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Editor: MARK HAYHURST WELCOME England Netball and Nike partner Tel: 01206 508618 Email: [email protected] to this month's Sports Insight to take the sport to the next level Advertising Manager: ­KEITH MARSHALL Joanna Adams, CEO of England “We are delighted to announce England Netball and Nike have Tel: 01206 505947 entered an exciting multi-year Netball, said: “This is yet another our partnership with England Fax: 01206 500243. partnership covering the elite incredible moment for netball, Netball. Netball is one of the most Email: [email protected] women’s team. and we’re delighted to be joining participated female sports in the The agreement will see Nike the Nike family. England Netball UK and it’s time to acknowledge Advertising Sales design and supply on and off and Nike have the shared vision of athletes playing it. We are 21-23 Phoenix Court, Hawkins Rd, court kit for the Vitality Roses empowering women and girls in committed to using our global Colchester, Essex CO2 8JY for all international Netball sport and we hope that together we voice to elevate Netball athletes Group Advertising competitions. can support the Vitality Roses on and inspire girls and women in Manager: SAM REUBIN The deal cements Nike as both their journey to becoming the top- England to play more.” I hope everyone is getting into England Netball’s supplier and ranked netball team in the world. The Vitality Roses showcased Group Editor: the festive spirit. strategic partner to support the “This partnership is a complete their new Nike netball FAE GILFILLAN Well as much as you can with all continued growth of the game game changer for the sport and we performance kit for the first Tel: 01206 508615 the Brexit shenanigans going on! A in the UK. With over 1.4 million are looking forward to working with time during the three-match Publisher: MATTHEW TUDOR deal has been agreed between the women and girls playing netball Nike to bring netball into a new era.” Vitality Netball International EU and Prime Minister Theresa every season, it’s the biggest female David Carmont, VP/GM, Series against Uganda on Art Director: LEE WHITEFORD May. At last everyone shouts – well participation sport in the country. Nike EMEA/WEST, added: November 27 – December 2. Advertisement Art maybe not. The deal appears not to Director: KEVIN DENNIS be liked by just about anyone and the likelihood of it passing a vote in Reproduction: Parliament look very slim or just ACE PRE-PRESS. down right impossible. Well we Tel: 01206 797541 will find out in a couple of weeks, so Photography: again, it's just wait and see. CLIQQ PHOTOGRAPHY So to take your minds off it all – www.cliqq.co.uk what do we have in Sports Insight Twitter: @CliQQphoto this month? Paul Sherratt investigates the Accounts: SUE CARR. changing face of Sports Direct Tel: 01206 505903 and its intention to become the Published by Maze Media (2000) Limited, 21-23 Phoenix Court, Selfridges of the sports trade. Hawkins Rd, Colchester, Essex Feeling social? Well Fiona CO2 8JY Bugler takes a look at how Strava are working behind the scenes All contents © Maze Media (2000) Limited. The views expressed in to grow their online community this magazine are not necessarily into a social network where you those of the publisher. Every effort is made to ensure the veracity and can share posts, add video and integrity of the companies, persons, create groups. She examines products and services mentioned in this publication and details given the implications for the bigger are believed to be accurate at the landscape and ever-changing world time of going to press. However, no of online social networking. responsibility or liability whatsoever can be accepted for any consequence I hope you enjoy reading the or repercussion of responding December issue. to any information or advice given or inferred. No part of this publication may be copied, broadcast, interpreted, or stored, in any form, for any purpose, without the written IN PARTNERSHIP WITH permission of the publisher. The official publication of the Sporting Goods Industry Association Sports Insight has a current ABC certified circulation of 5,281 (audit period July 1, 2016 to June 30, 2017). The Audit Bureau of Circulations (ABC) is an independent audit watchdog that verifies magazines’ circulation figures, providing accurate and comparable data for advertisers. ABC Certification demonstrates a media owner’s integrity, in their willingness to be audited and to conform to industry standards. UK/ROW subscription: £25/£42.50 for one year (10 issues).

@SportsInsightUK BRIAN SMALL TO All the very latest in STEP DOWN NEWS the sports industry... FROM JD SPORTS

Brian Small, Chief Financial Officer, of JD Sports Fashion ASICS EMEA reports Q3 plc has stepped down from the Board of the Company, following his decision to retire from this role. growth in key strategic areas The JD Board has been in discussion with Brian for the past few months regarding ASICS has reported positive Results show that although impact of an ambitious business • In Tennis, ASICS gained his proposed retirement and results in key strategic areas consolidated net sales in EMEA transformation by ASICS significant exposure from its wishes him all the best for for the first three quarters for the first nine months of 2018 continues to develop the business partnership with Novak Djokovic, the future. of 2018 after a slow start to declined by four per cent (-2.7 in key strategic areas; ASICS brand who won the 2018 men’s singles Brian Small was replaced the year. per cent currency neutral) the stores reported 11 per cent growth, at Wimbledon and the US Open by Neil Greenhalgh, the ASICS e-commerce a sales uplift wearing GEL-RESOLUTION Company's Group Finance of 85 per cent and increases in NOVAK shoes. Director, who joined JD emerging markets through South- • In Lifestyle, ASICS re-released in 2004. Africa (two per cent), Russia (17 the iconic GEL-KAYANO 5 OG Neil was formally appointed per cent) and the Middle East (131 model from 1999, after it appeared as Chief Financial Officer with per cent). on the catwalk at this year’s Paris effect from November 1. Neil Across ASICS’ core product Fashion Week. has been deeply involved in categories, Running footwear • In the emerging markets, ASICS all aspects of JD's growth and remained stable, Tennis footwear opened its first brand store in international expansion for increased 2.4 per cent and the Middle East at The Avenues the last 14 years. Specifically, Onitsuka Tiger footwear (ASICS’ Mall in Kuwait and extended its he has increasingly been heritage lifestyle fashion brand) contract as official supplier for fulfilling many aspects of his recorded standout results of 28 the South African Rugby Union new role in more recent per cent. until 2024. years in anticipation of an In the third quarter, ASICS orderly succession. continued to deliver a number of Alistair Cameron, CEO of ASICS Peter Cowgill, Executive brand and business initiatives to EMEA, said: “We have radically Chairman of JD, said: "I would drive growth across key performance transformed our business to drive like to thank Brian for his and lifestyle categories: future growth by building closer valuable contribution and consumer connections, prioritising support over the last 15 years Brooks Running strengthens • In Running, ASICS launched strategic business initiatives at JD and we wish him well its innovative FlyteFoam Lyte and becoming more responsive in his retirement. I would and FlyteFoam Propel midsole in a rapidly changing world. We position in Europe also like to welcome Neil to material in two core running are encouraged by the growth in the Board of JD. The Board Brooks Running is experiencing double digit revenue growth shoe models; the DYNAFLYTE key strategic areas and with our is delighted that a planned this year in EMEA (Europe, Middle East, Africa). 3 and ROADHAWK FF 2. The strategic partners after a tough succession has been achieved. To better support and enable this growth, the company recently two new shoe models followed start to the year. We are confident Neil has already made a decided to reshape its leadership structure in the region. Specifically, the successful Q2 launch of the that our new focus will continue to substantial contribution Brooks organized its European business into three commercial flagship GEL-KAYANO 25 shoe. deliver results.” territories (North, Central and South), each with its own business to JD and his promotion to leader. Brooks also recently appointed a new EMEA Sales Director and the Board will enable him to EMEA Marketing Director. contribute still further.'' Matt Dodge, Managing Director of Brooks EMEA, said: “The growth we're seeing in EMEA is incredibly exciting. We’re more focused than DC Thomson Media acquires ever on delivering the best gear for all who run and inspiring people to run and be active. Ensuring that we have the right structure and people Aceville Publications in place is key to being able to deliver on that commitment”. 2PURE The three Brooks territories in EMEA are led by Hamish Stewart, Aceville Publications has been acquired by DC Thomson Media. Bastian Huebschen and Coke Salvans: Headquartered in Dundee, DC Thomson Media has been publishing for PARTNER over 100 years and has a portfolio of more than 20 magazines, including • Hamish Stewart is responsible for the Northern territory, which the much-loved brands The People’s Friend and Beano. WITH MYAGI Aceville Publications, based in Colchester, is home to over 40 in-house includes the United Kingdom, Benelux and the company’s European 2pure has entered a brands including leading UK-based titles such as Sports Insight and Distribution business. Hamish has held a number of leadership partnership with Myagi, the Running Forum. positions in both the US and Europe during his more than 25-year online training platform for Matthew Tudor, Managing Director at Aceville, said: “We’re thrilled to career at Brooks. retailers and their staff. be joining DC Thomson Media. They have great heritage and credibility • Bastian Huebschen will continue to be responsible for the Central Founded in 2013, Myagi in the publishing industry and I’m looking forward to working together to territory, overseeing Germany, Austria and Switzerland. Bastian has is designed to help retailers strengthen the combined portfolio. been with Brooks for more 16 years. improve customer service and “DC Thomson Media holds some brilliant brands and I’m confident • Coke Salvans is responsible for the Southern territory, which includes drive sales on the shop floor the Aceville titles and expertise will complement this. The portfolios Italy, France, Spain and Portugal. Coke, who joined Brooks in October, by offering targeted product align brilliantly and bring real opportunity to improve content for all of brings over 20 years of experience in the sporting goods industry in knowledge for front-line our readers.” Southern Europe. sales associates through their The acquisition of Aceville by DC Thomson Media will bring a own connected devices, to combined portfolio of around 70 magazines as well as a number of digital Dodge added: “We believe that this new leadership structure will enable supplement the in-store visits of properties and events. The acquisition establishes DC Thomson Media as our highly capable country teams to continue leading in their respective the 2pure area managers. one of the top five consumer magazine publishers in the UK. markets, each of which have their own distinct characteristics. Retailers with existing Mike Watson, Chief Executive Officer at DC Thomson Media, said: “We’re “At the same time, this structure will also help us create more 2pure accounts will be granted excited to have acquired Aceville and are looking forward to working together. strategic alignment across our European business.” access to a growing number The team at Aceville, and their portfolio, are a great fit for our business and Brooks also recently appointed a new EMEA Sales Director and of brands within the Active this collaboration opens up a host of opportunities for both businesses. This is EMEA Marketing Director. and Cycle categories from the a hugely exciting time for everyone at DC Thomson Media and Aceville. Edinburgh-based distributor’s “This acquisition will materially change our landscape and is a key step • Franck Mesnage was promoted to EMEA Sales Director on broad portfolio, including in our Protect, Launch, Diversify strategy.” September 1. Prior to his promotion, Franck served as the company’s Compressport, Body Glide Following the acquisition, the focus for DC Thomson Media is to Country Manager in France and Benelux. and POC. increase market share • Jim Miles joined Brooks as EMEA Marketing Director on November Retailers can register and continue to transform 1. Jim joins Brooks from the media agency Starcom where he most interest by contacting their from traditional magazine recently served as Global Business Director. Jim succeeds Austin area manager or can find publishers to multimedia Simms who was promoted into a global role at Brooks as VP of out more by emailing content creators and Marketing, Digital and Strategy in September. [email protected]. distributors.

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Sales Manager – Jeff Tipler – [email protected] 01282860077 Sales Office – Sarah Bell – [email protected] – 01282860077 Sales North West/North East/Scotland – John Hornsby – [email protected] - 07831 351802 Sales Midlands/South of England – David Peel – [email protected] – 07716 169433 Sales Northern Ireland/ Republic of Ireland – David Sanderson – [email protected] – 07939 583876 NEWS 7

OPRO renews partnership The National Running with New Zealand Rugby Show wins at EN Indy OPRO have renewed their long-term partnership with New Zealand Rugby (NZR), the national governing body for rugby in New Zealand from grassroots to elite level. OPRO, like NZR, have continued to push boundaries and for more than Awards 2018 20 years have been a world leading manufacturer of mouthguards. As part of their partnership, OPRO will continue to supply New Zealand’s elite The National Running Show has ©ANISEED PHOTO place on January 19-20 at the NEC, players with the very best in mouthguard protection. won the award for Best Launch Birmingham. As the only non race- Players from NZR’s elite performance programme, including the All (Trade or Consumer) at the EN affiliated show of its kind, it will Blacks, Black Ferns, All Blacks Sevens and Black Ferns Sevens teams, Indy Awards 2018. welcome an exceptional line-up of Maori All Blacks and Under 20s, will have access to the best-fitting, most The event took place on November sports brands, retailers, nutrition comfortable mouthguards in the world. 2, at The Honourable Artillery experts, race organisers and Furthermore, OPRO have been granted the rights to produce officially Company, in London. communities, making it a must for licensed NZR branded mouthguards from their Self-Fit range for sale to Mike Seaman, Director of The any runner as well as any business the general public. National Running Show, also came related to running. David Allen, OPRO Chief Executive Officer, said: “We are delighted to away with the award for Best Show In June this year, The National extend our partnership with New Zealand Rugby who always strive to Director at this exciting new awards for Best Feature Area at the EN Indy Running Show won the award for foster and produce the world’s best talent. ceremony dedicated to recognising Awards. Best Consumer Show Launch at the “OPRO have been involved with the sport of Rugby for 21 years and the achievements of independent The Treadmill Challenge formed AEO Excellence Awards. It was also we are proud to continue our partnership with this world leading, iconic organiser shows, teams and just one of many popular feature shortlisted in the Show Rising Star sports organisation. individuals. areas at the inaugural National category at the Exhibition News “With the World Cup just around the corner, we are honoured to be Over 300 industry professionals Running Show in January 2018, Awards in March. supplying elite players with the very best protection for their teeth.” attended the event to celebrate the and the 2019 event is set to offer Mike Seaman, Director of Raccoon OPRO serves as the official mouthguard partner of a number of very best new talent in the exhibition many more interactive sponsored Events, said: “We are absolutely professional sporting organizations, including England Rugby, Australia industry. Mike, Darren Pinder, areas to encourage visitors to get thrilled to have won the award Rugby, NZR, USA Rugby, American Youth Football and the UFC. marketing director, and Verity involved. The 2019 exhibition will for Best Launch for The National O'Brien, social media manager, were also feature a much larger floor Running Show at the EN Indy and it will be clear just how much the The National Running Show there to collect their awards and it space, the presence of many big Awards. We worked very hard to event has grown in one year, which is takes place at Birmingham’s NEC proved to be a valuable afternoon of names in running and an inspiring deliver this innovative new show for very exciting for us going forwards. on Saturday and Sunday, January networking and recognition for the speaker programme including Paula runners and ensure that it had all the I would like to thank everyone who 19-20, 2019. many organisations and companies Radcliffe, Jo Pavey, Roger Black and right ingredients from the outset, so it has supported us over the last year Go to nationalrunningshow.com present. Iwan Thomas. is fantastic to have this recognised at and I am delighted to share the award for further details, like the Facebook In addition to the two category Thousands of tickets have such a prestigious awards ceremony. for Best Show Director with my page and follow @nationalrunshow wins, The National Running Show’s already been sold for The National “There are just over two months incredible team, who have been key #runshow19 on Twitter and Treadmill Challenge was shortlisted Running Show 2019 which takes until the 2019 event opens its doors to the show’s success.” Instagram.

www.sports-insight.co.uk 88 ENDURANCE INDUSTRY The Climbing Hangar FIRST FROM USA Wrestling RACECHECK: appoints Promote PR EVENT announces ORGANISERS DAY OUT partnership More than 60 event organisers attended the inaugural Racecheck Race with OPRO Organisers Day Out. The innovative, first-of-its- OPRO is an Official Sponsor of USA Wrestling through the kind conference in London 2021 season. brought together leading The sponsorship designates OPRO as the Official Mouthguard of lights from the endurance USA Wrestling. sports industry to share their Along with their current partnerships with the Ultimate Fighting insights, creating a platform Championship (UFC), Wrestling Canada Lutte, England Boxing, GB come together and enjoy the sport for organisers to help each Taekwondo, and many other international combat sport organizations, The Climbing Hangar has of climbing. We were drawn to other grow their events. OPRO’s partnership with USA Wrestling firmly positions the organization appointed specialist sports and Promote because of their extensive Hailed as a success by all in as the “go-to” mouth guard brand for combat sports. fitness PR agency Promote to work supporting destination attendance, the event looks “We are incredibly excited about this partnership and for the exciting manage its UK consumer public centres and community-focused likely to become an annual times ahead,” said David Allen, Chief Executive Officer of OPRO. relations with immediate effect. Conceived as a one venue campaigns – it was clear very early platform for collaboration “Partnering with yet another progressive and iconic brand such as USA climbing business, the original on that the team understood our from organisers across the Wrestling is a huge thrill for us, and we look forward to being a part of the Hangar in Liverpool was built ethos. We’re excited to be working full endurance spectrum – continued growth of the sport.” to give Ged Mac and his friends with them to promote the positive attracting CEOs from mass The partnership will provide elite level mouth guards to each USA a place to work and hang out impact climbing and bouldering participation sporting events Wrestling Senior National Team athlete, as well as make their top-quality while indulging their passion can have on people’s lives.” including Human Race and products available at the grassroots level of the sport. for climbing. Over time, the goal Nasima Hussain, MD at Promote Castle Triathlon, professional became to share climbing’s fun and PR, added: “We’re delighted to bodies, and independent freedom more widely, encouraging welcome The Climbing Hangar into sporting events across the more people to try the sport. our client portfolio at an exciting country. There are now three Hangars time for the company, with a number During the day, delegates – Liverpool, London and Plymouth – of centres set to open in 2019 and heard from a number of with a fourth centre opening in Spring interest in climbing anticipated to expert speakers; taking next year. Following a £3million rise over the next couple of years a closer look at industry investment from NVM Private with the sport making its Olympic growth figures courtesy of Equity, three further Hangar openings Games debut at Tokyo 2020. Gary Roetenbaugh from are planned for 2019. Promote’s focus “The Climbing Hangar team’s Multisport Research, a will be to drive the profile of climbing passion is infectious, and we’re look toward the world of and bouldering, increasing footfall to looking forward to helping them experiential events and how existing and new centres. spread the word about the sport, this impacts on sponsorship Vivien Underwood, customer introducing people into the fun and revenues (Alistair Turner, experience director, said: “The inclusive world of climbing.” Eight PR), and also the role Climbing Hangar is about creating To discover more about of event insurance (Tom a fully inclusive community where The Climbing Hangar, visit McMorrin, Yellow Jersey). people from all backgrounds can www.theclimbinghangar.com The talks were interspersed with far-ranging group discussions on everything from ticketing websites, to working with local councils, to best William Turner grows Club and Corporate practice when things go wrong. Alex Tanti, co-founder of Racecheck, said: “We were Wear team with new appointment delighted to see so many people William Turner, the leading our commitment to growth as at the Day Out – and even more UK manufacturer and supplier we celebrate reaching 50 years pleased when we heard the of premium quality ties and and look to the future. Mike’s experience had been of great accessories, has appointed background means he is well placed use to them. At Racecheck we Mike Humble as Head of Sales. to steer the new direction for our think we know what it takes Humble brings with him over club and corporate wear division. to make a great event – thanks 20 years’ teamwear experience He’s got an enviable understanding to our unique perspective as working for a raft of leading sports of the marketplace and he knows gatekeepers of participant brands including Samurai, Kukri, intrinsically what sports clubs and reviews – and it was fun to share Puma, Umbro and JJB. He joins corporate clients need.” and compare experience.” from the Behrens Group where Humble is looking forward to Speaker, Tom McMorrin, he established stock and bespoke playing a large part in building a added: “It was wonderful teamwear solutions for trade stronger club and corporate wear to meet so many forward- customers and sportswear brands. division. He said: “I am really thinking event organisers at The third generation family thrilled to be joining William the Racecheck Day Out. You business supplies some of the Turner, an established brand that I could tell the attendees were world’s most highly esteemed have known and admired for many all committed to delivering names in the schoolwear, club and years. They’re at a really exciting exceptional experiences corporate markets. As it prepares stage of their journey. across the endurance to celebrate its 50th anniversary “They have a proud heritage spectrum – and we had some next year, William Turner will be as a family business and UK great discussions too.” embarking on ambitious growth manufacturer and an enviable Chief among the key points plans. The appointment of Humble reputation in the schoolwear and observations taken away to lead their club and corporate sector. I am hugely excited to build by attendees is that event wear division into the exciting on that pedigree to attract more organisers must embrace new era will be a key part of this sports clubs, associations and experience to continue future success. corporate clients with our growing the phenomenal growth in Daniel Turner, managing club and corporate wear offering.” endurance sport over the next DANIEL TURNER, MANAGING DIRECTOR (L) director of William Turner, said: William Turner will be celebrating AND MIKE HUMBLE, HEAD OF SALES (R) 12 months. “The appointment of Mike shows 50 years of business in 2019.

