Indiegogo Prep Calendar: 2 months before launch

SundaySunday MondayMonday TuesdayTuesday WednesdayWednesday ThursdayThursday Friday Friday SaturdaySaturday Start collecting emails of Read the Email Write 10 to 15 different 3 Build your campaign Make a list of your Fill out the Campaign Start campaign draft by interested individuals. Outreach Success sentence descriptions of team. Teams of 2 or biggest supporters (your Marketing Workbook. adding a title, goal, and document and start your project. This will be more raise 3 times more “host committee”), who determine the campaign Create building your outreach helpful as you begin to than individuals. will contribute first and length. pages and follow list and outreach draft your pitch. enthusiastically spread relevant influencers. schedule. Invite the teammates via the word. 1 2 3 your campaign page.4 5 6 7 SundaySunday MondayMonday TuesdayTuesday WednesdayWednesday ThursdayThursday Friday Friday SaturdaySaturday Storyboard your pitch Set up and verify your Design the campaign Fill in perks and all other Add content to the Research events/groups video. Check out some PayPal account (if perk structure (make campaign draft details. page and related to your project funny pitch videos for applicable). sure fulfillment is start tweeting. Use & reach out to tell them inspiration. feasible). social media scheduling about your campaign. tools. Rotate news/blog For hardware posts, images, videos, or campaigns, learn what quotes. you need to show in the 8 first 30 seconds. 9 10 11 12 13 14 SundaySunday MondayMonday TuesdayTuesday WednesdayWednesday ThursdayThursday Friday Friday SaturdaySaturday Choose a videographer Start drafting your pitch Choose a designer to Share your email landing Write press releases Decide on special perks Draft at least 10 Tweets, & photographer for your text. create infographics, or page & social media for local media. to introduce later in the FB posts, and short pitch video and images create your own using pages with your host campaign. emails that your host for your campaign (if Examples of great various tools available committee & early committee can share. you don’t want to DIY). pitch text: Canary and online. supporter network. 15 Misfit Shine 16 17 18 19 20 21 SundaySunday MondayMonday TuesdayTuesday WednesdayWednesday ThursdayThursday Friday Friday SaturdaySaturday Email & lock in your Draft pre-campaign Add content to FB page - You’ve still been Write press releases for Design stretch goals. Are you ready to launch? host committee. Share emails and ‘thank-you’ rotate news/blog posts, Tweeting & Retweeting larger daily and weekly Use this email calculator draft emails, Tweets and emails; Add content to images, videos and all this time, right? :) media (press, blogs, You’re still scheduling to check. FB posts & ask them FB page quotes. etc). Facebook posts with to create an email list interesting content, of people to share the right? :) campaign with.22 23 24 25 26 27 28 Indiegogo Prep Calendar 1 2 months before launch checklist

WEEK 1 WEEK 2 Draft social media posts for your host committee to share Collect emails of interested individuals via: Storyboard your pitch video 10 Tweets Landing pages Set up and verify your Paypal account 5 FB posts Events Short emails Social media giveaways Design your campaign’s perk structure In person Schedule posts on Facebook Fill out your campaign draft Create social media accounts Continue Tweeting! Facebook Tumblr Schedule social media posts Pinterest Choose a social YouTube WEEK 4 Instagram LinkedIn media scheduling tool Tumblr Email and lock in your host committee YouTube Other Facebook Pinterest Twitter LinkedIn Share draft emails, Tweets, FB posts Identify and follow relevant Instagram Other Remind them to create their own email influencers on social media list to share the campaign with Facebook Tumblr Research events/groups related to your project Draft pre-campaign emails Twitter Pinterest Outreach to share your campaign Instagram LinkedIn Draft thank you emails YouTube Other WEEK 3 Write press releases for larger media outlets Pitch video Read the Email Outreach Success document Choose a videographer Design stretch goals Build an email outreach list Choose a photographer Or, create your own! Schedule posts on Facebook Create an email outreach schedule Choose images for your campaign Continue Tweeting! Write 10-15 different 3 sentence Draft pitch text Use the email calculator to determine descriptions of your project Infographics if you’re ready to launch Build your campaign team Choose a designer Or, create your own! Make a list of your biggest supporters Write press releases for local media Fill out the Campaign Marketing Workbook Create special perks to share later Start your campaign draft in the campaign Title Goal Campaign length

Indiegogo Prep Calendar 2