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Sagar Kanojia SEO SAGAR KANOJIA COMPETITOR WEBSITE ANALYSIS •ON page : Seorch, Whatisthetheme,W3tech.com •Off Page: later GOOGLE ANALYTICS URL OPTIMIZATION FAVICON • A favicon (short for favorite icon), also known as a shortcut icon, website icon, tab icon, URL icon, or bookmark icon, is a file containing one or more small icons, associated with a particular website or web page • A web designer can create such an icon and upload it to a website (or web page) by several means, and graphical web browsers will then make use of it. • Browsers that provide favicon support typically display a page's favicon in the browser's address bar (sometimes in the history as well) and next to the page's name in a list of bookmarks. • Browsers that support a tabbed document interface typically show a page's favicon next to the page's title on the tab, and site-specific browsers use the favicon as a desktop icon. DOCTYPE <!DOCTYPE html> <html> <head> <title>Title of the document</title> </head> <body> The content of the document...... </body> </html> DOCTYPE <!DOCTYPE html> <html> <head> <title>Title of the document</title> </head> <body> The content of the document...... </body> </html> CANONICALIZATION canonicalization CONTENT OPTMIZATION CONTENT OPTMIZATION CONTENT OPTMIZATION • Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy. TEXT CODE RATIO • In general, it’s best practice to use the least amount of code possible. Unnecessary tags incur additional page weight, slower downloads and more inefficient browser rendering. It also makes your code harder to maintain. • A good text to HTML ratio is anywhere from 25 to 70 percent. This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information. You may notice that many high ranking websites in search results have visible text. TEXT CODE RATIO • Check if your HTML code is valid • Remove any unnecessary code • Remove huge white spaces • Avoid lots of tabs • Remove comments in the code • Avoid tables. Use tables in your layout only if absolutely necessary • Use CSS for styling and formatting • Resize your images TEXT CODE RATIO • Remove any unnecessary images • Only use Javascript and flash if required • Keep the size of your page under 300kb • Remove any hidden text that is not visible to people • Use internal linking to help users navigate your site & make sure your links pass link juice • Your page must always have some amount of plain text. Include easily readable - text with quality user information • 1000 to 2000 INTERNAL LINK words article on each page • Will increase website watch time • Improve seo in Google • 3 links on 500 words articles BROKEN LINK BUILDING • Broken link building is the link building method that is a white-hat link building strategy which acquires links by finding broken links, reproducing that broken link’s content, and helping webmasters convert broken links with your corrected link for link building purposes. W3C VALIDATION • This validator checks the markup validity of Web documents in HTML, XHTML, SMIL, MathML, etc. If you wish to validate specific content such as RSS/Atom feeds or CSS stylesheets, MobileOK content, or to find broken links, there are other validators and tools available. As an alternative you can also try our non-DTD-based validator. 35% on page + 65% off page https://www.seoquake.com/index.html OFF PAGE OPTIMIZATION TECHNIQUE • Directory Submission : Directory submission means submitting our website details and link to a web directory. Doing this will increase the link popularity of the websites. • Web directory is a kind of a website which has some categories, sub- categories and in some cases sub-sub-categories are there. • It provides a service to it's users to submit their website or blog URL to the best suitable category according to their website's business. • Web Directories are used for Build Quality Backlinks. • Web Directories greater the website for submission . Page rank https://www.seoquake.com/index.html OFF PAGE OPTIMIZATION TECHNIQUE • Types of web directory: 1: Paid or featured listing: These are the directories that charge you for link review or link listing. Either once or recurring time. 2: Regular link with Reciprocal link: These web directories are not paid but they exchange their URL links with other website. 3: Free or regular listing: These are the directories that do not charge you for link review or link listing. https://www.seoquake.com/index.html OFF PAGE OPTIMIZATION TECHNIQUE • Social Bookmarking: Social bookmarking means posting the link of the website on other popular social pages or website. These Social bookmarks can be easily saved or shared. The idea behind Social Bookmarking is to increase the traffic and gain new customers. A bookmark is a URL which is stored for later retrieval and bookmarking a website on social media is called Social Bookmarking. It is fastest way to increase backlinks to the website. Descriptions may be added to the bookmarks for users to understand the content of the link. Sites such as Scoop.it, Stumble upon, digg, myspace, delicious, reddit, Tumbler, and Pinterest are some of the social bookmarking sites. Bookmarking a site creates backlinks to the website. Like other social media platforms, we need to create an account with email id and a password. Bookmarking can be in the form of links, videos, images, text, audio and other formats with links to your website. MOST USED OFF PAGE OPTIMIZATION TECHNIQUE • 3. Article Submission: Article submission refers to the technique of writing articles about the website and getting them posted to the popular article submission directories. • Article writing is one of the top techniques to build backlinks. It helps to create quality backlinks using the targeted keywords as well as can drive traffic to the site. 4. BLOG COMMENTING • Blog commenting is the easiest way to drive more traffic to the website and to create backlinks. 5. SOCIAL MEDIA: Social media means to make the business popular through the different social media sites like Facebook, Twitter, Google+, Linked In etc. By doing this you can extend your network online and promote your company/website to build an online reputation. 5. SOCIAL MEDIA: Social media means to make the business popular through the different social media sites like Facebook, Twitter, Google+, Linked In etc. By doing this you can extend your network online and promote your company/website to build an online reputation. 5. SOCIAL MEDIA: Social media means to make the business popular through the different social media sites like Facebook, Twitter, Google+, Linked In etc. By doing this you can extend your network online and promote your company/website to build an online reputation. 5. SOCIAL MEDIA: Social media means to make the business popular through the different social media sites like Facebook, Twitter, Google+, Linked In etc. By doing this you can extend your network online and promote your company/website to build an online reputation. 5. SOCIAL MEDIA: Social media means to make the business popular through the different social media sites like Facebook, Twitter, Google+, Linked In etc. By doing this you can extend your network online and promote your company/website to build an online reputation. 5. SOCIAL MEDIA: Social media means to make the business popular through the different social media sites like Facebook, Twitter, Google+, Linked In etc. By doing this you can extend your network online and promote your company/website to build an online reputation. 5. SOCIAL MEDIA: Social media means to make the business popular through the different social media sites like Facebook, Twitter, Google+, Linked In etc. By doing this you can extend your network online and promote your company/website to build an online reputation. 5. SOCIAL MEDIA: Social media means to make the business popular through the different social media sites like Facebook, Twitter, Google+, Linked In etc. By doing this you can extend your network online and promote your company/website to build an online reputation. 6. VIDEO SHARING: An attractive and relevant video of a website will not only bring traffic but also creates backlinks of the website. The videos are easy to share on social media platforms thus promoting the business to various people. 7. PHOTO SHARING: Images interact with people more than the text. So, images of the services of a website can be posted at different submission sites. These get traffic as well as backlinks for a website 8. GUEST POSTING: Guest posting means writing and publishing on other's blog. These blogs should be relevant to the services provided by the website. Guest posting helps to increase the backlinks to the website What Is Guest Posting ? A Lot Of Benefits For New Bloggers.... 1.You Are Known Over The Internet Very Soon 2.Collaboration With Other Bloggers , Authors New People , New Authors , New Bloggers , In The Same Industry 3.Relationship Building , For Some Help ... 4.Future Opportunities. 9. REVIEW POSTING: The decision of a customer is highly influenced by the reviews posted online. Writing a good review about a product or service can help in building the reputation of the site. It does not help in SEO ranking but helps in branding the business. ..
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