A Study of Waste Diversion Behaviours and Attitudes

Prepared by Hill+Knowlton Strategies May 2019 Objectives and Key Findings The waste diversion landscape in Ottawa contains significant challenges and opportunities, which the City must consider in planning the future of waste diversion services.

Council approved the Source Separated Organics Program (Green Bin) Update report at the end of March 2018. The report outlined Green Bin service enhancements that include plastic bags and dog waste, which marks the first change to the City’s recycling programs since bi-weekly garbage collection was introduced.

The Green Bin Update report also calls for the development of an evidence-based public education campaign to raise awareness of Green Bin enhancements, in accordance with the recommendations of the 2011 Audit of the Corporate Communications Function (i.e., research conducted to determine; target audiences, communications strategies by target audience, strategic messaging by target audience, key performance measures). Green Bin service changes present the City with an opportunity to update communications around the City’s waste diversion programs as a whole. An effective communications strategy is critical to supporting a behavioural and cultural shift toward viewing waste diversion not as optional, but as a necessary and routine aspect of daily life.

As such, the objectives of this research were: 1. Broadly measure public awareness of City communications channels and their effectiveness; 2. Gather city-wide data on behaviours and opinions related to waste (Green, Blue, Black, Garbage); 3. Identify Waste Diverter Target Audiences; and 4. Test communications methods, tactics and strategic messages for each target audience to support City communications related to waste diversion in general, and the Green Bin Enhancement public education campaign in particular.

In order to meet these objectives, the City commissioned the following research methodology*: • PHASE I: Behaviours and Opinion Survey • PHASE II: Target Audience Strategic Message Testing • Integrated Analysis, Reporting and Recommendations

PHASE I: PHASE II: Behaviours and Opinion Survey Message Testing

Telephone survey (landline + mobile) Online N=2,032, Total invited n= 1,137 Avg. length of interview = 17 minutes Total started n=684 Margin of error: 2.2% Total completed n=489 Conducted December 5-21, 2018 Conducted December 21 – January Recruited participants for Phase II 16, 2019

*: see appendices for detailed methodology 3 KEY FINDINGS ALIGNED WITH OBJECTIVES

1. BROADLY MEASURE PUBLIC AWARENESS OF CITY COMMUNICATIONS CHANNELS AND THEIR EFFECTIVENESS

Around 7 in 10 in the city are satisfied with information they obtain about city programs and services.

But, channel use is fairly low, save and except Ottawa.ca (65% use at least some of the time), My Service Ottawa, and 3-1-1.

Satisfaction with information specifically about waste diversion is much higher, and it’s a much more informed measure (based on higher channel use).

When it comes to information about waste diversion, the ‘collection calendar’ is tops, followed by Ottawa.ca

Half of those who use the ‘collection calendar’ are aware that it is available to download.

In terms of possible alternate sources of information, or evolving the ‘collection calendar’, 7 in 10 would be interested in downloading it/printing it and 4 in 10 would be interested in a weekly email reminder.

4 KEY FINDINGS ALIGNED WITH OBJECTIVES

2. GATHER CITY-WIDE DATA ON BEHAVIOURS AND OPINIONS RELATED TO WASTE (GREEN, BLUE, BLACK, GARBAGE)

Self-reported waste diversion varies by those who have curbside waste removal (curbsider) and those that live in multi-residential buildings (multi-res).

For curbsiders: • Blue and Black use is near universal, and more than 8 in 10 try to put everything they can in the bins. • Green is a different story – use rate is about 20% less than blue/black, and intensity of use is about 20% less as well. • Primary barriers to increased use: “icky factors”; smell, gross, mess, vermin. • Barriers to use (for those that don’t use): largely the same as barriers to increased use, but also some claim not to have an actual bin and others compost on their own. For Multi-res: • For those who have access to yellow and grey bins in their buildings, intensity of use (high use) is about 10% lower than curbsiders. • Less than a third have access to green diversion. For those that do, their intensity of use (high use) is about 20% lower than curbsider green-diverters.

Self-rated knowledge about waste diversion is high (77%), and increases with age.

When respondents were put through a knowledge test, most chose the right bin for the item being disposed of. However, contrary to self-rate knowledge, accuracy generally decreases with age.

About 4 in 10 in the city were aware of announced changes to the green bin (re: dog waste and plastic).

More than 6 in 10 indicate they would increase green use once they can bag it in plastic. And, 6 in 10 pet owners indicated they would use the green bin more once they can dispose of dog waste.

In general, attitudes towards waste diversion are progressive across the city.

5 KEY FINDINGS ALIGNED WITH OBJECTIVES

3. IDENTIFY WASTE DIVERTER TARGET AUDIENCES

An audience segmentation modelled four distinct segments.

The model is based on waste diversion behaviours outlined in this report (from residents with curbside removal and residents of multi-residential buildings) attitudes about waste diversion and demographics.

Each audience can be associated with a behaviour goal and communication point of view.

Superstars (29% of population): • Behaviour goal – reinforce and validate their good behaviour and environmental mission. • Communications point of view – Ottawa should be a zero-waste city. • Opportunity – continue to reinforce good relationship with City services.

Inconsistent (28% of population): • Behaviour goal – motivate increased waste diversion, in particular, green bin, associate waste diversion with cost savings / value as homeowners and tax payers. • Communications point of view – there should be ready access to recycling city-wide, but banning items and striving for zero waste is not practical. • Opportunity – highest awareness of changes to the green bin (50%), most likely to increase green bin use if plastic is allowed (66%), most likely to cite “icky-factors” as main barriers.

Aspirational (19% of population): • Behaviour goal – recognize and internalize their attitude-deeds gap (belief in the recycling mission, yet recycle at lower than average rates). • Communications point of view – highlight the consequences of in-action. • Opportunity – half of this audience are “curbsiders”, and half of them don’t use the green bin (and, 27% hate using it). This is an older audience with many renters - connect the value, and ease, of using the green bin. 61% of this audience say they will increase green bin use if they can put their waste in plastic bags.

Disconnected (24% of population): • Behaviour goal – increase diversion, even marginally • Communications point of view – long play; educate and inform. • Opportunity – start with recycling. This is a group that over-indexes on renting in multi-res buildings. They’re young and multi-cultural. Make recycling easy, and connect it the circular benefits of doing it.

6 KEY FINDINGS ALIGNED WITH OBJECTIVES

4. TEST COMMUNICATIONS METHODS, TACTICS AND STRATEGIC MESSAGES FOR EACH TARGET AUDIENCE

The following playbook is based on the findings of the research, with target audience opportunities outlined in detail in the following report. The Face of a Campaign: When asked about the most appealing “face” of a campaign aimed at increasing waste diversion in Ottawa, “an Ottawa family” and “young children” scored high. A successful campaign would tie-in a climate change scientist or expert as well, given that they scored high as a face of the campaign and are seen to be highly credible on this subject. The Voice of a Campaign: Of the sources tested, the most credible were environmental scientist/engineer, tied to the local community and environmental leaders. The Shape of a Campaign: Among the tactics tested, based on activities in other cities, a Public Art campaign scored the highest. Followed by innovations like voice-controlled apps / gamification. The Messages that Motivate: • “Recycling and composting are easy things you can do to help the environment”. • Messages that convey circular economy - when you recycle it turns into many other usable things. • “Recycling keeps Ottawa Beautiful”. • ”More recycling or more landfills? The choice is yours”. • Messages that convey pocketbook - when you don’t recycle properly it costs city (thus you) money • Messages that convey shame: Ottawa’s green bin use is low. If you’re not part of the solution you’re part of the problem. The Visual Vocabulary that Connects: • Hopeful and optimistic images that clearly communicate real people (community, family) taking charge and doing something about waste. • Images of what happens when nothing / little is done (landfills, garbage, etc.)- evokes sadness, anger and guilt. Channel: While the study reveals City channel use for “information about programs and services” is low, the audiences that surfaced in the study, related to waste diversion values and behaviour, are reachable on all the typical channels a campaign might employ. On paid, serving-up the messages tested in this research to audiences on social media, with a simple call-to-action designed per audience is a cost-effective way to reach out. Think about an experiential campaign detailed above, where paid, earned, owned and shared channels can be used in a focused way. And, the City has exceptional opportunity to put out behavioural-science driven messages like those tested in this research as out- of-home advertising on its owned infrastructure (waste receptacles on buses, bus shelters, LRT, etc.) that can connect back to all the other channels in 7 a coordinated way. Demographics Demographics 48% 52%

18-24 25-34 35-44 45-54 55-64 65+

12% 17% 16% 19% 17% 19% Age Age group

High School College Bachelor Post Grad. (or less)

17% 34% 25% 23% Education

<$20k $20k-$39K $40k-$69K $70k-$99K $100k-$119K >$120K

Income 5% 9% 15% 14% 9% 26%

<1 yr 1-5yrs 5-10yrs 10-15yrs >15yrs

% % % % % Canada 2 9 7 8 74

Whole life <1 yr 1-5yrs 5-10yrs 10-15yrs 15-25yrs >25yrs Duration Duration in…

Ottawa 21% 2% 5% 5% 6% 18% 42%

CURBSIDE MULTI-RES 42% URBAN CORE

Waste 66% 34% 58% SUBURBAN Sets out

YES NO RENT OWN % % 9

77 23 Home 33% 65%

Born Born in Canada Wards 1

13 11 2 12 19 14 15 17 18 5 16 10 7 4 8 9 23 6 3 22

20

21

# Ward Sample % Actual % # Ward Sample % Actual %

1 Orleans Ward 5% 5% 12 Rideau-Vanier Ward 7% 7%

2 Innes Ward 4% 4% Rideau-Rockcliffe 13 5% 5% Ward 3 Barrhaven Ward 5% 5% 14 Somerset Ward 6% 6% 4 Kanata North Ward 4% 4% 15 Kitchissippi Ward 5% 5% West Carleton-March 5 2% 2% Ward 16 River Ward 5% 5%

6 Stittsville Ward 3% 3% 17 Capital Ward 4% 4%

7 Bay Ward 5% 5% 18 Alta Vista Ward 5% 5%

8 College Ward 5% 5% 19 Cumberland Ward 4% 4% 20 Osgoode Ward 2% 2% Knoxdale-Merivale 9 4% 4% Ward Rideau-Goulbourn 21 3% 3% Ward Gloucester-Southgate 10 5% 5% Ward Gloucester-South 22 4% 5% Nepean Ward Beacon Hill-Cyrville 11 3% 3% Ward 23 Kanata South Ward 5% 5%

10 City Communication: Channel Use and Satisfaction More than 7 in 10 in the City are satisfied with the information they obtain about City of Ottawa programs and services (72%). However, the research suggests they receive this information passively. When a number of channels were tested, looking to see how often residents “look at the following sources” for information (active information gathering), the research suggests very low usage of most City channels. Ottawa.ca is the most used channel (65% use it at least some of the time). Second most used is 3-1-1 (41% use it at least some of the time). Despite channel use being low, in general, overall satisfaction with the 72% 14% 10% information obtained about the City’s programs and services

HIGH MEDIUM LOW is high. Satisfaction

Q: Rate y our ov erall lev el of satisf action with the inf ormation y ou obtain about the City of Ottawa programs and serv ices in general?

Highest use among 3-1-1 45+ (40% + use at 5% 36% 56% least sometimes)

Highest use Ottawa.ca among 35-54 year 17% 48% 34% olds (school age children range)

MyService Francophone’s two % % % Ottawa 6 21 68 times as likely to use often (11%) City apps 5% 10% 81% -- City’s Open Data 1% 5% 86% --

Much larger Frequency of Use of Frequency City’s Twitter 4% 14% 81% audience 18-34 year olds

18-24’s two times City’s Instagram 1% 4% 94% more likely to sometimes use

1 in 5 18-24’s will City’s Facebook 2% 10% 86% look to this channel sometimes (21%)

Q: Do you ever look at the follow ing sources for information about City of Ottaw a activities, programs and services 13 Phase I n=2,032; December 5-21, 2018 Baseline Attitudes about Waste Diversion ATTITUDES

Generally, attitudes towards waste diversion among residents are rather progressive. There is a large appetite for recycling and green bins at City facilities alongside garbage cans. While the majority believe we should strive for a “zero-waste” city, that point of view is being driven disproportionately by the Superstar audience (96% agree, compared to only 55% of the Inconsistent agreeing). Very few in the city say they “hate” using the Green bin. And, even fewer believe recycling and green bin programs do little to help the environment (however, of note, almost 1 in 5 residents in multi-residential buildings agree). In fact, as the research shows later in this report, there is a strong link for people when it comes to recycling and green bin use and its impact on the environment. A slim majority of residents agree that single-use plastics should be banned, with the Superstar audience again driving this point of view (77% agree, compared to 37% of the Inconsistent). The City’s performance on recycling and green bin service also get high marks with more than 8 in 10 in the city agreeing the service is reliable. Reassuringly, satisfaction ratings go up among residents who are arguably the closest to (and most socialized with) waste removal service – residents with curbside waste removal service (91%).

There should be recycling and green bins alongside all

garbage cans throughout all City facilities. 89% AGREE %

The City's recycling and green bin collection service is very

reliable. 83% AGREE %

Ottawa should strive to be a “zero-waste” city. 73% AGREE %

Single-use plastic items, such as plastic shopping bags, straws, coffee pods, coffee cup lids and water bottles should be banned. 54% AGREE %

I hate using the green bin.

19% AGREE %

I don’t think recycling and green bin programs do much to help the environment.

16% AGREE % Phase I n=2,032; December 5-21, 2018 Waste Diversion Knowledge and Behaviours KNOWLEDGE

Residents in Ottawa are pretty confident in their level of knowledge about recycling and green bin. Interestingly, self-rated knowledge increases with age, from only 52% of 18-24-year-olds rating a 5-7 on the knowledge scale (-25% the average) up to 81% of residents 65 years old and over (+4% the average). Home owners and residents who have curbside waste removal service are also more likely to provide higher self-rated knowledge scores (82% and 82% respectively). In an effort to truly understand knowledge, the study asked Phase II participants to complete a quiz. The quiz consisted of participants being exposed to a series of images of common household waste. For each, participants were asked to choose whether or not it belongs in the blue bin, black bin, green bin or garbage (participant physically “put” the objects in each by dragging and dropping them). The analysis of the quiz suggests that for many common objects the majority of residents picked the right stream. The items that residents struggled with most were pizza boxes, broken plastic toys, spray cans and wax paper. Interesting, for many objects young participants (under 35, but mostly 18-24) actually score an accuracy rate higher than older age cohorts. So, taken together, the study reveals that there is a self-rated knowledge – action gap among millennials (less likely to believe they are knowledgeable about waste diversion, yet more likely to accurately use the waste / waste diversion streams).

7 23% Self-rated Knowledge increases with:

Age: 18-24 | 52%, > 65+ | 81% 77% Home ownership: Rent | 66%, Own | 82% 6 28% Type of waste removal: Multi-res | 67%, Curb | 82%

5 26% Further age features:

Almost a quarter of residents under 25 years old 4 11% (23%) indicate mid-level knowledge of recycling and green bin (2X the average).

3 6%

Further age features: 2 3% Fully a quarter of residents under 25 years old KNOWLEDGESCALE 11% (25%) indicate a low level of knowledge (2X the average). 1 2%

Q: Overall, how much know ledge would you say you have about recycling and green bin in the City of Ottaw a? 17 Phase I n=2,032; December 5-21, 2018 Let’s test that knowledge Each of these products belong in only one bin…

CAN YOU FIGURE OUT WHICH ONE?

18-24: 95%. Curbside: 7% 84% 8% 1% 91%. Owners: 89%. Cereal box Curbside: 67%. Owners: 34% 2% 1% 63% 66%. Rubber hose 35-44: 84%. Curbside: 73% 4% 2% 21% 79%. Owners: 78%. Aluminum foil 18-24: 68% placed it in the black bin. Curbside and 68% 23% 6% 4% owners most accurate (71% | 72%). Milk container Multi-res: 41% select 1% 1% 70% 28% green. 35-44 most likely to select green bin (83%) Cat litter and curbside (76%). 93% 4% 2% 1% Only 85% of multi-res selected blue bin. Glass bottles 66% 18-24 selected black 5% 39% 46% 9% box.

Pizza box 18% 2% 3% 77% -- Plastic bag 94% of 18-24 and 96% of 25-34 accurately chose 85% 3% 1% 11 % blue. Plastic clamshell container Most accurate: 65+ 55% 48% 2% 2% 48% and owners 52% chose Broken plastic toy garbage. Most accurate: 18-24 - 42% 4% 1% 53% 67%. Most likely to put in garbage: Curbside: 56%. Spray cans Owners: 55%. 9% 22% 34% 35% Most accurate: 35-44 - 53%. Wax paper Phase II n=489; December 21-January 16, 2019 Behaviours BEHAVIOURS: {CURBSIDE} Reported use rates of Blue and Black bin is essentially universal, but the frequency, or intensity, of use sits below that. For about 8 in 10 residents who have curbside waste removal, they report trying to put ‘everything they can’ in the bins. For any resident who indicated less than that, the study probed on barriers to increased use. For many, it’s a combination of clumsily putting things in the garbage by mistake, or blaming it on others in the house. Green bin is a different story, however, where use rates are reported to be much lower (77%), intensity of use even lower (68% trying to divert as much as possible) and barriers being specific about the smell/mess or “icky” factors of the bins. There are also demographic features to waste diversion behaviours. Perhaps most interesting of all is that older residents report diverting more, contrary to the belief that recycling is the domain of the younger. Yet, this finding must be considered in light of the previous finding uncovered by the waste diversion quiz, where older residents are more likely to be inaccurate in their waste diversion for certain items.

RESIDENTS WITH CURBSIDE WASTE REMOVAL

Use Intensity Barriers to increased Use Features Intensity of use increases w ith age; 26% Forget/put things in garbage by mistake 80% Everything I can only 65% of young millennials (18-24 18% Others in household don’t recycle enough years old) recycle everything they can, Most the time compared to 93% among 65+. Home 17% 16% Not sure w hat goes in the bins ow ners are also more intense users, 11% Blue 2% Half-time or less Get messy/smelly/gross w ith 83% reporting ‘everything they can’, compared to only 69% of renters. 98% 12% Too lazy sometimes

Use Intensity Barriers to increased Use Features Intensity of use increases w ith age; 28% Forget/put things in garbage by mistake 82% Everything I can only 71% of young millennials (18-24 10% Others in household don’t recycle enough years old) recycle everything they can, 16% Most the time compared to 96% among 65+. 10% Too inconvenient

1% Half-time or less 9% Not sure w hat goes in the bin Black 97% 8% Too lazy sometimes

Use Intensity Barriers to increased Use Features Intensity of use increases w ith home 31% Smelly/messy/gross 68% Everything I can ow nership; 67% of home ow ners try 20% Forget/put things in garbage by mistake put everything they can in the bin, 18% Most the time compared to only 51% of renters. 16% Attracts bugs/vermin/other animals

13% Half-time or less 13% Not convenient/too much trouble

Green 77% 10% Do my ow n composting

Messy/smelly gross: 23% Don’t have a green bin: 21% Top reasons for not Do my ow n composting : 17% Attracts bug/vermin/other animals : 16% using green bin at all Not convenient/too much trouble: 16% Don’t believe in the green bin/composting: 10% 21 Phase I n=2,032; December 5-21, 2018 BEHAVIOURS: {MULTI-RES} Reported use rates are a different story for Ottawa residents who live in multi-residential buildings. It begins with an issue of access, where less than 8 in 10 report having access to Grey or Yellow bins, and less than a third have access to Green removal. Those that do not have access were asked if they would use and divert waste if it were available. Remarkably, 76% with no access to Grey bins said they would, 78% with no access to Yellow bins would and 73% with no access to Green removal would use a green bin service if available. Taken together these numbers speak volumes about the impact access would have for waste diversion from these types of dwellings. Even for those with access, use rates are significantly lower than residents with curbside removal. Like with residents who have curbside removal, reported intensity of diversion increases with age for those who like in multi-residential buildings as well.

RESIDENTS WHO LIVE IN MULTI-RESIDENTIAL BUILDINGS

Access Intensity Barriers to increased Use Features Intensity of use increases w ith age; (Blue) 26% Too inconvenient 70% Everything I can only 61% of young millennials (18-24 21% Forget/put things in garbage by mistake years old) recycle everything they can, Most the time compared to 79% among 65+. Home 20% 17% Not sure w hat goes in the bins ow ners are also more intense users, 8% Half-time or less 12% Get messy/smelly/gross w ith 82% reporting ‘everything they can’, compared to only 64% of renters. 75% % Grey 8 Too lazy sometimes

Access Intensity Barriers to increased Use Features Intensity of use increases w ith age; (Black) 28% Too inconvenient 74% Everything I can 84% of those 65 years and older try to 17% Forget/put things in garbage by mistake recycle everything they can. Intensity Most the time also increases among ow ners; 84% of 17% 15% Not sure w hat goes in the bin ow ners in multi-residential buildings 6% Half-time or less 11% Don’t produce enough w aste report ‘everything they can’ compared to only 69% of renters.

78% 11% Get messy/smelly/gross Yellow

Access Intensity Barriers to increased Use Features Intensity of use increases w ith home 24% Too inconvenient 45% Everything I can ow nership; 67% of home ow ners try 21% Forget/put things in garbage by mistake put everything they can in the bin, 16% Most the time compared to only 51% of renters. 17% Smelly/messy/gross

20% Half-time or less 14% Others in household don’t use it enough

Green 31% 8% Attracts bugs/vermin/other animals

Don’t have a green bin: 26% Don’t believe in the green bin/composting: 24% Not convenient/too much trouble: 23% Top reasons for not I w ould like to, but my building doesn’t participate in the green bin program: 15% using green bin at all Messy/smelly/gross: 11% Attracts bug/vermin/other animals: 10% 22 Phase I n=2,032; December 5-21, 2018 Not sure about all that can go into green bin: 10% Green bin use varies a great deal across the city. As the study reveals, there is a difference in use rates of more than 2:1 between residents with curbside waste removal service (77%) compared to those who live in multi-residential buildings (31%). And, the barriers to use (or increased use) differ dramatically. For those with curbside service, the number one barrier to use (and increased use) is the feeling that the whole affair is smelly, messy and gross. Other reasons cited is that residents often forget what goes in the bins and throw it away in the garbage, that they do their own composting and that the bins attract bugs, vermin and animals. For those in multi-residential buildings, clearly the number one barrier to use is that they don’t have a bin, or the building doesn't accept green. But, troublingly, for fully a quarter of these residents, their top reason for not diverting green waste from the garbage stream is that they don’t believe in it (two times that of curbside residents). Barriers related to “smelly, messy and gross” feature significantly lower for these residents, which correlates to lower use rates. In essence, the higher the adoption rate, the more likely residents are to cite those “icky” feature as barriers to use (or increased use).

The study also reveals a general finding that residents don’t hate using the green bin (only about 1 in 5 agree with that notion) and that the barriers to use and increased use are identifiable and correlated to ”icky” features. To address this, the study looked at the anticipated impacts of the inclusion of plastic bags and animal waste in the green bin program. The research reveals, reassuringly, that more than 6 in 10 residents think their use of green bin will increase once they can bag it before putting it in the bin (and a similar proportion of pet-owners anticipate increased green bin use once they can add dog waste to the bins). Further still, in message testing conducted as part of this research, the message “Green bins aren’t gross, you can bag all the waste before it goes in” produced a relatively high “motivation score”. 31% of participants felt highly motivated to increase recycling and green bin use after hearing this message, while a further 33% felt moderately motivated it.

Taken together this provides strong evidence of the success of addressing the “icky” factor head-on, and providing solutions such as plastic-bagging the organic waste before putting it in the bin.

23 BEHAVIOURS: {DEEP GREEN}The most common items that users of the green bin program put in their bins is food waste, bones and meat, and leaf and yard waste. About a third of users never put tissues, paper towels or paper plates in the bins. And, more than 6 in 10 pet owners never put cat litter or animal bedding in the bins.

Cat litter/animal 28% (excludes non-pet bedding 7% 63% owners)

Bones and Home owners much 68% 17% 14% more likely to always meat do this (72%)

Tissues This behaviour and paper increases with age 38% 33% 27% (24% <18 | 49% 65+) towels Paper Women far more likely to do this (47%, men plates 42% 30% 27% 37%)

Leaf and

Type of Green Bin Use Bin Green of Type 56% 22% 21% yard waste -- Home owners more Food 78% 15% 7% likely to always do Waste this (81%) ANTICIPATED BEHAVIOUR LIFT 6 in 10 will use green bin more 43% AWARE More likely to More likely to use use once plastic once dog waste bag permitted permitted (adjusted (77% among 63% 61% % to only those 18-24) applicable) 56% NOT

Changes to Green Bin Green to Changes 24 Phase I n=2,032; December 5-21, 2018 Waste Diversion Communication: Channel Use and Satisfaction Satisfaction rates with the information residents obtain about waste diversion in particular (recycling and green bin) is very high for more than 8 in 10 who have curbside service (83%). This is over 10% higher than the satisfaction residents have with general information about City programs and services.

Further, residents with curbside service are significantly more likely than those who live in a multi-residential building to be highly satisfied (+16%).

Of note, satisfaction rates seem to be well informed, considering the relatively high use rates of targeted waste diversion information, such as the Collection calendar (70% of residents with curbside service use it at least some of the time) and Ottawa.ca (62% of all residents use it at least some of the time looking for waste diversion information).

This is in stark contrast to low City channel use for general information, which formed a relatively superficial and uninformed satisfaction score (albeit high).

Interestingly, for residents who live in multi-residential buildings, the most used information source about waste diversion are posters and signs in the garbage rooms of their building (62% using that source at least some of the time). This “channel” provides exceptional opportunity for the City to connect the value and importance of waste diversion with these residents.

When it comes to possible alternatives for targeted information about waste diversion, it seems the only vehicle with any traction is the collection calendar, simply in downloadable/printable form. Only about half of residents who use the collection calendar are aware that the collection calendar is available in downloadable/app form. When asked about interest in receiving collection calendar information in possible other forms (channels) the only channel that more than 4 in 10 of these residents are interested in is the downloadable/printable format. The next most attractive alternative is receiving collection updates via weekly email reminders (40%), followed by receiving weekly text message reminders (28%), visiting Service Ottawa client service centres (27%) and receiving weekly phone reminders (6%).

26 Satisfaction with Waste Diversion Information Obtained

83% 8% 7%

HIGH MEDIUM LOW

CURBSIDE

RES - 67% 14% 11 %

-16% HIGH MEDIUM LOW MULTI

3-1-1 5% 21% 74%

Ottawa.ca 21% 41% 37%

(asked only of

Programs Info Programs Collection residents with curbside Calendar 43% 27% 28% waste removal)

Collection (asked only of 17% 12% 68% residents with curbside Calendar app waste removal)

Weekly (asked only of Recollection 16% 10% 67% residents with curbside

Reminder waste removal) Use of Diversion of Use Social Media 3% 12% 85%

Signs/posters in (asked only of residents in multi- garbage room 32% 30% 34% residential buildings)

27 Phase I n=2,032; December 5-21, 2018 Testing Waste Diversion Information Alternatives

Aware: downloadable/available as app

70% 49% 48% YES NO

Paper Calendar Users Calendar Paper Awareness lowest among 18-24’s (27%)

Interested in receiving the garbage and recycling collection calendar information on the following channels: Much higher interest among Francophone Visiting Service Ottawa client service centres.

% YES% residents (45%) 27%

Download/print the calendar online. 69% YES%

Much higher interest among 25-34’s (50%) and Francophone Receiving weekly email reminders. residents (54%) 40% YES%

Much higher interest among 25-34’s (41%) and Francophone Receiving weekly text message reminders.

% YES% residents (40%) 28%

Receiving weekly phone reminders. 6% YES%

28 Phase I n=2,032; December 5-21, 2018 Audience Segmentation The key findings tell a story, but not a detailed audience driven-story – the kind we need to really get at residents perceptions and behaviours about waste diversion. They don’t unpack which elements of this story to emphasize, and with which audience. They don’t uncover the opportunities to educate and deepen connections.

So we created an audience segmentation. The data modelling produced four distinct audience segments.

The model is based on the waste diversion behaviours outlined in this report (from residents with curbside removal and residents of multi-residential building) attitudes about waste diversion and demographics.

30 Satisfaction with level of satisfaction with the information you obtain about the City of Ottawa programs and services in general? Knowledge about recycling and green bin in the City of Ottawa? Level of Glass, Plastic, Metal recycling (Blue/grey bin composite) Level of paper/cardboard recycling (Black/Yellow bin composite) Level of Green bin use Satisfaction with the information obtained about the City of Ottawa’s Waste Diversion Programs? Attitudes: • The City's recycling and green bin collection service is very reliable • I don’t think recycling and green bin programs do much to help the environment.

• I hate using the green bin. SEGMENTATION • Single-use plastic items, such as plastic shopping bags, straws, coffee pods, coffee cup lids and water bottles should be banned. • There should be recycling and green bins alongside

all garbage cans throughout all City facilities. SPECIFIC VARIABLES USED IN AUDIENCE AUDIENCE IN USED VARIABLES SPECIFIC 31 THE MODEL RESULTED IN FOUR DISTINCT AUDIENCES DISCONNECTE SUPERSTARS D

ASPIRATIONAL INCONSISTENT 33 SUPERSTARS

Prevailing view: Ottawa should strive to be a 29%* “zero-waste” city.

*: of all Ottawa residents

• More than 9 in 10 rate their • Mostly “curbside” residents level of knowledge of • (8 in 10 have curbside recycling and green bin as waste removal). high (93%) • Only 1 in 5 lives in a • Very high satisfaction (94%) multi-residential building with information received • More likely to be married with about City’s waste diversion children at home program • Higher education level • Among those with curbside • Higher household income collection, a mere 3% do not • Almost 8 in 10 are home use a green bin owners (77%) • Among “curbsiders”, main • Less than 1 in 10 are members reason for not using green bin of a visible minority group is forgetting and mistakenly • 6 in 10 have lived in the city for throwing items in garbage more than 25 years (not “icky” features”) 34 Superstars 55% 45%

18-24 25-34 35-44 45-54 55-64 65+

11% 15% 19% 18% 18% 20% Age Age group

High School College Bachelor Post Grad. (or less)

12% 32% 36% 29% Education

<$20k $20k-$39K $40k-$69K $70k-$99K $100k-$119K >$120K

Income 4% 7% 18% 18% 13% 40%

<1 yr 1-5yrs 5-10yrs 10-15yrs >15yrs

% % % % % Canada 0 0 7 0 93

Whole life <1 yr 1-5yrs 5-10yrs 10-15yrs 15-25yrs >25yrs Duration Duration in…

Ottawa 8% 5% 5% 3% 4% 17% 59%

CURBSIDE MULTI-RES 49% URBAN CORE

Waste 81% 19% 51% SUBURBAN Sets out

YES NO RENT OWN % % 35

81 19 Home 22% 78%

Born Born in Canada Superstars 1

13 11 2 12 19 14 15 17 18 5 16 10 7 4 8 9 23 6 3 22

20

21

# Ward Sample % Actual % Superstars # Ward Sample % Actual % Superstars

1 Orleans Ward 5% 5% 6% 12 Rideau-Vanier Ward 7% 7% 6%

2 Innes Ward 4% 4% 6% Rideau-Rockcliffe 5% 5% 5% 13 Ward 3 Barrhaven Ward 5% 5% 6% 14 Somerset Ward 6% 6% 5% 4 Kanata North Ward 4% 4% 4% 15 Kitchissippi Ward 5% 5% 6% West Carleton-March 5 2% 2% 2% Ward 16 River Ward 5% 5% 5%

6 Stittsville Ward 3% 3% 3% 17 Capital Ward 4% 4% 6%

7 Bay Ward 5% 5% 3% 18 Alta Vista Ward 5% 5% 4%

8 College Ward 5% 5% 4% 19 Cumberland Ward 4% 4% 3% 20 Osgoode Ward 2% 2% 3% Knoxdale-Merivale 4% 4% 3% 9 Ward Rideau-Goulbourn 3% 3% 2% 21 Ward Gloucester- 5% 5% 4% 10 Southgate Ward Gloucester-South 4% 5% 5% 22 Nepean Ward Beacon Hill-Cyrville 11 3% 3% 4% Ward 23 Kanata South Ward 5% 5% 6%

36 INCONSISTENT

Prevailing view: Should be ready access to recycling city-wide, but banning items 28%* and striving for “zero-waste” is not practical.

*: of all Ottawa residents

• Most rate knowledge of • Like Superstars, mostly recycling and green bin as “curbside” residents moderate (66% rate it a 5 or 6 • 8 in 10 have curbside on a 7-point scale) waste removal. • Satisfaction with information • Only 1 in 5 lives in a multi- received about City’s waste residential building diversion program moderate • More likely to be married with (70% put 5-6 on the scale) older children at home • Near universal users of blue • More likely to have undergrad and black bin, but 1 in 5 don’t level university use the green bin (and an • Higher household income equal number “hate using the • Almost 3/4 are home owners green bin); 21% and 22% (75%) respectively • Only about 1 in 10 are members • Main barrier green bin use: of a visible minority group “icky” features, grossness/messiness 37 Inconsistent 46% 54%

18-24 25-34 35-44 45-54 55-64 65+

11% 17% 19% 24% 16% 13% Age Age group

High School College Bachelor Post Grad. (or less)

14% 32% 29% 24% Education

<$20k $20k-$39K $40k-$69K $70k-$99K $100k-$119K >$120K

Income 3% 8% 17% 17% 12% 43%

<1 yr 1-5yrs 5-10yrs 10-15yrs >15yrs

% % % % % Canada 0 0 0 19 81

Whole life <1 yr 1-5yrs 5-10yrs 10-15yrs 15-25yrs >25yrs Duration Duration in…

Ottawa 25% 0% 3% 6% 8% 23% 35%

CURBSIDE MULTI-RES 42% URBAN CORE

Waste 81% 19% 58% SUBURBAN Sets out

YES NO RENT OWN % % 38

79 21 Home 22% 78%

Born Born in Canada Inconsistent 1

13 11 2 12 19 14 15 17 18 5 16 10 7 4 8 9 23 6 3 22

20

21

# Ward Sample % Actual % Inconsistent # Ward Sample % Actual % Inconsistent

1 Orleans Ward 5% 5% 5% 12 Rideau-Vanier Ward 7% 7% 4%

2 Innes Ward 4% 4% 3% Rideau-Rockcliffe 5% 5% 5% 13 Ward 3 Barrhaven Ward 5% 5% 7% 14 Somerset Ward 6% 6% 4% 4 Kanata North Ward 4% 4% 4% 15 Kitchissippi Ward 5% 5% 4% West Carleton-March 5 2% 2% 3% Ward 16 River Ward 5% 5% 4%

6 Stittsville Ward 3% 3% 4% 17 Capital Ward 4% 4% 3%

7 Bay Ward 5% 5% 5% 18 Alta Vista Ward 5% 5% 4%

8 College Ward 5% 5% 7% 19 Cumberland Ward 4% 4% 7% 20 Osgoode Ward 2% 2% 2% Knoxdale-Merivale 4% 4% 4% 9 Ward Rideau-Goulbourn 3% 3% 3% 21 Ward Gloucester-Southgate 5% 5% 5% 10 Ward Gloucester-South 4% 5% 5% 22 Nepean Ward Beacon Hill-Cyrville 11 3% 3% 3% Ward 23 Kanata South Ward 5% 5% 6%

39 ASPIRATIONAL

Prevailing view: Attitudes- deeds gap: mostly positive attitudes to recycling but 19%* limited follow through in terms of behaviour.

*: of all Ottawa residents

• 41% rate 7 out of 7 on the • 50 / 50 split on curbside knowledge of recycling and waste removal and green bin programs scale residents in multi- • And, almost 6 in 10 rate 7 residential buildings. out 7 on satisfaction with • More than 4 in 10 are over information received about 54 years old (44%) City’s waste diversion • Almost a third live alone • Most agree the collection • More than 1 in 10 are system is reliable (79%) allophones (13%) but more than 1 in 4 don’t • Almost half rent their home think the recycling and (48%) green bin programs do • Lower income much to help the • 1 in 5 are members of a environment (26%). visible minority (21%) • 45% of “curbsiders” don’t use the green bin. And, 27% hate using it. 40 Aspirational 58% 42%

18-24 25-34 35-44 45-54 55-64 65+

10% 18% 11% 17% 18% 26% Age Age group

High School College Bachelor Post Grad. (or less)

23% 41% 21% 13% Education

<$20k $20k-$39K $40k-$69K $70k-$99K $100k-$119K >$120K

Income 12%18%21% 19% 9% 21%

<1 yr 1-5yrs 5-10yrs 10-15yrs >15yrs

% % % % % Canada 0 0 20 0 80

Whole life <1 yr 1-5yrs 5-10yrs 10-15yrs 15-25yrs >25yrs Duration Duration in…

Ottawa 35% 0% 0% 7% 7% 5% 46%

CURBSIDE MULTI-RES 38% URBAN CORE

Waste 50% 50% 62% SUBURBAN Sets out

YES NO RENT OWN % % 41

76 24 Home 50% 50%

Born Born in Canada Aspirational 1

13 11 2 12 19 14 15 17 18 5 16 10 7 4 8 9 23 6 3 22

20

21

# Ward Sample % Actual % Aspirational # Ward Sample % Actual % Aspirational

1 Orleans Ward 5% 5% 2% 12 Rideau-Vanier Ward 7% 7% 8%

2 Innes Ward 4% 4% 4% Rideau-Rockcliffe 5% 5% 5% 13 Ward 3 Barrhaven Ward 5% 5% 3% 14 Somerset Ward 6% 6% 8% 4 Kanata North Ward 4% 4% 4% 15 Kitchissippi Ward 5% 5% 5% West Carleton-March 5 2% 2% 2% Ward 16 River Ward 5% 5% 5%

6 Stittsville Ward 3% 3% 2% 17 Capital Ward 4% 4% 4%

7 Bay Ward 5% 5% 6% 18 Alta Vista Ward 5% 5% 6%

8 College Ward 5% 5% 8% 19 Cumberland Ward 4% 4% 6% 20 Osgoode Ward 2% 2% 2% Knoxdale-Merivale 4% 4% 4% 9 Ward Rideau-Goulbourn 3% 3% 2% 21 Ward Gloucester-Southgate 5% 5% 5% 10 Ward Gloucester-South 4% 5% 4% 22 Nepean Ward Beacon Hill-Cyrville 11 3% 3% 3% Ward 23 Kanata South Ward 5% 5% 3%

42 DISCONNECTED

Prevailing view: Don’t divert much waste, don’t know much about the 24%* programs, moderately satisfied with the info that is available.

