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June 8 Presentation Technical Working Group Meeting June 8, 2021 1. Greetings and Introductions • Review Agenda Agenda Agenda 2. Co-Permittee meeting updates 3. February BOD Meeting Update • Guest presentation: Elizabeth Salomone, Russian River Flood Control & Water Conservation Improvement District and Brad Sherwood, Sonoma Water − Letter to State Water Board in support of emergency implementation 3. February BOD Meeting Update • Student Video Contest – May 26 awards − 30 school principals, science chairs, and media teachers were contacted − 4 high schools participated o Credo High School in Rohnert Park o Healdsburg High School in Healdsburg o Orchard View School in Sebastopol o Piner High School in Santa Rosa − 9 video entries − 11 participants − Winning videos play on KRCB channel 22—videos will NOT run in the theater this year (unless the COVID-19 situation changes) 3. February BOD Meeting Update • UCSB Pathogen Transmission Evaluation Work Plan for Santa Rosa and Windsor − Budget modification approved 4. 2020/2021 RRWA Work Plan Recap • Year-end summary • Key projects and accomplishments − Draft provided by July 30 Russian River-Friendly Landscaping • 2021 Event for Landscape Professionals – Feb 2 & 3 − 375 registered participants − Recordings and additional resources available at http://www.rrwatershed.org/resource-library/#pastevents Streets to Creeks • Phase II complete • PHASE III Streets to Creeks campaign currently being developed! − General & Zip Code Specific Campaign − Digital Advertising, Social Media, Promotional Items, Community Partnerships, Experiential Marketing Earth Day metrics • RRWA hosted event blog • Santa Rosa − Distributed drought kit and/or an eco-bag for kids filled with reusable items and eco-activities. o 280 drought kits o ~500 eco bags distributed. • Sonoma County Regional Parks − Steelhead Beach: 13 volunteers. − 75 pounds of trash collected, including two full five-gallon buckets of recyclables, a desk and a tire. • Ukiah − Clean up at the Great Redwood Trail- Ukiah: o 62 volunteers o 30 bags of trash, at least, were collected Painted over graffiti on two benches and 1 building, o and painted one mural over graffiti on a utility box • Town of Windsor − 2 small events − 15 garbage bags of trash collected Windsor Great Redwood Trail- Ukiah Windsor Windsor Mural over graffiti on a utility box - Ukiah Children’s Placemats • 15,400 distributed since June 2019! • Locations: − Windsor Russian River Brewing Company − Santa Rosa Russian River Brewing Company − Rohnert Park Bear Republic Brewing Company − Healdsburg Bar and Grill − Cloverdale MoE’s Eagles Nest Deli − Cotati Wing Man − Ukiah Forks Café − Mendocino Book Company − Cotati Twins Restaurant • 20,000 more have been requested and are ordered. Safe Medicine and Sharps Disposal • Subcommittee meeting June/early July • 475 lbs. collected from July 2020 to date − Cloverdale Pharmacy − Healdsburg Police Department − Healdsburg District Hospital − Windsor Health First! Pharmacy − Windsor Police Department • April 2021 - 20th National Take Back − Cloverdale Police Department – 52.9 lbs. − Cotati Police Department – 410 lbs. • CPSC completed installation of 7 grant-funded med bins in the watershed as part of DHCS project! Our Water Our World • Radio interviews for Nuestra Tierra, KBBF − 11/ 2: Risks of using pesticides and the importance of using alternatives to toxic herbicides for weed management. − 11/9: Ant management − 12/7: Risks of using pesticides and the importance of using alternatives to toxic herbicides for weed management. − 4/26: Grow a healthy garden without toxic chemicals: by increasing the health of the soil, protecting the soil with mulch, and planting the right plant in the right place. pest problems are significantly reduced. − 5/10: Growing healthy plants: learn which fertilizers are best for feeding your garden and how to water to keep your plants happy & healthy − 5/24: How to manage common pests of food gardens without toxic pesticides: let's talk about how to manage aphids, cabbage moths, white fly, powdery mildew and more, with eco-friendly solutions • Webinars − 10/21 Organic Pest Control for the Home Garden o 24 registered o 12 attendees − 4/10 Gardening from the ground up: o 75 registered for the program o 43 attendees • April 2021 environmental article − DIY Pesticides…. Are they safe? 4. 2020/2021 Work Plan Recap • Roll back calculations − Funds credited to 2020/21 work plan − Calculations completed by July 30 5. 