DOCSLIB.ORG

Document Improvements

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Document Improvements COMM/DG/AWD/2015/732 Annex XIV (Lot 3) Performances Subject: SEO Whitepaper 07 April 2015 Contents 1 INTRODUCTION ......................................................................................................................... 3 2 METADATA IMPROVEMENTS ............................................................................................... 4 2.1 INTRODUCTION ........................................................................................................................... 4 2.2 TITLES......................................................................................................................................... 4 2.3 DESCRIPTION .............................................................................................................................. 5 2.4 CANONICAL URL ........................................................................................................................ 6 2.5 OTHER METADATA ...................................................................................................................... 6 2.5.1 Schema.org Mark-up ........................................................................................................ 7 2.5.2 Video Mark-up .................................................................................................................. 8 2.5.3 Language targeting ........................................................................................................... 9 2.6 URL CONSTRUCTION RULES ....................................................................................................... 9 2.7 NAVIGATION ............................................................................................................................. 11 2.7.1 Breadcrumb links ............................................................................................................ 11 2.7.2 Avoid using JavaScript or Flash ..................................................................................... 12 3 PAGE CONTENT IMPROVEMENTS .................................................................................... 14 3.1 INTRODUCTION ......................................................................................................................... 14 3.2 ONE PAGE = ONE FUNCTIONALITY ............................................................................................. 14 3.3 AVOID DUPLICATED CONTENT .................................................................................................. 14 3.3.1 301 Redirect .................................................................................................................... 14 3.3.2 Rel="canonical" ............................................................................................................. 15 3.3.3 Noindex, follow ............................................................................................................... 15 3.3.4 Additional Methods for Avoiding Duplicate Content ..................................................... 15 3.4 HEADERS .................................................................................................................................. 16 3.5 USE OF KEYWORDS ................................................................................................................... 16 3.6 LINKS ........................................................................................................................................ 17 3.7 USE OF IMAGES ......................................................................................................................... 17 4 DOCUMENT IMPROVEMENTS ............................................................................................ 19 4.1 INTRODUCTION ......................................................................................................................... 19 4.2 OPTIMISING DOCUMENT SIZE .................................................................................................... 19 4.3 GENERATE PDFS IN TEXT FORMAT ........................................................................................... 19 4.4 LINK RATHER THAN DUPLICATE ................................................................................................ 19 4.5 FILE NAMES............................................................................................................................... 19 4.6 VERSIONING .............................................................................................................................. 20 4.7 DOCUMENT PROPERTIES............................................................................................................ 20 5 TECHNICAL IMPROVEMENTS ............................................................................................ 21 5.1 INTRODUCTION ......................................................................................................................... 21 5.2 CREATING A SITE MAP ............................................................................................................... 21 5.2.1 Important fields ............................................................................................................... 22 5.2.2 XML sitemap Maintenance ............................................................................................. 23 5.2.3 HTML Sitemap ................................................................................................................ 23 DV\1044316EN.doc EN EN 5.2.4 Video sitemap ................................................................................................................. 23 5.2.5 Other sitemaps ................................................................................................................ 23 5.3 USE OF THE ROBOTS.TXT FILE ................................................................................................... 24 5.4 CONFIGURATION OF INTERNAL SERVERS ................................................................................... 24 5.5 CUSTOM 404 ERROR PAGE ........................................................................................................ 25 5.6 PAGE SPEED .............................................................................................................................. 25 5.6.1 Enable compression ........................................................................................................ 26 5.6.2 Minify CSS, JavaScript, and HTML ................................................................................ 26 5.6.3 Reduce redirects ............................................................................................................. 26 5.6.4 Leverage browser caching .............................................................................................. 26 5.6.5 Improve server response time ......................................................................................... 26 5.6.6 Use a content distribution network ................................................................................. 26 5.6.7 Optimise images ............................................................................................................. 26 5.7 ERRORS AND REDIRECTIONS ..................................................................................................... 27 5.8 MOBILE DEVICES ...................................................................................................................... 27 6 CONTENT STRATEGY CONSIDERATIONS ....................................................................... 28 6.1 INTRODUCTION ......................................................................................................................... 28 6.2 DETERMINE WHAT CONTENT YOU ALREADY HAVE.................................................................... 28 6.3 PLAN YOUR CONTENT ............................................................................................................... 28 6.4 CONTENT APPROVAL PROCESS ................................................................................................. 28 6.5 ORGANISE SCHEDULED CONTENT IN AN EDITORIAL CALENDAR ................................................ 28 6.6 IDENTIFY KEY CONTENT DISTRIBUTION CHANNELS ................................................................... 29 6.7 IDENTIFY KEY PERFORMANCE METRICS TO TRACK FOR EACH OF THOSE CHANNELS .................. 29 6.8 CHECK ANALYTICS REGULARLY ............................................................................................... 29 6.9 ARCHIVE YOUR CONTENT AND CAMPAIGNS FOR EASY RETRIEVAL AND ACCESS ....................... 29 7 LINK BUILDING STRATEGY ................................................................................................ 30 7.1 INTRODUCTION ......................................................................................................................... 30 7.2 IDENTIFY “LOW HANGING FRUIT” ............................................................................................. 30 7.3 LOST LINK EQUITY ................................................................................................................... 30 7.4 SITE MENTIONS ......................................................................................................................... 30 7.5 TARGETED CONTENT ................................................................................................................ 30 7.6 LANDMARK CONTENT ..............................................................................................................
