100TH ANNUAL CONFERENCE

ACCESS ★ INNOVATION ★ ENGAGEMENT A CENTURY OF REINVENTING HIGHER EDUCATION

g March 30~ April 1, 2015 g WASHINGTON, DC

1915 • 2015

UPCEAAnnualConferenceMailer.indd 1 1/27/15 10:51 AM MONDAY, MARCH 30, 2015

8 A.M.–NOON LEADERSHIP MEETINGS

11:30 A.M.–12:45 P.M. UPCEA PAST PRESIDENTS’ LUNCH

NOON–1 P.M. WELCOME LUNCH FOR NEW MEMBERS, NON-MEMBER ATTENDEES, AND FIRST-TIME ATTENDEES

1–2:30 P.M. OPENING GENERAL SESSION DR. JILL BIDEN

2:30–3 P.M. NETWORKING BREAK

3–4 P.M. CONCURRENT SESSIONS I CONTINUING PROFESSIONAL AND INTERNATIONAL EDUCATION: SHARED COMPETENCIES GERALDINE DE BERLY SYRACUSE UNIVERSITY FRONT AND CENTER ON THE HIGHER ED STAGE: ALTERNATE ENROLLMENT MARKETS AND RESPONSIVE LEADERSHIP KAREN SIBLEY BROWN UNIVERSITY PROGRAM CYNTHIA BELLVEAU UNIVERSITY OF VERMONT INNOVATION ANNE-MARIE BRINSMEAD RYERSON UNIVERSITY TRACK ALEX FERWORN RYERSON UNIVERSITY PATHWAY TO DEGREE COMPLETION: A SYSTEMATIC APPROACH TO ASSISTING NEAR DEGREE COMPLETERS ELIZABETH MULHERRIN UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE PERSHAIL YOUNG UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE STRATEGIC PROGRAM DEVELOPMENT URSULA BECHERT UNIVERSITY OF PENNSYLVANIA TRANSFORMING STUDENT LEARNING: PROGRAM DESIGN, OPEN RESOURCES, AND A NEW ROLE FOR FACULTY KARA VAN DAM UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE ARIC KRAUSE UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE UNIVERSITY TO BUSINESS (U2B): UNDERSTANDING AND MANAGING SOCIAL MEDIA, THE SALES CYCLE, AND PROPOSAL PROCESS TO GROW PARTNERSHIPS Best in Show South NONCREDIT LISA VERMA LOUISIANA STATE UNIVERSITY JANIES SITZES NORTH CAROLINA STATE UNIVERSITY ANDREW BILLINGSLEY NORTH CAROLINA STATE UNIVERSITY EMMANUEL SARRIS CONTINUING EDUCATION CONSULTANT, JENZABAR JASON CURRIER JENZABAR

LEADERSHIP AND STRATEGY TRACK

PRELIMINARY PROGRAM 3

UPCEAAnnualConferenceMailer.indd 5 1/27/15 10:51 AM THE OPENING DOOR: PROFESSIONAL, CONTINUING, AND ONLINE EDUCATION LEADERSHIP’S EMERGING PATHWAY TO HIGHER EDUCATION’S C-SUITE JOHN LABRIE NORTHEASTERN UNIVERSITY SEAN GALLAGHER NORTHEASTERN UNIVERSITY SMALL INSTITUTIONS ROUNDTABLE SMALL ORLANDO TAYLOR FIELDING GRADUATE UNIVERSITY WILLIE BRAGG KATHY MARTIN LEWIS-CLARK STATE COLLEGE JOY HADLEY STETSON UNIVERSITY LEARNER-CENTRIC: THE NEW NORMAL KATIE BLOT BLACKBOARD, INC. ROBERT J. HANSEN UPCEA

