020 and 2021) 45 40 40 The Professional Development Course 40 trained and assessed the students of 35 30 30 Batch 2018-2020 for 180 hours on 30 Aptitude, Group Discussion, Extempore 24 25 and effective handling of Interviews and 20 ended with a Placement Competency 24 Assessment. 15
2018-2020 10 A Career Readiness Program with eminent industry panelist and Alumni 5
Batch Training Hrs Training Batch 0 was organized to give the students real Aptitude Group Company Company Resume Career Training Discussion Specific Specific Corrections Readiness time training on handling interviews. Presentation Training PD IV PD II KCTBS Annual Report 2019-2020 24
150 SAT SCORE 100 Systematic Assessment Test 65 69 69 on the necessary pre-requisites for successfully clearing an 50 interview was conducted for Batch 2018-2020. 51 54 55 0 Aptitude PI GD
2019-2021 Batch Training Hours Systematic Assessment Test on the necessary pre- Resume Corrections - Online 40 requisites for successfully clearing an interview Resume Building 4 was conducted for Batch E-Portfolio 2 2019-2021.As part of the Professional Development LinkedIn Profiling 40 Course the students of Corrections - Online Batch 2019-2021, students LinkedIn Profiling 4 underwent 116 hours on Aptitude, Group Aptitude Training 26 (Including Assessment) Discussion and Extempore 0 5 10 15 20 25 30 35 40
Navigation through specialization Specialization Induction Program was organized for students of Batch 2019-21. The various specialization offered in the department and the role of specialization and its importance in one’s career was reiterated. Students were encouraged to choose specialization based on their skills and their field of interest. Faculty Coordinators from each area of specialization like Finance, Operations, Marketing, Human Resources, Analytics and Entrepreneurship oriented the students on the courses which will be offered under each vertical, the number of credits to be gained by the students and the certificate courses in their area of specialization. KCTBS 25 Annual Report 2019-2020
Support for Entrepreneurship
The Centre for Entrepreneurship and Enterprise Development (CEED) in KCT. BS aims to respond to the ambition and entrepreneurial spirit of the student and equip them with all the tools they need. To promote entrepreneurship amongst the students, the centre had organized 4 Entalk, a talk program with entrepreneurs, Students participated in a workshop on Design Thinking conducted by Orenda Social Enterprises. Students participated in a MSME Awareness Camp. Students were encouraged to do internship in family businesses and preparation of the Business Plan during the major project, 7 projects were completed. A student has registered his start up manufacturing unit.
Student Centered Activities Recharge 2019 The Recharge’19 for Batch 2018-20 was organized to kick start the placement season. Students opting for placement, along with their parents were briefed about training plans for the academic year and the corporate expectations. The placement statistics of the previous year was presented to the parents and their wards. The placement guidelines and policy were reiterated. Students with an entrepreneurial spirit were encouraged to pursue their dreams. Leverage on expanding the family business was also emphasized. Alumni interacted with the students and shared inputs on campus recruitment and entrepreneurship KCTBS Annual Report 2019-2020 26
FLIP’19 A glimpse at KCT.BS way of life was initiated through The ice breaking program helped the Freshers FLIP2019. The Freshers Learning Immersion Program • Meet new people (Facultyand Students) provides information and resources to have the best • Study new skills • Test preparation college experience possible. • Learn about Summer Programs and other opportunities
Student Association 2019
KCT.BS believes that, when students participate and offer their best effort, they can be prepared for a successful future. The Student Association of KCT.BS is a proactive student body of 31 members who play a very vital role in the institution. At the investiture presided by Mr Praveen Kumar, CEO, Balaji Diamond Tools Pvt, Ltd SA members officially pledged to fulfill their respective roles KCTBS 27 Annual Report 2019-2020
Student Association 2019
Harisankaran T Pearlin Shilpha V Ramya Shree M President Vice President Chief Event Officer
Thangarajan S Santhosh M Vaishali G Jeyavigranth R Chief Career Officer Career Development Manager Functional Manager Functional (Marketing) Manager(Finance)
Rebecca Angel G Nivetha Ranganayaki V L Abdul Wajeeth Aparna S Functional Manager Functional Functional Functional (Human Resource) Manager(Entrepreneurship) Manager(Analytics) Manager(Operations)
Aarthiya N Stephen George Mohammed Ibrahim M Thamizhinian D K Chief Batch Officer Chief Finance Officer Chief Relations Manager Alumni Officer KCTBS Annual Report 2019-2020 28
Lavanya S and Sruti M S Swaminathan A L and Vaibhav Chief Documentation Manager Social Media Manager
Career Development Manager
Thirumoorthy Raja R and Kanishgaa Aravindhan and Dinesh Shalini K
Career Development Manager
Midhun S and Steeve Elisha Giftson V Balasubramaniam S Austin Jeremiah D and and Balaji Srivathsan S K Seeni Kokilaa
Yugam 2020
The student association of KCT Business School organized and conducted Angadi 2020 the KCT.BS Trade Fair. Along with Angadi, four workshops and three management games were organized and conducted by the students where about 500 students from various colleges participated. KCTBS 29 Annual Report 2019-2020
KCT. BS culture encourages students to participate in 3. N Vignesh (Batch 2019-20) won the second extracurricular activities (Sports, Management events, place in Shortography – A short film contest community work and research) as these activities have positive at an intercollegiate event organized by Shri educational outcomes. These activities influence students to to Ramakrishna Engineering college on September be proactive and imbibe the essential life skills. They provide 25, 2019 an opportunity to explore their interest and create a broader perspective, and provide a platform for social and professional networking. A few highlights 1. Kaviarasu K, Ramkumar V and Sriram Anax KCT. BS (Batch 2018-20), along with Divya R IT DeptandShiddharth Saran M CSE Dept won the Smart India Hackathon conducted on July 8-12, 2019. The students were mentored by Dr. Mary Cherian, Professor and Centre Head Marketing along with Vignesh Kumareshan and Kalaiselvan from FORGE. The winners were awarded a cash prize of Rs.1 lakh for their innovative technology on Smart Retail Technology, which they developed for one of the world’s largest conglomerate - Hindustan Unilever Ltd.
