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Plan best viewed in Adobe Acrobat in two page view mode. Navigate to View > Page Display > Two Page View CHATHAM COUNTY PARKS + RECREATION COMPREHENSIVE MASTER PLAN

FINAL REPORT | FEBRUARY 8TH, 2019 ACKNOWLEDGMENTS

Chatham County Parks and Recreation Consultant Team Tracy Burnett - Director Jina Stamey - Assistant Director McAdams Company, Design Lead Rachel Cotter, RLA - Project Manager Chatham County Public Health Department Laura Stroud - Park Planner Michael Zelek - Health Promotion and Policy Division Director Lauren Arledge - Park Designer Casey Hilliard - Health Policy Analyst Garrett Jenkins - Park Designer Matt Gross, RLA - Landscape Architect Recreation Advisory Committee Margaret Alston Pros Consulting, Inc. Lisa Baaske Leon Younger - President James Fogleman Philip Parnin - Senior Project Manager Andrew George Josh Lindgren ETC Institute Megan Lynch Jason Morado - Senior Project Manager Timothy Mounce George Pauly Tammy Phillips Howard Surface TABLE OF CONTENTS

1 INTRODUCTION Planning Process Regional Context Past Planning Efforts System Summary

2 DEMOGRAPHICS + TRENDS Local Demographics Trends in Parks + Recreation

3 INVENTORY + ANALYSIS Parkland Programming Staffing + Operations

4 HEALTH + WELLNESS Case for Health + Wellness Context for Health + Wellness Priorities + Objectives for Health + Wellness

5 LEVEL OF SERVICE (LOS) Level of Service

6 VISION + RECOMMENDATIONS Parkland Programming Staffing + Operations

7 ACTION + IMPLEMENTATION Objectives + Strategies + Performance Measures

8 COMMUNITY ENGAGEMENT Community Engagement Process

9 GREENWAY MASTER PLAN Why Greenways? Existing Conditions Greenway Design Funding Strategies 1 INTRODUCTION PARKS + RECREATION COMPREHENSIVE MASTER PLAN

CHAPTER 1 > INTRODUCTION

Chatham County is located in North Carolina’s Piedmont, an area rich in natural and rural beauty, also exhibiting significant growth. Throughout the region there is an active and INTRODUCTION rising interest in programs, facilities and experiences offered by the Chatham County Parks and Recreation Department. The County’s proximity to Wake, Durham and Orange Counties positions the community in an area of expanding growth. In particular, the planned development known as Chatham Park will put increasing pressure on the County to provide civic resources on a regional level while preserving natural resources. The desire to satisfy the recreation needs and wants of the public, protect natural resources, preserve the rural character of the County and to plan for future growth has created a need for an updated Comprehensive Parks and Recreation Master Plan (the Plan or the Comprehensive Plan). This Comprehensive Plan guides improvements to parkland, programming, staffing and operations over a ten (10) year planning horizon. The Plan is a resource for the public to understand current facility and program offerings and to learn what is planned for the future while providing decision-makers with a framework to help guide, validate and prioritize project implementation. The Master Plan is developed through the lense of the County and is only achieved through multiple levels of community input, specifically examining community values related to parks and recreation. PROJECT BACKGROUND The County’s Parks and Recreation and which remain a priority (see Appendix). Department (the Department) undertook a Additionally, this plan presents new Comprehensive Parks and Recreation Master information related to programming, Plan in 2009 which outlined a strategic operations and health outcomes related plan for park and program improvements to recreation. Finally, this plan reviews over a twenty-year planning horizon. currently completed planning studies such While many of the plan’s action items are as Plan Chatham to ensure priorities for still in progress, an update to the plan is investment are well coordinated. necessary to accommodate changing trends in demographics, recreation, recently completed planning studies, and mandates by state and national grant funding sources. 2009 Master Plan Major The 2009 master plan was not formally Achievements adopted by the County Commissioners. It is the goal of this master plan to develop ȨȨ Completion of 4.6 miles of the recommendations through best practices American Tobacco Trail to ensure adoption by decision makers and support from the community and ȨȨ Completion of The Park at Briar stakeholders. Chapel

This Plan acknowledges which of the 2009 ȨȨ Construction of Northeast District recommendations have been accomplished Park

7 CHATHAM COUNTY

MASTER PLANNING PROCESS The master planning process is one of growth and development of the County. It is transparency, community engagement the goal of this Comprehensive Master Plan and data driven recommendations that the recommendations presented herein developed through an analytical and Level will seamlessly integrate with all municipal of Service (LOS) approach. From the and County plans. initial inventory and analysis through to the implementation plan, the project team An inventory, evaluation and assessment INTRODUCTION engaged the community, stakeholders of public parks and facilities, programs and and Department staff, while researching operations was completed. The location of recreation trends and understanding the each County owned and operated park was County’s demographics. The project team mapped using GIS. The project team visited used the existing conditions to evaluate the each park to observe existing conditions as a Level of Service and operational standards basis for upgrades and improvements and to of the Department’s parks and facilities. understand the overall character and quality Finally, the project team, in conjunction of the existing parks system. with Department staff, developed and The inventory of County owned and prioritized recommendations to improve the operated facilities was compared to national recreational offerings provided for a ten (10) standards provided by the National Parks year planning horizon. and Recreation Association (NRPA) to This 2018 Parks and Recreation Master Plan establish a base-line assessment of the is comprised of several components: existing level of service provided by the County. Demographics + Trends The team also completed a detailed program The project team completed a Demographic and operations assessment to evaluate the and Trends Analysis using current ESRI current program offerings and internal affairs (Environmental Systems Research Institute, of the department. The program analysis Inc.) data and data provided by the town. evaluates five key program metrics including: National and local recreation trends were age segments served; lifecycle stage; evaluated and cross-referenced with classification of service; cost recovery; the County’s demographics, local Market cost of service; and pricing strategies. The Potential Index (MPI) data and national operations assessment examines current publications to draw conclusions about staffing levels and policies and procedures, current and future recreation trends and serving as the basis for recommendations, participation levels. to improve efficiency and effectiveness while maintaining the Department’s culture. Inventory + Analysis The analysis was followed by a visioning The project team reviewed the history of the session where team members met County’s Parks and Recreation Department with department staff and the Advisory to understand past planning efforts and the Committee to develop a future direction Department’s evolution. Comprehensive for the Department. The visioning session plans, specific park master plans and long- resulted in a vision statement as well as range recreation planning documents goals and objectives for future parks, were reviewed to gain a comprehensive facilities, programs, and operations. understanding of the plans that guide the

8 PARKS + RECREATION COMPREHENSIVE MASTER PLAN

Community Engagement Health + Wellness Assessment The project team facilitated a robust public Collaboration with Chatham County Health input process which gathered input from Alliance is used to understand health members of the Chatham County Parks priorities. Objectives are developed for the and Recreation Department, County staff, planning, design and programming of parks INTRODUCTION Advisory Committee, key stakeholders and to achieve specific health outcomes. Chatham County residents. The process was designed to be transparent, equitable Recommendations + Implementation and engage the widest range of residents Plan from a demographic and interest level. The The Recommendations and prioritized engagement plan consisted of the following Action and Implementation plan provide elements: a framework to guide park, facility, open ȨȨ Three public open house events space, programming and operational ȨȨ Two steering committee meetings improvements for the future. It is structured ȨȨ One strengths, weaknesses, to guide and validate decision making. opportunities and threats (SWOT) Each recommendation is further prioritized analysis with the Parks and Recreation as short term (1-5 years), mid-term (5-10 Department staff years) or long-term (>10 years). Criteria ȨȨ One visioning session with the Parks for prioritization vary based on the item’s and Recreation Department staff context and range from land availability to ȨȨ Two meetings with the Parks and financial implications but are firmly rooted in Recreation Advisory Commission community needs and preferences. ȨȨ A statistically valid household survey issued to Chatham County residents that provides a 95% accuracy rate

Level of Service Level of Service (LOS) is a method used to evaluate current and future service levels compared to national standards and best practices. LOS standards is a matrix displaying inventory for Chatham County parkland, facilities and amenities. By totaling the inventory and applying the County’s population, we can understand the current level of service the County is providing and project future needs for a ten-year planning horizon. Such standards are population-based so target metrics can evolve to meet the growing demands of Chatham County’s rapid population growth.

Southwest District Park > Chatham County, NC

9 CHATHAM COUNTY

REGIONAL CONTEXT + RESOURCES Chatham County is located in North part of the County near Chapel Hill, Durham Carolina’s piedmont region and is and Cary. This Comprehensive Master surrounded by the counties of Alamance, Plan acknowledges the history, resources Durham, Lee, Moore, Randolph and Wake. and growth pressures as they relate to The County is defined by its agrarian history, opportunities for improving the County’s rich natural resources, community pride, and recreation system. more recently, rapid growth in the eastern INTRODUCTION AGRARIAN HISTORY Agriculture has long played a key role in the nurseries, forage crops, and poultry and beef story of Chatham County. Records indicate production remain drivers for the County’s the first Europeans reached Chatham County robust farming sector2. in the mid-eighteenth century seeking settlement1 and sparking a centuries-long An agrarian signature is also seen in the tradition of cultivating the land. Today, landscape. Sweeping pastures, forested the agricultural industry accounts for just acreages, barns, fence posts and revitalized 3 under 40% of the County’s revenue. The homesteads, like Fearrington House , paint a presence of small, organic farms, niche plant bucolic scene beloved by locals and visitors alike. NATURAL RESOURCES With the Haw and Deep Rivers and kayaking and paddle boarding, along with their tributaries, sensitive ecological spots for fishing, hiking trails and scenic environments, bucolic scenery and rural areas ideal for viewing wildlife . The Rocky setting, natural resources play an important River comprises a picturesque assemblage role in defining the character of the County of rocky pools along a bubbling stream. and offer an abundance of recreational Additionally, the river functions as the water opportunities for a county that continues supply for Siler City . The Deep River forms to experience exceptional growth. While the Deep River State Trail, a paddle trail Chatham County is gifted with natural skirting the southern border of the County, beauty and leadership that strives to see the featuring a slow-moving watercourse and County grow and prosper, it must balance opportunities for hiking. The Deep River is active recreational opportunities to meet the significant for its biodiversity, rare aquatic regional needs of residents, while conserving species, geologic features, like rock outcrops natural resources. and for its historic points of interest, including an antebellum iron furnace and Chatham County’s rivers are important canal lock system . The Cape Fear River contributors to the County’s recreation begins at the confluence of the Deep River identity, natural resources, history, geology and the channel of the Haw River that and scenic beauty. The Haw River, featuring emerges below the Jordan Lake Dam . whitewater and flatwater sections, is the County’s premier paddling destination. The Jordan Lake State Recreation Area is an river provides opportunities for canoeing, invaluable recreation resource for

1 Chatham Chamber of Commerce. “Early History of Chatham” n.d. https://www.ccucc.net/EarlyHistoryofChathamNC. 2 Chatham County. “Agriculture in Chatham County.” Chatham County Governmentn.d. https://www.chathamnc.org/about-us/statistics-and-demographics/agriculture. 3 Fearrington Village. “Our Story”n.d. https://www.fearrington.com/.

10 PARKS + RECREATION COMPREHENSIVE MASTER PLAN

Chatham County and the wider Research and visual character of the County, while Triangle Area. The 14,000-acre reservoir functioning as sources of drinking water and associated parkland provide manifold for residents. Large acreages of mature opportunities for enjoying nature. With trees lend a wooded quality, while providing roughly 14 miles of wooded hiking trails, benefits like carbon sequestration, bank INTRODUCTION playgrounds, swim beaches, boat accesses, stabilization, wildlife habitat and forest spots for fishing, abundant wildlife viewing products. Together the forests, rivers and opportunities and ranger talks, Jordan streams throughout the County provide Lake has something for everyone. The critical habitat for approximately 49 rare, park’s many picnic shelters provide space threatened or endangered species6. for neighbors and families to gather and celebrate. With over 1,000 campsites An important physical characteristic of spanning primitive sites for tent camping to Chatham County is its abundance of mature larger sites which can accommodate RVs, forest, including large tracts of working 7 Jordan Lake is perfect for a weekend get- forest land . The National Land Cover away or an extended stay in the woods4. Dataset depicts evergreen and deciduous forest covering much of the County8. The According to Plan Chatham, the County’s dominant natural community for uplands most recent land use plan, Chatham County in this region is the Oak-Hickory Forest, is part of the green heart of NC, a stretch of comprised primarily of hardwood species forest and farmlands stretching from Raleigh including oak, hickory and tulip trees in the to Charlotte5. The landscape of Chatham canopy with maple, dogwood and sourwood County is host to a variety of environmental occupying the understory9. Chatham County features that provide valuable ecosystem has a rich history of production forestry services and contribute to the overall which continues today with over $16 million physical, spiritual and economic health of generated from timber sales and an overall the County and its residents. Picturesque forestry industry output economic impact of rivers and streams, along with Jordan $414 billion in 201410. Lake contribute to the recreation, ecology

4 North Carolina State. “Jordan Lake State Recreation Area.” North Carolina Division of Parks & Recreation.d. https://www.ncparks.gov/jordan-lake-state-recreation-area. 5 Plan Chatham p.32 2017 6 Plan Chatham p. 33 201 7 North Carolina Division of Forest Resources. Conserving Working Forest Lands Publication_Place: Raleigh, NC Publication_Date: 20100804 8 Homer, C.G., Dewitz, J.A., Yang, L., Jin, S., Danielson, P., Xian, G., Coulston, J., Herold, N.D., Wickham, J.D., and Megown, K., 2015, Completion of the 2011 National Land Cover Database for the conterminous United States-Representing a decade of land cover change information. Photogrammetric Engineering and Remote Sensing, v. 81, no. 5, p. 345-354 9 Triangle Land Conservancy. “Summary Report.” In A Comprehensive Conservation Plan for Chatham County, North Carolina2011. https://www.triangleland.org/cms/wp-content/ uploads/2015/12/summary_report_final.pdf. 10 Forestry and Environmental Resources. “Chatham County Forestry Impacts 2014.” NC State Cooperative Extension. 2018. https://content.ces.ncsu.edu/chatham-county-forestry- impacts-2014.

11 CHATHAM COUNTY

GROWTH CENTERS Two of the more notable growth centers threatening existing natural resources and "Conservation of natural areas, greenways and hiking trails are demanding a higher level of service by the the highest priority recreational facilities in the Country." Parks and Recreation Department are Briar Source: Plan Chatham Public Survey, June 2016 Chapel and Chatham Park developments. While these developments offer residential, commercial and employment centers to a Chatham Park INTRODUCTION rapidly growing population, they must be balanced with conservation efforts and Chatham Park (herein referred to as “the recreation opportunities to retain ecological Park”) is the largest planned community in value and foster a healthy community. North Carolina history and is slated to be one of the largest mixed-use projects in the The Park at Briar Chapel nation11. The development will significantly change the face of Chatham County, Briar Chapel, at approximately 1,500 acres attracting more than 31,000 new residents and a 10-minute drive from Chapel Hill, is over the next 20 years, adding 60,000 new one of the Triangle’s largest green master jobs to the local economy by its completion12 planned communities. In addition to and increasing the demand for exceptional residential and commercial development, recreation opportunities in the County. the community boasts 900 acres of green Conservation of natural areas, greenways space, 24 miles of hiking and biking trails and hiking trails are the highest priority and 8 athletic courts. While most of recreational facilities in the County. these recreational opportunities are only accessible to Briar Chapel residents, the The project will cover 7,100 acres, including developer deeded 65.78-acres of parkland 22,000 homes and 22 million square feet to the County for public use. Today, the of commercial space13. While the plan for Park at Briar Chapel offers athletic fields, this development includes provisions for concessions and restrooms. This is an 45,000 acres of parkland and a network of example of a mutually beneficial public trails, it in turn creates barriers to future – private partnership that supplements public parkland acquisition by occupying a private park space with public park access in significant land area and attracting high- planned growth centers. quality development, resulting in increased local real estate values and ultimately One limitation to additional improvements making it more difficult for the County to is an increase in impervious surfaces. secure land. The master planned community has set impervious limitations and given the amount Based on the approved Chatham Park of existing impervious surface at the Park Planned Development District Master Plan at Briar Chapel the County is limited to for Park Land (May 2015), developers will approximately 17,403 square feet of future provide public and private park land, along impervious surface for park expansion. with open space areas. Approximately 160 acres of public park land is proposed as part of this Plan14 in addition to privately owned

11 Burns, Matthew. “Building NC: Duo Time.” Business North Carolina. 2016. http://businessnc.com/building-nc-duo-time/. 12 Chatham Park. “Frequently Asked Questions.” 2018. https://www.chathampark.com/faq/#localeconomyfaq. 13 Burns, Matthew. “Building NC: Duo Time.” Business North Carolina. 2016. http://businessnc.com/building-nc-duo-time/. 14 Chatham Park Planned Development District Master Plan – Park Land Map, May 2015 https://pittsboronc.gov/vertical/sites/%7B512CE168-4684-4855-9CD9-7D209FE775E3%7D/ uploads/Park_Land_Plan.pdf

12 PARKS + RECREATION COMPREHENSIVE MASTER PLAN

While the development includes many provisions for public and private recreation opportunities, as the governing jurisdiction, the Town of Pittsboro must supplement the development’s parkland with public parkland INTRODUCTION to ensure growing recreation demands are met on a local level. On a regional level, the County will remain responsible for providing larger district and regional parks and programming not provided at the local level. Based on Pittsboro’s recently completed Parks and Recreation Master Plan, the Town will need to provide between 134 and 923 acres of parkland while offering additional programs in: community events, adult fitness and wellness, water fitness, kayaking, canoeing, paddle-boarding, and adult continuing education by 2035 to meet the target acreage LOS desired.18 This plan considers the growth of Chatham Bynum Bridge > Chatham County, NC Park and will include recommendations for the County to meet regional park and parkland that will be privately maintained, recreation demands. 15 yet open to the public . Additionally, the This plan suspects the rapid growth Planned Development District Master experienced by Chatham Park will be Plan, approved August 10, 2015 includes coupled with unprecedented expectations provisions for both park land and open for pristine open space, diverse recreation space dedication, each based on a ratio of offerings, exceptional service, and unique land per constructed dwelling unit. Further park features that embody the character open space will be provided based on the of the County. Chatham Park intends to gross square footage of constructed non- attract companies spanning the medical, residential units, resulting in a combined technology, biotech and clean tech amount of parkland and open space totaling industries19, in turn attracting a work force 16 no less than 1,320 acres . It is important of millennial with values quite different to note the Town of Pittsboro may choose from the golf club communities of their to accept a fee-in-lieu payment option for parents20. Those drawn to Chatham Park open space per its Subdivision Regulations will likely value a live-work-play approach21, 17 (section 6.5.A.2.b) , which may result in an expecting high quality outdoor recreation overall reduction of acreage dedicated for amenities, including a first-rate parks and park land and open space. recreation system. Thus, Chatham Park and

15 Chatham Park Planned Development District Master Plan (p. 35-36), Approved August 10, 2015 https://pittsboronc.gov/vertical/sites/%7B512CE168-4684-4855-9CD9- 7D209FE775E3%7D/uploads/August_10_2015_PDD-MP_KLE_9-10-15.pdf 16 Ibid.(p. 34), 17 Town of Pittsboro Subdivision Regulations p. 40, Updated: May 1, 2013 http://pittsboronc.gov/vertical/sites/%7B512CE168-4684-4855-9CD9-7D209FE775E3%7D/uploads/ Subdivision_Regulations_5-1-2013.pdf 18 One Pittsboro Parks and Recreation Master Plan (pg. 106), Draft February 2018 https://pittsboronc.gov/vertical/sites/%7B512CE168-4684-4855-9CD9-7D209FE775E3%7D/uploads/ Parks_Plan_Ch_1-4_Draft_0205018_web(1).pdf 19 Chatham Park. “Frequently Asked Questions.” 2018. https://www.chathampark.com/faq/#localeconomyfaq. 20 Burns, Matthew. “Building NC: Duo Time.” Business North Carolina. 2016. http://businessnc.com/building-nc-duo-time/. 21 Ibid.

13 CHATHAM COUNTY

the surrounding region must meet or exceed the study along with significant ecological these expectations, equating to increased features that could be compromised, demand for parks and open space, along including an area adjacent to the Lower with a higher level of service and satisfaction Haw State Natural Area with steep slopes to be met by the County. that host a mixed hardwood forest and an aquatic habitat supporting the Federal and Finally, while Chatham Park intends to State Endangered Cape Fear Shiner24. provide the region with a new focal point for the expansion of its high-quality knowledge Acknowledging this threat to the County’s INTRODUCTION workforce to strengthen the region’s position natural resources increases pressures for as an international hub for technologies, countermeasures. This plan explores the many local residents and organizations have County Parks and Recreation Department’s opposed the development. While the Park’s roles in conservation in addition to providing vision expresses goals for preservation of developed parkland and programs. 45,000 acres of parkland and natural areas, connection to the region’s history and promotion of sustainability and connectivity, the indelible footprint of development cannot be avoided. Chatham Park will occupy land located within an area known as the Southwest Shore Wilderness, “One of the largest remaining unfragmented areas in the six- county Triangle region22.” According to the Haw River Assembly, a local conservation group concerned with protecting the biodiversity and health of the Haw River, Chatham Park will level nearly 8,000 acres of currently forested land, which will ultimately be replaced by roads and buildings, dramatically increasing chances of flooding and pollution to local water bodies23. In 2008, the developers of the then unnamed Chatham Park contacted Triangle Land Conservancy (TLC) to assess the land’s conservation value. The assessment found that while fragmentation of these lands is inevitable with any development, additional cultural and environmental impacts will result from development of this scale. Numerous old cemeteries and homesites were discovered during

22 Triangle Land Conservancy. “Summary Report.” In A Comprehensive Conservation Plan for Chatham County, North Carolina2011. https://www.triangleland.org/cms/wp-content/ uploads/2015/12/summary_report_final.pdf. 23 Chiosso, Elaine. “Conservation of Critical Environmental Resources in Chatham Park.” Haw River Assembly. n.d. https://www.chathampark.com/faq/#localeconomyfaq. 24 Triangle Land Conservancy. “Summary Report.” In A Comprehensive Conservation Plan for Chatham County, North Carolina2011. https://www.triangleland.org/cms/wp-content/ uploads/2015/12/summary_report_final.pdf.

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15 DEMOGRAPHICS + 2 TRENDS PARKS + RECREATION COMPREHENSIVE MASTER PLAN

CHAPTER 2 > DEMOGRAPHICS + TRENDS

This demographic analysis describes the population within Chatham County, North Carolina. This analysis is reflective of the County’s total population and its key characteristics such as age segments, income levels, race and ethnicity. It is important to note that future projections are based on historical patterns and unforeseen circumstances during or after the time of the analysis could have a significant bearing on the validity of the projected figures. The following topics will be discussed in detail in the pages to follow: DEMOGRAPHICS

ȨȨ 2018 Population summary + TRENDS ȨȨ Total population 72,736 ȨȨ Total households 30,536 ȨȨ Median age 46.1 ȨȨ Median household income $64,166

METHODOLOGY Demographic data used for the analysis as reported in the 2010 Census and was obtained from the U.S. Census Bureau estimates for 2018 and 2023 as obtained by and Environmental Systems Research ESRI (State Demographics report for 2018 Institute, Inc. (ESRI), the largest research numbers has been used for consistency with and development organization dedicated other County planning documents). Straight to Geographical Information Systems (GIS) line linear regression was utilized for 2028 and specializing in population projections and 2033 projections. The analysis included and market trends. All data was acquired in all of Chatham County. August 2018 and reflects actual numbers

17 CHATHAM COUNTY

RACE AND ETHNICITY DEFINITIONS The minimum categories for data on race Black – This includes a person having and ethnicity for Federal statistics, program origins in any of the black racial groups of administrative reporting and civil rights Africa compliance reporting are defined below. The Census 2010 data on race are not directly Native Hawaiian or Other Pacific comparable with data from the 2000 Census Islander – This includes a person having and earlier censuses therefore, caution must origins in any of the original peoples of be used when interpreting changes in the Hawaii, Guam, Samoa, or other Pacific racial composition of the US population over Islands time. The latest (Census 2010) definitions White – This includes a person having and nomenclature are used within this origins in any of the original peoples of analysis.

+ TRENDS + Europe, the Middle East, or North Africa DEMOGRAPHICS American Indian – This includes a person Hispanic or Latino – This is an ethnic having origins in any of the original distinction, a subset of a race as defined peoples of North and South America by the Federal Government; this includes (including Central America) and who a person of Mexican, Puerto Rican, maintains tribal affiliation or community Cuban, South or Central American, or attachment other Spanish culture or origin, regardless Asian – This includes a person having of race origins in any of the original peoples of Please Note: The Census Bureau defines race as a person’s self- identification with one or more of the following social groups: the Far East, Southeast Asia, or the Indian White, Black or African American, Asian, American Indian and subcontinent including, for example, Alaska Native, Native Hawaiian and Other Pacific Islander, some other race, or a combination of these. While ethnicity is defined Cambodia, China, India, Japan, Korea, as whether a person is of Hispanic / Latino origin or not. For this Malaysia, Pakistan, the Philippine Islands, reason, the Hispanic / Latino ethnicity is viewed separate from Thailand and Vietnam race throughout this demographic analysis.

Southwest District Park > Chatham County, NC

18 PARKS + RECREATION COMPREHENSIVE MASTER PLAN

POPULATION The County’s population has experienced The total population and total number of significant growth in recent years (19 percent households are both expected to continue increase from 2010 to 2018) equating to an growing over the next 15 years, but at a increase of roughly 1.82 percent per year, slower rate than years past. Based on 2033 which is well above the national growth predictions, the County is expected to rate of 0.87 percent annually over the same have 92,539 residents living within 40,494 period. Currently, the population is estimated households. at 72,736 people living within 30,536

households. DEMOGRAPHICS + TRENDS 5% 100,000 92,539 85,940 79,344 4% 80,000 72,736 63,505 60,000 3%

40,000

1.82% 1.82% 2% 1.66% 20,000 1.54%

0 1% 2010 2018 2023 2028 2033

Chatham County Population Average Annual Growth

Figure 1 – Total population and average annual growth rate for Chatham County 45,000 5% 40,494 40,000 37,167 35,000 33,826 4% 30,536 30,000 25,845 25,000 3% 20,000 2.27% 15,000 2.15% 1.98% 1.79% 2% 10,000

5,000

0 1% 2010 2018 2023 2028 2033

Chatham County Households Average Annual Growth (%)

Figure 2 – Total households and average annual growth in Chatham County

19 CHATHAM COUNTY

CHATHAM PARK’S INFLUENCE OF POPULATION GROWTH The Preston Development Company Chatham Park unit development schedule has forecasted a significant population is anticipated to add an estimated 2,900 increase in the Town of Pittsboro over the units by 2024. Figure 3 shows population next 20-years due to the Chatham Park projections from the Preston Development development project. It is unlikely that Company’s data for Phases 1-7 and Figure 4 typical sources of demographic data would shows the relation to annual increases using have used methods that account for this the average number of people per household expected growth. Chatham Park is estimated for each unit type developed. to increase the County’s population by more than 48,000 residents by 2035. The

Phase 1

+ TRENDS + Phase 3 Phase 4 Phase 5 Phase 6 Phase 7 All Units + 2 3/18-

DEMOGRAPHICS 3/19-9/20 3/20-9/21 9/20-3/22 3/21-9/22 3/23-9/24 Phases 12/19 Apartment 300 200 300 800 Condo 40 120 160 Townhome 70 85 50 85 290 Cottage 30 35 60 30 155 26-28' 58 50 50 158 30' 35 80 115 40' 41 60 80 200 381 45' 106 80 186 50' 215 205 420 60' 75 90 165 70' 29 50 79 Total Units 369 395 735 200 200 1010 2909

Figure 3 – Chatham Park estimated unit development Source: Prepared by the Preston Development Company (August 2018)

20 PARKS + RECREATION COMPREHENSIVE MASTER PLAN

Units AVERAGE PEOPLE PER HOUSEHOLD APT 1.9 Condo 1.9 TH 2.6 Cottage 1.9 26-28' 2.6 30' 2.6 40' 2.6 or 1.9 45' 2.6 DEMOGRAPHICS + TRENDS 50' 2.6 or 1.9 60' 2.6 70' 2.6 Figure 4 – Chatham Park average household size Source: Prepared by the Preston Development Company (August 2018)

Each unit was assigned an “average number increase of Chatham Park Development of people per household” based on data in order to forecast population growth for collected by the Developer which serves as 2025–2028. These figures prove important the basis for forecasting population growth when determining the level of service as the development builds out. needed by Chatham County to serve existing and future residents. It is important to This analysis uses this estimated population emphasize that these projected estimates increase and adds it to ESRI data to extract have many variables that could impact an estimated total County population for the overall development schedule, such 2019-2024. Preston Development Company as market demand, permit approvals and was able to provide projections up to Phase inclement weather. It is important that the 7 which is expected to be complete in County monitor development progress and 2024. The Developer was unable to provide adjust to any scheduling changes. See projections beyond Phase 7. Figure 5 for Chatham County population To address this gap (2025-2028), this master estimates that account for population plan applies average annual population growth associated with Chatham Park Development.

21 CHATHAM COUNTY

Chatham Chatham Park's Total Estimated Ave. Annual County's Estimated County Chatham Park Year Phases Estimated Population Population Population Population Increase Increase Increase Increase 2019 Phases 1 and 2 756 1,701 77,826 1.00% 2020 Phase 3 898 1,704 80,428 1.15% 2021 Phase 4 1,659 1,761 83,849 2.06% 2022 Phase 5 380 1,836 86,065 0.45% 2023 Phase 6 320 1,885 88,270 0.37% 2024 Phase 7 2,305 1,783 92,358 2.61% 2025 TBD 1,173 1,866 95,396 1.27% + TRENDS +

DEMOGRAPHICS 2026 TBD 1,212 1,927 98,535 1.27% 2027 TBD 1,251 1,990 101,777 1.27% 2028 TBD 1,293 2,056 105,125 1.27% Figure 5 – Chatham County population estimates including Chatham Park development Source: Prepared by the Preston Development Company (August 2018)

22 PARKS + RECREATION COMPREHENSIVE MASTER PLAN

AGE SEGMENT The County’s population is gradually aging and recreation, there are two commonly with a median age of 46.1 years of age which used ways to partition this age segment. is well above the US median age of 38.2 One is to simply segment by age: 55-74 and years. The County is projected to continue 75+. However, as these age segments are its current aging trend. By 2033, the 55+ engaged in programming, the variability of age segments will possess 44 percent of the health and wellness can be a more relevant County’s total population. This is largely due factor. For example, a 55-year-old may be to increased life expectancies and the Baby struggling with rheumatoid arthritis and

Boomer generation shifting into the senior need different recreational opportunities DEMOGRAPHICS age groups. than a healthy 65-year old who is running + TRENDS marathons once a year. Therefore, it may Due to the continued growth of the older age be more useful to divide this age segment segments, it is useful to further segment the into “Active,” “Low-Impact,” and/or “Social” “Senior” population beyond the traditional Seniors. 55+ designation. Within the field of parks

100% 8% 9% 11% 11% 12% 90% ages 75 and up

80% 25% 29% 30% 31% 70% 32% ages 55 to 74

60% 28% 50% ages 35 to 54 25% 24% 23% 22% 40%

30% 17% ages 18 to 34 16% 16% 16% 15% 20%

10% 22% 20% 20% 20% 19% age 17 and under

0% 2010 2018 2023 2028 2033

Figure 6 – Population proportion by age segment

23 CHATHAM COUNTY

RACE Analyzing race, the County’s current similar to the national population, which is population is moderately diverse. The approximately 70 percent White Alone and 2018 estimate shows that 76 percent of 12.8 percent Black Alone. The projections the population falls into the White Alone indicate that the proportional spread of racial category, while the Black Alone category categories will remain relatively unchanged (12 percent) represents the largest minority. over the next 15 years. The racial diversification of the County is

+ TRENDS + 100% 2% 2% 2% 2% 3%

DEMOGRAPHICS 7% 7% 7% 6% 6% 90% 0% 0% 0% 0% 0% 3% 13% 1% 2% 3% 11% 11% 3% 80% 12% 11% 1% 1% 1% 1% 1% 70% Two or More Races 60% Some Other Race Pacific Islander 50% Asian 40% American Indian 76% 76% 76% 77% 77% Black Alone 30% White Alone 20%

10%

0% 2010 2018 2023 2028 2033

Figure 7 – Population proportion by race

24 PARKS + RECREATION COMPREHENSIVE MASTER PLAN

ETHNICITY The County’s population was also assessed percent Hispanic/Latino). Current 2018 based on Hispanic / Latino ethnicity, which estimates show the Hispanic/ Latino by the Census Bureau definition is viewed population represents 12 percent of the independently from race. It is important population, which is also lower than national to note that individuals who are Hispanic/ averages (18.3 percent). The proportion of Latino in ethnicity can also identify with any the population that identifies as Hispanic/ of the racial categories from above. Based Latino is expected to slightly decrease over on the 2010 Census, those of Hispanic/ the next 15 years, having 11 percent of the

Latino origin represent 13 percent of the County’s total population by 2033. DEMOGRAPHICS

County’s current population, which was + TRENDS lower than the national average (16.3

100%

90%

80%

70%

60% 87% 88% 89% All Others 50% Hispanic / Latino 40% Origin (any race) 30%

20%

10% 13% 12% 11% 0% 2010 2018 2033

Figure 8 – Population proportion by Hispanic ethnicity

25 CHATHAM COUNTY

HOUSEHOLD INCOME The County’s per capita income is $37,134 income and median household income of and median household income is $64,166. North Carolina and United States. Both figures are greater than the per capita

70,000 $64,166

60,000 $58,100 $51,844 50,000

+ TRENDS + 40,000 $37,134 DEMOGRAPHICS $31,950 Per Capita Income 30,000 $28,752 Median Household Income 20,000

10,000

- Chatham North USA County Carolina

Figure 9 – Income characteristics

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DEMOGRAPHIC COMPARATIVE SUMMARY The figure below summarizes the County’s The overall high population annual growth demographic figures. The County figures rate translates into a higher projected are then compared to both North Carolina growth rate (2.22 percent) over the next 15 and the U.S. population. The highlighted years (2018-2033). cells represent key takeaways from the demographic comparison of Chatham The County’s per capita income ($37,134) County, North Carolina and United States. and the median house income ($64,166) are both significantly higher than the national The County’s population annual growth rate averages ($31,950 and $58,100) respectfully. (2.34 percent) is well above the national DEMOGRAPHICS + TRENDS growth rate (0.86 percent) over the past 8 years (2010-2018).

Chatham North 2018 Demographic Comparison U.S.A. County Carolina Annual Growth Rate (2010-2018) 2.34% 1.21% 0.86% Population Projected Annual Growth Rate 2.22% 1.21% 0.88% (2018-2033) Annual Growth Rate (2010-2018) 2.27% 1.14% 0.79% Households Average Household Size 2.44 2.50 2.59 Ages 0-17 20% 22% 22% Ages 18-34 16% 23% 24% Age Segment Ages 35-54 25% 26% 25% Distribution Ages 55-74 29% 23% 22% Ages 75+ 9% 6% 7% White Alone 76.0% 66.4% 69.9% Black Alone 12.0% 21.7% 12.9% American Indian 1.0% 1.3% 1.0% Race Asian 2.0% 3.0% 5.7% Distribution Pacific Islander 0.0% 0.1% 0.2% Some other Race 7.0% 4.9% 6.9% Two or More Races 2.0% 2.6% 3.4% Hispanic / Latino Origin (any race) 12.0% 10.0% 18.3% Hispanic/Latino Ethnicity All Others 88.0% 90.0% 82% Per Capita Income $37,134 $28,752 $31,950 Income Characteristics Median Household Income $64,166 $51,844 $58,100

Figure 10 – Comparative demographic summary Significantly higher than the National Average Significantly lower than the National Average

27 CHATHAM COUNTY

DEMOGRAPHIC IMPLICATIONS While it is important not to generalize and services for the 55+ population. Such recreation needs and priorities based solely a focus could also potentially attract Baby on demographics, the analysis suggests Boomers to retire in the County. However, it some potential implications for the County. will also be important to continue providing services for the 62 percent of residents who First, the slightly declining growth rate are under age 55. over time suggests that the County should focus on the current services and facilities Lastly, the County’s above-average provided to ensure all opportunities are income characteristics reveals presence of considered. With aging facilities, it is disposable income. This data suggests that important to focus on updating these spaces dollars are available to spend within these and / or building new ones if the County is programs. However, with the age segments + TRENDS + to continue enhancing its quality of life while shifting, it’s important to highlight this is an DEMOGRAPHICS attracting new residents to Chatham County. older community with a median age of 46.1. Second, the County’s slight aging trend may indicate the need to provide more programs

Northwest District Park > Chatham County, NC

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RECREATION TRENDS ANALYSIS The Trends Analysis provides an understanding of national, regional and local recreational trends. This analysis examines participation trends, activity levels and programming trends. It is important to note that all trends are based on current and/or historical patterns and participation rates. TRENDS IN RECREATION NATIONAL TRENDS IN RECREATION DEMOGRAPHICS

The Sports and Fitness Industry casual versus core participation may vary + TRENDS Association’s (SFIA) Sports, Fitness and based on the nature of each individual Recreational Activities Topline Participation activity. For instance, core participants Report 2018 was utilized in evaluating the engage in most fitness and recreational following trends: activities more than 50 times per year, while for sports, the threshold for core ȨȨ National Trends in Sport + Fitness participation is typically 13 times per year. Participation ȨȨ Core vs. Casual Participation In a given activity, core participants are ȨȨ Activity by Generation more committed and tend to be less likely to switch to other activities or become inactive (engage in no physical activity) than The study is based on findings from surveys causal participants. This may also explain carried out in 2017 and the beginning why activities with more core participants of 2018 by the Physical Activity Council, tend to experience less pattern shifts in resulting in a total of 30,999 individual and participation rates than those with larger household surveys completed. This sample groups of casual participants. size is considered by SFIA to result in a high degree of statistical accuracy. A sport Inactivity Rates + Activity Level with a participation rate of five percent Trends has a confidence interval of plus or minus 0.27 percentage points at a 95 percent SFIA also categorizes participation rates confidence interval. Using a weighting by intensity, dividing activity levels into five technique, survey results are applied to the categories based on the caloric implication total U.S. population figure of 298,325,103 (i.e., high calorie burning, low/med calorie people (ages six and older). The purpose of burning, or inactive) and the frequency of the report is to establish levels of activity participation (i.e., 1-50 times, 50-150 times, and identify key participatory trends in or above) for a given activity. Participation recreation across the nation. rates are expressed as ‘super active’ or ‘active to a healthy level’ (high calorie Core vs. Casual Participation burning, 151+ times), ‘active’ (high calorie burning, 50-150 times), ‘casual’ (high calorie In addition to overall participation rates, burning, 1-50 times), ‘low/med calorie SFIA further categorizes active participants burning’ and ‘inactive’. These participation as either core or casual participants based rates are then assessed based on the total on frequency. Core participants have population trend over the last five years, higher participatory frequency than casual as well as breaking down these rates by participants. The thresholds that define generation.

29 CHATHAM COUNTY

NATIONAL SPORT AND FITNESS PARTICIPATORY TRENDS National Trends in General Sports (-9.9 percent) underwent the largest declines. The sports most heavily participated in the United States were Golf (23.8 million In general, the most recent year shares a in 2016) and Basketball (23.4 million), similar pattern with the five-year trends; which have participation figures well in suggesting that the increasing participation excess of the other activities within the rates in certain activities have yet to peak general sports category. The popularity in sports like Rugby, Lacrosse, Field Hockey of Golf and Basketball can be attributed and Competitive Boxing. However, some to the ability to compete with relatively sports that increased rapidly over the

+ TRENDS + small number of participants. Even though past five years have experienced recent

DEMOGRAPHICS Golf has experienced a recent decrease decreases in participation, including Squash, in participation, it still continues to benefit Ice Hockey, Roller Hockey and Volleyball- from its wide age segment appeal and is Sand/Beach. The reversal of the five-year considered a life-long sport. Basketball’s trends in these sports may be due to a success can be attributed to the limited relatively low user base (ranging from 1-5 amount of equipment needed to participate million) and could suggest that participation and the limited space requirements in these activities may have peaked. necessary, which make basketball the only traditional sport that can be played at the Core vs. Casual Trends in general majority of American dwellings as a drive- sports way pickup game. The most popular sports, such as Basketball Since 2012, Rugby and other niche sports, and Baseball, have a larger core participant like Boxing, Lacrosse and Roller Hockey have base (engaged 13+ times annually) than seen strong growth. Rugby has emerged as casual participant base (engaged at least the overall fastest growing sport, as it has 1 time annually). Less mainstream, less seen participation levels rise by 82.8 percent organized sports such as Ultimate Frisbee, over the last five years. Based on the five- Roller Hockey, Squash and Boxing for year trend, Boxing for Competition (42.6 Competition have larger casual participation. percent), Lacrosse (35.1 percent) and Roller Although these sports increased in Hockey (34.2 percent) have also experienced participation over the last five years, the significant growth. In the most recent year, newcomers were mostly casual participants the fastest growing sports were Boxing for who may be more inclined to switch to other Competition (13.1 percent) and Pickleball (11.3 sports or fitness activities, resulting in the percent). declining one-year trend. During the last five years, the sports that are most rapidly declining include Ultimate Frisbee (-39.1 percent), Touch Football (-22.8 percent), Tackle Football (-16.0 percent) and Racquetball (-13.4 percent). For the most recent year, Ultimate Frisbee (-14.9 percent), Badminton (-12.6 percent), Gymnastics (-10.7 percent) and Volleyball-Sand/Beach

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Participation Levels % Change Activity 5-Year 1-Year 2012 2016 2017 Trend Trend Golf * (2011, 2015 and 25,682 24,120 23,815 -7.3% -1.3% 2016 data) Basketball 23,708 22,343 23,401 -1.3% 4.7% Tennis 17,020 18,079 17,683 3.9% -2.2% Baseball 12,976 14,760 15,642 20.5% 6.0% DEMOGRAPHICS

Soccer (Outdoor) 12,944 11,932 11,924 -7.9% -0.1% + TRENDS Softball (Slow Pitch) 7,411 7,690 7,283 -1.7% -5.3% Football, Flag 5,865 6,173 6,551 11.7% 6.1% Badminton 7,278 7,354 6,430 -11.7% -12.6% Volleyball (Court) 6,384 6,216 6,317 -1.0% 1.6% Football, Touch 7,295 5,686 5,629 -22.8% -1.0% Soccer (Indoor) 4,617 5,117 5,399 16.9% 5.5% Football, Tackle 6,220 5,481 5,224 -16.0% -4.7% Volleyball (Sand/Beach) 4,505 5,489 4,947 9.8% -9.9% Gymnastics 5,115 5,381 4,805 -6.1% -10.7% Track and Field 4,257 4,116 4,161 -2.3% 1.1% Cheerleading 3,244 4,029 3,816 17.6% -5.3% Racquetball 4,070 3,579 3,526 -13.4% -1.5% Pickleball N/A 2,815 3,132 N/A 11.3% Ultimate Frisbee 5,131 3,673 3,126 -39.1% -14.9% Ice Hockey 2,363 2,697 2,544 7.7% -5.7% Softball (Fast Pitch) 2,624 2,467 2,309 -12.0% -6.4% Lacrosse 1,607 2,090 2,171 35.1% 3.9% Wrestling 1,922 1,922 1,896 -1.4% -1.4% Roller Hockey 1,367 1,929 1,834 34.2% -4.9% Rugby 887 1,550 1,621 82.8% 4.6% Field Hockey 1,237 1,512 1,596 29.0% 5.6% Squash 1,290 1,549 1,492 15.7% -3.7% Boxing for Competition 959 1,210 1,368 42.6% 13.1% NOTE: Participation figures are in 000's for the US population ages 6 and over Large Increase Moderate Moderate Large Decrease Legend: (greater than Increase Decrease (less than 25%) (0% to 25%) (0% to -25%) -25%)

Figure 11 - Participation trends in general sports

31 CHATHAM COUNTY

NATIONAL TRENDS IN GENERAL FITNESS Overall, national participatory trends in In the last year, activities with the largest fitness have experienced strong growth in gains in participation were Triathlon Non- recent years. Many of these activities have Traditional/Off Road (10.1 percent), Running/ become popular due to an increased interest Jogging (7.1 percent) and Trail Running (6.6 among Americans to improve their health percent). From 2016-2017, the activities and enhance quality of life by engaging in that had the most decline in participation an active lifestyle. These activities also have were Traditional/Road Triathlon (-8.9 very few barriers to entry, which provides percent), Cardio Kickboxing (-3.0 percent) a variety of options that are relatively and Calisthenics/Bodyweight Exercise (-2.6 inexpensive to participate in and can be percent). performed by most individuals. Core versus Casual trends in general + TRENDS + The most popular fitness activity, by far, fitness DEMOGRAPHICS is Fitness Walking, which had about 110.8 million participants in 2017, increasing It should be noted that many of the activities 2.7 percent from the previous year. Other that are rapidly growing have a relatively leading fitness activities based on total low user base, which allows for more drastic number of participants include Treadmill shifts in terms of percentage, especially (52.9 million), Free Weights (52.2 million), for five-year trends. Increasing casual Running/Jogging (50.7 million), Weight/ participants may also explain the rapid Resistance Machines (36.2 million) and growth in some activities. For instance, core/ Stationary Cycling (36.0 million). casual participation trends showed that over the last five years, casual participants Over the last five years, the activities growing increased drastically in Non-Traditional/ most rapidly are Non-Traditional / Off-Road Off Road (119.6 percent) and Tai Chi (26.9 Triathlons (74.7 percent), Trail Running (57.6 percent), while the core participant base of percent) and Aerobics (32.7 percent). Over both activities experienced significantly less the same time frame, the activities that have growth. undergone the most decline include: Boot Camps Style Cross Training (-11.3 percent), Stretching (-7.5 percent) and Weight/ Resistance Machines (-6.9 percent).

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Participation Levels % Change Activity 5-Year 1-Year 2012 2016 2017 Trend Trend Fitness Walking 114,029 107,895 110,805 -2.8% 2.7% Treadmill 50,839 51,872 52,966 4.2% 2.1% Free Weights (Dumbbells/ N/A 51,513 52,217 N/A 1.4% Hand Weights) Running/Jogging 51,450 47,384 50,770 -1.3% 7.1%

Weight/Resistant Machines 38,999 35,768 36,291 -6.9% 1.5% DEMOGRAPHICS + TRENDS Stationary Cycling 35,987 36,118 36,035 0.1% -0.2% (Recumbent/Upright) Stretching 35,873 33,771 33,195 -7.5% -1.7% Elliptical Motion Trainer* 28,560 32,218 32,283 13.0% 0.2% Free Weights (Barbells) 26,688 26,473 27,444 2.8% 3.7% Yoga 23,253 26,268 27,354 17.6% 4.1% Calisthenics/Bodyweight N/A 25,110 24,454 N/A -2.6% Exercise Choreographed Exercise N/A 21,839 22,616 N/A 3.6% Aerobics (High Impact) 16,178 21,390 21,476 32.7% 0.4% Stair Climbing Machine 12,979 15,079 14,948 15.2% -0.9% Cross-Training Style N/A 12,914 13,622 N/A 5.5% Workout Stationary Cycling (Group) 8,477 8,937 9,409 11.0% 5.3% Trail Running 5,806 8,582 9,149 57.6% 6.6% Pilates Training 8,519 8,893 9,047 6.2% 1.7% Cardio Kickboxing 6,725 6,899 6,693 -0.5% -3.0% Boot Camp Style Cross- 7,496 6,583 6,651 -11.3% 1.0% Training Martial Arts 5,075 5,745 5,838 15.0% 1.6% Boxing for Fitness 4,831 5,175 5,157 6.7% -0.3% Tai Chi 3,203 3,706 3,787 18.2% 2.2% Barre N/A 3,329 3,436 N/A 3.2% Triathlon (Traditional/Road) 1,789 2,374 2,162 20.8% -8.9% Triathlon (Non-Traditional/ 1,075 1,705 1,878 74.7% 10.1% Off Road) NOTE: Participation figures are in 000's for the US population ages 6 and over Large Large Increase Moderate Moderate Decrease Legend: (greater than Increase Decrease (less than 25%) (0% to 25%) (0% to -25%) -25%) Figure 12 - Participation trends in general fitness

33 CHATHAM COUNTY

NATIONAL TRENDS IN OUTDOOR RECREATION Results from the SFIA report demonstrate Core vs. Casual trends in Outdoor a contrast of growth and decline in recreation participation regarding outdoor / adventure recreation activities. Much like the general Regarding the national trend of outdoor fitness activities, these activities encourage activities participation is on the rise. All an active lifestyle, can be performed activities, except for In-Line Roller Skating individually or within a group and are not as and Freshwater Fishing, underwent limited by time constraints. increases in casual participation over the last five years. Any decline in participation over In 2017, the most popular activities, in terms the last five years was mainly ascribed to of total participants, from the outdoor / decreases in core participants for activities adventure recreation category include: Day such as In-Line Roller Skating (-32.6 + TRENDS + Hiking (44.9 million), Road Bicycling (38.8 percent), Skateboarding (-10.7 percent), DEMOGRAPHICS million), Freshwater Fishing (38.3 million) Road Bicycling (-10.4 percent), Camping and Camping within ¼ mile of Vehicle/Home Recreational Vehicle (-10.0 percent) and (26.2 million). Archery (-3.2 percent). From 2012-2017, BMX Bicycling (83.4 percent), Adventure Racing (56.3 percent), Backpacking Overnight (38.3 percent) and Day Hiking (30.1 percent) have undergone the largest increases in participation. Similarly, in the last year, activities growing most rapidly include: BMX Bicycling (10.0 percent), Backpacking Overnight (8.1 percent) and Day Hiking (6.6 percent). The five-year trend shows activities declining most rapidly were In-Line Roller Skating (-20.7 percent), Camping within ¼ mile of Home/Vehicle (-16.5 percent) and Birdwatching (-9.2 percent). More recently, activities experiencing the largest declines were Adventure Racing (-15.7 percent), Traditional Climbing (-9.4 percent) and In- Line Roller Skating (-2.1 percent).

34 PARKS + RECREATION COMPREHENSIVE MASTER PLAN

Participation Levels % Change Activity 2012 2016 2017 5-Year Trend 1-Year Trend Hiking (Day) 34,519 42,128 44,900 30.1% 6.6% Bicycling (Road) 39,790 38,365 38,866 -2.3% 1.3% Fishing (Freshwater) 39,002 38,121 38,346 -1.7% 0.6% Camping (< 1/4 Mile of Vehicle/ 31,454 26,467 26,262 -16.5% -0.8% Home) Camping (Recreational 15,903 15,855 16,159 1.6% 1.9% Vehicle) DEMOGRAPHICS

Fishing (Saltwater) 12,000 12,266 13,062 8.9% 6.5% + TRENDS Birdwatching (>1/4 mile of 13,535 11,589 12,296 -9.2% 6.1% Vehicle/Home) Backpacking Overnight 7,933 10,151 10,975 38.3% 8.1% Bicycling (Mountain) 7,265 8,615 8,609 18.5% -0.1% Archery 7,173 7,903 7,769 8.3% -1.7% Fishing (Fly) 5,848 6,456 6,791 16.1% 5.2% Skateboarding 6,227 6,442 6,382 2.5% -0.9% Roller Skating, In-Line 6,647 5,381 5,268 -20.7% -2.1% Bicycling (BMX) 1,861 3,104 3,413 83.4% 10.0% Adventure Racing 1,618 2,999 2,529 56.3% -15.7% Climbing (Traditional/Ice/ 2,189 2,790 2,527 15.4% -9.4% Mountaineering) NOTE: Participation figures are in 000's for the US population ages 6 and over Large Moderate Moderate Large Increase Increase Decrease Decrease Legend: (greater (0% to (0% to (less than than 25%) -25%) -25%) 25%) Figure 13 - Participation trends in outdoor recreation

35 CHATHAM COUNTY

NATIONAL TRENDS IN AQUATIC ACTIVITY Swimming is unquestionably a lifetime sport, benefits as land-based exercises, such as which is most likely why it has experienced aerobic fitness, resistance training, flexibility such strong participation growth among and balance. Doctors are still recommending the American population. In 2017, Fitness Aquatic Exercise for injury rehabilitation, Swimming is the absolute leader in overall mature patients and patients with bone participation (27.1 million) for aquatic or joint problems. Compared to a standard activities, due in large part to its broad, workout, Aquatic Exercise can significantly multi-generational appeal. In the most reduce stress placed on weight-bearing recent year, Fitness Swimming reported joints, bones and muscles, while also the strongest growth (2.0 percent) among reducing swelling. aquatic activities, while Aquatic Exercise and Competitive Swimming experienced Core versus Casual Trends in Aquatic + TRENDS + decreases in participation. Activity DEMOGRAPHICS Aquatic Exercise has had a strong While all activities have undergone increases participation base of 10.4 million, however in participation over the last five years, it also has recently experienced a slight most recently, casual participation (1-49 decrease in participants (-1.1 percent). times) is increasing much more rapidly Based on previous trends, this activity could than core participation (50+ times). For the rebound in terms of participation due largely five-year timeframe, casual participants of to ongoing research that demonstrates the Competition Swimming increased by 56.2 activity’s great therapeutic benefit coupled percent, Aquatic Exercise by 24.8 percent with increased life expectancies and a and Fitness Swimming by 21.0 percent. booming senior population. Aquatic Exercise However, core participants of Competition has paved the way as a less stressful form Swimming decreased by -6.5 percent and of physical activity, while allowing similar Aquatic Exercise declined by -4.6 percent (from 2012 to 2017).

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Participation Levels % Change Activity 5-Year 2012 2016 2017 1-Year Trend Trend Kayaking 8,187 10,017 10,533 28.7% 5.2% (Recreational) Canoeing 9,813 10,046 9,220 -6.0% -8.2% Snorkeling 8,664 8,717 8,384 -3.2% -3.8% Jet Skiing 6,996 5,783 5,418 -22.6% -6.3% Sailing 3,841 4,095 3,974 3.5% -3.0%

Water Skiing 4,434 3,700 3,572 -19.4% -3.5% DEMOGRAPHICS + TRENDS Rafting 3,756 3,428 3,479 -7.4% 1.5% Stand-Up Paddling 1,392 3,220 3,325 138.9% 3.3% Wakeboarding 3,368 2,912 3,005 -10.8% 3.2% Kayaking (Sea/ 2,446 3,124 2,955 20.8% -5.4% Touring) Scuba Diving 2,781 3,111 2,874 3.3% -7.6% Surfing 2,545 2,793 2,680 5.3% -4.0% Kayaking (White 1,878 2,552 2,500 33.1% -2.0% Water) Boardsailing/ 1,372 1,737 1,573 14.7% -9.4% Windsurfing NOTE: Participation figures are in 000's for the US population ages 6 and over Large Moderate Large Moderate Increase Decrease Decrease Legend: Increase (greater (0% to (less than (0% to 25%) than 25%) -25%) -25%)

Figure 14 - Participation trends in aquatic activity

37 CHATHAM COUNTY

Activity by Generation (11.3 percent), while 24.0 percent claimed they were inactive. Even though this inactive Analyzing participation by age for rate is much higher than Generation Z’s (17.6 recreational activities reveals that fitness percent), it is still below the national inactive and outdoor sports were the most common rate (28 percent). activities across all generations. Breaking down activity level by generation shows Generation X (born 1965-1979) has the a converse correlation between age and second highest active to a healthy level rate healthy activity rates. (35.0 percent) among all generations, only being 0.4 percent less than Millennials. At Generation Z (born 2000+) were the most the same time, they also have the second active, with only 17.6 percent identifying highest inactive rate, with 28.1 percent not as inactive. Approximately 65 percent of active at all. individuals within this generation were active

+ TRENDS + in 2017; with 26.3 percent being active to a The Boomers (born 1945-1964) were the DEMOGRAPHICS healthy level, 18.5 percent being active and least active generation, with an inactive high calorie and 20.1 percent being casual rate of 33.3 percent. This age group tends active and low/med calorie. to participate in less intensive activities. Approximately 34 percent claimed to engage Almost half (46.7 percent) of Millennials in casual and low/med calorie (4.3 percent) (born 1980-1999) were active to a healthy or low/med calorie (29.6 percent) burning level (35.4 percent) or active and high calorie activities.

100%

90% 26% 27% 80% 35% 35%

70% 6% 19% 4% 60% 11% 9% Active to a Healthy Level 50% 9% Active + High Calorie 13% 30% 20% Casual + Low/Med Calorie 40% 19% Low/Med Calorie 30% 16% 17% Inactive 20% 33% 24% 28% 10% 18% 0% Generation Z Millennials Generation X The Boomers (2000+) (1980-1999) (1965-1979) (1945-1964)

Figure 15 - Activity levels by generation *Times per year: casual (1-50); Active to Healthy Level (50+)

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NATIONAL AND REGIONAL PROGRAMMING TRENDS agencies across the U.S. as reported between 2015 and 2017. The report shows that typical agencies (i.e. those at the median values) offer 161 programs annually, with more than 60 percent of those programs offered as fee- based events.

Based on information reported to the NRPA, DEMOGRAPHICS the top five programming activities most + TRENDS Figure 16 - Areas included in regional programming trends analysis frequently offered by park and recreation agencies, both in the U.S. and regionally, are described in the figure below. A complete Programs offered by Park and comparison of regional and national Recreation Agencies programs offered by agencies can be found in figure 18. National Recreation and Park Association’s (“NRPA’s”) Agency Performance Review When comparing Southern agencies to the 2017 summarizes key findings from NRPA U.S. average, team sports, themed special Park Metrics, which is a benchmark tool that events, social recreation events, fitness compares the management and planning enhancement classes and health and of operating resources and capital facilities wellness education were all identified as top of park and recreation agencies. The report five most commonly provided program areas contains data from 1,069 park and recreation offered regionally and nationally.

U.S. Southern Region

Team sports 86% Team sports 91%

Themed special events 84% Themed special events 85%

Social recreation events 81% Social recreation events 80%

Fitness enhancement Fitness enhancement 78% 77% classes classes Health and wellness Health and wellness 78% 77% education education Figure 17 - Programs offered most frequently nationally and regionally

In general, programs offered by park and and cultural crafts, at a higher rate than recreation agencies in the Southern Region the national average. Contradictory, the resemble agencies nationwide. However, agencies in the South are trailing the based on a discrepancy threshold of 5 national average in regards to safety percent or more, Southern agencies are training, aquatics, performing arts and golf. offering programs such as team sports

39 CHATHAM COUNTY

Team sports 86% 91%

Themed special events 84% 85%

Social recreation events 81% 80%

Fitness enhancement classes 78% 77%

Health and wellness education 78% 77% + TRENDS +

DEMOGRAPHICS Safety training 70% 63%

Aquatics 69% 61%

Individual sports 68% 68%

Trips and tours 64% 62%

Racquet sports 62% 64%

Performing arts 61% 55%

Martial arts 61% 62%

Cultural crafts 58% 63%

Visual arts 56% 57%

Natural and cultural history activities 53% 54%

Golf 47% 36%

0% 20% 40% 60% 80% 100% USA Southern Region

Figure 18 – Percentages of agencies nationally and regionally that offer the listed program areas

40 PARKS + RECREATION COMPREHENSIVE MASTER PLAN

Targeted Programs for Children, Performance Review, approximately 79 Seniors and People with Disabilities percent of agencies offer dedicated senior programming, while 62 percent of park For a better understanding of targeted and recreation agencies provide adaptive programs by age segment, the NRPA programming for individuals with disabilities. also tracks program offerings that cater specifically to children, seniors and people Based on information reported to the NRPA, with disabilities on a national and regional the top three activities that target children, basis. This allows for further analysis of seniors and/or people with disabilities most these commonly targeted populations. frequently offered by park and recreation

According to the 2018 NRPA Agency agencies are described in the figure below DEMOGRAPHICS

(Figure 19). + TRENDS

US Southern Region Summer camp 84% Summer camp 89% Senior programs 79% Senior programs 85% Teen programs 63% Programs for people with disabilities 67% Figure 19 – Programs offered most frequently nationally and regionally that target children, seniors and people with disabilities

Agencies in the Southern Region tend to offer targeted programs at a slightly higher rate than the national average. Southern agencies are offering summer camps, specific senior programs and programs for people with disabilities at a significantly higher rate, while preschool and before school programs are the only targeted program in which Southern agencies are below the national rate.

Haw River Access > Chatham County, NC

41 CHATHAM COUNTY

Summer camp 84% 89%

Specific senior programs 79% 85%

Specific teen programs 63% 64%

Programs for people with disabilities 62% 67%

55%

+ TRENDS + After school programs 58% DEMOGRAPHICS

Preschool 36% 23%

Before school programs 21% 15%

Full daycare 8% 8%

0% 20% 40% 60% 80% 100% USA Southern Region

Figure 20 – Percentage of agencies nationally and regionally that offer the listed programs targeting children, seniors and people with disabilities

42 PARKS + RECREATION COMPREHENSIVE MASTER PLAN

LOCAL TRENDS IN RECREATION SPORT AND LEISURE MARKET POTENTIAL INDEX (MPI) The following charts show sport and leisure MPI scores below national average, fitness, market potential data for the County’s outdoor activities and commercial recreation service area, as provided by ESRI. A Market charts offset these with several MPI scores Potential Index (MPI) measures the probable above average. demand for a product or service within the County. The MPI shows the likelihood As seen in the figures below, the following sport and leisure trends are most prevalent that an adult resident of the target area DEMOGRAPHICS for residents within the County. The will participate in certain activities when + TRENDS compared to the U.S. national average. The activities are listed in descending order, national average is 100; therefore, numbers from highest to lowest MPI score. High index below 100 would represent lower than numbers (100+) are significant because they average participation rates and numbers demonstrate that there is a greater potential above 100 would represent higher than that residents within the service area will average participation rates. The service actively participate in offerings provided by area is compared to the national average in the County. four (4) categories – general sports, fitness, General Sports Market Potential outdoor activity and commercial recreation. When analyzing the general sports MPI Overall, the County demonstrates slightly chart, Golf (118 MPI) is the most popular above average market potential index (MPI) activity amongst the County residents when numbers. Even though categories such as compared to the national average. general sports have multiple activities with

0 20 40 60 80 100 120 140

Golf 118

Tennis 97

Football 93 Softball 90 Baseball 88

Volleyball 88

Basketball 84

Soccer 83

Chatham County Linear (National Average)

Figure 21 – Participation trends in general sports

43 CHATHAM COUNTY

Fitness Market Potential (108 MPI) and Weight Lifting (102 MPI) are the most popular activities amongst the When analyzing the fitness MPI chart, County’s residents when compared to the Walking for Exercise (111 MPI), Swimming national average. + TRENDS + DEMOGRAPHICS

Figure 22 – Participation trends in fitness

44 PARKS + RECREATION COMPREHENSIVE MASTER PLAN

Outdoor Activity Market Potential Boating-Power (120 MPI) and Backpacking (120 MPI) are the most popular activities When analyzing the outdoor activity MPI amongst the County’s residents when chart, Canoeing/ Kayaking (121 MPI), compared to the national average. DEMOGRAPHICS + TRENDS

Figure 23 - Participation trends in outdoor recreation

45 CHATHAM COUNTY

Commercial Recreation Market MPI) and Attended Classical Music/Opera Potential Performance (110 MPI) were among the top highly participated activities amongst the When analyzing the Commercial Recreation County’s residents compared to the national MI chart, Went Overnight Camping (114 MPI), average. Attended Country Music Performance (112 + TRENDS + DEMOGRAPHICS

Figure 24 – Commercial recreation participation trends

46 PARKS + RECREATION COMPREHENSIVE MASTER PLAN

LOCAL RECREATION TRENDS-IMPLICATIONS Below are some potential implications for the The commercial recreation activity chart County based on the analysis of local and shows many popular activities with high national recreation trends. participation from the residents of the County. Further assessments of the The County should consider increasing various activities and creation for more connectivity and access to more fitness opportunities will increase the awareness activities such as Walking for Exercise (111 and involvement. This, in return, will improve MPI), Swimming (108 MPI) and Weight Lifting the MPI scores for the lower participated (102 MPI). These recreational activities are activities. DEMOGRAPHICS sometimes offered by private recreation + TRENDS providers such as private fitness gyms. General sports activities have low Partnerships can be a key opportunity for participation rates in the County, but these creating opportunities the Department activities are necessary to offer to provide may not otherwise be able to provide. It is general parks and recreation experience for essential for the County to provide residents Chatham residents Program Assessment with ample opportunities and programs for contained in this Master Plan, combined outdoor activities. With roughly 38 percent with input gathered through the community of the presented fitness activities showing engagement process will provide the scores from mid 80s-to-high 90s, it’s best insight into local interest to boost possible for participation to increase with participation. more focus on the restructure and exposure of those particular activities.

47 CHATHAM COUNTY

CONCLUSION Based on the market research, the From a national perspective, many County has a predominantly White race recreational activities related to sports, distribution compared to the average diverse fitness and outdoor/adventure are distributions on a national scale. In addition experiencing increased participation rates. to the state of diversity, the age segment When surveying parks and recreation distribution reflects an aging trend as the agencies from the Southern region, team senior population is expected to increase sports, themed special events and social over the next 15 years. It’s important to recreation events were more prevalent in continue to evaluate programs and services participation. to ensure that participation rates reflect the expected demographic shifts of the service Assessing the local market potential (MPI) for area. recreational activities, County residents are + TRENDS + expected to participate less frequently than DEMOGRAPHICS The County’s population also demonstrates the national level for most activities. Only higher earning capabilities as income per Golf was above average for sports, however capita and median household income are fitness and outdoor/adventure activities above both state and national levels. This showed higher national participation rates. is important to consider when assessing Low MPI rates pertaining to high-impact program offerings as residents may have activities could be attributed to the rapidly disposable income to handle increases aging population within the residents. This in pricing and costs associated with could be why low-impact activities such participating. It may be necessary to as golf, walking for exercise and swimming provide additional low-cost recreational are more popular among County residents. opportunities, appropriate levels of subsidy It will be important to identify the most and options for financial assistance influential barriers to participation and to ensure all residents have access to develop effective strategies for increasing recreational programs. participation in recreational pursuits among residents in the future.

48 PARKS + RECREATION COMPREHENSIVE MASTER PLAN DEMOGRAPHICS + TRENDS

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49 3 INVENTORY + ANALYSIS PARKS + RECREATION COMPREHENSIVE MASTER PLAN

CHAPTER 3 > INVENTORY + ANALYSIS

The Chatham County Parks and Recreation Department is a regional provider of Current Department Mission: recreation opportunities including parks, To provide all citizens with facilities, programs and community events. The Department boasts development and a variety of recreational management of three district parks along with opportunities through facilities a multitude of other smaller parks and trails and programs that are accessible, that offer amenities ranging from athletic safe and well-maintained. fields and courts, picnic shelters, river access and trails to indoor programming space. District Parks Other Parks + Trails INVENTORY + ȨȨ Northwest District Park ȨȨ Earl Thompson Park ANALYSIS ȨȨ Northeast District Park ȨȨ The Park at Briar Chapel ȨȨ Southwest District Park ȨȨ Bynum Beach River Access ȨȨ River access at 15-501 N and Highway 64 ȨȨ 4.6 miles of the American Tobacco Trail

The Department also offers County-sponsored recreation programs and supports programs managed by other organizations for youth football, soccer and baseball and kayaking and canoeing. Annual events attracting regional visitors are also managed by the Department. Programs Events

ȨȨ basketball for adults, boys and girls; ȨȨ Easter egg hunt ȨȨ fast-pitch softball for girls; ȨȨ fall festival ȨȨ adult softball; ȨȨ movies in the parks ȨȨ t-ball for girls and boys; ȨȨ family fun day ȨȨ youth track and field; ȨȨ summer recreation camp ȨȨ youth wrestling ȨȨ youth tennis lessons

The Department’s progress is a result of staff’s leadership and ability to leverage grant opportunities, development fees and partnerships.

51 CHATHAM COUNTY

OTHER RECREATION OPPORTUNITIES Healthy partnerships with other jurisdictions, the Department’s use through mutual use agencies, schools, volunteer organizations agreements, such as school gymnasiums and private recreation providers have and athletic fields; support Department resulted in the Department’s ability to programs by collaborating on curriculum; maximize recreation amenities and programs maintain vast parklands and advocate for offered to residents. These partners provide the expansion of the park system. Such recreation programming and facilities for partners include:

Towns Public Recreation Agencies

ȨȨ Town of Goldston ȨȨ US Army Corps of Engineers ȨȨ Town of Siler City ȨȨ North Carolina State Parks ȨȨ Town of Cary ȨȨ Bennett Recreation ȨȨ Town of Pittsboro ȨȨ Bonlee Recreation ȨȨ Goldston Recreation Private Recreation Providers ȨȨ Harpers Crossroads Recreation

ANALYSIS ȨȨ Siler City Parks and Recreation INVENTORY + INVENTORY ȨȨ Chatham Soccer League ȨȨ Silk Hope Recreation ȨȨ East Chatham Chargers ȨȨ Town of Cary Parks and Recreation ȨȨ East Chataham Baseball

STEWARDSHIP/MANAGEMENT OF JORDAN LAKE The lands around Jordan Lake are leased to develop new recreation facilities in the to the State of North Carolina by the US area of Jordan Lake, then a Recreation Army Corps of Engineers (USACE) and are Development Outgrant Request Application managed by the NC Division of Parks and is required. Any request to develop Recreation or the NC Wildlife Resources recreation facilities on these lands must Commission. Development of recreation also be coordinated with the State agency facilities on public lands at Jordan Lake is responsible for managing the specific area required to be consistent with the USACE and would likely require a sub-lease from the Jordan Lake Master Plan and also the State's State1. lease agreement. If Chatham County desires CHATHAM COUNTY SCHOOL SYSTEM The following facilities are jointly managed space to support Department recreation and programmed with the Chatham County programs, the agency is somewhat limited School System. While joint use agreements by scheduling conflicts with the school enable large parks, facilities and gymnasium system.

1 USACE Outgrant Request letter/form

52 PARKS + RECREATION COMPREHENSIVE MASTER PLAN

SCHOOL FACILITIES PROGRAM OR EVENT Youth Basketball Horton Middle School Adult Basketball Open Gym Youth Basketball North Chatham Elem. Open Gym Perry Harrison Elem. Youth Basketball Moncure School Youth Basketball Bennett School Youth Basketball JS Waters School Youth Basketball Bonlee School Youth Basketball Youth Basketball Silk Hope School Open Gym

Track & Field INVENTORY +

Northwood High School ANALYSIS Youth Football A Youth Basketball Pollard Middle School Volleyball Woods Charter School B Meetings Chatham Central HS Summer Drop-In Program C PARKS FACILITIES Earl Thompson Park Soccer – Woods Charter Soccer – Woods Charter Northeast District Park Tennis – Woods Charter Park at Briar Chapel Soccer – Woods Charter Northwest District Park Soccer – Silk Hope School Cross Country - Chatham Central HS, Softball and Chatham Southwest District Park Charter School Admin. Office Rec Room Wrestling – Northwood HS D

Notes: A: Through East Chatham Chargers as a part of the Primary Provider Agreement B: Separate agreement from Chatham County Public Schools C: Previous and potential future use; not current FigureD: Proposed 1 – Facility Partnerships between Parks and Recreation and Chatham county Schools

53 CHATHAM COUNTY

VOLUNTEER ORGANIZATIONS

ȨȨ Jordan Lake State Park Nature Areas needs and expand the positive impact ȨȨ Council on Aging & Senior Games of the agency’s mission. Meaningful ȨȨ Juvenile Crime Prevention Committee- volunteerism and effective partnerships provide representative for department opportunities for the Department to meet ȨȨ Friends of the Lower Haw River the needs of the community in the years ȨȨ Grand Tree to come. When managed with respect and ȨȨ Master Gardener Club used strategically, volunteers can serve ȨȨ Summer Camp Partnership with as advocates for the County’s Parks and Sheriff’s Department, Animal Control Recreation Department and its offerings. and Health Department Recently, the parks and recreation industry ȨȨ Chatham County Cooperative Extension has seen an increase in volunteerism through retirees. Retirees often have greater Today’s realities require most public park and availability, reliability and come with skills recreation departments to seek productive developed in previous careers, enabling and meaningful partnerships with both them to act as volunteer managers and community organizations and individuals mentors. Additionally, with the large number of college students seeking internships ANALYSIS to deliver quality and seamless services INVENTORY + INVENTORY to their residents. These relationships and real-world experience, recruiting could should be mutually beneficial to each extend to the local colleges and universities. party to better meet overall community Best practices for volunteer management can be found in the Appendix. MAJOR ACCOMPLISHMENTS On-going efforts and commitment by center is anticipated to open in August, Department leadership has resulted in a 2020. The Department took ownership of county-wide park system with regional Bynum Beach river access, executed the influence. During the 27-year tenure of agreement with NCDOT to manage the the current Parks and Recreation Director, Hwy 15-501 parking area, purchased land the Department has constructed three for and completed major renovations at parks , Southwest District Park, Northeast Northwest Park and constructed 4.6 miles District Park and The Park at Briar Chapel of the American Tobacco Trail. Finally, and has been involved with planning the Department acquired two parcels a new recreation center at Chatham totaling 268 acres of land for future park Grove Elementary School. The recreation development.

54 PARKS + RECREATION COMPREHENSIVE MASTER PLAN

ROLE OF COUNTY PARKS + RECREATION A county recreation agency typically In more rural areas where municipal provides regional park areas, recreation government isn’t providing recreation facilities and programs that are expand services, a county may serve as a upon or fill gaps beyond the capabilities of coordinator and provider of services to municipal government. These responsibilities meet local recreation needs. This is true may include providing larger parks such as for Chatham County Parks and Recreation district and regional parks, specialty facilities Department in areas such as southwest such as aquatic centers and access to or and southeastern Chatham County, where a conservation of an area’s unique natural local agency does not exist, but there is still resources. County-level departments may a need for recreation programs and parkland also coordinate planning for regional trail access. These rural areas may have a greater systems and administer or leverage funds need for local recreation programming for projects in municipalities or the County. such as summer camps and after school Ensuring that local and county efforts are programs to provide enrichment and healthy coordinated will result in fewer redundancies activities for youth. INVENTORY + ANALYSIS and enhance overall support for parks and recreation.

Northeast District Park > Chatham County, NC

55 CHATHAM COUNTY

PARKLAND The Chatham County Parks and Recreation Departments is responsible for ownership and maintenance of 566 acres of parkland, 4.6 miles of greenway trail and three properties that provide river access.

