Andhra Pradesh Cultural Heritage of Buddhist Monuments and Its Importance
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Journal of Information and Computational Science ISSN: 1548-7741 Andhra Pradesh Cultural Heritage of Buddhist Monuments and its Importance Ms.P.Jannamma Assistant professor, Department of History, JMJ College for Women (Autonomous), Tenali, Andhra Pradesh, India Email ID: [email protected] Abstract: authentically represent the stories and people of the Tourism in India has emerged as one of the major past and present”. segment of the economy. India, with its rich cultural Most of the inscriptions of the Andhra Ikshvaku period heritage, ancient monuments, world famous temples, record either the construction of the Buddhist Viharas architecture masterpieces, wild animal's sanctuaries, or the gifts made to them. All the donors and builders and country holds a great attraction for the overseas as of the Viharas were the female members of the well as domestic tourists. Tourism is inherently the Ikshvaku royal family. Although Santamula I is fore runner of economic development with the entire reported to have performed the Vedic sacrifices, cultural heritage at its foundations. However, it is also nothing is known about the religious leanings of his a form of development even if restricted or limited by successors. This was the period during which Andhra economic realities, and is, nonetheless, a means by became a flourishing centre of Buddhism and a place which individuals and societies can access to and gain of pilgrimage for the Buddhists. The patrons were insight of one another’s places of interest and events ladies from the royal household, the merchants and of the past. Through experience, education and artisans and the people at large. enjoyment, tourism can be a liberating vehicle for The great stupas of Jaggayyapeta, Nagarjunakonda gaining and exchanging knowledge and understanding and Ramireddipalle were built, repaired or extended in an intellectual, emotional and spiritual sense. during their reign. Buddhist pilgrims and scholars Mahatma Gandhi eloquently expressed that “I do not visited the Buddhist centre at Nagarjunakonda. The want my house to be surrounded by walls or all sides attraction for this Buddhist centre can be accounted for of my windows to be barricaded. I want all the world’s from the sea trade which was carried on between cultures to be free to blow around my house but I don’t Lanka and the Ikshvakus though the ports situated on want to be carried away by any one of them”. The State the mouths of the Krishna and the Godavari. Government after considering the tourism potential of Buddhist Culture and tourism have a mutually at least 22 Buddhist sites out of 150 discovered, beneficial relationship which therefore strengthened selected for developing 3 Buddhist circuits, the attractiveness and competitiveness of regions and operational from Hyderabad, Vijayawada and countries. Culture therefore is increasingly an Visakhapatnam. Nagarjunakonda in Hyderabad important element of the tourism product. It also circuit, Amaravati in Vijayawada circuit and creates distinctiveness in a crowded global Thotlakonda, Bavikonda, Sankaram and Salihundam marketplace. At the same time, tourism provides an in Visakhapatnam circuit are provided with whole lot important means of enhancing cultural exchange of tourist amenities. Though, the number of tourists creating income which in turn can support and visiting these sites for domestic sector, Government of strengthen cultural heritage, cultural production and Andhra Pradesh aims at drawing large number of encourage creativity. Creating a strong relationship visitors from Far East Countries. Now Andhra Pradesh between tourism and culture can therefore help State is included in the Buddhist circuits of India. This destinations to become more attractive and paper will give detailed status of cultural heritage of competitive locations to live, visit, work and invest in. Buddhist monuments in Andhra Pradesh. II. Profile I.Introduction: The state of Andhra Pradesh extends between 12.40 Visiting historic, Buddhist and cultural sites is one of and 19.50 Latitudes and 76.45 to 84.50 longitudes and the most popular tourist activities today. As a result, occupies the 5th place in India covering approximately nations are paying attention to one of the fastest 2,75,000 square kilometers in area. It is the 4th most growing niche market segments in the travel industry populous. Drained by such mighty and perennial rivers today heritage tourism. The National Trust for Historic as Vamsadhara, Godavary, Krishna, Pennar, and Preservation defines heritage tourism as “traveling to Swarnamukhi, etc. and possessing important experience the places, artifacts and activities that geological rock and mineral formations, covered