The Neural Mechanisms of Conformity Across Socioeconomic Status and Development

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The Neural Mechanisms of Conformity Across Socioeconomic Status and Development University of Pennsylvania ScholarlyCommons Publicly Accessible Penn Dissertations 2017 The Neural Mechanisms Of Conformity Across Socioeconomic Status And Development Christopher N. Cascio University of Pennsylvania, [email protected] Follow this and additional works at: https://repository.upenn.edu/edissertations Part of the Communication Commons, and the Neuroscience and Neurobiology Commons Recommended Citation Cascio, Christopher N., "The Neural Mechanisms Of Conformity Across Socioeconomic Status And Development" (2017). Publicly Accessible Penn Dissertations. 2203. https://repository.upenn.edu/edissertations/2203 This paper is posted at ScholarlyCommons. https://repository.upenn.edu/edissertations/2203 For more information, please contact [email protected]. The Neural Mechanisms Of Conformity Across Socioeconomic Status And Development Abstract Social influence is omnipresent, explicitly and implicitly influencing people’s preferences and behaviors. Recently, neuroscientists have begun to contribute to our understanding of social influence, providing insight into mental processes that occur in real time without the need for participant introspection. The current dissertation aims to build our understanding of social influence yb examining the neural mechanism that underlie receiving feedback about others’ preferences, as well as the mechanisms that underlie conformity to others’ preferences. In order to examine these relationships, the current dissertation examined four questions. First, we examined which neural mechanisms underlie processing social feedback and conformity across 249 people, making it the largest study of social influence in the brain to date. Next, we examined whether SES (high versus low) moderates neural mechanisms associated with social influence processing and conformity. Third, we examined whether development (adolescents versus young adults) moderates neural mechanisms associated with social influence. Finally, we examined whether the relationship between SES and social influence processing and conformity is different depending on developmental trajectories. Results from the current dissertation provide robust evidence for a core set of brain systems involved in conflict detection and mentalizing that are implicated in social influence across groups. We address previous methodological limitations stemming from diverse methods employed to study social influence across different past studies of influence. In addition, we begin ot show evidence that socio-demographic factors and development may moderate the neural bases of social influence. akT en together the findings from the current dissertation advance our understanding of social influence yb providing evidence for a set of core mechanisms involved in social influence. eW do not find obustr evidence for differences in neural processing associated with socio-demographic factors, but highlight some subtle differences and discuss possibilities for future neuroimaging research that can more definitively address commonalities and differences across groups. Degree Type Dissertation Degree Name Doctor of Philosophy (PhD) Graduate Group Communication First Advisor Emily B. Falk Keywords conformity, development, fMRI, neuroscience, social influence, socioeconomic status Subject Categories Communication | Neuroscience and Neurobiology This dissertation is available at ScholarlyCommons: https://repository.upenn.edu/edissertations/2203 THE NEURAL MECHANISMS OF CONFORMITY ACROSS SOCIOECONOMIC STATUS AND DEVELOPMENT Christopher N. Cascio A DISSERTATION in Communication Presented to the Faculties of the University of Pennsylvania in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy 2017 Supervisor of Dissertation __________________ Emily Falk, Associate Professor of Communication Graduate Group Chairperson _________________ Joseph Turow, Robert Lewis Shayon Professor of Communication Dissertation Committee Joseph N. Cappella, Gerald R. Miller Professor of Communication Robert C. Hornik, Wilbur Schramm Professor of Communication THE NEURAL MECHANISMS OF CONFORMITY ACROSS SOCIOECONOMIC STATUS AND DEVELOPMENT COPYRIGHT 2017 Christopher N. Cascio This work is licensed under the Creative Commons Attribution- NonCommercial-ShareAlike 3.0 License To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-sa/3.0/ ACKNOWLEDGMENT I want to thank my advisor Dr. Emily Falk for her valuable feedback and guidance on the current dissertation and throughout my graduate school career. In addition, I want to thank my dissertation committee, Dr. Joseph N. Cappella and Dr. Robert C. Hornik, for their helpful feedback on my dissertation. I also wanted to thank everyone in the Communication Neuroscience Lab for helping with data collection. Finally, I want to thank my spouse, Danielle Cascio, for supporting me throughout my graduate career. iii ABSTRACT THE NEURAL MECHANISMS OF CONFORMITY ACROSS SOCIOECONOMIC STATUS AND DEVELOPMENT Christopher N. Cascio Emily B. Falk Social influence is omnipresent, explicitly and implicitly influencing people’s preferences and behaviors. Recently, neuroscientists have begun to contribute to our understanding of social influence, providing insight into mental processes that occur in real time without the need for participant introspection. The current dissertation aims to build our understanding of social influence by examining the neural mechanism that underlie receiving feedback about others’ preferences, as well as the mechanisms that underlie conformity to others’ preferences. In order to examine these relationships, the current dissertation examined four questions. First, we examined which neural mechanisms underlie processing social feedback and conformity across 249 people, making it the largest study of social influence in the brain to date. Next, we examined whether SES (high versus low) moderates neural mechanisms associated with social influence processing and conformity. Third, we examined whether development (adolescents versus young adults) moderates neural mechanisms associated with social influence. Finally, we examined whether the relationship between SES and social influence processing and conformity is different depending on developmental trajectories. Results from the current dissertation provide robust evidence for a core set of brain systems involved in conflict detection and mentalizing that are implicated in social influence across groups. We address previous methodological limitations stemming from diverse methods employed to study social influence across different past studies of influence. In addition, we begin to show evidence that socio-demographic factors and development may moderate the neural bases of social influence. Taken together the findings from the current dissertation advance our understanding of social influence by providing evidence for a set of core mechanisms involved in social influence. We do not find robust evidence for iv differences in neural processing associated with socio-demographic factors, but highlight some subtle differences and discuss possibilities for future neuroimaging research that can more definitively address commonalities and differences across groups. v TABLE OF CONTENTS ACKNOWLEDGMENT .................................................................................................... iii ABSTRACT ..................................................................................................................... iv LIST OF TABLES ........................................................................................................... vii LIST OF ILLUSTRATIONS ........................................................................................... viii CHAPTER 1. INTRODUCTION AND OVERVIEW ........................................................... 1 Introduction ...................................................................................................................................... 1 Dissertation overview ...................................................................................................................... 1 CHAPTER 2. NEURAL CORRELATES OF SOCIAL INFLUENCE ................................ 9 Introduction ...................................................................................................................................... 9 Methods ........................................................................................................................................... 9 Results .......................................................................................................................................... 21 Discussion ..................................................................................................................................... 27 Conclusion ..................................................................................................................................... 28 CHAPTER 3. NEURAL CORRELATES OF SOCIAL INFLUENCE ACROSS SOCIOECONOMIC STATUS ......................................................................................... 37 Introduction .................................................................................................................................... 37 Methods part 1 .............................................................................................................................. 37 Results part 1 ...............................................................................................................................
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