PARK ACREAGE PARK CLASSIFICATION Northwest District Park 118 Community Park Southwest District Park 25 Community Park Northeast District Park 65 Community Park The Park at Briar Chapel 66 Community Park Earl Thompson Park 23 Community Park Bynum Beach 1 Pocket Park / River Access 15-501 N Canoe Access + Parking - River Access Area Highway 64 Canoe Access - River Access Crawford Dairy Road 130 Undeveloped Open Space ANALYSIS INVENTORY + INVENTORY Pea Ridge 138 Undeveloped Open Space American Tobacco Trail - Regional Greenaway Trail Total acreage 566 Figure 2 – Chatham County parkland and park facilities

The County’s towns and some townships also provide recreation opportunities for residents. The parks and programs that these entities provide are meant to serve local communities within a town or township. Some of the providers listed in this inventory are public agencies, some are nonprofit organizations and others are less formally organized.

OTHER AGENCY OR LOCAL PROVIDERS ACREAGE Town of Pittsboro 100.47 Town of Siler City 30.01 Town of Cary 19.49 Bennett Recreation .34 Bonlee Recreation 4.34 Goldston Recreation 12.86 Harpers Crossroads Recreation 7.14 Silk Hope Recreation N/A Total acreage 174.65

Figure 3 - Other public parks and recreation providers in Chatham County

56 PARKS + RECREATION COMPREHENSIVE MASTER PLAN

Private providers also create parks and recreation opportunities in the County. Triangle Land Conservancy provides a nature preserve with natural surface hiking trails and a river access on the Deep River. Friends of the Deep River and Friends of the Rocky River maintain boat access, Kiwanis Club of Pittsboro and Silk Hope Ruritan Club provide parks and Camp Royal is home to a summer camp operated by the Autism Society of North Carolina. Chatham County has a wealth of open space, including public and privately-owned conservation lands and forested areas. According to Plan Chatham, the County’s Comprehensive plan adopted in 2017, there are over 55,500 acres of public lands and conservation areas in Chatham County, including the 14,000-acre Jordan Lake. This rural, natural character defines the County's identity and contributes to its draw for outdoor recreation. The County has many sites identified as significant by the Natural Heritage Program2. The County’s protected lands include the following.

PROTECTED CONSERVATION LAND ACREAGE Jordan Lake State Recreation Area 46,768

Lower Haw River Natural Area 1,022 INVENTORY + ANALYSIS Deep River State Trail (Justice Tract) 937.5 Private conservation efforts 4,901.7 Total acreage 53,629.2 Figure 4 - Approximate summary of protected conservation land in Chatham County *Estimates based on readily available GIS data and known private efforts.

2 https://www.ncnhp.org/activities/conservation/managed-areas

57 CHATHAM COUNTY

PARK + FACILITY ASSESSMENTS An assessment of the existing parks and to serve as the basis for recommendations facilities Chatham County is a tool for to improve accessibility, connectivity, safety, analyzing existing conditions of each park aesthetics and sense of place. METHODOLOGY

The project team visited each County- ȨȨ Signage – Are people able to identify owned and maintained park and this park as a Chatham County park documented observations. The following and easily navigate both to and within characteristics guided evaluation: the park? ȨȨ Sustainability – Does this park ȨȨ Accessibility – Is the park designed so promote green building practices and people of all abilities can access the environmental sustainability? park and all its amenities? Does the park meet most or all requirements A weighted scoring system generated of the Americans with Disabilities Act scores of outstanding, satisfactory or needs (ADA)? improvement for each park. The analysis ȨȨ Sense of Place – Does the park design focuses primarily on the built environment.

ANALYSIS support the intended use of the park INVENTORY + INVENTORY The ratings generated reveal deficiencies or and create an enjoyable place to areas of excellence across the park system. pursue those activities? Does the park The park assessments can be found in the appear to reflect the history or identity Appendix. of the County? ȨȨ Access, Linkage + Safety – Does the park connect to its surroundings through sidewalks, greenways and trails while still allowing safe passage?

CURRENT CONDITIONS + THEMES These park themes reflect observations When touring the parks, the project team made during the project team’s site visits gave special attention to the following to the County’s park facilities. The themes evaluation criteria: are a summary of the realities, opportunities and challenges observed throughout the ȨȨ Accessibility park system. Each theme is a synthesis of ȨȨ Consistent design standards observations of parks across the County and ȨȨ Access, linkage and safety is not intended to be a discrete category nor ȨȨ Sense of place and park character a comprehensive list of considerations.

58 PARKS + RECREATION COMPREHENSIVE MASTER PLAN

NATURAL SETTING The most discernible theme across Chatham area beyond the ball fields. Southwest County’s parks is their wooded character and District Park has a small, ephemeral stream, natural setting. All parks feature significant which weaves alongside the walking path forested areas and mature trees, which and Earl Thompson Park is just uphill from provide ample opportunities for shade, the Haw River and the Lower Haw River improve air quality, screen from adjacent State Natural Area. uses and perhaps most importantly, impart a sense of being in nature and removed from Studies show that access to nature and the hustle of everyday life. green spaces has significant beneficial effects on humans’ spiritual, psychological Many County parks also provide access and physical wellbeing. Simultaneously, the to water in various forms. Northwest and preservation of large swaths of connected Northeast District Parks each have a pond forested areas creates corridors for wildlife used for catch-and-release fishing and to move freely between habitat and food paddle boating during special events. The sources. The threads of forests and water INVENTORY +

Park at Briar Chapel has a small pond for woven through Chatham County’s parks ANALYSIS stormwater retention and a tributary of provide significant benefits to the County’s Pokeberry Creek flows through a wooded ecology and residents alike. DISCONNECTED SITE ELEMENTS AND LACK OF CIRCULATION Connectivity and circulation within Chatham Similarly, Northwest District Park appears County’s parks appear inconsistent. fragmented and somewhat unsafe due With the exceptions of Southwest and to distribution of site elements and Northeast District Parks, whose amenities insufficient wayfinding signage. While are concentrated centrally, connectivity some key amenities are concentrated (like between site elements in the remaining the swimming pool, multi-purpose field, parks poses challenges due to a lack of basketball courts and play equipment), other wayfinding signage and pathways for site elements like the pond, activity building, pedestrian circulation. This is seen in the dining hall and entrances to walking trails Park at Briar Chapel, where the football and are obscured by stands of mature trees. baseball fields are adjacent to one another, Wayfinding signage is present in the area while an expanse of unprogrammed open of the dining hall and activity building but space and a stand of mature trees separates is lacking throughout the remainder of the those fields from a soccer field and parking site. This is especially challenging regarding area, creating a fragmented site. Adding walking trails, which are heavily wooded a network of walking trails, along with and could pose safety concerns for users. wayfinding signage could dramatically Adding wayfinding signage, along with increase the usability of this Park, while tree identification plaques could transform contributing to its overall amenity offering. the walking trails into nature trails and arboretum of native trees.

59 CHATHAM COUNTY

At Earl Thompson Park, amenities are surface trail through the woods. The trail concentrated, yet a large portion of the could connect the Park to the Lower Haw Park’s acreage is heavily wooded. Currently, River State Natural Area, providing access there are no formal trails through the to the Haw River and allowing for future site’s forested areas, which presents an connections to Bynum Bridge and Bynum opportunity to create a future natural Beach. DIVERSITY OF AMENITIES Chatham County Parks offer an array of along with unprogrammed open space for amenities, catering to diverse user groups. activities like picnicking and frisbee. The parks feature sports fields and ball courts, play equipment, ponds for fishing and This wealth of amenities enables the County non-motorized boat access, picnic shelters, to offer robust recreational programming restrooms and 2.1 miles of walking trails. for children and adults, along with special These amenities are distributed across the events for County residents. Program parks, with most parks including two or more offerings include basketball, softball, t-ball, amenities. Northeast District Park boasts track and field, wrestling, volleyball, tennis the largest concentration of amenities of all classes, a County walking series and the County’s parks, including a baseball field, summer day camps. The County also hosts ANALYSIS

INVENTORY + INVENTORY multi-purpose field, play equipment, walking special events in its parks throughout the track, fishing pond, tennis courts, restrooms year. Events like Family Fun Days (hosted and a covered picnic shelter. All other parks quarterly), Movies in the Parks, National Walk provide sports fields and play equipment, Day, Trunk or Treat/Fall Festival land winter holiday event create optimal conditions for community interaction and socialization. NEED FOR MORE TRAILS In public input exercises for County Parks following 37 miles of the County’s southern and Recreation, the expansion of trails border with Lee County4. Currently, none of throughout the County is always a top these trails provide connection to other trails priority. Chatham County is a rural area in the region or to key destinations around with remote population centers and many the County. Abundant opportunities exist historically agricultural communities. to identify future corridors for a system of County Parks are also disconnected from multi-use trails, greenways and blueways one another and from population centers. throughout the County. Currently, only a small number of trails exist within the County and of those, the majority Diversity of trail users is an important are concentrated around Jordan Lake, with future consideration. Chatham county only 2.1 miles of trails located within County has a thriving equestrian community and parks and a few small trails located in Siler existing trails that allow horses are restricted City and Pittsboro. The exceptions are two to Jordan Lake, Game Lands and the longer trails: the American Tobacco Trail, part American Tobacco Trail. Recent input from of the East Coast Greenway with 4.6 miles in the local equestrian community revealed the northeast corner of the County3 and the the desire for additional horse trails located Deep River State Trail and Blueway, the latter throughout the County with year-round access. Equestrian trails require special

3 http://www.chathamnc.org/government/departments-programs/parks-recreation/county-parks-trails 4 https://www.triangleland.org/cms/wp-content/uploads/2015/12/Deep_River_guide.pdf

60 PARKS + RECREATION COMPREHENSIVE MASTER PLAN

considerations including surface material5, trial surface and the sudden appearance of grade and user compatibility. For example, a bicycle or jogger could potentially startle asphalt is not an ideal material for an equine horses6. RELIANCE ON PARTNERSHIPS The County Parks and Recreation or open gym uses. Apart from the County Department relies on the use of partner School System, Woods Charter School facilities to accomplish its recreation provides meeting space for the Parks and programming goals. The County School Recreation Department and Camp Royal System is the Department’s strongest ally grants use of facilities for basketball practice in terms of shared facilities, while local games. jurisdictions and private organizations, like Camp Royal (a facility owned by the Autism In turn, the Parks and Recreation Society of North Carolina) and the Center Department allows for use of its recreation on Aging also provide access to recreation facilities by local school athletics programs. facilities for County use. Woods Charter School utilizes The Park at INVENTORY +

Briar Chapel and Earl Thompson Park for ANALYSIS Within the School System, Northwood High its soccer and tennis programs. Chatham School provides shared-use benefits to Charter school utilizes Southwest District the Department including track and field Park for softball games and Northwest youth football. This shared-use agreement District park is accessed by Silk Hope is facilitated through the East Chatham School for soccer games. Finally, while the Chargers, a youth football and cheerleading Chatham Central High School Cross Country club. Many of the other County Schools such team frequents the walking trail at adjacent as North Chatham Elementary School and Southwest District Park for practice. Chatham Central High School provide the County access to gymnasiums for basketball

5 https://www.fs.fed.us/t-d/pubs/pdfpubs/pdf07232816/pdf07232816dpi72pt06.pdf 6 https://www.fs.fed.us/t-d/pubs/pdfpubs/pdf07232816/pdf07232816dpi72pt03.pdf

61 CHATHAM COUNTY

RELEVANT PLANNING DOCUMENTS Over the past decade, a number of local recreation. The following section summarizes agencies and organizations have undertaken the overarching goals and objectives parks and recreation planning studies in of these plans and seeks to recognize Chatham County to support the expansion common planning themes while minimizing of parks and trails. Integral to this master redundancies in recommendations which plan is the coordination and integration can lead to mismanagement of community of all planning efforts and goals related to resources. 2009 COMPREHENSIVE PARKS AND RECREATION MASTER PLAN

In 2009, a Comprehensive Parks and ȨȨ Develop environmental stewardship Recreation Master Plan was created to and community volunteer program for guide the Department on the basis of park the County locations, new/renovated parks and facilities, ȨȨ Re-evaluate the recreation exaction ADA compliance, unifying design standards fee amount and setting cost recovery goals. Considering ȨȨ Build additional picnic shelters in the plan was not adopted, below is an existing and new parks over the next abbreviated list of recommendations that 10 years; work with the state and ANALYSIS

INVENTORY + INVENTORY have not been acted upon as of 2018: friends groups to develop picnic sites along the Haw and Deep Rivers ȨȨ Improved walkability/connectivity ȨȨ Work with the State, Triangle Land between private developments, parks, Conservancy and other groups to schools and other key destinations develop EPA approved canoe launch ȨȨ Consistent wayfinding and educational facilities on the Haw, Deep and Rocky signage within the parks Rivers

62 PARKS + RECREATION COMPREHENSIVE MASTER PLAN

PLAN CHATHAM Plan Chatham is a comprehensive plan for Goals Include: Chatham County, which provides guidelines for future development decisions in the ȨȨ Doubling the amount of natural areas of economics and growth, land surface trails and paved greenways by use, housing, health, agriculture, natural 2030. Specifically, provide greenway resources, resiliency, transportation, connections to Pittsboro, Siler City, infrastructure and parks and recreation. The Moncure, Cary and Apex. Parks and Recreation component outlines ȨȨ Improved river access strategies to create a network of connected ȨȨ New indoor recreation facilities + parks and open spaces throughout the nature preserves + strategic open County. space ȨȨ Protection of historic assets + conservation of natural resources ȨȨ Fostering a healthy community ȨȨ Policies that encourage parks, INVENTORY +

open space and amenities in new ANALYSIS developments

LEGEND • - • \ TOWN CENTER - ,I VILLAGE & VILLAGE CENTER RURAL ORANG E CO. DURHAM CO. EMPLOYMENT CENTER • CROSSROADS COMMUNITY AGRICULTURE COMMUNITY CENTER COMPACT RESIDENTIAL CONSERVATION •• • • •• NEIGHBORHOOD CENTER ETJ PARK I PROTECTED LANDS • · _.� FROSTY'S �"'

�-,,/CH THAM D WNS }--J-.L.----""--.1_

• CRUTCHFIELD TERRELL CROSSROADS -:•�-1 ,I - !,,--,_..\EJll R\NfT ltl�GE 87 ,I • - ' SILK HOPE I ' - I - ' SIL HOPE G M SPRING S RD . - r;.t_lJEYARD '- \ . � ,_ I-· ' • - ,0 """" J • 64 • .. Q • • • • ,· • • 'p,'lo''\'"v. • • •. 0 .•. • . .• •... • • I ., l . . ' . ,.. .., .., ,I • • • • • ' .__.,,GRIFFINS .,-: ,.�\. "' I ( -· . . . .. l CROSSROADS u ,. 4·• .: •.: I.t ·• · • ,I • I · · f • • • r HICKORY •. ' rl I I MOUNTAIN JORDAN 0.... LAKE ....J 0 WAKE CO. 0 501 z <( 0::

,;B<,, - I I - �..., BONI.EE '%,," -- •• - "'<' - - 1 , ' , >" " o, - \ - I ,_ I JOHNSONS CROSSING , • ' - - .. 11 I .­I I 902 �----\\ BRICKHAVEN - A.,.• ,1 BENt.ETI , ROADS \z - ' � • • • 0 - ' - GUlF LEE CO '\--�.____,,� CORINTH ; • 22 42 Note: This map is a guide showing the intended future land use pattern using various land use areas. Land use areas (or 'place types') differ from zoning districts in that they generally define the community's expectations. Each can be translated into one or more zoning districts; however, only the provisions of the zoning ordinance are enforceable. Though each land 42 use area is geographically delineated on the map, strict adherence to the Land Use and Conservation Plan in making land use decisions is not recommended. Instead, when making decisions about specific sites or contemplating new initiatives, decision makers are encouraged to use the map as a guide while taking into account economic, environmental, and social factors. Zoning parcels in a manner that is consistent with the Land Use and Conservation Plan is one of the most effective ways of implementing Plan Chatham and realizing the vision. Areas in municipalities are not fully represented. See town of Pittsboro, Town of Siler City, and Town of Goldston Land Use Plans for more details. MOORE CO.

N ™ FUTURE LAND USE S C A L E 1 " 4,666'

.5 1 2 3 4 AND CONSERVATION PLAN .. C:::... c:======11111--C::: ...... MILES

Figure 5 – Plan Chatham Future Land Use Map 2017 Source: Plan Chatham Comprehensive Plan

63 CHATHAM COUNTY

ONE PITTSBORO – PARKS AND RECREATION MASTER PLAN (DRAFT AUGUST 2018) This plan must consider the Goals Include: recommendations presented in Pittsboro’s Parks and Recreation master plan to ȨȨ Addition of 134 and 923 acres of maximize community resources and parkland to the Town’s recreational minimize redundancies in assets and system by 2035 in order to meet the programs. Pittsboro’s Parks and Recreation LOS desires Master Plan’s objectives are to aid the Town ȨȨ Emphasis on program enhancement in meeting the parks, recreation and open in community events, adult fitness and space needs of residents and creating an wellness, water fitness, kayak/canoe/ integrated public realm, which includes the paddleboard and adult continuing spaces between and around buildings along education over the next ten years with publicly accessible streets, squares and ȨȨ Adding more walking and biking trails, open spaces7. While this is a very centralized restrooms, an indoor aquatics facility, perspective, coordinated efforts between outdoor swimming pools and indoor the County and the Town have the potential running/walking track to maximize recreation offerings to County ȨȨ Maintain the small town feel while providing big city adventures ANALYSIS residents on a regional level. INVENTORY + INVENTORY

SILER CITY COMPREHENSIVE PARKS AND RECREATION MASTER PLAN (2015) The Comprehensive Parks and Recreation Goals Include: Master Plan illustrates that quality of life is a key concern for the residents of Siler City. ȨȨ Facility and program accessibility In order to achieve the highest quality of life ȨȨ Consistent wayfinding signage and for all residents, the Comprehensive Parks branding; including interpretive and Recreation Master Plan establishes signage for landmarks guidelines for the maintenance of existing ȨȨ Connectivity between park system and facilities and smart development of new greenway/trail corridors; promoting facilities within the jurisdiction. walkability ȨȨ Partnerships within the town and with other municipalities and organizations ȨȨ Utilizing green and energy efficient building materials and methods ȨȨ Coordinate the planning of future utility easements with recreation facilities

7 One Pittsboro p. 5

64 INVENTORY + ANALYSIS 65 Adding accessible trail facilities where Adding where facilities accessible trail accessible incorporating appropriate; launches canoe/kayak which in a manner growth Responsible environmentally to protect continues areas sensitive along trails surface Construct natural the River sides of both required adding or Updating project the hydroelectric for signage boat for signage and directional portages and signs launch areas, when left to keep paddlers directing the approaching dam existing the and improving Updating linkages and creating trail State to the the between dam powerhouse and trail upstream Improving access and safety; providing providing access and safety; Improving bilingual signage indicating adequate, rules and environmentally levels, water areas sensitive at including gates security, Increased and lighting fencing, access points, presence ranger Ȩ Ȩ Ȩ Ȩ Ȩ Ȩ Ȩ Ȩ Ȩ Ȩ Ȩ Ȩ Ȩ Ȩ PARKS + RECREATION COMPREHENSIVE MASTER PLAN MASTER COMPREHENSIVE + RECREATION PARKS however, both the County and Town have have Town and County the both however, this include that Plans Master adopted recreation and parks future as part of area coordination Future planning efforts. is needed Town and the County between jurisdictions are both the goals of to ensure through met development. Goals Include: Improving canoe and kayak portage canoe and kayak Improving the stairs at renovating by areas dam obsolete and removing headrace safety to improve elements control Ȩ Ȩ Goals Include: The Bynum Hydroelectric Project Project Bynum Hydroelectric The Study Assessment Use Recreational recreation existing and inventories identifies and area the Project amenities near existing of the improvement proposes access to the easier for amenities to allow River. Haw BYNUM HYDROELECTRIC PROJECT RECREATIONAL USE ASSESSMENT ASSESSMENT USE RECREATIONAL PROJECT HYDROELECTRIC BYNUM (2014) STUDY The Lower Haw State Natural Area, a part Area, Natural State Haw Lower The System, Parks State Carolina the North of the aesthetic and protect to preserve serves corridor the river of value and ecological specific opportunities while offering of purpose The recreation. outdoor for to provide Plan is Trails Haw the Lower the future sustainable for a framework amenities, hiking and paddle of development The corridor. Haw the Lower within trails find to intended are Plan recommendations and efforts conservation a balance between uses. recreational low-impact LOWER HAW TRAILS PLAN (2018) TRAILS PLAN HAW LOWER The Chatham-Cary Joint Land Use Plan Plan Land Use Joint Chatham-Cary The of east acres 18,000 than to more applies to the Plan is of purpose The Lake. Jordan future development, guidance for provide improvements, land use and infrastructure of character the rural while preserving no are there Currently, County. Chatham County, the of this area in public parks CHATHAM-CARY JOINT LAND USE PLAN (ADOPTED 2012 AMENDED 2016) AMENDED 2012 (ADOPTED PLAN USE LAND JOINT CHATHAM-CARY CHATHAM COUNTY

RELEVANT POLICY REVIEW COMPACT COMMUNITIES ORDINANCE (AUGUST 18, 2017) (CUD-CC) As outlined in the Chatham County Zoning maintained as open space to preserve Ordinance, a Compact Community is a the rural character of the County and residential development with a mixed afford residents opportunities for passive commercial use town center8. Per Section recreation. “Areas to be protected for open 10 of the Chatham County Compact space will be given priority if they are Communities Ordinance, Compact identified in the Chatham County Inventory communities must protect in perpetuity of Natural Areas and Wildlife Habitats9.” thirty percent of the project area to be SUBDIVISION REGULATIONS SECTION 7.5A (JUNE 18, 2018) Pursuant to Section 7.5A of the Chatham rooms. The dimensions, location and access County Subdivision Regulations, residential of community recreation areas should subdivisions must provide areas for conform to the standards outlined in the community recreation consistent with Master Plan. Communities also have the County Plans. Facilities that meet these option to pay a fee to the County in lieu of ANALYSIS

INVENTORY + INVENTORY requirements include playgrounds, ball fields, dedicating public community recreation basketball and tennis courts, swimming areas10. pools and community meeting or activity CONSERVATION SUBDIVISION GUIDELINES FOR CONSERVATION SPACE SELECTION In Section 7.7 of the Chatham County space, areas left undisturbed in their natural Subdivision Regulations, Chatham County condition.12 proposes an alternative form of development that promotes the preservation of large connected tracts of land for conservation purposes. For a development to comply as a conservation subdivision, a minimum of 40 percent of the project area must be set aside for Conservation Space11. The Conservation Space can include both Open Space for active recreation and Natural Space for passive recreation or no recreation. Open space, active or passive recreation or community infrastructure may be no more than 8 percent of the overall 40 percent minimum Conservation Space. The remaining 32 percent should be natural

8 http://www.chathamnc.org/home/showdocument?id=38952 p.6 9 Ibid. p.12 10 Ibid. p. 62 11 Ibid. 12 Ibid.

66 PARKS + RECREATION COMPREHENSIVE MASTER PLAN

PROGRAMMING This program assessment provides an in-depth perspective of program and service offerings and identifies programming strengths, weaknesses and opportunities. The assessment identifies program areas, program gaps, system-wide issues, areas of improvement and recommended future programs and services for residents. The project team based findings and comments from a review of information from the County including program descriptions, financial data, website content, survey feedback, demographic information and discussions with staff. This report addresses the Department’s entire programmatic offerings as both individual programs and from a systems perspective. The Department’s programming has opportunities for youth, adult, seniors and families, providing a range of programs appealing to all age segments of the population. This is evident through program offerings such as summer camps, youth and adult athletics and County-wide special events. These programs provide an opportunity for participants to have fun, learn new skills, develop friendships and engage in life-long leisure interests. INVENTORY + ANALYSIS Chatham County has dedicated staff skilled in coordinating limited facility availability with indoor programming. Staff efficiently operate programming and many have stated how much the enjoy working with people. Staff members focus on providing great customer service to residents, but the County could do more if it had more programmable indoor space that it owned and controlled. This will be addressed with a new recreation center as part of the new elementary school anticipated to open in 2020. While this expansion of indoor recreation space will help alleviate scheduling conflicts, demand for programming generated by the County’s population growth will quickly out pace the increase in space and capacity. Other alternatives such as expanding school facility use may still be needed. For all outdoor programming, Chatham County programs are contingent on appropriate weather conditions. Lack of indoor facilities makes contingency planning difficult when programming relies on access to facilities managed by other entities. This section evaluates the current conditions in the following key performance indicators:

ȨȨ Core program areas identification ȨȨ Similar provider analysis ȨȨ Age segment analysis ȨȨ Program lifecycle ȨȨ Program classification ȨȨ Cost of service and cost recovery ȨȨ Pricing strategies

67 CHATHAM COUNTY

PROGRAM AREAS

Existing programs are implemented within ȨȨ Spring into Safety / Easter Egg Hunt the County and within special facilities ȨȨ End of School Bash operated by the Parks and Recreation ȨȨ Dog Days of Summer Department. This approach to implementing Instructional Programs the program portfolio enables the County to reach more residents. Instructional programs provide skill development through guided and detailed Adult Athletics instruction within an area of interest. The goal is to provide programs for various The adult athletics program area includes interest groups for the purpose of skill activity-specific athletic programs to development in particular subject areas, provide recreational outlets for adults. Adult while also providing instructional programs Athletics have a wide demographic appeal in specific or specialized leisure activities and enable people to achieve physical, at a reasonable fee for customers based on mental and social wellness goals in a group comparable market prices and at a cost that setting. Adult athletics have reasonable fees achieves acceptable cost recovery rates. based on comparable market prices and Examples of Instructional Programs include: acceptable cost recovery rates. The County’s ANALYSIS

INVENTORY + INVENTORY adult athletic programs include: ȨȨ Tennis ȨȨ Volleyball ȨȨ Basketball ȨȨ Softball Youth Athletics Camps The youth athletics program area includes activity-specific athletic programs to The camps program area includes week-long provide recreational outlets for youth programs with indoor and outdoor activities throughout the County offering activities such as swimming, boating, fishing, arts with wide demographic appeal in a and crafts, archery and more. The goal is to group setting. The goal is to provide provide quality programming at an affordable programs for youth promoting physical, price. The County’s camp programs include: mental, social development and wellness. ȨȨ Summer Day Camp Another important aspect of youth sports programming is providing entry-level programs readily available at a fee that Community Programs is reasonable for customers based on comparable market prices and at a cost Community programs are activities and that achieves acceptable cost recovery events that are fun for all ages. Offerings rates. Examples of youth athletic programs include games, inflatable play structures, include: fishing, educational opportunities and more. The goal is to provide programs and ȨȨ Basketball events for the entire County. The County’s ȨȨ Softball community programs include: ȨȨ T-Ball ȨȨ Track & Field ȨȨ Back to School Bash ȨȨ Wrestling ȨȨ Trunk or Treat

68 PARKS + RECREATION COMPREHENSIVE MASTER PLAN

SIMILAR PROVIDERS Identifying similar parks and recreation Identifying these elements may lead to resources in the County identifies gaps and more efficient and effective use of resources redundancies in program service delivery within the Department. The analysis focused and identifies potential partnerships. on location, operator and overall pricing. The A similar provider analysis may reveal Department’s recreation staff collected the niche areas of focus for the County, while information included in this analysis. identifying redundancies and competition.

NAME OF AGENCY LOCATION OPERATOR DESCRIPTION PRICING IS

Similar Providers

Not-for- Youth Baseball + Bennett Recreation Bennett Unknown Profit Softball INVENTORY + ANALYSIS Not-for- Youth Baseball + Bonlee Recreation Bonlee Higher Profit Softball Cardinals Lacrosse Pittsboro Unknown Youth Lacrosse Higher Chatham County Public School County-Wide Public Lower Schools System Chatham Soccer Pittsboro + Not-for- Youth Soccer Higher League* Siler City Profit East Chatham Not-for- Pittsboro Youth Baseball Unknown Baseball Profit East Chatham Not-for- Regional Youth Pittsboro Higher Chargers* Profit Football Not-for- Youth Baseball + Goldston Recreation Goldston Unknown Profit Softball Harper's Not-for- Youth Baseball + Harper's Crossroads Unknown Crossroads Profit Softball Neighboring Parks and Recreation Departments Pittsboro Parks & Municipal Pittsboro Public N/A Recreation^ Department Siler City Parks & Municipal Siler City Public Lower Recreation Department Pittsboro / Council on Aging Public Agency Lower Siler City Figure 6 – Other Parks and Recreation Service Providers in Chatham County *Designated County primary providers that provide services in lieu of County ^Pittsboro Parks and Recreation offers facilities and events but no programming

69 CHATHAM COUNTY

Chatham County appears to be relatively areas, suggesting a potential deficiency in well serviced with a wide range of recreation existing offerings given what is currently providers offering a variety of athletics provided. Chatham County should annually for all nearby residents. The youth sports update the similar provider database to market appears to have good service levels. avoid offering services in areas where the However, there may be deficiencies in market is saturated. The County should outdoor adventure, summer camps, arts, review market areas and identify niche life skills, environmental education and opportunities where the Department can enrichment programs. The scientific survey grow into a prominent service provider. shows these areas are popular program ANALYSIS INVENTORY + INVENTORY

70 PARKS + RECREATION COMPREHENSIVE MASTER PLAN

AGE SEGMENT ANALYSIS The figure below depicts each program area Based on findings from the age segment and the most prominent age segments analysis, Chatham County residents served. Many core program areas serve appear to be well serviced with a variety of multiple age segments, so each age programs for all ages. The most well served segment is marked as a Primary or age segment is elementary aged children Secondary market. between six and 12. The County’s approach to youth programs is well suited to County The age segment analysis illustrates the age resident’s needs, emphasizing programs as segments each program area serves and lifelong pursuits for a healthy lifestyle. displays gaps in age segments served. Based on the County’s age demographics, current programs are well-aligned with the County’s age profile except in the case of seniors, who are the least served age INVENTORY +

segment. Currently, the Council on Aging ANALYSIS offers senior fitness, wellness and recreation programs in Pittsboro and Siler City.

Preschool Elementary Teens Adult Senior All Ages Program Area (5 and (6-12) (13-17) (18+) (55+) Programs Under) Youth Athletics Secondary Primary Primary Secondary - - Adult Athletics - - - Primary - - Instructional Primary Primary Primary Primary Primary Primary Programs

Primary and Camps - Primary - - - Secondary

Community Primary and Primary and Primary and Primary and Primary Primary Programming Secondary Secondary Secondary Secondary

Figure 7 – Age segment analysis

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PROGRAM LIFECYCLE A program lifecycle analysis involves need to be discontinued. This analysis is not reviewing each program the County offers based on strict quantitative data and instead to determine its stage of growth or decline. depends on staff members’ knowledge This provides a way of informing residents of their program areas. The following and elected officials about the overall mix figure shows the distribution of County of program offerings when the Department programs within the life cycle categories. retires specific programs. This ensures an These percentages indicate the number appropriate number of programs are “fresh” of programs in each stage with the total and that relatively few programs, if any, number of department programs.

ACTUAL LIFECYCLE DESCRIPTION PROGRAM STAGE DISTRIBUTION Introduction New program; modest participation 35% Take-off Rapid participation growth 6% 53% Growth Moderate, but consistent population growth 12% ANALYSIS

INVENTORY + INVENTORY Mature Slow participation growth 41% 41% Minimal to no participation growth; extreme Saturated 6% competition 6% Decline Declining participation 0% Figure 8 –Program lifecycle stage description and distribution

The lifecycle analysis for Chatham County revisit Mature stage programs at least shows a distribution of programs within all annually to know when they are transitioning stages of the lifecycle and is well aligned into saturated or decline stages. with the best practice distribution. The percentage of programs falling into the About six percent of all programs are in the Introduction, Take-off and Growth lifecycle saturation stage with zero percent in decline, stages is 53 percent, which is within indicating programs are not sustained the recommended distribution of 50 to for too long and new, fresh programming 60 percent. It is useful to have a large is a priority. It is worth noting that some percentage of programs in the early stages programs in the Saturated or Decline stages of the lifecycle to promote innovative may not necessarily need to be retired. programming and ensure that the agency These programs could be legacy programs is responding to changing County needs. beloved by the County. However, it is useful Eventually, programs move into the mature to look at attendance trends to know exactly stage. Having an ample percentage of when participation is trending down. If programs in the first three lifecycle stages trends reveal fewer participants over the creates a pipeline for refreshing program latest few offerings, the County may want offerings. Currently, 41 percent of programs to explore a different type of program. While are in the Mature stage. This is above the there are exceptions, most programs in the recommended level of 40 percent, but within Saturation and Decline stages are ready to an acceptable range. The County should retire.

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CURRENT COST RECOVERY The County has methods in place to tracking and reaching cost recovery goals measure and track cost recovery at a high for every program area will help the County level for programs, services and events. For justify program fees and expenses and example, staff track and price programs and support additional offerings in the future. monitor cost recovery from a budgetary standpoint, but it is best practice to do so As shown in the figure below, cost recovery at the Core Program Area level and over targets can vary by Core Program Area and time, evolving into implementation at the even by program within a program area. individual program level. The figure below Several variables can influence the cost shows cost recovery best practices for the recovery target, including lifecycle stage, Department’s Core Program Areas. Setting, demographic served and perhaps most importantly, program classification. INVENTORY +

BEST PRACTICES IN COST RECOVERY FOR CORE ANALYSIS PROGRAM AREA PROGRAM AREA Adult Athletics 75-100% Camps 50-100% Community Programs 0-50% Instructional Programs 75-100% Youth Athletics 50-100% Figure 9 - Best practices in cost recovery for Core Program Area

73 CHATHAM COUNTY

PRICING The pricing of programs should be another area as well. For example, residency established based on the Cost of Service can be used for programs where people who Analysis, overlaid onto program areas or live outside the County limits pay a higher specific events and strategically adjusted rate than those who do not contribute to according to market factors and/or policy the County with tax dollars to maintain the goals. assets that are being used. Another example of pricing strategies from peer agencies Overall, the degree to which pricing include military, emergency responder strategies are used currently is good. personnel or teacher discounts. Current pricing tactics include age, family/ household status, by location, group Staff should continue to monitor the discounts, competitor benchmarks or market effectiveness of the various pricing rates and ability to pay. strategies they employ and adjust as necessary within the policy frameworks The few pricing strategies not currently that guide the overall pricing philosophies. used in the program portfolio are residency, It is also important to continue monitoring weekday/weekend rates and cost recovery for yearly competitor and other service goals. These strategies are useful to help providers. The figure below details pricing ANALYSIS INVENTORY + INVENTORY stabilize usage patterns and help with cost methods currently in place by the program recovery for higher quality amenities and area and additional recommendations for services. strategies to implement over time can be Additionally, some of the pricing strategies found in Chapter 7. used for one program area may be useful in

CORE PROGRAM AREA RESIDENCY BY COST RECOVERY GOAL

Adult Athletics X Camps X Community Programs X Instructional Programs X Youth Athletics X Figure 10 – Pricing strategies the department currently uses

74 PARKS + RECREATION COMPREHENSIVE MASTER PLAN INVENTORY + ANALYSIS

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75 CHATHAM COUNTY

STAFFING + OPERATIONS The purpose of the staffing and operational analysis is to identify current staffing needs, analyze internal operations for sustainability and define the Department’s organizational structure to implement this plan. The process focused on achieving greater efficiency and organizational alignment. The intent of the review is to determine the following:

ȨȨ How does the Department operate? ȨȨ How does the Department function as an organization? ȨȨ How does the Department’s organizational structure affect operations and its ability to achieve greater efficiency and effectiveness in the future?

Parks and recreation departments continue to face a multitude of growing market demands, ranging from providing a superior customer experience, addressing the needs of residents, capital development project management, keeping up with changing industry regulatory requirements and attracting and retaining the best possible employees. Challenges such as cost recovery, customer retention, expenditure reduction, brand awareness and consistency and technology applications can present an opportunity to improve efficiency and effectiveness in service delivery. As the only municipal department where residents may

ANALYSIS choose to spend their disposable income, parks and recreation departments must develop a INVENTORY + INVENTORY service industry business approach to delivering services for maximum efficiency.

ASSESSMENT The Operational Assessment seeks to and will focus on optimizing operational identify opportunities for organizational and performance, which is particularly important administrative realignment or modification. when budget constraints limit resources. This includes seeking opportunities Properly aligning people, processes, to outsource aspects of operations to resources and technology with the right achieve efficiency, cost containment and strategy helps staff discover and create increased capacity for the County to meet unique solutions to challenges that have other demands. This analysis summarizes impeded the evolution of the Department. the Department as it currently exists

76 PARKS + RECREATION COMPREHENSIVE MASTER PLAN

CURRENT OPERATIONS & MANAGEMENT The parks and recreation system is currently Parks and Recreation Department executes managed through the outcomes of the many functions requiring adherence to Chatham County Parks and Recreation specific policies and procedures. The Department Administrative Manual and functional structure below shows the Operational Policies (revised). The staff four core functions of the Department are passionate, dedicated and determined as park operations, recreation services, to have a positive impact on the County. administrative services and planning. The Department effectively meets most Underneath each core functions are larger resident’s needs and is responsive to their functions that require a substantial amount customers and residents. Staff have been of dedicated staff time. The chart is intended trained to operate and maintain parks and to to capture a generalization of highly detailed provide recreation services, according to the Departmental policies and procedures. 2002 Manual. Chatham County Parks and Recreation INVENTORY + collaborates with municipalities and ANALYSIS organizations throughout the County to provide parks and recreational programming. Recreation programming staff sit on different committees for partner programs and events such as the Senior Games with the Council on Aging and the Reindeer Run with the Chatham County Partnership for Children. The County has also improved its relationship with Chatham County Schools. In addition, Chatham County distributes funds through a grant program for other recreation providers and municipalities to apply for projects and program funds. In 2010, the Department decided to establish cost recovery goals for youth recreation at 50 percent and adult recreation at 100 percent. The Department’s new hires receive training and onboarding from the Department and County Government. The

Earl Thompson Park > Chatham County, NC

77 CHATHAM COUNTY

Director

Assistant Director

Park Operations Recreation Services Administrative Services

Recreation Program Recreation Office Park Technician Athletic Supervisor Supervisor Assistant

Park Attendant Seasonal Staff Seasonal Staff

Seasonal Attendants Chart Key Functional Area Seasonal Laborer Existing Position ANALYSIS INVENTORY + INVENTORY

Figure 11 – Current Chatham County Parks and Recreation staffing organizational chart

Parks + Recreation Department

Park Operations Recreation Services Administrative Services Planning

Park Maintenance Aquatic Center Management Customer Service Print + Digital Marketing

Sports Field Maintenance Core Program Services Accounts Receivable + Payable Manage Social networks

Sponsorship + Partnership Tree Care Adult Athletics Policy + Procedure Management Management

Trail Maintenance Camps User Registration Strategic Planning

Horticulture Maintenance Community Programs Facility Rentals Site Planning

Snow Removal Instructional Programs Capital Improvement Coordination

Youth Athletics Plan Implementation

Volunteer Management Budget Development Chart Key Functional Area

Departmental Functions Figure 12 – Current Chatham County Parks and Recreation Department staff functions organizational chart

78 PARKS + RECREATION COMPREHENSIVE MASTER PLAN

STAFFING Staffing for the Department is lean and summer months when park attendance is effective. However, community expectations higher. and demand for services has left the Department understaffed. According to the With the County’s existing services and 2018 NRPA Agency Performance Review, desire to explore additional opportunities to reporting agencies with similar populations meet the needs of the County, it is inevitable as Chatham County (50,000 to 99,999 that additional staff will be necessary. The population) provide between a median of County recently hired an assistant director 8.7 Full Time Equivalent Staff per 10,000 position to assist with current and future residents. It is important to note that even responsibilities and needs. This position undeveloped parkland requires some level should focus on daily operations and of responsibility, attention and maintenance assisting the director with establishing the to keep property in good condition and free vision and planning for the future. of trespass and encroachment. Additionally, Currently the County has an evaluation the SWOT Analysis indicated that staff have process for staff. The process includes INVENTORY + ANALYSIS a desire for the Department to be valued and a professional development component respected as a part of County government where staff can identify needed skills that provides important and necessary and certifications and other opportunities services to residents. to enhance their ability to meet County Hiring additional staff would be justified resident’s needs. This is recently based on the amount of business the implemented and should be expanded upon. Department conducts and degree of Current growth opportunities within the staff responsibilities. The County relies Department are scarce and there are few on seasonal staff to operate, allowing the opportunities for staff development within Department to flexibly account for increased the existing structure. Growth opportunities programming and park maintenance during increase productivity, outcomes achieved and the evolution of the Department to meet the needs of residents and visitors. PROCESSES

The County has several standard policies ȨȨ Youth Sports Primary Provider Policy which apply to all departments and These policies and procedures provide some that apply to parks and recreation direction to the staff for operations. The only. Policies that apply to the Parks and County and the Department combined Recreation Department include: provide training to new employees to encourage a knowledgeable well-trained ȨȨ Facility Use Policy work environment. ȨȨ Reservation & Permit Policy ȨȨ Fee Structure Policies and procedures are important ȨȨ Vehicle and Utility Vehicle Guidelines to build and protect the County’s brand. ȨȨ Park and Facility Standards Ensuring that the Department conducts ȨȨ Park Rules business in an equitable and standardized ȨȨ Injury and Accident Report Policy manner is important to achieve desired ȨȨ Recreation Grants to Towns Funding outcomes and maintain high-quality Policy services for customers. Ensuring that the

79 CHATHAM COUNTY

Department communicates their business The Department will need to adopt additional philosophy will help to tell the story of best practice policies and procedures to parks and recreation in Chatham County. ensure they are operating at the highest Supporting this message with photos and possible level. storytelling will enhance the effectiveness of the messaging. Creating and training The County has formal partnerships and staff on talking points that describe the written agreements in most instances to Department’s features, advantages and manage partnerships. Currently, contracted benefits will facilitate spreading a clear and services for recreation breakdown is based consistent message about the Department’s on maximum participation. identity and the products and services they ȨȨ Programs with 10 or fewer maximum offer. Communicating these talking points participants require a 70 to 30 return should be part of each project, service and split based on a $50 fee for 6 hours of challenge from the beginning. Sharing these instruction with The Parks and Recreation Advisory ȨȨ Programs with 11 or more maximum Committee and other County leadership participants require a 60 to 40 return will allow these individuals to serve as split based on a $30 fee for 6 hours of ambassadors of the Parks and Recreation instruction Department. ȨȨ One-time classes require a 70 to 30 ANALYSIS

INVENTORY + INVENTORY return split based on $15 fee for 2 hrs. of instruction TECHNOLOGY Currently the Department uses common proficiency of their products as professional software and technology in today’s industry development. for registration (RecTrac & WebTrac), operations and reporting (Microsoft). In The rural nature of Chatham County makes addition, the County has a user-friendly doing business difficult without technology. website for information sharing. It is The County should provide the most up to important for staff to become proficient date technology where ever possible. If the in the use of these applications. It is best County desires, a stipend for use of personal practice to have an employee at the technology can be given to control costs. appropriate level assigned the responsibility Technology can also increase efficiency and of conducting in-house software productivity. This can help with managing orientation and training or facilitate a web- workloads and ensuring that operational based training session with a company gaps are decreased. With over 682 square representative. Also, many software miles, a significant amount of traveling time providers have conferences to aid in the and expense can be replaced with more advanced and efficient operations.

80 PARKS + RECREATION COMPREHENSIVE MASTER PLAN

CONCLUSION The County is poised to manage its current development of existing staff will ensure responsibilities and address the needs of the right person has the right skill set in the residents with the addition of the Assistant right position. Developing new policies and Director position. It is almost positioned procedures as part of best practices will correctly to address planned facilities and streamline operations and provide direction implement this Comprehensive Master Plan. to staff on how business is conducted. To Suggested new positions will help moving assist with business, the use of technology forward to improve and increase services as will help to further the County’s efforts to the County continues to grow. Professional increase efficiency and effectiveness. INVENTORY + ANALYSIS

81 4 HEALTH + WELLNESS PARKS + RECREATION COMPREHENSIVE MASTER PLAN

CHAPTER 4 > HEALTH + WELLNESS

In November 2017, Chatham County adopted Plan Chatham, a comprehensive long-range plan that lays out the goals the County will pursue over the next 20 years. One of the stated goals of the plan is to foster a healthy community through systems-level policies and plans that take account of the ways in which decisions in multiple sectors impact health1. The adoption of this Health-in-All Policies approach to planning creates an opportunity to leverage the County’s health priorities for the advancement of goals in other sectors. In the case of Parks and Recreation and Greenway planning, the cross-sector alignment of goals is explicit. Plan Chatham identifies the provision of recreational opportunities and access to open space as a secondary health goal and the fostering of a healthy community as a secondary parks goal2. Building on this cross-sector alignment of goals, this section details the relationship between parks and health, the current health context in Chatham County, and opportunities for integrating health objectives into Chatham County parks and recreation planning, implementation, and evaluation processes. THE CASE FOR PARKS AND HEALTH It is not difficult to make the case for the class.3 Since that time, public investment in integral relationship between parks and parks has been a priority for every level of

health. The first parks in the United States government and the evidence suggesting WELLNESS HEALTH + were developed in the 19th century as public that parks are ‘green health spaces’ has health resources. Conceived as ‘green grown. refuges’ in urban areas, parks were designed with the aim of improving the health and Among an endless list of benefits, some of the quality of life for all residents by offering the documented health-related benefits places for recreation, spiritual transformation of parks are increased physical activity, through nature, exposure to fresh, clean reduced stress, improved mental health, and 4 air, and social interaction that transcended increased social connectivity (Figure 1).

1 Plan Chatham: Comprehensive Plan 2017 2 Ibid 3 The Benefits of Parks: Why America Needs More City Parks and Open Space. Paul Sherer. Trust for Public Land, San Francisco, CA, 2006. Accessed at: https://www.tpl.org/sites/ default/files/cloud.tpl.org/pubs/benefits-park-benfits-white-paperl2005.pdf 4 Barret, Meredith, Miller, Daphne, and Frumkin, Howard. Parks and Health: Aligning Incentives to Create Innovation in Chronic Disease Prevention. Preventing Chronic Disease, 11:130407. DOI: http://dx.doi.org/10.58888/pcd11.130407

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Physical Activity

Counties with more People who use facilities and more parks and open People who live acreage devoted spaces are 3x more near trails are 1.5x to recreation have likely to achieve the more likely to meet a lower proportion recommended levels physical activity Access to outdoor of the population of physical activity guidelines space that is well- reporting insufficient than nonusers6 maintained and safe physical activity has been associated with initiating and Studies have shown maintaining physical that a 1% increase in activity and reducing Children living within Time spent outdoors park and recreation obesity 1/2 mile of a park is predictive of areas is associated are more likely to higher levels of with a 1.2% to 1.4% have higher levels of activity in children increase in young physical activity children’s physical activity Mental Health and Stress Higher levels of neighborhood green Outdoor exercise improves In one study, more than 70% of space are associated with mental and physical well- participants had fewer symptoms HEALTH + HEALTH WELLNESS significantly lower levels being more so than indoor of depression after going on an of symptomology for activity outdoor walk50 depression, anxiety and stress,

Even a 20-minute walk in nature can help Exposure to nature can reduce stress children with attention deficit hyperactivity levels in children by 28% disorder concentrate better Social Connectivity The casual interactions Parks have been shown that happen between Older adults who have more to serve as places where people in parks—a simple exposure to green common people of different hello, nod, or wave of spaces report a stronger sense cultures interact acting as the hand—have been of unity among residents within a catalyst for interactions shown to be important their local neighborhood, and between people of in fostering a sense of experience a stronger sense of different backgrounds and community and feelings of belonging to the neighborhood5 reducing intolerance 64 inclusion Outdoor common areas in low-income housing neighborhoods that featured more greenery have been shown to lead to more social activity and stronger feelings of belonging

Figure 1 – Selected research findings on health-related benefits of parks from the Chatham County health and Wellness Assessment

84 PARKS + RECREATION COMPREHENSIVE MASTER PLAN

The public health impact of these leading cause of death in the United States documented benefits are “broad and and the 3rd leading cause of death for cross-cutting”5 with the ability to impact youth ages 10-24. For every suicide death, population health in the most holistic sense it is estimated that there are 11.4 hospital of the word. Physical inactivity has been visits for suicide attempts. Notably, 90% of identified as a primary cause of most chronic those who die by suicide had an underlying health conditions6 including, cardiovascular mental illness with depression being the disease, Type II Diabetes, obesity, certain most common underlying disorder (30% cancers, depression, and anxiety. One to 70% of suicide victims).12 Additionally, study estimated that 11% of all deaths in the depression has been associated with United States are attributable to physical reduced educational attainment, lower inactivity and projected that life expectancy earning potential, increased chance of in the United States would be increased by teenage childbearing, higher unemployment, .78 years with the elimination of physical and increased work disability.13 A recent inactivity.7 The direct and indirect cost study estimated that the workplace and burden of chronic illnesses associated with medical cost burden of depression in the physical inactivity exceeds $500 billion a United States is $210.5 billion a year and year in the U.S.8 that 62% of these costs were incurred as a result of co-occurring disorders like anxiety, Depression, anxiety, and chronic stress are posttraumatic stress, and chronic pain.14 also major public health concerns. In 2016, approximately 1 in 5 adults in the U.S.—43.8 While social cohesion is a broader and less 9 million- had a mental illness. More than a measurable concept, there is evidence WELLNESS HEALTH + third of these adults (16 million) were living of its importance for fostering a healthy with major depression. Anxiety disorder is community. Healthy People 2020 identified even more prevalent. It is estimated that social cohesion as a key issue in shaping 18% of American adults (42 million) are living social determinants of health. According to with anxiety disorder. 10 Among youth the Health People 2020, social relationships, prevalence is high as well. 20% of youth ages which are conceptualized with concepts 13-18 live with a mental health condition, 11% like social cohesion, social capital, and have depression, and 8% have an anxiety social support, are important for health and disorder.11 Sadly, these numbers have been well-being.15 Studies have found that social on the rise the past few years. capital, for example, is associated with mortality16 and social support serves as a The consequences of the high prevalence protective factor against risk factors that of mental illness in the United States are cause poor health17. Another study of social th significant. For instance, suicide is the 10 cohesion and health found that countries

5 Improving Public Health through Public Parks and Trails: Eight Common Measures. Merriam, D., Bality, A. Stein, J., Boehmer, T. 2017. US Department of Health and Human Services, Centers for Disease Control and Prevention and US Department of the Interior. Accessed at: https://go.nps.gov/improving_public_health 6 Booth FW, Roberts CK, Laye MJ. Lack of exercise is a major cause of chronic diseases. Compr Physiol. 2012;2(2):1143-211. 7 Lee IM, Shiroma EJ, Lobelo F, et al. Effect of physical inactivity on major non-communicable diseases worldwide: an analysis of burden of disease and life expectancy. Lancet. 2012;380(9838):219-29. 8 A Smart Investment for America’s Health. Codevilla, B., The Land and Water Conservation Fund. City Park Alliance, 2015. Accessed at: https://www.cityparksalliance.org/storage/ documents/Mayors_for_Parks/CPA_SMART_INVEST_FINAL_RPT_L_1.pdf 9 Any Mental Illness (AMI) Among Adults. (n.d.). Retrieved November 16, 2018, from http://www.nimh.nih.gov/health/statistics/prevalence/any-mental-illness-ami-among-adults.shtml 10 https://www.nimh.nih.gov/health/statistics/major-depression.shtml 11 https://www.nami.org/Learn-More/Mental-Health-By-the-Numbers 12 Ibid 13 Kessler, R. C. (2012). The costs of depression. Psychiatric Clinics of North America, 35, 1–14. doi: 10.1016/j.psc.2011.11.005 14 Greenberg, P. E., Fournier, A. A., Sisitsky, T., Pike, C. T., & Kessler, R. C. (2015). The economic burden of adults with major depressive disorder in the United States (2005 and 2010). Journal of Clinical Psychiatry, 76, 155–162. doi: 10.4088/JCP.14m09298 15 https://www.healthypeople.gov/2020/topics-objectives/topic/social-determinants-health/interventions-resources/social-cohesion 16 Kawachi I, Kennedy BP, Lochner K, Prothrow-Stith D. Social capital, income inequality, and mortality. Am J Public Health. 1997;87(9):1491–98. 17 Cohen S, Wills TA. Stress, social support, and the buffering hypothesis. Psychol Bull. 1985;98(2):310.

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with higher levels of social inclusion, social When it comes to parks and recreation capital, and social diversity had populations planning then, it is clear that individual, who were more likely to report good health.18 population, and community health are all Global economists, political scientists, and impacted by how a community plans and social scholars have gone as far as arguing invests in their parks system. that social cohesion is an important factor in promoting economic growth and population health worldwide.19 PARKS AND EQUITY Importantly, the Health-in-All Policies to be healthy. The result of the unequal approach adopted by the County is as distribution of these ‘social determinants much about health as it is health equity. of health’ are systematic disparities in Health equity can be defined as “the state health that are directly tied to systems- in which everyone has the opportunity level policies, structures, and decisions to attain their full health potential and no that are enacted across multiple sectors.22 one is disadvantaged from achieving this The Health-in-All Policies approach seeks potential because of social position or any to reduce these disparities by addressing other socially defined circumstance”20. The systemic social and economic inequities case for achieving health equity through that prevent all people from achieving their the cross-sector consideration of the optimal health. ways systems-level policy and planning impact the population’s health rests on Given the strong relationship between the recognition that 80% of what leads to parks and health, if health equity is the goal,

HEALTH + HEALTH than it is necessary to purposely address WELLNESS health is determined by the environments in which people live, work, play, worship, and disparities associated with parks and age.21 Communitywide issues like poverty, recreation. Currently, across the country unemployment, poor education, income local parks systems are not equitable. inequality, inadequate housing, poor public For instance, research has shown that transportation, exposure to violence, and youth who live in poor or mostly minority racial and ethnic discrimination diminish neighborhoods are 50% less likely to have 23 people’s opportunities to be healthy. a recreational facility near their home and Conversely, economic stability, early that 70% of predominantly African-American childhood education, high school and neighborhoods and 81% of predominantly college education, employment, stable Hispanic neighborhoods lack recreation 24 housing, and a sense of belonging and facilities . Moreover, even in studies that security can increase people’s opportunities have found minority and low income neighborhoods have walkable access to

18 Social Cohesion Matters in Health. Ying-Chih Chuang, Kun-Yang Chuang. International Journal for Equity in Health: 2013 1287 https://doi.org/10.1186/1475-9276-12-87 19 Foa, R. (2011). The economic rationale for social cohesion—the cross country evidence. In The international conference for social cohesion. OECD. Paris, OECD. 20 National Academies of Sciences, Engineering, and Medicine, Health and Medicine Division, Board on Population Health and Public Health Practice, Committee on Community-Based Solutions to Promote Health Equity in the United States; Baciu A, Negussie Y, Geller A, Weinstein JN, editors. Communities in Action: Pathways to Health Equity. Washington (DC): National Academies Press (US); 2017 Jan 11. 21 https://www.healthypeople.gov/2020/topics-objectives/topic/social-determinants-of-health 22 National Academies of Sciences, Engineering, and Medicine, Health and Medicine Division, Board on Population Health and Public Health Practice, Committee on Community-Based Solutions to Promote Health Equity in the United States; Baciu A, Negussie Y, Geller A, Weinstein JN, editors. Communities in Action: Pathways to Health Equity. Washington (DC): National Academies Press (US); 2017 Jan 11. 23 Gordon-Larsen P, Nelson MC, Page P, Popkin BM. “Inequality in the Built Environment Underlies Key Health Disparities in Physical Activity and Obesity, 117(2): 417-424, 2006 24 Moore LV, Diez Roux, AC, Evenson KR, et.al. “Availability of Recreational Resources in Minority and Low Socioeconomic Status Areas”. American Journal of Preventive Medicine, 34(1): 16-22, 2008.

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parks, persistent disparities exist in acres age, income level, physical ability, sexual of parks per person, park spending, park orientation, gender or religion—are able quality, park maintenance, and park safety to take advantage of quality programs, when compared to wealthier, non-Hispanic facilities, places and spaces that make their white neighborhoods.25 Disparities in access lives and communities great”.27 The goal of and utilization exist for other populations their social equity pillar is to ensure that as well. Approximately 12% of adults aged this principle is a reality throughout the 18-64 years have a disability, and nearly country and they have prioritized inclusion half are inactive creating a disparity in the as the path to achieving this goal. The NPRA participation rates in leisure engagement defines inclusion as “removing barriers, both for persons with disabilities. Unfortunately, physical and theoretical, so that all people studies have found that despite the have an equal opportunity to enjoy the American Disabilities Act, many parks and benefits of parks and recreation”.28 According recreation systems fall short of meeting to the Gehl Institute, inclusion is both an the needs of people with disabilities. Built outcome and a deliberate process that and natural environment features, type of actively engages people and cultivates trust equipment, lack of information, perceptions among them, and a critical tool for achieving and attitudes among staff, and availability of social and health equity. To be inclusive is to resources all serve as barriers to access and seek to understand the community context, participation for this population.26 to support inclusion in the process, to design and program public space to enhance Notably, the National Recreation and Parks access and safety and to invite diversity,

Association (NPRA) has identified health 29 WELLNESS and foster social resilience. Embracing HEALTH + and wellness, conservation, and social these principles of inclusion in the planning, equity as the three pillars that guide their implementation, and evaluation process is work. According to the NPRA, “the very essential for achieving Chatham County’s philosophy of public parks and recreation is goals of a healthier community. that all people—regardless of race, ethnicity,

25 Wen, M., et al. (2013). Spatial Disparities in the Distribution of Parks and Green Spaces in the USA. Annals of Behavioral Medicine, 45(1Suppl): S18-S27. Sister, C., Wolch, J. Wilson, J (2010). “Got Green? Addressing Environmental Justice in Park Provision”. GeoJournal, 75:229-248. 26 Rimmer, J. H., Riley, B., Wang, E., & Rauworth, A., & Jurkowski, J. (2004). Physical activity participation among persons with disabilities. American Journal of Preventive Medicine, 26,419-425. 27 National Recreation and Park Association (2018). Park and Recreation Inclusion Report. Accessed at https://www.nrpa.org/contentassets/e386270247644310b06960be9e9986a9/ park-recreation-inclusion-report.pdf. November 19, 2018. 28 Ibid 29 Gehl Institute (2018). Inclusive Healthy Places. Accessed at https://gehlinstitute.org/wp-content/uploads/2018/07/Inclusive-Healthy-Places_Gehl-Institute.pdf. November 20, 2018.

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PARKS PLANNING FOR A HEALTHIER COMMUNITY As is clear from the preceding sections on the many criteria that can be used to parks, health, and equity, though it is a given improve the health and equity impact of that health is one of the essential benefits parks. The criteria generally fall into three of parks, not all parks systems are created broad categories planning, design and equally when it comes to health or equity. programming. The following figure offers a Maximizing the health benefits of parks for summary of some of the cited criteria and all residents requires purposeful planning their associated measures. and ongoing evaluation. Fortunately, there is a growing body of literature outlining HEALTH + HEALTH WELLNESS

Finley Fields > Chapel Hill, NC

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CATEGORY CRITERIA PERFORMANCE MEASURE Proximity % population within ½ mile of a park or shared use recreation area % of population with a less than ½ mile walkable route to park (or shared use Walking access recreation area) or trail entrance Ratio of the number of people with less than a half-mile walk route to a public Park connectivity park or trail entrance to the number of people living within a half mile of that specific park or trail corridor boundary. Total land area designated as public parks or trails in a given range (‘park deserts’, Park acreage unequal distribution) - Investment per park user Planning - Investment per resident within ½ mile of park Financial - Ratio of reinvestment (how much invested in park/total cost to replace all Investment existing park assets) - Investment strategy that includes consideration of community characteristics and site specific characteristics - Assessment of community context (demographics, community health, inequality, and assets) informs overall priorities and strategies for inclusion - # of community members from underrepresented social groups actively Inclusion engaged in the planning process - Proportion of decisions made with stakeholder input - Level of impact of stakeholder involvement - Multiple access/entry points Safety - Extent Crime Prevention through Environmental Design Guidelines are followed - Hierarchy of lighting types and clear sight lines incorporated into design - Presence of ADA required features WELLNESS - # of entry points HEALTH + Access - # of connections to nearby neighborhoods, trails, and primary destinations - # of walkable routes to the park - Visible entrance and wayfinding signs Design - # of leisure, moderate, and vigorous physical activity areas Physical Activity - # of park elements for different age groups and populations Healthy Eating - # of acres dedicated to edible landscapes Social Cohesion - # of park elements that encourage social interaction - Proportion of design decisions that are made with stakeholder input (i.e. local community members, underrepresented/excluded social groups) Inclusion - # of cultural, locally sourced, and natural heritage features incorporated into park design Safety Percentage of instructors to achieve CPR and other safety-oriented certifications Percentage of Chatham County residents who report not being able to participate Access in Parks and Recreation programs due to transportation barriers Percent or number of programs that require leisure, moderate and vigorous Physical Activity physical activity Percent or number of programs focused on healthy food options, agriculture and Healthy Eating cooking Programming - Number of intructors reporting completed inclusivity training - Number of programming decisions that involve target population feedback - Number of program registrants with scholarships or on sliding fee Inclusion - Number of Chatham County residents who report cost as a barriere to participating in Parks and Recreation programs - Equitable demographic distribution of program participants (age, race/ethnicity, income, education) - Number of programs that promote social interaction Social Cohesion - Number of annual community events Figure 2 - Priority categories, criteria and performance measures of health-related park design elements *Criteria in this figure are derived from a variety of sources including the National Park Service and the Centers for Disease Control and Prevention’s eight common measures, the System for Observing Play and Recreation in Communities (SOPARC), the Community Parks Assessment Tool, Minneapolis Parks and Recreation’s Equity Action Plan, and the Gehl Institute’s Inclusive Places Framework 89 CHATHAM COUNTY

These criteria move beyond traditional park To tailor the criteria to meet community measures by building in criteria that make health equity aims local data is essential. explicit the elements needed for developing Using data collected through the Master a parks system that promotes health for all Parks Planning process as well as local residents. health data (see section below) and other secondary sources, the specific needs That said, in order to make these criteria of the community can be assessed and meaningful and achievable local parks and utilized to guide the planning, design, and recreation systems’ must take the time programming process. Potential measures to to ensure that they are tailored to reflect consider are: their specific community context and to identify feasible strategies for achieving ȨȨ % population with self-reported safe the benchmarks. For instance, what serves place to exercise near home as a benchmark in an urban environment ȨȨ % population in poverty (Areas of (i.e. 100% of population within a ½ mile of Concentrated Poverty) a public park) may be unrealistic in a rural ȨȨ % minority population in poverty county and alternative measures (i.e. 80% (Racially Concentrated Areas of of population within a 1 mile of a public park) Poverty) or strategies (i.e. joint use agreements with ȨȨ Population density schools, churches and other community ȨȨ % households with children organizations to ensure 100% of population ȨȨ % households with 65+ is within a ½ mile of a safe place for outdoor ȨȨ Crime rates exercise and recreation) will need to be ȨȨ % 0 car households pursued. ȨȨ % population meeting daily physical activity recommendations HEALTH + HEALTH WELLNESS ȨȨ % population meeting daily fruits and vegetables consumption recommendations ȨȨ % population with one or more chronic illnesses

Owen's Park Master Plan > Franklin County, NC

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Mapping measures like these can take The three takeaways from this section on the analysis further and help inform how Parks Planning for a Healthier Community decisions are made about where parks are are: located, how they are designed, and what programs need to be offered. They can also 1. There are concrete, measurable help identify opportunities for partnerships criteria that can be used as benchmarks and be used to educate decision-makers for creating a parks and recreation about the enhanced value of parks and system that advances health equity in recreation investments in specific locations the community. throughout the County. 2. The criteria are not one-size fits Adopting a data-driven approach to Parks all. The community context including and Recreation planning, design, and demographics, geography, population programming is an example of the type of health outcomes and behaviors, strategies that are needed to ensure that the community preferences and desires, and criteria for high impact parks are translated local budgets should be used to adapt into action. The ability to utilize data in this and prioritize criteria that are meaningful way requires building capacity and strategic and achievable for the community. partnerships for the collection, sharing, 3. Strategies for leveraging the analyzing and reporting of relevant data. resources of different sectors towards Thus, it is important that recommendations achieving selected criteria should be built in parks and recreation plans explicitly into the recommendations of the parks

address how shared parks and health aims WELLNESS and recreation master plan to ensure that HEALTH + can be achieved through strategies that collaboration with diverse stakeholders leverage the strengths and resources of is explicitly built into the implementation each sector. The strategies found in the and evaluation process. Action and Implementation Plan (Goal 2.1) can be employed for this purpose.

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THE HEALTH AND EQUITY CONTEXT IN CHATHAM As mentioned in the introduction, Chatham the census tract with the highest life County has explicitly linked its Parks expectancy in the country. and Recreation goals to health. By many measures, Chatham is a healthy community. The following figures provide a comparison The County is ranked 10 out of 100 counties of Chatham County and North Carolina in the state by Robert Wood Johnson on some key health and socioeconomic Foundation’s County Health Rankings and factors. As indicated in the table, while Road-maps program for health outcomes there are areas where Chatham County is and was recently, acknowledged as having outperforming the state, there are ample opportunities for improving the health of our residents.

Socioeconomic Factors Chatham N.C. Unemployment 4.4% 4.1% Median household income $58,555 $48,253 Poverty 11.7% 16.8% Children in poverty 21% 23.9% Income inequality 5.4 4.8 Monthly Housing Costs >30% Income, renters 40.2% 49.4% Monthly Housing Costs >30% Income, owned 22.1% 28.1% High School Education or Higher 86.9% 86.3% HEALTH + HEALTH WELLNESS Population 65+ 23.8% 14.7% Households with children 29.3% 31.8% Renter-Occupied Housing Units 22.7% 35.2% Disconnected youth (16-24 not in school and/or working) 20% 15% High School Graduation Rate 87.7% 86.3% Figure 3 - Socioeconomic indicators for health and equity in Chatham County Source: U.S. Census Bureau, 2012-2016 American Community Survey 5-Year Estimates

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Health Outcomes and Factors Chatham N.C. Self-reported good to excellent overall health 84%^ 81%† Self-reported good to excellent mental health 91%^ Life Expectancy (2017)~ 81.2 years 77.6 years Mortality Rate per 100,000 (2013-2017)~ 609.3 782.8 Infant Death per 1,000 live births (2013-2017)~ 10.7 7.1 Suicide rate per 100,000 (2013-2017)~ 13.4 13.3 Unintentional overdose deaths per 100,000 (2012-2016)# 4.6 12.2 Low birthweight (2013-2017)~ 9.3% 9.1% Premature births (2013-2017)~ 10.1% 10.1% Heart Disease 12.1%^ 9.3%† Hypertension 40.6%^ 34.7%† High cholesterol 28.7%^ 33.5%† Diabetes 16.1%^ 11.3%† Adult Obesity 28.8%^ 32.1%† Tobacco Use 18%^ 28%` Friend or Family Member illicit drug use in past year 25.2%^ ^ †

5 or more servings of fruits and vegetables/day 13.1% 17.9% WELLNESS HEALTH + Any Physical Activity outside job 74%^ 74.4%† 150 minutes of physical activity a week 41.5%^ 48.3%† Access to healthy foods near home 95%^ 85%† Safe place to exercise near home 82.2%^ Attempted Suicide, HS Students¥ 11.3% 8.2% Persistent sadness/hopelessness, HS Students¥ 33.6% 29.4% Currently Drink Alcohol, HS Students¥ 31.8% 26.5% Currently smoke cigarettes, HS Students¥ 13.6% 12.1% Obese, HS Students¥ 15.4% 15.4% 60 minutes of physical activity a day, HS Students¥ 21.1% 23.3% Figure 4 - Health outcomes and factors in Chatham County

~ North Carolina Center for Health Statistics, https://schs.dph.ncdhhs.gov/data ^Chatham County Community Survey 2018 †2017 Behavioral Risk Factor Surveillance System (BRFSS) Results, https://schs.dph.ncdhhs.gov/data/brfss/2017/region3_5/topics.htm#hs *Institute for Health Metrics and Evaluation, https://vizhub.healthdata.org/subnational/usa #NCDHHS, Injury and Violence Prevention Branch, https://www.injuryfreenc.ncdhhs.gov/DataSurveillance/Poisoning.htm ‘SAMHSA NSDUH Survey 2016, https://www.samhsa.gov/data/sites/default/files/NSDUHsaeSpecificStates2016A/ ¥2017 N.C. Youth Risk Behavior Survey, http://www.nchealthyschools.org/data/yrbs/

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Applying an equity lens to both the health Population with fair to poor health outcomes and socioeconomic factors that serve as important social determinants ȨȨ 32% non-white of health, there are notable disparities in ȨȨ 30% Hispanic ethnicity outcomes among specific social groups. ȨȨ 39% with less than a high school education In addition to these disparities, the ȨȨ 26% with less than $50,000 geographic distribution of health outcomes household income and social determinants of health in ȨȨ but only 15% of the total Chatham Chatham County is not equal. As the County Population following maps demonstrate certain parts of the County face higher `rates of poverty, lower rates of high school graduation, and Population with at least one chronic have more 0 car households. condition The geographic distribution of such factors ȨȨ 82% with less than $50,000 are especially important to consider when household income but only 77% striving for a parks system that is equitable. of the total Chatham County population

Population with diabetes

ȨȨ 25% non-white ȨȨ 25% with less than $50,000 household income but only 16% of the total Chatham County HEALTH + HEALTH WELLNESS population

Population with no physical activity outside of work

ȨȨ 44% non-white ȨȨ 43% Hispanic ethnicity ȨȨ 48% with less than a high school education ȨȨ 42% with less than $50,000 household income

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Figure 5 - Percentage of families below poverty level in Chtham County

WELLNESS HEALTH +

Figure 6 -Median household income

95

CHATHAM COUNTY

Figure 7 - Percentage of households without access to a vehicle

HEALTH + HEALTH WELLNESS

Figure 8 - Percentage of population whose highest education completed is less than high school

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CHATHAM COUNTY HEALTH PRIORITIES Some of the health data included in the anxiety. Indirectly, the parks and recreation preceding figures was derived from Chatham system has the potential to influence County’s 2018 Community Assessment. other priorities like poverty, hunger/food In May 2018, the Chatham Health Alliance insecurity, transportation, and domestic in partnership with the Chatham County and sexual violence through its economic Public Health Department and Chatham contribution to the community, opportunities Hospital completed a county-wide for programming, a shared interest in assessment to identify the issues that most establishing a connected and active affect the health and well-being of our transportation infrastructure, and impact on residents. Based on survey, focus group, social cohesion and community resilience. and secondary data from the Community Additionally, the parks and recreation Assessment, stakeholders from various system has a role to play in influencing other sectors in the County identified the top population health outcomes like tobacco priorities for building a healthier Chatham. use, healthy eating, life expectancy, overall The top 10 overall priorities were: health, and social connectedness. Although these outcomes were not prioritized through 1. Access to Healthcare the community assessment process, 2. Poverty they are critical determinants of a healthy community and represent important public 3. Access to Mental Health Services health focus areas for the County. WELLNESS 4. Affordable Housing HEALTH + 5. Hunger/Food Insecurity 6. Obesity 7. Domestic and Sexual Violence 8. Depression/Anxiety 9. Physical Inactivity (including access to parks, trails, sidewalks) 10. Transportation Among these top priorities, several relate closely to the potential benefits of a well- planned and inclusive parks and recreation system. There is a clear and direct link to physical inactivity, obesity, and depression/

Paddle Boats > Chatham County, NC

97 CHATHAM COUNTY

ALIGNMENT OF HEALTH AND PARKS AND RECREATION OBJECTIVES FOR CHATHAM COUNTY One of the intents of the Health-in-All environment, increasing the amount of Policies approach is to make the alignment natural green spaces in the County that are of priorities in different sectors explicit in preserved and protected, or improving the order to better identify opportunities to water quality in our rivers, ponds, and lakes. work together towards mutually beneficial outcomes. Based on the preceding sections, The figure is meant as an example to the following figure seeks to demonstrate demonstrate how an alignment of objectives the alignment of health objectives and can be accomplished. The actual objectives parks and recreation objectives for Chatham to be pursued will be defined with the County. It is not comprehensive. There adoption of the parks and recreation are opportunities to align around broader plan and the identification of the specific population health goals like life expectancy strategies for collaboration between the and overall health as well as environmental public health and parks and recreation and conservation goals like increasing the sector. That said, since the objectives do proportion of Chatham County residents reflect the public health priorities for the who appreciate and care about the natural County, the figure can inform how potential collaborative strategies are prioritized.