4–4:30 P.M. NETWORKING BREAK

4:30–5:30 P.M. CONCURRENT SESSIONS II BREAKING GROUND ON AN INTENSIVE ENGLISH PROGRAM: SMALL INSTITUTION SUCCESS SMALL MICHAEL SHAUGHNESSY WASHINGTON & JEFFERSON COLLEGE DANA POOLE WASHINGTON & JEFFERSON COLLEGE IMPROVING YOUR BOTTOM LINE: BUSINESS DEVELOPMENT AND STRATEGIC INVESTMENTS KIM SIEGENTHALER UNIVERSITY OF MISSOURI STACY SNOW UNIVERSITY OF MISSOURI JODI WATERHOUSE UNIVERSITY OF SAN DIEGO REVITALIZE YOUR PROGRAMMING: A NEW PERSPECTIVE ON COMMUNITY ENGAGEMENT GIANA RODRIGUEZ SAN DIEGO STATE UNIVERSITY LESLIE REILLY SAN DIEGO STATE UNIVERSITY LEVERAGING THE POWER OF COLLABORATION TO DEVELOP AN ONLINE PROFESSIONAL DEVELOPMENT MODEL RYAN ANDERSON UNIVERSITY OF WISCONSIN, EXTENSION TERRY TAO UNIVERSITY OF WISCONSIN, EXTENSION HYBRID STRATEGIES FOR CENTRALIZED/DECENTRALIZED ONLINE PROGRAM SUPPORT AND SERVICES KAREN ZANNINI BULL SYRACUSE UNIVERSITY MICHAEL J. FRASCIELLO SYRACUSE UNIVERSITY VICTORIA WILLIAMS SYRACUSE UNIVERSITY WHAT THE HECK IS THIS THING CALLED ENGAGEMENT? AND, WHAT SHOULD IT LOOK LIKE? NICHOLAS SWARTZ JAMES MADISON UNIVERSITY CAROL FLEMING JAMES MADISON UNIVERSITY LOCAL LEADERS: COLLABORATION THAT DRIVES INNOVATION SARAH THOMPSON CATHOLIC UNIVERSITY ARIC KRAUSE UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE CAROLA WEIL AMERICAN UNIVERSITY KELLY OTTER GEORGETOWN UNIVERSITY 4 PRELIMINARY PROGRAM

UPCEAAnnualConferenceMailer.indd 6 1/27/15 10:51 AM BARRIERS TO ONLINE STUDENT RETENTION AND STRATEGIES TO OVERCOME THEM Best in Show West JASON LEMON UNIVERSITY OF SAN DIEGO ROXANNE MORRISON UNIVERSITY OF SAN DIEGO

Innovation Roundtables AN INTERNATIONAL EDUCATOR IN VIETNAM: INFORMATION, INSIGHTS & (OCCASIONALLY) INTRIGUE MARK ASHWILL CAPSTONE VIETNAM

SCHOLARSHIP OF CONTINUING EDUCATION: MOVING IDEAS AND QUESTIONS TOWARDS PUBLICATION SARAH MACDONALD JAMES MADISON UNIVERSITY JENNIFER HUMBER

HOW SEO + CONTENT MARKETING KILLED YOUR HOME PAGE (AND WHY THAT’S A GOOD THING) LESLIE HELMUTH HARVARD UNIVERSITY ANDREW GARBERSON LUNAMETRICS

BUILDING BRIDGES: ENROLLMENT RETENTION AND ADVISING ADRIENNE FRANCIOSI LASELL COLLEGE GILLIAN STANLEY LASELL COLLEGE

THE HISPANIC ADULT LEARNER: KEYS TO INNOVATION AND RETENTION AMY RELL REGIS UNIVERSITY

IS PARTNERING TO PERFECTION POSSIBLE? THE INS & OUTS OF EFFECTIVE PARTNERING FOR SUCCESS MARSHA HAM UNIVERSITY OF NEW HAVEN SUSAN KRYCZKA EXCELSIOR COLLEGE NICOLE FOERSCHLER HORN JMH CONSULTING

