Stronger Together Frank Herold on the Launch and Goals of Adaudience

28 January 2010

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Stronger together Frank Herold on the launch and goals of AdAudience

Spain Germany King Juan Carlos visits Antena 3 RTL II shows its social side

Luxembourg Belgium RTL Group commits to carbon RTL Belgium forms reduction targets New Media department week 04 the RTL Group intranet

28 January 2010

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From left to right: Arne Wolter (Managing Director G+J Electronic Media Sales), Stefan Krötz (Head of Sales Management Online SevenOne Media), Frank Herold (Managing Director AdAudience), Martin Lütgenau (Managing Director Tomorrow Focus Portal) and Paul Mudter (Head of Interactive IP Deutschland)

Stronger together 2 Frank Herold on the launch and goals of AdAudience

Spain Germany King Juan Carlos visits Antena 3 RTL II shows its social side

Luxembourg Belgium RTL Group commits to carbon RTL Belgium forms reduction targets New Media department week 04 the RTL Group intranet

“We strengthen the market position of each individual site” Four major advertising sales houses have formed a joint venture to qualitatively improve customer targeting. Backstage talked to the new company’s Managing Director, Frank Herold. Frank Herold Germany - 25 January 2010

On 21 January, the joint venture between vast reach as well: 75 per cent of all German the advertising sales houses G+J Electronic Internet users. So AdAudience strengthens the Media Sales, IP Deutschland, SevenOne Media market position of each individual site. and Tomorrow Focus was approved by the EU Commission. Earlier this week, it commenced What benefits does this bundling offer to operations. advertising clients? The bundled reach allows customers and The four joint venture partners each hold agencies to use targeting to reach new, more equal stakes in the newly founded AdAudi- narrowly defined audiences, booked from a ence GmbH. The companies will let the new single source. The goal is to develop defined company market an agreed portion of their target-group packages, which can be targeted ad inventory. By bundling their collective either on all of the four marketers’ online sites or reach, AdAudience will achieve a net reach of by bundling the exclusively editorial sites. The around 75 per cent of the German online popula- following three products are currently planned: tion right from the start. Beyond this quantitative Top Target Groups, that means for example aspect, a new form of targeting provides a women aged between 20 and 40 or heads of qualitative improvement compared with household; combinations of three demographic conventional advertising products. criteria like age, gender and region; and custom packages. Rectangles, Skyscrapers and Superban- ners will be bookable to begin with – and an Which portions of the IP portfolio will be expanded version of the latter is planned. The marketed by AdAudience from now on? AdAudience product range caters to Like each of the four partners, IP Deutschland advertisers in the German-speaking coun- will have AdAudience handle the marketing of tries – currently in the German and Austrian a certain portion of its ad inventory – but this markets. AdAudience markets its portfolio will be done in parallel to their marketing by IP both to agencies and directly to customers. Deutschland. There are no individual sites that will be marketed only by AdAudience. Video To get an inside view on the new com- advertising is explicitly excluded from being pany, Backstage talked to Frank Herold, who marketed by AdAudience; the new company previously served as Sales Director Interactive specialises in display advertising: Rectangles, at IP Deutschland and is now the Managing Skyscrapers and Superbanners. In the long Director of AdAudience. term, it is sure to develop exclusive new advertising formats as well. What goals are you aiming for with AdAudience? Are you already considering adding more The four marketing agents – Gruner + Jahr EMS, partners or new content? IP Deutschland, SevenOne Media and Tomor- Yes, other marketers have expressed an row Focus – and their portfolios are synonymous interest in joining our new company, but no with quality, and together they now represent decision has been reached yet.

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Rising users numbers in 2009 According to the AGOF internet facts III – 2009, RTL.de was Germany’s leading Infotainment portal again in 2009, with over 6.49 million Unique Users a month. Traffic to RTL.de again grew year on year: the monthly average traffic count of 47 million visits corresponds to an 18 per cent increase. In all, the websites marketed by IP Deutschland reach 14.39 million Unique Users, which translates to a reach of 33.1 per cent among all German Internet users.

