WORKING TOGETHER SUSTAINABLE VALUE REPORT 2013 TO BRING … WORKING TOGETHER SUSTAINABLE VALUE REPORT 2013 … A VISIONARY IDEA TO LIFE NAVIGATION 1 potential, and when run on electricity produced from . 1 Our management renewable sources, this potential can even be reduced PRODUCT RESPONSIBILITY by half. We are deliberately using the BMW. 1 i3 to set 2 approach an in-house benchmark by gradually transferring the 2 measures practised in the BMW i3 to2 BMW Group vehicle projects with internal combustion engines. CLASSIC METHOD PROGRESS IN 2013 KPIs 2014+ FORECAST AND OBJECTIVES BMW i3 INTRODUCED IN SERIES CO2 EMISSIONS OF BMW GROUP EXPAND REACH OF BMW i REDUCING EMISSIONS PRODUCTION AUTO MOBILES (EU-27) — 2013 – In 2014, we will launch the BMW i3 on – We have successfully introduced our first additional markets (North and South America, Our visionary BMW i brand vehicles are spearhead- fully electric premium vehicle in Europe – Asia). We will also launch a new BMW i family ing our long-term efforts to produce completely the BMW i3. Compared with a conventional g/km model – the BMW i8. In addition, we will emissions-free vehicles. But they are only one part combustion engine vehicle, the BMW i3 expand our range of electric motorcyclesPRODUCT with RESPONSIBILITY The BMW Group takes a comprehensive approach of our Efficient Dynamics development strategy, our You can read the Sustainable Value generates over 50% less greenhouse gas the fully electric BMW C Evolution Scooter. PRODUCT RESPONSIBILITY 4.5 LTR. OF DIESEL PER 100 KILOMETERS — The BMW 520d. REDUCING CONSUMPTION WITH AERODYNAMICS — BMW Group wind channel. 133 to product responsibility. For us, it starts with the concept for ensuring sustainable individual mobility potential (CO2 equivalents) throughout the entire product life cycle. 2.1 Our management approach development of fuel-efficient vehicles that are safe for through constant and consistent reduction2.1 Our of management emis- approach 2012 138 g/km drivers and other road users. It covers resource-effi- sions. We achieve the best results here by applying An example of this philosophy is the BMW 520d, We set our sights on intelligent services covering the 2.2 Efficient mobility 2.2 Efficient mobility Report as you would a normal book: cient and eco-friendly development and production innovative efficiency technologies. with average fuel consumption in the EU test cycle entire spectrum of future mobility. One example is 2.3 Product safety processes, integrated and high-quality customer care 2.3 Product safety FURTHER REDUCTION IN FLEET EMISSIONS AVERAGE FUEL CONSUMPTION EU-27 STEP UP RECYCLING MEASURES of 4.5 litres per 100 kilometres and a CO2 value our DriveNow car-sharing service see Chapter 2.5. — 2013 as well as recycling concepts that ensure our cars have Whether through efficient engines, optimised aero- 2.4 Resource efficiency and of 119 grams per kilometre. With 184 hp, the We further reduced the CO emissions of our We are developing ways to reuse spent battery 2.4 Resource efficiency and – 2 – recycling management minimum impact on the environment even after they dynamics, intelligent energy management,recycling light- management BMW 520d shows that sustainability and driving Finally, we also strive for a high degree of customer start on page 1 and navigate page by vehicles sold in Europe to 133 g/km (2012: Petrol Diesel packs from our electric vehicles as well as reach the end of their life cycle. weight design, forward-looking drive control, the pleasure are by no means mutually exclusive. satisfaction, conducting studies, customer interviews 138 g/km; – 3.6%). This means that we are in by-products of the production. In addition,2.5 Future mobility 2.5 Future mobility line with our plan to reduce our fleet emissions we already recycle 20% of the thermoplastic Auto Start Stop function, brake energy regeneration, and constant analysis of customer feedback to find by 2020 by 50% compared with 1995. materials in our vehicles and are gradually2.6 Customer satisfaction tyres with reduced rolling resistance2.6 or air Customer flap con satisfaction- TAKING A BROADER VIEW OF PRODUCT RESPONSIBILITY out how we can improve even further from our cus- 6.2 4.8 tomers’ perspective see Chapter 2.6. increasing our use of secondary raw materials. A good example of our comprehensive understand- trol – every BMW Group vehicle is developed with page to the end of the report. l/100 km l/100 km ing of product responsibility is the BMW i3, the EfficientDynamics in mind. The BMW Group aims Our product responsibility is, however, not limited to producing eco-friendly vehicles. As a provider of MEETING INTERNATIONAL REQUIREMENTS 2012 Petrol 6.3 l/100 km Diesel 5.0 l/100 km first large-series electric vehicle produced by the for intelligent lightweight construction, an efficient premium products and premium services for individ- BMW Group. From the outset and throughout the and dynamic drive