RETAIL ASSESSMENT
LIDL
LAND ADJACENT TO A429, MALMESBURY
RETAIL ASSESSMENT
On behalf of: Lidl
In respect of: Land Adjacent to A429, Malmesbury
Date: November 2017
Reference: GSST/0001
Author: GS
DPP Planning Sophia House 28 Cathedral Road Cardiff CF11 9LJ
Tel: 029 2066 0265 E-mail [email protected]
www.dppukltd.com
CARDIFF LEEDS LONDON MANCHESTER NEWCASTLE UPON TYNE
Lidl
Contents
1.0 INTRODUCTION ...... 4
2.0 SITE DESCRIPTION AND PLANNING HISTORY ...... 6
3.0 THE APPLICATION PROPOSAL ...... 8
4.0 PLANNING POLICY CONTEXT ...... 12
5.0 BENEFITS OF THE PROPOSAL ...... 17
6.0 SHOPPING PATTERNS IN THE MALMESBURY STUDY AREA ...... 21
7.0 QUALITATIVE ASSESSMENT ...... 26
8.0 RETAIL POLICY CONSIDERATIONS ...... 34
9.0 SUMMARY AND CONCLUSIONS ...... 48
APPENDIX 1 – MALMESBURY STUDY ZONES ...... 52 APPENDIX 2 – MALMESBURY HOUSEHOLD SURVEY ...... 53 APPENDIX 3 – MALMESBURY PLANS ...... 111
APPENDIX 4 – TABLES ...... 113
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Lidl
1.0 Introduction
1.1 This report is submitted in support of a full planning application, on behalf of Lidl, for the erection of a Class A1 foodstore, car parking and associated works on land adjacent to the A429 in Malmesbury, North Wiltshire.
1.2 This report considers the retail planning issues associated with the proposal. Other technical and planning matters are dealt with in the suite of accompanying reports submitted in support of the proposed development. Section 2 describes the site and its surroundings, whilst Section 3 describes the application proposals. Section 4 sets out the planning policy context against which the application falls to be considered. Section 5 examines the planning benefits associated with the proposal, whilst Section 6 considers current shopping patterns in the defined Malmesbury Study Area as revealed by the recently undertaken NEMS Household Survey. Section 7 provides a qualitative assessment of both Malmesbury town centre and other relevant centres in the Study Area, including Tetbury, whilst Section 8 assesses the proposal against the relevant sequential approach and retail impact tests. Finally, our summary and conclusions are provided at Section 9.
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SITE DESCRIPTION AND PLANNING HISTORY
Lidl
2.0 Site Description and Planning History
2.1 The 2 acre application site is located on the south-eastern edge of Malmesbury, on the eastern side of the A429– an important “strategic” route linking to the M4 in the south and Cirencester to the north. The application site, which comprises an undeveloped green field, is located directly opposite the existing Waitrose store and, whilst it is situated outside the Settlement Boundary as defined in the development plan, it is just to the north of existing properties that front onto the B4042 – which do fall within the Settlement Boundary. In terms of its relationship with the centre of Malmesbury, the application site is situated approximately 500 metres from the Town Centre boundary and some 800 metres from the Primary Shopping Area, as defined in the Development Plan. In retail planning policy terms, it is acknowledged that the site is located “out of centre”.
2.2 The site is bound by green fields to the north and east, detached residential properties to the south and the A429 to the east.
2.3 In terms of current public transport provision, there are bus stops situated within approximately 270 metres of the site, on the B4042.
Planning history
2.4 There is no relevant planning history in the context of Lidl’s current proposed development.
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THE APPLICATION PROPOSAL
Lidl
3.0 The Application Proposal
Background
3.1 Lidl is a successful discount food retailer which is not currently represented within Malmesbury or the wider rural hinterland that comprises the Study Area for the application proposal. In terms of Lidl’s current representation further afield, its nearest stores are located at Cirencester, Dursley, Swindon and Yate, some 13-16 miles away from Malmesbury. This represents a qualitative weakness in the retail offer of the local area, and coincides with a period of unprecedented popularity for such stores. Consequently, local residents wishing to take advantage of Lidl’s exceptional value have no choice but to travel to Lidl foodstores further afield to meet their needs, with associated dis-benefits in terms of consumer convenience and sustainability.
3.2 In response, and in order to remedy this qualitative deficiency in existing retail provision, Lidl has identified the subject site as representing an ideal opportunity to provide the local community with an enhanced retail offer. Establishing a Lidl store at this location will increase consumer choice and competition, whilst also assisting in reducing vehicle movements and mileage to stores and locations further afield. The site itself comprises green-field land and, therefore, contributes nothing positive to the local economy. In sharp contrast, and given Lidl’s commitment to invest in Malmesbury following the grant of planning permission, this proposed ‘economic development’ will, if consented, be built-out at the earliest opportunity - enhancing the local area’s retail offer and creating jobs at a highly accessible and sustainable location.
The Application Proposal
3.3 The application proposes the erection of a new foodstore (1794 m2 GIA; 1104 m2 net), together with associated car parking (119 spaces including 7 Disabled and 8 Parent&Child spaces), servicing and landscaping. Typically, 80% of a Lidl store’s net floorspace is devoted to the sale of convenience goods which, in this case, would be 883 m2. The residual 20%, is accounted for by comparison goods floorspace, namely, 221 m2. For comparative purposes, the respective net and convenience/comparison goods floorspace totals for the neighbouring Waitrose store are: 1672 m2; 1421 m2 and 251m2. In terms of net floorspace, the proposed Lidl store is therefore some 568m2 (34%) smaller than the Waitrose store.
3.4 Access/egress will be provided off the A429.
Lidl’s Trading Profile
3.5 Lidl was established in the UK in 1994 and now trades from over 700 stores nationwide. The fundamental premise of Lidl’s business model is that the company can offer very competitive prices i.e. “everyday low pricing”, whilst keeping the quality of its goods extremely high. It is able to do this through a combination of factors including:
Its tremendous buying power as a result of the scale of its operations across Europe;
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Its decision to stock a more limited product range than its competitors, concentrating on those goods that form a very high proportion of the weekly food and convenience goods needs of most households; A concentration on own brands (which constitute the majority of its product range); The consistent application across its stores of standardised servicing and operating systems that minimise operational costs; and Simple product display and stock handling procedures.
3.6 With regard to Lidl’s standard product range, this includes the following:
Everyday core grocery items; Selected non branded household products; The provision of chilled / frozen foods; A range of fresh produce (fruit and vegetables); and Wrapped and unwrapped fresh bread and a selection of part-baked items.
3.7 In light of the current challenging economic climate, it is considered that the local community would particularly benefit from Lidl’s very competitive pricing and exceptional quality and value. Taking into account the relevant provisions of the National Planning Policy Framework, which encourages local planning authorities to proactively respond to ‘market signals’, it is considered that the increasing popularity of discount foodstores is an important material consideration which, given the materially different retail offer provided by the nearby Waitrose store, can reasonably be afforded weight in this particular case.
3.8 Crucially, taking into account the foregoing, there are significant differences in terms of size and retail offer between a discount food retailer and a traditional larger format supermarket. For example, Lidl does not stock convenience goods such as tobacco or individual confectionary items. Moreover, in contrast to many other large format foodstores, Lidl does not contain a post office, pharmacy, delicatessen, photo-shop or other specialist concessional facility. Finally, Lidl offers only a limited range of non-food (comparison goods) items which typically occupy about 20% of the sales area of its foodstores. These items tend to be one off specials that will be constantly changing and sold on a ‘when it’s gone it’s gone’ basis. As such, there is no standard or constant comparison goods range offered in store from week to week – mitigating any direct competition with comparison goods retailers in existing centres.
3.9 In light of the above, and unlike many large format retailers which have diversified in the past to include a wide range of complementary products and services, Lidl does not act as a ‘one stop’ destination for their customers and overlap with town centre stores is, therefore, limited. Instead, Lidl operate as a complementary retailer, with a significant proportion of customers also choosing to visit other retailers to fulfil their shopping needs. On this basis, Lidl complements, rather than competes with, existing local traders and generates considerable propensity for linked trips and associated spin-off trade with nearby retailers – including, in this case, those located within Malmesbury town centre. The complementary nature of Lidl’s retail offer is an important distinction that needs to be considered when determining a planning application, with particular
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regard to any perceived impact on the vitality or viability of existing centres. Moreover, to the extent that there will be competition between the proposed Lidl store and traditional larger format food retailers and other convenience businesses in the vicinity, this will be healthy and in the best interest of local consumers.
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PLANNING POLICY CONTEXT
Lidl
4.0 Planning Policy Context
4.1 This section of the report identifies the national and local planning polices relevant to the application.
National Planning Policy Framework (“NPPF”)
4.2 The underlying premise or ‘golden thread’ running throughout the NPPF is an overall presumption in favour of sustainable development. In order that sustainable development proposals may go ahead without delay and promote growth, thereby contributing to economic, environmental and social progress for this and future generations, this premise should form the basis of every planning decision. Put simply, planning should operate to encourage rather than impede sustainable growth, and specifically Paragraph 197 of the NPPF states:
“In assessing and determining development proposals, local planning authorities should apply the presumption in favour of sustainable development.”
4.3 Furthermore, Paragraph 17 states that the planning system should proactively drive and support sustainable economic development to deliver the homes, business and industrial units, infrastructure and thriving local places that the country needs. Every effort should be made objectively to identify and then meet the housing, business and other development needs of an area, and respond positively to wider opportunities for growth.
4.4 Paragraphs 18-22, which focus on “Building a strong, Competitive Economy” are prefaced by the advice that the “Government is committed to strong economic growth in order to create jobs and prosperity”. Paragraph 19 states that the “Government is committed to ensuring that the planning system does everything it can to support sustainable economic growth. Planning should operate to encourage and not act as an impediment to sustainable growth. Therefore significant weight should be placed on the need to support economic growth through the planning system”.
4.5 With regard to retail proposals that are not located in-centre, the NPPF contains two key tests – namely the sequential approach and impact test.
4.6 Paragraph 24 states that a sequential test should be applied to the consideration of planning applications for main town centre uses that are not in an existing centre and are not in accordance with an up-to-date Local Plan. They should require applications for main town centre uses to be located in town centres, then in edge of centre locations and only if suitable sites are not available should out of centre sites be considered. When considering edge of centre and out of centre proposals, preference should be given to accessible sites that are well connected to the town centre.
4.7 With regard to impact, Paragraph 26 states that when assessing applications for retail, leisure and office development outside of town centres, which are not in accordance with an up-to-date local plan, local planning authorities should require an impact assessment for developments that are over a proportionate, locally set floorspace threshold. In instances where no local threshold has
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been set, the default is 2,500 sq m and such assessments should consider the impact of the proposal on in-centre investment and in-centre vitality and viability up to five years from the time the application is made.
4.8 In terms of decision-making and individual planning applications, Paragraph 27 advises that “where an application fails to satisfy the sequential test and is likely to have a significant adverse impact on one or more of the above factors, it should be refused”.
4.9 Paragraph 30 states that encouragement should be given to solutions which support reductions in greenhouse gas emissions and reduce congestion. Local planning authorities should therefore support a pattern of development which, where reasonable to do so, facilitates the use of sustainable modes of transport.
Local planning policy
4.10 The development plan for Malmesbury comprises the Wiltshire Core Strategy and the “made” Malmesbury Neighbourhood Development Plan.
Wiltshire Core Strategy
4.11 The Core Strategy, adopted in January 2015, provides an over-arching policy framework which seeks to encourage a buoyant and resilient local economy, with new development providing local jobs and retail choice to local residents in convenient locations. In terms of the retail strategy, this seeks to resist inappropriate out of centre development whilst promoting a “town centre first” approach aimed at sustaining and enhancing existing centres.
4.12 The Malmesbury Area Strategy seeks to accommodate appropriate new housing development, which itself will assist in supporting new economic development, whilst also diversifying the town’s employment base in order to help strengthen the local economy and reduce out-commuting. Importantly, the strategy also acknowledges that “a more flexible approach to allow economic development on the edge of the town will be considered, providing the scale of development is appropriate and sensitive to the historic environment”. With regard to retailing specifically, the strategy also refers to the potential for a new supermarket in Malmesbury, a requirement which, in our view, has only partly been met by the Waitrose store development following adoption of the Core Strategy.
4.13 Core Policy 13 Spatial Strategy: Malmesbury Community Area, designates several employment land sites whilst identifying a housing requirement of some 1395 new homes, 885 of which are ear- marked for development in Malmesbury itself. With regard to development proposals generally, Core Policy 13 states that proposals will need to demonstrate their compliance in terms of specific considerations such as; diversification of the employment base and consistency with the provisions of any “made” neighbourhood plan.
4.14 Core Policy 38, which relates to both retail and leisure development, states that all such proposals in non-central locations in excess of 200m2 (gross) must be accompanied by an impact assessment which meets the requirement of national guidance and best practice, and demonstrates that the
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proposal will not harm the vitality and viability of nearby centres. The policy also states that all such proposals must also comply with the sequential approach, as set out in national guidance, to ensure that development is on the most central site available.
4.15 It is also noteworthy that Paragraph 6.27 of the Core Strategy reiterates the relevant national guidance that where retail impact assessments are necessary, these “will be proportionate to the scale of the proposed development”.
Malmesbury Neighbourhood Development Plan (NDP)
4.16 The NDP, “made” in February 2015, acknowledges that the Core Strategy requires the Plan area to accommodate more development, whilst also recognising that the positive changes required in order to ensure a better life, include; the need for sustainable development in the right places, a diversified local economy that supports more local employment and a strengthening of the economy of Malmesbury town centre.
4.17 In terms of the local economy (Paragraph A 7.2), the Plan also acknowledges the potential major benefit of the then recently approved Waitrose store, stating “Much more of the town’s spending power will actually be spent in Malmesbury itself. The new foodstore will encourage many more people to spend time and money in the town’s shops and on its services. This will be achieved by the foodstore being linked to the town centre”. The NDP also recognises that the town will be more effective in attracting new employees if it is able to positively market Malmesbury’s unique environment, together with its good choice of homes and shops/services.
4.18 Importantly, the NDP also acknowledges the potential during the plan-period for a further foodstore development at Malmesbury, notwithstanding the Waitrose store’s opening in August 2014. The policy context for assessing any such further foodstore proposal is provided by Policy 10, which states as follows:
“Planning permission will be granted for an additional supermarket only if the following four economic conditions are met: (a) Within the long term, the development will enhance, and at no time damage, the economic vitality and viability of Malmesbury Town Centre and the Plan Area. (b) Within the long term, the development will enhance, and at no time damage, the consumer choice available within Malmesbury Town Centre and the Plan Area. (c) The development will not negatively impact existing, committed and planned public and private investment in Malmesbury Town Centre and the Plan Area. (d) The nature of the development’s S106 contributions into the Plan area will be as specified in agreement with local organisations and/or the Malmesbury Neighbourhood Steering Group or its successor”.
4.19 In addition to recognising the positive role of retail development in bolstering pedestrian footfall and vitality in the town centre, the NDP also flags-up the important need to strike a balance
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between providing sufficient parking for visitors and residents, whilst also reducing the harmful impacts of traffic. The NDP also highlights the importance of ensuring there are effective transport links between any supermarket site and the town centre.
4.20 Also relevant in the context of Lidl’s proposed development and job creation is the clear statement in the NDP that: “Business and economic vitality is of great importance to the community of Malmersbury and its surrounding villages. A significant increase in local housing over the last few years and future planned building means additional jobs are required for people to be able to work in the place where they live. We want to ensure that more employment opportunities come forward and that our local economy is supported and continues to grow”.
Conclusions on planning policy
4.21 Assessed in terms of the relevant objectives and general principles of the NPPF and the relevant provisions of the Development Plan, we conclude that:
The application site is located directly opposite the existing Waitrose store, which was considered to link well with the town centre; Whilst replacing an unused greenfield site, the proposed economic development will assist in delivering a number of sustainability benefits both in terms of reduced shopping trips to locations further afield and scheme design; The proposal will provide new and improved shopping facilities that will increase choice and competition – to the benefit of consumers – whilst not causing a significant adverse effect in terms of the vitality and viability of surrounding retail centres; The proposal will reduce shopping trips to locations further afield, with associated sustainability benefits – whilst also contributing towards linked shopping trips and related economic spin-off; The site is within 270 metres of an existing bus stop and is accessible to a walk-in catchment area, with convenient and safe pedestrian movement to/from the site facilitated by existing and proposed pedestrian links; The proposal will create up to 35 new employment opportunities, to the benefit of the local economy; and The proposal represents a sustainable form of economic development that will contribute positively towards the realisation of inter-related economic, social and environmental objectives of the Council
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BENEFITS OF THE PROPOSAL
Lidl
5.0 Benefits of the Proposal
5.1 The following section assesses the benefits of the proposal against the key planning policy requirements.
Development of the Most Sequentially Preferable Site in Malmesbury.
5.2 The sequential assessment presented in this Report demonstrates there are no sequentially preferable sites elsewhere in Malmesbury that are available and suitable, and which therefore could realistically accommodate the proposed development. Furthermore, given the subject site’s relative proximity to the town centre, there is a real prospect that some shoppers will link trip to the centre, albeit largely by car, just as some Waitrose shoppers do at present. Importantly, the spin-off economic benefit to the town centre will be gained regardless of the mode of transport used for undertaking such a linked trip. Furthermore, the prospect of such linkage occurring on foot is materially greater than would be the case if the Lidl proposal related to a site more remote from Malmesbury town centre. Furthermore, with the potential for linkage with the town centre, there is a real prospect of spin-off economic benefits which, in our view, should also be afforded weight accordingly. As previously stated, Lidl’s current proposal, will, if consented, be built-out at the earliest opportunity and, as such, there is the certainty that the local community will benefit as indicated.
Employment
5.3 As noted above, the application site is currently un-used and, as such, the site contributes nothing positive to the economy of Malmesbury and its rural hinterland. In sharp contrast, the site’s development will create up to 35 new employment opportunities in the operation of the Lidl store. Further employment opportunities will also be created in terms of the construction of the development. In sharp contrast to the important economic and social benefits the proposal would deliver, a refusal of planning permission would mean that the employment benefits would be denied to the local community.
5.4 The jobs created will span a range of skill levels, including managers, deputy managers, sales assistants and caretakers. It is also envisaged that the majority of these jobs will be recruited locally providing a boost to the area’s economy. This contribution towards diversification of the local employment base is, we believe, an important material consideration which should be afforded weight accordingly in the determination of the proposal’s overall degree of acceptability.
Improved Retail Provision
5.5 As noted previously, Lidl is not currently represented within Malmesbury or its rural hinterland, and consequently residents have to travel to Lidl stores further afield in Cirencester, Dursley, Swindon, and Yate in order to meet their needs. This represents a weakness in the retail offer of the local area for those local residents attracted to the Lidl brand. The new store will also attract some local residents who currently shop at other discount stores and larger superstores further afield, and coincides with a period of unprecedented popularity for such stores, as evidenced by
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their increasing market share at the expense of the larger operators such as Tesco Morrisons and Asda.
5.6 Notwithstanding the opening of the new Waitrose store in Malmesbury in August 2014, establishing a Lidl discount foodstore in the town will clearly further improve choice and competition, with associated consumer benefits. The co-location of the Waitrose and Lidl stores is also considered likely to result in some shoppers visiting both stores as part of the same shopping trip, with associated consumer and sustainability benefits. Crucially, Lidl stores offer high quality products at a substantial discount to many main food retailers and, in the current challenging economic climate, it is considered that the local community would benefit from Lidl’s very competitive pricing and exceptional value. Noteworthy in this respect is the clear acknowledgement in the NDP that a second supermarket in Malmesbury would be considered acceptable subject to a proposal demonstrating compliance with Policy 10 and other material considerations.
5.7 Moreover, Lidl offers a smaller product range than traditional large format foodstores and does not stock certain convenience goods, such as tobacco or individual confectionary items. As such, Lidl complements, rather than competes with many existing local traders and generates a propensity for linked trips and associated spin-off trade with nearby retailers – including in this case, those located in Malmesbury town centre. This is also an important material consideration which should be afforded weight.
5.8 The proposed foodstore will, therefore, deliver a major qualitative improvement in the overall range and choice of convenience facilities available locally. The provision of a new discount foodstore, that would compete with existing foodstores, the overwhelming majority of which are similarly located out of centre, will deliver clear consumer choice benefits.
Sustainable Development
5.9 As noted in the following section, the household survey commissioned on behalf of Lidl identifies a leakage of locally generated expenditure to stores further field, including Lidl stores at Cirencester and Dursley. Establishing a Lidl store at the application site will, therefore, assist in reducing trade leakage, associated vehicle movements, and mileage to these and other stores located further afield. This will enhance customer choice, whilst promoting a more sustainable pattern of development – two key objectives of national planning policy.
Contemporary Design
5.10 Lidl’s proposal, which incorporates a bespoke and sympathetic building specifically designed to assimilate into the surrounding area, with substantial landscaping, will respect the area’s overall character and appearance – a consideration which should also be afforded due weight in the planning balance. A detailed description of the proposed development is included within the Design and Access Statement which accompanies this application.
Conclusion
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5.11 In summary, we conclude that the proposal will deliver a number of benefits to the local area and, in doing so, will assist in the realisation of a number of key objectives of national and local planning policy. These important benefits should appropriately be considered in light of the policy compliance and absence of significant harm demonstrated in the following sections of this report.
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SHOPPING PATTERNS IN THE MALMESBURY STUDY AREA
Lidl
6.0 Shopping Patterns in the Malmesbury Study Area
6.1 In this section we review the key findings of the independent household survey of 450 households undertaken within the Study Area by NEMS Market Research in November 2017, which provides up-to-date information on shopping patterns within the Study Area. Extracts from the household survey are included at Appendix 2.
6.2 We have used the results of the household survey to assist in identifying expenditure leakage and the current performance of relevant foodstores. We have also used the household survey to inform our analysis of the likely trading effects of the proposed Lidl store.
6.3 The extent of the Study Area and the constituent four survey zones are shown on the Plan at Appendix 1. The Study Area corresponds broadly with the catchment area of the proposed Lidl store, and also takes into account the relative proximity of larger centres and foodstores including Cirencester, Chippenham, Yate and Swindon. Zone 1 (Post Code SN 16 9) comprises part of Malmesbury and its rural hinterland to the east, whilst Zone 2 (Post Code SN 16 0) comprises part of Malmesbury and the rural hinterland to the west. It is these two zones that represent the primary catchment of the proposed store. Zone 3 (Post Code GL 8 8) is focused on Tetbury and the surrounding rural area, whilst Zone 4 (Post Codes SN 14 6 (part) and SN 15 5 (part)) includes rural areas sandwiched between Zones 1 and 2 and the M4 Motorway.
6.4 The key points arising from the survey findings, which clearly reflect the nature and distribution of shopping provision within and outwith the Study Area are as follows.
6.5 Main Food Shopping Patterns
In terms of The Study Area overall, the out of centre Waitrose store in Malmesbury is the most popular main food store, accounting for almost 30% of respondents, with the out of centre Tesco store at Tetbury accounting for a further 21% of respondents. The next most popular main food store is the out of centre Morrisons store in Chippenham, which accounts for 10% of respondents. Ranked fourth and fifth is the Cirencester Tesco store and the Chippenham Sainsbury’s store; Within Zone 1, the pre-eminence of the Malmesbury Waitrose store is clearly demonstrated, with this store accounting for over two-fifths (44%) of respondents’ main food shopping destination. In sharp contrast, the corresponding figures for the out of centre and in-centre Coop stores are 7.1% and 1.9% respectively. The Tesco store at Tetbury accounts for 8.1% of respondents’ main food shopping destination. Notwithstanding the significance of these four stores, approximately 40% of all Zone 1 respondents’ main food shopping is undertaken outside the Study Area; The pre-eminence of the Waitrose store is further evident in Zone 2, with 40% of respondents undertaking their main food shopping at the Malmesbury store. The Tesco store at Tetbury and the Morrisons store at Chippenham are ranked second (16.1% of respondents) and third (12.3% of respondents). In terms of expenditure leakage, approximately 32% of respondents’ main food shopping is undertaken at stores outside the
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Study Area. With regard to the out of centre and in-centre Coop stores at Malmesbury, these account for 8.6% and 3.3% of respondents respectively; The Tesco store in Tetbury is pre-eminent in Zone 3, accounting for almost half (48%) of respondents. Whilst the Malmesbury Waitrose store is ranked second, this accounts for just 16% of respondents, with the Aldi store at Cirencester accounting for 7% of respondents. Turning to the Coop store in Tetbury town centre, this unsurprisingly accounts for less than 3% of main food respondents; In Zone 4, the popularity of stores in Chippenham is clearly demonstrated, as anticipated, with the Morrisons and Sainsbury’s stores accounting for over a third (37%) and 20% of respondents respectively. Ranked third amongst Zone 4 main food shoppers is the Malmesbury Waitrose store accounting for 15% of respondents; The majority of respondents (38%) cited “near to home” as the principal reason for their choice of main food store. “Quality” and Choice of Goods” ranked second (9.3%) and third (7.8%) respectively; Excluding internet sales, the overwhelming majority (93%) of respondents undertake their main food shopping by car, with only 6% walking. In terms of frequency of main food shopping, 84% of respondents shop weekly or more often, with 70% shopping once a week. In terms of expenditure on main food shopping, the weekly average across the survey sample amounted to almost £81; With regard to linked shopping trips whilst undertaking main food shopping, the vast majority of respondents (75%) did not combine such shopping with a linked trip. Of the 25% who do, this is typically spread across a range of food/non-food/services and leisure-related activities; With regard to Waitrose specifically, 17% of main food shoppers link trip and, of these, almost 70% link trip to Malmesbury town centre to undertake either non-food shopping or visit a service use/café. Furthermore, it is also evident that of the Waitrose main food shoppers who link trip to Malmesbury town centre, over three-quarters (77%) do so by car.
6.6 Top-Up Shopping Patterns
In terms of top-up shopping, almost 60% indicated that they did undertake top-up shopping. It is also evident that supermarkets, in addition to small “local convenience” shops, also fulfil important top-up shopping roles; Within Zone 1, the Waitrose store is ranked first (36% of respondents), followed by the out of centre Coop (27% of respondents) and the town centre Coop (17% of respondents). The position in relation to Zone 2 is different, with the out of centre Coop ranked first (25% of respondents), the town centre Coop ranked second (21%) and the Waitrose store ranked third (19% of respondents); In terms of frequency of such shopping, 92% of respondents undertake top-up shopping once a week or more often, with almost half of respondents (47%) undertaking such shopping 2-3 times a week or more often. The average weekly spend on top-up shopping across the survey sample amounted to almost £18; Unsurprisingly, the vast majority of top-up expenditure is undertaken at “local stores” comparatively close to home. Within Zones 1 and 2, for example (The “Malmesbury Zones”), some 88% of top-up expenditure is attributable to stores situated in the two host zones; and
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With regard to linked shopping trips, only 20% of respondents who undertake top-up shopping link trip whilst top-up shopping. The corresponding figure for top-up shoppers at Waitrose in Malmesbury is 25%, with just over half of these (53%/10 respondents) visiting Malmesbury town centre to undertake their linked shopping, with non-food shopping ranked first, followed by visiting a relatively wide range of service uses.
6.7 Non-Food Shopping Patterns
In terms of specific kinds of non-food goods (excluding non-applicables), the vast majority of respondents (95%) identified locations beyond the study area, principally “higher order” centres in the regional shopping hierarchy, as their principal destinations for purchases of clothing and footwear. In fact, Malmesbury is the only centre in the Study Area where respondents undertake such shopping; Not dissimilar patterns are identified by respondents for their shopping for furniture/carpets and DIY/hardware. The market share of the Study Area being just 11.5% and 15.3% respectively – again a reflection of the scale, nature and distribution of retail activity throughout the wider sub-region; With regard to respondents’ shopping habits in relation to electrical goods, a similar pattern emerges, with the vast majority of respondents’ shopping (88%) being undertaken at “higher order” centres and shopping parks further afield. Malmesbury town centre’s market share is almost 11%; A very similar finding is evident in relation to toys/games/sporting goods, with Malmesbury town centre having a market share of 11%. For comparative purposes, Tetbury’s market share is 2.7%; With regard to luxury goods/jewellery/china, there is materially less expenditure leakage to locations further afield, albeit some 69% is still attracted to such locations. Noteworthy is the finding that Malmesbury town centre’s market share is almost 20%, with Tetbury accounting for a further 11%.
6.8 Malmesbury Town Centre
With regard to Malmesbury itself, some 42% of Study Area respondents indicated that they visited the town centre “once a week or more often”. In terms of Zones 1 and 2, the corresponding proportions were 56% and 78%, clear indications of the town centre’s relative popularity; Asked to indicate what, if anything, they “liked” about Malmesbury town centre, only 14% cited “nothing or very little”. Many reasons are cited by respondents as to why they “like” the town centre, including; 29% referring to “attractive environment”, 27% citing “close to home” and 26% referring to “good range of independent shops”. Respondents clearly “like” the town centre for a wide range of reasons, with “good food stores” accounting for just 3.8% of respondents; Asked about “dislikes”, almost 43% indicated “nothing/very little”. Of those who did express a “dislike”, the vast majority (60%) cited “parking-related” concerns. “Poor choice of independent shops” and “poor selection of multiples” each account for 11.7% and 13.6%
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respectively of those respondents who expressed a “dislike”. Vacant town centre units are clearly not seen as a “problem”, with only 1 respondent citing vacancies as a concern; Asked about “what town centre improvements would result in more visits to Malmesbury, the overwhelming majority of respondents (44%) referred to “more/better car parking”, whilst a further 12% cited “free car parking”. 19% of respondents referred to “more national multiples”, whilst almost 14% cited “more independents”. The provision of “more/better food shops” is not seen as a priority, being cited by less than 5% of respondents. Similarly, “empty shops” are not seen as a particular “problem”, with less than 1% of respondents referring to “less empty shops”
Conclusion
The NEMS Household Survey provides useful information on shopping patterns. It demonstrates that:
Whereas in the Study Area overall, about 77% of respondents undertake their convenience goods shopping within the Study Area, the corresponding market share figure for the two “Malmesbury Zones” (1 and 2) is approximately 59%. Consequently, notwithstanding the Waitrose development in Malmesbury, over 40% of respondents continue to undertake their convenience goods shopping at stores/locations further afield, beyond Zones 1 and 2; The out of centre Waitrose store in Malmesbury is by far the most popular foodstore in both the “Malmesbury Zones” and the wider Study Area, accounting for 40% and 29% of respondents respectively. In sharp contrast, the corresponding figures for the out of centre and in-centre Coop stores in Malmesbury in relation to the study area are just 6.2% and 3%. Furthermore, it is evident that the town centre Coop store fulfils an essentially top-up shopping role, with such basket shopping accounting for almost two-thirds of the store’s convenience goods turnover; The overwhelming majority (84%) of respondents within the Study Area undertake their comparison goods shopping at “higher order” shopping centres and locations elsewhere; Of those respondents who expressed a “dislike” about Malmesbury town centre, concerns in relation to parking difficulties featured most prominently. Similarly, the majority (56%) of respondents who indicated that they would visit the town centre more often subject to certain improvements being implemented, cited “more/better/free car parking”. Very few concerns were cited in relation to either “food shopping” or “vacant units”; and The potential exists for the proposed Lidl foodstore to attract (claw-back) a major proportion of local residents’ convenience goods expenditure that is still currently undertaken at locations further afield. Moreover, a new Lidl store would also compete with the out of centre Waitrose and Coop stores, increasing choice and competition to the benefit of local consumers.