*: of all Ottawa residents

• Multi-res building residents: • 6 in 10 live in multi-residential • Recycle plastic/cans/glass? buildings. No (35%) • Almost half are under 45 • Recycle paper/cardboard? No (33%) years old (49%) • Compost green? No 69% • 4 in 10 either live alone or with • Curbside: roommates (41%) • Recycle plastic/cans/glass? • 1 in 5 have only completed No (7%) • Recycle per/cardboard? No high school or less (22%) (14%) • 1 in 10 are allophones (11%) • Compost green? No 51% • Half rent their home (51%) • Half have moderate-low • Lower income knowledge of diversion • 1 in 5 are members of a programs (49%). Only 4 in visible minority (19%) 10 satisfied with info they • 29% born outside of Canada, have (44%) among them half have been in Canada for 10 yrs or less 43 Disconnected 58% 42%

18-24 25-34 35-44 45-54 55-64 65+

10% 18% 11% 17% 18% 26% Age Age group

High School College Bachelor Post Grad. (or less)

22% 32% 24% 20% Education

<$20k $20k-$39K $40k-$69K $70k-$99K $100k-$119K >$120K

Income 12%18%21% 19% 9% 21%

<1 yr 1-5yrs 5-10yrs 10-15yrs >15yrs

% % % % % Canada 7 31 7 8 46

Whole life <1 yr 1-5yrs 5-10yrs 10-15yrs 15-25yrs >25yrs Duration Duration in…

Ottawa 22% 2% 13% 5% 5% 24% 29%

CURBSIDE MULTI-RES 43% URBAN CORE

Waste 41% 59% 57% SUBURBAN Sets out

YES NO RENT OWN % % 44

71 29 Home 52% 48%

Born Born in Canada Disconnected 1

13 11 2 12 19 14 15 17 18 5 16 10 7 4 8 9 23 6 3 22

20

21

# Ward Sample % Actual % Disconnected # Ward Sample % Actual % Disconnected

Rideau-Vanier 1 Orleans Ward 5% 5% 4% 7% 7% 10% 12 Ward 2 Innes Ward 4% 4% 3% Rideau-Rockcliffe 13 5% 5% 4% 3 Barrhaven Ward 5% 5% 4% Ward

4 Kanata North Ward 4% 4% 2% 14 Somerset Ward 6% 6% 9% Kitchissippi Ward West Carleton- 15 5% 5% 6% 2% 2% 2% 5 March Ward 16 River Ward 5% 5% 5%

6 Stittsville Ward 3% 3% 3% 17 Capital Ward 4% 4% 4%

7 Bay Ward 5% 5% 8% 18 Alta Vista Ward 5% 5% 6%

8 College Ward 5% 5% 3% 19 Cumberland Ward 4% 4% 2%

Knoxdale-Merivale 4% 4% 5% 20 Osgoode Ward 2% 2% 2% 9 Ward Rideau- 21 3% 3% 2% Gloucester- Goulbourn Ward 5% 5% 5% 10 Southgate Ward Gloucester-South 22 4% 5% 5% Beacon Hill-Cyrville Nepean Ward 3% 3% 4% 11 Ward Kanata South 5% 5% 2% 23 Ward 45 Emotional Queues + Narrative Testing

BY

Audience Emotional Queues Images are powerful, and understanding what type of visual vocabulary will connect with our key audience is as important as understanding what messages will. To test this, the study asked participants to review images and rate how they made them feel. What the study reveals is that images illicit different emotions from different audiences. For example, productive images of community waste clean-up made Superstar’s feel hopeful, while it made the Inconsistent’s feel hopeful and optimistic (basically equally), Aspirational’s primarily felt optimistic, and, interestingly, the image made the Disconnected feel hopeful and optimistic, but also motivated. Images of overflowing public garbage cans made the Superstars, Inconsistent and Disconnected feel sad and angry (to various degrees), but the Aspirational are more likely than any audience to feel optimistic, hopeful and even motivated.

The study also revealed that images of landfills queue guilt among the Superstars more so than any other audience, while the Aspirational are more likely to feel sad and angry and the Disconnected pessimistic. Animated images of a waste-ridden body of water connect with all audiences, in so much as they all are unlikely to feel confused when they see the image, and while all feel sad and angry and pessimistic when they see it (to varying degrees), the Aspirational are more likely to feel guilty. Meanwhile, the study reveals that images that are ambiguously hopeful (sunlit tree with hands embracing a recycling symbol) or animated abstracts (animated pile of garbage) – for example – with no context, are most likely to make all audiences feel confused, especially the Inconsistent.

48 HOW DOES THIS IMAGE MAKE YOU FEEL?

Superstars Inconsistent Aspirational Disconnected BORED 1% 2% 3% 5% SAD 0% 1% 0% 1% ANGRY 1% 0% 3% 1% GUILTY 1% 2% 0% 2% HOPEFUL 69% 64% 60% 66% PESSIMISTIC 1% 0% 0% 4% OPTIMISTIC 60% 63% 65% 59% MOTIVATED 39% 32% 34% 40% CONFUSED 2% 1% 2% 2%

49 Phase II n=489; December 21-January 16, 2019 HOW DOES THIS IMAGE MAKE YOU FEEL?

Superstars Inconsistent Aspirational Disconnected BORED 0% 3% 2% 1% SAD 47% 40% 30% 33% ANGRY 49% 38% 38% 41% GUILTY 15% 10% 7% 7% HOPEFUL 8% 11% 18% 11% PESSIMISTIC 21% 24% 23% 30% OPTIMISTIC 4% 7% 23% 14% MOTIVATED 7% 7% 11% 2% CONFUSED 7% 10% 7% 11%

50 Phase II n=489; December 21-January 16, 2019 HOW DOES THIS IMAGE MAKE YOU FEEL?

Superstars Inconsistent Aspirational Disconnected BORED 0% 0% 1% 3% SAD 77% 67% 60% 65% ANGRY 68% 41% 75% 56% GUILTY 17% 10% 11% 11% HOPEFUL 0% 1% 0% 1% PESSIMISTIC 25% 20% 18% 20% OPTIMISTIC 1% 1% 0% 0% MOTIVATED 6% 4% 3% 5% CONFUSED 7% 15% 7% 12%

51 Phase II n=489; December 21-January 16, 2019 HOW DOES THIS IMAGE MAKE YOU FEEL?

Superstars Inconsistent Aspirational Disconnected BORED 1% 5% 3% 2% SAD 66% 52% 74% 50% ANGRY 52% 38% 60% 46% GUILTY 22% 14% 21% 16% HOPEFUL 1% 2% 0% 1% PESSIMISTIC 27% 27% 23% 33% OPTIMISTIC 1% 2% 0% 1% MOTIVATED 5% 3% 3% 2% CONFUSED 6% 12% 10% 4%

52 Phase II n=489; December 21-January 16, 2019 HOW DOES THIS IMAGE MAKE YOU FEEL?

Superstars Inconsistent Aspirational Disconnected BORED 0% 4% 4% 5% SAD 70% 61% 59% 60% ANGRY 68% 52% 66% 62% GUILTY 18% 10% 21% 13% HOPEFUL 1% 1% 1% 1% PESSIMISTIC 31% 27% 26% 30% OPTIMISTIC 0% 0% 1% 0% MOTIVATED 9% 5% 4% 4% CONFUSED 2% 4% 7% 1%

53 Phase II n=489; December 21-January 16, 2019 HOW DOES THIS IMAGE MAKE YOU FEEL?

Superstars Inconsistent Aspirational Disconnected BORED 10% 9% 6% 14% SAD 3% 0% 0% 0% ANGRY 1% 0% 2% 0% GUILTY 1% 2% 0% 1% HOPEFUL 52% 41% 47% 46% PESSIMISTIC 1% 1% 1% 3% OPTIMISTIC 41% 36% 41% 34% MOTIVATED 27% 18% 22% 15% CONFUSED 14% 22% 18% 13%

54 Phase II n=489; December 21-January 16, 2019 HOW DOES THIS IMAGE MAKE YOU FEEL?

Superstars Inconsistent Aspirational Disconnected BORED 1% 6% 2% 15% SAD 44% 38% 37% 33% ANGRY 42% 20% 44% 26% GUILTY 21% 11% 15% 6% HOPEFUL 2% 3% 5% 8% PESSIMISTIC 29% 23% 16% 28% OPTIMISTIC 1% 2% 0% 5% MOTIVATED 9% 6% 8% 4% CONFUSED 16% 22% 22% 21%

55 Phase II n=489; December 21-January 16, 2019 mo·ti·va·tion /ˌmōdəˈvāSH(ə)n/

1. A REASON OR REASONS FOR ACTING OR BEHAVING IN A PARTICULAR WAY. In order to gauge the effectiveness of different messaging, the study measured message-impact scores by determining the degree to which a message motivates a resident to increase their waste diversion behaviour. Many of the messages were built around social norms, ego-focused and logical constructs. The human insight and truths that come out of this testing session are clearly actionable. Intuitively, the research reveals the two audiences least motivated by messaging are the Inconsistent and the Disconnected. The most motived to act are the Aspirational and Superstars; ready to mobilize with almost any piece of information. The audience reactions to the messages are highly correlated to their values and behaviours uncovered in Phase I of the study. In total twenty-four individual messages were tested, some with randomly tested (A/B) variants. Based on the message-impact score, the messages were then organized by level of effectiveness (Tier 1, 2, and 3). Interestingly, while the study generally indicates the Inconsistent are difficult to connect with, they (along with the Superstars) are most motivated by the top-rated message, which queued how recycling is simply the easiest way to help save the environment. Recall that these two audiences over-index on having curbside waste removal service, which provides the beginning of a strategy that aligns increased “easy” home waste diversion as a conduit to greater “green-behaviour”. Another avenue to connect with the Inconsistent is by queueing the economic impact of recycling and how it helps to offset city service cost. Recall that this audience also over-indexes on homeownership. The connective tissue with this message is a link to the costs homeowners pay to the City for service and the inference that more good behaviour could be rewarded with lower personal / household costs. In general, and not surprisingly, the Aspirational indicate the highest level of motivation for most of the Tier 1 and 2 messages. But the study also revealed an intention-action gap for this audience. Success in connecting with this audience will come from tying the top messages for them while queuing key barriers to waste diversion, such as “Recycling keeps Ottawa beautiful” with “ … its easier than you think” (which addresses the top barrier to waste diversion or increased waste diversion for residents who live in multi-residential buildings, which this audience over-indexes on).

57 HOW MUCH DOES {…}

MOTIVATE YOU TO INCREASE YOUR RECYCLING OR USE OF THE GREEN BIN

Recycling and composting are the easiest things you can do to help the environment.

Strongest message tested overall. Particular strength with Superstars (to reinforce their good

ALL: ALL: 83% 40% 43% 51% 37% 27% 52% behaviour). AUDIENCE HIGH MODERAT SUPERSTARS INCONSISTENT E

Aluminum can be recycled repeatedly and be used to make airplanes, cars, bicycles, boats and more.*

2 variants tested (underlined shown ½ time). This version (with proof -point) scored higher. Of note, the alternate 47% 42% 46% 28% scored much higher ALL: ALL: 82% 42% 40%

AUDIENCE with Aspirationals SUPERSTARS ASPIRATIONAL HIGH MODERAT (58% | 30%) E

Recycling keeps Ottawa beautiful.

Strong message - exceptionally strong with the Aspirational. For almost half of the Inconsistent and the Disconnected this 58% 23% 41% 41% message motivates ALL: ALL: 81% 38% 43% moderately AUDIENCE SUPERSTARS HIGH MODERAT ASPIRATIONAL (52%|47%). E TIER 1 MESSAGES 58 Phase II n=489; December 21-January 16, 2019 HOW MUCH DOES {…}

MOTIVATE YOU TO INCREASE YOUR RECYCLING OR USE OF THE GREEN BIN

More recycling or more landfills? The choice is yours.

In addition to particular strength with the Aspirational and Superstars, this message is moderately % % motivating for nearly ALL: ALL: 80% 40% 40% 57 20 47% 35%

AUDIENCE half of the ASPIRATIONAL SUPERSTARS HIGH MODERAT inconsistent (49%). E Aluminum recycling revenue helps pay for City of Ottawa services. So, let’s recycle as much as we can.

Message holds great promise to connect with all audiences, but the Aspirational in particular. 52% 30% 31% 49% ALL: ALL: 79% 43% 37% HIGH MODERAT AUDIENCE ASPIRATIONAL INCONSISTENT E In 2017, Ottawa residents sent 377 tonnes of aluminum to the landfill, rather than recycling it. That represents more than $700,000 of lost revenue.* 2 variants tested. This version (cites revenue loss, instead of “equivalent to 80 elephants”) scored +14% higher. Of note, 61% 24% 47% 33% this version scored ALL: ALL: 78% 42% 36%

AUDIENCE significantly higher for ASPIRATIONAL SUPERSTARS HIGH MODERAT the Inconsistent (+19%) E TIER 1 MESSAGES 59 Phase II n=489; December 21-January 16, 2019 HOW MUCH DOES {…}

MOTIVATE YOU TO INCREASE YOUR RECYCLING OR USE OF THE GREEN BIN

Ottawa’s use of the green bin is the lowest among Ontario’s large cities, we can do better | let’s up our game.*

“We can do better” scored 1% higher, but MUCH higher with the Superstars (+12%). Interestingly the alternate scored +10%

ALL: ALL: 74% 34% 40% 50% 21% 43% 42% for the Disconnected. AUDIENCE HIGH MODERAT ASPIRATIONAL SUPERSTARS E

Help reduce greenhouse gases by recycling food waste.

Of note, almost half of the Inconsistent are moderately motivated by this message (46%). For a third of the Disconnected this 43% 43% 39% 29% message falls flat or is ALL: ALL: 74% 33% 41%

AUDIENCE even demotivating SUPERSTARS ASPIRATIONAL HIGH MODERAT (33%) E If you are not part of the solution, you’re part of the problem: recycle as much as you can.

Motivating for 7 in 10 of the disconnected (70%). Of note, for more than a third of the Inconsistent this message falls flat or is 52% 24% 46% 34% ALL: ALL: 73% 38% 35% even demotivating HIGH MODERAT AUDIENCE ASPIRATIONAL SUPERSTARS (35%). E TIER 2 MESSAGES 60 Phase II n=489; December 21-January 16, 2019 HOW MUCH DOES {…}

MOTIVATE YOU TO INCREASE YOUR RECYCLING OR USE OF THE GREEN BIN

The choice is yours, recycle more or the cost of garbage collection will become more expensive.

While this message was motivating for about 7 in 10 of the Inconsistent (70%), of note, it was ”moderately”

ALL: ALL: 73% 34% 39% 46% 35% 43% 33% motivating for nearly AUDIENCE HIGH MODERAT ASPIRATIONAL SUPERSTARS half (47%). E

Recycling isn’t virtuous, it’s just common sense

The least motivated by this message are the Inconsistent. More than 1 in 10 indicated that this message 48% 29% 41% 35% does not motivate at ALL: ALL: 72% 34% 38%

AUDIENCE all (11%). HIGH MODERAT ASPIRATIONAL SUPERSTARS E Toronto households recycle more than Ottawa households. Let’s put Ottawa on top in 2019.

Competitive messaging less effective with our least engaged audiences, 47% 29% 39% 31% Inconsistent (65%) ALL: ALL: 69% 36% 33% and Disconnected HIGH MODERAT AUDIENCE SUPERSTARS ASPIRATIONAL (61%) E TIER 2 MESSAGES 61 Phase II n=489; December 21-January 16, 2019 HOW MUCH DOES {…}

MOTIVATE YOU TO INCREASE YOUR RECYCLING OR USE OF THE GREEN BIN

HIGH MODERATE

Green bins aren’t gross, you can bag all the waste before it goes in. 31% 33%

Recycling is easy. What are you waiting for? 31% 32% Download a free app to learn everything you need to know about recycling in Ottawa 29% 38% Recycling doesn’t make you good, it makes you normal. 28% 30% Climate change is no joke. So, stop kidding yourself that green bin composting doesn’t make a difference / around and start using your green bin. (the alternate, second, version scored 27% | 32%) 28% 34% Throwing a recyclable item in the garbage is like burying tax dollars in the ground. Literally. 27% 34% How many good habits do you have? Why not make using the green bin one of them? 25% 34% Half of households in Ottawa don’t compost organic waste. Which half does your household belong to? 24% 37% Create memories, not garbage. Check out these waste-free holiday gift ideas (alternate version, which dropped the second part, scored: 20%| 28 24% 33% %) If you are not putting that paper bag in the recycling bin, you may as well 17% 23% put it over your head. Show you care, use green bin, it will make you a better person / people will 15% 18% like you more (the alternate, second, version scored, 13% | 16%) Chantal is a green angel. Check out her tips and tricks for second hand 10% 24% shopping, DIY beauty products, and more. (alternate version, which dropped the second part, scored: 6%| 8 %)

TIER 3 MESSAGES 62 Phase II n=489; December 21-January 16, 2019 The Campaign Playbook Once target audiences are identified and narrative and visual vocabularies stress- tested, its time to better understand the anatomy of a winning campaign, such as the face, voice and shape (or tactics). Knowing this, the study tested different elements of a campaign aimed at increasing waste diversion in the city. First, the face – residents were asked to select a single lead for this type of campaign. The most frequently selected were “An Ottawa family” (18%), followed by “Young Children” (13%). Interestingly, Superstar’s and Inconsistent’s were twice as likely as the other two audiences to favour an Ottawa family featuring prominently. While most audiences consistently selected young children. The next most popular selection was a “Climate Change Scientist or Expert”, selected by 13% of residents. This option was most popular among the Disconnected. Of note, while the option of “Teens” was only selected by 8% of residents, the option was most popular among the Aspirational. Next the voice – this was assessed as a measure of credibility. A number of “voices” were tested and residents were asked how credible each are when it comes to recycling and the green bin. The most credible voice, by a significant margin, was “Environmental Scientists or Engineers” (85%). All audiences consistently rate this voice as highly credible. However, the Disconnected are significantly less likely to feel this way (-15% compared to the Superstar’s). Next most popular are “Heads of Local Environment Groups” (66%). Interestingly, for this voice, the Inconsistent provide the lowest credibility rating of any of the audiences (-20% compared to Superstars). Rounding out the top three voices are “Well-known Community Leaders” (60%). Of note, this option is highly popular with the Aspirational (+12% on average, +5% on Superstar’s, +15% on the Inconsistent, +32% on the Disconnected). In terms of popular tactics, or the shape a campaign could take, residents were asked to consider examples of things that have been tried in other cities to encourage increased waste diversion behaviour and rate first if it’s a good or bad idea, and second (if applicable) if they themselves would be interested in taking action. The study reveals that the most popular tactic tested was an experiential public awareness campaign, modeled on similar campaigns in Houston, Texas and Bruges, Belgium (79% good idea). Next were innovations like voice-controlled personal assistants that would tell a person what can and can’t be recycled (71% good idea, 66% personally interested in using it) and Apps that would gamify waste diversion (67% good idea, 78% would personally use).

64 The face and voice of a campaign aimed at increasing waste diversion in the City.

ALL AUDIENCE

An Ottawa Family 18% 21% 20% 11 % 10%

Young children 13% 15% 15% 7% 11 %

Climate change scientist/expert 13% 12% 12% 11 % 17%

Don’t care 10% 6% 10% 10% 18%

Animals 9% 11 % 6% 11 % 11 % FACE OF A CAMPAIGN* A OF FACE Teens 8% 10% 6% 12% 5%

Q: Which of the follow ing would you rather see in a campaign aimed at increasing w aste diversion in the city? *: only items that scored over 8% are displayed here. For full data list see appendices.

Environmental scientist/engineer 85% 90% 84% 86% 75%

Head of local environmental group 66% 76% 56% 68% 58%

Well-known community leader 60% 67% 57% 72% 40%

Leader of neighbourhood assoc. 54% 58% 49% 60% 49%

Kids 49% 56% 44% 57% 39%

% % % % VOICE OF A CAMPAIGN VOICE A OF Local politicians 38% 43 36 45 25

Social media influencer 30% 35% 23% 49% 16%

Q: Please rate the credibility of the follow ing sources when it comes to recycling and the green bin. (% credible) 65 Phase II n=489; December 21-January 16, 2019 The shape of a campaign aimed at increasing waste diversion in the City.

Examples of things tried in other cities: Good or Bad Idea + Level of Interest

Raising Public Awareness through public art campaigns. In Houston, the trucks rolling down the street to pick up curbside recycling are more like mobile works of art.

The city’s Solid Waste Management Department collaborated with the Houston Arts Alliance and local artists to style six recycling trucks based on different recycling themes, such as “Patterns of Consumption” (X-ray blueprints of recyclables fashioned into a mandala pattern).

In Bruges, Belgium, five tonnes of plastic waste was pulled out of the Pacific Ocean and turned into a four-story tall whale to serve as a reminder of the 150,000,000 tons of plastic waste still swimming in our waters.

79% 7% GOOD IDEA BAD IDEA

SUPERSTARS 82% INCONSISTENT 76% ASPIRATIONAL 89% DISCONNECTE 73% D

66 Phase II n=489; December 21-January 16, 2019 The shape of a campaign aimed at increasing waste diversion in the City.

Examples of things tried in other cities: Good or Bad Idea + Level of Interest

Voice controlled personal assistant (e g , Apple’s Siri, Google Assistant and Amazon’s Alexa) that would tell you which items can be recycled in Ottawa.

71% 10% GOOD IDEA BAD IDEA

SUPERSTARS 76% SUPERSTARS 69% INCONSISTENT 68% INCONSISTENT 63% ASPIRATIONAL 72% 66% ASPIRATIONAL 76% DISCONNECTE 64% DISCONNECTE 59%

D D PERSONALLY INTERESTED PERSONALLY Apps that would allow you to do things like: • See leaderboards of top recyclers in % % Ottawa and your neighbourhood. 67 9 GOOD IDEA BAD IDEA • Input basic information about your recycling and tell you by how much SUPERSTARS you are reducing your environmental 75% footprint, each week and over time. INCONSISTENT 60% • Respond to quizzes for adults and ASPIRATIONAL 74% kids that would educate users about DISCONNECTE 61% what can be recycled, how (e.g., D which bin) and when. SUPERSTARS 79% • Know what stream waste goes into INCONSISTENT 75% (e.g., garbage, blue, black, green 78% recycling, or special disposal) by ASPIRATIONAL 86% reading a photo you’d take of the DISCONNECTE 77% D item. PERSONALLY INTERESTED 67 Phase II n=489; December 21-January 16, 2019 The shape of a campaign aimed at increasing waste diversion in the City.

Examples of things tried in other cities: Good or Bad Idea + Level of Interest

Contests, Prizes and Challenges

• Ottawa’s top recycling household: compete against other households to see who can produce the least amount of non-recyclable waste. • Ottawa’s greenest neighbourhood: compete against other neighbourhoods to see who can produce the least amount of non- recyclable waste. • Share on social media how you’re reducing the waste in your life (e.g., upcycling, 52% 22% second-hand shopping, using GOOD IDEA BAD IDEA reusable mugs/containers, meal planning) and you’ll be entered in a draw to win a prize (e.g., gift certificate to NU grocery (waste-free)) SUPERSTARS 54% • Issue and respond to waste INCONSISTENT 49% reduction challenges: sports ASPIRATIONAL 57% teams, schools and individuals DISCONNECTE 46% challenge other to match or D beat their waste reduction record.

SUPERSTARS 73% INCONSISTENT 71% 73% ASPIRATIONAL 80% DISCONNECTE 72% D

PERSONALLY INTERESTED 68 Phase II n=489; December 21-January 16, 2019 The shape of a campaign aimed at increasing waste diversion in the City.

Examples of things tried in other cities: Good or Bad Idea + Level of Interest

Gold Bin Program for Super Recyclers

• Gold bins are given to homes that register for the program and meet the following criteria: • Put your green bin, blue boxes and any trash or yard waste in the right place at the curb by 7 am every week. • Put out one bag of garbage or less at the curb each week. • And pass a random “Trash audit” (to see if the right items are in the right bins)

44% 33% GOOD IDEA BAD IDEA

SUPERSTARS 50% SUPERSTARS 84% INCONSISTENT 41% INCONSISTENT 81% ASPIRATIONAL 42% 79% ASPIRATIONAL 82% DISCONNECTE 35% DISCONNECTE 57%

D D PERSONALLY INTERESTED PERSONALLY

69 Phase II n=489; December 21-January 16, 2019 Appendices Appendix 1: Study Methodology Study Methodology Behaviours and Opinion Survey:

Design

The bilingual probability-based telephone survey took about 17 minutes to complete. The questions were designed in close consultation between the City and Hill+Knowlton, following a detailed review of, previous research undertaken on these issues by the City, a review of waste diversion data, an assessment of City waste diversion tools and programs and a review of current City communications channels (broadly) and materials relative to waste and waste diversion (specifically).

The survey covered the following lines of inquiry: • City communications (channel, effectiveness) • Waste profile (household behaviours) by dwelling type (curbside service vs. multi-residential) • Attitudinal battery (values, environmental/sustainability attitudes) • Demographics

At the end of the survey respondents were thanked for their participation and asked if they were interested in participating in a follow-up online exercise about “some of the things covered in this survey”. Those that were interested were asked for an email address and assured of the data protection protocols in place for collecting electronic contact information. Respondents were also incentivised to participate in the online exercise (entered into a draw for a $50 gift card).

Sample

Phase 1 collected a robust sample in the City of Ottawa, completing n=2,032 interviews (this is about two times the typical sample size for City survey work). The objective of this sample strategy was to gather reliable and replicable measures with a large enough sample that could effectively model the results to identify target audiences, and generate a large enough pool to complete the follow-up online message testing element of the research.

The sample consisted of randomly selected residents of Ottawa using random digit dialing (RDD), with approximately 25 per cent coming from cell-phone-only respondents.

Soft quotas were used to ensure that respondents reasonably reflect Ottawa population data (according to the Census) for characteristics such as age, gender and geographic location within the City and reflective of the type of dwelling (curbside vs. multi-residential). Study Methodology Behaviours and Opinion Survey:

Analysis

The first stage of analysis looked at the high-level findings for the substantive areas of the questionnaire (communications landscape and waste profile). These findings formed a flash-report to the City and form the basis of baseline measures.

The next stage was the key audience modeling. This is a process where the behavioural data, attitudinal data and demographics are brought together into a multi-variate analysis. The output was a group of clusters that form based on like- attributes, behaviours and values. The core organizing principle of the clustering was waste diversion tendencies and attitudes.

Next, we overlay the communications profile on the clusters in order to form our final target audiences.

The last stage of this process was to look at the group of respondents who indicated they were interested in a follow-up exercise and cross-cut that group by the formed target audiences in order to build a recruitment list for the next element of research.

Target Audience Strategic Message Testing

Design

The bilingual online message testing exercise saw the target audiences working through a series of message and narrative variants that were designed specifically to test persuasion and motivation to change behaviours by queueing social norms.

The following elements were woven into the testing: • Emotion (sympathy, anger, shame, etc.) • Credibility (authority, trust, etc.) • Appeals to logic • Messager/actor • Social norms

The testing also contained a knowledge quiz (allocating waste items to bins) and the appeal of types of campaigns. Study Methodology Target Audience Strategic Message Testing

Design

The bilingual online message testing exercise saw the target audiences working through a series of message and narrative variants that were designed specifically to test persuasion and motivation to change behaviours by queueing social norms.

The following elements were woven into the testing: • Emotion (sympathy, anger, shame, etc.) • Credibility (authority, trust, etc.) • Appeals to logic • Messenger/actor • Social norms

The testing also contained a knowledge quiz (allocating waste items to bins) and the appeal of types of campaigns.

The online mode was optimal for this type of exercise (as opposed to telephone) because it allowed the design to test images and use interactive allocation exercises.

Sample

The sub-sample of Phase 1 respondents who expressed interest in a follow-up online exercise, formed the sample for the message testing element of the research. In total n=1,137 respondents from Phase 1 agreed to the follow-up (56%). Of that, n=634 clicked through on the email invitation and started the exercise (56% start-rate) and n=489 completed it (77% completion rate). Respondents were invited by a bilingual email (sent to the email address the respondent supplied during the survey). The email invitation contained a summary of the methodology (telephone survey dates, reminder that the respondent supplied their email address during the survey they participated in, etc.), an opt- out, the study sponsor, assurances of confidentiality, a brief description of the online exercise and a link to access the bilingual message testing session.

Analysis

The data from the message testing exercise was analyzed in an integrated way with the results from Phase 1 by merging the data of the two data-sets by a unique PIN. Study Methodology Integrated Analysis and Reporting:

The data from the two phases of this study were analysed together and are presented in this integrated report. This report contains an introduction of the objectives of the research, and outlines the key findings of the study aligned to the objectives.

This report then outlines a detailed analysis of the demographics of the responding sample, City communications channel use and satisfaction, baseline attitudes about waste diversion, waste diversion awareness, knowledge and behaviours (with a deep-dive on the green bin), waste diversion communications channel use and satisfaction, audience segmentation, emotional queues and narrative testing, motivating key messages and finally a campaign playbook. Appendix 1: Response Rate for Phase I Phase 1 – Response Rate

Data Collection: In order to achieve research objectives, a telephone survey was conducted between the dates of December 5-21, 2018 among 2,032 Canadians aged 18 or older.

Target Respondents: Respondents in the survey were Canadians, 18 years of age and older. Quotas were set for age, gender, and region in order to minimize the need for data weighting. Respondents were screened at the beginning of the survey to ensure we were reaching the desired quotas.

Sampling methodology: Sample was drawn randomly using RDD (Random Digit Dialing) and included cell phone only sample to ensure appropriate demographic distribution of respondents. This yielded a final distribution of 85% landline and 15% cell phone only. Sample generation, RDD, and call administration were automated using ASDE and VOXCO software. ASDE Survey Sampler is a geographically stratified, general, phone population, random sampling by RDD methodology. Stratification is based on each geographical level where sample is requested. Within each geography, area codes and prefix combinations are assigned, based on their weight to one or more geography, therefore providing inclusion and avoiding any bias of exclusion that could result from using a plurality decision rule. Calls were made during different parts of the day, and callbacks that were scheduled were honoured. The response rate is calculated using the following formula: (Completed interviews + Out of Sample) / (Total sample - Invalid sample) Phase 1 – Response Rate Phase 1 – Response Rate

Survey Pre-tests: There were 4 pre-tests conducted. The first pre-test consisted of 7 interviews, the second consisted of 10 interviews, the third consisted of 11 interviews and the final pre-test consisted of 25 interviews. All pre-test interviews were conducted in English. These were recorded to ensure the suitability of the introduction, length of the interview, and skip logic functioned correctly throughout the groups.

Quality Control: All interviewers were hired by Leger, the research partner who conducted data collection, and receive customized training with respect to interview techniques, and in-depth training on call centre CATI software. Interviewers also received additional training with respect to this specific study before proceeding to field. Interviewers always work under direct supervision. Senior project managers monitored interviews throughout the first two days of field to ensure flow, clarity, consistency, and comprehension of the survey. Phone interviews were monitored throughout the data collection period, with a minimum of 10% of each interviewer’s interviews being monitored. Project managers monitored the progress of data collection, including call record dispositions such as completed interviews, response rates and refusal rates, as well as metrics such as average questionnaire length.

Analysis of Findings: Data analysis and cross-tabulations were conducted using SPSS and Q Research Software.

Statistical Reliability: This probability sample yielded a margin of error of +/-2.2%, 19 times out of 20.

Weighting: Weighting was applied proportionally based on age, gender across the region. Appendix 2: Audience Model Source Variables Segmentation Variables

• Variables used in the creation of Segments/Clusters:

• Using a scale from 1-not at all satisfied to 7-very satisfied, how would you rate your overall level of satisfaction with the information you obtain about the City of Ottawa programs and services in general? • Overall, how much knowledge would you say you have about recycling and green bin in the City of Ottawa? Please use a 7-point scale where 1 means not at all knowledgeable and 7 means very knowledgeable. • Level of Glass, Plastic, Metal recycling (Blue/grey bin composite) • Level of paper/cardboard recycling (Black/Yellow bin composite) • Level of Green bin use • Combined Q33 Values (Curbside + Multi-Res) - Satisfaction with the information you obtain about the City of Ottawa’s blue/grey, black/yellow and green bin Waste Diversion Programs? • (Agree/Disagree) How would you rate - The City's recycling and green bin collection service is very reliable. • (Agree/Disagree) How would you rate - I don’t think recycling and green bin programs do much to help the environment.

• (Agree/Disagree) How would you rate - I hate using the green bin. • (Agree/Disagree) How would you rate - Single-use plastic items, such as plastic shopping bags, straws, coffee pods, coffee cup lids and water bottles should be banned. • (Agree/Disagree) How would you rate - Ottawa should strive to be a “zero-waste” city. • (Agree/Disagree) How would you rate - There should be recycling and green bins alongside all garbage cans throughout all City facilities Phase I Questionnaire

Phase II Methodology Phase II – Methodology

Online survey Total invited n= 1,137 Total started n=684 Total completed n=489

Conducted December 21 – January 16, 2018 Phase II Questionnaire

Data Tables Phase I

Do you set out your w aste (garbage), recycling and/or green bin at the curb, or do you live in a multi-residential building and bring your garbage and/or recycling to a centralized location? by BANNER

Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Curbside 66% 59% 66% 70% 67% 67% 61% 70% 33% 83% 100% 0% Multi-res 34% 41% 34% 30% 33% 33% 39% 30% 67% 17% 0% 100% Column n 2100 329 712 521 507 1739 198 154 717 1346 1258 842

Do you set out your w aste (garbage), recycling and/or green bin at the curb, or do you live in a multi-residential building and bring your garbage and/or recycling to a centralized location? by BANNER2

Gender Age group

Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+

Curbside 66% 68% 65% 73% 63% 75% 78% 68% 44%

Multi-res 34% 32% 35% 27% 37% 25% 22% 32% 56%

Column n 2100 1027 1073 132 247 329 360 400 632 Using a scale from 1-not at all satisfied to 7-very satisfied, how would you rate your overall level of satisfaction with the information you obtain about the City of Ottaw a programs and services in general? by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res High Satisfaction (5-7) 72% 64% 71% 78% 73% 72% 78% 64% 71% 72% 73% 68% Low Satisfaction (1-3) 10% 11% 10% 8% 9% 9% 5% 17% 9% 10% 10% 9% 7 - Very satisfied 19% 19% 22% 16% 17% 18% 21% 20% 24% 16% 18% 21% 6 22% 13% 20% 31% 23% 22% 28% 20% 19% 25% 25% 18% 5 30% 32% 28% 31% 33% 32% 28% 23% 28% 32% 31% 29% 4 14% 17% 14% 10% 14% 14% 12% 11% 14% 13% 13% 15% 3 6% 6% 5% 5% 6% 6% 2% 9% 5% 6% 6% 5% 2 2% 2% 3% 2% 2% 2% 1% 8% 2% 3% 3% 2% 1 - Not at all satisfied 2% 3% 2% 1% 1% 2% 2% 1% 2% 2% 1% 2% don’t know 5% 8% 5% 3% 4% 5% 4% 8% 7% 4% 4% 7% Column n 2100 329 712 521 507 1739 198 154 717 1346 1258 842

Using a scale from 1-not at all satisfied to 7-very satisfied, how would you rate your overall level of satisfaction with the information you obtain about the City of Ottaw a programs and services in general? by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+

High Satisfaction (5-7) 72% 69% 75% 72% 71% 74% 76% 72% 66%

Low Satisfaction (1-3) 10% 11% 9% 10% 12% 8% 8% 8% 12% 7 - Very satisfied 19% 15% 22% 17% 20% 21% 18% 17% 18% 6 22% 24% 21% 22% 21% 21% 28% 23% 20% 5 30% 29% 32% 34% 30% 31% 30% 32% 27% 4 14% 15% 12% 14% 13% 13% 14% 15% 13% 3 6% 6% 5% 5% 6% 6% 5% 5% 6% 2 2% 2% 3% 2% 5% 2% 2% 1% 3% 1 - Not at all satisfied 2% 2% 1% 3% 1% 1% 1% 1% 3% don’t know 5% 6% 4% 4% 4% 5% 3% 5% 9% Column n 2100 1027 1073 132 247 329 360 400 632 Overall, how much know ledge w ould you say you have about recycling and green bin in the City of Ottaw a? Please use a 7-point scale w here 1 means not at all know ledgeable and 7 means very know ledgeable. by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Highly know ledgeable (5-7) 77% 68% 79% 79% 78% 76% 80% 77% 66% 82% 82% 67% Not know ledgeable (1-3) 12% 16% 10% 12% 10% 12% 8% 16% 18% 8% 8% 19% 7 - Very know ledgeable 23% 29% 24% 20% 18% 22% 24% 24% 23% 23% 23% 22% 6 28% 18% 28% 31% 34% 28% 30% 25% 19% 33% 32% 21% 5 26% 21% 27% 28% 26% 25% 25% 29% 24% 27% 27% 24% 4 11% 14% 11% 9% 12% 12% 12% 6% 15% 9% 10% 14% 3 6% 8% 5% 7% 5% 6% 5% 8% 9% 4% 4% 9% 2 3% 6% 2% 4% 3% 3% 1% 4% 5% 2% 2% 5% 1 - Not at all know ledgeable 2% 2% 3% 1% 2% 2% 2% 5% 4% 1% 1% 4% don’t know 1% 2% 1% 0% 0% 1% 0% 1% 1% 1% 1% 1% Column n 2100 329 712 521 507 1739 198 154 717 1346 1258 842

Overall, how much know ledge w ould you say you have about recycling and green bin in the City of Ottaw a? Please use a 7-point scale w here 1 means not at all know ledgeable and 7 means very know ledgeable. by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Highly know ledgeable (5-7) 77% 74% 79% 52% 69% 81% 86% 82% 81% Not know ledgeable (1-3) 12% 13% 10% 25% 18% 6% 6% 9% 9% 7 - Very know ledgeable 23% 21% 24% 11% 19% 21% 22% 27% 31% 6 28% 27% 29% 20% 20% 33% 35% 32% 27% 5 26% 26% 25% 21% 30% 28% 28% 23% 23% 4 11% 12% 10% 23% 12% 12% 8% 8% 8% 3 6% 7% 5% 13% 9% 4% 3% 5% 4% 2 3% 3% 3% 9% 6% 1% 1% 2% 3% 1 - Not at all know ledgeable 2% 2% 2% 3% 3% 1% 2% 3% 2% don’t know 1% 1% 1% 1% 1% 0% 0% 1% 2% Column n 2100 1027 1073 132 247 329 360 400 632 Do you recycle blue bin items such as plastics, cans or glass? [CURBSIDE] by BANNER

Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Yes 98% 97% 97% 99% 99% 98% 100% 95% 96% 98% 98% No 2% 3% 3% 1% 1% 2% 0% 5% 3% 2% 2% Don’t know 0% 0% 0% 0% 0% 0% 0% 0% 1% 0% 0% Column n 1258 172 423 328 316 1044 105 102 195 1037 1258 0

Do you recycle blue bin items such as plastics, cans or glass? [CURBSIDE] by BANNER2

Gender Age group

Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+

Yes 98% 99% 97% 95% 97% 98% 100% 100% 98%

No 2% 1% 2% 5% 3% 2% 0% 0% 2%

Don’t know 0% 0% 0% 0% 1% 0% 0% 0% 0%

Column n 1258 653 605 96 152 240 271 257 242 Do you recycle black bin items such as paper and cardboard? [CURBSIDE] by BANNER

Where you set out Education Language Rent/Ow n home? your w aste?

Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res

Yes 97% 94% 96% 98% 98% 97% 99% 96% 96% 97% 97%

No 3% 6% 4% 1% 2% 3% 1% 4% 4% 3% 3%

Don’t know 0% 0% 0% 0% 0% 0% 0% 0% 1% 0% 0%

Column n 1258 172 423 328 316 1044 105 102 195 1037 1258 0

Do you recycle black bin items such as paper and cardboard? [CURBSIDE] by BANNER2

Gender Age group

Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+

Yes 97% 97% 97% 93% 97% 98% 97% 97% 98%

No 3% 3% 3% 7% 2% 2% 3% 3% 2%

Don’t know 0% 0% 0% 0% 1% 0% 0% 0% 0%

Column n 1258 653 605 96 152 240 271 257 242 Do you use your green bin for composting kitchen or yard w aste? [CURBSIDE] by BANNER

Where you set out Education Language Rent/Ow n home? your w aste?

Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res

Yes 77% 69% 74% 82% 83% 78% 80% 74% 66% 80% 77%

No 22% 31% 26% 17% 17% 22% 19% 26% 33% 20% 22%

Don’t know 0% 0% 0% 1% 0% 0% 2% 0% 1% 0% 0%

Column n 1258 172 423 328 316 1044 105 102 195 1037 1258 0

Do you use your green bin for composting kitchen or yard w aste? [CURBSIDE] by BANNER2

Gender Age group

Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+

Yes 77% 77% 78% 69% 79% 83% 77% 75% 79%

No 22% 23% 21% 31% 20% 17% 23% 24% 20%

Don’t know 0% 0% 0% 0% 1% 0% 0% 1% 1%

Column n 1258 653 605 96 152 240 271 257 242 Please tell me if you have in your building... Grey bin for recycling plastic, cans and glass? [MULTI-RES] by BANNER

Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Yes 75% 69% 74% 79% 78% 76% 75% 58% 74% 76% 75% No 21% 24% 23% 16% 19% 20% 20% 36% 22% 20% 21% Don’t know 4% 7% 3% 4% 2% 4% 5% 6% 4% 4% 4% Column n 842 157 289 193 191 695 93 52 522 309 0 842

Please tell me if you have in your building... Grey bin for recycling plastic, cans and glass? [MULTI-RES] by BANNER2

Gender Age group

Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+

Yes 75% 75% 74% 63% 73% 72% 78% 76% 78%

No 21% 19% 23% 29% 20% 26% 21% 20% 18%

Don’t know 4% 6% 3% 8% 7% 2% 1% 4% 4%

Column n 842 374 468 36 95 89 89 143 390 Please tell me if you have in your building... Yellow bin for recycling paper and cardboard? [MULTI-RES] by BANNER

Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Yes 78% 75% 78% 80% 80% 79% 78% 68% 77% 79% 78% No 19% 21% 19% 16% 17% 18% 19% 27% 20% 16% 19% Don’t know 4% 3% 4% 4% 3% 4% 3% 5% 3% 5% 4% Column n 842 157 289 193 191 695 93 52 522 309 0 842

Please tell me if you have in your building... Yellow bin for recycling paper and cardboard? [MULTI-RES] by BANNER2

Gender Age group

Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+

Yes 78% 76% 79% 73% 70% 72% 86% 79% 82%

No 19% 18% 19% 23% 21% 26% 13% 19% 15%

Don’t know 4% 6% 2% 4% 9% 2% 1% 3% 3%

Column n 842 374 468 36 95 89 89 143 390 Please tell me if you have in your building... Green bin for composting kitchen and yard w aste? [MULTI- RES] by BANNER

Where you set out Education Language Rent/Ow n home? your w aste?

Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res

Yes 31% 34% 30% 26% 35% 31% 30% 41% 29% 35% 31%

No 64% 58% 65% 71% 61% 65% 59% 53% 65% 61% 64%

Don’t know 5% 8% 5% 3% 4% 4% 11% 7% 5% 4% 5%

Column n 842 157 289 193 191 695 93 52 522 309 0 842

Please tell me if you have in your building... Green bin for composting kitchen and yard w aste? [MULTI-RES] by BANNER2

Gender Age group

Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+

Yes 31% 32% 30% 39% 36% 35% 32% 31% 25%

No 64% 61% 65% 54% 56% 64% 66% 66% 69%

Don’t know 5% 7% 4% 7% 8% 1% 3% 3% 6%

Column n 842 374 468 36 95 89 89 143 390 Would you use Grey bin service if you had access to it now ? [MULTI- RES] by BANNER

Where you set out Education Language Rent/Ow n home? your w aste?

Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res

Yes 76% 86% 77% 66% 80% 74% 95% 81% 77% 77% 76%

No 16% 8% 17% 23% 18% 18% 5% 19% 17% 15% 16%

Don’t know 8% 6% 6% 11% 3% 8% 0% 0% 6% 8% 8%

Column n 195 39 75 37 40 156 17 20 125 65 0 195

Would you use Grey bin service if you had access to it now ? [MULTI-RES] by BANNER2 Gender Age group

Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+

Yes 76% 75% 77% 84% 73% 77% 73% 79% 74%

No 16% 19% 14% 8% 18% 23% 27% 15% 12%

Don’t know 8% 5% 9% 8% 9% 0% 0% 6% 14% Column n 195 84 111 14 25 25 18 32 81 Would you use Yellow bin service if you had access to it now ? [MULTI-RES] by BANNER

Where you set out Education Language Rent/Ow n home? your w aste?

Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res

Yes 75% 69% 80% 76% 81% 74% 89% 81% 78% 73% 75%

No 14% 12% 12% 13% 16% 14% 6% 19% 14% 14% 14%

Don’t know 11% 18% 8% 11% 3% 11% 5% 0% 9% 13% 11%

Column n 172 33 63 35 35 138 15 17 111 56 0 172

Would you use Yellow bin service if you had access to it now ? [MULTI-RES] by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Yes 75% 73% 78% 78% 81% 72% 88% 81% 63% No 14% 21% 6% 11% 9% 28% 12% 9% 15% Don’t know 11% 6% 16% 11% 10% 0% 0% 10% 22% Column n 172 82 90 10 28 24 11 29 70 Would you use Green bin service if you had access to it now ? [MULTI-RES] by BANNER

Where you set out Education Language Rent/Ow n home? your w aste?

Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res

Yes 73% 68% 70% 81% 74% 72% 82% 72% 75% 69% 73%

No 22% 28% 23% 15% 24% 23% 15% 19% 20% 27% 22%

Don’t know 5% 4% 7% 4% 2% 4% 3% 10% 5% 4% 5%

Column n 585 104 207 139 128 490 61 32 370 206 0 585

Would you use Green bin service if you had access to it now ? [MULTI-RES] by BANNER2

Gender Age group

Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+

Yes 73% 69% 76% 79% 80% 72% 72% 62% 73%

No 22% 28% 17% 16% 17% 27% 22% 30% 21%

Don’t know 5% 3% 6% 5% 3% 1% 6% 7% 6%

Column n 585 256 329 21 59 58 61 96 290 Where you set Education Language Rent/Ow n home? out your w aste? HS or Column % Total less Coll. BachelorGrad. English French Other Rent Ow n CurbsideMulti-res Would not be convenient 28% 37% 28% 15% 53% 31% 100% 0% 35% 19% 28% Don’t know how to recycle/what goes into the bin 23% 7% 6% 39% 32% 23% 100% 0% 30% 10% 23% There’s no space in my unit 15% 15% 15% 9% 33% 14% 0% 35% 11% 25% 15% ***I don't have a grey bin / No access to grey bin 11% 32% 0% 18% 7% 13% 0% 0% 4% 28% 11% Other (ENTER RESPONSE) 7% 9% 4% 0% 25% 8% 0% 0% 10% 0% 7% Don’t have time 6% 7% 3% 16% 0% 7% 0% 0% 6% 3% 6% ***I put everything in blue bin 10% 0% 27% 4% 0% 12% 0% 0% 13% 7% 10% Too messy/smelly/gross 5% 7% 4% 9% 0% 2% 0% 35% 4% 8% 5% Don’t w ant to attract or deal w ith bugs/vermin/other animals 4% 0% 13% 0% 0% 5% 0% 0% 7% 0% 4% Do my ow n composting 1% 0% 3% 0% 0% 1% 0% 0% 0% 4% 1% Don’t believe in recycling 1% 7% 0% 0% 0% 1% 0% 0% 0% 3% 1% Don't know / No answ er 14% 0% 22% 8% 0% 4% 0% 65% 10% 10% 14% Column n 50 7 20 12 8 43 1 4 30 18 0 50

Please tell me w hy you wouldn´t or might not use ( ... ) if you had access to it in your building? - GREY BIN [MULTI-RES] by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Would not be convenient 28% 23% 33% 49% 10% 50% 15% 29% 31% Don’t know how to recycle/what goes into the bin 23% 30% 16% 0% 46% 30% 29% 15% 10% There’s no space in my unit 15% 4% 24% 0% 11% 0% 0% 40% 23% ***I don't have a grey bin / No access to grey bin 11% 16% 6% 51% 11% 0% 0% 11% 7% Other (ENTER RESPONSE) 7% 14% 0% 0% 0% 30% 0% 10% 5% Don’t have time 6% 13% 0% 0% 10% 0% 0% 0% 13% ***I put everything in blue bin 10% 2% 17% 0% 0% 0% 56% 11% 7% Too messy/smelly/gross 5% 0% 9% 0% 11% 0% 0% 0% 8% Don’t w ant to attract or deal w ith bugs/vermin/other animals 4% 2% 6% 0% 0% 0% 0% 0% 14% Do my ow n composting 1% 2% 0% 0% 0% 0% 0% 0% 3% Don’t believe in recycling 1% 2% 0% 0% 0% 0% 0% 0% 3% Don't know / No answ er 14% 14% 15% 0% 22% 50% 0% 0% 10% Column n 50 23 27 2 7 4 5 7 25 Please tell me w hy you wouldn´t or might not use ( ... ) if you had access to it in your building? - YELLOW BIN [MULTI-RES] by BANNER Where you set Education Language Rent/Ow n home? out your w aste? HS or Column % Total less Coll. BachelorGrad. English French Other Rent Ow n CurbsideMulti-res Would not be convenient 23% 27% 18% 0% 63% 27% 0% 0% 31% 12% 23% Don’t know how to recycle/what goes into the bin 19% 8% 8% 44% 36% 20% 54% 0% 20% 17% 19% There’s no space in my unit 15% 4% 13% 11% 28% 18% 0% 0% 19% 10% 15% ***I don't have a yellow bin / No access to yellow bin 13% 24% 6% 11% 15% 16% 0% 0% 5% 29% 13% ***I put everything in the blue bin 8% 17% 6% 6% 0% 9% 0% 0% 7% 10% 8% Don’t have time 7% 4% 6% 23% 0% 8% 0% 15% 9% 5% 7% Other (ENTER RESPONSE) 4% 12% 4% 0% 0% 3% 46% 0% 5% 3% 4% Don’t w ant to attract or deal w ith bugs/vermin/other animals 3% 0% 6% 0% 8% 3% 0% 0% 3% 3% 3% Too messy/smelly/gross 1% 4% 0% 0% 0% 0% 0% 15% 2% 0% 1% Do my ow n composting 1% 4% 0% 0% 0% 1% 0% 0% 2% 0% 1% Don’t believe in recycling 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% Don't know / No answ er 18% 9% 34% 6% 0% 7% 0% 85% 16% 10% 18% Column n 47 12 16 8 8 40 2 3 25 20 0 47

Please tell me w hy you wouldn´t or might not use ( ... ) if you had access to it in your building? - YELLOW BIN [MULTI-RES] by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Would not be convenient 23% 20% 27% 49% 0% 45% 0% 40% 15% Don’t know how to recycle/what goes into the bin 19% 27% 8% 0% 46% 33% 0% 0% 12% There’s no space in my unit 15% 15% 15% 0% 0% 26% 100% 19% 12% ***I don't have a yellow bin / No access to yellow bin 13% 17% 7% 51% 0% 0% 0% 13% 15% ***I put everything in the blue bin 8% 0% 16% 0% 0% 0% 0% 36% 9% Don’t have time 7% 8% 6% 0% 13% 0% 0% 0% 12% Other (ENTER RESPONSE) 4% 4% 5% 0% 0% 0% 0% 0% 11% Don’t w ant to attract or deal w ith bugs/vermin/other animals 3% 3% 3% 0% 0% 0% 0% 13% 3% Too messy/smelly/gross 1% 0% 3% 0% 0% 0% 0% 0% 3% Do my ow n composting 1% 0% 2% 0% 0% 0% 0% 0% 3% Don’t believe in recycling 0% 0% 0% 0% 0% 0% 0% 0% 0% Don't know / No answ er 18% 20% 17% 0% 41% 42% 0% 0% 9% Column n 47 23 24 2 5 5 1 6 28 Please tell me w hy you wouldn´t or might not use ( ... ) if you had access to it in your building? - GREEN BIN [MULTI-RES] by BANNER Where you set Education Language Rent/Ow n home? out your w aste? HS or Column % Total less Coll. BachelorGrad. English French Other Rent Ow n CurbsideMulti-res Would not be convenient 35% 30% 39% 24% 42% 37% 30% 11% 37% 33% 35% Too messy/smelly/gross 29% 26% 30% 39% 25% 29% 30% 35% 33% 24% 29% There’s no space in my unit 13% 14% 11% 7% 23% 11% 26% 26% 13% 14% 13% Don’t w ant to attract or deal w ith bugs/vermin/other animals 14% 10% 16% 11% 16% 15% 0% 11% 12% 16% 14% ***I don't have a green bin / No access to green bin 9% 9% 2% 8% 24% 11% 0% 0% 10% 8% 9% Don’t know how to recycle/what goes into the bin 8% 14% 2% 22% 2% 8% 7% 7% 11% 3% 8% ***I don't produce enough organic w aste 7% 11% 10% 0% 4% 4% 15% 38% 5% 9% 7% Don’t believe in recycling 6% 13% 6% 2% 0% 7% 0% 0% 5% 6% 6% Do my ow n composting 7% 5% 11% 8% 2% 8% 0% 0% 6% 9% 7% Don’t have time 4% 7% 4% 0% 2% 4% 0% 0% 3% 4% 4% Other (ENTER RESPONSE) 1% 1% 0% 0% 2% 1% 0% 0% 1% 1% 1% Don't know / No answ er 2% 0% 0% 2% 0% 0% 0% 5% 1% 1% 2% Column n 163 33 65 28 34 139 12 10 98 62 0 163

Please tell me w hy you wouldn´t or might not use ( ... ) if you had access to it in your building? - GREEN BIN [MULTI-RES] by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Would not be convenient 35% 31% 39% 43% 36% 56% 13% 35% 34% Too messy/smelly/gross 29% 23% 35% 0% 25% 16% 24% 37% 37% There’s no space in my unit 13% 12% 15% 0% 6% 16% 17% 17% 14% Don’t w ant to attract or deal w ith bugs/vermin/other animals 14% 6% 21% 0% 6% 9% 0% 27% 17% ***I don't have a green bin / No access to green bin 9% 12% 5% 24% 11% 19% 4% 7% 5% Don’t know how to recycle/what goes into the bin 8% 8% 8% 0% 21% 5% 0% 11% 7% ***I don't produce enough organic w aste 7% 11% 3% 0% 0% 22% 9% 12% 2% Don’t believe in recycling 6% 10% 1% 33% 0% 0% 6% 4% 5% Do my ow n composting 7% 5% 10% 0% 0% 0% 27% 0% 10% Don’t have time 4% 3% 4% 0% 6% 0% 4% 0% 7% Other (ENTER RESPONSE) 1% 1% 1% 0% 0% 0% 0% 0% 2% Don't know / No answ er 2% 1% 4% 0% 13% 0% 0% 0% 2% Column n 163 81 82 4 11 15 17 36 80 Which of the f ollowing best describes y our household´s lev el of blue bin recy cling? [CURBSIDE] by BANNER Where y ou set out Education Language Rent/Own home? y our waste? HS or Column % Total less Coll. Bachelor Grad. English French Other Rent Own Curbside Multi-res AT OR ABOUT 100% of the time (READ IF NECESSARY “You recy cle ev ery thing y ou can”) 80% 75% 81% 79% 84% 81% 79% 70% 69% 83% 80% At or around 75% of the time (READ IF NECESSARY “You recy cle most of the time”) 17% 21% 15% 19% 14% 17% 19% 17% 25% 15% 17% At or around 50% of the time (READ IF NECESSARY “You recy cle about half the time”) 2% 3% 4% 2% 1% 2% 1% 11% 6% 2% 2% Less than 50% of the time (READ IF NECESSARY “You recy cle once in a while”) 0% 1% 0% 0% 0% 0% 0% 3% 1% 0% 0% You nev er recy cle 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% Don’t know 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% Column n 1238 169 413 325 312 1028 105 98 189 1023 1238 0

Which of the f ollowing best describes y our household´s lev el of blue bin recy cling? [CURBSIDE] by BANNER2

Gender Age group

Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AT OR ABOUT 100% of the time (READ IF NECESSARY “You recy cle ev ery thing you can”) 80% 82% 78% 65% 74% 80% 80% 89% 93% At or around 75% of the time (READ IF NECESSARY “You recy cle most of the time”) 17% 15% 19% 24% 23% 17% 19% 10% 6% At or around 50% of the time (READ IF NECESSARY “You recy cle about half the time”) 2% 2% 3% 9% 2% 2% 0% 1% 1% Less than 50% of the time (READ IF NECESSARY “You recy cle once in a while”) 0% 0% 0% 2% 1% 0% 0% 0% 0%

You nev er recy cle 0% 0% 0% 0% 0% 0% 0% 0% 0%

Don’t know 0% 0% 0% 0% 0% 0% 0% 0% 0%

Column n 1238 644 594 92 147 235 270 256 238 Which of the follow ing best describes your household´s level of grey bin recycling? [MULTI-RES] by BANNER

Rent/Ow n Where you set Education Language home? out your w aste? HS or Bachel Curbsid Multi- Column % Total less Coll. or Grad. English French Other Rent Ow n e res AT OR ABOUT 100% of the time (READ IF NECESSARY “You recycle everything you can”) 70% 62% 63% 81% 77% 71% 72% 54% 64% 82% 70% At or around 75% of the time (READ IF NECESSARY “You recycle most of the time”) 20% 26% 27% 14% 10% 20% 14% 33% 24% 12% 20% At or around 50% of the time (READ IF NECESSARY “You recycle about half the time”) 6% 9% 5% 3% 7% 5% 11% 9% 7% 2% 6% Less than 50% of the time (READ IF NECESSARY “You recycle once in a w hile”) 2% 1% 2% 1% 4% 2% 0% 2% 2% 2% 2% You never recycle 1% 2% 1% 0% 1% 1% 2% 0% 1% 0% 1% Don’t know 1% 1% 2% 0% 2% 1% 1% 2% 1% 1% 1% Column n 647 118 214 156 151 539 76 32 397 244 0 647

Which of the follow ing best describes your household´s level of grey bin recycling? [MULTI- RES] by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AT OR ABOUT 100% of the time (READ IF NECESSARY “You recycle everything you can”) 70% 71% 70% 61% 60% 63% 75% 68% 79% At or around 75% of the time (READ IF NECESSARY “You recycle most of the time”) 20% 16% 23% 32% 22% 25% 19% 21% 13% At or around 50% of the time (READ IF NECESSARY “You recycle about half the time”) 6% 8% 4% 7% 11% 7% 5% 6% 2% Less than 50% of the time (READ IF NECESSARY “You recycle once in a w hile”) 2% 2% 2% 0% 5% 2% 0% 1% 3% You never recycle 1% 1% 1% 0% 2% 0% 0% 2% 1% Don’t know 1% 2% 1% 0% 0% 2% 1% 1% 2% Column n 647 290 357 22 70 64 71 111 309 Level of Glass, Plastic, Metal recycling (Blue/grey bin composite) by BANNER

Where you set out Education Language Rent/Ow n home? your w aste?

Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res High (~100%) 71% 62% 69% 75% 76% 72% 71% 56% 55% 79% 79% 55% Medium (~75%) 16% 20% 17% 17% 12% 16% 16% 17% 20% 14% 17% 15% Low /No (<75%) 13% 18% 15% 8% 11% 12% 13% 27% 24% 7% 4% 30%

Column n 2068 320 703 513 502 1714 195 151 696 1337 1257 811

Level of Glass, Plastic, Metal recycling (Blue/grey bin composite) by BANNER2

Gender Age group

Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+

High (~100%) 71% 74% 68% 57% 63% 71% 76% 78% 77%

Medium (~75%) 16% 14% 18% 23% 21% 17% 18% 12% 9%

Low /No (<75%) 13% 12% 14% 21% 16% 12% 6% 10% 15%

Column n 2068 1009 1059 128 241 327 359 396 617 Why don´t you use the BLUE BIN more? [CURBSIDE] by BANNER Where you set out Education Language Rent/Ow n home? your w aste? HS or Column % Total less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Forget/put things in garbage by mistake 26% 32% 22% 29% 22% 28% 19% 18% 30% 24% 26% Some in household don’t recycle much or at all 18% 7% 23% 21% 12% 18% 10% 20% 26% 16% 18% Not sure about all that can go into blue bin 16% 9% 13% 13% 30% 15% 5% 30% 9% 19% 16% ***Too lazy to recycle 12% 30% 9% 8% 7% 14% 20% 0% 7% 12% 12% Gets messy/smelly/gross 11% 3% 11% 12% 19% 12% 15% 0% 13% 11% 11% Run out of room in blue bin; blue bin fills up 10% 11% 11% 8% 11% 10% 9% 12% 12% 10% 10% ***Too inconvenient 9% 4% 7% 12% 12% 9% 8% 7% 5% 9% 9% ***I don't produce enough recycling material 5% 8% 3% 6% 2% 3% 4% 17% 6% 5% 5% ***Some materials aren't accepted in blue bin collection 3% 0% 4% 5% 2% 3% 0% 7% 3% 3% 3% Other (ENTER RESPONSE) 2% 0% 0% 3% 4% 1% 11% 0% 0% 3% 2% Broken bin 2% 3% 3% 0% 2% 2% 0% 4% 4% 1% 2% Bin gets lost/stolen sometimes 1% 0% 3% 0% 0% 1% 0% 0% 0% 1% 1% Don't know / No answ er 8% 9% 13% 4% 4% 7% 18% 2% 10% 7% 8% Column n 210 34 67 61 45 166 18 25 52 152 210 0 Why don´t you use the BLUE BIN more? [CURBSIDE] by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Forget/put things in garbage by mistake 26% 18% 31% 43% 20% 27% 18% 15% 18% Some in household don’t recycle much or at all 18% 14% 21% 12% 35% 8% 14% 22% 24% Not sure about all that can go into blue bin 16% 20% 13% 13% 10% 18% 17% 34% 8% ***Too lazy to recycle 12% 13% 12% 20% 16% 8% 10% 4% 0% Gets messy/smelly/gross 11% 12% 11% 3% 15% 13% 14% 10% 14% Run out of room in blue bin; blue bin fills up 10% 13% 7% 3% 10% 17% 11% 14% 8% ***Too inconvenient 9% 6% 11% 9% 8% 16% 3% 7% 14% ***I don't produce enough recycling material 5% 9% 2% 8% 0% 2% 3% 10% 15% ***Some materials aren't accepted in blue bin collection 3% 5% 2% 0% 3% 7% 3% 5% 0% Other (ENTER RESPONSE) 2% 1% 3% 0% 0% 2% 5% 0% 8% Broken bin 2% 2% 2% 0% 3% 5% 2% 0% 0% Bin gets lost/stolen sometimes 1% 1% 1% 0% 0% 5% 0% 0% 0% Don't know / No answ er 8% 9% 6% 7% 5% 3% 16% 8% 0% Column n 210 103 107 32 37 43 53 28 17 Why don´t you use the GREY BIN more? [MULTI- RES] by BANNER Where you set out Education Language Rent/Ow n home? your w aste? HS or Column % Total less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res ***Too inconvenient 26% 32% 26% 15% 26% 30% 12% 0% 28% 18% 26% Forget/put things in garbage by mistake 21% 33% 20% 19% 12% 23% 27% 5% 23% 15% 21% Not sure about all that can go into grey bin 17% 13% 18% 14% 24% 16% 25% 13% 19% 11% 17% Gets messy/smelly/gross 12% 6% 12% 14% 18% 11% 14% 16% 13% 5% 12% Don't know / No answ er 9% 10% 9% 11% 5% 9% 6% 14% 8% 15% 9% ***I don't have access to grey bin 7% 0% 7% 18% 8% 7% 3% 16% 7% 5% 7% ***Too lazy to use grey bin 8% 8% 11% 5% 2% 7% 0% 24% 5% 18% 8% ***I don't produce enough w aste for grey bin 5% 4% 5% 8% 6% 5% 0% 10% 6% 2% 5% Some in household don’t recycle much or at all 4% 8% 3% 0% 6% 3% 13% 5% 4% 4% 4% Run out of room in grey bin; grey bin fills up 5% 8% 4% 8% 0% 4% 12% 0% 5% 2% 5% Other (ENTER RESPONSE) 3% 3% 2% 0% 7% 3% 0% 6% 2% 6% 3% Broken bin 1% 0% 1% 0% 0% 1% 0% 0% 1% 2% 1% Bin gets lost/stolen sometimes 2% 0% 4% 0% 0% 0% 16% 0% 0% 8% 2% Column n 162 36 68 29 26 131 18 13 122 39 0 162

Why don´t you use the GREY BIN more? [MULTI-RES] by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ ***Too inconvenient 26% 40% 15% 25% 44% 17% 14% 27% 17% Forget/put things in garbage by mistake 21% 24% 19% 59% 15% 24% 13% 19% 13% Not sure about all that can go into grey bin 17% 15% 19% 17% 20% 17% 21% 17% 12% Gets messy/smelly/gross 12% 7% 15% 8% 11% 20% 18% 11% 7% Don't know / No answ er 9% 10% 8% 0% 3% 6% 16% 5% 23% ***I don't have access to grey bin 7% 4% 10% 8% 0% 12% 14% 5% 10% ***Too lazy to use grey bin 8% 3% 11% 8% 7% 18% 0% 2% 9% ***I don't produce enough w aste for grey bin 5% 3% 7% 0% 7% 0% 5% 5% 10% Some in household don’t recycle much or at all 4% 6% 3% 0% 0% 4% 12% 9% 4% Run out of room in grey bin; grey bin fills up 5% 6% 4% 10% 3% 10% 0% 7% 0% Other (ENTER RESPONSE) 3% 4% 2% 0% 6% 0% 0% 3% 4% Broken bin 1% 0% 1% 0% 0% 0% 0% 0% 3% Bin gets lost/stolen sometimes 2% 4% 0% 0% 0% 0% 0% 10% 0% Column n 162 70 92 9 27 20 17 33 56 Why don´t you use the recycling program for recycling things like plastics, glass and cans? [CURBSIDE] by BANNER Where you set out Education Language Rent/Ow n home? your w aste? HS or Column % Total less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Don’t have a bin 19% 0% 30% 27% 0% 25% 0% 18% 20% 19% Not sure about all that can go into blue bin 18% 47% 13% 0% 13% 8% 51% 20% 17% 18% No room for bin 18% 16% 32% 0% 0% 24% 0% 16% 19% 18% Other (ENTER RESPONSE) 16% 37% 0% 0% 60% 10% 34% 27% 11% 16% Messy/smelly/gross 12% 0% 27% 0% 0% 16% 0% 16% 11% 12% ***I don't produce enough w aste 12% 0% 9% 43% 0% 16% 0% 0% 18% 12% Don’t have the right coloured bin 9% 0% 8% 27% 0% 12% 0% 18% 5% 9% Not convenient/too much trouble 8% 0% 11% 0% 28% 7% 15% 16% 5% 8% Don’t believe in recycling 7% 0% 16% 0% 0% 9% 0% 0% 10% 7% Use the bin for other purpose (e.g., storage container) 6% 0% 0% 30% 0% 8% 0% 19% 0% 6% Broken bin 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% Column n 21 3 10 4 4 17 0 4 6 15 21 0

Why don´t you use the recycling program for recycling things like plastics, glass and cans? [CURBSIDE] by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Don’t have a bin 19% 0% 29% 42% 19% 0% 0% 0% 0% Not sure about all that can go into blue bin 18% 12% 22% 33% 0% 29% 0% 0% 15% No room for bin 18% 15% 20% 0% 60% 0% 0% 0% 15% Other (ENTER RESPONSE) 16% 22% 12% 25% 0% 15% 100% 0% 0% Messy/smelly/gross 12% 12% 13% 0% 18% 0% 0% 100% 34% ***I don't produce enough w aste 12% 25% 6% 0% 0% 40% 0% 100% 0% Don’t have the right coloured bin 9% 0% 14% 0% 19% 0% 0% 0% 35% Not convenient/too much trouble 8% 10% 8% 0% 18% 16% 0% 0% 0% Don’t believe in recycling 7% 0% 11% 0% 0% 0% 0% 0% 69% Use the bin for other purpose (e.g., storage container) 6% 17% 0% 0% 21% 0% 0% 0% 0% Broken bin 0% 0% 0% 0% 0% 0% 0% 0% 0% Column n 21 10 11 4 5 6 1 1 4 Why don´t you use the recycling program for recycling things like plastics, glass and cans? [MULTI-RES] by BANNER Where you set out Education Language Rent/Ow n home? your w aste? HS or Column % Total less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Not convenient/too much trouble 54% 62% 59% 35% 67% 0% 64% 0% 54% No room to organize recycling in my unit 36% 0% 76% 0% 20% 100% 42% 0% 36% Other (ENTER RESPONSE) 27% 38% 0% 65% 33% 0% 13% 100% 27% Not sure w here the grey bin is located 19% 0% 41% 0% 0% 100% 23% 0% 19% Don’t have a bin 19% 0% 41% 0% 0% 100% 23% 0% 19% Don’t have the right coloured bin 0% 0% 0% 0% 0% 0% 0% 0% 0% Not sure about all that can go into grey bin 0% 0% 0% 0% 0% 0% 0% 0% 0% Don’t believe in recycling 0% 0% 0% 0% 0% 0% 0% 0% 0% No room for bin 0% 0% 0% 0% 0% 0% 0% 0% 0% Messy/smelly/gross 0% 0% 0% 0% 0% 0% 0% 0% 0% Broken bin 0% 0% 0% 0% 0% 0% 0% 0% 0% Use the bin/bag for other purpose 0% 0% 0% 0% 0% 0% 0% 0% 0% Grey bin alw ays full or overflowing 0% 0% 0% 0% 0% 0% 0% 0% 0% Column n 7 2 3 0 2 6 1 0 6 1 0 7 Why don´t you use the recycling program for recycling things like plastics, glass and cans? [MULTI-RES] by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Not convenient/too much trouble 54% 58% 46% 48% 71% 35% No room to organize recycling in my unit 36% 0% 100% 52% 42% 0% Other (ENTER RESPONSE) 27% 42% 0% 0% 29% 65% Not sure where the grey bin is located 19% 0% 54% 52% 0% 0% Don’t have a bin 19% 0% 54% 52% 0% 0% Don’t have the right coloured bin 0% 0% 0% 0% 0% 0% Not sure about all that can go into grey bin 0% 0% 0% 0% 0% 0% Don’t believe in recycling 0% 0% 0% 0% 0% 0% No room for bin 0% 0% 0% 0% 0% 0% Messy/smelly/gross 0% 0% 0% 0% 0% 0% Broken bin 0% 0% 0% 0% 0% 0% Use the bin/bag for other purpose 0% 0% 0% 0% 0% 0% Grey bin always full or overflowing 0% 0% 0% 0% 0% 0% Column n 7 5 2 0 2 0 0 3 2 Which of the follow ing best describes your household´s level of black bin recycling? [CURBSIDE] by BANNER Rent/Ow n Where you set Education Language home? out your w aste? HS or Bachel Curbsid Multi- Column % Total less Coll. or Grad. English French Other Rent Ow n e res AT OR ABOUT 100% of the time (READ IF NECESSARY “You recycle everything you can”) 82% 74% 82% 85% 85% 84% 75% 75% 79% 84% 82% At or around 75% of the time (READ IF NECESSARY “You recycle most of the time”) 16% 25% 15% 13% 14% 15% 22% 19% 19% 15% 16% At or around 50% of the time (READ IF NECESSARY “You recycle about half the time”) 1% 1% 2% 0% 0% 1% 2% 1% 3% 1% 1% Less than 50% of the time (READ IF NECESSARY “You recycle once in a w hile”) 0% 0% 0% 0% 0% 0% 1% 3% 0% 1% 0% You never recycle 0% 0% 0% 1% 0% 0% 0% 2% 0% 0% 0% Don’t know 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% Column n 1224 163 409 324 309 1016 103 98 187 1012 1224 0

Which of the follow ing best describes your household´s level of black bin recycling? [CURBSIDE] by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AT OR ABOUT 100% of the time (READ IF NECESSARY “You recycle everything you can”) 82% 83% 82% 71% 73% 83% 85% 86% 96% At or around 75% of the time (READ IF NECESSARY “You recycle most of the time”) 16% 15% 17% 26% 27% 16% 13% 12% 4% At or around 50% of the time (READ IF NECESSARY “You recycle about half the time”) 1% 1% 1% 2% 0% 0% 1% 2% 0% Less than 50% of the time (READ IF NECESSARY “You recycle once in a w hile”) 0% 0% 1% 0% 1% 0% 1% 0% 0% You never recycle 0% 0% 0% 1% 0% 0% 0% 0% 0% Don’t know 0% 0% 0% 0% 0% 0% 0% 0% 0% Column n 1224 635 589 89 147 236 266 251 235 Which of the follow ing best describes your household´s level of yellow bin recycling? [MULTI-RES] by BANNER Rent/Ow n Where you set Education Language home? out your w aste? HS or Bachel Curbsid Multi- Column % Total less Coll. or Grad. English French Other Rent Ow n e res AT OR ABOUT 100% of the time (READ IF NECESSARY “You recycle everything you can”) 74% 66% 72% 80% 80% 75% 79% 58% 69% 84% 74% At or around 75% of the time (READ IF NECESSARY “You recycle most of the time”) 17% 22% 19% 15% 13% 17% 9% 29% 21% 9% 17% At or around 50% of the time (READ IF NECESSARY “You recycle about half the time”) 3% 3% 5% 2% 3% 3% 4% 5% 3% 4% 3% Less than 50% of the time (READ IF NECESSARY “You recycle once in a w hile”) 3% 7% 1% 2% 2% 2% 6% 3% 4% 1% 3% You never recycle 1% 1% 1% 0% 1% 1% 0% 0% 1% 1% 1% Don’t know 2% 2% 2% 1% 1% 1% 2% 5% 2% 1% 2% Column n 670 124 226 158 156 557 78 35 411 253 0 670

Which of the follow ing best describes your household´s level of yellow bin recycling? [MULTI-RES] by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AT OR ABOUT 100% of the time (READ IF NECESSARY “You recycle everything you can”) 74% 73% 76% 77% 63% 69% 66% 75% 84% At or around 75% of the time (READ IF NECESSARY “You recycle most of the time”) 17% 16% 18% 17% 27% 22% 28% 13% 8% At or around 50% of the time (READ IF NECESSARY “You recycle about half the time”) 3% 5% 2% 0% 7% 0% 3% 5% 3% Less than 50% of the time (READ IF NECESSARY “You recycle once in a w hile”) 3% 4% 2% 6% 2% 7% 0% 2% 2% You never recycle 1% 1% 0% 0% 0% 0% 0% 2% 1% Don’t know 2% 1% 2% 0% 1% 2% 3% 2% 2% Column n 670 292 378 26 67 65 78 114 320 Level of paper/cardboard recycling (Black/Yellow bin composite) by BANNER

Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res High (~100%) 73% 62% 72% 79% 78% 75% 70% 63% 62% 80% 80% 60% Medium (~75%) 15% 21% 15% 13% 13% 14% 16% 19% 17% 13% 15% 14% Low /No (<75%) 12% 17% 13% 8% 9% 11% 14% 17% 21% 7% 5% 26% Column n 2073 325 703 514 502 1717 196 152 701 1336 1257 816

Level of paper/cardboard recycling (Black/Yellow bin composite) by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ High (~100%) 73% 74% 73% 64% 63% 74% 77% 76% 81%

Medium (~75%) 15% 14% 16% 21% 24% 16% 15% 11% 5% Low /No (<75%) 12% 12% 12% 14% 13% 10% 8% 12% 14% Column n 2073 1009 1064 130 239 328 359 397 620 Which of the follow ing best describes your household´s level of green bin usage? by BANNER Rent/Ow n Where you set Education Language home? out your w aste? HS or Bachel Curbsid Multi- Column % Total less Coll. or Grad. English French Other Rent Ow n e res AT OR ABOUT 100% of the time (READ IF NECESSARY “You recycle everything you can”) 64% 54% 60% 64% 74% 64% 60% 68% 51% 67% 68% 45% At or around 75% of the time (READ IF NECESSARY “You recycle most of the time”) 18% 19% 21% 19% 12% 16% 30% 18% 17% 18% 18% 16% At or around 50% of the time (READ IF NECESSARY “You recycle about half the time”) 9% 10% 10% 11% 5% 10% 3% 4% 13% 7% 9% 9% Less than 50% of the time (READ IF NECESSARY “You recycle once in a w hile”) 5% 6% 6% 4% 4% 6% 4% 2% 8% 5% 4% 11% You never recycle 3% 6% 3% 2% 3% 4% 2% 4% 7% 2% 1% 15% Don’t know 1% 4% 1% 0% 1% 1% 1% 4% 3% 0% 0% 4% Column n 1238 175 392 324 329 1022 117 95 286 928 981 257

Which of the follow ing best describes your household´s level of green bin usage? by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AT OR ABOUT 100% of the time (READ IF NECESSARY “You recycle everything you can”) 64% 65% 63% 66% 56% 65% 60% 68% 71% At or around 75% of the time (READ IF NECESSARY “You recycle most of the time”) 18% 16% 19% 18% 21% 18% 24% 15% 8% At or around 50% of the time (READ IF NECESSARY “You recycle about half the time”) 9% 9% 9% 9% 13% 8% 8% 6% 9% Less than 50% of the time (READ IF NECESSARY “You recycle once in a w hile”) 5% 6% 5% 1% 7% 6% 6% 7% 3% You never recycle 3% 4% 3% 3% 2% 3% 4% 2% 6% Don’t know 1% 0% 1% 3% 0% 1% 0% 1% 2% Column n 1238 620 618 81 157 230 239 242 289 Have you read or heard anything about the City of Ottaw a accepting plastic bags and dog w aste in the green bin? by BANNER

Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Yes (NET) 43% 39% 43% 45% 45% 45% 38% 25% 32% 50% 47% 36% Yes, definitely 25% 23% 27% 26% 25% 27% 22% 15% 17% 30% 28% 19% Yes, vaguely 18% 16% 16% 19% 20% 19% 16% 11% 15% 20% 19% 16% No 56% 60% 56% 54% 53% 54% 59% 74% 67% 49% 52% 63% Don’t know 1% 1% 1% 1% 2% 1% 3% 1% 1% 1% 1% 2% Column n 2100 329 712 521 507 1739 198 154 717 1346 1258 842

Have you read or heard anything about the City of Ottaw a accepting plastic bags and dog w aste in the green bin? by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Yes (NET) 43% 42% 44% 17% 35% 43% 44% 59% 52% Yes, definitely 25% 25% 26% 10% 15% 21% 30% 37% 33% Yes, vaguely 18% 17% 18% 8% 20% 22% 14% 22% 19% No 56% 57% 55% 81% 64% 55% 56% 40% 46% Don’t know 1% 1% 1% 1% 1% 1% 1% 1% 2% Column n 2100 1027 1073 132 247 329 360 400 632 Do you often, sometimes or never look to the follow ing sources for information about the City of Ottaw a´s recycling and green bin programs? [MULTI- RES]

Don’t know (DO NOT Row % Often Sometimes Never READ)

Signs/posters in garbage room 32% 30% 34% 4%

Ottaw a.ca 10% 28% 61% 1%

My building manager 8% 18% 72% 3%

Social media 6% 15% 77% 1%

3-1-1 5% 14% 80% 1%

Do you often, sometimes or never look to the following sources for information about the City of Ottawa ´s recycling and green bin programs? [CURBSIDE]

Don’t know (DO NOT Row % Often Sometimes Never READ) Ottawa garbage and recycling collection calendar paper version you receive in the mail 43% 27% 28% 2% Ottawa.ca 21% 41% 37% 1% Weekly Recollect reminders 16% 10% 67% 7% Ottawa garbage and recycling collection calendar app (also known as “Ottawa Collection Calendar”) 17% 12% 68% 2% 3-1-1 5% 21% 74% 1% Social media 3% 12% 85% 1% You mentioned that you use the paper version of the City´s garbage and recycling collection calendar. Are you aw are that this calendar is dow nloadable, as w ell as available as an app? by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Yes 49% 40% 49% 47% 58% 49% 49% 49% 49% 49% 49% No 48% 58% 48% 50% 41% 49% 46% 45% 47% 48% 48% Don’t know 3% 2% 3% 3% 2% 2% 5% 6% 4% 3% 3% Column n 891 118 306 232 222 734 81 71 117 757 891 0

You mentioned that you use the paper version of the City´s garbage and recycling collection calendar. Are you aw are that this calendar is dow nloadable, as w ell as available as an app? by BANNER2

Gender Age group

Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+

Yes 49% 46% 52% 27% 50% 58% 47% 52% 52%

No 48% 51% 45% 73% 48% 40% 48% 45% 45%

Don’t know 3% 3% 3% 0% 2% 2% 5% 2% 3%

Column n 891 438 453 50 88 146 193 216 198 Why don´t y ou use the BLACK BIN more? [CURBSIDE] by BANNER

Where y ou set out Education Language Rent/Own home? y our waste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Own Curbside Multi-res Forget/put things in garbage by mistake 28% 28% 18% 30% 45% 30% 25% 16% 43% 23% 28% Some in household don’t recy cle much or at all 10% 11% 9% 13% 8% 12% 7% 5% 16% 10% 10% ***Too inconv enient 10% 11% 9% 13% 7% 10% 11% 5% 5% 11% 10% Not sure about all that can go into black bin 9% 7% 7% 16% 11% 9% 9% 14% 3% 12% 9% ***Too lazy to use bin 8% 16% 11% 3% 2% 8% 12% 7% 6% 7% 8% ***I get rid of waste on my own (burning, etc) 8% 11% 7% 6% 4% 7% 4% 18% 3% 9% 8% Gets messy /smelly/gross 7% 0% 11% 6% 10% 7% 11% 5% 4% 8% 7% Run out of room in black bin 7% 9% 7% 7% 6% 7% 5% 14% 11% 7% 7% ***Certain waste materials aren't accepted in collection 6% 7% 4% 1% 14% 6% 10% 2% 5% 5% 6% ***I don't produce enough waste 6% 4% 6% 3% 8% 5% 13% 0% 4% 6% 6% ***I shred paper f or conf identiality reasons 5% 2% 6% 7% 1% 6% 0% 0% 0% 6% 5% Other (ENTER RESPONSE) 1% 0% 1% 2% 3% 1% 5% 0% 2% 1% 1% Broken bin 1% 2% 2% 0% 0% 1% 0% 0% 0% 1% 1% Don’t hav e a bin 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% Don't know / No answer 9% 8% 11% 9% 9% 8% 9% 19% 14% 9% 9% Column n 181 34 60 43 38 141 21 19 35 140 181 0

Why don´t y ou use the BLACK BIN more? [CURBSIDE] by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Forget/put things in garbage by mistake 28% 26% 29% 30% 30% 27% 31% 19% 10% Some in household don’t recy cle much or at all 10% 10% 11% 4% 14% 6% 15% 14% 6% ***Too inconv enient 10% 7% 12% 13% 6% 16% 7% 7% 10% Not sure about all that can go into black bin 9% 4% 14% 9% 13% 16% 2% 6% 9% ***Too lazy to use bin 8% 7% 9% 17% 8% 0% 11% 4% 0% ***I get rid of waste on my own (burning, etc) 8% 8% 7% 0% 2% 14% 5% 22% 19% Gets messy /smelly/gross 7% 10% 4% 4% 7% 9% 6% 13% 0% Run out of room in black bin 7% 10% 5% 10% 11% 7% 7% 0% 0% ***Certain waste materials aren't accepted in collection 6% 8% 4% 6% 7% 9% 5% 3% 8% ***I don't produce enough waste 6% 8% 4% 0% 9% 5% 5% 10% 9% ***I shred paper f or conf identiality reasons 5% 5% 4% 0% 4% 8% 0% 13% 19% Other (ENTER RESPONSE) 1% 1% 2% 0% 0% 0% 5% 3% 0% Broken bin 1% 1% 1% 0% 0% 3% 0% 3% 0% Don’t hav e a bin 0% 0% 0% 0% 0% 0% 0% 0% 0% Don't know / No answer 9% 9% 9% 22% 2% 5% 12% 3% 25% Column n 181 94 87 23 37 37 39 34 11 Why don´t y ou use the YELLOW BIN more? [MULTI-RES] by BANNER Where y ou set out Education Language Rent/Own home? y our waste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Own Curbside Multi-res ***Too inconv enient 28% 38% 27% 3% 46% 31% 31% 3% 25% 43% 28% Forget/put things in garbage by mistake 17% 14% 19% 27% 5% 15% 25% 26% 17% 17% 17% Not sure about all that can go into y ellow bin 15% 17% 10% 19% 21% 15% 8% 24% 17% 9% 15% ***I don't produce enough waste 11% 6% 8% 21% 8% 9% 0% 37% 13% 4% 11% Gets messy /smelly/gross 11% 7% 16% 8% 14% 12% 19% 0% 13% 5% 11% Don’t hav e a bin 5% 9% 8% 0% 0% 4% 26% 0% 6% 2% 5% Run out of room in y ellow bin 5% 5% 2% 3% 14% 5% 12% 0% 6% 2% 5% ***Too lazy to use bin 6% 2% 9% 7% 2% 7% 0% 0% 6% 7% 6% ***I shred paper f or conf identiality reasons 4% 3% 0% 13% 4% 5% 0% 0% 2% 12% 4% Some in household don’t recy cle much or at all 4% 7% 5% 3% 0% 5% 0% 0% 5% 0% 4% Don’t know where it is 3% 4% 3% 0% 4% 2% 5% 7% 3% 4% 3% Other (ENTER RESPONSE) 2% 0% 4% 0% 3% 3% 0% 0% 3% 0% 2% Nowhere to store it in my unit 2% 0% 2% 2% 5% 2% 4% 3% 2% 4% 2% Don't know / No answer 4% 6% 3% 7% 0% 3% 0% 17% 3% 6% 4% Column n 138 29 55 27 26 112 13 13 100 36 0 138

Why don´t y ou use the YELLOW BIN more? [MULTI-RES] by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ ***Too inconv enient 28% 44% 14% 37% 39% 17% 15% 38% 25% Forget/put things in garbage by mistake 17% 15% 19% 19% 16% 10% 27% 13% 15% Not sure about all that can go into y ellow bin 15% 12% 18% 19% 25% 11% 10% 18% 7% ***I don't produce enough waste 11% 11% 11% 0% 11% 15% 16% 12% 6% Gets messy /smelly/gross 11% 4% 18% 19% 11% 25% 15% 3% 0% Don’t hav e a bin 5% 6% 5% 25% 4% 0% 7% 0% 4% Run out of room in y ellow bin 5% 6% 4% 0% 0% 14% 0% 8% 10% ***Too lazy to use bin 6% 3% 8% 0% 0% 15% 3% 6% 11% ***I shred paper f or conf identiality reasons 4% 2% 6% 0% 0% 4% 12% 3% 5% Some in household don’t recy cle much or at all 4% 3% 5% 0% 7% 0% 5% 0% 8% Don’t know where it is 3% 1% 5% 0% 0% 0% 3% 0% 11% Other (ENTER RESPONSE) 2% 0% 4% 0% 6% 4% 0% 0% 0% Nowhere to store it in my unit 2% 3% 1% 0% 0% 4% 0% 0% 8% Don't know / No answer 4% 4% 4% 0% 0% 13% 5% 5% 4% Column n 138 63 75 5 23 20 23 22 45 Why don´t y ou use the black bin f or recy cling things like paper and cardboard? [CURBSIDE] by BANNER

Where y ou set out Education Language Rent/Own home? y our waste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Own Curbside Multi-res Don’t hav e a bin 35% 21% 46% 28% 41% 35% 50% 27% 25% 40% 35% ***I get rid of paper waste on my own (burning, etc) 18% 14% 28% 0% 25% 22% 0% 0% 0% 19% 18% Not conv enient/too much trouble 17% 32% 0% 34% 12% 15% 0% 36% 39% 12% 17% Don’t hav e the right coloured bin 16% 19% 10% 34% 0% 19% 0% 0% 37% 10% 16% Don't know / No answer 9% 7% 0% 21% 16% 3% 50% 30% 0% 12% 9% Don’t believ e in recy cling 6% 8% 11% 0% 0% 8% 0% 0% 0% 9% 6% Broken bin 5% 17% 0% 0% 0% 0% 0% 36% 21% 0% 5% No room f or bin 4% 0% 10% 0% 0% 5% 0% 0% 13% 1% 4% Use the bin f or other purpose (e.g., storage container) 3% 0% 0% 18% 0% 4% 0% 0% 15% 0% 3% Other (ENTER RESPONSE) 1% 0% 0% 0% 6% 0% 0% 7% 0% 1% 1% Not sure about all that can go into black bin 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% Messy /smelly /gross 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% Column n 36 9 14 6 7 29 2 5 8 27 36 0

Why don´t y ou use the black bin f or recy cling things like paper and cardboard? [CURBSIDE] by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Don’t hav e a bin 35% 25% 44% 37% 22% 12% 28% 87% 10% ***I get rid of paper waste on my own (burning, etc) 18% 14% 22% 12% 20% 33% 28% 0% 26% Not conv enient/too much trouble 17% 18% 16% 38% 0% 39% 0% 0% 0% Don’t hav e the right coloured bin 16% 16% 15% 0% 45% 0% 29% 13% 23% Don't know / No answer 9% 18% 0% 12% 0% 16% 15% 0% 0% Don’t believ e in recy cling 6% 4% 8% 0% 14% 0% 0% 0% 44% Broken bin 5% 0% 9% 15% 0% 0% 0% 0% 0% No room f or bin 4% 2% 6% 0% 20% 0% 0% 0% 10% Use the bin f or other purpose (e.g., storage container) 3% 7% 0% 0% 23% 0% 0% 0% 0% Other (ENTER RESPONSE) 1% 2% 0% 0% 0% 0% 0% 0% 10% Not sure about all that can go into black bin 0% 0% 0% 0% 0% 0% 0% 0% 0% Messy /smelly /gross 0% 0% 0% 0% 0% 0% 0% 0% 0% Column n 36 20 16 8 5 5 5 6 7 Why don´t y ou use the y ellow bin f or recy cling things like paper and cardboard? [MULTI-RES] by BANNER

Where y ou set out Education Language Rent/Own home? y our waste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Own Curbside Multi-res Other [ENTER RESPONSE] 43% 100% 54% 0% 43% 48% 34% 43% Not sure about all that can go into y ellow bin 23% 0% 46% 0% 23% 35% 0% 23% No room to organize recy cling in my unit 23% 0% 46% 0% 23% 35% 0% 23% Not conv enient/too much trouble 57% 0% 46% 100% 57% 52% 66% 57% Don’t believ e in recy cling 22% 0% 0% 65% 22% 0% 66% 22% Messy /smelly /gross 0% 0% 0% 0% 0% 0% 0% 0% Use the bin f or other purpose (e.g., storage container) 0% 0% 0% 0% 0% 0% 0% 0% Not sure where the y ellow bin is located 0% 0% 0% 0% 0% 0% 0% 0% Yellow bin alway s f ull or ov erf lowing 0% 0% 0% 0% 0% 0% 0% 0% Column n 6 1 3 0 2 6 0 0 4 2 0 6

Why don´t y ou use the y ellow bin f or recy cling things like paper and cardboard? [MULTI-RES] by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Other [ENTER RESPONSE] 43% 56% 0% 58% 25% Not sure about all that can go into y ellow bin 23% 0% 100% 42% 0% No room to organize recy cling in my unit 23% 0% 100% 42% 0% Not conv enient/too much trouble 57% 44% 100% 42% 75% Don’t believ e in recy cling 22% 29% 0% 0% 49% Messy /smelly /gross 0% 0% 0% 0% 0% Use the bin f or other purpose (e.g., storage container) 0% 0% 0% 0% 0% Not sure where the y ellow bin is located 0% 0% 0% 0% 0% Yellow bin alway s f ull or ov erf lowing 0% 0% 0% 0% 0% Column n 6 5 1 0 0 0 0 3 3 Level of Green bin use by BANNER

Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res High (~100%) 40% 30% 36% 43% 51% 40% 38% 45% 22% 49% 53% 15% Medium (~75%) 11% 11% 12% 13% 9% 10% 19% 12% 8% 13% 14% 5% Low /No (<75%) 48% 59% 51% 45% 41% 50% 43% 44% 70% 38% 33% 80% Column n 2057 320 694 514 499 1708 190 151 692 1331 1253 804

Level of Green bin use by BANNER2

Gender Age group

Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+

High (~100%) 40% 41% 40% 41% 37% 47% 40% 42% 36%

Medium (~75%) 11% 10% 12% 11% 14% 13% 16% 10% 4%

Low /No (<75%) 48% 48% 49% 48% 49% 41% 44% 48% 60%

Column n 2057 1005 1052 130 240 328 357 396 606 Why don´t y ou use the green bin more? [CURBSIDE] by BANNER Where y ou set out Education Language Rent/Own home? y our waste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Own Curbside Multi-res Gets messy /smelly/gross 31% 26% 22% 38% 41% 31% 27% 34% 24% 32% 31% Forget/put things in garbage by mistake 20% 22% 19% 22% 15% 21% 9% 22% 27% 18% 20% Attracts bugs/v ermin/other animals 16% 12% 15% 19% 15% 17% 10% 7% 11% 16% 16% ***Too inconv enient 13% 10% 14% 13% 16% 13% 19% 0% 6% 15% 13% ***I do my own composting 10% 12% 13% 7% 9% 10% 8% 8% 4% 12% 10% Some in household don’t use it much or at all 9% 11% 11% 7% 9% 9% 13% 6% 15% 8% 9% ***I don't produce enough waste 7% 8% 9% 2% 9% 7% 6% 16% 7% 7% 7% Not sure about all that can go into green bin 6% 4% 2% 10% 7% 6% 9% 0% 15% 4% 6% ***Too lazy to use green bin 5% 0% 8% 3% 7% 4% 17% 0% 0% 6% 5% Run out of room in green bin 5% 9% 7% 4% 0% 5% 3% 9% 4% 5% 5% Only use f or leaf and y ard waste 5% 10% 5% 3% 3% 4% 3% 17% 2% 6% 5% Other (ENTER RESPONSE) 2% 0% 1% 3% 6% 2% 4% 5% 2% 2% 2% Green bin gets lost/stolen sometimes 1% 4% 0% 0% 0% 1% 0% 0% 4% 0% 1% Broken bin 1% 2% 0% 1% 0% 0% 0% 3% 2% 0% 1% Don't know / No answer 5% 5% 4% 6% 4% 3% 13% 8% 5% 5% 5% Column n 291 44 99 88 57 245 27 18 49 235 291 0

Why don´t y ou use the green bin more? [CURBSIDE] by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Gets messy /smelly/gross 31% 30% 32% 40% 26% 45% 32% 19% 16% Forget/put things in garbage by mistake 20% 21% 19% 27% 31% 10% 19% 14% 20% Attracts bugs/v ermin/other animals 16% 11% 20% 13% 6% 18% 27% 12% 8% ***Too inconv enient 13% 11% 15% 6% 6% 22% 17% 10% 10% ***I do my own composting 10% 12% 9% 4% 5% 5% 11% 19% 25%

Some in household don’t use it much or at all 9% 11% 8% 6% 14% 7% 8% 14% 3% ***I don't produce enough waste 7% 10% 4% 0% 7% 5% 4% 17% 16%

Not sure about all that can go into green bin 6% 6% 5% 6% 11% 0% 6% 6% 5% ***Too lazy to use green bin 5% 2% 7% 0% 10% 3% 7% 1% 2% Run out of room in green bin 5% 4% 6% 12% 3% 7% 1% 4% 8% Only use f or leaf and y ard waste 5% 5% 4% 9% 6% 7% 2% 6% 0% Other (ENTER RESPONSE) 2% 1% 3% 0% 2% 7% 2% 0% 0% Green bin gets lost/stolen sometimes 1% 0% 1% 0% 0% 3% 0% 0% 0% Broken bin 1% 1% 0% 0% 0% 2% 0% 0% 2% Don't know / No answer 5% 3% 6% 11% 5% 4% 5% 0% 5% Column n 291 146 145 16 48 61 77 50 39 Why don´t y ou use the green bin more? [MULTI-RES] by BANNER Where y ou set out Education Language Rent/Own home? y our waste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Own Curbside Multi-res ***Too inconv enient 24% 27% 16% 27% 38% 27% 22% 0% 21% 31% 24% Forget/put things in garbage by mistake 21% 27% 19% 19% 22% 19% 40% 18% 26% 12% 21% Gets messy /smelly/gross 17% 4% 17% 39% 8% 19% 9% 0% 16% 18% 17% Some in household don’t use it much or at all 14% 44% 6% 5% 4% 15% 11% 0% 17% 8% 14% Attracts bugs/v ermin/other animals 8% 3% 12% 6% 5% 9% 0% 0% 6% 11% 8% Run out of room in green bin 7% 3% 9% 6% 9% 7% 0% 18% 10% 2% 7% ***No access to green bin 7% 0% 10% 6% 9% 6% 0% 27% 8% 5% 7% Not sure about all that can go into green bin 6% 2% 0% 9% 24% 6% 0% 18% 3% 13% 6% ***Don't produce enough waste 5% 4% 8% 6% 0% 2% 6% 41% 4% 5% 5% Other (ENTER RESPONSE) 4% 0% 10% 0% 0% 2% 29% 0% 2% 8% 4% Only use f or leaf and y ard waste 2% 5% 2% 0% 0% 1% 11% 0% 3% 0% 2% ***Too lazy to use green bin 1% 0% 3% 0% 0% 1% 0% 0% 0% 3% 1% ***No space f or green bin 1% 2% 0% 0% 4% 1% 0% 0% 1% 2% 1% Broken bin 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% Don't know / No answer 6% 0% 9% 8% 6% 6% 0% 14% 6% 6% 6% Column n 88 18 36 20 14 72 11 5 52 35 0 88

Why don´t y ou use the green bin more? [MULTI-RES] by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ ***Too inconv enient 24% 25% 24% 28% 16% 8% 39% 28% 30% Forget/put things in garbage by mistake 21% 27% 15% 46% 36% 14% 7% 6% 5% Gets messy /smelly/gross 17% 12% 22% 0% 14% 35% 24% 20% 17%

Some in household don’t use it much or at all 14% 11% 16% 36% 11% 10% 0% 16% 7% Attracts bugs/v ermin/other animals 8% 8% 7% 0% 5% 10% 9% 16% 7% Run out of room in green bin 7% 8% 7% 0% 0% 18% 15% 14% 4% ***No access to green bin 7% 6% 7% 0% 23% 0% 0% 4% 0%

Not sure about all that can go into green bin 6% 11% 1% 0% 14% 0% 0% 6% 7% ***Don't produce enough waste 5% 3% 7% 0% 0% 25% 7% 0% 11% Other (ENTER RESPONSE) 4% 6% 3% 0% 0% 0% 10% 15% 0% Only use f or leaf and y ard waste 2% 2% 2% 0% 0% 8% 0% 6% 0% ***Too lazy to use green bin 1% 1% 1% 0% 0% 0% 0% 0% 7% ***No space f or green bin 1% 1% 1% 0% 0% 0% 0% 0% 7% Broken bin 0% 0% 0% 0% 0% 0% 0% 0% 0% Don't know / No answer 6% 7% 6% 0% 6% 0% 14% 11% 4% Column n 88 45 43 6 17 10 11 21 23 Why don´t y ou use the green bin? [CURBSIDE] by BANNER Where y ou set out Education Language Rent/Own home? y our waste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Own Curbside Multi-res Messy /smelly /gross 23% 18% 25% 24% 28% 24% 22% 13% 16% 26% 23% Don’t hav e a green bin 21% 22% 23% 16% 16% 19% 23% 38% 32% 17% 21% Do my own composting 17% 19% 13% 25% 17% 20% 3% 7% 5% 20% 17% Attracts bug/v ermin/other animals 16% 23% 16% 16% 11% 17% 24% 8% 14% 18% 16% Not conv enient/too much trouble 16% 12% 19% 13% 20% 16% 17% 23% 14% 18% 16% Don’t believ e in the green bin/composting 10% 17% 9% 13% 2% 10% 11% 8% 9% 11% 10% Not sure about all that can go into green bin 4% 1% 2% 7% 9% 2% 16% 13% 3% 4% 4% Waste of taxpay ers money 4% 5% 3% 2% 8% 4% 0% 9% 4% 4% 4% ***Don't produce enough organic waste 4% 5% 3% 4% 2% 4% 4% 4% 6% 3% 4% No room f or bin 4% 5% 4% 3% 2% 4% 0% 0% 5% 3% 4% Broken bin 1% 0% 0% 2% 4% 1% 6% 0% 2% 1% 1% Use the bin f or other purpose (e.g., storage container) 1% 3% 0% 2% 0% 1% 0% 0% 2% 1% 1% Other (ENTER RESPONSE) 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% Don't know / No answer 2% 1% 3% 3% 0% 2% 0% 6% 6% 1% 2% Column n 287 52 118 60 51 235 21 28 62 221 287 0

Why don´t y ou use the green bin? [CURBSIDE] by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Messy /smelly /gross 23% 20% 27% 14% 33% 13% 32% 23% 23% Don’t hav e a green bin 21% 15% 27% 31% 22% 23% 13% 21% 14% Do my own composting 17% 22% 13% 13% 5% 20% 19% 24% 22% Attracts bug/v ermin/other animals 16% 14% 20% 8% 11% 15% 21% 19% 24% Not conv enient/too much trouble 16% 15% 18% 13% 16% 27% 13% 17% 14% Don’t believ e in the green bin/composting 10% 14% 7% 12% 6% 6% 14% 5% 20% Not sure about all that can go into green bin 4% 3% 5% 0% 8% 8% 5% 0% 3% Waste of taxpay ers money 4% 8% 0% 5% 4% 2% 6% 3% 4% ***Don't produce enough organic waste 4% 6% 1% 5% 0% 5% 2% 4% 8% No room f or bin 4% 4% 3% 4% 6% 6% 3% 3% 1% Broken bin 1% 1% 1% 0% 6% 0% 0% 1% 0% Use the bin f or other purpose (e.g., storage container) 1% 1% 1% 2% 5% 0% 0% 0% 0% Other (ENTER RESPONSE) 0% 1% 0% 0% 0% 0% 0% 0% 2% Don't know / No answer 2% 2% 2% 7% 0% 6% 0% 0% 0% Column n 287 158 129 30 32 44 62 62 57 Why don´t y ou use the green bin? [MULTI-RES] by BANNER

Where y ou set out Education Language Rent/Own home? y our waste? HS or Column % Total less Coll. Bachelor Grad. English French Other Rent Own Curbside Multi-res Don’t hav e a green bin 26% 13% 26% 43% 22% 24% 100% 0% 18% 37% 26% Don’t believ e in the green bin/composting 24% 33% 13% 0% 36% 25% 0% 34% 31% 14% 24% Not conv enient/too much trouble 23% 34% 10% 7% 33% 24% 0% 24% 20% 26% 23%

I would like to, but my building doesn’t participate in the green bin program 15% 33% 17% 0% 8% 13% 0% 42% 21% 6% 15% Messy/smelly/gross 11% 0% 19% 23% 8% 12% 0% 0% 2% 23% 11% Attracts bug/v ermin/other animals 10% 0% 7% 23% 15% 11% 0% 0% 5% 17% 10% Not sure about all that can go into green bin 10% 0% 24% 27% 0% 7% 0% 42% 17% 0% 10% No room f or bin 4% 0% 10% 10% 0% 5% 0% 0% 7% 0% 4% Waste of taxpay ers money 3% 0% 0% 0% 8% 3% 0% 0% 0% 6% 3% Do my own composting 2% 0% 0% 13% 0% 3% 0% 0% 4% 0% 2% Other (ENTER RESPONSE) 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% Broken bin 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% Use the bin f or other purpose (e.g., storage container) 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% Column n 39 10 9 7 11 35 1 3 24 15 0 39

Why don´t y ou use the green bin? [MULTI-RES] by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Don’t hav e a green bin 26% 28% 23% 49% 24% 14% 57% 0% 12% Don’t believ e in the green bin/composting 24% 26% 22% 51% 52% 51% 0% 12% 16% Not conv enient/too much trouble 23% 20% 26% 0% 24% 0% 20% 12% 51% I would like to, but my building doesn’t participate in the green bin program 15% 18% 12% 0% 0% 0% 32% 35% 10% Messy /smelly /gross 11% 10% 11% 0% 0% 35% 18% 0% 5% Attracts bug/v ermin/other animals 10% 10% 9% 0% 0% 49% 0% 0% 10% Not sure about all that can go into green bin 10% 5% 15% 0% 24% 0% 16% 13% 5% No room f or bin 4% 3% 5% 0% 0% 0% 0% 12% 8% Waste of taxpay ers money 3% 5% 0% 0% 0% 0% 0% 0% 10% Do my own composting 2% 4% 0% 0% 0% 0% 0% 16% 0% Other (ENTER RESPONSE) 0% 0% 0% 0% 0% 0% 0% 0% 0% Broken bin 0% 0% 0% 0% 0% 0% 0% 0% 0% Use the bin f or other purpose (e.g., storage container) 0% 0% 0% 0% 0% 0% 0% 0% 0% Column n 39 19 20 2 3 5 7 7 15 Do you ever look at the follow ing sources for information: 3-1-1 by BANNER

Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Often 5% 3% 6% 3% 5% 4% 8% 7% 5% 4% 4% 5%

Sometimes 36% 26% 38% 38% 39% 36% 40% 38% 31% 40% 38% 31% Never 56% 62% 54% 57% 54% 58% 48% 50% 59% 54% 54% 60% Don't know 3% 9% 2% 2% 2% 3% 4% 6% 5% 2% 3% 4% Column n 2100 329 712 521 507 1739 198 154 717 1346 1258 842

Do you ever look at the follow ing sources for information: 3-1-1 by BANNER2

Gender Age group

Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+

Often 5% 3% 6% 1% 4% 8% 3% 3% 6%

Sometimes 36% 31% 40% 15% 32% 37% 41% 46% 39%

Never 56% 62% 51% 73% 60% 53% 55% 48% 53%

Don't know 3% 4% 3% 11% 4% 2% 1% 3% 2%

Column n 2100 1027 1073 132 247 329 360 400 632 Do you ever look at the follow ing sources for information: Ottaw a.ca by BANNER

Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Often 17% 8% 16% 19% 24% 16% 23% 21% 14% 19% 20% 11% Sometimes 48% 31% 46% 56% 55% 49% 47% 41% 41% 51% 51% 42% Never 34% 59% 37% 24% 21% 34% 29% 36% 43% 28% 28% 46% Don't know 1% 1% 1% 1% 1% 1% 1% 2% 2% 1% 1% 1% Column n 2100 329 712 521 507 1739 198 154 717 1346 1258 842

Do you ever look at the follow ing sources for information: Ottaw a.ca by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Often 17% 15% 19% 8% 21% 29% 22% 16% 6% Sometimes 48% 47% 49% 45% 49% 51% 55% 49% 38% Never 34% 37% 31% 45% 29% 19% 23% 33% 54% Don't know 1% 1% 1% 2% 1% 1% 0% 1% 1% Column n 2100 1027 1073 132 247 329 360 400 632 Do you ever look at the follow ing sources for information: City of Ottaw a Apps by BANNER

Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Often 5% 2% 6% 4% 7% 5% 7% 7% 3% 6% 6% 3% Sometimes 10% 8% 12% 10% 10% 10% 12% 15% 8% 11% 12% 7% Never 81% 87% 80% 81% 78% 83% 76% 69% 84% 79% 79% 86% Don't know 3% 3% 2% 4% 5% 3% 5% 8% 4% 3% 3% 3% Column n 2100 329 712 521 507 1739 198 154 717 1346 1258 842

Do you ever look at the follow ing sources for information: City of Ottaw a Apps by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Often 5% 5% 5% 3% 7% 8% 6% 4% 2% Sometimes 10% 9% 11% 8% 9% 11% 13% 11% 9% Never 81% 83% 80% 85% 78% 78% 80% 81% 86% Don't know 3% 3% 4% 4% 7% 3% 1% 4% 3% Column n 2100 1027 1073 132 247 329 360 400 632 Do you ever look at the follow ing sources for information: My ServiceOttaw a by BANNER

Where you set out Education Language Rent/Ow n home? your w aste?

Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res

Often 6% 3% 8% 6% 6% 5% 11% 9% 4% 7% 8% 4%

Sometimes 21% 15% 18% 24% 24% 21% 21% 22% 18% 22% 22% 18%

Never 68% 78% 69% 64% 64% 69% 61% 63% 73% 65% 65% 74%

Don't know 5% 4% 5% 6% 6% 5% 6% 6% 5% 5% 5% 5%

Column n 2080 324 708 518 499 1722 196 153 712 1331 1243 837

Do you ever look at the follow ing sources for information: My ServiceOttaw a by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Often 6% 5% 7% 3% 10% 10% 6% 5% 4% Sometimes 21% 20% 21% 22% 20% 23% 22% 22% 15% Never 68% 69% 67% 69% 66% 59% 66% 69% 78% Don't know 5% 6% 5% 6% 3% 8% 6% 4% 4% Column n 2080 1017 1063 131 239 326 356 399 629 Do you ever look at the follow ing sources for information: City of Ottaw a´s Open Data platform by BANNER

Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Often 1% 1% 1% 1% 1% 1% 3% 1% 1% 1% 1% 1% Sometimes 5% 6% 6% 4% 6% 5% 9% 8% 5% 5% 6% 5% Never 86% 90% 86% 85% 82% 87% 79% 82% 86% 86% 85% 87% Don't know 8% 3% 7% 9% 11% 8% 9% 9% 8% 8% 8% 7% Column n 2080 324 708 518 499 1722 196 153 712 1331 1243 837

Do you ever look at the follow ing sources for information: City of Ottaw a´s Open Data platform by BANNER2

Gender Age group

Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+

Often 1% 1% 1% 0% 2% 1% 1% 0% 1%

Sometimes 5% 6% 5% 7% 7% 7% 4% 3% 4%

Never 86% 85% 86% 86% 83% 80% 87% 88% 90% Don't know 8% 8% 8% 7% 7% 12% 8% 8% 5%

Column n 2080 1017 1063 131 239 326 356 399 629 Do you ever look at the follow ing sources for information: City of Ottaw a´s Twitter by BANNER

Where you set out Education Language Rent/Ow n home? your w aste?

Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res

Often 4% 2% 5% 5% 3% 4% 5% 4% 4% 4% 4% 3%

Sometimes 14% 12% 10% 17% 18% 14% 11% 12% 13% 13% 15% 11%

Never 81% 84% 84% 78% 77% 81% 82% 82% 81% 82% 79% 84%

Don't know 1% 2% 1% 1% 1% 1% 2% 1% 1% 1% 2% 1%

Column n 2080 324 708 518 499 1722 196 153 712 1331 1243 837

Do you ever look at the follow ing sources for information: City of Ottaw a´s Twitter by BANNER2

Gender Age group

Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+

Often 4% 4% 4% 7% 6% 8% 3% 2% 0%

Sometimes 14% 16% 12% 21% 23% 19% 12% 7% 3%

Never 81% 79% 83% 70% 69% 72% 84% 90% 95%

Don't know 1% 1% 1% 2% 1% 1% 1% 2% 1%

Column n 2080 1017 1063 131 239 326 356 399 629 Do you ever look at the follow ing sources for information: City of Ottaw a´s Facebook by BANNER

Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Often 2% 1% 3% 2% 2% 2% 7% 1% 3% 2% 2% 3% Sometimes 10% 16% 9% 12% 7% 10% 10% 15% 12% 9% 11% 10% Never 86% 82% 86% 85% 90% 87% 82% 84% 84% 88% 86% 86% Don't know 1% 1% 1% 1% 1% 1% 2% 1% 2% 1% 1% 1% Column n 2080 324 708 518 499 1722 196 153 712 1331 1243 837

Do you ever look at the follow ing sources for information: City of Ottaw a´s Facebook by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Often 2% 1% 3% 3% 6% 2% 1% 1% 1% Sometimes 10% 10% 10% 21% 11% 11% 10% 8% 6% Never 86% 87% 85% 73% 81% 86% 89% 89% 92% Don't know 1% 1% 2% 2% 2% 1% 1% 1% 1% Column n 2080 1017 1063 131 239 326 356 399 629 Do you ever look at the follow ing sources for information: City of Ottaw a´s Instagram by BANNER

Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Often 1% 1% 2% 1% 1% 1% 1% 1% 2% 1% 1% 1% Sometimes 4% 4% 3% 3% 4% 3% 7% 6% 4% 3% 4% 3% Never 94% 93% 94% 95% 94% 95% 91% 92% 93% 95% 94% 94% Don't know 1% 1% 1% 1% 1% 1% 0% 1% 1% 1% 1% 1% Column n 2080 324 708 518 499 1722 196 153 712 1331 1243 837

Do you ever look at the follow ing sources for information: City of Ottaw a´s Instagram by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Often 1% 1% 1% 3% 3% 2% 0% 1% 0% Sometimes 4% 4% 3% 8% 5% 5% 2% 2% 1% Never 94% 94% 94% 88% 91% 92% 97% 96% 98% Don't know 1% 1% 1% 1% 1% 1% 0% 1% 1% Column n 2080 1017 1063 131 239 326 356 399 629 Would you be interested in receiving the garbage and recycling collection calendar information on any of the follow ing channels? | Visiting Service Ottaw a client service centres by BANNER

Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Yes 27% 31% 29% 24% 25% 24% 45% 31% 35% 26% 27% No 70% 66% 67% 72% 72% 72% 53% 62% 62% 71% 70% Don’t know 4% 2% 4% 5% 3% 3% 2% 6% 3% 4% 4% Column n 1258 172 423 328 316 1044 105 102 195 1037 1258 0

Would you be interested in receiving the garbage and recycling collection calendar information on any of the follow ing channels? | Visiting Service Ottaw a client service centres by BANNER2

Gender Age group

Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+

Yes 27% 27% 26% 23% 30% 23% 28% 30% 25%

No 70% 70% 70% 77% 66% 74% 69% 63% 70%

Don’t know 4% 3% 4% 1% 4% 3% 3% 7% 5%

Column n 1258 653 605 96 152 240 271 257 242 Would you be interested in receiving the garbage and recycling collection calendar information on any of the follow ing channels? | Dow nload/print the calendar online by BANNER

Where you set out Education Language Rent/Ow n home? your w aste?

Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res

Yes 69% 65% 65% 73% 72% 67% 80% 71% 71% 68% 69%

No 30% 33% 34% 24% 26% 31% 18% 29% 26% 30% 30%

Don’t know 2% 2% 1% 3% 1% 2% 2% 0% 3% 2% 2%

Column n 1258 172 423 328 316 1044 105 102 195 1037 1258 0

Would you be interested in receiving the garbage and recycling collection calendar information on any of the follow ing channels? | Dow nload/print the calendar online by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Yes 69% 67% 70% 70% 73% 75% 68% 67% 56% No 30% 31% 28% 26% 24% 24% 31% 32% 43% Don’t know 2% 2% 1% 4% 3% 1% 1% 1% 1% Column n 1258 653 605 96 152 240 271 257 242 Would you be interested in receiving the garbage and recycling collection calendar information on any of the follow ing channels? | Receiving w eekly email reminders by BANNER

Where you set out Education Language Rent/Ow n home? your w aste?

Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res

Yes 40% 31% 36% 41% 49% 37% 54% 49% 38% 40% 40%

No 60% 67% 63% 58% 50% 62% 45% 51% 60% 60% 60%

Don’t know 1% 2% 1% 0% 1% 1% 1% 0% 2% 1% 1%

Column n 1258 172 423 328 316 1044 105 102 195 1037 1258 0

Would you be interested in receiving the garbage and recycling collection calendar information on any of the follow ing channels? | Receiving w eekly email reminders by BANNER2

Gender Age group

Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+

Yes 40% 39% 40% 37% 42% 50% 38% 35% 32%

No 60% 59% 60% 62% 55% 50% 61% 64% 67%

Don’t know 1% 1% 0% 1% 3% 0% 0% 1% 1%

Column n 1258 653 605 96 152 240 271 257 242 Would you be interested in receiving the garbage and recycling collection calendar information on any of the follow ing channels? | Receiving w eekly text reminders by BANNER

Where you set out Education Language Rent/Ow n home? your w aste?

Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res

Yes 28% 26% 25% 32% 29% 25% 40% 40% 33% 27% 28%

No 72% 73% 74% 68% 69% 74% 58% 60% 67% 72% 72%

Don’t know 1% 1% 1% 1% 2% 1% 2% 0% 1% 1% 1%

Column n 1258 172 423 328 316 1044 105 102 195 1037 1258 0

Would you be interested in receiving the garbage and recycling collection calendar information on any of the follow ing channels? | Receiving w eekly text reminders by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Yes 28% 26% 29% 31% 41% 35% 23% 21% 15% No 72% 72% 71% 69% 58% 65% 76% 78% 84% Don’t know 1% 1% 0% 0% 1% 0% 1% 2% 1% Column n 1258 653 605 96 152 240 271 257 242 Would you be interested in receiving the garbage and recycling collection calendar information on any of the follow ing channels? | Receiving w eekly phone reminders by BANNER

Where you set out Education Language Rent/Ow n home? your w aste?

Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res

Yes 6% 10% 6% 7% 5% 5% 11% 15% 9% 6% 6%

No 93% 89% 94% 92% 95% 95% 86% 85% 91% 94% 93%

Don’t know 1% 1% 0% 1% 0% 0% 3% 0% 1% 1% 1%

Column n 1258 172 423 328 316 1044 105 102 195 1037 1258 0

Would you be interested in receiving the garbage and recycling collection calendar information on any of the follow ing channels? | Receiving w eekly phone reminders by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Yes 6% 6% 7% 13% 8% 6% 5% 4% 2% No 93% 93% 93% 87% 91% 94% 95% 94% 96% Don’t know 1% 1% 0% 0% 1% 0% 0% 1% 1% Column n 1258 653 605 96 152 240 271 257 242 (Agree/Disagree) How would you rate - The City's recycling and green bin collection service is very reliable. by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Agree (5-7) 83% 79% 83% 86% 85% 83% 84% 84% 74% 88% 91% 69% Disagree (1-3) 4% 6% 3% 2% 3% 3% 5% 4% 4% 3% 2% 6% 7 - Strongly agree 49% 45% 53% 48% 46% 48% 48% 51% 45% 50% 55% 36% 6 23% 21% 21% 26% 27% 24% 22% 23% 17% 26% 26% 18% 5 11% 13% 9% 12% 12% 11% 14% 11% 12% 11% 10% 14% 4 - Neither 9% 12% 9% 8% 9% 9% 9% 10% 15% 6% 6% 16% 3 1% 2% 1% 1% 1% 1% 3% 1% 2% 1% 1% 2% 2 1% 1% 1% 0% 1% 1% 0% 0% 1% 1% 1% 1% 1 - Strongly disagree 2% 3% 1% 1% 1% 1% 1% 3% 1% 2% 1% 3% Don’t know 4% 3% 4% 4% 3% 4% 2% 2% 6% 3% 1% 9% Column n 2100 329 712 521 507 1739 198 154 717 1346 1258 842

(Agree/Disagree) How would you rate - The City's recycling and green bin collection service is very reliable. by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Agree (5-7) 83% 84% 82% 80% 83% 84% 87% 87% 77% Disagree (1-3) 4% 4% 3% 5% 3% 3% 3% 2% 5% 7 - Strongly agree 49% 45% 52% 43% 52% 50% 50% 53% 44% 6 23% 27% 20% 24% 22% 25% 27% 23% 18% 5 11% 13% 10% 13% 9% 9% 10% 12% 16% 4 - Neither 9% 8% 10% 12% 9% 9% 8% 9% 10% 3 1% 1% 1% 2% 1% 1% 2% 1% 1% 2 1% 1% 1% 1% 0% 1% 1% 0% 2%

1 - Strongly disagree 2% 2% 1% 2% 2% 1% 1% 1% 3% Don’t know 4% 3% 4% 4% 5% 3% 1% 2% 8% Column n 2100 1027 1073 132 247 329 360 400 632 (Agree/Disagree) How would you rate - I don’t think recycling and green bin programs do much to help the environment. by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Agree (5-7) 16% 21% 16% 15% 14% 15% 21% 23% 18% 15% 14% 20% Disagree (1-3) 76% 69% 75% 78% 82% 77% 71% 70% 73% 78% 79% 70% 7 - Strongly agree 8% 10% 8% 6% 7% 7% 11% 11% 11% 6% 6% 11% 6 4% 6% 4% 4% 3% 4% 6% 4% 4% 4% 4% 5% 5 4% 4% 4% 5% 4% 4% 3% 8% 4% 5% 4% 4% 4 - Neither 6% 9% 7% 6% 4% 7% 5% 5% 6% 7% 6% 7% 3 4% 3% 5% 3% 4% 4% 3% 3% 4% 4% 4% 5% 2 10% 9% 9% 11% 12% 11% 12% 4% 9% 11% 11% 9% 1 - Strongly disagree 62% 57% 61% 63% 66% 62% 57% 63% 61% 62% 65% 56% Don’t know 1% 2% 2% 1% 0% 1% 3% 2% 2% 1% 1% 3% Column n 2100 329 712 521 507 1739 198 154 717 1346 1258 842

(Agree/Disagree) How would you rate - I don’t think recycling and green bin programs do much to help the environment. by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Agree (5-7) 16% 16% 16% 9% 10% 14% 16% 19% 24% Disagree (1-3) 76% 76% 76% 83% 84% 80% 73% 74% 65% 7 - Strongly agree 8% 8% 8% 3% 7% 7% 9% 7% 12% 6 4% 4% 4% 1% 1% 2% 4% 7% 7% 5 4% 4% 5% 4% 3% 5% 4% 4% 5% 4 - Neither 6% 7% 6% 8% 3% 5% 9% 7% 7% 3 4% 4% 4% 2% 2% 4% 5% 4% 6% 2 10% 11% 10% 8% 10% 9% 13% 11% 10%

1 - Strongly disagree 62% 62% 62% 73% 73% 67% 56% 59% 49% Don’t know 1% 1% 2% 1% 2% 0% 1% 0% 3% Column n 2100 1027 1073 132 247 329 360 400 632 (Agree/Disagree) How would you rate - I hate using the green bin. by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Agree (5-7) 19% 22% 22% 15% 16% 18% 18% 25% 17% 20% 20% 16% Disagree (1-3) 64% 60% 60% 70% 67% 64% 67% 63% 58% 67% 68% 56% 7 - Strongly agree 10% 13% 11% 8% 8% 10% 9% 11% 9% 10% 11% 8% 6 3% 4% 4% 3% 3% 3% 6% 5% 2% 4% 4% 3% 5 6% 5% 7% 4% 6% 6% 3% 9% 6% 6% 6% 5% 4 - Neither 11% 12% 12% 9% 11% 12% 10% 8% 14% 10% 9% 15% 3 4% 6% 3% 4% 2% 4% 3% 3% 3% 4% 4% 3% 2 8% 7% 5% 11% 9% 8% 8% 5% 5% 9% 9% 5% 1 - Strongly disagree 53% 48% 53% 55% 56% 52% 56% 54% 49% 55% 56% 47% Don’t know 6% 6% 5% 6% 6% 6% 5% 4% 11% 3% 2% 13% Column n 2100 329 712 521 507 1739 198 154 717 1346 1258 842

(Agree/Disagree) How would you rate - I hate using the green bin. by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Agree (5-7) 19% 16% 21% 12% 16% 19% 22% 20% 21% Disagree (1-3) 64% 66% 62% 76% 67% 63% 64% 63% 55% 7 - Strongly agree 10% 9% 11% 7% 5% 8% 12% 13% 13% 6 3% 2% 4% 2% 4% 2% 4% 4% 3% 5 6% 5% 6% 3% 8% 8% 6% 3% 6% 4 - Neither 11% 12% 10% 10% 11% 14% 11% 10% 12% 3 4% 4% 3% 7% 2% 5% 3% 3% 3% 2 8% 8% 7% 8% 8% 8% 10% 8% 4%

1 - Strongly disagree 53% 54% 52% 62% 58% 50% 51% 52% 48% Don’t know 6% 6% 6% 2% 6% 5% 3% 7% 11% Column n 2100 1027 1073 132 247 329 360 400 632 (Agree/Disagree) How would you rate - Single-use plastic items, such as plastic shopping bags, straws, coffee pods, coffee cup lids and w ater bottles should be banned. by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Agree (5-7) 54% 54% 53% 54% 57% 54% 60% 48% 53% 55% 53% 56% Disagree (1-3) 29% 35% 28% 24% 29% 28% 25% 36% 30% 28% 29% 28% 7 - Strongly agree 33% 31% 33% 32% 36% 32% 36% 33% 32% 33% 32% 34% 6 12% 10% 10% 13% 13% 12% 16% 7% 10% 12% 11% 12% 5 10% 12% 10% 10% 8% 11% 8% 8% 11% 10% 10% 10% 4 - Neither 15% 11% 16% 19% 12% 15% 14% 14% 15% 15% 16% 13% 3 8% 8% 7% 7% 8% 8% 8% 8% 7% 8% 8% 7% 2 6% 8% 5% 6% 8% 6% 5% 8% 6% 6% 7% 5% 1 - Strongly disagree 15% 19% 16% 11% 12% 14% 12% 20% 17% 13% 15% 15% Don’t know 2% 1% 3% 3% 2% 2% 2% 3% 3% 2% 2% 3% Column n 2100 329 712 521 507 1739 198 154 717 1346 1258 842

(Agree/Disagree) How would you rate - Single-use plastic items, such as plastic shopping bags, straws, coffee pods, coffee cup lids and w ater bottles should be banned. by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Agree (5-7) 54% 50% 59% 50% 53% 53% 55% 57% 57% Disagree (1-3) 29% 34% 24% 36% 29% 26% 31% 27% 26% 7 - Strongly agree 33% 29% 36% 27% 33% 29% 28% 37% 40% 6 12% 11% 12% 12% 9% 13% 16% 11% 8% 5 10% 9% 11% 11% 10% 11% 11% 9% 8% 4 - Neither 15% 15% 15% 14% 16% 18% 13% 15% 14% 3 8% 8% 7% 8% 10% 9% 9% 4% 6% 2 6% 7% 6% 10% 3% 8% 7% 7% 5%

1 - Strongly disagree 15% 19% 11% 18% 16% 10% 16% 16% 14% Don’t know 2% 1% 3% 0% 3% 3% 1% 2% 4% Column n 2100 1027 1073 132 247 329 360 400 632 (Agree/Disagree) How would you rate - Ottaw a should strive to be a “zero-waste” city. by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Agree (5-7) 73% 74% 71% 74% 74% 72% 79% 75% 74% 73% 71% 76% Disagree (1-3) 14% 14% 14% 11% 16% 14% 10% 14% 13% 14% 15% 12% 7 - Strongly agree 46% 51% 45% 42% 47% 45% 48% 50% 50% 44% 42% 52% 6 16% 14% 14% 20% 16% 15% 17% 17% 13% 17% 17% 13% 5 11% 9% 12% 12% 12% 11% 14% 8% 10% 12% 11% 11% 4 - Neither 12% 9% 14% 12% 9% 12% 10% 8% 11% 12% 12% 11% 3 4% 3% 4% 3% 5% 4% 1% 1% 3% 4% 4% 3% 2 3% 3% 3% 2% 4% 3% 1% 3% 3% 3% 3% 3% 1 - Strongly disagree 7% 8% 7% 6% 7% 7% 7% 10% 6% 7% 8% 5% Don’t know 2% 3% 1% 2% 1% 2% 1% 3% 2% 2% 2% 2% Column n 2100 329 712 521 507 1739 198 154 717 1346 1258 842

(Agree/Disagree) How would you rate - Ottaw a should strive to be a “zero-waste” city. by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Agree (5-7) 73% 72% 74% 80% 72% 72% 69% 72% 74% Disagree (1-3) 14% 15% 12% 12% 14% 12% 16% 16% 13% 7 - Strongly agree 46% 43% 48% 51% 45% 40% 38% 49% 51% 6 16% 16% 16% 17% 16% 19% 16% 13% 14% 5 11% 13% 10% 11% 11% 13% 14% 10% 9% 4 - Neither 12% 12% 12% 8% 11% 16% 14% 11% 9% 3 4% 4% 4% 2% 4% 3% 3% 5% 3% 2 3% 3% 3% 2% 3% 4% 4% 4% 2%

1 - Strongly disagree 7% 8% 6% 8% 7% 5% 9% 6% 7% Don’t know 2% 1% 2% 0% 3% 1% 1% 1% 4% Column n 2100 1027 1073 132 247 329 360 400 632 (Agree/Disagree) How would you rate - There should be recycling and green bins alongside all garbage cans throughout all City facilitie by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Agree (5-7) 89% 90% 88% 91% 90% 89% 91% 87% 91% 89% 90% 88% Disagree (1-3) 5% 5% 6% 4% 5% 5% 4% 7% 4% 6% 5% 5% 7 - Strongly agree 66% 67% 65% 66% 67% 66% 65% 65% 70% 64% 66% 66% 6 15% 16% 16% 15% 13% 15% 19% 11% 14% 16% 15% 15% 5 8% 7% 6% 10% 10% 8% 6% 11% 7% 9% 9% 7% 4 - Neither 5% 3% 6% 3% 4% 5% 5% 5% 4% 5% 5% 5% 3 1% 1% 2% 1% 1% 1% 2% 2% 1% 2% 2% 1% 2 1% 1% 1% 1% 1% 1% 0% 2% 1% 1% 1% 1% 1 - Strongly disagree 3% 3% 3% 2% 3% 3% 2% 3% 2% 3% 3% 3% Don’t know 1% 1% 0% 2% 1% 1% 0% 2% 2% 1% 0% 2% Column n 2100 329 712 521 507 1739 198 154 717 1346 1258 842

(Agree/Disagree) How would you rate - There should be recycling and green bins alongside all garbage cans throughout all City facilitie by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Agree (5-7) 89% 86% 92% 94% 90% 92% 89% 88% 84% Disagree (1-3) 5% 7% 3% 2% 4% 4% 4% 8% 7% 7 - Strongly agree 66% 58% 74% 68% 68% 70% 62% 66% 64% 6 15% 18% 12% 17% 16% 15% 17% 14% 13% 5 8% 10% 6% 9% 7% 7% 10% 9% 7% 4 - Neither 5% 6% 3% 3% 4% 4% 6% 3% 7% 3 1% 2% 1% 1% 1% 1% 1% 2% 2% 2 1% 2% 0% 1% 1% 1% 1% 1% 1%

1 - Strongly disagree 3% 3% 2% 0% 2% 2% 2% 5% 5% Don’t know 1% 1% 1% 1% 2% 0% 0% 1% 2% Column n 2100 1027 1073 132 247 329 360 400 632 Do you alw ays, sometimes or never put the follow ing items in your green bin? - Food w aste by BANNER

Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Alw ays 78% 66% 73% 79% 89% 78% 76% 80% 66% 80% 81% 57% Sometimes 15% 19% 19% 15% 7% 15% 19% 8% 21% 13% 13% 27% Never 7% 14% 7% 5% 4% 7% 4% 10% 11% 6% 6% 13% Not applicable 0% 1% 1% 1% 0% 1% 1% 0% 1% 0% 0% 2% Don’t know 0% 1% 0% 0% 0% 0% 0% 1% 1% 0% 0% 0% Column n 1175 156 374 314 315 970 113 88 252 899 968 207

Do you alw ays, sometimes or never put the follow ing items in your green bin? - Food w aste by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Alw ays 78% 75% 80% 74% 72% 79% 80% 82% 78% Sometimes 15% 17% 13% 20% 19% 16% 15% 10% 10% Never 7% 7% 6% 5% 8% 5% 5% 8% 11% Not applicable 0% 1% 0% 0% 1% 1% 0% 0% 1% Don’t know 0% 0% 0% 1% 1% 0% 0% 0% 0% Column n 1175 590 585 76 153 221 230 232 263 Do you alw ays, sometimes or never put the follow ing items in your green bin? - Food w aste [N/A EXCLUDED] by BANNER

Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Alw ays 78% 66% 73% 79% 89% 78% 77% 80% 67% 81% 81% 59% Sometimes 15% 19% 19% 15% 7% 15% 19% 8% 21% 13% 13% 28% Never 7% 14% 7% 5% 4% 7% 4% 10% 11% 6% 6% 14% Don’t know 0% 1% 0% 0% 0% 0% 0% 1% 1% 0% 0% 0% Column n 1167 154 371 311 315 963 112 88 249 894 966 201

Do you alw ays, sometimes or never put the follow ing items in your green bin? - Food w aste [N/A EXCLUDED] by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Alw ays 78% 76% 80% 74% 73% 79% 80% 82% 79% Sometimes 15% 17% 13% 20% 19% 16% 15% 10% 10% Never 7% 7% 6% 5% 8% 5% 5% 8% 11% Don’t know 0% 0% 0% 1% 1% 0% 0% 0% 0% Column n 1167 585 582 76 152 219 229 231 260 Do you alw ays, sometimes or never put the follow ing items in your green bin? - Leaf and yard w aste by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Alw ays 52% 41% 58% 53% 50% 52% 54% 47% 38% 55% 56% 25% Sometimes 20% 24% 15% 21% 24% 20% 17% 28% 17% 21% 22% 11% Never 19% 26% 17% 20% 17% 20% 17% 17% 22% 19% 19% 21% Not applicable 8% 8% 10% 6% 8% 8% 10% 7% 22% 5% 3% 41% Don’t know 1% 2% 1% 0% 1% 1% 3% 1% 1% 1% 1% 1% Column n 1175 156 374 314 315 970 113 88 252 899 968 207

Do you alw ays, sometimes or never put the follow ing items in your green bin? - Leaf and yard w aste by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Alw ays 52% 48% 56% 52% 60% 56% 46% 50% 47% Sometimes 20% 20% 20% 20% 14% 22% 27% 23% 13% Never 19% 23% 15% 21% 17% 15% 22% 18% 22% Not applicable 8% 8% 8% 6% 8% 7% 5% 8% 16% Don’t know 1% 1% 1% 2% 1% 0% 0% 2% 2% Column n 1175 590 585 76 153 221 230 232 263 Do you alw ays, sometimes or never put the follow ing items in your green bin? - Leaf and yard w aste [N/A EXCLUDED] by BANNER

Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Alw ays 56% 44% 64% 56% 54% 56% 60% 51% 49% 58% 58% 43% Sometimes 22% 26% 17% 22% 26% 22% 19% 30% 22% 22% 22% 19% Never 21% 28% 18% 21% 18% 21% 18% 18% 28% 19% 19% 36% Don’t know 1% 2% 1% 0% 1% 1% 3% 1% 1% 1% 1% 1% Column n 1055 138 327 289 287 874 96 81 187 845 939 116

Do you alw ays, sometimes or never put the follow ing items in your green bin? - Leaf and yard w aste [N/A EXCLUDED] by BANNER2

Gender Age group

Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+

Alw ays 56% 52% 61% 55% 65% 60% 48% 54% 56%

Sometimes 22% 22% 22% 21% 15% 24% 28% 25% 16%

Never 21% 25% 16% 22% 19% 16% 23% 19% 26%

Don’t know 1% 1% 1% 2% 1% 0% 0% 2% 2%

Column n 1055 532 523 71 140 204 218 208 214 Do you alw ays, sometimes or never put the follow ing items in your green bin? - Paper plates and napkins by BANNER

Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Alw ays 40% 39% 39% 38% 45% 39% 51% 37% 33% 42% 41% 35% Sometimes 28% 22% 29% 31% 27% 28% 30% 28% 26% 30% 29% 22% Never 25% 32% 26% 25% 21% 26% 18% 28% 32% 23% 24% 33% Not applicable 6% 7% 6% 4% 7% 6% 1% 3% 9% 5% 5% 10% Don’t know 1% 0% 0% 1% 0% 0% 0% 4% 0% 0% 1% 0% Column n 1175 156 374 314 315 970 113 88 252 899 968 207

Do you alw ays, sometimes or never put the follow ing items in your green bin? - Paper plates and napkins by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Alw ays 40% 36% 44% 24% 32% 43% 42% 54% 40% Sometimes 28% 29% 27% 25% 31% 34% 33% 19% 24% Never 25% 30% 21% 45% 31% 20% 19% 17% 28% Not applicable 6% 5% 7% 5% 6% 3% 5% 9% 6% Don’t know 1% 1% 1% 1% 0% 0% 1% 1% 1% Column n 1175 590 585 76 153 221 230 232 263 Do you alw ays, sometimes or never put the follow ing items in your green bin? - Paper plates and napkins [N/A EXCLUDED] by BANNER

Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Alw ays 42% 42% 41% 40% 49% 42% 51% 38% 36% 44% 43% 39% Sometimes 30% 24% 31% 33% 29% 30% 30% 29% 29% 31% 31% 24% Never 27% 34% 27% 27% 22% 28% 19% 29% 35% 24% 25% 37% Don’t know 1% 0% 0% 1% 0% 0% 0% 4% 0% 0% 1% 0% Column n 1104 144 353 298 295 904 111 86 226 855 918 186

Do you alw ays, sometimes or never put the follow ing items in your green bin? - Paper plates and napkins [N/A EXCLUDED] by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Alw ays 42% 37% 47% 25% 34% 45% 44% 59% 43% Sometimes 30% 31% 29% 26% 33% 35% 34% 21% 26% Never 27% 31% 23% 47% 33% 20% 20% 18% 30% Don’t know 1% 1% 1% 1% 0% 0% 1% 1% 1% Column n 1104 561 543 72 142 215 217 213 245 Do you alw ays, sometimes or never put the follow ing items in your green bin? - Tissues and paper tow els by BANNER

Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Alw ays 38% 35% 42% 30% 44% 38% 42% 34% 32% 40% 38% 35% Sometimes 33% 28% 26% 42% 36% 33% 31% 32% 31% 33% 34% 24% Never 27% 32% 30% 26% 19% 27% 25% 28% 34% 25% 25% 36% Not applicable 1% 3% 1% 1% 1% 1% 1% 3% 2% 1% 1% 3% Don’t know 1% 2% 1% 1% 1% 1% 1% 4% 1% 1% 1% 2% Column n 1175 156 374 314 315 970 113 88 252 899 968 207

Do you alw ays, sometimes or never put the follow ing items in your green bin? - Tissues and paper tow els by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Alw ays 38% 34% 41% 23% 30% 40% 35% 49% 48% Sometimes 33% 29% 36% 30% 37% 38% 37% 28% 25% Never 27% 34% 20% 44% 33% 21% 26% 19% 22% Not applicable 1% 2% 1% 2% 1% 1% 1% 2% 3% Don’t know 1% 1% 2% 1% 0% 0% 2% 2% 3% Column n 1175 590 585 76 153 221 230 232 263 Do you alw ays, sometimes or never put the follow ing items in your green bin? - Tissues and paper tow els [N/A EXCLUDED] by BANNER

Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Alw ays 38% 36% 42% 30% 45% 38% 43% 35% 33% 40% 39% 36% Sometimes 33% 29% 26% 42% 36% 34% 31% 33% 32% 34% 35% 25% Never 27% 33% 31% 26% 19% 27% 25% 29% 34% 25% 25% 37% Don’t know 1% 2% 1% 1% 1% 1% 1% 4% 1% 1% 1% 2% Column n 1155 151 368 308 312 953 111 87 245 886 956 199

Do you alw ays, sometimes or never put the follow ing items in your green bin? - Tissues and paper tow els [N/A EXCLUDED] by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Alw ays 38% 35% 42% 24% 30% 40% 35% 50% 49% Sometimes 33% 30% 37% 31% 37% 38% 37% 29% 26% Never 27% 34% 20% 44% 33% 21% 26% 19% 22% Don’t know 1% 1% 2% 1% 0% 0% 2% 2% 3% Column n 1155 578 577 75 151 218 228 228 255 Do you alw ays, sometimes or never put the follow ing items in your green bin? - Bones and meat by BANNER

Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Alw ays 66% 54% 66% 66% 73% 66% 73% 59% 53% 70% 69% 50% Sometimes 17% 20% 17% 18% 13% 17% 13% 20% 20% 16% 16% 19% Never 14% 20% 14% 14% 12% 14% 11% 17% 23% 11% 12% 25% Not applicable 3% 5% 3% 2% 2% 3% 1% 2% 4% 2% 2% 6% Don’t know 1% 1% 1% 1% 0% 0% 1% 2% 0% 0% 1% 0% Column n 1175 156 374 314 315 970 113 88 252 899 968 207

Do you alw ays, sometimes or never put the follow ing items in your green bin? - Bones and meat by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Alw ays 66% 67% 65% 59% 63% 66% 68% 69% 70% Sometimes 17% 17% 16% 21% 18% 19% 18% 12% 10% Never 14% 13% 14% 13% 16% 12% 11% 17% 16% Not applicable 3% 2% 3% 5% 3% 2% 3% 1% 1% Don’t know 1% 0% 1% 1% 0% 0% 1% 1% 2% Column n 1175 590 585 76 153 221 230 232 263 Do you alw ays, sometimes or never put the follow ing items in your green bin? - Bones and meat [N/A EXCLUDED] by BANNER

Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Alw ays 68% 57% 68% 67% 75% 68% 75% 60% 55% 72% 70% 53% Sometimes 17% 22% 17% 18% 13% 17% 13% 21% 20% 16% 17% 20% Never 14% 21% 14% 14% 12% 14% 12% 17% 24% 12% 12% 26% Don’t know 1% 1% 1% 1% 0% 0% 1% 2% 1% 0% 1% 0% Column n 1147 148 366 308 309 947 111 85 242 881 951 196

Do you alw ays, sometimes or never put the follow ing items in your green bin? - Bones and meat [N/A EXCLUDED] by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Alw ays 68% 68% 67% 63% 65% 67% 70% 70% 71% Sometimes 17% 18% 16% 22% 19% 20% 18% 13% 10% Never 14% 14% 15% 14% 17% 13% 11% 17% 16% Don’t know 1% 0% 1% 1% 0% 0% 1% 1% 2% Column n 1147 578 569 72 149 215 223 228 260 Do you alw ays, sometimes or never put the follow ing items in your green bin? - Cat litter/animal bedding by BANNER

Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Alw ays 15% 21% 15% 14% 15% 16% 14% 10% 14% 16% 16% 8% Sometimes 4% 3% 3% 6% 3% 4% 1% 2% 4% 4% 4% 2% Never 35% 29% 38% 39% 29% 34% 37% 43% 35% 34% 34% 36% Not applicable 45% 47% 43% 40% 51% 45% 46% 42% 46% 45% 43% 53% Don’t know 1% 1% 1% 1% 2% 1% 1% 3% 1% 1% 1% 1% Column n 1175 156 374 314 315 970 113 88 252 899 968 207

Do you alw ays, sometimes or never put the follow ing items in your green bin? - Cat litter/animal bedding by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Alw ays 15% 13% 17% 19% 14% 13% 15% 16% 16% Sometimes 4% 6% 2% 3% 5% 3% 5% 3% 3% Never 35% 38% 32% 35% 45% 35% 32% 33% 26% Not applicable 45% 42% 47% 40% 34% 48% 47% 46% 53% Don’t know 1% 1% 2% 2% 1% 0% 1% 1% 3% Column n 1175 590 585 76 153 221 230 232 263 Do you alw ays, sometimes or never put the follow ing items in your green bin? - Cat litter/animal bedding [N/A EXCLUDED] by BANNER

Where you set out Education Language Rent/Ow n home? your w aste?

Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res

Alw ays 28% 39% 26% 23% 30% 29% 27% 17% 25% 28% 29% 17%

Sometimes 7% 5% 6% 10% 7% 8% 2% 4% 7% 7% 8% 3%

Never 63% 54% 66% 65% 60% 61% 69% 75% 66% 63% 61% 77%

Don’t know 3% 1% 2% 2% 3% 2% 2% 5% 2% 2% 2% 3%

Column n 627 84 206 179 150 521 56 48 131 479 534 93

Do you alw ays, sometimes or never put the follow ing items in your green bin? - Cat litter/animal bedding [N/A EXCLUDED] by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Alw ays 28% 23% 33% 32% 22% 26% 28% 29% 33% Sometimes 7% 10% 4% 6% 8% 6% 10% 6% 7% Never 63% 66% 60% 59% 68% 68% 61% 62% 54% Don’t know 3% 2% 3% 4% 2% 1% 2% 3% 6% Column n 627 327 300 45 98 118 120 120 126 Will you be more likely to use your green bin or use it more fully once you are allow ed to put your organic w aste in plastic bags before putting it in the green bin? by BANNER

Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res More likely (NET) 63% 63% 65% 65% 59% 62% 69% 73% 67% 62% 64% 61% A lot more likely 44% 40% 48% 45% 39% 42% 48% 54% 45% 43% 44% 43% A little more likely 19% 23% 17% 20% 19% 19% 21% 19% 22% 19% 20% 18% No 31% 31% 29% 28% 37% 33% 26% 18% 26% 34% 32% 30% Don’t know 6% 6% 5% 7% 4% 5% 5% 9% 7% 4% 4% 9% Column n 2100 329 712 521 507 1739 198 154 717 1346 1258 842

Will you be more likely to use your green bin or use it more fully once you are allow ed to put your organic w aste in plastic bags before putting it in the green bin? by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ More likely (NET) 63% 61% 65% 77% 67% 69% 60% 56% 55% A lot more likely 44% 41% 46% 49% 48% 50% 39% 40% 38% A little more likely 19% 20% 19% 28% 19% 19% 21% 15% 17% No 31% 34% 29% 19% 26% 26% 36% 37% 39% Don’t know 6% 5% 6% 4% 7% 5% 4% 7% 6% Column n 2100 1027 1073 132 247 329 360 400 632 Will you be more likely to use your green bin or use it more fully once you are allow ed to put dog w aste in plastic bags in the green bin? by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res More likely (NET) 36% 38% 40% 35% 29% 34% 43% 42% 37% 35% 37% 32% A lot more likely 27% 27% 31% 25% 23% 26% 31% 29% 27% 27% 28% 24% A little more likely 9% 11% 9% 10% 6% 8% 12% 13% 11% 8% 9% 8% No 21% 24% 21% 19% 20% 22% 14% 11% 20% 21% 22% 18% Not applicable 42% 37% 38% 44% 50% 42% 40% 43% 41% 42% 39% 47% Don’t know 2% 1% 2% 2% 1% 1% 3% 4% 2% 1% 1% 2% Column n 2100 329 712 521 507 1739 198 154 717 1346 1258 842

Will you be more likely to use your green bin or use it more fully once you are allow ed to put dog w aste in plastic bags in the green bin? by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ More likely (NET) 36% 37% 34% 45% 45% 35% 38% 30% 25% A lot more likely 27% 26% 27% 30% 32% 27% 30% 24% 19% A little more likely 9% 11% 7% 14% 13% 8% 8% 6% 6% No 21% 23% 19% 14% 19% 19% 26% 22% 21% Not applicable 42% 39% 45% 40% 34% 44% 36% 46% 51% Don’t know 2% 1% 2% 1% 2% 2% 0% 2% 3% Column n 2100 1027 1073 132 247 329 360 400 632 Will you be more likely to use your green bin or use it more fully once you are allow ed to put dog w aste in plastic bags in the green bin? [N/A EXCLUDED] by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res More likely (NET) 61% 61% 63% 63% 58% 59% 71% 74% 64% 61% 62% 61% A lot more likely 46% 43% 49% 45% 46% 45% 52% 51% 46% 47% 47% 45% A little more likely 15% 17% 14% 18% 11% 14% 19% 24% 18% 14% 15% 16% No 36% 37% 34% 33% 40% 39% 24% 19% 33% 37% 36% 35% Don’t know 3% 2% 2% 4% 3% 2% 5% 7% 3% 2% 2% 4% Column n 1180 200 431 281 247 978 109 87 400 757 754 426

Will you be more likely to use your green bin or use it more fully once you are allow ed to put dog w aste in plastic bags in the green bin? [N/A EXCLUDED] by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ More likely (NET) 61% 61% 62% 75% 67% 63% 60% 55% 51% A lot more likely 46% 43% 49% 50% 48% 49% 47% 45% 39% A little more likely 15% 18% 13% 24% 19% 14% 13% 11% 12% No 36% 37% 34% 24% 29% 33% 40% 41% 44% Don’t know 3% 2% 4% 1% 3% 4% 0% 4% 5% Column n 1180 612 568 79 162 182 233 215 309 Using a scale from 1 - not at all satisfied to 7 - very satisfied, how would you rate your overall level of satisfaction with the information you obtain about the City of Ottaw a’s blue, black and green bin Waste Diversion Programs? [CURBSIDE] by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Satisfied (5-7) 83% 84% 85% 82% 82% 84% 82% 81% 84% 84% 83% Not satisfied (1- 3) 7% 5% 6% 6% 8% 6% 9% 8% 5% 7% 7% 7 - Very satisfied 32% 31% 33% 31% 33% 31% 35% 38% 36% 31% 32% 6 30% 30% 33% 30% 28% 31% 31% 21% 26% 32% 30% 5 21% 23% 20% 22% 21% 22% 16% 21% 23% 21% 21% 4 8% 9% 6% 9% 9% 8% 8% 5% 9% 7% 8% 3 4% 0% 3% 4% 6% 3% 7% 3% 2% 4% 4% 2 1% 1% 1% 2% 0% 1% 2% 0% 2% 1% 1% 1 - Not at all satisfied 2% 3% 2% 0% 2% 1% 0% 5% 1% 2% 2% Don’t know 2% 2% 2% 3% 1% 2% 1% 5% 2% 2% 2% Column n 1258 172 423 328 316 1044 105 102 195 1037 1258 0

