NOW.. AND FROM EVERYWHERE WHO WE ARE

Sky News Arabia is a 24-hour, Arabic-language rolling news channel, broadcast in HD quality from the Arab world for the Arab world. It offers fresh, fast and independent news across multiple media platforms to audiences across the Middle East, North Africa and Europe.

The company operates under the brand, which has gained a reputation for independent, impartial and innovative coverage since its launch in 1989 when it was Europe’s first 24- hour news channel.

Our staff comprises nearly 450 of the best journalists, producers, technicians and professionals from across the Arab world, including presenters selected particularly for their ability to report both from the studio and the field.

WHO WE ARE Sky News Arabia is a fully integrated rolling source of breaking news using a combination of the HD TV channel as well as advanced Online and Mobile applications. We broadcast Live 24/7 in Native HD in MENA. We have 14 MENA bureaus, 2 international Bureaus in London and Washington DC and access to 10 Sky News international Bureaus.

Content : Covering Global Political, Social and Cultural Issues as they occur. Business, Finance, Sports, Weather and showbiz updates. Launch : Second Quarter of 2012 Language : Arabic Location : - UAE Broadcast : Free-to-air, Live, around the clock Beam : Middle East, North Africa and Europe Households : Over 50 million households across the MENA region Website : The channel’s news website, www.skynewsarabia.com, features breaking news stories, video news highlights, journalist and correspondent blogs, as well as live streaming and twitter reporting feeds, while offering users the ability to engage and comment on the topics of the day. Twitter : @skynewsarabia Facebook : www.facebook.com/SkyNewsArabia

ABOUT US WHERE WE ARE

Reaching around 380 MILLION viewers Eutelsat Hot Bird 13C

WHERE WE REACH

Reaching around 380 MILLION viewers Arabsat Badr 4

WHERE WE REACH

Reaching around 380 MILLION viewers Nilesat 201

WHERE WE REACH WHO WE ARE Sky News Arabia FM is a rolling source of breaking news broadcast Live 24/7. We have 14 MENA bureaus, 2 international Bureaus in London and Washington DC and access to 10 Sky News international Bureaus.

Content : Covering Global Political, Social and Cultural Issues as they occur. Business, Finance, Sports, Weather and showbiz updates. Launch : August 2015 Language : Arabic Location : UAE Broadcast : 90.3 FM Facebook : www.facebook.com/SkyNewsArabia

WHO WE ARE Etihad Airways Carried 11.5 million passengers in 2013

Emirates Carried 44.5 million passengers in 2013

Turkish Airlines Carried 48.3 million passengers in 2013

Garuda Indonesia Carried 25 million passengers in 2013

AIRLINES PARTNERS REACH BY MARKET

14.0

12.8 12.5 12.3 12.0 11.5 12.0 11.2 11.2 11.2 11.4 10.9 11.0 10.6 10.4 10.6 10.0 9.6 9.8 8.7 8.9 8.5 8.2 8.0 7.9 7.4 7.5 6.7 6.0 6.1 6.0 5.7 5.7 5.8 5.8 5.4 5.3 5.4 5.3 5.4 5.0 5.1 5.0 4.8 4.4 4.5 4.6 4.6 4.1 4.5 4.7 4.5 4.3 4.3 4.3 4.3 4.4 4.5 4.5 4.4 4.3 4.3 4.2 3.1 4.1 4.2 4.2 4.1 4.0 4.0 4.0 4.2 4.2 4.2 4.2 4.0 3.7 3.9 3.9 4.2 4.2 3.9 3.6 3.1 3.5 3.7 3.4 3.2 3.3 3.2 3.0 3.2 2.7 2.8 2.6 2.6 2.0 2.1 2.0 1.4 1.6 1.6 1.5 1.2 1.3 1.3 1.1 1.0 1.0 1.0 1.0 1.0 0.6 0.4 0.9 0.8 0.4 0.8 0.9 0.9 0.8 0.8 0.7 0.7 0.5 0.5 0.5 0.7 0.6 0.6 0.7 0.6 0.5 0.3 0.2 0.2 0.2 0.3 0.4 0.5 0.0 0.0 0.1 0.1 0.0 0.2 0.0 0.1 0.0 0.2 0.0 0.1 0.0 0.1 0.6 0.2 0.2