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QUALITATIVE ASSESSMENT
Lidl
7.0 Qualitative Assessment
7.1 In order to assist in determining the likely economic impact of the application proposal, this section outlines the key characteristics of Malmesbury town centre, as recorded in November 2017 by DPP. In order to place these findings in context, we also refer to the surveys undertaken by GVA in their Retail Studies on behalf of Wiltshire Council and also the Malmesbury town centre survey undertaken by Freeth Cartwright in the Autumn 2011 in connection with the then proposed Waitrose store.
7.2 Given its relative proximity to Malmesbury, we have also undertaken a qualitative assessment of Tetbury town centre. Furthermore, to the limited extent that there are several smaller local centres situated in the study area, including Crudwell, Sherston and Hullavington, this report also assesses briefly our key findings in respect of this level of the local shopping hierarchy.
7.3 Our “health check” addresses the key measures of vitality and viability identified in National Planning Guidance.
Malmesbury Town Centre
7.4 Malmesbury is an historic market town located on the A429 between Cirencester and Chippenham. It is also located some 5 miles to the south of Tetbury. The centre is essentially linear in form, with High Street running north-south, and linking to the Market Cross and the Abbey House Gardens which, it is widely acknowledged, are major tourist attractions. To the rear of the eastern side of High Street is the Cross Hayes short-stay car park which, from observation, is clearly fulfilling an important role in underpinning the centre’s overall role and attraction. Also located adjacent to this car park are several other important uses, including the Athleston Museum, Malmesbury Town Hall, and The Jackdaw Coffee Shop
7.5 The table below sets out a breakdown of the diversity of retail/service uses identified by DPP in November 2017. Also shown in the table are the respective retail/service uses identified by Freeth Cartwright in 2011 and GVA in 2014. The table shows that there are 6 convenience businesses represented in the centre, which is precisely the same number identified in the previous two surveys referred to. Expressed in percentage terms, convenience businesses account for 7% of all units in the town centre, which contrasts with the latest GOAD national average of 8.7%. Turning to comparison businesses, these account for 39 units, which is marginally lower than the 42 figure identified by Freeth Cartwright in 2011, whilst being marginally higher than the 36 units identified by GVA. Such businesses represent the predominant sector, accounting for 46% of all retail/service units, a figure which is substantially higher than the GOAD national average of 31%. With regard to service uses, our survey has identified 33 units, a higher figure than either of the respective totals identified by the previous surveys. In comparison with the GOAD national average of almost 49%, the service sector in Malmesbury accounts for almost 40% of all retail/service units.
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Convenience Comparison Service Outlets Vacant Outlets Outlets Outlets DPP 6 (7%) 39 (46.4%) 33 (39.3%) 6 (7.1%)
Freeth 6 (6.8%) 42 (47.7%) 30 (34.1%) 10 (11.4%) Cartwright GVA 6 (7.1%) 36 (42.3%) 26 (30.6%) 17 (20%)
GOAD National 8.7% 31% 48.6% 11.2% Average
7.6 In terms of retailer representation, Malmesbury town centre is dominated by small, independent retailers which provide a range of goods and services for both the local population and visitors. National multiples that are represented in the centre include; Boots, WHSmith, Clarks and the Coop. Two national banks – Barclays and Lloyds are also represented in the centre. Recently, the HSBC bank closed as part of a national closure programme, and whilst this unit is currently vacant, it is the subject of a current planning application seeking a change of use in order to accommodate a coffee shop (please see below for further details).
7.7 With regard to the centre’s convenience sector, the largest store is the Coop on High Street, with a net sales area of 235m2. Given its comparatively small size/retail offer, this store’s retail role is limited to providing for predominantly top-up/basket shopping, as evidenced by the NEMS household survey findings and the handful of very small trolleys available at the store. It is also noteworthy that the store’s trading hours are 9.00 – 17.30 (Monday-Friday), 9.00 – 13.00 (Saturday) and closed on Sundays.
7.8 In addition to the Coop, there are 5 other convenience goods stores located within the centre. These are; The Wild Food Shop (specialist “health food” shop), Hobbs House Bakery, The Old Bake House, Premier Express (Confectioners/Tobacconist/Newsagents), and a butchers. These businesses occupy comparatively very small units, which in total account for an estimated net sales area of 160m2. Our observations are that these stores are trading well, serving specialist and niche roles that cater primarily for the day-to-day top-up convenience shopping needs of local residents. Importantly in the context of Lidl’s proposal is the NEMS survey finding that in relation to the two “Malmesbury Zones” (Zones 1 and 2), the town centre’s market share in respect of main food shopping is just 2.5%. In relation to the Survey Area overall, the corresponding figure is only 1.3%. Also noteworthy is the finding in relation to both main and top-up shopping, where the respective market share figures for the town centre are 6.5% and 3.5% - again demonstrating the town centre’s comparatively limited role in relation to convenience shopping.
7.9 A key finding in relation to the centre’s convenience goods sector is that there are no fewer convenience businesses now than there were before the opening of the Waitrose store in August 2014. The co-existence of the smaller and essentially functionally different convenience stores “alongside” the considerably larger out of centre Waitrose store, demonstrates the extent to which these two sub-sectors of the grocery market are materially different, yet complementary.
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7.10 Comparison business units are limited to mostly independent stores including; Knees Home and Electrical, C H White (bike shop), The Work Box (cards/jewellery), Cherry Tree (gifts/clothes) and Green Grey (kitchen/household accessories). Within the town centre there are a number of cafes/bars, including, The Summer Café, La Piccola (Italian Restaurant), The Bird Cage Restaurant/Café, The Whole Hog (Bar and Restaurant), and The Kings Arms PH.
7.11 Whilst the proportion of vacant street-level property within a retail centre can be a helpful measure for assessing vitality and viability, it is widely acknowledged that vacancies can arise even in the strongest town centres and that vacancy rates should therefore be treated with care. At the time of DPP’s survey (November 2017) there were 6 vacant units in the town centre, equivalent to a vacancy rate of 7%, which compares very favourably with the corresponding GOAD national average of 11.2%. This current figure for Malmesbury also compares favourably with the survey findings of the two previous surveys referred to above. In the Autumn 2011, Freeth Cartwright identified 10 vacant units (11.4%), whilst in their 2014 study, GVA refer to some 17 vacancies, although the accompanying town centre plan identifies 12 vacancies. The simple conclusion is that there are materially fewer vacancies in the town centre now than there were previously. Furthermore, of the current vacancies, two are situated in Oxford Street and are currently undergoing development, whilst the former HSBC bank on High Street is the subject of applications relating to a proposed change of use to a coffee shop – both evidence of investor/occupier confidence in the centre. These findings in relation to vacant units are encouraging given the relative size of Malmesbury town centre and its role and function within the Wiltshire shopping hierarchy.
7.12 Whilst we are not aware of any specific data that might otherwise shed light on “retailer demand and intentions to change representation”, the above comments in relation to vacancies demonstrates there is sustained demand for units of the right size/location within the town centre. Similarly, we are not aware of any published and reliable data in relation to “commercial yields and retail rents” – a finding which is not uncommon in relation to commercial centres the size of Malmesbury.
7.13 Turning to pedestrian flows, whilst we are not aware of any available empirical surveys, from our own observations the centre is relatively busy, with the greatest levels of footfall being evident along the northern-most part of High Street and in movement between the Cross Hayes car park and the retail core.
7.14 With regard to accessibility, the local highway network connects Malmesbury with its rural hinterland and “higher order” centres further afield such as Chippenham, Cirencester and Tetbury. The centre is also accessible by public transport and is conveniently located in relation to a meaningful walk-in catchment area. With regard to car parking, there is on-street free parking available on High Street, which is time-restricted, and on adjoining streets, together with pay-and- display short-term parking at the Cross Hayes Car Park to the east of High Street. From observations, both the on-street and pay-and-display parking are very popular with visitors to the centre and are clearly important in underpinning the centre’s vitality and viability.
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7.15 As previously noted by GVA, Malmesbury has a very attractive town centre environment, a reflection of its historic heritage and significance. Not only does the centre fall within a Conservation Area, it also contains many listed buildings. The quality of the public realm is also very good, with little/no evidence of graffiti or vandalism. The vast majority of commercial premises are well maintained and the streets are litter free.
7.16 With regard to “perceptions of safety and occurrence of crime”, we are not aware of any available published information in relation to this particular indicator. Our own visits to the centre did not indicate any obvious problems and the centre appears to be a very safe place in which to shop.
7.17 In terms of “customer views and behaviour”, the NEMS household survey commissioned by Lidl helpfully sheds some light on this particular indicator. As set out in Section 6 of this Report, the overwhelming majority of respondents undertake both their convenience and non-food shopping at locations other than Malmesbury town centre – a reflection of the scale and nature of such shopping opportunities within the town centre. It is also clear from customer “likes and dislikes” that the centre’s attractive environment, proximity to home and range of independent shops are positive features, whereas parking-related issues feature prominently in respondents’ negative attitudes towards the town centre.
7.18 The key findings of our assessment of the centre’s vitality and viability are:
In terms of diversity of uses, Malmesbury town centre’s convenience goods offer is below the national average, whereas the comparison goods sector accounts for a significantly higher proportion of units in comparison with the national average – a reflection of the range of independent comparison businesses represented in the centre. Although below the national average, the service sector is also comparatively well represented; With regard to convenience retailing, the centre’s role is clearly orientated towards top- up/basket shopping as evidenced by the several small “specialist” businesses and the Coop store fulfilling a predominant top-up shopping role. Also noteworthy is the finding that the number of convenience businesses has not changed, notwithstanding the out of centre Waitrose development; The centre has a lower than average vacancy rate, which is currently materially lower than it was prior to the opening of the Waitrose store. Furthermore there is evidence of investment/business confidence in the centre as evidenced by on-going property development/refurbishment; The centre’s environmental quality is very high, with little/no signs of vandalism/graffiti; In terms of pedestrian flows, the centre’s often “specialist” retail/services attract shoppers from both Malmesbury itself and a relatively extensive rural hinterland, in addition to visitors wishing to see the centre’s many heritage assets; The town centre is accessible by a choice of means of transport, although it is clear from the NEMS survey findings that a significant proportion of respondents expressed negative attitudes in relation to the availability and cost of town centre car parking; and
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The NEMS survey demonstrates that large numbers of respondents visit Malmesbury town centre on a frequent basis for a variety of reasons. Importantly, this role and attraction contributes positively towards the centre’s overall vitality and viability.
7.19 These findings provide a useful benchmark against which to assess the likely effect of the proposed Lidl store upon Malmesbury town centre.
Other Relevant Retail Provision in Malmesbury
7.20 Located approximately 375m to the south east of the town centre (and 525m from the proposed Primary Shopping Area boundary) is the Waitrose supermarket which opened in August 2014 following the earlier grant of planning permission by Wiltshire Council. This modern store has a gross and net sales area of 2504m2 and 1672m2 respectively, with the latter comprising 1421m2 (85%) for convenience goods and 251m2 (15%) for comparison goods. This store’s retail offer includes a delicatessen, fishmongers, in-store bakery and café. The store has 8 check-outs in addition to 4 express tills and 3 self-scanners. The adjacent surface level customer car park provides 242 spaces which, for Waitrose shoppers, are free for up to 2 hours parking. Whilst payment is required for longer periods of parking or, in the case of non-Waitrose shoppers, on all occasions, charging is currently not enforced by Waitrose.
7.21 During our visits, this store was observed to be busy, with the majority of shoppers using trolleys for “bulk” purchases, a finding which is consistent with the NEMS survey which demonstrates that main food shopping accounts for approximately 85% of the store’s estimated turnover.
7.22 Also located out of centre in Malmesbury, is the Coop supermarket on Gloucester Road, approximately 900m to the north-west of the town centre. This purpose –built store, formerly occupied by Somerfield, has a total net sales area of 800m2, of which some 90% (720m2) is devoted to the display/sale of convenience goods, with the balance being used for the sale of complementary comparison goods. This store has 5 check-outs together with 4 self-scanning check-outs and a lottery/tobacco counter. A dedicated customer car park is immediately adjacent to the store. Although this store was not particularly busy during our visit, it is evident from the NEMS survey that it continues to fulfil both a main and top-up shopping role, with the former being dominant, accounting for almost 60% of the store’s estimated turnover. However, as with the out of centre Waitrose store, this store’s trading performance is, in retail policy terms, immaterial in the context of Lidl’s current proposal.
Other Relevant Retail Provision in the Study Area
7.23 Situated approximately 5.3 miles to the north west of Malmesbury is Tetbury, which falls within the administrative area of the adjoining Cotswold District Council. Based on the Cotswold Retail Study (2016), undertaken by GVA on behalf of the Council, the commercial core of Tetbury town centre, which is focused upon Long Street and Church Street, contains some 116 business units. Of these, comparison and service uses account for approximately 58% and 26% of the total number of units, the former being substantially in excess of the GOAD national average of 31%, and the latter being significantly lower than the national average of almost 49%. With regard to
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convenience and vacant units, these each account for just 6% and 9% of units respectively, both being below the respective national averages of 8.7% and 11.2%. Taking into account the GVA Cotswold Study and our survey visit in November 2017, the most striking characteristics of the town centre are its high quality heritage assets together with the substantial number of independent antique shops and “high-end” art stores/furniture and homeware retailers.
7.24 With regard to convenience retailing, there is a comparatively small Coop store situated on Long Street together with a handful of small “specialist” outlets including a “health food” store, a bakery (Hobbs Bakery) and a cheese shop (House of Cheese). The Coop store has a net sales area of just 215 m2 and a retail offer which is dominated by snacks, soft drinks, confectionery and alcohol. Whilst this store has a small rear customer car park, there are only 8 small trolleys available for use by customers. The size of this store together with its retail offer and trolley availability, demonstrates that this store is serving an essentially basket/top-up shopping role. It is also evident from the GVA Study that this convenience goods sector has remained stable since an earlier 2012 survey.
7.25 Based on our visit to Tetbury and the recent GVA Study, we conclude that Tetbury town centre is attractive, vital and viable, serving some of the retail/service needs of local residents and also shoppers from further afield who are attracted to the centre by its specialist/niche comparison retailers. We fully concur with the view expressed by GVA in relation to the town centre, namely, “it remains an attractive and high quality commercial centre, with a particular specialism in antiques, furniture and art goods”.
7.26 Also situated in Tetbury is an out of centre Tesco supermarket on London Road, approximately 0.4 miles from the town centre. This store, which has a total net sales area of 1752m2, has a retail offer including a delicatessen, an in-store bakery and a fish-mongers. In addition to 13 standard check-outs, there are a further 6 self-scanning tills. Immediately adjacent to the store is a large customer surface car park. During our visit to this store on a mid-week afternoon, it was observed to be relatively busy. With regard to the NEMS survey, this indicates, as anticipated, that this store is pre-eminent in relation to its host zone (Zone 3), where its market share is almost 50%. In terms of the Study Area overall, the store is ranked second, with the Malmesbury Waitrose store being the most popular convenience shopping destination.
7.27 With regard to other centres throughout the study area, these are predominantly smaller, “lower order” settlements in the retail hierarchy, including, for example, Sherston and Hullavington Grange. As anticipated, to the limited extent that these centres fulfil a convenience goods shopping role, it is in relation to localised catchments and top-up shopping. For this reason, we do not believe that this level of the retail hierarchy is susceptible to any material change in shopping patterns associated with the proposed Lidl store.
Other Relevant Retail Provision Beyond the Study Area
7.28 Situated approximately 10.5 miles to the south of Malmesbury is Chippenham, a “Principal Settlement” at the apex of the Wiltshire retail hierarchy. There are two out of centre superstores in Chippenham – Morrisons and Sainsbury’s, the net floorspace totals for each being 4101m2 and
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5050m2 respectively. There is also an out of centre M&S Foodstore, with a net sales area of 757m2, which has very recently opened in Chippenham. In terms of the town centre, convenience retailers represented include; Tesco (1515m2 net) and Iceland (680m2 net), together with several smaller more “specialist” retailers. Wiltshire Council has also granted planning permission for an out of centre Aldi (1254m2 net) which, we understand, will shortly be implemented. We would add that more recently, Lidl has submitted an application for an out of centre store in Chippenham (1325m2 net), which is yet to be determined by the Council. The extent to which these stores attract residents from the Study Area is set out in Section 5 of this Report.
7.29 Other relevant foodstores beyond the Study Area that account for Study Area residents shopping further afield include the Tesco, Lidl, Aldi and Waitrose stores in Cirencester, together with other stores at Swindon and Yate.
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RETAIL POLICY CONSIDERATIONS
Lidl
8.0 Retail Policy Considerations
8.1 In this section we assess the proposal against key retail planning policy requirements.
Sequential test
8.2 On the basis of the subject site’s location relative to Malmesbury’s “Town Centre Primary Frontage Area” and the “Primary Shopping Area” for the centre as recommended to the Council by GVA in their 2015 Study, Lidl’s proposal relates to an out of centre development in retail policy terms. Consequently, it is necessary to demonstrate that there are no suitable, available and viable sequentially preferable sites that could accommodate the proposed food store in accordance with the relevant provisions of both national and local planning policy.
8.3 It is, however, important at the outset to correctly interpret and apply the sequential test, taking into account best practice and relevant appeal decisions. For example, as highlighted in the Dundee (March 2012) Supreme Court’s decision and the Secretary of State’s Rushden appeal decision (June 2014), the sequential test needs to be considered in the context of the specific development proposed by the applicant (subject to the requirement for reasonable flexibility), and not some disaggregated variant thereof, or some theoretical alternative that it might be possible to accommodate on a smaller, sequentially preferable site. Whether, therefore, a site is considered suitable for accommodating the operational requirements of a developer/retailer, clearly needs to be considered in light of the specific application proposal and the need it is targeted at meeting. Furthermore, the more recent Exeter “call-in” decision by the Secretary of State (June 2016) and the Mansfield High Court decision (July 2016) shed further light on how the sequential test should be lawfully and properly applied.
8.4 Furthermore, in focusing “in the real world” upon a particular proposed development, it is also necessary to take into account viability/deliverability considerations and the “business model” of the named-operator. At the outset it is important to note that Lidl’s current requirement is typically for stores of approximately 2000-2500 m2 (gross) - considerably larger than the stores it has developed previously and marginally larger than the currently proposed store in Malmesbury, which is simply reflective of the site area that is available to Lidl. In this key respect, Lidl has therefore already demonstrated a degree of flexibility relative to its current business model which is focused on developing larger stores. Any suggestion that Lidl should consider developing a materially smaller store than that proposed, would be unviable and therefore undeliverable. Importantly, whilst we acknowledge the requirement for flexibility referred to in the National Planning Guidance, this needs to be applied sensibly and, moreover, it is clearly not the purpose of national or local planning policy to require an operator to compromise either their store size requirement or, importantly, their business model, to the extent that a proposal becomes unviable. Similarly, the sequential test is only relevant in the context of the catchment area that a new development would serve. Consequently, it would be illogical to undertake a sequential search that extended to areas and sites further afield, as these would not serve the same “need” that the proposed Lidl store is intended to meet, namely, the main food shopping needs of residents of Malmesbury and the surrounding rural hinterland.
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8.5 In order that the sequential test is properly applied, it is therefore necessary to consider the form of development for which planning permission is sought. Essentially, the application proposal is for a new food store with associated customer car parking and servicing arrangements. The sensible application of the sequential test is to consider potential sequentially preferable sites within the local catchment area that could accommodate the proposed new development, allowing for a reasonable degree of flexibility, as required by national policy. As the application proposal relates to a site of 0.79 hectares, our evaluation has sought to identify whether any sequentially preferable sites of approximately 0.7 hectares are currently available and suitable.
Availability
8.6 Whilst the NPPF (Paragraph 24) asks whether town centre or edge-of-centre sites are “available”, it does not shed any light on how this is best interpreted and applied. There is, however, an increasing recognition that development sites should represent realistic development opportunities that are likely to be available in the short term, and not subject to any uncertainty. Put simply, the correct approach is not to speculate whether a site may become available at some indeterminate future date but, rather, to ascertain whether a site is very likely to be available in the near future and not subject to any particular constraints/uncertainties.
Suitability
8.7 Suitability relates to whether the proposed development can be reasonably and successfully located at a particular site. There are a number of key considerations in this respect.
8.8 Firstly, as previously indicated, the test is only relevant in the context of the “need” the proposed development will meet – in this case, essentially main food shopping predominantly within the primary catchment identified. Examining sites further afield, would, therefore, be irrelevant.
8.9 Secondly, the basic operational/business requirement of the operator is of fundamental importance. First and foremost, in order to provide Lidl’s full retail offer in order to meet customer expectations, and compete effectively with relevant foodstores, a store broadly of the size and format proposed is necessary. Furthermore, as previously indicated, it is not the purpose of planning policy to require a proposal to be split between separate sites. The NPPF does not require “disaggregation”, as evidenced by the Secretary of State’s Rushden appeal decision.
8.10 Lidl’s operational requirement is for a store of about 2500m2 (gross) on one level with surface car parking adjacent to the store entrance, and easy and safe access for customers and service vehicles. We have, however, in line with the requirement to demonstrate flexibility, assessed whether there are any smaller sites of approximately 1 hectare available.
Viability
8.11 Sites should not present any obvious economic obstacles to the proposed development.
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Assessment
8.12 In undertaking our sequential assessment, we have taken into account the assessments undertaken in connection with the previous Malmesbury foodstore proposals by Waitrose and Sainsbury’s.
Malmesbury
8.13 The Cross Hayes Car Park is centrally located in Malmesbury, immediately to the rear and east of the retail core focused on High street (please see Plan 1). This Council-owned, short-stay car park, is demonstrably very popular and is contributing positively towards the town centre’s attraction and its overall vitality and viability. In terms of size, this site totals 0.3 hectares, whilst in respect of its availability, it has not, to our knowledge, been declared surplus to requirements as a precursor to its disposal by the Council. Taking into account, therefore, these two key considerations of suitability and availability, this particular operational car park does not remotely represent an available development site that is capable of accommodating the proposed development, even allowing for a reasonable degree of flexibility, as required by national policy.
8.14 These findings are essentially no different to those presented previously on behalf of Waitrose and accepted by the Council. We would add that the Malmesbury NDP highlights the importance of conveniently located short-term car parking being readily available in order to meet the requirements of tourists and shoppers visiting Malmesbury town centre.
8.15 With regard to the existing and emerging development plan, there are no in-centre allocations in respect of retail redevelopment and, moreover, we are not aware of any other potential regeneration opportunities within the centre of Malmesbury, which is unsurprising given its historic pattern of development and heritage importance. Furthermore, to the extent that there are some vacancies in the town centre, these are typically comparatively very small and, as such, are irrelevant in the context of Lidl’s proposal and the sequential test.
8.16 Turning to potential edge of centre sites, the only candidate we are aware of is the Station Yard Car Park, which is situated a few hundred metres to the north of the retail core (please see Plan 1). This site too is owned by the Council and is evidently well-used as a long-stay car park. It totals just 0.3 hectares and, to our knowledge, has not been declared surplus to requirements by the Council as a precursor to offering it to “the market”. These findings too, are essentially no different to those presented to, and accepted by, the Council at the time of the previous proposals for a foodstore in Malmesbury. Our current findings in relation to this site are no different to those in respect of the Cross Hayes Car Park – it is neither available nor suitable as a site capable of accommodating the proposed Lidl development.
8.17 We conclude, therefore, on the basis of our findings that there are no available and suitable sequentially preferable alternatives within or adjacent to Malmesbury town centre that are capable of accommodating the proposed Lidl development. In these circumstances, policy permits the consideration of less centrally located out of centre sites, such as the subject Lidl site, which is accessible by a variety of transport modes. Given the relative close proximity of the subject site to
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the town centre and primary shopping area, we are not aware of any other out of centre sites elsewhere in Malmesbury which are closer and better connected to the town centre than the subject Lidl site.
8.18 One out of centre site which has previously been the subject of a foodstore proposal in Malmesbury is the Malmesbury Garden Centre site which is situated adjacent to the A429, some 1.2km to the north east of the town centre (please see Plan 2). This is precisely the same site that was previously promoted by Sainsbury’s for a food superstore, in competition with the then proposed Waitrose store, which was ultimately refused planning permission in May 2013. Importantly, in the context of the current proposal, this site is not the subject of a current planning application for a foodstore development. Should this site be advanced again as a foodstore development opportunity, it is clearly relevant that the Waitrose site, directly opposite the subject Lidl site, was favoured as the sequentially superior site by key stakeholders, GVA (the Council’s retail advisors), Officers, and ultimately the Local Planning Authority. Moreover, we are not aware of any material change in circumstances that would justify an alternative conclusion. This previous finding is hardly surprising given the contrasting locational credentials of the two sites. The garden centre remains comparatively remote in relation to the centre of Malmesbury, being some 1.2km from the centre, whereas the Waitrose site is approximately 0.46km from the centre. In light of the relative close proximity of the subject Lidl site to the Waitrose site, coupled with the pedestrian accessibility improvements proposed by Lidl, we conclude that the far more remote garden centre site is not sequentially preferable to the subject Lidl site, and could not reasonably be regarded as being better connected to the town centre, should it be advanced as an alternative to the Lidl site.
8.19 A clear locational advantage of the Lidl site is that it would provide shoppers with an opportunity to link trip to the town centre. With the garden centre site being so comparatively remote from the centre, no such opportunity would realistically exist for shoppers’ on-foot. Furthermore, the co-location of the Waitrose and Lidl stores would be likely to encourage linkages between the two stores, with some shoppers visiting both, with associated consumer and sustainability benefits. In contrast, a supermarket at the more isolated garden centre site would be more likely to function as a single “destination”, with shoppers not benefitting from any such co-location of competing stores.
8.20 We would add that a further distinguishing characteristic of the garden centre site is its development plan status. In both the Core Strategy and the Malmesbury Neighbourhood Development Plan, the site is allocated for Class B1/2/8 development and, as such, a foodstore proposal would be contrary to such recently adopted allocations. In these circumstances, it is difficult to see how a non-conforming retail use at the garden centre site could realistically be supported by the Council given its previous refusal of planning permission on, inter alia, loss of employment land grounds.
8.21 Taking into account the fore-going considerations, should the garden centre site become the subject of a planning application for a foodstore development, it does not represent a sequentially superior development opportunity to the subject Lidl site.
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8.22 First and foremost, the application proposal is targeted at meeting some of the main food shopping needs of local residents in Malmesbury and the surrounding rural area. Whilst the store’s catchment area will extend to include Tetbury, this area is subordinate to Malmesbury and, as such, our sequential search has not been extended to include Tetbury. Furthermore, given the scale of the proposed development, which contrasts very sharply with the small villages throughout the Study Area, we have discounted such lower-order centres from our sequential assessment on the basis of the proposal’s disproportionate size.
Conclusion
8.23 There are no sites identified in our sequential search which fulfil the criteria to accommodate the application proposal, even when demonstrating a reasonable degree of flexibility in the format and size of the proposed development. None of the vacant units identified in Malmesbury town centre remotely match Lidl’s floorspace requirement. Furthermore, there are no retail allocations in the development plan that might otherwise accommodate the application proposal and, moreover, the two car park sites within and adjacent to Malmesbury town centre are neither suitable by virtue of their inadequate size, nor available for disposal/redevelopment. Furthermore, in the event that the Malmesbury Garden Centre site is confirmed as a potential candidate for a foodstore development, there are strong grounds for concluding that it does not represent a sequentially preferable alternative to the subject Lidl site.
8.24 We consider the above represents a sensible interpretation and application of the sequential approach towards site selection. There are demonstrably no sequentially preferable in-centre or edge of centre options that are available or suitable and, in such circumstances, policy permits the consideration of sites such as the subject site, which is accessible by a variety of transport modes. In these circumstances, the application site is an appropriate location for the proposed “economic development”.
Impact
8.25 The two impact tests set out in the NPPF require relevant retail proposals to assess their likely effect on firstly, planned in-centre investment and, secondly, town centre vitality and viability, including local consumer choice and in-centre trade. At the outset it is important to note that the relevant test in the NPPF is not whether a proposal would affect a planned investment or result in trade diversion from a particular centre but, rather, whether such a proposal would have a “significant adverse impact” on either planned investment or a centre’s overall vitality and viability. We consider each of these tests below.
(1) Effect on Planned In-Centre Development
The NPG that accompanies the NPPF identifies several considerations of relevance when considering the likely effect of a proposal on planned investment in nearby centres. These include: The policy status of the investment (i.e. whether it is outlined in the Development Plan); The progress made towards securing the investment (e.g. if contracts are exchanged); and
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The extent to which an application is likely to undermine planned developments or investments based on the effects on current/forecast turnovers, operator demand and investor confidence.
8.26 We are not aware of any relevant public or private sector planned investments in Malmesbury town centre and therefore we conclude that this aspect of the NPPF impact test is met. Furthermore, we are not aware of any such proposals in Tetbury town centre, or at any other centre further afield, that might have any relevance in the context of the current application proposal at Malmesbury.
(2) Impact on Town Centre Vitality and Viability.
8.27 As previously indicated, our turnover estimates for relevant centres and stores have been sourced from the independent household survey undertaken by NEMS on behalf of Lidl. This current assessment is therefore based on up-to-date information on shopping patterns and can be afforded weight accordingly, subject to the one caveat that such surveys typically over-record the turnover of the larger supermarkets/superstores, whilst under-recording the use and therefore the turnover of smaller convenience stores that fulfil top-up/basket shopping roles.
8.28 In our quantitative assessment we have taken into account the relevant NPG advice and adopted a traditional step-by-step methodology comprising:
Definition of base and design years and price base; Assessment of available expenditure generated in the relevant four zones covered by the household survey together with an estimate of forecast expenditure and expenditure flows from each of the survey zones to relevant stores and centres; and Assessment of the likely trade draw/impact of the proposed Lidl stores on relevant centres/stores;
8.29 Economic tables are presented at Appendix 3.
Base and Design Year
8.30 A base year of 2017 is adopted, together with a design year of 2022 – some 5 years from the date of the application, and therefore in line with the advice in Paragraph 26 of the NPPF.
Price Base
8.31 All monetary values are expressed in constant 2015 prices.
Primary Catchment Area (“PCA”)
8.32 As previously stated, and endorsed by Lidl, the catchment area of the proposed Lidl store will comprise essentially Zones 1-4, although the proposal is considered likely to attract a relatively small proportion of its trade from outside this area, partly associated with people who work in the ‘local area’, but who live outside the catchment area.
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Population and Convenience Goods Expenditure
8.33 Table 1 shows the 2017 population forecast for each of the Study Area’s 4 Zones, provided by Experian, which total 27,526. The respective forecasts for 2022 are also provided, which total 28,402, representing a growth of 876 for the 5 year period 2017-2022. In terms of convenience goods expenditure per capita for each of the zones, adjusted to exclude special forms of trading, as recommended by Experian in their latest Retail Planner Briefing Note (December 2017), these are set out in Table 2. By combining Tables 1 and 2, the total convenience goods spending power available in 2017 and 2022, is £64.21 million and £65.55 million, respectively, as set out in Table 3.