Wer-kennt-wen.de was able to establish itself at the top of the German social network rank- ing in 2009. With 6.75 million Unique Users per month, Wer-kennt-wen.de is by far the most heavily trafficked social network surveyed by the AGOF. Over the course of the year it added more than 2 million new members, bringing the platform’s pool of registered members to over 7.3 million.

At the same time, RTL’s mobile portal increased its monthly Page Impressions from 2.8 million in December 2008 to 9.5 million in December 2009 thanks in part to an intensified integration of video content and the availability of new iPhone Apps tying in to RTL shows and programmes like Formula 1, Das Supertalent (Got Talent) and Wer wird Millionär?

The recently relaunched website RTL.de, Germany’s leading Infotainment portal

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Royal Visit To mark the 20th birthday of Antena 3, Spain’s King Juan Carlos I visited the channel’s headquarters. Other eminent guests for the occasion included RTL Group CEO Gerhard Zeiler, and Liz Mohn, Chairwoman of Bertelsmann Verwaltungsgesellschaft (BVG). Liz Mohn, King Juan Carlos I, Queen Sophia and Gerhard Zeiler (from left to right) Spain - 26 January 2010

During the visit, Chairman of the Grupo Antena 3 is also celebrating its 20th birthday in its Antena 3 Board José Manuel Lara and the group’s schedule with a number of its past and present CEO, Silvio González, gave King Juan Carlos hit shows, including the talk show Pánico en and other selected guests, including Liz Mohn, el plató (Panic on Set) and a remake in the form a guided tour of the channel’s facilities. They of a TV-movie of the series La última Guardia visited the newsroom and the channel’s (Last on Duty). The channel will also be digital hub, the News Operations Centre. The broadcasting En Antena 3 cumplimos 20 años King listened intently as the Group’s Technical (Antena 3 Celebrates 20 Years), a special Director, José María Casaos, explained the programme on the channel’s highlights over the challenges posed by digitisation and talked past 20 years. about the new opportunities which have arisen as a result of digital technology as well as the RTL Group has held a stake in Grupo group’s two digital-terrestrial channels, Antena Antena 3 since 2000, its current shareholding Neox and Antena Nova. standing at 21.5 per cent. RTL Group is represented on the Grupo Antena 3 Board by Antena 3 first aired at 20:00 on 25 January the CEO of Groupe M6, Nicolas de Tavernost, 1990 and has since played a pivotal role in and Elmar Heggen, CFO of RTL Group. Elmar shaping the television landscape in Spain. In Heggen also chairs the Board’s Audit Commit- April 1993 it was the first Spanish channel to tee. broadcast a head-to-head debate between the candidates from the two leading parties for the prime-ministerial elections and in 2002 became the first private television channel in Spain to broadcast the football World Cup, attracting millions of viewers. In 2005, the news programme Antena 3 Noticias was the first to achieve higher ratings than a public television news programme, namely TVE’s Telediario.

In its first year, Antena 3 notched up an audience share of 9.1 per cent; this figure grew steadily until, in 1996, the channel achieved a record share of 26 per cent. Since then, the launch of countless new channels and the associated audience fragmentation has resulted in this figure now dropping to 12.3 per cent. In 2009, the channel was market leader in the commercial target group with an average share of 15.4 per cent among viewers aged 16 to 54. Liz Mohn and King Juan Carlos I 5 week 04 the RTL Group intranet

Carbon reduction targets RTL Group expands its environmental task force environMIND group-wide and commits to reducing its carbon footprint. Luxembourg - 26 January 2010