2. Sujith AS (Batch 2018-20) set a new meet record in discus throw with the performance of 40.30 meters 4. Pearlin Shilpa and Sangavi L of II MBA (Batch at the Anna University Zonal Athletic Meet organized 2018-20) participated in the regional round of by PPG Institutions at Nehru Stadium, Coimbatore on Debate at GRG College of Management Studies September 16-18, 2019 and also won 2 gold medals in on Oct 18,2019 and won 2nd prize. discus throw and shotput respectively. KCTBS Annual Report 2019-2020 30
5. Keerthana II MBA (Batch 2018-20) participated in the Summer Internship project competition at SIMS Student Forums 10th Annual International Research Conference at Entrepreneurship Forum Symbiosis Institute of Management Studies, Pune on Business Model Canvas December18, 2019. She won the first prize among Pan Entrepreneurship forum activities was conducted for India participants. 161 students of I MBA (Batch 2019-21). The activity involved building a Business Model. Students were able to understand a business model in a structured way. This gave insights about the customer Service, value propositions to be offered through appropriate channels, and how to build a profit making company.
6. P Manigandan of I MBA (Batch 2019-2021), won Best Manager Award in AVANTAA’20, National Level Next Gen Innovators Meet” organized by Sri Krishna College of Technology, Coimbatore on February 27, 2020.
Finance Forum Finathon
The Finance forum activity involved Budgeting, in terms of investments and profit, trading activities and quiz. This helped the students to know how to reduce cost of production and how to make profit in the business. Quiz on logo helped them to know about the logos and the brand image and the key point about the company. 149 students of I MBA (Batch 2019-21) participated in the finance forum 7. Three students from I MBA (Batch 2019-2021), Pranaambika M, Thirumoorthi Raja R and Vijay R Kadni won the II prize in “Manifest” (Management Event) held at Bannariamman Institute of Technology on February 26, 2020. KCTBS 31 Annual Report 2019-2020
HR Forum Team Dynamics Student Hive Activities The HR forum taught 79 students of I MBA (Batch 2019- The sports, talent and knowledge hive league activities 21) the nuances of team behavior and team dynamics. enhances student self-belief, and enables students to work This will help students to understand the environment autonomously. Students enjoy the learning relationship and culture of an organization. The forum focused with others and feel competent to achieve their personal bringing a better understanding in the learning the objectives and develop social and cultural tolerance. psyche of other people in the organization and blending Various sports and cultural events were conducted to in with the team, to work towards the organization goals. imbibe a spirit of leadership and camaraderie amongst the student fraternity. T-Hive (Talent Hive) organized two cultural events to recognize and tap the potential of the I MBA students and to acclimates themselves with their juniors. Members of the K-Hive (Knowledge Hive) conducted sessions on Business Industry trends. Various sporting competitions were organized by the Sports Hive for the students and faculty, like Volley Ball, Football and Throw Ball.
Operations Forum Supply Chain Management Game 52 students of I MBA (Batch 2019-21) were involved in simulation activities of Quality Management and Supply Chain through the 5S and Soda Pop game as part of the Operations forum activities. The students were able to understand the underlying principles of supply chain management and also how it works in an organization/ large scale industry.