Turnover Estimates
8.34 Our turnover estimates for individual stores and centres in 2017 and 2022, derived solely from the Study Area, have been determined by applying the main food and top-up shopping splits for each of the survey zones to the total convenience goods spend available in each of the respective zones, which equates broadly to an 80/20 split. We also consider briefly later in this section, the implications of adopting a 70/30 split, as used in many retail studies. In order to determine the 2022 turnover estimates, we have adopted a constant market share approach and applied the 2017 market shares for individual stores/centres to the total available expenditure forecast for 2022. These turnover estimates for specific stores/centres in 2017 and 2022 are presented in Tables 4 and 5.
8.35 We have not, however, sought to identify the turnover of all stores and/or centres within the Study Area but, rather, we have focused our assessment on the key impact issue raised by the current proposal, namely, what will be its likely effect on the sustained vitality and viability of Malmesbury town centre as a whole?
Foodstore Commitments
8.36 We are not aware of any foodstore commitments within the Study Area that would have a material effect on shopping patterns and the likely effect of the proposed Lidl store on existing convenience provision. Furthermore, where consent has been granted for foodstores further afield, for example, the out of centre Aldi store at Langley Park, Chippenham, this commitment, if implemented, has no relevance in the context of the sustained vitality and viability of Malmesbury town centre – the key impact issue in this particular case.
Expenditure Comparison Goods
8.37 Table 6 sets out the local comparison goods expenditure per capita estimates for each of the 4 Zones in 2017 and 2022, sourced directly from Experian and projected forward using the recommended Experian growth rates from their 2017 Brief. These figures have subsequently been adjusted to discount special forms of trading as recommended by Experian, and combined with the population forecasts in Table 1, in order to provide the expenditure forecasts for each of the survey zones. Combining population and per capita expenditure figures, gives the total comparison goods
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expenditure available within the Study Area in 2017 and 2022. Table 7 indicates that in 2017 and 2022, the respective estimates total £99.74 million and £116.6 million, representing an increase of almost £16.9 million.
The Proposed Lidl Store: Turnover Estimate
8.38 As previously indicated, the sales area of the proposed store totals 1104 m2, of which 883m2 (80%) would be used for the sale of convenience goods. By applying the latest Lidl ‘benchmark’ sales density of £7730/m2 to this sales area, the total convenience goods turnover would be £6.82 million.
8.39 On the basis that the relevant sales density growth forecasts by Experian (December 2017) indicate negative annual growth 2015-2023 (Figure 4A), we have not sought to ‘inflate’ to 2022 the latest Lidl ‘benchmark’ turnover.
8.40 With regard to comparison goods floorspace, the sales area proposed totals just 221 m2 which, if combined with the relevant Lidl ‘benchmark’ sales density of £4127/m2, produces a comparatively very small comparison goods turnover of just £0.91 million. ‘Inflated’ to 2022 in line with the relevant Experian sales density growth forecasts (Figure 4B), produces a 2022 ‘benchmark turnover’ of £1.02 million.
Economic Impact: Convenience Goods
8.41 Traditionally, it has been possible to distinguish between four main categories of convenience shopping, namely;
Bulk main food shopping: This trip is normally undertaken on a weekly basis and is most often car-based. It is normally orientated towards the larger food stores which offer sufficient choice and quality of convenience shopping together with convenient car parking; Daily main food shopping: This type of trip generally occurs when customers do not have access to a car or through choice undertake their main food shopping two or more times a week, reflecting the need or desire to carry out smaller purchases more frequently; Top-up shopping: This relates to the purchase of convenience goods as a top-up to the main food purchase. Trips are orientated towards smaller shops where the need for extensive choice and keen price is subordinated to convenient access and ability to walk from home or work, although larger food stores also fulfil important top-up shopping roles for car borne and shoppers on foot; and Speciality convenience shopping: This type of shopping principally takes place in existing centres where small specialists such as butchers, bakers, greengrocers, health food shops and ‘ethnic’ shops provide the type of service not available in stores such as, for example, Lidl. This is an important point given that it is widely acknowledged that for the purposes of
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assessing impact, ‘like affects like’. A foodstore such as Lidl will disproportionately impact on other larger food stores, and the likelihood of impact affecting small and independent retailers will be far less. Whilst the number of traditional specialists has been declining over a long period, experience shows that even in areas of saturation of superstore / supermarket shopping, these specialists can maintain their niche market.
8.42 Our estimation of the trade draw of the proposed store has taken these factors into consideration, alongside the “like affects like” principle.
8.43 In determining our trade draw estimation we have taken into account the scale, location and nature of existing and committed food store provision. It is also evident that for some shoppers, main food shopping is split across a number of stores, with customers visiting different shops for different goods depending on price and quality. This trend whereby certain elements of a main food shop is undertaken at a number of stores is one of the factors which account for the increased popularity and growing market share of discount food stores such as Lidl, although stores of the size currently proposed by Lidl, with the associated increase in range, choice and quality of goods available, are increasingly able to compete more effectively in the main food grocery market.
8.44 The proposed store’s trade draw pattern will therefore be orientated primarily towards a comparatively wide range of food stores operating in the grocery sector, the overwhelming majority of which are located beyond the two Malmesbury Zones (1 and 2) at out of centre locations in, for example, Cirencester, Chippenham and Tetbury. Also included within this group of stores are the existing Lidl stores at Cirencester and Dursley. Consequently, of the total expenditure leakage of £14.1 million from the two Malmesbury zones, the potential exists for the Lidl store to claw-back, in our view, approximately £2.6 million of this expenditure leakage. In determining our trade draw pattern, we have also taken into account the very close proximity of the Malmesbury Waitrose store to the subject site, and the potential for existing Waitrose shoppers to undertake an element of their convenience shopping at the new Lidl store.
8.45 With regard to Malmesbury town centre specifically, we have also taken into account the following considerations:
The shopping patterns previously highlighted and, in particular, the extent to which the independent convenience shops in the centre fulfil an essentially “specialist” role, whilst also serving localised, walk-in catchments, which will continue to find a relatively short visit to the town centre for a comparatively small convenience shop, far more convenient than walking to/from the proposed new store. For some shoppers, the convenient location of existing food-stores ‘alongside’ other town centre businesses will continue to determine their choice of where to shop. The co-location of these food-stores and other town centre retail / service uses is also likely to mitigate against some shoppers switching to a new Lidl store. These convenience stores will, in our view, also continue to benefit from visitors to the town centre ‘popping-in’ for ‘distress’ and other small purchases. For some shoppers, the attraction of certain brands, for example, the Coop, will also continue to determine their preference of where to shop.
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With regard to the Coop specifically, the NEMS survey indicates that some two-thirds of its business is accounted for by top-up shopping, which is associated with smaller, more frequent purchases (almost 50% being undertaken 2-3 times a week or more often), undertaken on foot – shopping that is less likely to be diverted to the new Lidl store. Furthermore, to the extent that the Coop store does fulfil a main-food shopping role, some 50% of such shoppers walk to/from the store and, as such, we consider it unlikely that a significant proportion of these shoppers would be attracted to the new Lidl store. Having regard to existing superstore/supermarket provision within and beyond the Study Area (Zones 1-4), shoppers that are predisposed towards shopping at such stores for their food / complementary non-food shopping, will be already doing so. Consequently, and taking into account the ‘like affects like’ principle, we do not anticipate any major shift in shopping patterns associated with those local residents who currently undertake their convenience shopping at the smaller and, in many cases, “specialist” convenience businesses located in the town centre, many of which occupy niche markets which distinguish them from the convenience offer available within a Lidl store. Importantly, local residents in the Malmesbury area, who are pre-disposed towards shopping at larger stores, already have the option of shopping at either the Gloucester Road Coop or at Waitrose, both of which are located out of centre.
8.46 With regard to the small number of other comparatively small convenience businesses situated elsewhere within Zones 1, 2 and 4, taking into account their location and top-up shopping roles which, importantly, serve localised / walk-in catchments, we do not believe that this level of the shopping hierarchy will be subject to any material trade diversion. Furthermore, to the extent that the proposed Lidl store will attract expenditure from convenience facilities in Zone 3 (Tetbury), this will be accounted for by the out of centre Tesco superstore and not the limited number of small convenience outlets situated in the town centre which fulfil a localised top-up shopping role.
8.47 The key impact issue in relation to Malmesbury town centre is not whether Lidl’s “economic development” proposal would be likely to result in a loss of trade from the town centre but, rather, whether the predicted trade diversion would seriously and unacceptably harm the centre’s ability to maintain a viable role for convenience retailing, whilst also continuing to function as an important comparison and service centre for the local community.
8.48 We estimate (Table 8) that the town centre Coop store will experience a trade diversion of £0.07 million, which equates to a percentage impact of just 3.6%. Post-impact, the residual turnover would be £1.85 million and, as such, the store would be trading at 85% of the Coop benchmark turnover level – no grounds whatsoever for believing that this store’s sustained viability would be threatened in any way by the predicted level of trade diversion. With regard to the “other convenience businesses” represented in the town centre, the NEMS survey suggests that the turnover of these stores totals £0.3 million, which is approximately half the benchmark turnover level referred to by GVA in their Retail Study Update. In our view, this survey-derived estimation is too low and, as previously stated, household surveys typically under-record the turnover of smaller independent convenience businesses. Based on the overall role and attraction of Malmesbury town centre and visitor-related expenditure which the household survey does not identify, we
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consider it is reasonable to assume that the “other convenience businesses” turnover at the benchmark level, namely, £0.64 million. We do, however, also consider the retail impact implications of adopting the lower turnover level.
8.49 The “other convenience businesses” are estimated to experience a trade diversion of just £0.01 million which, based on the survey-derived turnover, equates to a percentage trading impact of just 3.3%. The corresponding figure, adopting the benchmark turnover level, would be 1.6%.
8.50 Assessed in terms of the town centre’s convenience sector overall, based on the survey-derived turnover, the total trade diversion would be £0.08 million, which equates to a percentage impact of 3.6%. Based on the benchmark turnover scenario, the impact would be 3.1%. Neither of these impact levels remotely equate to a “significant adverse effect” – the relevant NPPF test. We would add that our observations of the centre’s “other convenience businesses”, do not suggest that these largely niche retailers are especially fragile or vulnerable. On the contrary, these businesses continue to benefit from their co-location “alongside” the relatively wide range of retail/service uses and other attractions in the town centre, all of which positively contribute towards in-centre footfall and vitality.
Economic impact: Comparison Goods
8.51 As previously indicated, the 2022 comparison goods turnover of the proposal is estimated to be £1.02 million, the vast majority of which will be derived from other larger food stores as a consequence of shoppers switching their main food shopping (which includes associated complementary and often ‘impulse’ non-food shopping) to the new Lidl food store. We believe that the new store will also benefit from some shoppers purchasing non-food items which otherwise they would have bought in non-food stores further afield, either as part of a main-food shop or other shopping trip. Given, therefore, that the vast majority of the proposal’s comparison goods turnover will be derived from a comparatively wide range of stores/centres further afield, we have adopted a “worse case” and assumed that 10% (£0.1 million) of the new store’s comparison goods turnover would be derived from Malmesbury town centre. In reality, we would expect the trade draw to be less.
8.52 For the purposes of examining the likely effect on Malmesbury town centre’s comparison goods sector, we have adopted the NEMS survey-derived turnover estimate for 2017 of £11.57 million as the basis of our 2022 turnover estimate of £13.52 million, assuming a constant market share approach.
8.53 The estimated trade diversion of £0.1 million equates to a percentage trading impact of only 0.7%. Such a comparatively very small level of trading impact would have an imperceptible effect on the town centre’s comparison goods sector which, post-impact, will continue to benefit not only from the sustained growth in comparison goods expenditure but, importantly, sales associated with visitors’ expenditure.
Overall trade effects on Malmesbury town centre
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8.54 On the basis of the foregoing analysis, the overall estimated level of trade diversion in 2022, based on the survey-derived turnover estimates totals £0.18 million (£0.08 million convenience goods and £0.1 million comparison goods) representing a percentage impact of only 1.14% in terms of the £15.73 million turnover of the centre as a whole (£2.21 million convenience goods and £13.52 million comparison goods) – clearly no grounds for concern in terms of any “significant adverse effect” (Table 9). Furthermore, if the higher benchmark turnover of £0.64 million for the centre’s “other convenience businesses”, is adopted, the corresponding overall impact would be reduced to just 1.1%. The overall impact figure associated with Lidl’s current proposal does not, therefore, support any contention that the town centre as a whole will be subjected to a ‘significant adverse effect’ of sufficient magnitude to withhold consent and deny to the local community the wide- ranging benefits associated with Lidl’s proposed investment in Malmesbury.
8.55 As previously indicated, the broadly 80/20 main food/top-up shopping split suggested by the survey is materially higher than the 70/30 split that is typically adopted in retail studies. For the purpose of “sensitivity testing”, the main implication of adopting a higher 30% split for top-up shopping is that stores with a predominant top-up shopping role, such as the Coop store in Malmesbury town centre, benefit from an uplift in their top-up and overall turnover. For example, the Coop’s 2022 convenience turnover would be £2.62 million rather than £1.92 million, as set out in Table 5. Furthermore, the turnover of the “other” smaller convenience businesses in the town centre would increase from £0.29 million to £0.47 million. In terms of impact, the Coop would experience a lower 2.7% impact and have a residual turnover of £2.55 million (17.5% above the Coop benchmark turnover). With regard to the centre’s convenience sector, this would experience an impact of 2.6%, as opposed to the 3.6% identified above. In terms of the impact on the centre as a whole (convenience - £3.09 million and comparison - £13.52 million), the estimated trade diversion of £0.18 million would equate to a lower percentage impact of 1.08%.
8.56 We would add that conventional impact analysis makes no allowance for the positive contribution that a centre’s ‘service sector’ can make towards its role and attraction. On the basis that this comparatively well represented sector in Malmesbury town centre is positively contributing towards its vitality and viability, it follows that the centre’s role and attraction is greater than that associated solely with its convenience / comparison sectors i.e. those businesses examined for the purposes of retail impact.
8.57 To the extent that there may be a concern that the proposal could potentially reduce linked shopping trips to the town centre, with associated adverse consequences, it is well known that many people who make single visits to foodstores, often visit existing centres on other occasions. The NEMS household survey shows that the vast majority (90%) of main food shoppers at the town centre Coop do not undertake a linked trip whilst undertaking such shopping at the Coop. The corresponding figure in relation to top-up shoppers is 77%, and not all of the linked trips are undertaken in Malmesbury itself. Furthermore, as previously stated, it is clear that the town centre is important in meeting a range of service and other needs and, as such, it is likely that visits to these in-centre uses will continue to be associated with the “ancillary” purchase of goods (food and non-food) from businesses within the centre. Moreover, employees and residents within and adjacent to the centre will continue to represent an important source of business.
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8.58 With regard to any concern that those Waitrose main food shoppers attracted to the new Lidl store, who currently link trip, would be less inclined to continue to link trip if they switched to the new Lidl store, the NEMS survey demonstrates that only 15% of such shoppers link trip to the town centre, with over three-quarters (77%) of these doing so by car. Given the relative close proximity of the Waitrose and proposed Lidl stores, there are no grounds for believing that there would be a material reduction in linked trips to the centre associated with Lidl attracting trade from the Waitrose store, opposite.
8.59 Furthermore, on the basis that the overwhelming majority of the proposed store’s turnover will be derived from a comparatively wide range of essentially out of centre stores located further afield, the potential clearly exists for some of those shoppers attracted to the new Lidl store to also undertake a linked trip to Malmesbury town centre. Whilst such trips are likely to be comparatively limited and principally by car (as with those Waitrose shoppers who link trip), they would still generate a worthwhile economic benefit in terms of new expenditure being attracted to businesses represented in the town centre.
Other trading effects
8.60 The overwhelming majority of stores that will be affected to varying degrees by the Lidl proposal do not occupy in-centre locations and, as such, are not afforded any policy protection. Their trading performance is immaterial in the context of the determination of Lidl’s current proposal. Examples of such stores include; the Coop at Gloucester Road, Malmesbury, Tesco at Tetbury and Cirencester, Morrisons and Sainsbury’s in Chippenham, Aldi in Cirencester, and Lidl in Cirencester and Dursley.
8.61 With regard to the out of centre Coop store, which is not policy protected, it is acknowledged that the NEMS survey-derived turnover for this store, namely, £4.06 million, is substantially below the Coop benchmark turnover of about £7.4 million, and may therefore represent an under-estimate. Notwithstanding, many stores trade at levels significantly below their respective benchmark turnovers and store viability does not, in any event, equate to trading at benchmark level. In terms of the likely effect of the Lidl proposal on this store, our estimated trade diversion of £0.34 million represents a percentage trading impact of 8.4%, following which the store’s post-impact turnover in 2022 would be £3.72 million (50% below benchmark). It is not, however, considered likely that this level of impact would tip the balance and prejudice the sustained viability of this out of centre store.
8.62 Turning to other locations, for example, Tetbury town centre, given its very limited convenience goods offer and associated top-up shopping role, it will not be susceptible to any quantifiable trade diversion. Furthermore, to the extent that there are just a “handful” of local convenience stores scattered throughout the study area, these clearly fulfil a comparatively limited food shopping role, serving essentially localised walk-in catchments. Consequently, we conclude that this ‘lower’ level of the shopping hierarchy will not be vulnerable to any material trade diversion.
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SUMMARY AND CONCLUSIONS
Lidl
9.0 Summary and Conclusions
9.1 The Development Plan, including the Malmesbury Neighbourhood Plan, appropriately acknowledges that retail development may be permitted outside existing shopping centres in certain circumstances, and the NPPF embodies a presumption in favour of permitting ‘sustainable economic development’, including Class A1 foodstores, unless there is clear evidence of failure to comply with the sequential or retail impact tests.
9.2 On the basis of our assessment, we conclude that Lidl’s proposed investment and development in Malmesbury will deliver a number of important benefits to the local community, including:
The development of an under-utilised and accessible site for ‘sustainable economic development’ which, if permitted, will deliver a major employment boost to the local economy. It is clearly relevant that the site is presently contributing nothing positive towards the local economy – a position which is unlikely to change in the event that Lidl’s proposal is not supported. Given these circumstances and the NPPF’s ‘presumption in favour’, the proposal is, in our view, consistent with delivering ‘sustainable economic development’; The provision of a Lidl store, with its emphasis on quality and ‘every day value’, will provide welcome choice and competition from which consumers will benefit. Providing such increased choice and competition is entirely consistent with Government policy and, moreover, a new Lidl store will also be more conveniently located for some local residents who have to travel to Lidl’s nearest existing stores at Cirencester and Dursley. By attracting these, and other shoppers, who currently shop further afield, the new Lidl store will also assist in the realisation of national and local sustainability objectives; The provision of a modern and sustainable purpose-built store to meet the business needs of a committed operator; and Overall, major employment / economic benefits in terms of construction, retail jobs and service providers – important material considerations in the context of the thrust of the NPPF and the priority afforded to economic recovery.
9.3 With regard to compliance with the sequential approach towards site selection, there are no sequentially preferable sites that are available and suitable that could accommodate the application proposal, even allowing for a realistic degree of flexibility. The two more centrally located sites considered, are too small and, importantly, they provide much-needed car parking which is demonstrably supporting the overall role and attraction of the town centre, both for shoppers and visitors. In these circumstances, planning policy allows for the consideration of less centrally located development opportunities such as the subject site, which is accessible by a variety of transport modes. We conclude, therefore, that Lidl’s proposal satisfies a sensible interpretation and application of the sequential test.
9.4 The key points arising from our assessment of the vitality and viability of Malmesbury town centre are:
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The town centre is comparatively popular and, by attracting shoppers from a comparatively extensive catchment, is fulfilling an important role in meeting some of the retail / service needs of the local community; A key feature of the centre’s convenience goods sector is its several “specialist” convenience stores which distinguish the centre as fulfilling a predominantly top-up/basket shopping role, associated with both the centre’s localised catchment and shoppers visiting the store/centre a few times each week, and visitors attracted to the centre for a variety of other primary reasons. Furthermore, to the limited extent that the comparatively small Coop store performs a main food shopping role, 50% of such shoppers walk to the store; In terms of comparison retailing, this is dominated by a range of largely independent shops selling a range of goods targeted at both local residents and visitors from further afield; The centre’s vacancy rate has continued to fall since previous surveys were undertaken, and is currently at a level substantially below the GOAD national average. Moreover, there are also encouraging signs of sustained investment/business confidence in the centre, as evidenced by on-going property refurbishment; The centre is widely accessible by a variety of transport modes and has a substantial walk-in catchment either side of its elongated frontages – which contribute positively towards footfall and trade within the centre; The centre’s overall environmental quality is very good; and The centre’s heritage assets and environmental quality contribute positively towards its tourism role with associated economic benefits.
9.5 Our evaluation of the vitality and viability of Malmesbury town centre, leads us to conclude that: Convenience businesses already co-exist “alongside” the out of centre Waitrose and Coop stores and therefore, shoppers pre-disposed towards shopping at larger foodstores outside the town centre already have the choice to do so. Consequently, and given the centre’s primary top-up/basket shopping role, the proposed Lidl store will not, in our judgement, precipitate a major shift in shopping patterns away from the town centre; With regard to comparison goods impact, this will be so small that it will have an imperceptible effect on the town centre’s comparison goods sector; In terms of the proposal’s likely effect on the town centre as a whole, the relevant impact test, the overall percentage impact is estimated to be just 1.2%, clearly no grounds for concern in terms of material harm; The range of uses and number of vacant units in the centre will not be adversely affected by the proposal; and Significantly, there is no basis for believing that the proposal would deter future investment in the centre.
9.6 The key impact test embodied in national and local planning policy, including the Neighbourhood Plan, is not whether an ‘economic development’ such as a Lidl store would be likely to divert trade from an existing centre but, rather, whether such trade diversion would have a significant adverse effect by seriously undermining any planned in-centre development and a centre’s overall vitality and viability. Our assessment demonstrates that no such harm to Malmesbury town centre as a whole, or indeed, any other centre, will arise in this case.
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9.7 In terms of the Neighbourhood Plan specifically, which acknowledges the potential for a further supermarket in Malmesbury, subject to compliance with essentially three evaluative policy tests, we conclude as follows. There are no reasonable grounds for believing that the proposed store would damage the town centre’s vitality and viability. On the contrary, given the scale of new shoppers attracted to Malmesbury, even if there is only comparatively limited linked shopping undertaken, there is a real prospect that the centre’s vitality and viability will be enhanced. Furthermore, we do not consider that any in-centre closures will arise as a result of the new Lidl store and, as such, consumer choice will not be damaged. Lastly, there is no basis for believing that Lidl’s proposed investment and development in Malmesbury would seriously prejudice future public/private sector investment in the town centre. In reality, a new Lidl store is very likely to enhance Malmesbury’s overall role and attraction in the shopping hierarchy which, in turn, could facilitate new investment and development in the town centre in the longer term. The proposed Lidl development therefore satisfies the relevant retail impact policy tests.
9.8 In summary, therefore, the proposal will deliver a range of worthwhile benefits which appropriately need to be balanced against any likely adverse impacts. In this case, given the benefits identified and the absence of any identified material harm, the planning balance is, in our view, very firmly in favour of the proposal. In these circumstances, the investment and development proposed by Lidl in Malmesbury should be welcomed and planning permission granted accordingly.
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APPENDICES
Lidl
Appendix 1 – Malmesbury Study Zones
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Appendix 2 – Malmesbury Household Survey
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Total Zone 1 Zone 2 Zone 3 Zone 4
Q01 At which store or shop did you do your household's last main food and grocery shopping?
Aldi, Cricklade Road, 3.8% 17 6.5% 7 4.6% 4 5.6% 7 0.0% 0 Cirencester Aldi, Beanacre Road, 1.1% 5 0.0% 0 0.0% 0 0.0% 0 3.3% 5 Melksham Aldi, Drove Road, Swindon 1.2% 5 2.6% 3 3.3% 3 0.0% 0 0.0% 0 Aldi, Shaw Road, Swindon 0.1% 0 0.4% 0 0.0% 0 0.0% 0 0.0% 0 Co-op, Gloucester Road, 4.5% 21 9.3% 10 7.1% 6 0.0% 0 3.3% 5 Malmesbury (on the outskirts of town, opposite the fire station / near the football club) Co-op, High Street, 1.0% 4 1.3% 1 3.7% 3 0.0% 0 0.0% 0 Malmesbury (in the centre of town) Co-op, Long Street, Tetbury 0.9% 4 0.0% 0 0.0% 0 3.6% 4 0.0% 0 Iceland, Market Street, 1.2% 6 0.0% 0 0.9% 1 0.0% 0 3.3% 5 Chippenham Lidl, Love Lane, Cirencester 1.2% 5 0.0% 0 1.1% 1 3.9% 5 0.0% 0 Marks & Spencer Simply 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 Food, Dyer Street, Cirencester Morrisons, Cepen Park 13.6% 62 2.9% 3 10.7% 9 0.4% 0 33.3% 50 North, Chippenham Morrisons, George Street, 1.4% 6 0.0% 0 0.0% 0 5.4% 6 0.0% 0 Nailsworth Sainsbury's Superstore, Bath 6.5% 30 1.0% 1 4.8% 4 0.4% 0 16.2% 24 Road, Chippenham Sainsbury's Superstore, 0.5% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 Castle Street, Dursley Sainsbury's Superstore, 0.9% 4 0.4% 0 0.9% 1 2.4% 3 0.0% 0 Dudbridge, Stroud Sainsbury's Superstore, 0.5% 2 0.0% 0 0.0% 0 0.0% 0 1.6% 2 Borough Fields Shopping Centre, Wootton Bassett Sainsbury's Local, Station 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 Hill, Chippenham Tesco Extra, Kings Meadow, 4.8% 22 16.5% 18 0.9% 1 2.9% 3 0.0% 0 Cricklade Road, Cirencester Tesco Extra, East Walk, Yate 2.5% 11 1.4% 2 3.2% 3 0.0% 0 4.9% 7 Tesco Superstore, Stratford 0.3% 1 0.0% 0 1.5% 1 0.0% 0 0.0% 0 Road, Stroud Tesco Superstore, Priory 15.8% 72 5.7% 6 10.7% 9 47.2% 55 1.4% 2 Road Industrial Estate, London Road, Tetbury Waitrose, Sheep Street, 3.2% 14 2.9% 3 0.0% 0 7.5% 9 1.7% 2 Cirencester Waitrose, Malmesbury 24.4% 111 37.7% 40 36.1% 30 13.3% 16 17.1% 26 By-Pass, Malmesbury Internet / delivery 7.8% 35 9.8% 10 9.6% 8 4.5% 5 7.9% 12 Asda, Orbital Shopping 0.1% 0 0.4% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Swindon Asda, West Swindon 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 Shopping Centre, Swindon Morrisons, Regent Circus, 0.1% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 Swindon Morrisons, Station Road, 0.1% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 Yate Sainsbury's Superstore, 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 Brunel Plaza, Swindon Tesco Metro, Emery Gate, 2.0% 9 0.0% 0 0.0% 0 0.0% 0 6.1% 9 Chippenham Weighted base: 455 107 82 117 149 Sample: 455 128 125 152 50
Column %ges. 041117 NEMS market research By Zone Weighted Malmesbury Household Survey Page 2 Weighted: for DPP Planning November 2017
Total Zone 1 Zone 2 Zone 3 Zone 4
Q02 What is the main reason you choose (STORE MENTIONED AT Q01) to do your main food and grocery shopping?
Accessibility by public 0.1% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 transport Car parking prices 0.1% 0 0.4% 0 0.0% 0 0.0% 0 0.0% 0 Car parking provision 1.7% 8 4.0% 4 0.7% 1 1.0% 1 1.0% 1 Choice of food goods 7.8% 36 11.2% 12 12.4% 10 5.2% 6 4.9% 7 available Choice of shops nearby 0.2% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 selling non-food goods Choice of shops selling food 0.3% 1 0.0% 0 0.0% 0 1.3% 1 0.0% 0 goods Cleanliness 0.8% 4 3.1% 3 0.0% 0 0.4% 0 0.0% 0 Delivery service 2.7% 12 2.1% 2 3.8% 3 0.0% 0 4.6% 7 Click & Collect service 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Easy to get to by car 1.3% 6 4.7% 5 0.0% 0 0.6% 1 0.0% 0 Good internal layout 2.2% 10 0.6% 1 2.3% 2 1.0% 1 4.3% 6 Good service / friendly staff 2.1% 10 2.6% 3 4.1% 3 0.0% 0 2.4% 4 Habit / always use it / 3.1% 14 2.3% 2 2.7% 2 3.9% 5 3.3% 5 preference for retailer Internet shopping is 2.2% 10 2.7% 3 3.5% 3 3.6% 4 0.0% 0 convenient Lower prices 6.2% 28 5.0% 5 8.1% 7 3.9% 5 7.9% 12 Loyalty card / points scheme 1.4% 6 0.7% 1 0.0% 0 0.7% 1 3.3% 5 Near to home 37.9% 172 33.7% 36 35.7% 29 41.5% 48 39.2% 58 Near to work 1.9% 8 3.4% 4 3.0% 2 2.0% 2 0.0% 0 Nice shopping environment 0.7% 3 1.6% 2 1.1% 1 0.6% 1 0.0% 0 Only one in the area / no 2.1% 10 0.0% 0 0.5% 0 3.8% 4 3.3% 5 other choice Preference for retailer 1.5% 7 2.1% 2 1.9% 2 2.5% 3 0.0% 0 Provision of leisure facilities 1.2% 6 0.0% 0 0.9% 1 0.0% 0 3.3% 5 nearby Provision of services nearby, 0.3% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 such as banks and other financial services Public information, signposts 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 and public facilities Quality of food goods 9.3% 42 6.4% 7 5.7% 5 11.9% 14 11.3% 17 available Quality of shops selling food 0.3% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 goods Safety (during the day) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Safety (during the evening / 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 night time) Staff discount / work there 0.9% 4 0.6% 1 0.5% 0 2.5% 3 0.0% 0 Value for money 4.6% 21 7.5% 8 4.5% 4 5.9% 7 1.7% 2 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Has a cafe 0.1% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 Has a car wash 0.1% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Has a petrol station 0.2% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 Near to friends / family 0.4% 2 0.0% 0 0.5% 0 1.3% 2 0.0% 0 On the school run 0.2% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 Sells clothes 0.1% 0 0.4% 0 0.0% 0 0.0% 0 0.0% 0 Was convenient at the time 0.7% 3 0.0% 0 0.0% 0 0.6% 1 1.7% 2 (Don’t know / no reason in 5.3% 24 3.4% 4 6.4% 5 4.0% 5 7.1% 11 particular) Weighted base: 455 107 82 117 149 Sample: 455 128 125 152 50
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Total Zone 1 Zone 2 Zone 3 Zone 4
Q03 Where did you undertake your main food and grocery shopping the time before you visited (STORE MENTIONED AT Q01)?