Using a scale from 1 - not at all satisfied to 7 - very satisfied, how would you rate your overall level of satisfaction with the information you obtain about the City of Ottaw a’s blue, black and green bin Waste Diversion Programs? [CURBSIDE] by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Satisfied (5-7) 83% 81% 86% 82% 80% 84% 82% 88% 86% Not satisfied (1-3) 7% 7% 6% 6% 9% 6% 9% 4% 5% 7 - Very satisfied 32% 26% 38% 27% 32% 33% 32% 33% 35% 6 30% 32% 29% 33% 27% 32% 31% 33% 27% 5 21% 24% 18% 22% 21% 19% 19% 21% 25% 4 8% 11% 6% 9% 8% 8% 9% 7% 7% 3 4% 4% 3% 1% 6% 4% 4% 3% 2% 2 1% 1% 1% 0% 1% 2% 2% 1% 0%

1 - Not at all satisfied 2% 1% 2% 5% 1% 1% 2% 0% 2% Don’t know 2% 1% 3% 3% 3% 2% 1% 2% 2% Column n 1258 653 605 96 152 240 271 257 242 Using a scale from 1 - not at all satisfied to 7 - very satisfied, how would you rate your overall level of satisfaction with the information you obtain about the City of Ottaw a’s grey, yellow and green bin Waste Diversion Programs? [MULTI-RES] by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Satisfied (5-7) 67% 68% 69% 61% 69% 66% 66% 74% 65% 70% 67% Not satisfied (1- 3) 11% 9% 12% 12% 12% 12% 7% 13% 12% 9% 11% 7 - Very satisfied 24% 36% 28% 14% 20% 24% 23% 30% 25% 24% 24% 6 20% 14% 20% 18% 27% 20% 21% 22% 19% 24% 20% 5 22% 17% 21% 29% 22% 22% 22% 23% 22% 23% 22% 4 14% 15% 10% 20% 14% 14% 18% 10% 14% 15% 14% 3 5% 3% 7% 6% 4% 6% 2% 2% 6% 4% 5% 2 2% 2% 2% 3% 3% 2% 2% 6% 3% 2% 2% 1 - Not at all satisfied 4% 5% 3% 3% 4% 4% 3% 5% 4% 3% 4% Don’t know 8% 8% 9% 7% 6% 8% 9% 3% 8% 6% 8% Column n 842 157 289 193 191 695 93 52 522 309 0 842

Using a scale from 1 - not at all satisfied to 7 - very satisfied, how would you rate your overall level of satisfaction with the information you obtain about the City of Ottaw a’s grey, yellow and green bin Waste Diversion Programs? [MULTI-RES] by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Satisfied (5-7) 67% 68% 66% 65% 73% 70% 68% 61% 65% Not satisfied (1-3) 11% 12% 11% 11% 11% 6% 13% 13% 12% 7 - Very satisfied 24% 25% 24% 30% 28% 26% 14% 25% 24% 6 20% 20% 20% 11% 25% 20% 23% 20% 20% 5 22% 23% 21% 24% 20% 24% 32% 16% 21% 4 14% 13% 15% 19% 7% 20% 14% 15% 14% 3 5% 5% 5% 7% 8% 0% 2% 6% 6% 2 2% 2% 3% 2% 1% 3% 3% 2% 3%

1 - Not at all satisfied 4% 4% 3% 2% 2% 4% 8% 4% 3% Don’t know 8% 7% 8% 5% 9% 3% 5% 11% 10% Column n 842 374 468 36 95 89 89 143 390 Combined Q33 Values (Curbside + Multi-Res) - Satisfaction w ith the information you obtain about the City of Ottaw a’s blue/grey, black/yellow and green bin Waste Diversion Programs? by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res High Satisfaction (5-7) 78% 78% 80% 76% 77% 78% 76% 79% 72% 81% 83% 67% Low satisfaction (1-3) 8% 7% 8% 8% 9% 8% 8% 10% 10% 7% 7% 11% 7 - Very satisfied 30% 33% 31% 26% 29% 29% 31% 36% 29% 30% 32% 24% 6 27% 23% 29% 27% 28% 28% 27% 21% 21% 30% 30% 20% 5 21% 21% 20% 24% 21% 22% 18% 22% 22% 21% 21% 22% 4 10% 12% 8% 12% 11% 10% 12% 7% 12% 9% 8% 14% 3 4% 1% 4% 4% 5% 4% 5% 3% 5% 4% 4% 5% 2 2% 2% 2% 2% 1% 2% 2% 2% 2% 1% 1% 2% 1 - Not at all satisfied 2% 4% 2% 1% 3% 2% 1% 5% 3% 2% 2% 4% Don't know 4% 4% 4% 4% 3% 4% 4% 5% 6% 3% 2% 8% Column n 2100 329 712 521 507 1739 198 154 717 1346 1258 842

Combined Q33 Values (Curbside + Multi-Res) - Satisfaction w ith the information you obtain about the City of Ottaw a’s blue/grey, black/yellow and green bin Waste Diversion Programs? by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+

High Satisfaction (5-7) 78% 77% 79% 77% 78% 80% 79% 79% 74%

Low satisfaction (1-3) 8% 8% 8% 7% 10% 6% 10% 7% 9% 7 - Very satisfied 30% 26% 33% 28% 30% 31% 28% 31% 29% 6 27% 28% 26% 27% 26% 29% 29% 29% 23% 5 21% 24% 19% 23% 21% 21% 22% 20% 23% 4 10% 11% 9% 12% 8% 11% 10% 10% 11% 3 4% 4% 4% 3% 7% 3% 4% 4% 4% 2 2% 2% 2% 1% 1% 2% 3% 1% 2% 1 - Not at all satisfied 2% 2% 2% 4% 1% 1% 3% 1% 3% Don't know 4% 3% 5% 4% 5% 2% 2% 5% 6% Column n 2100 1027 1073 132 247 329 360 400 632 Phase II

Answer Key Please place each product in either the blue bin, black bin, green bin, or garbage bin

Row % BLUE BIN BLACK BIN GREEN BIN GARBAGE BIN Row n Cereal box 7% 84% 8% 1% 559 Rubber garden hose 34% 2% 1% 63% 558 Aluminum foil 73% 4% 2% 21% 560 Milk container 68% 23% 6% 4% 562 Cat litter 1% 1% 70% 28% 560 Glass bottles 93% 4% 2% 1% 561 Pizza box 5% 39% 46% 9% 560 Plastic bag 18% 2% 3% 77% 560 Plastic clamshell container 85% 3% 1% 11% 559 Broken Plastic toy 48% 2% 2% 48% 558 Spray paint can 42% 4% 1% 53% 563 Wax paper 9% 22% 34% 35% 565 Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res BLUE BIN 7% 11% 8% 5% 7% 8% 4% 3% 14% 5% 3% 18% BLACK BIN 84% 78% 81% 88% 84% 83% 89% 97% 70% 89% 91% 67% GREEN BIN 8% 9% 10% 6% 8% 9% 7% 0% 14% 6% 6% 14% GARBAGE BIN 1% 1% 1% 1% 0% 1% 0% 0% 1% 0% 0% 1%

Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ BLUE BIN 7% 6% 8% 0% 4% 5% 9% 8% 13% BLACK BIN 84% 83% 85% 95% 88% 84% 83% 86% 77% GREEN BIN 8% 9% 7% 5% 9% 11% 7% 4% 11% GARBAGE BIN 1% 1% 0% 0% 0% 0% 1% 2% 0% Column n 559 267 292 18 63 98 115 128 137 Rubber garden hose by BANNER

Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res BLUE BIN 34% 37% 37% 39% 23% 32% 39% 49% 40% 32% 32% 38% BLACK BIN 2% 4% 5% 1% 1% 3% 3% 0% 6% 1% 0% 8% GREEN BIN 1% 4% 0% 0% 2% 1% 1% 2% 3% 1% 1% 3% GARBAGE BIN 63% 56% 58% 60% 74% 64% 57% 49% 52% 66% 67% 51%

Rubber garden hose by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ BLUE BIN 34% 30% 37% 50% 34% 25% 35% 31% 41% BLACK BIN 2% 3% 2% 0% 4% 1% 2% 3% 3% GREEN BIN 1% 2% 1% 0% 1% 2% 1% 1% 2%

GARBAGE BIN 63% 65% 60% 50% 61% 72% 62% 66% 54% Column n 558 267 291 18 62 98 115 128 137 Aluminum foil by BANNER

Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res BLUE BIN 73% 72% 70% 73% 76% 71% 88% 79% 59% 78% 79% 58% BLACK BIN 4% 8% 5% 2% 4% 4% 2% 0% 10% 2% 1% 10% GREEN BIN 2% 4% 1% 2% 2% 2% 0% 0% 4% 1% 1% 5% GARBAGE BIN 21% 16% 24% 23% 18% 23% 11% 21% 28% 19% 19% 27%

Aluminum foil by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ BLUE BIN 73% 71% 74% 62% 68% 84% 75% 72% 68% BLACK BIN 4% 5% 3% 0% 2% 2% 4% 5% 7% GREEN BIN 2% 3% 1% 0% 0% 0% 3% 2% 5% GARBAGE BIN 21% 21% 21% 38% 30% 14% 18% 21% 20% Column n 560 266 294 18 62 98 116 128 138 Milk container by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res BLUE BIN 68% 54% 66% 70% 72% 69% 72% 38% 56% 72% 71% 59% BLACK BIN 23% 31% 24% 24% 19% 21% 23% 59% 30% 21% 22% 26% GREEN BIN 6% 13% 5% 3% 6% 6% 6% 2% 7% 5% 4% 9% GARBAGE BIN 4% 2% 5% 3% 3% 4% 0% 0% 7% 2% 2% 6%

Milk container by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ BLUE BIN 68% 64% 71% 32% 65% 73% 73% 65% 71% BLACK BIN 23% 25% 22% 68% 27% 19% 20% 23% 13% GREEN BIN 6% 8% 4% 0% 2% 8% 5% 6% 8% GARBAGE BIN 4% 3% 4% 0% 5% 0% 2% 6% 7% Column n 562 267 295 18 62 99 114 128 141 Cat litter by BANNER

Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res BLUE BIN 1% 0% 1% 1% 0% 1% 0% 0% 1% 0% 0% 1% BLACK BIN 1% 4% 1% 0% 1% 1% 1% 0% 1% 1% 0% 3% GREEN BIN 70% 63% 73% 67% 73% 72% 54% 72% 62% 73% 76% 55% GARBAGE BIN 28% 33% 25% 32% 26% 26% 45% 28% 36% 26% 23% 41%

Cat litter by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ BLUE BIN 1% 1% 0% 0% 0% 0% 0% 1% 3% BLACK BIN 1% 1% 1% 0% 1% 0% 1% 3% 0% GREEN BIN 70% 65% 75% 87% 73% 83% 68% 64% 58%

GARBAGE BIN 28% 34% 24% 13% 25% 17% 31% 33% 39% Column n 560 266 294 18 62 99 114 129 138 Glass bottles by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res BLUE BIN 93% 94% 93% 94% 92% 92% 96% 98% 89% 95% 96% 85% BLACK BIN 4% 2% 5% 3% 4% 5% 0% 0% 6% 3% 3% 6% GREEN BIN 2% 4% 2% 2% 3% 2% 2% 2% 5% 1% 1% 7% GARBAGE BIN 1% 0% 1% 1% 1% 1% 2% 0% 0% 1% 0% 2%

Glass bottles by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ BLUE BIN 93% 92% 94% 100% 98% 95% 90% 95% 87% BLACK BIN 4% 3% 4% 0% 2% 4% 7% 3% 4% GREEN BIN 2% 4% 1% 0% 0% 1% 3% 3% 7% GARBAGE BIN 1% 1% 1% 0% 0% 0% 1% 0% 3% Column n 561 266 295 18 62 98 115 128 140 Pizza box by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res BLUE BIN 5% 7% 9% 3% 4% 6% 4% 0% 7% 5% 5% 7% BLACK BIN 39% 50% 41% 40% 33% 39% 36% 52% 37% 40% 41% 35% GREEN BIN 46% 32% 41% 50% 51% 46% 50% 37% 42% 47% 47% 43% GARBAGE BIN 9% 11% 9% 7% 12% 9% 11% 11% 14% 8% 7% 14%

Pizza box by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ BLUE BIN 5% 5% 6% 6% 3% 4% 4% 6% 9% BLACK BIN 39% 41% 38% 66% 32% 30% 42% 44% 37% GREEN BIN 46% 43% 48% 22% 51% 59% 47% 43% 37% GARBAGE BIN 9% 11% 8% 6% 14% 6% 7% 6% 17% Column n 560 267 293 18 62 98 115 128 139 Plastic bag by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res BLUE BIN 18% 21% 22% 10% 21% 19% 13% 12% 21% 17% 19% 15% BLACK BIN 2% 2% 3% 0% 1% 1% 2% 6% 2% 2% 1% 4% GREEN BIN 3% 9% 4% 2% 2% 4% 2% 0% 5% 3% 3% 5% GARBAGE BIN 77% 68% 71% 88% 76% 76% 83% 83% 72% 79% 78% 76%

Plastic bag by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ BLUE BIN 18% 18% 18% 13% 17% 15% 22% 21% 13% BLACK BIN 2% 2% 1% 6% 0% 0% 1% 3% 2% GREEN BIN 3% 4% 3% 0% 1% 2% 1% 8% 5% GARBAGE BIN 77% 76% 79% 81% 82% 83% 76% 68% 80% Column n 560 267 293 18 62 98 116 128 138 Plastic clamshell container by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res BLUE BIN 85% 75% 86% 86% 85% 84% 86% 89% 83% 85% 87% 79% BLACK BIN 3% 2% 4% 3% 3% 3% 7% 1% 4% 3% 2% 6% GREEN BIN 1% 4% 1% 0% 2% 2% 0% 0% 1% 1% 1% 3% GARBAGE BIN 11% 18% 9% 11% 10% 12% 8% 9% 12% 11% 11% 12%

Plastic clamshell container by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ BLUE BIN 85% 84% 85% 94% 96% 79% 83% 86% 77% BLACK BIN 3% 3% 3% 0% 1% 5% 5% 2% 3% GREEN BIN 1% 1% 1% 0% 0% 0% 2% 2% 3%

GARBAGE BIN 11% 12% 10% 6% 3% 16% 11% 10% 17% Column n 559 266 293 18 62 98 114 128 139 Broken Plastic toy by BANNER

Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res BLUE BIN 48% 54% 50% 53% 38% 46% 58% 58% 55% 45% 48% 47% BLACK BIN 2% 0% 3% 1% 3% 2% 0% 0% 3% 2% 1% 3% GREEN BIN 2% 4% 1% 1% 2% 2% 0% 2% 3% 1% 1% 4%

GARBAGE BIN 48% 42% 47% 45% 57% 50% 42% 40% 40% 52% 49% 46%

Broken Plastic toy by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ BLUE BIN 48% 49% 48% 51% 55% 47% 50% 46% 40% BLACK BIN 2% 2% 2% 0% 2% 3% 2% 2% 2% GREEN BIN 2% 2% 2% 0% 0% 1% 2% 3% 3%

GARBAGE BIN 48% 48% 48% 49% 43% 49% 47% 49% 55% Column n 558 266 292 18 62 99 114 128 137 Spray paint can by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res BLUE BIN 42% 51% 41% 40% 40% 40% 40% 61% 41% 42% 42% 39% BLACK BIN 4% 12% 4% 3% 3% 5% 2% 1% 11% 2% 1% 12% GREEN BIN 1% 3% 2% 0% 2% 1% 2% 0% 3% 1% 0% 5% GARBAGE BIN 53% 34% 53% 56% 55% 53% 56% 38% 44% 55% 56% 44%

Spray paint can by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ BLUE BIN 42% 41% 42% 67% 34% 39% 35% 44% 48% BLACK BIN 4% 5% 4% 0% 6% 2% 3% 5% 7% GREEN BIN 1% 2% 1% 0% 0% 1% 2% 1% 5% GARBAGE BIN 53% 52% 53% 33% 59% 57% 60% 50% 40% Column n 563 268 295 18 62 99 115 129 140 Wax paper by BANNER

Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res BLUE BIN 9% 11% 10% 10% 8% 10% 4% 9% 10% 9% 9% 11% BLACK BIN 22% 23% 23% 20% 22% 22% 19% 18% 24% 21% 22% 20% GREEN BIN 34% 32% 30% 34% 39% 32% 36% 51% 27% 37% 37% 27%

GARBAGE BIN 35% 33% 37% 36% 32% 35% 41% 22% 39% 33% 32% 42%

Wax paper by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ BLUE BIN 9% 8% 10% 5% 3% 6% 13% 11% 14% BLACK BIN 22% 25% 19% 37% 12% 17% 24% 26% 23% GREEN BIN 34% 30% 37% 15% 39% 53% 27% 32% 27%

GARBAGE BIN 35% 36% 34% 43% 47% 24% 36% 31% 36% Column n 565 267 298 18 62 99 115 129 142 How does this image make you feel: Image 1 by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Bored 2% 0% 2% 1% 5% 3% 0% 0% 4% 2% 2% 3% Sad 0% 0% 1% 0% 0% 1% 0% 0% 2% 0% 0% 1% Angry 1% 0% 2% 1% 0% 1% 2% 0% 0% 1% 1% 0% Guilty 1% 0% 1% 1% 1% 1% 2% 3% 3% 1% 1% 2% Hopeful 66% 55% 65% 70% 67% 66% 71% 50% 72% 64% 64% 70% Pessimistic 1% 0% 0% 1% 2% 1% 0% 6% 2% 1% 1% 2% Optimistic 61% 55% 62% 70% 53% 59% 72% 70% 59% 62% 61% 61% Motivated 36% 48% 38% 35% 32% 35% 45% 33% 45% 33% 32% 47% Confused 2% 0% 1% 1% 4% 2% 0% 0% 1% 2% 2% 2% Other (please specify) 4% 4% 2% 6% 5% 4% 4% 5% 2% 5% 5% 3% Column n 531 59 159 158 154 450 51 29 143 385 356 175

How does this image make you feel: Image 1 by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Bored 2% 3% 2% 0% 5% 4% 2% 1% 1% Sad 0% 1% 0% 0% 0% 0% 0% 2% 1% Angry 1% 1% 0% 0% 1% 0% 0% 3% 1% Guilty 1% 2% 0% 0% 3% 0% 1% 1% 2% Hopeful 66% 66% 65% 71% 71% 69% 70% 55% 63% Pessimistic 1% 1% 1% 0% 2% 2% 0% 1% 1% Optimistic 61% 62% 61% 51% 52% 61% 63% 66% 67% Motivated 36% 39% 35% 43% 38% 31% 37% 36% 38% Confused 2% 1% 2% 0% 0% 2% 2% 3% 1% Other (please specify) 4% 6% 3% 6% 4% 3% 5% 2% 8% Column n 531 250 281 18 60 95 105 124 129 How does this image make you feel: Image 2 by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Bored 1% 0% 3% 0% 2% 1% 0% 3% 4% 1% 1% 3% Sad 40% 27% 38% 38% 49% 42% 27% 41% 47% 38% 38% 46% Angry 43% 45% 40% 41% 47% 44% 39% 30% 40% 44% 45% 37% Guilty 11% 11% 12% 10% 12% 10% 12% 23% 11% 11% 11% 11% Hopeful 11% 10% 13% 12% 8% 10% 16% 12% 6% 12% 11% 10% Pessimistic 24% 21% 19% 26% 28% 24% 21% 30% 31% 21% 19% 36% Optimistic 9% 19% 9% 9% 7% 8% 8% 29% 9% 9% 9% 9% Motivated 7% 5% 5% 9% 7% 6% 11% 8% 6% 7% 7% 7% Confused 9% 17% 7% 9% 7% 9% 10% 2% 11% 8% 7% 12% Other (please specify) 10% 10% 13% 8% 7% 9% 13% 6% 11% 9% 8% 15% Column n 531 59 159 157 155 451 51 28 145 383 354 177

How does this image make you feel: Image 2 by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Bored 1% 2% 1% 0% 1% 1% 3% 1% 1% Sad 40% 38% 42% 47% 52% 49% 33% 39% 28% Angry 43% 38% 47% 35% 41% 47% 42% 42% 43% Guilty 11% 11% 11% 22% 14% 16% 9% 10% 4% Hopeful 11% 14% 8% 15% 9% 5% 9% 13% 17% Pessimistic 24% 27% 21% 29% 34% 24% 20% 17% 26% Optimistic 9% 12% 7% 4% 7% 3% 11% 15% 10% Motivated 7% 8% 5% 4% 4% 4% 5% 10% 11% Confused 9% 11% 7% 17% 3% 8% 11% 11% 7% Other (please specify) 10% 8% 11% 6% 8% 9% 13% 8% 10% Column n 531 249 282 18 58 96 105 125 129 How does this image make you feel: Image 3 by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Bored 1% 3% 1% 0% 1% 1% 0% 4% 1% 1% 1% 1% Sad 70% 73% 70% 66% 72% 70% 62% 71% 70% 70% 71% 66% Angry 58% 54% 65% 53% 59% 57% 59% 69% 57% 59% 57% 62% Guilty 13% 2% 13% 15% 13% 12% 14% 14% 15% 12% 11% 16% Hopeful 1% 0% 2% 0% 0% 0% 1% 0% 2% 0% 1% 0% Pessimistic 22% 9% 17% 30% 23% 23% 16% 20% 24% 21% 20% 26% Optimistic 0% 0% 1% 0% 0% 0% 1% 0% 2% 0% 1% 0% Motivated 5% 3% 6% 4% 6% 5% 0% 5% 4% 5% 4% 6% Confused 11% 6% 11% 11% 11% 10% 15% 8% 14% 9% 10% 12% Other (please specify) 7% 3% 7% 11% 3% 6% 9% 6% 10% 5% 5% 10% Column n 531 59 159 159 153 450 51 29 143 385 356 175

How does this image make you feel: Image 3 by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Bored 1% 1% 0% 4% 0% 1% 1% 0% 1% Sad 70% 66% 72% 89% 76% 77% 66% 65% 58% Angry 58% 58% 59% 36% 61% 56% 56% 63% 63% Guilty 13% 13% 12% 16% 16% 14% 14% 12% 6% Hopeful 1% 0% 1% 0% 2% 1% 1% 0% 0% Pessimistic 22% 25% 19% 9% 28% 21% 19% 19% 28% Optimistic 0% 0% 1% 0% 2% 0% 1% 0% 1% Motivated 5% 7% 3% 6% 2% 1% 5% 8% 7% Confused 11% 12% 10% 6% 13% 10% 9% 10% 12% Other (please specify) 7% 5% 8% 0% 15% 4% 6% 5% 7% Column n 531 249 282 18 61 96 104 124 128 How does this image make you feel: Image 4 by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Bored 3% 0% 5% 2% 2% 3% 0% 10% 4% 2% 3% 2% Sad 60% 54% 57% 63% 62% 58% 70% 67% 68% 57% 58% 64% Angry 48% 48% 57% 38% 47% 47% 50% 56% 52% 46% 44% 56% Guilty 19% 6% 22% 18% 20% 19% 15% 18% 25% 16% 19% 18% Hopeful 1% 1% 1% 1% 0% 1% 0% 0% 1% 1% 1% 0% Pessimistic 27% 14% 20% 38% 28% 28% 25% 21% 32% 25% 24% 35% Optimistic 1% 0% 2% 1% 1% 1% 0% 3% 1% 1% 2% 0% Motivated 4% 2% 3% 3% 5% 4% 2% 0% 2% 4% 4% 3% Confused 8% 5% 10% 10% 6% 8% 14% 7% 9% 8% 9% 7% Other (please specify) 8% 12% 8% 9% 7% 8% 12% 6% 8% 8% 8% 9% Column n 533 60 160 159 153 453 51 28 145 385 356 177

How does this image make you feel: Image 4 by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Bored 3% 5% 1% 0% 4% 6% 2% 2% 0% Sad 60% 56% 63% 73% 74% 65% 53% 54% 52% Angry 48% 47% 48% 60% 36% 39% 46% 49% 65% Guilty 19% 16% 21% 21% 33% 17% 18% 14% 11% Hopeful 1% 1% 1% 0% 0% 0% 1% 2% 2% Pessimistic 27% 29% 26% 29% 29% 22% 27% 28% 30% Optimistic 1% 1% 1% 0% 2% 1% 1% 2% 0% Motivated 4% 6% 2% 0% 0% 2% 3% 6% 8% Confused 8% 8% 8% 5% 8% 7% 11% 9% 6% Other (please specify) 8% 9% 8% 10% 7% 7% 10% 9% 7% Column n 533 251 282 17 60 96 108 125 127 How does this image make you feel: Image 5 by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Bored 3% 2% 3% 2% 2% 2% 2% 6% 4% 2% 2% 4% Sad 64% 50% 68% 67% 62% 64% 66% 59% 67% 63% 64% 64% Angry 61% 67% 66% 57% 60% 62% 63% 45% 61% 62% 61% 63% Guilty 15% 4% 14% 17% 17% 14% 19% 16% 18% 14% 14% 17% Hopeful 1% 0% 1% 1% 1% 1% 3% 2% 0% 1% 1% 1% Pessimistic 29% 11% 20% 37% 37% 30% 16% 31% 35% 27% 25% 38% Optimistic 0% 0% 0% 0% 0% 0% 0% 2% 0% 0% 0% 0% Motivated 6% 7% 6% 4% 9% 7% 4% 6% 6% 7% 7% 5% Confused 3% 3% 4% 3% 2% 3% 6% 0% 3% 3% 3% 3% Other (please specify) 4% 5% 4% 4% 4% 5% 0% 6% 7% 3% 4% 7% Column n 528 60 159 155 153 448 51 28 144 381 352 176

How does this image make you feel: Image 5 by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Bored 3% 4% 1% 5% 5% 2% 4% 1% 0% Sad 64% 64% 64% 66% 79% 74% 61% 54% 53% Angry 61% 60% 63% 51% 51% 52% 62% 73% 71% Guilty 15% 15% 15% 21% 22% 18% 13% 12% 9% Hopeful 1% 1% 1% 5% 0% 1% 0% 1% 3% Pessimistic 29% 30% 28% 30% 34% 23% 28% 26% 35% Optimistic 0% 0% 0% 0% 0% 1% 0% 0% 0% Motivated 6% 8% 5% 7% 3% 5% 4% 8% 13% Confused 3% 3% 3% 5% 2% 4% 5% 1% 1% Other (please specify) 4% 3% 6% 0% 6% 2% 6% 5% 4% Column n 528 249 279 17 59 96 106 123 127 How does this image make you feel: Image 6 by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Bored 10% 5% 6% 10% 17% 10% 11% 11% 14% 9% 10% 11% Sad 1% 0% 1% 0% 2% 1% 2% 0% 0% 1% 1% 1% Angry 1% 2% 1% 0% 1% 1% 0% 0% 1% 1% 1% 1% Guilty 1% 0% 2% 2% 0% 1% 0% 0% 3% 1% 1% 1% Hopeful 47% 54% 49% 49% 37% 45% 56% 51% 50% 45% 47% 47% Pessimistic 1% 1% 1% 2% 1% 1% 1% 0% 2% 1% 0% 4% Optimistic 38% 53% 41% 38% 30% 35% 59% 45% 41% 37% 38% 38% Motivated 22% 18% 27% 22% 17% 20% 32% 27% 19% 23% 23% 18% Confused 17% 9% 14% 19% 21% 18% 9% 12% 18% 17% 15% 23% Other (please specify) 7% 4% 8% 7% 6% 7% 7% 0% 10% 6% 7% 7% Column n 528 59 158 156 154 448 51 28 144 381 353 175

How does this image make you feel: Image 6 by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Bored 10% 11% 9% 0% 25% 12% 10% 4% 3% Sad 1% 1% 1% 0% 0% 0% 2% 1% 2% Angry 1% 1% 1% 0% 0% 0% 1% 1% 2% Guilty 1% 1% 2% 6% 4% 0% 0% 1% 1% Hopeful 47% 44% 48% 57% 38% 46% 50% 46% 49% Pessimistic 1% 1% 2% 0% 3% 0% 1% 0% 2% Optimistic 38% 37% 39% 51% 39% 34% 41% 38% 35% Motivated 22% 21% 22% 28% 26% 23% 16% 19% 25% Confused 17% 24% 11% 12% 14% 17% 16% 19% 20% Other (please specify) 7% 5% 9% 0% 10% 5% 11% 5% 5% Column n 528 247 281 17 58 95 105 123 130 How does this image make you feel: Image 7 by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Bored 5% 10% 3% 4% 5% 5% 0% 19% 6% 4% 5% 5% Sad 39% 42% 39% 40% 39% 38% 45% 48% 44% 38% 37% 46% Angry 32% 32% 35% 33% 29% 32% 35% 25% 28% 34% 32% 33% Guilty 15% 8% 11% 19% 15% 14% 13% 22% 14% 15% 15% 13% Hopeful 4% 3% 5% 3% 3% 4% 3% 7% 6% 3% 3% 5% Pessimistic 25% 18% 18% 28% 33% 25% 26% 27% 29% 24% 23% 31% Optimistic 2% 0% 4% 2% 1% 2% 2% 0% 3% 2% 1% 4% Motivated 7% 5% 9% 6% 7% 8% 1% 5% 8% 7% 7% 8% Confused 20% 20% 23% 17% 19% 21% 12% 19% 18% 20% 20% 19% Other (please specify) 8% 4% 10% 7% 7% 8% 8% 8% 9% 7% 8% 8% Column n 531 59 160 157 154 451 51 28 144 384 355 176

How does this image make you feel: Image 7 by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Bored 5% 7% 4% 9% 10% 6% 4% 1% 2% Sad 39% 42% 38% 40% 48% 43% 32% 35% 43% Angry 32% 29% 35% 20% 25% 29% 25% 40% 48% Guilty 15% 14% 15% 20% 18% 17% 10% 16% 10% Hopeful 4% 4% 3% 0% 6% 4% 4% 4% 1% Pessimistic 25% 27% 24% 38% 24% 23% 23% 25% 29% Optimistic 2% 3% 1% 5% 4% 1% 2% 2% 0% Motivated 7% 9% 6% 11% 2% 3% 9% 12% 6% Confused 20% 21% 19% 7% 11% 20% 21% 26% 21% Other (please specify) 8% 5% 10% 11% 4% 9% 14% 3% 8% Column n 531 249 282 17 60 96 105 125 128 How many good habits do you have? Why not make using the green bin one of them? - Categorical by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Low motivation (1,2) 24% 20% 20% 27% 28% 25% 16% 29% 26% 24% 25% 24% High motivation (4,5) 60% 67% 66% 60% 49% 57% 74% 65% 59% 60% 59% 60% 1 - Does not motivate 7% 7% 7% 9% 6% 8% 3% 7% 6% 8% 6% 10% 2 17% 14% 13% 18% 23% 18% 13% 21% 20% 16% 19% 14% 3 10% 10% 6% 7% 18% 11% 9% 7% 9% 11% 10% 11% 4 34% 37% 32% 34% 36% 33% 51% 15% 28% 37% 36% 29% 5 - Highly motivates 25% 29% 34% 26% 13% 24% 24% 49% 31% 23% 23% 31% Don't know 6% 3% 8% 5% 5% 7% 1% 0% 7% 5% 6% 5% Column n 508 58 149 152 148 432 50 25 136 369 339 169

How many good habits do you have? Why not make using the green bin one of them? - Categorical by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Low motivation (1,2) 24% 27% 22% 29% 28% 28% 23% 23% 19% High motivation (4,5) 60% 59% 60% 49% 64% 57% 58% 61% 61%

1 - Does not motivate 7% 9% 6% 12% 4% 9% 6% 10% 4% 2 17% 19% 16% 17% 24% 19% 17% 13% 15% 3 10% 9% 11% 9% 7% 13% 10% 12% 8% 4 34% 35% 34% 16% 37% 34% 41% 33% 30% 5 - Highly motivates 25% 24% 27% 33% 27% 23% 17% 29% 31% Don't know 6% 5% 6% 12% 2% 2% 9% 4% 11% Column n 508 236 272 16 58 92 100 119 123 If you are not putting that paper bag in the recycling bin, you may as w ell put it over your head - Categorical by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Low motivation (1,2) 48% 40% 43% 43% 61% 49% 40% 33% 40% 51% 50% 42% High motivation (4,5) 40% 48% 42% 45% 28% 38% 46% 51% 51% 36% 37% 45% 1 - Does not motivate 25% 21% 24% 24% 31% 26% 23% 20% 27% 25% 25% 25% 2 22% 19% 20% 19% 31% 24% 16% 13% 12% 26% 25% 16% 3 9% 10% 9% 9% 7% 9% 11% 4% 7% 9% 9% 7% 4 23% 20% 25% 26% 16% 21% 30% 28% 25% 22% 23% 21% 5 - Highly motivates 17% 28% 17% 18% 12% 17% 16% 23% 26% 14% 14% 25% Don't know 4% 2% 6% 3% 3% 4% 3% 12% 2% 4% 3% 6% Column n 510 58 151 152 148 434 50 25 138 369 339 171

If you are not putting that paper bag in the recycling bin, you may as w ell put it over your head - Categorical by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Low motivation (1,2) 48% 52% 44% 50% 51% 49% 48% 51% 37% High motivation (4,5) 40% 34% 44% 36% 45% 35% 37% 38% 49%

1 - Does not motivate 25% 28% 23% 19% 36% 30% 25% 27% 10% 2 22% 24% 21% 31% 16% 19% 23% 24% 27% 3 9% 9% 8% 7% 2% 12% 14% 8% 6% 4 23% 17% 27% 10% 27% 22% 21% 21% 26% 5 - Highly motivates 17% 17% 17% 26% 17% 13% 15% 16% 23% Don't know 4% 4% 4% 7% 2% 5% 2% 4% 8% Column n 510 237 273 16 58 92 101 119 124 Recycling isn’t virtuous, it’s just common sense - Categorical by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Low motivation (1,2) 18% 13% 19% 17% 21% 19% 17% 7% 19% 18% 18% 19% 5 - Highly motivates 34% 39% 35% 35% 30% 33% 34% 46% 36% 33% 32% 38% 1 - Does not motivate 6% 2% 6% 7% 5% 7% 2% 0% 9% 5% 5% 8% 2 13% 11% 13% 10% 16% 13% 15% 7% 10% 13% 13% 11% 3 8% 16% 6% 9% 8% 8% 7% 15% 7% 9% 9% 6% 4 38% 32% 38% 37% 39% 38% 41% 28% 37% 38% 39% 34% High motivation (4,5) 71% 71% 73% 72% 69% 71% 75% 74% 73% 71% 71% 72% Don't know 2% 0% 2% 3% 2% 2% 1% 3% 1% 2% 2% 2% Column n 509 58 149 153 148 433 50 25 137 369 339 170

Recycling isn’t virtuous, it’s just common sense - Categorical by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Low motivation (1,2) 18% 21% 17% 24% 19% 28% 16% 16% 11% 5 - Highly motivates 34% 32% 35% 43% 40% 23% 28% 37% 40%

1 - Does not motivate 6% 6% 6% 12% 5% 6% 6% 8% 2% 2 13% 15% 11% 11% 14% 22% 10% 8% 9% 3 8% 8% 8% 10% 11% 9% 8% 6% 7% 4 38% 37% 38% 23% 28% 36% 47% 40% 38% High motivation (4,5) 71% 69% 73% 66% 68% 59% 75% 76% 78% Don't know 2% 2% 2% 0% 2% 3% 1% 2% 4% Column n 509 238 271 16 58 92 100 120 123 Recycling doesn’t make you good, it makes you normal - Categorical by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Low motivation (1,2) 28% 17% 23% 25% 42% 29% 27% 15% 22% 30% 30% 24% High motivation (4,5) 58% 63% 68% 59% 43% 57% 60% 70% 63% 56% 57% 59% 1 - Does not motivate 10% 7% 7% 12% 10% 9% 11% 7% 9% 10% 9% 11% 2 18% 10% 16% 13% 32% 19% 16% 7% 13% 20% 21% 13% 3 10% 16% 6% 12% 11% 10% 10% 15% 11% 10% 9% 13% 4 30% 33% 34% 31% 24% 30% 31% 36% 30% 30% 33% 25% 5 - Highly motivates 28% 31% 34% 28% 19% 27% 29% 34% 33% 26% 25% 34% Don't know 4% 4% 3% 4% 4% 4% 3% 0% 4% 4% 3% 5% Column n 511 58 151 153 148 435 50 25 138 370 340 171

Recycling doesn’t make you good, it makes you normal - Categorical by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Low motivation (1,2) 28% 29% 27% 25% 32% 34% 31% 28% 14% High motivation (4,5) 58% 57% 58% 55% 57% 54% 55% 58% 67%

1 - Does not motivate 10% 9% 10% 5% 6% 10% 14% 14% 2% 2 18% 21% 17% 20% 26% 25% 17% 14% 12% 3 10% 11% 10% 20% 8% 9% 10% 10% 12% 4 30% 29% 31% 22% 29% 32% 31% 29% 33% 5 - Highly motivates 28% 28% 28% 33% 28% 22% 24% 29% 34% Don't know 4% 3% 5% 0% 4% 3% 4% 3% 7% Column n 511 238 273 16 58 92 101 120 124 Throw ing a recyclable item in the garbage is like burying tax dollars in the ground Literally - Categorical by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Low motivation (1,2) 25% 18% 25% 29% 25% 27% 21% 19% 23% 26% 27% 22% High motivation (4,5) 62% 66% 62% 58% 63% 61% 68% 58% 65% 60% 60% 64% 1 - Does not motivate 8% 4% 7% 11% 8% 8% 4% 13% 8% 8% 8% 8% 2 17% 14% 18% 18% 18% 18% 16% 6% 15% 18% 18% 15% 3 8% 14% 8% 6% 7% 7% 9% 13% 7% 8% 8% 7% 4 34% 34% 35% 28% 41% 34% 43% 32% 30% 36% 36% 31% 5 - Highly motivates 27% 32% 26% 31% 22% 27% 25% 26% 35% 25% 25% 33% Don't know 5% 2% 5% 7% 5% 5% 3% 10% 4% 5% 5% 6% Column n 510 58 150 153 148 434 50 25 137 370 340 170

