PT. Nusaresearch is the prominent Online Market Research service provider in Indonesia. The actively managed Nusaresearch panel has been established since the beginning 2013 and continuously developing.

SMARTPHONE SUB-PANEL (February 2014)

This sub-panel is based on Single-choice and Multiple-choice question types with a total of 5,889 respondents (which 4,119 respondents have ) from Nusaresearch Panel. Statistical result includes tables in following content:

1. Number of smartphone owners

2. Number of smartphone as personal property

3. Number of respondents intending to buy smartphone

4. Number of owned

5. Smartphone's most often using brand

6. Amount of money for buying current smartphone

7. Current smartphone's status

8. Place for buying current smartphone

9. Purchasing time

10. Future smartphone brands

11. Price of future smartphone brands 1. Number of smartphone owners [SA] (n=5,889)

Frequency Percent Total 5,889 100.0% Have smartphones 4,119 69.9% Don't have a smartphone 1,770 30.1%

2. Number of smartphone as personal property [SA] (n=4,119)

Frequency Percent Total 4,119 100.0% Personal property 4,022 97.6% Not personal property 97 2.4%

3. Number of respondents intending to buy smartphone [SA] (n=4,119)

Frequency Percent Total 4,119 100.0% Intend to buy 2,717 66.0% Don't Intend to buy 1,402 34.0%

4. Number of smartphones owned [SA] (n=4,022)

Frequency Percent Total 4,022 100.0% 1 pcs 2454 61.0% 2 pcs 1307 32.5% 3 pcs 187 4.6% More than 3 pcs 74 1.8%

5. Smartphone's most often using brand [SA] (n=4,022)

Frequency Percent Total 4,022 100.0% 1,349 33.5% Blackberry 1,176 29.2% 305 7.6% Sony 248 6.2% Apple 162 4.0% Evercoss 121 3.0% Smartfren 116 2.9% Advan 100 2.5% 99 2.5% LG 82 2.0% Mito 51 1.3% Hisense 34 0.8% 27 0.7% 25 0.6% HTC 23 0.6% Acer 22 0.5% Others 82 2.0% 5.1. Samsung smartphone series using [SA] (n=1,349)

Frequency Percent Total 1,349 100.0% Galaxy Y 241 17.9% Galaxy S4 164 12.2% Galaxy Grand 95 7.0% Galaxy SIII 91 6.7% Galaxy mini 71 5.3% Galaxy Ace 2 61 4.5% Galaxy SIII mini 56 4.2% Galaxy Ace 51 3.8% Galaxy Y Duos 50 3.7% Galaxy S II 43 3.2% Galaxy S 40 3.0% Galaxy Mini 2 37 2.7% Galaxy Chat 32 2.4% Galaxy W 29 2.1% Galaxy Pocket 28 2.1% Galaxy S Duos 26 1.9% Galaxy Mega 5.8 Duos 23 1.7% Others 211 15.6%

5.2. Blackberry smartphone series using [SA] (n=1,176)

Frequency Percent Total 1,176 100.0% BlackBerry Curve 9320 227 19.3% BlackBerry Bold 9900 121 10.3% BlackBerry Curve 9220 109 9.3% BlackBerry Bold 9790 105 8.9% BlackBerry Curve 9360 96 8.2% BlackBerry Curve 9380 78 6.6% Blackberry Gemini 8520 47 4.0% Blackberry 8520 34 2.9% Blackberry Curve 8530 23 2.0% Blackberry Curve 9300 22 1.9% Blackberry Bold 9780 19 1.6% BlackBerry Bold 9700 15 1.3% Blackberry 9300 12 1.0% Blackberry Torch 9800 12 1.0% Blackberry Z10 11 0.9% Others 245 20.8%

5.3. Nokia smartphone series using [SA] (n=305)

Frequency Percent Total 305 100.0% Asha 305 19 6.2% Lumia 920 18 5.9% Asha 311 17 5.6% Nokia E63 17 5.6% Asha 205 15 4.9% Lumia 620 14 4.6% Lumia 900 14 4.6% Lumia 610 14 4.6% Asha 309 14 4.6% Lumia 800 11 3.6% Lumia 710 11 3.6% Asha 306 11 3.6% Lumia 820 9 3.0% Asha 308 9 3.0% Lumia 520 9 3.0% Nokia E71 5 1.6% Nokia C6 5 1.6% Nokia C5-03 5 1.6% Others 88 28.9% 5.4. Sony smartphone series using [SA] (n=248)

Frequency Percent Total 248 100.0% J ST26i 24 9.7% 23 9.3% ST23i 15 6.0% 15 6.0% ST21i 11 4.4% Sony Xperia neo L MT25i 11 4.4% Sony Xperia Go ST27i 9 3.6% Dual C1605 8 3.2% Sony Xperia Tipo Dual ST21i2 8 3.2% 8 3.2% Xperia Ray ST18i 8 3.2% 7 2.8% Xperia M 7 2.8% Xperia Mini Pro 6 2.4% Xperia E 5 2.0% Others 83 33.5%