Aldi, Cricklade Road, 2.9% 13 4.2% 4 0.7% 1 7.0% 8 0.0% 0 Cirencester Aldi, Beanacre Road, 1.1% 5 0.0% 0 0.0% 0 0.0% 0 3.3% 5 Melksham Aldi, Shaw Road, Swindon 0.8% 3 3.2% 3 0.0% 0 0.0% 0 0.0% 0 Co-op, Gloucester Road, 2.6% 12 3.2% 3 8.7% 7 0.0% 0 1.0% 1 Malmesbury (on the outskirts of town, opposite the fire station / near the football club) Co-op, High Street, 0.9% 4 2.2% 2 2.3% 2 0.0% 0 0.0% 0 Malmesbury (in the centre of town) Co-op, Long Street, Tetbury 0.4% 2 0.0% 0 0.0% 0 1.6% 2 0.0% 0 Iceland, Market Street, 1.2% 5 0.0% 0 0.7% 1 0.0% 0 3.3% 5 Chippenham Lidl, Love Lane, Cirencester 2.5% 11 1.6% 2 2.9% 2 4.8% 6 1.0% 1 Marks & Spencer Foodhall, 0.5% 2 0.0% 0 0.0% 0 0.0% 0 1.6% 2 Bath Road, Chippenham Morrisons, Cepen Park 13.8% 63 0.9% 1 11.9% 10 0.0% 0 34.9% 52 North, Chippenham Morrisons, George Street, 0.5% 2 0.0% 0 0.0% 0 2.1% 2 0.0% 0 Nailsworth Sainsbury's Superstore, Bath 8.0% 36 1.8% 2 3.0% 2 0.0% 0 21.3% 32 Road, Chippenham Sainsbury's Superstore, 0.8% 3 0.0% 0 0.5% 0 2.6% 3 0.0% 0 Dudbridge, Stroud Sainsbury's Superstore, 0.7% 3 0.9% 1 0.0% 0 0.0% 0 1.6% 2 Borough Fields Shopping Centre, Wootton Bassett Tesco Extra, Kings Meadow, 6.3% 29 16.3% 18 1.4% 1 6.6% 8 1.7% 2 Cricklade Road, Cirencester Tesco Extra, Ocotal Way, 0.5% 2 0.0% 0 0.0% 0 0.0% 0 1.6% 2 Swindon Tesco Extra, East Walk, Yate 0.7% 3 1.4% 2 2.3% 2 0.0% 0 0.0% 0 Tesco Superstore, Stratford 0.6% 3 0.0% 0 1.5% 1 1.3% 1 0.0% 0 Road, Stroud Tesco Superstore, Priory 16.6% 75 8.9% 10 18.7% 15 43.2% 50 0.0% 0 Road Industrial Estate, London Road, Tetbury Waitrose, Borough Parade, 0.5% 2 0.0% 0 0.0% 0 0.0% 0 1.4% 2 Chippenham Waitrose, Sheep Street, 1.8% 8 1.3% 1 0.0% 0 5.8% 7 0.0% 0 Cirencester Waitrose, Malmesbury 24.0% 109 40.7% 44 36.5% 30 16.9% 20 10.8% 16 By-Pass, Malmesbury Waitrose, London Road, 0.2% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Stroud Internet / delivery 6.8% 31 9.9% 11 7.2% 6 4.2% 5 6.3% 9 Aldi, North Street, Bristol 0.1% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 Asda, West Swindon 0.9% 4 1.1% 1 0.5% 0 0.0% 0 1.6% 2 Shopping Centre, Swindon Lidl, Bath Road, Melksham 0.3% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Lidl, Kingshill Road, 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 Dursley Marks & Spencer Foodhall, 0.5% 2 0.0% 0 0.0% 0 0.0% 0 1.6% 2 Cradle Bridge, County Way, Trowbridge Marks & Spencer, The 0.1% 0 0.4% 0 0.0% 0 0.0% 0 0.0% 0 Orbital Shopping Park, Swindon Morrisons, Station Road, 0.1% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 Yate Sainsbury's Superstore, 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 Brunel Plaza, Swindon Sainsbury's Superstore, 0.2% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 Oxford Road, Swindon Tesco Metro, Emery Gate, 2.0% 9 0.0% 0 0.0% 0 0.0% 0 6.1% 9 Chippenham Tesco Metro, Farrell Close, 0.1% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 Cirencester
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Total Zone 1 Zone 2 Zone 3 Zone 4
Waitrose, Wickwar Road, 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 Chipping Sodbury (Don’t know / can't 0.7% 3 0.6% 1 0.0% 0 2.0% 2 0.0% 0 remember) Weighted base: 455 107 82 117 149 Sample: 455 128 125 152 50
Meanscore: [£]
Q04 Approximately how much money does your household normally spend on main food and grocery shopping in an average week?
£1 - £5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £6 - £10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £11 - £15 1.8% 8 0.4% 0 0.5% 0 2.1% 2 3.3% 5 £16 - £20 0.8% 3 0.0% 0 2.8% 2 1.0% 1 0.0% 0 £21 - £25 0.8% 3 0.4% 0 0.0% 0 1.3% 1 1.0% 1 £26 - £30 3.8% 17 4.1% 4 6.5% 5 3.2% 4 2.6% 4 £31 - £35 1.2% 6 0.9% 1 2.8% 2 0.8% 1 1.0% 1 £36 - £40 6.0% 27 2.7% 3 6.4% 5 6.3% 7 7.9% 12 £41 - £45 1.2% 6 0.4% 0 2.5% 2 0.8% 1 1.4% 2 £46 - £50 3.6% 16 4.2% 4 7.5% 6 3.7% 4 1.0% 1 £51 - £55 2.7% 12 0.4% 0 1.6% 1 2.5% 3 5.2% 8 £56 - £60 10.0% 46 8.2% 9 4.8% 4 11.4% 13 13.1% 20 £61 - £65 1.9% 9 2.3% 2 3.7% 3 2.6% 3 0.0% 0 £66 - £70 10.8% 49 8.0% 9 6.6% 5 6.6% 8 18.5% 28 £71 - £75 2.5% 11 3.1% 3 2.2% 2 3.5% 4 1.4% 2 £76 - £80 7.7% 35 15.9% 17 4.4% 4 9.6% 11 2.0% 3 £81 - £85 0.3% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 £86 - £90 3.8% 17 8.4% 9 1.4% 1 2.6% 3 2.6% 4 £91 - £95 0.7% 3 0.4% 0 0.5% 0 0.0% 0 1.4% 2 £96 - £100 14.9% 68 10.0% 11 16.5% 13 12.2% 14 19.6% 29 £101 - £120 4.4% 20 7.8% 8 8.0% 7 0.0% 0 3.3% 5 £121 - £140 2.0% 9 0.4% 0 3.2% 3 1.1% 1 3.3% 5 £141 - £160 5.0% 23 3.6% 4 2.5% 2 8.2% 10 4.9% 7 £161 - £180 0.2% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 £181 - £200 2.5% 11 1.1% 1 1.8% 1 3.3% 4 3.3% 5 £201 - £250 0.4% 2 0.4% 0 0.9% 1 0.4% 0 0.0% 0 £250+ 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 8.5% 39 10.3% 11 8.5% 7 13.6% 16 3.3% 5 (Refused) 2.7% 12 6.5% 7 3.7% 3 2.1% 3 0.0% 0 Mean: 80.92 82.37 79.81 81.25 80.36 Weighted base: 455 107 82 117 149 Sample: 455 128 125 152 50
Meanscore: [Number of visits per week]
Q05 How often does your household do a main food and grocery shop?
Everyday 2.1% 9 2.7% 3 3.0% 2 1.4% 2 1.6% 2 4-6 times a week 1.7% 8 2.9% 3 0.7% 1 2.1% 2 1.0% 1 2-3 times a week 11.1% 51 13.4% 14 10.2% 8 14.6% 17 7.3% 11 Once a week 69.5% 316 70.2% 75 64.8% 53 57.4% 67 80.9% 121 Once a fortnight 8.4% 38 7.5% 8 12.1% 10 13.1% 15 3.3% 5 Once a month 5.0% 23 2.1% 2 6.8% 6 6.5% 8 4.9% 7 Less than once a month 0.4% 2 0.0% 0 0.0% 0 1.4% 2 0.0% 0 (Don't know / varies) 1.9% 9 1.1% 1 2.3% 2 3.4% 4 1.0% 1 Mean: 1.29 1.43 1.26 1.28 1.20 Weighted base: 455 107 82 117 149 Sample: 455 128 125 152 50
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Total Zone 1 Zone 2 Zone 3 Zone 4
Q06 When you go main food shopping at (STORE MENTIONED AT Q01) is your trip normally linked with any other activity / activities? [MR] Not those who said 'Internet / delivery' at Q01)
Yes - getting petrol 3.4% 14 2.0% 2 4.4% 3 4.8% 5 2.8% 4 Yes - going shopping for 7.5% 31 11.5% 11 3.6% 3 5.2% 6 8.6% 12 non-food items Yes - going shopping for 4.2% 18 2.6% 3 1.4% 1 7.0% 8 4.6% 6 other food items Yes - going to bank, post 1.9% 8 3.2% 3 2.9% 2 0.4% 0 1.5% 2 office, building society or cash point Yes - going to hairdressers, 1.2% 5 1.4% 1 1.4% 1 0.4% 0 1.5% 2 dry cleaners, or other service Yes - going window 0.7% 3 0.5% 0 3.1% 2 0.0% 0 0.0% 0 shopping / browsing Yes - using sports / leisure, 5.5% 23 5.8% 6 6.7% 5 5.6% 6 4.6% 6 entertainment or arts and cultural facilities (including library, cafe etc.) Yes - other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Yes - doing the school run 1.7% 7 0.0% 0 0.0% 0 4.2% 5 1.8% 2 Yes - visiting friends / family 0.9% 4 0.5% 0 0.6% 0 2.4% 3 0.0% 0 Yes - visiting health service 0.4% 2 0.5% 0 0.6% 0 0.7% 1 0.0% 0 (doctors, dentists, etc) Yes - visiting work 1.6% 7 1.8% 2 1.0% 1 3.8% 4 0.0% 0 (No / nothing else) 75.0% 315 77.2% 75 76.8% 57 68.3% 76 78.1% 107 Weighted base: 420 97 74 112 137 Sample: 428 119 117 147 45
Q07 Where do you do this linked trip when getting petrol? Those who said 'Yes - getting petrol' at Q06
Morrisons, Cepen Park 7.2% 1 0.0% 0 32.2% 1 0.0% 0 0.0% 0 North, Chippenham Tesco Extra, East Walk, Yate 3.0% 0 0.0% 0 13.5% 0 0.0% 0 0.0% 0 Tesco Extra, Kings Meadow, 5.0% 1 0.0% 0 22.1% 1 0.0% 0 0.0% 0 Cricklade Road, Cirencester Tesco Extra, Ocotal Way, 16.8% 2 0.0% 0 0.0% 0 0.0% 0 62.1% 2 Swindon Tesco Superstore, Priory 33.4% 5 0.0% 0 0.0% 0 90.7% 5 0.0% 0 Road Industrial Estate, London Road, Tetbury Tesco Superstore, Stratford 3.4% 0 0.0% 0 0.0% 0 9.3% 0 0.0% 0 Road, Stroud Waitrose, Malmesbury 5.2% 1 38.3% 1 0.0% 0 0.0% 0 0.0% 0 By-Pass, Malmesbury Chippenham Town Centre 13.3% 2 0.0% 0 13.5% 0 0.0% 0 37.9% 1 Cirencester Town Centre 3.2% 0 23.4% 0 0.0% 0 0.0% 0 0.0% 0 Malmesbury Town Centre 9.5% 1 38.3% 1 18.8% 1 0.0% 0 0.0% 0 Weighted base: 14 2 3 5 4 Sample: 16 3 6 5 2
Q08 Where do you do this linked trip when going shopping for non-food items? Those who said 'Yes - going shopping for non-food items' at Q06
Chippenham Town Centre 25.7% 8 18.3% 2 43.7% 1 0.0% 0 41.2% 5 Cirencester Town Centre 36.5% 11 66.6% 7 0.0% 0 69.3% 4 0.0% 0 Malmesbury Town Centre 14.7% 5 15.0% 2 33.1% 1 0.0% 0 17.5% 2 Tetbury Town Centre 5.7% 2 0.0% 0 0.0% 0 30.8% 2 0.0% 0 Chippenham Retail Park, 15.5% 5 0.0% 0 0.0% 0 0.0% 0 41.2% 5 Bumpers Way, Chippenham (B&M, Wickes, Pets At Home) Cirencester Retail Park, 1.9% 1 0.0% 0 23.2% 1 0.0% 0 0.0% 0 Bridge Road, Cirencester (Sports Direct, Home Bargains, Pets at Home) Weighted base: 31 11 3 6 12 Sample: 31 13 5 10 3
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Total Zone 1 Zone 2 Zone 3 Zone 4
Q09 Where do you do this linked trip when going shopping for other food items? Those who said 'Yes - going shopping for other food items' at Q06
Aldi, Cricklade Road, 3.9% 1 0.0% 0 0.0% 0 8.9% 1 0.0% 0 Cirencester Morrisons, George Street, 2.8% 0 0.0% 0 0.0% 0 6.4% 0 0.0% 0 Nailsworth Chippenham Town Centre 31.2% 6 25.6% 1 0.0% 0 0.0% 0 76.7% 5 Cirencester Town Centre 28.0% 5 48.8% 1 0.0% 0 47.9% 4 0.0% 0 Dursley Town Centre 3.9% 1 0.0% 0 0.0% 0 8.9% 1 0.0% 0 Malmesbury Town Centre 2.5% 0 0.0% 0 41.7% 0 0.0% 0 0.0% 0 Tetbury Town Centre 15.7% 3 0.0% 0 58.4% 1 28.0% 2 0.0% 0 Lidl, Bath Road, Melksham 8.4% 1 0.0% 0 0.0% 0 0.0% 0 23.3% 1 (Don’t know / can't 3.6% 1 25.6% 1 0.0% 0 0.0% 0 0.0% 0 remember) Weighted base: 18 3 1 8 6 Sample: 17 4 2 9 2
Q10 Where do you do this linked trip when going to bank, post office, building society or cash point? Those who said 'Yes - going to bank, post office, building society or cash point' at Q06
Tesco Superstore, Priory 6.3% 0 0.0% 0 0.0% 0100.1% 0 0.0% 0 Road Industrial Estate, London Road, Tetbury Cirencester Town Centre 9.7% 1 24.6% 1 0.0% 0 0.0% 0 0.0% 0 Malmesbury Town Centre 70.2% 5 54.5% 2 80.0% 2 0.0% 0 100.0% 2 Co-op, Gloucester Road, 13.8% 1 21.0% 1 20.0% 0 0.0% 0 0.0% 0 Malmesbury Weighted base: 8 3 2 0 2 Sample: 12 5 5 1 1
Q11 Where do you do this linked trip when going to hairdressers, dry cleaners, or other service? Those who said 'Yes - going to hairdressers, dry cleaners, or other service' at Q06
Tesco Superstore, Priory 9.9% 0 0.0% 0 0.0% 0100.1% 0 0.0% 0 Road Industrial Estate, London Road, Tetbury Chippenham Town Centre 41.3% 2 0.0% 0 0.0% 0 0.0% 0 100.0% 2 Cirencester Town Centre 15.1% 1 54.0% 1 0.0% 0 0.0% 0 0.0% 0 Malmesbury Town Centre 21.6% 1 46.1% 1 41.7% 0 0.0% 0 0.0% 0 Tetbury Town Centre 12.2% 1 0.0% 0 58.4% 1 0.0% 0 0.0% 0 Weighted base: 5 1 1 0 2 Sample: 6 2 2 1 1
Q12 Where do you do this linked trip when going window shopping / browsing? Those who said 'Yes - going window shopping / browsing' at Q06
Bath City Centre 15.8% 0 0.0% 0 19.0% 0 0.0% 0 0.0% 0 Cirencester Town Centre 16.7% 0 100.1% 0 0.0% 0 0.0% 0 0.0% 0 Malmesbury Town Centre 41.7% 1 0.0% 0 50.0% 1 0.0% 0 0.0% 0 Tetbury Town Centre 25.9% 1 0.0% 0 31.1% 1 0.0% 0 0.0% 0 Weighted base: 3 0 2 0 0 Sample: 5 1 4 0 0
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Total Zone 1 Zone 2 Zone 3 Zone 4
Q13 Where do you do this linked trip when using sports / leisure, entertainment or arts and cultural facilities (including library, cafe etc.)? Those who said 'Yes - using sports / leisure, entertainment or arts and cultural facilities' at Q06
Morrisons, Cepen Park 6.4% 1 0.0% 0 0.0% 0 0.0% 0 23.3% 1 North, Chippenham Waitrose, Malmesbury 4.6% 1 8.2% 0 12.4% 1 0.0% 0 0.0% 0 By-Pass, Malmesbury Chippenham Town Centre 12.2% 3 26.9% 2 26.5% 1 0.0% 0 0.0% 0 Cirencester Town Centre 16.3% 4 35.2% 2 0.0% 0 28.9% 2 0.0% 0 Dursley Town Centre 7.0% 2 0.0% 0 0.0% 0 26.1% 2 0.0% 0 Malmesbury Town Centre 20.4% 5 21.6% 1 61.2% 3 7.9% 0 0.0% 0 Nailsworth Town Centre 2.1% 0 0.0% 0 0.0% 0 7.9% 0 0.0% 0 Stroud Town Centre 3.6% 1 0.0% 0 0.0% 0 13.2% 1 0.0% 0 Swindon Town Centre 2.1% 0 0.0% 0 0.0% 0 7.9% 0 0.0% 0 Tetbury Town Centre 2.1% 0 0.0% 0 0.0% 0 7.9% 0 0.0% 0 Yate Town Centre 21.0% 5 0.0% 0 0.0% 0 0.0% 0 76.7% 5 Orbital Shopping Park, 2.0% 0 8.2% 0 0.0% 0 0.0% 0 0.0% 0 Thamesdown Drive, Swindon (Asda, Argos, M&S, Next, Boots, Outfit, DW Sports, New Look, Homebase) Weighted base: 23 6 5 6 6 Sample: 27 8 8 9 2
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Total Zone 1 Zone 2 Zone 3 Zone 4
Q14 Where do you do this linked trip when doing any other activity? Those who said 'Yes - other' at Q06
Aldi, Beanacre Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Melksham Aldi, Cricklade Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cirencester Aldi, Drove Road, Swindon 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Aldi, Latham Road, Swindon 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Aldi, Shaw Road, Swindon 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Bath Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Chippenham B&Q, Dudbridge Hill, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stroud B&Q, Great Western Way, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swindon B&Q, Station Road, Yate 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Homebase, Cainscross Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stroud IKEA, Eastgate, Bristol 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lidl, Love Lane, Cirencester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Morrisons, Cepen Park 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 North, Chippenham Morrisons, George Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nailsworth Sainsbury's Superstore, Bath 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Chippenham Sainsbury's Superstore, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Borough Fields Shopping Centre, Wootton Bassett Sainsbury's Superstore, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Castle Street, Dursley Sainsbury's Superstore, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Dudbridge, Stroud Tesco Extra, East Walk, Yate 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tesco Extra, Kings Meadow, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cricklade Road, Cirencester Tesco Extra, Ocotal Way, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swindon Tesco Superstore, High 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Cam (near Dursley) Tesco Superstore, Priory 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road Industrial Estate, London Road, Tetbury Tesco Superstore, Stratford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Stroud Waitrose, Borough Parade, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Chippenham Waitrose, London Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stroud Waitrose, Malmesbury 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 By-Pass, Malmesbury Waitrose, Mill Lane, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swindon Waitrose, Sheep Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cirencester Bath City Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bristol City Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cam Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cheltenham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Chippenham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cirencester Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Dursley Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Gloucester City Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Malmesbury Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nailsworth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Royal Wooton Bassett Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre South Cerney Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stroud Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swindon Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tetbury Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wotton-under-Edge Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Column %ges. 041117 NEMS market research By Zone Weighted Malmesbury Household Survey Page 9 Weighted: for DPP Planning November 2017
Total Zone 1 Zone 2 Zone 3 Zone 4
Centre Yate Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bridgemead Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ashworth Road, Swindon (Carpetright, Dreams, Pets At Home, Harveys, American Golf) Brookside Retail Park, Bath 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Chippenham (Next, TK Maxx, Costa) Chippenham Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bumpers Way, Chippenham (B&M, Wickes, Pets At Home) Cirencester Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bridge Road, Cirencester (Sports Direct, Home Bargains, Pets at Home) Cribbs Causeway (includes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 The Mall Shopping Centre AND Retail Parks) Greenbridge Retail & 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leisure Park, Drakes Way, Swindon (Currys PC World, Homebase, Boots, Carpetright, Argos, Mothercare, Brantano, Next, HomeSense, S Hathaway Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Foundry Lane, Chippenham (Homebase, Laura Ashley, Dreams, Jollyes, Halfords, Bathstore, Sally Hair & Beauty) Mannington Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Telford Way, Swindon (John Lewis, Mamas & Papas, Next, M&S Simply Food, Cotswold Outdoor, Oak Furnitureland) Metric Trade Park, Love 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lane, Cirencester (Halfords, Wickes, Toolstation, City Plumbing Supplies) Orbital Shopping Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Thamesdown Drive, Swindon (Asda, Argos, M&S, Next, Boots, Outfit, DW Sports, New Look, Homebase) St Margarets Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Oxford Road, Swindon (Pets at Home, Hobbycraft, Poundstretcher, Dunelm) Swindon Designer Outlet, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kemble Drive, Swindon (Clarks, Boss, Ben Sherman, Gap, Ted Baker, Polo, Nike, Ralph Lauren, The Body Shop) Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Internet 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mail order / catalogue 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 TV shopping 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Abroad 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Asda, Bruton Way, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Gloucester B&Q, Golden Valley Retail 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Park, Cheltenham Buildbase, Park Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Malmesbury
Column %ges. 041117 NEMS market research By Zone Weighted Malmesbury Household Survey Page 10 Weighted: for DPP Planning November 2017
Total Zone 1 Zone 2 Zone 3 Zone 4
Co-op, Gloucester Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Malmesbury Co-op, Long Street, Tetbury 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Costco, Saint Brendan's 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Way, Avonmouth Currys PC World, Bath 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Chippenham DFS, Wootton Bassett Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swindon Halfords, Fleming Way, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swindon Hennerton Golf Club, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Crazies Hill Road, Wargrave Homebase, Pines Way, Bath 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Laura Ashley, Blooms 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Garden Centre, Stonehouse Leekes Department Store, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Beanacre Road, Melksham Lidl, Bath Road, Melksham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Londis, Fourways Stores, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Great Somerford Malmesbury Garden Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Crudwell Road, Malmesbury Mole Valley Farmers, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Berkley Street, Frome Nailsworth Garden Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Avening Road, Nailsworth Screwfix, Bumpers Farm 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Industrial Estate, Chippenham Screwfix, Mercian Close, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cirencester Screwfix, Stroud Enterprise 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Stroud Stroud Carpets, Gouldings 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Estate, Nailsworth Tesco Extra, County Way, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Trowbridge The Activity Zone, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bremilham Road, Malmesbury Tony Valentine Golf Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Priory Business Park, Corsham Toys R Us, Oxford Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swindon Whitehall Garden Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Corsham Road, Lacock Avening Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Birmingham City Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brighton Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burford Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Camberley Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Central London 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Chichester City Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Chipping Sodbury Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Corsham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cricklade Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Farnborough Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hereford Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hungerford Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Maidenhead Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Manchester City Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Melksham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport Town Centre, Isle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 of Wight Sherston Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Solihull Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stonehouse Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stow-on-the-Wold Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Column %ges. 041117 NEMS market research By Zone Weighted Malmesbury Household Survey Page 11 Weighted: for DPP Planning November 2017
Total Zone 1 Zone 2 Zone 3 Zone 4
Centre Telford Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Trowbridge Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Truro City Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wantage Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Windsor Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Woking Town Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Surrey Worthing Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Banbury Gateway Shopping 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Park, Acorn Way, Banbury Bristol Airport, Bristol 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bumpers Farm Industrial 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Estate, Chippenham Cirencester Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cirencester Clarks Outlet Village, Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Somerset Cotswold Outdoor Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cotswold Water Park, Cirencester Eastern Avenue Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Eastern Avenue, Gloucester Gallagher Shopping Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tewkesbury Road, Cheltenham Gateway Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tewkesbury Road, Cheltenham Gemini Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Warrrington Gloucester Quays Outlet 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Gloucester Gloucester Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Eastern Avenue, Gloucester Golden Valley Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cheltenham Great Western Trade Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Great Western Way, Swindon Hankridge Farm Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hankridge Way, Taunton Heathrow Airport, London 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hempstead Valley Shopping 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Hempstead Hereford Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newtown Road, Hereford Holmer Road Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hereford Kingsditch Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kingsditch Lane, Cheltenham Newquay Road Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newquay Road, Truro St. Margarets Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Oxford Road, Swindon St. Oswalds Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Gloucester Teesside Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stockton-on-Tees The Olympus Shopping 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Quedgeley West Swindon Shopping 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Tewkesbury Way, Swindon (Don’t know / can't 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 remember) (Don't do this type of 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 shopping) (Same place as before) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 0 0 0 0 0
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Total Zone 1 Zone 2 Zone 3 Zone 4
Sample: 0 0 0 0 0
Q14A Where do you do this linked trip when doing the school run? Those who said 'Yes - doing the school run' at Q06
Chippenham Town Centre 34.2% 2 0.0% 0 0.0% 0 0.0% 0 100.0% 2 Stroud Town Centre 22.9% 2 0.0% 0 0.0% 0 34.9% 2 0.0% 0 Avening Village Centre 42.8% 3 0.0% 0 0.0% 0 65.1% 3 0.0% 0 Weighted base: 7 0 0 5 2 Sample: 3 0 0 2 1
Q14B Where do you do this linked trip when visiting friends / family? Those who said 'Yes - visiting friends / family' at Q06
Cirencester Town Centre 35.7% 1 100.1% 0 0.0% 0 30.5% 1 0.0% 0 Malmesbury Town Centre 12.1% 0 0.0% 0 100.1% 0 0.0% 0 0.0% 0 Nailsworth Town Centre 19.2% 1 0.0% 0 0.0% 0 25.6% 1 0.0% 0 Yate Town Centre 19.2% 1 0.0% 0 0.0% 0 25.6% 1 0.0% 0 (Don’t know / can't 13.7% 0 0.0% 0 0.0% 0 18.3% 0 0.0% 0 remember) Weighted base: 4 0 0 3 0 Sample: 6 1 1 4 0
Q14C Where do you do this linked trip when visiting health service (doctors, dentists, etc)? Those who said 'Yes - visiting health service (doctors, dentists, etc)' at Q06
Cirencester Town Centre 47.5% 1 0.0% 0 0.0% 0 100.1% 1 0.0% 0 Malmesbury Town Centre 25.6% 0 0.0% 0 100.1% 0 0.0% 0 0.0% 0 Tetbury Town Centre 27.0% 0 100.1% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 2 0 0 1 0 Sample: 3 1 1 1 0
Q14D Where do you do this linked trip when visiting work? Those who said 'Yes - visiting work' at Q06
Tesco Extra, Kings Meadow, 7.4% 0 0.0% 0 0.0% 0 11.8% 0 0.0% 0 Cricklade Road, Cirencester Tesco Superstore, Priory 33.0% 2 0.0% 0 0.0% 0 52.4% 2 0.0% 0 Road Industrial Estate, London Road, Tetbury Cheltenham Town Centre 10.4% 1 0.0% 0 0.0% 0 16.5% 1 0.0% 0 Malmesbury Town Centre 9.7% 1 36.9% 1 0.0% 0 0.0% 0 0.0% 0 Tetbury Town Centre 29.9% 2 26.3% 0 100.1% 1 19.4% 1 0.0% 0 Co-op, Gloucester Road, 9.7% 1 36.9% 1 0.0% 0 0.0% 0 0.0% 0 Malmesbury Weighted base: 7 2 1 4 0 Sample: 10 3 1 6 0
Q15 What mode of transport do you usually use to undertake your main food shopping trip (main part of journey)?
Car-driver 80.7% 367 83.8% 90 77.7% 64 70.7% 83 87.8% 131 Car-passenger 5.1% 23 1.6% 2 6.8% 6 10.4% 12 2.6% 4 Bus / coach 0.4% 2 0.0% 0 1.6% 1 0.4% 0 0.0% 0 Train 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Walk 5.4% 25 5.8% 6 7.6% 6 10.5% 12 0.0% 0 Bicycle 0.2% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 Disability vehicle (scooter, 0.3% 2 0.0% 0 0.0% 0 1.3% 2 0.0% 0 wheelchair etc.) Use internet / get it delivered 4.6% 21 2.7% 3 5.4% 4 5.4% 6 4.9% 7 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know / varies) 3.3% 15 5.4% 6 0.9% 1 1.3% 2 4.7% 7 Weighted base: 455 107 82 117 149 Sample: 455 128 125 152 50
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Total Zone 1 Zone 2 Zone 3 Zone 4
Q16 In addition to your main food shopping, which store or shop did you LAST visit for small scale / top-up shopping (for things like bread, milk or newspapers)?