Load more

Recommended publications
  • Intro to Google for the Hill
    Introduction to A company built on search Our mission Google’s mission is to organize the world’s information and make it universally accessible and useful. As a first step to fulfilling this mission, Google’s founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. The Google search engine is an easy-to-use, free service that consistently returns relevant results in a fraction of a second. What we do Google is more than a search engine. We also offer Gmail, maps, personal blogging, and web-based word processing products to name just a few. YouTube, the popular online video service, is part of Google as well. Most of Google’s services are free, so how do we make money? Much of Google’s revenue comes through our AdWords advertising program, which allows businesses to place small “sponsored links” alongside our search results. Prices for these ads are set by competitive auctions for every search term where advertisers want their ads to appear. We don’t sell placement in the search results themselves, or allow people to pay for a higher ranking there. In addition, website managers and publishers take advantage of our AdSense advertising program to deliver ads on their sites. This program generates billions of dollars in revenue each year for hundreds of thousands of websites, and is a major source of funding for the free content available across the web. Google also offers enterprise versions of our consumer products for businesses, organizations, and government entities.
    [Show full text]
  • Web Site Metadata
    Web Site Metadata Erik Wilde and Anuradha Roy School of Information UC Berkeley Abstract. Understanding the availability of site metadata on the Web is a foundation for any system or application that wants to work with the pages published by Web sites, and also wants to understand a Web site’s structure. There is little information available about how much information Web sites make available about themselves, and this paper presents data addressing this question. Based on this analysis of available Web site metadata, it is easier for Web-oriented applications to be based on statistical analysis rather than assumptions when relying on Web site metadata. Our study of robots.txt files and sitemaps can be used as a starting point for Web-oriented applications wishing to work with Web site metadata. 1 Introduction This paper presents first results from a project which ultimately aims at pro- viding accessible Web site navigation for Web sites [1]. One of the important intermediary steps is to understand how much metadata about Web sites is made available on the Web today, and how much navigational information can be extracted from that metadata. Our long-term goal is to establish a standard way for Web sites to expose their navigational structure, but since this is a long-term goal with a long adoption process, our mid-term goal is establish a third-party service that provides navigational metadata about a site as a service to users interested in that information. A typical scenario would be blind users; they typically have difficulties to navigate Web sites, because most usability and accessibility methods focus on Web pages rather than Web sites.
    [Show full text]
  • SEO SERVICES. Bad Penny Factory Is a Digital Narration and Design Agency, Founded in Oklahoma and Grown and Nurtured in the USA
    SERVICES. SEO Bad Penny Factory is a digital narration and design agency, founded in Oklahoma and grown and nurtured in the USA. Bad Penny Factory is an award winning agency with prestigious accolades recognized the world over. COMPANY SEO SERVICES SEO PACKAGES Search Engine Optimization (SEO) uses specific keywords to help to boost the number of people that visit your website. How does it work? It targets users that are most likely to convert on your website and takes them there. Our SEO also packages ensure long-term keyword connections to ensure secured ranking placements on search results pages. $500/Month $750/Month • 9, 12 and 18 Month Terms • 9, 12 and 18 Month Terms • One-Time $275 Setup Fee • One-Time $375 Setup Fee • Services for 1 Website • Services for 1 Website // Entry Packages with Scalable Options Bad Penny Factory SEO Packages Aggressive Market Leader Number of Keyphrases Optimized Up to 80 Up to 150 Keyphrase Research and Predictive Selection X X Meta Tags (titles and descriptions) X X Optimization of Robots.txt and GoogleBot Crawls X X Creation and Registrations of Sitemap.xml X X Google My Business Optimization X X Custom Client Reporting Dashboards with Data Views X X Local Search Optimization X X View and Track Competitor Data and Search Rankings X X Original Blog Post Creation 2 Assets Per Month 4 Assets Per Month Link Repair and Building X X Add-On Domain Selection and Buying 2 Assets 5 Assets Media Library and Image Collection Optimization Up to 80 Up to 300 Voice Search Optimization X X Page Speed Audit X X Creation
    [Show full text]
  • What Is Link Building and How It Is Useful?