@SportsInsightUK

10 SPEEDO LAUNCHES Stars shine for JD Mark Brighton JD has brought together an Director, said: “We chose the line-up NEW DISNEY unparalleled line-up of global because they are aspirational and COLLECTIONS talent as part of its biggest ever influential to our audience and Christmas campaign. provide a huge reach across social joins the Board Speedo has expanded their With a social media reach of well media platforms. The campaign and collaboration with Disney over 85 million, it includes boxing the icons who appear in it echo JD’s with the announcement of icon, Anthony Joshua, Manchester global market leading position.” five new collections for its at EMD UK United superstar, Jesse Lingard and The 40 second Christmas junior swimwear range. US artist and actor, Jaden Smith. commercial is making its debut EMD UK, the national governing For both Speedo and They’re joined by TV and radio host on Friday, November 9, during body for group exercise, has Mickey Mouse’s 90th joint Maya Jama, global music artists Emmerdale. It will roll out across strengthened its main board with birthday, an exclusively Anne Marie and Ella Eyre, grime Channel 4, E4, ITV, Sky Sports and the appointment of Mark Brighton. designed TRUE ORIGINAL star Bugzy Malone and singer/ BT Sports. It will air in the run-up Mark (pictured) brings over 16 Mickey Mouse is featured presenter HRVY. to Christmas during major Premier years of award-winning business and wearing red Speedo The campaign will air in the UK, League and Champions League technology innovation expertise to watershorts and fins in the France, Holland, Spain, Italy and games, featuring Manchester the role and will be a driving force in year of MICKEY, creating Ireland and will also be screened in United’s Lingard and Arsenal’s helping the national governing body to unique collectables too. cinemas in Malaysia and Singapore. Aubameyang, who also appears in the further grow its presence. Speedo’s Mickey Mouse Campaign imagery will feature in JD commercials. Other slots will include With a previous position as the collection will be available to stores and on outdoor media across the breaks in X Factor Live Shows, original Chief Technology Officer buy from www.speedo.com 13 countries. TOWIE and Made in Chelsea. for the company behind the Nectar from £9.00. It will be supported across both A 30 second teaser ad has been card loyalty programme, Mark has been recognised by Computing The additional collections JD’s and many of the stars’ social aired this week on TV and in Magazine as ‘IT Manager of the Year’ and has authored a guide book to include favourite characters media platforms. Images from the social media, generating over a technology SMEs based on his experiences. from Disney, Frozen, campaign and the ad itself will appear million views. Ross Perriam, CEO of EMD UK, said: “Mark’s appointment will Spider-Man, Avengers and on JD’s Facebook, Twitter and The commercial was developed augment what is already an incredibly skilled and diverse board, and the Star Wars franchises Instagram, which passed a million by the in-house marketing team we are very excited to bring Mark’s expertise to the table. Mark will and are available for six to followers this week. of Stephen White and JD Brand help us to strengthen our delivery in all aspects of our vision, including 16-year-olds from January Stephen White, Group Marketing Director Victoria Dougherty. raising the profile of our governing body and service offerings. His 2019. Offering a range of proven experience will be invaluable as we continue to position EMD bold colours and prints, the UK as a strong and independent body to represent group exercise.” styles include swimsuits, Today, Mark is most active in the UK start-up community, where he jammers, water shorts, works as an investor and mentor to technology start-ups, high-growth aqua shorts and swim SMEs and incubators, including one working in partnership with the accessories and use Speedo’s NHS to encourage healthier lifestyles. leading performance fabrics He has consulted internationally on customer loyalty in sectors designed to withstand every including retail, health, entertainment, hospitality and sport and has swim. also appeared in various conferences as a speaker or panellist. Many styles include Mark’s expertise will play a key role in EMD UK’s objective to CREORA HighClo and increase participation in group exercise by providing expert guidance Speedo’s Endurance 10 and support to instructors and organisations to help them deliver fabric, which ensures higher excellence. chlorine resistance than Sport England’s recent Active Lives survey reported that 8.9 million standard swimwear fabrics, people choose group exercise (including interval training) to stay and UPF 50 plus features healthy. EMD UK’s remit covers everything from dance fitness, high within the fabric to offer intensity interval training (HIIT) and group cycling, through to yoga optimal sun protection. and Pilates. Rob Hicking, Brand Director at Speedo International, said: “We’re very excited to build on our collaboration with Disney and to have our own Mickey Matrix helps Bristol University extend and Mouse range in the year of both our 90th birthdays. We want to inspire young future proof gym in £5m refurbishment swimmers to get into the pool and have fun with Matrix Fitness – the among the student body has rigs, racks and strength equipment. the functional training was very our new Disney swimwear commercial division of grown massively and we have Tony Ali, Matrix Education Head male-dominated. Bristol University ranges, while parents can Johnson Health Tech – has seen physical activity increase of Sector, said: “The Functional was keen to balance things out, we be assured of the durability, helped Bristol University from 7,500 to 12,500 in the last Zone was the single biggest change helped them do that by specifying comfort and protection that extend and futureproof its three years – that’s over half of the – we really have taken it to the on-trend equipment which, coupled comes as standard with Indoor Sports Centre city student population. next level. It’s an attractive space with careful branding and lighting, Speedo.” centre gym facility. “We have worked hard with that is encouraging females to made this a very attractive zone for The £5m refurbishment project Bristol Students’ Union to get as work out there where previously challenging workouts and classes.” saw the first-floor gym, on Tyndall many students as possible involved Avenue, Bristol, relocate to the in some form of physical activity ground floor before transforming in direct response to our drive to the newly vacated first floor space help students recognise the health, into a bespoke functional training wellbeing and social benefits that zone. Overall, the refurbished sport and activity bring. facility offers 30 per cent more “It soon became clear that space and a 50 per cent increase in our facilities had to match our the number of stations available. ambitious membership targets Bristol University need to and we also needed more cardio, expand and upgrade its facilities functional training, weight lifting to meet demand from its growing and group exercise options to student membership which is now engage and hold their interest.” over 5,000. In addition, university The new layout comprises a 640 staff and people who work or live in sq m ground floor gym, a 245 sq m Bristol are also opting for the state- first floor functional zone and three of-the-art facility. studios that hold over 100 classes Matt Birch, Bristol University each week. The generous footprint Director of Sport, Exercise and gave Matrix plenty of scope to Health, said: “Awareness of the install a wide range of cardio benefits of physical activity equipment, functional training

@SportsInsightUK NEWS 11 Decathlon to partner F45 HIT THEIR with innovative LATEST MILESTONE marketing scale up WITH Omnia Retail, a pricing and will work with Decathlon UK to online marketing automation optimise feeds to Google Shopping 100 SITES software provider, has signed and other marketing channels SOLD IN up Europe’s largest sports based upon internal variables – retailer, Decathlon, following such as omnichannel conversion EUROPE the launch of its London office rates - and external factors such as in September. competitor pricing. Australian-born The contract comes following Decathlon, whose robust fitness phenomenon, a hugely successful project expansion plans include opening F45, continues its global between Omnia Retail and more than 300 UK stores over expansion, with 100 sites Decathlon in the Netherlands, the next ten years, aims to make now sold across England, which saw the latter’s conversion sport accessible to all with its vast Ireland, Switzerland, rate increase by 80 per cent. range of high-quality yet fairly- Shock Absorber unveils new Spain, Italy, Netherlands, Decathlon initially recognised a priced goods and equipment. Part Czech Republic, Israel and need for external support in 2016, of Decathlon’s global growth has boob protection campaign Finland. to ensure that ‘value-for-money’ been its omnichannel approach; Now operating in nine remained central to its pricing selling both online and in-store but Shock Absorber, the sports bra brand, has launched a new digital- first campaign to grab attention, educate and encourage women to countries across Europe proposition as it scaled up, whilst with particular focus on ensuring and with plans to expand maintaining profit margins. It that its bricks-and-mortar sites look after their breasts whilst exercising. The campaign leads with a high-energy 60 second video that will appear into three more by the also wanted to fully exploit the offer a ‘destination’ for excellent on Facebook, humorously detailing the effect that not wearing a proper end of the year, F45 has potential of Google Shopping and customer service. sports bra can have on your breasts and highlighting the shocking fact transformed the way reduce the operational resource Laurens Spiele, e-commerce women’s breasts can move up to 14cm when exercising millions of people work out. spent on pricing and marketing. director at Decathlon, said: The campaign video and supporting assets, which will appear Founded by former Omnia Retail was brought “Following a tremendously on Instagram, use a series of colourful tongue-in-cheek images to equities trader Rob on board to provide intelligent successful implementation in the communicate the ways in which women’s breasts can be damaged Deutsch, who spotted software and tools to automate Netherlands, we’re thrilled to be irreparably through insufficient support during exercise. Set to a high- a gap in the health and all operations in the Netherlands expanding our partnership with octane soundtrack, this is contrasted with gritty footage of real women related to pricing and marketing. Omnia to the highly-competitive fitness market, F45 has exercising in Shock Absorber sports bras to highlight the impact that This new strategy aimed to give the UK market. Their product-focused fast become a global fitness women’s bodies go through during exercise. sports retailer more time to focus and data-driven omnichannel phenomenon with over The activity is supported by a digital media partnership with Stylist on broader expansion plans and approach allowed us to reach our 1,300 outlets worldwide. magazine and influencer collaborations, with the campaign hashtag, generated some impressive results. ambitious growth goals in a highly With motivation, #RealShockSupport to drive conversation. The project freed up 20 hours targeted way, far exceeding our innovation and results at Heather Nogueira, Business Manager, Marketing, said: “This campaign is per month in operational capacity expectations on both pricing and the heart of the brand’s extremely important to us at Shock Absorber. We’re consistently surprised alongside increasing sales marketing strategy.” vision, F45 continues to by the fact that 80 per cent of women are not wearing the right size sports conversion rates by 80 per cent Sander Roose, CEO of Omnia evolve and keep members bra when they exercise, meaning their breasts are not getting the proper for dynamically priced Decathlon Retail, added: “Today’s retail engaged through its support they need to stop irreversible damage from happening over time. products. The company also market is highly dynamic and sophisticated technology, “Through the development process of our products, we conduct saw its year-on-year revenue in competitive, so it’s vital that themed workouts and extensive research with the University of Portsmouth to ensure our sports Google Shopping grow from 50 brands stay ahead of the pack and unrivalled training bras offer the maximum comfort and support for every woman, no matter per cent to 900 per cent, while incorporate automation into their systems. their size or how they move. simultaneously increasing the pricing and marketing strategy. Designed by Sport “This campaign is our way of putting this research in front of real return on advertising spend by Considering we recently Scientists and Elite women in an engaging and fun way, with a few shocking facts along the 50 per cent. In addition to online expanded our own business to Athletes, F45's unique, way that will make women everywhere sit up and take notice that now is sales, this omnichannel pricing and the UK, it made perfect sense to the time to support their breasts.” team-based, high-intensity marketing strategy also created work with Decathlon once again interval training consist a 90 per cent boost for in-store to deliver an equally effective of 45-minute workouts revenues caused directly by project for the UK market. We’ve which feature over 3,500 Google Shopping. loved working with the team to Matt Lomasney appointed fun, functional and efficient Following successful drive profits, boost brand loyalty exercises and an extensive implementation, the retailer has and improve their operations, and MD at Provision Events range of 31 workout selected Omnia to provide support we’re incredibly excited to do it Sporting fan experience and sponsorship programmes. for its UK operations. Omnia all again.” activation expert Provision Events Luke Armstrong, Global (PVE) has appointed Matt Lomasney Sales Director of F45, said: (pictured) as its new Managing Director. “We are overwhelmed by Lomasney, who moved to PVE as Head the reaction to F45 and the of Production in March after five years at rate in which the brand Because Experiential Marketing, takes up his has grown in the UK and new position, working out of the brand new Europe over the last two PVE office based in Southampton. years. There are huge Lomasney said: “The business has had growth opportunities for us a fantastic year and we’re now at the point where we have the people in Europe and we continue and infrastructure in place to move on to the next level. My new role to work tirelessly to create will see me step back from the day to day running of events and provide a truly revolutionary and operational oversight across the whole business. It’s an incredibly innovative brand that can exciting time for PVE and I’m looking forward to being at the heart of its flourish in every European future growth.” country, as well as on a Nick Clemens, PVE co-owner, who previously held the Managing global level.” Director position, will be spearheading the company’s business F45’s UK and European development strategy, including the opening of the company’s first expansion shows no signs dedicated US office. of slowing down, as they Clemens said: “Matt’s been with PVE for eight months and has been the lead on some of the most detailed and demanding events that the predict to sell 185 studios business has ever taken on. He’s produced our activations at the Hong in 2019, followed by 350 Kong 7’s, our award-winning Callaway Rogue Tour Experience, the in 2020, cementing their Aviva Premiership Rugby final, The Open Golf Championship and position as a global fitness five separate events at the Ryder Cup. His understanding of complex provider and the fastest events is un-matched, and he has proven beyond any doubt that he is the growing fitness franchise in right person to take the business forward. Me and Konrad (co-owner) the world. couldn’t be happier to have him as MD.”

www.sports-insight.co.uk 12 Gympass sign exclusive 68-club Marvin Burton appointed deal with Everyone Active new head of product ahead Gympass, the market leader for Everyone Active, said: “We’re into the offices of Gympass’ of exciting 2019 plans in corporate fitness sales, has excited about this deal which we are corporate clients to run fitness signed an exclusive three- confident will deliver a considerable classes and health checks, while MARVIN potential. As we know, the fitness year deal with leading leisure uplift in revenue from corporate Gympass plan to hold wellbeing BURTON industry and the needs of gym operator Everyone Active. memberships. Gympass is unique in events such as breakfast workouts members are constantly changing The deal is forecasted to bring the respect that all their marketing at Everyone Active centres to and with a big brand refresh on the 10,000 new members to 68 and attention is focused on the encourage more employees to horizon for Anytime Fitness, it’s a Everyone Active centres in the inactive employee, not the people try the facilities in a safe and fantastic time to be involved. South East region, over the course who are already using a gym, so supported environment. “As well as in clubs, we want to of a three-year partnership. we have no concerns that working Eamon Lloyd, Director - Head of enrich the lives of our members Gympass, who currently has with them will negatively affect Partnerships for UK&IE at Gympass, outside of our clubs and I’m really partnerships with some of the our existing membership. We’re said: “Working with Everyone Active excited at the prospect of working UKs largest employers including extremely passionate about getting and their huge portfolio of facilities is on a number of concepts and Rolls Royce and Thames Water, more inactive people into our extremely exciting for Gympass. partnerships to help both Anytime will provide access to Everyone centres and believe Gympass can “Our technology helps match Anytime Fitness has added key Fitness and our franchisees Active centres as a company-wide positively impact the membership employees with gyms, allowing us to experience to its senior team thrive.” corporate benefit. The membership penetration rate.” promote our partners near their home by appointing Marvin Burton Anytime Fitness now has 156 is subsidised at least 50 per cent by The deal with Gympass will as well as their workplace. Being to the newly created Head of clubs in the UK and has its sights the employer to encourage uptake extend beyond the platform able to choose from an additional 68 Product position. set on reaching 200 by the end of and help Gympass on their mission with a host of live wellness clubs, alongside our existing operator Marvin will be instrumental 2019. Marvin’s appointment comes to defeat inactivity. events planned. Everyone Active partnerships, is a huge boost to our in driving a new and improved ahead of a brand refresh in 2019 Duncan Jefford, Regional Director colleagues will regularly be invited corporate fitness offering.” journey for Anytime Fitness’ which will see clubs get a new look, 150,000 plus members in the layout and feel. UK, including national retention Stuart Broster, Anytime Fitness MOVEGB campaigns and activation of them UK CEO, said: “We’re delighted along with key brand partners. to have been able to bring Marvin APPOINTS NEW Marvin will help clubs with both on board as our new Head of DIRECTOR OF acquisition of new members Product. He is incredibly well- PARTNERSHIPS and increasing engagement of known and respected within the its current members by creating fitness industry and with product MoveGB, the UK’s largest new fitness concepts to allow being such a key part of our future activity membership, has franchisees to maximise the space offering, he’s the perfect person appointed Leigh Phillipson as and equipment in their clubs. to drive this forward. Engaging director of partnerships. Marvin has been in the members is just as important as Continuing his work driving fitness industry for over 18 recruiting them and with Marvin’s the growth of trailblazing tech years, developing programs and knowledge of the industry, he’s got companies, Phillipson joins the education for leading fitness some great ideas for campaigns MoveGB team from Treatwell; equipment suppliers including and new concepts to engage and the beauty treatment booking TRX and Wattbike. incentivise our members.” company that enjoyed rapid Marvin said: “With over 150 If you’re interested in owning an growth and was subsequently clubs in the UK and a fantastic Anytime Fitness franchise, visit bought by Recruit Holdings DUNCAN JEFFORD, REGIONAL DIRECTOR FOR platform for growth, Anytime https://www.anytimefitness.co.uk/ on a valuation of $222 EVERYONE ACTIVE, AND EAMON LLOYD, DIRECTOR - Fitness has a huge amount of own-a-gym/ million during Phillipson’s HEAD OF PARTNERSHIPS FOR UK&IE AT GYMPASS. involvement as sales director. Previous to that, in 2008 Phillipson was part of the core team responsible for the international spread of online Anytime Fitness appoints CBRE for major food order and delivery service, Just Eat. Justin Mendleton, MoveGB expansion programme across the UK commercial director, said: “Leigh brings a wealth of Anytime Fitness has partnered significantly and providing high- by Anytime Fitness and look next few years stating how high experience to the management with CBRE, the world’s leading quality fitness environments, forward to advising them as they streets, shopping centres and urban team and a proven track real estate advisor, to advise on that people can access at their position themselves as the leading locations will benefit from the record. He is passionate about all property acquisitions across convenience, is a key differentiator. fitness franchise in the UK.” implementation of fitness-based growing the value businesses the UK. Having opened over 100 clubs in A recent report by CBRE, Retail occupiers as consumers begin to can leverage from partnering The partnership will support the past three years, we want to 2030, explores the growth of place more importance and focus on with Move, something that is Anytime Fitness’ objective to sustain our growth and CBRE will wellness establishments in the what constitutes a healthy lifestyle. at the core of our mission and become the UK’s largest fitness be an integral partner of ours and purpose.” operator, giving franchisees the our franchisees in advising us all on Excited to be joining the opportunity to capitalise on CBRE’s strategy for future growth. We look company, which was recently wealth of knowledge in property to forward to working with them as named the highest ranked secure new club locations. we grow our brand and encourage private tech company from CBRE will be a retained agent new and existing franchisees to the South West of England for Anytime Fitness and can utilise their expertise.” in the Sunday Times Hiscox be commissioned at a cost by Rhodri Davies, head of UK retail Tech Track 100 league table, franchisees to help support their at CBRE, said: “There is a significant Phillipson said: “I am really property search and assist in opportunity for the rapid expansion excited to be joining the team providing competitive commercial of fitness clubs in the UK as we at MoveGB and collaborating terms, potentially driving down are seeing exponential growth in with our fitness partners to costs. people’s focus on health, wellness, keep increasing the number The partnership will also and lifestyle. In addition, the of active people across the see CBRE provide outsourced appointment reflects a flexible new UK. MoveGB is showing transaction management services offering that we can provide to clients really impressive growth and for Anytime Fitness. The health and in today’s evolving retail landscape. with our plans for wider UK fitness franchise currently has more “Furthermore, the appointment expansion we will accelerate than 150 clubs in the UK with plans bases itself on a bespoke site our ability help people to find to open 400 gyms by the end of 2020. acquisition model that CBRE has the activities they enjoy when Stuart Broster, UK CEO developed for clients in a changing they want them.” Anytime Fitness, said: “The health world for the consumer. We are and wellness industry has changed delighted to have been appointed