Aldi, Beanacre Road, 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 Melksham Budgens, Malmesbury 0.3% 1 1.3% 1 0.0% 0 0.0% 0 0.0% 0 Garage, Crudwell Road, Malmesbury Co-op, Gloucester Road, 6.0% 27 12.1% 13 17.2% 14 0.0% 0 0.0% 0 Malmesbury (on the outskirts of town, opposite the fire station / near the football club) Co-op, High Street, 5.4% 24 10.4% 11 13.6% 11 1.8% 2 0.0% 0 Malmesbury (in the centre of town) Co-op, Long Street, Tetbury 4.9% 22 0.0% 0 0.0% 0 19.1% 22 0.0% 0 Iceland, Market Street, 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 Chippenham Lidl, Love Lane, Cirencester 0.3% 1 0.6% 1 0.0% 0 0.4% 0 0.0% 0 Londis, Fourways Stores, 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 Great Somerford Londis, Hullavington 1.9% 9 0.0% 0 0.0% 0 0.0% 0 5.9% 9 Garage, Hullavington Marks & Spencer Foodhall, 0.5% 2 0.0% 0 0.0% 0 0.0% 0 1.6% 2 Bath Road, Chippenham Morrisons, Cepen Park 1.7% 8 0.6% 1 1.1% 1 0.0% 0 4.3% 6 North, Chippenham Morrisons, George Street, 0.4% 2 0.0% 0 0.9% 1 1.1% 1 0.0% 0 Nailsworth Premier, Hampton Street, 0.2% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Tetbury Sainsbury's Superstore, 1.2% 6 0.7% 1 0.0% 0 0.0% 0 3.3% 5 Borough Fields Shopping Centre, Wootton Bassett Sherston Stores, High Street, 2.4% 11 0.0% 0 13.6% 11 0.0% 0 0.0% 0 Sherston Tesco Extra, Kings Meadow, 0.3% 2 1.5% 2 0.0% 0 0.0% 0 0.0% 0 Cricklade Road, Cirencester Tesco Superstore, Priory 10.4% 47 1.6% 2 1.1% 1 38.4% 45 0.0% 0 Road Industrial Estate, London Road, Tetbury Tesco Express, Old Market, 0.7% 3 0.0% 0 0.0% 0 2.6% 3 0.0% 0 Nailsworth Waitrose, Sheep Street, 0.7% 3 0.4% 0 0.0% 0 2.4% 3 0.0% 0 Cirencester Waitrose, Malmesbury 15.9% 72 22.8% 24 13.5% 11 0.0% 0 24.7% 37 By-Pass, Malmesbury Waitrose, London Road, 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 Stroud Internet / delivery 0.3% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 Co-op, Alkerton Road, 0.2% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Eastington Hobbs House Bakery, 0.8% 4 0.0% 0 1.8% 1 2.0% 2 0.0% 0 Church Street, Tetbury Stroud Farmers Market, 0.2% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Stroud Tesco Express, Hathaway 1.1% 5 0.0% 0 0.0% 0 0.0% 0 3.3% 5 Retail Park, Chippenham Tesco Express, High Street, 0.2% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 Cricklade Tesco Metro, Emery Gate, 0.5% 2 0.0% 0 0.0% 0 0.0% 0 1.4% 2 Chippenham Tesco Metro, Farrell Close, 0.3% 1 0.4% 0 0.0% 0 0.6% 1 0.0% 0 Cirencester The Old Bakehouse, High 0.2% 1 0.0% 0 0.5% 0 0.4% 0 0.0% 0 Street, Malmesbury The Wild Food Company, 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 High Street, Malmesbury Thomas of Malmesbury 0.3% 1 0.0% 0 1.8% 1 0.0% 0 0.0% 0 Butchers, The Triangle, Malmesbury Local shops, Ashton Keynes 0.1% 0 0.4% 0 0.0% 0 0.0% 0 0.0% 0
Column %ges. 041117 NEMS market research By Zone Weighted Malmesbury Household Survey Page 14 Weighted: for DPP Planning November 2017
Total Zone 1 Zone 2 Zone 3 Zone 4
Village Centre Local shops, Christian 0.3% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Malford Local shops, Great 0.3% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Somerford Village Centre Local shops, Malmesbury 0.8% 3 1.7% 2 2.0% 2 0.0% 0 0.0% 0 Town Centre Local shops, Tetbury Town 1.1% 5 0.0% 0 0.0% 0 4.3% 5 0.0% 0 Centre (Don’t know / can't 0.7% 3 0.0% 0 0.7% 1 2.1% 2 0.0% 0 remember) (Don't do this type of 39.0% 177 44.2% 47 30.3% 25 21.7% 25 53.7% 80 shopping) Weighted base: 455 107 82 117 149 Sample: 455 128 125 152 50
Column %ges. 041117 NEMS market research By Zone Weighted Malmesbury Household Survey Page 15 Weighted: for DPP Planning November 2017
Total Zone 1 Zone 2 Zone 3 Zone 4
Q17 Where did you undertake your small scale / top-up food shopping trip the time before you visited (STORE MENTIONED AT Q16)? Not those who said '(Don’t know / can't remember)' or '(Don't do this type of shopping)' at Q16
Aldi, Cricklade Road, 0.4% 1 1.1% 1 0.0% 0 0.6% 0 0.0% 0 Cirencester Aldi, Beanacre Road, 0.2% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 Melksham Budgens, Malmesbury 0.3% 1 1.3% 1 0.0% 0 0.0% 0 0.0% 0 Garage, Crudwell Road, Malmesbury Co-op, Gloucester Road, 13.8% 38 30.4% 18 24.8% 14 0.0% 0 8.1% 6 Malmesbury (on the outskirts of town, opposite the fire station / near the football club) Co-op, High Street, 8.9% 24 14.9% 9 22.4% 13 3.2% 3 0.0% 0 Malmesbury (in the centre of town) Co-op, The Old Market, 0.2% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 Nailsworth, Stroud Co-op, Long Street, Tetbury 9.7% 27 0.0% 0 0.0% 0 29.9% 27 0.0% 0 Iceland, High Street, Royal 0.3% 1 1.3% 1 0.0% 0 0.0% 0 0.0% 0 Wootton Bassett Lidl, Love Lane, Cirencester 0.8% 2 1.1% 1 0.0% 0 1.7% 2 0.0% 0 Londis, Fourways Stores, 0.2% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 Great Somerford Londis, Hullavington 2.7% 7 0.0% 0 0.0% 0 0.0% 0 10.5% 7 Garage, Hullavington Marks & Spencer Simply 0.6% 2 0.0% 0 1.9% 1 0.8% 1 0.0% 0 Food, Dyer Street, Cirencester Morrisons, Cepen Park 3.4% 9 1.1% 1 2.3% 1 0.0% 0 10.5% 7 North, Chippenham Morrisons, George Street, 1.1% 3 0.0% 0 1.3% 1 2.7% 2 0.0% 0 Nailsworth Premier, Hampton Street, 1.4% 4 0.0% 0 0.0% 0 4.2% 4 0.0% 0 Tetbury Sainsbury's Superstore, Bath 0.3% 1 1.3% 1 0.0% 0 0.0% 0 0.0% 0 Road, Chippenham Sainsbury's Superstore, 1.8% 5 0.0% 0 0.0% 0 0.0% 0 7.1% 5 Borough Fields Shopping Centre, Wootton Bassett Sherston Stores, High Street, 3.4% 9 0.0% 0 16.4% 9 0.0% 0 0.0% 0 Sherston Tesco Extra, Kings Meadow, 0.6% 2 1.8% 1 0.8% 0 0.0% 0 0.0% 0 Cricklade Road, Cirencester Tesco Superstore, Priory 14.1% 39 3.1% 2 1.1% 1 40.8% 36 0.0% 0 Road Industrial Estate, London Road, Tetbury Waitrose, Sheep Street, 1.3% 4 0.8% 0 0.0% 0 3.5% 3 0.0% 0 Cirencester Waitrose, Malmesbury 22.9% 63 30.0% 18 17.1% 10 0.6% 0 50.2% 35 By-Pass, Malmesbury Internet / delivery 0.5% 1 0.0% 0 0.0% 0 1.5% 1 0.0% 0 Aldi, Bristol Road, 0.3% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 Quedgeley Co-op, Cricklade Road, 0.2% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 Swindon Hobbs House Bakery, 0.5% 1 0.0% 0 2.5% 1 0.0% 0 0.0% 0 Church Street, Tetbury Hobbs House Bakery, High 0.2% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 Street, Malmesbury Marks & Spencer Simply 0.2% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 Food, Mannington Retail Park, Swindon Stroud Farmers Market, 0.3% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Stroud Tesco Express, Hathaway 1.8% 5 0.0% 0 0.0% 0 0.0% 0 7.0% 5 Retail Park, Chippenham Tesco Express, High Street, 0.8% 2 3.8% 2 0.0% 0 0.0% 0 0.0% 0 Cricklade Tesco Metro, Emery Gate, 0.5% 1 0.0% 0 0.0% 0 0.0% 0 2.1% 1 Chippenham
Column %ges. 041117 NEMS market research By Zone Weighted Malmesbury Household Survey Page 16 Weighted: for DPP Planning November 2017
Total Zone 1 Zone 2 Zone 3 Zone 4
Tesco Metro, Farrell Close, 0.2% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 Cirencester The Old Bakehouse, High 0.2% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 Street, Malmesbury Thomas of Malmesbury 0.5% 1 0.0% 0 2.5% 1 0.0% 0 0.0% 0 Butchers, The Triangle, Malmesbury Williams Food Hall, 0.3% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Fountain Street, Nailsworth Local shops, Ashton Keynes 0.2% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 Village Centre Local shops, Chippenham 0.5% 1 0.0% 0 0.0% 0 0.0% 0 2.1% 1 Town Centre Local shops, Christian 0.5% 1 0.0% 0 0.0% 0 0.0% 0 2.1% 1 Malford Local shops, Malmesbury 1.1% 3 2.3% 1 2.8% 2 0.0% 0 0.0% 0 Town Centre Local shops, Tetbury Town 1.1% 3 0.0% 0 0.0% 0 3.4% 3 0.0% 0 Centre (Don’t know / can't 2.1% 6 3.3% 2 0.0% 0 4.1% 4 0.0% 0 remember) Weighted base: 274 60 56 89 69 Sample: 283 67 83 111 22
Meanscore: [£]
Q18 Approximately how much money does your household normally spend on 'top-up' food and grocery shopping in an average week? Not those who said '(Don't do this type of shopping)' at Q16
£1 - £5 17.2% 48 3.9% 2 16.9% 10 18.5% 17 27.2% 19 £6 - £10 22.4% 62 25.8% 15 21.5% 12 25.8% 24 15.7% 11 £11 - £15 8.9% 25 10.9% 7 9.0% 5 6.8% 6 10.0% 7 £16 - £20 15.7% 44 12.8% 8 21.9% 13 16.8% 15 11.6% 8 £21 - £25 4.5% 12 15.4% 9 1.8% 1 0.8% 1 2.1% 1 £26 - £30 2.9% 8 5.0% 3 3.8% 2 0.5% 0 3.5% 2 £31 - £35 0.3% 1 0.8% 0 0.0% 0 0.5% 0 0.0% 0 £36 - £40 3.9% 11 2.0% 1 7.3% 4 0.5% 0 7.0% 5 £41 - £45 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £46 - £50 2.9% 8 2.5% 2 2.3% 1 5.7% 5 0.0% 0 £51 - £55 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £56 - £60 1.4% 4 2.5% 2 0.0% 0 0.0% 0 3.5% 2 £61 - £65 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £66 - £70 1.8% 5 0.0% 0 0.0% 0 0.0% 0 7.0% 5 £71 - £75 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £76 - £80 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £81 - £85 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £86 - £90 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £91 - £95 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £96 - £100 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £101 - £120 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £121 - £140 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £141 - £160 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £161 - £180 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £181 - £200 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £201 - £250 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £250+ 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 14.4% 40 11.7% 7 10.1% 6 20.5% 19 12.2% 8 (Refused) 3.7% 10 6.6% 4 5.3% 3 3.5% 3 0.0% 0 Mean: 17.73 19.73 16.90 14.75 20.17 Weighted base: 278 60 57 91 69 Sample: 289 67 84 116 22
Column %ges. 041117 NEMS market research By Zone Weighted Malmesbury Household Survey Page 17 Weighted: for DPP Planning November 2017
Total Zone 1 Zone 2 Zone 3 Zone 4
Meanscore: [Number of visits per week]
Q19 How often does your household normally do its top-up food shopping? Not those who said '(Don't do this type of shopping)' at Q16
Everyday 4.4% 12 2.0% 1 3.6% 2 9.7% 9 0.0% 0 4-6 times a week 4.2% 12 6.7% 4 3.1% 2 6.4% 6 0.0% 0 2-3 times a week 38.3% 106 40.5% 24 46.4% 26 42.1% 38 24.6% 17 Once a week 40.8% 113 39.2% 23 35.1% 20 30.0% 27 61.1% 42 Once a fortnight 7.4% 21 6.9% 4 8.8% 5 5.5% 5 9.2% 6 Once a month 0.8% 2 0.0% 0 0.8% 0 1.8% 2 0.0% 0 Less than once a month 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 4.3% 12 4.7% 3 2.3% 1 4.6% 4 5.1% 4 Mean: 2.00 2.01 2.01 2.49 1.34 Weighted base: 278 60 57 91 69 Sample: 289 67 84 116 22
Q20 When you do top-up food shopping at (STORE MENTIONED AT Q16) is your trip normally linked with any other activity / activities? [MR] Not those who said 'Internet / delivery' or '(Don’t know / can't remember)' or '(Don't do this type of shopping)' at Q16
Yes - getting petrol 1.5% 4 4.4% 3 1.9% 1 0.6% 0 0.0% 0 Yes - going shopping for 5.5% 15 4.7% 3 5.9% 3 7.6% 7 3.0% 2 non-food items Yes - going shopping for 1.0% 3 1.1% 1 2.3% 1 0.9% 1 0.0% 0 other food items Yes - going to bank, post 2.8% 8 4.2% 3 1.5% 1 4.7% 4 0.0% 0 office, building society or cash point Yes - going to hairdressers, 1.8% 5 2.5% 2 1.5% 1 2.8% 2 0.0% 0 dry cleaners, or other service Yes - going window 0.2% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 shopping / browsing Yes - using sports / leisure, 4.0% 11 0.8% 0 2.3% 1 5.6% 5 6.0% 4 entertainment or arts and cultural facilities (including library, cafe etc.) Yes - other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Yes - doing the school run 1.7% 5 0.0% 0 1.3% 1 1.9% 2 3.5% 2 Yes - visiting friends / family 0.3% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 Yes - visiting work 3.7% 10 6.1% 4 0.8% 0 6.8% 6 0.0% 0 (No / nothing else) 80.4% 220 80.0% 48 84.8% 48 72.2% 63 87.5% 60 Weighted base: 273 60 56 88 69 Sample: 281 67 83 109 22
Q21 Where do you do this linked trip when getting petrol? Those who said 'Yes - getting petrol' at Q20
Morrisons, Cepen Park 25.2% 1 0.0% 0100.0% 1 0.0% 0 0.0% 0 North, Chippenham Tesco Superstore, Priory 22.9% 1 17.6% 0 0.0% 0100.1% 0 0.0% 0 Road Industrial Estate, London Road, Tetbury Malmesbury Town Centre 15.5% 1 24.6% 1 0.0% 0 0.0% 0 0.0% 0 (Don’t know / can't 36.4% 2 57.8% 2 0.0% 0 0.0% 0 0.0% 0 remember) Weighted base: 4 3 1 0 0 Sample: 6 3 2 1 0
Q22 Where do you do this linked trip when going shopping for non-food items? Those who said 'Yes - going shopping for non-food items' at Q20
Cirencester Town Centre 3.3% 0 0.0% 0 0.0% 0 7.4% 0 0.0% 0 Malmesbury Town Centre 51.0% 8 100.0% 3 81.8% 3 0.0% 0 100.0% 2 Swindon Town Centre 4.1% 1 0.0% 0 18.2% 1 0.0% 0 0.0% 0 Tetbury Town Centre 41.6% 6 0.0% 0 0.0% 0 92.6% 6 0.0% 0 Weighted base: 15 3 3 7 2 Sample: 18 4 6 7 1
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Total Zone 1 Zone 2 Zone 3 Zone 4
Q23 Where do you do this linked trip when going shopping for other food items? Those who said 'Yes - going shopping for other food items' at Q20
Malmesbury Town Centre 48.9% 1 100.1% 1 54.0% 1 0.0% 0 0.0% 0 Swindon Town Centre 22.0% 1 0.0% 0 46.1% 1 0.0% 0 0.0% 0 Tetbury Town Centre 29.2% 1 0.0% 0 0.0% 0 100.1% 1 0.0% 0 Weighted base: 3 1 1 1 0 Sample: 4 1 2 1 0
Q24 Where do you do this linked trip when going to bank, post office, building society or cash point? Those who said 'Yes - going to bank, post office, building society or cash point' at Q20
Tesco Superstore, Priory 9.2% 1 0.0% 0 0.0% 0 16.7% 1 0.0% 0 Road Industrial Estate, London Road, Tetbury Chippenham Town Centre 10.0% 1 30.2% 1 0.0% 0 0.0% 0 0.0% 0 Cirencester Town Centre 6.6% 0 0.0% 0 0.0% 0 11.9% 0 0.0% 0 Malmesbury Town Centre 23.2% 2 69.9% 2 0.0% 0 0.0% 0 0.0% 0 Tetbury Town Centre 32.8% 2 0.0% 0 0.0% 0 59.5% 2 0.0% 0 Co-op, Long Street, Tetbury 6.6% 0 0.0% 0 0.0% 0 11.9% 0 0.0% 0 Londis, Fourways Stores, 5.8% 0 0.0% 0 50.1% 0 0.0% 0 0.0% 0 Great Somerford Sherston Village Centre 5.8% 0 0.0% 0 50.1% 0 0.0% 0 0.0% 0 Weighted base: 8 3 1 4 0 Sample: 14 4 2 8 0
Q25 Where do you do this linked trip when going to hairdressers, dry cleaners, or other service? Those who said 'Yes - going to hairdressers, dry cleaners, or other service' at Q20
Malmesbury Town Centre 24.5% 1 50.0% 1 50.1% 0 0.0% 0 0.0% 0 Tetbury Town Centre 51.1% 2 0.0% 0 0.0% 0 100.0% 2 0.0% 0 Cricklade Town Centre 15.5% 1 50.0% 1 0.0% 0 0.0% 0 0.0% 0 Sherston Village Centre 9.0% 0 0.0% 0 50.1% 0 0.0% 0 0.0% 0 Weighted base: 5 2 1 2 0 Sample: 8 2 2 4 0
Q26 Where do you do this linked trip when going window shopping / browsing? Those who said 'Yes - going window shopping / browsing' at Q20
Malmesbury Town Centre 100.1% 0 100.1% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 0 0 0 0 0 Sample: 1 1 0 0 0
Q27 Where do you do this linked trip when using sports / leisure, entertainment or arts and cultural facilities (including library, cafe etc.)? Those who said 'Yes - using sports / leisure, entertainment or arts and cultural facilities' at Q20
Waitrose, Sheep Street, 4.6% 0 0.0% 0 0.0% 0 10.1% 0 0.0% 0 Cirencester Cirencester Town Centre 4.3% 0 100.1% 0 0.0% 0 0.0% 0 0.0% 0 Malmesbury Town Centre 31.2% 3 0.0% 0 100.0% 1 0.0% 0 50.0% 2 Tetbury Town Centre 40.9% 4 0.0% 0 0.0% 0 90.0% 4 0.0% 0 The Activity Zone, 19.1% 2 0.0% 0 0.0% 0 0.0% 0 50.0% 2 Bremilham Road, Malmesbury Weighted base: 11 0 1 5 4 Sample: 13 1 3 7 2
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Total Zone 1 Zone 2 Zone 3 Zone 4
Q28 Where do you do this linked trip when doing any other activity? Those who said 'Yes - other' at Q20
Aldi, Beanacre Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Melksham Aldi, Cricklade Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cirencester Aldi, Drove Road, Swindon 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Aldi, Latham Road, Swindon 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Aldi, Shaw Road, Swindon 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Bath Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Chippenham B&Q, Dudbridge Hill, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stroud B&Q, Great Western Way, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swindon B&Q, Station Road, Yate 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Homebase, Cainscross Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stroud IKEA, Eastgate, Bristol 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lidl, Love Lane, Cirencester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Morrisons, Cepen Park 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 North, Chippenham Morrisons, George Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nailsworth Sainsbury's Superstore, Bath 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Chippenham Sainsbury's Superstore, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Borough Fields Shopping Centre, Wootton Bassett Sainsbury's Superstore, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Castle Street, Dursley Sainsbury's Superstore, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Dudbridge, Stroud Tesco Extra, East Walk, Yate 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tesco Extra, Kings Meadow, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cricklade Road, Cirencester Tesco Extra, Ocotal Way, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swindon Tesco Superstore, High 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Cam (near Dursley) Tesco Superstore, Priory 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road Industrial Estate, London Road, Tetbury Tesco Superstore, Stratford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Stroud Waitrose, Borough Parade, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Chippenham Waitrose, London Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stroud Waitrose, Malmesbury 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 By-Pass, Malmesbury Waitrose, Mill Lane, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swindon Waitrose, Sheep Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cirencester Bath City Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bristol City Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cam Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cheltenham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Chippenham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cirencester Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Dursley Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Gloucester City Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Malmesbury Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nailsworth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Royal Wooton Bassett Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre South Cerney Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stroud Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swindon Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tetbury Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wotton-under-Edge Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
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Total Zone 1 Zone 2 Zone 3 Zone 4
Centre Yate Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bridgemead Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ashworth Road, Swindon (Carpetright, Dreams, Pets At Home, Harveys, American Golf) Brookside Retail Park, Bath 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Chippenham (Next, TK Maxx, Costa) Chippenham Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bumpers Way, Chippenham (B&M, Wickes, Pets At Home) Cirencester Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bridge Road, Cirencester (Sports Direct, Home Bargains, Pets at Home) Cribbs Causeway (includes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 The Mall Shopping Centre AND Retail Parks) Greenbridge Retail & 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leisure Park, Drakes Way, Swindon (Currys PC World, Homebase, Boots, Carpetright, Argos, Mothercare, Brantano, Next, HomeSense, S Hathaway Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Foundry Lane, Chippenham (Homebase, Laura Ashley, Dreams, Jollyes, Halfords, Bathstore, Sally Hair & Beauty) Mannington Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Telford Way, Swindon (John Lewis, Mamas & Papas, Next, M&S Simply Food, Cotswold Outdoor, Oak Furnitureland) Metric Trade Park, Love 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lane, Cirencester (Halfords, Wickes, Toolstation, City Plumbing Supplies) Orbital Shopping Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Thamesdown Drive, Swindon (Asda, Argos, M&S, Next, Boots, Outfit, DW Sports, New Look, Homebase) St Margarets Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Oxford Road, Swindon (Pets at Home, Hobbycraft, Poundstretcher, Dunelm) Swindon Designer Outlet, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kemble Drive, Swindon (Clarks, Boss, Ben Sherman, Gap, Ted Baker, Polo, Nike, Ralph Lauren, The Body Shop) Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Internet 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mail order / catalogue 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 TV shopping 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Abroad 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Asda, Bruton Way, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Gloucester B&Q, Golden Valley Retail 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Park, Cheltenham Buildbase, Park Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Malmesbury
Column %ges. 041117 NEMS market research By Zone Weighted Malmesbury Household Survey Page 21 Weighted: for DPP Planning November 2017
Total Zone 1 Zone 2 Zone 3 Zone 4
Co-op, Gloucester Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Malmesbury Co-op, Long Street, Tetbury 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Costco, Saint Brendan's 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Way, Avonmouth Currys PC World, Bath 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Chippenham DFS, Wootton Bassett Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swindon Halfords, Fleming Way, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swindon Hennerton Golf Club, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Crazies Hill Road, Wargrave Homebase, Pines Way, Bath 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Laura Ashley, Blooms 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Garden Centre, Stonehouse Leekes Department Store, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Beanacre Road, Melksham Lidl, Bath Road, Melksham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Londis, Fourways Stores, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Great Somerford Malmesbury Garden Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Crudwell Road, Malmesbury Mole Valley Farmers, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Berkley Street, Frome Nailsworth Garden Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Avening Road, Nailsworth Screwfix, Bumpers Farm 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Industrial Estate, Chippenham Screwfix, Mercian Close, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cirencester Screwfix, Stroud Enterprise 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Stroud Stroud Carpets, Gouldings 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Estate, Nailsworth Tesco Extra, County Way, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Trowbridge The Activity Zone, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bremilham Road, Malmesbury Tony Valentine Golf Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Priory Business Park, Corsham Toys R Us, Oxford Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swindon Whitehall Garden Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Corsham Road, Lacock Avening Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Birmingham City Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brighton Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burford Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Camberley Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Central London 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Chichester City Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Chipping Sodbury Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Corsham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cricklade Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Farnborough Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hereford Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hungerford Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Maidenhead Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Manchester City Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Melksham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport Town Centre, Isle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 of Wight Sherston Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Solihull Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stonehouse Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stow-on-the-Wold Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Column %ges. 041117 NEMS market research By Zone Weighted Malmesbury Household Survey Page 22 Weighted: for DPP Planning November 2017
Total Zone 1 Zone 2 Zone 3 Zone 4
Centre Telford Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Trowbridge Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Truro City Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wantage Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Windsor Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Woking Town Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Surrey Worthing Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Banbury Gateway Shopping 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Park, Acorn Way, Banbury Bristol Airport, Bristol 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bumpers Farm Industrial 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Estate, Chippenham Cirencester Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cirencester Clarks Outlet Village, Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Somerset Cotswold Outdoor Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cotswold Water Park, Cirencester Eastern Avenue Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Eastern Avenue, Gloucester Gallagher Shopping Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tewkesbury Road, Cheltenham Gateway Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tewkesbury Road, Cheltenham Gemini Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Warrrington Gloucester Quays Outlet 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Gloucester Gloucester Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Eastern Avenue, Gloucester Golden Valley Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cheltenham Great Western Trade Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Great Western Way, Swindon Hankridge Farm Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hankridge Way, Taunton Heathrow Airport, London 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hempstead Valley Shopping 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Hempstead Hereford Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newtown Road, Hereford Holmer Road Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hereford Kingsditch Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kingsditch Lane, Cheltenham Newquay Road Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newquay Road, Truro St. Margarets Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Oxford Road, Swindon St. Oswalds Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Gloucester Teesside Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stockton-on-Tees The Olympus Shopping 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Quedgeley West Swindon Shopping 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Tewkesbury Way, Swindon (Don’t know / can't 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 remember) (Don't do this type of 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 shopping) (Same place as before) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 0 0 0 0 0
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Total Zone 1 Zone 2 Zone 3 Zone 4
Sample: 0 0 0 0 0
Q28A Where do you do this linked trip when doing the school run? Those who said 'Yes - doing the school run' at Q20
Chippenham Town Centre 50.9% 2 0.0% 0 0.0% 0 0.0% 0 100.0% 2 Sherston Village Centre 15.0% 1 0.0% 0 100.1% 1 0.0% 0 0.0% 0 (Don’t know / can't 34.1% 2 0.0% 0 0.0% 0100.0% 2 0.0% 0 remember) Weighted base: 5 0 1 2 2 Sample: 3 0 1 1 1
Q28B Where do you do this linked trip when visiting friends / family? Those who said 'Yes - visiting friends / family' at Q20
Tetbury Town Centre 100.0% 1 0.0% 0 0.0% 0 100.0% 1 0.0% 0 Weighted base: 1 0 0 1 0 Sample: 1 0 0 1 0
Q28C Where do you do this linked trip when visiting work? Those who said 'Yes - visiting work' at Q20
Tesco Superstore, Priory 23.0% 2 0.0% 0 0.0% 0 39.0% 2 0.0% 0 Road Industrial Estate, London Road, Tetbury Chippenham Town Centre 15.1% 2 41.2% 2 0.0% 0 0.0% 0 0.0% 0 Cirencester Town Centre 11.2% 1 0.0% 0 100.1% 0 11.7% 1 0.0% 0 Malmesbury Town Centre 16.2% 2 0.0% 0 0.0% 0 27.4% 2 0.0% 0 Tetbury Town Centre 13.0% 1 0.0% 0 0.0% 0 22.0% 1 0.0% 0 Co-op, Gloucester Road, 6.4% 1 17.5% 1 0.0% 0 0.0% 0 0.0% 0 Malmesbury (Don’t know / can't 15.1% 2 41.2% 2 0.0% 0 0.0% 0 0.0% 0 remember) Weighted base: 10 4 0 6 0 Sample: 11 3 1 7 0
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Total Zone 1 Zone 2 Zone 3 Zone 4
Q29 Where did you last buy clothing or footwear goods?
Morrisons, Cepen Park 0.5% 2 0.0% 0 0.0% 0 0.0% 0 1.4% 2 North, Chippenham Sainsbury's Superstore, Bath 1.6% 7 0.0% 0 0.5% 0 0.0% 0 4.7% 7 Road, Chippenham Bath City Centre 7.0% 32 5.5% 6 5.2% 4 3.2% 4 11.9% 18 Bristol City Centre 3.4% 16 3.7% 4 1.8% 1 6.7% 8 1.6% 2 Cheltenham Town Centre 1.9% 8 0.9% 1 0.0% 0 5.2% 6 1.0% 1 Chippenham Town Centre 5.2% 24 7.6% 8 6.8% 6 0.4% 0 6.2% 9 Cirencester Town Centre 6.4% 29 12.6% 14 2.5% 2 10.5% 12 1.0% 1 Gloucester City Centre 1.1% 5 0.0% 0 0.0% 0 4.3% 5 0.0% 0 Malmesbury Town Centre 2.9% 13 5.4% 6 6.5% 5 0.0% 0 1.4% 2 Royal Wooton Bassett Town 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 Centre Stroud Town Centre 0.2% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Swindon Town Centre 7.4% 34 11.0% 12 5.5% 5 4.7% 6 7.9% 12 Tetbury Town Centre 2.7% 12 0.0% 0 2.4% 2 8.7% 10 0.0% 0 Yate Town Centre 1.1% 5 0.0% 0 0.5% 0 3.7% 4 0.0% 0 Brookside Retail Park, Bath 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 Road, Chippenham (Next, TK Maxx, Costa) Chippenham Retail Park, 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 Bumpers Way, Chippenham (B&M, Wickes, Pets At Home) Cirencester Retail Park, 1.2% 5 0.0% 0 0.0% 0 4.6% 5 0.0% 0 Bridge Road, Cirencester (Sports Direct, Home Bargains, Pets at Home) Cribbs Causeway (includes 6.0% 27 3.5% 4 7.7% 6 8.4% 10 4.9% 7 The Mall Shopping Centre AND Retail Parks) Greenbridge Retail & 0.4% 2 1.4% 2 0.5% 0 0.0% 0 0.0% 0 Leisure Park, Drakes Way, Swindon (Currys PC World, Homebase, Boots, Carpetright, Argos, Mothercare, Brantano, Next, HomeSense, S Orbital Shopping Park, 2.9% 13 5.1% 5 4.0% 3 2.7% 3 1.0% 1 Thamesdown Drive, Swindon (Asda, Argos, M&S, Next, Boots, Outfit, DW Sports, New Look, Homebase) Swindon Designer Outlet, 4.4% 20 7.4% 8 9.5% 8 1.4% 2 1.6% 2 Kemble Drive, Swindon (Clarks, Boss, Ben Sherman, Gap, Ted Baker, Polo, Nike, Ralph Lauren, The Body Shop) Internet 29.3% 133 27.2% 29 28.6% 23 16.1% 19 41.6% 62 Mail order / catalogue 1.5% 7 1.0% 1 2.9% 2 3.0% 3 0.0% 0 Abroad 0.5% 2 0.0% 0 0.9% 1 1.3% 2 0.0% 0 Tesco Extra, County Way, 0.7% 3 0.0% 0 0.0% 0 2.6% 3 0.0% 0 Trowbridge Birmingham City Centre 0.3% 1 0.0% 0 1.8% 1 0.0% 0 0.0% 0 Burford Town Centre 0.3% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Central London 0.9% 4 0.9% 1 1.4% 1 0.0% 0 1.4% 2 Chichester City Centre 0.2% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 Hereford Town Centre 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 Maidenhead Town Centre 0.2% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Trowbridge Town Centre 1.1% 5 0.0% 0 0.0% 0 0.0% 0 3.3% 5 Windsor Town Centre 0.2% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Worthing Town Centre 0.1% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 Bristol Airport, Bristol 0.3% 1 0.0% 0 1.8% 1 0.0% 0 0.0% 0 Cirencester Retail Park, 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 Cirencester Hempstead Valley Shopping 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 Centre, Hempstead The Olympus Shopping 0.2% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Centre, Quedgeley (Don’t know / can't 2.9% 13 1.3% 1 2.5% 2 7.1% 8 1.0% 1
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Total Zone 1 Zone 2 Zone 3 Zone 4
remember) (Don't do this type of 4.8% 22 4.2% 4 4.1% 3 1.4% 2 8.2% 12 shopping) Weighted base: 455 107 82 117 149 Sample: 455 128 125 152 50
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Total Zone 1 Zone 2 Zone 3 Zone 4
Q30 And the time before that, where did you buy clothing or footwear goods? Not those who said '(Don’t know / can't remember)' or '(Don't do this type of shopping)' at Q29
Morrisons, George Street, 0.2% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Nailsworth Sainsbury's Superstore, Bath 1.2% 5 0.0% 0 0.0% 0 0.0% 0 3.6% 5 Road, Chippenham Sainsbury's Superstore, 0.4% 2 0.0% 0 0.0% 0 1.4% 2 0.0% 0 Dudbridge, Stroud Tesco Extra, Ocotal Way, 0.2% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 Swindon Bath City Centre 7.3% 31 8.7% 9 8.0% 6 5.4% 6 7.5% 10 Bristol City Centre 5.1% 22 5.7% 6 4.5% 3 2.5% 3 7.2% 10 Cheltenham Town Centre 1.8% 8 4.4% 4 0.0% 0 3.1% 3 0.0% 0 Chippenham Town Centre 4.3% 18 3.6% 4 5.2% 4 0.0% 0 7.6% 10 Cirencester Town Centre 7.5% 32 15.5% 16 1.9% 1 12.2% 13 1.1% 1 Gloucester City Centre 1.8% 8 0.0% 0 0.6% 0 6.7% 7 0.0% 0 Malmesbury Town Centre 3.5% 15 3.5% 4 4.7% 4 2.0% 2 4.1% 6 Stroud Town Centre 0.5% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 Swindon Town Centre 8.1% 34 9.7% 10 7.2% 6 4.4% 5 10.5% 14 Tetbury Town Centre 1.7% 7 0.5% 0 0.9% 1 5.6% 6 0.0% 0 Yate Town Centre 1.1% 5 0.0% 0 0.6% 0 4.1% 4 0.0% 0 Brookside Retail Park, Bath 0.2% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 Road, Chippenham (Next, TK Maxx, Costa) Chippenham Retail Park, 0.1% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 Bumpers Way, Chippenham (B&M, Wickes, Pets At Home) Cirencester Retail Park, 0.4% 2 0.0% 0 0.8% 1 1.1% 1 0.0% 0 Bridge Road, Cirencester (Sports Direct, Home Bargains, Pets at Home) Cribbs Causeway (includes 12.8% 54 4.4% 4 12.6% 10 11.3% 12 20.4% 28 The Mall Shopping Centre AND Retail Parks) Greenbridge Retail & 0.1% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 Leisure Park, Drakes Way, Swindon (Currys PC World, Homebase, Boots, Carpetright, Argos, Mothercare, Brantano, Next, HomeSense, S Metric Trade Park, Love 0.2% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 Lane, Cirencester (Halfords, Wickes, Toolstation, City Plumbing Supplies) Orbital Shopping Park, 2.8% 12 7.1% 7 2.7% 2 1.1% 1 1.1% 1 Thamesdown Drive, Swindon (Asda, Argos, M&S, Next, Boots, Outfit, DW Sports, New Look, Homebase) Swindon Designer Outlet, 4.7% 20 4.1% 4 5.4% 4 2.4% 3 6.7% 9 Kemble Drive, Swindon (Clarks, Boss, Ben Sherman, Gap, Ted Baker, Polo, Nike, Ralph Lauren, The Body Shop) Internet 22.5% 95 24.8% 25 31.9% 24 19.3% 21 18.0% 24 Mail order / catalogue 1.8% 8 0.9% 1 2.5% 2 4.5% 5 0.0% 0 Abroad 0.3% 1 0.5% 0 0.0% 0 0.8% 1 0.0% 0 Birmingham City Centre 0.4% 2 0.0% 0 0.0% 0 1.5% 2 0.0% 0 Brighton Town Centre 0.1% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Burford Town Centre 0.2% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Camberley Town Centre 0.1% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 Central London 1.3% 5 1.5% 2 1.5% 1 0.5% 0 1.5% 2 Maidenhead Town Centre 0.2% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Solihull Town Centre 0.1% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 Telford Town Centre 0.2% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Trowbridge Town Centre 1.2% 5 0.0% 0 0.0% 0 0.0% 0 3.6% 5 Banbury Gateway Shopping 0.1% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Park, Acorn Way,
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Total Zone 1 Zone 2 Zone 3 Zone 4
Banbury Gemini Retail Park, 0.2% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 Warrrington (Don’t know / can't 5.3% 22 2.9% 3 6.9% 5 4.0% 4 7.2% 10 remember) Weighted base: 420 101 77 107 135 Sample: 416 119 114 138 45
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Total Zone 1 Zone 2 Zone 3 Zone 4
Q31 Where did you last buy furniture, carpets or soft household furnishings?