FOCUS AREA HEALTH OBJECTIVE PARKS + RECREATION OBJECTIVE . Increase the percentage of Chatham County residents who live within 1 mile of park, trail/ greenway, or shared-use recreation area (i.e. schools, conservation areas, etc.) HEALTH + HEALTH WELLNESS . All Chatham residents have . Increase the percentage of Chatham County a safe place to be physically residents who have a safe route for walking or active near their home biking to a park, trail/greenway, or shared-use recreation area recreation

Physical Activity . Increase the percentage of Chatham County residents who report that Chatham County parks are safe spaces for recreation . All Chatham adults engage in 150 minutes of moderate physical activity or 75 minutes of vigorous activity a week . Increase the percentage of Chatham County residents who report visiting a Chatham . All Chatham youth engage in County park at least 1x/month 60 minutes of moderate to vigorous activity daily . Increase the number of Chatham County adults who participate in parks and recreation . Increase the percentage of programming Chatham County residents Increase the number of Chatham County who report having Very Good to . youth who participate in parks and recreation Excellent mental health programming Mental Health . Reduce the percentage of . Increase the percentage of park visitors who Chatham County youth who engage in moderate or vigorous activity report persistent feelings of sadness/hopelessness in past 12 months

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Increase the percentage of locally sourced Increase the percentage of . . foods sold at parks and recreation events Chatham County residents who report eating the daily . Increase the number of healthy food options recommended amount of fruits available at parks and recreation events and vegetables Healthy Eating . Increase the number of healthy eating and . Decrease the percentage of cooking programs offered Chatham County Chatham County residents that parks and recreation report consuming more than 1 Increase the number of parks that incorporate sugary beverage a day . edible landscapes into their design . Increase the number of community gathering spaces in Chatham County parks (i.e. amphitheaters, picnic shelters, bleachers, community kitchens, etc.) . Increase the percentage of Chatham County residents . Increase the number of community events who feel connected to their hosted in Chatham County Parks each year community . Increase the number of community Social partnerships that support and sustain Connection/ Chatham County Parks and Recreation Cohesion programs . Increase the number of recreational . Increase the proportion of youth programming opportunities available at engaged in pro-social activities Chatham County Parks after school, on the weekends, . Increase the number of Chatham County WELLNESS and during the summer youth who participate in parks and recreation HEALTH + programming

. Reduce the percentage of adults who smoke/use tobacco . Achieve 100% no tobacco or e-cigarette use products in Chatham County parks through adherence Tobacco Use and education around the County’s tobacco . Reduce the percentage of free policy youth who smoke/use tobacco products Figure 9 - Connection between health objectives and parks and recreation objectives

99 CHATHAM COUNTY

ADVANCING HEALTH EQUITY THROUGH THE CHATHAM COUNTY MASTER PARKS AND RECREATION PLAN A Health-in-All Policies approach is only and Implementation Plan (Goal 2.1) are impactful if the alignment of goals across recommended to ensure that the parks and sectors translates into ongoing collaboration, recreation department is able to successfully the sharing of resources, and innovative leverage partners like the Public Health funding partnerships beyond the planning Department and Chatham Health Alliance process. In other words, the inclusion of a for the implementation and evaluation health element in the Parks and Recreation of the Master Parks and Recreation Plan. Master Plan is only a nominal step. To As the Chatham County Public Health achieve the full impact of incorporating Department seeks to advance a Health- health equity into the planning process, In-All-Policies approach in the County, it is strategies to successfully pursue shared well-positioned and prepared to assist with aims are necessary. The strategies and these recommended strategies. action items found in the Action HEALTH + HEALTH WELLNESS

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101 5 LEVEL OF SERVICE PARKS + RECREATION COMPREHENSIVE MASTER PLAN

CHAPTER 5 > LEVEL OF SERVICE

The level of service standard is a metric used to determine deficits or surpluses of parkland, facilities, and amenities in a park system based on the population of the jurisdiction. The analysis begins with an inventory of existing facilities, national standards and staff input, and creates a tailored level of service standard that will reflect the increase in parks and recreation needs through the 10-year planning horizon. The final output of the analysis is a table of 2018 and 2028 levels of service, showing the deficits and surpluses in parkland and facilities based on population projections for the next 10 years. METHODOLOGY The level of service analysis uses a ratio the Department will need to construct 4 of the number or amount of parkland, an playgrounds in the next 10 years to keep amenity, or a facility per 1,000 residents. For pace with population growth. example, the town offers 33 playgrounds, or approximately 0.3 playgrounds per 1,000 The formula for calculating level of service is residents. Based on national averages and as follows: what peer communities provide, Department acreage, amenity, facility Level of Service = x 1,000 staff can determine what level of service ( population ) they should provide to Chatham County residents. For example, if the Department Three measures contribute to the creation of determines to provide a level of service Chatham County’s level of service standard. of 0.3 playgrounds per 1,000 residents, The current inventory serves as a baseline.

LEVEL OF SERVICE ANALYSIS LEVEL OF SERVICE PARKLAND The national standard for parkland acreage This parameter exists for three reasons. is 10.1 acres of parkland per 1,000 residents First, level of service is the foundation for in a jurisdiction. Chatham County is currently recommendations and improvements the offering a level of service of 7.47 acres of agency is capable of implementing. Thus, parkland per 1,000 residents. The existing the land considered must be under the level of service standard accounts for the direct control of the Department. Second, 563 acres of developed and undeveloped other performance metrics such as staffing, parkland Chatham County owns. budgets and maintenance are related to the level of service acreage. Thus, it is important Only County owned and operated parkland only to include acreage for which the agency contributes toward the level of service is responsible. Some exceptions do exist. calculation. While this plan identifies Maintenance staff are often responsible for a number of local and state parklands more acreage than the agency owns. For along with joint-use, private or non-profit example, Department staff may maintain recreational opportunities for residents (see joint use facilities, medians, rights-of-way the Inventory and Analysis Chapter), level of or other public lands. In this case, related service only considers agency owned and performance metrics may be discussed operated parkland.

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outside the level of service framework. This plan also establishes a recommended Finally, when referencing best practices or ratio of developed and undeveloped national standards, reported data is limited parkland. The best practice for parks and to what an agency owns and operates. recreation agencies is typically 80 percent Thus, the level of service figure maintains developed parkland and 20 percent this same parameter so that a direct undeveloped parkland. Undeveloped comparison may be made. parkland may be used as conservation land or, in rapidly developing regions, land banked This plan recommends that the County for future park development. Given the increase its level of service to 10 acres of strong and prevalent sentiment to conserve parkland per 1,000 residents, accomplished environmentally significant land across the by providing 248 acres of parkland to meet County, the presence of undisturbed land this standard currently. The County will with ecological value, and rapid suburban need to provide an additional 392 acres of growth, this plan recommends the ratio be parkland to meet this level of service at the adjusted to provide 75 percent developed end of the 10-year planning horizon. parkland and 25 percent undeveloped parkland.

Current LOS Needed to Needed to Current Recommended Parkland acreage per 1,000 meet 2018 meet 2028 offering LOS residents LOS LOS Developed 298 4.1 7.5 248 347 Parkland Undeveloped 86-acre 53-acre 268 3.7 2.5 Parkland surplus surplus TOTAL 566 7.8 10 248 347

Figure 9 – Current and Recommended Parkland Acreage Level of Service LEVEL OF SERVICE OF LEVEL

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GREENWAYS + TRAILS The Department will continue to plan and residents, with specific recommendations by grow its greenways and trails system trail type for paved greenway trails, natural during the 10-year planning horizon. The surface trails, and fitness walking loops. Trail mileage includes only those trails on Fitness walking loops should be integrated Chatham County-owned parkland. The into existing or future parks. A proposed County is currently offering fewer miles network of greenway trails and more detailed of trail than other jurisdictions. This plan strategies for developing greenways are recommends increasing the trail mileage included in Chapter 9. level of service to 1 mile of trail per 1,000

Current LOS Needed to Needed Current Recommended Trail mileage per 1,000 meet 2018 to meet offering LOS residents LOS 2028 LOS Greenway trails 4.60 0.06 0.40 24.50 29.80 Natural surface 1.30 0.02 0.50 35.10 41.70 trail Fitness walking 0.80 0.01 0.10 6.50 7.80 loop TOTAL 6.70 0.09 1.00 66.10 79.20

Figure 10 – Current and Recommended Trail Mileage Level of Service LEVEL OF SERVICE

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CHAPTER 6 > VISIONING + RECOMMENDATIONS

The Chatham County Parks and Recreation Department provides quality parks and programs to residents with limited staff and financial resources. Future population growth in the County will necessitate increased investment into parks, programs and operations. The vision, mission, and recommendations included in this chapter will guide the department to meet increasing recreation needs while continuing to provide Chatham County residents with quality parkland and programs, while improving and expanding the Department. This plan’s vision and recommendations result directly from an extensive information gathering process involving community input, staff input, analysis of existing parkland and programs, research and data collected from peer communities. On June 4th, 2018, the project team facilitated a visioning workshop with Department staff to finalize the vision statements for the Department and each key focus area of the plan including parkland, programming, facilities, operations and maintenance, and finance. The comprehensive planning process is an opportunity to create a coordinated vision for a Department to guide the next 10 years. Comprehensive plans are a system-wide approach to evaluating progress, identifying opportunities and problem solving through new ideas and collaborative conversations that would not occur as part of the day-to-day operations of a department. Creating bold and tailored vision statements that staff support with enthusiasm is an important part of this conversation. Vision statements are the community’s ideal situation that represent the aspirations for the Department’s future. Vision statements should be ambitious and rooted in community values. Goals are specific actions that provide a framework for how to achieve the vision. Objectives and strategies are included in the implementation and action plan and represent the specific actions and measurable outcomes that the Department will undertake in service to achieving the community’s vision. Measurable outcomes ensure accountability while serving as a basis for celebrating success. The combination of vision, goals, objectives and strategies provides RECOMMENDATIONS a framework for achieving lofty objectives and providing concrete steps and milestones to implementing big ideas.

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The following data sources informed the planning process and were synthesized using the visioning Venn diagram.

ȨȨ Department and system ·· Staff meetings and interviews ·· Parks and recreation trends ·· SWOT analysis ·· Park and facility inventory ȨȨ Needs, wants and trends ·· Statistically valid survey ·· Community input ·· Demographics and trends ·· Level of service ȨȨ History and context ·· Research ·· Demographics ·· Staff input ȨȨ Values ·· Community input DEPARTMENT MISSION... To create a system of parks, facilities Based on the vision statements crafted and programs that foster the health, for each key focus area, the project team, wellness and quality of place for all in coordination with Department staff, Chatham County residents. developed a series of recommendations that support the vision and goals. What follows are the vision statements of each key focus area, as well as recommendations DEPARTMENT VISION... that summarize in narrative form the goals To establish a well-defined, valuable and objectives needed for the Department department that meets the County's to achieve the visions of the key focus recreation needs through expanded areas. A detailed approach to achieving the parks and programs that reflect Departments vision, including prioritized community pride, natural beauty and strategies and performance measures is local history. found in the Action and Implementation plan. RECOMMENDATIONS

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PARKLAND PARKLAND VISION Develop into a county-wide recreation provider focused on leveraging parkland to serve the diverse needs of a rapidly growing region with varying local development densities and pressures.

Goal 1 Improve existing parks for regional use Chatham County’s existing parks and during the park inventory and assessment. parkland provide an exceptional service The inadequate budget and staff resources to residents by connecting them to places mean that the Department sometimes falls to play and learn, experience nature, and short of the standards for a competitive stay physically and mentally fit. This plan regional provider in parks and recreation. recommends opportunities for continuing The natural environment is one of the and expanding that service as the County’s County’s greatest assets and a stunning population and recreation needs change. backdrop to the County’s park system. This plan recommends several improvements At current budget and staffing levels, to safety, accessibility, comfort, and the Department is unable to adequately placemaking within parks that will improve maintain or upgrade parks and equipment, users park experiences. which is evident in outdated amenities seen SAFETY, ACCESSIBILITY + COMFORT As a top priority, the Department should practices parks that promote desired use address safety, accessibility and comfort of park space by creating easily observable within the existing park system. Frequent spaces that are well lit and frequently used. inspections by a Certified Playground Safety Some elements of CPTED design include: Inspector can reduce risk of injury and provide valuable information about the most ȨȨ Lighting recent surfacing requirements and hazard ȨȨ Visibility identification. Currently, the Department ȨȨ Maintenance RECOMMENDATIONS uses internal staff to complete inspections ȨȨ Site configuration of playground equipment. The Department ȨȨ Wayfinding signage should consider either outsourcing ȨȨ Shade structures inspections to a CPSI professional, or ȨȨ Informal or passive surveillance from training staff to secure the CPSI certification. park users or passers by ȨȨ Lack of obstacles that obscure sight Park design plays a significant in creating lines across a park area safe parks. Users should be able to move ȨȨ Inclusive amenities safely and comfortably throughout a park and use individual site amenities without obstacle. Park design should incorporate These design elements contribute to parks a series of considerations called Crime that are safe and that people feel safe using. Prevention Through Environmental Design Improvements such providing ADA access (CPTED). The CPTED approach outlines best to the playground at Nothwest District Park

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and Earl Thompson Park, or access to ball A documented ADA transition plan is fields and other amenities from parking required for CAPRA accreditation, the areas would ensure compliance with National Recreation and Parks Association’s the requirements of the Americans with process for certifying Departments that Disabilities Act (ADA). adhere to best practices of department administration and park design. Completing Ensuring that people with disabilities this plan in the short-term is a proactive way have accessibility to parks improves park to begin the accreditation process while also experience for all park users. Following furthering the Department’s goal to make design requirements of the Americans with needed accessibility improvements. ADA Disabilities Act may create accessibility in a transition plans are required at a minimum park, but there are additional considerations to: to promote true inclusivity. Inclusivity expands the idea of accessibility to include 1. Identify physical obstacles in the the experiences of people with disabilities, public entity’s facilities that limit the which may include challenges with mobility, accessibility of programs or activities to cognition, vision, hearing or others. individuals with disabilities. An inclusive space will ensure that a people with disabilities are able to have a safe, 2. Describe in detail the methods fun, social and active park experience. that will be used to make the facilities Considering the full park experience for accessible. all park users above and beyond ADA accessibility standards will create a park 3. Specify the schedule for taking the system inclusive of all users. The County can steps necessary to achieve compliance achieve inclusivity by improving individual with this section and, if the time period park elements, or by considering an inclusive of the transition plan is longer than one experience as part of park redesigns and year, identify steps that will be taken redevelopments. When re-purposing during each year of the transition period. outdated amenities, the County should consider all-inclusive facilities such as all- 4. Indicate the official and staff members inclusive playgrounds or sensory gardens. responsible for implementation of the full plan as well as individual objectives. An ADA transition plan is a tool for evaluating mobility barriers and prioritizes how to address them. An ADA transition plan Finally, opportunities exist to simply improve identifies site specific issues and creates a the comfort of parks throughout the system. timeline for addressing them. Items can be A comfortable space is all-inclusive, safe,

RECOMMENDATIONS prioritized as needing immediate correction. and feels like an extension of home. Simple Less pressing items that do not directly improvements like way-finding signage, relate to safety concerns can be prioritized shade, seating opportunities, inclusive as parks and amenities are up-fitted and amenities, lighting, art and approachable refurbished. colors and textures can improve user comfort and enjoyment.

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MAKE CHATHAM COUNTY PARKS SPECIAL PLACES TO BE The park system offers a variety of 1% of any park construction budget to be opportunities for visitors to have fun, dedicated to funding the inclusion of public healthy, exciting, or peaceful experiences. art. Northwest District Parks provides space for pool-parties or an afternoon paddle in Community involvement is an essential the summer, The American Tobacco Trail element of placemaking. Throughout park connects users to a greenway network that planning, construction or renovation, spans the entire East Coast, children catch involving the community in a sensitive and their first fly ball at Northeast District Park, genuine way can transform public spaces and a handful of river accesses provide into those that are imaginative, inspiring and canoe and kayak opportunities to paddlers welcoming. Using Department or partner of all levels. Decades of good memories programming to activate spaces invigorates and experiences mean Chatham residents these places, bringing people, family, already know that their parks, forests and friends and strangers together to connect rivers are special places to be. Design and celebrate. Engaging the community to approaches such as placemaking can activate space with art, culture and social continue to enhance that reality. identity will create more meaningful and vibrant public spaces. Parks and public spaces are often a reflection of community pride and identity. Offering visitors unique experiences allows Design elements that showcase that identity parks to stand out. Highlighting and area’s are part of the process of placemaking. unique features indicates that users are Placemaking refers to the built environment having an experience that no other place as a manifestation of a community’s identity could offer by connecting them to the area’s and the collaborative and creative process history, culture, or natural environment. for designing the public realm. Placemaking Placemaking taps into why a place is special highlights community assets and creates and creates a defining visual feature or vibrant shared public spaces. character around that idea. Placemaking can be achieved by creating a Chatham County has many interesting, consistent visual character throughout the historic bridges crossing the area’s magnificent rivers. Many of these bridges parks system that emphasizes authentic RECOMMENDATIONS and unique elements of community identity. serve as public space on their own, such as The park classification system contained Camelback Bridge spanning the Deep River within this master plan sets forth design or the pedestrian bridge at Bynum spanning guidelines that should be implemented the Haw River. The public right of way at existing and future Chatham County around these bridges often serve as formal parks. Consistent design standards create or informal river access. a unified visual character, but flexibility to These bridges are an opportunity for creative integrate points of visual interest, public placemaking, where people can connect art or enhanced landscape and hardscape with one another in a space with unique materials will contribute to a unique sense of environmental and historical character. place at each location and allow expression According to North Carolina Department of of historic, cultural and social narratives. Transportation, three historic bridges are The County may consider establishing a 1% located within Chatham County: Bridge public art commitment. This would require 147 (Rocky River Bridge), Bridge 422 (Old

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US 64 Bridge) and Bridge 423 (Harland Creek Bridge). Four of the County’s bridges "Creative placemaking for parks is a cooperative, community- based process that uses arts and cultural expression to create are locally and nationally recognized as or rejuvenate parks and open spaces, thus deeening a sense of historic. Each bridge showcases a unique place and inspiring community pride." architectural style and serves as a landmark The Trust for Public Land & City Parks Alliance for the County’s rich history. This plan drawing hundreds of community members. recommends coordination with North Both bridges adjoin parks and river access Carolina Department of Transportation and points, adding to the recreational value. Deep River Park Association to preserve and Camelback bridge is owned and maintained enhance the bridges. by the Deep River Park Association with Old Bynum Bridge, located in the Lower Haw assistance from the County. None of River State Natural Area and Camelback the County’s bridges are owned by the Bridge, located in Deep River Park have been County. Coordination with the appropriate decommissioned for vehicular traffic. Though agency or community group would be neither of these spaces is designated as necessary to enhance these spaces for parkland, they serve similar functions in their park uses. Coordination with North Carolina communities. Annual Halloween and 4th of Department of Transportation and the Deep July Festivals, family reunions and weddings River Park Association would be required to bring Old Bynum Bridge to life, potentially include the structures in a park, recreation and greenway system.

Bridge Built Status North Carolina Transportation Bridge 423 (Harland Creek Bridge) 1921 Private Drive Access Department Single-Lane North Carolina Transportation Bridge 147 (Rocky River Bridge) 1921 Vehicular Bridge Department Camelback Bridge (Deep River Bridge) 1910 Pedestrian Only Deep River Park Association Abandoned, Rails SOU – Deep River Bridge - SOU Removed Lower Haw River State Natural Old Bynum Bridge 1922 Pedestrian Only Area Single-Lane North Carolina Transportation Bridge 422 (Old US 64 Bridge) 1921 Vehicular Bridge Department US-1 Seaboard Coast Line Railroad c.1958 Abandoned -- Bridge

Figure 1 - Historic Bridges in Chatham County RECOMMENDATIONS

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Figure 2 - Location of Historic Bridges

Historic bridges could serve as points of the County’s history. The Department of interest on a future trail network. may reconsider the feasibility of bridge Programming bridges with events, acquisition or evaluate the opportunity to dinners, picnics or festivals would program bridges with community events. increase awareness of unique elements RECOMMENDATIONS

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MAXIMIZE EXISTING FACILITY SPACE BY RENOVATING OR REPURPOSING UNDERUSED SPACES Many of the department’s facilities could Retrofitting and reprogramming of be renovated or repurposed to improve underused spaces creates opportunities longevity and expand programming. The to expand program offerings or rental Department should create a detailed capacity, resulting in additional revenue lifecycle management plan for assets opportunities. The Department should that specifies the date and cost of major address retrofits before investing in new improvements or replacements. This plan will facilities. For example, the dining hall kitchen be critical for maximizing lifespan of existing at Northwest District Park is currently used resources and planning for future needs. A for storage. Retrofitting this building with consulting architect, mechanical engineer a functional kitchen, interior finishes and or structural engineer can complete audio-visual would improve the appeal as assessments for all aging structures for a community space. Along with the right safety and identify needed renovations or marketing of this space, which includes a demolition. beautiful lake view, would allow this facility to be a source of revenue generation for Repairs to meet regulatory code compliance, the County. Renovations to other buildings addressing structural wear and tear, would enhance opportunities for arts and identifying damage and water infiltration crafts and summer camp programing, should be priorities. Water infiltration such as both indicated as a priority needs from the visible water damage from cracked mortar statistically valid survey. The Department joints, leaking downspouts or lack of proper can match underused spaces with fascia and thru-wall flashing can result programing the statistically valid survey in degradation of building foundations. identifies as most needed. Indoor recreation Addressing issues will increase structure space is a priority for such an analysis, but lifespan. More superficial renovations to the Department can apply the same process interior and exterior finishes can follow these to outdoor spaces and amenities. immediate needs. RECOMMENDATIONS

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The list below includes amenities and facilities Chatham County residents have requested. The items below should be considered when repurposing underutilized spaces. The list is not in order of highest need. The Department should determine which amenities to provide based on the suitability of spaces in need of retrofits or refurbishment.

ȨȨ Walking and jogging track ȨȨ Aerobics, fitness, dance class space ȨȨ Nature trails ȨȨ Aquatics or swimming facility ȨȨ Natural water body access for swimming ȨȨ Dog park ȨȨ Canoe or kayak rentals ȨȨ Pier for fishing ȨȨ Outdoor amphitheater ȨȨ Splash pad ȨȨ Playground ȨȨ Community gardens ȨȨ Picnic shelters ȨȨ Mountain bike trails ȨȨ Cyclocross tracks ȨȨ Adventure or challenge playground ȨȨ Inclusive playground ȨȨ Horse trails RECOMMENDATIONS

Bynum Beach > Chatham County, NC

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EXISTING PARK RENOVATIONS + EXPANSIONS Bynum Beach This plan recommends retaining the related to noise on the river but abandoning Bynum Beach river access on the Haw the land would not guarantee that people River. The Haw River is one of the County’s would misuse the space. Maintaining and greatest natural and recreational assets even enhancing the beach with signage, and the County’s river accesses should be furnishings and art or historic markers will preserved and enhanced. There have been promote a sense of ownership and defend complaints from adjacent property owners against abuse and trespass. American Tobacco Trail The American Tobacco Trail is a regional agreement provides an efficient and greenway trail that connects to the East equitable arrangement that supports this Coast Greenway. The trail runs through regional amenity. As the County expands Chatham County for 4.6 miles. The County its staff in accordance with this plan’s has a maintenance agreement with the recommendations, the County and Town Town of Cary. The Town of Cary maintains of Cary should revisit this maintenance the Chatham County portion of the agreement to ensure the arrangement American Tobacco Trail and the County continues to be mutually beneficial. The pays for the maintenance. The Town of Cary County should have a detailed maintenance has an extensive greenway network with plan based on full cost of service in advance staff trained in greenway maintenance. of assuming maintenance responsibilities The County has limited resources and is of the trail. Such a plan would determine currently better situated to provide the the County’s ability to assume financial and funding needed for maintenance, rather maintenance responsibility for this amenity. than the staff time. This maintenance NC 751 Wildlife Observation Platform Engage with NC Wildlife Resources Commission to consider reopening the wildlife observation area. RECOMMENDATIONS

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The Park at Briar Chapel The park at Briar Chapel has limited ability other amenities. This plan affirms those for expanding amenities onsite due to a recommendations and expands upon them cap in impervious surface on the site. There with the following cost estimates for each is already a master plan for this site that element. recommends additional athletic fields and

UPGRADE NUMBER LOW HIGH Soccer fields 2 $150,000 $350,000 Athletic lighting for soccer fields 6 $255,000 $265,000 Adult Softball Field with dugouts 1 $250,000 $350,000 Trail Expansion (10' wide) 3,000 LF $536,000 $842,000 Parking Expansion 34 spaces $205,000 $328,000 Restroom / Storage 1 $175,000 $225,000 Sidewalk to school connection (assumes 6' width) 1,000 LF $33,000 $36,000 Dog park 1 $100,000 $150,000 Splash pad 1 $225,000 $275,000 Figure 3 - Recommended amenities with low and high estimates for construction cost RECOMMENDATIONS

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EXISTING PARK MASTER PLANNING This plan also recommends developing steps. This comprehensive approach allows master plans for Southwest District Park, for better management of resources, Northeast District Park Northwest District efficient use of land, long term cost savings Park and Earl Thompson Park. Master plans and cohesive park design. Master plans engage the community in park design will recommend improvements aligned resulting in updated and re-energized parks. with current demographics and recreation The master planning process creates a trends. Detailed cost estimates for the cohesive vision for the park and creates an recommended amenities will reflect current implementation plan. Construction drawings pricing and account for increasing future and funding construction are the following costs and inflation. Southwest District Park Southwest District Park is located next The park could feature: to Chatham Central High School and is well positioned to serve the recreational ȨȨ Program Kitchen and collaborate with needs of youth in this rural area of the local farms to offer farm-to-table County. This plan recommends a master cooking classes plan for Southwest District Park address ȨȨ Pave existing parking lot improvements to existing park features ȨȨ Remove the existing monkey bars and improvements on the approximately 14 ȨȨ Provisions for additional shade acres of vacant land. The planning process ȨȨ Enhanced landscaping and should engage the school’s students and placemaking administration. Amenities should focus on ȨȨ Update all play equipment - consider serving youth and families with an emphasis all-inclusive playground on facilities that will appeal to high school ȨȨ Update site furnishings to match new age students. standard ȨȨ Continue annual trail maintenance + repair trail ȨȨ Provide overflow parking with ADA access ȨȨ Expand trail network with paved / ADA accessible trail (min. 1/4 mile) ȨȨ Addition of basketball courts ȨȨ Consider expanding vacant space (14 AC) with additional picnic shelter, teen

RECOMMENDATIONS play structure, outdoor fitness, ninja warrior course, permanent corn hole, tennis courts, splash pad, dog park or pump track. ȨȨ Small multi-purpose building to house satellite staff offices multipurpose rooms for rentals and programs, office space, indoor half-court basketball court and senior equipment. ȨȨ Sheriff Substation Southwest District Park > Chatham County, NC

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Northeast District Park Northeast District Park should prioritize The plan should consider park amenities ongoing maintenance before major such as: improvements or replacements are necessary. The County should prioritize ȨȨ Disc golf (in conservation easement) design and construction of parks in ȨȨ 2 more tennis courts with lights and underserved areas, and the refurbishment with pickle ball lines (or stand-alone of outdated parks before implementing the pickleball courts) Northeast District Park’s master plan for ȨȨ Basketball courts full buildout. The County should update the ȨȨ Horseshoes and / or bocce existing master plan for the full build-out of ȨȨ Large playground the park in the long-term to consider current ȨȨ Additional picnic shelter demographics and recreation trends. The ȨȨ Multipurpose soccer field with lights master plan should incorporate input from ȨȨ Lights at the existed multipurpose field the Clean Water Management Trust Fund ȨȨ Lights at the existing tennis courts regarding the restrictions of the property’s ȨȨ Extended walking trails with fitness conservation easement. Clearing vegetation, stations grading and installing impervious surfaces ȨȨ Outdoor adventure are not allowed. ȨȨ Softball field ȨȨ The community center with the sheriff substation and pottery/art room Northwest District Park Chatham County’s largest park provides assessment of all existing structures to access to hiking and paddling and appeals to determine which are safe for operations and nature enthusiasts and individuals or groups which require decommissioning. The master seeking retreat in a natural setting. The plan should consider renovations to the aging infrastructure and outdated amenities dining hall and activity center, improved and need refurbishment and revitalizing. This inclusive access to the pond, walking trails, plan recommends undertaking a master environmental education programming, planning process to revitalize existing new playground, conversion of the pool to amenities and expand the parks offerings. a splashpad, and additional amenities and

The master plan should include a structural facilities for summer camps. RECOMMENDATIONS Earl Thompson Park

This plan recommends Earl Thompson park ȨȨ Way-finding signage as a neighborhood park serving the Bynum ȨȨ Shade and seating opportunities community while offering amenities that ȨȨ Paved parking attract residents county-wide. A master plan ȨȨ Picnic shelter(s) should guide proposed renovations and full ȨȨ Paved loop walking trail build-out of the park. The park could feature: ȨȨ Unpaved walking trails ȨȨ Connection to Pokeberry creek and ȨȨ Pump Track the Lower Haw State Natural Area and ȨȨ All-inclusive playground Haw River access point ȨȨ Create trail connection to Lower Haw State Natural Area and Haw River access point

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Earl Thompson park is within a short walk of and improvements at this site. The County the Lower Haw State Natural Area. There are should engage NC State Parks to determine already informal trails and an informal boat the County’s role in leasing or managing the launch in the State Natural Area, but the NC Bynum Mill site as a County park. Connect Bond will fund future renovations

Goal 2 Create new parks and facilities to fill regional gaps Creating new parks will allow the though there will be a shared use agreement Department to continue providing excellent with the adjacent school. Community input parks and recreation services to residents indicates that the facility should prioritize and visitors as the population continues to include indoor fitness and exercise facilities. grow. The Department must plan to provide an additional 347 acres of parkland by Partnering with schools allows parks and 2028. The Department currently provides recreation departments to expand parkland 7.47 acres of parkland per 1,000 residents, and amenities in areas accessible to children and this plan recommends increasing that and families. The County currently provides provision to 10 acres of parkland per 1,000 parks and facilities in partnership with or residents. The Department will need to adjacent to County Schools. Most new offer an additional 248 acres of parkland to schools planned are in the eastern part of meet the recommended level of service for the County where most population growth is 2018. The Department will need to offer an expected. additional 347 acres of parkland to meet the Planning efforts including the 2008 Parks recommended level of service for the future and Recreation Comprehensive Plan and the 2028 population. recent Plan Chatham effort have identified Recreation needs identified in this plan the following geographic areas as potential should inform development of future locations for parkland expansion. parkland. Creating a new recreation center ȨȨ North Central District Park on Crawford in partnership with surrounding jurisdictions Dairy Road will be a priority project for the Department ȨȨ Far West District Park within the next 10 years. ȨȨ Rocky River District Park The Recreation Center at Chatham Grove ȨȨ Southeast District Park on Pea Ridge Elementary – Located near the Park at Briar Road in Moncure Chapel, Margaret B. Pollard Middle School and Woods Charter School, full buildout of The County has acquired land for North the proposed elementary school includes a

RECOMMENDATIONS Central District Park and Southeast District community recreation center. The recreation Park and would need to pursue acquisition center would be the first indoor recreation for the other remaining parks. facility the County owns and operates,

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NORTH CENTRAL DISTRICT PARK ON CRAWFORD DAIRY PARCEL PIN: 9746-12-6906 130 Acres This park is envisioned as a special use park appealing to adventure enthusiasts and extreme sports lovers. The park could feature:

ȨȨ Cyclocross track ȨȨ Mountain Bike Trail ȨȨ Walking Trail ȨȨ Adventure or challenge playground ȨȨ Aerial craft and drone flying site ȨȨ Picnic Shelter ȨȨ Equestrian trails and trailheads

SOUTH EAST DISTRICT PARK ON PEA RIDGE ROAD PARCEL PIN: 9688-64-7059 138 acres A park at this location would be the first in the south east region of the County. This plan recommends a master planning process to recommend park amenities and programming. A community engagement process should determine specific recreation needs in the Moncure area to ensure the park will attract uses and support community needs. RECOMMENDATIONS

Northwest District Park > Chatham County, NC

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Goal 3 Serve as a County leader to coordinate County-wide efforts County parks and recreation departments seniors and active adults. The Department should focus on providing regional district currently provides limited amenities and parks and specialty programming to programs specifically tailored to senior supplement local efforts. Chatham County populations. The Council on Aging provides intends to become a recreation provider with some recreation services and there are regional significance and impact. This role several active adult communities in the includes expanding their system of district County, including Carolina Meadows, Briar parks and integrating or supporting the Chapel, and Galloway Ridge. efforts of local agencies. The County should take a leadership role in The Department should champion parks and inventory of the amenities and programs recreation by coordinating efforts with local to ensure resident’s needs are met county- providers to ensure resident’s recreation wide. The multi-generational center could needs are met. Adopting a focused be programmed with amenities such as communication strategy highlighting basketball courts, indoor pickleball courts, successes and stories of the parks system indoor pool, fitness equipment and an art will foster interest and generate support. and crafts room with pottery. Coordinating efforts and communication will ensure partners are delivering quality and The County should also continue its two seamless services The potential benefit is grant programs, the Recreation Agency evidenced by partnerships such as the Siler Grants and the Municipality Grants, which City Parks and Recreation Department and gives direct financial assistance to Siler Bennett, Bonlee, Harpers Crossroads, Silk City, Goldston and Pittsboro at a rate of Hope and Goldston Athletic Associations $5 per resident. The Department should coordination with the County to provide evaluate these funding programs to ensure youth basketball and youth softball. best management of funds and project implementation for meeting the County’s The County should continue working greatest recreation needs. with local agencies to jointly develop and manage parks and recreation centers. The All partnerships should be mutually County should collaborate with the Town of beneficial and expand the positive impact Pittsboro and the Council on Aging on the of partner’s missions. Partnerships that are development of an indoor multi-generational managed with respect and used strategically recreation and aquatics center to meet create advocates for the Department’s goals. Best practices for managing partnerships RECOMMENDATIONS community needs, especially those of can be found in the Appendix.

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AQUATICS Community input indicates a strong need for aquatics and water-based play. This plan recommends the County undertake strategic planning to develop a plan for addressing aquatics and water-based play County- wide that addresses staffing, operations, fee structure and cost recovery. The strategic plan should consider the following strategies:

ȨȨ Repurposing the existing pool at Northwest park into a splash pad ȨȨ Installing splash pads as a standard at all existing district parks ȨȨ Partnering with the Town of Pittsboro and the Council on Aging to develop a multi-generational aquatics center ȨȨ Inventorying all pools offered through private Home Owners Associations ȨȨ Partnering with private providers to offer expanded resources RECOMMENDATIONS

Northwest District Park > Chatham County, NC

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Goal 4 Protect the County’s natural resources Chatham County is truly an environmental water provision and wastewater treatment, gem, home to intact rare plant communities, protect water quality, air quality and water habitats that support federally endangered resources; minimize energy use, reduce species and beautiful areas to hike, paddle household transportation costs, and overall, and enjoy nature. Protecting these resources provide greater environmental economic will be important to the County’s desire and social benefits to Chatham County to preserve rural character and create compared with traditional development. opportunities for rural and agricultural tourism. The Department can support the Third, the County can support ongoing County’s efforts to conserve the area’s efforts to identify and protect high quality natural resources by following three and sensitive areas in the County. One strategies. example, locally coined the Conservation Ring, is identified in Plan Chatham as First, this Master Plan should directly rural, agricultural conservation and park / support the goals of the recently adopted protected land uses encircling the Town Comprehensive Plan. The Comprehensive of Pittsboro’s extra territorial jurisdiction Plan specifically identifies conservation of (ETJ). When acquiring park land to meet natural resources as an objective, listing a the proposed level of service standards or number of actions to achieve this objective. as greenway trail easements (see Chapter Since the Comprehensive Plan's adoption, 5), the Department should prioritize these the County has established Comprehensive lands. Suitable land uses such as passive Plan Collective Impact Teams to guide recreation and greenway trails help conserve implementation of the plan. This plan these sensitive natural resources. recommends the Parks and Recreation Department collaborate with the Impact Several other community-based groups Teams to help implement the County's and non-profits such as the Chatham natural resources preservation goals. Conservation Partnership and Triangle Land Conservancy, are dedicated to conserving Second, the County can encourage and Chatham County’s special places, including incentivize the development of Compact environmentally special areas and the Community Developments, defined by the family farms that give the County its County’s Compact Community Ordinance. unique rural character. These organizations Though development pressure is increasing work extensively to identify areas for in the County, Briar Chapel is currently the conservation and have strong connections only Compact Community Development in and relationships to support this work. Chatham County. The Ordinance outlines The County can support the work of these RECOMMENDATIONS development requirements that protect the organizations by providing funding to area’s rural character, ensure sustainable support conservation projects in the County.

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Specifically, the County should prepare a ȨȨ Establish a new program of land Comprehensive Conservation and Open stewardship to manage open space Space Plan as a framework for the protection resources and conservation of natural resources. At a ȨȨ Define dedicated and recurring minimum, the plan should: sources of revenue that support open space conservation ȨȨ Identify minimum percentage of the ȨȨ Discuss Chatham Conservation County’s total land area that should be Partnership (CCP) and their role in the intended for conservation. Comprehensive Conservation Plan ȨȨ Identify minimum percentage of the (2011). County’s parkland that should be intended for conservation. ȨȨ Identify system elements – i.e., Including green infrastructural elements existing protected open space, displays environmental stewardship. Open conserved floodplain lands (future), spaces that contain natural elements and protected open space through the land vegetation aid in the reduction of water and development process, air pollutants by using biological processes ȨȨ Complete a green-printing exercise to to absorb pollutants from contaminated identify priority land for short, mid and water runoff. Green infrastructure long-term acquisition. improvements include bioswales, ȨȨ Recommend new regulatory programs raingardens, green roofs and environmental that improve the protection of education. resources that safeguard public health, safety and welfare; RECOMMENDATIONS

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Goal 5 Enhance access to outdoor recreation activities to generate economic development opportunities Nature-based recreation is important to and ponds. Access to outdoor recreation Chatham County residents. Hiking and activities enhances the parks system paddling are the top ways residents want for residents and creates venues and to use the County’s trails. This indicates a opportunities for businesses to provide need for trails through forested areas and additional goods and services for visitors non-motorized boat launches on rivers attracted to the area’s natural resources. PARKS

PARK HIKE* PADDLE WALK OR RUN** BIKE Northwest District Park X X X Southwest District Park X Northeast District Park X Earl Thompson Park X Park at Briar Chapel X Bynum Beach River Access X Parking Lot at 15-501 N and Highway X*** 64 American Tobacco Trail X X Chicken Bridge Boat Access X Figure 4 - Summary of outdoor recreation opportunities at each Chatham County park *Hike indicates a natural surface trail through a forested or other natural area. These paths will tend to be more than 1 mile long. ** Walk or run indicates a paved or gravel path through a non-forested or otherwise more maintained area. These paths will tend to be less than 1 mile long. ***Note that though this site is used as a paddle access, the County only maintains the parking area and does not have legal access or maintenance authority of the riverside areas at this location.

The figure above summarizes outdoor Equestrian trails do not currently exist in recreation opportunities each park offers. any County parks, but there is an active Strategies for improving these amenities equine community in the area. Equestrian include enhancing park experience, trails appeal to residents and visitors enhancing infrastructure for an activity alike, spending money on equipment and and promoting opportunities for outdoor supplies directly related to riding or indirectly recreation businesses. on expenses such as food and lodging. Developing equestrian trails targeting economic development is discussed in RECOMMENDATIONS greater detail in Chapter 9.

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Enhance park experience - The Promote opportunities for businesses Department can enhance outdoor recreation to connect with outdoor recreation experiences for residents and visitors – outdoor retailers, outfitters and guide by changing amenities at existing parks. services are dependent on access to the Northwest District Park offers hiking and natural features that make their businesses paddling during the summer months. The possible. There are several outfitters and Department could create an opportunity guide services located in or operating for vendors to sell food and beverages. in Chatham County. The County and This would extend people’s stay at the Department can support these businesses park, create a fun and unique experience, by understanding their needs and pursuing generate income for the County’s small partnerships and projects that will meet business owners, and potentially attract out- mutually identified needs. Additionally, of-town visitors who would bring revenue the County can promote opportunities into Chatham County. for service sector businesses to capitalize on the visitors outdoor recreation-based Enhance park infrastructure – Some businesses bring to the County. An example parks need new or updated amenities or of this type of partnership would be a infrastructure to adequately provide access restaurant offering a discount for people to outdoor recreation opportunities. The who stay in town to eat dinner at their Department currently maintains a handful of restaurant after participating in a guided river access points throughout the County. river trip. Improving parking areas, signage and river access locations could improve visibility Benefits of linking resource-based recreation and safety of these sites. Many outdoor and rural economic growth activities have advocacy groups to represent the needs and interests of those activities. 1. Minimal change to aesthetics and Partnerships with these organizations environmental quality of the local area can provide funding opportunities for improvements, volunteer hours for ongoing 2. Improves the environment in the area maintenance, and shows the County’s by relying on the natural resource for support of organizations that promote growth good stewardship of natural resources and sporting behavior. 3. Programs for promoting recreation- RECOMMENDATIONS based economic development are Chatham County’s rivers provide habitat relatively easy to implement compared to for many sensitive aquatic species, other strategies. including the Federally endangered Cape Fear Shiner. It is essential that habitat protection is an essential consideration for 4. Recreation and natural resources any improvements to paddle accesses or contribute to rural quality of life and construction of hardened structures on river income redistribution. banks.

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Goal 6 Create a regional trail network to connect people to places they want to go The popularity of trails, greenways and The next steps after completing the network blueways was a uniting factor of all elements analysis include in this plan is to complete of this plan’s public engagement. The feasibility studies for each corridor based on statistically valid survey identified that 58 the prioritization identified in this plan, and percent of respondents had a need for secure resources for construction. natural surface trails and 44 percent of respondents had a need for greenway trails. Expand opportunities for implementing Natural surface trails were the highest-rated the greenways network by updating the amenity as a priority for investment. County’s unified Development Ordinance to include exactions requiring developers to This plan includes a greenway network construct greenway sections identified in master plan included in Chapter 9. This the trails, greenways and blueways network network analysis is the first step of creating analysis. In lieu of exaction fees, the County and implementing detailed corridor studies could accept corridor easements for future of the proposed greenway network. The greenway construction. network identifies desired destinations and routes identified by the public and identifies potential resources for implementing the plan. RECOMMENDATIONS

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PROGRAMMING Programming best practices are the foundation for a parks and recreation department to grow and respond to changing recreational needs. This plan’s recommendations establish a set of standards for delivering consistent and relevant programs and events. The Department should balance offering beloved programs while developing new recreation opportunities. Staff recognize the importance of a data-driven approach to program development to increase efficiency and effectiveness. Best practices are relevant across the whole department and will ensure the department expands responsibly as new facilities and amenities are developed. PROGRAMMING VISION To establish a set of standards that empower efficient and effective manner allowing staff staff through best practices to deliver to be responsive to additional needs of the existing recreation services in the most community as it continues to grow.

Goal 1 Continue to provide programs and events that meet recreational needs while preparing new services

Identifying core program areas based on ȨȨ There are facilities designed current and future needs creates a focus specifically to support the program around specific program areas of greatest area. importance to the County. The philosophy of core program areas informs staff, policy makers and the public about which The agency controls a significant percentage programming areas are most important for (20 percent or more) of the local market. the community. A Department’s essential Aligning new programs with unmet program areas will meet the following recreation needs will increase program requirements: relevance, participation and customer satisfaction. Tracking data from current ȨȨ The program area has been offered program participants and the community at least four to five years or the is essential for the Department to remain RECOMMENDATIONS community expects it to be offered. relevant as a program provider. This goal ȨȨ The program area consumes a describes data department staff can gather relatively large portion of at least five to inform programming decisions. Data percent of the agency’s overall budget. collection will be an ongoing effort, and ȨȨ The program area is offered three to data should be analyzed at least annually to four seasons per year. demonstrate progress and achievements. ȨȨ The program area has wide demographic appeal. Data tracking should include: ȨȨ There is a tiered level of skill ȨȨ Recreational trends development available within the ȨȨ Surveying program participants and programs area’s offerings. community members. ȨȨ There is full-time staff responsible for ȨȨ Participation the program area. ȨȨ Customer satisfaction ȨȨ Cost recovery

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ȨȨ Program lifecycle stage programs need to be retired and replaced. ȨȨ No-go programs The lifecycle stages are a great location to ȨȨ Partnerships and sponsorships capture “No Go” programs and analyze the amount of resources allocated including any challenges that may have impacted the Customer satisfaction surveying will decision to cancel. positively impact participation when launching new programs. Pre-program Results of the statistically valid survey and post- program surveys should be indicate that here is a current need to designed to identify marketing methods expand program to include outdoor that effectively attract program participants. adventure, concerts, life skills classes, Understanding the County’s demographics inclusive programming for people with will help department staff anticipate future disabilities and aquatics programming. changes in recreation trends. Knowing the These results should be incorporated for lifecycle stage for each program will help the programmatic and facility planning for the County to ensure there is an ample amount community center scheduled to open in of new programming and determine which 2020. DEVELOP AND ENHANCE VOLUNTEER POLICIES AND PARTNERSHIP POLICIES INCLUDING DESIRED OUTCOMES AND MANAGEMENT STRATEGIES

Formal and informal relationships with ȨȨ Purpose of volunteer position or volunteers and partner organizations expand partnership the Department’s ability to meet residents’ ȨȨ Issues or challenges that are to be recreation needs. A well-managed volunteer addressed program will create individuals invested ȨȨ Defined outcomes and benefit in the mission of the Department, and ȨȨ Guiding procedures for implementation effective partnerships allow organizations ȨȨ Priorities to pool resources to further the missions ȨȨ Timeline for policy review or volunteer of both groups. Well managed volunteers agreement renewal and partnerships expand a Department’s ȨȨ Reference to relevant approved plans capacity and do not place additional burden and ordinances on staff or budgets. Written policies should ȨȨ Unique terms including equity or define volunteer roles and partnership roles cross-promotion of services to establish expectations and outcomes. An effective volunteer and partnership policy will address the following elements: RECOMMENDATIONS

Figure 5 - Example of community partners/sponsers

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Best practices for volunteers and Chatham County is experiencing an increase partnerships are included in the Appendix. in residents age 55 and up, as is the national trend. County staff should continue to Defining specific needs allows the monitor demographic shifts and program Department to accept only volunteers offerings to ensure that the needs of the and partnerships that meet demonstrated 55 and up age group are met. While this needs. A capacity demand study for existing contributes to meeting the need for Senior facilities and needs will identify gaps and Recreation, there are likely opportunities opportunities to increase offerings. The to for the Department to partner with the Department, volunteers, and partnership Council on Aging to ensure that the County’s organizations should all be able to clearly seniors are adequately served. When identify the benefit of their efforts and the introducing new youth programs, the County outcomes they achieve. The Department should consider youth festivals with music should track volunteer efforts and and outdoor adventure, outdoor music and partnership outcomes. Records should concerts for teens with teen bands, life skills, summarize partnerships, sponsorships, and aquatics programs. agreements for service and duration of agreement. RECOMMENDATIONS

Northeast District Park > Chatham County, NC

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PROGRAM BEST PRACTICES A program classification review informs Public benefit can be described as everyone how each program serves the Department’s receiving the same level of benefit with vision, mission, goals and objectives of equal access, whereas private benefit program areas, and whether programs can be described as the user receiving should be funded with tax dollars, user fees exclusive benefit above what a general or other charges. A program’s classification taxpayer receives for their personal benefit. can help determine the most appropriate An example of an essential service is management, funding, and marketing youth sports where all children have the strategies. opportunity to participate and an example of a value-added service would be private Program classifications are based on the rental for a reception or gathering, where degree to which the program provides only those invited can participate. a public benefit versus a private benefit.

Figure 6 - Classification justifications

RECOMMENDATIONS This plan proposes a classification method ability to access the program. The following based on three indicators: essential, figure describes each program classifications important and value-added. How a program in greater detail. or service is classified depends upon alignment with the departmental mission, With assistance from County staff, this how the public perceives a program, legal master plan presents a classification mandates to provide services, financial of programs and services for all of the sustainability, personal benefit, competition Department’s offerings. The full results are in the marketplace, and the participant’s presented in the Appendix.

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FACTORS ESSENTIAL IMPORTANT VALUE-ADDED High individual High public High public Public interest and interest group expectation expectation expectation Fees cover some Fees cover most Free, nominal or fee direct costs, direct and indirect tailored to public Requires a balance Financial Sustainability costs, Some needs, Requires of public funding public funding as public funding and a cost recovery appropriate target Substantial public Benefits (health, safety, benefit (negative Public and individual Primarily individual protection of assets, consequence if not benefit benefit etc.) provided) Alternative providers Alternative Competition in the Limited or no unable to meet providers readily Market alternative providers demand or need available

Open access Limited Limited access to Access Open access by all access to specific specific users users Best Practice Cost 0 - 40% 40% - 80% 80%+ Recovery Goal Current Program 13% 73% 13% Distribution

Ideal Distribution 25% 50% 25%

Figure 7 -Classification definitions and current distribution RECOMMENDATIONS

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Cost Recovery agency. Value-added programs may have cost recovery goals greater than 100 percent Cost recovery reflects the percentage with the intention that the program generate of direct program costs that should be revenue for other services. recovered through revenues that program generates. The Department can set cost The cost recovery best practices model recovery targets for programs overall, below illustrates the relationship between program areas, or individual programs. a program’s public benefit and the Cost recovery is closely related to program recommended cost recovery target. The classification and cost recovery targets Department should develop a cost recovery should reflect whether a program is policy to direct staff on pricing that balances essential, important, or value-added. social equity and program sustainability. Essential programs will have lower cost Using the full cost of services model will recovery targets and value-added programs inform staff about the costs of running will require nearly full cost recovery. programs and enable staff to calculate Programs with a lower cost recovery target actual cost recovery targets for each will receiving a higher subsidy from the program or program area. RECOMMENDATIONS

Figure 8 -Cost recovery best practices model

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Cost of Service + Cost Recovery 2. Conduct a Cost of Service Analysis to calculate the full cost of each program. Cost recovery targets should be identified for each program area at a minimum, and for 3. Establish a cost recovery percentage, specific programs or events where possible. through County policy, for each program The previously identified program areas or program type based on the outcomes would serve as an effective breakdown of the previous two steps and adjust for tracking cost recovery metrics, which program prices accordingly. would theoretically group programs with similar cost recovery and subsidy goals. Determining cost recovery performance and 4. A full cost of service analysis using it to inform pricing decisions involves a accurately calculates direct and indirect three-step process: costs and ultimately informs the cost recovery targets. This analysis should 1. Classify all programs and services include each of the program areas and, if based on the public or private benefit possible, each class or program. they provide (as completed in the previous section). RECOMMENDATIONS

Figure 9 - Total cost of service

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A cost of service analysis will include each programs at specific levels of service. program and program type and accurately Results are used to establish and track calculate direct (i.e., program-specific) and cost recovery goals. Cost recovery goals indirect (i.e., comprehensive, including are established once cost of service totals administrative overhead) costs. Completing have been calculated. Training program staff a cost of service analysis determines the to determine the cost of service for their true and full cost of offering a program and offerings will ensure that the analysis occurs provides information for pricing program on a regular basis. fees based upon accurate delivery costs. The figure above illustrates the common Pricing Strategies types of costs that must be accounted for in ȨȨ Age segment – Different prices offered a cost of service analysis. for different ages The methodology for determining the total ȨȨ Family or household – Different prices cost of service involves calculating the total offered for family or household groups cost for the activity, program or service, ȨȨ Residency – Different prices for then calculating the total revenue earned for residents and non-residents that activity. Costs (and revenue) can also ȨȨ Weekend or weekday – Different prices be derived on a per unit basis. Program or for different days of the week activity units may include: ȨȨ Prime or non-primetime – Different prices for different times of day ȨȨ Number of participants ȨȨ Group discounts – Different prices for ȨȨ Number of tasks performed groups ȨȨ Number of consumable units ȨȨ By location – Different prices at ȨȨ Number of service calls different locations ȨȨ Number of events ȨȨ By market competition – Competitor’s ȨȨ Required time for offering program/ prices influence your price service ȨȨ By cost recovery goal – Department cost recovery goals influence price ȨȨ By customer’s ability to pay – Determining the cost of service per unit of Scholarships, subsidies, discounted program or activity informs which financial rates offered for low-income residents resources are required to provide specific RECOMMENDATIONS

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Goal 2 Develop program management principles for consistent delivery of quality programs and events PROGRAM MANAGEMENT PRINCIPLES The following program management principles ensure consistent delivery of quality programs, events and customer service. Best practices to implement include:

ȨȨ Program standards ensure quality ȨȨ Customer retention rates reflect service delivery at programs and the quality of programming and its events. Program standards should relevance to residents. Ask participants outline qualifications, equipment, and about previous program participation staff expectations required to run a during registration. program. ȨȨ Miniature business plans encourage ȨȨ Program development process strategic planning for programming. should be included in program Plans are two to three pages and standards. The program development outline program description, outcomes process includes determining and marketing strategy. See figure 11 program classification, sponsorship for an example business plan. and partnership opportunities, cost ȨȨ Similar providers should be identified recovery targets, age segments and annually to limit duplication of services marketing methods. and identify markets where the ȨȨ Customer surveys collect diverse Department can thrive. feedback and can be implemented ȨȨ Quality management includes strategical for comparison over time performance reviews, marketing or between programs. Examples of training and professional development survey types include in-park, pre- for staff. program, post-program, non-customer and lost customer surveys.

RECOMMENDATIONS

137 CHATHAM COUNTY RECOMMENDATIONS

Figure 11 - Example business plan

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ALIGN PROGRAM OFFERINGS WITH EVOLVING DEMOGRAPHICS, RECREATION TRENDS AND COMMUNITY NEEDS AND PRIORITIES The County must provide parks and Aligning program offerings with community recreation services equitably to the needs increases relevance, participation County’s residents by identifying priorities and customer satisfaction. Combining that increase social equity and access statistically valid survey results and to programming. Some populations have Department staff’s unique understanding of additional barriers to accessing public parks their community will have the most effective and recreation services, such as people impact. with disabilities, mobility limitations, or low-income residents. Departments must Changing demographics and gaps in prioritize inclusion of these populations to offerings for priority populations should ensure their access to participation. influence which amenities and programs the Department pursues. The County’s growing The statistically valid survey indicated that population of older and active adults County residents have a high need for the indicates a need for senior programming. following facilities and programs. The Council on Aging provides senior programming, including fitness and wellness Facility priorities: classes. The Department should partner ȨȨ Natural trails with the Council on Aging to identify ȨȨ Outdoor aquatics / swimming facility and strategically address gaps in senior ȨȨ Greenway trail system programming. The Department should ȨȨ Indoor fitness and exercise facilities evaluate their program mix annually to ȨȨ Water access ensure they are responding to the growing senior population and accounting for a variety of activity and ability levels of older Youth programming priorities adults. ȨȨ Aquatic programs Department staff perceive that teens in ȨȨ Outdoor music / concerts the County are currently underserved with ȨȨ Outdoor adventure programs recreational programming. The Department ȨȨ Summer camps should consider this demographic as they

ȨȨ Arts, crafts introduce or refresh program offerings. The RECOMMENDATIONS ȨȨ Life skills programs / education program assessment identifies that there are deficiencies in outdoor adventure programs, music / concerts, life skills, aquatic Adult programming priorities programs and summer camp programs. ȨȨ Adult fitness and wellness programs These program areas could be well suited for ȨȨ Outdoor music / concerts expanding teen programs. ȨȨ Aquatic programs The Department should track programs ȨȨ Special events / family festivals that are canceled or not chosen for ȨȨ Outdoor adventure programs implementation, sometimes called no- go programs, and note the reason for the decision. Tracking programs that were canceled, unsuccessful or under-enrolled, and staff’s perceptions about why that is the

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case, will provide context as staff determine programming and includes the best practice which new programs to offer in the future. distribution. The County is currently on target with the best practice. The figure below summarizes the current program lifecycle distribution of the County’s

Goal 3 Increase participation and revenues through a strategic approach to marketing A strategic marketing plan increases performance measures for social media and awareness about the department, other online advertising. community engagement, and demand for services. An outcome-driven strategic A strategic marketing plan should address marketing plan is the most effective way the following: to increase participation and program ȨȨ Target audiences/markets revenues. A strategic approach to marketing identification services and their costs will enable staff to ȨȨ Key messages for each target market fully understand the return on investment ȨȨ Communication channels/media for for individual marketing strategies., highlight each target market and draw attention to the unique aspects of ȨȨ Graphic identity and use protocols the department. ȨȨ Style handbook for all marketing The strategic marketing plan should material identify priority population segments ȨȨ Social media strategies and tactics the Department wants to target for new ȨȨ Communication schedule programs and services. Demographics, ȨȨ Marketing roles and responsibilities recreation trends, and the statistically valid ȨȨ Staffing requirements survey all inform populations that should be prioritized for marketing. Leveraging The strategic marketing plan for the County’s relationships with partners will enhance parks, recreation, programs, services, marketing efforts through cross-promotion. and events should integrate with and The strategic marketing plan should include complement Chatham County’s marketing performance measures tacked through plan. The marketing plan should consistently customer surveying recommended as part portray the Department’s identity and brand of this plan. Web-based metrics can serve as across multiple marketing methods and materials.

RECOMMENDATIONS MEASURING MARKETING STRATEGY RETURN ON INVESTMENT (ROI) Return on investment evaluates the A basic formula and a model that will help efficiency of an investment’s ability to employees track and calculate Return on generate a return. Evaluating spending on investment is shown in Figure 4 below. marketing and communications will identify the most effective strategies for sharing the The figure depicts a sample return on Department’s messages. The Department investment for email and direct mail may not be able to track all forms of marketing. The input variables refer to marketing spending but should track those that employees must fill in for each spending and returns when possible. marketing medium. The output variables are

140 PARKS + RECREATION COMPREHENSIVE MASTER PLAN driven by the model and will automatically adjust to input variables. Marketing Contribution ($) generated from externally referred customers ROI = ($) for employee interaction & other costs to manage & engage in the process

Email Marketing Direct Marketing Input Input Total # of Emails Sent 2,500.00 Total # of Postcards Sent 10,000.00 Total Cost (Direct / Indirect) $ 500 Total Cost (Direct / Indirect) $ 2,500 Response Rate (%) 30.0% Response Rate (%) 10.0% Conversion Rate (%) 10.0% Conversion Rate (%) 10.0% Average Spending by Buyer ($) $ 20.00 Average Spending by Buyer ($) $ 12.00 Output Output Total # of Emails 2,500.00 Total # of Postcards 10,000.00 Total Cost $ 500 Total Cost $ 2,500 Cost / Unit $ 0.20 Cost / Unit $ 0.25 Response Rate (%) 30% Response Rate (%) 10% # of Responses 750 # of Responses 1,000.00 Cost / Responder ($) $ 1 Cost / Responder ($) $ 3 Conversion Rate (%) 10% Conversion Rate (%) 10% # of Buyers 75 # of Buyers 100 Cost / Buyer ($) $ 6.67 Cost / Buyer ($) $ 25.00 Revenue Generated $ 1,500.00 Revenue Generated $ 1,200.00 Net Profit / Loss $ 1,000.00 Net Profit / Loss $ (1,300.00) Response Rate (% of responses expected from the total list) Conversion Rate (% of respondents that will make a purchase) Buyer = Participants

Figure 12 - Sample return on investment for email mail marketing. Numbers are for illustrative purposes only. RECOMMENDATIONS

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The Department should identify individual Web analytics marketing methods and the corresponding revenue they generate. A database or ȨȨ Web analytics such as Google Analytics spreadsheet should document all marketing track a website’s most popular pages methods the Department uses and how and subpages. Web analytics also effective each method is. Effectiveness track which search engine queries and should be measured in program fees and websites are driving the most traffic to dollar spending generated from each type of the Department’s webpage. marketing. Use the full cost of service model to track marketing for specific activities, Track sources of information during programs, events, or facilities. Elements of a registration, special events and at marketing strategy that would be captured in facilities the full cost of service model include cost of printing, mailing or buying advertisements. ȨȨ Ensure all program registration formats asks how participants learned about The following list identifies methods to track the program. During special events, returns by type of marketing partner with a high school statistics Encourage user sign-up class to conduct intercept-surveys as part of a data collection drive. Design ȨȨ Provide incentives for online questions that will provide useful registration through discounts or comparative data over time. promotions. For example, use codes to provide discounts for early bird registration. Using different discount codes for different marketing approaches will identify which sources are driving registrations. It is best to use this with larger programs.

Short Messaging Service Codes (SMS)

ȨȨ Create unique offers with event or program-specific codes to those who opt-in to receive text messages. Using different discount codes again tracks which messages are most effective at driving registrations. RECOMMENDATIONS Social Networking Groups

ȨȨ The Department can post incentives or discount codes on social media feeds to drive registrations.

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BRAND POSITIONING Brand positioning has value beyond enticing services should be featured on social customers to purchase parks and recreation media and human-interest outreach to services. Parks and recreation departments communicate the role the Department plays are often the only department of local in the County. Even mundane maintenance government where the public chooses to achievements can be spun into fun and spend their disposable income. A strategic educational social media posts highlighting marketing plan beyond the County’s the Department’s efforts. Messages can outreach methods is essential for parks and communicate the Department’s priority recreation to increase awareness of their investments, smart growth to manage parks and programming, build their brand costs, and new and improved programs and and engage the customer on social media events. The Department should use data, key platforms. performance indicator graphics, and other creative methods to engage followers in The Department should have a improvements initiatives. Figure 5 includes communication strategy that communicates an example of customer engagement from its message beyond advertising events an improvement standpoint. and programming. Ongoing efforts and RECOMMENDATIONS

Figure 13 - Customer engagement example demonstrating improvement efforts

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Brand positioning requires the Department all marketing messages should be consistent to choose which parks and recreation and cohesive. elements to highlight to increase public awareness and interest of the The Department must justify operational Department. This strategy should determine improvements, budget requests, communication initiatives, desired purchases, program offerings, and benefits. perception, components of operations to The Department must use internal highlight. Brand positioning should also communication to justify operational determine which messages will resonate improvements, budget requests, purchasing, with elected and appointed officials, County development, program offerings, and leadership, business leaders, nonprofit demonstrate benefits. A request for action leaders, municipal leaders, and visitors to the form will link requests for action to approved region. The Department may have messages plans, identified priority investments, and tailored to various population segments, but solutions to issues the County is facing. An RECOMMENDATIONS > CHATexampleHAM COUNT Yrequest for action form can be seen in Figure 16.

RECOMMENDATIONS

Figure 14 - Example Request for Action

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APPROPRIATE PRICING OF EXISTING AND NEW PROGRAMS Pricing programs appropriately is important The Department should review and update to Department sustainability. A pricing policy pricing policies periodically to ensure the should identify the intention of each pricing desired outcomes are achieved. Pricing strategy and address the desired outcomes. policies should be evaluated in tandem Considerations for implementing pricing with Departmental fee structures to ensure policies include: the Department has the flexibility needed to meet its cost recovery goals. Staff ȨȨ Cost recovery philosophy should review similar provider fees using ȨȨ Program performance measures

the template below to avoid pricing out Y

T ȨȨ Program budgets

N customers.

U ȨȨ Cost recovery goals O

C ȨȨ Approved or allowed pricing strategies M A H T A H C

> Similar Service Providers

Price Comparison Distance in Operator (Public / Location in the with your minutes from Name of Agency Private / Not-for- General Description City / County Services (Same your Prime Profit / Lower / Facility Higher) RECOMMENDATIONS

Figure 15 - Sample similar provider fee schedule RECOMMENDATIONS

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Goal 4 Prepare for the new community center by hiring staff and developing standards, policies and procedures The Department plans to open its first proper protocol for reserving space and community center in 2020. Preparation implementing programs. for opening this facility should include developing standard operating procedures, The Department should enhance current hours of operation, emergency action plans, maintenance standards to include the programming, and appropriate staffing. community center and any terms in the shared use agreement with the School The Department should begin the hiring District. The community center manager process for a community center manager should establish hours of operation based on position in 2019. The hiring process should terms of the shared use agreement with the include the roles and responsibilities of School District and develop a mini business the new community center manager plan for the community center to include a position including facility management, program plan, market analysis, marketing partnership development, special events, methods, fees and charges, reporting, and and hosting and promoting programming. target markets. The Department should also determine whether the job descriptions of any existing The marketing plan should address ribbon staff need to be adjusted to include cuttings for new amenities and facilities responsibilities for the new community to create energy and attract more visitors. center. All staff involved with the new An open house should be scheduled for community center should be trained on opening of the new community center and highlight the partnership with Chatham County Schools. RECOMMENDATIONS

146 PARKS + RECREATION COMPREHENSIVE MASTER PLAN

STAFFING + OPERATIONS The County must establish an adequately staffed Department that operates using best practices for long-term sustainability. Developing and implementing organizational principles provides consistent operations. This plan recommends additional development and growth to meet the needs of Chatham County residents in the next 10 years. Implementing operational best practices and identifying desired outcomes will ensure the Department runs efficiently and effectively. Human resource management, marketing and communications management and information technology management are areas where the County can enhance operations. STAFFING + OPERATIONAL VISION Deliver quality services equitably ensuring long-term sustainability of Department resources.

Goal 1 Refine the parks and recreation manual and best practices for efficiency and effectiveness of operations CONTINUE TO DEVELOP PARKS AND RECREATION MANUAL AND BEST PRACTICES The County should resume development Review, recreation standards, maintenance of a Department Manual that includes standards and reporting responsibilities. policies, operating procedures, and The Department should incorporate the new standards as they are established. manual and staff training into onboarding Additionally, the Department should pursue procedures specific to parks and recreation. professional development and advancement Manual development, staff training, and opportunities. Existing and new staff should formalizing Departmental onboarding be trained on best practice policies outlined will enhance a culture of professional in the Department’s Staffing and Operational development and build brand consistency. POSITION THE DEPARTMENT TO DELIVER QUALITY SERVICES WITH

ENHANCED MARKETING AND TECHNOLOGY RECOMMENDATIONS Marketing and technology efforts measure to the public. The Department should define efficiency and effectiveness. Customers the marketing roles and responsibilities of increasingly rely on easily accessible each position to encourage all staff to meet information. The Department must engage the Department’s marketing outcomes. potential customers on digital platforms Staff should report monthly on progress of they currently use, and places they marketing parks and programming. Staff currently visit and gather. This diversified must be trained on the reporting process approach to communications should include and schedule. development of a Parks and Recreation Department logo that compliments the Technology is important to service delivery, County’s color palette. customer service, customer engagement, recreation opportunities, operations and Each staff member should know their role in maintenance. communicating the Department’s services

147 CHATHAM COUNTY

Recreation technology includes equipment Knowing at what time and on what day and software that assists with scheduling your social media pages get the most staff, teams and instructors. Scheduling views will assist in gaining maximum applications distribute information and exposure for specific topics. These are schedules directly to staff, partners, key times to post the most important volunteers, participants and parents. information but be prepared for Scheduling software enables staff to questions and the need to respond. The quickly communicate schedule or facility information should drive viewers to the changes, resulting in uninterrupted service website for more information. delivery and convenient updates for busy participants and families. Operations and maintenance technology is a web-based Customer satisfaction applications management system that track work increase participant surveying orders, asset preservation, cost of service responses by making the process easy calculations and forms that can be and convenient. This type of software completed digitally. This information is increases a Department’s ability to collect valuable when staff contribute and track and incorporate feedback and respond efforts. The data provides meaningful to issues quickly. Customer satisfaction data on the true time and money costs applications work best when a motivated of park maintenance and programming. staff member with the appropriate skillset The Department can use this data to takes ownership for understanding and communicate their role to the public and administering the software. This role County leadership. includes providing refreshers to existing staff, training new staff, troubleshooting Reporting technology uses fillable forms and coordinating with software support. to conveniently standardize record Having invested staff will allow the keeping. Playground safety inspections Department to access the full benefit of are common standardized reports the software. that can be submitted from the field immediately following an inspection. This Customer engagement technology technology tracks responsiveness and can be used to schedule social media corrective action and easily stores files posts and provide data analytics on to meet record retention requirements effectiveness and reach. This will allow for accreditation. This technology the staff to load information into the requires the proper software, as well as system and set the date and time when the devices or subscriptions needed to the post will hit the social media feed. complete and submit reports in the field. RECOMMENDATIONS

148 PARKS + RECREATION COMPREHENSIVE MASTER PLAN

The Department should update the ȨȨ land acquisition policy Administrative Manual to ensure existing ȨȨ land use policy policies are applicable. Policies and ȨȨ design standards procedures the Department should update ȨȨ encroachment procedures or adopt include: ȨȨ emergency action plans ȨȨ risk management policy ȨȨ social media policy ȨȨ program evaluation policy ȨȨ marketing plan ȨȨ program development procedure ȨȨ grievance procedures ȨȨ program standards ȨȨ onboarding procedure ȨȨ reporting procedures ȨȨ volunteer management policy ȨȨ partnership policy ȨȨ program pricing policy ȨȨ fully developed contracted services ȨȨ cost recovery policy policy ȨȨ program plan RECOMMENDATIONS

Soccer Fields > Chatham County, NC

149 CHATHAM COUNTY

Goal 2 Enhance training to improve staff leadership & professional development Investing in professional development for Creating opportunities to develop skills, earn employees adds value to their employment. increasing compensation and meaningfully Professional development can be advance within the Department will delivered internally through mentorship, generate interest in staff to advance by a contracted professional trainer, or by within the Department. The County should registering employees for conferences highlight training, skills, opportunities and schools. A diversified approach to for advancement, and workplace culture professional development creates a culture as benefits to working with the County of learning and improving. including how these advantages of employment attract the highest quality staff The National Recreation and Parks to join the Department. Becoming known for Association (NRPA) and the North Carolina developing staff’s skills will attract and retain Recreation and Parks Association provide driven and high-performing staff members. annual conferences addressing current trends and best practices. The NRPA A professional development justification provides week-long schools with an form can help foster discussion on the intensive focus on management skills. opportunity and benefit to the employee and Staff should look to attend these NRPA Department. This sets expectations about Schools including Directors School, the return on investment the Department Supervisor Management School, Parks will receive for funding continuing education. & Recreation Maintenance Management The benefit to employees will be in School, Event Management School, and the networking and knowledge to be successful Revenue Development and Management at achieving Departmental outcomes. School. Educational sessions, project work The County should consider a tiered experience, and contacts from networking compensation increase for certifications. are valuable resources for staff to hone skills and develop new ones. RECOMMENDATIONS

150 RECOMMENDATIONS > CHATHAM COUNTY

PARKS + RECREATION COMPREHENSIVE MASTER PLAN

Figure 16 - Example certification pay RECOMMENDATIONS

151 CHATHAM COUNTY

SUCCESSION PLANNING + PROFESSIONAL DEVELOPMENT A succession plan addresses continuity be reviewed and updated regularly. The in operations during staff turnover or succession plan will enhance professional extended absence. A succession plan is a development opportunities for employees. A strategy for ensuring that staff learn over good succession plan will identify the most time the knowledge needed to take on critical positions for the Department, identify a new responsibility, including technical pathways into those positions and identify components important to operations, training needed for advancement. safety and customer enjoyment. It is important to build staff’s knowledge of best Present the plan to employees and include practices, marketing, conflict management, them in the process moving forward. The maintenance and management of new Department should educate leadership, facilities and amenities. elected, and appointed officials on the succession plan and when staff makes Succession plans identify skills needed to progress gaining a new skillset or training. execute job functions, training available to The Department should celebrate success develop employees into positions, timelines, and integrate their succession plan into the and funding. Succession plans should County’s evaluation process.

Recreation Recreation Recreation Recreation Coordinator Supervisor Manager Director

Figure 17 -Sample succession planning career path RECOMMENDATIONS

152 PARKS + RECREATION COMPREHENSIVE MASTER PLAN

Goal 3 Prepare the organizational structure to meet existing and future demand The Department should gradually increase The Department must manage staff funding and staffing levels to achieve the workloads to determine additional staffing capacity needed to expand future parks needs. Chatham County currently does and recreation services to meet future this along with performance measures demand. The plan should identify positions through the Human Resource's office. The needed, year needed, and total annual cost Department can use the worksheet depicted of employment including salary, taxes, in the figure below to supplement the efforts benefits, technology and equipment. This of the administrator’s office. This worksheet should include securing approval and identifies initial workloads of new positions to funding of employee increases based on determine if part-time or full-time positions workload, standards and the demands of the are justified. community center opening in 2020. The Department should also consider The Department recently hired an Assistant undertaking a formal benchmarking Director, but current and future needs for study. The benchmarking study would staffing remain. Future staff needs include a look at staffing levels of peer agencies. Community Center Director, Park Manager, Peer agencies are usually determined by a Part-time Marketing and Special Events developing a set of criteria for selection that Coordinator, Recreation Coordinator, a Trails may include factors such as population, and Greenways Coordinator and part-time density, acres of maintained parkland, additional seasonal staff. Additional staff will operating budget, similar system of park meet the needs for quality programming, and program offerings. In addition to system management, and planning for the staffing levels, a benchmarking study may future. also review other metrics such as annual operating expenditures, acres of parkland The Department should develop a five-year per population, total miles of trails, indoor personnel plan based from the functional recreation space per population, and cost structure identified for the future. This plan recovery. Benchmarking studies are useful should be updated annually as part of the tools when a department is looking to peer budget process, so funds can be allocated to communities, or communities they aspire RECOMMENDATIONS building staff capacity. to be like, to help inform establishment of internal performance measures. .

Figure 16 - Sample personnel 5 year plan

153 CHATHAM COUNTY

Director

Assistant Director

Park Operations Recreation Services Administrative Services Facility Operations

Recreation Program Recreation Office Community Center Park Manager Recreation Manager Supervisor Assistant Director

Marketing + Special Park Technician Athletic Supervisor Part-Time Staff Part-Time Staff Events Assistant

Recreation Park Attendant Seasonal Staff Coordinator

Trails + Greenways Chart Key Part-Time Staff Coordinator Existing Functional Area Seasonal Attendants Seasonal Staff Existing Position

Seasonal Laborer Future Position

Future Functional Area

Figure 19 - Future Parks and Recreation Department structure RECOMMENDATIONS

154 PARKS + RECREATION COMPREHENSIVE MASTER PLAN

Parks + Recreation Department

Park Operations Recreation Services Administrative Services Planning

Park Maintenance Recreation Facility Management Customer Service Print + Digital Marketing

Sports Field Maintenance Aquatic Center Management Accounts Receivable + Payable Manage Social Networks

Strategic Marketing + Tree care Core Program Services Policy + Procedure Management Communications

Sponsorship + Partnership Trail maintenance Adult Athletics User Registration Management

Horticulture Maintenance Camps Facility Rentals Strategic Planning

Snow Removal Community Programs Site Planning

Instructional Programs Capital Improvement Coordination

Youth Athletics Plan Implementation Chart Key Volunteer Management Budget Development Existing Functional Area Nature Education + Outdoor Existing Department Function Recreation

Future Department Function Special Populations

Figure 20 - Future Parks and Recreation Department Organization Chart RECOMMENDATIONS

Figure 21 - Example of personnel 5-year plan

155 CHATHAM COUNTY RECOMMENDATIONS > CHATHAM COUNTY

RECOMMENDATIONS

Figure 22 - Workload worksheet

156 PARKS + RECREATION COMPREHENSIVE MASTER PLAN

HEALTH + WELLNESS This plan recommends prioritizing park improvements and associated infrastructure to improve health equity. Health equity can be improved by addressing geographic distribution of parks, financial investment and physical access. Geographic equity will address current gaps in service and aim to provide more recreation opportunities for underserved or vulnerable communities. HEALTH + WELLNESS VISION Improve health equity through the related to physical activity, mental health, prioritization of park and greenway planning healthy eating, social connection / cohesion and construction of recreation amenities and tobacco use. that result in improved health outcomes RECOMMENDATIONS

Tennis Courts > Chatham County, NC

157 CHATHAM COUNTY

HEALTH + WELLNESS CONSIDERATIONS Chatham County residents believe that number of visitors to the park, size, types their current physical, mental, social and of amenities and more. Understanding environmental health needs are not met the geographic distribution of where the or are only partially met. Additionally, 70 Department directs investment can reveal percent of respondents want to use parks unintentional gaps in funding. The study and recreation resources to improve or should normalize results when possible, for maintain their physical health, 39 percent example, tracking investment per park user, their mental health, 38 percent their social investment per residents within a quarter health, and 38 percent their environmental mile, or investment per acre of parkland. health. Finally, 55 percent of respondents The results of any such analysis will need indicated that being closer to parks, trails to be properly investigated, appropriately or greenways would help them be more contextualized and should avoid focusing on physically active. dollar amounts alone. This data is further supported by the health Finally, access to parks is another indicator assessment provided in Chapter 5 which of health equity. Parks must be accessible further highlights the integral relationship to all forms of transportation including between parks and health. Among the long walking, biking, public transit and driving. list of benefits, parks have been shown to The Department must also ensure that all increase physical activity, reduce stress, users are able to move around the park and improve mental health and increase social benefit from the park’s amenities. Accessible connectivity all resulting in positive health parks will meet design requirements of outcomes. Given these benefits, this plan the Americans with Disabilities Act (ADA) recommends improving health equity outlines, but a truly inclusive park will through the planning and design of parks focus on the experience of disabled users to improve health outcomes such as and promote their full involvement in play, obesity, depression / anxiety, and physical fitness and social engagement at parks. inactivity. The most effective strategy for The Department should ensure that parks accomplishing this goal is to evolve the way are accessible along public transportation park projects are prioritized and intentionally routes and should continue to promote design parks to include configurations and connectivity of parks with the greenway amenities that promote physical activity, system, ensuring bicycle and pedestrian mental health, healthy eating and social access where possible. Given the rural connection. nature of the County, the Department should also continue to partner with local agencies, Tracking investments in parkland can also private providers, church groups and other RECOMMENDATIONS indicate gaps in equity within a park system. community organizations to ensure all Many factors determine which parks receive residents have a safe place to be physically public investments. Factors may include the active near their home.

