Contents Business Tianjin / September 2012 06 BIZ BRIEFS 12 NUMBERS 14 ECONOMY September China Economy Report DIALOGUE 16 Campbell Wilson, CEO, Scoot INVESTMENT 20 Riding on the Dragon’s Back: How Can Foreign Investors Benefit from China’s Economic Rise? FEATURE STORY 25 Ready for the 2012 Summer Davos in Tianjin 30 NEW APPOINTMENTS 31 JOB POSTINGS LEGAL ASSISTANCE ▲ Behind Asia’s New Low Cost Airline 32 China Promulgates Judicial Interpretation on Interview with Campbell Wilson, CEO, Scoot Sales Contracts Asia’s air travel industry is soaring. New operators and flight routes are opening every year. Managing one of these new international airlines is no easy task, but for Scoot CEO, Mr. REAL ESTATE Campbell Wilson, it’s just another day in the office. Campbell, who was born in Christchurch, 36 Senior Housing in China: A Market in the Making New Zealand in 1971, knows better than most people about the challenges of building a dynamic, innovative multinational company. See P16 POLICY EXPLANATION 40 Legal Framework on Tendering and Bidding Law ◄ Riding on the Dragon’s Back: of China How Can Foreign Investors Benefit IPR from China’s Economic Rise? 43 Intellectual Property Rights Strategy for SMEs in In recent years, certain reports by western the EU Ceramics Sector media organisations have implied a false dichotomy between the rise of China and the MARKETING demise of the US and Europe. In fact China’s colossal economic growth is not destroying the 46 Target Marketing and Segmentation financial prospects of people in the western E-Commerce world, it is creating more opportunities. This is a country that is becoming increasingly open 50 Startup in China to investment from outside sources. See P20 HR 54 How to Communicate with Your CEO? ◄ Legal Framework on Tendering and Bidding Law of China IT Public bidding in China is mainly regulated by 58 Mobile Payments and NFC The Tendering and Bidding Law of PRC (the ‘Bidding Law’) being effective in January 2000, CHAMBER REPORTS which was adopted by the National People’s 62 EU, Benelux, Germany, US, Singapore, CICC Congress in an effort to standardise tendering and bidding activities in China. More recently, PAST EVENTS the State Council issued the Implementation 66 Yi Boutique Luxury Hotel Tianjin Open Regulation of Tendering and Bidding Law (the 67 Arcadia Court Sample Room Open ‘Bidding Regulation’), which came into force on 1 February, 2012. See P40 68 EVENT CALENDAR 70 BUSINESS CHINESE LESSON ◄ Startup in China 72 TRANSPORTATION Why do they want to start up? We have met hundreds of entrepreneurs 74 LISTINGS in China and found the top five reasons that motivate them to start ARTS & LEISURE their own business rather than 78 Wine Notes (Castello Banfi) working for other people: Freedom. 80 Book Review & Quotations They enjoy the feeling of controlling rather than being controlled. Having LAST WORD their own business allows them the freedom to develop ideas and to 81 A Day in the Life choose smart people to work with. See P50

Sep 2012 I Business Tianjin 3 Business Tianjin Dear Reader, September 2012 Another month and our publication in your hands but I would like to remind you that our digital version is also available in our website www.businesstianjin.com and you can also check daily news and future events.

China consumer prices in July rose by 1.8%, down from 2.2% in June, and the government have cut interest rates twice already since June and are pumping more money into the market. Chinese GDP in the second quarter declined to 7.6% and it is the lowest since the global financial crisis began in 2008. The IMF reduced China’s 2012 growth forecast to 8%. You can check all of the details in our monthly economic report.

This month we met Campbell Wilson, the CEO of Scoot - the new low cost Asian airline that belongs to Singapore International Airline but it is managed independently. Tianjin has been chosen as one of Scoot’s first destinations www.businesstianjin.com together with world cities such Sydney, Bangkok, Tokyo and T