by alluvial soils, Andhra Pradesh was most congenial for Volume 9 Issue 11 - 2019 1732 www.joics.org Journal of Information and Computational Science ISSN: 1548-7741 the survival and sustenance of mankind from the pre- The reason why Andhra Pradesh has been doing well historic times. in all types of tourism is that the people of have always According to F.R. Allchin, the most numerous foreign been known for their hospitality, affability and polite visitors, particularly from Europe and America, visit behavior that has been attracting foreign travelers to India, Andhra Pradesh which we may broadly call Andhra Pradesh in hordes. Andhra Pradesh cultural historical interests. Government, in order to boost tourism of various kinds In view of India's rich and varied monuments and the in Andhra Pradesh has set up a separate Ministry of fact that they offer much that is unique, this class of Tourism and Culture. This ministry recently launched tourism has clearly a great potential for development a campaign called “Take Andhra Pradesh to the World and in our view can be exploited to a far greater extent and, Bring the World to Andhra Pradesh” in order to than at the present time. These tourists may further be encourage different types of tourism in Andhra broken down into those with general interest wishing Pradesh. to see a small selection only of the most important In the year 2009 foreign tourists spent around US $ monuments; and those with more limited regional or 15.4 billion on their travel in Andhra Pradesh. Being a thematic objectives. The monumental heritage may in state with tremendous diversity, Andhra Pradesh has a broadest terms be divided into four principal sub- lot to offer in terms of tourism and related activities. groups: monuments of Buddhism, starting with the The diversity that Andhra Pradesh is famous for sites associated with Buddha himself; Hindu ensures that there is something prominent for all monuments, ranging in time from the early centuries tourists, no matter what their interests are in Andhra of the Christian era to the present day; and enormously Pradesh. Varieties of Tourism forms are available. The varied in styles: the Indo-Islamic monuments; and, the Andhra Pradesh Government, in order to boost monuments of European and British association with tourism of various kinds is taking special steps to India .Each one of these four deserves to be exploited promote Pilgrimage Tourism, Spiritual Tourism, for purpose of Cultural tourism. Heritage Tourism, Cultural Tourism, Eco-Tourism,. Wild life Tourism, Beach Tourism, Leisure Tourism, III. Heritage tourism centers on history and Tribal Tourism, Rural Tourism, Business Tourism, culture: Adventure Tourism, Health Tourism, Medical While the term usually refers to cultural heritage Tourism, Endogenous Plants-Tourism. The State has embodied in historical and archaeological sites, arts, deliberately adopted; Culture tourism as the principal festivals, and pilgrimages some observers include instrument to help and transform the area (region); natural heritage as well, particularly where it is linked and, culture as the authentic representation of human to a way of life. Heritage Tourism schemes do not skills and means of preserving its cultural heritage. exclusively involve the Diasporas. The United Nations Economic, Social and Cultural Organization V. Buddhist monuments: (UNESCO) designated outstanding landmarks as The State Government after considering the tourism World Heritage Sites and by doing so, attract many potential of at least 22 Buddhist sites out of 150 international tourists. Such sites serve as a significant discovered, selected for developing 3 Buddhist development resource for poor countries since they circuits, operational from Hyderabad, Vijayawada and attract international funds for their restoration and Visakhapatnam. Nagarjunakonda in Hyderabad preservation as well as tourism revenue. circuit, Amaravati in Vijayawada circuit and Heritage tourism strategies in various countries have Thotlakonda, Bavikonda, Sankaram (Plates 2, 3) and in common development which make them major Salihundam in Visakhapatnam circuit are provided growth areas. They can be used to boost local culture, with whole lot of tourist amenities. Though, the aid the seasonal and geographic spread of tourism, number of tourists visiting these sites for domestic because of people’s inclination to seek out novelty, sector, Government of Andhra Pradesh aims at including that of observing traditional cultures. drawing large number of visitors from Far East Heritage tourism has become a major “new” area of Countries. Now Andhra Pradesh State is included in tourism demand, which almost all policy makers are the Buddhist circuits of India. aware of and anxious to develop. As the Satavahanas and the Ikshvakus patronized