www.sports-insight.co.uk NEWS 13 A changing market and a powerful brand Andrew Griffin, marketing manager Reydon Sports PLC, talks to Mark Hayhurst about the business, their football offering and own brand Precision

Tell me a little about How large is your range successful ranges on both an entry Reydon Sports? of football products and and professional level. We have a Reydon Sports is the UK and what does it cover? big following on social media and Ireland’s premier trade wholesaler Football is one of our biggest sporting continue to post new content daily. and distributor of industry- categories in the Reydon product leading sports products and catalogue. Spreading across 80 plus How important are your brands. Whether it’s football, pages, we cover the whole spectrum sporting ambassadors hockey, fitness, golf, basketball, of football goods from match- and links with clubs to educational equipment, sports standard quality footballs to Premier your business? accessories; Reydon Sports has League winning goalkeeping gloves Sporting ambassadors are a it covered. With over 40 years’ to specialist training equipment to great asset to the brand who we experience in the sports industry quality products at competitive national accounts, and providing basic entry level accessories. We appreciate immensely. Not only and new management from last price points. less of a service to the independent distribute a number of brands such do they help expose Precision in a year onwards, we pride ourselves trade, many of which have had as Mitre, Puma, Bownet Soccer and, positive light but they also play a in offering market leading service What has changed in their accounts closed resulting in of course, our own brand Precision big part in developing our products. at market leading prices. We are the marketplace over big gaps in their product offering. which we take great pride in. Burnley goalkeeper Tom Heaton, growing fast and continue to do so the years? Reydon Sports are here to help plug for instance, has worked closely into the new year. The sporting goods market has those gaps. As you’ve just mentioned with the development team over the changed dramatically over the past you have your own last couple of years, enhancing the How long have you five to ten years, with many bricks How do you see the football brand, Precision. feel, fit and technology behind our been in the football and mortar stores either closing market developing over What do you feature and huge range of goalkeeping gloves. trade game? their doors or being bought out by the next five years? how have you developed As well as individuals supporting We’re essentially in the Sports some of the bigger boys. This, in Very much a continuation of the brand? our brand, we also work very closely trade game. Football is just one of turn, has seen the rise of online what is mentioned above. More of Precision has been on offer for a with clubs and organisations, the many aspects to our wholesaler retailers, many of which offer sports the independent trade will suffer number of years and plays a big part developing long-term partnerships. company which we’ve continued to as a category, selling everything from a reduced service from the within the business and our product FA Wales, Nottingham Forest, develop and delve deeper into over from clothing, footwear and bigger brands and this is where I ranges are developing regularly; not Burnley FC and McDonalds are recent years. Precision, one of our equipment/accessories. We have expect Reydon Sports to flourish, just on choice, but on quality and just some of the partnerships we’re own and most established brands, also seen many of the larger sports in the improved service we now pricing too. The brand really does involved in, supplying specialist plays a big part in this sporting brands go in a different direction, provide and the wider brand mix cover the whole spectrum of football training equipment to fulfil every category for us. It’s known for its mainly focusing on the larger multi- now available. as a sporting category, offering one of their training needs!

www.sports-insight.co.uk 14 Speedo signs deal with Mizuno take title sponsorship of the Mykhailo Romanchuk British Rowing Indoor Championships Speedo has signed Mykhailo Romanchuk, Ukrainian distance Mizuno are the title sponsor of freestyle specialist and current European Champion in the 400 the 2018 British Rowing Indoor and 800-metre freestyle, in a new three-year deal. Rowing Championships. It has already been a successful 2018 season for Romanchuk, where he This sponsorship builds on has, so far, won gold in the 400 and 800 metre freestyle and silver in the Mizuno’s successful official 1,500 metres during the European Championships in Glasgow. sportswear partnership with Romanchuk said: “I’m very excited to be joining Team Speedo at British Rowing and will see the this point in my career, ahead of the World Championships and 2020 Championships renamed the Olympic Games. Mizuno British Rowing Indoor “In order to perform on top and be on the world’s stage, I need my Championships. racing gear to perform with me. I have already achieved all my main The Mizuno British Rowing victories in Speedo and it’s a great feeling to know I have the best brand Indoor Championships will take by my side to support me in my future challenges.” place on December 8 in London Romanchuk, who trains in Belek, Turkey at the renowned Gloria and will see rowers of all ages and Sports Arena under the British former world champion James Gibson, abilities, from across the country, first made an appearance on the international stage in 2014 during the take part in an exciting day of Youth Olympic Games, where he took gold in the 400-metre freestyle and indoor rowing racing, from the silver in the 800-metre freestyle. 500m sprint and 2,000m test, to the During last year’s World Championships, Romanchuk only just missed fast and furious 4,000m team relay. out on another golden title on the 1,500 metre freestyle by one second, Alongside home, gym, school, closely behind Italy’s Gregorio Paltrinieri who he then beat during the club and university indoor rowers, communications, said: “The British Graham Johnson, Mizuno European Championships, taking the win by more than eight seconds members of the GB Rowing Team Rowing Indoor Championships UK Marketing Manager, added: ahead of his Italian rival. will also be competing at the has been an excellent addition “The British Rowing Indoor Rob Hicking, Brand Director at Speedo International, said: “Mykhailo Championships as they continue to our event series and it is now Championships will provide Mizuno is one of the most successful their preparations for the Tokyo established as one of the biggest with another fantastic opportunity and talented freestyle 2020 Olympic and Paralympic indoor rowing events in the world. to work alongside a key partner in swimmers in the world, Games. The GB Rowing Team will Mizuno is a global brand and it's British Rowing. The event format is who has already achieved be racing in their world-leading fantastic they are backing this very exciting and we look forward incredible success in his performance racing kit that has been year’s Championships. They have to a day of fun, energy, passion, career. We’re delighted developed by Mizuno and which already proven to be an important engagement and competition.” to partner with Mykhailo is now available to clubs, schools partner to British Rowing, Entries are open and spectator as part of Team Speedo and universities nationally through particularly through their work tickets available for the and support his exciting Mizuno’s Teamwear service. with the GB Rowing Team, and this Mizuno British Rowing Indoor swimming journey.” Kenny Baillie, British Rowing is another exciting chapter in our Championships at: britishrowing. director of partnerships and journey together.” org/indoorchamps

www.sports-insight.co.uk YOUR LEGS SAY: GIVE UP! YOUR MIND SAYS: SHUT UP! RUN. 16 ANALYSIS

BLACK FRIDAY MOVES INTO THE RED Jonathan Quint, Saucony Marketing Director EMEA, examines the problems connected with Black Friday and Cyber Monday discounting

ike the Titanic, talking to super-duper offers were neither she will be more likely to choose strangers on the tube and super, nor duper. Even before the store and the brand again in the rewriting history, there are Which released their report stating future. If that consumer is always Lmany things that don’t cross the that 60 per cent of the deals they concerned that the purchase they Atlantic well, and it just might be tracked were available at the same are considering will be available at that we’re adding Black Friday to or better prices at other times a better price tomorrow, then why that list. during the year, there was mounting should they ever purchase? A very American import that anecdotal evidence that consumers There is a chance to make good some lay squarely at the door of were less enamoured with this from the publicity without sales. Wall Mart and Asda, Black Friday year’s offers. “Giving Tuesday” has gained some has become increasingly prevalent From the other side of the fence, traction. Organisations (including on our island over the last three what do participating retailers get retailers and banks) have drafted years, and while there is clearly a lot from these bonanza days? Black off of Cyber Monday, appealing to learn from the commercial skills Friday started out as an opportunity to the public’s better nature by of the land of the free, 2018 has seen for stores to add some bonus encouraging us to give to charity or both retail and consumers question sales in the lull before Christmas to offer clothes to the homeless or the wisdom of Black Friday and its and especially for bricks and other benevolent activity. evil sibling Cyber Monday. mortar to fight online promotions, More commercially, US outdoor I’m waiting for the stats on particularly Amazon. Add to this So surely here is the learning sales for the weeks following (check giant REI famously closes all its email “unsubscribe” buttons being November traditionally being for all of us. If consumers are just John Lewis figures for the first two 150-odd doors and encourages clicked. I would bet that many a one of the worst months for retail buying the goods they would have weeks of December for example). its staff to “OptOutside” for the database took a hit over the last generally and especially for the bought anyway, but at a lower Continued sale offerings can create day. 2018 was the fourth year couple of weeks. “Black Friday sporting goods market, the chance price, it’s certainly not retail and this environment on every other day the company has done this, so Fatigue” has become a thing. to make some sales at the cost of manufacturers who win, too, just ask the subscribers to Gap’s they clearly believe that there is My inbox has been overloaded a little margin is understandably but consumers. email list if they ever purchase at advantage in doing so. with “amazing”, “spectacular”, attractive. And the broader point that giving full price any more. REI and all the others see that “unmissable” deals, and many of However, there are now something away for nothing is We should be fighting to even out there is benefit that can be taken those will be the last thing I choose increasing signs that consumers see detrimental to the retailer not only that inequality. There is nothing from increased consumer activity to hear from those respective Black Friday week (or more) as the on that immediate sale but for every wrong with a promotion, with around Black Friday, but it’s not stores (so long as they are GDPR kick off to their Christmas shopping, potential subsequent purchase. an action that draws attention to about low prices and a fluorescent compliant) as I lost patience with using the heavy discounting to snap The consumer becomes conditioned what is on offer over the longer yellow sticker on a bargain TV. retailers who I had previously up presents they would otherwise to buying at a discount. Black Friday term. Even in the short term, if a As with all retail, it takes a better agreed to engage with. have purchased during December in has created a consumers’ market consumer feels she is getting greater idea and maybe some principles to The truth is that many of those the build up to the festivities. for the period concerned, damaging value or increased service, then win the consumer long term.

Even before Which released their report stating that 60 per cent of the deals they tracked were available “at the same or better prices at other times during the year, there was mounting anecdotal evidence that consumers were less enamoured with this year’s offers. ” @SportsInsightUK

18 Anniversary year for ISPO Beijing

The leading trade fair for the ISPO Academy is the platform sporting goods industry in for knowledge transfer. It will the Asia-Pacific region – ISPO take place during ISPO Beijing Beijing – will celebrate its 15th and, together with the Asia Pacific anniversary from January 16 to Snow Conference, the China 19, 2019. Sports Fashion Trend Forum and ISPO Beijing will then take place the Sports Industry Forum, will in a new location — the China present a wide range of topics. International Exhibition Center Visitors to the event will also (CIEC) in Beijing. find ISPO Digitize, whose focus is Visitors will discover product on digital solutions for the sporting innovations and trends from the goods industry. Winter Sports, Outdoor and Health What better way to share and Fitness segments in three knowledge than by going on a two- halls. Many presentations and day ski resort tour following ISPO events will also take place during Beijing. Participants will take a the four days of the trade fair. A ski guided tour to various winter sports resort tour, which will give visitors destinations, including Fulong, the opportunity to get to know the Wanlong and Secret Garden, which Chinese winter sports region, will are among some of the resorts that round off the trade fair. will host the Olympic Games in 2022. Elena Jasper, ISPO Beijing Further information on the tour project director, said: “For the past and how to register is available on 15 years ISPO Beijing has been the the website. annual highlight for the Asia-Pacific Key opinion leaders (KOLs), also sporting goods industry. We are known as influencers in western looking forward to celebrating this countries, play a major role in the anniversary with the industry and products in the Start-up Area. The continued. This successful concept business models.” Alpitec China development of China’s brands can’t wait to discover the product best sports products for 2019/2020 enables exhibitors and visitors to will also be held in the new and its manufacturers’ marketing innovations and trends of the future.” can be found in the ISPO Award come together with China’s major location. This trade fair provides and sales strategies. Among other In addition to Chinese and Area while the textile innovations e-commerce and department store comprehensive information things, they help companies international brands and of the future will be displayed in providers and retail chains. on product innovations for ski establish their image or ensure manufacturers, such as Burton, the ISPO Textrends area. Jasper said: “It’s the perfect resort infrastructures, including sales. Starting in 2019, these new Fjällräven and Kailas, young The E-Commerce opportunity to make new lift systems, snowmobiles, slope target group will be among the companies will showcase their Matchmaking-Program will also be contacts and establish new preparation vehicles, etc. visitors to ISPO Beijing.

www.sports-insight.co.uk NEWS 19

UK Anti-Doping and ukactive announce Provision Events recruits Tom partnership to support clean sport and exercise Patient to drive expansion in cricket and tennis UK Anti-Doping (UKAD) has dangers of IPED use.” TOM PATIENT Provision Events (PVE), the partnered with ukactive Huw Edwards, ukactive Public sporting activation and fan to improve education and Affairs Director, said: “This experience specialist, has awareness around Image and research collaboration will help to recruited Tom Patient as Business Performance Enhancing Drugs give us a clearer picture of IPED Development Manager to drive (IPEDs) in gyms and leisure issues in gyms and leisure centres. the company’s growth in the facilities. “With leadership from the fitness Cricket and Tennis markets. The partnership, announced sector, we can ensure that people Patient brings a wealth of at UKAD’s Clean Sport Forum at of all ages make informed decisions experience to the role having Cardiff’s Principality Stadium, will about whether to use supplements previously worked on the Hawkeye explore attitudes around IPEDs and that starts with a joined-up tennis team and on run-out among gym users and how best to approach to the education of staff, technology for the England and Wales support operators, coaches and gym users and athletes. Cricket Board. Coupled with recent personal trainers to help keep “We look forward to working HUW EDWARDS, UKACTIVE PUBLIC experience in business development, sport and exercise clean. with UKAD and other partners to AFFAIRS DIRECTOR Patient has all the qualities necessary to drive PVE’s expansion in two The partnership follows a develop new, improved ways to sports in which they are already making inroads. recommendation made in the UK other areas of society. It is right for ensure people choose a healthy Patient said: “I’m coming into the PVE team at a really exciting time Government’s Tailored Review us to be working closely with the approach to exercise and sport.” for the development of the cricket and tennis side of the business. This of UKAD, published by the fitness industry to support them to The partnership will research year we have provided fan experiences for the Specsavers test series Department for Digital, Culture, educate gym users and those who IPED use and awareness in the against India, the ATP World Tour Rogers Cup in Canada and the Nature Media and Sport in January 2018, may go down the high-performance fitness industry and explore Valley Open in Nottingham among others, and the response the team has which set out the opportunity path into elite sport. the connection to body image received has been phenomenal. I can’t wait to build on those successes for UKAD to influence the “It is becoming increasingly pressures on young people. and look forward to helping PVE provide return on investment for fitness sector and to work with apparent that you cannot ignore UKAD’s Clean Sport Forum is the sponsors and incredible fan experiences at the biggest tennis and cricket representative bodies to promote the crossover between those organisation’s annual conference events all over the world.” improved guidance and knowledge using IPEDs to look a certain bringing together partners Patient will take on responsibility for building relationships with sponsors, on the use of safe supplements. way, and those looking to improve across sport and public health to governing bodies and event organisers and will oversee the development UKAD Chair, Trevor Pearce their performance in sport. The discuss the latest challenges and of bespoke cricket and tennis activations from proposal through delivery. CBE QPM, said: “We are delighted pressures around body image opportunities in clean sport. The Patient and PVE will also pay particularly attention to governing bodies’ to be partnering with ukactive which are placed on young people agenda this year includes: Public drives to grow their sports and promote junior participation. to help gyms and other leisure need addressing. Our research Health Wales, and the Wales Nick Clemens, co-owner of PVE, said: “This has been an incredible facilities stay free from doping. with ukactive will help us to better Government Agency Intelligence year for PVE and the time is now right to grow the business across a wider “Doping is a complex problem understand and address these Network and Regional Organised selection of sports. Tom brings fantastic enthusiasm and all the right reaching beyond athletes challenges and protect athletes and Crime Unit, aimed specifically at experience to help us build on the successes of 2018 and I can’t wait to see competing on the field of play, into members of the public from the targeting IPED use in Wales. the further success he brings in tennis and cricket in the coming year.”

www.sports-insight.co.uk 20

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The 401 Foundation Represent Zoo Sport High brand Launched by the man who famously ran 401 marathons in 401 days, The 401 Foundation's something different Primal range loyalty Blaze Wear's superb range of Heated Clothing Altra came out on top when it comes to loyalty mission is simple! They passionately strive The new Zoo Sport Primal range, in navy and and Sports Heat Therapy products deliver in choice of running shoe. Wearers of Altra to help people build their confidence and black, features a stylish range of polos, tees, heat where and when it's needed. The Sports shoes are 77 per cent more likely to rebuy self-esteem along with tackling mental health hoodies, shorts and track pants. Featuring dry Heat Therapy range offers targeted, deep the brand. Based on two main concepts; zero and self-development issues, by financially fit breathable-fabric with a unique gel penetrating, soothing heat that eases pain and drop and footshaped toebox, these features supporting local community projects and silicon logo. provides relief for conditions ranging from help to prevent injuries by allowing the feet to individuals directly. Help us help those that need sports injuries to muscle strain. All stock is function naturally. it the most, be part of something truly innovative, available in the UK. 'Feel the Heat' inspiring and empowering, help us make a positive change today, for a brighter tomorrow.