system, and intelligent manage- ual mobility, we also view the safety of our customers International regulatory requirements for To do this use the arrow keys on your entire life cycle we developed this vehicle in line with ment of all vehicle energy flows in every vehicle see and other road users as a central component of our BMW Group products are becoming increasingly SAFETY STANDARDS DEFINED NUMBER OF DriveNow USERS PROMOTE NETWORKED MOBILITY measurable sustainability targets – from raw material Chapter 2.2. — January 2014 product responsibility. Through active safety features stringent, particularly in the area of vehicle emis- – Since 2013, all BMW motorcycles in series – Online applications and networking are likely to extraction through the entire production and use we try to prevent accidents, and through passive sions. 93% of the vehicles we sell are subject to production have been equipped with ABS as change the face of urban mobility in the future. phase to recycling at the end of vehicle life. safety systems to mitigate their effects see Chapter 2.3. corres ponding regulations and tax legislation. At the computer or simply swipe on your a standard feature. For all car models we offer It is our aim to be a driver of mobility research, passive and active safety systems that warn identifying new trends at an early stage and same time, planning for sales is made difficult by Taking the already very efficient BMW 118d as ref- and support drivers in dangerous situations 220,000 transforming the most promising research Other elements in our approach to product respon- rapid changes in legislation. This means that we have and protect them to the greatest extent users results into practical applications. erence vehicle (Green Car of the Year 2008), the sibility are resource-efficient production and high to be prepared to cope with new framework condi- tablet device. possible in case of accident. BMW i3 has significantly less greenhouse gas poten- recycling and reuse standards that close the materials tions even before they are announced by legislators. tial across its entire product life cycle. For example, cycle as much as possible see Chapter 2.4 and see 2012 75,000 users when using the European Electricity Mix (EU-25), the Chapter 3. Previous Next Contents Home BMW i3 has around one-third less global warming chapter chapter page Previous Next Contents Home chapter chapter page SUSTAINABLE VALUE REPORT 2013 — PRODUCT RESPONSIBILITY 38 SUSTAINABLE VALUE REPORT 2013 — OUR MANAGEMENT APPROACH 40 SUSTAINABLE VALUE REPORT 2013 — OUR MANAGEMENT APPROACH 39 OR 1 1 2 3 4 potential, and when run on electricity produced from . 1 Our management renewable sources, this potential can even be reduced by half. We are deliberately using the BMW i3 to set 2 approach an in-house benchmark by gradually transferring the measures practised in the BMW i3 to BMW Group SELECTIVE METHOD vehicle projects with internal combustion engines. REDUCING EMISSIONS Our visionary BMW i brand vehicles are spearhead- ing our long-term efforts to produce completely emissions-free vehicles. But they are only one part Previous Next Contents Home You can also go straight to the topics PRODUCT RESPONSIBILITY The BMW Group takes a comprehensive approach of our Efficient Dynamics development strategy, our chapter chapter page to product responsibility. For us, it starts with the concept for ensuring sustainable individual mobility 2.1 Our management approach development of fuel-efficient vehicles that are safe for through constant and consistent reduction of emis- drivers and other road users. It covers resource-effi- sions. We achieve the best results here by applying 2.2 Efficient mobility that are of specific interest to you. To cient and eco-friendly development and production innovative efficiency technologies. 2.3 Product safety processes, integrated and high-quality customer care PRODUCT 2.4 Resource efficiency and as well as recycling concepts that ensure our cars have Whether through efficient engines, optimised aero- do this, look for the cross-references recycling management minimum impact on the environment even after they dynamics, intelligent energy management, light- RESPONSIBILITY reach the end of their life cycle. weight design, forward-looking drive control, the 2.5 Future mobility Auto Start Stop function, brake energy regeneration, 1. Use this arrow symbol to go straight tyres with reduced rolling resistance or air flap con- 2.1 Our management approach — p. 39 2.6 Customer satisfaction and links throughout the document. A good example of our comprehensive understand- trol – every BMW Group vehicle is developed with ing of product responsibility is the BMW i3, the EfficientDynamics in mind. The BMW Group aims 2.2 Efficient mobility — p. 42 to the previous chapter. first large-series electric vehicle produced by the for intelligent lightweight construction, an efficient 2.3 Product safety — p. 50 BMW Group.