    What is Link Building and How it is Useful? digitalmarketingtrends.in/what-is-link-building-and-how-it-is-useful/ Devoo Banna March 23, 2019 What is Link Building and How it is Useful? (90%) Votes Whether you are new or old brand, the main thing you need to know about the link building concept is how it is useful and what is its goal. Basically is helps in boosting your site’s visibility in online world. The way of SEO and link building services is always updated or followed accordingly with the latest trends and techniques in the market according to the Google algorithm. Link building is important, if you want to compete and thrive in the online world. SEO has becoming the vital part of digital marketing. It would be better explained, if it is given the title of need for the hour. Marketing involves different strategies which have been applied for a long duration. Rankraft, the best digital marketing agency of India acts as a supporter to your business which eventually helps your business grow each day. With the help of digital service, the world is now getting an idea of the different strategies in online marketing. SEO is a major tool to promote and initiate online branding, generating organic traffic, online publicity and many things. Thus, it is the time when the search engine optimization expertise is going to get the most of the importance. Rankraft is one of the best online marketing agency where they shape your business as per the latest digital trends to help you for your site’s link building which ensures your business growth.
    [Show full text]
  • Using Information Architecture to Evaluate Digital Libraries, the Reference Librarian, 51, 124-134
    FAU Institutional Repository http://purl.fcla.edu/fau/fauir This paper was submitted by the faculty of FAU Libraries. Notice: ©2010 Taylor & Francis Group, LLC. This is an electronic version of an article which is published and may be cited as: Parandjuk, J. C. (2010). Using Information Architecture to Evaluate Digital Libraries, The Reference Librarian, 51, 124-134. doi:10.1080/027638709 The Reference Librarian is available online at: http://www.tandfonline.com/doi/full/10.1080/02763870903579737 The Reference Librarian, 51:124–134, 2010 Copyright © Taylor & Francis Group, LLC ISSN: 0276-3877 print/1541-1117 online DOI: 10.1080/02763870903579737 WREF0276-38771541-1117The Reference Librarian,Librarian Vol. 51, No. 2, Feb 2009: pp. 0–0 Using Information Architecture to Evaluate Digital Libraries UsingJ. C. Parandjuk Information Architecture to Evaluate Digital Libraries JOANNE C. PARANDJUK Florida Atlantic University Libraries, Boca Raton, FL Information users face increasing amounts of digital content, some of which is held in digital library collections. Academic librarians have the dual challenge of organizing online library content and instructing users in how to find, evaluate, and use digital information. Information architecture supports evolving library services by bringing best practice principles to digital collection development. Information architects organize content with a user-centered, customer oriented approach that benefits library users in resource discovery. The Publication of Archival, Library & Museum Materials (PALMM),
    [Show full text]
  • Ways Marketing Automation Can Hurt SEO...That No One's Talking About
    6 ways Marketing Automation Can Hurt SEO... ...That No One’s Talking About 6 Ways Marketing Automation Can Hurt SEO (That No One’s Talking About) WHAT IS MARKETING AUTOMATION? Marketing automation is a software designed to help businesses know their customer, then personalize, contextualize, communicate and optimize their content for that customer. Marketing automation tools allow businesses to create an entire website or microsite specifically geared toward capturing leads, organizing their contact data, and then regularly nurturing them with personalized emails and dynamic landing pages that speak directly to each contact’s unique details. WHO USES MARKETING AUTOMATION? More and more businesses, whether they have 5 employees or 5,000, turn to marketing to marketing automation (MA) as a way to grow their businesses. It can help them organize their sales contacts, deliver targeted content and service to those contacts and measure the results - all from one simple user interface. In fact, the adoption rate for marketing automation has grown rapidly over the past couple years, with 2015 statistics showing 59% of B2B Fortune 500 companies, and 68% of top-performing small businesses use marketing automation. verticalmeasures.com 6 Ways Marketing Automation Can Hurt SEO (That No One’s Talking About) SEO potential. And that’s not what you want to SO, WHAT’S THE PROBLEM? hear when making a big investment into a new platform. Marketers, salespeople and SEOs love the optimization, relationship building and On the other hand, when you implement a ROI attribution that marketing automation marketing automation tool properly, there delivers. It can also pose inherent challenges to are lots of SEO benefits largely having to traditional website optimization in ways many do with the kind of unparalleled data that companies may not have considered - because marketing automation can provide, namely: frankly, no one’s talking about them… until now.