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Women's arena Mini Power Loops Winter is a time Odlo & ZHD Mini Power Loops: a set of five different Anna bodylift strength mini loops to allow you to customise for reflection Collaboration Invigorate your water workout in a playful Ronhill is the brand to kit out runners in the In partnership with the design agency, your workout to your requirements. print swimsuit. The Anna one-piece is latest range of jackets with reflectivity and Zaha Hadid Design, Odlo has developed a Lightweight and portable, with included mesh embellished with an artful motif of circles of weather protection. The Infinity Nightfall revolutionary generation of sports underwear. bag. Use for resistance around the ankles, dots fading from dark to pale. They created Jacket is super reflective, waterproof Odlo have launched the exclusive baselayer thighs, arms, or add extra reach for stretching. this shapewear swimsuit for recreational and windproof. The Afterlight Jacket is line Futureskin and the new Organic Perfect for strength and conditioning, as well swimming and aquarobics, but it also looks lightweight, water resistant, breathable Bodymapping concept developed alongside as rehab use. good just lounging at your favourite pool. with a grown on hood and offers 360 degree that runs through the whole autumn/winter Officially distributed in UK by Solo Sports. reflectivity. 2018 collection.

01539 622322 01386425925 0161 366 5020 07581741799 [email protected] [email protected] [email protected] [email protected] www.solosports.co.uk fitness-mad.com www.ronhill.com Odlo.com

@SportsInsightUK 21 sports insight selects LED Lenser P7 flashlight The world’s best selling flashlight just got even better. The new LED Lenser P7 boasts a number of new features alongside being 60 per cent brighter. A new and larger switch gives better grip for easier operation when wearing gloves. The recalculated lens, the updated cooling system, the latest in LED technology and improved ergonomics are all features that will impress demanding users. www.ledlenser-store.co.uk

Prism Force Shafts The 401 Festival ATAK Nothing in, on or Introducing the spectacular Prism Force of Running Grip Socks over your ears range with a unique Force Grip Zone for Set up to raise funds for The 401 Foundation The simple concept which is revolutionising While bone conduction transducers deliver unrivalled control and accuracy. Prism by donating profits to the charity, this the sporting world, ATAK grip socks feature music through cheekbone, your ears are open Force’s pioneering design uses advanced event runs annually in Portishead and will a grid of grippy material which is designed to and free and allows you to hear the world polymers to achieve the ultimate style, be expanding this year to a new location. keep the foot locked firmly in place to avoid around you at the same time. AfterShokz is the strength and durability. Includes their new Sponsors are coming on board for this slipping and sliding when making quick and only Official Headphone chosen by England light-weight Inox Steel Pro-Lock Shaft Rings and other exciting new ventures with sudden movements which also helps to Athletics since the open ear design allows that secure any flights. Pioneering shafts for The 401 Foundation. Contact charlotte@ reduce blistering. hearing both music and traffic. unrivalled control. the401challenge.co.uk for more information.

01656 767042 (+353) 93 22400 01606 558428 info@winmau.com www.the401.foundation [email protected] [email protected] www.winmau.com www.Atak.ie www.pinpointce.co.uk

Winter Warrior 9.0m Cohesive Comfortable Mac In A Sac Performance Boxers Bandage running the miles Edition Whether you’re working out or relaxing C9.0 cohesive is a revolutionary dressing HILLY has a range of socks to keep you Blur the lines between style and packable at home, the Comfyballs Performance material that will only adhere to itself and training throughout the winter months. performance with the new MIAS Edition. series is perfect for those who want to stay no other surface. Can be used on joints, Ideal for training and putting in the miles Waterproof, breathable (7,000mm / comfortable and stylish all year round. muscles for general use or to protect primary the Supreme range of socks can handle 7,000gsm) and loaded with YKK water Specially designed for all sporting activities, dressings - range consists of 12 colours, it. Available in a Socklet, Anklet and repellent zips, fully taped seams and the Performance range sports quick drying two width lengths 5.0cm and 7.5cm plus Quarter, the Supreme socks are super soft concealed hood the Edition offers weather fabrics with strong breathability and wicking 9 meters long. and technical. The Dri-Release wool and protection and lightweight packability. capabilities. Officially distributed in UK by NanoGlide combine to provide a super soft Offered to retail with attractive mark-ups Solo Sports. and luxury feel. and POS display stand.

01539 622322 07970766816 0161 366 5020 028 9079 0588 [email protected] [email protected] [email protected] [email protected] www.comfyballs.co.uk www.d3tape.com www.hillysocks.com www.macinasac.com

www.sports-insight.co.uk 22

sportsThe place to source all yourhub products and services

: www.sports-insight.co.uk Sports Insight @SportsInsightUK @SportsInsightHub

Asics Roadhawk FF 2 Barska binoculars Gola Active Vulkan Supports Redefining the essence of a lightweight Get your ideal Barksa binoculars with Burton The well-established Vulkan range of neutral running shoe, the ROADHAWK FF 2 McCall and select by intended use and Vortex Pro Run relentlessly with the Gola Active neoprene supports help prevent and speed up introduces a new age of speed and pushes the ergonomics. Barska Lucid is a perfect blend Vortex Pro. This running trainer features recovery from various injuries and conditions boundaries once again. Its next generation of functionality and compact portability and a breathable and lightweight open weave with a unique Aerotherm technology, helping comes with a dynamic new FlyteFoam The Gladiator series offers a selection of hexagon mesh upper. The rubber print users to keep doing what they love. compound and new last, full contact outsole zoom models ideal for long distances. provides targeted support and no sew and added support in the midfoot, combined comfort, Vortex Pro has been designed with with seamless comfort and great durability. a high density open cell in-sock for added rebound and shock absorption.

01925 241041 01162 344611 01706 212512 07984 327 832 salesorders-uk@asics.com [email protected] [email protected] [email protected] www.asics.co.uk burton-mccall.co.uk/brand/barska/ www.gola.co.uk vulkansupports.com

New On Reusch Prisma Blur the lines X17 School Trainers The Life On The Run collection. The linear The NEW Optimum X17 School Trainers Cloudventure Pro R3 shade collection dresses up Saucony's feature an air mesh tongue for improved For trail runners on a mission. Lightweight. The Prisma Pro R3 features the newly game-changing running shoes with a sleek breathability and comfort, easy fastening Fast. Missiongrip rubber grip studs that developed R3 – Mega Solid palm specially monochromatic print in modern hues. hook and loop straps and made from high- provide extreme grip on slippery surfaces, developed for artificial and hard surfaces. Packed with innovation, they can take on your quality material. They have a synthetic outer as well as great cushioning that absorbs In a striking new black/red colourway, the toughest tempo and turn heads in the process. material, mesh inner material and a flat type the shock of flying downhill fast. The On Pro version also includes an additional heel. Available in black and white and sizes Cloudventure. Duraguard patch. Other gloves in the range Infant 10 to Snr 11. also offer the R3 palm giving the perfect combination of durability and grip.

0161 439 4383 0800 2061491 [email protected] 01942497707 [email protected] [email protected] on-running.com [email protected] www.reusch.com www.saucony.co.uk www.optimumsport.com

@SportsInsightUK 23 sports insight selects Top Flex 301 Black-White Turf The Top Flex 301 Black-White Turf combines flexibility with grip and stability. Upper manufactured on high quality leather which stands out for its flexibility. The inner lining is of high-quality, resistant, nylon. It includes PROTECTION technology at the toecap to reinforce its resistance and stability for striking. Insole manufactured using natural EVA contributing to the shoe's cushioning by absorbing foot strike impact. Pre-shaped EVA lining insole that adjusts to the shape of the foot. www.joma-sport.com

BAMA Sneaker Air Barcelona Signature VOW Knee Support Hot Hands Versatile Over Wrap (VOW) knee brace Hothands Hand and Foot Warmers are Comfort Perfomance Football with hinges provides injury prevention and rectangular shaped single-use air-activated This official FC Barcelona football features recovery with a supportive easy quick wrap-on heat packs that provide up to ten hours of Insoles the signatures of the current 2018 squad. A Two styles in two sizes, Ladies and Gents, design that can go over clothing, offering continuous warmth. Perfect for outdoor 32 panel size 5 ball in the traditional FCB (they cut to size) these performance insoles versatile compression and fit. Top over wrap sports, walking, jogging and other activities. claret and royal with a stunning metallic are proving popular with athletes and retailers manages muscle support and compression. Ready to use and safe, natural heat. Available finish. Suitable for use on artifical turf or alike. The Everyday Insole combines gel and Bottom over wrap isolates and stabilizes in singles or multipacks. grass, this best selling product is available Air Cushion technology for shock absorption patella. Versatile over wrap design. from stock. and long lasting comfort. The Support Insole is similar but also includes an arch support.

01702 530656 01969 625300 01582 670100 0115 938 6444 [email protected] [email protected] [email protected] [email protected] www.charlesbirch.com www.footballsouvenirs.net www.mcdavid.eu www.reydonsports.com

Customised SuperFit All Sport Luna Bliz MH10 rechargeable The best just got better! Exclusive new Luna shades - is certainly a model that Water Bottles design takes mouthguard technology into fits everyone. With its classic lines and head torch Produce your own customised club or The Ledlenser MH10 features a red rear the future. InVent design aids comfort and timeless feel, this hybrid is a safe bet for any sponsor water bottles. Samba can add the light for increased safety, a rotatable head, breathing. Easy, quick fit technology creates occasion, whether you want to feel sporty or logo of the club or sponsor to the front of the a removable and washable head belt, and a super custom mould and combines with an just want to hang out in the sun. Tip temples bottle in a single colour print- depending on is environmentally friendly and a highly- integrated Gel fit liner and gel windows aiding and nosepiece has also been equipped with the choice of bottle colour. Lead time 10-14 comfortable headlamp. It has the most protection and comfort. Bio-Fit design, Low friction rubber a safe position on the head. modern battery technology for a short days once the artwork is signed off. temp fitting. charging time with USB 3.0 and one switch allows you access to three lighting modes.

01282-860077 01582 670100 [email protected] [email protected] [email protected] www.ledlenser-store.co.uk 07712 345335 www.sambasports.co.uk www.shockdoctor.co.uk

www.sports-insight.co.uk 24 OUTDOOR 29

HELPING TO FIND YOUR WAY ACROSS DIFFICULT TERRAIN Tom Williams, OMM (Original Mountain Marathon) MD, talks to Mark Hayhurst about the brand's development, success and future aims Can you tell us the benefit from attention in product find the OMM event which is too that consumers can both physically stock although we could’ve done history of the company? development budgets and our challenging for most. This has led experience our products as well as better in the last year – sorry In 1968 a group of like-minded largely ignored sector has leapt to the creation of the OMM Festival purchase them if they want. This everyone. Social stories are very individuals decided to come up with forward as a result. Europeans including trail events and mountain is going to be difficult and we hope important now and the OMM a challenge to decide who was the remain perplexed by our insistence biking events. It is important that through the OIA our industry events provide opportunity for most capable in the mountains. The in running off trail and in the rain that competitors feel the events can lobby government to further retailers to engage directly with OMM was born. This challenge but we will get them there. are for them and are not simply a support the high street. consumers which we will support. attracted the attentions of Karrimor commercial exercise; to this extent We have also recently set up the and for 30 plus years the partnership To what do you all events are not for profit. What inspires you to OMM store - this acts as a centre produced an annual race in October attribute your success? create new products, of knowledge with expert staff and used the challenge to generate The success of OMM is from What are you currently how do you develop who are available on phone, video, specifications for products that recognising that the event holds working on? New them and bring them to messenger, at any time to support pushed the conventional envelope. great appeal as a test of the human launches, etc? the market? retail staff. We don’t mind if it’s The race has attracted many condition. We are natural explorers, In the UK there will be new As discussed above, the OMM event a question of technical product big names such as Chris Brasher we want to be first and we like products and an even better OMM and feedback from customers. detail or where to go to run in the and Sir Ranulph Fiennes and, our friends to know about it. But Festival and we will be putting Lake District and how to use a map. with capacity limited at 3,000 nobody will ever win this race if further focus onto the continent What advice would you We just want to encourage people competitors, it is the biggest they follow the man in front. The with establishing sales teams in offer to retailers? onto the hill. mountain marathon in the world. brand approach is the same and we France to join Germany and the Become the authority in a There is also a trend to remove OMM had lightweight before revel in originating new concepts OMM Alps event taking place in speciality and build your business retail account managers in lightweight was a thing and the and love to talk about them. Switzerland. An OMM shop has around it. Growth and achieve sell favour of leaving no support for classic pack series and Kamleika now opened in Belgium. out margin are the true measures independents – we are not going to stretch waterproofs generated How is your company At OMM, product development of success for retail and you will do this and Charlotte, Nick, Adam whole product categories that are developing and growing? is constant and we expect to launch never win on a lowest price only and Iain will be there to help. now replicated by many brands. OMM is on a steady growth eight models in 2019. However, the consumer campaign. Telling a Give us a call 01524 287287 or The fundamentals of the event are trajectory based on family and rate of development across UK and unique story will allow you to stay [email protected] to open a new self reliance, route selection, moving friends’ ownership who generously European brands has dramatically out of unhealthy competition and account. quickly over difficult terrain, kit reinvest the profits. There are slowed due to political instability, be more desirable to brands. Also, management, endurance, teamwork too many risks in the stages of so I wouldn’t expect too much. for physical shop retailers, store How important is social and sound mountain judgement. company growth for borrowing- square footage (meterage) is the media to you? led development so we’ve taken What trends do you commodity of the future. Value it End users are very important to How has the market it slow and had the time to cut off predict will be popular and keep it, the brands will all be us and providing them with the changed in the last mistakes early in their creation. in the coming year? willing to pay for it soon! information they need, and in the five years? To date we are achieving double Much more can be expected in way they want to hear it, to decide In the last five years our market digit growth each year and are now retail trends with consolidation What services and to love OMM is vital… whatever has benefited significantly from pushing to build on our UK success across high street stores, further support do you offer that takes. Once in they are part of the growth of trail running on by developing in Europe. independent loss and increased retailers who stock the family and social media is the the continent. This has allowed We have also looked to improve impact from Amazon. As a brand your product? metaphysical kitchen table we all our traditional UK fell scene to the pipeline of competitors who we will try to maintain balance so We try to have good flexibility on sit around to debate from.

@SportsInsightUK 25 outdoor insight in association with OTS announces Northern Roadshow The organisers of the Outdoor the main summer OTS event at Roadshow provides an opportunity Trade Show (OTS) and ROKS EventCity, Manchester. for local retail buyers and we aim to (Scotland) are launching a new Sam Fernando, from Keela, build on the success of the roadshow outdoor industry trade event said: “I’m pleased to have built that Sam has already created. which will be known as the OTS a successful trade event and I’m Bringing the OTS brand to the table Northern Roadshow. very keen to keep on enhancing gives it industry endorsement, The event will take place at the exhibitor experience and that visibility and credibility and the Edinburgh Corn Exchange, the roadshow event continues demonstrates the further unification Murrayfield, Edinburgh from to evolve for everyone’s benefit. of trade events under one banner.” January 8-9, 2019, and offers It makes sense to have the Previous exhibitors will be brands and sales agents a cost involvement and expertise of OTS contacted directly and further effective opportunity to showcase going forward and I’m pleased to be information and details will be new product ranges to retail handing over to Alasdair and Marta available on the OTS website at buyers and outdoor and snowsport from MCS who will take things www.outdoortradeshow.com industry related organisations. forward in the future.” The extension of OTS, North of OTS organiser, Marta Williams the Border and the collaboration hopes that the January event with ROKS (Scotland) follows on will attract visitors from around from the incorporation of ROKS Scotland and the North of England. (Kendal) earlier this year into She said: “The OTS Northern