Environmental officers from the various practice. “We strive to inform, empower profit centres met at RTL Group’s premises in and activate employees,” stresses Herrgesell. Luxembourg on 20 January to discuss some These initiatives include an informative and general environmental issues, the outcome of interactive website and other publications, two RTL Group’s 2008 carbon footprint calculation environMINDdays as well as a transport survey and CO2 reduction measures. in Luxembourg, and last not least the calculation of the group’s carbon footprint. They discussed a list of measures to reduce the company’s carbon footprint. Electricity, RTL Group’s commitment is not about air-conditioning, water consumption, and announcements and corporate policies. “As a power consumption for broadcasting and server decentralised organisation, RTL Group will not demands are among the most relevant issues to issue a central order telling companies what to lower the environmental impact of the Group’s do,” explains Tun Van Rijswijck, COO of BCE, operations. who is in charge of the carbon footprint project. RTL Group expects each profit centre to take The Group agreed to further step up their responsibility for managing their environmental efforts for the reduction of carbon emissions and protection, as is the case with all other business- committed to a timeline to cut carbon emissions related operations. by 5 per cent from the current level in 2010, by 10 per cent in 2012 and by 20 per cent in 2020. The environmental officers shared a number of best-practice examples. A truly wide range of Sustainable management and environmental reduction measures – some big some small – responsibility are core values at RTL Group, have already been taken throughout the profit and enjoy the full support of the General centres: energy savings, ways to save resourc- Management. The carbon footprint was es, car policies, virtualised servers, refurbished calculated in coordination with RTL Group’s buildings, green electricity, cold studio lighting, Operations Management Committee (OMC), and various ways of recycling. The meeting where all profit centre CEOs and senior execu- provided the first-ever opportunity to share this tives from the Corporate Centre meet regularly. kind of in-house knowledge.

Oliver Herrgesell, Environmental Chief Officer To get a bigger picture, an outside speaker at RTL Group, presented the various achieve- had been invited. Ross Biggam, Director ments of the group. In April 2008, a task force General of the European Association of called environMIND was implemented on Commercial Television (ACT) gave an corporate level to encourage environmental inside view of relevant environment

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issues in European politics and how these In an effort to further structure the environmental could effect broadcasting revenues. He also protection efforts, the participants decided to showcased examples of committed media step up coordination across the Group. “This is groups that are encouraging environmental the start of phase 2 for the environMINDteam,” concern through their activities: “Plenty of Oliver Herrgesell noted. The international group European broadcasters are taking environmen- will continue to communicate on a regular tal responsibility although they are not major basis. Another environMINDday is scheduled polluters,” said Biggam. for 4 June 2010.

Group wide environmental officers met in Luxembourg to discuss CO2 reduction measures: First row, from left to right: Mandy Scheller (RTL Radio), Caroline Chartier (RTL Group), Oliver Herrgesell (RTL Group), Sian Shaw (Five), Caroline Hoeltgen (RTL Group), Stéphane Geerts (RTL Belgium)

Second row: Robert Palya (RTL Klub), Stefan Witczak (RTL Television), Ross Biggam (ACT), Stefan Uhl (RTL II), Tun Van Rijswijck (BCE), Jeroen Marre (RTL Nederland), Marc Droumaguet (M6), François Masquelier (RTL Group)

In the bubbles: Perica Bosnjak (RTL Televizija), Sarah Tingay (FremantleMedia)

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More than EUR 45 million All over Europe, RTL Group companies called on their viewers to donate for the victims of disaster. With shows and campaigns in the Netherlands, Spain, Germany, France and Belgium more than EUR 45 million have been collected already. Luxembourg - 22 January 2010

Shortly after a severe earthquake hit Haiti on 12 In Spain, Grupo Antena 3 – comprising the January 2010, RTL Group’s TV channels and major TV channel Antena 3 plus the radio radio stations throughout Europe began calling stations Onda Cero and Europa FM – launched on their viewers and listeners to donate funds to the Ayuda a Haití campaign Friday 15 January. help the victims of the disaster – via extensive It raises funds to help the victims of the earth- news coverage, big charity shows, special trailer quake via text messages. Within 48 hours, the campaigns and on their numerous websites. As campaign had already generated EUR 1.3 mil- of Friday afternoon, RTL Group companies have lion in donations, which will go to the Red Cross. helped to raise more than EUR 45 million for emergency and long-term relief.

Gerhard Zeiler, CEO of RTL Group, said: “Creating attention and collecting donations to help people in need has a long tradition throughout our operations. The popularity of TV and radio comes with great responsibility. And our broadcasters and programme manag- ers take this responsibility very seriously. I’d like to say a big ‘thank you’ to our viewers and listeners who donated so generously and to our employees and reporters who have made this possible.”

