Partnership Opportunities 2020/21 3

TRENNONPARTNERSHIP OPPORTUNITIES BETTANY 2020/21 #41 2 INTROAN OPPORTUNITY FOR MARKETING IN MOTORSPORT Sports marketing offers a unique and exiting opportunity for your business to stand out from your competition and showcase your brand message when your target audience is paying close attention. Motorsport offers some of the most thrilling action on live TV, with large audiences across a free to air platform the British Touring Car Championship offer fantastic value for money to any sponsor. MARKETING B2B NETWORKING BENEFITS: Join other businesses at the races and grow your own network with all the excitement and buzz of racing in the background. NATIONAL EXPOSURE PRODUCT SAMPLING Supporting the country’s most successful racing series, the Test new products at the races in front of an estimated trackside British Touring Car Championship, Ginetta racing enjoys a attendance of nearly 400,000 people across the season; a great deal of coverage across dedicated television on ITV fantastic opportunity to capture feedback to take back to Sport as well as an ever-growing social media following. product development. VIP RACE WEEKENDS PR OPPORTUNITIES Enjoy money-can’t-buy experiences at our race weekends Whatever your business objectives, new product lines or with hospitality, garage tours and more - bring your team or key messages, work with us to promote your business in an your clients along to these race weekends to get stuck into the engaging and innovative way with bespoke press and content heart of the action. collaboration opportunities. TRENNON BETTANY #41 • PARTNERSHIP OPPORTUNITIES 2020/21 3 MARKETINGGINETTA RACING IN NUMBERS The Ginetta championships deliver significant media value that can be returned to our partners. Ginetta’s media services encompass broadcast television, specialist press media relations and all-important digital content distribution across web and social media. As well as content running through its own channels, the Ginetta Junior Championship also benefits from the broadcast and media machinery agreements of its host promoter, the British Touring Car Championship, achieving £19.5m of media exposure during the 2019 season, according to Kantar Media. UK TV COVERAGE TRACKSIDE ATTENDANCE 230 19.5 MILLION 384,800 Hours Homes broadcast to in the UK 2019 season* INTERNATIONAL TV COVERAGE SPECTATOR SURVEY – 52-minute highlight show TARGET MARKET 60 MILLION 19.5 MILLION 1.7 42% Homes in the USA/Canada Homes in Asia Races attended Purchased per year (avg.) mercandise 1 MILLION Homes in Australia PERSONAL INCOME OVERALL <£30,000 / 15% 92 MILLION 925 £30,000 - £45,000 / 40% People (news reach) Unique resources £ £45,000 - £65,000 / 31% £15.3 MILLION >£65,000 / 14% Est. media value TRENNON BETTANY #41 • PARTNERSHIP OPPORTUNITIES 2020/21 4 2021RACING SEASON The Juniors will once again captivate the British Touring Car Championship fans as a popular fixture on the support bill next season. The UK’s longest running and most prestigious junior series will continue to offer an enticing package for young drivers starting their motorsport careers, visiting eight different circuits including driver favourites like Brands Hatch, Thruxton and Oulton Park. BRANDS HATCH INDY KNOCKHILL 03 - 04 APR 14 - 15 AUG DONINGTON PARK THRUXTON 17 - 18 APR 28 - 29 AUG THRUXTON SILVERSTONE NAT. 08 - 09 MAY 25 - 26 SEP OULTON PARK BRANDS HATCH GP 15 - 16 MAY 09 - 10 OCT SNETTERTON 31 JUL - 01 AUG TRENNON BETTANY #41 • PARTNERSHIP OPPORTUNITIES 2020/21 5 BRANDING IN THEMarketing and motorsport has beenPADDOCK a proven way to grow and enhance businesses for decades. Brands to this day are still investing in the action-packed world of racing, ending the season with results both on and off the track. TONY BAKER UK MARKETING DIRECTOR, NESTLE BREAKFAST CEREALS Our customers and our consumers have been really excited to see the distinctive yellow and red colours of shredded wheat – one of the UK‘s most famous brands – come to life on the racetracks of the UK throughout the year. NEIL MACDONALD, UK AND IRELAND CONSUMER DIRECTOR AT HP The British Touring Car Championship has been a leading spectacle for UK sports fans for over sixty years now and we are looking forward to maximising the opportunities that our partnership will provide. TOM INGRAM, DRIVER, TOYOTA GAZOO RACING UK WITH GINSTERS Ginsters wholeheartedly embraced the BTCC and all of its myriad benefits last year. They are exactly the kind of partner you want to have on-board – enthusiastic, innovative, open to new ideas, fully focussed on fan engagement and relentlessly committed to cutting-edge performance, just like us. Plus, they make the world’s tastiest pasties! TRENNON BETTANY #41 • PARTNERSHIP OPPORTUNITIES 2020/21 6 SPONSORSHIP HIGHLIGHTSWe are aware that a partnership deal contains many more factors than just brand awareness and we would welcome the opportunity to discuss those in more detail, however here are the options available currently for 2021. TITLE SPONSOR £60K+ For partners looking for a full programme of marketing benefits and a prime sponsorship spacing on the car livery, kit and other branded assets. MEDIUM SPONSOR £25K - £50K Moderate branding opportunities across the car livery, kit and other branded assets. SMALL SPONSOR £5K - £20K For those looking for a smaller level of investment, but still willing to explore the opportunities that motorsport can offer as a marketing platform. TRENNON BETTANY #41 • PARTNERSHIP OPPORTUNITIES 2020/21 7 MESSAGE FROMMy name is Trennon Bettany and I am a 16-year-old TRENNON aspiring professional athlete from South Africa. My aim is to create a profitable business within the motorsport industry, and I am looking to grow my network to generate business opportunities. My passion and ambition started from an early age when I visited the Le Mans 24 Hours at the age of six. I was enthralled, not only by the sport, but by the way each team pushed the limits on and off the track to succeed. This was the moment I knew that for me to succeed I would have to show these very same characteristics. In terms of understanding the motorsport market, I have been active within the industry for the last 10 years by competing across multiple formulas. I started karting aged four, competing across regional and national championships, and my proudest moment was representing South Africa in the Rok World Karting Finals three years in a row. In 2020 we decided to compete in one of the world’s most competitive junior formulas, Ginetta Juniors in the UK. From this experience I have been able to understand the marketing capabilities within the motorsport industry, showcase my brand ambassador skills and create a strong brand image throughout the industry. My focus is offering unique marketing objectives for our partners in return for financial investment, utilising the incredible marketing benefits that come alongside the British Touring Car Championship. I would welcome the opportunity to speak with you in more detail, to understand whether your business could benefit from a partnership with us. TRENNON BETTANY #41 • PARTNERSHIP OPPORTUNITIES 2020/21 THANKGET IN TOUCH TO FIND YOU OUT MORE If you would like to find out more about how your business could benefit from partnering with us, please contact us so we can arrange a call or meeing to discuss. MOBILE 07539 694 697 EMAIL [email protected] TRENNON BETTANY #41 • PARTNERSHIP OPPORTUNITIES 2020/21.

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