Scandinavian Outdoor Group is growing NEW Scandinavian Outdoor Group, all strong brands within outdoor, Per Jonsson Öhlin said: “Getting APPOINTMENTS headquartered in Åre, Sweden, from Sweden, Norway, Denmark back to the outdoor industry feels is growing again. and Finland. At the headquarters inspiring. Being a part of this very AT ORTLIEB The SOG have just hired Per in Åre there are now three people special Nordic collaboration makes Outdoor and bike Jonsson Öhlin (pictured) as Project focusing on strengthening these the mission very motivating.” waterproof gear specialist Manager for all international trade outdoor brands, mainly in the The latest additions to the Ortlieb has announced two shows. At several trade shows international export market. group of brands within the SOG key new appointments at its around the world, Scandinavian The basic idea of Scandinavian are Elevenate, Hurtta, Heat HQ in Heilsbronn, Germany. outdoor brands are gathered and Outdoor Group is that 1 + 1 = 3. And Experience and Sjö&Hav. Dr Ingrid Fonteiner takes exposed jointly in an area called the latest addition is Per Jonsson Sara Wänseth, General up a newly-created role “Scandinavian Villages”. Öhlin. Per is an engaged outdoor Secretary of SOG, said: “The as Head of Development The next shows are Outdoor person who previously worked combination of "outdoor" and where her background in Retailer & Snow Show in Denver, as Marketing Manager for the "Scandinavia" works incredibly the automobile, cosmetics USA, and ISPO in Münich, Germany. two ski resorts in Björkliden and strongly in the international and food industry, plus a The number of members is Riksgränsen. He also worked for market. The brands help and lift doctorate from The Institute also growing steadily. SOG now Haglöfs for several years, with both each other, although in many cases for Plastics Processing, will includes 69 member companies, marketing, sales and product. they are also competitors.” bring new expertise. Plus Volker Haug joins the marketing team, having previously worked in the Outdoor experts widen their horizon software industry. Both are keen cyclists and outdoor All aspects of the two businesses 2006 and has established itself as director, John Wardlaw, also enthusiasts. are complementary including a major distributor of a wide-range joining the board of directors. CEO Hartmut Ortlieb said: the customer bases, senior of premium brands for the active George Bowie said the move “We have found our ideal management and brands. The enthusiast with a particular focus was “an exciting step” in 2pure candidates for these new combined company will employ 35 on the running and cycling sectors. and Allcord's development. He positions. Our company is people. All staff are being retained Allcord, which is currently based added: “Allcord has been on our well known for innovation and no jobs are being lost as a result in Livingston, has been a leading radar for a number of years, during and, with their technical and of the acquisition. wholesale distributor of specialist which time we have become marketing expertise, they The company will represent top brands for the outdoor sports, friendly competitors. Getting will push us even further.” international brands and supply climbing and mountaineering to know Hugh and John from equipment to retailers throughout market, as well as a leading Coralinn has enabled us to position VOLKER HAUG the UK and EU. supplier of industrial safety ourselves to acquire and integrate George Bowie, CEO of equipment, for more than 35 years. Allcord which is predominately a Edinburgh-based 2pure, said it The acquisition is backed by complementary business. GEORGE BOWIE would accelerate the company’s private equity company Coralinn “Our strategy is very clear and strategy to become a significant LLP, the investment vehicle of having the support of Coralinn Scotland’s fast-growing partner in the specialty outdoor entrepreneur Hugh Stewart and will enable us to focus on the outdoor equipment specialist market with the existing Allcord owner of Allcord. As part of the future expanding our markets.” 2pure have acquired technical business boosted by 2pure's deal, Coralinn LLP will take a 25 Hugh Stewart said: “We are climbing and mountaineering operational strengths and highly- per cent stake in 2pure. excited about the opportunities distributor Allcord in a move experienced management team. Hugh Stewart, who has a long that will come from combining the which will strengthen their 2pure, which is headquartered in record of building companies on a two businesses and look forward position as a distributor of Balerno, Edinburgh, was founded global scale, will become chairman to working with George and Alison premium brands. by George and Alison Bowie in of 2pure with Coralinn's investment to grow the combined business.”

www.sports-insight.co.uk 26 Exhibitors and partners count on OutDoor by ISPO in Munich OutDoor by ISPO is coming by ISPO by establishing it as a year- already booked their places, to Munich and numerous round platform for the outdoor updated every week, is available exhibitors and partners have industry in addition to the trade online as is information on the already confirmed their fair. Numerous exhibitors, from a exhibitor registration process. involvement in the trade fair. total of 25 countries so far, including OutDoor by ISPO is an important The international trade fair for example Arc‘terix, Maloja, industry event both for small and for the outdoor industry owes Mountain Hardware, Jack Wolfskin, big brands and hence caters for its popularity in no small part to Ortlieb, Petzl, Scott, Sining Rock, companies of all sizes. Outdoor Easy the new profile, which extends Tatonka and Vaude as well as the is specifically targeted at exhibitors far beyond the exhibition halls Oberalp Group with its brands with a more modest budget and without having to undertake all the years and the partnership is now themselves: the 365-day platform Dynafit, Salewa, Pomoca and Wild aims to make the exhibition process set-up work on their own.” being taken to the next level with provides brands and manufacturers Country, have already registered for as smooth as possible. With the PADDLEexpo as the installation of the Paddlesport with the digital and physical the first event in Munich. Markus Hefter, Exhibition a partner the booming water Village at OutDoor by ISPO. This channels they need to be able to The new OutDoor by ISPO will Director OutDoor by ISPO, said: sports sector will now be properly area will be exclusively dedicated communicate with their customers open its doors for the first time at “This flexible and cost-effective represented at OutDoor by ISPO. to paddlesport products and will all year round. the Messe München Exhibition stand construction concept is a The professional trade show for be an important meeting place for Over 250 international industry Center from June 30 to July 3, high-quality and authentic solution kayaking, canoeing and stand-up kayaking, canoeing and SUP experts. representatives also welcomed the 2019. An overview of the brands enabling companies to showcase paddling (SUP) in Nuremberg More information on PADDLEexpo plan to raise the profile of OutDoor and manufacturers, which have their products in the perfect setting has been an ISPO partner for ten is available at ispo.com.

MARCUS HEFTER The real deal – how adventurers become real people and inspire others If career adventurers once used Even a failed plan can unexpectedly climbing hall. They run successful to be unapproachable daredevils, enrich short stories for the viewer. target-group communication. they are becoming more and They treat the camera like a friend, In a time when TV viewing figures more accessible in the digital age. are informal, appear professional are falling and advertising budgets On social media they present but not overproduced like so are being cut, the outdoor industry is their real lives and professional many productions of outdoor looking for new channels and access outdoor films show the human side advertisements. to potential consumers. These are of the adventure. It inspires the And that is exactly what gives the not earned via competitive product customers and helps the industry. viewer that feeling of experiencing communication. Brand experiences “Part of the appeal when I’m for themselves the activities make people interested in outdoor climbing steep faces is being in this shown. Regardless of whether on a sports. And authentic ambassadors cool place where you’re surrounded smartphone, on the couch using a transmit this to the consumers’ by all this air and where nobody smart TV, or on a computer during consciousness. apart from yourself has ever stood lunch break – the adventurers share before,” said Alex Honnold in a their feeling of freedom online, Conclusion video on his website which shows provide an authentic access to Authentic adventures are good for ISPO adds two new him climbing a 1,000-meter-high outdoor sport and inspire everyone the outdoor industry. They make face with his bare hands. His voice to look for their own adventure in outdoor experiences approachable is relaxed. He cheekily adds: “If the great outdoors. and contagious. They embody the members to the team I didn’t treasure this place, why human side of the industry and show The ISPO team is getting a boost with the addition of two new would I bother climbing up there?” Real experiences are how brands and retailers should Community Managers, Franziska Zindl and Bastian Dietz. Alex turned his passion into a the Holy Grail of target- communicate in the future. For They will be in charge of the forward-looking areas “Digitize – Retail career. The free-solo specialist is group communication them, it’s time to take on bigger tasks. & Industry Services” and “Snowsports & Bike” and are part of a new living his dream of extreme outdoor For manufacturers and retailers, It’s up to the industry to transmit team structure that takes account of the extended ISPO network. sports in the USA and swapped his these windows into the most this feeling across the outdoor After all, another leading trade fair will also be held in Munich from apartment for a life on a bus, for a varied outdoor life plans are a sector as a whole. The aim must be 2019, namely OutDoor by ISPO. It will be headed by Markus Hefter as life out in nature. The video is also valuable gift. The individual guys to create an intensive, communal Exhibition Group Director, who is already in charge of ISPO Munich. an advertisement clip. Squarespace, are actually completely normal point of contact for the outdoor Markus Hefter is assuming responsibility for the event, which a provider of easily-editable website people – not models or stars. And it attitude to life, which is an exciting will be take place in Munich from June 30 to July 3, 2019. Hefter solutions, is mentioned at the end of is not about them as people. They one. Not through communicative has 20 years’ experience as a B2B and B2C marketing and business the clip. “I’m Alex Honnold, and this represent something, a vision or competition for product development specialist. From January 2006 to October 2008, he was is my Squarespace.” an outlook, and they embody it – innovations, but via exemplary, Project Director Outdoor. And so Alex’s story leads to the without betraying it. emotional ambassadors. Furthermore, Hefter has been in charge of ISPO Munich, the world’s brands. Whilst they rack-up views That is how they infect the Only this way will the relevance largest multi-segment trade fair for the sports business, for ten years. for the video on their own YouTube viewer. Perhaps they don’t convince that’s needed today to play a role Hefter is now also heading up a team of five Community channel, Alex uses it to finance his everyone to climb a rock face in the leisure market, exist. Then Managers who will be the main contacts all year round for brands outdoor lifestyle. A fair exchange. unprotected, but instead to go out and people will have an idea of what it and manufacturers for the Outdoor, Snowsports & Bike, Sports Himself, his attitude and his life walk in nature or to go to the closest means to be outside. Fashion / Performance / Health & Fitness, Textrends, Sourcing model, paired with the authenticity & Manufacturing, and Digitize – Retail & Industry Services areas. and directness in which he tells his Supporting the community and further developing the areas for story, are his product. which they are responsible are the main tasks of the team, which now includes the two new members. The brand ambassadors Franziska Zindl, who joined in October 2018, is responsible for the Alex is in good company: on new Digitize – Retail & Industry Services area. The first digital event in social media channels, outdoor- the sports business industry now has its own platform with the ISPO enthusiasts use photo streams or Digitize Summit held annually in the summer and will also be back at point-of-view videos filmed with ISPO Munich in 2019. As a digital expert, Zindl will build up the new helmet and body cameras to show community. their sporting feats surrounded Bastian Dietz will be responsible for the Snowsports & Bike area. by the most beautiful, wildest or Dietz joins ISPO as a qualified industry specialist in the sports and harshest landscapes. bicycle market. Having worked at LEATT and ION Bike and founded Not everyone is looking for the his own sports PR agency Alternative 138, he has built up extensive extreme. With outdoor enthusiasts, expertise and a large network, in particular in the bike and winter you can laugh and be astonished, sports areas. sweat and suffer. Their stories are not scripted. There are no actors.

@SportsInsightUK OUTDOOR INSIGHT

Canada Goose acquires footwear brand Baffin NEW GLOBAL Canada Goose has acquired and long-term investment is an Baffin, a Canadian designer and important first step in Canada PRODUCT manufacturer of performance Goose’s footwear journey.” outdoor and industrial footwear. With over 30 years of experience DIRECTOR The deal was sealed for a in the footwear industry, Paul purchase price of $32.5 million Hubner is an expert in insulated FOR Canadian dollars subject to footwear construction and design. customary closing adjustments. He is also a true outdoor enthusiast HAGLÖFS The transaction is being funded who has personally tested his with available cash on hand and the product in the North and South With the aim to grow issuance of $1.5 million Canadian Poles, on Mt. Everest and Mt. the business in all its dollars of restricted subordinate Rainer, and on countless other business areas, Swedish voting shares to the seller. adventures. outdoor brand Haglöfs has Dani Reiss, President and Paul Hubner, President of Baffin, recruited Paul Cosgrove Chief Executive Officer, said: “I said: “In joining the Canada Goose (pictured) as its new have known and admired Baffin family, we could not be in better Global Product Director. President Paul Hubner for years, hands and I look forward to leading Paul Cosgrove is an and watched as he has developed the business under their ownership experienced outdoor innovative new designs and built as we realize the full potential of product professional a thriving business that is known the Baffin brand.” with extensive technical for making the best and warmest With its roots in footwear and commercial product boots. For decades, our products manufacturing dating back to 1979, knowledge from several have lived side-by-side in the Baffin is a recognized leader in European outdoor brands. coldest places on Earth. technically advanced, high quality He comes most recently “The Arctic heritage and best-in- products for adventure and work. from the position as class functionality of Baffin boots Every Baffin product is born of Apparel Category Manager are synonymous with what Canada purpose, durable and dependable, at the UK based brand Goose stands for. As we continue so that the user can focus on the Berghaus, where he led to execute our current growth task at hand irrespective of their the innovation team and initiatives and build an enduring environment. the technical product brand for generations to come, As a new wholly owned The 2018/2019 Scarpa F1 is creation. Baffin provides us with valuable subsidiary of Canada Goose, Baffin Carsten Unbehaun, CEO infrastructure and know-how to will continue to operate on a stand- the first Alpine touring boot of Haglöfs, said: “In Paul start exploring the exciting global alone basis out of its headquarters we have found a driven footwear category. This strategic in Stoney Creek, Ontario. to feature Recco technology and experienced outdoor expert with a strong track record from all aspects of product development. The product director role Growth for Gregory Packs is central for meeting Cumbria-based distributor Lyon Equipment is reporting our long-term objective significant growth in sales for backpack brand Gregory Packs. of growing the business Turnover has tripled year-on-year since Lyon Equipment took on the within all our three brand in 2016, and accelerated growth looks set to continue with the business areas, and Paul forward order book for 2019 currently 60 per cent greater than actual will be perfect for this turnover year-to-date. role.” Lyon Equipment says demand is growing due to the combination of Paul Cosgrove added: high quality, smart design plus retailers actively looking for alternatives “Haglöfs’ brand direction, to ‘the usual suspects’ in pack brands. ambition and global outlook is incredibly exciting. I’m looking forward to join its world The Scarpa F1 is the first-ever grow, and therefore it is our most class product team and alpine touring boot with Recco important commission to follow to help deliver Haglöfs rescue reflectors and is designed this development in the market into a new chapter of its to provide an additional level of together with our partners.” successful brand journey.” safety for ski mountaineers. This collaborative project With the Recco network between Recco and Scarpa, first Paul Cosgrove take up expanding every year, the rescue announced at ISPO in January his position as Global time for avalanche victims can 2018, further demonstrates the Product Director for be minimized with the “always two outdoor brands’ ongoing Haglöfs on October 15. on” Recco technology. When commitment to advancing safety going into the backcountry it is technology in the outdoors. advised to carry all mandatory Marco Campagna, Scarpa equipment such as transceiver, marketing manager, added: “The shovel and probe. Recco reflectors new version of the F1 will be are a compliment to these tools the first boot designed for ski and provides an additional backup. mountaineering to hit the market Recco is currently expanding its and to have an in-built Recco system from avalanche rescue only tracking system. to year-round search and rescue “We are extremely pleased to by introducing the Recco SAR have finally gotten started on this Helicopter Detector. This provides collaboration with this prestigious a new tool for rescuers to look for Swedish company: for Scarpa, safety missing people from a helicopter. is crucial. From here on, we can offer Fredrik Steinwall, CEO at Recco, our loyal customers technology that said: “We are proud to announce a reduces search and rescue times growing partnership with industry for missing persons and avalanche leader Scarpa for the upcoming victims to a minimum.” season. Scarpa is now presenting By increasing the number of three touring boots with integrated means with which rescuers can Recco reflectors, showing their locate victims, Recco technology extended commitment to safety. also helps locate skiers should they The ski touring and off piste part become lost or disoriented in the of the industry will continue to mountains.

www.sports-insight.co.uk 28HEIQ AND PATAGONIA EXPAND THEIR Alpkit secures over £1.7m PARTNERSHIP to boost jobs and business The Swiss textile Alpkit, the designer and to realise their ambitions. Alpkit technology innovator HeiQ retailer of outdoor clothing is ready to take the next step; its and sustainable outdoor and equipment has secured unparalleled offering to consumers clothing brand Patagonia £1,732,000 in funding to support has been the catalyst to its recent have expanded their 2017 its next stage of growth. success and HSBC UK wanted to partnership to include HeiQ The company, based in support the business through this Fresh Tech odour control Newthorpe, Nottingham, exciting journey.” technology. gained £1m from the Foresight Ben Dawson, Senior Investment Recent consumer research Nottingham Fund, and a further Manager, Foresight, added: “Alpkit shows that 72 per cent of £732,000 from HSBC UK. is a fast-growing and high-profile shoppers are interested in The fast-growing company has Nottingham-based business with a odour control technology in big plans to grow both in the UK strong management team that has activewear. As we are social and globally, reaching a wider good sector experience. We look animals, humans want to be customer base and creating 40 forward to working with David close to others without having new jobs over the next three years. and the team to continue Alpkit’s to worry about bad smell on Alpkit currently employs 62 people successful growth.” our apparel from ourselves or having already created 50 jobs over Don Gray, Partner at BHP our surroundings. the last four years. Corporate Finance and adviser To expand on the Patagonia/ David Hanney, CEO at Alpkit, to Alpkit throughout the funding HeiQ partnership, and as said: “We are really pleased to process, said: “We are delighted to part of the R&D partnership secure this funding to help achieve have worked with Alpkit on this launched in 2017, Patagonia our growth ambitions. It means exciting phase in its growth plan. will begin using HeiQ Fresh we can continue developing our With the support of new funding Tech odour control in their business and create more jobs in partners, Alpkit is now ideally Autumn 2019 collection. the region. We plan to open more placed to bring its unique brand Matt Dwyer, director of stores, increase our manufacturing and passion for all things outdoors material innovation and from our Nottingham HQ and to new customers across the UK development at Patagonia, boost our e-commerce, reaching and beyond. We wish the team said: “While we were happy more international customers. every success and look forward to with our previous odour The funding will also increase our continuing to work with them on control solution, we were able import capabilities by up to 30 the next stage of their journey.” to develop a better solution as per cent a year, meaning we can Alpkit’s two flagship stores are part of our R&D Partnership raise our stock levels and fulfil an ideally located in Ambleside in with HeiQ. We are always increase in our customer base. It’s the Lakes and Hathersage in the looking to improve quality of great news for us and the region.” Peak District. It currently has our products, and HeiQ Fresh Dave Welch, HSBC UK’s Area a customer base of a quarter of Tech will help us meet our Director for Business Banking in a million in the UK and abroad consumers demands. the East Midlands, said: “HSBC UK and handles over 2,000 orders a “We are excited to continue is committed to helping businesses week through its stores and online to expand our partnership in Nottinghamshire and beyond retailing. with HeiQ to develop Montane announce sustainable textile finishes.” HeiQ Fresh Tech is a family of highly versatile and new Swiss distributor effective odour-preventing New generation AW19 Montane, the leading UK- based British brand like Montane, and odour-absorbing textile technical apparel brand for a pioneer in lightweight, high technologies that continue Kart system released over 25 years, announced that performance apparel and packs. to be effective even after Fast and Light, of Geneva, will “Montane’s brand ethic – prolonged use and frequent sell and distribute Montane ‘Further. Faster.’ fits with our own washings. This product family for the 2018 season in Switzerland, commencing ‘Go Lighter, Go Faster’ ethos and is comprised of technologies Autumn Winter 2019. is evident in their award-winning that either prevent odour Snokart have a devoted following for their range of luggage Jake Doxat, founder and CEO of trail running, fast hiking and alpine from emerging, absorb odour solutions for skiers and boarders. Montane, said: “Montane has made mountaineering collections. We from the surroundings, or Following a round of new investment in design development the new its name on the back of alpine look forward to working with take both into action. look range is ready to hit the slopes. The first full overhaul of the range sports, and we’re excited to begin Montane for years to come.” Carlo Centonze, HeiQ CEO, since its launch. working with Fast and Light – a Fast and Light will seamlessly said: “We are confident our Founded by Christian Williams in 2008 the brand was taken proven and high-quality retailer replace current Swiss distributor HeiQ Fresh Tech solution over earlier this year by Surfanic who are looking to further expand and distributor in Switzerland Ibex Sports who, after several will be a great addition to the distribution worldwide. with a real passion for lightweight successful seasons with Montane, Patagonia product line, and The fundamentals remain the same, high quality solutions for carrying performance products.” plan to take a well-earned early will create the highest value a wide selection of kit. Tim Barnett, principal owner retirement from July 1, 2019, after possible for the consumer. What has changed is the true modular nature of the core components of Fast and Light, added: “We’re finishing up the Spring Summer The Patagonia and HeiQ and the ease in which they can be combined. delighted to work with a great 2019 season. partnership is based on Robert Bruce, who is running the project, said: “It soon became obvious our shared vision that that the plans we had for the AW19 season were such a step forward for technology can perfect our the brand in terms of design and functionality that we needed to make the every-day textile products.” changes immediately and deliver for them for AW18 stock. Initial feedback is all positive with retailers delighted with the changes” European retailers and distributors are welcome to contact them for appointments at their showroom outside London or the SLIDE and ISPO shows early in 2019.

