University of Arkansas, Fayetteville ScholarWorks@UARK Theses and Dissertations 5-2021 Analyzing Purchase Behavior for Domestic and Imported Dry Wines in the U.S. Market Using Panel Data Nadica Koskarovska University of Arkansas, Fayetteville Follow this and additional works at: https://scholarworks.uark.edu/etd Part of the Agribusiness Commons, Agricultural Economics Commons, Marketing Commons, and the Viticulture and Oenology Commons Citation Koskarovska, N. (2021). Analyzing Purchase Behavior for Domestic and Imported Dry Wines in the U.S. Market Using Panel Data. Theses and Dissertations Retrieved from https://scholarworks.uark.edu/etd/ 3966 This Thesis is brought to you for free and open access by ScholarWorks@UARK. It has been accepted for inclusion in Theses and Dissertations by an authorized administrator of ScholarWorks@UARK. For more information, please contact
[email protected]. Analyzing Purchase Behavior for Domestic and Imported Dry Wines in the U.S. Market Using Panel Data A thesis submitted in partial fulfillment of the requirements for the degree of Master of Science in Agricultural Economics by Nadica Koskarovska University of Arkansas Bachelor of Science in Agricultural, Food and Life Sciences in Agricultural Business, 2008 May 2021 University of Arkansas This thesis is approved for recommendation to the Graduate Council. _______________________________________ Michael R. Thomsen, Ph.D. Thesis Director _______________________________________ Bruce L. Ahrendsen, Ph.D. Committee Member _______________________________________ Lawton Lanier Nalley, Ph.D. Committee Member ABSTRACT The objective of this study is to explore wine purchase behavior in the United States market, including different off-premise channels using AC Nielsen panel data and wine prices and rankings from the Wine Enthusiast database of wine reviews.