5.5 Apple smartphone series using [SA] (n=162)

Frequency Percent Total 162 100.0% iPhone 4 16 GB 29 17.9% iPhone 4S 16 GB 23 14.2% iPhone 5 16 GB 22 13.6% iPhone 4 8 GB 13 8.0% iPhone 4S 32 GB 11 6.8% iPhone 4 32 GB 10 6.2% iPhone 3GS 32 GB 10 6.2% iPhone 3GS 16 GB 10 6.2% Others 34 21.0%

5.6. Evercoss smartphone series using [SA] (n=121)

Frequency Percent Total 121 100.0% Evercoss A7S 33 27.3% Andromeda A7 11 9.1% Evercoss A88 8 6.6% Andromeda A27 7 5.8% Andromeda A25 7 5.8% Andromeda A10 6 5.0% Evercoss A28A 5 4.1% Evercoss AT1G 4 3.3% Evercoss A11 4 3.3% Andromeda A20 4 3.3% Andromeda A2 4 3.3% Evercross A26 3 2.5% Andromeda A18 3 2.5% Evercoss A26B 2 1.7% Others 20 16.5%

6. Amount of money for buying current smartphone [SA] (n=4,022)

Frequency Percent Total 4,022 100.0% Under Rp 1.000.000 503 12.5% Rp 1.000.001 - Rp 3.000.000 2,403 59.7% Rp 3.000.001 - Rp 6.000.000 855 21.3% Rp 6.000.001 - Rp 9.000.000 223 5.5% Over Rp 9.000.001 20 0.5% Do not know 18 0.4%

7. Current smartphone's status [SA] (n=4,022)

Frequency Percent Total 4,022 100.0% 100 % New 3,559 88.5% Second hand 463 11.5% 8. Place for buying current smartphone [SA] (n=4,022)

Frequency Percent Total 4,022 100.0% Mobile Shop 1,821 45.3% Retailed center of computer, component and mobile 914 22.7% Supermarkets/ Electronics Center 503 12.5% Online purchase 222 5.5% Trade Center 207 5.1% Gift/ Door Prize from other people 173 4.3% Secondhand mobile shop 82 2.0% Purchased from overseas 46 1.1% Buying from a friend 25 0.6% Others 29 0.7%

9. Purchasing time [SA] (n=4,022)

Frequency Percent Total 4,022 100.0% Before December - 2010 135 3.4% December 2010 - December 2011 619 15.4% January 2012 - December 2013 3,022 75.1% January 2014 up to now 246 6.1%

10. Future smartphone brands [SA] (n=2,717)

Frequency Percent Total 2,717 100.0% Samsung 1,293 47.6% Apple 424 15.6% Sony Ericsson/ Xperia 263 9.7% Blackberry 175 6.4% Nokia 143 5.3% Advan 101 3.7% LG 65 2.4% Evercoss/ Cross 59 2.2% Lenovo 57 2.1% HTC 40 1.5% Smartfren 30 1.1% Oppo 20 0.7% Mito 19 0.7% Others 28 1.0%

11. Price of future smartphone brands [SA] (n=2,717)

Frequency Percent Total 2,717 100.0% Under Rp. 1.000.000 103 3.8% Rp. 1.000.001 - Rp. 3.000.000 1,243 45.7% Rp. 3.000.001 - Rp. 6.000.000 958 35.3% Rp. 6.000.001 - Rp. 9.000.000 356 13.1% Over Rp. 9.000.001 47 1.7% Don't know 10 0.4% Respondent's Profile

1.Gender (n=5,889) Unit: % 2. Age (n=5,889) Unit: %

0.0 10.0 20.0 30.0 40.0 50.0

Female 15.0 33.1 16 - 19 years old

20 - 29 yearls old 47.6 Male 66.9 30 - 39 years old 26.9

40 - 49 years old 8.7

Over 50 years old 1.8

3. Monthly Income (n=5,889)

25 Under Rp. 500.000 21.6 20.9 Rp. 500.000 - Rp. 1.000.000 20 18 Rp. 1.000.001 - Rp. 2.000.000 Rp. 2.000.001 - Rp. 3.000.000 15 Rp. 3.000.001 - Rp. 4.000.000 11.3 Rp. 4.000.001 - Rp 5.000.000 10 8.8 Rp. 5.000.001 - Rp. 6.000.000 6.9 Rp. 6.000.001 - Rp. 7.000.000 4.5 Rp. 7.000.001 - Rp. 8.000.000 5 2.3 2.4 Rp. 8.000.001 - Rp. 9.000.000 1.2 1.4 0.7 Rp. 9.000.001 - Rp. 10.000.000 0 Over Rp. 10.000.000 Monthly Income

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