    [Show full text]
  • A Web Based System Design for Creating Content in Adaptive
    Malaysian Online Journal of Educational Technology 2020 (Volume 8 - Issue 3 ) A Web Based System Design for Creating [1] [email protected], Gazi University, Faculty of Gazi Content in Adaptive Educational Education, Ankara Hypermedia and Its Usability [2] [email protected], Gazi University, Faculty of Gazi Education, Ankara Yıldız Özaydın Aydoğdu [1], Nursel Yalçın [2] http://dx.doi.org/10.17220/mojet.2020.03.001 ABSTRACT Adaptive educational hypermedia is an environment that offers an individualized learning environment according to the characteristics, knowledge and purpose of the students. In general, adaptive educational hypermedia, a user model is created based on user characteristics and adaptations are made in terms of text, content or presentation according to the created user model. Different contents according to the user model are shown as much as user model creation in adaptive educational hypermedia. The development of applications that allow the creation of adaptive content according to the features specified in the user model has great importance in ensuring the use of adaptive educational hypermedia in different contexts. The purpose of this research is to develop a web- based application for creating content in adaptive educational hypermedia and to examine the usability of the developed application. In order to examine the usability of the application developed in the scope of the study, a field expert opinion form was developed and opinions were asked about the usability of the application from 7 different field experts. As the result of the opinions, it has been seen that the application developed has a high usability level. In addition, based on domain expert recommendations, system revisions were made and the system was published at www.adaptivecontentdevelopment.com.
    [Show full text]
  • Endeca Sitemap Generator Developer's Guide Version 2.1.1 • March 2012
    Endeca Sitemap Generator Developer's Guide Version 2.1.1 • March 2012 Contents Preface.............................................................................................................................7 About this guide............................................................................................................................................7 Who should use this guide............................................................................................................................8 Conventions used in this guide.....................................................................................................................8 Contacting Oracle Endeca Customer Support..............................................................................................8 Chapter 1: Introduction..............................................................................9 About sitemaps.............................................................................................................................................9 About the Endeca Sitemap Generator..........................................................................................................9 Chapter 2: Installing the Endeca Sitemap Generator............................11 System requirements..................................................................................................................................11 Installing the Sitemap Generator................................................................................................................12
    [Show full text]
  • Prior Experience Education Skills
    DANNY BALGLEY [email protected] · www.DannyBalgley.com EXPERIENCE AT GOOGLE Google · Google Maps UX designer for Google Maps on the Local Discovery team working on feature enhancements for UX Designer lists and personal actions (saving & sharing.) Recent projects include high profile updates to the Dec 2017 – Present app mentioned at Google I/0 2018 including enhanced editorial lists and “Group Planning” a collaborative tool for planning a meal with friends. Current responsibilities include prototyping, rapid iteration and working with researchers and leads to evolve Google Maps from beyond just a navigation tool to a dynamic discovery app for finding places and things to do. Google · Local Search Worked on the design team tasked with modernizing placesheet from both a feature and Visual & UX Designer framework perspective, making data more accessible, organized, dynamic and contextual. This Nov 2016 – Dec 2017 involved crafting new components and scalable patterns in a contemporary way that could gracefully extend across 30+ verticals for over 250M distinct places. Responsibilities included working across PAs for UI alignment, conducting iterative research to gauge feature success and chaperoning UX updates through weekly partner team syncs. Google · Zagat Web Visual and UX designer on the small team tasked with reimagining the modern web presence for Visual & UX Designer Zagat. This required wire-framing, sitemaps, user journeys, heuristics and prototypes all while Aug 2016 – Nov 2016 working with research & content teams on both strategy and product perception. Worked closely with eng team on implementation and polish of adaptive designs and features such as the robust search and refinement experience for finding the perfect restaurant.
