50 1 E . 40 TH AVE
KTUU 2020 Media Kit
A N C H O R A G E , A K 9 9 5 0 3 THE BRAND Over 60 years, Channel 2 has built a reputation of excellence as Alaska's most- watched news INCREASED source, producing more than 22 hours of news and sports content DISTRIBUTION each week. The brand inspires confidence, loyalty and trust with Channel 2 News is committed to both our audience and clients. The providing news to the consumer, business community views us as wherever and whenever they reliable and effective. consume news: on- air, on the web, via news and weather apps, and full newscasts on mobile. That OUR PEOPLE distribution is extended by simulcast of news on KFQD in The longevity and recognition of our Anchorage, on the NBC stations in core anchor team is unmatched. Our Juneau and Sitka, and to the rural experienced sales and production areas of Alaska via the Alaska Rural teams, many with more than 20 Communications Systems (ARCS), years tenure at KTUU, are dedicated rural cable systems, and satellite to delivering results for our system delivery. advertisers.
Alaska's News Source NEWS DOMINANCE June 2020 ComScore News Ratings KTUU
June 2020 ComScore News Ratings EARLY MORNING EARLY NEWS NEWSHOUR LATE NEWS NEWS M-SUN 5-5:30P M-F 6-7P M-SUN 10P-10:30A M-F 5-7A KTUU KTVA KTUU KTVA KTUU KTVA 13.6 13.5
KTUU KTVA 8.7 6 2.8 1.8 1.5 2.1 RATINGS POINTS RATINGS POINTS RATINGS POINTS RATINGS POINTS A25-64 A25-64 A25-64 A25-64
Comscore StationView Essentials Report Builder. 6/1/202-6/30/2020. Filtered by Household income of $100,000+, Households with A25-64. Include only local news stations in Anchorage, KTUU Anchorage, AK (NBC), KTVA Anchorage, Alaska (CBS), 2,779,925 124,008 KTUU.COM VISITORS VIDEO PLAYS June 2020 Digital Statistics 3,354,748 5,166,334 APP PAGE VIEWS WEB PAGE VIEWS
8,524,082 TOTAL JUNE VIEWS
Most Viewed June Article
*Source: Google Analytics, Page Views on Article = 79,197 July 2020 DISTRIBUTION
Channel 2 News is also distributed on the Alaska Rural Communication System to Our broadcasts are distributed over the air from Talkeetna south to Kachemak bay. over 200 Alaskan rural communities across the state. NewsHour & Late Edition KTUU CHANNEL 2 NEWS
Morning Edition News Team
5:00 Report
Weekend News
“Telling Alaska’s Story”
Morning Edition 5:00 Report NewsHour Late Edition M - F 5 : 00 - 7 : 00 AM M - Sun 5 : 00 - 5:30 PM M - F 6 : 00 - 7 : 00 PM M - Sun 10:00 - 10:30 PM NBC NEWS & ENTERTAINMENT KYES: GREAT NEWS & ENTERTAINMENT
KTUU Morning Edition: 7:00 - 9:00 AM THE GREATEST HITS OF ALL TIME THE HEROES YOU REMEBER ON THE GO WITH YOU View KTUU.com From Multiple Places Or On the Go: Mobile
Website KTUU Weather App KTUU App At Home SEARCH ENGINE EVERYTHING SERVICES DIGITAL GDM is designed to stay ahead of the changes in the Google algorithm, so we can adapt to change & drive results! SEO AUDIENCE TARGETING is focused on 6 distinct areas (large impact): Audience Targeting powered by GDM gives local businesses the targeting capability of 1. Local 4. Blogging big businesses. Completely custom 2. On-Site 5. User Experience campaigns for your specific audience! 3. Link-Building 6. Social
EMAIL MARKETING SOCIAL MEDIA Engage New In-Market Audiences 170+ million consumer records & SERVICES 35 million business records Social media is the most powerful tool you Optimize Delivery have to connect to you customers! In-depth delivery systems designed to maximize delivery/inbox rates Platforms we serve: Compelling Creative Impactful professional content/design with strong subject lines/CTAs Also providing: targeted banners ads Track Results for desktop, mobile & tablet; video pre- roll; and in- banner video ads Transparent tracking & analysis reporting with Google Analytics Integration Is an award-winning OTT advertising platform. Winner of the Best Audience-Based and PREMION: OTT Buying Platform of The Year- 2019
OTT (“over the top”) is video contest such as TV shows, movies, sports & live TV that can be viewed using an internet-enabled streaming device, without requiring cable or satellite subscription. With a combined more than 100 years of experience on our team, we are familiar with SYNTAX the latest editing systems, industry trends and how to best present your message, on PRODUCTIONS all available platforms. We find the best production approach for every budget and work to exceed your expectations. What does every strong message need? A visual element. Let’s face it, we live in the digital age and cameras are everywhere. You probably have one in your pocket right now. From viral videos to high end commercials, the art of video production is at an apex and our team will help you craft a memorable campaign.
For decades, Syntax Productions has specialized in working with clients to Our teams’ skill sets include: produce award-winning videos and commercials. Our mission is to make • Advanced shooting in HD sure your vision is expressed as effectively and creatively as possible. • 4K • Drone Aerials • Traditional Photography • Video Editing Full Service Production • Copywriting • Graphic Design / Animation
Syntax Productions has all the elements to tell your story VERITONE What are the benefits of Attribute? Attribute enables broadcast sales ATTRIBUTE representatives and their advertisers to How does it work? evaluate campaigns and individual Attribute receives data from two placements on a deeper level. Attribute sources: ad log data from the helps clearly show the effectiveness of ad respective station and the campaigns during a specified custom advertiser’s Google Analytics. attribution timespan as well as geographic Attribute then analyzes the web location. This presents an opportunity to traffic data with the broadcast ad reinforce the campaign approach that placements. resonates most effectively with the target audience.
Example Data from Veritone Attribute
What is Veritone Attribute? Attribute measures broadcast advertising campaign performances and demonstrates the correlation between campaigns and traffic to the advertiser’s website. TESTIMONIAL “I really glad that KTUU has been that media partner for us and helping us get FEEDBACK people excited about the shows.” -Laura Carpenter
“The effort and the input from Chanel 2 has definitely helped us grow. Everything that we’ve been a part of and everything that they’ve offered seems to work for us.” -Chris Coplin, DMD
“It’s the only marketing I’ve seen return on, we’ve tried many different methods. But we did a 30 second commercial with "KTUU Channel 2 is the team we engage when Channel 2 for The Diary of Ann Frank and in that 30 seconds we need to get critical information to the we were able to convey the drama and the danger that majority of Alaskans. They listened to our people would experience in the play. ” -Matt Fernandez needs, helped us crafted a strategy, create our message and accomplished it all on budget and on time. A positive experience with positive results!” - Alaska Farm Bureau