RTL Nederland’s flagship channel RTL 4 has teamed up with public broadcaster Neder- land 1 and commercial channel SBS 6. On 21 Ayuda a Haïti January, the country’s three most popular TV channels simultaneously broadcast the char- In Germany, Mediengruppe RTL Deutschland ity programme Nederland Helpt Haiti, which has launched a trailer campaign on its chan- raised EUR 41.7 million in donations. The Dutch nels RTL Television, Vox, N-TV and Super RTL. government doubled the result, bringing the So far, more than EUR 2.7 million have been total amount to EUR 83.4 million to be forwarded donated by viewers in response to the campaign. to SHO, a consortium of various organisations. In addition, the company’s charity foundation Most commercial radio stations, including RTL “Stiftung RTL - Wir helfen Kindern e.V.” decided Nederland’s Radio 538, also supported the joint to provide EUR 100,000 from its emergency initiative. relief fund, bringing the total amount to more than EUR 2 million. Among other things, the donations from the viewers will be used to rebuild the orphanage in Trichet, which was sponsored by an RTL Spendenmarathon project several years ago and was completely destroyed in the earthquake.

In France, M6 and RTL Radio have teamed up with the newspaper Le Figaro for the campaign Sauvons les enfants d’Haïti. The proceeds from

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the fund drive, which began Friday 22 January, will RTL Group’s TV channels and ra- be administered by the Fondation de France dio stations have been reporting and will be spent mainly on the rebuilding and extensively from Haiti to raise subsequent running of orphanages, kindergar- awareness for the need for tens, schools and clinics providing free health long-term solidarity in helping read more on care. to reconstruct the devastated www.rtlgroup.com country. RTL Radio’s US correspondent was one of the first reporters to arrive on the scene. Mediengruppe RTL Deutschland reporters have been on location since 13 January to show viewers how their aid is being received in the crisis area. Special correspondents from RTL Nederland and RTL Belgium also reported live from Haiti, interviewing eyewitnesses, survivors and members of humanitarian French campaign organisations.

In addition, Groupe M6 has been running a RTL Radio Deutschland, RTL Klub in Hun- trailer campaign on its channels M6 and W9 gary, RTL Televizija in Croatia, Alpha TV in since 15 January, in which its news anchors call Greece and RTL Lëtzebuerg have also on viewers to support Unicef’s relief reported extensively on the disaster efforts. The football match between Groupe and called on their viewers and M6’s club Girondins de Bordeaux against listeners to donate directly to trusted Olympique Marseille helped raise another EUR organisations. 33,000, as EUR 1 per sold ticket was forwarded to Unicef.

From day one, and for a week, RTL Radio was the media partner of the association “Médecins du Monde”. In each of its news bulletins and on the station’s website, RTL Radio invited its listeners to donate for Haiti.

RTL Belgium and the public broadcaster for Belgium’s French-speaking population, RTBF, organised a joint programme benefiting the victims of the earthquake. On 21 January, the show SOS Haïti was aired simultaneously on RTL-TVI and RTBF 1 and raised EUR 198,000 in donations for various aid organisations. SOS Haïti also ran on the radio station Bel RTL and on the website RTLinfo.be. Stiftung RTL – Wir helfen Kindern

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“I love Haiti” RTL Radio France’s special correspondent in Haiti Philippe Antoine continues to inform listeners on developments in the situation in Haiti after the catastrophic earthquake. France - 28 January 2010