NAVIGATING CHANGE IN THE FACE OF RESISTANCE: ONLINE LANGUAGE TEACHING IN THE 21ST CENTURY LISA TEMPLETON OREGON STATE UNIVERSITY SUSANA RIVERA-MILLS OREGON STATE UNIVERSITY SEBASTIAN HEIDUSCHKE OREGON STATE UNIVERSITY

WHAT STUDENTS WANT YOU TO KNOW ABOUT COURSE DESIGN AMY PILCHER IOWA STATE UNIVERSITY

BUILDING SUCCESSFUL CAMPUS/COMMUNITY PARTNERSHIPS: LESSONS LEARNED STANLEY WEISNER UC BERKELEY RAMU NAGAPPAN UC BERKELEY PATRICK BROWN UC BERKELEY

6–8 P.M. OPENING RECEPTION IN EXHIBIT HALL

PRELIMINARY PROGRAM 5

UPCEAAnnualConferenceMailer.indd 7 1/27/15 10:51 AM TUESDAY, MARCH 31, 2015

8–9 A.M. BREAKFAST AND CONCURRENT SESSIONS III THE ROLE OF SOCIAL NETWORKS IN INTERNATIONAL EDUCATION: A HYBRID APPROACH BARBARA SCHWARTZ-BECHET NORTHERN ILLINOIS UNIVERSITY BUILDING BLOCKS FOR CONTINUING EDUCATION PROFESSIONALS: A FRESH LOOK AT COMPETENCIES JENNI MURPHY CALIFORNIA STATE UNIVERSITY, SACRAMENTO SHELIA THOMAS CALIFORNIA STATE UNIVERSITY CAROLYN MCKNIGHT UNIVERSITY OF KANSAS ERIC BULLARD CALIFORNIA STATE UNIVERSITY, LOS ANGELES CHRISTINE IRON CALIFORNIA STATE UNIVERSITY, SACRAMENTO YOU KNOW, IT’S NOT REALLY A “DASHBOARD”… SELECTING AND SHARING METRICS TOWARD DATA-DRIVEN DECISIONS JAMES CAMPBELL UNIVERSITY OF RICHMOND DANIEL HOCUTT UNIVERSITY OF RICHMOND PHIL MELITA UNIVERSITY OF RICHMOND STUDENT PERSISTENCE AS A THREE-TIERED APPROACH WALTER PEARSON LOYOLA UNIVERSITY JEANNE WIDEN LOYOLA UNIVERSITY CHICAGO AMY JORDAN LOYOLA UNIVERSITY CHICAGO SYNCHRONIZING DISTANCE EDUCATION AT A LARGE PUBLIC INSTITUTION Best in Show Central ROBERT GRIFFITHS OHIO STATE UNIVERSITY JENNIFER SIMMONS OHIO STATE UNIVERSITY THE CITY OF MADISON AND TULANE UNIVERSITY: A PARTNERSHIP RICK MARKSBURY TULANE UNIVERSITY STEVE VASSALLO THE CITY OF MADISON, MISSISSIPPI ADVOCACY PANEL: COMMUNICATING INSTITUTIONAL NEEDS AT THE FEDERAL POLICY LEVEL FRANCINE PFEIFFER RUTGERS UNIVERSITY ERIC PERSONS SYRACUSE UNIVERSITY SARAH DUFENDACH UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE CONTINUING THE CONVERSATION: BUSINESS MODEL MEETS INNOVATION Hosted by UPCEA and NACUBO ONLINE LEADERSHIP AND THE C-SUITE JOHN WALDA NACUBO ROBERT J. HANSEN UPCEA

PRELIMINARY PROGRAM 7

UPCEAAnnualConferenceMailer.indd 9 1/27/15 10:51 AM 9:15–10:15 A.M. GENERAL SESSION THE STATE OF THE ONLINE UNIVERSITY: WHAT LIES AHEAD? PAUL J. LEBLANC SOUTHERN NEW HAMPSHIRE UNIVERSITY