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159 ACTION + 7 IMPLEMENTATION PLAN PARKS + RECREATION COMPREHENSIVE MASTER PLAN

CHAPTER 7 > ACTION + IMPLEMENTATION PLAN

An implementation plan with prioritized action items is outlined below. The recommendations presented in Chapter six have been further refined into strategies and prioritized as short (1-5 years), mid (5-10 years), long-term (10+ years), and on-going action items. In the charts below, short term is indicated with an “S,” mid-term with “M,” long-term with “L” and on-going with “O”. Action items receiving higher priority are those supported by significant community input or are items that have been delayed or postponed in the past but have significant bearing on achieving the goals of this plan. Additionally, high priority items can immediately improve the function and efficiency of the department, have longer lead times and support additional funding, revenue recovery and land acquisition as the basis for meeting other more detailed objectives. Each prioritized action item assigns a responsible party to foster accountability within the department. Finally, a performance measure enables the agency to track, recognize, and share success. It is important to note that performance measures have not been developed for all strategies. Performance measures only apply to strategies with metrics that regularly measure success. They have not been developed nor do they apply to strategies where the strategy is to simply complete the action item (indicated by “NA” for Not Applicable).

Priority Key: The Point of the Matter ST – Short-Term (1-5 years) MT – Mid-Term (5-10 years) After identifying all goals, a list of priorities as well as LG – Long-Term (10+ years) implementation strategies have OG – Ongoing been outlined and provided. IMPLEMENTATION ACTION +

161 CHATHAM COUNTY Priority Group Group Responsible Incorporate American Disabilities Act (ADA) improvements improvements (ADA) Act American Disabilities Incorporate into facilities existing compliance for audit ADA Complete upgrades required Address playground of and competency frequency Improve licensed outsourcing by inspections (bi-monthly) the department to internal certifying staff or professional or when expanding amenities installing all-inclusive Consider amenities park renovating through all parks at comfort to improve opportunities Identify seating frequent signage, shade, and way-finding additional opportunities. to public art a 1% commitment adopting Consider the community engages that annually one project Identify placemaking strategies other public art or through way- and signage (entry for design guidelines Establish park Upgrade pallet. furnishings and a materials site finding), design guidelines. the new to reflect each park historic and program to preserve with NCDOT Collaborate the bridges throughout County.

• • • • • • • • • • Strategy / Action Item Action / Strategy ACTION + ACTION Improve existing parks for regional use regional for parks existing Improve IMPLEMENTATION Provide safe, accessible and safe, Provide existing Enhance Placemaking at

1.1 parks comfortable 1.2 parks Objectives PARKLAND growing a rapidly needs of the diverse to serve parkland on leveraging focused provider recreation a county-wide into Develop densities and pressures. local development varying with region Goal 1

162 PARKS + RECREATION COMPREHENSIVE MASTER PLAN ST ST Priority Group Group Responsible CL Briar Chapel Park District Southwest Park District Northeast Park Northwest Park Thompson Earl Park Southeast dog park Playground, and lighted trails splash pad, walking Shelter, soccer fields Briar Chapel to connect to trails Construct neighborhood Additional soccer fields

o o o o o o o Expand / upgrade existing parks to provide top desired top desired to provide parks existing Expand / upgrade X). in Chapter provided amenities (see list outdoor reflect to estimates and cost park masterplans Update and current trends, and recreation in demographics changes costs. construction for permits and secure drawings construction Prepare park expansions recommended Briar Chapel full-build out at Construct in Dec. 2023 and consider ATT for MOU terms Revisit assuming maintenance. parks all existing at playgrounds / expand Upgrade

Strategy / Action Item Action / Strategy • • o o o • • • • IMPLEMENTATION ACTION + Provide park upgrades and upgrades park Provide

1.1 Plan Capital Improvement expansions. included in are recommendations evaluations individual park Objectives

163 CHATHAM COUNTY Priority Group Group Responsible Foundations + structural components + structural Foundations HVAC + Masonry Walls Gutters and Downspouts Roof,

o o o o Generate building lifecycle management plans management building lifecycle Generate / all aging structures for building systems Assess existing buildings users and maintain new attract to finishes interior Upgrade spaces interior of longevity to planning or prior facilities existing use of Maximize space, underutilized construction. Consolidate pursuing new and re-program. upgrade

• • • • Strategy / Action Item Action / Strategy ACTION + ACTION IMPLEMENTATION Maximize existing facility space facility existing Maximize

1.2 Objectives

164 PARKS + RECREATION COMPREHENSIVE MASTER PLAN Priority Group Group Responsible Parcel 79946) located adjacent the new the new adjacent located 79946) Parcel Rocky River District Park River Rocky District Park West Far Southeast District Park Park North Central

o o o o Acquire additional acreage Acquire for plans master complete and space open existing Conserve development. park the on School System County with Chatham Collaborate Grove Chatham at center the Community of development School ( Elementary school elementary southwest space at recreation possible indoor Consider district park

• • • • Strategy / Action Item Action / Strategy IMPLEMENTATION ACTION + Create new parks to fill regional gaps fill to parks new Create Objectives additional parkland of 360 acres Provide 2.1 map). areas search proposed 2028 (see by Goal 2

165 CHATHAM COUNTY Priority Group Group Responsible Continue to provide scholarship funding to local jurisdictions funding scholarship to provide Continue City needs such as Siler recreation with priority facility, recreation on an indoor with Pittsboro Collaboration offerings with aquatics specifically on NC Connect grant Parks with State Bynum – collaborate to program expanding consider restroom, put-in, river for Determine amphitheater. and / or center include a nature the State. from leasing land of possibility park on northeast proposed Cary of Town with Collaborate river haw lower of on execution with state Collaborate access + trails Pittsboro of Town and Aging the Council of with Collaborate through met adults are seniors and active needs of to ensure center. recreation multi-generational a new adult amenities and programs / active all senior Inventory gaps in service. any and identify and private) (public College Community Carolina with Central partnership Revisit

• • • • • • • • Strategy / Action Item Action / Strategy ACTION + ACTION IMPLEMENTATION Serve as a County leader in parks and recreation in parks leader as a County Serve Objectives local agencies and of efforts Integrate 3.1 parkland and to provide developments amenities 3.2 Leverage existing relationships and relationships existing 3.2 Leverage partnerships to improve new develop needs recreation diverse meeting aimed at the throughout County. Goal 3

166 PARKS + RECREATION COMPREHENSIVE MASTER PLAN Priority Group Group Responsible Inventory all private HOA pool offerings HOA all private Inventory center an aquatics to develop partners potential Identify Northwest pool at the swimming re-purposing Consider district all existing installing splash pads at Consider and operations staffing for strategy Develop and structures fee appropriate cost estimates, Develop

• • Aging) the Council on and Pittsboro of Town the as (such • with a splash pad park • parks • • and programs facilities all for goals cost recovery Strategy / Action Item Action / Strategy IMPLEMENTATION ACTION + Objectives improving for strategy detailed 3.3 Develop play. water-based and to aquatics access

167 CHATHAM COUNTY Priority Group Group Responsible North Carolina Wildlife Resources Commission Resources Wildlife North Carolina Land Conservancy Triangle Area Natural State River Haw the Lower of Friends Partnership Conservation Chatham

Commission consultant to prepare plan in partnership with plan in partnership to prepare Commission consultant X. included in Chapter Include plan elements the County. Conservation Chatham by completed work Leverage for plan conservation comprehensive (ie, “A Partnership as Counties to Buncombe and Orange NC”) and look CCO, precedent. Enhance partnerships with: to develop the planning department with Collaborate additional incentives future for corridors along river easements or property Secure construction trail Ring the Conservation within land acquisition Prioritize the most with land acquisition in coordination Prioritize and conservation agricultural, land use plan (in rural, recent land use designations). / protected park o o o o

• • • • • • • Strategy / Action Item Action / Strategy ACTION + ACTION Protect the County’s natural resources natural the County’s Protect IMPLEMENTATION Develop an Open Space Plan to an Open Space Plan Develop Compact more Encourage trails and parks low-impact Develop

4.1 + the protection for framework outline a water land and County of conservation 4.2 Developments Community 4.3 conservation for identified in area Objectives Goal 4

168 PARKS + RECREATION COMPREHENSIVE MASTER PLAN Priority Group Group Responsible Stormwater best practices such as rain gardens, water water gardens, such as rain best practices Stormwater etc. reuse, during materials and recycled sourced locally of Use construction to reduce material plant / adaptive native of Use needs water and potable maintenance established recently the County's with Collaborate Teams Impart Plan collective Comprehensive

• • • • Strategy / Action Item Action / Strategy IMPLEMENTATION ACTION + Encourage use of “green design” for for design” “green use of Encourage to the Contribute County's

4.4 facilities recreation other or parks future 4.5 to objective Plan's Comprehensive resources natural conserve Objectives

169 CHATHAM COUNTY Priority Group Group Responsible Provide additional water access points water additional Provide Land Conservancy, Triangle the State, with Work to promote Counties and Lee Moore Randolph, Guilford, for procedures develop trail; this of development easements or land donations and accepting identifying with open space; partner of the preservation for with lands to preserve organizations conservation wildlife and habitat historical, cultural, significant significance Provide additional water access points water additional Provide to develop Parks with NC State Support and collaborate Plan Corridor Trail Area Natural State River Haw the Lower

Deep River State Trail: Trail: State Deep River Trail: River Haw land acquisition at to consider ACOE the with Coordinate highest and and complete Lake) Bells Landing (Jordan private or programming Department for (ie, best use study outfitter). to implement parks with NC State – partner Bynum Mill Park the bridge across including trail plan and master the park at the Connect NC Bond grant through Creek, Pokeberry to Earl connectivity Provide the old Bynum Mill property. Park. Thompson o o o o

• • • • Strategy / Action Item Action / Strategy ACTION + ACTION Enhance access to outdoor recreation activities to generate economic to generate activities recreation to outdoor Enhance access IMPLEMENTATION Objectives the public and for Access Enhance River 5.1 outfitters private Goal 5 development opportunities development

170 PARKS + RECREATION COMPREHENSIVE MASTER PLAN Priority Group Group Responsible Identify and contact rural locations such as farms and farms such as locations rural and contact Identify hikers, for be appealing destinations would that businesses the between connectivity to ensure paddlers or cyclists these destinations and system trail proposed to trips overnight or day-long for “itineraries” Generate and natural using parks County to Chatham visitors attract destinations featured as areas visits to visitors to Chatham their share for Create incentives on social media accounts County local system, the park partnerships between Facilitate multi- offer to restaurants outfitters and businesses such as and local restaurants local rivers feature that trips stop day the with in cooperation strategies tourism-focused Pursue Commerce of Chamber Visitors Bureau, County Chatham the visitors into on bringing focused organizations and other County.

• • • • • Strategy / Action Item Action / Strategy IMPLEMENTATION ACTION + Objectives to encourage trails and parks Develop 5.2 opportunities tourism and promote rural with outdoor to connect businesses for recreation.

171 CHATHAM COUNTY Priority Group Group Responsible Identify greenway corridors (+/- 4 miles each) for for corridors (+/- 4 miles each) greenway Identify parks, within existing expansion trail Implement corridors based on greenway of implementation Prioritize funding studies and secure feasibility Complete funding, of sources to identify Coordinator Trails a Hire the Unified in exactions for Include provisions

• implementation • loop trails especially • report. this section included in in Greenway identified factors • • and manage greenway and easements property secure projects • to construct developers require that Ordinance Development plan or master the greenway on sections identified greenway development. greenway future for easement provide Strategy / Action Item Action / Strategy ACTION + ACTION Create a regional trail network to connect people to places they want to go want they to places to connect people network trail a regional Create IMPLEMENTATION Objectives plan master network trail Implement 6.1 miles (paved total 85 depicting an addition of . trails) and loop surface natural trails, Goal 6

172 PARKS + RECREATION COMPREHENSIVE MASTER PLAN Priority OG OG OG ST OG ST ST OG Group Group Responsible Track national and regional trends for programs and services programs for trends and regional national Track of and level the community to apply may what to determine local participation they to ensure all programs of the lifecycle track Annually the Program distribution in the recommended match Assessment. as it grows the County of demographics to monitor Continue being met. are the 55+ age segment needs of that to ensure including areas in key programs youth new Introduce skills and aquatic music concerts, life adventure, outdoor programs. the amount and analyze programs “No Go” track to Continue impacted have may that and challenges resources of . behind cancellation reasons why on results the survey from on responses Capitalize learn of they and how programs in County people participate best marketing messaging and determine to develop them to method use . in center the community for programs Begin planning new is open. facility the to go once ready are they 2020 so with other partnerships new and develop Enhance existing that events and programs new to offer service providers residents. the County needs of meet

• • • • • • • • Strategy / Action Item Action / Strategy IMPLEMENTATION ACTION + Continue to provide programs and events that meet recreational needs recreational that meet and events programs to provide Continue Continue to align program offerings offerings to align program Continue

1.1 needs and priorities. with community Objectives PROGRAMMING the most services in recreation existing to deliver best practices through staff empower that standards of establish a set To grow. to continues as it of the community to additional needs be responsive to staff allowing manner effective and efficient Goal 1 while preparing new services new while preparing

173 CHATHAM COUNTY Priority OG ST ST OG ST OG OG OG Group Group Responsible Continue to enhance existing and develop new facility facility new and develop to enhance existing Continue use. facility for service providers with other partnerships used facilities existing for demand study Conduct a capacity . offerings to increase gaps and opportunities to identify highlighting database facilities and a program Develop services so for partnerships, sponsorships, and agreements and enhanced . tracked can be relationships Assessment the Program in partnership best practices Use to enhance partnerships. terms to improve use facility for agreements existing Revisit demand study. based on capacity volunteer existing to plan and promote Continue where additional needs while identifying opportunities the County. to value could add volunteers and calculate worked special skills, hours volunteers, Track savings. budget to all parties and equitable fair all partnerships are Ensure to manage each partnership and assign a position involved outcomes. to achieve

• • • • • • • • Strategy / Action Item Action / Strategy ACTION + ACTION IMPLEMENTATION Develop and enhance volunteer volunteer and enhance Develop

1.2 and partnership policy, policy, outcomes. to desired management Objectives

174 PARKS + RECREATION COMPREHENSIVE MASTER PLAN Priorit2. ST ST OG ST OG ST ST OG ST OG Group Group Responsible Define the indirect costs of service including overhead overhead service including of costs the indirect Define the cost to develop etcetera utilities, insurance, costs like service. of and service model in pricing programs the cost of Use process. development the program into incorporate and areas program core for pricing strategies Develop the pricing policy. into incorporate the department for Policy a Cost Recovery Develop goals. including cost recovery to programs for partnerships and sponsorship Develop sustainability. costs and increase offset quality of delivery to ensure standards program Develop development including a program and events programs process.. the in identified process development the program Use program market, current to identify Assessment Program opportunities, sponsorship/partnership classification, methods. and marketing age segment cost recovery, to collect more surveys customer use of Continue measure. and use as a performance feedback diverse three to two business plans of miniature Develop the program using area program each core for pages defining. template as an organizational assessment to limit duplication list provider similar update Annually can the County where markets services and identify of thrive.

• • • • • • • • • • Strategy / Action Item Action / Strategy IMPLEMENTATION ACTION + Develop program management principles and implement to ensure to ensure principles and implement management program Develop Improve financial sustainability of of financial sustainability Improve plan program a recreation Develop

programs and events programs 1.1 1.3 of in delivery to include best practices service.

Objectives Goal 2 consistent delivery of quality programs and events programs quality of delivery consistent

175 CHATHAM COUNTY Priorit2 ST ST/OG ST/OG ST Group Group Responsible Develop social media campaigns and contests to engage social media campaigns and contests Develop and the system from pictures and obtain followers programs. for created graphics indicators performance key Use the the public understand how to help plan the master the public. to the benefits and operates Department the for created graphics indicators performance key Use the the leadership understand how to help plan master the to the benefits best practices, operates, Department fiscal stewardship. public, and the capture that taking pictures on staff Train County the Chatham in participating of experiences the to build programs Department and Recreation Parks methods. human connection in marketing

• • • • Strategy / Action Item Action / Strategy ACTION + ACTION IMPLEMENTATION Increase marketing and awareness and awareness marketing Increase

1.4 using key programs the Department of performance to indicators the educate the County. public and leaders in Objectives

176 PARKS + RECREATION COMPREHENSIVE MASTER PLAN Priorit3 ST OG OG ST ST OG OG ST/OG Group Group Responsible Establish priority population segments to target in terms in target to segments population Establish priority and communication development program/service new of tactics. to enhance marketing with partners relationships Leverage cross-promotion. through efforts for measures performance review Establish and regularly through tracked can be measures performance marketing; web- as some well as surveys customer use of increased based metrics. and center the community opening for Plan an open house and events. programs promote to cross the event use that the pricing policy Establish outcomes as part of purpose, philosophy, identifying best practices reinforce establishing program incorporating, measures, performance goals, and pricing strategies. recovery cost define budgets, as needed. pricing policy and update Review in progress for measures performance regularly Review purposes. reporting for the pricing policy implementing to increase as needed structure fee and update Review sustainability.

• • • • • • • • Strategy / Action Item Action / Strategy IMPLEMENTATION ACTION + increase participation and revenues through a strategic approach to approach a strategic through participation and revenues increase Develop a strategic marketing plan marketing a strategic Develop to direct a Pricing Policy Develop

1.2 and recreation, parks, the County’s for events 1.3 existing of pricing on appropriate staff programs and new Objectives marketing services and cost recovery marketing Goal 3

177 CHATHAM COUNTY Priorit4 ST ST ST OG ST ST Group Group Responsible Begin hiring process for new community center director director center community new for Begin hiring process position in 2019. community the new of responsibilities roles and Define management, facility position including director center and hosting/ special events, partnership development, programming. promoting to include standards maintenance Enhance current use the shared terms in and any center the community the School District. with agreement within to programs applied are standards program Ensure center. the community the shared terms in based on operation Establish hours of the School District. with use agreement to center the community for a mini business plan Develop methods, marketing analysis plan, market include program markets. target and reporting and charges, fees

• • • • • • Strategy / Action Item Action / Strategy ACTION + ACTION Prepare for the new community center with standards, policies, and staff with standards, center community the new for Prepare IMPLEMENTATION Establish standard operating operating Establish standard

1.1 operation, hours of procedures, action plan, initial emergency the for levels and staffing programming, in 2020 center community new Objectives Goal 4

178 PARKS + RECREATION COMPREHENSIVE MASTER PLAN Priority ST ST ST ST ST OG Group Group Responsible Amend existing maintenance standards to include new to include new standards maintenance Amend existing the implementing from and programs facilities amenities, Plan. Master Resume development of the Parks and Recreation Manual and Recreation the Parks of development Resume advancement development, and include professional and policies outlined in Staffing opportunities, best practice maintenance standards, recreation Review, Operational responsibilities. and reporting standards Parks the to is specific that process an onboarding Develop service, including customer Department and Recreation applications, software standards, program/maintenance requirements. and reporting process, development program and on a social media policy staff train and Develop plan. marketing can increase that technology new and implement Research like social media post scheduling effectiveness and efficiency service app. and a customer software and every surveys conduct interest to regularly Continue to gain public survey valid conduct a statistically years 2-3 needs. and unmet perception

• • • • • • Strategy / Action Item Action / Strategy IMPLEMENTATION ACTION + Refine parks and recreation manual and best practices for efficiency and efficiency for manual and best practices recreation and parks Refine Develop and conduct training for for training and conduct Develop

1.1 Manual, policies, on Department staff and new procedures, operating developed. are they as standards Objectives STAFFING + OPERATIONS STAFFING services quality to deliver policies with best practice Department Recreation and Parks staffed establish an adequately To sustainability. and long-term ensuring equitable delivery Goal 1 effectiveness of operations of effectiveness

179 CHATHAM COUNTY Priority ST ST OG ST Group Group Responsible Consider development of a new logo for the Department that that the Department for logo a new of development Consider pallet color the County’s compliments each position, as it of responsibilities roles and Define on each position delivers to ensure to marketing, pertains outcomes expected and programs recreation of report on progress should Staff and due the process on staff Train least monthly. at parks, dates. social media scheduling software. Research

• • • • Strategy / Action Item Action / Strategy ACTION + ACTION IMPLEMENTATION Position the Position to Department

1.2 with enhanced services quality deliver and technology. marketing Objectives

180 PARKS + RECREATION COMPREHENSIVE MASTER PLAN Priority ST ST ST ST Group Group Responsible Identify the most critical positions for the Department, a the Department, for the most critical positions Identify to foundation a have that positions readiness, for timeline advancement for needed and skills/training from, transition to include in succession plan. the to implement plan an action & implementation Develop Succession Plan. them in the succession plan and include on to staff Present forward. moving the process the on officials elected, and appointed leadership, Educate succession plan

• • • • Strategy / Action Item Action / Strategy IMPLEMENTATION ACTION + Enhance training and technology for staff to increase skills, leadership and to increase staff for technology and training Enhance Develop a succession plan to identify to identify a succession plan Develop

1.1 each position and for skills needed into to develop staff for training identify positions Objectives Goal 2 employee growth through professional development professional through growth employee

181 CHATHAM COUNTY Priority OG ST ST ST ST OG Group Group Responsible Use the succession plan to integrate with the County’s the County’s with to integrate the succession plan Use development and professional process evaluation component. Schools including NRPA for staff out and register Seek School, Event Management School, Maintenance Directors School, and Management School, Supervisor Management School. Revenue key from derived effect on analyzing cause and staff Train indicators performance role each what and processes on marketing staff Train efficiency to ensure the process person has in and CPSI CPRP like certifications to seek staff Incentivize increase. with a scheduled pay parks outside of training out business management Seek or at NCRPA found be cannot that fill gaps to and recreation conferences/schools NRPA technology personal of use for stipend offering Consider existing applications on all staff Train and using social media post scheduling software Consider service applications customer

• • • • • • • • • Strategy / Action Item Action / Strategy ACTION + ACTION IMPLEMENTATION Continue seek out professional out professional seek Continue

1.2 the to help staff for development fill gaps. department Objectives 2.3 Employ the most up-to-date technology technology the most up-to-date 2.3 Employ efficiencies operational to improve

182 PARKS + RECREATION COMPREHENSIVE MASTER PLAN Priority ST ST ST ST ST ST Group Group Responsible Develop a five-year personnel plan identifying positions personnel plan identifying five-year a Develop employment annual cost of total needed, and year needed, and equipment. technology benefits, taxes, including salary, based on increases staffing funding of and approval Secure coming on line Center and Community Standards Workload, in 2020. the community for staff additional part-time to hire Prepare programming. in 2020 and recreational center Coordinator funding a Recreation hiring and secure Consider sports and programs of with implementation to assist to Assistant Event hiring a Marketing/Special Consider logistics. and special event marketing coordinate all aspects where tactics assistance in for funding Secure be done in house. cannot

• • • • • • Strategy / Action Item Action / Strategy IMPLEMENTATION ACTION + Prepare the organizational structure to meet existing and future demand future and existing to meet the organizational structure Prepare Objectives recommendations funding for Identify 3.1 review. and operational the staffing from Goal 3

183 CHATHAM COUNTY Priority Group Group Responsible Identify geographic gaps in service and provide new new gaps in service and provide geographic Identify provider partner or the County through parks amenities or and transportation greenway, with County-wide Coordinate to connectivity to improve multi-modal planning efforts opportunites recreation in safety perceived to improve CEPTD principals Impliment all public spaces to increase recommendations marketing impliment the County opportunities across recreation of knowledge system

• • • • Strategy / Action Item Action / Strategy ACTION + ACTION IMPLEMENTATION Improve access to parks and facilities to help support health outcomes facilities and to parks access Improve Increase the percentage of Chatham Chatham of the percentage Increase within 1 mile who live residents County shared-use or trail/greenway, park, of schools, conservation (i.e. area recreation etc.) areas, Chatham of the percentage Increase route a safe who have residents County trail/ to a park, biking or walking for area recreation shared-use or greenway, Chatham of the percentage Increase that who report residents County spaces safe are parks County Chatham recreation for Chatham of the percentage Increase visiting a who report residents County least 1x/month at park County Chatham

Objectives ACTIVITY PHYSICAL 1.1 1.2 1.3 1.4 HEALTH + WELLNESS HEALTH that amenities recreation planning and construction of and greenway park of the prioritization through health equity Improve social connection / cohesion eating, health, healthy mental activity, to physical health outcomes related in improved result and tobacco use. Goal 1

184 PARKS + RECREATION COMPREHENSIVE MASTER PLAN Implement marketing and programming recommendations recommendations and programming marketing Implement adults for rates participation to increase youth targeting offerings space and program facility Expand provide that and include amenities upgrades park Implement vigorous or to engage in moderate visitors for opportunities bike trails, walking / running fitness stations, (i.e., activity etc.) fields and courts, trails, that programs to provide offerings Expand program activity vigorous or moderate encourage to offer providers produce or farmers with local Partner concessions at options food and health sourced locally for farmers to local parkland vacant leasing Consider in or events at food produced Offer production. food coking classes farm-to-table such as programming nut bearing fruit or to include parks renovated or Design new species plant

• • • • • • • IMPLEMENTATION ACTION + Increase the number of healthy healthy of the number Increase that parks of the number Increase

Increase the number of Chatham County County Chatham of the number Increase and in parks who participate adults programming recreation County Chatham of the number Increase and in parks who participate youth programming recreation visitors park of the percentage Increase vigorous or who engage in moderate activity locally of the percentage Increase and parks sold at foods sourced events recreation food healthy of the number Increase and recreation parks at available options events offered and cooking programs eating and recreation parks County Chatham their edible landscapes into incorporate design

MENTAL HEALTH MENTAL 1.5 1.6 1.7 EATING HEALTHY 1.8 1.9 1.10 1.11

185 CHATHAM COUNTY Design new or renovated parks to include amenities for for to include amenities parks renovated or Design new social interaction informal or formal autonomy of feelings to promote furnishings movable Use of levels various for with opportunities users and provide interaction semi- private, to provide parks renovated or Design new social interaction of a range for and public spaces private partnership recommendations Implement recommendations programming Implement tobacco free parks for Continue policy

• • • • • • ACTION + ACTION IMPLEMENTATION Increase the number of community community of the number Increase community of the number Increase community of the number Increase recreational of the number Increase Chatham of the number Increase tobacco or 100% no Achieve

gathering spaces in Chatham County County spaces in Chatham gathering picnic shelters, amphitheaters, (i.e. parks kitchens, etc.) bleachers, community Parks County hosted in Chatham events each year support and sustain that partnerships and Recreation Parks County Chatham programs at opportunities available programming Parks County Chatham in parks who participate youth County programming and recreation County use in Chatham e-cigarette and education adherence through parks tobacco free policy the around County’s SOCIAL CONNECTION AND COHESION CONNECTION SOCIAL 1.12 1.13 1.14 1.15 1.16 USE TOBACCO 1.17

186 PARKS + RECREATION COMPREHENSIVE MASTER PLAN Priority ST ST ST ST ST ST Group Group Responsible Local Health Department assists with park assessment assessment with park assists Health Department Local led SOPARC student including graduate strategy neighborhood parks GIS mapping of assessments, and health impact resources, recreation and other assessments Plan Master and Recreation a Parks Form diverse Committee comprised of Implementation the development for responsible are that stakeholders action plan year 3-5 of and execution strategies and programmatic built environment Identify they how explicit partners and make can be led by that the strategies will lead with schools and other Agreements Use Pursue Shared recreation private churches, partners like unconventional etc. facilities, includes new that finance strategy a braided Develop funding streams and innovative nonprofit or with health department Partner opportunities on grant organizations

• • • • • • Strategy / Action Item Action / Strategy IMPLEMENTATION ACTION + Improve parks planning, design and programming for a healthier community a healthier for planning, design and programming parks Improve Objectives planning and design the park Improve 2.1 performance implementing by process Wellness the Health + listed in measures 4. in Chapter Assessment Goal 2

187 CHATHAM COUNTY Priority ST ST ST ST ST ST Group Group Responsible Establish an implementation team that builds on the builds on that team Establish an implementation Planning Steering Committee and includes Public Alliance Health and Chatham Health Department representatives action year a 1-2 to develop team implementation Utilize goals and responsibilities with shared plan that plan evaluation and recreation a parks Develop and resources data Public Health Department leverages health equity and recreation parks of the assessment for Public (e.g. access and utilization outcomes and parks graduate team of a can convene Health Department local neighborhood to conduct mapping of students annual SOPARC and/or and resources areas recreation parks) different at assessments for includes strategies that an inclusion policy Develop the decision-making in engagement ongoing community Advisory the Parks to diversify goal could be (a process Council) establish new parks, the health impact of Building on the cross- broaden that partnerships and innovative community a healthier to achieving approach sector health- partners include local employers, (possible and health organizations, healthcare nonprofits, focused companies) insurance and to identify Alliance Health the Chatham with Work promoting for programming evidence-based implement Chatham of well-being and physical activity physical is Medicine) Exercise TracksRx, (i.e. residents and Chatham with Public Health Department Work funding and pursue new to identify Alliance Health sponsors and healthcare opportunities including grants

• • • • • • • Strategy / Action Item Action / Strategy ACTION + ACTION Advance health equity through the planning process through health equity Advance IMPLEMENTATION Objectives and explore resource share Collaborate, 3.1 a to advance funding partnerships innovative to planning. approach Health-In-All-Policies Goal 3

188 PARKS + RECREATION COMPREHENSIVE MASTER PLAN IMPLEMENTATION ACTION +

189 COMMUNITY 8 ENGAGEMENT PARKS + RECREATION COMPREHENSIVE MASTER PLAN

CHAPTER 8 > COMMUNITY ENGAGEMENT

Community input is an essential part of any planning process. The most effective plans are firmly rooted in the realities and visions of the communities that created them. This plan uses a combination of input from community members, the Parks and Recreation Advisory Committee and Department staff to inform the community engagement portion of the information-gathering process. COMMUNITY ENGAGEMENT PROCESS

The Department and project team designed ȨȨ Steering committee meeting the public engagement process to maximize ȨȨ Two Parks and Recreation Advisory opportunities for input and feedback from Committee Advisory Meetings community members and Department staff. The process was intended to be The results of each meeting are included equitable and inclusive, offering a variety in this summary which includes meeting of input opportunities and methods for all purposes, number of attendees, and community members to have a comfortable content. platform for expressing their input. The public engagement process included the The public input process also included following elements: a statistically valid survey which polled a representative portion of Chatham ȨȨ 3 public open house meetings County’s population. The survey provides an ȨȨ Pittsboro opportunity to reach individuals who would ȨȨ Bear Creek not typically attend a meeting or otherwise ȨȨ Silk Hope participate in a public engagement process. ȨȨ Chatham Health Alliance Focus Group ȨȨ Staff Meeting identify Departmental strengths, weaknesses, opportunities and threats ENGAGEMENT COMMUNITY

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PUBLIC OPEN HOUSES SUMMARY Date 96 Chatham County’s rural character results in Pittsboro – April 24, 2018 ATTENDEES a population connected to their surrounding natural environment, and a landscape that Bear Creek – April 26, 2018 preserves some of these forests, rivers and Silk Hope – May 1, 2018 other special places intact. Input shows the community’s strong support to pursue nature-based recreational activities. Many of the meeting’s attendees indicated an Purpose interest in paddling , hiking and riding To determine community values, satisfaction horses, recreation facility and gym were with the current parks and greenways the two amenities that ranked the highest system, and identify recreational needs and for amenities that could be added to or wants. expanded within the County. Chatham county does not currently offer either of these amenities, but there are plans to open Big Ideas a recreation center in 2020. Community Values A non-motorized boat launch is the second ȨȨ Health and fitness most highly ranked amenity that residents ȨȨ Environment and nature would like to see in Chatham County, ȨȨ People and community and paddling is the number one way that residents would like to use the County’s Most Desired Programs developing system of greenway and blueway trails. This suggests that there is support for ȨȨ Youth athletics ȨȨ Environmental education non-motorized boating in Chatham County, ȨȨ Adult athletics and a preference for the amenities that will expand and formalize boating access along Most Desired Facilities the County’s rivers.

ȨȨ Greenway trails ȨȨ Football or soccer fields ȨȨ Nature parks

Most Desired Amenities

ȨȨ Indoor aquatics center ȨȨ Indoor recreation center and gym ȨȨ Walking and running trails

Reasons for Visiting Parks

ȨȨ It’s a great place for enjoying nature ȨȨ It’s a great place to play organized sports ȨȨ It’s a relaxing and peaceful COMMUNITY COMMUNITY ENGAGEMENT

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INPUT BREAKOUT

SILK HOPE BEAR CREEK PITTSBORO

20 attendees 11 attendees 59 attendees

Community Values Environment and nature Environment and Nature Health and fitness Health and fitness Health and fitness Environment and nature People and community Education and learning People and community Education and learning Reasons for visiting parks It’s a great place for enjoying nature It’s a great place for physical It’s a great place for enjoying It’s a great place to play organized activity nature sports It’s a great place to play organized It’s a relaxing and peaceful It’s a relaxing and peaceful sports environment environment It’s easy to get to this park form It’s a place I feel safe visiting It’s a great place for physical work or home activity Desired programs Summer day camps Family fun nights Youth athletics Youth athletics Special community events Environmental education Environmental education Environmental education Adult athletics Desired facilities Greenway trails Indoor or outdoor pool Football or soccer fields Nature parks Greenway trails Greenway trails Indoor or outdoor pool Splash parks Indoor recreation facility Desired amenities Indoor aquatics centers Indoor aquatics centers Indoor aquatics center Sports complexes Non-motorized boat launch Indoor recreation center and gym Playgrounds Splash park Walking and running trails How would you like to use greenways and blueways in Chatham County Ride horses Paddle Hike Bike Walk Paddle Paddle Hike Walk Walk Why would you use greenways and blueways in Chatham County Connect with nature Show visitors around Connect with nature Spend time with family Connect with nature Improve health and fitness Improve health and fitness Part of daily routine Relieve stress Ride horses Walk a pet ENGAGEMENT COMMUNITY

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STATISTICALLY VALID SURVEY SUMMARY Dates 312 The statistically valid survey reached a Distributed for RESPONSES representative sample of Chatham County approximately three weeks residents and asked questions regarding during the summer of 2018 people’s recreational needs, satisfaction with the current park system and their desires for the future of parks and recreation Purpose in Chatham County. The County used a survey contractor to ensure that all survey To solicit feedback on the recreational collection methods were statistically sound. needs and wants of the community. The full report is included in the Appendix. Survey responses are from a statistically representative sample and reflect the City’s Each survey packet contained a cover demographics. letter signed by the Parks and Recreation Department Director, a copy of the survey, and a postage-paid return envelope. The Big Ideas letter was written in English and Spanish, with additional instructions for recording High Priority facilities a response in Spanish. Residents who ȨȨ Natural trails received the survey had the option of ȨȨ Outdoor aquatics or swimming returning the survey by mail or completing it facility on-line at www.ChathamCountySurvey.org. ȨȨ Greenway trail systems ȨȨ Indoor fitness and exercise facility There were 312 responses, which exceeded ȨȨ Water access a goal of 300 responses.

High Priority youth programs

ȨȨ Aquatic programs ȨȨ Outdoor music and concerts ȨȨ Outdoor adventure programs ȨȨ Summer camps ȨȨ Arts and crafts ȨȨ Life skills programming and education

High Priority adult programs

ȨȨ Adult fitness and wellness programs ȨȨ Outdoor music and concerts ȨȨ Aquatic programs ȨȨ Special events and family festivals COMMUNITY COMMUNITY ENGAGEMENT

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Most commonly used park facilities What reasons prevent you from using Chatham County Parks and Recreation ȨȨ 24% of households have used the services more often? American Tobacco Trail ȨȨ 19% of households have used Briar ȨȨ 54% of households don’t know what is Chapel Park offered ȨȨ 15% of households have used ȨȨ 32% of households perceive that Northeast District Park facilities are too far from home ȨȨ ȨȨ 31% of households are too busy ȨȨ 45% of households have visited a Chatham County Park or facility in the last year Facility needs and priorities ȨȨ 13% of households have visited about ȨȨ Natural trails once per month ȨȨ Outdoor aquatics or swimming facility ȨȨ 13% of households have visited about ȨȨ Greenway trail systems twice per month ȨȨ Indoor fitness and exercise facility ȨȨ Water access Program participation ratings Youth programming needs and priorities ȨȨ 14% of households have participated in Chatham County recreation programs ȨȨ Aquatic programs ȨȨ Outdoor music and concerts Reasons people visit parks ȨȨ Outdoor adventure programs ȨȨ Summer camps ȨȨ 46% of households use parks because ȨȨ Arts and crafts they are close to their residence ȨȨ Life skills programming and education ȨȨ 39 % of households use parks because they can enjoy being outdoors Adult programming needs and priorities ȨȨ 25% of households use parks because the parks are well-maintained ȨȨ Adult fitness and wellness programs ȨȨ 25% of households use parks so they ȨȨ Outdoor music and concerts can improve physical fitness and ȨȨ Aquatic programs health ȨȨ Special events and family festivals ȨȨ Outdoor adventure programs Organizations used for parks, facilities and programs Greenways

ȨȨ 43% of households use Chatham ȨȨ 55% of households say being closer to County Parks and Recreation parks, trails or greenways would help ȨȨ The most frequently used other them be more physically active facilities are: ȨȨ (Graphic of how often people want to State or Federal parks use greenways) schools ȨȨ (Graphic of how supportive people Pittsboro Parks and Recreation

would be of paying increased taxes to ENGAGEMENT develop new greenways) COMMUNITY

195 CHATHAM COUNTY

Overall opinion Do you want to use the parks and recreation to meet health and wellness needs? ȨȨ (Agree/Disagree graphic) ȨȨ 70% would like to use parks and recreation resources to improve or How people learn about parks and recreation maintain physical health ȨȨ 41% of households learn about parks ȨȨ 39% would like to use parks and and recreation opportunities through recreation resources to improve or word of mouth maintain mental health ȨȨ 26% of households learn about parks ȨȨ 38% would like to use parks and and recreation opportunities through recreation resources to improve or the Department’s website maintain social health ȨȨ 24% of households learn about parks ȨȨ 38% would like to use parks and and recreation opportunities through recreation resources to improve or social media maintain environmental health COMMUNITY COMMUNITY ENGAGEMENT

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Page is intentionally left blank. ENGAGEMENT COMMUNITY

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CHATHAM HEALTH ALLIANCE FOCUS GROUP SUMMARY Date 30 Attendees described that parks help them April 11, 2017 ATTENDEES do their job and achieve health alliance goals by providing places that are publicly available where anyone can go to pursue fitness, special community events or Purpose meditative time in nature. A major benefit of To engage Chatham County’s health and parks is that they have low barriers to entry wellness professionals about opportunities and tend to be easily accessible. within the parks system to work toward a healthy Chatham County. Attendees Connectivity was a key theme for Alliance responded from their position as service members’ wish lists. Respondents desire providers and incorporated perspectives of their clients. parks to be connected so that people can walk or bike to parks or take public Big Ideas transportation instead of driving. The safe routes to schools or safe routes to Community Values parks program is listed as a framework to ȨȨ Health and fitness guide this suggestion. Respondents also ȨȨ Social and community mentioned the importance of connectivity ȨȨ Nature and Environment between county facilities and Town facilities. Lack of access to parks emerged as a theme Most Desired Programs for barriers to becoming a Healthy Chatham. ȨȨ Afterschool programs Parks are limited in their location throughout ȨȨ Environmental education the County, and in peoples’ ability to access ȨȨ Fitness programs them via walking, biking, or transit. Aside ȨȨ Youth athletics from the physical constraints (including a lack of information about parks), another element of the barrier are the behavioral Most Desired Facilities constraints of people being hesitant to try ȨȨ Fitness walking paths new things, or people who are hesitant to ȨȨ Greenway trails be away from their technological devices. ȨȨ Indoor or outdoor pool Parks that fit the “community park” size and location are needed, in addition to “district parks” that are larger and draw people from What can parks provide to create a Healthy Chatham? further distances.

ȨȨ Social connections Respondents indicated that residents need ȨȨ Fitness equipment and facilities for people of all ȨȨ Nature ages and abilities. Indoor facilities such ȨȨ Entertainment as gym space are needed to address this ȨȨ Wellness goal. Pools are another facility frequently ȨȨ Play mentioned as beneficial to parks supporting ȨȨ Education the Alliance’s health goals. Alliance members ȨȨ Sports also mentioned splash pads and skate parks as desired amenities. Respondents also COMMUNITY COMMUNITY ENGAGEMENT

198 PARKS + RECREATION COMPREHENSIVE MASTER PLAN

mentioned ponds for fishing and community events with music. Health alliance members emphasized that parks are spaces where people can pursue activities to further many aspects of health and wellness, from physical exercise to mental wellbeing. Ensuring that parks are accessible to all people is a key concern of the Alliance, as is ensuring that people have the right information and understanding of how to use park spaces to achieve health and wellness outcomes. Attendees noted that parks with a greater variety of amenities on site will be inherently more appealing than parks that appeal for only some segments of the population. However, attendees noted that it is particularly important to provide programs and amenities that would benefit youth and senior populations. In addition to ensuring parks themselves can promote health and wellness goals, attendees emphasized the importance of policies that can support parks and park users. Funding is a primary concern for creating new opportunities for programs (such as walking groups) and amenities (such as walking loop trials). ENGAGEMENT COMMUNITY

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STAFF INPUT MEETINGS SUMMARY The project team facilitated a meeting with the County from the north. While the trail is Department staff to identify the parks and more highly-developed and advertised in recreation systems strengths, weaknesses, Alamance and other counties. This existing opportunities and threats. Discussion connection is an opportunity for the County focused on the Departments parks, to tie into an existing network. programs, finances and operations. The County is experiencing rapid growth Parkland - Popular amenities include as development extends from the greater reservable picnic shelters, a rec room, and Triangle area into Chatham County. This community room space. There appears to increase in development will increase tax be ample parkland space within the system revenue in the County and will potentially for the County to provide the needed or increase funding for parks and recreation desired amenities, and ample space within but will also increase demands on the the parks themselves to provide needed system. There is a concern among staff that and desired amenities. An exception is The this growth will outpace what the County Park at Briar Chapel which has maximum can provide. limits on impervious surfaces within the park. The County currently has a policy for a Programs - A dedicated, community- development exaction fee that contributes minded, long-term staff is one of the key a predetermined amount of cash to a strengths of the Department, and that reserve fund based on new development. strength shows in the quality and number The fund is intended to fund acquisition of of programs the department can provide new parkland and has allowed the County with limited resources. The staff is skilled at to successfully acquire both conservation creative problem solving. lands and developable parkland. A lack of owned facilities limits the quality Even with ample parkland, there are and number of programs the Department improvements needed to certain parks offers. Many of the facilities where the and facilities that would increase the full County runs its sports leagues are school potential of certain amenities to meet the gyms. The school receives scheduling needs of residents. For example, some picnic priority, leading to conflicts when school shelters have kitchens onsite, but they schedules are not communicated to County are not fully outfitted to be rentable to the staff. Without dedicated space to provide public. Certain fields are limited in the hours camps and leagues the County is unable to of play due to a lack of athletic field lighting, expand their offerings due to school facilities and intense use of some fields degrades the only becoming available after 6 p.m. on quality of turf, which could be remedied with evenings with no school sports scheduled. the addition of an artificial turf field. Though partnerships with schools are The County is well-situated to make use of sometimes challenging, Department staff regional parks and trail connections. The sees partnerships as a way to increase regional American Tobacco Trail enters the programming within the County. Schools, County to northeast, providing greenway local leagues, and programming contractors access to the County from Durham and all provide recreational opportunities to Cary. Additionally, the Haw River Trail enters County residents. Department staff are COMMUNITY COMMUNITY ENGAGEMENT

200 PARKS + RECREATION COMPREHENSIVE MASTER PLAN willing to create agreements to formalize opportunities for partnerships and county relationships and outline expectations and staff must determine which opportunities performance measures. are worth pursuing. Even while these partners are increasing The County has been successful at providing recreational opportunities throughout the funding to their constituent jurisdictions County, there is the potential that private in the form of a grant program that the recreation opportunities can draw players Towns can use for recreation improvements. away from rec leagues into more highly Additionally, County staff has been incredibly specialized or competitive leagues. Staff successful at cobbling together funding noted that programs such as summer camps from a variety of sources to pursue planned with higher price points fuel community projects. While this creativity is a strength, perceptions that the County offers a lower- Staff would like the stability of a designated quality program, even when that is not the funding source. case. Programs are affordable, but staff sees an Operations + Finances - The exaction opportunity for evaluating cost recover fee mentioned above is a valuable targets, and potentially increasing fees resource for the County, but also provides in an equitable way. Any fee increases challenges in that the fund is only available must be approved by the the Board of for land acquisition and cannot be used Commissioners. for construction of park amenities, or improvements at existing parks. Staff needs General support for parks and recreation and clarification on what the fund can and general interest in partnerships indicate an cannot be used for. There is overall strong opportunity for pursuing funding sources support for parks and recreation goals and such as naming rights, sponsorships, and the County recently received increases other partnerships to generate private in budget requests to hire additional staff funding. and other items. Strong support for parks and recreation means that there are ample ENGAGEMENT COMMUNITY

201 CHATHAM COUNTY

GREENWAYS STAKEHOLDERS SUMMARY Date 22 What are existing opportunities that will help June 20, 2018 ATTENDEES support implementation of a county-wide trail system?

ȨȨ Partnerships: With North Carolina State Purpose Parks, North Carolina Department of Engage a broad group of stakeholders to Transportation, local Friends groups, gather local insight and knowledge about the local housing authority, Habitat community needs and opportunities for for Humanity, healthy community greenways, blueways and trails. initiatives and the hospital in Siler City ȨȨ Connections to larger regional trail systems like the Mountains to Sea Organizations Represented Trail, American Tobacco Trail, East ȨȨ Director, Pittsboro-Siler Convention Coast Greenway and the Deep River & Visitors Bureau blueway have the potential to leverage ȨȨ North Carolina Wildlife Resources additional support and resources, and Commission expansion of local trail systems ȨȨ North Carolina Wildlife Resources ȨȨ State and Federally owned land, along Commission ȨȨ Chatham County 9-1-1 with land set aside for conservation by ȨȨ Friends of the Lower Haw State individuals and organizations, County Natural Area residents are typically supportive of ȨȨ Triangle Area Rural Planning trails and greenways Organization (TARPO) ȨȨ Chatham County Planning ȨȨ Chatham County Council on Aging Among the most significant barriers to ȨȨ Durham Chapel Hill Carrboro Transportation Planning (DCHC MPO) implementing a county-wide trails system ȨȨ Chatham County Recreation are: Advisory Committee ȨȨ Chatham Park ȨȨ Lack of funding ȨȨ Pittsboro Parks ȨȨ Private property/property rights ȨȨ Assistant County Manager, Chatham ȨȨ Execution of action items necessary County to meet milestones and overall project ȨȨ Triangle Land Conservancy ȨȨ Carolina Canoe Club goals ȨȨ Chatham County Public Health Department ȨȨ Rocky River Heritage Foundation ȨȨ North Carolina Wildlife Resources Commission ȨȨ North Carolina State Parks ȨȨ Chatham County Public Health Department ȨȨ North Carolina Horse Commission COMMUNITY COMMUNITY ENGAGEMENT

202 PARKS + RECREATION COMPREHENSIVE MASTER PLAN

Examples of how stakeholder organizations Highlighting tangible and quantifiable could benefit from a County greenways benefits of greenways and blueways can network include: help to generate public support through targeted messaging. Statements like, “Every ȨȨ Rocky River Heritage Foundation: By dollar you spend on greenways will save x adding trails and river access along the dollars in healthcare costs,” and other at- Rocky River a-glance “selling points” could help build ȨȨ Chatham County Health Department: confidence in the value of trail development. By building a healthy and equitable Greenways and Blueways can benefit community and helping people be Chatham County by: more active. Trails could be added near the Siler City hospital based on the ȨȨ Generating tourism dollars and acting popularity of the trails at the Monucre as economic drivers Health Center. ȨȨ Teaching children the value of being ȨȨ NC Equestrian Commission: By outside, fostering healthy development incorporating more natural surface, and connection to nature equestrian trails with regular access ȨȨ Providing educational opportunities through all seasons with interpretive signage for ȨȨ NC Wildlife Resources Commission: By environmental features and historic connecting people with nature and sites the creation of trails developed in a ȨȨ Celebrating the experiences of ALL natural way that would improve public people, including minorities, youth and understanding of conservation goals. senior citizens This type of development could create ȨȨ Attracting businesses and industries wildlife corridors- if wide enough (at that are benign to the environment least 150 feet wide). Trails could also while generating tourism dollars, like be used to direct foot traffic away from breweries and adventure outfitters sensitive habitats if they are included ȨȨ Attracting people with similar values in conservation easements, which the regarding the environment, health and public already accesses via informal wellness trails. ȨȨ Providing alternative transportation options ȨȨ Keeping kids active and out of trouble ENGAGEMENT COMMUNITY

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There are many ways to undertake the the inclusion of ALL user groups. Some prioritization of Greenway construction participants felt that trails should be but the strategy of getting the most out of prioritized in areas where funding or land where you choose to construct garnered the would be made available first or on-demand most support. This means looking at places (i.e. whomever has money and space for with opportunities to make connections to trails, like Chatham Park, should get the first existing trail infrastructure (i.e. bridge the trails). Special interest groups could get gaps) and popular destinations. Blueways involved in rallying support around specific are easier to accomplish because less land trail locations or initiatives. Ultimately, is needed for boat launches, and thus less many trail types can be simple with limited capital and negotiating for land acquisition. amenities- parking and an information The concept of social equity is an important kiosk are enough- amenities should not be factor because trail construction in the barriers to trail construction. County needs to be democratic, ensuring COMMUNITY COMMUNITY ENGAGEMENT

204 PARKS + RECREATION COMPREHENSIVE MASTER PLAN

MUNICIPAL PARTNERS MEETING SUMMARY Date 7 Parkland - Chatham Park (within Pittsboro) May 15, 2018 ATTENDEES will be the major in Chatham County’s parkland needs in the next 10 years. Developers are currently responsible for Prupose providing a certain amount of parkland within its area to serve the new residents Engage decision-makers with adjacent it will house in the area. Jordan lake forms jurisdictions to ensure that the recommendations of this plan are well a barrier separating the easternmost edge integrated into the County's full planning of the County and increasing drive times context. for people accessing parks and recreation programs. However, Jordan Lake itself provides many opportunities for passive Organizations represented: outdoor recreation, and residents in this area of the County may choose to access parks Ȩ Town of Siler City Ȩ and recreation offerings in the Town of Cary. ȨȨ Town of Pittsboro ȨȨ Town of Cary The service area will help determine where ȨȨ State of North Carolina gaps currently exist in park offerings. It is ȨȨ Chatham County Parks and possible that the County’s land banked land Recreation could be used to account for any unmet Ȩ Chatham Park Ȩ parkland needs in the County. ȨȨ Chatham County Planning Facilities - Trails are an important consideration for this planning process and collaboration is essential for creating a well- connected trail network within the County and regionally. Many jurisdictions currently provide opportunities for trails within their areas and the County’s vision is to have a fully integrated trail network. Rivers are opportunities for creating reginal natural surface trails and blueways, while existing bridges provide opportunities for greenway crossings of water bodies and parking for river access. Aquatics are another regional consideration. Siler City has the area’s only public pool (The pool at Northwest District Park is only available for summer camp and private party reservations due to septic concerns). The pool is currently being updated to a ENGAGEMENT year-round facility. The County financially COMMUNITY supported this project and is discussing with Siler City how to demonstrate

205 CHATHAM COUNTY

accommodate that support in the facilities Operations + Maintenance - In the past, pricing structures. Chatham Park will not interjurisdictional partners had regular be providing public aquatics but plans to meetings and can see the benefit of provide residents with opportunities for resuming those meetings. Occasional social private aquatics through organizations such gatherings of staff and commissions could as the YMCA. also improve relationships. The final facility consideration is the need Finances - Parks and recreation programs for field space throughout the County. There and facilities have received consistent is overall a need for more field space or public support and it is possible that the extended hours at existing field space. There County could increase the budget to reflect is the potential to provide sports complex- this strong community investment. Cary sized facilities through partnerships. has successfully implemented a “Payment Recreational space for indoor sports is in Lieu” program for generating funds to mainly provided through schools but having construct greenways. Siler City is beginning a designated recreation space would expand a Payment in Lieu program soon. Lots of offerings and limit scheduling conflicts. opportunities for grants to fund facilities such as grants from the State and interest groups (such as equestrian), an exaction fee, Programs - Recreational programming in payment in lieu, and a food and beverage Chatham County is provided by the County tax in the County. The County currently and many other small private providers, provides funds to the towns of Goldston, including churches, large travel leagues, Pittsboro and Siler City to provide recreation and more. The Town of Pittsboro is currently opportunities for programs,facilities and undergoing a comprehensive plan process planning. and anticipates a recommendation to begin providing recreation programming. Schools also are expanding their sports activities. This array of service providers creates competition for the County to provide their services, but also creates opportunities for partnerships. Coordination of these partnerships generate a need for administration and could benefit from better management and communication among partners. COMMUNITY COMMUNITY ENGAGEMENT

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207 GREENWAY 9 MASTER PLAN PARKS + RECREATION COMPREHENSIVE MASTER PLAN MASTER PLAN GREENWAY CHAPTER 9 > Greenway Master Plan

Greenways are corridors of land recognized for their ability to connect people and places together, working as a tool for transportation, economic development, environmental preservation and leisure activities.1 Users of greenways vary on location and intended use – pedestrian commuters, cyclist, and even skaters and horseback riders. Greenways are generally defined as a linear location for a greenway trail to be located, typically 50 to 150 feet in width.2 Greenways can also be utilized as buffers, separating and protecting the natural environment from the built environment. Typically located in narrow strips of land where other uses are prohibited, greenways are often situated in a flood plain or between developments of differing land uses. Fragmentation of open space resulting from land development can be resolved using greenways by providing buffers and wildlife corridors. As a result, recreational opportunities are presented to a broad range of users who reside in the areas adjacent to greenways due to the often elongated, linear expanses of greenway connections. WHY GREENWAYS AND TRAILS? Greenways and trails benefit a community in numerous ways. When created as a greenway system, the impacts on the community becomes greater due to the expanse of benefits distributed across a large contiguous area. Benefits achievable from a greenway and trail network include: Chatham County Greenway Objectives ȨȨ Enhanced Health and Well-being - access to facilities for active living and ȨȨ Provide infrastructure to support connecting with nature desired development as well as ȨȨ Environmental Stewardship – economic and environmental support clean air, rivers and preserve objectives. habitat; mitigate flooding ȨȨ Foster a healthy community ȨȨ Catalyst for Economic Impacts – ȨȨ Provide recreational opportunities an attract talent, tourism and business access to open space. through public investment Source: Plan Chatham, 2018 ȨȨ Increase Mobility Options – creates non-vehicular trip options ȨȨ Enhance Cultural Awareness - define community identity through public art ȨȨ Education Opportunities – teach children and adults about the natural world

1 https://www.americantrails.org/images/documents/TN-trail-ada.pdf 2 The City of Raleigh, Capital Area Greenway Planning& Design, (2010), 7.

209 CHATHAM COUNTY GREENWAY GREENWAY MASTER PLAN MASTER

Figure 2: Greenway Benefits

ENHANCED HEALTH + WELL-BEING As described in the Health and Wellness Health benefits range from short to long- Assessment (Chapter 5), simply being in term effects in both physical and mental nature and away from stressors of everyday health. Trails and parks provide a safe life such as traffic and other environmental environment for activity and with long-term elements of dense development enhances usage can improve cardiovascular health and promotes an improved state of well- and reduce the chance of being diagnosed being. Greenways and trails promote a with cardiovascular, skeletal, and other healthy, active lifestyle by providing a safe potentially life-threatening ailment. 4 A and attractive environment for physical recent study on the cost-benefit analysis of recreation opportunities such as running, physical activity using bike and pedestrian jogging, biking or simply going for a walk. The trails revealed that for every $1 investment separation from developed areas allow users in trails for physical activity led to $2.94 to comfortably perform these activities.3 in direct medical benefit. The sensitivity analyses indicated the ratios ranged from 1.65 to 13.40. Therefore, building trails is cost beneficial from a public health perspective5.

3 https://www.cdc.gov/healthyplaces/parks_trails/default.htm 4 https://www.cdc.gov/healthyplaces/parks_trails/default.htm 5 Wang Guijing., et.al, (2005). A Cost-benefit Analysis of Physical Activity Using Bike / Pedestrian Trails. Health Promotion Practice, 6 (2), 174-179. Retrieved from https://www.ncbi.nlm. nih.gov/pubmed/15855287.

210 PARKS + RECREATION COMPREHENSIVE MASTER PLAN MASTER PLAN GREENWAY Chatham County, like many other counties in the Southern United States has a growing “Given a chance, a child will bring the confusion of the world percentage of residents facing obesity to the woods, wash it in the creek, and turn it over to see what lives on the unseen side of that confusion” related diseases. In North Carolina 32.1% Richard Louv “Last Child in the Woods” of adults and 15% of children were obese with these trends projected to continue to Other greenway-related exercises like increase. In 2017 11.4% or roughly 820,000 running and cycling provide even greater North Carolinians are diabetic. That number health gains. is projected to increase to over 1.2 million people in 2030.6 At a cost of $9,601 per When using greenway trails, users are more person per year this largely preventable likely to interact with other members of the disease will have a profound impact on our community, improving the social heath of economy and workforce. 7 the individual and overall social health of the community. This has been proven to reduce The American Diabetes Association cites stress and diminish depression while also walking as a powerful tool in the battle promoting overall positive health outcomes. against diabetes. Walking can be done anywhere but when communities invest Greenway trails also provide a critical in trail networks walking becomes easier, opportunity to connect children with nature. safer and more fun. Greenway trails are free Studies have shown that regular non- from the barriers to use like fitness center structured play in a natural setting reduced fees and equipment costs. Research has symptoms of ADHD.9 Connecting with nature established that a modest two hours of allows children and adults alike to release walking per week lowers diabetes mortality8. stress, engage in physical problem solving and find space for contemplation. ENVIRONMENTAL IMPACTS Greenway systems often located along to reduce the velocity of water from rain stream corridors, utility easements and events, greenways mitigate environmental through natural habitat, tend to coincide degradation from erosion and sedimentation. with the protection and enhancement of natural elements such as riparian buffers, Greenways directly and indirectly purify wildlife habitats and functional ecosystems. the air, reducing the amount of fossil fuel Where development has resulted in exhaust and ozone being released into fragmentation of habitats, greenways allow the atmosphere. Directly, the vegetation for wildlife to traverse the landscape with located within the greenway absorbs minimum human interaction and utilize a the pollutants and then releases oxygen broad area for food and water resources. back into the atmosphere. Indirectly, greenways encourage alternative methods Greenways also create a “filter” between of transportation resulting in a decrease of water bodies and development, filtering vehicles in the street infrastructure. toxins and runoff from roads and developments and reducing the amount entering into the hydrologic system through biological methods. With the ability

6 https://stateofobesity.org/states/nc/ 7 http://www.diabetes.org/advocacy/news-events/cost-of-diabetes.html 8 https://jamanetwork.com/journals/jamainternalmedicine/fullarticle/215742 9 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1448497/

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ECONOMIC IMPACTS Comprehensive trail systems bring new with Florida, benefits The Triangle area GREENWAY GREENWAY MASTER PLAN MASTER business and economic life to cities, towns, by bringing in over $90 million in related and communities.10 Regionally, The East revenue and taxes per year and 800 Coast Greenway, an ongoing trail project temporary and permanent jobs.11 with a goal to continuously connect Maine

Figure 2: Economic impact of Shared use paths on local economies 12

10 https://www.americantrails.org/resources/the-business-of-trails-a-compilation-of-economic-benefits 11 East Coast Greenway Alliance, The Impact of Greenways in the Triangle, (2017), 7. 12 https://itre.ncsu.edu/focus/bike-ped/sup-economic-impacts/

212 PARKS + RECREATION COMPREHENSIVE MASTER PLAN MASTER PLAN GREENWAY Greenways benefit the surrounding area running, to cycling and vehicle “disrupters” on a micro-economic scale by increasing such as scooters and e-bikes.13 Users of all adjacent property values and enticing ability levels and distances from destinations business transactions near trails. Not only have the opportunity to utilize the greenway does proximity to a greenway trail provide trails in ways that best suit their needs and a strong selling-point, but adjacent home goals. and property values statistically are higher than comparable properties further from Nationally, there were approximately greenways. 836,569 bike commuters in 2017 – an increase of 43% since 2000.14 According Alternative Forms of Transportation to the United States Census Bureau, the average commute to work in 2017 required Vehicular traffic congestion is often an approximately 50 minutes per day with issue, particularly in areas experiencing Chatham County averaging with a slightly growth. Greenways can be used as a modest longer commute time due to the rural nature mitigation tool to remove vehicles from the and distances to urban centers.15 Due to the congested roads. With paved trails requiring longer distances in Chatham County, trip design compliance with “American Standard reduction from biking and walking will most Specifications for making Buildings and likely come when the greenway network Facilities Accessible to, and Usable by, the makes meaningful connections to schools, Physically Handicapped,” greenway trails are parks and large shopping districts rather made accessible for various forms of non- than large employment centers. vehicular transportation from walking and

13 https://www.americantrails.org/images/documents/TN-trail-ada.pdf 14 https://bikeleague.org/sites/default/files/Where_We_Ride_2017_KM_0.pdf 15 https://factfinder.census.gov/faces/tableservices/jsf/pages/productview.xhtml?pid=ACS_17_1YR_S0802&prodType=table Symphony Lake > Cary, NC 213 CHATHAM COUNTY

ENHANCE CULTURAL AWARENESS AND DEFINE COMMUNITY IDENTITY + AESTHETIC CONTRIBUTION GREENWAY GREENWAY MASTER PLAN MASTER People who live in rural areas often desire revitalization and restoration of economic the space around them to be maintained to vitality in derelict industrial centers. The ensure a certain quality of life and preserve incorporation of historic monumentation, the historic and cultural perception of the interpretive signage and public art have area.16 The protection of sacred places with the potential to capture and celebrate the lasting identities set years ago allows a past, enhancing cultural awareness and community to maintain a sense of place for connection to community identity. not only local residents, but for tourism and economic purposes. Paired with economic benefits and community identity, greenways add and/ Redevelopment of formerly neglected or protect aesthetically pleasing aspects community resources with walking and of a community. Not only is the natural biking infrastructure brings a new sense environment portrayed in a raw state of identity, as observed at the American accessible to the public, but with the Tobacco Campus in Durham, North Carolina addition of artwork such as commissioned and The High Line in New York City, sculptures and murals an added aesthetic New York. In both cases, industrial-uses is achievable. This improves the experience prohibited public use until the installation of for user and potentially attracting users who trails and active public/private destinations. would otherwise not utilize a greenway trail Greenways are a catalyst for urban system. GUIDING PRINCIPLES OF A GREENWAY SYSTEM Guiding principles of a greenway system represent the broad philosophy that guides greenway planning and design. Consistent across the industry, the following guiding principals were considered when authoring the recommendations contained herein. Trails should be:

ȨȨ Accessible ȨȨ Equitable ȨȨ Experiential ȨȨ Safe

ACCESSIBLE Accessible generally refers to constructing the U.S. Access Board has published the greenways to a criteria, which ensures they Proposed Guidelines for Pedestrian Facilities can be used and enjoyed by people of all in the Public Right-of-Way (PROWAG). This ages and ability levels. Often regulated by document expands ADA standards to the American’s with Disabilities Act (ADA), include those more specifically within the such criteria tend to be technical in nature, public-right-of-way. controlling built aspects of greenways such as width, surface material, and longitudinal The definition and role of accessibility has and horizontal slopes. More recently, also been broadened and coined “universal

16 https://www.railstotrails.org/resourcehandler.ashx?id=4618

214 PARKS + RECREATION COMPREHENSIVE MASTER PLAN MASTER PLAN GREENWAY design” or “inclusive design.” As described of users with disabilities including mobility in Chapter 7, inclusivity expands the idea difficulties, as well as cognitive, visual, of accessibility to include the experiences auditory or other disabilities. EQUITABLE Equitable refers to the state of being equal where access to education, employment, and in the context of greenway planning, public transportation and healthy food can refer to social, environmental or health and lifestyles choices are more prevalent. equity. In all cases, greenways should aim Investment in greenway infrastructure to support all residents equally, regardless should happen in a way that provides more of income, gender, race / ethnicity, location vulnerable populations with equitable or education to improve social connection greenway infrastructure, access and and community bonds, improve health experiences. In Chatham County, particular and well-being and preserve healthy attention to investment equity should be natural resources. Often, investment in applied to balancing both urban and rural greenway infrastructure is located near access to greenways and trails. population centers with higher densities

EXPERIENTIAL Experience refers to feedback from the five nature, pleasant views and perceived safety. senses when engaging in a task or activity. Greenway trails should contribute to an Together, the sensory feedback forms an overall quality of life and ideally become a experience, one that is positive or negative. regular part of everyday life for short trips, Ultimately, using greenway trails should be exercise and connecting with nature and a positive and healthy experience gained loved-ones. from access to the sites and sounds of

SAFE Safety refers to networks that provide routes Once greenway and trails projects are in that minimize the risk of injury, danger and the design process thorough coordination crime. Safe greenway and trails networks with NCDOT and local transportation staff are comfortable for users of all ages and also enhance the safety of each project. ability levels as a safe means of alternative Greenways are as safe as the neighborhoods transportation making it easier to walk, hike, they travers. Communities should develop jog or ride a bike. The application of relevant appropriate policing and volunteer design standards ensures that grades, ambassador programs as their network curves and intersections with roadways expands. and driveways are as safe as a possible.

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EXISTING CONDITIONS

GREENWAY GREENWAY EXISTING GREENWAY TRAILS MASTER PLAN MASTER Based on the greenway trail mileage ȨȨ 26 miles of natural surface trails reported in Plan Chatham, Chatham County ȨȨ 6.7 miles of paved greenway (4.9 miles residents currently have access to the are of the American Tobacco Trail) following trails: ȨȨ 24 miles – Briar Chapel

Chatham Siler City Pittsboro State Park TOTAL County Trails County

Greenway Trails (American 4.6 - - - 4.6 Tobacco Trail

6.0 Natural Surface Trail 1.3 - 2.0 4.0

13.6 Other Trail 0.8 1.0 1.3 11.3

6.7 1.0 3.3 15.3 26.3 TOTAL

Table 1: Chatham County Trail Total (in miles)

Tryon Road Greenway > Cary, NC

216 PARKS + RECREATION COMPREHENSIVE MASTER PLAN MASTER PLAN GREENWAY PREVIOUS PLANNING STUDIES Plan Chatham 2009 Comprehensive Parks and Plan Chatham, the County’s 2017 Recreation Master Plan Comprehensive Plan, recognizes the need The 2009 Comprehensive Parks and to expand transit, especially through Recreation Master Plan includes several promotion of active transportation. The Plan recommendations to expand the greenway recommends working with public and private network and improve walkability throughout partners to build a connected network of Chatham County communities. While the greenways and trails. The Plan further details Plan outlines strategies for greenway land recommendations to enhance regional trails donation, funding partnerships and potential and greenways, improve river access, and corridors, the Plan was not adopted and few provide greenway connections to Pittsboro, of the trail corridors have been construction Siler City, Moncure, Cary and Apex. in the last ten years. The greatest accomplishment to dates is the 4.6 miles Chatham Park of trail construction along the American With over 107 miles of greenways planned Tobacco Trail corridor within the County’s county-wide as proposed by Plan Chatham, jurisdictional limits. Other recommendations Chatham Park itself is planned to include that are consistent with those contained over 15 miles of greenway trails within herein are: the development. These facilities will be ȨȨ Additional miles of equestrian trails constructed with the goal of reducing ȨȨ Additional miles of hiking/biking trails vehicular traffic and maximizing pedestrian ȨȨ Haw River Trail – to connect Jordan safety and experience via paths at least ten Lake Recreation Area with Haw River feet wide. The inclusion of Greenway Trail State Natural Area vis multi-purpose Reservations, bands of land averaging 30 land and water trail. feet in width, will contributed to the 1,320 ȨȨ Deep River State Trail – Goal is to acres of planned open space throughout the connect a natural surface + blueway development. trail from Guilford County, through Orange, Rockingham counties 945 acres acquired in CCO by Triangle Land Conservancy for project

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EXISTING POLICY Although limited usage of the term exist County-wide, although jurisdictional GREENWAY GREENWAY MASTER PLAN MASTER “greenway” is used in the Subdivision ordinances provide direction. Regulation, it is noted that sidewalks, sidepaths and improved trails may be As the County continues to prepare the necessary in a development to enhance and new Unified Development Ordinance provide a pedestrian traffic system within (currently underway), within the Subdivision a one-mile radius of public places. These Ordinance, the text should include provisions public places include but are not limited to for developer-driven improvements to existing and proposed schools, recreational sections of the network that are located areas, commercial and generally public within a proposed development. These may spaces. Definitive greenway definitions include requirements for trail construction, and design standards currently do not dedication of a greenway easement or fee- in-lieu payments. RURAL GREENWAY PLANNING The County spans 710 square miles, of Chatham County is traversed by State which 28 square miles is covered by water, highways that prioritize truck traffic, mainly Jordan Lake. The land coverage which limits opportunities for other types and rural nature of the County results in of infrastructure like biking, walking, on- longer non-local trip distances, varying street parking, wayfinding and streetscape densities of development, de-centralized enhancements. However, the predominance growth centers and a system of automobile- of NCDOT state roads creates an opportunity oriented roadways. Provisions for trails to partner on future roadway improvements and multi-modal transportation tend to to integrate these elements into a network receive more attention in dense areas that supports a more mode balanced with shorter travel distances to services county-wide transportation network.As and civic destinations. Rural areas of the noted in Plan Chatham, Strategy 7.2 offers a County which are challenged by high speed short-term recommendation: corridors and long distances to connect to destinations have an increased need “Work with NCDOT to investigate innovative to make multi-modal travel safe and more options for rural cross-section road design active. Often marked by an increase in non- (such as yield streets, wide, advisory car households, lower income and increased shoulders; on-street pedestrian / bicycle incidents of obesity and tobacco use, these lands; and wide, contrasting-pavement rural communities are most in need of multi- shoulders), and incorporate in current modal transportation and no cost exercise policies and standards for new subdivisions.” opportunities. As well as: “Encourage rural cross section road design that includes a ditch and swale for drainage, paved shoulder (where possible), off-road bicycle facilities and limited sections with sidewalks, street lighting, and bike lanes.”

218 PARKS + RECREATION COMPREHENSIVE MASTER PLAN MASTER PLAN GREENWAY This Network Plan presents Blueway Network Plan are also represented recommendations that aim to connect on NCDOT’s Comprehensive Transportation rural areas of the County by way of stream Plan Pedestrian Map dated June 27, 2016 corridors and side paths, understanding the and located in the Appendix. North Carolina Department of Transportation (NCDOT) would play a role in long-distance Given the regional focus of this greenway corridors along state highways such as NC network plan, this plan does not directly HWY 64 between Pittsboro and Siler City, recommend improvements to the sidewalk NC Hwy 902 between Pittsboro and Harpers network, but rather describes the greenway Crossing and NC Hwy 87 / 15-501 from network as a stand-alone system that Pittsboro to the County line both east and should connect to and be well-coordinated west of the Haw River. Such corridors as with the sidewalk networks of local presented on the Proposed Greenway and jurisdictions.