A terrible earthquake has shaken their country Never have I seen such a gap between to the ground, but the Haitians are still on their image and reality, between this feet. One could have expected chaos, but every country purported to be so day the dignified Haitians continue to astonish dangerous, with its gangs, read more on Philippe Antoine with behaviour that commands kidnappings, immense poverty, blog.rtl.fr respect. He provides eyewitness accounts of people’s inability to work – and the this in his blog, simply entitled: “A tribute to the real Haiti. The intelligence of these & on people of Haiti”. skilful and resourceful people, their Backstage stamina. Haiti is so different from “I love Haiti. I love these people. Since this what I had imagined. earthquake, this population that has been wounded, deprived, dislocated, uprooted from Port-au-Prince is a city that has been flattened home, and who did not even have the time to the ground (…) Thousands of people walk to bury its loved ones in a decent way, these without knowing where to go. Lost ghosts people are standing up to it. You see magnifi- wandering the roadsides (…) I sense here an cent expresses on faces. You can still see the extreme need to be helped, listened to and fear. Great sadness, but never surrender or taken seriously. And most of all to get medical lamentation. Their eyes are still alive. People care now. If you want to give, go ahead.” even ask you: ‘How’s it going? Not too tough in Haiti?’ Imagine! This morning, a motorbike driver stopped at a station where the tire on my motorbike-taxi was being repaired and said: ‘You must be thirsty. Here, have a little water.’ Imagine! The strength of these people who have less than nothing is a lesson for life.

Last Wednesday, 20 January, Philippe Antoine was still in Haiti providing eyewitness accounts to RTL Radio France listeners. Here he at- tends a press conference given by Haitian Prime Minister Jean-Max Bellerive (in the striped shirt and sunglasses) and American civil rights activist, the Reverend Jesse Jackson (seated centre). 10 week 04 the RTL Group intranet

The social side of RTL II There’s more to RTL II than meets the eye – now the channel demonstrates to the public that its focus is not only on fun, but also on fairness. The first trailer on this topic is now on air. Germany - 28 January 2010

read more on blog.rtl.fr & on Backstage

watch the trailer on Screenshot from RTL II’s ‘Fair Trailer’ campaign Backstage

RTL II sees itself as a positive, cheerful brand. In 2010, the channel will But what would true joy be without fairness? resolutely continue on its path The broadcaster is now fleshing out its profile of strategic brand positioning, with values like responsibility and sincerity setting new emphases with emotional, as it shows its social sides. “As a TV channel, true-to-life formats that combine the attributes we have a responsibility to our community,” ‘fun’, ‘entertainment’ and ‘fairness’. The first explains Carsten Molis, who is in charge of ‘Fair Trailer‘ on the topic presents this intention: RTL II’s marketing campaign. “We are happy emotional excerpts from formats that stand for whenever we are able to help people in fairness, underscored with the song Geboren difficult situations. With programmes like um zu leben (Born To Live) by Unheilig. Zuhause im Glück, the RTL II Schicksalsreport- age and Außergewöhnliche Menschen, we build social awareness and try to put a more human countenance on our society.”

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Groupe M6 publishes 2009 revenues Groupe M6 reports a 7.4 per cent increase in consolidated revenues for the fourth quarter of 2009. Consolidated revenues for the year 2009 were up by 1.6 per cent to 1,376.6 million euro. France - 28 January 2010

Groupe M6’s consolidated revenues for the turn, which had a particular impact fourth quarter of 2009 increased by 7.4 per cent: on the ad sales of main free-to-air multimedia advertising revenues (M6 channel, channels, was offset by other ad- digital channels, other media) picked up by 5.9 vertising revenues (25.4 per cent), read the full press per cent, and non-advertising revenues grew by as well as non-advertising release on 9.2 per cent. M6 channel’s advertising revenues revenues (diversification and Backstage are back on track for growth, having increased audiovisuals rights activities), up by by 1.5 per cent, and the Group’s other advertis- 8.3 per cent. ing revenues rose by 32.5 per cent. Regarding its outlook for the In a tough economy and against intense com- advertising market, Groupe M6 states petition, Groupe M6 again proved the effective- in its press release that “though there ness of its well-balanced revenue model in 2009, are signs of improvement, with a more with consolidated revenues up 1.6 per cent to sustained demand coming from some advertisers 1,376.6 million euro. M6 channel’s advertising (especially FMCG), visibility nevertheless revenues for the year were down by 8.0 per remains limited on the advertising market”. cent to 605.6 million euro. The cyclical down-

Exclusive US drama and series After Fiver’s audience share among adults grew by 10 per cent last year, the channel has acquired a number of new US series for 2010. United Kingdom - 22 January 2010