IKEA, Eastgate, Bristol 3.9% 18 1.5% 2 8.6% 7 3.6% 4 3.3% 5 Bath City Centre 1.1% 5 0.7% 1 0.5% 0 1.4% 2 1.4% 2 Bristol City Centre 1.9% 9 6.3% 7 0.0% 0 1.6% 2 0.0% 0 Cheltenham Town Centre 1.0% 5 1.7% 2 1.9% 2 1.1% 1 0.0% 0 Chippenham Town Centre 7.5% 34 3.7% 4 8.7% 7 0.0% 0 15.4% 23 Cirencester Town Centre 2.5% 11 2.9% 3 0.5% 0 6.6% 8 0.0% 0 Dursley Town Centre 0.2% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 Gloucester City Centre 0.5% 2 0.0% 0 0.0% 0 1.8% 2 0.0% 0 Malmesbury Town Centre 3.1% 14 8.3% 9 6.2% 5 0.0% 0 0.0% 0 Nailsworth Town Centre 0.2% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Royal Wooton Bassett Town 0.3% 1 0.7% 1 0.5% 0 0.0% 0 0.0% 0 Centre Stroud Town Centre 0.8% 3 0.0% 0 1.4% 1 2.0% 2 0.0% 0 Swindon Town Centre 4.6% 21 5.8% 6 4.6% 4 1.5% 2 6.1% 9 Tetbury Town Centre 2.3% 11 0.7% 1 0.0% 0 7.1% 8 1.0% 1 Yate Town Centre 0.2% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Bridgemead Retail Park, 0.9% 4 0.7% 1 0.7% 1 0.4% 0 1.6% 2 Ashworth Road, Swindon (Carpetright, Dreams, Pets At Home, Harveys, American Golf) Chippenham Retail Park, 0.7% 3 0.4% 0 3.6% 3 0.0% 0 0.0% 0 Bumpers Way, Chippenham (B&M, Wickes, Pets At Home) Cirencester Retail Park, 0.4% 2 0.0% 0 0.0% 0 1.4% 2 0.0% 0 Bridge Road, Cirencester (Sports Direct, Home Bargains, Pets at Home) Cribbs Causeway (includes 6.3% 29 3.2% 3 6.2% 5 11.1% 13 4.9% 7 The Mall Shopping Centre AND Retail Parks) Greenbridge Retail & 1.0% 5 2.1% 2 2.2% 2 0.4% 0 0.0% 0 Leisure Park, Drakes Way, Swindon (Currys PC World, Homebase, Boots, Carpetright, Argos, Mothercare, Brantano, Next, HomeSense, S Hathaway Retail Park, 0.2% 1 0.0% 0 0.5% 0 0.4% 0 0.0% 0 Foundry Lane, Chippenham (Homebase, Laura Ashley, Dreams, Jollyes, Halfords, Bathstore, Sally Hair & Beauty) Mannington Retail Park, 2.7% 12 2.4% 3 2.6% 2 4.2% 5 1.6% 2 Telford Way, Swindon (John Lewis, Mamas & Papas, Next, M&S Simply Food, Cotswold Outdoor, Oak Furnitureland) Metric Trade Park, Love 0.5% 2 0.0% 0 1.8% 1 0.6% 1 0.0% 0 Lane, Cirencester (Halfords, Wickes, Toolstation, City Plumbing Supplies) Orbital Shopping Park, 1.2% 5 2.4% 3 1.4% 1 1.4% 2 0.0% 0 Thamesdown Drive, Swindon (Asda, Argos, M&S, Next, Boots, Outfit, DW Sports, New Look, Homebase) Swindon Designer Outlet, 0.2% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 Kemble Drive, Swindon (Clarks, Boss, Ben Sherman, Gap, Ted Baker, Polo, Nike, Ralph Lauren, The Body Shop) Internet 15.0% 68 18.2% 20 6.1% 5 9.8% 11 21.7% 32 Mail order / catalogue 1.3% 6 1.4% 2 0.5% 0 1.7% 2 1.4% 2 DFS, Wootton Bassett Road, 0.2% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0
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Total Zone 1 Zone 2 Zone 3 Zone 4
Swindon Laura Ashley, Blooms 0.2% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Garden Centre, Stonehouse Leekes Department Store, 0.7% 3 0.0% 0 0.5% 0 0.4% 0 1.4% 2 Beanacre Road, Melksham Stroud Carpets, Gouldings 0.4% 2 0.0% 0 0.0% 0 1.4% 2 0.0% 0 Estate, Nailsworth Central London 0.4% 2 1.0% 1 0.0% 0 0.4% 0 0.0% 0 Hungerford Town Centre 0.3% 1 0.0% 0 1.8% 1 0.0% 0 0.0% 0 Maidenhead Town Centre 0.2% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Melksham Town Centre 1.6% 7 0.4% 0 0.0% 0 0.6% 1 4.0% 6 Wantage Town Centre 0.2% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Clarks Outlet Village, Street, 0.1% 0 0.4% 0 0.0% 0 0.0% 0 0.0% 0 Somerset Golden Valley Retail Park, 0.1% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 Cheltenham Hereford Retail Park, 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 Newtown Road, Hereford St. Margarets Retail Park, 0.3% 1 0.0% 0 1.8% 1 0.0% 0 0.0% 0 Oxford Road, Swindon St. Oswalds Retail Park, 0.2% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Gloucester Teesside Retail Park, 0.5% 2 0.0% 0 0.0% 0 0.0% 0 1.6% 2 Stockton-on-Tees (Don’t know / can't 6.4% 29 5.2% 6 5.7% 5 16.2% 19 0.0% 0 remember) (Don't do this type of 28.1% 128 28.2% 30 31.1% 25 17.5% 20 34.6% 52 shopping) Weighted base: 455 107 82 117 149 Sample: 455 128 125 152 50
Column %ges. 041117 NEMS market research By Zone Weighted Malmesbury Household Survey Page 30 Weighted: for DPP Planning November 2017
Total Zone 1 Zone 2 Zone 3 Zone 4
Q32 And the time before that, where did you buy furniture, carpets or soft household furnishings? Not those who said '(Don’t know / can't remember)' or '(Don't do this type of shopping)' at Q31
B&Q, Bath Road, 0.5% 1 0.0% 0 2.8% 1 0.0% 0 0.0% 0 Chippenham B&Q, Great Western Way, 0.2% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 Swindon IKEA, Eastgate, Bristol 5.0% 15 2.3% 2 8.6% 4 5.0% 4 5.0% 5 Sainsbury's Superstore, 0.2% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Dudbridge, Stroud Bath City Centre 1.8% 5 1.5% 1 2.9% 1 1.0% 1 2.1% 2 Bristol City Centre 2.6% 8 9.8% 7 0.0% 0 0.9% 1 0.0% 0 Cheltenham Town Centre 1.2% 4 2.2% 2 0.8% 0 2.1% 2 0.0% 0 Chippenham Town Centre 12.3% 37 5.8% 4 10.9% 6 0.6% 0 27.0% 26 Cirencester Town Centre 3.5% 10 5.4% 4 0.0% 0 8.6% 7 0.0% 0 Dursley Town Centre 0.2% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 Gloucester City Centre 1.0% 3 0.0% 0 0.0% 0 4.0% 3 0.0% 0 Malmesbury Town Centre 3.7% 11 7.3% 5 7.1% 4 0.0% 0 2.1% 2 Nailsworth Town Centre 0.7% 2 0.0% 0 0.0% 0 2.6% 2 0.0% 0 Royal Wooton Bassett Town 0.3% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 Centre Stroud Town Centre 0.4% 1 0.0% 0 0.8% 0 0.9% 1 0.0% 0 Swindon Town Centre 7.1% 21 7.8% 6 5.8% 3 1.3% 1 11.8% 12 Tetbury Town Centre 3.0% 9 1.7% 1 0.0% 0 7.9% 6 1.5% 1 Yate Town Centre 0.2% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Bridgemead Retail Park, 0.4% 1 0.0% 0 1.2% 1 0.6% 0 0.0% 0 Ashworth Road, Swindon (Carpetright, Dreams, Pets At Home, Harveys, American Golf) Brookside Retail Park, Bath 0.3% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 Road, Chippenham (Next, TK Maxx, Costa) Chippenham Retail Park, 1.3% 4 0.6% 0 4.8% 2 1.1% 1 0.0% 0 Bumpers Way, Chippenham (B&M, Wickes, Pets At Home) Cirencester Retail Park, 0.5% 2 0.0% 0 0.0% 0 2.1% 2 0.0% 0 Bridge Road, Cirencester (Sports Direct, Home Bargains, Pets at Home) Cribbs Causeway (includes 11.2% 33 4.0% 3 9.6% 5 17.3% 13 12.5% 12 The Mall Shopping Centre AND Retail Parks) Greenbridge Retail & 1.5% 4 2.1% 2 4.6% 2 0.6% 0 0.0% 0 Leisure Park, Drakes Way, Swindon (Currys PC World, Homebase, Boots, Carpetright, Argos, Mothercare, Brantano, Next, HomeSense, S Hathaway Retail Park, 3.2% 10 3.0% 2 3.9% 2 0.6% 0 5.0% 5 Foundry Lane, Chippenham (Homebase, Laura Ashley, Dreams, Jollyes, Halfords, Bathstore, Sally Hair & Beauty) Mannington Retail Park, 4.3% 13 5.6% 4 4.9% 3 2.3% 2 4.6% 4 Telford Way, Swindon (John Lewis, Mamas & Papas, Next, M&S Simply Food, Cotswold Outdoor, Oak Furnitureland) Metric Trade Park, Love 0.5% 1 0.0% 0 2.8% 1 0.0% 0 0.0% 0 Lane, Cirencester (Halfords, Wickes, Toolstation, City Plumbing Supplies) Orbital Shopping Park, 0.9% 3 3.8% 3 0.0% 0 0.0% 0 0.0% 0 Thamesdown Drive, Swindon (Asda, Argos, M&S, Next, Boots, Outfit, DW Sports, New Look,
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Total Zone 1 Zone 2 Zone 3 Zone 4
Homebase) Swindon Designer Outlet, 1.1% 3 2.1% 2 0.0% 0 2.1% 2 0.0% 0 Kemble Drive, Swindon (Clarks, Boss, Ben Sherman, Gap, Ted Baker, Polo, Nike, Ralph Lauren, The Body Shop) Internet 16.4% 49 23.8% 17 17.5% 9 15.0% 12 11.5% 11 Mail order / catalogue 1.0% 3 0.0% 0 0.8% 0 0.6% 0 2.1% 2 Abroad 0.1% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 Laura Ashley, Blooms 0.3% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Garden Centre, Stonehouse Stroud Carpets, Gouldings 0.5% 2 0.0% 0 0.0% 0 2.1% 2 0.0% 0 Estate, Nailsworth Central London 0.2% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Maidenhead Town Centre 0.2% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Melksham Town Centre 2.2% 7 0.0% 0 0.0% 0 0.9% 1 6.2% 6 Gloucester Quays Outlet 0.2% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Centre, Gloucester Golden Valley Retail Park, 0.2% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 Cheltenham Hereford Retail Park, 0.1% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 Newtown Road, Hereford Kingsditch Retail Park, 0.3% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Kingsditch Lane, Cheltenham Newquay Road Retail Park, 0.5% 2 0.0% 0 0.0% 0 2.1% 2 0.0% 0 Newquay Road, Truro Teesside Retail Park, 0.8% 2 0.0% 0 0.0% 0 0.0% 0 2.5% 2 Stockton-on-Tees (Don’t know / can't 8.0% 24 8.2% 6 8.5% 4 10.0% 8 6.1% 6 remember) Weighted base: 298 71 52 77 97 Sample: 297 85 78 100 34
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Total Zone 1 Zone 2 Zone 3 Zone 4
Q33 Where did you last buy DIY / hardware items and garden items?
B&Q, Bath Road, 22.9% 104 12.4% 13 35.4% 29 4.8% 6 37.7% 56 Chippenham B&Q, Dudbridge Hill, 5.5% 25 1.0% 1 1.4% 1 19.5% 23 0.0% 0 Stroud B&Q, Great Western Way, 4.1% 18 7.1% 8 2.5% 2 1.3% 1 4.9% 7 Swindon B&Q, Station Road, Yate 0.3% 2 0.0% 0 1.3% 1 0.4% 0 0.0% 0 Homebase, Cainscross Road, 1.3% 6 3.1% 3 0.0% 0 2.4% 3 0.0% 0 Stroud Bristol City Centre 0.3% 1 0.6% 1 0.7% 1 0.0% 0 0.0% 0 Chippenham Town Centre 6.3% 29 5.7% 6 7.4% 6 0.0% 0 11.1% 17 Cirencester Town Centre 5.5% 25 8.6% 9 3.3% 3 11.3% 13 0.0% 0 Malmesbury Town Centre 6.4% 29 12.4% 13 17.9% 15 1.0% 1 0.0% 0 Nailsworth Town Centre 1.0% 4 0.0% 0 0.0% 0 3.7% 4 0.0% 0 Stroud Town Centre 0.8% 4 0.7% 1 0.0% 0 2.6% 3 0.0% 0 Swindon Town Centre 1.2% 5 5.1% 5 0.0% 0 0.0% 0 0.0% 0 Tetbury Town Centre 3.8% 17 0.0% 0 0.0% 0 14.7% 17 0.0% 0 Bridgemead Retail Park, 0.2% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Ashworth Road, Swindon (Carpetright, Dreams, Pets At Home, Harveys, American Golf) Brookside Retail Park, Bath 0.4% 2 0.7% 1 1.1% 1 0.0% 0 0.0% 0 Road, Chippenham (Next, TK Maxx, Costa) Chippenham Retail Park, 9.1% 42 2.7% 3 2.6% 2 1.4% 2 23.4% 35 Bumpers Way, Chippenham (B&M, Wickes, Pets At Home) Cirencester Retail Park, 1.4% 7 2.5% 3 1.8% 1 2.1% 2 0.0% 0 Bridge Road, Cirencester (Sports Direct, Home Bargains, Pets at Home) Cribbs Causeway (includes 0.1% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 The Mall Shopping Centre AND Retail Parks) Greenbridge Retail & 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 Leisure Park, Drakes Way, Swindon (Currys PC World, Homebase, Boots, Carpetright, Argos, Mothercare, Brantano, Next, HomeSense, S Hathaway Retail Park, 3.1% 14 2.8% 3 2.8% 2 0.0% 0 6.0% 9 Foundry Lane, Chippenham (Homebase, Laura Ashley, Dreams, Jollyes, Halfords, Bathstore, Sally Hair & Beauty) Metric Trade Park, Love 3.0% 14 4.9% 5 0.0% 0 7.1% 8 0.0% 0 Lane, Cirencester (Halfords, Wickes, Toolstation, City Plumbing Supplies) Orbital Shopping Park, 0.8% 4 3.6% 4 0.0% 0 0.0% 0 0.0% 0 Thamesdown Drive, Swindon (Asda, Argos, M&S, Next, Boots, Outfit, DW Sports, New Look, Homebase) Internet 1.9% 9 4.6% 5 1.7% 1 1.9% 2 0.0% 0 Mail order / catalogue 0.1% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 Buildbase, Park Road, 0.1% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Malmesbury Homebase, Pines Way, Bath 0.2% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Malmesbury Garden Centre, 0.2% 1 0.4% 0 0.7% 1 0.0% 0 0.0% 0 Crudwell Road, Malmesbury Nailsworth Garden Centre, 0.1% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 Avening Road, Nailsworth Screwfix, Mercian Close, 0.2% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0
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Total Zone 1 Zone 2 Zone 3 Zone 4
Cirencester Whitehall Garden Centre, 0.4% 2 0.0% 0 0.5% 0 0.0% 0 1.0% 1 Corsham Road, Lacock Melksham Town Centre 0.3% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Sherston Village Centre 0.1% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 Bumpers Farm Industrial 0.3% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Estate, Chippenham St. Oswalds Retail Park, 0.2% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Gloucester (Don’t know / can't 2.6% 12 3.1% 3 1.6% 1 6.2% 7 0.0% 0 remember) (Don't do this type of 15.6% 71 17.4% 19 16.6% 14 15.5% 18 13.8% 21 shopping) Weighted base: 455 107 82 117 149 Sample: 455 128 125 152 50
Column %ges. 041117 NEMS market research By Zone Weighted Malmesbury Household Survey Page 34 Weighted: for DPP Planning November 2017
Total Zone 1 Zone 2 Zone 3 Zone 4
Q34 And the time before that, where did you buy DIY / hardware items and garden items? Not those who said '(Don’t know / can't remember)' or '(Don't do this type of shopping)' at Q33
B&Q, Bath Road, 25.7% 96 16.6% 14 32.6% 22 5.7% 5 42.2% 54 Chippenham B&Q, Dudbridge Hill, 6.3% 24 0.0% 0 1.1% 1 25.0% 23 0.0% 0 Stroud B&Q, Great Western Way, 3.9% 15 9.3% 8 4.6% 3 1.3% 1 1.9% 2 Swindon B&Q, Station Road, Yate 0.9% 3 0.0% 0 3.0% 2 1.5% 1 0.0% 0 Homebase, Cainscross Road, 2.5% 9 4.4% 4 0.0% 0 6.0% 5 0.0% 0 Stroud Bristol City Centre 0.4% 1 0.9% 1 0.9% 1 0.0% 0 0.0% 0 Cheltenham Town Centre 0.2% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Chippenham Town Centre 6.2% 23 6.3% 5 9.0% 6 0.0% 0 9.1% 12 Cirencester Town Centre 4.8% 18 8.9% 8 0.7% 0 10.8% 10 0.0% 0 Gloucester City Centre 0.1% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 Malmesbury Town Centre 8.5% 32 15.1% 13 26.1% 18 1.3% 1 0.0% 0 Nailsworth Town Centre 1.0% 4 0.0% 0 0.0% 0 4.0% 4 0.0% 0 Royal Wooton Bassett Town 0.1% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Centre Stroud Town Centre 0.6% 2 1.6% 1 0.0% 0 0.9% 1 0.0% 0 Swindon Town Centre 0.9% 3 3.8% 3 0.0% 0 0.0% 0 0.0% 0 Tetbury Town Centre 4.4% 16 0.0% 0 0.0% 0 17.8% 16 0.0% 0 Bridgemead Retail Park, 0.2% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 Ashworth Road, Swindon (Carpetright, Dreams, Pets At Home, Harveys, American Golf) Brookside Retail Park, Bath 0.4% 2 0.9% 1 1.3% 1 0.0% 0 0.0% 0 Road, Chippenham (Next, TK Maxx, Costa) Chippenham Retail Park, 6.4% 24 3.4% 3 5.7% 4 0.0% 0 13.4% 17 Bumpers Way, Chippenham (B&M, Wickes, Pets At Home) Cirencester Retail Park, 1.0% 4 0.8% 1 0.0% 0 3.2% 3 0.0% 0 Bridge Road, Cirencester (Sports Direct, Home Bargains, Pets at Home) Cribbs Causeway (includes 0.4% 2 0.5% 0 1.1% 1 0.5% 0 0.0% 0 The Mall Shopping Centre AND Retail Parks) Greenbridge Retail & 0.4% 2 0.0% 0 0.0% 0 1.8% 2 0.0% 0 Leisure Park, Drakes Way, Swindon (Currys PC World, Homebase, Boots, Carpetright, Argos, Mothercare, Brantano, Next, HomeSense, S Hathaway Retail Park, 9.8% 37 4.9% 4 3.3% 2 0.0% 0 23.5% 30 Foundry Lane, Chippenham (Homebase, Laura Ashley, Dreams, Jollyes, Halfords, Bathstore, Sally Hair & Beauty) Metric Trade Park, Love 4.5% 17 9.0% 8 0.9% 1 9.2% 8 0.0% 0 Lane, Cirencester (Halfords, Wickes, Toolstation, City Plumbing Supplies) Orbital Shopping Park, 1.0% 4 3.6% 3 0.9% 1 0.0% 0 0.0% 0 Thamesdown Drive, Swindon (Asda, Argos, M&S, Next, Boots, Outfit, DW Sports, New Look, Homebase) Internet 1.9% 7 5.5% 5 1.1% 1 1.6% 2 0.0% 0 B&Q, Golden Valley Retail 0.1% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 Park, Cheltenham Buildbase, Park Road, 0.2% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 Malmesbury Homebase, Pines Way, Bath 0.2% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0
Column %ges. 041117 NEMS market research By Zone Weighted Malmesbury Household Survey Page 35 Weighted: for DPP Planning November 2017
Total Zone 1 Zone 2 Zone 3 Zone 4
Malmesbury Garden Centre, 0.3% 1 0.0% 0 0.9% 1 0.5% 0 0.0% 0 Crudwell Road, Malmesbury Screwfix, Bumpers Farm 0.1% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Industrial Estate, Chippenham Screwfix, Mercian Close, 0.2% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 Cirencester Whitehall Garden Centre, 0.1% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 Corsham Road, Lacock Sherston Village Centre 0.2% 1 0.0% 0 0.7% 0 0.5% 0 0.0% 0 Bumpers Farm Industrial 0.4% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 1 Estate, Chippenham Great Western Trade Park, 0.7% 2 0.0% 0 0.0% 0 0.0% 0 1.9% 2 Great Western Way, Swindon Holmer Road Retail Park, 0.1% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 Hereford St. Oswalds Retail Park, 0.6% 2 0.0% 0 0.0% 0 2.4% 2 0.0% 0 Gloucester (Don’t know / can't 4.3% 16 2.7% 2 4.0% 3 2.4% 2 6.8% 9 remember) Weighted base: 372 85 67 92 129 Sample: 368 105 100 118 45
Column %ges. 041117 NEMS market research By Zone Weighted Malmesbury Household Survey Page 36 Weighted: for DPP Planning November 2017
Total Zone 1 Zone 2 Zone 3 Zone 4
Q35 Where did you last buy electrical items (e.g. TVs, washing machines, computers)?