PATAGONIA M'S CAPILENE MW CREW

@SportsInsightUK OUTDOOR 29

CHARGING THE WAY FORWARD FOR EXPEDITIONS Tim Smerdon, Director of Mobile Solar Chargers Ltd, talks to Mark Hayhurst about the brand and their plans for future development olar power is one of the smartphones have become such Wireless Charging for portable looking products are often not the What advice would you most effective and efficient important accessories. We have devices. We do also get asked to same and just because the listing offer to retailers? renewable energy sources continued to power expeditions in find a power solution for some says it has a 20,000mAh battery it Be honest about your products Sand so it's no surprise that it is now very hostile environments, such as quite extreme adventures, such as a is often not accurate. specifications and capabilities used in many fields. Solar mobile the Ice Maiden Antarctic expedition. couple who wanted to cycle on £20 and do not assume that they know chargers use the power of sun in This saw six British women become bikes from the UK to Japan to visit What do you feel has what product is most suitable for order to charge mobile phones. the first all-female team to use the mother in law. been the company's their needs. When the photons within the muscle power alone to ski coast to greatest success? photosensitive cells are exposed to coast, at -30C for ten weeks, across What can we expect A number of the small expeditions What trends do you sunlight, they are converted into the Antarctic this year. from your company in we have powered, such as Hanifa predict will be popular electrical current. Solar mobile the next 12 months? Yousoufi, the first Afghan female in the coming year? chargers are effective, versatile Have there been any We will continue to develop our climber (where none had existed I would like to see a reduction in the and offer an uninterrupted power recent developments range of products, particularly the in the past) to summit her use of disposable batteries (torches). supply, even during power outages that have changed your lighter ones for extreme runners country's tallest peak, Mt Noshaq. A mix of solar, power banks and and Mobile Solar Chargers Ltd are company’s profile? and sportsmen. We would also Against all odds, in a very hostile USB LED lights/torches, means at the forefront of this technology After the Nepalese Earthquake, very much like to get the Solar Can environment, a very significant that it is easy enough to be power in the outdoor market. we designed and built the Solar out to where it is needed, such as expedition which was far greater independent for your tech, without Charging Can for use in Disaster refugee camps. than the sum of its parts. Yousoufi dumping batteries in landfill. Can you tell us the Relief, a robust portable power was part of an expedition put history of the company? station for communications, lights, How has the market together by a non-profit called What are you currently I had worked with the Women’s medical clinics and charging of changed in the last five Ascend Athletics, which empowers working on? New Groups in Uganda many years ago phones, Tablets etc. years? women through training in launches, etc? and we crossed the Sahara in an old There has become a far wider climbing and leadership skills. We are continuing to develop our Peugeot when our kids were young. What inspires you to understanding of the benefits range of ultra light CIGS folding I realised that a small amount of create new products, of portable power and solar To what do you solar panels, QC and wireless power power can go a long way, particularly how do you develop to keep your ‘mobile mobile’. attribute your success? banks and the Solar Charging Can. with the advent of smartphones. them and bring them to Unfortunately, there is still We have been lucky be able to We started in 2013 and have seen the market? not enough knowledge of these test our products in extreme How can a new customer significant development in both There have been industry products to discern the good from environments and get the feedback open an account? batteries and solar, which has developments in solar and the bad on platforms such as from our customers and learn from All our products are available certainly been needed since our batteries, significantly increasing Amazon and Ebay. Generally, with it. We are certainly not infallible, on our website,www. phones now require much more their efficiency and reducing portable batteries you very much but do now have five years mobilesolarchargers.co.uk, you do power and a daily charge. weight and the wider use of get what you pay for, two similar experience in this field. not need an account. How is your company How important is social developing and growing? We will continue to develop our range of media to you? We have concentrated on fit for “products, particularly the lighter ones for We are aware that we should purpose portable power, flexible probably use social media more, enough for everyday life, as extreme runners and sportsmen ” but have time constraints. www.sports-insight.co.uk 30

outdoor: www.sports-insight.co.uk Sports Insight @Outdoorinsightuk hub @SportsInsightHub The place to source all your products and services

Extreme tactical version Adventure Medical Kit Phantom 25CL The new tactical extreme aims to further cement the Me and My Dog OMM design without limits. Combining the large storage brand’s reputation as “charger of choice” in the outdoor, Me and My Dog Medical Kit will help keep both you of their Classic packs with the high performance features aid and tactical markets. and your dog safe and protected in an emergency of the Phantom series. The ultimate pack for trail, fell It houses a massive 12,000mAh capacity Lithium situation. This lightweight first aid kit gives you and adventure racers. At 425g the Phantom25cl features Polymer battery and offers users real power in a compact, the means to provide medical care to your pup with their suspension system and six point harness actively durable shell. It features a bi-directional USB-C port for speed and efficiency when medical professionals stabilising the pack whilst on the move. Large external both charging a USB-C device and also recharging the aren't close to hand. storage and adjustable back length carbon fibre back unit itself via USB-C, a 12V DC output for charging larger frame the Phantom 25 uses the highest quality materials devices such as SLR cameras, heavy duty torches and 0116 234 4646 to create the 425g fully featured racing pack. tablets plus a 5V USB output for smaller devices including www.burton-mccall.co.uk/brand/amk/ 01524 287287 smartphones, GoPros, smartwatches and GPS systems. [email protected] 01420 542980 www.theomm.com [email protected] www.powertraveller.com

Mythic 600 Woolpower Skilled Socks POLAR Down Jacket The pinnacle of innovation, the Mythic 600 sleeping Woolpower’s Skilled Knee-High 400 is a technically An innovative new product in the Mac in a Sac range. bag is an ultra lightweight down sleeping bag with the constructed sock that uses a mix of flat-knit, terry knit Reversible and packable with 600 fill power RDS best warmth to weight ratio in the Rab range. Designed and supportive knitting to get the best fit, insulation certified down. The new POLAR jacket is available for mountain activists looking to reduce weight while and comfort. Cleverly placed flat-knit panels reduce in various colours and in men and women’s styles. moving through the mountains, it’s perfect for use in the risk of blisters. Offered to retail with attractive mark-ups. Reversible, cold environments where weight and packsize are Packable, Down Jacket. 01576 490100 crucial to success. [email protected] 028 9079 0588 01773 601870 www.outwearltd.co.uk [email protected] rab.equipment/uk www.targetdry.com

www.sports-insight.co.uk@SportsInsightUK RUNNING 31 ALL PICTURES COPYRIGHT OF ON RUNNING ON CLOUDS Olly Laws, Sales Director UK and Ireland for On, talks to Mark Hayhurst about the company and their future plans

to cushion the landing, then lock to new products and use consumer To what do you What are you currently form the solid foundation required feedback to improve existing attribute your success? working on? New for a powerful push-off. The result models. The new CloudVenture Having product that has a point launches, etc? is a new running experience: fast, train shoe for example has a total of difference, and working in We are planning our sell-out support for light, agile. new outsole to improve, grip, partnership with specialist 2019 and are in the sell-in for the FW19 Eight years after market launch, traction and cushioning, which was retailers to help drive sell out of range, which we have eight new models. On is available from more than as a result of customer feedback. product. We launch our updated trail shoe next 5,000 specialist running stores in week and will launch a very commercial over 50 countries worldwide. What can we expect What advice would you neutral shoe in Q1 next year. from your company in offer to retailers? How is your company the next 12 months? I think speciality retailers need How can a new customer developing and growing? We will expand our range of to keep the difference between open an account? On is growing 70 per cent globally Outdoor products and also come themselves and big box retailers By contacting myself, we would and at 100 per cent per year in the out with a maximal cushioning and they should look to brands then meet at the store to see if the UK and Ireland. offer with a wider fit. that support this with limited requirements of our distribution Can you tell us the distribution so they get return policy work for both parties. history of the company? Have there been any How has the market customers. On is a young Swiss sports company recent developments changed in the last five How important is social based in Zurich, Portland, Melbourne that have changed your years? What services and media to you? and Yokohama. It has one simple company’s profile? The way shoes fit in running support do you offer As a smaller brand we use this a lot to mission: put the fun in the run. A I wouldn’t say there has been one speciality has changed hugely. retailers who stock grow awareness. Our ambassadors team of sports scientists, world-class singular development but our Gone are the days of control/ your product? are also very active on this, posting athletes and designers spearheads product range has broadened with maximum support shoes and it is Nothing is off limits but the main their own unique content. this notion. On running shoes are apparel and accessories, so we now far more about comfort and ways we support are in-store sell- winning design and technology now offer a head-to-toe premium looks, which fits On well. On has out support, tech training, premium How important are your distinctions all over the world. solution for an On customer. never used a dual density post and windows and in-store POS and influencers and athletes Cushioned landing, firm take- now most brands are following this. event support to raise awareness. to your business? off: that’s the core concept behind What inspires you to They are important to grow awareness the groundbreaking running shoe create new products, What do you feel has What trends do you but I am not convinced how many by the young Swiss brand. On’s how do you develop been the company's predict will be popular pairs of shoes a high profile athlete patented technology combines them and bring them to greatest success? in the coming year? can help sell. An influencer can be the benefits of a soft training shoe the market? On has established itself as a I think Outdoor is recovering after a someone in a running club who speaks and a firm racing shoe. The secret Our goal is to put the fun into the leading footwear brand by being few flat years and also the demands favourable and we can win more new to this lies in the On’s “Clouds” run so any new product has to different and premium - no one was of the new runner of having a good fans this way. The most important – hollow pods on the sole of the reflect this. We look for possible looking for a new footwear brand looking performance shoe which thing with influencers and athletes is shoe that stretch back on impact gaps in our range to bring out when we started in 2010. they can wear all day will continue. that their personality fits the brand. “ We look for possible gaps in our range to bring out new products and use consumer feedback to improve existing models ” www.sports-insight.co.uk

cycling hub : www.sports-insight.co.uk Sports Insight @Cyclinginsightuk @SportsInsightHub The place to source all your products and services

Chamois Butt'r Eurostyle M.U.L.E. Mountain Biking Predictive Steering Chamois Butt’r Eurostyle is a non-greasy skin There’s a reason this is one of their bestselling, longest- DT Swiss 240s Straight Pull disc 6-bolt hub front 28 lubricant developed by cyclists for use with all running packs: it’s got everything you need, and hole black - Predictive Steering. A super-light (176 chamois. It immediately improves riding comfort. nothing you don’t. The M.U.L.E. has a narrow-gauge gram) sealed bearing hub designed specifically for Chamois Butt’r Eurostyle is specifically formulated design that keeps it light and maneuverable—so even Rockshox's striking new RS-1 fork. A forged aluminium with menthol and witch hazel to produce a cooling and when it’s fully loaded for a day of mountain biking, it hub shell and aluminium alloy axle keeps the weight soothing effect for cyclists who prefer a traditional won’t get in your way. to a minimum while maintaining durability and European chamois creme. performance. The highest quality corrosion resistant www.camelbak.com stainless steel bearings, and improved contact-free (888) 411-0287 double flange sealing, adds to the package and makes [email protected] the 240s one of the most popular hubs on the market. www.chamoisbuttr.com www.dtswiss.com

Pro Shop Clamp Trek Top Fuel 9.9 SL The Monitor Pro Shop Clamp is Unior’s high-end offer for bike shops. Trek Top Fuel 9.9 SL is their fastest full-suspension XC A no-nonsense comfortable glove with an engineered fit It features advanced quick release system that enables mountain bike. Everything on this bike is geared towards and an affordable price. The Monitor has a perforated quick and efficient work on any bicycle. Quick release helping you go faster and perform better. An OCLV AX Suede palm, articulated fingers and a breathable system enables the mechanic to press the jaws by hand, Mountain Carbon frame, carbon components and super- strapless design that make it a versatile glove that works at which point clamp already grips the seat post of a lightweight full-suspension set-up make Top Fuel 9.9 SL well for almost any riding discipline. It features Silicone frame with sufficient force to hold the bicycle in place. a race-ready rocket that flies over gnarly terrain on its Prints for Maximum Control, Touch Screen Compatible, Rotate the handle and additional tension is applied to the way to the podium. Perforated AX Suede Palm. Available in S-XXL (Select jaws to ensure firm grip. Colors available in XS). www.trekbikes.com +386 3 7578 172 1-801-229-9099 [email protected] www.lizardskins.com www.uniortools.com

www.sports-insight.co.uk@SportsInsightUK ENDURA 3634TEAMS UP WITH NEW DISTRIBUTOR FOR NEW le coq sportif becomes ZEALAND Movistar Team's Solis is the new Endura distributor for New Zealand. Formerly known as newest partner Snoworld, the newly re- le coq sportif, the French sport longest-running and most branded Solis brings more brand, historically related successful cycling team in the than 40 years of experience to cycling, has signed an history of the UCI WorldTour, the in the categories bike, agreement with the Telefónica- highest category of international outdoor and technology backed Movistar squad to cycling which includes the 18 best with it. be the sponsor of its lifestyle teams in the world. It consists Combined with Endura’s equipment. of 25 riders, in addition to the 12 25 years of know-how in Recognized for the expertise women who make up their female the manufacturing of cycle and quality of their products, le team. Alejandro Valverde, Nairo clothing and accessories, coq sportif and Movistar Team Quintana and Mikel Landa have this blend of excellence is are associated in this unique been the leaders for this season set to make for a successful and special project in which the 2018. In addition, a broad technical partnership. French sport firm will be its official staff completes a team of more With their headquarters supplier, proposing a range of than 70 professionals who will be located in Wanaka, New products for both the cycling team fulfilling their 40th consecutive Zealand, Solis provide a and its followers. year of activity in 2019. total solution for brands The garments stand out for Currently, around 200 people across sales, marketing their blue details, reflecting the work in the Aube region, in France, and distribution, while the personality of both brands. After its manufacturing the brand's textile company’s mountain home return to cycling in 2012, to tennis products. This French savoir keeps it connected with the in 2014, to football in 2015, to faire and the proximity of the values and lifestyle of the rugby in 2016 and its arrival to F1 production centres make as a premium action sports and and as new partner of the French result high quality products. The outdoor brands it represents. rugby national team and federation raw materials are knitted and dyed Currently distributing a in 2018, le coq sportif maintains in Troyes, part of the production diverse portfolio of 13 great its historic relationship with sport is assembled in Romilly-sur- brands including British by concluding this new agreement Seine and most of it is assembled bike brand Whyte, the with the cycling team. in the Mediterranean basin, in expert distributor sets high The Movistar Team is the Marrakech, Morocco. standards. Liam Riles, marketing executive at Solis, said: “We only sell products that we love and want to Sports Direct buys Evans Cycles use ourselves and this is especially the case with Sports Direct has acquired sum after going into administration, appointment of administrators the of jobs in jeopardy,. Endura. We’re excited to Evans Cycles but plans to following the firm trying to organise a business and assets of the company Mike Ashley, Sports Direct expand the distribution of a close half of their stores. rescue deal bringing in accountancy were sold to three companies all Chief Executive, said: “We are tried and tested brand that The troubled specialist cycle firm firm PwC as advisors. of which are ultimately owned by pleased to have rescued the Evans will be perfectly suited to was placed in administration before Matt Callaghan, Ian Green and Sports Direct International PLC. Cycles brand. However, in order to the rigours of riding in New being immediately snapped-up by David Baxendale of PwC were Matt Callaghan, joint save the business we only believe Zealand conditions.” Mike Ashley's Sports Direct. appointed joint administrators administrator and PwC partner, we will be able to keep 50 per Simon Richardson, Evans Cycles, which has 62 shops of FW Evans Cycles (UK) said: “2018 has been a very difficult cent of stores open in the future. Sales Manager UK and and employs around 1,300 people, Limited (“Evans”) on October trading year for the business, Unfortunately some stores will International for Endura, was bought for an undisclosed 30. Immediately following the in part due to the impact of the have to close." added: “We plan to extended winter weather in the James Keany at CBRE has been substantially increase our early part of the year and a lack of retained on all property related presence in New Zealand. cash to invest in stores and develop aspects. With Solis on board, we can the online platform. A combination Mr Keany said: "We are now reboot our brand there of losses, the capital expenditure looking forward to working with and we look forward to a requirements and tightening credit landlords in order to help create long and fruitful partnership has led to a liquidity crunch.” a sustainable business. We will with them and our new Kiwi Despite acquiring the brand make contact with landlords customers.” Sports Direct intends to close half and discuss the future of of Evans Cycles stores putting 100s individual stores.” Raleigh's iconic Aero Pro Burner BMX sells out in 35 minutes The 35th anniversary edition complete with individual serial Every effort was made to successes of the Burner and of Raleigh's iconic Aero Pro numbering for true authenticity. perfectly recreate the iconic bike, hope to see the BMX Burner BMX sold out in just Originally released in 1983, the including the same manufacturing trend grow for 35 minutes. Raleigh Burner was the BMX of its company, Tange, that built the first years to come.” The bikes were sold on pre- day, selling hundreds of thousands ever model along with other replica registration only basis, with only of units to become one of the most components to keep the bike as 550 bikes on sale for £600. successful BMXs of all time. close to the original as possible. At its peak, 8,000 fans were in The 1983 BMX boom was powered Michelle Jakeaway, Raleigh’s the queue to purchase with 7,500 by the launch of the blockbuster film Marketing Manager, said: “We’re registering their interest ahead ET in 1982 which heavily featured overwhelmed with the demand of of the launch. By the end, 6,500 a BMX, propelling it to the top of this popular model 35 years after customers were still trying their Christmas wish lists that year. it first launched. luck for the limited edition model. Fast forward 35 years and “It’s a credit to the team for The bike has become a parallels can be drawn in 2018 as producing such a bespoke model popular collector’s item with a BMXs are back on the rise, inspired steeped in heritage and attention loyal community of collectors by another American sci-fi hit, to detail. and restorers. Each bike came Stranger Things. “We look forward to future

