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View Annual Report ANNUAL REPORT TOGETHER We begin. We progress. We succeed. TO BE THE WORLD LEADER IN MOTORSPORTS ENTERTAINMENT BY PROVIDING SUPERIOR, DRIVEN INNOVATIVE, AND THRILLING GUEST EXPERIENCES. International Speedway Corporation, (“ISC”) founded in 1953, is a leading promoter of motorsports-themed entertainment activities in the United States. The Company owns and/or operates 13 of the nation’s premier motorsports entertainment facilities, which in total, have approximately 930,000 grandstand seats and 500 suites. ISC’s facilities are located in six of the nation’s top 13 media markets and nearly 80 percent of the country’s population is located within the primary trading areas of its facilities. ISC promotes major motorsports events in every month of the racing season — more than any other motorsports promoter. • Daytona International Speedway® in Florida • Phoenix International Raceway® in Arizona DEAR INTERNATIONAL SPEEDWAY CORPORATION SHAREHOLDERS, • Talladega Superspeedway® in Alabama • Chicagoland Speedway® near Chicago, Illinois PArtNERS AND EMPLOYEES: • Michigan International Speedway® located outside Detroit • Route 66 RacewaySM near Chicago, Illinois ® SM • Richmond International Raceway in Virginia • Homestead-Miami Speedway in Florida ur Company is profitable with helped partially offset the decline in Our continued sound capital allocation • Auto Club Speedway of Southern CaliforniaSM • Martinsville Speedway® in Virginia Ostrong cash flows and remains admissions revenue. As a result, our strategy ensures we maintain a near Los Angeles • Darlington Raceway® in South Carolina financially secure. non-GAAP earnings per share, adjusted strong financial position that provides ® • Kansas Speedway in Kansas City, Kansas • Watkins Glen International® in New York as discussed above, was down less than a significant competitive advantage For fiscal 2012, we reported revenues two percent compared to 2011. across the motorsports entertainment of $612.4 million and non-GAAP net landscape. During the fiscal year, The Company also owns and operates Motor Racing Network Radio, the nation’s largest independent sports radio network and income of $70.1 million or $1.51 per The Company’s strong cash flows allowed we issued $100.0 million principal SM Americrown Service Corporation , a subsidiary that provides catering services, food and beverage concessions, and produces diluted share. On a comparable event us to continue to deliver best-in-class amount of senior unsecured notes due and markets motorsports-related merchandise. In addition, the Company has a 50 percent interest in the Hollywood Casino at basis and adjusting for the expected guest experiences with ongoing capital in 2024 in a private placement that Kansas Speedway. decrease in certain ancillary rights fees enhancements across our 13 major bears interest at 3.95 percent. We also to the industry, total revenues were motorsports facilities. During the 2012 The National Association for Stock Car Auto Racing (NASCAR) is the most prominent sanctioning body in stock car racing, based on such amended and restated our revolving down less than one percent compared fiscal year we returned approximately factors as geographic presence, number of members and sanctioned events. ISC derives approximately 90 percent of its revenues from credit facility to reflect competitive to 2011 revenues. During fiscal $20.0 million to our shareholders through NASCAR-sanctioned racing events. terms and extend the maturity of the 2012, we experienced year-over-year an annual dividend and the repurchase facility for an additional two years. We ISC attributes its solid revenues and profits to an operating strategy that produces significant operating cash flow which is reinvested in increases in broadcast rights fees, net of our Class A common stock. We achieved these favorable rates and strategic opportunities to grow the business and deliver shareholder value. corporate sponsorship and advertising completed the funding and celebrated terms because ISC has the strongest revenues, and food, beverage & the opening of our Hollywood Casino credit rating in our industry. And, merchandise revenues. These revenue at Kansas Speedway, which in less we ended the fiscal year with a low increases, along with cost containment than one year of operations yielded ISC leverage ratio and a cash balance of initiatives implemented in prior years, approximately $15.0 million cash. almost $80.0 million. 