Lassiter Mill Greenway > Raleigh, NC

219 CHATHAM COUNTY

COMMUNITY ENGAGEMENT

GREENWAY GREENWAY BIG IDEAS FROM THE MEETING: MASTER PLAN MASTER Public Open Houses 96 Priority Destinations: Lower Haw River ATTENDEES State Natural Area, Jordan Lake, Pittsboro, Dates Fearrington Village, Siler City, Briar Chapel, Pittsboro – April 24, 2018 existing parks and civic centers, Bynum and Chatham Park. Bear Creek – April 26, 2018 When asked “HOW would you like to use Silk Hope – May 1, 2018 future greenways, blueways and trails?” respondents chose the following in order of Pittsboro – Dec. 11 2018 preference: ȨȨ To ride horses Purpose ȨȨ To walk ȨȨ To paddle To determine priority greenway ȨȨ To bike destinations and types of desired use. ȨȨ To run

When asked “WHY would you like to use future greenways, blueways and trails?” respondents chose the following in order of preference: ȨȨ To improve health and fitness ȨȨ To connect with nature ȨȨ To relieve stress ȨȨ To spend time with family ȨȨ As a park of a daily routine ȨȨ To take short trips ȨȨ To show visitors around ȨȨ To learn ȨȨ To walk a pet ȨȨ To commute

220 PARKS + RECREATION COMPREHENSIVE MASTER PLAN MASTER PLAN GREENWAY

SUMMARY As seen throughout the County, horse network plan was displayed and attendees trails and horseback riding were identified were asked to “vote” for their top three as important recreational pursuits. This preferred corridors by placing a dot on the response was the highest ranked results in corridor of their choice. The top selected how people would like to use a greenway corridors are used to prioritize 85.3 miles and blueway system. Such input can of trail corridor implementation within the be attributed to strong attendance from next ten years. The eight greenway corridors the equestrian community. These results indicated by attendees and shown in the will be balanced with responses from the order of preference include: statistically valid survey which represents a wider range of voices and greenway needs. ȨȨ Lower Haw River ȨȨ Lower Rocky River Remaining input indicates that residents ȨȨ Western US-64 are primarily interested in greenway use ȨȨ Brooks Creek for recreational purposes and destinations ȨȨ Lower Deep River vary from more dense population centers to ȨȨ Lower Harland Creek cross-county corridors reaching more rural ȨȨ Middle Haw communities. ȨȨ Upper Haw The final public open house was used as an opportunity to help prioritize implementation Remaining priority corridors can be found in of the greenway network plan. The proposed figure 2.

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GREENWAYS STAKEHOLDERS

GREENWAY GREENWAY SUMMARY MASTER PLAN MASTER Date 22 What are existing opportunities that will help June 20, 2018 ATTENDEES support implementation of a county-wide trail system? ȨȨ Partnerships: With North Carolina State Purpose Parks, North Carolina Department of Engage a broad group of stakeholders to Transportation, local Friends groups, gather local insight and knowledge about the local housing authority, Habitat community needs and opportunities for for Humanity, healthy community greenways, blueways and trails. initiatives and the hospital in Siler City ȨȨ Connections to larger regional trail systems like the Mountains to Sea Organizations Represented Trail, American Tobacco Trail, East ȨȨ Director, Pittsboro-Siler Convention Coast Greenway and the Deep River & Visitors Bureau blueway have the potential to leverage CHATHAM COUNTYȨȨ North PARKS Carolina Wildlife Resources + RECREATION additional support and resources, and Commission expansion of local trail systems ȨȨ North Carolina Wildlife Resources ȨȨ State and Federally owned land, along Greenways + TrailsWe want StakeholderCommission to hear from Meeting you! ȨȨ Chatham County 9-1-1 with land set aside for conservation by ȨȨ Friends of the Lower Haw State individuals and organizations, County for a stakeholder meeting to provide input on Natural Area or 5:30 p.m.residents to 7:30 are typically p.m. supportive of ȨȨ Triangle Area Rural Planning trails and greenways Organization (TARPO) Share your inputWednesday, on the futureȨȨ Chatham June of County20greenways 3 p.m.Planning to +5 trailsp.m. in Chatham County. ȨȨ Chatham County Council on Aging Among the most significant barriers to Please join us on ȨȨ Durham Chapel Hill Carrboro implementing a county-wide trails system the future of greenways and trailsTransportation within ChathamPlanning (DCHC County. MPO) There are two time-slots to ȨȨ Chatham County Recreation are: accommodate interest. Join us eitherAdvisory from Committee ȨȨ Chatham Park ȨȨ Lack of funding This meeting is part ofȨ theȨ Pittsboro Chatham Parks County Parks and RecreationȨȨ Private Department’s property/property rights ȨȨ AssistantCounty County for Manager, the next Chatham 10 years. ȨȨ Execution of action items necessary Greenways, Blueways, andCounty Trails comprehensive planning process.to meet Input milestones from this and overall project ȨȨ Triangle Land Conservancy meeting will serve to guideȨȨ theCarolina development Canoe Club of greenways, bluewaysgoals and trails within the ȨȨ Chatham County Public Health Department ChathamȨȨ Rocky County River Heritage Agriculture Foundation and Conference Center 1192 U.S.ȨȨ NorthHighway Carolina 64 WildlifeWest Business Resources WHERE: Pittsboro,Commission North Carolina 27312 ȨȨ North Carolina State Parks Wednesday,ȨȨ Chatham JuneCounty Public20 Health Department WHEN: ȨȨ North Carolina Horse Commission IdenticalTracy Burnett,meetings fromParks 3:00 and p.m. Recreation to 5:00 p.m. Director or 5:30 p.m. to 7:30 p.m.

Phone: 919-545-8555 CONTACT:

222 PARKS + RECREATION COMPREHENSIVE MASTER PLAN MASTER PLAN GREENWAY

Some specific examples of the ways in which Highlighting tangible and quantifiable stakeholder organizations could benefit from benefits of greenways and blueways can a County greenways network include: help to generate public support through targeted messaging. Statements like, “Every ȨȨ Rocky River Heritage Foundation: By dollar you spend on greenways will save x adding trails and river access along the dollars in healthcare costs,” and other at- Rocky River a-glance “selling points” could help build ȨȨ Chatham County Health Department: confidence in the value of trail development. By building a healthy and equitable Greenways and Blueways can benefit community and helping people be Chatham County by: more active. Trails could be added near the Siler City hospital based on the ȨȨ Generating tourism dollars and acting popularity of the trails at the Moncure as economic drivers Health Center. ȨȨ Teaching children the value of being ȨȨ NC Equestrian Commission: By outside, fostering healthy development incorporating more natural surface, and connection to nature equestrian trails with regular access ȨȨ Providing educational opportunities through all seasons with interpretive signage for ȨȨ NC Wildlife Resources Commission: By environmental features and historic connecting people with nature and sites the creation of trails developed in a ȨȨ Celebrating the experiences of ALL natural way that would improve public people, including minorities, youth and understanding of conservation goals. senior citizens This type of development could create ȨȨ Attracting businesses and industries wildlife corridors- if wide enough (at that are benign to the environment least 150 feet wide). Trails could also while generating tourism dollars, like be used to direct foot traffic away from breweries and adventure outfitters sensitive habitats if they are included ȨȨ Attracting people with similar values in conservation easements, which the regarding the environment, health and public already accesses via informal wellness trails. ȨȨ Providing alternative transportation options ȨȨ Keeping kids active and out of trouble

223 CHATHAM COUNTY

GREENWAYS STAKEHOLDERS SUMMARY CONTINUED There are many ways to undertake the the inclusion of ALL user groups. Some GREENWAY GREENWAY MASTER PLAN MASTER prioritization of Greenway construction participants felt that trails should be but the strategy of getting the most out of prioritized in areas where funding or land where you choose to construct garnered the would be made available first or on-demand most support. This means looking at places (i.e. whomever has money and space for with opportunities to make connections to trails, like Chatham Park, should get the first existing trail infrastructure (i.e. bridge the trails). Special interest groups could get gaps) and popular destinations. Blueways involved in rallying support around specific are easier to accomplish because less land trail locations or initiatives. Ultimately, is needed for boat launches, and thus less many trail types can be simple with limited capital and negotiating for land acquisition. amenities- parking and an information The concept of social equity is an important kiosk are enough- amenities should not be factor because trail construction in the barriers to trail construction. County needs to be democratic, ensuring

224 PARKS + RECREATION COMPREHENSIVE MASTER PLAN MASTER PLAN GREENWAY STATISTICALLY VALID SURVEY SUMMARYine at Dates Responses indicate residents are most 312 interested in using greenway trails for 2018 Chatham DistributedCounty Parks for and RecreationRESPONDENTS Survey recreational purposes rather than for approximately. three commuting as an alternativeNot Met mode of Your input will be used to assessweeks community during theparks and recreation needs and priorities how wellfor are your needs being met? transportation. Partly Met Chatham County. If you prefer,summer you mayof 2018 complete the survey on-l If "Yes", www.chathamcountysurvey.org Mostly Met Do you have a need FullyGiven Met the rural nature of the County, and Purpose for this facilityy? or 4 3 2 1 1. Please indicate if you have a need for each of the followingamenit recreationdistances FACILITIES between or AMENITIES destinations, recreation by circling either "Yes" or "No". If "Yes", answer the questionNo in usethe4 shaded 3is appropriate, 2 1 area to the encouraged right. and To solicit feedback on the recreationalYes consistent4 3 2 1with the responses from the needs and wants of the communityYes No Item Facilities and Amenities No public4 3 input 2 1 meetings. related to greenways. SurveyYes # 4 3 2 1 responses are from a statisticallyYes No Aquatics/swimming facility (outdoor) No The4 lack 3 of 2 respondents 1 using greenway 01. representative sample and reflectYes the trails4 annually 3 2 1 may be due in part to the lack 02. Baseball and softball fieldsCounty’s demographics. Yes No Canoe/Kayak rentals No of easily4 3 accessible 2 1 greenway trail within the 03. Yes County.4 3 2 1 04. Classroom/meeting/event space Yes No Community gardens No 4 3 2 1 05. ȨȨ Both natural trails and a greenwayYes While local jurisdictions, North Carolina State 4 3 2 1 06. Disc golf course trail system ranked in three highestYes No Parks and planned residential communities Dog park Priority Investment Ratings (PIR). No 4 3 2 1 07 Yes provide short sections of trails, there is a ȨȨ 55% of households say being closer 08. Golf courses great need4 3 for 2 an 1 interconnected network Greenway trail system to parks, trails or greenways) would Yes NoNo 4 3 2 1 09. help them be more physically active.Yes that is well advertised, easily accessible and 4 3 2 1 10. Indoor turf field ȨȨ In the past 12 months,ball) 46% of (e.g. football, soccer, lacrossey Yes No Nospans more of the County. 11. Indoor fitness and exerciserespondents facilities report not visiting a 4 3 2 1 (e.g. basketball, volle Yes greenway, followed by 30% who 4 3 2 1 12. Multipurposegy fieldsm space Yes No Multi-use have visited a greenway 1-5 times. No 4 3 2 1 13 Yes ȨȨ 27% of respondents want to use 4 3 2 1 14. Natural Trails a greenway a few times a month, Yes No Outdoor amphitheaters No 4 3 2 1 15. followed by 21% who would like to Yes 4 3 2 1 16. Outdoor fitness and exerciseuse a greenway equipment a few times a year Yes No Pickleball courts No 4 3 2 1 17. and 17% a few times a week. Yes 18. Picnic sheltersg ȨȨ When asked which reason 4 3 2 1 discourage greenway use, Yes No No 19. Pier/fishin ) 4 3 2 1 round outdoors Yes yg respondents( reported lack of 4 3 2 1 20. Pla yball courtsinformation, lack of nearby Yes No Sand volle No 4 3 2 1 21. destinations and lack of time as the Yes 22. Senior center top three reasons. 4 3 2 1 Yes NoNo 23. Skate park/BMXȨȨ The top three destination 4 3 2 1 ) Yes 24. Splash pad respondents(outdoor reported a desire 4 3 2 1 to visit by way of a greenway are No Tennis courts ) ) Yes No 25. (indoornatural areas and open space, gparks Yes ) aking, canoein 26. Track outdoorand playgroundsg, ka yand shops and___ Track ( g. boatin 27. restaurants.(e. ______28. Water accessȨȨ 14% of respondents are very 29. Other: ______supportive of paying increased taxes to develop new greenways[Write in whileyour answers below using the item numbers from the list in Question 1, or 2. Which FOUR25% are of somewhatthe FACILITIES supportive or AMENITIES and from the list in Question 1 are MOST IMPORTANT to your21% household? are not at all supportive. circle "NONE".] 1st: ____ 2nd: ____ 3rd: ____ 4th: ____ NONE

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©2018 ETC Institute for Chatham County CHATHAM COUNTY

PROPOSED DESIGN STANDARDS

GREENWAY GREENWAY GREENWAY USERS MASTER PLAN MASTER Two main user groups utilizing a greenway whether it is exercise or enjoying nature. trail network can be distinguished – Commuters use greenway trails to traverse recreational users and commuter. Those who the landscape – they are destination use greenway trail for recreational purposes oriented. Generally, commuting users are on walk, walk their pet, run and bike for sport. a local-scale instead of County-wide due to Their goals pertain to personal achievement, the rural nature of Chatham County. TRAIL TYPES Greenways are often categorized under Greenway Trails: As the most common type the umbrella of the multi-use path of trail, greenways can be defined as linear network. Multi-use path networks are well open space areas, often associated with connected systems comprised of various wildlife corridors or valuable vegetative forms and uses, intended for recreation, buffers. Most often located within a pedestrian, bicycle, and commuter uses. dedicated easement or public utility right- Multi-use paths often support non- of-way, greenway trails usually include an motorized transportation between adjoining improved surface to allow ease of usage municipalities on a regionals scale such as for wheeled, muscle powered vehicles. Chatham County. Improved surfaces are most commonly asphalt, concrete or crushed stone. The Multi-use paths can take different forms width of the trail can vary from ten to based on available land, intended usage and fourteen feet, with ten feet wide being the the overall contribution to a greater system most common. of connectivity. Multi-use paths can run adjacent to roadways or along independent A typical cross section of a paved greenway alignments. For the purposes of this plan, trail can be found in the Appendix. we refer to off-street facilities as greenways, and on-street facilities as sidepaths.

226 PARKS + RECREATION COMPREHENSIVE MASTER PLAN MASTER PLAN GREENWAY Side Paths Side paths should be located with consideration to a safe clear zone. Highway Side paths share the right-of-way (ROW) design manuals specify the distance from with streets and vehicular corridors. Usually edge of roadway pavement to side-path located immediately adjacent to a street, based on the posted speed of the road and a vegetated buffer or other separation is average daily trips. This distance can be typically provided between the street / mitigated by installing a curb and gutter or motor vehicles and the pedestrian path of a vertical barrier such as guardrail to protect travel. For the purpose of this plan, side trail users from vehicles that leave the road paths, or “connectors”, are paved on-road in an accident. The clear zone distance (limited) or parallel and adjacent-road should be considered at the planning stage (preferred) facilities that connect users from to determine the adequate right-of-way residential, civic, social and employment width required and possible increase in areas to the greenway network. Side paths, costs for the installation of curb and a closed at 10-14 feet in width, are bidirectional and drainage system. physically separated from vehicular travel through vegetated landscape strips, rumble For either on-road or off-road facilities strips or site furnishings (street lights, way along NCDOT corridors, the County should finding signage or benches). collaborate with their Rural Planning Organization (RPO) and NCDOT for funding Side paths typically parallel local, collector and implementation. and highway roads with higher volumes and moderate-to-high speed vehicular traffic A typical cross section of a sidepath can be (15 – 55 MPH)17. As roadway speed increases found in the Appendix. so should the separation width between the vehicular path of travel and the side path facility. Specific details regarding side path width, separation width, landscape material, maintenance, crossing design or intersection with and connection to other multi-modal facilities should be considered during a detailed corridor study.

17 U.S. Department of Transportation, Federal Highway Administration. Small Town and Rural Multimodal Networks, 2016.

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Stream Corridor Trails Stream-side Trails For the purposes of this plan, stream Streamside trails are limited to more urban GREENWAY GREENWAY MASTER PLAN MASTER corridor trails are defined as trails adjacent areas. Given the rural character of the stream or river corridors that are typically County and proposed stream corridor located stream-side, within the floodway trails, these trails will be limited if used at or the floodplain. All three trail locations all. Dense urban conditions restrict trails to likely reside within riparian corridors and, the floodway and may require installation depending on which watershed they of railings, benches, or retaining walls to traverse, a 50-foot vegetated buffer may be stabilize stream banks. These trails are required. a minimum of 10-feet wide and paved to withstand periodic flooding and inundation. This master plan suggests determining the surface of stream corridor trails during Floodway Trails the detailed corridor analysis. While paved trails are best practice, the County Floodway trails are located within the may make more progress by considering regulated floodway and are typically asphalt natural surface trails in the short-term, or concrete to mitigate periodic flooding. while planning to pave the trails when Often, an undisturbed vegetated buffer funding becomes available. While natural is located between the stream bank and surface trails can present a higher degree the trail to help stabilize streambanks, of maintenance and are not accessible to moderate stream flow and filter pollutants. all, they require less capital investment, Located within the floodway, the materiality engineering and land disturbance. Local of trail cross sections should be carefully interest groups and volunteers have been considered to provide an adequate known to assist with both trail construction foundation, stabilization and non-slip and maintenance, allowing the County to surface depending on the frequency and implement more miles of trails in the short- velocity of flood events. term. Contacting organizations such as When working within the regulatory Friends of the Deep River, Friends of the floodway, trail design (regardless of surface Rocky River, Friends of the Lower Haw and type) should minimize any change in ground the Triangle Land Conservancy can gauge elevation where possible. Any construction interest in a collaborative implementation or increase in ground elevation within strategy. the floodway triggers detailed hydraulic modeling and required approvals through the Federal Emergency Management Agency (FEMA).

228 PARKS + RECREATION COMPREHENSIVE MASTER PLAN MASTER PLAN GREENWAY Floodplain Trails Located in more upland zones and within the 100-year regulatory floodplain, these multi-use trails should be paved and a minimum of 10-feet wide. Known to experience less frequent flooding and lower stream velocities, trails within floodplains are preferred to those within the regulatory floodway. Aggregate surface may even be suitable depending on site specific conditions. Additionally, FEMA does not regulate greenway trail development within the floodplain. These trails are designed to accommodate a variety of users including walkers, joggers and cyclists.

Northeast District Park > Chatham County, NC

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Equestrian Trails variety of scenery and terrain with periodic stopping points for socializing and gathering Equestrian trails are intended to serve the GREENWAY GREENWAY to enhance the rider experience. Trails MASTER PLAN MASTER equine enthusiast who prefers dedicated should provide reasonable access to stock trails for their specific use and for safety water at intervals of no more than ten miles concerns of riders and their horses. Horses, with signage and trail markings to promote easily startled by hikers and / or bicyclists, equestrian and rider safety. need trails that provide adequate horizontal and vertical clearances to feel at ease and Although specifications may vary depending offer good visibility. Dirt or compacted dirt on trail use and terrain, the following are the preferred trail surface, but gravel figure summarizes suggested widths and or crushed stone are also acceptable. clearances for a standard, single track horse Equestrian trail widths very depending on trail. use, double track (side-by-side riders) or Regular maintenance is critical for the single track but should only be a minimum of longevity of equestrian trails. Depending 1.5 to 2 feet in width (see figure 1 below) with on the degree of trail traffic, routine a vertical clearance of no less than ten feet maintenance such as repairing degraded above grade to allow for ease of passage. treads, reinforcement of wet areas, Equestrian trails should be designed to mowing of shoulders, vegetation removal maintain site distances of at least 100 to maintain vertical clearances should be feet and trail shoulders or clear zones of factored into Department maintenance three feet to promote visibility, minimize management plans. Periodic maintenance obstacles and keep horses and riders at (every 1-4 years) may include reshaping of ease. Typically, riders prefer loop trails (15- the trail, cleaning or repair of run-off control 20 miles long) to accommodate parking of structures, reapplication of gravel or trail trailers where the trail both starts and ends. surface, repair of stream crossings and other Thought should be given to providing for a structures.

Table 2: Suggested trail specifications for a standard, single-track horse trail.18

18 Hancock, Jan, et. al. Equestrian Guidebook for Trails, Trailheads, and Campground. United States Department of Agriculture in cooperation with the Recreational Trails Program of the Federal Highway Administration, U.S. Department of Transportation.

230 PARKS + RECREATION COMPREHENSIVE MASTER PLAN MASTER PLAN GREENWAY Blueways The County should determine if any of the proposed blueway sites are eligible A blueway is a water trail that connects for designation as a NC State Blueway people to linear destinations such as launch granted by the North Carolina Department points, camping locations and points of of Environment and Natural Resources (NC interest along stream and river corridors. DENR) State Trails Program and thus eligible With an abundance of streams and rivers for Federal funding from the Department of traversing Chatham County, a blueway the Interior (National Parks). All such sites network is an intrinsic recreation opportunity are subject to the NCDENR Blueway Trail that, as revealed through the community standards. engagement process, appeals to several local kayaking and canoeing enthusiasts. Based on the NCDENR Blueway Trail With a strong focus on preservation of Standards, the County should consider natural resources, increasing recreational adopting design standards for blueway access to these bodies of water is access points. The following are recommended to meet recreational need, recommended: enhance awareness of the County’s local ȨȨ Provide a minimum of 5 car parking site resources, and protect stream and riparian demarcated with signage corridors. ȨȨ Provide a natural but well-maintained While there are few river access points that pathway (minimum 6’ wide, vegetation are truly under the County’s control, several no higher than 5 inches) from parking to informal water access points along the water access Haw River, Deep River, and Cape Fear River ȨȨ Provide permanently affixed canoe exist. The County does manage 2 water or kayak stand every 1000 feet if the access points along the Haw River. This pathway from parking area exceeds 1500 plan recommends increasing the number linear feet. of formal water access points to promote ȨȨ Provide marked water access point with a blueway system with adequate launch reflective signage visible from the water points, prioritizing conversion of informal ȨȨ Provide seating opportunities appropriate access points to formal access points. To for the site located at access points or support a blueway network, water access other amenities (ie, grills, fire pit, etc) points should be located at 4-6 mile ȨȨ Inclusion of additional amenities such as intervals on a minimum of two-acres of land. camp sites, grills, fire pit, and educational Where possible, river access points should signage is strongly encouraged. be incorporated into larger District parks ȨȨ All facilities shall meet the requirements such as the proposed Rocky River District of the Americans with Disabilities Act Park and the Lower Haw State Natural Areas. ȨȨ Visible Blueway access point signage Proposed river access points are shown on displaying emergency contact numbers the Proposed Trail Network Map located in and paddler skill level is required in all the Appendix. parking areas. Signage consistent with Harnett County Parks and Recreation Branding is strongly encouraged.

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OTHER DESIGN CONSIDERATIONS

GREENWAY GREENWAY Comfort Facilities + Furnishings + Maintenance MASTER PLAN MASTER Artwork Greenway trail maintenance should be Comfort Facilities, furnishings and artwork discussed at the feasibility stage of each enhance and provide comfort for greenway project to determine the type, interval and users. With greenways occurring in or cost of annual trail maintenance. Often there adjacent to floodplains, most facilities are is a tradeoff between higher construction located at or near the access areas to a costs with lower maintenance costs and greenway system. The facilities available vice versa. As a benchmark, The Ohio to users include restrooms, maintenance River Greenway Development Commission sheds, information kiosk, bicycle facilities has developed best practices in trail and shelters. maintenance. To reference, this document is attached in the Appendix. The factors that The inclusion of furnishings along the route impact maintenance include: allow users to maintain a sense of safety and guidance while providing the opportunity ȨȨ Trail Surface - Fully stabilized surfaces to rest from exercising or to contemplate like concrete and asphalt have very as a break from causally traversing the trail. low annual maintenance requirements. Placing seating strategically along the path, Repaving of asphalt surfaces should especially in communities with an aging be budgeted every 15 years. population will encourage these users to ȨȨ Materials - Likewise bridges and enjoy the trails to the fullest potential. When boardwalks with concrete decks utilities are available, safety furnishings have a lower life cycle cost than should be included. These include water southern yellow pine decking, fountains and water-bottle filling stations to which must be replaced every 7-9 allow the users to keep hydrated as well as years. Other materials choices have adequate lighting to provide visibility when lower maintenance costs including; natural light is no longer available. handrails, kick boards, top rails, pickets and signage. ȨȨ Location - The location of trails also impacts the County’s maintenance burden. Trails of any surface type will require higher a maintenance commitment when they are located within a floodplain that sees regular inundation of water. ȨȨ User Type – Different users impact the life of trails. Natural surface trails dedicate to walking and running require substantially less maintenance than mountain biking or equestrian trails. Chatham County will need to develop a policy with regard to manure disposal with the development of any equestrian trails.

232 PARKS + RECREATION COMPREHENSIVE MASTER PLAN MASTER PLAN GREENWAY PROPOSED GREENWAY NETWORK PLAN This master plan proposes a greenway or side paths. This plan prioritizes trail network that is focused on meaningful improvements for the ten-year planning connections and opportunities to improve horizon by identifying corridors that consider health and wellbeing while enhancing the following criteria: environmental protection and economic impact. Focusing on four primary trail ȨȨ Minimal land / easement acquisition typologies greenways, side paths, stream ȨȨ Strong support from the community corridors and equestrian trails, this network and partners – plan proposed a series of 4-6-mile corridors ȨȨ Ability to improve access to priority totaling 268 miles of greenway trails. As destinations, especially existing or proposed in Chapter 5, the proposed Level funded public parks and schools of Service for County-owned and operated ȨȨ Potential for acquisition of land trails recommends constructing 85.3 of the in danger of more immediate 268 miles within the next ten years. It is development important to note that the level of service ȨȨ Proximity to population growth centers recommends 8.4 miles be constructed loop ȨȨ Connection to or traversing across trails within parks, 44.7 miles be natural areas with high Social Vulnerability surface trails, and 32.2 miles be greenways Indices (SVI). ȨȨ Facilitates regional connections

233 CHATHAM COUNTY

SOCIAL VULNERABILITY INDICES Social Vulnerability Indices (SVI) were to improve health and environmental GREENWAY GREENWAY MASTER PLAN MASTER originally created to help emergency equity. Historically, the planning process response planners and public health officials tends to give most attention to areas of a identify and map communities that will community with lower SVI’s while those with most likely need support before, during and higher SVI’s are more in need of access to after a hazardous event19. The SVI ranks public infrastructure and amenities such each census tracts based on 15 social as alternative modes of transportation, factors including poverty, lack of vehicle healthcare, education and parks. When access, unemployment rates, and per capita prioritizing implementation of trail corridors, income to name a few. More recently, SVI’s this plan considers social vulnerability based have been used in community planning on the below map20.

Figure 3: SVI map based on data acquired from CDC's Social Vulnerability Index

19 https://svi.cdc.gov/factsheet.html 20 2016 overall SVI, census tract level. Created by the Centers for Disease Control and Prevention (CDC) / Agency for Toxic Substances and Disease Registry (ATSDR) / Geospatial Research, Analysis and Services Program (GRASP).

234 PARKS + RECREATION COMPREHENSIVE MASTER PLAN MASTER PLAN GREENWAY PROPOSED CORRIDORS Based on the aforementioned criteria, the “vote” by the public, and one point for each following trail corridors should be priorities of the five additional criteria met. Where two over the next ten-year planning horizon. scores are equal, they have been placed in The scoring is based on one point for every alphabetical order.

Corridor Name Miles Type Trail Votes and schools to public parks Proximity immediate development of In danger centers to growth proximity vulnerability high of to areas Proximity protected within conservation, Location parkland land use designations lands or SCORE TOTAL Lower Haw River 6.4 Stream 7 X X X X 11 Pokeberry Creek Corridor 7.6 Greenway 3 X X X X 7 Brooks Creek Corridor 4.8 Stream 3 X X X 6 Lower Rocky River 12.7 Stream 4 X X 6 Haywood Corridor 4.2 Stream 1 X X X X 5 Jordan Lake / Deep River Connector 1.8 Greenway 1 X X X X 5 Lower Deep River 6.9 Stream 3 X X 5 Western US-64 Corridor 5.9 Sidepath 4 X 5 Lower Harland Creek Corridor 6.4 Stream 2 X X 4 Lower Jordan Lake 10 Greenway 1 X X X 4 Lower US-15-501 Corridor 4.2 Sidepath 1 X X X 4 Bynum Riverside Trail 1.7 Stream 2 X X 4 Upper Haw River 8 Stream 2 X X 4 Upper Jordan Lake 6 Greenway 2 X X 4 TOTAL 86.6

Table 3: Priority trail corridors proposed for a ten-year planning horizon. See the Appendix for a full list of proposed trail corridors.

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The greenway network plan addresses Given the rural nature of the County and differing densities, destinations and significant overland mileage to connect

GREENWAY GREENWAY distances of travel County-wide. With people to destinations of choice, this plan MASTER PLAN MASTER the expansion of Chapel Hill, Briar recommends the County coordinate with the Chapel, Farrington and other planned North Carolina Department of Transportation developments in the northern reaches of (NCDOT) to implement long corridors the County, the corridors are more tailored of sidepaths along state highways. For to local connections between residential example, the proposed sidepath connecting neighborhoods including Briar Chapel and Pittsboro to Siler City along Highway 64 also Fearrington Village; commercial centers, appears on NCDOT’s Pedestrian Map (dated existing parks such as the Park at Briar June 27, 2016 and included in the Appendix) Chapel; and the proposed elementary as a recommended multi-use path. school and future recreation center. The Additionally, shown on both the proposed network extends south towards the Haw network map and recommended multi-use River, connecting with corridors surrounding paths on NCDOT’s Pedestrian Map are part Bynum, Earl Thompson park, and the Lower of the Carbonton Corridor, the Rocky River Haw River State Natural Area. While the Corridor, the Moncure Connector, portions greenway network map (see the Appendix) of the Upper Haw River Corridor and the reflects a single Lower Haw River trail Eastern Highway 64 Corridor. The County corridor, the North Carolina State Parks has is encouraged to coordinate closely with plans for the trail to run on both the east and NCDOT to implement these sections of the west side of the Haw River. greenway network. Encircling Pittsboro’s Extra Territorial The network plan recommends Blueways Jurisdiction (ETJ) and Chatham Park South and Stream Corridor Trails along the Deep Village is a ring of connected land uses River, Rocky River and Haw River. The designated as parkland, protected lands and blueway and stream corridor trail on the conservation land. Coined the Conservation Deep River also being developed by North Ring, the greenway network plan proposes Carolina State Trails as the Deep River State a series of connected greenway, sidepath Trail. Before development of this network and stream corridor trails totaling 42 plan, it was the only “hybrid” state trail miles of a looped trail system. Unique to meaning both a Blueway and terrestrial North Carolina, a consecutive looped trail trail. NC State Trails has the hybrid trail system of this length can be a tool for terminating in a State Park property that is recreation and improved health outcomes, just west of where Route 1 crosses over the economic development and conservation Deep River, just south of Jordan Lake. At this of natural habitat with significant ecologic State Park, a canoe takeout and system of functionality. mountain bike trails planned.

236 PARKS + RECREATION COMPREHENSIVE MASTER PLAN MASTER PLAN GREENWAY INTERAGENCY COORDINATION The proposed greenway network within and as land and funding become available. Chatham County intends to connect to The County will need to evaluate future trail trail systems proposed by both local and locations not shown on the map in areas adjacent agencies. Similarly, as river where other jurisdictions are constructing corridors extend into adjacent counties, this trails. For example, if the Town of Cary plan considers blueway corridors that are constructs a trail that is identified on their part of larger blueway systems. Whether parks plan then the County would evaluate a blueway or terrestrial trail, connection to options for extending those trails into other local and more regional trail systems communities that are developed under the while establishing the network plan will County’s land use jurisdiction. ensure connectivity between communities. There are also benefits from proposed While Chatham County has control of trail connections to regional trail systems. construction within its jurisdiction, the Connections to regional trail systems such Network Plan proposes trails within the as the Mountains to Sea Trail, American Jordan Lake State Recreation Area (JLSRA). Tobacco Trail, East Coast Greenway, the This area is under the control of the Army Deep River Blueway and the Haw River Corps of Engineers (ACOE) and is used for Paddle Trail have the potential to leverage recreation purposes such as hunting and additional support, resources and advocates. fishing. Any proposed trails would need prior approval by the ACOE. Additionally, While this Network Plan does consider the location of proposed trail corridors connections to local and regional trail within JLSRA should be evaluated closely systems, greenway corridors frequently in conjunction with lands designated for evolve and shift alignments as detailed hunting as trails use and hunting are not corridor and feasibility studies are completed compatible uses.

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IMPLEMENTATION While the network plan provides an overall safety, user experience, long-term GREENWAY GREENWAY MASTER PLAN MASTER framework for development of various maintenance, and regulatory requirements. types of trails and the approximate With this more detailed layer of information, routes, it is by no means construction- detailed design decisions such as trail ready. As a living document, the network surface and profile, width, markings, plan and priorities may evolve with signage, furnishings, and crossings changing development pressures, funding can be finalized. Only after this detailed opportunities, and demographic trends. assessment can a final trail alignment be Further, the County will need to undertake determined. The below diagram illustrates more detailed corridor and feasibility a typical greenway planning, design and studies to “ground-proof” each trail construction process with key phases and corridor. This typically includes a detailed individual tasks. Next steps will be for the evaluation of land / easement acquisition County to undertake individual Corridor potential, topography, stream or road Studies followed by Feasibility Studies and crossings, grading and drainage patterns, finally, Project Design.

Figure 4: Greenway trail planning, design and construction process and sequencing.

238 PARKS + RECREATION COMPREHENSIVE MASTER PLAN MASTER PLAN GREENWAY FUNDING STRATEGIES Next to land acquisition, funding is the connectivity network. The following sources most difficult step in the process. Below of funding have been instrumental in the are several funding sources that can be successful development of bicycle and tapped to provide the necessary dollars pedestrian networks in other North Carolina to plan, design, and/or construct the communities. FEDERAL FUNDING Federal Transportation Funding Transportation Alternatives Program Many North Carolina communities have The Transportation Alternatives Program partnered with the Federal Highway provides federal funds for community- Administration to build multi-use paths, based projects that expand travel choices greenways, sidewalks, bike-lanes and and enhance the transportation experience improve crossings. Each of these programs by integrating modes and improving the is administered by NCDOT through the cultural, historic, and environmental aspects Locally Administered Projects Program of our transportation infrastructure. Projects (LAPP). Communities wishing to access types include: Federal Funding must submit their candidate projects to their MPO or RPO so ȨȨ On-road and off-road pedestrian and that the project can be entered into the bicycle facilities Strategic Transportation Investment Mobility ȨȨ Infrastructure projects for improving Formula. This formula ranks projects and non-driver access to public identifies those to be funded in the State transportation and enhanced mobility Transportation Improvement Program (STIP). ȨȨ Community improvement activities These funds require a 20% match from the ȨȨ Environmental mitigation locality. ȨȨ Safe routes to school projects ȨȨ Streetscape improvements ȨȨ Refurbishment of historic transportation facilities ȨȨ Other investments that enhance communities

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Congestion Mitigation & Air Quality in Rocky Mount, Triad and Triangle. The North Carolina local project sponsor is responsible

GREENWAY GREENWAY for providing the required match. This MASTER PLAN MASTER Congestion Mitigation & Air Quality category accounts for 5% of the total (CMAQ) is a Federal program that funds North Carolina CMAQ apportionment. transportation projects and programs in air ȨȨ Subregional CMAQ funds are locally- quality nonattainment and maintenance administered and awarded at the MPO/ areas to help achieve and maintain national RPO level to projects within eligible standards for air quality pollutants. In North counties. The local project sponsor is Carolina, NCDOT serves as the administrator responsible for providing the required for this program. Funding is apportioned match and meeting federal funding to North Carolina based on the population requirements. This category accounts in non-attainment and maintenance areas for 60% of the total North Carolina of the state and the severity of air quality CMAQ apportionment. This is the problem. category that most likely be used for City of Concord Projects. NC’s allocation of CMAQ funding is split in three pots available for funding, as follows: ȨȨ Statewide CMAQ funds are Recreational Trails Program (RTP) administered by NCDOT and are The intent of the RTP is to help awarded to prioritized NCDOT-driven fund trails and trail-related recreational needs CMAQ eligible projects either on a at the State level. Funding for the RTP comes statewide tier facility or involving a from federal gas taxes paid on non-highway system wide improvement within fuel used in off-highway vehicles. The program nonattainment and maintenance is administered at the Federal level by the areas. Statewide CMAQ funds are not Federal Highway Administration. Grants range subject to regional or subregional from $10,000 - $100,000 and require a 25% allocations or the allocation formula. match by the locality. Approved Uses - New This category accounts for 35% Trail/Greenway Construction Trail/Greenway of the total North Carolina CMAQ Renovation Approved Trail/Greenway Facilities apportionment. & Trail Head/Trail Markers Purchase of Tools to ȨȨ Regional CMAQ funds are locally- Construct &/or Renovate Trail/ Greenway Land administered and awarded to projects Acquisition for Trail Purposes Planning, Legal, spanning more than one air quality Environmental, and Permitting Costs - up to region that cannot be considered 10% of grant amount Combination of the above. subregional projects. Air quality Visit https://files.nc.gov/dncr-trails/documents/ regions are Catawba, Great Smoky files/rtp-general-information.pdf for more Mountains National Park, Metrolina, information.

240 PARKS + RECREATION COMPREHENSIVE MASTER PLAN MASTER PLAN GREENWAY STATE FUNDING State Transportation Funding bicycle and pedestrian accommodation is appropriate. There is discretion within Independent Bicycle & Pedestrian NCDOT for how these elements of a roadway Facilities - Historical state funding has improvement projects are funded and been a critical component in funding maintained. Communities should work independent bicycle and pedestrian with their MPO/RPOs, local transportation projects, including the 34-mile-long planning officials, NCDOT Division and Neuse River Greenway, early sections of Central staffs to identify priority projects and Little Sugar Creek Greenway and many negotiate details associated with the type, more. The 2013 Strategic Transportation location, funding and maintenance of biking Investment Law prohibited state investment and walking infrastructure associated with in stand-alone or independent bicycle and upcoming projects. pedestrian facilities. Currently there are no state transportation funds available to State Parks Funding communities in North Carolina. There is a great deal of support throughout North There are dollars available through the Parks Carolina for removing this prohibition from and Recreation Trust Fund (PARTF), which the STI Law. provides dollar-for-dollar matching grants to local governments for parks and recreational Bicycle & Pedestrian Facilities with Roadway projects to serve the public. PARTF is the Projects – NCDOT’s Complete Streets Policy primary source of funding to build and calls for the design and construction of renovate facilities in the state parks as well roadways that complement the context as to buy land for new and existing parks. For and character of the communities they more information, visit https://www.ncparks. serve. For many roadway improvement gov/more-about-us/parks-recreation-trust- projects in urban, suburban and small towns fund/parks-and-recreation-trust-fund. LOCAL FUNDING Bonds by the community. Bond campaigns should be well organized with a community’s Both Wake and Mecklenburg Counties public affairs department and thoroughly have passed bonds to protect open space coordinated across all internal departments. corridors and build greenway networks. Public outreach during the campaign is These bonds generally pass with high essential to educate residents about the community support and often lead to benefits of infrastructure investment and future bond initiatives to keep building the to understand which projects garner the network. Other communities that have used highest community support. Communication bonding for greenways include, the City of should continue after a successful bond to Wilmington, Town of Chapel Hill, Town of inform voters how bond dollars are being Cornelius and the City of Greenville. Often spent and to highlight when projects are multi-use paths and greenways are included completed. This is an essential step that in municipal transportation bond packages. will make future bond campaigns more Successful bond campaigns require a well- successful. defined plan with specific projects supported

241 CHATHAM COUNTY

PUBLIC PRIVATE PARTNERSHIPS The City of Greensboro is leading North parkland dedication requirements with the GREENWAY GREENWAY MASTER PLAN MASTER Carolina in leveraging public-private exception of easements for street-side partnerships to complete their Downtown trails. If the Town of Cary’s Parks, Recreation Greenway Loop. Through the Action and Cultural Resources Facilities Master Greensboro Foundation, the project has Plan indicates a future greenway through a raised over $10M in private funds by working proposed development, whether residential with foundations and private givers. This or non-residential, a strip of greenway land money leverages over $21 M in local and through this area shall be dedicated to federal funds. the Town, at a minimum of thirty (30) feet, but not to exceed fifty (50) feet in width; widths Developer Built of easements may be reduced to twenty (20) The Town of Cary built its first greenway feet in those cases where the developer is constructing the greenway trail. Widths of 40 years ago and now has more than 80 greenway easements for street-side trails [see miles of greenway trails. A big part of their Section 7.10.4 (C)] shall be determined by the network development has been the result of Parks, Recreation and Cultural Resources developer-built trails. The Town of Cary works Director. with developers to set aside important open space that provides trail connectivity, wildlife habitat corridors, and water quality protection. Per the Cary Land Use Ordinance developers must dedicate land or make payment in lieu for public park and or greenway development to serve the recreational needs of the residents. Land dedications for greenways are required for both residential and commercial development for those locations in the Town’s latest greenway master plan. Easement dedication for greenway purposes is a separate requirement from parkland dedication. Though the land dedicated for greenway purposes may be counted towards

242 PARKS + RECREATION COMPREHENSIVE MASTER PLAN MASTER PLAN GREENWAY CHARITABLE DONATIONS / FOUNDATIONS Greenway Foundations Community Development Block Greenway foundations focus on developing Grant (CDBG) and maintaining trails and green corridors on CDBG is a flexible program that provides a County-wide basis. The County could seek communities with resources to address land leases along their trails as a funding a wide range of unique community source, in addition to selling miles of trails to development needs. The CDBG program community corporations and nonprofits in provides annual grants on a formula the County. The development rights along basis to 1,209 general units of local the trails can also be sold to local utilities governments and States. Over a one, for water, sewer, fiber optic, and cable lines two, or three-year period, as selected by on a per mile basis to support development the grantee, not less than 70 percent of and management of these corridors. Some CDBG funds must be used for activities greenway foundations have created its own that benefit low- and moderate-income specific Greenway Trail license plate to help persons. In addition, each activity must support the development, maintenance, and meet one of the following national expansion of trails in their city. The cities get objectives for the program: $45 dollars from each greenway tag sold. This could really be expanded if promoted ȨȨ Benefit low- and moderate-income persons, ȨȨ Prevention or elimination of slums or blight on trails, in publications and on the County’s ȨȨ Address community development needs website. having a particular urgency because existing conditions pose a serious and Greenways Conservation Groups immediate threat to the health or welfare of the community for which other funding is These groups adopt green corridors to not available. support the operations and capital costs for specific greenway corridors. These groups raise needed money for designated greenways for capital and operations costs. Another strategy used by several communities is the creation of a greenway trust fund for land acquisition and facility development that is administered by a private greenway advocacy group, or by a local greenway commission. A trust fund can aid in the acquisition of large parcels of high priority properties that may be lost if not acquired by private sector initiative. Money may be contributed to the trust fund from a variety of sources, including municipal and county general funds, private grants, and gifts.

243 APPENDIX PARKS + RECREATION COMPREHENSIVE MASTER PLAN

APPENDIX INDEX 1 PARKS • Park Classifications • Park Assessments • 2009 Comprehensive Plan Summary

2 PROGRAMMING • Program Assessment Data

3 BEST PRACTICES • Partnerships & Volunteers • Funding Sources

4 STATISTICALLY VALID SURVEY REPORT 5 GREENWAYS • NCDOT’s Comprehensive Transportation Plan Pedestrian Map • Typical Greenway Trail Cross Sections • Proposed Trail Corridors • Ohio River Greenway Development Commission Best Practices in Trail Maintenance

6 NATURAL RESOURCES MANAGEMENT POLICY - EXAMPLE DOCUMENT

7 MAPS • Existing Parks • Proposed Parks / Park Search Areas • Proposed Trail Network Map

245 CHATHAM COUNTY PARK CLASSIFICATION APPENDIX

2018

PARK CLASSIFICATIONS > CHATHAM COUNTY

INTRODUCTION This appendix outlines Chatham County’s proposed park classification system. The purpose of the park classification system is to provide a conceptual framework for the Parks and Recreation Department to understand the park usage and programming, site selection, maintenance standards and design standards for a park. The park classification system can be used both to understand the maintenance needs and design standards suitable for an existing park based on park size and park use, or it can be used to inform site selection, design standards and maintenance requirements for a future park as land is acquired. When properly applied, the park classification system will result in a park system that is diverse, cohesive, well-maintained and safe.

NEW PARK CLASSIFICATION SYSTEM The proposed park classification system utilizes the National Recreation and Parks Association’s (NRPA) 1996 document that establishes widely accepted park classification standards. The report states that “a standard for parks and recreation cannot be universal, nor can one city be compare with another even though they are similar in many respects.”1 While the NRPA is an important tool for parks and recreation departments, the system has its limitations. The proposed park classification system for Chatham County tailors the NRPA standards to meet the County’s specific needs and provides more comprehensive standards that incorporate a finer level of detail into how a park is designed and used. Some of these details include site selection, maintenance standards, detailed design standard and length of stay.

> Site selection: How does an available site influence what type of park can be built there? How does community need influence acquisition decisions to ensure the site will be adequate for the identified need? > Park usage: How do visitors use this park? How does programming affect park design standards? How do the existing conditions of the site and the needs of the surrounding community affect park design standards? > Maintenance standards: What is the expected maintenance load to keep this park safe, clean and inviting? > Design standards: What design standards must be met for the park to fulfil its purpose for as many people as possible?

1 Mertes, James D., and James R. Hall. 1996. Park, Recreation, Open Space and Greenway Guidelines. Arlington, Va.: National Recreation and Park Association.

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The new park classifications are intended for both existing parks and future parks. These classifications are:

> Pocket Park > Open Space or Natural Areas > Neighborhood Park > Conservation Lands > Community Park > Sports Complexes > Regional Park > Blueways and Non-Motorized Boat Launches > Special Use Park or Facility > Greenbelts, Greenways, Multi-use Paths and Trails > Joint-Venture Facilities

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POCKET PARK Pocket parks are small open spaces with an urban feel that serve as play areas for children, spaces for relaxing and socializing, taking lunch breaks and even small event spaces. Successful pocket parks are accessible for pedestrians, allow people to engage in self-led recreational activities such as playing or relaxing and are comfortable and inviting spaces where visitors can expect to interact with friends and neighbors.

In general, pocket parks offer minimal amenities on site and are not designed to support programmed activities, except for small neighborhood events such as farmers markets or shelter rentals. The service area for pocket parks is usually less than a quarter-mile and they are intended for users within close walking distance of the park.

This type of park may be found in a public park system, but they are also commonly designed, constructed and maintained as a commonly held area within a private residential development and managed by a homeowners’ association or as part of a building plaza. Pocket parks may also be located on underutilized urban land repurposed for parks or on the “in-between” spaces in urban environments.

Pocket parks are much more common in City and Town parks and recreation systems and are not usually found in County systems. The purpose of including this classification is to serve any of the county’s unforeseen future needs for pocket parks.

SITE SELECTION Location − Adjacent to areas with frequent pedestrian use − Adjacent to residential or commercial areas − On neighborhood streets or areas protected from heavy automobile traffic − On underutilized urban land Sizing − Approximately 0.5 to 3 acres Connectivity − Should connect to commercial and residential developments when possible − May connect to multi use paths, greenways or other urban trails − Visitors to the park will typically come from a 0.25-mile radius

PARK USAGE Visit Duration − Visitors tend to stay an hour or less Programming − Parks are designed primarily for passive or unprogrammed recreation − Special events such as farmers markets may occur onsite − Amenities are unprogrammed and can be used on a first-come, first-served basis

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MAINTENANCE STANDARDS Level 1 − Applied to park as funding and resources are available − May be applied to an individual amenity or high visibility park that requires a higher level of upkeep Level 2 − Required for this park Level 3 − Standard is inadequate for this park

DESIGN STANDARDS Amenities − Should include amenities for passive recreation such as fitness walking loops, playgrounds and picnic shelters Comfort − Restrooms are not provided Facilities − Covered shelters may be provided − Water fountains may be provided Sports − May feature unprogrammed small sports fields or courts Playgrounds − Designed for ages 2 to 5 years and 5 to 12 years − Should include shade − Should be ADA accessible Furnishings − Benches and garbage cans should be located near amenities − Park furnishings should meet jurisdiction’s style and design standards Landscaping − Appropriately designed to complement park theme − Will enhance visitor experience − Will not obscure visibility of park’s amenities to ensure safety Signage − Consistent style within park and park system − Should meet jurisdictional style and design standards − May include entrance signage − Wayfinding signs within park if needed − Pedestrian-scale wayfinding signs to direct visitors to park − Park and amenity rules will be posted Transportation − Handicapped parking may be provided Access − Little or no other parking − Widened on-street parking near park boundaries − Bicycle parking should be available − Sidewalk access to park should include curb cuts to accommodate wheelchairs and strollers Traffic − Traffic calming methods should be used on streets adjacent to the park to enhance pedestrian Calming access to the park Lighting − Security lighting should be kept on all night

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Naming − Park name should be consistent with the jurisdiction’s ordinances Art − Public art may be included − Should represent the character, context and brand of the adjacent neighborhood − Local artists should be commissioned to provide art installations Other − Pocket park design can be tailored to the specific recreation needs or demographics of the surrounding neighborhood − Safety design of park should meet established standards of crime prevention through environmental design standards

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NEIGHBORHOOD PARK Neighborhood parks offer a variety of recreational opportunities close to places where people live, work, and play. Neighborhood parks likely receive daily use. These parks are integrated into the neighborhood land use pattern and often have little or no parking to prioritize walking to the destination instead of driving. Neighborhood parks are ideally connected to a greenway system and provide important nodes or hubs within an area’s larger open space pattern. A variety of passive recreation opportunities with little formal programming is an indicator of a neighborhood park.

Chatham County has a long-standing strategy of creating parks near schools and the neighborhood park specification is appropriate for these locations in terms of size, service radius, and mix of passive and active recreation opportunities. Neighborhood parks located next to schools should consider the ways that students, teachers, and families may use the park in this unique location, but joint use agreements are not necessarily needed for school activities on parks in the same way that a shared gym facility, for example, needs clear communication and scheduling guidelines between partners.

SITE SELECTION Location − Located near local collector streets − Located in established or growing neighborhoods − Adjacent to community anchor such a school − Within walking distance of residential areas Sizing − Appropriately sized to accommodate multiple park amenities with a balance of active and passive recreation − Most parks will be between 3 to 10 acres Connectivity − Connect to commercial and residential developments or downtown districts when possible − Greenways, sidewalks, crosswalks and connector trails connect this park to its surroundings − Visitors to this park will generally come from a 0.5-mile service radius

PARK USAGE Visit Duration − Visitors tend to stay 1-2 hours Programming − Revenue generating facilities or programs are not present or are not the focus of this park − Up to 85 percent of this park is actively programmed or developed − At least 15 percent is open and unprogrammed space − Amenities are unprogrammed and can be used on a first-come, first-served basis − A single signature amenity may require programming or reservations

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MAINTENANCE STANDARDS Level 1 − Applied to park as funding and resources are available − May be applied to an individual amenity or high visibility park that requires a higher level of upkeep Level 2 − Required for this park Level 3 − Standard is inadequate for this park

DESIGN STANDARDS Amenities − Amenities will be varied and provide wide appeal to users of many ages, ability levels and interests − Examples of amenities may include walking loops, fitness stations, playgrounds, dog parks, picnic shelters, sports courts, and open play fields Comfort − Restrooms are not provided unless necessary for the signature amenity Facilities Sports − Sports fields and courts may be present but will be unprogrammed or multi-use − Fields may be used to support league practice when other space is not available Playgrounds − Accommodate ages 2 to 5 years and 5 to 12 years − Should include shade − Should be ADA accessible Furnishings − Benches and garbage cans should be located near amenities − Park furnishings should meet jurisdiction’s style and design standards Landscaping − Appropriately designed to complement park theme − Will enhance visitor experience − Will not obscure visibility of park’s amenities to ensure safety Signage − Consistent style within park and park system − Entrance signage should be provided at vehicular and pedestrian accesses − Wayfinding signs within park − Should meet jurisdictional style and design standards − Park and amenity rules will be posted Transportation − Some parking necessary, but parking should not inhibit the visitor experience Access − Widened on-street parking near park boundaries − 5 to 10 parking stalls, including handicapped parking should be adequate, but parking must meet local development standards Traffic − Traffic calming methods should be used on streets adjacent to the park to enhance pedestrian Calming access to the park

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Lighting − Security lighting should be kept on all night Naming − Park name should be consistent with the jurisdiction’s ordinances Art − Public art may be included − Should represent the character, context, and brand of the adjacent neighborhood − Local artists should be commissioned to provide art installations Other − Neighborhood park design can be tailored to the specific recreation needs or demographics of the surrounding neighborhood. − Safety design of park should meet established standards of crime prevention through environmental design standards

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COMMUNITY PARK Community parks are accessible to multiple neighborhoods and should focus on meeting community-based recreational needs as well as preserving unique landscapes and open spaces. This park can offer a variety of outdoor and indoor recreational opportunities, such as multiple athletic fields or a combination of uses. Community parks should be large enough to adequately accommodate multiple amenities and both passive and active recreational opportunities. Unprogrammed open space and protection of natural areas is available at this park and may provide greenway access to other parks or natural features. It is important to link these community parks within the pattern of the County system as they offer a broader variety of park facilities.

In a rural county setting, community parks may be sited in locations that are similar to neighborhood parks, but the mix of programming and activities available is the factor that sets community parks apart from neighborhood parks. Community parks will support short visits to unprogrammed amenities at the park, but also may be the site of league practice and gameplay. In Chatham County, the parks that are classified as community parks also have undeveloped land to expand amenities offered on site.

SITE SELECTION Location − Along two collector streets, preferably including one arterial street − May be in non-residential areas − Surrounded by streets on all sides or adjacent to a community anchor such as a school Size − Appropriately sized to accommodate multiple park amenities − Most parks will be between 10-30 acres Connectivity − Linkages to other parks with sidewalk, greenway or trail connections − Conveniently located to pull visitors from many surrounding neighborhoods − May link to regional park through a greenway system − Visitors to this park will generally come from a 2-mile service radius

PARK USAGE Visit Duration − Visitors tend to stay 2 to 3 hours at this park Programming − Should have a minimum of four essential program services such as sports practice games camps or aquatics − Revenue generating facilities are an important feature of this park and generate many of the park’s visits − Up to 65 percent of this park is actively programmed or developed with amenities − Up to 35 percent is open and unprogrammed space − Jurisdiction may partner with community groups such as sports leagues to offer programming − May be the location of indoor recreational facilities

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MAINTENANCE STANDARDS Level 1 − Applied to park as funding and resources are available − May be applied to an individual amenity or high visibility park that requires a higher level of upkeep Level 2 − Required for this park Level 3 − Standard is inadequate for this park

DESIGN STANDARDS Amenities − Should have up to four signature amenities − Amenities should have broad community appeal Comfort − Restrooms should be provided facilities − Water fountains should be provided Sports − Sports fields should be programmed for practice and organized league play Playgrounds − Designed for ages 2 to 5 years and 5 to 12 years − Should include shade and seating − Should be ADA accessible Furnishings − Should meet jurisdictions style and design standards within park and park system Landscaping − Edges and boundaries should enhance an atmosphere of quiet enjoyment by defining park boundaries near heavily trafficked streets with natural or artificial barriers. − Appropriate design to compliment park theme − Enhance the visitor experience − May be enhanced at entryways or near facilities − May be provided as a stand-alone amenity such as a demonstration garden Signage − Consistent style within park, park system and jurisdictional style and design standards − May include entrance signage or monumentation − Wayfinding signs within park − Posted rules for park and amenities − Kiosks may include wayfinding or interpretive information − Wayfinding signage located at arterial roads should direct visitors to park Transportation − Must provide ample parking for auto-based trips to park Access − Parking provision may be determined based on traffic generation of programs and amenities − Should occupy no more than 10 percent of the park but must meet local development standards − Should include a combination of lot parking and widened on-street parking − Bicycle parking should be provided − Curb cuts in and around the park should accommodate wheelchairs and strollers

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Traffic Calming − Should be used on streets adjacent and within the park to enhance pedestrian access to the park Lighting − Sports field lighting should be provided as needed − Should be constructed to sports field standards − Amenities, areas near sports fields, paths and parking should be lit for use after daylight hours with pedestrian-scale lighting for safety − Dual system should allow 50 percent of pedestrian-scale lighting to remain on all night − Athletic field and parking lot lighting should be designed to minimize light pollution and spillover onto adjacent parcels Naming − Park name should be consistent with the jurisdiction’s ordinances Art − Public art may be included − Should represent the character, context, and brand of the adjacent neighborhoods − Local artists should be commissioned to provide art installations Environmental − Required stormwater management facilities should be well-integrated into the landscape and Sustainability overall site design. − Should use current best practices in stormwater management such as low impact design approaches − Design of parks should employ best practices in sustainable site design such as those outlined by the Sustainable Sites Initiative Other − Safety design of park should meet established standards of crime prevention through environmental design standards

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REGIONAL PARK Regional parks offer large-scale recreational opportunities and tend to offer access for residents and regional visitors to pursue passive recreation, such as boating, camping, hiking, self-guided environmental education or exploration. Regional parks can be managed as nature preserves and can protect high-quality natural areas for their unique ecological characteristics. These large tracts of land can offer unique recreational opportunities suited to larger areas such as disc golf, mountain biking, or equestrian riding, while still offering more traditional recreational opportunities like playgrounds, play lawns or athletic fields and courts.

Regional parks are key components of County park systems, as counties are better suited than incorporated jurisdictions to acquire tracts of land large enough to support the diversity of activities needed for a regional park. The purpose of this classification for Chatham county is to provide a conceptual standard for expansion of amenities and programming at existing parks, as well as to guide acquisition and construction of new parks.

SITE SELECTION Location − May be located to protect natural resources such as wetlands, streams, and other geographic features or sites with significant cultural or historic features Size − Should be located on sites with enough acreage to accommodate multiple park amenities and provide ample space for day-long hikes, outings, or special events − Will vary in size but generally will be between 50-150 acres in size Connectivity − Located on roads capable of handling the anticipated traffic generated by the amenities on-site, including special events − Link to major trail systems − Park should be accessible by public transportation − Include the area in trails master planning and as a destination for regional trail systems

PARK USAGE Visit Duration − Visitors will make day-long trips to this park Programming − Space should be a combination of programmed and unprogrammed areas − Amenities will be a combination of revenue generating and non-revenue generating − Revenue generating programs and facilities should be priced to offset operational or maintenance costs of park programs and amenities with a revenue recovery target of 90 to 100 percent − Up to 50 percent will be programmed space − 50 percent or more will be unprogrammed for passive recreation − Programs should meet at least four of the community’s core parks and recreation needs

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MAINTENANCE STANDARDS Level 1 − Applied to park as funding and resources are available − May be applied to an individual amenity that requires a higher level of upkeep Level 2 − Minimum for this park Level 3 − Inadequate for this park Other − Dedicated site managers should be on-duty to address ongoing and emergency maintenance needs − Develop stand-alone business plan to promote accountability

DESIGN STANDARDS Amenities − Should offer between 10 and 12 amenities − Amenities should have regional appeal − Special facilities with regional appeal may include golf courses, tennis complexes, sports complexes, lakes, regional playgrounds, reservable shelters, camping, outdoor or extreme sport access, recreation centers, pools, gardens, trails, zoos, camping and more − Revenue generating facilities may include entry/membership fees, gift shops for the sale of retail or park-branded merchandise or concessions − Programming may include pay-to-play, value-added amenities such as supervised rock climbing − May include facilities for large outdoor special events including amphitheaters or event fields with vendor hookups Comfort − Restrooms should be provided facilities − Drinking fountains should be provided − Concessions stands or restaurants may be provided − Comfort facilities should meet the needs of visitors for day-long or overnight visits − Water, sewer, and cable hookups should be provided where recreational vehicle camping is offered Sports − Sports facilities or sports complexes may be one amenity offered at the park (although sports complex is a separate classification) Playgrounds − Playground units should be placed to compliment other amenities Furnishings − Should meet jurisdiction’s style and design standards within park and park system Landscaping − Should be appropriate design to compliment park theme and use. − Should enhance the visitor experience. − May be enhanced near entryways or amenities − Landscaping may extend through park − Will not obscure visibility of park’s amenities to ensure safety (CPTED)

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Signage − Consistent style within park and park system meeting jurisdiction standards − Should provide entrance signage or monumentation − Wayfinding signs or informational kiosks within park − Posted rules for park and amenities − May provide interpretive kiosks − Wayfinding signage located at arterial roads should direct visitors to park Transportation − Should accommodate parking needs on high volume days Access − Overnight parking available when camping is offered − Special event or overflow parking provided if needed. Traffic − Methods should be used within the park to ensure pedestrian safety along walking routes Calming between amenities Lighting − Amenities, paths, and parking should be lit for use after daylight hours with pedestrian-scale lighting for safety − Dual system should allow 50 percent of pedestrian-scale lighting to remain on all night − Sports field lighting should be provided as needed − Should be constructed to sports field standards − Athletic field and parking lot lighting should be designed to minimize light pollution and spillover onto adjacent parcels Naming − Park name should be consistent with the jurisdiction’s ordinances Art − Public art may be included − Should represent the character, context, and brand of the adjacent neighborhood, the jurisdiction, or wider region − Local artists should be commissioned to provide art installations Environmental − Required stormwater management facilities should be well-integrated into the landscape and Sustainability overall site design − Should use current best practices in stormwater management such as low impact design approaches − Design of parks should employ best practices in sustainable site design such as those outlined by the Sustainable Sites Initiative Other − Safety design of park should meet established standards of crime prevention through environmental design standards (CPTED)

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SPECIAL USE PARK OR FACILITY Special use parks and facilities are those that serve a single niche purpose rather than providing a well-rounded offering of park amenities. It is possible for a special use facility to be located inside a larger park with a different classification. The special use park or facility classification is intended to be a generalized and flexible classification. Parks falling in this classification would benefit from explicitly defining parameters for all the elements below based on the specifics of the facility. Additional features of Special Use Facilities include:

SITE SELECTION Location − Facility should be located at a site appropriate for the intended use Sizing − Varies based on facility Connectivity − Provide greenway trail and pedestrian connectivity to the extent possible and as suggested by complimentary plans such as transportation plans or greenway master plans

PARK USAGE Visit Duration − Varies based on facility Service Radius − Varies based on facility Programming − Varies based on facility − Typically serves special user groups and historically underserved populations − Should generate revenue to support the operations and maintenance of the facility − Cost recovery should be determined based on the jurisdiction’s program cost recovery policies

MAINTENANCE STANDARDS Standard − Provide the highest-level maintenance with available funding − Level 2 maintenance should be minimum standard while some amenities may require a level 1 standard

DESIGN STANDARDS Amenities − May have broad appeal or cater to specific recreation needs of select communities − Amenities offered should support uses complimentary to specialty amenity − Amenities should be regionally unique offerings Comfort − Varies based on facility Facilities Sports − Varies based on facility − May provide facilities for niche sports Playgrounds − May be placed to compliment other amenities Furnishings − Should meet jurisdiction’s style and design standards within park and park system

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Landscaping − Should be appropriate design to compliment park theme and use − Should enhance visitor experience − May be enhanced near entryways or amenities Signage − Consistent style within park and park system meeting jurisdictional standards − Should provide entrance signage or monumentation − Wayfinding signs or informational kiosks within park − Posted rules for park or facility − May vary based on facility Traffic − Methods should exist within the park and on pedestrian routes accessing the park Calming Lighting − Amenities, paths, and parking should be lit for use after daylight hours with pedestrian-scale lighting for safety when applicable − Lightning needs should be based on facility needs Naming − Park name should be consistent with the jurisdiction’s ordinances Art − Public art may be included − Should represent the character, context, and brand of the adjacent neighborhoods, the jurisdiction or wider region − Local artists should be commissioned to provide art installations Environmental − Required stormwater management facilities should be well-integrated into the landscape and Sustainability overall site design − Should use current best practices in stormwater management such as low impact design approaches − Design of parks should employ best practices in sustainable site design such as those outlined by the Sustainable Sites Initiative Other − Safety design of park should meet established standards of crime prevention through environmental design standards (CPTED)

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JOINT-VENTURE FACILITIES Joint-venture facilities allow public agencies to maximize resources by allowing the Parks and Recreation Department to enter an agreement with another entity to benefit from the shared use of facilities and valuable land resources. The local school system, local businesses and other public departments are all entities that could profit from joint-use facilities. These facilities typically go beyond the simple shared used of indoor and outdoor recreational facilities. The Parks and Recreation Department would partner with the other entity regarding the development, maintenance and operation of these facilities. The shared use of indoor amenities (gymnasiums, classrooms, community rooms, etc.) or outdoor amenities (ball fields, playgrounds, picnic shelters, etc.) maximizes opportunities for community use while minimizing the costs of development, operation and maintenance. Joint-venture facilities are only successful when roles, responsibilities and the use of facilities are outlined in a mutually agreed upon joint use agreement between both parties.

SITE SELECTION Location − Varies based on facility Sizing − Varies based on facility

Connectivity − Located on roads capable of handling anticipated traffic generated at peak hours − Link to major trail systems or greenways when possible

PARK USAGE Visit Duration − Varies based on facility − Visitors may stay 2 to 6 hours or all day for tournaments or special events Programming − Varies based on facility − Focus is on active programming of most amenities − Joint-venture facilities may embody the “park within a park” concept which describes facilities that exist as a portion of a larger park; both facilities benefit from the proximity of the other

MAINTENANCE STANDARDS Standard − Level of maintenance varies based on facility and is defined in the mutually agreed upon joint- use agreement between both parties

DESIGN STANDARDS Amenities − If sports facilities are a part of the designated program, provide 4 to 16 fields or sports courts − Provide a range of amenities to serve recreation needs and interests of users not specifically engaged in programmed sport or athletics, such as walking trails, playgrounds, etc. Comfort − Restrooms should be located at multiple strategic locations Facilities − Drinking fountains should be provided

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− Additional comfort facilities, such as concession stands, to be determined for each facility Sports − Varies by facility Playgrounds − Varies by facility Furnishings − Should meet jurisdiction’s style and design standards within park and park system Landscaping − Landscape varies based on facility and is defined in the mutually agreed upon joint-use agreement between both parties Signage − Park and amenity rules posted − Should meet jurisdiction’s style and design standards within park and park system Transportation − Parking should be adequate for estimated trip generation of onsite amenities Access − Parking may need to accommodate the needs of both parties in agreement Traffic − Varies by facility Calming Lighting − Varies by facility Naming − Naming should be consistent with the jurisdiction’s ordinances Other − Roles, responsibilities and the use of facilities must be defined by a mutually agreed upon joint use agreement

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OPEN SPACE AND NATURAL AREAS Open space and natural areas are undeveloped but may include natural or paved trails. Natural areas may be preserved for their unique natural features or may be incidental to other uses such as early successional areas in utility easements and forested stream buffers. Open space and natural areas contain natural resources that can be managed for recreation and natural resource conservation values such as a desire to protect wildlife habitat, ecological function, water quality and endangered species. Open space can also provide opportunities for nature- based, unstructured, low-impact recreational opportunities such as walking, photography, and wildlife viewing.

SITE SELECTION Location − Should be located to protect natural resources such as wetlands, streams, forests and other geographic features or sites with significant cultural or historic features − Should provide pedestrian access to notable natural features such as mature forests, streams, and lakes if access will not negatively impact the ecological integrity of the features Sizing − Should be sized according to goals of natural area and conservation and land management best practices − Should be large enough to provide trail desired mileage without seeming overcrowded − Should be large enough to preserve environmental features identified for protection Connectivity − Should connect to greenway system when possible and may serve as a habitat corridor

PARK USAGE Visit Duration − Visitors may stay 2 to 6 hours Programming − Up to 100 percent will be unprogrammed space − Jurisdictions or community partners may provide environmental education or health and wellness programming onsite − May be site of day camps focused on outdoor activities or extreme sports as facilities and natural features allow − In cases where public access is not allowed, park should fulfill specifically articulated environmental service such as water filtration or viewshed protection

MAINTENANCE STANDARDS Standard − Demand-based maintenance with available funding − Environmental management practices observed and implemented

DESIGN STANDARDS Amenities − Amenities should accommodate passive recreation needs

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− Amenities may include paved or natural surface trails, wildlife viewing areas, outdoor or extreme sports facilities, disc golf, environmental or cultural interpretive signage, educational facilities Comfort − Restrooms should not be provided unless there is an adequate budget for regular upkeep Facilities − Portable restroom facilities may be provided during special events Sports − Sports facilities should not be located at this park Playgrounds − Natural playscapes may be provided at trail heads Furnishings − Should meet jurisdiction’s style and design standards within park and park system − Location of furnishings along trails should balance needs of convenience for users, access for maintenance, and visibility for safety Landscaping − Areas are generally not landscaped − Entryways or areas around buildings may be landscaped − Prioritize use of native plant species − Protect naturally-occurring vegetation − Implement invasive species management or other natural resource management plans as necessary to maintain ecological integrity of site Signage − Wayfinding signage at trailheads − Trail intersections marked − Color-coded blazes along trails − Interpretive kiosks at locations of interest Transportation − Parking should be adequate for estimated trip generation of onsite amenities Access − Parking may need to accommodate site-specific features such as boat launches or trailer turnarounds Traffic − Methods used in parking areas to ensure pedestrian safety Calming Lighting − None Naming − Naming should be consistent with the jurisdiction’s ordinances Other − Land management plan developed and implemented.

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CONSERVATION LANDS Conservation lands are those areas that the Parks and Recreation department or other entities hold and manage for environmental protection reasons. These properties are protected for the role they play in preserving unique ecological features and providing ecosystem services to the community in the form of water quality protection, air filtration, viewshed protection, or wildlife habitat protection. The purpose of this park is to provide public benefit through the protection of environmental areas and not to provide public access to the property.

SITE SELECTION Location − Should be located to protect natural resources such as forest, streams and other geographic features or sites of cultural or historic interest − Should consider potential of encroachment from current or possible future neighbors Sizing − Should be sized according to goals of natural area and conservation and land management best practices − Should be large enough to preserve environmental features identified for protection Connectivity − Should connect to other ecologically sensitive areas when possible, and serve as a connection between or buffer to other conserved areas − Any parcel acquired for designation as conservation land should have deeded legal access for county maintenance

PARK USAGE Visit Duration − Varies Programming − Public access is not a goal of this park classification, but the jurisdiction may consider granting individual requests for access to the site for scientific research, photography, or other defined purposes that can contribute to the site’s public benefit without compromising the site’s ecological integrity. − Jurisdictions may consider limited access for community partners to provide environmental education or health and wellness programming onsite − Park should fulfill specifically articulated environmental service such as water filtration or viewshed protection

MAINTENANCE STANDARDS Standard − Minimum annual monitoring of site conditions and boundary − Maintain boundary markings − Demand-based maintenance with available funding − Environmental management practices observed and implemented − Ecological restoration or weed management plans may be appropriate

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DESIGN STANDARDS Amenities − None Comfort − None Facilities Sports − None Playgrounds − None Furnishings − None Landscaping − None Signage − Boundaries should be clearly marked with purple paint or no trespassing signs Transportation − None Access Traffic − None Calming Lighting − None Naming − Naming should be consistent with the jurisdiction’s ordinances Other − Land management plan developed and implemented

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SPORTS COMPLEXES Sports complexes are developed to provide four to 16 fields or courts in one setting. A sports complex may also support extreme sports facilities, such as BMX and skateboarding. Sports complexes can be single focused or multi- focused and can include indoor or outdoor facilities to serve the needs of both youths and adults. Outdoor fields should be lighted to maximize value and productivity of the complex. Agencies developing sports complexes focus on meeting the needs of residents while also attracting sports tournaments for economic development.

Sport field design includes appropriate field distances for each sport’s governing body and support amenities designed to produce revenue to offset operational costs. Signature sports complexes include enhanced amenities such as artificial turf, multipurpose field benches and bleachers, scoreboards, amplified sound, scorer’s booths, etc. Enhanced amenities would be identified through discussion between the jurisdiction, the school district, and sports associations, dependent upon adequate funding.

SITE SELECTION Location − Should be located on or near arterial streets or interstates for a stand-alone sports complex − Streets on four sides, or three sides with school or municipal use on fourth side. − Service radius determined by community demand Size − 40 acres or more for stand-alone sports complexes Connectivity − Accessible by public transportation when provided − Located on roads capable of handling anticipated traffic generated at peak hours − Link to major trail systems

PARK USAGE Visit Duration − Two- to three-hour experience for single activities − Can be all day for tournaments or special events. Programming − Four or more revenue generating facilities or programs − 90 percent active programming − 10 percent passive programming − Focus is on active programming of most amenities − Sports complexes may embody the “park within a park” concept which describes facilities that exist as a portion of a larger park; both facilities benefit from the proximity of the other

MAINTENANCE STANDARDS Level 1 − Ideal maintenance standard for this park Level 2 − Adequate during off-seasons or when funding and resources are not available Level 3 − Inadequate for this park Other − Annual plan for turf maintenance

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DESIGN STANDARDS Amenities − 4 to 16 fields or sports courts − Provide a range of amenities to serve recreation needs and interests of users not specifically engaged in programmed sport or athletics, such as walking trails, playgrounds, etc. Comfort − Restrooms should be located at multiple strategic locations facilities − Drinking fountains should be provided − Concessions stands should be provided − Comfort facilities should meet the needs of visitors for day-long visits Sports − Sports programming, practice, league play and tournaments are the primary purpose of this facility Playgrounds − May be provided as support amenity Furnishings − Should meet jurisdiction’s style and design standards within the park and park system Landscaping − Appropriate design to enhance park theme and use − Should enhance visitor experience − Enhanced landscape at entrances and throughout complex − Landscaping should be used to provide shade when possible − Shadows should not interfere with player visibility Signage − Entryway signage or monumentation − Park and amenity rules posted − Wayfinding signage within park − Field names or numbers identified and clearly displayed − Wayfinding signage located at arterial roads should direct visitors to park Transportation − Adequate parking and circulation for high-volume days Access − Overflow parking options Traffic − Methods should be used within the park to ensure pedestrian safety along walking routes Calming between amenities − Pedestrian connectivity to surrounding neighborhoods if possible Lighting − Sports field lighting − Should be constructed to sports field standards − Amenities, paths, and parking should be lit for use after daylight hours with pedestrian-scale lighting for safety − Dual system should allow 50 percent of pedestrian-scale lighting to remain on all night Naming − Park name should be consistent with the jurisdiction’s ordinances Art − Public art may be included

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− Should represent the character, context and brand of the adjacent neighborhood, the jurisdiction or wider region − Local artists should be commissioned to provide art installations Environmental − Required stormwater management facilities should be well-integrated into the landscape and Sustainability overall site design − Should use current best practices in stormwater management such as low impact design approaches − Design of parks should employ best practices in sustainable site design such as those outlined by the Sustainable Sites Initiative Other − Safety design of park should meet established standards of crime prevention through environmental design standards (CPTED)

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BLUEWAYS AND NON-MOTORIZED BOAT LAUNCHES Blueways are water-based trails that provide recreational opportunities for paddling, fishing, and nature viewing along an area’s rivers and streams. For a river to be considered a blueway, the route must be accessible to a variety of paddling ability and experience levels, must have designated public access put-ins and take-outs every 6 miles, and where camping is offered for multi night trips, must have camping opportunities consistently provided along the trail.