The updated, drama series Melrose Place kicks Season one of Melrose Place starts on off exclusively on Fiver in late January and will 3 February and the eighteen, one hour episodes be joined by action-packed thriller series Burn are an updated version of the 1990’s drama Notice in February this year. Animated spy series, featuring a group of young adults living satire Archer also features exclusively in Fiver’s in West Hollywood. The first season of Burn refreshed line-up of quality, US series, also Notice starts on 25 February and follows the scheduled for late February. fortunes of covert operations agent Michael Weston (Jeffrey Donovan), who has been Jeff Ford, Five’s Managing Director of Digital ‘burned’ – had his identity erased, his work Channels and Acquisitions, said: “I’m delighted history destroyed and his access to his old life to add these great titles to a burgeoning slate of taken away. He has become nobody and has to quality acquisitions for Fiver. There is a strong find out who burned him and why.Archer , which emphasis on slick, fun drama and series for starts on Fiver also on 25 February, is set at an Fiver this year.” international spy agency where global crises are merely opportunities for its highly-trained operatives to undermine and betray each other. 12 week 04 the RTL Group intranet

Man working for the planet, as witnessed by RTL Costa Rica was in the spot for the fourth Expédition RTL of the 2009/10 season. It’s an exemplary country in the fight against global warming. A toucan, taken through a telescope France - 27 January 2010

Costa Rica is a tiny country of 51,000 sq On the first day of the expedition, Marine and km sometimes called the Switzerland of Luis took RTL listeners south to Santa Maria Central America, notably because of its de Dota, which abounds with organic coffee natural wonders. Six per cent of the world’s plantations. Organic coffee only grows in the biodiversity is represented here, which is shade of trees. It’s an effective way of participat- enormous. Conscious of its wealth, the ing in reforestation, which has been ongoing in country has been preserving its environment Costa Rica for 30 years. and even improving on it for 30 years now. No less than 26 per cent of the land is Costa Rica is a role model and world protected in the form of national parks or leading in the protection of forests. For many private forest reserves. Tourists attracted years its government has been carrying out a to green holidays, now referred to as voluntarist policy of reforestation that, ecotourism, flock here each year – some through financing, encourages landowners to 2 million annually, among a population of replant trees. The government gives them the 4.5 million. RTL Radio France’s special equivalent of 600 euros a year for each correspondent Marine Machefer and hectare replanted, a subsidy financed technician Luis Benitez-Dany went on location through a fuel surtax of 3.5 per cent. This new to investigate this curious little country that and innovative reforestation programme also bet on green growth ahead of everyone else. prohibits the cutting down of trees to make

RTL live from the tropical forest Marine and Luis prepare their reports. Working conditions seem to be quite pleasant

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Costa Rica counts about 850 species of birds. Here is the most A city dweller among the Indians: RTL technician mythical of them: the queztal, found in the Dota Valley Luis records the ambient sounds of the village. © Marine Machefer / Luis Benitez-Dany © Marine Machefer / Luis Benitez-Dany way for agriculture or livestock. Because of At the heart of this initiative to protect the this aggressive policy, 5,000 hectares of environment throughout the country: trees are replanted each year – a world educating the youngest. Marine and Luis record. Today, 50 per cent of the land in Costa went to find the “jaguars”. These ones aren’t Rica is forested, as compared to 21 per cent in ferocious wild felines, but children between the 1970s. the ages of 5 and 17 who get together once a week to clean up the beaches, pick up Costa Rica is also a pioneer in ecotourism and, rubbish and sort waste material for recycling. here too, the hotel sector has been converted With such responsible “jaguars” on the prowl, to its virtues. The proof: it isn’t the hotel’s stars the future of the country is looking bright. that rate its level of comfort – it’s the leaves! Five leaves means a hotel is at the forefront: recycling its wastewater, for example, and using alternative energy sources, such as solar panels, to heat water. Tourists know that their stay will not have a negative impact on the environment.