Marketing Forum Ad Zap
ADZAP event is an attempt to evaluate the convincing capabilities of selling a really wacky or non-existing product. In a nutshell it is all about fabricating a scintillating ad for a non-existent product. The forum helped students to bring out their innate creativity, time management skills and marketing skills of the 80 students of I MBA (Batch 2019-21). It also involved team spirit and co-ordination. KCTBS Annual Report 2019-2020 32 Students’ Exit Survey
Student Exit survey for 2018-20 batch was conducted. The Overall Experience at KCT.BS was rated on a 4 point scale. Highly Satisfied (4) |Generally Satisfied (3)| Generally dissatisfied (2) | Highly dissatisfied (1)
Overall Experience at KCT.BS 2019 2020 Overall Satisfaction during your study period at KCT.BS 3.33 3.37 Level of intellectual excitement on campus 3.20 3.32 Overall quality of instruction 3.23 3.31 Opportunities to participate in extracurricular activities 3.20 3.22
Opportunities for personal growth and development 3.34 3.35
Internal assessment system 3.21 3.23
End semester assessment system 3.26 3.27
Career guidance given by placement cell 3.05 3.16
Placement training 3.03 3.01
Number of recruitment companies that visited KCT.BS 2.92 2.96
Support given by Placement cell for internships 2.91 3.08 Global Connects Participation in the 11th BRICS –ABBS Students’ Meet, Guangdong University of Foreign Studies, China
Six students from KCT.BS II MBA (Batch 2018-2020), Aravind K, Petes Liando, JeyaVigranth R, Vivekananthan K, Deepakraj Kumar and Krishnakumar G participated in the 11th BRICS –ABBS Students’ Meet held at Guangdong University of Foreign Studies, China from November 15-17, 2019. The meet was focused on the theme “Trade war and how it affected or benefited the BRICS countries”. Business School students from China, India and Russia participated in this meet. KCT.BS bagged the Excellence Award, based on the overall performance in all the events conducted during the three days. KCTBS 33 Annual Report 2019-2020 Alumni Connect Alumni are the most effective brand ambassadors of an institution. Networking, interacting and staying in touch –offers the alumni, students and the institution lots of benefits. Four alumni have shared their experiences at the Recharge’19 and training and placement. Our alumni have come to recruit our students for their companies and have been panelist for many of our processes Parents Connect KCT.BS fosters an effective partnership with parents for a positive relationship between institute – student. They share the student’s success and have personal stake in the performance of the institution and student.
institutions, business schools, and universities. As a member of PRME, KCT.BS uses the UN Sustainable Development Goals as their Theme for their Social Immersion Project Outreach since 2016. 178 students of 28 teams connected with 21 NGO’s and 4 Government organizations and worked on 21 Service to mankind is service to God. At KCT Business different types of projects benefitting 3335 beneficiaries in School, the Social Immersion project helps students to villages around Coimbatore city. be better citizens by knowing, understanding and finding sustainable solutions for pressing community needs. They also learn and practice the skills learned in the classroom for building a better community. Apart from nurturing relationships, these projects give a social perspective to the students and build their managerial skills – planning, interpersonal, selling, financial and entrepreneurial skills. SIP opens students to a wealth of networking opportunities, allowing them to build new relationships within their community as they contribute. KCT.BS is a signatory member of PRME Principles for Responsible Management Education (PRME). The PRME initiative is the first organized relationship between the United Nations and Management-related academic KCTBS Annual Report 2019-2020 34
Project carried out by the different teams of KCT BS students on UN Sustainable Development Goals of batch • Identification of food collection points and hunger spots in and around Coimbatore, • Economically empowering the elderly by MAT weaving • Enhance the skills of watershed management , cotton ball and mud ball making, • Create awareness on Menstrual Hygiene • Improve English language skills and to inculcate the habit of using library among school children • Lake cleaning and sapling plantation • Awareness for proper disposal of plastic • Creation and demonstration of data base management system for the Self-help group of micro credit foundation, children’s progress • Helping in Document process of Women’s Police station in Gandhipuram, • Sensitize Ukkadam lake fisherman about smart city project and finding out their interest in skill development activity for their future. • To educate children on green environment and teaching them seed ball making • Identify a few Entrepreneurs from the trained handloom weavers of PMKVY RPL Scheme, • Crate awareness among the farmers to know the importance of growing intermediate crops and to sell without middleman • Enrolment of 20 household women for free tailoring course under government scheme • Promotion of SSS scheme benefits, • To manage agricultural waste of banana into natural fibre through extraction • Empower people by training them on making cloth and paper bags • Conservation of street animals and creating awareness among general public for animal safety through online advertisement and promotion, • Economic empowerment of women through mushroom production KCTBS 35 Annual Report 2019-2020
“Discriminations are created by us. Seeing people with mental illness, and their enthusiasm to learn something new and the way in which they treat everyone equally was a eye opener. Because normal people like us don’t understand the seriousness of treating all human beings equally. I learnt this during my SIP ( Social Immersion Project), these 5 days transformed us and made us realize that it is better to help people who require something and get their blessings than showing off to society your status.”
Reeya Khanna (Batch 2018-20) KCTBS Annual Report 2019-2020 36
Kumaraguru Campus Coimbatore - 641 049
Tel +91 422 266 1455 | 99 4441 3232 Visit us www.kctbs.ac.in Like us on fb.com/KCT.BS Follow us on instagram.com/kct.bs