A blueway requires designated public access to put-ins and take-outs and must provide safe and well-maintained access to the water for paddlers and boats. Blueways and boat accesses serve the purpose of offering access to rivers for paddlers, providing information on routes, providing wayfinding and navigation signage to paddlers on the river, and provide access for guiding companies to access rivers.

Connectivity is key for creating a comprehensive greenways and trails system, but trail plans are often implemented piecemeal, only achieving true connectivity after years of dedicated effort. Blueways and non-motorized boat launches should receive their own planning effort to ensure regional connectivity and long-term viability. More detailed descriptions of rivers with the potential for development as blueways can be found in the greenways, blueways, and trails comprehensive plan, created concurrently with this parks and recreation comprehensive plan. Any standards contained herein should ultimately coordinate with relevant transportation or greenway plans.

SITE SELECTION Location − All trails should be located to maximize connectivity of park system and conservation activities − Blueways should be developed along streams that are navigable to paddlers of many experience and ability levels Sizing − Boat launches should be placed approximately every 6 miles along blueway. − Boat launches should be sized to appropriately accommodate parking, staging areas, and structures for non-motorized boat launch points Connectivity − Trails should connect the jurisdiction’s park system when possible

PARK USAGE Visit Duration − Varies Programming − Site will not be actively programmed as individuals will be pursuing their own passive recreation activities. − Guide companies may choose to use public boating accesses for their trips

MAINTENANCE STANDARDS Standard − Maintenance standard should be determined based on season, usage rates, and available funding

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DESIGN STANDARDS Amenities − Amenities may include structures to assist with boat launching or portaging − Paddle-in campsites or platforms may be located along the trail Comfort − Provide restrooms at major trail heads Facilities − May provide waste disposal opportunities for paddlers on overnight trips Sports − Not applicable Playgrounds − Not applicable Furnishings − Should meet jurisdiction’s style and design standards within park and park system − Location of furnishings along trails should balance needs of convenience for users, access for maintenance, and visibility for safety Landscaping − May provide landscaping at boat launches − Limited or no planting in open space areas − Prioritize use of native plant species Signage − River facing mileage markers at one-mile intervals − Interpretive kiosks with route maps and safety information at boat launches − River facing street identification signage at bridge crossings − Signage indicating known hazards on the river − Wayfinding signage for portages Transportation − Provide parking at boat launches adequate for large vehicles and trailers Access − Locate parking in visible area to allow for passive surveillance for overnight parking − Account for additional parking need when boat launches are located within existing parks Traffic − Provide right-of-way etiquette signage at locations where motorized and non-motorized boat Calming conflict is possible − Provide “no wake” signage upstream and downstream of boat launches where motorized boat traffic is possible Lighting − Security lighting at trailheads is preferred Naming − Blueways should be named based on the river where they are located − Blueways networks, boat launches, and other amenities may be named consistent with the jurisdiction’s ordinances Art − None Environmental − Boat access and campsites should minimize impact of paddlers on stream banks. Sustainability − Should use current best practices in stormwater management such as low impact design approaches at boat launches and parking areas Other − Safety design of park should meet established standards of crime prevention through environmental design standards

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GREENBELTS, GREENWAYS, MULTI-USE PATHS AND TRAILS Greenbelts, greenways, multi-use paths and trails are essential elements of a park system by creating connections between recreational spaces, serving as recreational spaces themselves and providing linkages among the places where people live, work and play.

A greenway, path or trail may be paved, gravel or natural surface, depending on its purpose and intended use. These trails may connect users to destinations outside of parks or provide loops for walking, jogging or running. Trails are opportunities to use otherwise undevelopable land such as utility easements and stream buffers. They are frequently locations where people can interact with natural features such as forests or streams.

Trails and paths serve many purposes. They offer safe routes for biking and other forms of alternative transportation and provide safe locations for individuals to pursue fitness activities. Greenbelts provide urban wildlife corridors and offer sites for outdoor recreation and environmental interpretation.

Connectivity is key for creating a comprehensive greenways and trails system, but trail plans are often implemented piecemeal, only achieving true connectivity after years of dedicated effort. Greenbelts, greenways, paths, and trails should receive their own planning effort to ensure regional connectivity and long-term viability. More detailed cross sections and design of trail types can be found in the County’s greenways, blueways, and trails comprehensive plan, created concurrently with this parks and recreation comprehensive plan. Any standards contained herein should ultimately coordinate with relevant transportation or greenway plans.

SITE SELECTION Location − All trails should be located to maximize connectivity of the park system − Locating greenway systems should be a result of comprehensive planning processes to ensure long-term connectivity and viability Sizing − 30-foot right of way of unencumbered land for a greenbelt − 10-foot paved or gravel trail width for multi-use pedestrian and bicycle uses − 3-foot natural surface trail width for open space trails − Equestrian trails require a 10-foot trail width in addition to multiuse trail width. Design standards specify a 5-foot decomposed granite path, plus a 5-foot landscaped separation from pedestrian and bike uses in urban areas, and a 5-foot wide natural surface, plus a 5-foot landscaped separation from pedestrian and bike uses in open space settings. Connectivity − Trails should connect the jurisdiction’s park system − Trails should connect the areas where people live, work and play − Trails should link into existing bicycle and pedestrian transportation infrastructure

PARK USAGE Visit Duration − Varies

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Programming − Site will not be actively programmed, though special events such as nature walks and races may occur along trails and greenways

MAINTENANCE STANDARDS Standard − Maintenance standard should be determined based on season, usage rates and available funding

DESIGN STANDARDS Amenities − Amenities may be provided to enhance the user experience − Interpretive signage or public art can enhance the visitor experience Comfort − Provide restrooms at major trail heads Facilities Sports − Not applicable Playgrounds − Not applicable Furnishings − Should meet jurisdiction’s style and design standards within park and park system − Location of furnishings along trails should balance needs of convenience for users, access for maintenance and visibility for safety − At a minimum, should provide benches and trash receptacles at regular intervals − Bike maintenance stations and emergency blue light alert phones may be provided at regular intervals Landscaping − Landscaping and planting scheme in urban areas − Landscaping at trail heads − Limited or no planting in open space areas − Prioritize use of native plant species Signage − Mileage markers at half mile intervals − Interpretive kiosks as appropriate − Wayfinding signage at trailheads − Street identification and pedestrian signage at road crossings Transportation − Provide some parking at major trailheads Access − Account for additional parking need when greenway trailhead is located within existing park Traffic − Traffic calming is essential at locations where urban trails cross traditional road ways Calming − Signage should indicate trail crossing to motorists and trail users − Crossings may be painted, lighted with push-button activation, raised, or other Lighting − Security lighting at trailheads is preferred Naming − Greenways, paths and trails should be consistent with the jurisdiction’s ordinances

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Art − Public art may be included − Should represent the character, context and brand of the adjacent neighborhood, the jurisdiction or wider region − Local artists should be commissioned to provide art installations Environmental − Required stormwater management facilities should be well-integrated into the landscape and Sustainability overall site design − Should use current best practices in stormwater management such as low impact design approaches − Design of parks should employ best practices in sustainable site design such as those outlined by the Sustainable Sites Initiative Other − Safety design of park should meet established standards of crime prevention through environmental design standards (CPTED)

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MAINTENANCE STANDARDS There are three maintenance standards set forth herein. The difference between levels of maintenance is frequency as determined by funding availability.

Level 1 Maintenance – High profile areas where the entire area is visible to foot traffic such as entrances to community centers and areas where funding permits a higher level of maintenance. Example of maintenance activities include: Mowing and edging twice per week during peak growing season, 95 percent turf coverage at start of season with 5% weeds and 0 percent bare area, edging once per week, tree pruning cycle once annually, litter pickup twice per week.

Level 2 Maintenance – Moderate to heavy use typical of most parks. Example maintenance activities include: Mowing and edging once per week, 80 percent turf coverage at start of season with 5-10% weeds and 5 percent bare area, tree pruning cycle every several years, litter pickup once per week.

Level 3 Maintenance – Typical for low usage parks or when funding is limited very limited. Example maintenance activities include: Mowing and edging every 2 weeks, 80 percent turf coverage at start of season with 20 percent weeds, edging once per week or every 2 weeks in off-season, tree pruning cycle every 10 years, litter pickup every other week. In areas where turf does not impact quality of experience (i.e., dog parks) or non-landscaped open space areas, demand-based maintenance is provided according to funding availability.

DEFINITIONS The following definitions are related to park classifications and may prove useful throughout this plan:

Amenity - Refers to support or accessory structures within parks (restrooms, picnic shelters, shade structures) as well as programmed park elements such as walking trails, play equipment, seating opportunities, etc.

Facility - Refers to a building or structure whose primary purpose is recreation. Such facilities include recreation centers, senior centers, environmental education centers, community centers, etc. For the purposes of this master plan, multi-use paths, side paths and greenways are considered facilities.

Land Usage - The percentage of space identified for either passive use or active use in a park.

Open Space - Parkland that is undeveloped and in its undisturbed state. It may include parkland that is reserved for conservation, or future development.

Park/Parkland - Over-arching term used to describe developed or undeveloped acreage dedicated to public recreation.

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Programming - Can include active or passive (i.e., none). Active means it is organized and planned with pre- registration by the user. Examples of active programming include sports leagues, day camps, and aquatics. Passive programming is self-directed by the user at their own pace. Examples of passive programming include playground usage, picnicking, Disc golf, reading, or walking the dog.

Revenue Facilities - These include facilities that charge to play on them in the form of an access fee, player fee, team fee, or permit fee. These could include pools, golf courses, tennis courts, recreation centers, sport field complexes, concession facilities, hospitality centers, reservable shelters, outdoor or indoor theatre space, and special event spaces.

Signature Facility/amenity - This is an enhanced facility or amenity which is viewed by community as deserving of special recognition due to its design, location, function, natural resources, etc.

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ADDRESS: AMENITY INVENTORY 2413 Woody Store Road Siler City, NC 27344 • Multi-use Trail • Outdoor Swimming Pool • Picnic Shelter • Restrooms PARK CLASSIFICATION: Community Park • Multi-purpose field • Fishing Pond

PARK ACREAGE: 118.24 AC • Basketball Court • Non-motorized Boat Access • Playground • Multi-purpose Rooms

SUCCESSES Northwest Park is a hidden gem. The largest park the system, Northwest has plenty of room for programmed and self-directed recreation opportunities, specifically those targeting getting back to nature. The park functions as a county-run summer camp and the soccer field is used by a local middle school soccer team. The pool is used by the summer camp during the week and is available for rental on warm weather weekends. The picnic shelter, activity center and dining hall are available for rental year-round. A bucolic pond offers catch-and-release fishing and paddle boats are available on-site. An abundance of mature trees and trails afford opportunities for exercise, seclusion and exploration.

PARK RATING OPPORTUNITIES OVERALL RATING A number of older structures should be decommissioned due to safety

SATISFACTORY concerns and their sites re-purposed for refreshed programs and on-trend amenities. At a minimum, given their age, all structures should undergo a structural evaluation. With renovation, the indoor facilities could be utilized DESIGN + CONSTRUCTION for year-round county-sponsored programming. The on-site kitchen in SATISFACTORY the dining hall could be made available to renters, expanding the variety NEEDS of events that could take place at the Park. Enhanced landscaping around IMPROVEMENT the lake would make an impression at the entrance. Pollinator plantings draw butterflies and could provide space for environmental education. SUSTAINABILITY Informational waysides along walking trails would help inform visitors about the site’s history, native plants and animal species. A baseball diamond NEEDS could work well at the site of an old mess hall and a hierarchy of trails could SATISFACTORY OUTSTANDING IMPROVEMENT support pedestrians, equine and cycling uses.

ACCESS + SENSE OF USERS + LINKAGES PLACE ACTIVITIES WOODY STORE ROAD

Source: Esri, DigitalGlobe, GeoEye, Earthstar Geographics, CNES/Airbus DS, USDA, USGS, AeroGRID, IGN, and the GIS User Community

EXISTING RECOMMENDATIONS

009 MASTER PLAN • Phase I Improvements

PLAN CHATHAM • Equestrian trail, multipurpose athletic field(s), observation deck, new site master plan

PREVIOUS PHASE II MASTER PLANS • Rec center w PTBO? • 1 picnic shelter, dog park, multi-purpose field / programmed lawn area, 1 outdoor basketball court, enhanced natural areas w habitat structures, natural surface hiking trails, 1 playground, maintenance building, disc golf course

NEW RECOMMENDATIONS • Assess all structures • Renovate Kitchen • Renovate Community Center • Replace site furnishings • enhance way-finding signage • replace play structure • re-purpose basketball courts • construct fishing pier + canoe launch (NC wildlife grant) • repurpose swimming pool with splash pad SOUTHWEST DISTRICT PARK

ADDRESS: AMENITY INVENTORY 15124 NC-902 Bear Creek, NC 27207 • Walking Trail • Playground • Picnic Shelter • Restrooms PARK CLASSIFICATION: Community Park • Multi-purpose Field

PARK ACREAGE: 25 AC • Baseball Field • Volleyball Court

SUCCESSES Southwest Park provides valuable recreation opportunities to neighboring Chatham Central High School and the local community. Especially popular with seniors and the High School Cross Country team, the half-mile walking loop is shaded and scenic, featuring exposed bedrock and a meandering stream. The site’s mature trees delineate clear boundaries and afford a sense of security. The park boasts the largest picnic shelter in the County system, with plenty of picnic tables and grills. A baseball diamond with stadium lighting and bleachers is available for team sports and casual users. A multi-purpose field provides opportunities for soccer practice or self- directed play. The fenced playground is ideal for small children, granting a sense of freedom and independence during play. PARK RATING OPPORTUNITIES OVERALL RATING

OUTSTANDING A large swath of undeveloped acreage makes this site a candidate for refreshed programs. The undeveloped area has the capacity to support a recreation center, dog park or sports field and there are opportunities for DESIGN + CONSTRUCTION enhancements throughout. Tree identification plaques present along the OUTSTANDING walking trail could be upgraded to include information about species and NEEDS their ecological benefits. Existing erosion and drainage issues could be IMPROVEMENT managed by incorporating bioswales and rain gardens, accompanied by information on how those systems function and strengthening the site’s SUSTAINABILITY educational potential. Shade sails would enhance the experience of the playground for children and caregivers during the heat of summer months. A kitchen located in the covered picnic shelter could be made available to OUTSTANDING OUTSTANDING SATISFACTORY renters and the county could partner with local chefs to offer farm-to-table healthy cooking courses. ACCESS + SENSE OF USERS + LINKAGES PLACE ACTIVITIES OLD US 421 SOUTH MILTON MARSH ROAD

NC 902

Source: Esri, DigitalGlobe, GeoEye, Earthstar Geographics, CNES/Airbus DS, USDA, USGS, AeroGRID, IGN, and the GIS User Community NORTHEAST DISTRICT PARK

ADDRESS: AMENITY INVENTORY 5408 Big Woods Road Chapel Hill, NC 27514 • Walking Trail • Playground • Picnic Shelter • Restrooms PARK CLASSIFICATION: Community Park • Multi-purpose Field • Fishing Pond

PARK ACREAGE: 66.55 AC • Baseball Field • Non-motorized Boat Access

• Tennis Courts

SUCCESSES Northeast park is a model blend of pastoral beauty and recreational value. Ringed by a wooded 1/4 mile walking trail, the site’s picturesque pond is ideal for fishing or taking a stroll. Tucked into a quiet clearing adjacent the pond, a single bench provides space for meditation and reflection. Friends and families gather under an attractive wooden picnic shelter perched on a hillside along the trail. A no-mow area promotes biodiversity, attracting birds and butterflies. The multi-use field, baseball diamond and two tennis courts attract a range of users and there is plenty of parking to accommodate them. The small playground is enclosed by a fence, providing relief to caregivers and a safe place for small children. The site is well-lit, welcoming and feels safe. Visitors frequent this park for dog walking, athletics, the PARK RATING playground and skateboarding. OVERALL RATING OPPORTUNITIES OUTSTANDING With roughly 65 acres of undeveloped land, Northeast park could nearly double in size. The undeveloped portion could host a recreation center, DESIGN + CONSTRUCTION softball field, skate park or dog park. The site’s 27 acres of conservation OUTSTANDING easement would be a good fit for a disc golf course. A rock outcropping NEEDS beyond the baseball field could become a geologic attraction with a new trail IMPROVEMENT spur off the existing 1/4 mile pond loop. An existing informal pathway leads to neighboring Jordan Lake. This path could be formalized, providing lake SUSTAINABILITY access for fishing and small, non-motorized boats. Lighting could be added to the multi-purpose fields and tennis courts to increase playable hours,

SATISFACTORY OUTSTANDING SATISFACTORY thus accommodating more users. Shade sails would be a welcome addition to the playground, providing protection from harmful UV rays and extending play time. ACCESS + SENSE OF USERS + LINKAGES PLACE ACTIVITIES JORDAN LAKE

BIG WOODS ROAD

GRACE AVE

Source: Esri, DigitalGlobe, GeoEye, Earthstar Geographics, CNES/Airbus DS, USDA, USGS, AeroGRID, IGN, and the GIS User Community BRIAR CHAPEL

ADDRESS: AMENITY INVENTORY 1015 Andrews Store Rd Pittsboro, NC 27312 • Multi-purpose Field • Soccer Field PARK CLASSIFICATION: Community Park • Baseball Fields

PARK ACREAGE: 65.78 AC • Restrooms

SUCCESSES Built on land donated by Briar Chapel, the Park at Briar Chapel primarily serves users in the Briar Chapel community and is a county athletics asset. This site boasts the only lighted multi-purpose field in the county, which is able to accommodate football and soccer games. There are two baseball diamonds and a dedicated soccer field. A limited-use concessions building houses restrooms and there are bleachers available for baseball spectators. Plans are in place for additional parking, an adult softball field and bleachers to occupy a large portion of currently undeveloped open space above the multi-purpose field. There are also plans for a perimeter trail, which will run along a creek and pass a rustic pond on its way to the soccer field and additional parking area. The site features stands of mature trees and plenty PARK RATING of open space for self-directed recreation. OVERALL RATING OPPORTUNITIES SATISFACTORY This park has an abundance of plans for future improvements and it is poised to become a county-wide recreation destination. It is also uniquely DESIGN + CONSTRUCTION situated to partner with local schools and the Briar Chapel community. With SATISFACTORY future goals in mind, the site would benefit from the addition of an second NEEDS comfort station at the site of the dedicated soccer field. The inclusion of one IMPROVEMENT or more covered shelters could provide users shelter from the elements in a site that is largely exposed. Additional parking would afford easier access SUSTAINABILITY to the park for large numbers of users and spectators attending games and camps. The addition of walking trails could draw new users who may prefer NEEDS SATISFACTORY SATISFACTORY a more passive park experience. A splash pad and play area would benefit IMPROVEMENT younger children accompanying parents to an older sibling’s game.

ACCESS + SENSE OF USERS + LINKAGES PLACE ACTIVITIES WOODLAND GROVE LANE GROVE WOODLAND

ANDREWS STORE ROAD

PARKER HERNDON ROAD

Source: Esri, DigitalGlobe, GeoEye, Earthstar Geographics, CNES/Airbus DS, USDA, USGS, AeroGRID, IGN, and the GIS User Community EARL THOMPSON PARK

ADDRESS: AMENITY INVENTORY 170 Bynum Hill Rd Bynum, NC 27312 • Baseball Field • Playground PARK CLASSIFICATION: Community Park • Restrooms

PARK ACREAGE: 23.04 AC

SUCCESSES Earl Thompson Park is tucked into the quiet and eclectic Bynum community, near the Haw river. The park includes the only adult-sized softball field in the county. It is well-maintained, has stadium lighting, bleachers and dugouts. There are restrooms and picnic tables on-site for spectators, along with a shaded playground for small children to enjoy. The park is bounded by woods on three sides providing a lush backdrop to the ballfield. The Park is frequented by dog walkers and members of the local community.

OPPORTUNITIES Much of the acreage of Earl Thompson Park appears to be underutilized and programming should be updated. The lush woods could host a number of PARK RATING trails and provide a connection to the adjacent Haw River, Pokeberry Creek OVERALL RATING trail and Lower Haw State Natural Area. A picnic structure would create

SATISFACTORY space for the Bynum community to gather. The park could host a farmers market or partner with the neighboring community garden to expand growing space, nodding to the county’s agrarian heritage. DESIGN + CONSTRUCTION SATISFACTORY NEEDS IMPROVEMENT

SUSTAINABILITY

NEEDS SATISFACTORY SATISFACTORY IMPROVEMENT

ACCESS + SENSE OF USERS + LINKAGES PLACE ACTIVITIES US HWY 15/501

BYNUM ROAD

LOWER HAW STATE

NATURAL AREA

BYNUM BRIDGE

HAW RIVER

Source: Esri, DigitalGlobe, GeoEye, Earthstar Geographics, CNES/Airbus DS, USDA, USGS, AeroGRID, IGN, and the GIS User Community BYNUM BEACH

ADDRESS: AMENITY INVENTORY Needs Clarification • Non-motorized Boat Access PARK CLASSIFICATION: Pocket Park

PARK ACREAGE: 1.03 AC

SUCCESSES Bynum Beach is a small, riverside parcel nestled into a residential neighborhood. A set of stairs lead to a wooded path, ending at a sandy beach on the Haw river. The beach functions mainly as a point of access for canoes and kayaks but it also provides a picturesque setting for a picnic under the shade of trees along the lush riverbank. Bynum Bridge overlooks the beach and is the site of community events, including Bynum Bridge Fest: an annual festival and artist market. The bridge provides a pedestrian connection to the Lower Haw State Natural Area across the river and is a perfect perch for taking in views downstream.

OPPORTUNITIES PARK RATING The beach is a frequented access point to the Haw river and parking is in OVERALL RATING high-demand. Additional parking along the access road would allow users NEEDS to leave a shuttle vehicle at the put-in during river trips. The beach could be IMPROVEMENT enhanced and expanded inland to include picnic tables and a more formal put-in for non-motorized watercraft. Vegetation could be cut back to give DESIGN + NEEDS CONSTRUCTION more ground to the trail leading to the water, making the trek with heavy boats more manageable. The edge could be strengthened with species that

IMPROVEMENT NEEDS help control erosion. A number of improvements are planned for the Lower IMPROVEMENT Haw State Natural Area across the river. Because Bynum Bridge links the two parks it is important for Bynum Beach to maintain a sense of continuity SUSTAINABILITY with its neighbor across the river.

NEEDS NEEDS NEEDS IMPROVEMENT IMPROVEMENT IMPROVEMENT

ACCESS + SENSE OF USERS + LINKAGES PLACE ACTIVITIES US HWY 15/501 BYNUM ROAD

LOWER HAW STATE NATURAL AREA

BYNUM BRIDGE EARL THOMPSON PARK

HAW RIVER

Source: Esri, DigitalGlobe, GeoEye, Earthstar Geographics, CNES/Airbus DS, USDA, USGS, AeroGRID, IGN, and the GIS User Community 15/501 PARKING LOT

ADDRESS: AMENITY INVENTORY Needs Clarification • Walking Trail

PARK CLASSIFICATION: • Non-motorized Boat Access Pocket Park

PARK ACREAGE: .25 AC

SUCCESSES Chatham County Parks and Recreation maintains the NCDOT-owned parking lot just off US 15/501. The lot provides access from a main thoroughfare to the Haw River. Although there are no restroom facilities, the lot functions similarly to a rest area where motorists can pause for a break to enjoy the scenery. An informal trail leads from the lot to the state-owned riverbank and a private dam. The ruins of a decommissioned spillway provide opportunities for exploration and discovery. A kiosk provides space for maps and information and the lot is sometimes used by adventure guide companies that use the lot to access the river.

OPPORTUNITIES PARK RATING Although this site is currently functioning as an access point, there is OVERALL RATING no formal public access from the parking lot to the river. The kiosk is an

SATISFACTORY opportunity to provide information about the ecology of the river along with river safety data. The NCDOT shares a partial boundary with NC State Parks, but thus far, the state has not been open to formalizing access across that DESIGN + NEEDS CONSTRUCTION boundary. There is an opportunity for the county to partner with action groups like the Friends of the Lower Haw River in order to formalize public

IMPROVEMENT NEEDS access and link into regional trail systems. If public access is ever granted, IMPROVEMENT the county can revisit design standards outlined in this plan to guide future improvements to trails and paddle access amenities. While scenic and SUSTAINABILITY intriguing, the dam is a liability and safety may be required for the dam if future formal river access is granted. NEEDS NEEDS NEEDS IMPROVEMENT IMPROVEMENT IMPROVEMENT

ACCESS + SENSE OF USERS + LINKAGES PLACE ACTIVITIES US HWY 15/501 BYNUM ROAD

HAW RIVER

LOWER HAW STATE NATURAL AREA

BYNUM BRIDGE EARL THOMPSON PARK

Source: Esri, DigitalGlobe, GeoEye, Earthstar Geographics, CNES/Airbus DS, USDA, USGS, AeroGRID, IGN, and the GIS User Community CHATHAM COUNTY PREVIOUS PLAN RECOMMENDATIONS General Recommendations 2018 Master Plan Recommendation Completed (Y/N)? Recommendation (Y/N)? Notes 1 All new facilities should be designed to meet ADA standards Y Y What constitutes ADA standards 2 Use of sustainable site design to minimize daily maintenance N Y Explain to what point Improved walkability/connectivity between private developments, Will the towns need to be involved in this 3 parks, schools and other key destinations NY process An interconnected system of greenways should be implemented to 4 connect public facilities and key destinations NY

5 Establish greenway corridors along the Deep, Haw and Rocky rivers NY Link the park system through greenways tied to the major 6 floodplain/open space system N Y Used exaction fee for NE Park, never used for greenway land acquisition because no Utilize fee‐in‐lieu, grants and exaction fees to fund greenway land greenway plan was in place for the planning 7 acquisition or construction Y Y dept. to tell the developer what we wanted.

8 Require developers to provide connectivity between public facilities NY Expand the existing bike transportation network and include bike At one of two of the new parks constructed 9 racks at all publicly owned facilities Y/N Y there is a bike rack. Will the towns need to be involved to make 10 Plan future utility easements with greenway facilities in mind NY this work Identify potential greenway corridors and require developers to 11 provide easements for future greenways and riparian buffers N Y Need planning Develop a uniform system of directional signage for parks and 12 greenways N Y Place signage identifying historic features and natural landmarks 13 along greenways N Y Parks and Recreation should partner with other organizations inside 14 and outside the County YY Local government agencies (municipalities, the school system, adjacent counties) should communicate to discuss/coordinate 15 recreation goals and, trends and achievements YY Develop consistent environmental education programming and 16 interpretive facilities for parks and greenways 17 Update natural heritage inventory Develop environmental stewardship and community volunteer 18 program for the County NY Utilize green building components within existing and new park To what extent‐ We used on athletic lights and 19 facilities Y Y parking lot lights The Recreation Advisory Board should continue to advise the County regarding all aspects of park development, land acquisition, 20 operation and maintenance yy Acquire properties adjacent to existing parks for future 21 development, expansion or preservation N Y 22 Develop land acquisition strategy for parks and open space NY Accept fee simple land donation for development of future park 23 facilities N Y for park facilities and greenways 24 Re‐evaluate the recreation exaction fee amount N N Establish park capital reserve

Activity Specific Recommendations 2018 Master Plan Recommendation Completed (Y/N)? Recommendation (Y/N)? Notes Increase the number of baseball (17 more) and softball (4 Other facilities needed ‐like dog park, splah 25 more)fields N N pads, multipurpose fields Chatham soccer league operates the soccer 26 Develop soccer program and fields n y‐fields programs Build 6‐8 tennis courts and encourage private developers to build 27 tennis courts as part of their development n y‐fields build if the survey states so‐otherwise I think splash pads, dog parks and upground playground amenities are needed more. Should 28 Build 3‐4 more volleyball facilities and locate them in parks n splash pad be with the town Build additional picnic shelters in existing and new parks over the next 10 years; work with the state and friends groups to develop 29 picnic sites along the Haw and Deep river n y 30 Provide a few horseshoe pitches near picnic shelters n y build a few if the survey state it needed 31 Do not construct any new shuffleboard facilities n I think there are equestrain camping at Jordan Lake. You may mean provide at park sites. If 32 Provide camp sites for equestrian camping at Jordan Lake nn feasible, we can consider Provide 6 football fields in the form of multi‐purpose 33 field/partnership with school system n y Reevaluate what type of indoor structure needed at NW Park. Should a joint facility be 34 Build a recreation center at each of the district parks ny constructed with the town of pittsboro Need place to provide the challenge type 35 Provide 14 additional playgrounds throughout the county ny playground Work with the State, Triangle Land Conservancy and other groups to develop EPA approved canoe launch facilities on the Haw, Deep 36 and Rocky rivers What constitues EPA approved 37 Provide 3 amphitheaters for the County by 2019 n y 3 may be too many Partner with another entity to provide at least one swimming facility 38 for County residents n y Develop a county‐wide comprehensive system of trails linking parks, 39 towns, recreation and other key sites ny Evaluate lighting at existing park and make improvements as 40 needed; include strategy for dealing with light pollution ny

Improvements to Existing Facilities 2018 Master Plan Recommendation Completed (Y/N)? Recommendation (Y/N)? Notes Since this is in a neighborhood and limited parking should the amenities in the park be changed to playground upgrade, dog park, trail‐ 41 Earl Thompson Park: a more passive park Not sure‐but a paved parking lot will help with Paved parking lot n the maintenance 1 outdoor basketball court ny 1 picnic shelter and tables ny Nature trail connecting to planned Haw river trails ny Remove utility tower n Must be discussed with utility dept. 42 Southwest District Park: 1 lighted baseball field y Concessions stand y Expanded walking trail n y Extend walking trail into phase 2 maybe just 2 courts and an outdoor basketball 3 tennis courts n y court upgrade playground and provide updated Expanded playground with more equipment ny pieces the outside of the softball field is providing the 1 multi‐purpose field n multipurpose area. Expanded parking n y expand into phase 2 and pave the lots Recreation center/gymnasium n y A smaller shelters is needed. I heard request for dog park and dog park. Volleyball court is up, I don't think it's getting a lot of use

Recommendations for Future Parks 2018 Master Plan Recommendation Completed (Y/N)? Recommendation (Y/N)? Notes Northeast District Park: proceed with design and construction as 43 outlined in Northeast District Park Master Plan Phase 1 1 restroom/concessions building y 100 space parking area y one playground is in. Need to upgrade to larger 1 playground y y and what's trending 1/4 mile walking trail y 1 picnic shelter y 1 baseball field y softball field 1 multi‐purpose field y y Need lights on field Future Phases 1 recreation center/gymnasium n y Parking areas y paved all lots constructed March 2018 2 tennis courts y 3 picnic shelters n y need one more 1 fishing pier n y Confirm constraints of conservation easement Mountain bike trails ny area Maintenance building n y Hiking trails n y Needed with additional fields. Otherwise, locate the additional restroom in the 1 restroom/concessions building n n gymnasium 1 playground n y If surveys indicated it. A dog park has been 1 multi‐purpose field n n/y requested at this location Walking trials n y Conservation easement area‐ at one time; initial intent: include disc golf with a bike trail if Disc golf course n y allowed in the conservation easement Wildlife habitat ny Outdoor basketball courts n y Northwest District Park: proceed with recommended master plan 44 for this park Initial Phase 2 picnic shelters with restrooms y y one shelter built, another one needed Picnic tables and grills y .02 mile walking trail (6' wide) n y there is a gravel loop people use for walking 1 fishing pier y 2 basketball courts n y Renovation to existing buildings y/n y some buildings taken down 2 small picnic shelters ny 2.65 mile walking trails (10' wide) n y dependenet on additional staff for this. A lot of equestrians in the area and they ride their Camping pads ? ? horses along the easement in the park. 2 tennis courts n y 1 overlook n y hwere the idea was for the overlook

Phase 1: to include construction of entrance road, utilities, dam repair, sidewalks, landscaping and grading for athletic fields. .5 mile asphalt walking trail n y Maybe only one needed on that end of county, there is a large open psace area that the soccer groups use now and we mark it for 2 soccer fields n y soccer use 1 restroom/concessions building ny Small tball field designed ‐ private donor interested in providing materials for 2 baseball fields n y construction. Property is big enough that a second 1 playground n y playground will be needed Phase 2: include additional roadways, stormwater control, utilities further landscaping n y If mountain bike trail at Northeast, then bike trail not needed there, more equestrian trails Mountain bike trail n n are needed. Phase 3: additional landscaping, utility installation and storm drainage n y 1 amphitheater ny additional parking is needed with additional Parking (475 spaces) n y facilities Phase 4: include landscaping, utility installation, new concrete sidewalks and plazas ny Existing dining hall and activity building. Results of master plan will inform need for additional 1 recreation center n TBD recreation center Bells Landing: County could assume management of this site and 45 dedicate to passive recreation uses and conservation Warrants further discussion 1 swim beach n 1 restroom/bath house building n Playgrounds n 1 rustic amphitheater n 2 sand volleyball courts n 6 picnic shelters and additional tables n Paved (pervious) parking lots n Entrance road and gates n Multi‐purpose trails n Environmental education center n Water sports education area n Non‐motorized boating n Briar Chapel: build amenities for use by the public on property 46 dedicated by the development for recreation 2 lighted baseball fields y 1 lighted football field y 1 lighted soccer field n y soccer filed built and needs lights 2 gravel parking lots y 1 concession stand/press box y n concession stand built, no press box 1 restroom facility y

Lots of these at Briar Chapel development. If one built at Northeast then is this one needed. Many are asking about cyclocross courses. Park Mountain bike trail n ? is renting out a lot for these races Walking trails throughout the park and connecting to Briar Chapel neighborhood n y Linear parks/Greenways/Blueways: establish 19.2 additional miles of equestrian trails and over 18.2 additional miles of hiking/biking trails, to meet and exceed State/National standards; establish a County‐wide system of trails linking municipalities and community parks and other key destinations; County trails should tie into a 47 region‐wide trail system n MOU with Cary in place to maintain our 4.6 American Tobacco Trail (ATT) y mile section of ATT. Continue to pursue the completion of the ATT through the County y Haw River Trail Support and actively work for the development of this trail within the County as it will contribute to the proposed County‐ wide trail network n y Deep River State Trail

Work with the State, Triangle Land Conservancy, Randolph, Guilford, Moore and Lee Counties to promote development of this trail; develop procedures for identifying and accepting land donations or easements for the preservation of open space; partner with conservation organizations to preserve lands with significant historical, cultural, habitat and wildlife significance n y Bobcat Point: pursue acceptance of land donation (if land is deemed suitable) for a County park; develop park to include active recreation facilities like soccer fields, a concessions/restroom 48 building, playgrounds, outdoor basketball courts and picnic areas

North Central Park: complete site assessment and determine how property will meet long range goals for the Parks and Recreation department; potential amenities should be geared toward passive recreation, including hiking trails, bike trails, equestrian trails, open Determine feasibility and benefits to a 49 space, horseshoe pitches, disc golf and picnic areas n y relationship with Orange County. Southeast Community Park: the county should acquire 100‐500 acres for a community park near Moncure; engage with the State to determine if adjacent Justice Lands (870 acres of conservation lands) could be used for passive recreation; engage County School System to discuss project size, location and potential shared use‐ opportunities; the Park should include active and passive recreation: ball fields and courts, playgrounds, picnic facilities and School system is not interested in putting trials; at least 50 percent of the property should remain recreation facilities adjacent the school due to 50 undeveloped n y limited land availability. Aquatic and Athletic Center: located near the geographic center of the County; Center should be a collaborative effort between the County and one or more partners; facility could also serve as offices for the Parks and Recreation Department; amenities could include: indoor or outdoor swimming pool, splash play facility, gymnasium, 51 tennis courts, walking/running track n y NC751 Wildlife Observation Platform and Trail: engage with the North Carolina Wildlife Resources Commission (NCWRC) about 52 reopening former wildlife observation area n y APPENDIX FULL PROGRAM LIFECYCLE CHART Table 1 – Current lifecycle stage of all Department program offerings

Core Program Introduction Take-Off Growth Mature Saturated Decline Area Moderate, but Minimal to no Rapid New program; modest consistent Slow participation participation Declining participation participation participation growth growth; extreme participation growth growth competition Camps Summer Day Camp Community Programs Back to School Bash Trunk or Treat Easter Egg Hunt End of School Bash Family Fun Night at BC National Walking Day Open Gym Youth Athletics T-Ball Basketball Girls Softball Wrestling Track & Field Adult Athletics Softball Basketball Instructional Programs Volleyball Tennis

FULL PROGRAM CLASSIFICATION CHART Table 2 – Current program classification of all Department program offerings

Core Program Area Essential Important Value-Added

"This program MUST be offered" "This program SHOULD USUALLY be "This program is NICE to offer" offered" Camps

Summer Day Camp

Community Programs

Trunk or Treat Back to School Bash

End of School Bash

Easter Egg Hunt

Family Fun Night at BC

Youth Athletics

Basketball Girls Softball

T-Ball

Wrestling

Track & Field

Adult Athletics

Softball

Basketball

Instructional Programs

Tennis Volleyball

Partnerships Best Practices Similar to a volunteer program, a well-designed partnership can greatly improve a department’s ability to meet its goals and objectives. Partnerships with established private, not-for-profit, or public partners provide a level of accountability and stability that can last for years and withstand staff turnover and other changing circumstances. To maximize their effectiveness, partnerships should be formalized and be based on achieving mutually-determined, measurable goals. The following practices provide guidelines for formalizing partnerships, ensuring the department’s financial needs are met, and determining minimum standards for when to enter into a partnership.

Practices for Partnerships with Private, Not-for-Profit, and Public Partners > Each partner will meet with or report to Department staff on a regular basis to plan and share activity-based costs and equity invested. > Partners will work with the department to establish measurable outcomes and work through key issues to focus on for the coming year to meet the desired outcomes. > Each partner will focus on meeting a balance of equity agreed to and track investment costs accordingly. > Measurable outcomes will be reviewed quarterly and shared with each partner, with adjustments made as needed. > Each partner will assign a liaison to serve each partnership agency for communication and planning purposes. > If conflicts arise between partners, the County-appointed lead, along with the other partner’s highest-ranking officer assigned to the agreement, will meet to resolve the issue(s) in a timely manner. Any exchange of money or traded resources will be made based on the terms of the partnership agreement. > Each partner will meet with the other partner’s respective board or managing representatives annually, to share updates and outcomes of the partnership agreement

Practices for Revenue-Generating Partnerships > Upon entering into an agreement with a private business, group, association or individual, Department staff and political leadership must recognize that they must allow the private entity to meet their financial objectives within reasonable parameters that protect the mission, goals and integrity of the Department. > As an outcome of the partnership, the Department of Morrisville must receive a designated fee that may include a percentage of gross revenue dollars less sales tax on a regular basis, as outlined in the contract agreement. > The working agreement of the partnership must establish a set of measurable outcomes to be achieved, as well as the tracking method of how those outcomes will be monitored by the agency. The outcomes will include standards of quality, financial reports, customer satisfaction, payments to the agency, and overall coordination with the Department for the services rendered. > Depending on the level of investment made by the private contractor, the partnership agreement can be limited to months, a year or multiple years. > If applicable, the private contractor will provide a working management plan annually they will follow to ensure the outcomes desired by the Department. The management plan can and will be negotiated, if necessary. Monitoring of the management plan will be the responsibility of both partners. The agency must allow the contractor to operate freely in their best interest, as long as the outcomes are achieved, and the terms of the partnership agreement are adhered to. > The private contractor cannot lobby agency advisory or governing boards for renewal of a contract. Any such action will be cause for termination. All negotiations must be with the Parks, Recreation, and Cultural Resources Director or their designee. > The agency has the right to advertise for private contracted partnership services, or negotiate on an individual basis with a bid process based on the professional level of the service to be provided.

Practices for Partnerships and Finances > The Department should receive a share of gross revenue any time private or not-for-profit groups earn money through use of Department-owned facilities. Facility use agreements for events that will generate income for the event holder should include an associated use charge that covers the true cost to the department of the group’s use of the facility. > Privatize services where the Department does not have the capital dollars to operate and maintain the facility, park, or service that the system owns to a competitive cost per acre level. > Have working, signed agreements with all partners (private, non-for-profit, and public). This requires separate operational policies for each type of partnership. Establish principles that guide the Department’s management of partnerships to ensure partnerships do not unfairly advantage partners or compromise the Department’s autonomy. > Establish direct and indirect costs to the Department before entering a partnership with any group. Understand the equitable investment the potential partner or partners are putting into the relationship. > All partnerships must have working agreements with measurable outcomes. They are to be reviewed at least every two years to promote accountability. > Identify projects that can be completed by volunteers during clean up or fix up days. These projects can be used to accommodate requests for corporate or civic group volunteer days and can enable the Department to complete needed maintenance tasks that might not otherwise be achieved due to time constraints. > Determine sponsorship opportunities and levels of sponsorships for the Department’s system every five years. Private sponsorship contractors can assess the Department’s program, event and facility offerings to create sponsorship packages that will meet the Department’s financial goals and appeal to potential sponsors. Once established, sponsors can renew their packages annually until the next 5-year assessment. Volunteer Best Practices In developing the policy, some best practices that the Department should be aware of in managing volunteers include:

• Involve volunteers in cross-training to expose them to various organizational functions and increase their skill. This can also increase their utility, allowing for more flexibility in making work assignments, and can increase their appreciation and understanding of the Department. • Ensure a Volunteer Coordinator (a designated program staff member with volunteer management responsibility) and associated staff stay fully informed about the strategic direction of the agency overall, including strategic initiatives for all divisions. Periodically identify, evaluate, or revise specific tactics the volunteer services program should undertake to support the larger organizational mission. • A key part of maintaining the desirability of volunteerism in the agency is developing a good reward and recognition system. The consultant team recommends using tactics similar to those found in frequent flier programs, wherein volunteers can use their volunteer hours to obtain early registration at programs, or discounted pricing at certain programs, rentals or events, or any other Department function. Identify and summarize volunteer recognition policies in a Volunteer Policy document. • Regularly update volunteer position descriptions. Include an overview of the volunteer position lifecycle in the Volunteer Policy, including the procedure for creating a new position. • Add end-of-lifecycle process steps to the Volunteer Policy to ensure that there is formal documentation of resignation or termination of volunteers. Also include ways to monitor and track reasons for resignation/termination and perform exit interviews with outgoing volunteers when able. • In addition to number of volunteers and volunteer hours, categorize and track volunteerism by type and extent of work, such as: o Regular volunteers: Those volunteers whose work is considered to be continuous, provided their work performance is satisfactory and there is a continuing need for their services. o Special event volunteers: Volunteers who help out with a particular event with no expectation that they will return after the event is complete. o Episodic volunteers: Volunteers who help out with a particular project type on a recurring or irregular basis with no expectation that they will return for other duties. o Volunteer interns: Volunteers who have committed to work for the agency to fulfill a specific higher-level educational learning requirement. o Community service volunteers: Volunteers who are volunteering over a specified period of time to fulfill a community service requirement. Encourage employees to volunteer themselves in the community. Exposure of staff to the community in different roles (including those not related to parks and recreation) will raise awareness of the agency and its volunteer program. It also helps staff understand the role and expectations of a volunteer if they can experience it for themselves

All partnerships developed and maintained by the Department should adhere to common policy requirements. These include:

• Each partner will meet with or report to Department staff on a regular basis to plan and share activity-based costs and equity invested. • Partners will establish measurable outcomes and work through key issues to focus on for the coming year to meet the desired outcomes. • Each partner will focus on meeting a balance of equity agreed to and track investment costs accordingly. • Measurable outcomes will be reviewed quarterly and shared with each partner, with adjustments made as needed. • A working partnership agreement will be developed and monitored together on a quarterly or as- needed basis. • Each partner will assign a liaison to serve each partnership agency for communication and planning purposes. • If conflicts arise between partners, the Department-appointed lead, along with the other partner’s highest-ranking officer assigned to the agreement, will meet to resolve the issue(s) in a timely manner. Any exchange of money or traded resources will be made based on the terms of the partnership agreement. Each partner will meet with the other partner’s respective board or managing representatives annually, to share updates and outcomes of the partnership agreement

Social Media Best Practices The use of Web 2.0 technology must be increased beyond what is currently used: Facebook and Instagram to other mediums such as YouTube, Twitter, and/or Pinterest. The key to successful implementation of a social network is to move the participants from awareness to action and creating greater user engagement. This could be done by:

• Allowing controlled ‘user generated content’ by encouraging users to send in their pictures from the Town’s special events or programs • Introducing Facebook-only promotions to drive greater visitation to Facebook • Leverage the website to obtain customer feedback for programs, parks and facilities and customer service • Expand opportunities for Crowd-sourcing information on an ongoing basis o Some existing resources include www.mindmixer.com and www.peakdemocracy.com which can be evaluated if the agency has the resources and can utilize it on an on-going basis • Provide opportunities for Donations or Crowd-funding through the website o www.kickstarter.org / www.indiegogo.com / www.razoo.com for Crowd funding options including printing program guides or developing marketing material • Maximize the website’s revenue generating capabilities • Conduct annual website strategy workshop with the staff to identify ways and means that the website can support the Town

Social Media users Over the last decade, social media has become one of the county’s fastest growing trends. With only 24% of the country using social media in 2008; today, an estimated 81% of the U.S. population is currently using some form of social media. With such a large percentage of the population using these online media platforms in their daily lives, it becomes essential for the Town to take advantage of these marketing opportunities. Social media can be a useful and affordable tool to reach current and potentially new system users. Such platforms as Facebook, YouTube, Instagram, and Twitter are extremely popular with not only today’s youth but also young and middle-aged adults. Percentage of U.S. Population Who Currently Use Any Social Media

100%

90%

80% 81% 78% 70% 73% 60% 67% 62% 50% 56% 52% 48% 40%

30% 34% Percentage of U.S. Population 20% 24%

10%

0% 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Source: https://www.statista.com/statistics/273476/percentage-of-us-population-with-a-social- network-profile/

Social Media Platforms Below is a chart that depicts the most frequently used social media sites throughout the world. As of March 2017, Facebook stands out as the most heavily trafficked social media platform, with an estimated 1.9 billion visitors per month. That is nearly double and triple the number of monthly visitors YouTube and Instagram receive (respectively).

Social Media Platforms by Monthly Visitors

FACEBOOK 1,940,000,000 YOUTUBE 1,000,000,000 INSTAGRAM 700,000,000 TWITTER 313,000,000 REDDIT 250,000,000 VINE 200,000,000 ASK.FM 160,000,000 PINTEREST 150,000,000 TUMBLR 115,000,000 FLICKR 112,000,000 GOOGLE+ 111,000,000 LINKEDIN 106,000,000 VK 90,000,000 CLASSMATES 57,000,000 MEETUP 30,300,000

0 500,000,000 1,000,000,000 1,500,000,000 2,000,000,000 2,500,000,000

Source: https://www.dreamgrow.com/top-15-most-popular-social-networking-sites/

Mediums used to access the internet The following graphic depicts the various devices used to access the internet. With 71% of internet users utilizing smartphones, it is crucial that all websites offer a mobile friendly option. Additionally, with smartphones being so heavily used, social media sites have become even easier to access and more frequently visited. The Town should be mindful of these trends when creating their marketing mix.

Source: Office for National Statistics (ONS) 2016

FUNDING SOURCES FOR CAPITAL IMPROVEMENT DOLLARS AND OPERATING COSTS: The following financial options outline opportunities to consider in supporting the capital improvements as well as operational costs associated with managing the system for the future. Many of these funding sources may not be allowed or have never been used but should be pursued through legislative means should the Department see the value in pursuing these funding sources.

General Obligation Bond: A general obligation bond is a municipal bond secured by a taxing authority to improve public assets that benefits the municipal agency involved that oversee some of the parks and recreation facilities in the city. General Obligation Bonds are a tool used by local governments to borrow money. The bonds are guaranteed by the governing body’s full faith and credit and backed by property tax revenues. Departments can use revenue generated from the sale of general obligation bonds to fund a park project and repay the bonds and interest with future property tax revenue.

General Obligation Bonds should be considered for park and recreation facility projects; such as an update to Neighborhood, Community and Regional Parks, trails, recreation centers, aquatic centers, or a sports complexes. Improvements to parks should also be covered by these funding sources because there are very little operational revenues associated with these parks to draw from and some of the parks improvements are in need of upgrades and renovations limiting the uses of other revenue sources. These parks help frame the image and benefit to a wide age segment of users and updating these parks will benefit the community as a whole and stabilize neighborhoods and other areas. This has to be viewed as an economic impact improvement to stabilize neighborhoods an invite people to live in these neighborhoods because of the quality of parks in their neighborhood. If the parks are maintained to a higher level than the neighborhood it raises the value of property. If parks are maintained below the level of existing homes in the neighborhood it will bring the property values down.

Independent Municipal Corporations like a Facility Authority can issue debt up to 2% of the debt limit of the city in most states for bond funding. This opportunity is subject to approval of city council.

Local Option Income Tax for Public Safety- Many cities in Ohio has used this funding source to help support law enforcement in parks and in their city. Other cities have incorporated this option and moved dollars related to this funding source to support park infrastructure in their parks in Ohio.

Economic Impact Income Tax- EDIT Funds. These funds are used to support economic impact projects in parks in many cities. This may be an opportunity to create this funding source for park related economic improvements related to parks.

Levy on Property Tax: Public agencies around the country receive funding through property tax revenues. State laws vary on how these funds can be used- rather applied to operating cost or capital investments.

Special Purpose Levies: Public agencies, including parks can receive funding through a tax levy designated to a specific purpose and generally for a limited period of time. This could be a one-time, special purpose levy implemented for a limited time period.

Recreation and Park Impact Fees: implementing a recreation impact fee if the Department wanted to pursue these funds from developers. Impact fees generally provide some capital funds but rarely are they sufficient to provide full funding of large projects.

Internal Park Improvement Fund: This funding source is created from a percentage of the overall park admissions to attractions such as sport complexes, golf courses, aquatic centers, fieldhouses or special events in a park and would allow a percentage usually in the 3-5% of gross revenues to be dedicate to the park or recreation facility for existing and future capital improvements. This type of user fee does not require voter approval but is set up in a dedicated fund to support the existing park for future capital, maintenance and improvements.

Tax Increment Finance District: Commonly used for financing redevelopment projects. A Tax Increment Finance District (TIF) involves the issuance of tax-exempt bonds to pay front-end infrastructure and eligible development costs in partnership with private developers that are considered Quality of Life improvements that capture increases in property tax revenue within a designated geographic area and allocates it for a specific public purpose. TIF revenue has been used towards park acquisition, maintenance, and improvements in certain cities. As redevelopment occurs, the “tax increment” resulting from redevelopment projects is used to retire the debt issued to fund the eligible redevelopment costs. The public portion of the redevelopment project funds itself using the additional taxes generated by the project. TIFs can be used to fund park improvements and development as an essential infrastructure cost. These funds would work well in the downtown park redevelopment and in trail development.

Sales Tax: Some cities and states allocate a percentage of local or state-wide sales taxes specifically for parks. A general sales tax applies to a broad base of goods, which means that “a substantial amount of revenue can be generated with a relative low tax rate. This keeps the burden on household’s low. This has been used in Texas to fund Texas State Parks from the sale of outdoor recreation equipment and in other states to fund trails and city-wide improvements.

Developer Cash-in-Lieu of meeting the Open Space Requirement: Ordinances requiring the dedication of open space within developments to meet the park and recreation needs of the new residents often have provisions allowing cash contribution to substitute for the land requirement.

Park Land Dedication Fee: A park land dedication fee requires that a portion of any housing or commercial/industrial development be dedicated to public use, in the form of parks, recreation facilities, playgrounds, etc. Alternatively, the development may pay cash in lieu of a land dedication, which would be put in a special fund and used for future park acquisition.

Business Improvement District: The public private partnership collects additional taxes from business within a designated area. The fees are used for public projects, based on the notion that a well maintained public space will increase commerce for local businesses. Generally used in downtown areas, a Business Improvement District is a useful strategy for pooling revenue to support a common goal. BID funding is managed by a nonprofit corporation created through the city. This BID district can help support downtown parks as well.

Impact Development Fees: Impact Development Fees are one-time fees assessed on residential or commercial development based on the theory that growth pays for growth. Revenue generated from impact fees are allocated towards public infrastructure, including parks. This is a major source of funding for many fast-developing communities.

Facility Authority: A Facility Authority is sometimes used by park and recreation agencies to improve a specific park or develop a specific improvement such as a stadium, large recreation center, large aquatic center, or sports venue for competitive events. Repayment of bonds to fund the project usually comes from a sales tax in the form of food and beverage. A facility Authority could oversee improvements for the large facilities; such as an aquatic center and sports field complex. The Department could seek out a private developer to design build a field house facility for Parks and Recreation by paying back these costs over a 20-year period through the facility authority. The Facility Authority could include representation from the schools, the city/town and private developers.

Utility Lease Fee: Utility lease fees have been used to support parks in the form of utility companies supporting a park from utility easements, storm water runoff and paying for development rights below the ground. This funding source is derived from fees on property owned based on measures such as the amount of impervious surfacing as well as fees from utility companies having access through the park. It is used by many cities to acquire and develop greenways and other open space resources that provide improvements in the park or development of trails. Improvements can include trails, drainage areas, and retention ponds that serve multiple purposes such as recreation, environmental protection, and storm water management. This could be a source for the utilities to make a contribution to support the parks and trails in the future. This has been very successful in Houston along their bayous and in King County Washington.

Transient Occupancy Tax: This funding source is used by many cities and counties to fund improvements to parks from hotels that benefit from the parks in the form of sporting events or entertainment where participants stay in hotels when they use city or county owned sports complexes or competitive facilities. The Transient Occupancy Taxes are typically set at 3-5% on the value of a hotel room a 1% sales tax that can be dedicated for park and recreation improvement purposes as well. Because of the value that parks could provide in the way of events, sports, entertainment and cultural events, hotels in the area that benefit could be set up with a portion of their occupancy funds going to support park and recreation related improvements. Tracking the economic value back to the hotels is important to build trust with the hotel business community.

Food and Beverage Tax: These dollars can come from the local community as well as visitors to help pay for a bond to finance future park and recreation related improvements. Food and Beverage Taxes are very well accepted in most communities. Many park and recreation agencies have a 1% food and beverage tax to support land acquisition across the country.

Special Service District: Many cities have moved parks and recreation services to a Special District especially in Ohio, Illinois, California and Oregon. Businesses and property owners within a designated area can request that a city authorize a Special Service District. Within the district, property owners and businesses pay a service charge that is used for special services, such as park improvements for operations and maintenance.

Capital Improvement Fee: A capital improvement fee can be added to an admission fee to a recreation facility or park attraction to help pay back the cost of developing or updating the facility or attraction. This fee is usually applied to golf courses, aquatic facilities, recreation centers, stadiums, amphitheaters, and special use facilities such as sports complexes. The funds generated can be used either to pay back the cost of the capital improvement on a revenue bond that was used to develop or redevelop the facility. Capital improvement fees normally are $5 per person for playing on the improved site or can be collected as a parking fee or admission fee.

Capitalizing Maintenance Costs: Levies and bonds for new projects do not always account for the ongoing maintenance and operations funding needed to sustain projects. By capitalizing maintenance costs, cities include those anticipated costs into the specific levy or bond proposal and then set the funding aside in an endowment to cover the future costs.

Lease Back: Lease backs are a source of capital funding in which a private sector entity such as a development company buys the park land site or leases the park land and develops a facility such as a park, recreation attraction, recreation center, pool, or sports complex; and leases the facility back to the municipality to pay off the capital costs over a 20 to 30-year period. This approach takes advantage of the efficiencies of private sector development while relieving the burden on the municipality to raise upfront capital funds. This funding source is typically used for recreation and aquatic type facilities, stadiums, civic buildings, and fire stations.

Capital Improvement Fund Purpose: The purpose of the Park and Recreation Capital Improvement Fund is to allow for the collection of fees, donations, and revenue from vending machines, and to allow for depositing those fees, donations, revenues from vending machines in the fund for the purpose of future land acquisition or specific capital improvements as may be deemed necessary for future improvement or expansion of the Parks Department.

Park and Recreation Capital Improvement Fund: Fees, donations, and revenue from vending machines established. Fees may be established and collected by the Park and Recreation Board for particular special events held on park property as the Board may deem necessary for that specific event. Private organizations who hold their event on park property and who charge admission for the event shall donate a portion of those charges to The Park and Recreation Capital Improvement Fund. Revenue from all vending machines placed on park property and accessible to the public shall be placed in the fund.

Partnerships: Most do not have equitable agreements for how the partnership is financed. Establishing policies for public/public partnerships, public/not-for-private partnerships and public private partnerships needs to be established with measurable outcomes for each partner involved. The Departments can gain a lot of operational monies back to the department if they can manage their partnerships in a more equitable manner.

Land Leases/Concessions: Land leases and concessions are public/private partnerships in which the municipality provides land or space for private commercial operations that will enhance the park and recreational experience in exchange for payments to help reduce operating costs. They can range from food service restaurant operations to retail operations on city owned property such as marinas and bait shops. Leases usually pay back to the city a percentage of the value of the land each year in the 15% category and a percentage of gross from the restaurant or retail attraction. They also pay sales tax and employee income taxes to the city which supports the overall government system in the city.

Admission to the Park: Many park and recreation systems in the United States have admission fees on a per car, per bike and per person basis to access a park that can be used to help support operational costs. Car costs range from $3 to $5 a car and $2 dollars a bicycle or $2 dollars a person. This is occurring in many park and recreation systems especially at large regional parks. This would really only apply to regional parks or special use sports complexes in city if it is considered. This fee may be useful for large events and festivals that have the capability to be set up as a fee based park at least on weekends.

Parking Fee: Some parks will charge a parking fee in lieu of an admission fee. Parking rates range from $3 to $4 dollars a day. This funding source could work for helping to support special events, festivals and tournaments. City and County park systems in Florida and Maryland charge parking fees for beaches, sports complexes and special event sites. They also have parking meters in parks to support the system or individual park and this could be applied to some parks that have high levels of people parking for free in city parks and going to work close by.

User Fees: User fees are fees paid by a user of recreational facilities or programs to offset the costs of services provided by Departments in operating a park, a recreation facility or in delivering programs and services. A perception of “value” has to be instilled in the community by staff for what benefits the system is providing to the user. As the Department continues to develop new programs, all future fees should be charged based on cost recovery goals developed in a future Pricing Policy. The fees for the parks and/or core recreation services are based on the level of exclusivity the user receives compared to the general taxpayer. It is recommended that user fees for programs be charged at market rate for services to create value and operational revenue. For services that cannot move forward on adequate user fees to obtain the required cost recovery, consideration of contracting with a not-for-profit and/or private company to help offset service costs should be pursued. This would save the system dollars in their operational budgets while still ensuring the community receives the service to keep the quality of life at a high standard.

Corporate Naming Rights: In this arrangement, corporations invest in the right to name an event, facility, or product within a park in exchange for an annual fee, typically over a ten-year period. The cost of the naming right is based on the impression points the facility or event will receive from the newspapers, TV, websites, and visitors or users to the park. Naming rights for park and recreation facilities are typically attached to sports complexes, amphitheaters, recreation centers, aquatic facilities, stadiums, and events. Naming rights are a good use of outside revenue for parks, recreation facilities or special attractions.

Corporate Sponsorships: Corporations can also underwrite a portion or all of the cost of an event, program, or activity based on their name being associated with the service. Sponsorships typically are title sponsors, presenting sponsors, associate sponsors, product sponsors, or in-kind sponsors. Many agencies seek corporate support for these types of activities.

Advertising Sales: on sports complexes, scoreboards, gym floors, trash cans, playgrounds, in locker rooms, at dog parks, along trails, flower pots, and as part of special events to help support operational costs have been an acceptable practice in parks and recreation systems for a long time and can support operational costs.

Maintenance Endowment Fund: This is a fund dedicated exclusively for a park’s maintenance, funded by a percentage of user fees from programs, events, and rentals and is dedicated to protect the asset where the activity is occurring.

Park and Recreation Revenue Revolving Fund: This is a dedicated fund to be used for park purposes only that is replenished on an ongoing basis from various funding sources such as grants, sponsorships, advertising, program user fees and rental fees within the park system.

Permit Fees: This fee is incorporated for exclusive reservations for picnic shelters, sports fields, special events that are for competition tournaments by other organizations who make a profit off of the Department owned facilities. Permit fees include a base fee for all direct and indirect costs for the Department to provide the space on an exclusive basis plus a percentage of the gross for major special events and tournaments held on park owned permitted facilities. Alcohol permits should be explored and if determined worthwhile, added to these permits which would generate more dollars for these special use areas. These dollars could be applied to a Recreation and Park Revolving Fund to help support park improvements and operations in the future.

Tipping Fees: In Michigan some park systems get tipping fees collected at city/county owned landfills are redirected back to their parks systems to help pay for the cost of litter pick up in city and county parks.

Land Leases: Many communities across the United States have allowed land leases for commercial retail operations along trails as a source of funding. The communities that have used land leases look for retail operations that support the needs of recreation users of the trails. This includes coffee shops, grill and food concessions, small restaurants, ice cream shops, bicycle shops, farmer’s markets and small local business. The land leases provide revenue to maintain the trails and/or to be used for in-kind matching. The City of Indianapolis has many concession leases along the 100+ miles of trails to support the operational costs of trails.

Sale of Development Rights below the Ground: Some public agencies have sold their development rights next to greenways below the ground for fiber optic lines and utility lines for gas and electric on a lineal foot basis. This has occurred in King County, Washington.

PRIVATE FUNDING SOURCES Grant Writers: Grant writers are knowledgeable in the requirements for local, state and national grants and strategies for crafting messages and framing projects in ways that appeal to funders. Hiring or contracting a grant writer may improve an Agency’s likelihood for awards by submitting more applications or higher-quality applications.

Business/Citizen Donations: Individual donations from corporations and citizens can be sought to support specific improvements and amenities. Crowd funding is used by many park and recreation agencies.

Exclusive Product Placement: Many cities have the official drink or food of parks and recreation, buying the right to be exclusively sold at kiosks and concession stands. They all pay for the right to be exclusive.

Private Foundation Funds: Nonprofit community foundations can be strong sources of support for parks, recreation, public health, economic development, and many other issues. Foundations working in North Carolina include:

> North Carolina Community Foundation > Local chapters of community foundations > United Way > Golden LEAF Foundation > Kate B. Reynolds Charitable Trust > Duke Energy Foundation > Jandy Ammons Foundation

Nonprofit Organizations: Nonprofit organizations can provide support for green space and parks in various ways. Examples include the following: > Conservancy or Friends Organization: This type of nonprofit is devoted to supporting a specific park like Centennial Park. These Park Conservancy’s or Friends Groups are a major funding source for parks in the United States. > Greenway Foundations: Greenway foundations focus on developing and maintaining trails and green corridors on a County-wide basis. Departments could seek land leases along their trails as a funding source, in addition to selling miles of trails to community corporations and nonprofits. The development rights along the trails can also be sold to local utilities for water, sewer, fiber optic, and cable lines on a per mile basis to support development and management of these corridors. Some greenway foundations have created its own specific Greenway Trail license plate to help support the development and maintenance of trails. > Floodway Funding Sources: Many cities and counties have used floodway funding sources to support development and operations of greenways. This funding source is used extensively in Houston, Texas, and in Cleveland, Ohio for their park systems.

Greenway Trust Fund: Another strategy used by several communities is the creation of a trust fund for land acquisition and facility development that is administered by a private greenway advocacy group, or by a local greenway commission. A trust fund can aid in the acquisition of large parcels of high-priority properties that may be lost if not acquired by private sector initiative. Money may be contributed to the trust fund from a variety of sources, including the municipal and county general funds, private grants, and gifts.

Greenway Fundraising Programs: Agencies across the United States have used greenways for not-for- profit fundraisers in the form of walks, runs, bicycle races, and special events. The local managing agency usually gets $2-$5 per participant in the events to go back to support the operations and maintenance costs.

Greenways Conservation Groups: Conservation groups adopt green corridors to support the operations and capital costs for specific greenway corridors. These groups raise needed money for designated greenways for capital and operations costs.

Local Private-Sector Funding: Local industries and private businesses may agree to provide support for greenway development through one or more of the following methods: > Donations of cash to a specific greenway segment. > Donations of services by large corporations to reduce the cost of greenway implementation, including equipment and labor to construct and install elements of a specific greenway. > Reductions in the cost of materials purchased from local businesses that support greenway implementation and can supply essential products for facility development.

Adopt-A-Foot Program: These are typically small grant programs that fund new construction, repair/renovation, maps, trail brochures, facilities (bike racks, picnic areas, birding equipment) as well as provide maintenance support. The Adopt-A-Foot program is in the form of cash contributions that range from $2,640 to $26,400 over a five-year period.

State Water Management Funds: Funds established to protect or improve water quality could apply to a greenways/trails project if a strong link exists between the development of a greenway and the adjacent/nearby water quality. Possible uses of these funds include the purchase of critical strips of land along rivers and streams for protection, which could then also be used for greenways; develop educational materials, displays; or for storm water management.

Estate Donations: Wills, estates, and trusts may be also dedicated to the appropriate agency for use in developing and/or operating the greenway system

VOLUNTEER SOURCES Adopt-an-Area of a Park: In this approach local neighborhood groups or businesses make a volunteer commitment to maintaining a specific area of a park. Adopt-a- area of a Park arrangements are particularly well-suited for the Department.

Adopt-a-Trail: This is similar to Adopt-a-Park but involves sponsorship of a segment of a trail (e.g., one mile) for maintenance purposes.

Community Service Workers: The Agency can request support from community service workers who are assigned by the court to complete community service hours. Common activities for community service workers are maintenance activities in parks, such as picking up litter, removing graffiti, and assisting in painting or fix up activities.

VOLUNTEER ASSISTANCE AND SMALL-SCALE DONATION PROGRAMS Greenway Sponsors: A sponsorship program for greenway amenities allows for smaller donations to be received both from individuals and businesses. The program must be well planned and organized, with design standards and associated costs established for each amenity. Project elements that may be funded can include mile markers, call boxes, benches, trash receptacles, entry signage and bollards, and picnic areas.

Volunteer Work: Community volunteers may help with greenway construction, as well as conduct fundraisers. Organizations that might be mobilized for volunteer work include the Boy Scouts and Girl Scouts.

OPERATIONAL FUNDING COSTS OPPORTUNITIES The following are funding options to consider in operations of a system.

Concessions: Concessions can be leased out to a private operator for a percentage of gross profits. Typically, 15%-18% of gross profits for concessions of a profit operator, or a managing agency over a park site could manage concessions. This can include retail goods as well at golf pro-shops and tennis centers.

Parking Fees: During major special events, the park system could charge a $5 parking fee for special events in the parks.

Field Permits: Department can issue recreational use permits for activities, practice or games. Permits should cover the operational cost of each field and management costs. If a private operator desires to rent the site for a sporting tournament for private gain, Departments should provide a permit fee plus a percentage of gross from the event for the exclusive use of the fields.

Reservation Fees: Reservation fees for picnic shelters, hospitality spaces and special use facilities are a great source of revenue for the system if priced correctly and include all operational and capital costs in the fee.

Admission Fee: An admission fee to an event in the park can be utilized.

Walking and Running Event Fees: Event fees for walking and running events in a park can be assessed to cover safety staff managing the event in the park.

Advertising Revenue: Advertising revenue can come from the sale of ads on banners in the parks. The advertising could include trashcans, trail markers, visitor pull trailers, tee boxes, scorecards, and in restrooms.

Wi-Fi Revenue: Departments can set up a Wi-Fi area whereby a Wi-Fi vendor is able to sell the advertising on the Wi-Fi access banner to local businesses targeting the users of the site. This revenue has amounted to $20,000-$50,000 in revenue for similar systems.

Cell Tower: Cell tower leases can be used. This revenue source would support $35,000-$50,000 annually for the site in areas needing cell towers.

Special Event Sponsors: Special events provide a great venue for special events sponsors as it applies to a concert, stage, entertainment, and safety.

Room Reservations: Rental of rooms in the park system can gain operational revenues from these amenities with a typical range of $200-$500 a day for exclusive rental reservations.

Special Fundraiser: Many agencies hold special fundraisers on an annual basis to help cover specific programs and capital projects to be dedicated to a facility or district as a whole.

OTHER GOVERNMENT FUNDING SOURCES Governmental Funding Programs: A variety of funding sources are available from federal and state government for park-related projects.

For example, the Land and Water Conservation Fund funding program has been reinstated for 2016 levels at 150 million and can provide capital funds to state and local governments to acquire, develop, and improve outdoor recreation areas. Federal Community Development Block Grant (CDBG) funds are used to support open space related improvements including redevelopment and new development of parks and recreation facilities. Transportation Enhancement Funds available through SAFETELU, the current approved federal transportation bill, can be used for trail and related green space development, AmeriCorps Grants can be used to fund support for park maintenance. These examples are outlined below: SAFETULU Funds as well as Safe Routes to School Funds should be pursued for the trail improvements outlined in the plan as well and Transportation Enhancement Funds. Transportation Enhancement Funds monies require a 20% match and Safe Routes to School Funds require no match.

CDBG (Community Development Block Grants) funds are used by many cities and counties to enhance parks. These funds should be used to support the re-development of major facilities based on its location and what it will do to enhance the neighborhood and schools surrounding the park which is the purpose for CDBG monies.

AmeriCorps Grants should be pursued by the Parks Division to support park maintenance and cleanup of drainage areas where trails are located and small neighborhood parks.

Conservation Reserve Program: The U. S. Department of Agriculture (USDA), through its Agricultural Stabilization and Conservation Service, provides payments to farm owners and operators to place highly erodible or environmentally sensitive landscapes into a 10-15-year conservation contract. The participant, in return for annual payments during this period, agrees to implement a conservation plan approved by the local conservation district for converting sensitive lands to less intensive uses. Individuals, associations, corporations, estates, trusts, cities, counties and other entities are eligible for this program. Funds from this program can be used to fund the maintenance of open space and non- public-use greenways along bodies of water and ridgelines.

Wetlands Reserve Program: The U.S. Department of Agriculture provides direct payments to private landowners who agree to place sensitive wetlands under permanent easements. This program can be used to fund the protection of open space and greenways within riparian corridors.

Watershed Protection and Flood Prevention (Small Watersheds) Grants: The USDA Natural Resource Conservation Service (NRCS) provides funding to state and local agencies or nonprofit organizations authorized to carry out, maintain, and operate watershed improvements involving less than 250,000 acres. The NRCS provides financial and technical assistance to eligible projects to improve watershed protection, flood prevention, sedimentation control, public water-based fish and wildlife enhancements, and recreation planning. The NRCS requires a 50-percent local match for public recreation, and fish and wildlife projects.

Urban and Community Forestry Assistance Program: The USDA provides small grants of up to $10,000 to communities for the purchase of trees to plant along city streets and for greenways and parks. To qualify for this program, a community must pledge to develop a street-tree inventory, a municipal tree ordinance, a tree commission, committee or department, and an urban forestry-management plan.

Urban and Community Forestry Grant Program: A program of the NC Forest Service, the U&CF grant program funds projects which lead to a more effective management of urban and community forests and improve public understanding of the benefits of preserving existing tree cover in communities. Funds are for creating new programs, expanding existing programs, assisting communities with meeting Tree City USA standards, etc. Grants open January 1 and close March 31. Attendance at an applicant workshop is required. Funds range from $2,500 - $15,000.

Small Business Tree-Planting Program: The Small Business Administration provides small grants of up to $10,000 to purchase trees for planting along streets and within parks or greenways. Grants are used to develop contracts with local businesses for the plantings.

Economic Development Grants for Public Works and Development of Facilities: The U. S. Department of Commerce, Economic Development Administration (EDA), provides grants to states, counties, and cities designated as redevelopment areas by EDA for public works projects that can include developing trails and greenway facilities. There is a 30-percent local match required, except in severely distressed areas where federal contribution can reach 80 percent.

National Recreational Trails Program: These grants are available to government and nonprofit agencies, for amounts ranging from $5,000 to $50,000, for the building of a trail or piece of a trail. It is a reimbursement grant program (sponsor must fund 100% of the project up front) and requires a 20% local match. This is an annual program with an application deadline at the end of January. The available funds are split such that 30% goes toward motorized trails, 30% to non-motorized trails, and 40% is discretionary for trail construction.

Design Arts Program: The National Endowment for the Arts provides grants to states and local agencies, individuals and nonprofit organizations for projects that incorporate urban design, historic preservation, planning, architecture, landscape architecture, and other community improvement activities, including greenway development. Grants to organizations and agencies must be matched by a 50-percent local contribution. Agencies can receive up to $50,000.

Chatham County Parks and Recreation Survey

Findings …helping organizations make better decisions since 1982 Report

Submitted to Chatham County, North Carolina

ETC Institute 725 W. Frontier Lane, Olathe, Kansas 66061

August 2018 Contents

Executive Summary ...... i

Charts and Graphs ...... 1

Priority Investment Rating ...... 21

Benchmarking Analysis ...... 32

Tabular Data ...... 39

Survey Instrument ...... 97 2018 Chatham County Parks and Recreation Survey

Chatham County Parks and Recreation Survey Executive Summary

Overview

ETC Institute administered a needs assessment survey for Chatham County during the summer of 2018. The survey was administered as part of the County’s efforts to plan the future for parks and recreation opportunities. The survey and its results will guide Chatham County in making improvements to the County’s existing and future parks and recreational programs to best serve the needs of its residents. The survey will also help the County establish priorities for the future improvement of Parks and Recreation parks, facilities, and programs within its communities.

Methodology

ETC Institute mailed a survey packet to a random sample of households in Chatham County. Each survey packet contained a cover letter, a copy of the survey, and a postage‐paid return envelope. Residents who received the survey were given the option of returning the survey by mail or completing it online at www.ChathamCountySurvey.org.

Ten days after the surveys were mailed, ETC Institute sent emails and placed phone calls to the households that received the survey to encourage participation. The emails contained a link to the online version of the survey to make it easy for residents to complete the survey. To prevent people who were not residents of Chatham County from participating, everyone who completed the survey online was required to enter their home address prior to submitting the survey. ETC Institute then matched the addresses that were entered online with the addresses that were originally selected for the random sample. If the address from a survey completed online did not match one of the addresses selected for the sample, the online survey was not counted.

The goal was to obtain completed surveys from at least 300 residents. The goal was exceeded with a total of 312 residents completing the survey. The overall results for the sample of 312 households have a precision of at least +/‐5.5% at the 95% level of confidence.