Throw ing a recyclable item in the garbage is like burying tax dollars in the ground Literally - Categorical by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Low motivation (1,2) 25% 24% 27% 13% 27% 27% 30% 26% 19% High motivation (4,5) 62% 64% 60% 70% 66% 60% 59% 60% 62%

1 - Does not motivate 8% 8% 9% 7% 7% 8% 11% 8% 6% 2 17% 16% 18% 6% 21% 19% 19% 17% 13% 3 8% 7% 8% 12% 2% 8% 7% 10% 10% 4 34% 37% 32% 15% 34% 37% 38% 34% 34% 5 - Highly motivates 27% 27% 27% 55% 32% 23% 21% 26% 28% Don't know 5% 5% 5% 5% 5% 5% 4% 4% 8% Column n 510 238 272 16 58 92 101 120 123 More recycling or more landfills? The choice is yours - Categorical by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Low motivation (1,2) 11% 15% 8% 11% 13% 12% 10% 9% 12% 11% 12% 11% High motivation (4,5) 80% 79% 84% 79% 76% 80% 79% 84% 79% 80% 81% 77% 1 - Does not motivate 4% 6% 3% 3% 5% 4% 2% 9% 2% 4% 4% 3% 2 8% 10% 5% 9% 9% 8% 9% 0% 10% 7% 8% 7% 3 5% 3% 4% 6% 7% 5% 6% 7% 6% 5% 5% 7% 4 39% 32% 40% 38% 42% 40% 38% 34% 36% 40% 40% 37% 5 - Highly motivates 40% 47% 43% 41% 34% 40% 41% 49% 42% 40% 41% 40% Don't know 4% 2% 4% 4% 3% 4% 5% 0% 3% 4% 3% 5% Column n 512 58 152 153 148 436 50 25 139 370 341 171

More recycling or more landfills? The choice is yours - Categorical by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Low motivation (1,2) 11% 12% 11% 11% 9% 11% 11% 15% 9% High motivation (4,5) 80% 80% 80% 84% 81% 81% 79% 78% 80%

1 - Does not motivate 4% 2% 5% 5% 0% 4% 6% 6% 1% 2 8% 9% 6% 6% 9% 7% 6% 10% 8% 3 5% 4% 6% 0% 7% 5% 6% 5% 5% 4 39% 36% 41% 17% 39% 42% 43% 36% 42% 5 - Highly motivates 40% 43% 38% 67% 42% 38% 36% 42% 38% Don't know 4% 4% 3% 5% 4% 3% 4% 2% 6% Column n 512 238 274 16 58 93 101 120 124 Half of households in Ottaw a don’t compost organic w aste Which half does your household belong to? - Categorical by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Low motivation (1,2) 25% 33% 24% 23% 27% 27% 19% 21% 25% 26% 26% 24% High motivation (4,5) 60% 57% 65% 63% 54% 59% 66% 77% 56% 62% 63% 54% 1 - Does not motivate 8% 13% 10% 8% 6% 9% 7% 9% 11% 8% 6% 14% 2 17% 20% 14% 15% 21% 18% 12% 12% 13% 18% 20% 9% 3 9% 2% 6% 10% 13% 9% 13% 2% 9% 9% 7% 12% 4 37% 38% 37% 37% 35% 37% 37% 37% 37% 36% 37% 36% 5 - Highly motivates 24% 19% 28% 25% 19% 22% 29% 40% 19% 26% 26% 18% Don't know 5% 8% 4% 4% 6% 6% 3% 0% 10% 4% 3% 10% Column n 510 57 151 153 148 435 49 25 137 370 341 169

Half of households in Ottaw a don’t compost organic w aste Which half does your household belong to? - Categorical by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Low motivation (1,2) 25% 23% 27% 26% 23% 28% 32% 21% 21% High motivation (4,5) 60% 63% 58% 62% 63% 57% 55% 66% 62%

1 - Does not motivate 8% 8% 9% 21% 5% 8% 10% 7% 8% 2 17% 16% 18% 5% 19% 20% 22% 14% 13% 3 9% 8% 9% 6% 6% 11% 8% 12% 7% 4 37% 37% 36% 25% 37% 36% 34% 41% 38% 5 - Highly motivates 24% 26% 22% 37% 26% 22% 20% 25% 23% Don't know 5% 5% 5% 6% 7% 4% 5% 2% 10% Column n 510 239 271 17 58 92 101 120 122 Recycling is easy What are you w aiting for? - Categorical by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Low motivation (1,2) 25% 16% 26% 23% 29% 25% 18% 26% 23% 25% 27% 20% High motivation (4,5) 63% 75% 66% 64% 52% 61% 73% 62% 65% 62% 61% 67% 1 - Does not motivate 7% 9% 5% 8% 5% 7% 4% 13% 6% 7% 7% 6% 2 18% 7% 20% 15% 24% 19% 15% 13% 17% 18% 20% 14% 3 10% 9% 3% 10% 16% 10% 7% 13% 9% 10% 10% 9% 4 32% 39% 27% 35% 30% 32% 33% 23% 29% 33% 32% 31% 5 - Highly motivates 31% 36% 39% 29% 22% 29% 40% 38% 37% 29% 29% 35% Don't know 3% 0% 5% 3% 3% 4% 1% 0% 3% 3% 3% 4% Column n 510 58 150 153 148 434 50 25 137 370 340 170

Recycling is easy What are you w aiting for? - Categorical by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Low motivation (1,2) 25% 28% 22% 40% 30% 25% 25% 22% 16% High motivation (4,5) 63% 59% 66% 48% 57% 65% 59% 68% 68%

1 - Does not motivate 7% 9% 5% 24% 3% 8% 5% 7% 3% 2 18% 20% 17% 16% 27% 17% 20% 15% 13% 3 10% 10% 9% 5% 10% 10% 14% 8% 7% 4 32% 31% 32% 5% 28% 38% 31% 37% 31% 5 - Highly motivates 31% 28% 33% 43% 29% 27% 28% 31% 37% Don't know 3% 3% 4% 7% 3% 1% 2% 2% 9% Column n 510 238 272 16 58 92 101 120 123 If you are not part of the solution, you are part of the problem: recycle as much as you can - Categorical by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Low motivation (1,2) 17% 13% 14% 17% 22% 19% 7% 7% 14% 18% 18% 14% High motivation (4,5) 73% 74% 79% 72% 66% 70% 84% 90% 76% 71% 72% 73% 1 - Does not motivate 4% 3% 5% 5% 4% 4% 5% 7% 2% 5% 5% 4% 2 13% 10% 9% 13% 18% 15% 2% 0% 11% 13% 14% 10% 3 7% 7% 5% 9% 9% 8% 8% 0% 7% 8% 7% 9% 4 35% 38% 34% 33% 37% 34% 41% 38% 34% 35% 36% 34% 5 - Highly motivates 38% 37% 45% 39% 29% 36% 43% 53% 42% 36% 37% 40% Don't know 3% 6% 2% 2% 3% 3% 1% 2% 3% 3% 2% 4% Column n 508 58 149 152 148 432 50 25 137 368 338 170

If you are not part of the solution, you are part of the problem: recycle as much as you can - Categorical by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Low motivation (1,2) 17% 20% 15% 22% 21% 19% 18% 18% 8% High motivation (4,5) 73% 70% 75% 73% 74% 73% 68% 71% 79%

1 - Does not motivate 4% 5% 4% 8% 1% 8% 4% 6% 2% 2 13% 15% 11% 15% 20% 11% 14% 12% 6% 3 7% 7% 8% 0% 5% 5% 12% 9% 7% 4 35% 37% 33% 33% 29% 41% 32% 40% 33% 5 - Highly motivates 38% 33% 41% 40% 45% 32% 36% 31% 46% Don't know 3% 3% 2% 5% 0% 2% 2% 3% 6% Column n 508 237 271 16 58 92 100 119 123 Toronto households recycle more than Ottaw a households Let’s put Ottaw a on top in 2019 - Categorical by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Low motivation (1,2) 22% 14% 17% 25% 26% 22% 18% 21% 19% 22% 23% 19% High motivation (4,5) 69% 71% 78% 65% 63% 68% 80% 66% 71% 69% 70% 68% 1 - Does not motivate 7% 4% 6% 8% 9% 8% 1% 11% 6% 8% 7% 7% 2 14% 10% 11% 18% 17% 15% 16% 10% 13% 15% 15% 12% 3 6% 13% 3% 7% 6% 6% 1% 13% 5% 6% 6% 6% 4 33% 35% 35% 26% 37% 33% 38% 20% 30% 34% 33% 32% 5 - Highly motivates 36% 37% 44% 38% 26% 35% 42% 46% 41% 35% 36% 36% Don't know 3% 2% 2% 3% 5% 4% 1% 0% 5% 3% 2% 7% Column n 510 58 150 153 148 434 50 25 137 370 340 170

Toronto households recycle more than Ottaw a households Let’s put Ottaw a on top in 2019 - Categorical by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Low motivation (1,2) 22% 22% 22% 5% 27% 16% 23% 23% 24% High motivation (4,5) 69% 69% 70% 90% 65% 80% 63% 70% 62%

1 - Does not motivate 7% 9% 6% 0% 4% 6% 8% 13% 5% 2 14% 13% 16% 5% 23% 10% 15% 10% 19% 3 6% 6% 6% 5% 5% 5% 9% 6% 5% 4 33% 35% 31% 10% 27% 39% 35% 36% 32% 5 - Highly motivates 36% 33% 39% 80% 38% 41% 28% 34% 30% Don't know 3% 4% 3% 0% 3% 0% 5% 1% 9% Column n 510 238 272 16 58 92 101 120 123 Recycling keeps Ottaw a beautiful - Categorical by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Low motivation (1,2) 10% 6% 7% 6% 18% 10% 9% 13% 10% 10% 10% 9% High motivation (4,5) 81% 91% 86% 85% 67% 80% 89% 80% 82% 81% 81% 81% 1 - Does not motivate 2% 1% 2% 2% 4% 2% 0% 7% 3% 2% 2% 3% 2 7% 5% 5% 4% 14% 7% 9% 6% 7% 7% 8% 5% 3 6% 1% 3% 6% 11% 7% 1% 4% 6% 6% 6% 6% 4 43% 44% 42% 46% 39% 44% 42% 37% 39% 45% 46% 36% 5 - Highly motivates 38% 47% 43% 39% 28% 36% 47% 43% 43% 36% 35% 45% Don't know 3% 1% 4% 3% 4% 3% 1% 3% 3% 3% 3% 4% Column n 510 58 150 153 148 434 50 25 137 370 340 170

Recycling keeps Ottaw a beautiful - Categorical by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Low motivation (1,2) 10% 9% 10% 5% 12% 9% 8% 10% 12% High motivation (4,5) 81% 83% 80% 88% 71% 85% 89% 78% 77%

1 - Does not motivate 2% 3% 2% 0% 2% 5% 0% 4% 2% 2 7% 6% 8% 5% 9% 4% 8% 6% 9% 3 6% 5% 7% 0% 14% 4% 3% 8% 6% 4 43% 46% 41% 39% 39% 55% 47% 38% 35% 5 - Highly motivates 38% 37% 39% 48% 32% 31% 41% 40% 41% Don't know 3% 3% 3% 7% 3% 1% 1% 4% 6% Column n 510 238 272 16 58 92 101 120 123 Ottaw a’s use of the green bin is the low est among Ontario’s large cities We can do better - Categorical by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Low motivation (1,2) 18% 30% 14% 16% 19% 19% 13% 13% 17% 18% 18% 17% High motivation (4,5) 74% 65% 78% 73% 75% 73% 81% 74% 66% 77% 76% 69% 1 - Does not motivate 6% 7% 5% 9% 6% 7% 6% 0% 9% 5% 5% 9% 2 11% 23% 9% 7% 14% 12% 7% 13% 8% 13% 13% 8% 3 5% 6% 4% 8% 3% 5% 6% 13% 10% 4% 4% 8% 4 40% 37% 43% 34% 46% 41% 48% 14% 34% 42% 41% 38% 5 - Highly motivates 34% 28% 35% 39% 29% 32% 33% 61% 31% 34% 35% 31% Don't know 3% 0% 4% 3% 2% 4% 0% 0% 7% 2% 2% 5% Column n 260 34 85 68 73 225 23 11 65 195 182 78

Ottaw a’s use of the green bin is the low est among Ontario’s large cities We can do better - Categorical by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Low motivation (1,2) 18% 23% 14% 14% 9% 12% 26% 25% 13% High motivation (4,5) 74% 69% 78% 86% 80% 78% 63% 70% 78%

1 - Does not motivate 6% 9% 4% 0% 6% 6% 10% 9% 1% 2 11% 14% 10% 14% 3% 7% 16% 16% 12% 3 5% 5% 5% 0% 9% 8% 4% 2% 6% 4 40% 39% 41% 29% 36% 50% 34% 43% 46% 5 - Highly motivates 34% 30% 36% 57% 44% 28% 30% 27% 32% Don't know 3% 3% 3% 0% 2% 1% 6% 3% 3% Column n 260 119 141 10 31 46 49 62 62 Ottaw a’s use of the green bin is the low est among Ontario’s large cities Let's up our game - Categorical by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Low motivation (1,2) 18% 22% 13% 23% 16% 19% 11% 25% 12% 21% 22% 11% High motivation (4,5) 73% 58% 80% 70% 73% 71% 81% 75% 73% 72% 72% 75% 1 - Does not motivate 5% 6% 5% 4% 7% 5% 0% 16% 4% 6% 6% 3% 2 13% 16% 8% 19% 9% 13% 11% 9% 8% 15% 16% 7% 3 7% 16% 4% 6% 8% 7% 6% 0% 11% 5% 5% 9% 4 38% 18% 48% 38% 35% 37% 56% 25% 38% 38% 38% 40% 5 - Highly motivates 34% 40% 33% 32% 38% 35% 25% 50% 35% 35% 34% 35% Don't know 2% 4% 2% 1% 3% 3% 2% 0% 3% 2% 1% 5% Column n 250 24 66 84 75 209 27 14 73 174 157 93

Ottaw a’s use of the green bin is the low est among Ontario’s large cities Let's up our game - Categorical by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Low motivation (1,2) 18% 18% 18% 16% 28% 21% 17% 17% 9% High motivation (4,5) 73% 73% 73% 84% 66% 77% 69% 74% 76%

1 - Does not motivate 5% 7% 4% 0% 5% 11% 4% 5% 3% 2 13% 11% 14% 16% 23% 10% 13% 13% 7% 3 7% 6% 7% 0% 6% 3% 14% 7% 2% 4 38% 38% 39% 48% 44% 41% 34% 30% 46% 5 - Highly motivates 34% 35% 34% 36% 22% 36% 35% 45% 30% Don't know 2% 3% 2% 0% 0% 0% 0% 2% 12% Column n 250 118 132 6 27 46 52 57 62 Recycling Apps Apps that w ould allow you to do things like: Exchange or give aw ay household items (similar to Kijiji or Craigslist) See leaderboards of top recyclers in Ottaw a and your neighbourhood Input basic information about your recycling and show by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Bad idea (1,2) 9% 15% 6% 12% 8% 8% 17% 11% 10% 9% 10% 7% 3 21% 16% 23% 22% 19% 22% 16% 14% 19% 22% 21% 21% Good idea (4,5) 67% 68% 67% 64% 72% 67% 67% 75% 68% 67% 68% 67% Prefer not to say 2% 0% 5% 2% 1% 3% 0% 0% 3% 2% 1% 5% Column n 498 54 146 150 147 424 49 24 134 361 330 168

Recycling Apps Apps that w ould allow you to do things like: Exchange or give aw ay household items (similar to Kijiji or Craigslist) See leaderboards of top recyclers in Ottaw a and your neighbourhood Input basic information about your recycling and show by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Bad idea (1,2) 9% 10% 9% 11% 14% 7% 11% 6% 7% 3 21% 24% 19% 5% 14% 22% 26% 24% 21% Good idea (4,5) 67% 64% 70% 84% 68% 69% 62% 69% 65% Prefer not to say 2% 2% 3% 0% 4% 2% 1% 0% 6% Column n 498 231 267 15 58 91 100 116 118 Please rate your level of personal interest in using apps to encourage residents of Ottaw a to recycle by BANNER

Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Not interested (1,2) 8% 11% 10% 5% 9% 8% 10% 8% 10% 7% 8% 9% 3 13% 14% 12% 16% 12% 14% 11% 5% 11% 14% 15% 9% Interested (4,5) 78% 72% 79% 79% 79% 78% 80% 87% 78% 79% 78% 81% Prefer not to say 0% 2% 0% 0% 0% 0% 0% 0% 1% 0% 0% 1% Column n 328 37 91 96 103 277 32 18 88 238 223 105

Please rate your level of personal interest in using apps to encourage residents of Ottaw a to recycle by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+

Not interested (1,2) 8% 8% 8% 0% 2% 7% 6% 13% 16% 3 13% 12% 14% 12% 16% 12% 15% 11% 13% Interested (4,5) 78% 79% 78% 88% 82% 81% 79% 76% 70% Prefer not to say 0% 0% 0% 0% 0% 0% 0% 0% 2% Column n 328 149 179 12 39 61 61 79 76 Contests, Prizes and Challenges Ottaw a’s top recycling household: compete against other households to see w ho can produce theleast amount of non-recyclable waste Ottaw a’s greenest neighbourhood: compete against other neighbourhoods to see w ho can p by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Bad idea (1,2) 22% 23% 15% 20% 31% 22% 24% 16% 17% 23% 24% 17% 3 24% 29% 20% 26% 25% 24% 24% 26% 18% 26% 25% 23% Good idea (4,5) 52% 44% 59% 53% 43% 52% 51% 53% 60% 49% 50% 56% Prefer not to say 2% 4% 5% 1% 1% 2% 1% 6% 4% 2% 2% 5% Column n 498 55 145 150 147 425 49 23 134 361 330 168

Contests, Prizes and Challenges Ottaw a’s top recycling household: compete against other households to see w ho can produce theleast amount of non-recyclable waste Ottaw a’s greenest neighbourhood: compete against other neighbourhoods to see w ho can p by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Bad idea (1,2) 22% 23% 20% 5% 23% 18% 26% 21% 24% 3 24% 24% 24% 16% 16% 24% 21% 28% 36% Good idea (4,5) 52% 51% 52% 66% 58% 56% 52% 49% 38% Prefer not to say 2% 2% 3% 13% 3% 2% 1% 1% 2% Column n 498 231 267 15 58 91 100 116 118 Please rate you level of personal interest in using prizes, challenges and competitions to encourage the residents of Ottaw a to recycle by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Not interested (1,2) 11% 3% 12% 10% 14% 11% 20% 0% 12% 11% 11% 10% 3 15% 19% 15% 16% 12% 17% 0% 11% 9% 18% 18% 9% Interested (4,5) 73% 74% 73% 73% 73% 71% 80% 89% 77% 72% 71% 78% Prefer not to say 1% 4% 0% 1% 0% 1% 0% 0% 2% 0% 0% 2% Column n 249 23 81 80 64 213 22 13 77 171 162 87

Please rate you level of personal interest in using prizes, challenges and competitions to encourage the residents of Ottaw a to recycle by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+

Not interested (1,2) 11% 7% 13% 23% 11% 7% 11% 11% 10% 3 15% 22% 10% 19% 9% 12% 18% 16% 22% Interested (4,5) 73% 70% 76% 59% 80% 81% 71% 72% 64% Prefer not to say 1% 1% 1% 0% 0% 0% 0% 1% 4% Column n 249 117 132 9 35 50 52 57 46 Voice controlled personal assistant (e g , Apple’s Siri, Google Assistant and Amazon’s Alexa) that w ould tell you w hich itemscan be recycled in Ottaw a by BANNER

Where you set out Education Language Rent/Ow n home? your w aste?

Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Bad idea (1,2) 10% 8% 12% 9% 12% 11% 10% 6% 11% 10% 10% 12%

3 17% 24% 14% 19% 14% 17% 18% 13% 10% 19% 17% 15% Good idea (4,5) 71% 66% 70% 71% 73% 70% 71% 81% 75% 69% 72% 69% Prefer not to say 2% 1% 3% 2% 2% 3% 0% 0% 4% 2% 1% 4%

Column n 498 55 145 150 147 425 49 23 134 361 330 168

Voice controlled personal assistant (e g , Apple’s Siri, Google Assistant and Amazon’s Alexa) that w ould tell you w hich items can be recycled in Ottaw a by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Bad idea (1,2) 10% 14% 8% 5% 8% 9% 14% 9% 14% 3 17% 15% 18% 5% 10% 20% 18% 21% 15% Good idea (4,5) 71% 68% 73% 90% 81% 72% 66% 66% 64% Prefer not to say 2% 3% 2% 0% 2% 0% 1% 3% 6% Column n 498 232 266 16 58 91 100 115 118 Please rate your level of personal interest in using a voice controlled personal assistant to encourage residents of Ottaw a to recycle by BANNER

Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Not interested (1,2) 17% 18% 19% 11% 21% 17% 13% 29% 17% 17% 18% 15% 3 16% 17% 18% 14% 14% 16% 20% 13% 17% 15% 16% 16% Interested (4,5) 66% 63% 62% 75% 64% 67% 67% 59% 66% 67% 66% 68% Prefer not to say 1% 2% 1% 0% 1% 1% 0% 0% 1% 1% 0% 2% Column n 349 35 101 104 108 296 34 18 97 249 236 113

Please rate your level of personal interest in using a voice controlled personal assistant to encourage residents of Ottaw a to recycle by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+

Not interested (1,2) 17% 16% 18% 6% 15% 10% 19% 26% 19% 3 16% 16% 16% 28% 10% 18% 16% 17% 13% Interested (4,5) 66% 68% 65% 66% 76% 72% 65% 57% 62% Prefer not to say 1% 0% 1% 0% 0% 0% 0% 0% 6% Column n 349 159 190 14 46 67 67 77 78 Gold Bin Program for Super Recyclers Gold bins are given to homes that register for the program and meet the follow ing criteria: Put your green bin, blue boxes and any trash or yard w aste in the right place at the curb by 7 am every w eek On garbage day, by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Bad idea (1,2) 33% 33% 36% 30% 35% 36% 16% 33% 33% 34% 35% 31% 3 21% 28% 19% 23% 19% 22% 20% 13% 15% 23% 23% 17% Good idea (4,5) 44% 35% 44% 46% 45% 40% 64% 55% 48% 42% 42% 48% Prefer not to say 2% 4% 2% 1% 1% 2% 0% 0% 3% 1% 1% 3% Column n 496 54 144 150 147 424 48 23 134 359 329 167

Gold Bin Program for Super Recyclers Gold bins are given to homes that register for the program and meet the follow ing criteria: Put your green bin, blue boxes and any trash or yard w aste in the right place at the curb by 7 am every w eek On garbage day, by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Bad idea (1,2) 33% 36% 31% 33% 39% 34% 30% 34% 32% 3 21% 21% 21% 13% 15% 12% 23% 33% 24% Good idea (4,5) 44% 41% 46% 54% 44% 52% 46% 32% 42% Prefer not to say 2% 2% 2% 0% 1% 2% 1% 2% 2% Column n 496 230 266 15 58 91 100 114 118 Please rate your level of personal interest in the Gold Bin Program to encourage residents of Ottaw a to recycle by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Not interested (1,2) 7% 6% 9% 8% 3% 7% 8% 0% 7% 7% 5% 9% 3 14% 6% 11% 19% 13% 13% 20% 12% 19% 12% 12% 18% Interested (4,5) 79% 85% 80% 73% 83% 79% 73% 88% 75% 81% 83% 72% Prefer not to say 0% 3% 0% 0% 1% 1% 0% 0% 0% 1% 0% 2% Column n 210 19 60 66 65 167 30 12 62 147 133 77

Please rate your level of personal interest in the Gold Bin Program to encourage residents of Ottaw a to recycle by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+

Not interested (1,2) 7% 7% 6% 0% 5% 5% 13% 7% 3% 3 14% 10% 17% 10% 9% 25% 8% 10% 19% Interested (4,5) 79% 83% 76% 90% 86% 71% 79% 83% 75% Prefer not to say 0% 0% 1% 0% 0% 0% 0% 0% 3% Column n 210 93 117 8 25 45 45 36 51 Raising Public Aw areness through public art campaigns In Houston, the trucks rolling dow n the street to pick up curbside recycling are more like mobile w orks of art The city’s Solid Waste Management Department collaborated w ith the Houston Arts Allian by BANNER

Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Bad idea (1,2) 7% 3% 8% 9% 4% 7% 10% 0% 2% 9% 8% 4% 3 13% 26% 15% 11% 10% 13% 18% 15% 12% 14% 14% 12% Good idea (4,5) 79% 71% 76% 80% 85% 80% 72% 85% 85% 77% 78% 83% Prefer not to say 0% 0% 1% 0% 1% 0% 0% 0% 1% 0% 0% 1% Column n 497 54 145 150 147 424 49 23 134 360 329 168

Raising Public Aw areness through public art campaigns In Houston, the trucks rolling dow n the street to pick up curbside recycling are more like mobile w orks of art The city’s Solid Waste Management Department collaborated w ith the Houston Arts Allian by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Bad idea (1,2) 7% 10% 5% 7% 7% 6% 7% 5% 9% 3 13% 15% 12% 5% 8% 14% 11% 22% 14% Good idea (4,5) 79% 74% 83% 87% 85% 80% 81% 73% 77% Prefer not to say 0% 0% 0% 0% 0% 0% 1% 0% 1% Column n 497 231 266 15 58 91 100 115 118 Create memories, not garbage - Categorical by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Low motivation (1,2) 34% 34% 31% 32% 41% 34% 37% 29% 21% 39% 38% 26% High motivation (4,5) 48% 43% 51% 53% 39% 45% 54% 71% 63% 42% 44% 56% 1 - Does not motivate 13% 10% 11% 14% 15% 14% 9% 10% 10% 14% 13% 12% 2 21% 24% 19% 18% 26% 20% 28% 19% 11% 25% 24% 13% 3 13% 18% 9% 13% 17% 15% 8% 0% 8% 15% 14% 11% 4 28% 27% 26% 30% 28% 27% 26% 43% 32% 26% 26% 32% 5 - Highly motivates 20% 16% 26% 22% 11% 18% 28% 28% 31% 15% 18% 24% Don't know 5% 6% 9% 3% 2% 6% 0% 0% 8% 4% 4% 7% Column n 387 41 108 117 120 327 41 19 104 281 255 132

Create memories, not garbage - Categorical by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Low motivation (1,2) 34% 38% 31% 13% 34% 46% 35% 35% 24% High motivation (4,5) 48% 44% 50% 67% 60% 36% 46% 44% 50%

1 - Does not motivate 13% 15% 12% 0% 13% 18% 8% 20% 9% 2 21% 23% 20% 13% 21% 28% 27% 15% 14% 3 13% 13% 14% 0% 3% 16% 15% 16% 20% 4 28% 28% 28% 35% 32% 24% 28% 29% 26% 5 - Highly motivates 20% 16% 22% 32% 28% 12% 18% 15% 24% Don't know 5% 5% 5% 20% 4% 2% 4% 6% 6% Column n 387 180 207 9 52 69 79 85 93 Create memories, not garbage Check out these w aste-free holiday gift ideas - Categorical by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Low motivation (1,2) 26% 35% 21% 24% 32% 27% 26% 22% 21% 29% 29% 21% High motivation (4,5) 57% 51% 63% 58% 52% 57% 49% 65% 64% 55% 55% 62% 1 - Does not motivate 9% 6% 8% 10% 9% 10% 5% 0% 8% 9% 9% 8% 2 18% 29% 13% 14% 23% 17% 21% 22% 12% 20% 19% 13% 3 13% 13% 10% 14% 14% 12% 25% 8% 10% 14% 13% 12% 4 33% 30% 36% 30% 34% 35% 31% 17% 29% 35% 35% 30% 5 - Highly motivates 24% 21% 27% 27% 17% 23% 17% 48% 35% 20% 20% 32% Don't know 4% 0% 6% 4% 2% 4% 0% 4% 5% 3% 4% 4% Column n 481 53 138 143 146 414 44 22 130 348 319 162

Create memories, not garbage Check out these w aste-free holiday gift ideas - Categorical by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Low motivation (1,2) 26% 31% 23% 32% 27% 26% 25% 26% 27% High motivation (4,5) 57% 54% 59% 63% 58% 58% 56% 55% 57%

1 - Does not motivate 9% 10% 8% 0% 10% 6% 12% 9% 9% 2 18% 20% 15% 32% 18% 20% 13% 16% 18% 3 13% 11% 14% 5% 9% 13% 13% 16% 13% 4 33% 36% 31% 35% 25% 35% 33% 37% 36% 5 - Highly motivates 24% 18% 28% 28% 33% 22% 22% 19% 21% Don't know 4% 5% 3% 0% 5% 4% 6% 2% 3% Column n 481 223 258 15 58 90 97 110 111 Chantal is a green angel - Categorical by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Low motivation (1,2) 57% 26% 53% 65% 64% 57% 72% 47% 50% 60% 61% 50% High motivation (4,5) 14% 33% 21% 7% 9% 15% 7% 15% 18% 13% 13% 18% 1 - Does not motivate 33% 13% 32% 36% 38% 34% 34% 30% 30% 34% 35% 29% 2 24% 14% 21% 29% 26% 23% 38% 17% 20% 26% 26% 20% 3 12% 12% 4% 16% 17% 12% 17% 4% 13% 12% 12% 13% 4 8% 20% 10% 5% 5% 8% 7% 10% 8% 8% 7% 11% 5 - Highly motivates 6% 13% 11% 2% 4% 7% 0% 5% 10% 5% 6% 7% Don't know 16% 29% 22% 12% 9% 16% 5% 34% 19% 15% 15% 19% Column n 266 25 83 71 87 228 23 14 74 190 174 92

Chantal is a green angel - Categorical by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Low motivation (1,2) 57% 58% 57% 46% 66% 62% 58% 55% 48% High motivation (4,5) 14% 19% 11% 14% 9% 12% 18% 14% 20%

1 - Does not motivate 33% 34% 33% 46% 39% 46% 31% 28% 19% 2 24% 24% 24% 0% 27% 16% 28% 27% 29% 3 12% 9% 15% 11% 8% 12% 15% 15% 9% 4 8% 13% 4% 14% 2% 7% 9% 10% 12% 5 - Highly motivates 6% 5% 7% 0% 7% 6% 9% 4% 8% Don't know 16% 15% 17% 29% 17% 13% 10% 17% 24% Column n 266 126 140 7 33 50 51 66 59 Chantal is a green angel Check out her tips and tricks for second hand shopping, DIY beauty products, and more - Categorical by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Low motivation (1,2) 44% 44% 42% 42% 49% 45% 46% 34% 41% 45% 47% 36% High motivation (4,5) 34% 34% 37% 36% 30% 33% 39% 41% 39% 33% 31% 43% 1 - Does not motivate 19% 11% 17% 19% 23% 20% 14% 19% 22% 18% 20% 17% 2 25% 34% 25% 23% 25% 25% 32% 15% 19% 28% 28% 20% 3 13% 9% 12% 12% 15% 13% 12% 7% 10% 13% 13% 11% 4 24% 22% 25% 26% 22% 24% 25% 22% 25% 24% 23% 28% 5 - Highly motivates 10% 12% 11% 10% 8% 9% 14% 19% 13% 9% 8% 16% Don't know 9% 13% 9% 10% 6% 9% 3% 19% 10% 8% 9% 10% Column n 477 52 133 145 146 409 45 22 129 345 315 162

Chantal is a green angel Check out her tips and tricks for second hand shopping, DIY beauty products, and more - Categorical by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Low motivation (1,2) 44% 48% 41% 60% 61% 45% 45% 32% 34% High motivation (4,5) 34% 32% 37% 26% 25% 34% 29% 46% 42%

1 - Does not motivate 19% 21% 17% 17% 28% 19% 22% 15% 10% 2 25% 26% 24% 44% 33% 25% 24% 18% 23% 3 13% 13% 13% 8% 5% 15% 18% 12% 12% 4 24% 22% 26% 18% 18% 26% 14% 36% 32% 5 - Highly motivates 10% 9% 11% 7% 7% 9% 14% 10% 10% Don't know 9% 8% 10% 6% 9% 7% 8% 10% 13% Column n 477 222 255 14 57 90 94 110 112 Climate change is no joke So stop kidding around and start using your green bin - Categorical by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Low motivation (1,2) 27% 26% 14% 31% 36% 31% 9% 13% 33% 25% 26% 31% High motivation (4,5) 58% 60% 70% 53% 49% 55% 74% 72% 59% 58% 59% 57% 1 - Does not motivate 11% 7% 11% 13% 11% 13% 2% 6% 10% 11% 11% 9% 2 16% 19% 3% 19% 25% 18% 7% 7% 23% 14% 14% 21% 3 11% 12% 11% 12% 12% 11% 17% 14% 5% 14% 13% 8% 4 32% 23% 42% 24% 32% 32% 32% 28% 26% 33% 33% 27% 5 - Highly motivates 27% 36% 28% 30% 18% 23% 42% 44% 33% 25% 25% 31% Don't know 3% 3% 5% 3% 3% 4% 0% 0% 3% 3% 3% 4% Column n 276 37 73 81 84 231 31 13 73 201 193 83

Climate change is no joke So stop kidding around and start using your green bin - Categorical by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Low motivation (1,2) 27% 30% 25% 20% 35% 32% 21% 24% 25% High motivation (4,5) 58% 55% 60% 71% 55% 58% 54% 60% 61%

1 - Does not motivate 11% 9% 12% 8% 9% 11% 12% 14% 8% 2 16% 20% 13% 13% 26% 21% 9% 10% 18% 3 11% 12% 11% 0% 7% 10% 22% 12% 8% 4 32% 28% 34% 33% 30% 31% 26% 39% 31% 5 - Highly motivates 27% 27% 26% 38% 25% 27% 28% 21% 30% Don't know 3% 4% 3% 8% 3% 0% 3% 5% 5% Column n 276 114 162 10 32 60 54 62 58 Climate change is no joke So stop kidding yourself that green bin composting doesn’t make a difference - Categorical by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Low motivation (1,2) 25% 24% 14% 26% 36% 27% 13% 23% 27% 24% 27% 21% High motivation (4,5) 62% 65% 73% 63% 47% 59% 76% 73% 62% 62% 60% 67% 1 - Does not motivate 8% 10% 5% 11% 9% 8% 7% 11% 9% 8% 9% 8% 2 17% 14% 9% 16% 27% 18% 6% 12% 18% 16% 18% 13% 3 9% 7% 6% 8% 15% 10% 11% 0% 6% 11% 10% 8% 4 34% 33% 41% 32% 30% 35% 31% 22% 29% 36% 34% 34% 5 - Highly motivates 28% 33% 32% 32% 17% 24% 45% 51% 33% 26% 26% 33% Don't know 4% 4% 6% 3% 2% 4% 0% 4% 4% 3% 3% 4% Column n 476 50 137 144 144 407 45 23 129 344 313 163

Climate change is no joke So stop kidding yourself that green bin composting doesn’t make a difference - Categorical by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Low motivation (1,2) 25% 30% 21% 23% 27% 32% 22% 26% 19% High motivation (4,5) 62% 58% 65% 52% 66% 60% 57% 64% 67%

1 - Does not motivate 8% 10% 7% 5% 9% 12% 8% 8% 6% 2 17% 20% 14% 18% 18% 20% 14% 18% 13% 3 9% 8% 10% 10% 4% 8% 16% 8% 10% 4 34% 33% 35% 21% 40% 33% 31% 36% 37% 5 - Highly motivates 28% 25% 30% 31% 26% 27% 27% 28% 30% Don't know 4% 3% 4% 14% 3% 1% 4% 2% 4% Column n 476 223 253 15 57 89 94 110 111 Green bins aren’t gross You can bag all the w aste before it goes in - Categorical by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Low motivation (1,2) 21% 21% 21% 22% 22% 22% 13% 27% 24% 21% 22% 21% High motivation (4,5) 64% 55% 67% 64% 61% 62% 77% 63% 62% 64% 64% 62% 1 - Does not motivate 8% 7% 11% 9% 6% 9% 4% 16% 13% 7% 8% 11% 2 13% 14% 11% 13% 16% 14% 9% 11% 11% 14% 14% 10% 3 11% 21% 6% 10% 15% 12% 9% 10% 9% 12% 11% 12% 4 33% 26% 31% 35% 34% 33% 40% 16% 31% 33% 34% 30% 5 - Highly motivates 31% 29% 36% 30% 27% 29% 37% 46% 30% 31% 30% 32% Don't know 4% 4% 5% 4% 2% 4% 1% 0% 5% 3% 3% 6% Column n 488 53 142 146 146 418 46 23 132 353 323 165

Green bins aren’t gross You can bag all the w aste before it goes in - Categorical by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Low motivation (1,2) 21% 25% 19% 21% 28% 18% 20% 27% 14% High motivation (4,5) 64% 61% 65% 64% 62% 70% 62% 56% 69%

1 - Does not motivate 8% 10% 7% 14% 10% 11% 6% 10% 3% 2 13% 15% 12% 7% 19% 7% 14% 17% 11% 3 11% 11% 11% 16% 8% 9% 14% 14% 8% 4 33% 34% 32% 26% 29% 34% 33% 33% 36% 5 - Highly motivates 31% 27% 34% 38% 32% 37% 29% 23% 32% Don't know 4% 3% 5% 0% 2% 2% 4% 3% 10% Column n 488 227 261 15 58 90 99 112 114 In 2017, Ottaw a residents sent 377 tonnes of aluminum to the landfill, rather than recycling it That’s the equivalent of roughly eighty elephants - Categorical by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Low motivation (1,2) 24% 24% 16% 26% 30% 25% 22% 16% 29% 22% 22% 28% High motivation (4,5) 64% 53% 68% 64% 61% 62% 74% 78% 53% 67% 66% 57% 1 - Does not motivate 9% 10% 7% 8% 11% 9% 7% 8% 10% 8% 7% 13% 2 15% 14% 9% 18% 18% 16% 15% 8% 18% 14% 15% 16% 3 8% 13% 10% 5% 7% 9% 2% 6% 11% 7% 8% 8% 4 35% 30% 37% 30% 41% 34% 46% 32% 22% 40% 39% 26% 5 - Highly motivates 29% 23% 32% 35% 21% 27% 28% 46% 32% 28% 27% 31% Don't know 5% 9% 6% 4% 2% 5% 2% 0% 7% 4% 4% 6% Column n 477 51 134 145 146 410 44 22 128 346 314 163