10:15–10:45 A.M. NETWORKING BREAK

11 A.M.–12:15 P.M. UPCEA NETWORK SESSIONS AND AWARDS PRESENTATIONS INTERNATIONAL NETWORK LEADERSHIP AND STRATEGY NETWORK MARKETING, ENROLLMENT, AND STUDENT SERVICES NETWORK ONLINE MANAGEMENT AND DESIGN NETWORK OUTREACH, ENGAGEMENT AND ECONOMIC DEVELOPMENT NETWORK PROGRAM INNOVATION NETWORK NETWORK FOR SMALL AND SPECIALIZED INSTITUTIONS

12:30–2 P.M. GENERAL SESSION LUNCH AND STATE OF THE ASSOCIATION & AWARDS BEA GONZALEZ SYRACUSE UNIVERSITY; UPCEA PRESIDENT, 2014–2015

2:15–3:15 PM CONCURRENT SESSIONS IV ONLINE AND OVERSEAS: TALES FROM FOUR INSTITUTIONS SOMA CHAKRABARTI UNIVERSITY OF DELAWARE ROBERT WAGNER UTAH STATE UNIVERSITY TERRENCE GRAHAM CALIFORNIA STATE UNIVERSITY, LONG BEACH DENNIS MAXEY UNIVERSITY OF MASSACHUSETTS, ORGANIZATIONAL CHANGE: A MODEL MOVING FORWARD SMALL VICKIE COOK UNIVERSITY OF ILLINOIS, SPRINGFIELD ADAM FEIN UNIVERSITY OF ILLINOIS, URBANA CHAMPAIGN FAYE LESHT UNIVERSITY OF ILLINOIS, URBANA CHAMPAIGN RAY SCHROEDER UNIVERSITY OF ILLINOIS, SPRINGFIELD AND UPCEA NUTS & BOLTS: BUILDING A RETENTION PLAN FOR ADULT LEARNERS MEGAN DELONG MERCER UNIVERSITY MELISSA CRUZ MERCER UNIVERSITY AMANDA BENTLEY MERCER UNIVERSITY

WHAT KIND OF PROJECT MANAGER AM I? JENNIFER CARTER VIRGINIA TECH FACULTY DEVELOPMENT AND INSTRUCTIONAL DESIGN: A SUITABLE MARRIAGE? JOHN HOWARD SOUTH DAKOTA STATE UNIVERSITY A CASE STUDY OF COMMUNITY PARTNERSHIP: SHOULD WE DO IT AGAIN? KATHY LAING UNIVERSITY OF RICHMOND

8 PRELIMINARY PROGRAM

UPCEAAnnualConferenceMailer.indd 10 1/27/15 10:51 AM POLICY BRIEFING CHRIS MURRAY THOMPSON COBURN, LLC VINCE SAMPSON COOLEY, LLC FOUR CORE PRINCIPLES FOR ALTERNATE FORMAT PROGRAMS Best in Show Mid-Atlantic PAUL NARDONE MISERICORDIA UNIVERSITY BARBARA LEGGAT MISERICORDIA UNIVERSITY PLA PRIMER MARY BETH LAKIN ACE