UAE KSA KWT EGYPT Source: IPSOS, UAE , KSA, KWT, EGY TLM 2012 – 2015

OUR VIEWERSHIP DAILY TREND

7

6 Sample 2,208 Populaon 2,963,282 (Arabs) 5

4 3 AL JAZEERA 2 SKY NEWS ARABIA 1

0

UAE Source: v

IPSOS, UAE 03:00-03:14 03:45-03:59 04:30-04:44 05:15-05:29 06:00-06:14 06:45-06:59 07:30-07:44 08:15-08:29 09:00-09:14 09:45-09:59 10:30-10:44 11:15-11:29 12:00-12:14 12:45-12:59 13:30-13:44 14:15-14:29 15:00-15:14 15:45-15:59 16:30-16:44 17:15-17:29 18:00-18:14 18:45-18:59 19:30-19:44 20:15-20:29 21:00-21:14 21:45-21:59 22:30-22:44 23:15-23:29 00:00-00:14 00:45-00:59 01:30-01:44 02:15-02:29 TLM – Nov 2015 (Arabs)

OUR VIEWERSHIP DAILY TREND

7

6 Sample 6,000 Populaon 16,248,780 5

4 AL ARABIYA 3 AL JAZEERA 2 SKY NEWS ARABIA 1

0

KSA Source:

IPSOS, KSA 03:00-03:14 03:45-03:59 04:30-04:44 05:15-05:29 06:00-06:14 06:45-06:59 07:30-07:44 08:15-08:29 09:00-09:14 09:45-09:59 10:30-10:44 11:15-11:29 12:00-12:14 12:45-12:59 13:30-13:44 14:15-14:29 15:00-15:14 15:45-15:59 16:30-16:44 17:15-17:29 18:00-18:14 18:45-18:59 19:30-19:44 20:15-20:29 21:00-21:14 21:45-21:59 22:30-22:44 23:15-23:29 00:00-00:14 00:45-00:59 01:30-01:44 02:15-02:29 TLM – Nov 2015

OUR VIEWERSHIP DEMOGRAPHICS

VIEWERS BY GENDER VIEWERS % BY AGE GROUPS

Female, 6.8 Dominant 21.0 26.4 23.3 17.8 11.5 Male Young 0% 20% 40% 60% 80% 100% Viewers Generaon 15 - 24 25 - 34 35 - 44 45 - 54 55 + Male, 93.2 VIEWERS BY EDUCATION (%) Master or more 4.6 Finished University 47.4 University no diploma 10.9 Finished Secondary 26.4 HIGHLY EDUCATED Secondary no diploma 4.6 WITH HIGHER Finished intermediate 3.0 Intermediate no diploma 0.9 INCOME LEVELS Finished elementary 0.7 School but no diploma 0.8 Read and write but no school 0.6 Source: IPSOS, UAE , KSA, KWT, EGY TLM Nov 2015

OUR VIEWERSHIP NEWS MARKET

30 25 22.13 20 13.22 REACH% 15 12.54 (Arabs) 10 3.42 5 0.62 0.47 0.43 0.35 0.28 0 AL JAZEERA AL ARABIYA SKY NEWS ARABIA AL HADATH BBC ARABIC AL MAYADEEN EL EKHBARIA ARABIC NILE NEWS

30 25 19.35 20

REACH% 15 10.19 10 6.21 5.78 3.13 5 0.28 0.22 0.05 0 AL ARABIYA AL JAZEERA AL HADATH SKY NEWS ARABIA AL EKHBARIA BBC ARABIC AL MAYADEEN NILE NEWS

Source: IPSOS, UAE , KSA, TLM Nov 2015

OUR REACH WEBSITE

4,000,000

3,500,000

3,000,000

2,500,000

2,000,000

1,500,000

1,000,000

500,000

0

Unique Visitors / Month

DIGITAL PERFORMANCE Mobile Applications

1,400,000

1,200,000

1,000,000

800,000

600,000

400,000

200,000

0

Downloads

DIGITAL PERFORMANCE Tablet Applications

220,000 218,000 216,000 214,000 212,000 210,000 208,000 206,000 204,000 202,000 200,000 198,000

Downloads

DIGITAL PERFORMANCE Facebook

8,000,000

7,000,000

6,000,000

5,000,000

4,000,000

3,000,000

2,000,000

1,000,000

0

New Fans Total Fans 196,194 7,617,804

SOCIAL MEDIA PERFORMANCE Twitter

4,500,000

4,000,000

3,500,000

3,000,000

2,500,000

2,000,000

1,500,000

1,000,000

500,000

0

New Followers Total Followers 173,479 3,998,236

SOCIAL MEDIA PERFORMANCE YouTube

140,000,000

120,000,000

100,000,000

80,000,000

60,000,000

40,000,000

20,000,000

0

New Views Total Views 3,356,454 114,543,679

SOCIAL MEDIA PERFORMANCE Google+

New Fans Total Fans 8,883 1,125,577

SOCIAL MEDIA PERFORMANCE Current Affairs

غرفة الخبار Room News بصراحة مع زينة يازجي Yaziji Zeina With Bisaraha

من الرياض Riyadh Al Min عمرو عبد الحميد حوار Abdelhamid Amr with Qahira Al Hiwar القاهرة مع