@SportsInsightUK CYCLING INSIGHT NAMEDSPORT> complete partnership with the Tour De France JENNY GRAHAM BREAKS WORLD NAMEDSPORT>, the Italian and television viewers - closely Trek Segafredo, UAE Team The undisputed star of the Tour Sports Nutrition company, following the Summer Olympics Emirates and Astana. Andrea de France will be HydraFit>, the RECORD hydrosaline supplement that has agreed a brand new deal and the football World Cup. Rosso, CEO and Co-Founder of Jenny Graham has broken includes magnesium, potassium, with the Tour de France as NAMEDSPORT> has already NAMEDSPORT>, said: “For us, the world record for the maltodextrin and nine vitamins, Official Partner of the Team proven their cycling credentials it’s a dream come true. La Grande fastest female unsupported which will be available to refresh Classification. for the past four years with Boucle is a global event, a stage world circumnavigation, and rehydrate the crowds in the The Tour de France is the world's the other two grand tours and that guarantees truly unique media wearing Endura. Hospitality Area and Commercial biggest annual sporting event. many of the one-day classics, exposure which is able to attract The Scottish endurance Villages at the start and finish lines The race is also the third biggest along with sponsoring four UCI not just the best riders out there, cyclist arrived back in Berlin Alongside the Tour de France, global sporting event overall - in world-tour teams. New for 2019, due to the history and importance on October 18, after riding NAMEDSPORT> have also, for terms of the number of spectators NAMEDSPORT> will be looking of the event, but also a wealth of for 124 days around the the first time in history, entered a forward to supporting the finest top-tier sponsors. That is why we globe, beating the former partnership with the Great Classics ANDREA ROSSO internationally-renowned cyclists are even more proud to announce world record by almost three of the North: the Liège–Bastogne– competing for the yellow jersey. that for the next five years, until weeks. Liège, La Flèche Wallonne, the The NAMEDSPORT> range 2023, we will be the Official The 38-year old member extremely tough Paris–Roubaix, includes energy gels, energy bars, Partner of the Team Classification” of The Adventure Syndicate the historic Paris–Nice and the drinks and supplements. It is the As well as having a branded set out from Berlin on Critérium du Dauphiné. brand behind the globally popular NAMEDSPORT> race number on June 16 at 6am to cycle Andrea said:“Let us not forget, HydraFit, which helps provide the jersey of the leading team for 18,000 miles across four either, that since 2017 we have fast energy carbohydrates through each of the 21 stages, the sports continents. Travelling east also been an Official Sponsor of a Hypotonic and Electrolyte nutrition company will be pulling through 16 countries, she drink mix. out all the stops to be a standout the Volta a Catalunya, Tour de faced bear risk in Canada, The NAMEDSPORT> fuel is in the pageantry of the Tour de Yorkshire and Vuelta a San Juan. close-passing lorries on the already an integral part of the daily France. From their iconic orange All these occasions help us to Trans-Siberian Highway and programme for some of the biggest Lamborghini rolling through spread and enhance the prestige of sub-zero temperatures of the cyclists including Vincenzo Nibali, the caravan procession to giant our brand which, in a short space Australian winter. Fabio Aru and John Degenkolb inflatable arches and branded feed of time, has shown an incredible Pamela Barclay, Endura’s as part of four of biggest World zones, NAMEDSPORT>’s passion desire to achieve important goals Brand Director, says: "A Tour Teams of Bahrain Merida, for cycling will be on full display. and overcome every challenge.” monster shout out to Jenny Graham for an impressive display of vision, strength, tenacity and stamina. Beryl smashes Laserlight Congratulations from all at Mirror Indicate - Endura.” Riding continuously for Core Kickstarter target Making Cycling Safer this length of time not only The Laserlight Core, the latest addition to Beryl’s urban light takes its toll on the athlete, range, has now raised over £107,064 on Kickstarter, exceeding the it also demands a lot of your £38,333 target. Mirror Indicate (Mi) is kit – comfort and durability The Kickstarter campaign, which ended on November 6, received the first cycling accessory were obviously key, with support from 1,403 backers throughout the campaign. The backers will to make the ‘life saving Jenny’s customized Wms Pro receive their products in time for Christmas. manoeuvre’ second SL Bibshort living up well to The Laserlight Core is the flagship product from British urban cycling nature to any cyclist. the challenge, and the drop- brand, Beryl. Designed to be the world’s safest bike light, Laserlight Core Mirror, signal, manoeuvre seat function made pit-stops tackles the issue of cyclist visibility in vehicle blind spots, projecting an is one of the compulsory quicker and easier. image of a cyclist 6m in front of your bike. skills both car drivers and Travelling self-supported The first generation of the Laserlight was initially launched via the motorcyclists must master and carrying all her kit Kickstarter community in 2013. The light was created to tackle the biggest to gain their license and the herself, the long-distance problem for city cyclists: being caught in the blind spot. By 2016 the Cheshire based company rider also had to pack Laserlight technology was incorporated into all of London’s Santander is convinced it has made a and layer up cleverly to Cycles bike share scheme as well as on a selection of New York’s Citi Bikes. major breakthrough in road conquer several climate The Laserlight Core has Beryl's patented laser projection technology, safety for cyclists. zones and adverse weather combining a white light and a laser image to beam out of blind spots, The wearable technology conditions, plus the kit had junctions and situations where you’re otherwise unseen. Cased in a incorporates a combined to be lightweight. A Fishnet durable Carbon Grey polymer, the Core is designed to be lightweight for mirror and indicator baselayer and Wms Custom the city commuter. designed to address the Jersey was the basis of her An independently-funded report by the Transport Research Lab dangers of road junctions upper half outfit, delivering demonstrated that the Laserlight Core reduces blind spots of other where 75 per cent of pedal fast moisture transfer and vehicles by up to 97 per cent, increasing rider visibility to vehicles by up cyclists are injured and the drying quickly. to 32 per cent. given cause of these accidents is where over half the cyclists and two thirds The lightweight Pro SL The laser feature is complemented by a white light with up to 400 of motorists ‘failed to look properly'. Primaloft Gilet kept Jenny lumens brightness to provide further visibility on the road and it attaches Fitting on the right hand Mi features a shatterproof mirror that gives warm, while the super easily to the front handlebars with a tool-free silicone bracket. The cyclists a clear view of traffic behind and a single action feature to activate packable MTR Shell Jacket product is battery-powered with micro-USB charging for ease. the indicator, which have the brightest commercially available LED lights to held the rain off. There were The fully waterproof design has up to 41 hours battery life and the Day ensure high visibility when it’s most needed. even days when the new Flash mode makes sure riders can be seen clearly, even during the day. Paul Tolley, the inventor and managing director of Mirror Indicate, record holder wore all her kit Emily Brooke, Founder and CEO explains the history behind Mi. at once. Endura’s lightweight at Beryl, said: “We are so grateful to He said: “I’ve been cycling for ten years and always struggled turning right FS260-Pro Helmet protected the community on Kickstarter and on busy roads. Turning round to check traffic, then worrying if you can be Jenny’s head while the Stella all our backers for supporting the seen was a problem and the only way to solve it was to develop Mi. Glasses shielded her eyes. next generation of the Laserlight and “With handlebar mounted mirrors mean you get blind spots and usually Having completed helping us on our mission to get more have to set them before each journey. Using a mirror on the hand you challenges such as the people in cities on bikes. Kickstarter indicate with just feels right and coupled with the brightest flashing Highland Trail 550, the is a great way to get immediate and indicator we could find, this makes a huge difference to the way you ride Cairngorm Loop, the Arizona direct feedback from the people who and your confidence on the road. Cycling helmets make accidents safer – Mi Trail Race and a four-day will be using our lights every day, and makes traffic accidents less likely. ” winter LEJOG, Jenny had by launching the Laserlight Core on Each unit is waterproof, lightweight, durable and robust and UK asked herself prior to the the platform, we have been able to give manufactured. Two fitted CR2023 batteries provide power for the LEDs circumnavigation: "Yeah, exclusive access to the community who emitting over 100 lumens refracted through a high visibility lens directing but I wonder how far I could originally brought the idea to life.” light to the front, side and rear of the cyclist, providing daytime visibility actually go…" and exceptional visibility at dusk and night.

www.sports-insight.co.uk 36

@SportsInsightUK INTERVIEW 37

got all to prove,” he says of the former champion. “And nothing to lose.” But when it comes to the modern age of boxing, Lewis still sees problems when the potential purse gets in the way of professional advancement, especially when it comes to THE LION management. “I always have this argument with people that they feel good with their amateur trainers, and their amateur trainers want to go pro with them,” he sighs. “To me it never works that way. If you're in public school, your public-school teacher doesn't go to university with you - you have got to get a ROARS university professor! My trainer, From his Olympic gold start to undisputed heavyweight champion Arnie Boehm – love his soul, of the world, Lennox Lewis’ reign as Britain’s greatest boxer he passed while I was finishing my professional career - he did arguably didn’t end when he decided to hang up his gloves. He talks something that a lot of trainers can't do. He took me to another to Jake Taylor about what it takes to be a champ in one of boxing’s trainer and said, 'I've taught him all I know, you can teach him most legendary eras. more; you take it from here.'” For his own part, he’s keeping busy throughout his retirement. Quick to diffuse any sort of comeback talk – “Return to the ring doesn't always mean fight! I could return to the ring and play chess!” – Lewis prefers instead to focus on burgeoning business opportunities, public appearances, his family, and his own first steps on the path to boxing management. “There are so many things that are possible - commentating, going to different events and dinners, looking after my kids and business opportunities,” he explains. “A lot of my friends wanted me to get involved in the record business, but the whole thing changed, and you didn't need a manager any more you could just put your stuff out on the internet, you didn't need a label any more! “I've done a little promotion, a little management. Now I'm managing a couple of fighters from Jamaica, so I'm looking at other fighters and helping them with their career. My career is done hree-time world champion, Though he entered the professional – remains one of the sport’s most points in this fight. It was the allure now so it's time for me to give back two-time lineal champion, scene fresh from winning gold controversial characters. But of both of us. and help other young prospects undisputed heavyweight medals at the 1986 Commonwealth the eighth-round knockout that “But I'd say the Rock Rahman fight and fighters out there to achieve Tchampion of the world: Lennox Games and the 1988 Seoul Olympics, prompted George Foreman to was my greatest knockout. He was their goals.” Lewis’ career achievements read it was years before Lewis had won declare Lewis “the best heavyweight a guy that had beaten me - he hyped One thing for certain is the like an ode to legendary fighting. over the public on either side of the of all time” and guaranteed him a it up, he was saying 'no more Tyson, mantra by which Lewis lived by – That’s before you even get down to Atlantic. Although Lewis’ career was $17million-plus pay-out is not top of Lewis'. What people don't realise is and he hopes future generations the nitty gritty of 41 wins in 44, with to extend until after 2004’s brutal the pile when it comes to choosing that I had to chase this guy around of fighters, in a world where the a whopping 32 knockouts to boot. and bloody encounter with Vitali his greatest bout-ending blows. the world to three different judges to financial side of sport provides The 6’ 5” ‘pugilist specialist’ went Klitschko, the majority of Lewis’ “Not the Tyson fight,” he says. “For get him to fight me again - he couldn't such a draw, sit up and take note. toe-to-toe with some of the sport’s fighting took place in the golden era him, he was a rebel in the ring. he fight anyone else because he'd signed After all, he was the undisputed most iconic names and came out of boxing. wants to hurt you - we all heard him an agreement saying that he'd do the heavyweight champion of the victorious, but Lewis is adamant that And ‘The Lion’ was an integral say about punching the bone into my rematch with me!” world. being a true champion is as much player in that masterful cycle of head and this and that. He looked at Casting his eye over the crop “They never remember how about losing as it is winning. heavyweight encounters that it all in a sadistic way, I looked at it in of contemporary fighters, he sees much money you make,” he “You can be heavyweight begun with Sonny Liston and Floyd a sporting way. I'm trying to match Tyson Fury as Anthony Joshua’s booms. “They only remember champion of the world but there are Patterson in the Sixties and ended my skill against yours and gain more biggest threat going forward: “he’s what you've achieved!” always mental dramas you have to three decades later with Mike Tyson deal with; it shows if you are a true mutilating Evander Holyfield. champion or not,” the 53-year-old “The Tyson, Lewis, Holyfied, I'd say the Rock Rahman fight was my greatest declares. “I suffered a few losses Riddick Bowe era: those were “ and then regained them - what exciting times,” he nods. “Even knockout. He was a guy that had beaten me - kind of person does that? What Frank Bruno; it was an exciting time he hyped it up, he was saying 'no more Tyson, Lewis'. was my mental aspect like? What for boxing.” was it that allowed me to regain the Of course, Lewis had his own run What people don't realise is that I had to chase this guy heavyweight championship of the in with ‘Iron’ Mike in 2002, which around the world to three different judges to get him to world as opposed to falling astray at the time was boxing’s biggest like some do?” event. Tyson – up to his old tricks fight me again - he couldn't fight anyone else because Lewis’ legacy is all the more and eventually forced to surrender impressive given his early struggles over $300,000 of his purse for he'd signed an agreement saying that he'd do the with recognition and popularity. biting Lewis at a press conference rematch with me! ”

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Music to the ears of all the sports brands that make the regular trek to Derbyshire. But this one piece of anecdotal evidence is not enough to represent a turnaround. So I left the meeting feeling confident regrading the prospects of this particular brand and that the trading up message had finally reached the key generals - the buyers. Directly across the road from the SDI HQ was, perhaps, the embodiment of this new more up market approach. There before my very eyes were three new, shiny sports stores. Owned by Sports Direct, part of the Sports Direct stable, but featuring new branding; I stepped into the TRI UK Store and was immediately impressed with the product range and brands on show. 20,000 square feet of premium running, swimming and cycling brands all under one roof with an in-store pool, Guru bike fit system, a Mizuno running fit solution, brand showcases featuring the likes of Castelli and a range of bikes and price points that one would struggle to find in the UK. I chatted with the staff - they were polite and knowledgeable and the store layout and design felt modern, interactive and relevant. Was this really part of the Sports SPORTS DIRECT Direct stable? I wandered next door to the The - THE SELFRIDGES OF THE SPORTS TRADE Pro store - a showcase of specialist outdoor gear, plus top-of-the-range Paul Sherratt, of Solutions for Sport, investigates the equipment for equestrian pursuits, fishing and climbing. changing face of Sports Direct Similar in size to the Tri UK store it even boasts two climbing n September 2016, Sports The announcement resulted in walls to test out kit, as well as a Direct made the bold and, many jibes being made at its lofty treasure trove of top-brand climbing perhaps at the time, bizarre ambition to emanate one of the UK's and walking wear, whether you Iclaim that within the next four years most well-known and respected be a seasoned explorer or casual shoppers will see it as ‘the Selfridges retailers, but the desire for Sports weekend-rambler. of Sport’, referring to the luxury Direct to focus on rebuilding its If I was being slightly critical it department store. brand was desperately needed. featured more “in house” brands It seemed like a bit of a leap for Rather than investing in than the Tri UK store (but I guess the company, which was, at the marketing activity, it had simply this will come) but the environment time, exposed for its bad working hoped that a 'stack it high, sell it and feel of the store is certainly up conditions in a government-backed cheap' retail model would be enough market. investigation. of a draw for today's consumers but My final destination was the Pro The ambition was revealed in it was clear that this strategy has Golf store next door and, again,the a presentation slide at the 2016 not been viable for some time with theme continued. AGM with little detail about how it profits falling 20 per cent in 2015-16. Quality brands, great presentation planned to achieve the goal simply Two years on and the latest set - a Selfridges environment. And saying that “it will be underpinned of results show an even greater there you have it. by a ‘360-degree review’ which will reduction in profits (in part due to its We are all acutely aware of the take place over the next 12-months.” investment in Debenhams) and yet, challenges that face our High Street Within this review, the amongst all this there are signs that but are also aware that, with the company intended to look at, things might be changing. the city) had not a good word to say things have changed. And maybe right environment, consumers are amongst other things, its working I've sat in many meetings with and yet the mood inside the camp they have. still willing to travel to immerse practices and employment model this goliath over the years and talked was buoyant. When reviewing a certain product themselves in an interactive retail as well as corporate governance to many different buyers as the A new warehouse was being built. category recently with the buyer he landscape. and its corporate reporting and business has evolved. Its usually Online sales were growing massively made it clear that there was no place It will take time to close the non communications strategy. the best time to take the pulse of and the pile it high sell it cheap for in house/own brands at the entry performing stores in the Sports Of the latter, Sports Direct said the business. Get the feeling on the strategy was starting to pay off. How level price points when they had Direct group and to roll out new that it was looking to be “very open”, inside. Check the mood. And my I wish I'd listened to myself and already demonstrated that removing store fits and new store concepts, another surprise given its lack meeting last month was no different. bought a few shares then after the these and selling the branded however, the early signs are that of transparency on matters such I remember ten years ago when share price peaked at £9.22 in 2014. product at a higher price had not the push to become more upmarket as chief executive Mike Ashley’s the share price had fallen massively I've been conscious of this ever had a negative effect on the trading might have begun. brother in-law’s firm being used for from its float price and was sitting at since and always tried to pick up numbers and had, in fact, brought in The share price sits at around its international deliveries. 32p. The outside world (in particular signs when in Shirebrook to see if more cash margin. £3.25 as I write this. Its tempting. We are all acutely aware of the challenges that face our High Street but are also aware that, “with the right environment, consumers are still willing to travel to immerse themselves in an interactive retail landscape ” www.sports-insight.co.uk 40

