Rownhams Lane, Southampton, So52 9Lx (So52 9Lx)

Customer Profile Report for BEDES LEA,SOUTHAMPTON (Punch Outlet Number: 371829) ROWNHAMS LANE, SOUTHAMPTON, SO52 9LX (SO52 9LX)

Age Data Table Count: Index: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min Miles Miles Miles Miles Drivetime Miles Miles Miles Miles Drivetime 0-15 1,093 1,661 13,504 46,945 43,505 92 89 98 93 96 16-17 158 245 1,809 5,703 5,371 107 107 106 92 96 18-24 357 564 4,892 37,926 29,975 62 63 74 156 137 25-34 642 939 7,898 39,337 34,022 74 69 79 107 103 35-44 710 1,091 9,104 32,622 29,484 88 87 98 96 96 45-54 881 1,366 10,738 33,724 31,386 98 97 103 89 92 55-64 798 1,352 9,734 27,843 26,107 111 121 117 92 96 65+ 1,725 2,679 15,583 43,869 41,406 151 150 118 91 95 Population estimate 2015 6,364 9,897 73,262 267,969 241,256 100 100 100 100 100

Ethnicity - Census 2011 Count: %: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min Miles Miles Miles Miles Drivetime Miles Miles Miles Miles Drivetime White 6,173 9,559 66,381 231,724 210,616 96% 96% 93% 89% 90% Mixed / Multiple Ethnic Groups 81 106 950 5,029 4,181 1% 1% 1% 2% 2% Asian / Asian British 100 166 3,033 16,819 14,029 2% 2% 4% 6% 6% Black / African / Caribbean / Black British 11 17 456 3,453 2,685 0% 0% 1% 1% 1% Other Ethnic Group 40 64 621 2,753 2,342 1% 1% 1% 1% 1% All People (Ethnic Group) 6,405 9,912 71,441 259,778 233,853 100 100 100 100 100

Mosaic UK Data Table (Residential) Count: Index: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0 - 0 - 0 - 15 Min Miles Miles Miles Miles Drivetime 0.5 1.5 3.0 5.0 Drivetime A City Prosperity (18+) 0 0 84 829 760 0 0 3 9 10 B Prestige Positions (18+) 843 1,541 11,969 18,979 20,512 226 265 284 124 150 C Country Living (18+) 36 204 943 3,757 4,547 10 37 23 26 35 D Rural Reality (18+) 11 93 564 843 993 3 17 14 6 8 E Senior Security (18+) 1,028 1,398 7,775 22,202 20,977 247 215 165 130 137 F Suburban Stability (18+) 1,212 1,575 4,906 14,568 13,656 388 323 139 114 119 G Domestic Success (18+) 911 1,872 9,748 20,503 17,480 212 279 200 116 111 H Aspiring Homemakers (18+) 504 576 4,350 23,824 23,039 108 79 83 125 135 I Family Basics (18+) 67 94 4,071 15,105 14,359 18 16 98 100 106 J Transient Renters (18+) 5 14 1,312 10,530 9,059 2 3 39 87 84 K Municipal Challenge (18+) 84 111 445 4,460 4,320 28 24 13 36 39 L Vintage Value (18+) 223 311 4,933 13,205 12,445 69 62 135 100 105 M Modest Traditions (18+) 190 196 4,654 9,490 9,625 78 52 169 95 108 N Urban Cohesion (18+) 0 0 123 6,225 4,502 0 0 4 57 46 O Rental Hubs (18+) 0 0 1,958 45,232 31,302 0 0 44 280 217 Adults 18+ estimate 2015 5,114 7,985 57,835 209,752 187,576 100 100 100 100 100 Copyright © 2016 Experian Limited. Mapping: Copyright © 2015 Navteq. Mosaic UK Map and Data: BEDES LEA,SOUTHAMPTON (371829)

Mosaic UK Data Table (Residential) Count: Index: 0 - 0.5 0 - 0.5 Miles Miles A City Prosperity (18+) 0 0 B Prestige Positions (18+) 843 226 C Country Living (18+) 36 10 D Rural Reality (18+) 11 3 E Senior Security (18+) 1,028 247 F Suburban Stability (18+) 1,212 388 G Domestic Success (18+) 911 212 H Aspiring Homemakers (18+) 504 108 I Family Basics (18+) 67 18 J Transient Renters (18+) 5 2 K Municipal Challenge (18+) 84 28 L Vintage Value (18+) 223 69 M Modest Traditions (18+) 190 78 N Urban Cohesion (18+) 0 0 O Rental Hubs (18+) 0 0 Adults 18+ estimate 2015 5,114 100 Copyright © 2016 Experian Limited. Mapping: Copyright © 2015 Navteq. Occasions Map and Data: BEDES LEA,SOUTHAMPTON (371829)

