Tokyo Auto Salon
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TOKYO AUTO SALON POST-EVENT SUMMARY REPORT on attendees 2020 EVENT REPORT New Era Brings New Phase in TAS 336,060 Go Wild over Ingenious Booths The first TOKYO AUTO SALON in the Greetings new imperial era Reiwa has turned out to be extremely successful with Thank you very much for your participation and commitment to TOKYO AUTO record-smashing 336,060 attendance. SALON 2020. Looking at the current trend in the We are delighted to announce that the 38th TOKYO AUTO SALON achieved a automotive industry, eco-cars have been successful conclusion of its three-day run. The 2020 show again took place at the skyrocketting in popularity, of which entire Convention Complex of MAKUHARI MESSE occupying International Exhibition electric vehicle (EV) deployment has been Halls 1 - 11, Makuhari Event Hall, International Conference Hall and Outdoor Arena. growing rapidly. Thus there is an increasing tendency for people to ride a Having had a record-smashing attendance of 336,060 visitors overall, TOKYO AUTO car in factory default. Such the SALON 2020 owes this huge success to all of you concerned. Your untiring industry-wide trend notwithstanding, contribution and dedication are deeply appreciated. TOKYO AUTO SALON beat our own We hereby provide a report on the 2020 show along with the results of visitor record again which is an impressive proof survey questionnaire conducted onsite. The results show visitor profile including their that a lot of people still have passion for lifestyle with cars, current trends of how they get their cars tuned up/dressed up, and customizing their vehicle purely for a comparison with last year’s analysis. We would be happy if the data could serve a fulfilling car life. useful purpose to your future business. Enthusiasm and commitment for custom cars have long been sort of a guy thing - TOKYO AUTO SALON keeps serving as a driving force to enrich the Japanese particularly of Japanese men. However custom car culture, and continues unremittingly with our efforts to be the best auto there has been a positive shift in the visitor Where is this culture headed for? We Those who were engaged in the show in the world. We are always striving to improve the show to cater for exhibitors segment. Young people, women and should look closely to see whether it will inaugural “Tokyo Exciting Car Show”, the and visitors alike. Thank you in advance for your support and encouragement to the families are noticeably on the increase to be more buff-centered or more predecessor of TOKYO AUTO SALON, show to stay engaged. make up an important share of our current popularized. One thing, however, is certain back in 1983 might not have even We would love to see you again at TOKYO AUTO SALON 2021 scheduled between fan base. Overseas visitors have also grown - it will never die out even if cars are fully imagined that the show would make January 15 and 17, 2021 at the MAKUHARI MESSE. considerably and their fervour could break self-driving, subscription service is a such a remarkable breakthrough. Yet, the mold of conventional concept in the dominant option on the market, or even the prosperity we all enjoy today March 2020 Japanese custom car scene. end up flying. undoubtedly build on their hard work and Masaharu Sakai The major automakers and foreign car With the maturation of the movement, dedication TOKYO AUTO SALON has Executive Director importers have all been driven by this its influence reached beyond diehard car expanded into a massive extravaganza. Tokyo Auto Salon Association felicitous change to get actively involved enthusiasts. The booth girls brighten the It is gigantic enough to occupy the entire About the Show in the custom car culture. TOKYO AUTO show to make it even more special, and premises of the Japan’s biggest SALON in recent years has also been the Japan Race Queen (paddock girls) convention complex Makuhari Messe. ■Name of the Event : TOKYO AUTO SALON 2020 ■Dates : Friday 10th, Saturday 11th and Sunday 12th January, 2020 identified as a significant platform by such Awards are now one of the top favourite The healthy increase in attendance was ■Venue : MAKUHARI MESSE International Convention Complex the industrial giants to unveil their new car content to draw a dense crowd in the achieved only by all those strenuous 2-1 Nakase, Mihama-ku, Chiba-city, Chiba including world premiere model as well as Event Hall. A diverse range of parts and efforts of all concerned. TOKYO AUTO (Int’l Exhibition Halls 1-11, Int’l Conference Hall, Makuhari Event Hall and Outdoor Arena) announce their motorsport activities for goods sold in many booths surely SALON will leave the legacy to the next ■Show Hours : ● Fri, 10 Jan Trade and media day. Open limitedly to premium ticket holders. the year. Some of them even take sales stimulate consumer demand and both generation and yet at the same time 9:00am ‒ 7:00pm (9:00am ‒ 2:00pm: silent time) orders for their new model which is enthusiasts and casual fans enjoy continue to take on new challenges. We ● Sat, 11 Jan Open to public. previously unimaginable event. shopping around. keep on evolving. 