… it’s to be the best sports brand of the 21st century.’ Strava knows its strengths: ‘You don’t have to compete against the clutter of other SOCIAL LIFE IN A social networks to get your sport- focused message across, because on Strava, we’re all athletes,’ they write in their blog. DIGITAL COMMUNITY But it’s not just Strava who are building social networks and tapping into the sport-focussed messaging. Brands like Strava are working behind the scenes to grow their AllTrails, Runkeeper, Nike’s Run online community into a social network where you can share App, Under Armour and RunKeeper are also attracting large numbers posts, add video and create groups. What are the implications for of athletes who are both passionate and fanatical about their sport, the bigger landscape and ever-changing world of online social and their tribe. It’s a chicken and egg, there seems to be an insatiable networking? Fiona Bugler investigates appetite among runners, cyclists and triathletes to be part of the trava has taken the virtual solid background at Facebook and action, and big brands are coming up running world by storm. The Instagram, he knows what makes with clever strategies to capitalise saying, ‘If it’s not on Strava, a community rock. “We want to on this social phenomenon. Nike’s Sit didn’t happen,’ is a well-known build the most engaged community partnership with WeChat in China phrase amongst runners and cyclists of athletes in the world and we're gave them 100K more users and and is now found on T-shirts and only really getting started,” confirms 3K run crews – taking advantage of in social media circles. There are Gareth Mills, UK Country Manager China’s most popular social network 36 million users in 195 countries at Strava. was a smart move. tracking activity on the app, with One of the first steps made one million new users joining by Strava was introducing non- What about the bigger every 30 days. This group share 15 activity orientated posts in October picture? million activities a week, and figures 2017, this could be anything With this targeted networking, what to November 2018 say that 25 from a post including asking for are the implications for the bigger activities are uploaded every second. recommendations such as, ‘What landscape and ever-changing world This is a community, a network watch should I buy?’ to sharing of online social networking? Could of like-minded individuals, who images from races, club sessions or these new sports and fitness social made 110 million comments in pretty shots taken on the run. networks, the online club houses, 2017. It’s not surprising then that “Stories, photos, questions, replace the big daddy of social there are plans to make the network equipment tips, route media, Facebook? even more social and to broaden recommendations, activity invites every week, and 23 per cent of skinned knees and greased-up Kerry Watkins, MD of social the activity base beyond bikes and – the possibilities are endless. active athletes share photos. In hands'. media company Social Brighton running, to the pool and the gym. Clubs and Posts provide the digital addition to this, Strava had 263,000 (https://www.socialbrighton. A report on the UK’s business platform for these conversations clubs registered with them in Chicken and Egg com), thinks not. “Facebook have insider online magazine, (http:// that are being had all the time among November 2018. And with images It seems the social steps forward created an infrastructure for uk.businessinsider.com), in athletes,” said Mills. “It makes sense and video still driving all social are part organic and driven by the these other networks. The reason December 2017, revealed CEO that Strava is where you should go to activity, Strava has stayed in step, community, and part the CEO’s apps like Strava work so well and James Quarles plans to make get information about the sport you leading hashtag campaigns, such as strategy. Quarles says you don’t continue to grow is because of the Strava more like a traditional social love from the people you trust.” #AthletesUnfiltered on Instagram, ‘download’ Strava, ‘you join’ and he way they integrate with Facebook. network. Quarles is the right person Up to November 2018, Strava resulting in 26,000 athletes is clear that Strava’s aim is ‘not to be For example, you can log in with to lead the way in social with a say 4.4 million photos were shared uploading their ‘sweaty selfies, the global leader in digital tracking Facebook, you can share Strava

@SportsInsightUK TECHNOLOGY 41

to date, Strava hasn’t managed to opportunity: a way to give athletes incorporate the charity angle fully. more interesting content and data “If I want to raise money from that’s also good business,” say running the half marathon I’ll post to Strava. The brand writes carefully Facebook,” said Watkins. “I’m a new and explain there’s always an runner and I don’t have a big enough option to switch this off. A glance number of potential sponsors on my at the comments box shows that Strava network. All my family and sponsorships and partnerships friends, including non-runners are could prove to be a hard sell to die- on Facebook.” hard users, especially those who pay for the privilege. ‘Go ahead and Keeping it Real keep it around for the free tier, but But for runners and cyclists if I'm paying for a product, I expect there’s a purity in their favourite to have an ad-free experience,’ is a tracking apps, and they retain the typical response. However, there all-important authenticity, often are more measured responses to missing on other networks. “Largely the announcement, including many because you are able to see the stats accepting that the app needs to be of a person’s run, it isn't possible to business-like and get revenue in present a false version of yourself from advertising. which is so common on social The athlete experience is media,” explains McGranaghan. according to Strava, a key brand “Another advantage for tracking value. “Our main priority is social networks is that the platform to ensure that businesses add activity on Facebook,” she explains. cycling clubs and events, but could For many posting images and isn't inundated with ads yet. The community value as much as it An analogy that springs to mind Strava and similar apps take this messages about running and cycling 'social' content is actually social and creates business value,” says Mills. is that Facebook is the shopping from Facebook? “If they do succeed and other sporting pastimes will also not dominated by brands.” “We want our interaction to be centre/mall and these other social in growing clubs and events even include a link to a fundraising page. However, this could change and additive to the wider experience, networks are the shops that fill it. more, then it’s not really a threat to “This year Strava partnered with the commercial temptation may and not to be interruptive to how However, create a boutique store Facebook, what’s likely to happen is BBC Children in Need, encouraging be too hard to resist. On their news people use Strava,” he explains. that’s easy to get to, full of like- that Facebook will buy them in the the UK to create a fundraising page page, Strava recently announced, “We’re quite clear that we don't minded individuals, and it saves the same way they bought Instagram and cycle 50 miles between October ‘sponsored integrations’, by adding think that Strava's future is one shopper a wasted trip to the mall. and what’s app,” suggests Callum 10 and November 21 in support of a “learn more” link below an where interruptive, programmatic Facebook groups include many McGranaghan, Social Manager from BBC Children in Need’s Rickshaw associated activity. “This minor ads create athlete value, and we running clubs, running groups, Social Brighton. Challenge,” said Mills. However, addition creates a worthwhile let things get in the way of the experience.” Stories, photos, questions, equipment tips, route recommendations, activity invites – the possibilities are“ endless. Clubs and Posts provide the digital platform for these conversations that are being had all the time among athletes” Gareth Mills, UK Country Manager at Strava ”

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MAKE THE RIGHT CHOICE – TAKE YOUR TIME Paul Clapham looks at the benefits of thoughtful decision making in business

ime and I are a match like ilk each day. But the fact is that demands time and thought and what then you can make it work in other for any two” (Philip most of us defer decisions as much doesn’t. When choosing your coffee product sectors. It demands some II of Spain). Writers as we can. in Starbucks you decide in seconds, courage and your suppliers have to “Tof business advice books would A key virtue in putting off a when buying a car you spend many be supportive, not just at the outset be horrified. They’d be on Charles decision is to be sure you have all the hours spread over weeks or months. but long term, but it’s one route to Dickens’ side: “Procrastination is important information. Test drive As far as I can establish there more profit. the thief of time”; their mantra is every car that you might buy, wear is no equation that tells us how When Aldi were first getting far closer to ‘do it today’ and other out shoes looking at houses. Apply much time to spend per pound of established in the UK, their CEO variations on the theme. the same thinking to your business. expenditure, which might help the was quoted in the Times saying, At first sight this looks entirely Why should you stock product x? terminally indecisive to choose. (It “Choice is expensive”. That applies right. To waste time, to delay action Why does product y justify better might help get a few of them out of to the retailer and his customer alike is surely to waste opportunities shelf space? Who’s giving the best my way at a busy bar, too.) and it’s clearly true. Three choices to sell more, to miss out on new retailer support in product sector z? It is a scientific fact that, faced of a given product means three customers. In fact, it’s not so cut and An entirely virtuous statement to with a complex choice, most deliveries, three stock-checks, three dried. a sales rep is, “you will have to have a people make poor choices. That reps’ visits, three orders, three sets There are genuine benefits to world class reason for me to change can include experts – note how of returns etc. All of that is stealing doing nothing or, at least, doing my regular suppliers or how I many investment trusts continue your time away from talking to nothing yet. Here’s a simple merchandise my store”. They might to attract new money despite poor customers on the shop floor, making example. Being the first entrant to have such a reason – good reps don’t performance over many years – and Pedigree brand. He increased sales. It also cuts back your chance a new market looks like the best even walk through the door unless you don’t need to be cynical about both turnover and profit from the of achieving volume discounts. place to be. Actually, being second they’ve got a decent proposition. But commissions payable because they sector. So the rule of thumb is simple: or third is more profitable. The early you’re not going to do a deal that day, all do that. Might the same work in sports if in doubt, don’t. Doing nothing entrants spend a lot on marketing are you? The longer you work that Has anyone – ideally an goods? To an extent it already does might be a bad decision if you end so the third guy doesn’t need to. The rep, the lower the price gets or the independent body or person – work. How many sports shops stock up missing the commercial boat, but third guy knows what the market better the package. researched the sports market and more than one brand of tennis ball, rushing in where angels fear to tread wants. The third guy can undercut So delaying a decision gives demonstrated that stocking one or table tennis ball? If that’s you, is far worse. numbers one and two from the off you more chance to make a good brand in each sector is the most and customers do like ‘best price’. choice. At the same time this effective way to grow retail sales We all ought to be brilliant at might be simple prevarication. You – because you attract the best One important factor in the whole making business decisions, because delay because you don’t want to do discounts and the best marketing we make decisions all the time: do I whatever it is at all, but you don’t support? Or, indeed, has that been “issue of decision-making is what buy this house or that one? Do I buy want to admit it. proven to be hogwash? I know of a or lease my new car? Do I choose One important factor in the whole pet retailer who did exactly that with demands time and thought and tea or coffee and a dozen others of issue of decision-making is what petfoods, stocking only the what doesn’t ”

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when Huddersfield were relegated to the Second Division, followed by 13 appearances for Blackpool and Tackle – a lost dream of a gradual progression down the leagues…Halifax, Bacup, Salford City, Witton Albion. Thornley says he didn’t go into the Class of ‘92 non-league football because he wanted an easy life. “I trained and played as hard as I had in league Ben Thornley talks to Tony James about his days at Manchester football. I just didn’t have the motivation and confidence. United and the tackle that changed the direction of his career “There’s nothing worse than being a professional athlete who has relied t was a long-forgotten reserve their level,” he says now. “But I know Looking back on a terrible time, to going for something to eat or the on their pace, only to find that you match on a wet Wednesday I would have been given the chance.” Thornley says: “The medical team cinema. I would always get asked and haven’t got it any more. Obviously night in April 1994 when Now Thornley has recalled those knew straight away they had to get that helped a lot.” it happens to every footballer who IManchester United reserves beat life-changing moments in a revealing me to hospital. They had heard it and It was over a year before plays into their mid-thirties but Blackburn 3-0 but Ben Thornley and reflective autobiography seen it and knew it was bad.” Thornley’s knee had recovered it doesn’t stop it being incredibly remembers every moment as vividly appropriately called Tackle. It was. In fact surgeon Jonathan enough to allow him to play again and disconcerting when it happens as if the final whistle has just been He recalls that after making his Noble, who hurried to the hospital he knew in his heart that although to you.” blown. It was, after all, the game that first team debut as a left-winger from a dinner-party, said it was one only 19, he would never be quite the But the Class of 92 haven’t changed his life forever. against West Ham at 18, he was due of the worst knee injuries he had player he was. forgotten what a player he was. “Ben It’s the reason why the average fan, to play in the 1994 FA Cup semi-final seen. Alex Ferguson, watching from “The injury didn’t change the way would have outdone all of us,” David however devoted, might be forgiven against Oldham. To give him match the stand, was so outraged that he I played the game but it changed my Beckham says. “He had everything.” for not even knowing the name of practice before the game, manager would insist that club and player take outlook. I didn’t have the same speed, Nicky Butt believes Thornley could the man who, had circumstances Alex Ferguson included Thornley in legal action against Blackburn and and I was nervous when I was going have solved England’s left wing not conspired so cruelly against him, the reserve side against Blackburn, Markham. The case was settled five to be tackled. problems for many years and Gary might well now be a football legend. played at Bury, and his fate as one of years later. “My injury was so bad that no Neville says he was “one of the most Everyone knows about United’s the game’s tragic heroes was sealed. Noble found that Thornley’s matter what I did there was no way outstanding talents I ever played fabled “Class of 92” which won the “We were 3-0 up. I had scored medial collateral ligament and that my knee was going to be 100 with.” FA youth cup that year - the Neville two and made the other one,” medial capsule were completely per cent.” It wasn’t the end of his Paul Scholes assesses Thornley brothers, Giggs, Scholes, Butt and Thornley remembers. “The coach, ruptured, as were both cruciate career but it was the end of what as “a step above all of us. He could do Beckham. What most people don’t Jimmy Ryan, asked if I wanted to be ligaments. He also had a torn could have been. He spent nearly everything.” know is that Thornley was also in substituted but I was having a great hamstring. four more years on the fringes of the Thornley finally retired as a that elite band and regarded by Sir time and was still hoping for a hat- Looking back on the long United team, making eight senior professional in 2008 at 33 and Matt Busby, no less, as potentially trick. Why would I come off? I was road to recovery, Thornley says: appearances but realised he was no became manager of a Chinese the best of the lot. enjoying myself too much. “Fortunately, around the time I got longer a major figure in Ferguson’s restaurant but couldn’t forget Nobby Stiles, in charge of United’s “It was probably the worst injured, rehabilitation for cruciates plans. football. Today he is back at Old B team, went even further. He told decision I’ve ever made in my life.” was starting to improve. Ten years He has remembered the interview Trafford, involved in hospitality and anyone who would listen: “Ben is the Five minutes later, disaster earlier it would have been a lot in which he asked Ferguson to as a pundit on United’s in-house TV closest I’ve seen to George Best in struck. In a fierce challenge with different.” be allowed to leave. He told the and radio stations and plays with my time at the club.” Alex Ferguson Blackburn fullback Nicky Marker, But they were still dark days. “All legendary manager how grateful other ex-pros in veterans’ celebrity regarded him as a future England Thornley’s knee and hamstring the lads were back for pre-season he was for his help and support and games. star. were demolished with a snapping training and I was stuck in the gym. It would try to repay him by showing he “I’ll always be grateful for being All of which made all the more sound that could be heard around got you mentally, not just physically. could be a professional footballer in able to play football the way I played poignant the events on that wet the ground, leaving him writhing on There are weeks when you think: another squad “which isn’t going to it. And here I am at 43 still playing Wednesday night nearly 25 years the turf. ‘I’m not far away’ then days later you happen here on a regular basis. and having crossed the finish line in ago when Thornley’s future was He remembers: “My first reaction can’t do anything. “He stood up, shook my hand and the London Marathon this year. It snatched away in the blink of an eye. was to reach for my knee and I fell to “It was hard to stay positive but I said ‘You’re right, son’ and that could be worse…” He was just 18. the floor holding it together. While couldn’t have been in a better place was it.” *Tackled. The Class of 92 star The Class of ‘92 are still his friends I was lying in the treatment room than United or had better mates than In 1998, Thornley moved to Who Never Got To Graduate by and he gets comfort from that. it suddenly dawned on me that this the ‘Class of 92’. I was included in Huddersfield for £275,000 and Ben Thornley and Dan Poole. Pitch “I don’t know if I would have made could be it.” everything, from games of snooker left for Aberdeen three years later Publishing.

www.sports-insight.co.uk 46 UNDER THE COUNTER A sideways look at the world of independent retailing What's in a name? t all started when the remnants about corporate identity. Antiquities’ had more class. Time got to make an impression even Eventually we decided that maybe of Storm Gladys blew some He said that a successful you changed that old sign of yours." when you’re shut. Instead of Premier Sports wasn't such a bad more letters off the shop sign corporate image should reflect He said he had to go and attend to “closed”, the local music shop now name after all, and Norman has a Iand my assistant Norman wouldn’t every aspect of what a business a customer. "He wants to buy a pair has “Gone to lunch. Bach at 1pm. mate who will put the letters back stop wittering on about the damage does, and that most companies of camouflage trousers. Trouble is, Offenbach earlier", while on the fascia in return for it would do to our corporate should contemplate a basic identity we can't find them..." a nearby computer sponsoring his campaign for identity and merchandise strategy facelift at least every ten years. Hairdressers certainly seem to repairer has "Out for a knighthood for David messaging. "I've been here a lot longer than be ahead of the game (so to speak) a quick byte." Beckham. “How can we meet the challenge that," Norman said," and letters when it comes to a bright new "Electrical Life is full of of 21st century singe-point retailing, were falling off the fascia board even image. On the short walk back to Repair surprises. This if we have an identification hiatus,” then. We lost the P when England the shop I clocked up "The Lunatic Shop - we fix morning Norman Norman said. were beaten by Germany in the 1996 Fringe" "British Hairways," “Hair anything" let heard that his “Where do you get all this stuff European Cup." We Are”, ”Curl up and Dye" and the side down a pal had given up from?” I said. “Everyone knows Walking down the street to get "The Best Little Hairhouse in bit with a note his campaign in we’re Premier Sports and always the lunchtime pot noodles, I had a Town." on the door protest at Beckham have been. We still get the final good look around - and had to admit They were closely followed by reading:"Please getting off those demands delivered here, however that times were certainly changing fish and chip shops - "A Salt and knock. Doorbell speeding charges. many letters fall off.” where shop-names were concerned. Battered," "Good Buy, Mr Chips," broken". Apparently he’s got The problem was that I knew in The hairdresser's on the corner is "The Frying Scotsman", Battersea When I returned enough letters left my heart of hearts that he just might now "Hair Force One", the chippie is Cods' Home" and "Codrophenia". with the noodles, Norman over from a sign he did have a point. What with one thing "In Cod We Trust" and the Chinese Then there's the "Sofa So Good" had already made a list for “Ditcher Quick and and another, we probably had let takeaway has become "Wok Around soft furnishings, "Pizza the Action" of possible new names Hyde, Divorce Lawyers,” our dynamic image slip a little and I The Clock." fast-food joint and "Sam 'n' Ella's" like "Sporting Life", "Be a to do “The Athlete’s had honestly been meaning to take Even the junk shop next door run cafe, not to mention the the "Balti Good Sport" and "Fit for Life", Foot” for us for nothing. the cricket pads out of the window by old Mr Mortiboys, which had Towers" Indian restaurant and "The none of which, to be honest, I It’s a big decision, ever since the start of the football been "The Junk Shop" for as long Stork Exchange" second-hand baby- could see bringing punters but if Norman season but then there were all those as I could remember was now "Den clothes shop. hammering on the manages to pull worries about Brexit, President of Antiquities" and the shed round And what about the bakery called door. off that deal Trump and Manchester United, and the back full of old LP records had "Bun in the Oven", the "Fish and “There’s always for a box of it slipped my mind. become "The Vinyl Resting Place”. Chirps" pet shop, the “Pane in the ‘Balls R Us,’ or South Korean By now Norman, whose "You've got to move with the Glass” glaziers, the carpet cleaner’s ‘The Athlete’s Foot’,” trainers with traction- neighbour lets him have the times, boy," Mr Mortiboys said. "I “Bruce Springclean" and the "On a Norman said. “Yes, I enhancing outsoles, it’s business sections out of his posh was going to change it to 'Junk and Roll" snack store? What indeed. thought you’d say certainly worth some serious Sunday papers, was in full flow Disorderly' but I thought 'Den of Nowadays it seems that you’ve that.” thought.

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