Occasions Data Table Count: Index: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0 - 0 - 0 - 15 Min Miles Miles Miles Miles Drivetime 0.5 1.5 3.0 5.0 Drivetime 01 Mine's a Pint 297 453 3,428 13,017 11,682 84 84 80 80 81 02 Early Doors 363 528 3,916 11,650 11,054 122 116 109 86 92 03 Everyday is Friday 259 389 3,383 13,101 11,770 102 101 110 113 114 04 Weekend Millionaires 295 403 3,729 13,561 12,761 81 72 84 81 86 05 Out On The Town 318 485 4,209 19,805 16,720 90 90 99 123 117 06 Business and Pleasure 115 193 1,730 8,021 6,784 63 70 78 97 92 07 Sporting Pints 193 273 3,068 17,886 15,083 50 46 65 101 96 08 Student Social 146 248 2,085 15,066 10,731 89 99 105 201 161 09 Leisurely Lunch 396 633 4,582 14,066 13,141 114 120 109 89 94 10 Wining and Dining 561 889 5,678 16,483 15,361 143 148 119 92 96 11 Household Outing 311 455 3,963 14,097 13,166 100 96 105 99 104 12 Midweek Meal Deal 89 125 1,487 7,149 6,269 51 47 70 89 88 13 Date Night 411 653 4,870 13,725 12,664 147 153 144 108 112 14 Birthday Treat 367 572 4,041 11,142 10,578 131 134 119 87 93 15 Pre Show Meal 119 174 1,230 4,584 4,183 124 119 106 105 107 Number of Occasions 4,240 6,473 51,399 193,353 171,947 100 100 100 100 100

Competition Type Summary Table 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 Reporting Category Miles Miles Miles Miles Café / Wine Bar 0 0 3 21 Circuit Bar 0 0 3 27 Community Local 1 1 9 59 Dry Led 0 1 8 24 Branded Food Pub 0 1 6 22 Rural 0 0 1 1 Other 2 4 43 193 Total 3 7 73 347

Competition Type Summary Table 0 - 0.5 Reporting Category Miles Café / Wine Bar 0 Circuit Bar 0 Community Local 1 Dry Led 0 Branded Food Pub 0 Rural 0 Other 2 Total 3

List of Pubs (sorted by distance from Punch outlet) - Top 30 by Distance

Distance Rank Pub name Address Owner Postcode Category (Miles)

N/A BEDES LEA,SOUTHAMPTON ROWNHAMS LANE, SOUTHAMPTON, SO52 9LX Punch Taverns SO52 9LX Punch Taverns 0.00 1 Bedes Lea 112 Rownhams Lane, North Baddesley, Southampton Punch Pub Company SO52 9LW Community Local 0.04 2 Water Margin Restaurant 72 Botley Road, North Baddesley, Southampton Independent Free SO52 9DU Other 0.34 3 North Baddesley Community Asc Club Fleming Avenue, North Baddesley, Southampton Independent Free SO52 9AQ Other 0.48 4 Ox 120 Botley Road, North Baddesley, Southampton Star Pubs & Bars SO52 9EE Dry Led 0.58 5 Luzborough House Luzborough Lane, Romsey Greene King SO51 9AA Branded Food 1.06 6 Chilworth Golf Club Chilworth Old Village, Chilworth, Southampton Independent Free SO16 7JP Other 1.24 7 Chilworth Manor Chilworth, Southampton Independent Free SO16 7PT Other 1.45 8 Mandarin Chef Winchester Road, Crampmoor, Romsey Independent Free SO51 9AL Other 1.53 9 Premier Inn Rownhams Lane, Rownhams, Southampton Whitbread SO16 8AP Other 1.71 10 Hunters Inn Winchester Hill, Romsey Enterprise Inns SO51 7NW Circuit Bar 1.74 11 Chilworth Arms Chilworth Road, Chilworth, Southampton Mitchells & Butlers SO16 7JZ Branded Food 1.84 12 Sun Inn Winchester Road, Romsey Enterprise Inns SO51 7JG Dry Led 1.91 13 Romsey Rugby Union Football Club Southampton Road, Romsey Independent Free SO51 8AF Other 1.95 14 Romsey Cricket Club Southampton Road, Romsey Independent Free SO51 8AF Other 1.95 15 Romsey Golf Club Romsey Road, Nursling, Southampton Independent Free SO16 0XW Other 1.97 16 Cleveland Bay 1 Pilgrims Close, Chandler's Ford, Eastleigh Wadworth & Co Limited SO53 4ST Dry Led 1.99 17 Plaza 40 Winchester Road, Romsey Independent Free SO51 8JA Other 2.03 18 Bishop Blaize 4 Winchester Road, Romsey Punch Pub Company SO51 8AA Community Local 2.07 19 Romsey Town Football Club South Front, Romsey Independent Free SO51 8GJ Other 2.11 20 Romsey Comrades Club South Front, Romsey Independent Free SO51 8GJ Other 2.11 21 Berties Restaurant & Bar 80 The Hundred, Romsey Independent Free SO51 8BZ Cafe / Wine Bar 2.15 22 Keats Restaurant Winchester Road, Ampfield, Romsey Independent Free SO51 9BQ Other 2.18 23 White Horse Winchester Road, Ampfield, Romsey Greene King SO51 9BQ Dry Led 2.18 24 Ampfield Par Three Golf Club Winchester Road, Ampfield, Romsey Independent Free SO51 9BQ Other 2.18 25 Horns Inn Romsey Road, Nursling, Southampton Enterprise Inns SO16 0XA Community Local 2.19 26 Prezzo 21 Palmerston Street, Romsey Prezzo plc SO51 8GF Other 2.22 27 Nazs Cuisine 48 The Hundred, Romsey Independent Free SO51 8BX Other 2.24 28 Hilliers Restaurant Jermyns Lane, Ampfield, Romsey Independent Free SO51 0QA Other 2.26 29 Old House At Home 62 Love Lane, Romsey Fuller Smith & Turner SO51 8DE Community Local 2.28 30 Royal British Legion Club Love Lane, Romsey Independent Free SO51 8DE Other 2.28