This report contains the following:

 Charts showing the overall results of the survey (Section 1)  Priority Investment Rating (PIR) that identifies priorities for facilities and programs (Section 2)  Benchmarking analysis comparing the County’s results to national results (Section 3)  Tabular data showing the overall results for all questions on the survey (Section 4)  A copy of the survey instrument (Section 5)

The major findings of the survey are summarized on the following pages.

Page i 2018 Chatham County Parks and Recreation Survey

Overall Parks and Facilities Use

Twenty‐four percent (24%) of respondents indicated someone in their household has used the American Tobacco Trail in the past 12 months, 19% of household have used Briar Chapel Park, 15% of households have used the Northeast District Park, and 14% of households have used the Northwest District Park. Based on the sum of respondents’ top three choices, the same four parks and trails were also the most used facilities by respondent households. Forty‐five percent (45%) of households who visited at least one Chatham County park or facility during the past 12 months made between 1 and 5 visits, 20% made between 6 and 10 visits, 13% made between 11 and 20 visits, 5% made between 21 and 25 visits, and 13% made 25 or more visits during the past 12 months.

Program Participation and Ratings

Fourteen percent (14%) of respondents indicated their household has participated in programs offered by the Chatham County Parks and Recreation Department during the past 12 months. Respondents were asked to rate how well various programs offered by the Chatham County Parks and Recreation Department are meeting the needs of their household. The programs that are best meeting the needs of households, based on the sum of “fully met” and “mostly met” responses, were: sports programs (34%), outdoor recreation (29%), and youth programs (26%). Special needs programs and teen programs received the highest level of “not met” responses.

Use of Parks, Facilities, and Programs

Respondents were asked to indicate all the reasons their household uses parks, facilities, and programs offered by Chatham County Parks and Recreation Department. Forty‐six percent (46%) of respondents indicated they use parks, facilities, and programs offered by Chatham County because the programs are close to their residence, 39% indicated they enjoy being outdoors, 25% indicated it is because the facilities are well maintained, and 25% indicated they help to improve physical fitness and health.

Organizations Used for Parks, Facilities, and Programs

Forty‐three percent (43%) of respondents indicated their household uses Chatham County Parks and Recreation for their parks, facilities, and program needs. The other organizations respondent households use for parks, facilities, and programs, not including Chatham County Parks and Recreation, are: State or Federal parks (36%), school facilities (26%), and Pittsboro Parks and Recreation (26%). Respondents were then asked to indicate what organizations they use the most often for their household’s recreation needs. The most used organizations are: State or Federal parks (17%) and Chatham County Parks and Recreation (15%).

Barriers to Park, Facility and Program Usage

Respondents were asked from a list of 14 potential reasons to identify what prevents them from using parks, facilities, and programs offered by the Chatham County Parks and Recreation

Page ii 2018 Chatham County Parks and Recreation Survey

Department more often. The top three reasons selected were: lack of information/don’t know what is offered (54%), facilities are too far from home (32%), and not enough time/too busy (31%).

Facility Needs and Priorities

Facility Needs: Respondents were asked to identify if their household had a need for 28 recreation facilities and amenities and rate how well their needs for each were currently being met. Based on this analysis, ETC Institute was able to estimate the number of households in the community that had the greatest “unmet” need for various facilities.

The five recreation facilities with the highest percentage of households that indicated a need for the facility were: natural trails (58%), greenway trail system (44%), indoor fitness and exercise facilities (38%), outdoor aquatics/swimming facility (38%), and water access (38%). ETC Institute estimates a total of 9,848 of the 30,056 households in Chatham County have unmet needs for natural trails, 9,487 households have unmet needs for indoor fitness and exercise facilities, and 9,389 households have unmet needs for an outdoor aquatics/swimming facility. The estimated number of households that have unmet needs for each of the 28 facilities that were assessed is shown in the table below.

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Facility Importance: In addition to assessing the needs for each facility, ETC Institute also assessed the importance residents place on each facility. Based on the sum of respondents’ top four choices, the three most important facilities to residents were: natural trails (38%), outdoor aquatics/swimming facility (26%), and the greenway trail system (25%). The percentage of residents who selected each facility as one of their top four choices is shown in the chart below.

Priorities for Facility Investments: The Priority Investment Rating (PIR) was developed by ETC Institute to provide organizations with an objective tool for evaluating the priority that should be placed on Parks and Recreation investments. The Priority Investment Rating (PIR) equally weighs (1) the importance that residents place on facilities and (2) how many residents have unmet needs for the facility. [ Details regarding the methodology for this analysis are provided in Section 2 of this report.]

Based the Priority Investment Rating (PIR), the following five facilities were rated as high priorities for investment:

 Natural trails (PIR=200)  Outdoor aquatics/swimming facility (PIR=165)  Greenway trail system (PIR=146)  Indoor fitness and exercise facilities (PIR=143)  Water access (PIR=105)

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The chart below shows the Priority Investment Rating for each of the 28 facilities/amenities that were rated.

Programming Needs and Priorities

Programming Needs. Respondents were also asked to identify if their household had a need for 33 recreational programs and rate how well their needs for each program were currently being met. Based on this analysis, ETC Institute was able to estimate the number of households in the community that had “unmet” needs for each program.

The four programs with the highest percentage of households that had needs were: adult fitness and wellness programs (48%), outdoor music/concerts (39%), special events/family festivals (35%), and aquatic programs (34%). In addition to having the highest total need, the top two programs also have the highest unmet need among the 33 programming‐related areas that were assessed. ETC Institute estimates a total of 11,464 out of the 30,056 households in Chatham County unmet needs for adult fitness and wellness programs and an estimated 10,330 households have unmet needs for outdoor music/concerts. The estimated number of households that have unmet needs for each of the 33 programs that were assessed is shown in the chart at the top of the following page.

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Program Importance. In addition to assessing the needs for each program, ETC Institute also assessed the importance that residents place on each program for both youth and adults.

Youth: Based on the sum of respondents’ top four choices, the four most important programs to youth, were: aquatic programs (17%), summer camp (12%), outdoor adventure programs (9%), and basketball (9%).

Adults: Based on the sum of respondents’ top four choices, the five most important programs to adults were: adult fitness and wellness programs (40%), outdoor music/concerts (29%), special events/family festivals (22%), outdoor adventure programs (18%), and aquatic programs (17%).

The percentage of residents who selected each program as one of their top four choices, for youth and adults are shown on the following page.

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Q8. Programs That Are Most Important to Youth in Households by percentage of respondentswho selected the items as one of theirtop four choices

Aquatic programs 6;;;�:;:.'6;:,;��:_....-�0------,------,------,------, Summer camp 12% Outdoor aclllenture programs % Basketball 9% Pre-school programs 7% Youth fitness & wellness programs - 7o/o Arts. crans ,-..� r'6% Dance, performing arts 6% lilusic lessons/dasses 6% Life skills programs/education 6% Actionsports 5% Outdoor musidconcerts 5% soccer 5% Teen programs 5% Teen summer camp programs 5% Special events/family festivals 4 % Baseball 4% T-ball 4% Archery 3% Environmentale ducation 3% Soffball 2% Martial arts programs 2% Special needs programs 2% Tackle football 2% Disc golf 1% Tennis lessons. dinics, & leagues 1% Lacrosse 1% Volleyball 1% Cheerleading 1% Flag football 1% Pickleball ...... ,1...:.%=------�----�---�------' 0% 10Vo 20% 30% 40% 50% l•Most Important 02nd Most Important □3rd Most Important □4th Most Important I Source: ETC Jnslirute (201S) Q9. Programs That Are Most Important to Adults in Households by percentage of respondents who selected the items as one of their top four choices

Adull fitness & wellness programs Outdoor musidconcerts =='i""'=,!,=:==r==,'::�r------' :29% Special events/familyfes tivals 22% -;-;;-° Outdoor aclllenture programs �= : = � c,! � = � = : : 1 8�1/o Aquatic programs ii!! '= : ,., � "" : 1: : =4- � :. 17% Senior citizen programs === == 14% =.= ===r =: Life skills programs/education === ,= � 14% Arts, crans =;= ::::;-"'. ====a;-"iMi' 12% Environmental education D==r===r liiiiiii=ir=n-;::;;:;-' Dance, performing arts i=!!!!l!!!!,!a 6% Tennis lessons. clinics, & leagues � 5% Music lessons/dasses 4% Basketball 4% Disc golf 4% Pickle ball 3% Pre-school programs 3% Summer camp 3% Martial artsprograms 3% Archery 2% Special needs programs 2% Soffball 2% Soccer 2% Volleyball 2% Youth fitnesswellness & programs 1% Action sports 1% Baseball 1% Teen summer camp programs 1 o/o Teen programs 1% Other _...... ,,_4.:...:%=-�------�------'------_.J 0% 1 % 20% 30% 40% 50% l•Most Important □2nd lilost Important □3rd Most Important □4th MostI mportant I Source: ETC Jnslirute(201S)

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Priorities for Programming Investments ‐ Youth. Based the priority investment rating (PIR), which was described briefly on page iv of this Executive Summary and is described in more detail in Section 2 of this report, the following six programs were rated as “high priorities” for investment for youth in the County:  Aquatic programs (PIR=187)  Outdoor music/concerts (PIR=131)  Outdoor adventure programs (PIR=126)  Summer camp (PIR=115)  Arts, crafts (PIR=111)  Life skills programs/education (PIR=100) The chart below shows the Priority Investment Rating (PIR) for each of the programs that were rated.

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Priorities for Programming Investments – Adults. Based on the priority investment rating (PIR), which was described briefly on page iv of this Executive Summary and is described in more detail in Section 2 of this report, the following five programs were rated as “high priorities” for investment for adults in the County:  Adult fitness and wellness programs (PIR=200)  Outdoor music/concerts (PIR=164)  Aquatic programs (PIR=121)  Special events/family festivals (PIR=118)  Outdoor adventure programs (PIR=112) The chart below shows the Priority Investment Rating (PIR) for each of the programs that were rated.

Greenways

Over half (55%) of respondents indicated being closer to parks, trails or greenways would help them be more physically active. In the past 12 months 30% of respondents indicated someone in their household has visited a greenway. Twenty‐seven percent (27%) of respondents indicated they want their household to use greenways at least a few times per year, 27% want to use them

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a few times per month, 17% want to use them a few times per week, 7% indicated they want to use greenways daily, while 21% of respondents indicated they never want to use a greenway. The biggest barrier to current greenway use is a lack of information about existing greenways and their location to respondent households.

Twenty‐nine percent (29%) of respondents indicated they would be either “very supportive” (14%) or “somewhat supportive” (25%) of paying increased taxes to develop new greenways. Seventeen percent (17%) of respondents indicated they were neutral, 8% were “not supportive” and 21% were “not at all supportive” or increased taxes used to develop new greenways. Additional Findings

Residents were asked to indicate, from a list of 17 potential indoor facilities that could be added or expanded, which one(s) their household would use. Forty‐six percent (46%) indicated they would use a walking and jogging track, 41% would use a leisure pool, 35% would use an exercise facility for adults 50 years or older, and 31% of respondents would use an aerobics/fitness/dance class space.

Respondents were asked to rate their level of agreement with various statements regarding the Chatham County Parks and Recreation Department. The statements respondents most agreed with based on the sum of “strongly agree” and “agree” responses, were: public parks add to quality of life in the community (89%) and parks and recreation is an essential service to the County (85%).

Respondents were asked to indicate how willing they would be to support expanded Parks and Recreation programs and facilities in Chatham County. The statements respondents supported most, based on the sum of “very willing” and “willing” responses, were: pay entrance fees or user fees to use some parks (44%) and pay an increase in taxes to support development of new recreation facilities in Chatham County (37%).

Respondents were asked to indicate all the ways they learn about Chatham County Parks and Recreation Department programs. Forty‐one percent (41%) of respondents indicated they learn about Parks and Recreation Department programs through word of mouth, 26% indicated they use the Chatham County Parks and Recreation website, and 24% use social media (Facebook, Twitter, Instagram).

Most (70%) of respondents want to use parks and recreation resources to improve or maintain their physical health. Mental health (39%), social health (38%), and environmental health (38%) were other health and wellness elements respondents indicated they would like to improve or maintain through the use of parks and recreation resources. Currently, respondents believe that their current physical, mental, social, and environmental health needs are either partly or not being met.

Recommendations

To ensure Chatham County continues to meet the needs and expectations of the community, ETC Institute recommends the Parks and Recreation Department sustain and/or improve the

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performance in areas identified as “high priorities” by the Priority Investment Rating (PIR). The facilities and programs with the highest PIR ratings are listed below.

Facility Priorities o Natural trails (PIR=200) o Outdoor aquatics/swimming facility (PIR=165) o Greenway trail system (PIR=146) o Indoor fitness and exercise facilities (PIR=143) o Water access (PIR=105) Programming Priorities ‐ Youth o Aquatic programs (PIR=187) o Outdoor music/concerts (PIR=131) o Outdoor adventure programs (PIR=126) o Summer camp (PIR=115) o Arts, crafts (PIR=111) o Life skills programs/education (PIR=100) Programming Priorities ‐ Adults o Adult fitness and wellness programs (PIR=200) o Outdoor music/concerts (PIR=164) o Aquatic programs (PIR=121) o Special events/family festivals (PIR=118) o Outdoor adventure programs (PIR=112)

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Section 1 Charts and Graphs

Page 1 2018 Chatham County Parks and Recreation Survey

Q1. Parks and Facilities That Respondent Households Have Used In the Past 12 Months by percentage of respondents (multiple choices could be made)

American Tobacco Trail 24%

Briar Chapel Park 19%

Northeast District Park 15%

Northwest District Park 14%

Southwest District Park 10%

Any reservable picnic shelter 7%

Earl Thompson Park/Bynum Ballfield 5%

Outdoor pool at Northwest District Park 5%

Dining Hall at Northwest District Park 2%

Activity Center at Northwest District Park 2%

Other 9%

None of above 44%

0% 10% 20% 30% 40% 50% 60% Source: ETC Institute (2018)

Q1a. How Many Times Respondent Households Have Visited Any Chatham County Parks and Recreation Parks and Facilities by percentage of households that have visited parks and facilities in the past 12 months

1-5 times 45%

Not provided 3% 6-10 times 20%

25+ times 13%

21-25 times 11-20 times 5% 13% Source: ETC Institute (2018)

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Q1b. Parks or Facilities Households Visit Most Often by percentage of respondents who selected the items as one of their top three choices

Briar Chapel Park 55%

Northwest District Park 45%

American Tobacco Trail 40%

Northeast District Park 39%

Southwest District Park 21%

Any reservable picnic shelter 11%

Earl Thompson Park/Bynum Ballfield 7%

Outdoor pool at Northwest District Park 1%

0% 10% 20% 30% 40% 50% 60% 70%

1st Choice 2nd Choice 3rd Choice Source: ETC Institute (2018)

Q2. In the past 12 months, have you or any member of your household participated in any programs offered by the Chatham County Parks and Recreation Department? by percentage of respondents

Yes 14%

No 86%

Source: ETC Institute (2018)

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Q3. Ways Respondents Learn About Chatham County Parks and Recreation Department Programs by percentage of respondents (multiple choices could be made)

Word of mouth 41%

Chatham County Parks & Recreation website 26%

Social media (e.g. Facebook, Twitter, Instagram) 24%

Banners in public places 20%

Newspaper 17%

Search engine (e.g. Google, Yahoo, Bing) 14%

Direct email 11%

Parks & Recreation newsletter 8%

Yard signs 7%

Conversation with staff 6%

Siler City radio station 3%

Other 5%

None of these 29%

0% 20% 40% 60% 80% Source: ETC Institute (2018)

Q4. Reasons Households Use the Parks, Facilities, & Programs Offered by the Chatham County Parks & Recreation Department by percentage of respondents (multiple choices could be made)

Close to our home/residence 46% Enjoyment of outdoors 39% Facilities are well maintained 25% Improved physical fitness & health 25% Availability of parking 21% Program or facility offered 20% Safety of parks & facilities 20% Facilities have right amenities 18% Fees are affordable 18% Socializing/meeting people 14% Facility operating hours are convenient 10% Good customer service by staff 9% Other 5% Registration for programs is easy 5% Quality of programs 4% Quality of instructors 4% Programs are interesting 4% None. I do not use parks, facilities, or programs 37% 0% 20% 40% 60% 80% Source: ETC Institute (2018)

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Q5. Facilities or Amenities Respondent Households Have a Need For by percentage of respondents (multiple choices could be made) Natural trails 58% Greenway trail system 44% Indoor fitness & exercise facilities 38% Aquatics/swimming facility (outdoor) 38% Water access 38% Picnic shelters 32% Playground 30% Canoe/kayak rentals 26% Outdoor amphitheaters 26% Dog park 24% Pier/fishing 23% Multi-use gym space 21% Senior center 21% Splash pad 20% Community gardens 19% Multi-purpose fields 18% Tennis courts (outdoor) 18% Outdoor fitness & exercise equipment 17% Track (outdoor) 16% Baseball & softball fields 14% Golf courses 13% Track (indoor) 13% Classroom/meeting/event space 12% Sand volleyball courts (outdoors) 12% Skate park/BMX 10% Disc golf course 9% Pickleball courts 6% Indoor turf field 5% Other 5% 0% 20% 40% 60% Source: ETC Institute (2018)

Q5. Estimated Number of Households That Have a Need for Various Facilities by number of households based on 30,056 households in Chatham County, NC

Natural trails 17,523 Greenway trail system 13,195 Indoor fitness & exercise facilities 11,361 Aquatics/swimming facility (outdoor) 11,271 Water access 11,271 Picnic shelters 9,648 Playground 9,047 Canoe/kayak rentals 7,905 Outdoor amphitheaters 7,694 Dog park 7,334 Pier/fishing 7,033 Multi-use gym space 6,252 Senior center 6,161 Splash pad 6,071 Community gardens 5,771 Multi-purpose fields 5,380 Tennis courts (outdoor) 5,380 Outdoor fitness & exercise equipment 5,019 Track (outdoor) 4,719 Baseball & softball fields 4,238 Golf courses 3,937 Track (indoor) 3,847 Classroom/meeting/event space 3,667 Sand volleyball courts (outdoors) 3,577 Skate park/BMX 2,885 Disc golf course 2,795 Pickleball courts 1,833 Indoor turf field 1,623 Other 1,353 0 3,000 6,000 9,000 12,000 15,000 18,000 Source: ETC Institute (2018)

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Q5. How Well Parks and Recreation Facilities Meet the Needs of Respondent Households by percentage of respondents with a need for facilities Playground 30% 30% 24% 17% Picnic shelters 27% 30% 24% 19% Baseball & softball fields 23% 31% 23% 23% Senior center 23% 30% 19% 28% Multi-purpose fields 15% 31% 23% 31% Water access 18% 27% 21% 34% Natural trails 19% 25% 36% 20% Tennis courts (outdoor) 21% 21% 25% 33% Greenway trail system 15% 25% 32% 28% Disc golf course 14% 21% 18% 46% Track (outdoor) 14% 18% 14% 55% Pickleball courts 12% 18% 24% 47% Classroom/meeting/event space 15% 12% 46% 27% Dog park 9% 18% 15% 59% Sand volleyball courts (outdoors) 18% 6% 24% 52% Pier/fishing 8% 16% 34% 42% Canoe/kayak rentals 4% 18% 24% 54% Outdoor fitness & exercise equipment 5% 16% 25% 55% Outdoor amphitheaters 8% 11% 13% 68% Multi-use gym space 9% 8% 32% 51% Aquatics/swimming facility (outdoor) 7% 10% 16% 68% Indoor fitness & exercise facilities 6% 10% 14% 69% Community gardens 6% 10% 27% 57% Skate park/BMX 7% 7% 4% 82% Indoor turf field 7% 7% 87% Golf courses 3% 10% 21% 67% Track (indoor) 6% 6% 9% 79% Splash pad 4% 6% 6% 85% Other 8% 8% 83% 0% 20% 40% 60% 80% 100%

Fully Met Mostly Met Partly Met Not Met Source: ETC Institute (2018)

Q5. Estimated Number of Households Whose Needs for Facilities Are Being Not Met or Partly Met by number of households based on 30,056 households in Chatham County, NC Natural trails 9,848 Indoor fitness & exercise facilities 9,487 Aquatics/swimming facility (outdoor) 9,389 Greenway trail system 7,956 Outdoor amphitheaters 6,232 Water access 6,210 Canoe/kayak rentals 6,158 Splash pad 5,501 Dog park 5,390 Pier/fishing 5,331 Multi-use gym space 5,189 Community gardens 4,824 Picnic shelters 4,187 Outdoor fitness & exercise equipment 3,990 Playground 3,664 Golf courses 3,433 Track (indoor) 3,382 Track (outdoor) 3,213 Tennis courts (outdoor) 3,137 Multi-purpose fields 2,900 Senior center 2,884 Sand volleyball courts (outdoors) 2,708 Classroom/meeting/event space 2,669 Skate park/BMX 2,458 Baseball & softball fields 1,958 Disc golf course 1,797 Indoor turf field 1,407 Pickleball courts 1,294 Other 1,239 0 2,000 4,000 6,000 8,000 10,000 12,000

Not Met Partly Met Source: ETC Institute (2018)

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Q6. Facilities That Are Most Important to Respondent Households by percentage of respondents who selected the items as one of their top four choices Natural trails 38% Aquatics/swimming facility (outdoor) 26% Greenway trail system 25% Indoor fitness & exercise facilities 18% Water access 16% Dog park 14% Playground 14% Splash pad 10% Canoe/kayak rentals 9% Pier/fishing 8% Senior center 8% Outdoor amphitheaters 8% Community gardens 7% Golf courses 7% Picnic shelters 7% Tennis courts (outdoor) 7% Multi-purpose fields 6% Multi-use gym space 5% Track (outdoor) 5% Baseball & softball fields 5% Track (indoor) 5% Outdoor fitness & exercise equipment 4% Classroom/meeting/event space 4% Disc golf course 4% Skate park/BMX 3% Pickleball courts 3% Indoor turf field 1% Sand volleyball courts (outdoors) 1% Other 3% 0% 10% 20% 30% 40% 50% Most Important 2nd Most Important 3rd Most Important 4th Most Important Source: ETC Institute (2018)

Q7. Programs Respondent Households Have a Need For by percentage of respondents (multiple choices could be made)

Adult fitness & wellness programs 48% Outdoor music/concerts 39% Special events/family festivals 35% Aquatic programs 34% Outdoor adventure programs 29% Arts, crafts 29% Life skills programs/education 26% Summer camp 22% Senior citizen programs 21% Dance, performing arts 21% Music lessons/classes 21% Environmental education 18% Youth fitness & wellness programs 16% Tennis lessons, clinics, & leagues 15% Basketball 14% Pre-school programs 13% Teen programs 13% Teen summer camp programs 13% Martial arts programs 13% Archery 12% Soccer 11% Disc golf 11% Volleyball 11% Baseball 10% T-ball 10% Softball 9% Action sports 8% Special needs programs 7% Flag football 7% Pickleball 5% Tackle football 5% Cheerleading 4% Lacrosse 4% Other 5% 0% 20% 40% 60% Source: ETC Institute (2018)

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Q7. Estimated Number of Households That Have a Need for Various Programs by number of households based on 30,056 households in Chatham County, NC

Adult fitness & wellness programs 14,457 Outdoor music/concerts 11,752 Special events/family festivals 10,610 Aquatic programs 10,219 Outdoor adventure programs 8,776 Arts, crafts 8,656 Life skills programs/education 7,694 Summer camp 6,552 Senior citizen programs 6,252 Dance, performing arts 6,161 Music lessons/classes 6,161 Environmental education 5,500 Youth fitness & wellness programs 4,899 Tennis lessons, clinics, & leagues 4,418 Basketball 4,238 Pre-school programs 3,937 Teen programs 3,937 Teen summer camp programs 3,937 Martial arts programs 3,757 Archery 3,667 Soccer 3,366 Disc golf 3,276 Volleyball 3,276 Baseball 2,976 T-ball 2,976 Softball 2,795 Action sports 2,495 Special needs programs 2,134 Flag football 2,014 Pickleball 1,623 Tackle football 1,533 Cheerleading 1,142 Lacrosse 1,142 Other 1,533 0 3,000 6,000 9,000 12,000 15,000 18,000 Source: ETC Institute (2018)

Q7. How Well Parks and Recreation Programs Meet the Needs of Respondent Households by percentage of respondents with a need for programs Basketball 24% 29% 16% 32% Baseball 29% 21% 18% 32% T-ball 20% 28% 20% 32% Soccer 18% 25% 14% 43% Disc golf 20% 20% 20% 40% Tackle football 20% 13% 7% 60% Softball 20% 12% 24% 44% Special events/family festivals 13% 18% 29% 40% Cheerleading 10% 20% 10% 60% Summer camp 14% 14% 28% 45% Action sports 10% 14% 10% 67% Senior citizen programs 15% 6% 25% 54% Adult fitness & wellness programs 11% 10% 38% 41% Teen summer camp programs 12% 9% 6% 74% Flag football 6% 11% 17% 67% Pre-school programs 13% 3% 23% 60% Environmental education 8% 8% 25% 59% Youth fitness & wellness programs 13% 23% 64% Aquatic programs 9% 3% 20% 67% Outdoor music/concerts 6% 7% 34% 54% Outdoor adventure programs 2% 10% 28% 60% Teen programs 6% 6% 6% 82% Tennis lessons, clinics, & leagues 6% 6% 27% 62% Arts, crafts 6% 6% 30% 59% Lacrosse 11% 22% 67% Special needs programs 11% 16% 74% Dance, performing arts 2% 8% 32% 58% Martial arts programs 10% 27% 63% Life skills programs/education 3% 6% 35% 57% Music lessons/classes 4% 4% 29% 63% Volleyball 8% 15% 77% Pickleball 7% 21% 71% Archery 6% 15% 79% Other 8% 8% 83% 0% 20% 40% 60% 80% 100%

Fully Met Mostly Met Partly Met Not Met Source: ETC Institute (2018)

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Q7. Estimated Number of Households Whose Needs for Programs Are Being Partly Met or Not Met by number of households based on 30,056 households in Chatham County, NC Adult fitness & wellness programs 11,464 Outdoor music/concerts 10,330 Aquatic programs 8,952 Outdoor adventure programs 7,741 Arts, crafts 7,687 Special events/family festivals 7,363 Life skills programs/education 7,025 Music lessons/classes 5,662 Dance, performing arts 5,545 Senior citizen programs 4,951 Summer camp 4,744 Environmental education 4,604 Youth fitness & wellness programs 4,272 Tennis lessons, clinics, & leagues 3,901 Teen programs 3,477 Archery 3,450 Martial arts programs 3,381 Pre-school programs 3,280 Teen summer camp programs 3,126 Volleyball 3,024 Basketball 2,009 Disc golf 1,966 Soccer 1,926 Special needs programs 1,910 Action sports 1,901 Softball 1,901 Flag football 1,679 T-ball 1,547 Pickleball 1,506 Baseball 1,488 Tackle football 1,022 Lacrosse 1,015 Cheerleading 799 Other 1,404 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000

Not Met Partly Met Source: ETC Institute (2018)

Q8. Programs That Are Most Important to Youth in Households by percentage of respondents who selected the items as one of their top four choices Aquatic programs 17% Summer camp 12% Outdoor adventure programs 9% Basketball 9% Pre-school programs 7% Youth fitness & wellness programs 7% Arts, crafts 6% Dance, performing arts 6% Music lessons/classes 6% Life skills programs/education 6% Action sports 5% Outdoor music/concerts 5% Soccer 5% Teen programs 5% Teen summer camp programs 5% Special events/family festivals 4% Baseball 4% T-ball 4% Archery 3% Environmental education 3% Softball 2% Martial arts programs 2% Special needs programs 2% Tackle football 2% Disc golf 1% Tennis lessons, clinics, & leagues 1% Lacrosse 1% Volleyball 1% Cheerleading 1% Flag football 1% Pickleball 1% 0% 10% 20% 30% 40% 50%

Most Important 2nd Most Important 3rd Most Important 4th Most Important Source: ETC Institute (2018)

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Q9. Programs That Are Most Important to Adults in Households by percentage of respondents who selected the items as one of their top four choices

Adult fitness & wellness programs 40% Outdoor music/concerts 29% Special events/family festivals 22% Outdoor adventure programs 18% Aquatic programs 17% Senior citizen programs 14% Life skills programs/education 14% Arts, crafts 12% Environmental education 9% Dance, performing arts 6% Tennis lessons, clinics, & leagues 5% Music lessons/classes 4% Basketball 4% Disc golf 4% Pickleball 3% Pre-school programs 3% Summer camp 3% Martial arts programs 3% Archery 2% Special needs programs 2% Softball 2% Soccer 2% Volleyball 2% Youth fitness & wellness programs 1% Action sports 1% Baseball 1% Teen summer camp programs 1% Teen programs 1% Other 4% 0% 10% 20% 30% 40% 50% Most Important 2nd Most Important 3rd Most Important 4th Most Important Source: ETC Institute (2018)

Q10. Reasons Preventing Households From Using Parks, Facilities, and Programs More Often by percentage of respondents (multiple choices could be made)

Lack of information/don't know what is offered 54%

Facilities are too far from home 32%

Not enough time/too busy 31%

Not interested in what is provided 17% Inconvenient hours of operation 8%

Cost of participation 7%

Overcrowding 4% Safety at facilities 3%

Lack of maintenance 3%

Lack of cleanliness 2%

Waiting list for registration 2%

Lack of parking 2% Lack of disabled access 1%

Language/information is only available in English 0%

Other 6% Nothing - I am actively using County's recreation facilities & programs 5% 0% 10% 20% 30% 40% 50% 60% 70% Source: ETC Institute (2018)

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Q11. Potential Indoor Facilities Households Would Use by percentage of respondents (multiple choices could be made)

Walking & jogging track 46% Leisure pool 41% Exercise facility for adults 50+ years 35% Aerobics/fitness/dance class space 31% Nature center 28% Weight room/cardiovascular equipment area 27% Performing arts 25% Arts & crafts studio 25% Space for meetings, parties, banquets 21% Senior center 21% Rock climbing/bouldering wall 21% Child care area 13% Indoor tennis 13% Multi-court gymnasium/field house 13% Space for teens 11% Indoor soccer/lacrosse 8% Classroom space 8% Other 5% 0% 10% 20% 30% 40% 50% Source: ETC Institute (2018)

Q12. Level of Agreement With Various Statements Regarding the Chatham County Parks and Recreation Department by percentage of respondents (excluding “don't know" responses)

Public parks add to quality of life in community 65% 24% 7% 4%

Parks & recreation is an essential service to County 58% 27% 9% 6%

I am satisfied with variety of recreation 6% 17% 40% 38% programs offered by County

I am aware of recreation programs & 6% 16% 25% 53% activities that are offered

I am satisfied with recreation 6% 14% 41% 40% opportunities I receive for my tax dollars

0% 20% 40% 60% 80% 100%

Strongly Agree Agree Neutral Disagree/Strongly Disagree Source: ETC Institute (2018)

Page 11 2018 Chatham County Parks and Recreation Survey

Q13. Willingness to Support Expanded Parks and Recreation Programs and Facilities in Chatham County by percentage of respondents (excluding “don't know” responses)

Pay entrance fees or user fees to use some parks 15% 29% 29% 28%

Pay an increase in taxes to support development 13% 24% 27% 36% of new recreation facilities in Chatham County

Pay an increase in taxes to support expanded recreation programs in Chatham County 12% 23% 29% 36%

Make donations to fund design & construction of new parks & recreation facilities in 8% 20% 35% 37% Chatham County

0% 20% 40% 60% 80% 100% Very Willing Willing Somewhat Willing Not Willing Source: ETC Institute (2018)

Q14. How Well Various Programs Meet Household's Needs by percentage of respondents (excluding “do not have a need" responses)

Sports programs 8% 26% 31% 35%

Outdoor recreation 9% 20% 44% 27%

Youth programs 7% 19% 31% 43%

Teen programs 5% 12% 27% 56%

Special events 6% 11% 40% 43%

Health & fitness programs 3% 13% 34% 50%

Adult programs 3% 13% 33% 51%

Senior adult programs 5% 9% 32% 54%

Special needs programs 4% 11% 18% 68%

0% 20% 40% 60% 80% 100% Fully Met Mostly Met Partly Met Not Met Source: ETC Institute (2018)

Page 12 2018 Chatham County Parks and Recreation Survey

Q15. Organizations That Provide Parks, Facilities, and Programs Respondent Households Use for Recreation by percentage of respondents (multiple choices could be made)

Chatham County Parks & Recreation 43%

State or Federal parks 36%

School facilities 26%

Pittsboro Parks & Recreation 26%

Churches or other religious organizations 21%

Fitness centers 20%

Cary Parks & Recreation 14%

Siler City Parks & Recreation 12%

Non-profit organizations 10%

Private clubs 10%

Goldston Parks & Recreation 5%

Other 8%

None of these 20%

0% 10% 20% 30% 40% 50% 60% Source: ETC Institute (2018)

Q16. Organization Used Most for Recreation Needs by percentage of respondents who use organizations

State or Federal parks 17%

Chatham County Parks & Recreation 15%

Fitness centers 9%

Pittsboro Parks & Recreation 7%

Churches or other religious organizations 7%

School facilities 4%

Siler City Parks & Recreation 4%

Private clubs 4%

Cary Parks & Recreation 3%

Non-profit organizations 3%

Goldston Parks & Recreation 1%

Other 7%

None chosen 18%

0% 10% 20% 30% 40% 50% 60% Source: ETC Institute (2018)

Page 13 2018 Chatham County Parks and Recreation Survey

Q17. Elements of Health & Wellness Respondents Desire to Meet Their Needs Using Chatham County's Parks & Recreation Parks, Facilities, & Programs by percentage of respondents (multiple choices could be made)

Physical health 70%

Mental health 39%

Social health 38%

Environmental health 38%

Intellectual health 23%

Spiritual health 21%

Occupational health 14%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Source: ETC Institute (2018)

Q17. How Well Various Elements of Health & Wellness Desires Are Being Met by percentage of respondents

Environmental health 7% 17% 43% 32%

Physical health 6% 17% 51% 26%

Spiritual health 10% 12% 36% 42%

Social health 7% 12% 46% 35%

Occupational health 11% 8% 38% 43%

Mental health 5% 13% 46% 36%

Intellectual health 5% 10% 40% 45%

0% 20% 40% 60% 80% 100%

Fully Met Mostly Met Partly Met Not Met Source: ETC Institute (2018)

Page 14 2018 Chatham County Parks and Recreation Survey

Q18. Various Items That Would Help Respondents Be More Physically Active by percentage of respondents (multiple choices could be made)

Closer parks, trails or greenways 55%

More/better sidewalks or crosswalks 41%

Access to a gym or recreation facility 39%

A walking or exercise group 25%

More programs or events, like races or walking challenges 17%

More sports leagues 14%

Other 12%

Increased neighborhood safety 11%

None of above 16%

0% 10% 20% 30% 40% 50% 60% Source: ETC Institute (2018)

Q19. In the past 12 months, approximately how many times have you or members of your household visited any greenway? by percentage of households

6-10 times 1-5 times 10% 30%

11-20 times 4% 21-25 times 2% 25+ times 6%

Not provided 4%

None 46% Source: ETC Institute (2018)

Page 15 2018 Chatham County Parks and Recreation Survey

Q20. How often do you or other members of your household WANT to use greenways?

by percentage of households

A few times a year 21% Never 21%

Not provided A few times a month 7% 27%

Daily 7%

A few times a week 17% Source: ETC Institute (2018)

Q21. Reasons That Discourage Greenway Use For Respondent Households by percentage of respondents (multiple choices could be made)

Lack of information about existing greenways 43%

Lack of nearby destinations 35%

Lack of time 21%

Lack of safe connections to greenways 19%

Personal safety concerns 19%

Unsafe street crossings 7%

Motor vehicle traffic 7%

Lack of interest 4%

Other 6%

None. I do not use greenways 16%

0% 10% 20% 30% 40% 50% 60% Source: ETC Institute (2018)

Page 16 2018 Chatham County Parks and Recreation Survey

Q22. Destinations Respondent Households Would Most Like to Get to by Greenway by percentage of respondents (multiple choices could be made)

Natural areas & open space 43%

Parks & playgrounds 32%

Shops & restaurants 24%

Libraries or recreation centers 20%

Other greenways 20%

Place of work 11%

School 8%

Public transportation 5%

Other 2%

None. I do not want to use greenways 23%

0% 10% 20% 30% 40% 50% 60% Source: ETC Institute (2018)

Q23. How supportive would you be of paying increased taxes to develop new greenways? by percentage of respondents

Somewhat supportive 25%

Very supportive 14%

Neutral 17%

Don't know 14% Not supportive 8%

Not at all supportive 21% Source: ETC Institute (2018)

Page 17 2018 Chatham County Parks and Recreation Survey

Q24. Demographics: Ages of People in Household by percentage of household occupants

Ages 15-19 4% Ages 20-24 Ages 25-34 4% 8% Ages 10-14 8% Ages 35-44 12% Ages 5-9 8%

Under age 5 8%

Ages 45-54 19% Ages 75+ 4%

Ages 65-74 12% Ages 55-64 15% Source: ETC Institute (2018)

Q25. Demographics: What is your age?

by percentage of respondents

35-44 18%

18-34 17% 45-54 21%

Not provided 4%

65+ 55-64 20% 21%

Source: ETC Institute (2018)

Page 18 2018 Chatham County Parks and Recreation Survey

Q26. Demographics: Approximately, how many years have you lived in Chatham County?

by percentage of respondents

6-10 years 15% 0-5 years 28%

11-15 years 14%

Not provided 16-20 years 5% 10%

21-30 years 31+ years 11% 16% Source: ETC Institute (2018)

Q27. Demographics: Your gender

by percentage of respondents

Male 48%

Not provided 1%

Female 51% Source: ETC Institute (2018)

Page 19 2018 Chatham County Parks and Recreation Survey

Q28. Demographics: Race/Ethnicity by percentage of respondents (multiple choices could be made)

White (not Hispanic) 74%

African American/Black 12%

Hispanic/Latino 11%

American Indian/Alaskan Native 2%

Asian/Pacific Islander 1%

Asian (Indian Sub-Continent) 1%

Other 1%

0% 20% 40% 60% 80% Source: ETC Institute (2018)

Page 20 2018 Chatham County Parks and Recreation Survey

Section 2 Priority Investment Rating

Page 21 2018 Chatham County Parks and Recreation Survey

Priority Investment Rating Chatham County, North Carolina

The Priority Investment Rating (PIR) was developed by ETC Institute to provide governments with an objective tool for evaluating the priority that should be placed on parks and recreation investments. The Priority Investment Rating was developed by ETC Institute to identify the facilities and programs residents think should receive the highest priority for investment. The priority investment rating reflects the importance residents place on items (sum of top 4 choices) and the unmet needs (needs that are only being partly or not met) for each facility/program relative to the facility/program that rated the highest overall. Since decisions related to future investments should consider both the level of unmet need and the importance of facilities and programs, the PIR weights each of these components equally.

The PIR reflects the sum of the Unmet Needs Rating and the Importance Rating as shown in the equation below: PIR = UNR + IR

For example, suppose the Unmet Needs Rating for golf courses is 34.9 (out of 100) and the Importance Rating for golf courses is 19.6 (out of 100), the Priority Investment Rating for golf courses would be 54.5 (out of 200).

How to Analyze the Charts:

 High Priority Areas are those with a PIR of at least 100. A rating of 100 or above generally indicates there is a relatively high level of unmet need and residents generally think it is important to fund improvements in these areas. Improvements in this area are likely to have a positive impact on the greatest number of households.

 Medium Priority Areas are those with a PIR of 50‐99. A rating in this range generally indicates there is a medium to high level of unmet need or a significant percentage of residents generally think it is important to fund improvements in these areas.

 Low Priority Areas are those with a PIR below 50. A rating in this range generally indicates there is a relatively low level of unmet need and residents do not think it is important to fund improvements in these areas. Improvements may be warranted if the needs of very specialized populations are being targeted.

The following pages show the Unmet Needs Rating, Importance Rating, and Priority Investment Rating for facilities and programs.

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Unmet Needs Rating for Recreation Facilities the rating for the item with the most unmet need=100 the rating of all other items reflects the relative amount of unmet need for each item compared to the item with the most unmet need

Natural trails 100.0 Indoor fitness & exercise facilities 96.3 Aquatics/swimming facility (outdoor) 95.3 Greenway trail system 80.8 Outdoor amphitheaters 63.3 Water access 63.1 Canoe/kayak rentals 62.5 Splash pad 55.9 Dog park 54.7 Pier/fishing 54.1 Multi-use gym space 52.7 Community gardens 49.0 Picnic shelters 42.5 Outdoor fitness & exercise equipment 40.5 Playground 37.2 Golf courses 34.9 Track (indoor) 34.3 Track (outdoor) 32.6 Tennis courts (outdoor) 31.9 Multi-purpose fields 29.4 Senior center 29.3 Sand volleyball courts (outdoors) 27.5 Classroom/meeting/event space 27.1 Skate park/BMX 25.0 Baseball & softball fields 19.9 Disc golf course 18.3 Indoor turf field 14.3 Pickleball courts 13.1 Other 12.6 0.0 20.0 40.0 60.0 80.0 100.0 Source: ETC Institute (2018)

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Importance Rating for Recreation Facilities the rating for the item rated as the most important=100 the rating of all other items reflects the relative level of importance for each item compared to the item rated as the most important

Natural trails 100.0 Aquatics/swimming facility (outdoor) 69.6 Greenway trail system 65.1 Indoor fitness & exercise facilities 46.6 Water access 41.5 Dog park 36.5 Playground 36.2 Splash pad 25.4 Canoe/kayak rentals 24.3 Pier/fishing 22.0 Senior center 21.2 Outdoor amphitheaters 20.4 Community gardens 19.6 Golf courses 19.6 Picnic shelters 18.5 Tennis courts (outdoor) 17.7 Multi-purpose fields 16.1 Multi-use gym space 14.3 Track (outdoor) 13.5 Baseball & softball fields 12.7 Track (indoor) 11.9 Outdoor fitness & exercise equipment 10.1 Classroom/meeting/event space 9.5 Disc golf course 9.5 Skate park/BMX 8.7 Pickleball courts 7.7 Indoor turf field 2.4 Sand volleyball courts (outdoors) 2.4 Other 6.6 0.0 20.0 40.0 60.0 80.0 100.0 Source: ETC Institute (2018)

Page 24 2018 Chatham County Parks and Recreation Survey Top Priorities for Investment for Recreation Facilities Based on the Priority Investment Rating Natural trails 200 Aquatics/swimming facility (outdoor) 165 Greenway trail system 146 High Priority Indoor fitness & exercise facilities 143 (100+) Water access 105 Dog park 91 Canoe/kayak rentals 87 Outdoor amphitheaters 84 Splash pad 81 Pier/fishing 76 Playground 73 Community gardens 69 Medium Priority Multi-use gym space 67 (50-99) Picnic shelters 61 Golf courses 54 Outdoor fitness & exercise equipment 51 Senior center 50 Tennis courts (outdoor) 50 Track (indoor) 46 Track (outdoor) 46 Multi-purpose fields 46 Classroom/meeting/event space 37 Skate park/BMX 34 Lower Priority Baseball & softball fields 33 (0-49) Sand volleyball courts (outdoors) 30 Disc golf course 28 Pickleball courts 21 Indoor turf field 17 Other 19 0 40 80 120 160 200 Source: ETC Institute (2018)

Page 25 2018 Chatham County Parks and Recreation Survey

Unmet Needs Rating for Recreation Programs - Youth the rating for the item with the most unmet need=100 the rating of all other items reflects the relative amount of unmet need for each item compared to the item with the most unmet need

Outdoor music/concerts 100.0 Aquatic programs 86.7 Outdoor adventure programs 74.9 Arts, crafts 74.4 Special events/family festivals 71.3 Life skills programs/education 68.0 Music lessons/classes 54.8 Dance, performing arts 53.7 Summer camp 45.9 Environmental education 44.6 Youth fitness & wellness programs 41.4 Tennis lessons, clinics, & leagues 37.8 Teen programs 33.7 Archery 33.4 Martial arts programs 32.7 Pre-school programs 31.8 Teen summer camp programs 30.3 Volleyball 29.3 Basketball 19.4 Disc golf 19.0 Soccer 18.6 Special needs programs 18.5 Action sports 18.4 Softball 18.4 Flag football 16.3 T-ball 15.0 Pickleball 14.6 Baseball 14.4 Tackle football 9.9 Lacrosse 9.8 Cheerleading 7.7 0.0 20.0 40.0 60.0 80.0 100.0 Source: ETC Institute (2018)

Page 26 2018 Chatham County Parks and Recreation Survey

Importance Rating for Recreation Programs - Youth the rating for the item rated as the most important=100 the rating of all other items reflects the relative level of importance for each item compared to the item rated as the most important

Aquatic programs 100.0 Summer camp 68.8 Outdoor adventure programs 51.4 Basketball 50.3 Pre-school programs 42.2 Youth fitness & wellness programs 41.0 Arts, crafts 37.0 Dance, performing arts 36.4 Music lessons/classes 32.9 Life skills programs/education 31.8 Action sports 31.2 Outdoor music/concerts 31.2 Soccer 30.6 Teen programs 30.1 Teen summer camp programs 29.5 Special events/family festivals 25.4 Baseball 22.5 T-ball 22.0 Archery 17.9 Environmental education 14.5 Softball 12.7 Martial arts programs 12.7 Special needs programs 11.0 Tackle football 8.7 Disc golf 6.9 Tennis lessons, clinics, & leagues 6.9 Lacrosse 5.2 Volleyball 5.2 Cheerleading 3.5 Flag football 3.5 Pickleball 3.5 0.0 20.0 40.0 60.0 80.0 100.0 Source: ETC Institute (2018)

Page 27 2018 Chatham County Parks and Recreation Survey Top Priorities for Investment for Recreation Programs - Youth Based on the Priority Investment Rating Aquatic programs 187 Outdoor music/concerts 131 Outdoor adventure programs 126 Summer camp 115 High Priority Arts, crafts 111 (100+) Life skills programs/education 100 Special events/family festivals 97 Dance, performing arts 90 Music lessons/classes 88 Youth fitness & wellness programs 82 Pre-school programs 74 Medium Priority Basketball 70 (50-99) Teen programs 64 Teen summer camp programs 60 Environmental education 59 Archery 51 Action sports 50 Soccer 49 Martial arts programs 45 Tennis lessons, clinics, & leagues 45 Baseball 37 T-ball 37 Volleyball 34 Lower Priority Softball 31 (0-49) Special needs programs 29 Disc golf 26 Flag football 20 Tackle football 19 Pickleball 18 Lacrosse 15 Cheerleading 11 0 40 80 120 160 200 Source: ETC Institute (2018)

Page 28 2018 Chatham County Parks and Recreation Survey

Unmet Needs Rating for Recreation Programs - Adults the rating for the item with the most unmet need=100 the rating of all other items reflects the relative amount of unmet need for each item compared to the item with the most unmet need

Adult fitness & wellness programs 100.0 Outdoor music/concerts 90.1 Aquatic programs 78.1 Outdoor adventure programs 67.5 Arts, crafts 67.0 Special events/family festivals 64.2 Life skills programs/education 61.3 Music lessons/classes 49.4 Dance, performing arts 48.4 Senior citizen programs 43.2 Summer camp 41.4 Environmental education 40.2 Youth fitness & wellness programs 37.3 Tennis lessons, clinics, & leagues 34.0 Teen programs 30.3 Archery 30.1 Martial arts programs 29.5 Pre-school programs 28.6 Teen summer camp programs 27.3 Volleyball 26.4 Basketball 17.5 Disc golf 17.1 Soccer 16.8 Special needs programs 16.7 Action sports 16.6 Softball 16.6 Flag football 14.6 T-ball 13.5 Pickleball 13.1 Baseball 13.0 Tackle football 8.9 Lacrosse 8.9 Cheerleading 7.0 0.0 20.0 40.0 60.0 80.0 100.0 Source: ETC Institute (2018)

Page 29 2018 Chatham County Parks and Recreation Survey

Importance Rating for Recreation Programs - Adults the rating for the item rated as the most important=100 the rating of all other items reflects the relative level of importance for each item compared to the item rated as the most important

Adult fitness & wellness programs 100.0 Outdoor music/concerts 73.6 Special events/family festivals 54.0 Outdoor adventure programs 45.0 Aquatic programs 42.7 Senior citizen programs 36.2 Life skills programs/education 35.9 Arts, crafts 30.7 Environmental education 22.6 Dance, performing arts 13.8 Tennis lessons, clinics, & leagues 13.6 Music lessons/classes 10.6 Summer camp 9.5 Basketball 9.0 Disc golf 8.8 Pickleball 8.0 Pre-school programs 7.5 Martial arts programs 6.3 Special needs programs 5.5 Softball 5.3 Soccer 4.8 Volleyball 4.0 Youth fitness & wellness programs 3.0 Action sports 2.3 Archery 2.3 Baseball 1.5 Teen programs 1.5 Teen summer camp programs 1.5 0.0 20.0 40.0 60.0 80.0 100.0 Source: ETC Institute (2018)

Page 30 2018 Chatham County Parks and Recreation Survey Top Priorities for Investment for Recreation Programs - Adults Based on the Priority Investment Rating Adult fitness & wellness programs 200 Outdoor music/concerts 164 Aquatic programs 121 High Priority Special events/family festivals 118 Outdoor adventure programs 112 (100+) Arts, crafts 98 Life skills programs/education 97 Senior citizen programs 79 Medium Priority Environmental education 63 (50-99) Dance, performing arts 62 Music lessons/classes 60 Summer camp 51 Tennis lessons, clinics, & leagues 48 Youth fitness & wellness programs 40 Pre-school programs 36 Martial arts programs 36 Archery 32 Teen programs 32 Volleyball 30 Teen summer camp programs 29 Basketball 27 Disc golf 26 Lower Priority Special needs programs 22 (0-49) Softball 22 Soccer 22 Pickleball 21 Action sports 19 Flag football 15 Baseball 14 T-ball 13 Tackle football 9 Lacrosse 9 Cheerleading 7 0 40 80 120 160 200 Source: ETC Institute (2018)

Page 31 2018 Chatham County Parks and Recreation Survey

Section 3 Benchmarking Analysis

Page 32 2018 Chatham County Parks and Recreation Survey

Benchmarking Summary Report Chatham County, North Carolina

Since 1998, ETC Institute has conducted household surveys for needs assessments, feasibility studies, customer satisfaction, fees and charges comparisons, and other parks and recreation issues in more than 400 communities in 49 states across the country.

The results of these surveys has provided an unparalleled data base of information to compare responses from household residents in client communities to “National Averages” and therefore provide a unique tool to “assist organizations in better decision making.”

Communities within the data base include a full‐range of municipal and county governments from 20,000 in population through over 1 million in population. They include communities in warm weather climates and cold weather climates, mature communities and some of the fastest growing cities and counties in the country.

“National Averages” have been developed for numerous strategically important parks and recreation planning and management issues including: customer satisfaction and usage of parks and programs; methods for receiving marketing information; reasons that prevent members of households from using parks and recreation facilities more often; priority recreation programs, parks, facilities and trails to improve or develop; priority programming spaces to have in planned community centers and aquatic facilities; potential attendance for planned indoor community centers and outdoor aquatic centers; etc.

Results from household responses for Chatham County, North Carolina were compared to National Benchmarks to gain further strategic information. A summary of all tabular comparisons are shown on the following page.

Note: The benchmarking data contained in this report is protected intellectual property. Any reproduction of the benchmarking information in this report by persons or organizations not directly affiliated with Chatham County is not authorized without written consent from ETC Institute.

Page 33 2018 Chatham County Parks and Recreation Survey

Benchmarking for Chatham County, North Carolina Chatham County National Average 2018 Have you or members of your household participated in City/County/Park District recreation programs during the past year? Yes 34% 14% No 65% 86% Ways respondents learn about recreation programs and activities

Word of Mouth/Friends/Coworkers 43% 41% Website 31% 26% Social media - Facebook/Twitter 11% 24% Banners in Public Places 18% 20% Newspaper 37% 17% E-mail bulletins/notification (Email) 11% 11% Newsletters/Flyers/Brochures 27% 8% Conversations with City/County/Park District staff 6% 6% Radio 13% 3% Organizations used for parks and recreation programs and facilities

City/County Parks & Recreation Department 46% 54% County/State Parks 38% 45% School District 30% 32% Churches 28% 26% Private Clubs 21% 12%

Page 34 2018 Chatham County Parks and Recreation Survey

Benchmarking for Chatham County, North Carolina Chatham County National Average 2018 Reasons preventing the use of parks and recreation facilities and programs more often I do not know what is being offered 24% 54% Too far from residence 12% 32% We are too busy 34% 31% We are not interested 17% 17% Facility operating hours are not convenient 7% 8% Fees are too expensive 15% 7% Security is insufficient 9% 3% Facilities are not well maintained 7% 3% Waiting list/programs were full 5% 2% Lack of parking 6% 2% Lack of accessibility (Not accessible for people w disabilities) 4% 1%

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Benchmarking for Chatham County, North Carolina Chatham County National Average 2018 Recreation programs that respondent households have a need for

Adult fitness and wellness programs 46% 48% Special events 40% 35% Water fitness programs 29% 34% Adult continuing education programs 29% 26% Seniors/Adult programs for 50 years and older 25% 21% Adult arts, dance, performing arts 21% 21% Nature programs/environmental education 31% 18% Youth fitness and wellness programs 19% 16% Tennis lessons and leagues 16% 15% Preschool programs 14% 13% Teen programs 17% 13% Youth summer camp programs 19% 13% Martial arts programs 14% 13% Programs for people with disabilities 12% 7% Most important recreation programs (sum of top choices)

Adult fitness and wellness programs 30% 40% Special events 21% 22% Water fitness programs 14% 17% Seniors/Adult programs for 50 years and older 15% 14% Adult continuing education programs 13% 14% Adult arts, dance, performing arts 8% 12% Nature programs/environmental education 13% 9% Tennis lessons and leagues 6% 5% Preschool programs 8% 3% Martial arts programs 4% 3% Programs for people with special needs/disabled 5% 2% Teen programs 7% 1% Youth fitness and wellness programs 7% 1% Youth summer camp programs 9% 0%

Page 36 2018 Chatham County Parks and Recreation Survey

Benchmarking for Chatham County, North Carolina Chatham County National Average 2018 Parks and recreation facilities that respondent households have a need for

Nature Center/Nature Trails 51% 58% Indoor Fitness and Exercise Facilities 46% 38% Bodies of Water/Lake with Public Access 41% 38% Outdoor Swimming Pools/Aquatic Center 43% 38% Picnic Areas and Shelters 52% 32% Playground Equipment for Children 43% 30% Boat Facilities/Paddle Boats 29% 26% Outdoor Amphitheater 33% 26% Off-leash dog parks 28% 24% Fishing areas (Fishing piers) 35% 23% Indoor Gyms/Multi-Purpose Rec Center 27% 21% Senior Centers (Senior activity space) 22% 21% Splash park/pad 28% 20% Community Gardens 31% 19% Soccer, Lacrosse Fields (Outdoor field space) 21% 18% Tennis Courts (outdoor) 26% 18% Baseball and Softball Fields 13% 14% 18 Hole Golf Course 28% 13% Indoor running/walking track 40% 13% Meeting Space/conference center 24% 12% Volleyball courts (outdoor sand) 15% 12% Skateboarding Park/Area 12% 10% Ultimate Frisbee/Disc Golf 15% 9%

Page 37 2018 Chatham County Parks and Recreation Survey

Benchmarking for Chatham County, North Carolina Chatham County National Average 2018 Most important parks and recreation facilities (sum of top choices)

Nature Center/Nature Trails (Nature trails/nature parks) 19% 38% Outdoor Swimmming Pools/Aquatic Facilities 19% 26% Indoor Fitness and Exercise Facilities 19% 18% Bodies of Water/Lake with Public Access 15% 16% Off-Leash Dog Park 14% 14% Playground Equipment for Children 18% 14% Splash park/pad 9% 10% Boat Facilities/Paddle Boats 9% 9% Fishing areas 12% 8% Senior Centers (Senior activity space) 9% 8% Outdoor Amphitheater 8% 8% 18 Hole Golf Course 11% 7% Community Gardens 9% 7% Picnic Areas and Shelters 15% 7% Tennis Courts (outdoor) 7% 7% Soccer, Lacrosse Fields (Outdoor field space) 8% 6% Indoor Gyms/Multi-Purpose Rec Centers 7% 5% Baseball and Softball Fields 3% 5% Indoor running/walking track 14% 5% Meeting Space/conference center 5% 4% Ultimate Frisbee/Disc Golf 3% 4% Skateboarding Area 2% 3% Volleyball Courts (outdoor sand) 2% 1%

Page 38 2018 Chatham County Parks and Recreation Survey

Section 4 Tabular Data

Page 39 2018 Chatham County Parks and Recreation Survey

Q1. Please CHECK ALL of the following Chatham County parks and facilities that you or other members of your household have used in the past 12 months.

Q1. What are all Chatham County parks & facilities you have used in past 12 months Number Percent Northeast District Park 46 14.7 % Northwest District Park 44 14.1 % Southwest District Park 32 10.3 % Briar Chapel Park 60 19.2 % Earl Thompson Park/Bynum Ballfield 15 4.8 % American Tobacco Trail 74 23.7 % Outdoor pool at Northwest District Park 14 4.5 % Dining Hall at Northwest District Park 7 2.2 % Activity Center at Northwest District Park 7 2.2 % Any reservable picnic shelter 21 6.7 % Other 27 8.7 % None of above 138 44.2 % Total 485

WITHOUT “NONE OF ABOVE” Q1. Please CHECK ALL of the following Chatham County parks and facilities that you or other members of your household have used in the past 12 months. (without "none of above")

Q1. What are all Chatham County parks & facilities you have used in past 12 months Number Percent Northeast District Park 46 26.4 % Northwest District Park 44 25.3 % Southwest District Park 32 18.4 % Briar Chapel Park 60 34.5 % Earl Thompson Park/Bynum Ballfield 15 8.6 % American Tobacco Trail 74 42.5 % Outdoor pool at Northwest District Park 14 8.0 % Dining Hall at Northwest District Park 7 4.0 % Activity Center at Northwest District Park 7 4.0 % Any reservable picnic shelter 21 12.1 % Other 27 15.5 % Total 347

Page 40 2018 Chatham County Parks and Recreation Survey

Q1-11. Other

Q1-11. Other Number Percent Rock Ridge Park 3 11.5 % Lake Jordan 2 7.7 % Loves Creek Greenway 2 7.7 % Bowling Park 2 7.7 % Town Lake Park 2 7.7 % The rest sites 1 3.8 % Jordan Lake-Roberson Cr 1 3.8 % Rock Ridge and McClenahan Park 1 3.8 % Haw River Trails 1 3.8 % 3M Park 1 3.8 % Rock Ridge, Pittsboro Town Lake, Powell Place, Pittsboro Downtown Pocket, & CCCC Park 1 3.8 % Mary Holmes park across from Lowe's 1 3.8 % Bray Park 1 3.8 % Mary Holmes, Rock Ridge, Town Lake, Kiwanis Park 1 3.8 % Bray Park Trail and Park, Bowling Park and Trail 1 3.8 % Woods Charter, AL Park 1 3.8 % Town Lake Park, Rock Ridge Park 1 3.8 % Mary Hayes Barber Holmes Park 1 3.8 % Walking trail at CCCC 1 3.8 % Bray Park Siler City 1 3.8 % Total 26 100.0 %

Page 41 2018 Chatham County Parks and Recreation Survey

Q1a. In the past 12 months, approximately how many times have you or members of your household visited any Chatham County Parks and Recreation parks and facilities?

Q1a. How many times have you visited any Chatham County Parks & Recreation parks & facilities Number Percent 1-5 times 79 45.4 % 6-10 times 35 20.1 % 11-20 times 23 13.2 % 21-25 times 9 5.2 % 25+ times 22 12.6 % Not provided 6 3.4 % Total 174 100.0 %

WITHOUT “NOT PROVIDED” Q1a. In the past 12 months, approximately how many times have you or members of your household visited any Chatham County Parks and Recreation parks and facilities? (without "not provided")

Q1a. How many times have you visited any Chatham County Parks & Recreation parks & facilities Number Percent 1-5 times 79 47.0 % 6-10 times 35 20.8 % 11-20 times 23 13.7 % 21-25 times 9 5.4 % 25+ times 22 13.1 % Total 168 100.0 %

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Q1b. Which THREE parks or facilities do you visit MOST OFTEN? (1st)

Q1b. Which three parks or facilities do you visit most often (1st choice) Number Percent American Tobacco Trail 37 24.8 % Briar Chapel Park 27 18.1 % Northwest District Park 22 14.8 % Northeast District Park 16 10.7 % Southwest District Park 15 10.1 % ATT 5 3.4 % Bray Park 4 2.7 % Rock Ridge 3 2.0 % Loves Creek Greenway 2 1.3 % Big Woods 2 1.3 % Boling Park 2 1.3 % Mary Holmes 1 0.7 % Soccer Field 1 0.7 % Parker Creek 1 0.7 % Pittsboro Ballfield 1 0.7 % McClenahan Park 1 0.7 % Haw River 1 0.7 % Trail 1 0.7 % Lake Jordan 1 0.7 % Powell Place 1 0.7 % Bynum Beach 1 0.7 % Kiwanis Park 1 0.7 % Earl Thompson Park/Bynum Ballfield 1 0.7 % Earl Thompson 1 0.7 % Bynum 1 0.7 % Total 149 100.0 %

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Q1b. Which THREE parks or facilities do you visit MOST OFTEN? (2nd)

Q1b. Which three parks or facilities do you visit most often (2nd choice) Number Percent Northeast District Park 14 18.4 % Briar Chapel Park 13 17.1 % Northwest District Park 11 14.5 % Southwest District Park 6 7.9 % Bynum Ballfield 4 5.3 % American Tobacco Trail 4 5.3 % Town Lake 3 3.9 % Bynum 2 2.6 % Rock Ridge 2 2.6 % ATT 2 2.6 % Seaforth 1 1.3 % Playground 1 1.3 % Any reservable picnic shelter 1 1.3 % Powell Place 1 1.3 % Kiwanis 1 1.3 % Lake Jordan 1 1.3 % Andrews Store Rd 1 1.3 % Bray Park 1 1.3 % Boling 1 1.3 % Woods Charter 1 1.3 % Bond Park 1 1.3 % Haw River Trails 1 1.3 % MHBH Park 1 1.3 % Outdoor pool at Northwest District Park 1 1.3 % Boiling Lane Park 1 1.3 % Total 76 100.0 %

Page 44 2018 Chatham County Parks and Recreation Survey

Q1b. Which THREE parks or facilities do you visit MOST OFTEN? (3rd)

Q1b. Which three parks or facilities do you visit most often (3rd choice) Number Percent Briar Chapel Park 6 19.4 % Northwest District Park 5 16.1 % Northeast District Park 3 9.7 % American Tobacco Trail 3 9.7 % Picnic shelter 2 6.5 % Earl Thompson Park 2 6.5 % CCCC Park 1 3.2 % Ebernezer 1 3.2 % ATT 1 3.2 % Shelter and pool 1 3.2 % Southwest District Park 1 3.2 % Bynum Ballfield 1 3.2 % Pittsboro Elementary Soccer Field 1 3.2 % Town Lake 1 3.2 % Chapel Hill Dog Park at Southern Village 1 3.2 % Mary Holmes Park 1 3.2 % Total 31 100.0 %

Page 45 2018 Chatham County Parks and Recreation Survey

Q2. In the past 12 months, have you or any member of your household participated in any programs offered by the Chatham County Parks and Recreation Department?

Q2. Have you participated in any programs offered by Chatham County Parks & Recreation Department in past 12 months Number Percent Yes 43 13.8 % No 269 86.2 % Total 312 100.0 %

Page 46 2018 Chatham County Parks and Recreation Survey

Q3. From the following list, please CHECK ALL of the ways you learn about Chatham County Parks and Recreation Department programs.

Q3. What are all the ways you learn about Chatham County Parks & Recreation Department programs Number Percent Banners in public places 62 19.9 % Siler City radio station 10 3.2 % Conversation with staff 18 5.8 % Direct email 33 10.6 % Chatham County Parks & Recreation website 81 26.0 % Parks & Recreation newsletter 26 8.3 % Newspaper 54 17.3 % Social media (e.g. Facebook, Twitter, Instagram) 75 24.0 % Search engine (e.g. Google, Yahoo, Bing) 43 13.8 % Word of mouth 127 40.7 % Yard signs 21 6.7 % Other 14 4.5 % None of these 90 28.8 % Total 654

WITHOUT “NONE OF THESE” Q3. From the following list, please CHECK ALL of the ways you learn about Chatham County Parks and Recreation Department programs. (without "none of these")

Q3. What are all the ways you learn about Chatham County Parks & Recreation Department programs Number Percent Banners in public places 62 27.9 % Siler City radio station 10 4.5 % Conversation with staff 18 8.1 % Direct email 33 14.9 % Chatham County Parks & Recreation website 81 36.5 % Parks & Recreation newsletter 26 11.7 % Newspaper 54 24.3 % Social media (e.g. Facebook, Twitter, Instagram) 75 33.8 % Search engine (e.g. Google, Yahoo, Bing) 43 19.4 % Word of mouth 127 57.2 % Yard signs 21 9.5 % Other 14 6.3 % Total 564

Page 47 2018 Chatham County Parks and Recreation Survey

Q3-12. Other

Q3-12. Other Number Percent Chatham Chatlist emails 4 28.6 % Park signs 2 14.3 % This questionnaire 1 7.1 % Activities planned for seniors 1 7.1 % Looking for tennis courts 1 7.1 % Google maps 1 7.1 % U Smail, TV commercials, Channel 3 news 1 7.1 % Soccer team 1 7.1 % TV 1 7.1 % Chatlist, Nextdoor, park signs 1 7.1 % Total 14 100.0 %

Page 48 2018 Chatham County Parks and Recreation Survey

Q4. Please CHECK ALL of the following reasons that you and members of your household use the parks, facilities, and programs offered by Chatham County Parks and Recreation.

Q4. All reasons you use parks, facilities, & programs offered by Chatham County Parks & Recreation Number Percent Program or facility offered 63 20.2 % Safety of parks & facilities 62 19.9 % Quality of instructors 11 3.5 % Facilities have right amenities 55 17.6 % Quality of programs 13 4.2 % Facilities are well maintained 78 25.0 % Close to our home/residence 142 45.5 % Enjoyment of outdoors 120 38.5 % Programs are interesting 11 3.5 % Fees are affordable 55 17.6 % Good customer service by staff 27 8.7 % Facility operating hours are convenient 32 10.3 % Registration for programs is easy 14 4.5 % Availability of parking 66 21.2 % Improved physical fitness & health 78 25.0 % Socializing/meeting people 42 13.5 % Other 16 5.1 % None. I do not use parks, recreation facilities, or programs 114 36.5 % Total 999

Page 49 2018 Chatham County Parks and Recreation Survey

WITHOUT “NONE” Q4. Please CHECK ALL of the following reasons that you and members of your household use the parks, facilities, and programs offered by Chatham County Parks and Recreation. (without "none")

Q4. All reasons you use parks, facilities, & programs offered by Chatham County Parks & Recreation Number Percent Program or facility offered 63 31.8 % Safety of parks & facilities 62 31.3 % Quality of instructors 11 5.6 % Facilities have right amenities 55 27.8 % Quality of programs 13 6.6 % Facilities are well maintained 78 39.4 % Close to our home/residence 142 71.7 % Enjoyment of outdoors 120 60.6 % Programs are interesting 11 5.6 % Fees are affordable 55 27.8 % Good customer service by staff 27 13.6 % Facility operating hours are convenient 32 16.2 % Registration for programs is easy 14 7.1 % Availability of parking 66 33.3 % Improved physical fitness & health 78 39.4 % Socializing/meeting people 42 21.2 % Other 16 8.1 % Total 885

Q4-18. Other

Q4-17. Other Number Percent Walking trails 3 18.8 % Dog walking 2 12.5 % Pets allowed 1 6.3 % Limited facilities nearby 1 6.3 % When a facility is a designated voting space 1 6.3 % Coached camps 1 6.3 % We ride horses on ATT 1 6.3 % Birthday parties 1 6.3 % Playground 1 6.3 % Disc golf 1 6.3 % Playground for kids 1 6.3 % Trail close to home 1 6.3 % Great fishing and hiking 1 6.3 % Total 16 100.0 %

Page 50 2018 Chatham County Parks and Recreation Survey

Q5. Please indicate if you have a need for each of the following recreation facilities or amenities.

(N=312)

Yes No Q5-1. Aquatics/swimming facility (outdoor) 37.5% 62.5%

Q5-2. Baseball & softball fields 14.1% 85.9%

Q5-3. Canoe/kayak rentals 26.3% 73.7%

Q5-4. Classroom/meeting/event space 12.2% 87.8%

Q5-5. Community gardens 19.2% 80.8%

Q5-6. Disc golf course 9.3% 90.7%

Q5-7. Dog park 24.4% 75.6%

Q5-8. Golf courses 13.1% 86.9%

Q5-9. Greenway trail system 43.9% 56.1%

Q5-10. Indoor turf field 5.4% 94.6%

Q5-11. Indoor fitness & exercise facilities 37.8% 62.2%

Q5-12. Multi-purpose fields (e.g. football, soccer, lacrosse) 17.9% 82.1%

Q5-13. Multi-use gym space (e.g. basketball, volleyball) 20.8% 79.2%

Q5-14. Natural trails 58.3% 41.7%

Q5-15. Outdoor amphitheaters 25.6% 74.4%

Q5-16. Outdoor fitness & exercise equipment 16.7% 83.3%

Q5-17. Pickleball courts 6.1% 93.9%

Q5-18. Picnic shelters 32.1% 67.9%

Q5-19. Pier/fishing 23.4% 76.6%

Q5-20. Playground 30.1% 69.9%

Page 51 2018 Chatham County Parks and Recreation Survey

Q5. Please indicate if you have a need for each of the following recreation facilities or amenities.

Yes No Q5-21. Sand volleyball courts (outdoors) 11.9% 88.1%

Q5-22. Senior center 20.5% 79.5%

Q5-23. Skate park/BMX 9.6% 90.4%

Q5-24. Splash pad 20.2% 79.8%

Q5-25. Tennis courts (outdoor) 17.9% 82.1%

Q5-26. Track (indoor) 12.8% 87.2%

Q5-27. Track (outdoor) 15.7% 84.3%

Q5-28. Water access (e.g. boating, kayaking, canoeing) 37.5% 62.5%

Q5-29. Other 4.5% 95.5%

Page 52 2018 Chatham County Parks and Recreation Survey

Q5. If "Yes," how well are your needs being met?

(N=268)

Fully met Mostly met Partly met Not met Q5-1. Aquatics/swimming facility (outdoor) 6.9% 9.8% 15.7% 67.6%

Q5-2. Baseball & softball fields 23.1% 30.8% 23.1% 23.1%

Q5-3. Canoe/kayak rentals 4.4% 17.6% 23.5% 54.4%

Q5-4. Classroom/meeting/event space 15.2% 12.1% 45.5% 27.3%

Q5-5. Community gardens 6.1% 10.2% 26.5% 57.1%

Q5-6. Disc golf course 14.3% 21.4% 17.9% 46.4%

Q5-7. Dog park 8.8% 17.6% 14.7% 58.8%

Q5-8. Golf courses 2.6% 10.3% 20.5% 66.7%

Q5-9. Greenway trail system 14.9% 24.8% 32.2% 28.1%

Q5-10. Indoor turf field 6.7% 6.7% 0.0% 86.7%

Q5-11. Indoor fitness & exercise facilities 6.2% 10.3% 14.4% 69.1%

Q5-12. Multi-purpose fields (e.g. football, soccer, lacrosse) 15.4% 30.8% 23.1% 30.8%

Q5-13. Multi-use gym space (e.g. basketball, volleyball) 9.4% 7.5% 32.1% 50.9%

Q5-14. Natural trails 19.0% 24.8% 35.9% 20.3%

Q5-15. Outdoor amphitheaters 7.9% 11.1% 12.7% 68.3%

Q5-16. Outdoor fitness & exercise equipment 4.5% 15.9% 25.0% 54.5%

Q5-17. Pickleball courts 11.8% 17.6% 23.5% 47.1%

Q5-18. Picnic shelters 26.5% 30.1% 24.1% 19.3%

Q5-19. Pier/fishing 8.1% 16.1% 33.9% 41.9%

Q5-20. Playground 29.8% 29.8% 23.8% 16.7%

Page 53 2018 Chatham County Parks and Recreation Survey

Q5. If "Yes," how well are your needs being met?

Fully met Mostly met Partly met Not met Q5-21. Sand volleyball courts (outdoors) 18.2% 6.1% 24.2% 51.5%

Q5-22. Senior center 23.4% 29.8% 19.1% 27.7%

Q5-23. Skate park/BMX 7.4% 7.4% 3.7% 81.5%

Q5-24. Splash pad 3.8% 5.7% 5.7% 84.9%

Q5-25. Tennis courts (outdoor) 20.8% 20.8% 25.0% 33.3%

Q5-26. Track (indoor) 6.1% 6.1% 9.1% 78.8%

Q5-27. Track (outdoor) 13.6% 18.2% 13.6% 54.5%

Q5-28. Water access (e.g. boating, kayaking, canoeing) 18.4% 26.5% 21.4% 33.7%

Q5-29. Other 0.0% 8.3% 8.3% 83.3%

Q5-29. Other

Q5-29. Other Number Percent Equestrian trails riding 3 21.4 % Indoor swimming facility 2 14.3 % Indoor aquatics facility 1 7.1 % Tot Lot 1 7.1 % Target shooting range 1 7.1 % Dance hall 1 7.1 % Indoor pool and/or ice skating, afterschool and camp programs 1 7.1 % Dog park 1 7.1 % More info on what's available in Siler City and Staley 1 7.1 % Volleyball courts 1 7.1 % Indoor lap swimming for adults 1 7.1 % Total 14 100.0 %

Page 54 2018 Chatham County Parks and Recreation Survey

Q6. Which FOUR of the facilities or amenities from the list in Question 5 are MOST IMPORTANT to your household?

