THE NEW SEGMENTATION AND MEDIA PLANNING PRODUCT FOR AGENCIES AND BRANDS Fans of Trevor Noah

DEMOGRAPHICS LIFESTYLE

DEMOGRAPHICS ANNUAL INCOME TOP STATES HOBBIES & ACTIVITIES GENERAL INTERESTS FAVOURITE DISHES

Gender: Male $20,000 - $49,999 Oregon Going to the movies Politics New York Cheesecake Age: 30-44 Maryland Going to art galleries Stand-up Comedy Pu Pu Platter Urban POLITICS California Going to the theatre National News Mochi

PROFESSIONS FAVOURITE SPORTS MOST LIKELY PET

Performing arts Basketball Cat Charity and Nonprofit Fly fishing Media and Journalism Paintball Gardening, Landscaping and Hairdressing and Beauty

Anyone who watches Fox News for George Bush should be tried for war news is dumb crimes

American infrastructure has fallen behind I am prepared to pay more for foods that Europe in re“cent years “ don't contain artificial additives

“ Describes themselves as... cerebral, “...But on occasiondistant, cruel and “ interesting and curious “ judgmental.

ENTERTAINMENT BRANDS

FAVORITE MOVIES CUSTOMER OF

The Martian In the Heart of the Sea HBO PBS Spectre MSNBC imdb.com The Last Witch Hunter Amazon Instant Video/Prime Instant NBC CBS FAVORITE MUSICS ARTISTS CLOTHING BRANDS RESTAURANTS Miley Cyrus Missy Elliott Starbucks Barbra Streisand Church's Beck El Torito Pinkberry FAVORITE CELEBRITIES

MOST LIKELY CAR Sacha Baron Cohen Aasif Mandvi Peugeot Jessica Williams Tina Fey SHOPS AT

BJ's Wholesale Club

MEDIA ONLINE

WATCHES TV FOR... TOP TV NETWORKS TOP WEBSITES VISITED TOP FACEBOOK PAGES

HOURS MSNBC FanGraphs PER/WEEK 6-10 Comedy Central Buzzfeed U.S. Senator Elizabeth Warren Netflix Bernie Sanders ONLINE FOR... Starz Family Video Bill Maher HOURS BBC America Restaurant.com Elizabeth Warren 50+ PER/WEEK Al Jazeera TurboTax AOL.com Now With STREAMING SERVICE Facebook Occupy Democrats MAGAZINES READ Spotify TOP MOBILE APPLICATIONS The New Yorker ONLINE NEWS Mother Jones Timeful Consumer Reports New York Times Google Reader The Washington Post Drippler Los Angeles Times

YouGov profiles is the new segmentation and media planning product for agencies and brands. Contact: [email protected] It is powered by the YouGov Cube - our connected data vault which holds over 100,000 data points from more than 150,000 respondents. www.yougov.com This does not show the *average* member of this group but rather those attributes that distinguish this group from the general population.