B&Q, Bath Road, 0.3% 1 0.0% 0 1.8% 1 0.0% 0 0.0% 0 Chippenham B&Q, Dudbridge Hill, 0.2% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Stroud B&Q, Station Road, Yate 0.1% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Homebase, Cainscross Road, 0.1% 0 0.4% 0 0.0% 0 0.0% 0 0.0% 0 Stroud Sainsbury's Superstore, Bath 0.1% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Road, Chippenham Tesco Extra, East Walk, Yate 0.8% 4 0.0% 0 0.7% 1 2.6% 3 0.0% 0 Tesco Extra, Kings Meadow, 2.3% 10 1.8% 2 0.7% 1 4.6% 5 1.7% 2 Cricklade Road, Cirencester Tesco Extra, Ocotal Way, 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 Swindon Tesco Superstore, Priory 0.6% 3 0.0% 0 0.9% 1 1.9% 2 0.0% 0 Road Industrial Estate, London Road, Tetbury Bath City Centre 0.2% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 Bristol City Centre 1.6% 7 0.7% 1 3.2% 3 3.3% 4 0.0% 0 Cheltenham Town Centre 0.5% 2 0.7% 1 0.0% 0 1.4% 2 0.0% 0 Chippenham Town Centre 4.3% 20 4.3% 5 2.3% 2 1.6% 2 7.6% 11 Cirencester Town Centre 4.0% 18 4.2% 4 4.9% 4 8.4% 10 0.0% 0 Gloucester City Centre 0.1% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 Malmesbury Town Centre 5.1% 23 3.1% 3 9.3% 8 1.3% 2 7.0% 10 Stroud Town Centre 0.9% 4 0.0% 0 0.0% 0 3.7% 4 0.0% 0 Swindon Town Centre 5.4% 24 8.4% 9 2.7% 2 1.8% 2 7.5% 11 Tetbury Town Centre 1.0% 4 0.0% 0 1.5% 1 2.7% 3 0.0% 0 Brookside Retail Park, Bath 3.3% 15 1.1% 1 3.7% 3 1.1% 1 6.2% 9 Road, Chippenham (Next, TK Maxx, Costa) Chippenham Retail Park, 4.1% 19 4.6% 5 5.9% 5 2.9% 3 3.6% 5 Bumpers Way, Chippenham (B&M, Wickes, Pets At Home) Cirencester Retail Park, 0.6% 3 0.0% 0 0.0% 0 2.2% 3 0.0% 0 Bridge Road, Cirencester (Sports Direct, Home Bargains, Pets at Home) Cribbs Causeway (includes 5.0% 23 3.6% 4 8.1% 7 8.5% 10 1.6% 2 The Mall Shopping Centre AND Retail Parks) Greenbridge Retail & 1.8% 8 1.3% 1 3.2% 3 3.6% 4 0.0% 0 Leisure Park, Drakes Way, Swindon (Currys PC World, Homebase, Boots, Carpetright, Argos, Mothercare, Brantano, Next, HomeSense, S Hathaway Retail Park, 0.5% 2 1.0% 1 1.1% 1 0.4% 0 0.0% 0 Foundry Lane, Chippenham (Homebase, Laura Ashley, Dreams, Jollyes, Halfords, Bathstore, Sally Hair & Beauty) Mannington Retail Park, 0.7% 3 1.9% 2 0.0% 0 0.8% 1 0.0% 0 Telford Way, Swindon (John Lewis, Mamas & Papas, Next, M&S Simply Food, Cotswold Outdoor, Oak Furnitureland) Metric Trade Park, Love 0.7% 3 2.1% 2 0.0% 0 0.6% 1 0.0% 0 Lane, Cirencester (Halfords, Wickes, Toolstation, City Plumbing Supplies) Orbital Shopping Park, 0.7% 3 2.6% 3 0.0% 0 0.4% 0 0.0% 0 Thamesdown Drive, Swindon (Asda, Argos, M&S, Next, Boots, Outfit, DW Sports, New Look,
Column %ges. 041117 NEMS market research By Zone Weighted Malmesbury Household Survey Page 37 Weighted: for DPP Planning November 2017
Total Zone 1 Zone 2 Zone 3 Zone 4
Homebase) Swindon Designer Outlet, 0.6% 3 2.6% 3 0.0% 0 0.0% 0 0.0% 0 Kemble Drive, Swindon (Clarks, Boss, Ben Sherman, Gap, Ted Baker, Polo, Nike, Ralph Lauren, The Body Shop) Internet 26.2% 119 27.4% 29 23.2% 19 20.8% 24 31.2% 47 Mail order / catalogue 0.3% 2 1.4% 2 0.0% 0 0.0% 0 0.0% 0 Currys PC World, Bath 3.5% 16 4.4% 5 2.3% 2 0.0% 0 6.3% 9 Road, Chippenham Screwfix, Stroud Enterprise 0.3% 1 0.6% 1 0.0% 0 0.6% 1 0.0% 0 Centre, Stroud Stonehouse Town Centre 0.3% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 Truro City Centre 0.4% 2 0.0% 0 0.0% 0 1.4% 2 0.0% 0 Bumpers Farm Industrial 0.1% 0 0.4% 0 0.0% 0 0.0% 0 0.0% 0 Estate, Chippenham Eastern Avenue Retail Park, 0.3% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 Eastern Avenue, Gloucester Gateway Retail Park, 0.3% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 Tewkesbury Road, Cheltenham Gloucester Retail Park, 0.1% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 Eastern Avenue, Gloucester Hankridge Farm Retail Park, 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 Hankridge Way, Taunton (Don’t know / can't 4.5% 20 1.4% 2 2.1% 2 5.6% 7 7.1% 11 remember) (Don't do this type of 17.9% 82 19.9% 21 18.5% 15 12.8% 15 20.2% 30 shopping) Weighted base: 455 107 82 117 149 Sample: 455 128 125 152 50
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Total Zone 1 Zone 2 Zone 3 Zone 4
Q36 And the time before that, where did you buy electrical items (e.g. TVs, washing machines, computers)? Not those who said '(Don’t know / can't remember)' or '(Don't do this type of shopping)' at Q35
B&Q, Bath Road, 0.1% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 Chippenham B&Q, Station Road, Yate 0.2% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 Homebase, Cainscross Road, 0.3% 1 0.5% 0 0.0% 0 0.5% 0 0.0% 0 Stroud Tesco Extra, East Walk, Yate 1.1% 4 0.0% 0 0.0% 0 3.9% 4 0.0% 0 Tesco Extra, Kings Meadow, 0.5% 2 0.0% 0 0.0% 0 1.9% 2 0.0% 0 Cricklade Road, Cirencester Tesco Extra, Ocotal Way, 0.1% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 Swindon Tesco Superstore, Priory 0.1% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 Road Industrial Estate, London Road, Tetbury Bath City Centre 0.4% 1 0.0% 0 1.3% 1 0.5% 0 0.0% 0 Bristol City Centre 1.7% 6 0.9% 1 2.2% 1 2.6% 2 1.4% 1 Cheltenham Town Centre 0.6% 2 0.9% 1 0.0% 0 1.6% 1 0.0% 0 Chippenham Town Centre 5.1% 18 3.6% 3 3.4% 2 1.4% 1 10.4% 11 Cirencester Town Centre 2.7% 9 2.7% 2 0.7% 0 7.0% 7 0.0% 0 Gloucester City Centre 0.1% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 Malmesbury Town Centre 7.2% 25 7.0% 6 12.2% 8 3.3% 3 7.8% 8 Stroud Town Centre 0.8% 3 0.0% 0 0.0% 0 3.1% 3 0.0% 0 Swindon Town Centre 4.9% 17 10.9% 9 4.0% 3 1.4% 1 3.8% 4 Tetbury Town Centre 0.8% 3 0.0% 0 0.9% 1 2.3% 2 0.0% 0 Brookside Retail Park, Bath 3.0% 10 0.5% 0 7.7% 5 0.5% 0 4.1% 4 Road, Chippenham (Next, TK Maxx, Costa) Chippenham Retail Park, 5.3% 19 5.8% 5 8.3% 5 0.5% 0 7.2% 8 Bumpers Way, Chippenham (B&M, Wickes, Pets At Home) Cirencester Retail Park, 0.7% 3 0.0% 0 0.0% 0 2.7% 3 0.0% 0 Bridge Road, Cirencester (Sports Direct, Home Bargains, Pets at Home) Cribbs Causeway (includes 6.3% 22 6.0% 5 10.4% 7 8.5% 8 2.2% 2 The Mall Shopping Centre AND Retail Parks) Greenbridge Retail & 1.8% 6 2.9% 2 4.3% 3 1.0% 1 0.0% 0 Leisure Park, Drakes Way, Swindon (Currys PC World, Homebase, Boots, Carpetright, Argos, Mothercare, Brantano, Next, HomeSense, S Hathaway Retail Park, 0.4% 2 1.3% 1 0.7% 0 0.0% 0 0.0% 0 Foundry Lane, Chippenham (Homebase, Laura Ashley, Dreams, Jollyes, Halfords, Bathstore, Sally Hair & Beauty) Mannington Retail Park, 2.7% 9 2.4% 2 0.9% 1 2.1% 2 4.5% 5 Telford Way, Swindon (John Lewis, Mamas & Papas, Next, M&S Simply Food, Cotswold Outdoor, Oak Furnitureland) Metric Trade Park, Love 1.0% 4 3.5% 3 0.0% 0 0.7% 1 0.0% 0 Lane, Cirencester (Halfords, Wickes, Toolstation, City Plumbing Supplies) Orbital Shopping Park, 0.8% 3 3.3% 3 0.0% 0 0.0% 0 0.0% 0 Thamesdown Drive, Swindon (Asda, Argos, M&S, Next, Boots, Outfit, DW Sports, New Look, Homebase) Swindon Designer Outlet, 1.2% 4 3.3% 3 0.9% 1 0.7% 1 0.0% 0 Kemble Drive, Swindon
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Total Zone 1 Zone 2 Zone 3 Zone 4
(Clarks, Boss, Ben Sherman, Gap, Ted Baker, Polo, Nike, Ralph Lauren, The Body Shop) Internet 34.3% 121 33.7% 28 25.7% 17 24.9% 24 48.1% 52 Mail order / catalogue 0.4% 2 1.8% 2 0.0% 0 0.0% 0 0.0% 0 Currys PC World, Bath 3.9% 14 4.1% 3 1.6% 1 0.0% 0 8.6% 9 Road, Chippenham Central London 0.4% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 Manchester City Centre 0.2% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Stonehouse Town Centre 0.4% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 Truro City Centre 0.5% 2 0.0% 0 0.0% 0 1.7% 2 0.0% 0 Bumpers Farm Industrial 0.1% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Estate, Chippenham Eastern Avenue Retail Park, 0.4% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 Eastern Avenue, Gloucester Gallagher Shopping Park, 0.2% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Tewkesbury Road, Cheltenham Gateway Retail Park, 1.2% 4 0.0% 0 0.0% 0 4.5% 4 0.0% 0 Tewkesbury Road, Cheltenham (Don’t know / can't 8.1% 29 4.2% 4 12.3% 8 15.8% 15 1.9% 2 remember) Weighted base: 353 84 65 95 108 Sample: 359 101 98 121 39
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Total Zone 1 Zone 2 Zone 3 Zone 4
Q37 Where did you last buy toys, games, bicycles or recreation / sporting goods?
Sainsbury's Superstore, Bath 0.2% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 Road, Chippenham Tesco Extra, East Walk, Yate 0.9% 4 0.0% 0 0.0% 0 3.6% 4 0.0% 0 Tesco Extra, Kings Meadow, 0.2% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 Cricklade Road, Cirencester Tesco Superstore, Priory 0.2% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 Road Industrial Estate, London Road, Tetbury Bristol City Centre 2.0% 9 0.0% 0 1.8% 1 3.2% 4 2.6% 4 Cheltenham Town Centre 0.3% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Chippenham Town Centre 8.5% 39 3.7% 4 6.7% 5 0.7% 1 19.1% 28 Cirencester Town Centre 4.8% 22 11.8% 13 2.1% 2 6.4% 7 0.0% 0 Gloucester City Centre 0.5% 2 0.7% 1 0.0% 0 1.4% 2 0.0% 0 Malmesbury Town Centre 4.1% 19 4.1% 4 7.1% 6 2.0% 2 4.3% 6 Stroud Town Centre 0.5% 2 0.0% 0 0.0% 0 1.8% 2 0.0% 0 Swindon Town Centre 2.6% 12 8.4% 9 3.3% 3 0.0% 0 0.0% 0 Tetbury Town Centre 0.7% 3 0.0% 0 0.5% 0 2.5% 3 0.0% 0 Yate Town Centre 0.6% 3 0.7% 1 0.5% 0 1.3% 1 0.0% 0 Chippenham Retail Park, 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 Bumpers Way, Chippenham (B&M, Wickes, Pets At Home) Cirencester Retail Park, 2.1% 10 0.7% 1 0.9% 1 5.3% 6 1.4% 2 Bridge Road, Cirencester (Sports Direct, Home Bargains, Pets at Home) Cribbs Causeway (includes 2.4% 11 0.6% 1 4.3% 4 5.6% 7 0.0% 0 The Mall Shopping Centre AND Retail Parks) Greenbridge Retail & 0.6% 3 2.6% 3 0.0% 0 0.0% 0 0.0% 0 Leisure Park, Drakes Way, Swindon (Currys PC World, Homebase, Boots, Carpetright, Argos, Mothercare, Brantano, Next, HomeSense, S Hathaway Retail Park, 0.6% 3 0.7% 1 0.0% 0 0.0% 0 1.4% 2 Foundry Lane, Chippenham (Homebase, Laura Ashley, Dreams, Jollyes, Halfords, Bathstore, Sally Hair & Beauty) Mannington Retail Park, 0.1% 0 0.4% 0 0.0% 0 0.0% 0 0.0% 0 Telford Way, Swindon (John Lewis, Mamas & Papas, Next, M&S Simply Food, Cotswold Outdoor, Oak Furnitureland) Metric Trade Park, Love 0.6% 3 0.0% 0 3.3% 3 0.0% 0 0.0% 0 Lane, Cirencester (Halfords, Wickes, Toolstation, City Plumbing Supplies) Orbital Shopping Park, 0.2% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 Thamesdown Drive, Swindon (Asda, Argos, M&S, Next, Boots, Outfit, DW Sports, New Look, Homebase) St Margarets Retail Park, 0.1% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Oxford Road, Swindon (Pets at Home, Hobbycraft, Poundstretcher, Dunelm) Swindon Designer Outlet, 0.8% 4 1.3% 1 1.8% 1 0.6% 1 0.0% 0 Kemble Drive, Swindon (Clarks, Boss, Ben Sherman, Gap, Ted Baker, Polo, Nike, Ralph Lauren, The Body Shop)
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Total Zone 1 Zone 2 Zone 3 Zone 4
Internet 24.7% 112 30.2% 32 21.0% 17 15.5% 18 30.0% 45 Mail order / catalogue 0.1% 0 0.4% 0 0.0% 0 0.0% 0 0.0% 0 Abroad 0.2% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 Asda, Bruton Way, 0.2% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Gloucester Halfords, Fleming Way, 0.1% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 Swindon Hennerton Golf Club, 0.2% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Crazies Hill Road, Wargrave Tony Valentine Golf Centre, 0.1% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 Priory Business Park, Corsham Toys R Us, Oxford Road, 0.3% 1 0.4% 0 0.0% 0 0.6% 1 0.0% 0 Swindon Central London 0.5% 2 1.4% 2 0.7% 1 0.0% 0 0.0% 0 Chipping Sodbury Town 0.2% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 Centre Corsham Town Centre 0.5% 2 0.0% 0 0.0% 0 0.0% 0 1.4% 2 Solihull Town Centre 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 Cotswold Outdoor Centre, 0.1% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 Cotswold Water Park, Cirencester Gateway Retail Park, 0.7% 3 0.0% 0 0.0% 0 2.6% 3 0.0% 0 Tewkesbury Road, Cheltenham (Don’t know / can't 1.9% 9 0.7% 1 1.9% 2 4.1% 5 1.0% 1 remember) (Don't do this type of 36.7% 167 29.1% 31 40.1% 33 39.7% 46 37.8% 56 shopping) Weighted base: 455 107 82 117 149 Sample: 455 128 125 152 50
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Total Zone 1 Zone 2 Zone 3 Zone 4
Q38 And the time before that, where did you buy toys, games, bicycles or recreation / sporting goods? Not those who said '(Don’t know / can't remember)' or '(Don't do this type of shopping)' at Q37
Tesco Extra, East Walk, Yate 1.6% 4 0.0% 0 0.0% 0 6.6% 4 0.0% 0 Tesco Extra, Kings Meadow, 0.4% 1 0.0% 0 0.0% 0 1.5% 1 0.0% 0 Cricklade Road, Cirencester Tesco Superstore, Priory 0.2% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 Road Industrial Estate, London Road, Tetbury Bath City Centre 0.6% 2 0.0% 0 1.8% 1 1.2% 1 0.0% 0 Bristol City Centre 3.7% 10 0.9% 1 6.0% 3 4.6% 3 4.3% 4 Cheltenham Town Centre 0.5% 1 0.0% 0 0.0% 0 0.0% 0 1.6% 1 Chippenham Town Centre 10.5% 29 4.6% 3 12.0% 6 1.3% 1 21.3% 19 Cirencester Town Centre 6.9% 19 17.4% 13 0.0% 0 9.6% 6 0.0% 0 Dursley Town Centre 0.3% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Gloucester City Centre 1.7% 5 0.0% 0 0.0% 0 7.2% 5 0.0% 0 Malmesbury Town Centre 6.2% 17 6.5% 5 11.6% 6 1.1% 1 7.0% 6 Stroud Town Centre 0.6% 2 0.0% 0 0.0% 0 2.7% 2 0.0% 0 Swindon Town Centre 7.2% 20 10.9% 8 6.1% 3 0.0% 0 10.0% 9 Tetbury Town Centre 1.7% 5 0.0% 0 0.9% 0 6.6% 4 0.0% 0 Yate Town Centre 0.6% 2 0.0% 0 1.5% 1 1.5% 1 0.0% 0 Chippenham Retail Park, 0.2% 0 0.0% 0 0.9% 0 0.0% 0 0.0% 0 Bumpers Way, Chippenham (B&M, Wickes, Pets At Home) Cirencester Retail Park, 1.8% 5 1.0% 1 0.0% 0 3.5% 2 2.3% 2 Bridge Road, Cirencester (Sports Direct, Home Bargains, Pets at Home) Cribbs Causeway (includes 3.0% 8 1.9% 1 5.0% 2 7.2% 5 0.0% 0 The Mall Shopping Centre AND Retail Parks) Greenbridge Retail & 1.0% 3 3.7% 3 0.0% 0 0.0% 0 0.0% 0 Leisure Park, Drakes Way, Swindon (Currys PC World, Homebase, Boots, Carpetright, Argos, Mothercare, Brantano, Next, HomeSense, S Hathaway Retail Park, 2.0% 6 1.0% 1 0.0% 0 0.0% 0 5.3% 5 Foundry Lane, Chippenham (Homebase, Laura Ashley, Dreams, Jollyes, Halfords, Bathstore, Sally Hair & Beauty) Metric Trade Park, Love 1.0% 3 0.0% 0 5.6% 3 0.0% 0 0.0% 0 Lane, Cirencester (Halfords, Wickes, Toolstation, City Plumbing Supplies) Orbital Shopping Park, 0.3% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Thamesdown Drive, Swindon (Asda, Argos, M&S, Next, Boots, Outfit, DW Sports, New Look, Homebase) St Margarets Retail Park, 0.2% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 Oxford Road, Swindon (Pets at Home, Hobbycraft, Poundstretcher, Dunelm) Swindon Designer Outlet, 1.0% 3 1.0% 1 4.3% 2 0.0% 0 0.0% 0 Kemble Drive, Swindon (Clarks, Boss, Ben Sherman, Gap, Ted Baker, Polo, Nike, Ralph Lauren, The Body Shop) Internet 40.9% 114 42.5% 32 39.1% 19 33.1% 22 46.0% 42 Mail order / catalogue 0.2% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Asda, Bruton Way, 0.2% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 Gloucester Hennerton Golf Club, 0.2% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0
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Total Zone 1 Zone 2 Zone 3 Zone 4
Crazies Hill Road, Wargrave Tony Valentine Golf Centre, 0.2% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 Priory Business Park, Corsham Toys R Us, Oxford Road, 1.0% 3 2.0% 2 1.5% 1 1.1% 1 0.0% 0 Swindon Chipping Sodbury Town 0.3% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Centre Farnborough Town Centre 0.2% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 Solihull Town Centre 0.2% 0 0.0% 0 0.9% 0 0.0% 0 0.0% 0 Cotswold Outdoor Centre, 0.2% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 Cotswold Water Park, Cirencester (Don’t know / can't 3.1% 9 3.0% 2 1.3% 1 5.8% 4 2.3% 2 remember) Weighted base: 280 75 47 66 91 Sample: 251 82 66 74 29
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Total Zone 1 Zone 2 Zone 3 Zone 4
Q39 Where did you last buy personal / luxury goods including books, jewellery, china, glass and cosmetics ?
Morrisons, Cepen Park 0.5% 2 0.6% 1 0.0% 0 0.0% 0 1.0% 1 North, Chippenham Sainsbury's Superstore, 0.2% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Dudbridge, Stroud Tesco Extra, Kings Meadow, 0.2% 1 0.0% 0 0.5% 0 0.4% 0 0.0% 0 Cricklade Road, Cirencester Tesco Extra, Ocotal Way, 0.2% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 Swindon Tesco Superstore, Priory 0.1% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 Road Industrial Estate, London Road, Tetbury Waitrose, Malmesbury 0.2% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 By-Pass, Malmesbury Waitrose, Sheep Street, 0.2% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 Cirencester Bath City Centre 4.0% 18 1.4% 2 0.5% 0 1.4% 2 9.8% 15 Bristol City Centre 1.5% 7 0.0% 0 0.7% 1 0.0% 0 4.2% 6 Cheltenham Town Centre 0.3% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Chippenham Town Centre 7.9% 36 3.0% 3 6.4% 5 0.0% 0 18.5% 28 Cirencester Town Centre 8.5% 39 16.4% 18 6.7% 5 13.6% 16 0.0% 0 Gloucester City Centre 0.3% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Malmesbury Town Centre 9.0% 41 9.0% 10 23.1% 19 1.4% 2 7.3% 11 Royal Wooton Bassett Town 0.2% 1 0.4% 0 0.5% 0 0.0% 0 0.0% 0 Centre Stroud Town Centre 0.4% 2 0.0% 0 0.0% 0 1.7% 2 0.0% 0 Swindon Town Centre 1.7% 8 3.0% 3 1.5% 1 0.6% 1 1.7% 2 Tetbury Town Centre 5.2% 24 0.7% 1 1.3% 1 17.4% 20 1.0% 1 Wotton-under-Edge Town 0.1% 0 0.4% 0 0.0% 0 0.0% 0 0.0% 0 Centre Yate Town Centre 0.3% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 Brookside Retail Park, Bath 1.2% 5 0.0% 0 0.5% 0 0.0% 0 3.3% 5 Road, Chippenham (Next, TK Maxx, Costa) Chippenham Retail Park, 0.1% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 Bumpers Way, Chippenham (B&M, Wickes, Pets At Home) Cirencester Retail Park, 0.4% 2 0.0% 0 0.0% 0 1.4% 2 0.0% 0 Bridge Road, Cirencester (Sports Direct, Home Bargains, Pets at Home) Cribbs Causeway (includes 1.5% 7 2.2% 2 2.6% 2 1.9% 2 0.0% 0 The Mall Shopping Centre AND Retail Parks) Greenbridge Retail & 0.3% 2 1.4% 2 0.0% 0 0.0% 0 0.0% 0 Leisure Park, Drakes Way, Swindon (Currys PC World, Homebase, Boots, Carpetright, Argos, Mothercare, Brantano, Next, HomeSense, S Mannington Retail Park, 0.1% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Telford Way, Swindon (John Lewis, Mamas & Papas, Next, M&S Simply Food, Cotswold Outdoor, Oak Furnitureland) Orbital Shopping Park, 0.2% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Thamesdown Drive, Swindon (Asda, Argos, M&S, Next, Boots, Outfit, DW Sports, New Look, Homebase) Swindon Designer Outlet, 0.8% 4 1.1% 1 0.0% 0 0.0% 0 1.6% 2 Kemble Drive, Swindon (Clarks, Boss, Ben Sherman, Gap, Ted Baker, Polo, Nike, Ralph Lauren, The Body Shop) Internet 21.2% 96 29.4% 31 21.1% 17 25.4% 30 12.1% 18 Mail order / catalogue 0.4% 2 0.4% 0 0.5% 0 0.8% 1 0.0% 0
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Abroad 0.3% 1 0.0% 0 0.5% 0 0.7% 1 0.0% 0 Costco, Saint Brendan's 0.5% 2 0.0% 0 0.0% 0 0.0% 0 1.4% 2 Way, Avonmouth Central London 0.3% 2 1.4% 2 0.0% 0 0.0% 0 0.0% 0 Cricklade Town Centre 0.1% 0 0.4% 0 0.0% 0 0.0% 0 0.0% 0 Maidenhead Town Centre 0.2% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Newport Town Centre, Isle 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 of Wight Heathrow Airport, London 0.5% 2 0.0% 0 1.8% 1 0.6% 1 0.0% 0 (Don’t know / can't 2.8% 13 1.4% 2 5.9% 5 5.6% 7 0.0% 0 remember) (Don't do this type of 28.3% 129 25.8% 28 22.8% 19 22.9% 27 37.2% 56 shopping) Weighted base: 455 107 82 117 149 Sample: 455 128 125 152 50
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Total Zone 1 Zone 2 Zone 3 Zone 4
Q40 And the time before that, where did you buy personal / luxury goods including books, jewellery, china, glass and cosmetics? Not those who said '(Don’t know / can't remember)' or '(Don't do this type of shopping)' at Q39
Morrisons, Cepen Park 0.9% 3 0.8% 1 1.2% 1 0.0% 0 1.6% 1 North, Chippenham Sainsbury's Superstore, Bath 1.0% 3 0.0% 0 1.0% 1 0.0% 0 2.6% 2 Road, Chippenham Tesco Extra, Kings Meadow, 1.1% 3 3.9% 3 0.7% 0 0.0% 0 0.0% 0 Cricklade Road, Cirencester Tesco Extra, Ocotal Way, 0.4% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 Swindon Tesco Superstore, Priory 0.2% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 Road Industrial Estate, London Road, Tetbury Waitrose, Malmesbury 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 By-Pass, Malmesbury Bath City Centre 5.1% 16 2.5% 2 7.6% 4 2.5% 2 7.8% 7 Bristol City Centre 2.8% 9 1.0% 1 0.0% 0 1.9% 2 6.8% 6 Cheltenham Town Centre 1.2% 4 1.2% 1 0.0% 0 1.8% 2 1.6% 1 Chippenham Town Centre 6.4% 20 3.9% 3 10.8% 6 0.0% 0 11.6% 11 Cirencester Town Centre 10.6% 33 21.2% 17 4.7% 3 16.8% 14 0.0% 0 Gloucester City Centre 0.8% 2 0.0% 0 0.0% 0 2.8% 2 0.0% 0 Malmesbury Town Centre 12.8% 40 15.7% 12 25.0% 15 0.0% 0 14.2% 13 Nailsworth Town Centre 0.2% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 Royal Wooton Bassett Town 0.4% 1 1.2% 1 0.7% 0 0.0% 0 0.0% 0 Centre Stroud Town Centre 0.6% 2 0.0% 0 0.0% 0 2.4% 2 0.0% 0 Swindon Town Centre 6.0% 19 4.1% 3 2.8% 2 0.0% 0 14.9% 14 Tetbury Town Centre 5.9% 18 1.0% 1 1.8% 1 20.0% 17 0.0% 0 Yate Town Centre 0.5% 2 0.0% 0 0.0% 0 1.8% 2 0.0% 0 Brookside Retail Park, Bath 0.1% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 Road, Chippenham (Next, TK Maxx, Costa) Chippenham Retail Park, 0.2% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 Bumpers Way, Chippenham (B&M, Wickes, Pets At Home) Cirencester Retail Park, 0.5% 2 0.0% 0 0.0% 0 1.9% 2 0.0% 0 Bridge Road, Cirencester (Sports Direct, Home Bargains, Pets at Home) Cribbs Causeway (includes 6.3% 20 3.0% 2 5.3% 3 5.4% 5 10.4% 10 The Mall Shopping Centre AND Retail Parks) Orbital Shopping Park, 0.6% 2 1.8% 1 1.0% 1 0.0% 0 0.0% 0 Thamesdown Drive, Swindon (Asda, Argos, M&S, Next, Boots, Outfit, DW Sports, New Look, Homebase) Swindon Designer Outlet, 1.2% 4 1.6% 1 0.0% 0 0.0% 0 2.6% 2 Kemble Drive, Swindon (Clarks, Boss, Ben Sherman, Gap, Ted Baker, Polo, Nike, Ralph Lauren, The Body Shop) Internet 27.1% 85 32.9% 26 23.0% 13 33.8% 28 19.0% 18 Mail order / catalogue 0.5% 1 0.0% 0 0.7% 0 1.2% 1 0.0% 0 Abroad 0.3% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Costco, Saint Brendan's 0.7% 2 0.0% 0 0.0% 0 0.0% 0 2.2% 2 Way, Avonmouth Central London 0.5% 2 1.9% 2 0.0% 0 0.0% 0 0.0% 0 Cricklade Town Centre 0.1% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Maidenhead Town Centre 0.2% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 Stow-on-the-Wold Town 0.2% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 Centre (Don’t know / can't 4.6% 14 1.8% 1 9.6% 6 3.4% 3 4.8% 4 remember) Weighted base: 314 78 58 84 94 Sample: 326 97 86 110 33
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Total Zone 1 Zone 2 Zone 3 Zone 4
Q40B Overall where would you say is the place you visit most for non-food shopping?
Aldi, Beanacre Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Melksham Aldi, Cricklade Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cirencester Aldi, Drove Road, Swindon 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Aldi, Latham Road, Swindon 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Aldi, Shaw Road, Swindon 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Bath Road, 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 Chippenham B&Q, Dudbridge Hill, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stroud B&Q, Great Western Way, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swindon B&Q, Station Road, Yate 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Homebase, Cainscross Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stroud IKEA, Eastgate, Bristol 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lidl, Love Lane, Cirencester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Morrisons, Cepen Park 1.1% 5 0.0% 0 0.0% 0 0.0% 0 3.3% 5 North, Chippenham Morrisons, George Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nailsworth Sainsbury's Superstore, Bath 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Chippenham Sainsbury's Superstore, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Borough Fields Shopping Centre, Wootton Bassett Sainsbury's Superstore, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Castle Street, Dursley Sainsbury's Superstore, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Dudbridge, Stroud Tesco Extra, East Walk, Yate 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tesco Extra, Kings Meadow, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cricklade Road, Cirencester Tesco Extra, Ocotal Way, 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 Swindon Tesco Superstore, High 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Cam (near Dursley) Tesco Superstore, Priory 0.2% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Road Industrial Estate, London Road, Tetbury Tesco Superstore, Stratford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Stroud Waitrose, Borough Parade, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Chippenham Waitrose, London Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stroud Waitrose, Malmesbury 0.2% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 By-Pass, Malmesbury Waitrose, Mill Lane, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swindon Waitrose, Sheep Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cirencester Bath City Centre 5.1% 23 4.3% 5 8.5% 7 2.0% 2 6.3% 9 Bristol City Centre 4.4% 20 2.1% 2 3.9% 3 6.5% 8 4.6% 7 Cam Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cheltenham Town Centre 1.5% 7 1.5% 2 0.0% 0 3.3% 4 1.0% 1 Chippenham Town Centre 16.8% 76 4.6% 5 19.2% 16 1.4% 2 36.3% 54 Cirencester Town Centre 16.6% 75 34.3% 37 9.4% 8 26.5% 31 0.0% 0 Dursley Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Gloucester City Centre 0.5% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 Malmesbury Town Centre 9.8% 45 14.4% 15 21.6% 18 0.0% 0 7.8% 12 Nailsworth Town Centre 0.3% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 Royal Wooton Bassett Town 0.2% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Centre South Cerney Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stroud Town Centre 1.0% 4 0.0% 0 0.9% 1 3.1% 4 0.0% 0 Swindon Town Centre 7.6% 35 19.1% 20 2.8% 2 2.3% 3 6.3% 9 Tetbury Town Centre 4.2% 19 1.1% 1 2.6% 2 13.4% 16 0.0% 0 Wotton-under-Edge Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre
Column %ges. 041117 NEMS market research By Zone Weighted Malmesbury Household Survey Page 48 Weighted: for DPP Planning November 2017
Total Zone 1 Zone 2 Zone 3 Zone 4
Yate Town Centre 1.6% 7 0.0% 0 1.3% 1 5.3% 6 0.0% 0 Bridgemead Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ashworth Road, Swindon (Carpetright, Dreams, Pets At Home, Harveys, American Golf) Brookside Retail Park, Bath 0.2% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 Road, Chippenham (Next, TK Maxx, Costa) Chippenham Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bumpers Way, Chippenham (B&M, Wickes, Pets At Home) Cirencester Retail Park, 1.3% 6 0.6% 1 0.0% 0 4.4% 5 0.0% 0 Bridge Road, Cirencester (Sports Direct, Home Bargains, Pets at Home) Cribbs Causeway (includes 8.6% 39 2.8% 3 9.3% 8 10.4% 12 11.0% 16 The Mall Shopping Centre AND Retail Parks) Greenbridge Retail & 0.5% 2 0.0% 0 1.4% 1 0.8% 1 0.0% 0 Leisure Park, Drakes Way, Swindon (Currys PC World, Homebase, Boots, Carpetright, Argos, Mothercare, Brantano, Next, HomeSense, S Hathaway Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Foundry Lane, Chippenham (Homebase, Laura Ashley, Dreams, Jollyes, Halfords, Bathstore, Sally Hair & Beauty) Mannington Retail Park, 0.3% 1 0.6% 1 0.7% 1 0.0% 0 0.0% 0 Telford Way, Swindon (John Lewis, Mamas & Papas, Next, M&S Simply Food, Cotswold Outdoor, Oak Furnitureland) Metric Trade Park, Love 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lane, Cirencester (Halfords, Wickes, Toolstation, City Plumbing Supplies) Orbital Shopping Park, 0.5% 2 0.4% 0 0.0% 0 1.5% 2 0.0% 0 Thamesdown Drive, Swindon (Asda, Argos, M&S, Next, Boots, Outfit, DW Sports, New Look, Homebase) St Margarets Retail Park, 0.1% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Oxford Road, Swindon (Pets at Home, Hobbycraft, Poundstretcher, Dunelm) Swindon Designer Outlet, 0.7% 3 1.1% 1 1.8% 1 0.4% 0 0.0% 0 Kemble Drive, Swindon (Clarks, Boss, Ben Sherman, Gap, Ted Baker, Polo, Nike, Ralph Lauren, The Body Shop) Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Internet 11.3% 51 9.4% 10 8.7% 7 10.8% 13 14.5% 22 Mail order / catalogue 0.1% 0 0.4% 0 0.0% 0 0.0% 0 0.0% 0 TV shopping 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Abroad 0.2% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Asda, Bruton Way, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Gloucester B&Q, Golden Valley Retail 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Park, Cheltenham Buildbase, Park Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Malmesbury Co-op, Gloucester Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Column %ges. 041117 NEMS market research By Zone Weighted Malmesbury Household Survey Page 49 Weighted: for DPP Planning November 2017
Total Zone 1 Zone 2 Zone 3 Zone 4
Malmesbury Co-op, Long Street, Tetbury 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Costco, Saint Brendan's 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Way, Avonmouth Currys PC World, Bath 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Chippenham DFS, Wootton Bassett Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swindon Halfords, Fleming Way, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swindon Hennerton Golf Club, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Crazies Hill Road, Wargrave Homebase, Pines Way, Bath 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Laura Ashley, Blooms 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Garden Centre, Stonehouse Leekes Department Store, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Beanacre Road, Melksham Lidl, Bath Road, Melksham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Londis, Fourways Stores, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Great Somerford Malmesbury Garden Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Crudwell Road, Malmesbury Mole Valley Farmers, 2.0% 9 0.0% 0 0.0% 0 0.0% 0 6.1% 9 Berkley Street, Frome Nailsworth Garden Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Avening Road, Nailsworth Screwfix, Bumpers Farm 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Industrial Estate, Chippenham Screwfix, Mercian Close, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cirencester Screwfix, Stroud Enterprise 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Stroud Stroud Carpets, Gouldings 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Estate, Nailsworth Tesco Extra, County Way, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Trowbridge The Activity Zone, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bremilham Road, Malmesbury Tony Valentine Golf Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Priory Business Park, Corsham Toys R Us, Oxford Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swindon Whitehall Garden Centre, 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 Corsham Road, Lacock Avening Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Birmingham City Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brighton Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burford Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Camberley Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Central London 0.1% 0 0.4% 0 0.0% 0 0.0% 0 0.0% 0 Chichester City Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Chipping Sodbury Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Corsham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cricklade Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Farnborough Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hereford Town Centre 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 Hungerford Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Maidenhead Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Manchester City Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Melksham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport Town Centre, Isle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 of Wight Sherston Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Solihull Town Centre 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 Stonehouse Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stow-on-the-Wold Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre
Column %ges. 041117 NEMS market research By Zone Weighted Malmesbury Household Survey Page 50 Weighted: for DPP Planning November 2017
Total Zone 1 Zone 2 Zone 3 Zone 4
Telford Town Centre 0.2% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Trowbridge Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Truro City Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wantage Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Windsor Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Woking Town Centre, 0.2% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 Surrey Worthing Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Banbury Gateway Shopping 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Park, Acorn Way, Banbury Bristol Airport, Bristol 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bumpers Farm Industrial 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Estate, Chippenham Cirencester Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cirencester Clarks Outlet Village, Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Somerset Cotswold Outdoor Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cotswold Water Park, Cirencester Eastern Avenue Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Eastern Avenue, Gloucester Gallagher Shopping Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tewkesbury Road, Cheltenham Gateway Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tewkesbury Road, Cheltenham Gemini Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Warrrington Gloucester Quays Outlet 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Gloucester Gloucester Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Eastern Avenue, Gloucester Golden Valley Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cheltenham Great Western Trade Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Great Western Way, Swindon Hankridge Farm Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hankridge Way, Taunton Heathrow Airport, London 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hempstead Valley Shopping 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Hempstead Hereford Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newtown Road, Hereford Holmer Road Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hereford Kingsditch Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kingsditch Lane, Cheltenham Newquay Road Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newquay Road, Truro St. Margarets Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Oxford Road, Swindon St. Oswalds Retail Park, 0.2% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Gloucester Teesside Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stockton-on-Tees The Olympus Shopping 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Quedgeley West Swindon Shopping 0.2% 1 0.4% 0 0.5% 0 0.0% 0 0.0% 0 Centre, Tewkesbury Way, Swindon (Don’t know / can't 2.1% 10 0.9% 1 2.3% 2 2.0% 2 3.0% 5 remember) (Don't do this type of 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 shopping) (Same place as before) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 455 107 82 117 149 Sample: 455 128 125 152 50
Column %ges. 041117 NEMS market research By Zone Weighted Malmesbury Household Survey Page 51 Weighted: for DPP Planning November 2017
Total Zone 1 Zone 2 Zone 3 Zone 4
Q41 What mode of transport do you usually take when non-food shopping (main part of journey)? Not those who said 'Internet' or 'Mail order / catalogue' or 'TV shopping' or '(Don’t know / can't remember)' at Q40B
Car-driver 83.1% 327 85.9% 82 80.0% 58 76.2% 78 88.5% 109 Car-passenger 5.2% 20 1.0% 1 6.2% 5 13.1% 13 1.2% 1 Bus / coach 2.7% 11 0.5% 0 3.8% 3 1.9% 2 4.4% 5 Train 1.9% 7 4.2% 4 0.6% 0 0.5% 0 2.0% 2 Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Walk 6.5% 25 7.6% 7 8.4% 6 7.0% 7 4.0% 5 Bicycle 0.2% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Disability vehicle (scooter, 0.2% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 wheelchair etc.) Use internet / get it delivered 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know / varies) 0.3% 1 0.0% 0 1.0% 1 0.5% 0 0.0% 0 Weighted base: 393 96 73 102 123 Sample: 401 112 112 135 42
Meanscore: [Time in minutes]
Q42 How long does your journey usually take to (LOCATION MENTIONED AT Q40B) when non-food shopping? Not those who said 'Use internet / get it delivered' at Q41
1 - 10 minutes 21.0% 82 22.7% 22 22.2% 16 19.1% 19 20.4% 25 11 - 20 minutes 33.7% 132 36.8% 35 26.3% 19 34.6% 35 34.8% 43 21 - 30 minutes 26.7% 105 25.5% 24 27.1% 20 21.0% 21 32.2% 40 31 - 40 minutes 11.2% 44 4.0% 4 12.2% 9 17.0% 17 11.4% 14 41 - 50 minutes 5.6% 22 9.1% 9 7.9% 6 5.8% 6 1.2% 1 51 - 60 minutes 0.2% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 0 61 - 70 minutes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 71 - 80 minutes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 81 - 90 minutes 0.2% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 91 - 100 minutes 0.1% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 101 - 110 minutes 0.1% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 111 - 120 minutes 0.4% 1 0.0% 0 1.0% 1 0.7% 1 0.0% 0 Over 2 hours 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know / varies) 0.7% 3 0.0% 0 1.2% 1 1.8% 2 0.0% 0 (Refused) 0.3% 1 1.2% 1 0.0% 0 0.0% 0 0.0% 0 Mean: 23.05 21.88 25.12 23.96 22.01 Weighted base: 393 96 73 102 123 Sample: 401 112 112 135 42
Meanscore: [Number of visits per week]
Q43 How often do you visit Malmesbury town centre ?