In 2017, Ottaw a residents sent 377 tonnes of aluminum to the landfill, rather than recycling it That’s the equivalent of roughly eighty elephants - Categorical by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Low motivation (1,2) 24% 30% 19% 30% 27% 32% 21% 19% 18% High motivation (4,5) 64% 57% 68% 64% 59% 61% 64% 66% 68%

1 - Does not motivate 9% 12% 7% 15% 9% 7% 11% 10% 5% 2 15% 18% 13% 15% 19% 25% 10% 10% 13% 3 8% 8% 8% 0% 10% 5% 8% 9% 8% 4 35% 32% 37% 45% 29% 34% 36% 34% 41% 5 - Highly motivates 29% 25% 31% 19% 30% 28% 27% 33% 27% Don't know 5% 5% 5% 6% 3% 1% 7% 5% 6% Column n 477 222 255 14 57 90 92 110 114 In 2017, Ottaw a residents sent 377 tonnes of aluminum to the landfill, rather than recycling it That represents more than $700,000 of lost revenue - Categorical by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Low motivation (1,2) 12% 11% 8% 14% 14% 11% 23% 8% 15% 11% 11% 14% High motivation (4,5) 78% 79% 81% 76% 77% 79% 69% 84% 69% 81% 79% 75% 1 - Does not motivate 3% 3% 2% 5% 3% 4% 3% 2% 5% 3% 3% 4% 2 8% 8% 6% 9% 11% 7% 20% 6% 10% 8% 8% 9% 3 5% 3% 5% 6% 6% 6% 4% 4% 6% 5% 6% 4% 4 36% 29% 39% 33% 36% 36% 41% 26% 27% 39% 38% 30% 5 - Highly motivates 42% 49% 42% 42% 41% 43% 29% 58% 42% 43% 41% 45% Don't know 5% 8% 6% 4% 3% 5% 4% 4% 9% 3% 4% 7% Column n 480 52 139 144 144 410 46 23 132 345 317 163

In 2017, Ottaw a residents sent 377 tonnes of aluminum to the landfill, rather than recycling it That represents more than $700,000 of lost revenue - Categorical by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Low motivation (1,2) 12% 12% 12% 18% 15% 15% 10% 12% 5% High motivation (4,5) 78% 81% 75% 76% 71% 79% 80% 75% 88%

1 - Does not motivate 3% 4% 3% 0% 4% 3% 3% 6% 1% 2 8% 7% 9% 18% 10% 11% 7% 7% 4% 3 5% 3% 8% 0% 11% 5% 5% 6% 2% 4 36% 37% 35% 36% 25% 38% 37% 33% 47% 5 - Highly motivates 42% 44% 41% 40% 46% 41% 43% 43% 41% Don't know 5% 4% 5% 5% 3% 2% 6% 6% 5% Column n 480 223 257 15 58 89 98 110 110 Aluminum can be recycled repeatedly - Categorical by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res (1,2) 7% 6% 3% 9% 10% 7% 2% 14% 8% 7% 6% 8% (4,5) 80% 79% 82% 77% 82% 80% 81% 72% 76% 81% 82% 75% 1 - Does not motivate 2% 4% 1% 3% 1% 2% 0% 14% 1% 3% 3% 1% 2 5% 2% 1% 6% 9% 5% 2% 0% 7% 4% 4% 7% 3 9% 10% 7% 12% 7% 9% 13% 9% 7% 10% 9% 9% 4 44% 39% 44% 38% 50% 44% 53% 25% 38% 45% 47% 33% 5 - Highly motivates 37% 40% 38% 39% 31% 36% 28% 47% 38% 36% 35% 42% Don't know 4% 5% 9% 2% 1% 4% 3% 5% 9% 2% 3% 8% Column n 281 36 81 81 82 244 22 14 70 208 192 89

Aluminum can be recycled repeatedly - Categorical by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ (1,2) 7% 8% 6% 9% 7% 14% 4% 6% 5% (4,5) 80% 82% 79% 69% 77% 74% 88% 76% 87%

1 - Does not motivate 2% 4% 1% 9% 0% 3% 1% 4% 1% 2 5% 4% 5% 0% 7% 10% 2% 2% 4% 3 9% 9% 9% 22% 12% 12% 7% 7% 2% 4 44% 46% 42% 37% 39% 48% 46% 40% 45% 5 - Highly motivates 37% 37% 36% 32% 38% 26% 41% 36% 42% Don't know 4% 1% 6% 0% 3% 0% 1% 10% 6% Column n 281 121 160 10 34 43 57 66 71 Aluminum can be recycled repeatedly and can be used to make airplanes, cars, bicycles, boats and more - Categorical by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res (1,2) 8% 3% 6% 11% 9% 9% 4% 4% 11% 7% 7% 10% (4,5) 82% 89% 86% 76% 83% 81% 90% 76% 80% 83% 82% 82% 1 - Does not motivate 2% 0% 3% 2% 1% 2% 0% 0% 4% 1% 1% 3% 2 6% 3% 3% 9% 7% 7% 4% 4% 7% 6% 6% 7% 3 7% 5% 4% 9% 9% 8% 5% 8% 7% 7% 8% 6% 4 40% 48% 42% 35% 39% 40% 46% 29% 37% 41% 40% 39% 5 - Highly motivates 42% 40% 44% 41% 43% 42% 44% 47% 43% 43% 42% 43% Don't know 2% 4% 3% 3% 0% 2% 2% 12% 3% 2% 2% 2% Column n 479 52 138 144 144 410 45 23 131 345 314 165

Aluminum can be recycled repeatedly and can be used to make airplanes, cars, bicycles, boats and more - Categorical by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ (1,2) 8% 8% 8% 8% 12% 8% 9% 6% 5% (4,5) 82% 85% 80% 85% 76% 84% 82% 85% 81%

1 - Does not motivate 2% 2% 2% 8% 0% 2% 1% 3% 1% 2 6% 7% 6% 0% 12% 6% 7% 3% 4% 3 7% 6% 9% 7% 8% 8% 6% 5% 12% 4 40% 45% 35% 27% 29% 44% 40% 44% 43% 5 - Highly motivates 42% 40% 45% 58% 46% 40% 42% 41% 38% Don't know 2% 1% 3% 0% 4% 0% 3% 4% 2% Column n 479 223 256 15 58 89 96 110 111 Aluminum recycling revenue helps pay for City of Ottaw a services So let’s recycle as much as w e can - Categorical by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res (1,2) 10% 11% 6% 11% 10% 9% 18% 3% 11% 9% 9% 11% (4,5) 79% 75% 82% 80% 78% 80% 75% 79% 74% 82% 80% 78% 1 - Does not motivate 3% 4% 2% 5% 2% 2% 9% 3% 4% 3% 3% 4% 2 6% 7% 4% 6% 9% 6% 9% 0% 7% 6% 6% 7% 3 7% 11% 7% 4% 10% 7% 5% 18% 8% 7% 8% 6% 4 37% 42% 34% 34% 41% 37% 37% 33% 33% 38% 37% 37% 5 - Highly motivates 43% 33% 47% 46% 37% 43% 39% 46% 41% 44% 43% 41% Don't know 4% 3% 5% 4% 2% 4% 2% 0% 7% 2% 3% 6% Column n 405 40 115 125 124 343 42 20 116 286 263 142

Aluminum recycling revenue helps pay for City of Ottaw a services So let’s recycle as much as w e can - Categorical by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ (1,2) 10% 11% 8% 17% 14% 8% 8% 10% 7% (4,5) 79% 79% 80% 68% 72% 86% 81% 80% 82%

1 - Does not motivate 3% 3% 3% 0% 7% 2% 2% 4% 3% 2 6% 8% 5% 17% 7% 6% 6% 6% 4% 3 7% 6% 9% 14% 7% 6% 5% 11% 6% 4 37% 37% 37% 34% 30% 38% 38% 41% 37% 5 - Highly motivates 43% 43% 42% 34% 42% 48% 43% 38% 45% Don't know 4% 4% 3% 0% 7% 1% 6% 0% 5% Column n 405 185 220 12 49 74 82 93 95 Aluminum recycling revenue helps pay for City of Ottaw a services So let’s recycle as much as w e can - Categorical by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res (1,2) 10% 11% 6% 11% 10% 9% 18% 3% 11% 9% 9% 11% (4,5) 79% 75% 82% 80% 78% 80% 75% 79% 74% 82% 80% 78% 1 - Does not motivate 3% 4% 2% 5% 2% 2% 9% 3% 4% 3% 3% 4% 2 6% 7% 4% 6% 9% 6% 9% 0% 7% 6% 6% 7% 3 7% 11% 7% 4% 10% 7% 5% 18% 8% 7% 8% 6% 4 37% 42% 34% 34% 41% 37% 37% 33% 33% 38% 37% 37% 5 - Highly motivates 43% 33% 47% 46% 37% 43% 39% 46% 41% 44% 43% 41% Don't know 4% 3% 5% 4% 2% 4% 2% 0% 7% 2% 3% 6% Column n 405 40 115 125 124 343 42 20 116 286 263 142

Aluminum recycling revenue helps pay for City of Ottaw a services So let’s recycle as much as w e can - Categorical by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ (1,2) 10% 11% 8% 17% 14% 8% 8% 10% 7% (4,5) 79% 79% 80% 68% 72% 86% 81% 80% 82%

1 - Does not motivate 3% 3% 3% 0% 7% 2% 2% 4% 3% 2 6% 8% 5% 17% 7% 6% 6% 6% 4% 3 7% 6% 9% 14% 7% 6% 5% 11% 6% 4 37% 37% 37% 34% 30% 38% 38% 41% 37% 5 - Highly motivates 43% 43% 42% 34% 42% 48% 43% 38% 45% Don't know 4% 4% 3% 0% 7% 1% 6% 0% 5% Column n 405 185 220 12 49 74 82 93 95 Recycling and composting are the easiest things you can do to help the environment - Categorical by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res (1,2) 8% 7% 4% 10% 9% 8% 7% 4% 7% 8% 7% 9% (4,5) 83% 83% 88% 80% 79% 82% 84% 96% 79% 84% 83% 81% 1 - Does not motivate 2% 3% 2% 3% 1% 2% 3% 4% 2% 2% 2% 4% 2 5% 4% 2% 7% 8% 6% 4% 0% 5% 5% 5% 5% 3 8% 8% 5% 8% 10% 8% 10% 0% 8% 7% 8% 7% 4 43% 38% 46% 37% 47% 44% 29% 41% 37% 44% 44% 39% 5 - Highly motivates 40% 45% 42% 44% 32% 37% 55% 56% 42% 39% 39% 41% Don't know 2% 2% 3% 2% 1% 2% 0% 0% 5% 1% 1% 4% Column n 488 53 142 146 146 418 46 23 132 353 323 165

Recycling and composting are the easiest things you can do to help the environment - Categorical by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ (1,2) 8% 8% 8% 5% 7% 13% 6% 8% 6% (4,5) 83% 85% 81% 95% 77% 83% 85% 83% 81%

1 - Does not motivate 2% 3% 2% 0% 1% 3% 3% 5% 1% 2 5% 5% 6% 5% 6% 10% 3% 4% 5% 3 8% 6% 9% 0% 13% 4% 8% 9% 8% 4 43% 47% 39% 40% 43% 43% 44% 42% 42% 5 - Highly motivates 40% 38% 41% 55% 34% 40% 41% 41% 39% Don't know 2% 1% 3% 0% 3% 1% 2% 0% 5% Column n 488 227 261 15 58 90 99 112 114 The choice is yours: recycle more, or garbage collection w ill become more expensive - Categorical by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res (1,2) 17% 20% 14% 14% 23% 18% 12% 12% 20% 17% 18% 16% (4,5) 73% 68% 76% 75% 70% 72% 77% 88% 73% 73% 72% 75% 1 - Does not motivate 5% 5% 3% 6% 6% 6% 0% 4% 8% 4% 4% 7% 2 12% 15% 11% 9% 17% 13% 12% 8% 12% 13% 14% 9% 3 7% 8% 6% 7% 6% 7% 11% 0% 4% 8% 7% 6% 4 39% 32% 41% 33% 44% 39% 41% 24% 33% 40% 39% 37% 5 - Highly motivates 35% 36% 34% 42% 26% 33% 36% 65% 41% 33% 33% 38% Don't know 3% 4% 4% 3% 0% 3% 0% 0% 3% 3% 3% 3% Column n 489 53 143 146 146 418 47 23 132 354 324 165

The choice is yours: recycle more, or garbage collection w ill become more expensive - Categorical by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ (1,2) 17% 16% 18% 19% 19% 23% 15% 16% 14% (4,5) 73% 76% 71% 81% 74% 70% 75% 69% 79%

1 - Does not motivate 5% 5% 5% 5% 6% 5% 3% 6% 5% 2 12% 11% 14% 14% 13% 18% 12% 10% 9% 3 7% 6% 7% 0% 6% 7% 7% 10% 3% 4 39% 41% 36% 28% 34% 40% 43% 36% 43% 5 - Highly motivates 35% 34% 35% 53% 40% 30% 32% 33% 36% Don't know 3% 2% 3% 0% 2% 1% 3% 5% 4% Column n 489 228 261 15 58 90 99 113 114 Help reduce greenhouse gases by recycling food waste - Categorical by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res (1,2) 13% 14% 9% 14% 14% 13% 9% 15% 9% 14% 13% 12% (4,5) 74% 74% 80% 71% 72% 74% 77% 83% 76% 74% 73% 77% 1 - Does not motivate 4% 3% 3% 6% 2% 4% 5% 4% 5% 4% 3% 6% 2 9% 11% 6% 8% 12% 9% 4% 11% 4% 10% 10% 6% 3 11% 12% 8% 12% 13% 11% 12% 2% 12% 11% 12% 7% 4 41% 43% 43% 36% 44% 42% 34% 44% 36% 43% 42% 40% 5 - Highly motivates 33% 31% 38% 34% 28% 31% 44% 39% 40% 31% 31% 37% Don't know 2% 0% 3% 3% 1% 2% 2% 0% 4% 1% 2% 3% Column n 488 52 143 146 146 417 47 23 131 354 324 164

Help reduce greenhouse gases by recycling food waste - Categorical by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ (1,2) 13% 17% 9% 14% 5% 16% 11% 17% 13% (4,5) 74% 73% 75% 78% 79% 75% 73% 72% 74%

1 - Does not motivate 4% 5% 3% 8% 1% 8% 3% 4% 1% 2 9% 12% 6% 5% 4% 8% 8% 13% 11% 3 11% 8% 13% 9% 15% 9% 14% 9% 7% 4 41% 43% 40% 60% 34% 44% 41% 40% 41% 5 - Highly motivates 33% 31% 35% 18% 44% 31% 32% 32% 33% Don't know 2% 1% 3% 0% 2% 0% 2% 1% 7% Column n 488 228 260 15 58 90 99 113 113 Dow nload a free app to learn everything you need to know about recycling in Ottaw a - Categorical by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res (1,2) 19% 31% 19% 18% 16% 19% 20% 19% 20% 18% 17% 22% (4,5) 67% 55% 69% 66% 70% 66% 69% 78% 61% 69% 69% 62% 1 - Does not motivate 7% 15% 9% 7% 3% 7% 4% 14% 8% 7% 7% 8% 2 12% 16% 10% 11% 13% 12% 16% 6% 13% 11% 11% 15% 3 10% 10% 6% 12% 13% 11% 10% 2% 12% 9% 11% 9% 4 38% 23% 40% 36% 42% 39% 32% 33% 30% 41% 40% 32% 5 - Highly motivates 29% 32% 28% 30% 27% 27% 37% 45% 31% 28% 29% 30% Don't know 4% 4% 6% 4% 2% 5% 1% 0% 7% 3% 3% 7% Column n 488 53 142 146 146 418 46 23 132 353 323 165

Dow nload a free app to learn everything you need to know about recycling in Ottaw a - Categorical by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ (1,2) 19% 24% 15% 19% 16% 15% 17% 24% 23% (4,5) 67% 62% 71% 60% 62% 76% 73% 68% 53%

1 - Does not motivate 7% 9% 6% 14% 3% 5% 7% 11% 6% 2 12% 15% 9% 5% 13% 9% 10% 13% 17% 3 10% 10% 10% 10% 20% 7% 7% 8% 11% 4 38% 37% 39% 20% 28% 47% 46% 40% 29% 5 - Highly motivates 29% 25% 32% 40% 34% 30% 27% 28% 24% Don't know 4% 4% 4% 11% 2% 2% 3% 0% 13% Column n 488 227 261 15 58 90 99 112 114 Show you care: use the green bin It w ill make you a better person - Categorical by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res (1,2) 50% 44% 51% 47% 54% 51% 54% 30% 43% 53% 54% 41% (4,5) 33% 28% 34% 41% 25% 31% 40% 52% 40% 30% 31% 40% 1 - Does not motivate 19% 10% 21% 23% 17% 21% 12% 11% 25% 17% 17% 25% 2 31% 34% 30% 24% 37% 30% 42% 19% 18% 35% 36% 16% 3 13% 21% 8% 11% 16% 13% 6% 17% 6% 15% 15% 7% 4 18% 16% 12% 25% 15% 16% 22% 45% 14% 19% 18% 18% 5 - Highly motivates 15% 12% 22% 16% 10% 16% 17% 8% 26% 12% 13% 22% Don't know 4% 7% 7% 0% 5% 5% 0% 0% 11% 2% 1% 12% Column n 162 12 48 46 56 140 15 7 42 120 111 51

Show you care: use the green bin It w ill make you a better person - Categorical by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ (1,2) 50% 44% 54% 18% 62% 51% 48% 58% 35% (4,5) 33% 39% 29% 64% 30% 36% 23% 25% 51%

1 - Does not motivate 19% 21% 18% 0% 15% 31% 17% 27% 11% 2 31% 22% 36% 18% 48% 20% 31% 30% 24% 3 13% 16% 11% 18% 4% 13% 26% 10% 8% 4 18% 19% 17% 22% 15% 28% 11% 12% 27% 5 - Highly motivates 15% 20% 13% 42% 16% 8% 13% 13% 23% Don't know 4% 2% 5% 0% 4% 0% 3% 7% 7% Column n 162 65 97 5 22 25 34 40 36 Show you care: use the green bin People w ill like you more - Categorical by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res (1,2) 55% 54% 50% 48% 69% 58% 36% 39% 48% 57% 57% 50% (4,5) 29% 32% 34% 32% 18% 26% 46% 48% 35% 26% 26% 36% 1 - Does not motivate 22% 17% 19% 17% 32% 23% 11% 30% 26% 20% 20% 27% 2 33% 38% 31% 31% 37% 35% 25% 9% 21% 37% 37% 23% 3 12% 14% 8% 15% 11% 12% 18% 0% 10% 12% 13% 9% 4 16% 18% 23% 14% 10% 16% 19% 17% 18% 15% 16% 17% 5 - Highly motivates 13% 14% 10% 18% 8% 10% 27% 31% 17% 11% 10% 19% Don't know 4% 0% 9% 5% 1% 5% 0% 13% 6% 4% 4% 5% Column n 395 42 114 119 119 343 34 17 108 285 258 137

Show you care: use the green bin People w ill like you more - Categorical by BANNER2 Column % Gender Age group Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ (1,2) 55% 58% 52% 64% 51% 61% 60% 49% 47% (4,5) 29% 29% 29% 28% 31% 22% 22% 35% 39%

1 - Does not motivate 22% 24% 20% 21% 22% 20% 23% 26% 17% 2 33% 34% 32% 43% 29% 42% 37% 23% 30% 3 12% 9% 14% 0% 13% 12% 13% 12% 12% 4 16% 15% 18% 14% 22% 12% 11% 19% 22% 5 - Highly motivates 13% 14% 11% 14% 9% 10% 11% 16% 17% Don't know 4% 5% 4% 9% 4% 5% 5% 4% 3% Column n 395 187 208 13 46 75 77 94 90 Show you care: use the green bin more It w ill make you a better person - Categorical by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res (1,2) 43% 26% 56% 36% 45% 46% 48% 0% 42% 43% 44% 40% (4,5) 30% 35% 24% 39% 23% 23% 38% 80% 38% 27% 28% 34% 1 - Does not motivate 19% 0% 26% 27% 13% 21% 20% 0% 15% 21% 22% 11% 2 24% 26% 30% 9% 32% 25% 29% 0% 27% 22% 22% 29% 3 20% 31% 6% 25% 24% 22% 14% 20% 5% 26% 25% 8% 4 17% 21% 9% 24% 16% 10% 21% 80% 10% 20% 16% 20% 5 - Highly motivates 13% 14% 15% 15% 6% 13% 16% 0% 28% 7% 12% 15% Don't know 7% 8% 13% 0% 8% 9% 0% 0% 15% 4% 2% 18% Column n 85 11 24 24 26 68 11 6 23 61 58 27

Show you care: use the green bin more It w ill make you a better person - Categorical by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ (1,2) 43% 34% 49% 0% 48% 53% 45% 44% 28% (4,5) 30% 33% 28% 100% 26% 27% 14% 28% 52%

1 - Does not motivate 19% 14% 23% 0% 0% 36% 28% 25% 4% 2 24% 20% 26% 0% 48% 17% 17% 19% 23% 3 20% 29% 14% 0% 19% 20% 30% 24% 6% 4 17% 23% 13% 50% 17% 9% 3% 28% 33% 5 - Highly motivates 13% 9% 15% 50% 9% 18% 11% 0% 19% Don't know 7% 4% 9% 0% 8% 0% 10% 4% 14% Column n 85 37 48 2 12 15 21 15 20 Show you care: use the green bin more, people w ill like you more - Categorical by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res (1,2) 62% 55% 65% 59% 65% 65% 46% 52% 65% 61% 62% 62% (4,5) 22% 21% 22% 28% 16% 19% 30% 48% 18% 23% 23% 20% 1 - Does not motivate 27% 16% 31% 30% 23% 31% 7% 13% 32% 25% 27% 27% 2 35% 39% 34% 29% 42% 35% 40% 39% 34% 36% 35% 35% 3 12% 18% 5% 11% 16% 11% 19% 0% 10% 12% 12% 9% 4 11% 3% 8% 18% 9% 8% 25% 27% 7% 13% 11% 10% 5 - Highly motivates 11% 18% 13% 9% 7% 11% 5% 21% 11% 11% 11% 10% Don't know 4% 6% 8% 2% 3% 5% 5% 0% 7% 3% 3% 9% Column n 177 17 50 53 57 149 20 7 45 131 120 57

Show you care: use the green bin more, people w ill like you more - Categorical by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ (1,2) 62% 57% 66% 32% 72% 75% 60% 59% 54% (4,5) 22% 31% 15% 0% 18% 19% 19% 32% 28%

1 - Does not motivate 27% 23% 30% 16% 22% 34% 32% 30% 16% 2 35% 34% 36% 16% 50% 41% 28% 29% 38% 3 12% 8% 14% 68% 5% 6% 16% 8% 7% 4 11% 16% 8% 0% 12% 8% 4% 19% 17% 5 - Highly motivates 11% 15% 8% 0% 6% 12% 15% 13% 11% Don't know 4% 3% 5% 0% 6% 0% 6% 2% 11% Column n 177 80 97 5 20 33 35 40 44 Which of the follow ing would you rather see in a campaign aimed at increasing w aste diversion in the city (more recycling, more use of green bin)? by BANNER Where you set out Education Language Rent/Ow n home? your w aste? HS or Column % Total less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res Young children 13% 8% 15% 15% 10% 13% 16% 7% 9% 14% 14% 12% Teens 8% 12% 10% 6% 8% 7% 19% 7% 6% 9% 8% 8% Local athlete 3% 0% 2% 5% 3% 2% 11% 4% 3% 3% 3% 3% Local media personality 3% 1% 2% 4% 3% 3% 2% 0% 4% 2% 3% 3% Local celebrity 3% 2% 2% 3% 4% 3% 4% 3% 3% 2% 3% 3% An Ottaw a family 18% 18% 13% 19% 21% 19% 12% 13% 17% 18% 19% 15% New ly arrived Canadians 4% 6% 6% 2% 4% 4% 0% 15% 5% 4% 4% 5% Animals 9% 8% 10% 7% 11% 10% 6% 4% 16% 7% 9% 10% Climate change scientist/expert 13% 12% 16% 13% 9% 12% 13% 30% 14% 12% 13% 11% Animated character/cartoon 4% 5% 4% 3% 6% 5% 0% 3% 6% 4% 4% 6% Other - Please specify 4% 5% 3% 6% 4% 5% 1% 5% 4% 4% 3% 8% Don’t care 10% 14% 9% 8% 10% 10% 8% 0% 8% 10% 10% 9% Don’t know 8% 8% 8% 10% 7% 8% 8% 9% 6% 9% 9% 8% Column n 486 51 142 146 146 417 46 22 131 352 322 164 Which of the follow ing would you rather see in a campaign aimed at increasing w aste diversion in the city (more recycling, more use of green bin)? by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Young children 13% 14% 13% 6% 7% 24% 16% 8% 11% Teens 8% 7% 10% 0% 3% 4% 11% 12% 13% Local athlete 3% 5% 2% 0% 8% 1% 3% 3% 2% Local media personality 3% 3% 2% 0% 2% 7% 2% 3% 1% Local celebrity 3% 3% 3% 0% 1% 4% 3% 4% 3% An Ottaw a family 18% 17% 18% 48% 13% 12% 20% 17% 16% New ly arrived Canadians 4% 6% 3% 11% 5% 5% 4% 2% 3% Animals 9% 5% 13% 9% 19% 8% 5% 10% 5% Climate change scientist/expert 13% 16% 11% 21% 17% 12% 9% 13% 10% Animated character/cartoon 4% 5% 4% 0% 4% 1% 6% 4% 6% Other - Please specify 4% 4% 4% 0% 1% 3% 3% 6% 10% Don’t care 10% 9% 10% 6% 7% 12% 10% 11% 9% Don’t know 8% 8% 9% 0% 11% 6% 8% 8% 11% Column n 486 226 260 14 58 90 99 112 113 An environmental scientist or engineer by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res (1,2) 4% 12% 4% 2% 5% 5% 3% 0% 5% 4% 4% 5% (4,5) 85% 67% 85% 89% 87% 83% 93% 95% 82% 86% 86% 83% 1 - Not at all credible 2% 6% 3% 1% 1% 2% 3% 0% 3% 2% 2% 2% 2 2% 6% 1% 1% 3% 3% 0% 0% 3% 2% 2% 3% 3 7% 10% 7% 7% 6% 8% 4% 5% 8% 7% 7% 7% 4 36% 40% 34% 41% 32% 36% 44% 26% 28% 39% 39% 31% 5 - Great deal of credibility 49% 28% 51% 48% 55% 47% 49% 69% 54% 47% 47% 52% Don't know 4% 10% 4% 3% 2% 4% 0% 0% 5% 3% 3% 6% Column n 482 50 141 145 145 414 45 22 128 351 319 163

An environmental scientist or engineer by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ (1,2) 4% 5% 4% 6% 2% 4% 4% 7% 4% (4,5) 85% 86% 84% 89% 89% 90% 82% 85% 78% 1 - Not at all credible 2% 2% 2% 0% 2% 2% 2% 3% 3% 2 2% 3% 1% 6% 0% 2% 2% 4% 1% 3 7% 6% 8% 0% 7% 4% 8% 8% 11% 4 36% 36% 37% 13% 31% 32% 39% 41% 44% 5 - Great deal of credibility 49% 50% 47% 76% 58% 58% 42% 44% 33% Don't know 4% 3% 4% 6% 3% 2% 6% 0% 7% Column n 482 225 257 14 58 89 98 111 112 A social media influencer by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res (1,2) 42% 44% 39% 38% 50% 44% 36% 21% 50% 40% 42% 42% (4,5) 30% 31% 36% 29% 24% 28% 29% 66% 23% 32% 31% 27% 1 - Not at all credible 18% 19% 16% 17% 19% 18% 18% 9% 24% 15% 18% 18% 2 25% 25% 23% 21% 31% 26% 18% 12% 26% 24% 25% 24% 3 19% 18% 13% 20% 22% 18% 27% 13% 13% 20% 19% 17% 4 23% 23% 26% 24% 20% 22% 23% 41% 16% 26% 25% 20% 5 - Great deal of credibility 6% 7% 10% 5% 4% 5% 6% 25% 7% 6% 6% 6% Don't know 9% 7% 11% 13% 3% 10% 8% 0% 13% 8% 7% 14% Column n 482 50 141 145 145 414 45 22 128 351 319 163

A social media influencer by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ (1,2) 42% 52% 35% 46% 51% 44% 38% 44% 34% (4,5) 30% 27% 32% 29% 20% 28% 32% 37% 29% 1 - Not at all credible 18% 25% 12% 22% 25% 20% 17% 15% 8% 2 25% 27% 23% 24% 26% 24% 21% 29% 26% 3 19% 13% 23% 20% 17% 23% 19% 15% 19% 4 23% 21% 25% 21% 12% 22% 28% 30% 25% 5 - Great deal of credibility 6% 6% 7% 8% 8% 7% 4% 7% 5% Don't know 9% 8% 10% 6% 12% 5% 11% 4% 18% Column n 482 225 257 14 58 89 98 111 112 Local politicians, such as councillors, MPs or MPPs by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res (1,2) 37% 40% 35% 38% 37% 36% 46% 37% 25% 41% 40% 29% (4,5) 38% 20% 43% 35% 43% 38% 35% 38% 48% 35% 35% 44% 1 - Not at all credible 12% 24% 10% 11% 10% 11% 15% 13% 11% 12% 13% 10% 2 25% 16% 25% 27% 27% 25% 31% 25% 14% 29% 28% 20% 3 18% 24% 16% 18% 18% 19% 16% 16% 16% 19% 19% 17% 4 30% 16% 34% 27% 33% 30% 26% 35% 33% 29% 29% 31% 5 - Great deal of credibility 8% 4% 9% 7% 9% 8% 9% 3% 15% 6% 7% 12% Don't know 7% 16% 7% 9% 2% 7% 3% 9% 11% 6% 6% 10% Column n 482 50 141 145 145 414 45 22 128 351 319 163

Local politicians, such as councillors, MPs or MPPs by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ (1,2) 37% 41% 34% 0% 31% 44% 42% 41% 34% (4,5) 38% 41% 36% 78% 47% 35% 30% 34% 36% 1 - Not at all credible 12% 15% 9% 0% 8% 14% 17% 14% 6% 2 25% 26% 25% 0% 24% 30% 25% 27% 28% 3 18% 15% 21% 9% 12% 18% 21% 23% 19% 4 30% 30% 29% 57% 36% 29% 21% 27% 32% 5 - Great deal of credibility 8% 11% 6% 21% 10% 6% 9% 7% 4% Don't know 7% 4% 9% 12% 10% 3% 8% 3% 11% Column n 482 225 257 14 58 89 98 111 112 The leader of a neighbourhood/community association by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res (1,2) 17% 24% 12% 18% 20% 15% 30% 25% 12% 19% 19% 13% (4,5) 54% 51% 56% 55% 52% 52% 59% 66% 52% 55% 53% 56% 1 - Not at all credible 4% 8% 1% 5% 4% 3% 11% 6% 2% 4% 4% 3% 2 14% 16% 12% 13% 16% 13% 18% 19% 10% 15% 15% 10% 3 21% 16% 22% 19% 22% 23% 9% 0% 22% 20% 22% 19% 4 37% 34% 37% 37% 40% 36% 40% 51% 29% 40% 38% 35% 5 - Great deal of credibility 16% 17% 19% 18% 12% 16% 19% 16% 23% 14% 15% 21% Don't know 8% 9% 9% 8% 6% 9% 2% 9% 14% 6% 6% 12% Column n 482 50 141 145 145 414 45 22 128 351 319 163

The leader of a neighbourhood/community association by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ (1,2) 17% 19% 16% 17% 11% 21% 18% 20% 15% (4,5) 54% 54% 54% 72% 57% 52% 47% 57% 53% 1 - Not at all credible 4% 5% 3% 6% 2% 3% 6% 4% 2% 2 14% 15% 13% 12% 10% 18% 12% 16% 12% 3 21% 21% 21% 6% 18% 22% 25% 20% 23% 4 37% 42% 33% 27% 39% 35% 34% 43% 40% 5 - Great deal of credibility 16% 12% 20% 45% 18% 17% 13% 14% 13% Don't know 8% 6% 9% 6% 13% 5% 10% 4% 9% Column n 482 225 257 14 58 89 98 111 112 The head of a local environmental group by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res (1,2) 13% 18% 10% 11% 17% 13% 12% 16% 12% 13% 14% 11% (4,5) 66% 53% 70% 63% 67% 66% 66% 61% 68% 65% 64% 69% 1 - Not at all credible 5% 7% 4% 3% 7% 5% 5% 4% 3% 5% 5% 2% 2 9% 11% 6% 8% 11% 9% 7% 13% 9% 8% 8% 9% 3 16% 19% 17% 20% 12% 17% 18% 11% 14% 17% 18% 14% 4 40% 32% 43% 38% 42% 41% 42% 24% 36% 41% 41% 38% 5 - Great deal of credibility 25% 21% 28% 26% 25% 25% 24% 37% 31% 23% 23% 31% Don't know 5% 10% 3% 6% 4% 5% 4% 11% 7% 4% 5% 6% Column n 482 50 141 145 145 414 45 22 128 351 319 163

The head of a local environmental group by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ (1,2) 13% 18% 10% 11% 10% 13% 13% 18% 10% (4,5) 66% 63% 68% 83% 65% 63% 63% 63% 72% 1 - Not at all credible 5% 5% 4% 6% 3% 5% 5% 6% 3% 2 9% 12% 6% 6% 8% 8% 8% 12% 7% 3 16% 15% 17% 0% 18% 21% 16% 19% 13% 4 40% 40% 41% 37% 36% 46% 31% 41% 51% 5 - Great deal of credibility 25% 23% 27% 46% 29% 17% 32% 21% 22% Don't know 5% 4% 5% 6% 7% 3% 8% 1% 5% Column n 482 225 257 14 58 89 98 111 112 Kids by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res (1,2) 28% 23% 26% 25% 36% 28% 26% 24% 37% 25% 27% 31% (4,5) 49% 53% 51% 50% 45% 49% 48% 60% 39% 53% 50% 49% 1 - Not at all credible 9% 12% 9% 8% 8% 10% 3% 9% 19% 6% 8% 12% 2 19% 11% 16% 16% 28% 19% 24% 14% 19% 19% 19% 20% 3 18% 16% 18% 20% 14% 17% 26% 17% 15% 19% 20% 11% 4 33% 29% 36% 33% 31% 34% 27% 20% 25% 36% 34% 30% 5 - Great deal of credibility 16% 24% 15% 17% 14% 15% 21% 39% 14% 17% 16% 19% Don't know 5% 8% 5% 5% 4% 6% 0% 0% 8% 4% 3% 9% Column n 482 50 141 145 145 414 45 22 128 351 319 163

Kids by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ (1,2) 28% 37% 22% 34% 36% 34% 21% 27% 22% (4,5) 49% 46% 52% 35% 35% 50% 55% 53% 56% 1 - Not at all credible 9% 12% 7% 14% 16% 12% 5% 6% 6% 2 19% 24% 15% 20% 21% 22% 16% 21% 16% 3 18% 13% 21% 25% 20% 15% 19% 16% 15% 4 33% 27% 38% 29% 20% 33% 40% 32% 40% 5 - Great deal of credibility 16% 19% 14% 6% 16% 17% 15% 21% 16% Don't know 5% 4% 5% 6% 8% 1% 5% 4% 7% Column n 482 225 257 14 58 89 98 111 112 A w ell-known community leader by BANNER Where you set out Education Language Rent/Ow n home? your w aste? Column % Total HS or less Coll. Bachelor Grad. English French Other Rent Ow n Curbside Multi-res (1,2) 18% 21% 15% 19% 17% 18% 15% 19% 15% 18% 19% 15% (4,5) 60% 55% 62% 57% 64% 59% 67% 63% 62% 60% 60% 61% 1 - Not at all credible 3% 8% 3% 2% 4% 3% 5% 2% 5% 3% 3% 3% 2 14% 13% 13% 17% 13% 15% 10% 16% 10% 16% 15% 11% 3 17% 17% 16% 16% 17% 18% 11% 10% 14% 17% 17% 16% 4 45% 39% 46% 44% 47% 45% 58% 25% 43% 46% 47% 40% 5 - Great deal of credibility 15% 16% 16% 13% 16% 14% 9% 38% 19% 14% 12% 21% Don't know 6% 7% 6% 8% 3% 6% 6% 9% 9% 5% 5% 8% Column n 482 50 141 145 145 414 45 22 128 351 319 163

A w ell-known community leader by BANNER2 Gender Age group Column % Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ (1,2) 18% 21% 15% 15% 15% 23% 20% 15% 13% (4,5) 60% 63% 58% 69% 67% 55% 54% 63% 61% 1 - Not at all credible 3% 4% 3% 0% 3% 2% 4% 4% 4% 2 14% 17% 12% 15% 12% 21% 16% 12% 9% 3 17% 12% 20% 11% 10% 18% 17% 19% 19% 4 45% 47% 44% 46% 50% 41% 43% 47% 45% 5 - Great deal of credibility 15% 17% 14% 23% 17% 14% 11% 15% 15% Don't know 6% 4% 7% 6% 8% 3% 8% 3% 7% Column n 482 225 257 14 58 89 98 111 112