Dave's Deli Corporate Profile
Total Page：16
File Type：pdf, Size：1020Kb
2019 franchise package Food Discoveries (M) Sdn Bhd 11A-15, Jalan PJU 1A/12, Taman Perindustrian Jaya, 46050 Petaling Jaya, Selangor D.E., Malaysia www.davesdeli.com.my 03-7845 2268 fb.com/davesdeli OUR BRAND OUR VISION OUR MISSION to be asia pacific’s leading to serve happiness through fresh, food service brand, providing healthy & affordable food that quality products globally everyone can enjoy OUR VALUES WE PUT our people FOOD FIRST our family We focus on sustainable & innovative We build our relationships by serving each ways to serve great tasting & affordable other, our customers & our communities, food that everyone can enjoy much as we do within our own families. sustainable WE give it growth our all We are dedicated to ensure there is We embrace new opportunities, we sustainable long term profit growth work hard, we get stuck in and we for all our stakeholders aren’t afraid to get our hands dirty to make a difference our story For 30 years, Dave’s Deli has delighted its customers with fast, scrumptious & affordable food. One of Malaysia’s most recognizable western restaurant chains, with food & an over- all welcoming atmosphere that underlines our brand motto “Come Home To Good Food” Designed as a family restaurant, our self-service concept caters to people of all ages from all ethnic groups including families, students, kids & office workers. PPrroudlyoudly A MALAYSIAN DISCOVERY 100% Malaysian Conceived & Owned Dave’s Deli’s history began in 1989 when founders David & Maureen Chin decided to venture into the F&B industry & opened a small food kiosk in Bangsar Shopping Centre serving sandwiches & roasted chicken with our now famous “Magic Gravy”. The philosophy was simple: serve good wholesome food that everyone can enjoy. Today, Dave’s Deli is an award winning fast-casual restaurant chain that operates in Malaysia & Australia. Our menu has expanded from our renowned 1/4 roast chicken to an array of gourmet pies, lasagna, pastas, soups & grilled cheese sandwiches. Dave’s Deli’s success has been established by developing modern, value engineered location designs with a focus on food consistency, efficiency & freshness. Cooked with fresh ingredients & served by people who genuinely love food, we are not a fast food restaurant but a restaurant that serves food fast. awards & recognition The BrandLaureate SMEs Best Brands Awards 2017/18 SME & Entrepreneurship Business Award 2017/2018 Certified member of the Malaysian Franchise Association, PNS & KPDNKK one family, one dream BRIAN CHIN DAVID CHIN MAUREEN CHIN Managing Director Co-Founder Co-Founder 10 years industry experience 30 years industry experience 25 years industry experience Head of business development, Founded brand in 1989 Head of operations manufacturing & franchising Mentor & advisor recipe for success HIGH FOOD QUALITY 30yr trusted brand Award winning brand with Consistent & high quality food that consumers are confident strong brand recognition to purchase cont. improvement PROPRIETARY FOOD Continuous innovation of our food offerings to Unique one of a kind suit changing taste food love by generations. 100% satisfaction guaranteed. lean management easy system Waste minimization without Easy to learn. No sacrificing productivity experience necessary our locations Dave’s Deli currently has 10 outlets in Malaysia & 1 outlet in Sydney, Australia Corporate owned 1 Utama Shopping Centre, KL Subang Parade, KL Atria Shopping Gallery, KL Queensbay Mall, Penang Franchise owned IOI City Mall, Putrajaya Starling Mall, KL Ipoh Parade, Ipoh Central Square, Sg. Petani Design Village, Penang Sunway Carnival, Penang LICENSE owned Tank Stream Hotel, Sydney CENTRAL KITCHEN 90% of food supplied to the Dave’s Deli is from our central kitchen. We also have a satellite kitchen located at Penang for our Northern outlets. ★ Located at Ara Damansara since 1999 ★ 10,000sqft with 2 floors ★ Corporate HQ & supply chain hub which includes logistics, procurement & warehouse management ★ HALAL certified by Jakim central kitchen FULLY EQUIPPED CENTRAL KITCHEN Temperature controlled supply chain Strict hygiene & food safety policies Dedicated cold & dry storage Industrial grade packing for maximum consistency & quality control STAFF: SIZE: All chefs & kitchen staff with 10,000 sqft typhoid inoculation & qualified food handlers cert. SPACE: 2 Floors with HQ located above central kitchen JAKIM TRANSPORT Halal Certified Professional drivers Dedicated surau Temperature controlled refrigerated trucks Clean & hygienic food preparation Thermo Future insulated box for cold In-house Halal audit committee food and thermal bags or electric hot box for hot food used for safe