2021/2022 Work Plan Kick Off • Key projects • Legislative and Regulatory Advocacy • Co-Permittee Support − Activities summary table − Student video contest theme • Subcommittees − Russian River Friendly Landscaping - Carbon Gardening Initiative − Safe Medicine and Sharps Disposal − Social Media − SSU Rising WATERS FY2021/22 Work Plan • Reduce budget and reassign tasks • Maintain Structure − Executive Director Services − General Benefit − Special Benefit FY2021/22 Work Plan • Executive Director Services − City of Ukiah maintaining $2,000 charge for administrative agency services − Reduce # of BOD and Working Group meetings o Four BOD meetings (down from 5) o Six TWG meetings (down from 8) − Incorporate ADA compliance formatting into general administration FY2021/22 Work Plan • General Benefit Projects − Outreach strategies (B.1 & B.2) o Continue with monthly environmental articles − Online outreach and Watershed Map (B.3) − Russian River-Friendly Landscape (B.4) o Carbon Gardening (new) − Support member agencies in renewal of 5 year MS4 permit (B.6.A) − Coordinated agency membership to CASQA (B.6.D) − Continue participating in Regional Monitoring Program (R3MP) development (B.7.A) FY2021/22 Work Plan • Special Benefit Projects − Continue supporting existing programs. o Co -permittee meeting & project facilitation (C.1 – C.4) o Annual LID training (C.5) Laguna Mark West agencies coordinated water quality monitoring o reporting (C.6) o Our Water Our World (C.12) o Safe Medicine and Sharps disposal (C.16 & C.17) − Support developing State-wide MS4 permit fee reduction incentive program (C.7.A). − Continue Sonoma Water’s Water Education Program for Ukiah, Cloverdale and Sonoma County. With exception of Sebastopol, other members serviced through water contract (C.10). − Bulk Purchase of tee shirts (Mendocino County) and drain inlet signs (Windsor). − SSU Rising WATERS project focusing on nexus of homelessness and water quality (C.15). FY2021/22 Work Plan Total (dollars) for each agency as compared to the current FY: Total Mendocino Sonoma Sonoma Cloverdale Cotati Healdsburg Rohnert Park Santa Rosa Sebastopol Ukiah Windsor Fiscal Year County County Water Allocation (FY) FY 21-22 (Draft 7) $50,549 $29,997 $35,821 $0 $92,156 $34,867 $48,445 $42,634 $132,756 $61,947 $49,694 $578,864 FY 20-21 $50,883 $32,850 $38,571 $45,265 $103,197 $34,210 $52,506 $35,928 $142,670 $60,568 $56,449 $653,097 Change ($334) ($2,853) ($2,750) ($45,265) ($11,041) $657 ($4,061) $6,706 ($9,914) $1,379 ($6,755) ($74,233) FY2021/22 Work Plan • FY21/22 ED Services: $109,546 − Decreased $12,834 from current FY • FY21/22 General Benefits: $247,426 − Decreased $96,949 from current FY • FY21/22 Special Benefits: $221,892 − Increased $35,550 __________________________________ • FY21/22 Total Work Plan Budget: $578,864 − Decreased $74,233 from current FY 6. Storm Water Program Updates • Our Water Our World − Webinar on May 22 Performance for RRWA ad boost o $5.00 over 1 day • Cost per Post Engagement $0.10 o 611 People Reached o 54 Engagements o 11 post clicks − Webinar June 12 – Drought-Proofing Your Garden 7. Russian River Watershed Coordination • Drought Messaging − Regional collaboration Drought Campaign Webpage Links to local, regional, and state drought information Alerts to upcoming drought related events around the watershed! Water conservation ideas Archive of infographics from partners that can be downloaded and shared RRWA Water Conservation Articles and Resources Local Water Supply Articles and Resources Drought Campaign Website - Metrics April 22 launch Second highest RRWA trafficked page after the homepage 209 new users to RRWA.org Average time on drought page is 4:27 544 pageviews (each individual time a page on our website is loaded by a User) Drought Campaign Social Media • ‘ Water Wise Wednesday’—a weekly prompt regarding how to implement water savings into day-to-day activities. • ‘ Fact Friday’ posts include information on local drought impacts on the watershed and ideas on how residents can help replenish it. The 18-post campaign will run between May and June. Average $30 boost for 7 days Drought Campaign Social Media Campaign 33 shares 71 shares 63 shares 19 shares 3,920 reached 30,297 reached 20,158 reached 6,709 reached 414 Engagements 5,211 Engagements 1,402 Engagements 163 Engagements Drought Campaign Radio • 30 -second radio ad to be played on Spanish and English radio stations covering Sonoma and Mendocino counties until June 30. − KSRO, 103.5FM (Northern Sonoma County), 94.5FM (Southern Sonoma County), and 1350AM. “Droughts are hard on all of us. This drought may be the hardest − K-Wine 94.5FM and Max 93.5FM one yet. Severe droughts like this one put the Russian River watershed’s environment and all of our water-dependent (Mendocino Counties and communities at risk. Northern Sonoma) You can help maintain a healthy and resilient watershed by being vigilant. Conserve water, take shorter showers and avoid washing − Lazer Broadcasting (KSRT 107.1 your car. Minimize watering your landscape. Find and fix leaks, indoors and outdoors. Visit www.rrwatershed.org
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