Everyday 5.7% 26 8.6% 9 14.7% 12 4.2% 5 0.0% 0 4 to 6 times a week 4.3% 20 6.4% 7 13.1% 11 0.4% 0 1.0% 1 2 or 3 times a week 14.0% 64 21.3% 23 24.7% 20 5.1% 6 9.8% 15 Once a week 17.5% 79 19.5% 21 25.1% 21 2.3% 3 23.6% 35 Once a fortnight 10.6% 48 10.6% 11 7.0% 6 10.0% 12 13.2% 20 Once a month 13.1% 60 11.5% 12 10.7% 9 10.9% 13 17.3% 26 Once every 2 to 3 months 8.0% 36 9.2% 10 1.3% 1 10.1% 12 9.2% 14 Once every 4 to 6 months 1.7% 8 3.1% 3 0.5% 0 3.4% 4 0.0% 0 Once a year 4.3% 20 1.6% 2 0.5% 0 5.2% 6 7.7% 12 Less frequently 1.1% 5 0.0% 0 0.0% 0 2.9% 3 1.0% 1 Never 18.1% 82 7.0% 7 0.0% 0 44.0% 51 15.6% 23 (Don't know / varies) 1.7% 8 1.1% 1 2.5% 2 1.6% 2 1.7% 2 Mean: 1.26 1.77 2.68 0.57 0.67 Weighted base: 455 107 82 117 149 Sample: 455 128 125 152 50
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Total Zone 1 Zone 2 Zone 3 Zone 4
Q44 What do you like about Malmesbury town centre? [MR] Not those who said 'Less frequently' or 'Never' at Q43
Attractive environment / nice 25.9% 95 33.6% 33 24.4% 20 9.6% 6 28.7% 36 place Close to friends or relatives 1.2% 4 0.9% 1 1.4% 1 3.5% 2 0.0% 0 Close to home 23.7% 87 33.5% 33 34.2% 28 5.6% 3 18.0% 22 Close to work 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 Compact 10.0% 37 9.4% 9 8.6% 7 2.6% 2 15.1% 19 Easy to get to by bike 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Easy to get to by bus 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 Easy to get to by car 0.6% 2 0.9% 1 0.5% 0 1.6% 1 0.0% 0 Easy to park 3.0% 11 4.7% 5 4.6% 4 4.0% 2 0.0% 0 Good facilities in general 5.1% 19 5.5% 6 2.9% 2 3.5% 2 7.1% 9 Good food stores 3.3% 12 3.8% 4 0.9% 1 9.9% 6 1.2% 1 Good pubs, cafés or 7.0% 26 6.8% 7 3.4% 3 8.3% 5 9.0% 11 restaurants Good range of non-food 10.5% 39 8.7% 9 13.2% 11 19.7% 12 5.6% 7 shops Good range of independent 22.9% 84 21.7% 22 21.8% 18 18.6% 12 26.8% 33 shops Good range of 'high street' 2.4% 9 2.1% 2 0.0% 0 7.0% 4 1.9% 2 retailers/ multiples Affordable shops 0.2% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 High quality shops 2.3% 8 0.0% 0 3.3% 3 2.1% 1 3.6% 4 The street markets 0.4% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 1 Makes a change from other 1.0% 4 0.0% 0 0.0% 0 1.9% 1 1.9% 2 places Quiet 1.6% 6 2.3% 2 4.2% 3 0.0% 0 0.0% 0 Safe and secure 0.5% 2 0.8% 1 0.9% 1 0.8% 0 0.0% 0 The street markets 0.4% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 1 Traditional 8.5% 31 14.0% 14 10.5% 9 2.4% 2 5.9% 7 Traffic free shopping centre 0.4% 1 0.8% 1 0.7% 1 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Close to school 0.4% 2 0.0% 0 0.0% 0 2.6% 2 0.0% 0 Dog friendly 0.2% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 Familiar / know where 1.8% 7 0.6% 1 1.1% 1 4.7% 3 1.7% 2 everything is Free parking 0.5% 2 1.9% 2 0.0% 0 0.0% 0 0.0% 0 Friendly atmosphere 4.0% 15 3.8% 4 3.7% 3 0.8% 0 5.9% 7 Good cinema 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 Good library 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 Good museum 0.2% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 Good bank 1.6% 6 0.5% 0 0.0% 0 8.6% 5 0.0% 0 Good swimming pool 0.1% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 Malmesbury Abbey 0.1% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Waitrose is nearby 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know) 1.5% 5 0.6% 1 0.9% 1 2.6% 2 1.9% 2 (Nothing / very little) 11.4% 42 14.1% 14 10.5% 9 9.8% 6 10.5% 13 Weighted base: 368 100 82 62 124 Sample: 359 119 125 73 42
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Total Zone 1 Zone 2 Zone 3 Zone 4
Q45 What things, if any, do you dislike about Malmesbury town centre? [MR] Not those who said 'Less frequently' or 'Never' at Q43
Difficult parking 33.5% 123 28.7% 29 27.2% 22 25.9% 16 45.3% 56 Expensive parking 3.6% 13 2.2% 2 7.1% 6 6.2% 4 1.2% 1 Lack of particular store(s) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (PLEASE WRITE IN STORE(S) NAME) Lack of safety / personal 0.4% 2 1.5% 2 0.0% 0 0.0% 0 0.0% 0 security / hooligans Lack of services (banks / 0.6% 2 2.3% 2 0.0% 0 0.0% 0 0.0% 0 building societies etc) Poor / limited evening 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 entertainment (PLEASE WRITE IN WHAT'S MISSING) Poor / limited leisure 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 facilities (PLEASE WRITE IN WHAT'S MISSING) Poor pedestrian environment 1.3% 5 2.8% 3 1.8% 1 0.8% 0 0.0% 0 / pavements / roads in need of repair Poor selection / choice of 6.5% 24 8.4% 8 4.0% 3 4.2% 3 7.8% 10 independent shops Poor selection / choice of 7.7% 28 9.4% 9 7.0% 6 2.4% 1 9.5% 12 multiple shops Too expensive 1.9% 7 1.4% 1 6.8% 6 0.0% 0 0.0% 0 Too far from home 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Unattractive environment / 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 dirty streets / litter Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Banks need longer opening 1.3% 5 0.0% 0 0.0% 0 0.0% 0 3.9% 5 hours Empty shops 0.3% 1 0.5% 0 0.9% 1 0.0% 0 0.0% 0 Market is too small 0.6% 2 0.0% 0 0.0% 0 0.0% 0 1.7% 2 Needs a better range of 0.7% 3 0.0% 0 3.3% 3 0.0% 0 0.0% 0 supermarkets Needs a book store 0.4% 1 0.8% 1 0.7% 1 0.0% 0 0.0% 0 Needs a cheaper supermarket 0.4% 1 0.0% 0 1.8% 1 0.0% 0 0.0% 0 Needs a greengrocers 0.3% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 Needs a large Tesco Store 0.2% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Needs a Matalan store 0.2% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Needs a music store 0.2% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Needs a Next store 0.2% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 Needs a Sainsbury's store 0.1% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Needs a Starbucks cafe 0.8% 3 2.8% 3 0.0% 0 0.0% 0 0.0% 0 Needs a traffic warden to 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 stop illegal parking Needs an Aldi store 0.7% 3 0.0% 0 3.3% 3 0.0% 0 0.0% 0 Needs lower price stores 0.2% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Needs mens clothing stores 0.7% 3 2.7% 3 0.0% 0 0.0% 0 0.0% 0 Needs shoe shops 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 Needs to be pedestrianised 0.2% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 Not enough banks 0.2% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Not enough disabled parking 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 spaces Not enough places where 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 you can lock your bicycle Poor infrastructure for the 0.2% 1 0.5% 0 0.5% 0 0.0% 0 0.0% 0 number of houses that have been built Poor public transport 0.2% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Poor selection of restaurants 0.9% 3 0.0% 0 0.9% 1 0.0% 0 1.9% 2 Roads need widening 0.2% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 Shopkeepers aren't very 0.1% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 friendly Shops need longer opening 0.3% 1 0.8% 1 0.5% 0 0.0% 0 0.0% 0 hours Shops need refurbishing 0.3% 1 0.6% 1 0.0% 0 0.8% 0 0.0% 0 Speed bumps need removing 0.3% 1 0.0% 0 0.5% 0 0.8% 0 0.0% 0 Too many charity shops 0.2% 1 0.5% 0 0.5% 0 0.0% 0 0.0% 0 Too many hairdressers 0.4% 2 1.5% 2 0.0% 0 0.0% 0 0.0% 0 Too many houses being built 0.2% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0
Column %ges. 041117 NEMS market research By Zone Weighted Malmesbury Household Survey Page 54 Weighted: for DPP Planning November 2017
Total Zone 1 Zone 2 Zone 3 Zone 4
Too many road works 0.8% 3 2.8% 3 0.0% 0 0.0% 0 0.0% 0 Traffic congestion 4.0% 15 0.6% 1 3.1% 3 1.3% 1 8.5% 11 (Don't know) 1.6% 6 2.8% 3 2.3% 2 2.1% 1 0.0% 0 (Nothing / very little) 42.5% 156 42.3% 42 43.3% 35 64.9% 40 30.9% 38 Weighted base: 368 100 82 62 124 Sample: 359 119 125 73 42
Column %ges. 041117 NEMS market research By Zone Weighted Malmesbury Household Survey Page 55 Weighted: for DPP Planning November 2017
Total Zone 1 Zone 2 Zone 3 Zone 4
Q46 What could be improved in Malmesbury town centre that would make you visit it more often? [MR]
Better access by road 1.5% 7 2.6% 3 4.5% 4 0.4% 0 0.0% 0 Better public transport 1.8% 8 2.1% 2 0.7% 1 4.4% 5 0.0% 0 Better signposting 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cleaner streets 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Facilities which would assist 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 you if shopping with children Free car parking 7.2% 33 11.4% 12 6.7% 6 4.0% 5 6.9% 10 More / better town centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 events More / better comparison 3.8% 17 5.4% 6 10.7% 9 2.5% 3 0.0% 0 retailers (i.e. non-food shops) More / better value or 1.3% 6 3.5% 4 2.7% 2 0.0% 0 0.0% 0 affordable shops More / better entertainment 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More / better places for 5.1% 23 4.5% 5 7.7% 6 0.4% 0 7.9% 12 eating out (e.g. cafes and restaurants) More / better food shops 2.8% 13 1.8% 2 5.4% 4 3.2% 4 1.6% 2 More / better parking 27.1% 123 22.1% 24 28.1% 23 23.7% 28 32.8% 49 More / better pedestrianised 0.7% 3 0.0% 0 3.4% 3 0.4% 0 0.0% 0 streets More / better public 0.7% 3 2.1% 2 0.9% 1 0.0% 0 0.0% 0 conveniences More / better seats / flower 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 displays More / better services 0.2% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 More advertising 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More national multiple shops 11.4% 52 20.9% 22 14.2% 12 3.6% 4 9.1% 14 / High Street shops More independent shops 8.4% 38 17.2% 18 8.7% 7 2.8% 3 6.3% 9 Street markets - physical 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 improvements Street markets - better range 0.6% 3 0.4% 0 0.0% 0 0.0% 0 1.4% 2 and quality of offer Protection from the weather 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (ie. covered shopping malls) Shops / services open on 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sundays Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 A book store 0.1% 0 0.4% 0 0.0% 0 0.0% 0 0.0% 0 A fishmongers 0.1% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 A greengrocers 0.1% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 A large DIY shop 0.2% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 A music store 0.1% 0 0.4% 0 0.0% 0 0.0% 0 0.0% 0 A Waitrose store in the town 0.5% 2 0.0% 0 0.0% 0 0.0% 0 1.6% 2 centre An Aldi store 0.8% 4 0.6% 1 0.5% 0 0.0% 0 1.6% 2 Better bus service to 0.2% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 surrounding villages Better infrastructure to deal 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 with the increased population Bigger Boots store 0.5% 2 0.0% 0 0.0% 0 0.0% 0 1.6% 2 Flatten the pavements 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 Introduce a one-way system 0.3% 1 0.0% 0 1.8% 1 0.0% 0 0.0% 0 for the whole of Malmesbury Less charity shops 0.5% 2 2.0% 2 0.0% 0 0.0% 0 0.0% 0 Less empty shops 0.5% 2 0.0% 0 0.0% 0 0.0% 0 1.6% 2 Less traffic congestion 1.1% 5 1.3% 1 2.2% 2 0.4% 0 1.0% 1 Longer shop opening times 0.5% 2 0.7% 1 1.8% 1 0.0% 0 0.0% 0 More banks 2.1% 9 1.3% 1 1.3% 1 1.8% 2 3.3% 5 More children's clothing 0.3% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 stores More clothes stores 0.4% 2 1.8% 2 0.0% 0 0.0% 0 0.0% 0 More disabled parking 0.1% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 More ladies clothing stores 1.2% 5 0.0% 0 0.0% 0 0.4% 0 3.3% 5 More mens clothing stores 0.1% 0 0.4% 0 0.0% 0 0.0% 0 0.0% 0 More places to lock up 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0
Column %ges. 041117 NEMS market research By Zone Weighted Malmesbury Household Survey Page 56 Weighted: for DPP Planning November 2017
Total Zone 1 Zone 2 Zone 3 Zone 4
bicycles More shoe shops 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 Only allow parking on left 0.2% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 side of the high street Reduce the number of 0.2% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 charity shops Refurbish the shops 0.1% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 Remove the speed bumps 0.2% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 Resurface the roads / fill in 1.0% 4 3.2% 3 1.1% 1 0.0% 0 0.0% 0 the pot holes Stop building houses in the 0.2% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 town Wider roads 0.2% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 (Don’t know) 3.6% 16 4.5% 5 1.6% 1 8.8% 10 0.0% 0 (Nothing) 37.5% 171 28.7% 31 29.2% 24 53.0% 62 36.3% 54 Weighted base: 455 107 82 117 149 Sample: 455 128 125 152 50
GEN Gender:
Male 34.2% 156 46.2% 50 40.3% 33 30.3% 35 25.2% 38 Female 65.8% 299 53.8% 58 59.7% 49 69.7% 81 74.8% 111 Weighted base: 455 107 82 117 149 Sample: 455 128 125 152 50
AGE How old are you?
18-24 3.2% 15 7.9% 8 0.0% 0 5.2% 6 0.0% 0 25-34 13.6% 62 13.2% 14 6.5% 5 13.0% 15 18.3% 27 35-44 19.2% 88 18.3% 20 17.5% 14 8.3% 10 29.4% 44 45-54 19.9% 91 23.2% 25 19.2% 16 13.9% 16 22.8% 34 55-64 17.4% 79 16.8% 18 23.1% 19 21.9% 26 11.1% 17 65+ 21.2% 96 18.4% 20 29.3% 24 30.0% 35 11.9% 18 (Refused) 5.5% 25 2.1% 2 4.4% 4 7.8% 9 6.6% 10 Weighted base: 455 107 82 117 149 Sample: 455 128 125 152 50
ADU How many adults aged 16 years and over, including yourself, live in your household?
One 18.1% 82 15.5% 17 25.9% 21 27.2% 32 8.5% 13 Two 57.5% 262 65.2% 70 46.4% 38 50.6% 59 63.5% 95 Three 11.6% 53 11.5% 12 13.3% 11 10.1% 12 11.9% 18 Four 5.5% 25 4.5% 5 5.8% 5 5.2% 6 6.3% 9 Five 0.9% 4 0.7% 1 0.0% 0 0.7% 1 1.6% 2 Six or more 0.2% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 (Refused) 6.3% 29 2.6% 3 7.8% 6 6.2% 7 8.2% 12 Weighted base: 455 107 82 117 149 Sample: 455 128 125 152 50
CHI How many children aged 15 years and under, live in your household?
None 63.7% 290 64.3% 69 79.2% 65 73.8% 86 47.0% 70 One 8.7% 40 9.0% 10 3.5% 3 7.2% 8 12.6% 19 Two 16.4% 75 16.2% 17 6.9% 6 11.4% 13 25.7% 38 Three 4.5% 21 6.6% 7 2.6% 2 1.4% 2 6.5% 10 Four 0.3% 2 1.4% 2 0.0% 0 0.0% 0 0.0% 0 Five 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Six or more 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Refused) 6.3% 29 2.6% 3 7.8% 6 6.2% 7 8.2% 12 Weighted base: 455 107 82 117 149 Sample: 455 128 125 152 50
CAR How many cars does your household own or have the use of?
None 3.3% 15 1.3% 1 7.5% 6 6.4% 8 0.0% 0 One 28.4% 129 30.2% 32 34.0% 28 35.2% 41 18.6% 28 Two 45.5% 207 51.2% 55 35.4% 29 34.9% 41 55.2% 82 Three or more 16.2% 74 14.8% 16 13.6% 11 17.3% 20 17.9% 27 (Refused) 6.6% 30 2.6% 3 9.5% 8 6.2% 7 8.2% 12 Weighted base: 455 107 82 117 149 Sample: 455 128 125 152 50
Column %ges. 041117 NEMS market research By Zone Weighted Malmesbury Household Survey Page 57 Weighted: for DPP Planning November 2017
Total Zone 1 Zone 2 Zone 3 Zone 4
QUOTA Zone
Zone 1 23.6% 107 100.0% 107 0.0% 0 0.0% 0 0.0% 0 Zone 2 18.0% 82 0.0% 0 100.0% 82 0.0% 0 0.0% 0 Zone 3 25.7% 117 0.0% 0 0.0% 0 100.0% 117 0.0% 0 Zone 4 32.8% 149 0.0% 0 0.0% 0 0.0% 0 100.0% 149 Weighted base: 455 107 82 117 149 Sample: 455 128 125 152 50
PC Postcode Sector
GL8 8 25.7% 117 0.0% 0 0.0% 0 100.0% 117 0.0% 0 SN146 25.0% 114 0.0% 0 0.0% 0 0.0% 0 76.2% 114 SN155 7.8% 35 0.0% 0 0.0% 0 0.0% 0 23.8% 35 SN160 18.0% 82 0.0% 0 100.0% 82 0.0% 0 0.0% 0 SN169 23.6% 107 100.0% 107 0.0% 0 0.0% 0 0.0% 0 Weighted base: 455 107 82 117 149 Sample: 455 128 125 152 50
Column %ges. 041117 NEMS market research
Lidl
Appendix 3 – Malmesbury Plans Plan 1 - Malmesbury
Land Adjacent to A429, Malmesbury 54
Lidl
Plan 2 – Malmesbury
Land Adjacent to A429, Malmesbury 55
Lidl
Appendix 4 – Tables
Table 1: Population Forecasts
2017 2022 2027
Zone 1 8073 8364 8629
Zone 2 6334 6569 6733
Zone 3 8360 8576 8770
Zone 4 4759 4893 5015
Total 27,526 28,402 29,147
Source: Experian Report, Malmesbury Study Area, November 2017
Table 2: Local Expenditure Per Capita Forecasts: Convenience Goods
2017 2022
Zone 1 2396 2362
Zone 2 2180 2109
Zone 3 2348 2313
Zone 4 2401 2304
Source/ Notes:
Local per capita estimates for 2015 provide by Experian Expenditure estimates for 2017 and 2022 based on expenditure growth rates published in Experian Retail Planner Briefing Note, December 2017 Expenditure estimates adjusted to account for ‘Special Forms of Trading’ namely, 3.2% in 2017 and 4.1% in 2022, as forecasts by Experian (December 2017). 2015 prices
Table 3: Total Convenience Goods
2017 2022 Growth 2017/ 22
Zone 1 19.34 19.76
Zone 2 13.81 13.85
Zone 3 19.63 19.84
Land Adjacent to A429, Malmesbury 56
Lidl
Zone 4 11.43 12.10
Total 64.21 65.55 1.34
Source/ Notes:
Tables 1 and 2
Table 4: Convenience Goods Expenditure Flows for 2017
1 2 3 4 Total
Waitrose 8.15 4.98 2.65 2.56 18.34
Coop (Glos Rd, 2.09 1.56 0.33 3.98 Malmesbury)
Coop (High 0.93 0.86 0.09 1.88 Street, Malmesbury)
Other 0.11 0.17 0.28 (Malmesbury Town Centre)
Tesco Tetbury 1.37 1.88 9.37 0.07 12.76
Tetbury Town 0.06 0.72 0.78 Centre
Tesco (Ciren) 2.86 0.14 0.83 0.08 3.91
Lidl (Ciren) 0.18 0.25 0.80 0.05 1.28
M&S (Ciren) 0.05 0.05
Aldi (Ciren) 0.94 0.35 1.16 2.45
Waitrose (Ciren) 0.39 1.29 0.08 1.76
Morrisons 0.37 1.47 0.03 3.60 5.47 (Chippenham)
JS 0.27 0.49 0.03 1.85 2.64 (Chippenham)
M&S 0.13 0.13 (Chippenham)
Land Adjacent to A429, Malmesbury 57
Lidl
Tesco Metro 0.66 0.66 (Chippenham)
Tesco Express 0.16 0.16 (Chippenham)
Tesco (Yate) 0.25 0.35 0.25 0.85
Tesco (Stroud) 0.05 0.09 0.43 0.61
Aldi (Melksham) 0.32 0.32
Aldi (Drove 0.23 0.21 0.43 Road, Swindon)
Aldi (Shaw 0.33 0.33 Road, Swindon)
Morrisons, 0.03 0.77 0.80 Nailsworth
Londis, 0.27 0.27 Hullavington
Sherston Stores 0.41 0.41
J.S Stroud 0.18 0.12 0.30
Table 5: Total Convenience Expenditure Flows 2022
1 2 3 4 Total
Waitrose 8.32 5.08 2.71 2.61 18.72
Coop (Glos Rd, 2.13 1.59 0.34 4.06 Malmesbury)
Coop (High 0.95 0.88 0.09 1.92 Street, Malmesbury)
Other 0.11 0.18 0.29 (Malmesbury Town Centre)
Tesco Tetbury 1.40 1.92 9.57 0.07 12.96
Land Adjacent to A429, Malmesbury 58
Lidl
Tetbury Town 0.06 0.73 0.79 Centre
Tesco (Ciren) 2.92 0.14 0.85 0.08 3.99
Lidl (Ciren) 0.18 0.26 0.82 0.05 1.31
M&S (Ciren) 0.05 0.05
Aldi (Ciren) 0.96 0.36 1.18 2.5
Waitrose (Ciren) 0.40 1.32 0.08 1.8
Morrisons 0.38 1.50 0.03 3.67 5.58 (Chippenham)
JS 0.28 0.50 0.03 1.89 2.70 (Chippenham)
M&S 0.13 0.13 (Chippenham)
Tesco Metro 0.67 0.67 (Chippenham)
Tesco Express 0.16 0.16 (Chippenham)
Tesco (Yate) 0.25 0.36 0.25 0.86
Tesco (Stroud) 0.05 0.09 0.44 0.62
Aldi (Melksham) 0.32 0.32
Aldi (Drove 0.23 0.21 0.43 Road, Swindon)
Aldi (Shaw 0.34 0.34 Road, Swindon)
Morrisons, 0.03 0.78 0.81 Nailsworth
Londis, 0.27 0.27 Hullavington
Sherston Stores 0.42 0.42
J.S Stroud 0.18 0.12 0.30
Land Adjacent to A429, Malmesbury 59
Lidl
Table 6: Local Expenditure Per Capita Forecasts: Comparison Goods
2017 2022
Zone 1 3877 4403
Zone 2 3234 3639
Zone 3 3501 3969
Zone 4 3928 4461
Source/ Notes:
Local per capita estimates for 2015 provided by Experian Expenditure estimates for 2017 and 2022 based on expenditure growth rates published in Experian Retail Planner Briefing Note, December 2017 Expenditure estimates adjusted to account for ‘Special Forms of Trading,’ namely 14.8% (2017) and 17.2% (2022) as forecast by Experian (December 2017)
Table 7: Total Comparison Goods Expenditure Estimates for Malmesbury Study Area
2017 2022 Growth 2017/22
Zone 1 31.30 36.833
Zone 2 20.48 23.90
Zone 3 29.27 34.04
Zone 4 18.69 21.83
Total 99.74 116.6 16.9
Source/ Notes:
Tables 1 and 6
Table 8: Estimated Trade Diversion to Proposed Lidl Store
Zone 1 Zone 2 Zone 3 Zone 4 Total
Waitrose 0.77 0.42 0.2 0.18 1.57 Malmesbury
Coop (Glos Rd, 0.17 0.13 0.04 0.34 Malmesbury)
Land Adjacent to A429, Malmesbury 60
Lidl
Coop (High St, 0.04 0.03 0.07 Malmesbury)
Other 0.005 0.005 0.01 Malmesbury Town Centre
Tesco, Tetbury 0.28 0.38 0.24 0.90
Lidl, Cirencester 0.14 0.23 0.41 0.78
Tesco, 0.58 0.03 0.08 0.69 Cirencester
Aldi, Cirencester 0.29 0.18 0.17 0.64
Morrisons, 0.07 0.27 0.72 1.06 Chippenham
JS, Chippenham 0.04 0.08 0.30 0.42
Aldi, Swindon 0.06 0.02 0.08
Other Stores* 0.26
Total 2.45 1.77 1.1 1.24 6.82
Notes:
Includes existing Lidl Stores at Dursley and Swindon*
Table 9: Malmesbury Town Centre Estimated Trading Impact
Turnover Estimated Trade Percentage Residual Estimate 2022 Diversion (£m) Impact (%) Turnover (£m) (£m) Co-op 1.92 0.07 3.6 1.85 ‘Other’ 0.29 0.01 3.4 0.28 Convenience Businesses Comparison 13.52 0.10 0.7 13.42 Businesses Town Centre 15.73 0.18 1.14 15.55 Overall
Land Adjacent to A429, Malmesbury 61
Lidl
Source/ Notes:
Turnover estimates derived from NEMS Household Survey (Nov.2017) Trade Draw estimates based on scale and nature of existing and proposed floorspace and judgement.
Land Adjacent to A429, Malmesbury 62