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Nick Cooney : Veganomics: The Surprising Science on What Motivates Vegetarians, from the Breakfast Table to the Bedroom before purchasing it in order to gage whether or not it would be worth my time, and all praised Veganomics: The Surprising Science on What Motivates Vegetarians, from the Breakfast Table to the Bedroom:

5 of 5 people found the following review helpful. Mixed.By ChandraGosh, I found the first 3/4 rather discouraging. 75% recidivism rate for vegetarians? Yikes! I also don't agree with the statement that vegetarians cause slightly more harm to animals than vegans. Egg laying hens and dairy cows are horrifically abused and vegetarians support that.The last 1/4 of the book was better when it gave advice about effective advocacy.1 of 1 people found the following review helpful. Fun readBy Sabrina SixtaThis book is well researched and explains some of the methodology behind the statistics, which is very important when stating off numbers. Even though it was good in these respects, if was not deep and did not introduce new ideas. It was mainly a book on facts. However, I think it is very important to read if your trying to get people to become vegan and to focus your attention on certain demographics. It might also be interesting if you like reading about the demographics of people that have made the same decisions as oneself. There is nothing gory or disturbing in it.0 of 0 people found the following review helpful. Well worth reading!By JDHBI didn't like Cooney's first book. It actually made me want to give up activism, which I had done for years. But this one I ended up liking. It has a lot of good information and I think every vegetarian and vegan should check it out! It's also helpful for those who may be marketing a product to a veg audience, so that they have a better understanding of the research info that is out there. The vegan police should especially put this book on their list.

Flip through a magazine, turn on the TV, or browse around online, and it quickly becomes clear: vegetarian eating is on the rise. But just who are vegetarians? How do they make the transition? And what really drives them to take the meat off their plates? Vegetarians differ from omnivores not just in their eating habits but also in their psychology, personalities, friendship choices, even their sex lives. Extensive studies from around the world show that they vote differently, take different jobs, and have brains that fire differently. This research also provides insight into why people who consider themselves vegetarian may not really be vegetarian at all, and why so many fall off the vegetarian wagon.Veganomics is a fascinating journey through the science on vegetarians and vegetarian eating, shedding new light on how and why people eat the way they do, and what impact their dietary choices can have on the world around us. Be forewarned: after reading this book, you may never look at vegetarians the same way again! Cooney's book is filled with hard science and fascinating insights, but most of all it builds a firm foundation from which the vegan movement can chart its course. --Kathy Freston, New York Times Bestselling Author of The LeanVeganomics offers a fascinating look at the rise of , as well as intriguing insight into the hearts and minds of the compassionate people who choose to leave meat off their plates. You will be captivated and informed, but most importantly, inspired. --Nathan Runkle, Executive Director, Mercy For AnimalsWhen it comes to animal protection work, it's not enough just to be right: animals need us to be both right and effective. Nick Cooney's combed through the scientific literature on what's effective (and what's not) so you don't have to. For the sake of animals, read it now! --, Vice President of Farm Animal Protection, HSUSAbout the AuthorNick Cooney serves as director of education for , spearheading the organization's vegan advocacy efforts, including its online, television, and other national and international advertising campaigns. A graduate of Hofstra University, Nick is the author of Change Of Heart: What Psychology Can Teach Us About Spreading Social Change (Lantern, 2011) and Veganomics: The Surprising Science on What Motivates Vegetarians, from the Breakfast Table to the Bedroom (Lantern, 2014). He has lectured across the U.S. and Europe on effective animal advocacy, and his work for farmed animals has been featured by hundreds of media outlets, including Time magazine, The Wall Street Journal, and National Public Radio.

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