France’s ambassador in San Jose, Fabrice Delloye, spoke on the air with RTL. He talks of a country that is an “ecological paradise” that promotes “intelligent tourism”. Certainly, he says, the government encourages all these good practices, but it is the people of Costa Rica most of all who feel concern. Protect- ing their environment has become “a national sport”, in which one is initiated at a very early age, according to France’s ambassador, who waxes enthusiastic on the subject. He sees Costa Rica as a truly “remarkable” country that is little known to France. “I’m dreaming of an airline that will fly between Paris and San Jose, I’m hoping this year, or the next,” he concludes.

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A new linchpin RTL Belgium has decided to create a department specifically for new media that will function alongside its TV and radio departments. In addition, Eric Adelbrecht will head RTL Belgium’s two radio stations. Belgium - 25 january 2010

RTLinfo.be

RTL New Media, whose management has With the same view to restructuring its activi- been entrusted to Jean-Jacques Deleeuw who ties, RTL Belgium has also decided to centralise previously served as Managing Direc- strategic development at its two radio stations, tor of Bel RTL, will regroup, along with Bel RTL and Radio Contact, which from now on news site RTLinfo.be, all of RTL Belgium’s will be under the management of one director. sites, namely: RTLTVI.be, ClubRTL.be, Eric Adelbrecht, currently Managing Director PlugRTL.be, BelRTL.be and RadioContact.be. at Radio Contact, has been given the mandate Jean-Jacques Deleeuw’s mandate will to define and implement the growth strategy be to trigger new “RTL” momentum in and direction of RTL Belgium’s two stations as this world of new media, one in which Managing Director of Radio. Under his direction, each medium needs its own dynamic and Patrick Perret and Nicolas Roisin will ensure the identity. RTL NewMedia will be a true editorial operations section of activities in collaboration centre responsible for developing websites and with Laurent Haulotte and his teams at Bel RTL mobile websites as entirely separate media. and Radio Contact. To help him implement these forecasted developments, Jean-Jacques Deleeuw will rely on This change in strategic radio management the services of Edouard De Witte and his team aims to meet the demands of an extremely at RTL Digital as well as RTL’s editorial depart- competitive market in which synergies are a ments led by Stéphane Rosenblatt and Laurent major asset in terms of growth and creativity Haulotte. while respecting the specificity and positioning of the two radio stations. The TV department will Philippe Delusinne, CEO of RTL Belgium, said: remain as is under the responsibility of Stéphane “RTL Belgium has an ongoing ambition to be at Rosenblatt, Director of Television. the leading edge of developments in its different hubs of activity. That’s why, convinced of how much new media is strategically important, we’re now putting together this RTL New Media department, to function alongside our television and radio departments.” 15 week 04 the RTL Group intranet

European news With Belgium’s Herman Van Rompuy becoming the first permanent European Council President, Bel RTL has decided to showcase European news. Belgium - 25 January 2010

Starting Friday 5 February there will be a corridors of European institutions for more than new weekly column in Frédéric Cauderlier’s 10 years. He is the Brussels correspondent for l’Essentiel (19:00 to 20:00) in which the French financial daily La Tribune as well as Bel RTL’s correspondent on European for France’s first 24-hour news channel BFMTV, affairs Yann Antony Noghès will on which he presents the weekly programme La offer a perspective on Europe. Faute à Bruxelles?. Yann-Antony Noghès holds diplomas in International Relations (Tufts Thirty-one year old Yann-Antony Noghès is University, Boston) and Journalism (Institut a political journalist specialising in European français de presse, Paris). affairs who has been frequenting the

European affairs matter – Bel RTL explains why

16 “Pants on the ground!” 63-year-old Larry Platt has become an Internet sensation after performing his song Pants On The Ground at an audition for the ninth season of American Idol. “I have a horrible feeling that song could be a hit,” judge Simon Cowell said in the Atlanta audition. He was right: Within hours after the audition was broadcast, he became one of the Internet’s most popular topics and continued to get hits on YouTube and Twitter throughout the following weekend. So far, his clip has been viewed more than 5 million times. week 04 the RTL Group intranet

“RTL Radio Gainsbourg” After hosting the production team of the filmGainsbourg vie héroïque, RTL Radio France aired a special programme dedicated to the man idolised by several generations on 23 January. France - 22 January 2010

