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National Open University of Nigeria School of Arts and Social Sciences Course Code: Mac 443 Course Title: Media Station Manageme

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National Open University of Nigeria School of Arts and Social Sciences Course Code: Mac 443 Course Title: Media Station Manageme NATIONAL OPEN UNIVERSITY OF NIGERIA SCHOOL OF ARTS AND SOCIAL SCIENCES COURSE CODE: MAC 443 COURSE TITLE: MEDIA STATION MANAGEMENT AND OPERATIONS COURSE GUIDE COURSE CODE: MAC 443 COURSE TITLE: MEDIA STATION MANAGEMENT AND OPERATIONS (3 CREDITS) COURSE DEVELOPER/WRITER Onagwa Godfrey Ife Communication Research Department/ NAERLS Ahmadu Bello University, Zaria, Nigeria. PROGRAMME LEADERS Dr. Jonathan E. Aliede National Open University of Nigeria NATIONAL OPEN UNIVERSITY OF NIGERIA National Open University of Nigeria Headquarters 14/16 Ahmadu Bello Way Victoria Island Lagos Abuja Office No. 5 Dares Salaam Street Off Aminu Kano Crescent Wuse II, Abuja Nigeria E-mail: [email protected] URL: www.nou.edu.ng Published By: National Open University of Nigeria First Printed 2013 ISBN: All Rights Reserved Printed by: CONTENTS PAGE Introduction -------------------------------------------------------------------------------------------1 Course Aims ------------------------------------------------------------------------------------------1 Course Objectives -----------------------------------------------------------------------------------1 Working through the Course -----------------------------------------------------------------------1 Course Materials -------------------------------------------------------------------------------------2 Study Units -------------------------------------------------------------------------------------------2 Textbooks and References --------------------------------------------------------------------------3 Assignment File --------------------------------------------------------------------------------------4 Tutor-marked Assignments ------------------------------------------------------------------------5 Final Examination and Grading -------------------------------------------------------------------5 Presentation Schedule--------------------------------------------------------------------------------5 Course Marking Scheme ------------------------------------------------- --------------------------6 Course Overview ----------------------------------------------------------- -------------------------6 How to get the most from this Course ------------------------------------------------------------7 Tutors and Tutorials ---------------------------------------------------------------------------------8 Summary ----------------------------------------------------------------------------------------------9 INTRODUCTION Media Station Management and Operations (MAC 443) is a one-semester 3-credits unit course. It is designed to acquaint students with the knowledge, principles and skills of broadcast station organization, management and operations. The course highlights the general philosophy of electronic station management and operational requirements and theories, and their practical applications in contemporary media organizations, drawing examples from Nigeria. Media Station Management and Operations, as a core course, is an advanced discipline in the field of mass communication, as it builds on the supposition that the essential ingredients of mass communication, such as concepts and components of broadcast media, have been taught and understood by students taking it. The course thus gives a concise and appreciable understanding of the concept and operations within a mass media organization. It is packaged on a global scale, with a view to positioning the student on a pedestal that would make him or her at par with any professional entrant into operations and management of mass media outfit anywhere in the world. But in agreement with the philosophy of academic and professional training, it draws many of its examples from the Nigerian orientation. Moreover, attempts are made often to balance radio and television stations’ operational and management dimensions of the discipline. The course content is packaged with the understanding that most of the readers are not professionals, but are prospective materials, in the field of broadcast communication; that is, the treatment is with the view that students are mostly beginners who are first-year undergraduates in the university. This course should, however, be taken as a comprehensive guide which aims to give the student the required information about radio and television station management and operations. Aims of Course The course aims at empowering the beginner or prospective professional in the field of broadcast media with the rudimentary knowledge of the complex activities involved in media station management and operations. Moreover, it also aims at exposing the student to the