9:00am ‒ 7:00pm ● Sun, 12 Jan Open to public. 9:00am ‒ 6:00pm The number of visitors Trend in attendance over the past three years ■Admission : ● Premium ticket (good for Friday after 2:00pm) Fri, Jan 10 Year-on-year rate Fri Sat Sun Advance purchase: ¥3,000 / At the door: ¥3,500 Total Per day Sun, Jan 12 2:00pm ‒ 7:00pm 9:00am ‒ 6:00pm 128,178 ● General ticket (good for one day either Saturday or Sunday) 34 336,060 13 127,177 Advance purchase: ¥2,000 / At the door: ¥2,500(adult 19 and over) / ¥1,800 (youth 13 to 18) 33 330,666 118,169 * Children 12 and under are free (must be accompanied by adult). 80,940 12 128,178 32 319,030 Advance tickets were available at: 11 126,942 Yahoo! Ticket, Lawson, Seven Eleven, Family Mart, Mini Stop, Ticket PIA, e+ (e plus), Lawson Ticket, Seven Ticket, funity 31 122,509 123,179 10 and TOKYO AUTO SALON Online Ticket Total attendance over the three days 30 98.3％ 103.6％ 101.6％ ■Promoter : Tokyo Auto Salon Committee 9 29 ■Organizer : Tokyo Auto Salon Association (TASA) 8 ■Supporters : Chiba Prefecture , Chiba City 28 336,060 7 Nippon Auto Parts Aftermarket Committee (NAPAC) 27 80,310 80,940 78,352 Japan Automobile Manufactures Association, Inc. (JAMA) 26 6 Japan Automobile Federation (JAF) 25 5 ■Sponsors : GRAN TURISMO , Yahoo! Ticket , TOMY Company, Ltd. , PUMA Japan K.K. , CAR TRADE Sat, Jan 11 SPR Japan Co., Ltd. , FAITH Inc. , Initial D/MF GHOST , Fast & Furious , KINTO Corporation 9:00am ‒ 7:00pm 0 0 ■Special Partners : MAKUHARI MESSE , San-ei Corporation （10K） （10K） ■Partners : ASEA Division , JAWA Division , JASMA 126,942 2018 2019 2020 2018 2019 2020 POST-EVENT SUMMARY REPORT on exhibitors EVENTS Diversified Content for Diverse Visitors TAS is a Mecca for Those Love a Cut Above the Rest TOKYO AUTO SALON creates a real buzz of excitement over the weekend though the show gets underway in a bit sober atmosphere. Friday 9am to 2pm are reserved for media and industry professionals as “silent time” where the exhibitors take full advantage of the opportunity to have a presentation and make new business contacts. As TAS has now ever-increasing Outdoor Arena Collectible Car Auction Live Performances conferences in a packed 5-hour schedule, you need to check the timetable Racing action and driving demonstrations The third car auction in TOKYO AUTO Even more entertainment is coming down carefully and get clear on your priorities which to attend. are back in TAS after one year of SALON was jointly held by SUPER GT. Ten to the fun filled TAS weekend. One of the The press conferences are all imaginative and newsworthy which are now suspension for the facility’s renovations. (10) collectible cars came up for “SUPER highlights of the show “AUTO SALON another signature TAS content. You will see an automaker unveiling a new car “Rally Japan”, “drift car demo run” and GT AUCTION ‒ TAS“ ‒ the first-ever racing SPECIAL LIVE” took place both on in here and a wheel manufacturer launching a new product in the booth next “passenger ride experiences for kids” were car auction in Japan. The most expensive Saturday and Sunday evening featuring an to them; you will then come across an European car importer just a few the key content, of which Rally Japan car sold at this year’s auction was the impressive roster of 8 artists, from blocks away proclaiming a new brand by its CEO; some other automaker featured the Toyota Yaris WRC driven by “1997 Porsche 935 K3 /80 by Kremer” nationally recognized icons to latest announcing their motorsport activity for the year in the booth opposite; and active drivers and, on top of that, the that went under the hammer for ¥165 discoveries, to give the powerful live president of Toyota Motor Corporation million. Prior to the auction, Koenigsegg performances. The star-studded content their major competitor introducing rookie paddock girls in another hall. Akio Toyoda as a surprise guest to whip had a press conference to introduce the can be perfect for the finale bringing a Although the number of exhibitors and cars on display were not ahead of the spectators up into a frenzy. Jesko for the first time in Japan. whole lot of excitement to the Event Hall. the previous record, more spacious booths and ampler aisles offered more contentment to the visitors.