The book-loving radio station RTL Radio France has always followed cultural news closely. In 2010 the station chose to highlight youth novels by launching the “Coups de coeur roman jeunesse de RTL” (RTL’s favourite youth novels). France - 22 January 2010

“Working together, we can eat better and for less” That’s the premise put forth by celebrity chef Cyril Lignac. M6’s chef de cuisine is embarking once again on a crusade against unhealthy eating. On his show, Le chef contre-attaque, he proves that people can eat a balanced diet without spending a fortune. France - 25 January 2010

Looking for a green job? RTL Radio France once again dedicated the airwaves to helping the French find work. The initiative was a success, with 19,670 job offers posted on the station’s website in one day. The priority this month: jobs linked to green growth. France - 26 January 2010

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New mobile Apps RTL Interactive is publishing a new Deutschland sucht den Superstar App. It includes a live-stream and voting feature. The radio station 104.6 RTL also has a new App for various mobile devices. Germany - 26 January 2010

Twilight puts M6 Vidéo in the pole position M6 Vidéo, the Edition Vidéo label of SND, Groupe M6’s management and distribution subsidiary for audiovisual rights, reports a record-breaking 2009, placing it forefront in the video market. France - 27 January 2010

An evening’s tribute to Super Nanny After the announcement of the death of Cathy Sarraï, M6 broadcast the latest episode of Super Nanny drawing an average 3.8 million viewers, followed by three reruns and a documentary. The tribute documentary attained a total audience share of 29.7 per cent and 42.5 per cent among housewives under 50. France - 28 January 2010

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People Bob Higgins United Kingdom - 27 January 2010 Bob Higgins

FremantleMedia Enterprises announced the Prior to FME, Higgins was Chief Creative appointment of Bob Higgins to the post of Officer for US multi-media company Wildbrain Senior Vice President, Children’s & Family Inc. where he oversaw production for ratings Entertainment to concentrate on developing hit Yo Gabba Gabba and assembled a slate kids content through their global licensing and of properties including HBO’s upcoming The distribution operations. Ricky Gervais Show, on which he serves as an Executive Producer. Before that Higgins held Bob will be based in New York and reporting to senior programming and creative positions at Sander Schwartz who was named EVP, Head of the Cartoon Network, Classic Media, Inc, Sony Children and Family Entertainment in October Pictures Family Entertainment and Nelvana last year. Assuming his role immediately, Bob Communications. will work with Sander to plan and execute the overall creative vision for FremantleMedia Enter- prises’ (FME) children’s business whilst managing content including acquisitions, development and sales of both television and digital programming on a global basis. He will also work closely with producers, third parties and broadcasters to deliver exciting and innovative content with strong commercial potential across a range of revenue streams. He will also work very closely with FME’s well-established global network of sales, licensing and marketing executives for optimum client and brand management.

Sander commented, “My first task when joining FME was to start building my dream team and Bob was a natural choice for this role, he has an impeccable track record in the kids’ content business. Over the years Bob has been responsible for developing several ground-breaking series and we’re looking forward to working together on many more under the FME banner.”

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People RTL Nederland mourns Arjen Grolleman Netherlands - 22 January 2010

Arjen Grolleman, who rose to fame in the Nether- lands as a passionate radio man and the station Arjen Grolleman voice of both RTL 4 and RTL 5, passed away unexpectedly on 20 January at the age of 37.

Apart from being the voice of RTL 5, Arjen Grolleman was primarily known for his work at the radio station Kink FM, where he had served as a producer and sat on the management board since the launch of the station in 1995. From 1999 to 2003 he was the voice of RTL 4. Since 2006, he lent his voice to the TV channel RTL 5 and numerous other RTL programmes, including RTL Boulevard.

RTL 5 Programme Director Remko van Westerloo says: “Arjen was a popular and highly regarded colleague. He and his distinctive voice contributed to RTL 5’s success over years. We are very sad about this loss. Our thoughts are with Arjen’s family and friends, as well as his colleagues at Kink FM.”

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