nature, processes, and logistics involved in station management and operations, towards building a holistic career in the broadcast media sector of mass communication. Course Objectives At the end of the course, the student should have been: ● Generally exposed to the basics of media station operations and management. ● Fully acquainted with the nature, structure, functions, philosophies and other complex characteristics of media station management and operations. ● Been somewhat physically exposed to a fully functioning radio and/or television station and its workings. Working through this Course To successfully complete this course, you are strongly advised to: ● Read the study units provided as a course material, as well as the recommended texts. The recommended texts give a broader perspective and good understanding of the course; ● Do the self-assessment exercises which come up immediately after certain sections of each unit; ● Submit written assignments listed under the Tutor-Marked Assignment (TMA) section of this course material. The TMA constitutes your Continuous Assessment for the course. You will be told which of these is to be submitted at a particular time. ● Write a final examination at the end of the course. Course Materials The major components of the course are: 1. Course Guide 2. Study units 3. Textbooks 4. Assignment File 5. Presentation. In addition, you must obtain your copy of the materials. They are provided by NOUN. In some cases, you may be required to obtain your copy from the bookshop. In case you have any problem in obtaining your materials, you may contact your tutor. Study Units MAC 443 is a three unit course, packaged in six (6) modules of twenty-four (24) units. These modules and units are listed below: Module 1: Introduction to Electronic and Broadcast Media Unit 1 An overview of electronic media Unit 2 Nature and Characteristics of Radio Station Unit 3 Nature and Characteristics Television Station Unit 4 The Digital Revolution and Broadcast Management Module 2: Basic Station Operations and Management Unit 1 Organizational Structures and Operations of a Station Unit 2 Production Operations Unit 3 Transmission Requirements and Operations Unit 4 The Production Studio and Studio Hands Module 3: Managing in Electronic Media Station Unit 1: Concept of Management in the Media Unit 2 Theories of Management Unit 3 Personnel Management Unit 4 Ethical Issues in Station Management Module 4: Programming Strategy and Distribution Unit 1 Concept of Programming in the Electronic Media Unit 2 Radio and Television Programming Unit 3 Legal Issues in Programming Unit 4 Importance of News in Programming Module 5: Marketing and Financial Management Unit 1 Concept of Marketing in the Electronic Media Unit 2 The Station as Media Marketplace Unit 3 Priority of Financial Management in Station Operations Unit 4 Budgeting and Financial Performance Monitoring Module 6: Media Station’s Operating Environment Unit 1 Informal Regulations Unit 2 Formal Regulations Unit 3 Media Unionism Unit 4 Technology Use Each unit is accompanied by a number of self-tests which are drawn from the materials the student has already gone through. The tests are designed to keep the student abreast of what he/she has studied from the course materials. If properly utilized, the excellent combination of self-tests with tutor-marked assignment will in non small measure lead to the achievement of the overall objectives of the course. Textbooks and References Aina, S. (2002). Modern Media Management. Nigeria: Ebensun Publishers. Albarran A. B. and Chan-Olmsted S.M. (1998). Global media economics: Commercialization, concentration and integration of media markets. Ames, IA: Iowa State University Press. Albarran A.B. (2010). Management of Electronic Media. 4th edition. Wadsworth, Boston. Albarran, A. B. (1998). The coalescence of power: The transformation of the communication industries. In R. G. Picard (Ed.), Evolving media markets: Effects of economic and policy changes (pp. 8-24). Turku, Finland: Economic Research Foundation for Mass Communication. Albarran, A. B. (2002). Media economics: Understanding markets, industries, and concepts (2nd ed.). Ames, IA: Blackwell. Albarran, A. B. and Pitts, G. G. (2001). The Radio Broadcasting Industry. Boston: Allyn and Bacon. Albarran, A. B., and Dimmick J. (1996). Concentration and economies of multiformity in the communication industries. Journal of Media Economics, 9(4), 41-50. Bagdikian, B. (2000). The Media Monopoly (6th ed.). Boston: Belcon. Barnouw, Erik. (1990). Tube of Plenty: The Evolution of American Television. Rev. ed. Oxford University Press. Bartllett B. and Bartlett J. (2004) Practical Recording Techniques. 4th ed., Stoneham MA; Focal Press. Broadcasting and Cable Yearbook (2010). Radio Broadcast. RR Bowker: New Providence, NJ. Cloud, Stanley, and Lynne Olson. (2006). The Murrow Boys: Pioneers on the Front Lines of Broadcast Journalism.
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