food transportation FOOD HANDLING Strict hygiene & food safety policies Cook-chill method Industrial grade packing for maximum consistency & quality control THE NEWSROOM restaurants Where it all began. We have served generations of customers for over 30 years. From a small kiosk in 1989, we now have 11 full service restaurants. WARM & CASUAL Comfortable & cozy environment that is family friendly FAMILY FRIENDLY Coffee bar & lounge perfect to relax & have a meal OVER 100K MEALS ALL DAY DINING Wide menu offerings for brunch, SERVED PER MONTH lunch, tea time & dinner ★ SIZE PER OUTLET: 1500 - 2500 sqft (80-150 pax) UNIQUE DESIGN ★ CUSTOMER DEMOGRAPHIC Unique design that stands out Executives, students, families from common cafes our food AUTHENTIC GRILLED CHEESE PASTAS SANDWICHES HEARTY GOURMET MAIN MEALS MEAT PIES Dave’Dave’ss FamousFamous ROAST CHICKEN OVER 16 MILLION SOLD E O F O M P O H S S O R L I B W D ’ L E S Y H B T E S EST. T R 1989 O A S N T E CHICK our MENU AVG. $ PER MEAL: RM20.80 DELIVERY TIME: Under 15mins EASY TO CHOOSE Pictures make ordering easier. Tea Time Weekend Brunch Lunch Specials Dinner Specials MENU SALES DISTRIBUTION Top Selling Products 1. Roast Chicken 2. Lasagna 3. Lamb Chops 4. Pies 80% FOOD 20% BEVERAGES Avg. Meals Per Month 9000 Meals Complete franchise system franchise program Dave’s Deli has been operating its franchise program for 4 years. Current operations are in Klang Valley, Ipoh, Penang & Sydney Australia ?;TERM:<-W No Description Amount V6 $5;3YEARS</ 1 Avg. Size (square feet) 1800sqft ROYALTY: 2 Franchise Fee (RM) RM 75,000 <9534?5W X5%G $IGROSS<9// - Use of trademarks & /SALES34;/ proprietary information - Site selection & consultation - Operations manual & S.O.P - Sourcing of local suppliers 3]A&P:CW - Training AG1% $GROSSI<9// - On-going quality control /SALES34;/ ^ !"#*where$%$& applicable'(()*+',)$ stages to own a dave’s deli Stage 1 - Selection Of Franchise (approx. 1 month) Signing of Submit Review Site evaluation Franchise franchise Preliminary Franchise & & Agreement application discussions approval evaluation cost estimation & franchise fee form full payment Stage 2 - Renovation & Operation (approx. 2-3 months) Renovation Furniture, Grand kicks off fixtures Outlet Opening & & set up & 2nd reno Equipment & dry run 3rd reno payment (40%) set up payment (25%) Management On site training approval complete Design & & & site planning 1st reno 4th reno payment (30%) payment (5%) Selection On site training Off site training cont. & (2 weeks before On site recruitment training (2 weeks after of staff opening) opening) franchise cost Dave’s Deli is an affiliate member of PNS for easy Bumiputra funding INITIAL INVESTMENT COST Franchise Fee RM 75,000 8% Pre-opening Expenses RM 9,700 1% Min. Requirements Advertising RM 10,000 1% A specific location - a site evaluation study will be conducted to assess the feasibility Pre-opening cost of the premise. - Pre-open training RM 10,250 - 13,800 1% A dedicated team to manage the outlet, - On-site training RM 15,000 2% preferably owner or partner operated. Initial Inventory RM 20,000 - 25,000 2% Financially capable with good credit Working Capital RM 46,450 - 87,900 5% Security Deposits RM 80,400 - 100,000 8% Equipment & Machinery RM 292,500 - 347,000 30% Fixtures & Fittings RM 45,700 - 54,000 5% Furniture & Decoration RM 55,000 - 75,000 6% Renovation & Construction RM 315,000 - 538,000 32% * Cost may vary according to size, market, To t a l I n v e s t m e n t RM 975k - 1.35mil 100% location & choice of self-service or table service concept complete set up Dave’s Deli is equipped to support franchisees with fully integrated infrastructure to ensure the success of all franchisees’ business START FINISH ON-GOING Site selection Distribution Marketing network support support Design & concept Inventory control Brand building Kitchen design Comprehensive On-going training Renovation works training & QC Recruitment Advertising & promotion 24/7 Franchisee Cloud Support Technology P.O.S System Supply chain OUTLET OPERATION Customer Management Management CONTROL SYSTEMS Inventory Staff Healthcare System Operations Management Manual & S.O.P franchise P&L Estimate 15% 42% Labour Cost Food Cost 15% Rental & EST. OPERATIONAL Utilities COST PROFIT STRUCTURE 5% Royalty 3% A&P & Misc. Expenses 20% 20% Op. Profit *Figures may vary according to location & size join us now! contact us Address Phone & Email Website & Social Media Food Discoveries (M) Sdn Bhd E: [email protected] facebook.com/davesdeli 11A-15, Jalan PJU 1A/12, T: 03-7845 2268 www.davesdeli.com.my Taman Perindustrian Jaya, F: 03-7845 3268 46050 Petaling Jaya, Selangor D.E., Malaysia Franchise Enquiries Mr. Simon Chan T: 017-208 6948 E: [email protected].