حديث العرب Arab Al Hadeeth نيران صديقة Sadiqa Niran

OUR PROGRAMS Business, Commodities and Markets

الرواد ROWAD AL آفاق الستثمار Isthmar Al Afaq عالم الطاقة Taqa Al Alam

السواق Markets السلع Commodies التمويل Finance

OUR PROGRAMS Sports, Real Estate and Documentaries

ملعب Malaeb مساحات Messahat

عن قرب Korb Aan

OUR PROGRAMS THE GRID (TV) Sunday Monday Tuesday Wednesday Thursday Friday Saturday UAE 06:00 Al Nahar 06:15 06:30 A'an Korb (RR3) Afaq Al-Esthmar (RR1) Alam Al Taqa (RR1) Messahat (RR1) 06:45 Al Nahar 07:00 07:15 Al Nahar Al Nahar 07:30 07:45 Al Nahar 08:00 Bsaraha (RR3) 08:15 08:30

BREAKFAST PEAK - No. Of Break 12 08:45

09:00 Morning Show 09:15 Stock Markets Brief (6-7 minutes) 09:30 Akhbar Al Youm 09:45 Morning Show 10:00 10:15 Opening Market UAE & KUWAIT (5-6 minutes) 10:30 Messahat (RR2) A'an Korb (RR1) 10:45 Morning Show 11:00 11:15 Short Business News 11:30 11:45 12:00 Morning Show Akhbar Al Youm 12:15 DAY TIME - No. Of Break 16 12:30 Opening Market KSA (7 minutes) Short Business News (5 minutes) 12:45 LIVE WEATHER

13:00 Akhbar Al Youm Akhbar Al Youm 13:15 Kuwait Market Closing & Opening Market Egypt (7 minutes) 13:30 Afaq Al-Esthmar (RR2) Alam Al Taqa (RR2) 13:45 Akhbar Al Youm 14:00 Akhbar Al Youm 14:15 UAE Markets Closing (With Guest) (12 minutes) 14:30 LIVE WEATHER Short Business News Business VW (3 min) 14:45 15:00 Akhbar Al Youm 15:15 Hiwar Al-Qahera (RR2) Min Al Riyadh (RR2) Malaeb (RR2) NIRAN SADEEQA (RR2) Bsaraha (RR2) HADEETH AL ARAB (LIVE) 15:30 ROWAD (RR3) 15:45 16:00

DAY PEAK - No. Of Break 16 16:00 NEWS 16:00 NEWS 16:00 NEWS 16:00 NEWS 16:00 NEWS 16:00 NEWS 16:15 KSA & EGYPT Market Closing (With Guest) (12 minutes) Short Business News 16:00 NEWS 16:30 LIVE WEATHER 16:00 NEWS 16:45 Sunday Monday Tuesday Wednesday Thursday Friday Saturday UAE 17:00 Akhbar Al Youm Akhbar Al Youm 17:15 17:30 Main Business News (With Guest) 20 minutes (with 2 minutes break) Short Business News Business VW (3 min) 17:45 18:00 Akhbar Al Massaa' Akhbar Al Massaa' Akhbar Al Massaa' 18:15 Akhbar Al Massaa' Akhbar Al Massaa' Akhbar Al Massaa' 18:30 Afaq Al-Est (LIVE)"12,000" Alam Al Taqa (LIVE) "12,000" Messahat (LIVE) "12,000" EARLY EVENING - No. Of Break 8 18:45

19:00 Akhbar Al Massaa' Akhbar Al Massaa' 19:15 Internaonal Business News (With Guest) 8 minutes 19:30 SPORTS NEWS (20 minutes) SPORTS NEWS (20 minutes) 19:45 20:00 Akhbar Al Massaa' AL Massaa' (LIVE) HADEETH AL ARAB 20:15 (RR3) 20:30 A'an Korb (LIVE) "13,500" Short Business News 20:45 21:00 Akhbar Al Massaa' 21:15 EVENING PEAK - No Of Break 12 Akhbar Al Massaa' Short Business News 21:30 LIVE WEATHER 21:45

22:00 22:15 22:30 22:45 NEWS ROOM (LIVE) NEWS ROOM WE (LIVE) 23:00 23:15 23:30 23:45

00:00

LATE EVENING - No. Of Break 12 NIRAN SADEEQA ROWAD (LIVE) HADEETH AL ARAB Hiwar Al-Qahera 00:15 Min Al Riyadh (LIVE) Malaeb (LIVE) Bsaraha (LIVE) (LIVE) (RR1) (LIVE) 00:30 SPORTS 00:45