3:15–3:45 P.M. NETWORKING BREAK

3:45–4:45 P.M. CONCURRENT SESSIONS V

SynchDL: EXPOSITION AND DEVELOPMENT OF A SYNCHRONOUS ONLINE METHODOLOGY NONCREDIT LALITHA SUBRAMANIAN UNIVERSITY OF WASHINGTON NAOMI BOGENSCHUTZ UNIVERSITY OF WASHINGTON ERIK BANSLEBEN UNIVERSITY OF WASHINGTON LEADERSHIP FROM THE GROUND UP: SMALL SCHOOL EXPERIENCES SMALL EMILY RICHARDSON QUEENS UNIVERSITY OF CHARLOTTE HARRY STARN CALIFORNIA LUTHERAN UNIVERSITY MICHAEL SHAUGHNESSY WASHINGTON & JEFFERSON COLLEGE ADULT STUDENT GAINS: MEASURING AND COMMUNICATING THE IMPACT AND VALUE OF CREDIT CREDENTIALS TO THE PROSPECT JIM FONG UPCEA AMANDA MASON-SINGH HOBSONS BEYOND BUILDING BRIDGES: CONNECTING PK-12, POSTSECONDARY AND COMMUNITY LEADERSHIP WITH A P20+ APPROACH TERESA CLARK MURRAY STATE UNIVERSITY JENNIFER WYATT MURRAY STATE UNIVERSITY RANDY WILSON MURRAY STATE UNIVERSITY ADVISORY GROUPS: ROLES, RESPONSIBILITIES, AND PITFALLS KIM L. SIEGENTHALER UNIVERSITY OF MISSOURI MELINDA STEAMS THE PENNSYLVANIA STATE UNIVERSITY WILLIAM MCCLURE UNIVERSITY OF MASSACHUSETTS, AMHERST JULIE URANIS WESTERN KENTUCKY UNIVERSITY EXPLORING THE WORLD OF INCUBATION IN HIGHER EDUCATION KAREN GIRTON-SNYDER HIGHER EDUCATION CONSULTANT IAN GARDNER LOS ANGELES CLEANTECH INCUBATOR JULIA POTTER CALIFORNIA STATE UNIVERSITY NORTHRIDGE

PRELIMINARY PROGRAM 9

UPCEAAnnualConferenceMailer.indd 11 1/27/15 10:51 AM FROM PYRAMIDS TO PUZZLES: BUILDING AN EMPOWERED ADMINISTRATIVE TEAM AMY LEVINE GEORGETOWN UNIVERSITY KYLE BURNS GEORGETOWN UNIVERSITY SARA UPDATE: THE STATE AUTHORIZATION RECIPROCITY AGREEMENT Best in Show New England MICHAEL LEAMY FITCHBURG STATE UNIVERSITY CATHERINE CANNEY FITCHBURG STATE UNIVERSITY KILEY DANCHISE-CURTIS NEW ENGLAND BOARD OF HIGHER EDUCATION CIO AND PCO DEAN ROUNDTABLE Hosted by UPCEA and EDUCAUSE ONLINE LEADERSHIP AND THE C-SUITE RAY SCHROEDER UNIVERSITY OF ILLINOIS, SPRINGFIELD; UPCEA MICHAEL HITES UNIVERSITY OF ILLINOIS SYSTEM

5–6:30 P.M. RECEPTION HIGHLIGHTING THE FIVE UPCEA REGIONS

7 P.M. DINNER GROUPS MEET IN THE LOBBY

MARK YOUR CALENDARS Key Dates for Engagement with UPCEA 2015 JUNE 17–18 Online Leadership Roundtable: The Forum for Chief Online Learning Officers Boston, Massachusetts

NOVEMBER 4–6 24th Annual Marketing and Enrollment Management Seminar Denver, Colorado 2016 APRIL 6–8 UPCEA 101st Annual Conference San Diego, California 2017 MARCH 22–24 UPCEA 102nd Annual Conference Chicago, Illinois

10 PRELIMINARY PROGRAM

UPCEAAnnualConferenceMailer.indd 12 1/27/15 10:51 AM WEDNESDAY, APRIL 1, 2015

8–9 A.M. BREAKFAST AND REGIONAL SESSIONS CENTRAL REGION MID-ATLANTIC REGION NEW ENGLAND REGION SOUTH REGION WEST REGION

9–9:45 A.M. GENERAL SESSION A CENTENNIAL CONVERSATION DANIEL SHANNON UNIVERSITY OF CHICAGO ROBERT WILTENBURG WASHINGTON UNIVERSITY IN ST. LOUIS MARIE CINI UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE

9:45–10:30 A.M. GENERAL SESSION ENTERING THE SHIFT AGE DAVID HOULE FUTURIST

10:30–11 A.M. NETWORKING BREAK

11 A.M.–NOON CONCURRENT SESSIONS VI INTERNATIONAL PARTNERSHIP: OUTCOMES WORTH THE EFFORT KAREN SIBLEY BROWN UNIVERSITY TBD IE BUSINESS SCHOOL, MADRID PAT MCHUGH BROWN UNIVERSITY NON-CREDIT DEPARTMENT BEST PRACTICES WORKSHOP NONCREDIT KELLY NEWELL WASHINGTON STATE UNIVERSITY TOP FIVE STRATEGIC MISTAKES IN ONLINE MARKETING LISA EMERY WESTERN MICHIGAN UNIVERSITY JON HORN JMH CONSULTING JEDI MIND TRICKS TO LIVEN UP ANY CLASSROOM KIM MCGAW RICE UNIVERSITY ONLINE MANAGEMENT: EMERGING TRENDS AND NEW INITIATIVES ELIZABETH LAVES WESTERN KENTUCKY UNIVERSITY WILLIAM LYNCH DREXEL UNIVERSITY LISA TEMPLETON OREGON STATE UNIVERSITY RAY SCHROEDER UNIVERSITY OF ILLINOIS, SPRINGFIELD AND UPCEA CREATING EFFECTIVE PARTNERSHIPS WITH INSTITUTIONAL AND COMMUNITY PARTNERS LIEM TRAN WENTWORTH INSTITUTE OF TECHNOLOGY

PRELIMINARY PROGRAM 11

UPCEAAnnualConferenceMailer.indd 13 1/27/15 10:51 AM THE FUTURE OF HIGHER EDUCATION: A PARADIGM IN FLUX ROVY BRANON UNIVERSITY OF WASHINGTON DAVID SCHEJBAL UNIVERSITY OF WISCONSIN AN INTERACTIVE SESSION WITH FUTURIST DAVID HOULE DAVID HOULE FUTURIST

12:15–1:15 P.M. GENERAL SESSION AND CLOSING LUNCH ACCESS, EDUCATION, AND TODAY’S WORKFORCE ANTHONY P. CARNEVALE GEORGETOWN UNIVERSITY

1:30–2 P.M. TOWN HALL

2 P.M. ADJOURN

3–5 P.M. CAPITOL HILL TOUR

5:30–8 P.M. UPCEA INTERNATIONAL BRIEFING (POST-CONFERENCE) FOCUS ON SOUTHEAST ASIA: THAILAND, INDONESIA, VIETNAM HIGHER EDUCATION IN CONTEXT The International Briefing acts as a way to both inform the UPCEA membership about important areas of international education as well as to serve as a primer for a smaller group of members who travel to select locations based on member demand and participant interest. The 2015 UPCEA International Briefing, hosted as a post-conference to the 2015 UPCEA 100th Annual Conference, will focus on programming opportunities between U.S. Institutions and entities in Southeast Asia.

THURSDAY, APRIL 2, 2015

8 A.M.–NOON UPCEA INTERNATIONAL BRIEFING (POST-CONFERENCE) CONT.

12 PRELIMINARY PROGRAM

UPCEAAnnualConferenceMailer.indd 14 1/27/15 10:51 AM ACCESS

 INNOVATION

 GROWTH

The UPCEA Center for Online Leadership and Strategy

(COLS) is dedicated to helping member institutions leverage

online education as a critical strategic asset, and to serving

as a valued resource for professional administrators charged

with building and sustaining successful programs.

COLS is focused on helping institutions best manage the

complicated enterprise of online education through this

dynamic period in higher education.

FIND OUT MORE TODAY AT UPCEA.EDU/COLS.

UPCEAAnnualConferenceMailer.indd 15 1/27/15 10:51 AM