1 | 2012 ANNUAL REPORT | INTERNATIONAL SPEEDWAY CORPORATION COMING IS A motorsports facilities. By providing remain strong. The number of current to essentially own an entire week of our fans enhanced audio and visual Fortune 500 companies invested in the NASCAR season while receiving BEGINNING. experiences, more comfortable and NASCAR remains higher than any other valuable exposure for months prior to TOGETHER wider seating, improved traffic flow, sport. Moreover, there are more Fortune the event. In addition to Sprint, we have These results are reasons to be proud, “The coolest looking car of expansive Spanish-language broadcast larger social zones, added concession 500 companies involved in NASCAR than added Kellogg’s, Toyota, and others as but we know we can do better… all the cars that we’ve run offering with coverage of 15 Sprint Cup and merchandise points-of-sale, and in 2008. With the largest portfolio of new entitlement sponsors; impressive much better. We have seen positive in Sprint Cup.” Series races, including for the first time, a improved digital media connectivity, we sponsors of any motorsports promoter additions to our all-star roster of trends in our business that indicate Spanish-language broadcast of the 2013 will elevate the live event experience in the country, we fully expect our corporate partners. the consumer is stronger, but we have | TONY STEwart | Daytona 500, and several other events and the value proposition it represents corporate partnerships to grow over further inroads to make, notwithstanding as well as original programming, daily NASCAR made great progress over the “It just looks like a fast car to our race fans. the long-term contributing to increased macroeconomic headwinds, before news segments and weekly updates. earnings and greater cash flow visibility. past year in securing future broadcasts we should expect to have sustained sitting there.” The introduction of the sport to different rights fees for the industry from which Our corporate sponsors continue promoters receive 65.0 percent of the growth in admissions-related revenues. | JEFF GORDON | demographics can increase NASCAR’s Meeting the needs of today’s consumer to generate a solid return on their revenues. In October 2012, NASCAR and Benefiting ISC and our industry is the popularity and measurably grow our sport. to improve attendance trends will investment in event entitlements to FOX finalized an eight-year extension of growing enthusiasm around a vision ultimately increase corporate sales We are supporting NASCAR’s Industry grow their respective businesses. its broadcast rights through the 2022 for the future of our sport. The lessons We are driving new interest in our sport and influence the long-term health of Action Plan on a number of fronts. Entitlements, such as the Sprint motorsports season. The extension, of the past five years have brought the to multicultural segments of the U.S. broadcast media rights fees. industry together to move in one unified population. NASCAR and FOX Deportes, Our greatest opportunity to grow Unlimited which is now part of the events according to industry sources, is valued direction to ensure the health and future the number one U.S. Latino Sports value will be to meet and exceed We are pleased that corporate support of Budweiser Speedweeks, provide at more than $2.4 billion over eight years, growth of NASCAR. network, will provide the sport’s most our fans expectations through on- for ISC and our industry continues to our corporate partners an opportunity an approximate 36.4 percent going capital enhancements at our We have aligned with NASCAR as it embarks on its ambitious five-year Industry Action Plan to better connect with existing fans, as well as engage Gen Y, youth and multicultural consumers in motorsports. The Industry Action Plan is also aimed at ensuring the future of NASCAR by improving product relevance, cultivating driver star power, growing digital / social media activities and enhancing the event experience. While numerous initiatives within the Industry Action Plan have been announced, we are particularly excited about this year’s introduction of the “Gen-6” next generation NASCAR Sprint Cup car. The Gen-6 program is the most comprehensive overhaul in the sport since the 2007 debut of the “Car of Tomorrow.” We believe this exciting new design will re-connect brand identity as the styling better resembles a given manufacturer’s production car while reinforcing the fans’ affinity for that brand. The feedback from the fans and the drivers is more than encouraging. “It’s got the ‘stock’ back in stock car racing.” | JEFF BUrton | | 2012 ANNUAL REPORT | INTERNATIONAL SPEEDWAY CORPORATION 2 3 | 2012 ANNUAL REPORT | INTERNATIONAL SPEEDWAY CORPORATION KEEPING TOGETHER IS PROGRESS. FOR PREPARING THE NEXT 50 | KANSAS SPEEDWAY | The Hollywood Casino at Kansas Speedway, the first Las Vegas-style casino in the Kansas City market, opened on February 3, 2012 and features a 95,000 square-foot casino with 2,000 slot machines and 52 table games. The casino also features five restaurants,
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