Q6. Top choice Number Percent Aquatics/swimming facility (outdoor) 47 15.1 % Baseball & softball fields 6 1.9 % Canoe/kayak rentals 2 0.6 % Classroom/meeting/event space 1 0.3 % Community gardens 3 1.0 % Disc golf course 3 1.0 % Dog park 11 3.5 % Golf courses 12 3.8 % Greenway trail system 31 9.9 % Indoor fitness & exercise facilities 6 1.9 % Multi-purpose fields (e.g. football, soccer, lacrosse) 6 1.9 % Multi-use gym space (e.g. basketball, volleyball) 5 1.6 % Natural trails 38 12.2 % Outdoor amphitheaters 4 1.3 % Outdoor fitness & exercise equipment 2 0.6 % Pickleball courts 4 1.3 % Picnic shelters 1 0.3 % Pier/fishing 1 0.3 % Playground 12 3.8 % Sand volleyball courts (outdoors) 1 0.3 % Senior center 10 3.2 % Skate park/BMX 1 0.3 % Splash pad 3 1.0 % Tennis courts (outdoor) 5 1.6 % Track (indoor) 2 0.6 % Track (outdoor) 3 1.0 % Water access (e.g. boating, kayaking, canoeing) 8 2.6 % Other 6 1.9 % None chosen 78 25.0 % Total 312 100.0 %

Page 55 2018 Chatham County Parks and Recreation Survey

Q6. Which FOUR of the facilities or amenities from the list in Question 5 are MOST IMPORTANT to your household?

Q6. 2nd choice Number Percent Aquatics/swimming facility (outdoor) 9 2.9 % Baseball & softball fields 8 2.6 % Canoe/kayak rentals 6 1.9 % Classroom/meeting/event space 4 1.3 % Disc golf course 3 1.0 % Dog park 10 3.2 % Golf courses 4 1.3 % Greenway trail system 17 5.4 % Indoor turf field 2 0.6 % Indoor fitness & exercise facilities 24 7.7 % Multi-purpose fields (e.g. football, soccer, lacrosse) 4 1.3 % Multi-use gym space (e.g. basketball, volleyball) 7 2.2 % Natural trails 49 15.7 % Outdoor amphitheaters 6 1.9 % Outdoor fitness & exercise equipment 3 1.0 % Pickleball courts 3 1.0 % Picnic shelters 6 1.9 % Pier/fishing 7 2.2 % Playground 9 2.9 % Senior center 5 1.6 % Skate park/BMX 3 1.0 % Splash pad 7 2.2 % Tennis courts (outdoor) 5 1.6 % Track (indoor) 3 1.0 % Track (outdoor) 5 1.6 % Water access (e.g. boating, kayaking, canoeing) 11 3.5 % Other 1 0.3 % None chosen 91 29.2 % Total 312 100.0 %

Page 56 2018 Chatham County Parks and Recreation Survey

Q6. Which FOUR of the facilities or amenities from the list in Question 5 are MOST IMPORTANT to your household?

Q6. 3rd choice Number Percent Aquatics/swimming facility (outdoor) 17 5.4 % Canoe/kayak rentals 9 2.9 % Classroom/meeting/event space 3 1.0 % Community gardens 11 3.5 % Disc golf course 2 0.6 % Dog park 8 2.6 % Golf courses 4 1.3 % Greenway trail system 20 6.4 % Indoor fitness & exercise facilities 16 5.1 % Multi-purpose fields (e.g. football, soccer, lacrosse) 6 1.9 % Multi-use gym space (e.g. basketball, volleyball) 4 1.3 % Natural trails 15 4.8 % Outdoor amphitheaters 4 1.3 % Outdoor fitness & exercise equipment 5 1.6 % Pickleball courts 1 0.3 % Picnic shelters 10 3.2 % Pier/fishing 9 2.9 % Playground 7 2.2 % Sand volleyball courts (outdoors) 2 0.6 % Senior center 6 1.9 % Skate park/BMX 3 1.0 % Splash pad 12 3.8 % Tennis courts (outdoor) 6 1.9 % Track (indoor) 4 1.3 % Track (outdoor) 2 0.6 % Water access (e.g. boating, kayaking, canoeing) 16 5.1 % None chosen 110 35.3 % Total 312 100.0 %

Page 57 2018 Chatham County Parks and Recreation Survey

Q6. Which FOUR of the facilities or amenities from the list in Question 5 are MOST IMPORTANT to your household?

Q6. 4th choice Number Percent Aquatics/swimming facility (outdoor) 9 2.9 % Baseball & softball fields 1 0.3 % Canoe/kayak rentals 12 3.8 % Classroom/meeting/event space 3 1.0 % Community gardens 9 2.9 % Disc golf course 3 1.0 % Dog park 14 4.5 % Golf courses 3 1.0 % Greenway trail system 9 2.9 % Indoor turf field 1 0.3 % Indoor fitness & exercise facilities 9 2.9 % Multi-purpose fields (e.g. football, soccer, lacrosse) 3 1.0 % Multi-use gym space (e.g. basketball, volleyball) 1 0.3 % Natural trails 16 5.1 % Outdoor amphitheaters 10 3.2 % Outdoor fitness & exercise equipment 2 0.6 % Pickleball courts 1 0.3 % Picnic shelters 5 1.6 % Pier/fishing 9 2.9 % Playground 15 4.8 % Senior center 4 1.3 % Skate park/BMX 3 1.0 % Splash pad 8 2.6 % Tennis courts (outdoor) 5 1.6 % Track (indoor) 5 1.6 % Track (outdoor) 6 1.9 % Water access (e.g. boating, kayaking, canoeing) 14 4.5 % Other 1 0.3 % None chosen 131 42.0 % Total 312 100.0 %

Page 58 2018 Chatham County Parks and Recreation Survey

Q6. Which FOUR of the facilities or amenities from the list in Question 5 are MOST IMPORTANT to your household? (top 4)

Q6. Sum of top 4 choices Number Percent Aquatics/swimming facility (outdoor) 82 26.3 % Baseball & softball fields 15 4.8 % Canoe/kayak rentals 29 9.3 % Classroom/meeting/event space 11 3.5 % Community gardens 23 7.4 % Disc golf course 11 3.5 % Dog park 43 13.8 % Golf courses 23 7.4 % Greenway trail system 77 24.7 % Indoor turf field 3 1.0 % Indoor fitness & exercise facilities 55 17.6 % Multi-purpose fields (e.g. football, soccer, lacrosse) 19 6.1 % Multi-use gym space (e.g. basketball, volleyball) 17 5.4 % Natural trails 118 37.8 % Outdoor amphitheaters 24 7.7 % Outdoor fitness & exercise equipment 12 3.8 % Pickleball courts 9 2.9 % Picnic shelters 22 7.1 % Pier/fishing 26 8.3 % Playground 43 13.8 % Sand volleyball courts (outdoors) 3 1.0 % Senior center 25 8.0 % Skate park/BMX 10 3.2 % Splash pad 30 9.6 % Tennis courts (outdoor) 21 6.7 % Track (indoor) 14 4.5 % Track (outdoor) 16 5.1 % Water access (e.g. boating, kayaking, canoeing) 49 15.7 % Other 8 2.6 % None chosen 78 25.0 % Total 916

Page 59 2018 Chatham County Parks and Recreation Survey

Q7. Please indicate if you have a desire to participate in each of the following recreation programs or activities.

(N=312)

Yes No Q7-1. Action sports (e.g. skateboarding, BMX) 8.3% 91.7%

Q7-2. Dance, performing arts 20.5% 79.5%

Q7-3. Adult fitness & wellness programs 48.1% 51.9%

Q7-4. Summer camp (after school, winter breaks) 21.8% 78.2%

Q7-5. Archery 12.2% 87.8%

Q7-6. Aquatic programs (e.g. swim lessons, fitness) 34.0% 66.0%

Q7-7. Baseball 9.9% 90.1%

Q7-8. Basketball 14.1% 85.9%

Q7-9. Cheerleading 3.8% 96.2%

Q7-10. T-ball 9.9% 90.1%

Q7-11. Disc golf 10.9% 89.1%

Q7-12. Life skills programs/education (e. g. cooking) 25.6% 74.4%

Q7-13. Environmental education 18.3% 81.7%

Q7-14. Flag football 6.7% 93.3%

Q7-15. Tackle football 5.1% 94.9%

Q7-16. Arts, crafts 28.8% 71.2%

Q7-17. Lacrosse 3.8% 96.2%

Q7-18. Martial arts programs 12.5% 87.5%

Q7-19. Music lessons/classes 20.5% 79.5%

Page 60 2018 Chatham County Parks and Recreation Survey

Q7. Please indicate if you have a desire to participate in each of the following recreation programs or activities.

Yes No Q7-20. Outdoor adventure programs (e.g. canoeing, camping) 29.2% 70.8%

Q7-21. Outdoor music/concerts 39.1% 60.9%

Q7-22. Pickleball 5.4% 94.6%

Q7-23. Pre-school programs 13.1% 86.9%

Q7-24. Special needs programs 7.1% 92.9%

Q7-25. Senior citizen programs 20.8% 79.2%

Q7-26. Soccer 11.2% 88.8%

Q7-27. Softball 9.3% 90.7%

Q7-28. Special events/family festivals 35.3% 64.7%

Q7-29. Teen programs 13.1% 86.9%

Q7-30. Teen summer camp programs 13.1% 86.9%

Q7-31. Tennis lessons, clinics, & leagues 14.7% 85.3%

Q7-32. Volleyball 10.9% 89.1%

Q7-33. Youth fitness & wellness programs 16.3% 83.7%

Q7-34. Other 5.1% 94.9%

Page 61 2018 Chatham County Parks and Recreation Survey

Q7. If "Yes," how well are your needs being met?

(N=239)

Fully met Mostly met Partly met Not met Q7-1. Action sports (e.g. skateboarding, BMX) 9.5% 14.3% 9.5% 66.7%

Q7-2. Dance, performing arts 2.0% 8.0% 32.0% 58.0%

Q7-3. Adult fitness & wellness programs 11.2% 9.5% 37.9% 41.4%

Q7-4. Summer camp (after school, winter breaks) 13.8% 13.8% 27.6% 44.8%

Q7-5. Archery 5.9% 0.0% 14.7% 79.4%

Q7-6. Aquatic programs (e.g. swim lessons, fitness) 9.0% 3.4% 20.2% 67.4%

Q7-7. Baseball 28.6% 21.4% 17.9% 32.1%

Q7-8. Basketball 23.7% 28.9% 15.8% 31.6%

Q7-9. Cheerleading 10.0% 20.0% 10.0% 60.0%

Q7-10. T-ball 20.0% 28.0% 20.0% 32.0%

Q7-11. Disc golf 20.0% 20.0% 20.0% 40.0%

Q7-12. Life skills programs/education (e. g. cooking) 2.9% 5.8% 34.8% 56.5%

Q7-13. Environmental education 8.2% 8.2% 24.5% 59.2%

Q7-14. Flag football 5.6% 11.1% 16.7% 66.7%

Q7-15. Tackle football 20.0% 13.3% 6.7% 60.0%

Q7-16. Arts, crafts 5.6% 5.6% 29.6% 59.2%

Q7-17. Lacrosse 11.1% 0.0% 22.2% 66.7%

Q7-18. Martial arts programs 10.0% 0.0% 26.7% 63.3%

Q7-19. Music lessons/classes 4.1% 4.1% 28.6% 63.3%

Page 62 2018 Chatham County Parks and Recreation Survey

Q7. If "Yes," how well are your needs being met?

Fully met Mostly met Partly met Not met Q7-20. Outdoor adventure programs (e.g. canoeing, camping) 1.5% 10.3% 27.9% 60.3%

Q7-21. Outdoor music/concerts 5.5% 6.6% 34.1% 53.8%

Q7-22. Pickleball 7.1% 0.0% 21.4% 71.4%

Q7-23. Pre-school programs 13.3% 3.3% 23.3% 60.0%

Q7-24. Special needs programs 10.5% 0.0% 15.8% 73.7%

Q7-25. Senior citizen programs 14.6% 6.3% 25.0% 54.2%

Q7-26. Soccer 17.9% 25.0% 14.3% 42.9%

Q7-27. Softball 20.0% 12.0% 24.0% 44.0%

Q7-28. Special events/family festivals 12.9% 17.6% 29.4% 40.0%

Q7-29. Teen programs 5.9% 5.9% 5.9% 82.4%

Q7-30. Teen summer camp programs 11.8% 8.8% 5.9% 73.5%

Q7-31. Tennis lessons, clinics, & leagues 5.9% 5.9% 26.5% 61.8%

Q7-32. Volleyball 7.7% 0.0% 15.4% 76.9%

Q7-33. Youth fitness & wellness programs 12.8% 0.0% 23.1% 64.1%

Q7-34. Other 0.0% 8.3% 8.3% 83.3%

Q7-34. Other

Q7-34. Other Number Percent Dog training classes 2 12.5 % Biking 2 12.5 % Indoor swimming 1 6.3 % Equestrian trail riding 1 6.3 % Dog training/exercise 1 6.3 % Track and field 1 6.3 % Track running 1 6.3 % Ultimate frisbee 1 6.3 % Horseshoe pits 1 6.3 % Swimming 1 6.3 % Gardening and forestry programs 1 6.3 % Tai Chi class 1 6.3 % GOLF EVENTS 1 6.3 % TRACK 1 6.3 % Total 16 100.0 %

Page 63 2018 Chatham County Parks and Recreation Survey

Q8. Which FOUR of the programs listed in Question 7 do you think are MOST IMPORTANT to YOUTH (under age 18) in your household?

Q8. Top choice Number Percent Action sports (e.g. skateboarding, BMX) 10 3.2 % Dance, performing arts 9 2.9 % Adult fitness & wellness programs 3 1.0 % Summer camp (after school, winter breaks) 13 4.2 % Archery 1 0.3 % Aquatic programs (e.g. swim lessons, fitness) 14 4.5 % Baseball 4 1.3 % Basketball 8 2.6 % T-ball 1 0.3 % Disc golf 1 0.3 % Life skills programs/education (e.g. cooking) 4 1.3 % Tackle football 1 0.3 % Arts, crafts 1 0.3 % Martial arts programs 1 0.3 % Music lessons/classes 1 0.3 % Outdoor adventure programs (e.g. canoeing, camping) 7 2.2 % Outdoor music/concerts 2 0.6 % Pre-school programs 12 3.8 % Special needs programs 3 1.0 % Soccer 6 1.9 % Softball 3 1.0 % Special events/family festivals 2 0.6 % Teen programs 3 1.0 % Teen summer camp programs 6 1.9 % Tennis lessons, clinics, & leagues 1 0.3 % Volleyball 1 0.3 % Youth fitness & wellness programs 4 1.3 % Other 3 1.0 % No youth in household 109 34.9 % None chosen 78 25.0 % Total 312 100.0 %

Page 64 2018 Chatham County Parks and Recreation Survey

Q8. Which FOUR of the programs listed in Question 7 do you think are MOST IMPORTANT to YOUTH (under age 18) in your household?

Q8. 2nd choice Number Percent Action sports (e.g. skateboarding, BMX) 4 1.3 % Dance, performing arts 7 2.2 % Adult fitness & wellness programs 3 1.0 % Summer camp (after school, winter breaks) 10 3.2 % Archery 5 1.6 % Aquatic programs (e.g. swim lessons, fitness) 20 6.4 % Baseball 4 1.3 % Basketball 6 1.9 % T-ball 6 1.9 % Disc golf 1 0.3 % Life skills programs/education (e.g. cooking) 6 1.9 % Environmental education 2 0.6 % Flag football 1 0.3 % Tackle football 1 0.3 % Arts, crafts 6 1.9 % Lacrosse 1 0.3 % Martial arts programs 4 1.3 % Music lessons/classes 1 0.3 % Outdoor adventure programs (e.g. canoeing, camping) 4 1.3 % Outdoor music/concerts 5 1.6 % Pickleball 1 0.3 % Pre-school programs 2 0.6 % Senior citizen programs 1 0.3 % Soccer 2 0.6 % Softball 1 0.3 % Special events/family festivals 2 0.6 % Teen programs 6 1.9 % Teen summer camp programs 5 1.6 % Volleyball 2 0.6 % Youth fitness & wellness programs 3 1.0 % None chosen 190 60.9 % Total 312 100.0 %

Page 65 2018 Chatham County Parks and Recreation Survey

Q8. Which FOUR of the programs listed in Question 7 do you think are MOST IMPORTANT to YOUTH (under age 18) in your household?

Q8. 3rd choice Number Percent Action sports (e.g. skateboarding, BMX) 1 0.3 % Dance, performing arts 2 0.6 % Adult fitness & wellness programs 1 0.3 % Summer camp (after school, winter breaks) 6 1.9 % Archery 2 0.6 % Aquatic programs (e.g. swim lessons, fitness) 13 4.2 % Baseball 1 0.3 % Basketball 9 2.9 % Cheerleading 1 0.3 % T-ball 4 1.3 % Life skills programs/education (e.g. cooking) 3 1.0 % Environmental education 1 0.3 % Tackle football 1 0.3 % Arts, crafts 5 1.6 % Lacrosse 1 0.3 % Martial arts programs 1 0.3 % Music lessons/classes 9 2.9 % Outdoor adventure programs (e.g. canoeing, camping) 7 2.2 % Outdoor music/concerts 6 1.9 % Pickleball 1 0.3 % Pre-school programs 4 1.3 % Special needs programs 2 0.6 % Senior citizen programs 1 0.3 % Soccer 7 2.2 % Softball 2 0.6 % Special events/family festivals 6 1.9 % Teen programs 3 1.0 % Teen summer camp programs 4 1.3 % Tennis lessons, clinics, & leagues 1 0.3 % Youth fitness & wellness programs 5 1.6 % Other 1 0.3 % None chosen 201 64.4 % Total 312 100.0 %

Page 66 2018 Chatham County Parks and Recreation Survey

Q8. Which FOUR of the programs listed in Question 7 do you think are MOST IMPORTANT to YOUTH (under age 18) in your household?

Q8. 4th choice Number Percent Action sports (e.g. skateboarding, BMX) 2 0.6 % Dance, performing arts 2 0.6 % Adult fitness & wellness programs 1 0.3 % Summer camp (after school, winter breaks) 8 2.6 % Archery 2 0.6 % Aquatic programs (e.g. swim lessons, fitness) 7 2.2 % Baseball 3 1.0 % Basketball 4 1.3 % Cheerleading 1 0.3 % T-ball 1 0.3 % Disc golf 2 0.6 % Life skills programs/education (e.g. cooking) 4 1.3 % Environmental education 5 1.6 % Flag football 1 0.3 % Tackle football 2 0.6 % Arts, crafts 8 2.6 % Lacrosse 1 0.3 % Martial arts programs 1 0.3 % Music lessons/classes 7 2.2 % Outdoor adventure programs (e.g. canoeing, camping) 10 3.2 % Outdoor music/concerts 4 1.3 % Pre-school programs 5 1.6 % Special needs programs 1 0.3 % Soccer 2 0.6 % Softball 1 0.3 % Special events/family festivals 4 1.3 % Teen programs 4 1.3 % Teen summer camp programs 1 0.3 % Tennis lessons, clinics, & leagues 2 0.6 % Youth fitness & wellness programs 10 3.2 % Other 1 0.3 % None chosen 205 65.7 % Total 312 100.0 %

Page 67 2018 Chatham County Parks and Recreation Survey

Q8. Which FOUR of the programs listed in Question 7 do you think are MOST IMPORTANT to YOUTH (under age 18) in your household? (top 4)

Q8. Sum of top 4 choices Number Percent Action sports (e.g. skateboarding, BMX) 17 5.4 % Dance, performing arts 20 6.4 % Adult fitness & wellness programs 8 2.6 % Summer camp (after school, winter breaks) 37 11.9 % Archery 10 3.2 % Aquatic programs (e.g. swim lessons, fitness) 54 17.3 % Baseball 12 3.8 % Basketball 27 8.7 % Cheerleading 2 0.6 % T-ball 12 3.8 % Disc golf 4 1.3 % Life skills programs/education (e.g. cooking) 17 5.4 % Environmental education 8 2.6 % Flag football 2 0.6 % Tackle football 5 1.6 % Arts, crafts 20 6.4 % Lacrosse 3 1.0 % Martial arts programs 7 2.2 % Music lessons/classes 18 5.8 % Outdoor adventure programs (e.g. canoeing, camping) 28 9.0 % Outdoor music/concerts 17 5.4 % Pickleball 2 0.6 % Pre-school programs 23 7.4 % Special needs programs 6 1.9 % Senior citizen programs 2 0.6 % Soccer 17 5.4 % Softball 7 2.2 % Special events/family festivals 14 4.5 % Teen programs 16 5.1 % Teen summer camp programs 16 5.1 % Tennis lessons, clinics, & leagues 4 1.3 % Volleyball 3 1.0 % Youth fitness & wellness programs 22 7.1 % Other 5 1.6 % No youth in household 109 34.9 % None chosen 78 25.0 % Total 652

Page 68 2018 Chatham County Parks and Recreation Survey

Q9. Which FOUR of the programs listed in Question 7 do you think are MOST IMPORTANT to ADULT members (over age 18) of your household?

Q9. Top choice Number Percent Action sports (e.g. skateboarding, BMX) 1 0.3 % Dance, performing arts 9 2.9 % Adult fitness & wellness programs 81 26.0 % Summer camp (after school, winter breaks) 4 1.3 % Archery 2 0.6 % Aquatic programs (e.g. swim lessons, fitness) 17 5.4 % Baseball 1 0.3 % Basketball 4 1.3 % Disc golf 4 1.3 % Life skills programs/education (e.g. cooking) 7 2.2 % Environmental education 4 1.3 % Arts, crafts 4 1.3 % Martial arts programs 1 0.3 % Music lessons/classes 1 0.3 % Outdoor adventure programs (e.g. canoeing, camping) 12 3.8 % Outdoor music/concerts 19 6.1 % Pickleball 3 1.0 % Special needs programs 1 0.3 % Senior citizen programs 13 4.2 % Soccer 2 0.6 % Softball 2 0.6 % Special events/family festivals 15 4.8 % Teen programs 1 0.3 % Tennis lessons, clinics, & leagues 2 0.6 % Volleyball 3 1.0 % Youth fitness & wellness programs 1 0.3 % Other 4 1.3 % None chosen 94 30.1 % Total 312 100.0 %

Page 69 2018 Chatham County Parks and Recreation Survey

Q9. Which FOUR of the programs listed in Question 7 do you think are MOST IMPORTANT to ADULT members (over age 18) of your household?

Q9. 2nd choice Number Percent Action sports (e.g. skateboarding, BMX) 1 0.3 % Dance, performing arts 3 1.0 % Adult fitness & wellness programs 20 6.4 % Summer camp (after school, winter breaks) 2 0.6 % Archery 1 0.3 % Aquatic programs (e.g. swim lessons, fitness) 20 6.4 % Baseball 1 0.3 % Basketball 3 1.0 % Disc golf 4 1.3 % Life skills programs/education (e.g. cooking) 10 3.2 % Environmental education 5 1.6 % Arts, crafts 19 6.1 % Martial arts programs 2 0.6 % Music lessons/classes 3 1.0 % Outdoor adventure programs (e.g. canoeing, camping) 18 5.8 % Outdoor music/concerts 27 8.7 % Pickleball 2 0.6 % Pre-school programs 3 1.0 % Special needs programs 2 0.6 % Senior citizen programs 12 3.8 % Soccer 3 1.0 % Softball 2 0.6 % Special events/family festivals 19 6.1 % Teen summer camp programs 1 0.3 % Tennis lessons, clinics, & leagues 4 1.3 % Volleyball 1 0.3 % Youth fitness & wellness programs 1 0.3 % Other 3 1.0 % None chosen 120 38.5 % Total 312 100.0 %

Page 70 2018 Chatham County Parks and Recreation Survey

Q9. Which FOUR of the programs listed in Question 7 do you think are MOST IMPORTANT to ADULT members (over age 18) of your household?

Q9. 3rd choice Number Percent Dance, performing arts 3 1.0 % Adult fitness & wellness programs 14 4.5 % Archery 4 1.3 % Aquatic programs (e.g. swim lessons, fitness) 8 2.6 % Basketball 1 0.3 % Disc golf 2 0.6 % Life skills programs/education (e.g. cooking) 17 5.4 % Environmental education 8 2.6 % Arts, crafts 7 2.2 % Martial arts programs 4 1.3 % Music lessons/classes 4 1.3 % Outdoor adventure programs (e.g. canoeing, camping) 14 4.5 % Outdoor music/concerts 23 7.4 % Pickleball 3 1.0 % Pre-school programs 3 1.0 % Special needs programs 4 1.3 % Senior citizen programs 11 3.5 % Soccer 1 0.3 % Softball 1 0.3 % Special events/family festivals 23 7.4 % Teen summer camp programs 1 0.3 % Tennis lessons, clinics, & leagues 5 1.6 % Volleyball 1 0.3 % Other 3 1.0 % None chosen 147 47.1 % Total 312 100.0 %

Page 71 2018 Chatham County Parks and Recreation Survey

Q9. Which FOUR of the programs listed in Question 7 do you think are MOST IMPORTANT to ADULT members (over age 18) of your household?

Q9. 4th choice Number Percent Action sports (e.g. skateboarding, BMX) 1 0.3 % Dance, performing arts 2 0.6 % Adult fitness & wellness programs 9 2.9 % Summer camp (after school, winter breaks) 2 0.6 % Aquatic programs (e.g. swim lessons, fitness) 8 2.6 % Basketball 3 1.0 % Disc golf 1 0.3 % Life skills programs/education (e.g. cooking) 11 3.5 % Environmental education 11 3.5 % Arts, crafts 8 2.6 % Martial arts programs 1 0.3 % Music lessons/classes 5 1.6 % Outdoor adventure programs (e.g. canoeing, camping) 12 3.8 % Outdoor music/concerts 22 7.1 % Pickleball 2 0.6 % Pre-school programs 3 1.0 % Senior citizen programs 9 2.9 % Softball 2 0.6 % Special events/family festivals 10 3.2 % Teen programs 1 0.3 % Tennis lessons, clinics, & leagues 6 1.9 % Youth fitness & wellness programs 2 0.6 % Other 2 0.6 % None chosen 179 57.4 % Total 312 100.0 %

Page 72 2018 Chatham County Parks and Recreation Survey

Q9. Which FOUR of the programs listed in Question 7 do you think are MOST IMPORTANT to ADULT members (over age 18) of your household? (top 4)

Q9. Sum of top 4 choices Number Percent Action sports (e.g. skateboarding, BMX) 3 1.0 % Dance, performing arts 17 5.4 % Adult fitness & wellness programs 124 39.7 % Summer camp (after school, winter breaks) 8 2.6 % Archery 7 2.2 % Aquatic programs (e.g. swim lessons, fitness) 53 17.0 % Baseball 2 0.6 % Basketball 11 3.5 % Disc golf 11 3.5 % Life skills programs/education (e.g. cooking) 45 14.4 % Environmental education 28 9.0 % Arts, crafts 38 12.2 % Martial arts programs 8 2.6 % Music lessons/classes 13 4.2 % Outdoor adventure programs (e.g. canoeing, camping) 56 17.9 % Outdoor music/concerts 91 29.2 % Pickleball 10 3.2 % Pre-school programs 9 2.9 % Special needs programs 7 2.2 % Senior citizen programs 45 14.4 % Soccer 6 1.9 % Softball 7 2.2 % Special events/family festivals 67 21.5 % Teen programs 2 0.6 % Teen summer camp programs 2 0.6 % Tennis lessons, clinics, & leagues 17 5.4 % Volleyball 5 1.6 % Youth fitness & wellness programs 4 1.3 % Other 12 3.8 % None chosen 94 30.1 % Total 802

Page 73 2018 Chatham County Parks and Recreation Survey

Q10. Please CHECK ALL of the reasons preventing you or other members of your household from using the parks, facilities, and programs offered by the Chatham County Parks and Recreation Department (or, If you currently use them, what prevents you from using them more often).

Q10. All the reasons preventing you from using parks, facilities, & programs offered by Chatham County Parks & Recreation Department Number Percent Cost of participation 21 6.7 % Facilities are too far from home 101 32.4 % Inconvenient hours of operation 24 7.7 % Lack of cleanliness 7 2.2 % Lack of disabled access 3 1.0 % Lack of information/don't know what is offered 169 54.2 % Lack of maintenance 9 2.9 % Lack of parking 5 1.6 % Language/information is only available in English 1 0.3 % Not enough time/too busy 96 30.8 % Not interested in what is provided 52 16.7 % Overcrowding 11 3.5 % Safety at facilities 10 3.2 % Waiting list for registration 6 1.9 % Other 18 5.8 % Nothing. am actively using County's recreation facilities & programs 16 5.1 % Total 549

Q10-15. Other

Q10-15. Other Number Percent Use other facilities 2 11.1 % New to area 2 11.1 % I don't have kids at home anymore 1 5.6 % Age related disabilities 1 5.6 % No need 1 5.6 % Poverty 1 5.6 % Facilities are not available for pickleball 1 5.6 % Partly handicapped 1 5.6 % New to Chatham County 1 5.6 % POOR QUALITY 1 5.6 % Have own facility 1 5.6 % Carolina Meadows 1 5.6 % Lack of restrooms at facilities 1 5.6 % No dog park 1 5.6 % Lack of facilities 1 5.6 % DCFL member 1 5.6 % Total 18 100.0 %

Page 74 2018 Chatham County Parks and Recreation Survey

Q11. From the following list of potential indoor facilities that could be added or expanded, please CHECK ALL of the ones you or members of your household would use.

Q11. Potential indoor facilities you would use Number Percent Walking & jogging track 142 45.5 % Arts & crafts studio 77 24.7 % Aerobics/fitness/dance class space 98 31.4 % Space for teens 35 11.2 % Weight room/cardiovascular equipment area 83 26.6 % Leisure pool (e.g. swimming, water slides, sprays) 129 41.3 % Child care area 41 13.1 % Exercise facility for adults 50+ years 110 35.3 % Rock climbing/bouldering wall 64 20.5 % Indoor soccer/lacrosse 25 8.0 % Multi-court gymnasium/field house 39 12.5 % Classroom space 25 8.0 % Space for meetings, parties, banquets 66 21.2 % Indoor tennis 40 12.8 % Nature center 86 27.6 % Performing arts (e.g. music, drama) 78 25.0 % Senior center 65 20.8 % Other 17 5.4 % Total 1220

Q11-18. Other

Q11-18. Other Number Percent Indoor pickleball courts 2 12.5 % Indoor aquatics facility 1 6.3 % Indoor playground 1 6.3 % Dog park, outdoor performance/concerts/amphitheater 1 6.3 % Swimming pool 1 6.3 % Fun for adults 1 6.3 % Outdoor bike lanes 1 6.3 % Splash Pad 1 6.3 % Dog area 1 6.3 % Basketball 1 6.3 % More/better soccer fields 1 6.3 % Pool 1 6.3 % Indoor lap swimming for adults 1 6.3 % Tai Chi class 1 6.3 % Better playgrounds and splash areas 1 6.3 % Total 16 100.0 %

Page 75 2018 Chatham County Parks and Recreation Survey

Q12. Please rate your level of agreement with each of the following statements regarding the Chatham County Parks and Recreation Department, where 5 is "Strongly Agree" and 1 is "Strongly Disagree."

(N=312)

Strongly Strongly agree Agree Neutral Disagree disagree Don't know Q12-1. I am aware of recreation programs & activities that are offered 5.1% 13.5% 20.8% 22.4% 21.2% 17.0%

Q12-2. I am satisfied with recreation opportunities I receive for my tax dollars 4.2% 9.3% 27.2% 14.7% 11.9% 32.7%

Q12-3. I am satisfied with variety of recreation programs offered by County 3.8% 10.6% 25.3% 14.7% 9.6% 35.9%

Q12-4. Parks & recreation is an essential service to County 49.4% 23.1% 8.0% 1.0% 3.8% 14.7%

Q12-5. Public parks add to quality of life in community 56.4% 20.8% 6.1% 1.0% 2.9% 12.8%

Page 76 2018 Chatham County Parks and Recreation Survey

WITHOUT “DON’T KNOW” Q12. Please rate your level of agreement with each of the following statements regarding the Chatham County Parks and Recreation Department, where 5 is "Strongly Agree" and 1 is "Strongly Disagree." (without "don't know")

(N=312)

Strongly Strongly agree Agree Neutral Disagree disagree Q12-1. I am aware of recreation programs & activities that are offered 6.2% 16.2% 25.1% 27.0% 25.5%

Q12-2. I am satisfied with recreation opportunities I receive for my tax dollars 6.2% 13.8% 40.5% 21.9% 17.6%

Q12-3. I am satisfied with variety of recreation programs offered by County 6.0% 16.5% 39.5% 23.0% 15.0%

Q12-4. Parks & recreation is an essential service to County 57.9% 27.1% 9.4% 1.1% 4.5%

Q12-5. Public parks add to quality of life in community 64.7% 23.9% 7.0% 1.1% 3.3%

Page 77 2018 Chatham County Parks and Recreation Survey

Q13. Please indicate how willing you would be to do the following to support expanded Parks and Recreation programs and facilities in Chatham County.

(N=312)

Somewhat Very willing Willing willing Not willing Don't know Q13-1. Pay an increase in taxes to support expanded recreation programs in Chatham County 10.6% 19.6% 25.0% 30.8% 14.1%

Q13-2. Pay an increase in taxes to support development of new recreation facilities in Chatham County 11.5% 20.8% 23.4% 30.8% 13.5%

Q13-3. Make donations to fund design & construction of new parks & recreation facilities in Chatham County 6.7% 16.7% 29.5% 31.4% 15.7%

Q13-4. Pay entrance fees or user fees to use some parks 13.8% 26.3% 26.0% 25.0% 9.0%

WITHOUT “DON’T KNOW” Q13. Please indicate how willing you would be to do the following to support expanded Parks and Recreation programs and facilities in Chatham County. (without "don't know")

(N=312)

Somewhat Very willing Willing willing Not willing Q13-1. Pay an increase in taxes to support expanded recreation programs in Chatham County 12.3% 22.8% 29.1% 35.8%

Q13-2. Pay an increase in taxes to support development of new recreation facilities in Chatham County 13.3% 24.1% 27.0% 35.6%

Q13-3. Make donations to fund design & construction of new parks & recreation facilities in Chatham County 8.0% 19.8% 35.0% 37.3%

Q13-4. Pay entrance fees or user fees to use some parks 15.1% 28.9% 28.5% 27.5%

Page 78 2018 Chatham County Parks and Recreation Survey

Q14. Please rate how well, overall, the following Chatham County Parks and Recreation Department programs meet the needs of your household.

(N=312)

Do not have a Fully met Mostly met Partly met Not met need Q14-1. Special events 2.6% 4.8% 17.3% 18.3% 57.1%

Q14-2. Outdoor recreation 5.1% 12.2% 26.9% 16.3% 39.4%

Q14-3. Senior adult programs 1.6% 2.9% 9.9% 17.0% 68.6%

Q14-4. Sports programs 2.9% 9.9% 11.9% 13.5% 61.9%

Q14-5. Health & fitness programs 1.6% 6.4% 17.3% 25.3% 49.4%

Q14-6. Special needs programs 0.6% 1.9% 3.2% 12.5% 81.7%

Q14-7. Youth programs 2.2% 6.4% 10.3% 14.4% 66.7%

Q14-8. Teen programs 1.3% 2.9% 6.4% 13.5% 76.0%

Q14-9. Adult programs 1.3% 6.4% 16.0% 25.0% 51.3%

Page 79 2018 Chatham County Parks and Recreation Survey

WITHOUT “DO NOT HAVE A NEED” Q14. Please rate how well, overall, the following Chatham County Parks and Recreation Department programs meet the needs of your household. (without "do not have a need")

(N=312)

Fully met Mostly met Partly met Not met Q14-1. Special events 6.0% 11.2% 40.3% 42.5%

Q14-2. Outdoor recreation 8.5% 20.1% 44.4% 27.0%

Q14-3. Senior adult programs 5.1% 9.2% 31.6% 54.1%

Q14-4. Sports programs 7.6% 26.1% 31.1% 35.3%

Q14-5. Health & fitness programs 3.2% 12.7% 34.2% 50.0%

Q14-6. Special needs programs 3.5% 10.5% 17.5% 68.4%

Q14-7. Youth programs 6.7% 19.2% 30.8% 43.3%

Q14-8. Teen programs 5.3% 12.0% 26.7% 56.0%

Q14-9. Adult programs 2.6% 13.2% 32.9% 51.3%

Page 80 2018 Chatham County Parks and Recreation Survey

Q15. Please CHECK ALL of the following organizations that provide the parks, facilities, and programs that you and other members of your household use for recreation.

Q15. Organizations that provide parks, facilities, & programs you use for recreation Number Percent Chatham County Parks & Recreation 134 42.9 % School facilities 81 26.0 % Pittsboro Parks & Recreation 81 26.0 % Siler City Parks & Recreation 36 11.5 % Goldston Parks & Recreation 14 4.5 % Cary Parks & Recreation 43 13.8 % State or Federal parks 113 36.2 % Non-profit organizations 32 10.3 % Private clubs 30 9.6 % Fitness centers 62 19.9 % Churches or other religious organizations 64 20.5 % Other 26 8.3 % None of these 62 19.9 % Total 778

WITHOUT “NONE OF THESE” Q15. Please CHECK ALL of the following organizations that provide the parks, facilities, and programs that you and other members of your household use for recreation. (without "none of these")

Q15. Organizations that provide parks, facilities, & programs you use for recreation Number Percent Chatham County Parks & Recreation 134 53.6 % School facilities 81 32.4 % Pittsboro Parks & Recreation 81 32.4 % Siler City Parks & Recreation 36 14.4 % Goldston Parks & Recreation 14 5.6 % Cary Parks & Recreation 43 17.2 % State or Federal parks 113 45.2 % Non-profit organizations 32 12.8 % Private clubs 30 12.0 % Fitness centers 62 24.8 % Churches or other religious organizations 64 25.6 % Other 26 10.4 % Total 716

Page 81 2018 Chatham County Parks and Recreation Survey

Q15-8. Non-profit organizations:

Q15-8. Non-profit organizations Number Percent YMCA 4 22.2 % Triangle Land Conservancy 2 11.1 % High Hopes Chorus in Lee County 1 5.6 % Chatham Housewives Networking Group 1 5.6 % Ruritan 1 5.6 % Friends 1 5.6 % Journeymen Triangle 1 5.6 % TLC/White Pines 1 5.6 % New Hope Audubon, friends of Lower Haw 1 5.6 % Churches 1 5.6 % Kiwanis Park 1 5.6 % Disc Golf Assoc 1 5.6 % Raleigh Little Theatre 1 5.6 % Chatham Soccer League 1 5.6 % Total 18 100.0 %

Q15-9. Private clubs:

Q15-9. Private clubs Number Percent Chapel Ridge Pool 1 5.9 % YMCA 1 5.9 % HRRC 1 5.9 % O2 Fitness, area golf courses 1 5.9 % Jezzercise, Carolina Legacy 1 5.9 % Governors Club 1 5.9 % Hickory Mountain Rifle and Pistol Club Inc. 1 5.9 % Pittsboro Pool 1 5.9 % FARM (Fac Rec) 1 5.9 % Fearrington Pool 1 5.9 % SC Country Club 1 5.9 % NCFC 1 5.9 % Residential 1 5.9 % Circle City Stars (track) 1 5.9 % DCFL 1 5.9 % Swimming 1 5.9 % LIFETIME 1 5.9 % Total 17 100.0 %

Page 82 2018 Chatham County Parks and Recreation Survey

Q15-10. Fitness centers:

Q15-10. Fitness centers Number Percent YMCA 12 32.4 % O2 Fitness 8 21.6 % Duke Center for Living 3 8.1 % Zone and fitness 1 2.7 % Triangle Siler City 1 2.7 % O2 Fitness, Breakout Martial Arts 1 2.7 % Snap Fitness/O2 Fitness 1 2.7 % Barre3/Fit4mom 1 2.7 % DCFL 1 2.7 % Triangle Fitness 1 2.7 % Fearrington/Duke Center for Living 1 2.7 % Chiseled Gym 1 2.7 % Lifetime Fitness 1 2.7 % YMCA, O2 Fitness 1 2.7 % UNC Wellness 1 2.7 % Amberly 1 2.7 % Swimming 1 2.7 % Total 37 100.0 %

Q15-12. Other

Q15-12. Other Number Percent Briar Chapel 3 11.5 % Lee County Enrichment Center 1 3.8 % Wake County Parks, Chapel Hill Parks and Rec 1 3.8 % Dance Studio 1 3.8 % Southern Village 1 3.8 % Chapel Ridge Comm Assn 1 3.8 % Chapel Hill Park Rec/Carrboro Park Rec 1 3.8 % Apex Parks and Recreation 1 3.8 % Chapel Hill and Carrboro Parks and Rec 1 3.8 % Carolina Preserve facilities 1 3.8 % Community College Trail 1 3.8 % Neighborhood facilities 1 3.8 % Triangle Sportsplex, YMCA 1 3.8 % Burlington City Park 1 3.8 % Cary Adult Senior Center 1 3.8 % Home reading, sewing 1 3.8 % Bonlee Rec 1 3.8 % Burlington Parks & Rec/Museum of Life & Science 1 3.8 % Chatham County Community College 1 3.8 % Renner Dance Company 1 3.8 % Association pool 1 3.8 % Neighborhood parks 1 3.8 % Legacy at Jordan Lake 1 3.8 % JOY OF MOVEMENT 1 3.8 % Total 26 100.0 %

Page 83 2018 Chatham County Parks and Recreation Survey

Q16. Of the organizations listed in Question 15, which ONE do you USE MOST for your household's recreation needs?

Q16. Which one organization do you use most Number Percent Chatham County Parks & Recreation 37 14.8 % School facilities 11 4.4 % Pittsboro Parks & Recreation 18 7.2 % Siler City Parks & Recreation 9 3.6 % Goldston Parks & Recreation 3 1.2 % Cary Parks & Recreation 8 3.2 % State or Federal parks 43 17.2 % Non-profit organizations 8 3.2 % Private clubs 9 3.6 % Fitness centers 23 9.2 % Churches or other religious organizations 18 7.2 % Other 17 6.8 % None chosen 46 18.4 % Total 250 100.0 %

Page 84 2018 Chatham County Parks and Recreation Survey

Q17. Please indicate if you have a desire to use Chatham County's Parks and Recreation parks, facilities, and programs to meet your health and wellness needs.

(N=312)

Yes No Q17-1. Physical health 70.2% 29.8%

Q17-2. Mental health 39.1% 60.9%

Q17-3. Social health 37.8% 62.2%

Q17-4. Spiritual health 21.2% 78.8%

Q17-5. Intellectual health 23.1% 76.9%

Q17-6. Environmental health 37.5% 62.5%

Q17-7. Occupational health 14.4% 85.6%

Q17. If "Yes," how well are your needs being met?

(N=225)

Fully met Mostly met Partly met Not met Q17-1. Physical health 5.9% 16.7% 51.1% 26.3%

Q17-2. Mental health 4.7% 13.2% 46.2% 35.8%

Q17-3. Social health 7.1% 12.1% 45.5% 35.4%

Q17-4. Spiritual health 10.2% 11.9% 35.6% 42.4%

Q17-5. Intellectual health 5.0% 10.0% 40.0% 45.0%

Q17-6. Environmental health 7.1% 17.2% 43.4% 32.3%

Q17-7. Occupational health 10.8% 8.1% 37.8% 43.2%

Page 85 2018 Chatham County Parks and Recreation Survey

Q18. Please CHECK ALL of the following that you feel would help you be more physically active.

Q18. What would help you be more physically active Number Percent More/better sidewalks or crosswalks 127 40.7 % Closer parks, trails or greenways 172 55.1 % Access to a gym or recreation facility 123 39.4 % Increased neighborhood safety 34 10.9 % A walking or exercise group 78 25.0 % More sports leagues 44 14.1 % More programs or events, like races or walking challenges 53 17.0 % Other 36 11.5 % None of above 50 16.0 % Total 717

WITHOUT “NONE OF ABOVE” Q18. Please CHECK ALL of the following that you feel would help you be more physically active. (without "none of above")

Q18. What would help you be more physically active Number Percent More/better sidewalks or crosswalks 127 48.5 % Closer parks, trails or greenways 172 65.6 % Access to a gym or recreation facility 123 46.9 % Increased neighborhood safety 34 13.0 % A walking or exercise group 78 29.8 % More sports leagues 44 16.8 % More programs or events, like races or walking challenges 53 20.2 % Other 36 13.7 % Total 667

Page 86 2018 Chatham County Parks and Recreation Survey

Q18-8. Other

Q18-8. Other Number Percent Bike trails 2 5.6 % Indoor pool 1 2.8 % Greenways 1 2.8 % Dedicated pickleball courts 1 2.8 % Bicycle lanes 1 2.8 % Just take the time to do so 1 2.8 % Dogs 1 2.8 % Better bicycle lanes/trails 1 2.8 % Access to swimming at Northwest Park 1 2.8 % More dedicated natural areas 1 2.8 % Outdoor Art Contexts/Festivals 1 2.8 % Volleyball 1 2.8 % Biking path/roads not safe 1 2.8 % Move services closer to my home 1 2.8 % Pool 1 2.8 % Zumba and pool and tennis court 1 2.8 % Outdoor running/walking track 1 2.8 % Yoga classes and pool 1 2.8 % Dog park 1 2.8 % More things for the western park of the county 1 2.8 % Indoor/outdoor public pool, Farm Preschool, Special Needs programs for all ages 1 2.8 % Indoor and outdoor pools 1 2.8 % Martial arts class for women 1 2.8 % Better soccer fields 1 2.8 % Pickleball courts 1 2.8 % Outdoor pool 1 2.8 % Trails, natural areas, wild areas, woods 1 2.8 % More sociable areas 1 2.8 % Fitness classes 1 2.8 % Lap swimming 1 2.8 % Community pool, community track 1 2.8 % Health clinics sponsored in rec centers staffed by UNC or Duke 1 2.8 % Tai Chi class 1 2.8 % Outdoor track with kids play area nearby 1 2.8 % GOLF EVENTS 1 2.8 % Total 36 100.0 %

Page 87 2018 Chatham County Parks and Recreation Survey

Q19. In the past 12 months, approximately how many times have you or members of your household visited any greenway?

Q19. How many times have you visited any greenway in past 12 months Number Percent 1-5 times 94 30.1 % 6-10 times 30 9.6 % 11-20 times 12 3.8 % 21-25 times 5 1.6 % 25+ times 18 5.8 % None 142 45.5 % Not provided 11 3.5 % Total 312 100.0 %

WITHOUT “NOT PROVIDED” Q19. In the past 12 months, approximately how many times have you or members of your household visited any greenway? (without "not provided")

Q19. How many times have you visited any greenway in past 12 months Number Percent 1-5 times 94 31.2 % 6-10 times 30 10.0 % 11-20 times 12 4.0 % 21-25 times 5 1.7 % 25+ times 18 6.0 % None 142 47.2 % Total 301 100.0 %

Page 88 2018 Chatham County Parks and Recreation Survey

Q20. How often do you or other members of your household WANT to use greenways?

Q20. How often do you want to use greenways Number Percent Never 67 21.5 % A few times a year 66 21.2 % A few times a month 83 26.6 % A few times a week 53 17.0 % Daily 22 7.1 % Not provided 21 6.7 % Total 312 100.0 %

WITHOUT “NOT PROVIDED” Q20. How often do you or other members of your household WANT to use greenways? (without "not provided")

Q20. How often do you want to use greenways Number Percent Never 67 23.0 % A few times a year 66 22.7 % A few times a month 83 28.5 % A few times a week 53 18.2 % Daily 22 7.6 % Total 291 100.0 %

Page 89 2018 Chatham County Parks and Recreation Survey

Q21. Please CHECK ALL of the following reasons that discourage greenway use for your or other members of your household.

Q21. Reasons that discourage greenway use for your household Number Percent Lack of safe connections to greenways 59 18.9 % Lack of information about existing greenways 135 43.3 % Unsafe street crossings 21 6.7 % Motor vehicle traffic 21 6.7 % Lack of interest 12 3.8 % Lack of time 66 21.2 % Lack of nearby destinations 109 34.9 % Personal safety concerns 58 18.6 % Other 20 6.4 % None. I do not use greenways 51 16.3 % Total 552

WITHOUT “NONE” Q21. Please CHECK ALL of the following reasons that discourage greenway use for your or other members of your household. (without "none")

Q21. Reasons that discourage greenway use for your household Number Percent Lack of safe connections to greenways 59 22.6 % Lack of information about existing greenways 135 51.7 % Unsafe street crossings 21 8.0 % Motor vehicle traffic 21 8.0 % Lack of interest 12 4.6 % Lack of time 66 25.3 % Lack of nearby destinations 109 41.8 % Personal safety concerns 58 22.2 % Other 20 7.7 % Total 501

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Q21-9. Other

Q21-9. Other Number Percent UNSIGHTLY AREA 1 5.0 % No time 1 5.0 % Poverty 1 5.0 % Insufficient parking 1 5.0 % Live on Greenway Farm 1 5.0 % Too far away 1 5.0 % Don't know any 1 5.0 % Crimes 1 5.0 % Weather 1 5.0 % Work in Apex, too many daylight hours 1 5.0 % Inconvenience 1 5.0 % The only one close is in Siler 1 5.0 % Do we have any greenways 1 5.0 % Sidewalks needed in Siler 1 5.0 % Have no idea what you're talking about 1 5.0 % Harder with a stroller 1 5.0 % Concern about ticks 1 5.0 % Lack of greenway network linking trails 1 5.0 % Have trails where I live 1 5.0 % Smaller loops 1 5.0 % Total 20 100.0 %

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Q22. Please CHECK ALL of the following destinations that you or other members of your household would most like to get to by greenway.

Q22. Destinations that you would most like to get to by greenways Number Percent Place of work 33 10.6 % School 26 8.3 % Shops & restaurants 76 24.4 % Public transportation 17 5.4 % Parks & playgrounds 99 31.7 % Natural areas & open space 134 42.9 % Other greenways 61 19.6 % Libraries or recreation centers 63 20.2 % Other 5 1.6 % None. I do not want to use greenways 71 22.8 % Total 585

WITHOUT “NONE” Q22. Please CHECK ALL of the following destinations that you or other members of your household would most like to get to by greenway. (without "none")

Q22. Destinations that you would most like to get to by greenways Number Percent Place of work 33 13.7 % School 26 10.8 % Shops & restaurants 76 31.5 % Public transportation 17 7.1 % Parks & playgrounds 99 41.1 % Natural areas & open space 134 55.6 % Other greenways 61 25.3 % Libraries or recreation centers 63 26.1 % Other 5 2.1 % Total 514

Q22-9. Other

Q22-9. Other Number Percent Distance, lack of facilities such as clean restrooms 1 20.0 % Private clubs 1 20.0 % Dog parks, events 1 20.0 % Lack of information 1 20.0 % Historical destinations 1 20.0 % Total 5 100.0 %

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Q23. How supportive would you be of paying increased taxes to develop new greenways?

Q23. How supportive would you be of paying increased taxes to develop new greenways Number Percent Very supportive 45 14.4 % Somewhat supportive 79 25.3 % Neutral 53 17.0 % Not supportive 25 8.0 % Not at all supportive 65 20.8 % Don't know 45 14.4 % Total 312 100.0 %

WITHOUT “DON’T KNOW” Q23. How supportive would you be of paying increased taxes to develop new greenways? (without "don't know")

Q23. How supportive would you be of paying increased taxes to develop new greenways Number Percent Very supportive 45 16.9 % Somewhat supportive 79 29.6 % Neutral 53 19.9 % Not supportive 25 9.4 % Not at all supportive 65 24.3 % Total 267 100.0 %

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Q24. Including yourself, how many people in your household are...

Mean Sum Under age 5 0.2 51 Ages 5-9 0.2 49 Ages 10-14 0.2 51 Ages 15-19 0.1 45 Ages 20-24 0.1 37 Ages 25-34 0.2 75 Ages 35-44 0.3 94 Ages 45-54 0.5 144 Ages 55-64 0.4 135 Ages 65-74 0.3 79 Ages 75+ 0.1 40

Q25. What is your age?

Q25. Your age Number Percent 18-34 54 17.3 % 35-44 55 17.6 % 45-54 65 20.8 % 55-64 66 21.2 % 65+ 61 19.6 % Not provided 11 3.5 % Total 312 100.0 %

WITHOUT “NOT PROVIDED” Q25. What is your age? (without "not provided")

Q25. Your age Number Percent 18-34 54 17.9 % 35-44 55 18.3 % 45-54 65 21.6 % 55-64 66 21.9 % 65+ 61 20.3 % Total 301 100.0 %

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Q26. Approximately how many years have you lived in Chatham County?

Q26. How many years have you lived in Chatham County Number Percent 0-5 88 28.2 % 6-10 48 15.4 % 11-15 42 13.5 % 16-20 32 10.3 % 21-30 35 11.2 % 31+ 50 16.0 % Not provided 17 5.4 % Total 312 100.0 %

WITHOUT “NOT PROVIDED” Q26. Approximately how many years have you lived in Chatham County? (without "not provided")

Q26. How many years have you lived in Chatham County Number Percent 0-5 88 29.8 % 6-10 48 16.3 % 11-15 42 14.2 % 16-20 32 10.8 % 21-30 35 11.9 % 31+ 50 16.9 % Total 295 100.0 %

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Q27. Your gender:

Q27. Your gender Number Percent Male 150 48.1 % Female 160 51.3 % Not provided 2 0.6 % Total 312 100.0 %

WITHOUT “NOT PROVIDED” Q27. Your gender: (without "not provided")

Q27. Your gender Number Percent Male 150 48.4 % Female 160 51.6 % Total 310 100.0 %

Q28. Please CHECK ALL of the following that BEST describe your race/ethnicity.

Q28. Your race/ethnicity Number Percent Asian/Pacific Islander 3 1.0 % Asian (Indian Sub-Continent) 2 0.6 % African American/Black 37 11.9 % American Indian/Alaskan Native 5 1.6 % Hispanic/Latino 34 10.9 % White (not Hispanic) 230 73.7 % Other 4 1.3 % Total 315

Q28. Other

Q28-7. Other Number Percent Mixed 3 75.0 % European 1 25.0 % Total 4 100.0 %

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Section 5 Survey Instrument

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2018 Chatham County Parks and Recreation Survey Your input will be used to assess community parks and recreation needs and priorities for Chatham County. If you prefer, you may complete the survey on-line at www.chathamcountysurvey.org.

1. Please CHECK ALL of the following Chatham County parks and facilities that you or other members of your household have used in the past 12 months. ____(01) Northeast District Park ____(07) Outdoor pool at Northwest District Park ____(02) Northwest District Park ____(08) Dining Hall at Northwest District Park ____(03) Southwest District Park ____(09) Activity Center at Northwest District Park ____(04) Briar Chapel Park ____(10) Any reservable picnic shelter ____(05) Earl Thompson Park/Bynum Ballfield ____(11) Other: ______(06) American Tobacco Trail ____(12) None of the above [Skip to Q2.]

1a. In the past 12 months, approximately how many times have you or members of your household visited any Chatham County Parks and Recreation parks and facilities? ____(1) 1-5 times ____(2) 6-10 times ____(3) 11-20 times ____(4) 21-25 times ____(5) 25+ times

1b. Which THREE parks or facilities do you visit MOST OFTEN? 1st: ______2nd: ______3rd: ______

2. In the past 12 months, have you or any member of your household participated in any programs offered by the Chatham County Parks and Recreation Department? ____(1) Yes ____(2) No

3. From the following list, please CHECK ALL of the ways you learn about Chatham County Parks and Recreation Department programs. ____(01) Banners in public places ____(08) Social media (e.g. Facebook, Twitter, Instagram) ____(02) Siler City radio station ____(09) Search engine (e.g. Google, Yahoo, Bing) ____(03) Conversation with staff ____(10) Word of mouth ____(04) Direct email ____(11) Yard signs ____(05) Chatham County Parks and Recreation Website ____(12) Other: ______(06) Parks and Recreation Newsletter ____(13) None of these ____(07) Newspaper

4. Please CHECK ALL of the following reasons that you and members of your household use the parks, facilities, and programs offered by Chatham County Parks and Recreation. ____(01) Program or facility offered ____(10) Fees are affordable ____(02) Safety of parks and facilities ____(11) Good customer service by staff ____(03) Quality of instructors ____(12) Facility operating hours are convenient ____(04) Facilities have the right amenities ____(13) Registration for programs is easy ____(05) Quality of programs ____(14) Availability of parking ____(06) Facilities are well maintained ____(15) Improved physical fitness and health ____(07) Close to our home/residence ____(16) Socializing/meeting people ____(08) Enjoyment of the outdoors ____(17) Other: ______(09) Programs are interesting ____(18) None - I do not use parks, recreation facilities, or programs

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5. Please indicate if you have a need for each of the following recreation facilities or amenities by circling either "Yes" or "No." If "Yes," answer the question in the shaded area to the right. Do you have a need for If "Yes," how well are your needs being met? Facilities and Amenities this facility or amenity? Fully Met Mostly Met Partly Met Not Met 01. Aquatics/Swimming facility (outdoor) Yes No 4 3 2 1 02. Baseball and softball fields Yes No 4 3 2 1 03. Canoe/Kayak rentals Yes No 4 3 2 1 04. Classroom/meeting/event space Yes No 4 3 2 1 05. Community gardens Yes No 4 3 2 1 06. Disc golf course Yes No 4 3 2 1 07 Dog park Yes No 4 3 2 1 08. Golf courses Yes No 4 3 2 1 09. Greenway trail system Yes No 4 3 2 1 10. Indoor turf field Yes No 4 3 2 1 11. Indoor fitness and exercise facilities Yes No 4 3 2 1 12. Multipurpose fields (e.g. football, soccer, lacrosse) Yes No 4 3 2 1 13 Multi-use gym space (e.g. basketball, volleyball) Yes No 4 3 2 1 14. Natural Trails Yes No 4 3 2 1 15. Outdoor amphitheaters Yes No 4 3 2 1 16. Outdoor fitness and exercise equipment Yes No 4 3 2 1 17. Pickleball courts Yes No 4 3 2 1 18. Picnic shelters Yes No 4 3 2 1 19. Pier/fishing Yes No 4 3 2 1 20. Playground Yes No 4 3 2 1 21. Sand volleyball courts (outdoors) Yes No 4 3 2 1 22. Senior center Yes No 4 3 2 1 23. Skate park/BMX Yes No 4 3 2 1 24. Splash pad Yes No 4 3 2 1 25. Tennis courts (outdoor) Yes No 4 3 2 1 26. Track (indoor) Yes No 4 3 2 1 27. Track (outdoor) Yes No 4 3 2 1 28. Water access (e.g. boating, kayaking, canoeing) Yes No 4 3 2 1 29. Other: ______Yes No 4 3 2 1

6. Which FOUR of the facilities or amenities from the list in Question 5 are MOST IMPORTANT to your household? [Write in your answers below using the numbers from the list in Question 5, or circle "NONE."] 1st: ____ 2nd: ____ 3rd: ____ 4th: ____ NONE

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7. Please indicate if you have a desire to participate in each of the following recreation programs or activities by circling either "Yes" or "No." If "Yes," answer the question in the shaded area to the right. Do you have a desire to If "Yes," how well are your needs being met? Programs and Activities participate in this Fully Met Mostly Met Partly Met Not Met activity? 01. Action sports (e.g. skateboarding, BMX) Yes No 4 3 2 1 02. Dance, performing arts Yes No 4 3 2 1 03. Adult fitness and wellness programs Yes No 4 3 2 1 04. Summer camp (after school, winter breaks) Yes No 4 3 2 1 05. Archery Yes No 4 3 2 1 06. Aquatic Programs (e.g. swim lessons, fitness) Yes No 4 3 2 1 07. Baseball Yes No 4 3 2 1 08. Basketball Yes No 4 3 2 1 09. Cheerleading Yes No 4 3 2 1 10. T-Ball Yes No 4 3 2 1 11. Disc golf Yes No 4 3 2 1 12. Life skills programs/education (e.g. cooking) Yes No 4 3 2 1 13. Environmental education Yes No 4 3 2 1 14. Flag football Yes No 4 3 2 1 15. Tackle football Yes No 4 3 2 1 16. Arts, crafts Yes No 4 3 2 1 17. Lacrosse Yes No 4 3 2 1 18. Martial arts programs Yes No 4 3 2 1 19. Music lessons/classes Yes No 4 3 2 1 20. Outdoor Adventure programs (e.g. canoeing, camping) Yes No 4 3 2 1 21. Outdoor music/concerts Yes No 4 3 2 1 22. Pickleball Yes No 4 3 2 1 23. Pre-School programs Yes No 4 3 2 1 24. Special needs programs Yes No 4 3 2 1 25. Senior citizen programs Yes No 4 3 2 1 26. Soccer Yes No 4 3 2 1 27. Softball Yes No 4 3 2 1 28. Special events/family festivals Yes No 4 3 2 1 29. Teen programs Yes No 4 3 2 1 30. Teen summer camp programs Yes No 4 3 2 1 31. Tennis lessons, clinics, and leagues Yes No 4 3 2 1 32. Volleyball Yes No 4 3 2 1 33. Youth fitness and wellness programs Yes No 4 3 2 1 34. Other: ______Yes No 4 3 2 1

8. Which FOUR of the programs listed in Question 7 do you think are MOST IMPORTANT to YOUTH (under age 18) in your household? [Write in your answers below using the numbers from the list in Question 7, or circle "NONE." If you do not have youth in your household, circle "No Youth in Household."] 1st: ____ 2nd: ____ 3rd: ____ 4th: ____ NONE No Youth in Household

9. Which FOUR of the programs listed in Question 7 do you think are MOST IMPORTANT to ADULT members (over age 18) of your household? [Write in your answers below using the numbers from the list in Question 7, or circle "NONE."] 1st: ____ 2nd: ____ 3rd: ____ 4th: ____ NONE

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10. Please CHECK ALL of the reasons preventing you or other members of your household from using the parks, facilities, and programs offered by the Chatham County Parks and Recreation Department (or, If you currently use them, what prevents you from using them more often). ____(01) Cost of participation ____(07) Lack of maintenance ____(13) Safety at facilities ____(02) Facilities are too far from home ____(08) Lack of parking ____(14) Waiting list for registration ____(03) Inconvenient hours of ____(09) Language/information is ____(15) Other: ______operation only available in English ____(16) Nothing - I am actively ____(04) Lack of cleanliness ____(10) Not enough time/too busy using the County's ____(05) Lack of disabled access ____(11) Not interested in what is recreation facilities and ____(06) Lack of information/don't know provided programs what is offered ____(12) Overcrowding 11. From the following list of potential indoor facilities that could be added or expanded, please CHECK ALL of the ones you or members of your household would use. ____(01) Walking and jogging track ____(10) Indoor soccer/lacrosse ____(02) Arts and crafts studio ____(11) Multi-court gymnasium/field house ____(03) Aerobics/fitness/dance class space ____(12) Classroom space ____(04) Space for teens ____(13) Space for meetings, parties, banquets ____(05) Weight room/cardiovascular equip. area ____(14) Indoor tennis ____(06) Leisure pool (e.g. swimming, water slides, sprays) ____(15) Nature center ____(07) Child care area ____(16) Performing arts (e.g. music, drama) ____(08) Exercise facility for adults 50+ years ____(17) Senior center ____(09) Rock climbing/bouldering wall ____(18) Other: ______

12. Please rate your level of agreement with each of the following statements regarding the Chatham County Parks and Recreation Department, where 5 is "Strongly Agree" and 1 is "Strongly Disagree." Strongly Strongly Don't Agree Neutral Disagree Agree Disagree Know 1. I am aware of the recreation programs and activities that are offered 5 4 3 2 1 9 2. I am satisfied with recreation opportunities I receive for my tax dollars 5 4 3 2 1 9 I am satisfied with the variety of recreation programs offered by the 3. 5 4 3 2 1 9 County 4. Parks and recreation is an essential service to the County 5 4 3 2 1 9 5. Public parks add to the quality of life in the community 5 4 3 2 1 9

13. Please indicate how willing you would be to do the following to support expanded Parks and Recreation programs and facilities in Chatham County. Somewhat Very Willing Willing Not Willing Don't Know How willing would you be to... Willing Pay an increase in taxes to support expanded recreation programs in 1. 4 3 2 1 9 Chatham County Pay an increase in taxes to support the development of new recreation 2. 4 3 2 1 9 facilities in Chatham County Make donations to fund the design and construction of new parks and 3. 4 3 2 1 9 recreation facilities in Chatham County 4. Pay entrance fees or user fees to use some parks 4 3 2 1 9

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14. Please rate how well, overall, the following Chatham County Parks and Recreation Department programs meet the needs of your household. Program/Activity Fully Met Mostly Met Partly Met Not Met Do Not Have a Need 1. Special events 4 3 2 1 9 2. Outdoor recreation 4 3 2 1 9 3. Senior adult programs 4 3 2 1 9 4. Sports programs 4 3 2 1 9 5. Health and Fitness programs 4 3 2 1 9 6. Special Needs programs 4 3 2 1 9 7. Youth programs 4 3 2 1 9 8. Teen programs 4 3 2 1 9 9. Adult programs 4 3 2 1 9

15. Please CHECK ALL of the following organizations that provide the parks, facilities, and programs that you and other members of your household use for recreation. ____(01) Chatham County Parks and Recreation ____(08) Non-profit organizations: ______(02) School Facilities ____(09) Private clubs: ______(03) Pittsboro Parks and Recreation ____(10) Fitness centers: ______(04) Siler City Parks and Recreation ____(11) Churches or other religious organizations ____(05) Goldston Parks and Recreation ____(12) Other: ______(06) Cary Parks and Recreation ____(13) None of these [Skip to Q24.] ____(07) State or Federal Parks

16. Of the organizations listed in Question 15, which ONE do you USE MOST for your household's recreation needs? [Write in your answer below using the numbers from the list in Question 15.] Organization Used Most: ____

17. Please indicate if you have a desire to use Chatham County's Parks and Recreation parks, facilities, and programs to meet your health and wellness needs by circling either "Yes" or "No." If "Yes," answer the question in the shaded area to the right. Do you desire using parks If "Yes," how well are your needs being met? Elements of Health and Wellness and recreation resources to Fully Met Mostly Met Partly Met Not Met meet this need? 1. Physical health Yes No 4 3 2 1 2. Mental health Yes No 4 3 2 1 3. Social health Yes No 4 3 2 1 4. Spiritual health Yes No 4 3 2 1 5. Intellectual health Yes No 4 3 2 1 6. Environmental health Yes No 4 3 2 1 7. Occupational health Yes No 4 3 2 1

18. Please CHECK ALL of the following that you feel would help you be more physically active. ____(1) More/better sidewalks or crosswalks ____(6) More sports leagues ____(2) Closer parks, trails or greenways ____(7) More programs or events, like races or walking challenges ____(3) Access to a gym or recreation facility ____(8) Other: ______(4) Increased neighborhood safety ____(9) None of the above ____(5) A walking or exercise group

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Greenways

19. In the past 12 months, approximately how many times have you or members of your household visited any greenway? ____(1) 1-5 times ____(2) 6-10 times ____(3) 11-20 times ____(4) 21-25 times ____(5) 25+ times

20. How often do you or other members of your household WANT to use greenways? ____(1) Never ____(3) A few times a month ____(5) Daily ____(2) A few times a year ____(4) A few times a week

21. Please CHECK ALL of the following reasons that discourage greenway use for your or other members of your household. ____(01) Lack of safe connections to greenways ____(06) Lack of time ____(02) Lack of information about existing greenways ____(07) Lack of nearby destinations ____(03) Unsafe street crossings ____(08) Personal safety concerns ____(04) Motor vehicle traffic ____(09) Other: ______(05) Lack of interest ____(10) None - I do not use greenways

22. Please CHECK ALL of the following destinations that you or other members of your household would most like to get to by greenway. ____(01) Place of work ____(06) Natural areas and open space ____(02) School ____(07) Other greenways ____(03) Shops and restaurants ____(08) Libraries or recreation centers ____(04) Public transportation ____(09) Other: ______(05) Parks and playgrounds ____(10) None - I do not want to use greenways.

23. How supportive would you be of paying increased taxes to develop new greenways? ____(1) Very supportive ____(3) Neutral ____(5) Not at all supportive ____(2) Somewhat supportive ____(4) Not supportive ____(9) Don't know

Demographics 24. Including yourself, how many people in your household are... Under age 5: ____ Ages 15-19: ____ Ages 35-44: ____ Ages 65-74: ____ Ages 5-9: ____ Ages 20-24: ____ Ages 45-54: ____ Ages 75+: ____ Ages 10-14: ____ Ages 25-34: ____ Ages 55-64: ____

25. What is your age? ______years

26. Approximately how many years have you lived in Chatham County? [Write "0" if less than one year.] ______years

27. Your gender: ____(1) Male ____(2) Female

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28. Please CHECK ALL of the following that BEST describe your race/ethnicity. ____(1) Asian/Pacific Islander ____(4) American Indian/Alaskan Native ____(7) Other: ______(2) Asian (Indian Sub-Continent) ____(5) Hispanic/Latino ____(3) African American/Black ____(6) White (not Hispanic)

29. If you would like to receive future information regarding the Chatham County Parks and Recreation programs, or updates on the Parks and Recreation Master Plan, please provide your contact information below. Name: ______Phone: ______E-mail: ______

This concludes the survey - Thank you for your time! Please return your completed survey in the enclosed postage-paid envelope addressed to: ETC Institute, 725 W. Frontier Circle, Olathe, KS 66061

Your responses will remain completely confidential. The information printed to the right will ONLY be used to help identify unmet needs for leisure and recreation services in our community. If your address is not correct, please provide the correct information. Thank you!

Page 104 Pedestrian Map

ORANGE DURHAM Haw River Haw

ALAMANCE New Hope Creek n n 15 501 Haw River ¤£ Northeast Creek Silk Hope Liberty Rd. n See (SR 1346) Durham - Chapel Hill - Carrboro Chatham County Comprehensive RECOMMENDED Transportation Plan $"751 (SR 1003) n Comprehensive n Silk Hope Lindley Mill Rd. Silk Hope Gum Springs Rd. Transportation Plan n Mt. Gilead Church Rd. 421 ¤£ (SR 1346)

(SR 1700) (! Plan date: June 27, 2016 SILER CITY INSET(! n Haw River ¤£64 ¤£64 (!(!(! (! ¤£64 (! n n Sidewalks n Rocky River Existing (! Needs Improvement nn ¤£421 n Recommended

RANDOLPH See Pittsboro Comprehensive Off-road WAKE n Transportation Plan Existing Needs Improvement

(SR 1006) Recommended ¤£421

Siler City Glendon Rd.

(SR 1972) Pea Ridge Rd. Multi-Use Paths n Haw River 1 $"87 ¤£ Existing (SR 1010) n Pittsboro Goldston Rd. Needs Improvement ! Haw River Bonlee Bennett Rd. ( (SR 1005) (! (! Recommended n GOLDSTON Deep River Bear Creek n Deep River ( Existing Grade Separation INSET LEE 902 (! Proposed Grade Separation $" Deep River (! £421 42 n ¤ $"

Deep River Deep River Cape Fear River Miles 22 0 1 2 4 $"42 Deep River $"42 HARNETT Deep River Sheet 5 of 5 MOORE µ Base map date: Refer to CTP document for more details BOARD OF PARK COMMISSIONERS GREAT PARKS OF HAMILTON COUNTY

December 15, 2016

RESOLUTION NO. 3454

RESOLUTION AMENDING AND REPLACING THE LAND MANAGEMENT POLICY WITH A NATURAL RESOURCE MANAGEMENT POLICY

WHEREAS, Ohio Revised Code Section 1545.11 authorizes park district Boards of Park Commissioners to, “…acquire lands either within or without the park district for conversion into forest reserves and for the conservation of the natural resources of the state…” and,

WHEREAS, the Board of Park Commissioners of Great Parks of Hamilton County (then, Hamilton County Park District) was formed in 1930, and later adopted a Land Management Policy on May 15, 1975, which directed that no less than 80% of its land be kept in a natural state in the intervening 41 years until this date, and

WHEREAS, the Board of Park Commissioners wishes to affirm a commitment to conservation as the core purpose of Great Parks of Hamilton County, as enabled by Ohio Revised Code, and having embraced the importance its parks and preserves have in preserving habitat for native species in the region, protecting habitat for migratory species, and protecting water quality in streams, rivers, lakes and reservoirs, and

WHEREAS, sustainability of natural resources is necessary to ensure that the region’s rich natural heritage is available for the enjoyment of future generations, as predecessors have enabled this generation. Therefore,

BE IT RESOLVED that the Board of Park Commissioners of Great Parks of Hamilton County establishes this resolution as its Natural Resources Management Policy for the operation of its parks and preserves, and

BE IT FURTHER RESOLVED that this policy amends and replaces the Land Management Policy, and that any policy that conflicts with it is hereby amended:

Natural Resources Management Policy

The Board of Park Commissioners of Great Parks of Hamilton County recognizes that as plant and animal diversity has been impacted through land use changes in the region, there is need to preserve

1 habitats which serve as reserves of the region’s natural heritage, as well as wild places for public enjoyment. • The highest priority of the park district will be in preserving land in its natural state. For this purpose, no less than 80% of all park land will be kept in its natural state and managed for the conservation of habitats and species native to our region. Examples include forest, wetland, prairie, meadow, brushland and water resources. • Development can comprise no more than 20% of all park land. Examples include recreational facilities and amenities, roads, buildings, paved trails, built infrastructure, turfgrass, and agriculture. • Great Parks of Hamilton County is the steward with ultimate responsibility for some of the most significant remnants of habitat in southwest Ohio. Given the scarcity of these habitats, proposed development in parks and preserves that impact natural areas requires study of the impacts and approval of the Executive Director, or inclusion in an approved comprehensive master plan. • Collection and/or removal of natural materials or wildlife from parks or preserves is prohibited, except in the cases of approved scientific research, vegetation management or wildlife management by staff or contractors of Great Parks of Hamilton County. Collection of plants or animals as part of a research project by an outside entity may be requested, and will be evaluated as part of a permit issued by the Executive Director, or designate. • The principal of sustainability is a guiding value of Great Parks of Hamilton County. It creates and maintains conditions under which people and nature can exist in productive harmony. Great Parks will evaluate, test and implement proven methods and technologies to produce measurable ecological benefits. Areas of continuous improvement include, but are not limited, to reducing energy use, reducing waste and maximizing the ecological benefits of park land.

2

Adopted this 15th day of December, 2016.

BOARD OF PARK COMMISSIONERS GREAT PARKS OF HAMILTON COUNTY

______HC BUCK NIEHOFF, President

______DEVERE E. BURT

______WILLIAM J. BURWINKEL

______JOSEPH C. SETA

______GERALDINE WARNER

ATTEST: This 15th day of December, 2016

JACK SUTTON, Executive Director

3