    [Show full text]
  • The Algorithmization of the Hyperlink.” Computational Culture 3 (2013)
    Citation: Helmond, A. “The Algorithmization of the Hyperlink.” Computational Culture 3 (2013). http://computationalculture.net/article/the-algorithmization-of-the-hyperlink The Algorithmization of the Hyperlink Anne Helmond, University of Amsterdam Abstract This study looks at the history of the hyperlink from a medium-specific perspective by analyzing the technical reconfiguration of the hyperlink by engines and platforms over time. Hyperlinks may be seen as having different roles belonging to specific periods, including the role of the hyperlink as a unit of navigation, a relationship marker, a reputation indicator and a currency of the web. The question here is how web devices have contributed to constituting these roles and how social media platforms have advanced the hyperlink from a navigational device into a data- rich analytical device. By following how hyperlinks have been handled by search engines and social media platforms, and in their turn have adapted to this treatment, this study traces the emergence of new link types and related linking practices. The focus is on the relations between hyperlinks, users, engines and platforms as mediated through software and in particular the process of the algorithmization of the hyperlink through short URLs by social media platforms. The important role these platforms play in the automation of hyperlinks through platform features and in the reconfiguration of the link as database call is illustrated in a case study on link sharing on Twitter. 1 Introduction The hyperlink as a key natively digital object (Rogers 2013, 13) is considered to be the fabric of the web and in this role has the capacity to create relations, constitute networks and organize and rank content.
    [Show full text]
  • SEO Fundamentals: Key Tips & Best Practices For
    SEO Fundamentals 1 SEO Fundamentals: Key Tips & Best Practices for Search Engine Optimization The process of Search Engine Optimization (SEO) has gained popularity in recent years as a If your organization’s means to reach target audiences through improved web site positioning in search engines. mission has to do with However, few have an understanding of the SEO methods employed in order to produce such environmental results. The following tips are some basic best practices to consider in optimizing your site for protection, are your improved search engine performance. target visitors most likely to search for Identifying Target Search Terms “acid rain”, “save the forests”, “toxic waste”, The first step to any SEO campaign is to identify the search terms (also referred to as key “greenhouse effect”, or terms, or key words) for which you want your site pages to be found in search engines – these are the words that a prospective visitor might type into a search engine to find relevant web all of the above? Do sites. For example, if your organization’s mission has to do with environmental protection, are you want to reach your target visitors most likely to search for “acid rain”, “save the forests”, “toxic waste”, visitors who are local, “greenhouse effect”, or all of the above? Do you want to reach visitors who are local, regional regional or national in or national in scope? These are considerations that need careful attention as you begin the scope? These are SEO process. After all, it’s no use having a good search engine ranking for terms no one’s considerations that looking for.
    [Show full text]
  • Literature Survey and Open Challenges
    Link maintenance for integrity in linked open data evolution: literature survey and open challenges Andre Gomes Regino a, Julio Cesar dos Reis a,d, Rodrigo Bonacin b, Ahsan Morshed c and Timos Sellis e a Institute of Computing, University of Campinas, SP, Brazil E-mails: [email protected], [email protected] b , UNIFACCAMP and Center for Information Technology Renato Archer, SP, Brazil E-mail: [email protected] c , Central Queensland University of Technology,Melbourne, Australia E-mail: [email protected] d Nucleus of Informatics Applied to Education, University of Campinas, SP, Brazil E-mail: [email protected] e , Swinburne University of Technology,Melbourne, Australia E-mail: [email protected] Editor: Oscar Corcho, Universidad Politécnica de Madrid, Spain Solicited reviews: Mikel Emaldi Manrique, Universidad de Deusto, Spain; Two anonymous reviewers Open review: Mohamed Ahmed Sherif, University of Leipzig, Germany Abstract. RDF data has been extensively deployed describing various types of resources in a structured way. Links between data elements described by RDF models stand for the core of Semantic Web. The rising amount of structured data published in public RDF repositories, also known as Linked Open Data, elucidates the success of the global and unified dataset proposed by the vision of the Semantic Web. Nowadays, semi-automatic algorithms build connections among these datasets by exploring a variety of methods. Interconnected open data demands automatic methods and tools to maintain their consistency over time. The update of linked data is considered as key process due to the evolutionary characteristic of such structured datasets. However, data changing operations might influence well-formed links, which turns difficult to maintain the consistencies of connections over time.
    [Show full text]