DON'T MISS THE LARGEST TRADE SHOW EXPAND YOUR IN EVENT HISTORY! NETWORK BUILD YOUR KNOWLEDGE CONFERENCE: 23–27 Sept. | TRADE SHOW: 25–27 Sept. RAI Amsterdam | AMSTERDAM, NETHERLANDS @IAAPAEMEA | #EAS18 TRADE SHOW EAS 2018 IS YOUR CONNECTION TO IT ALL. EDUCATION SEMINARS www.IAAPA.org/EAS TOURS NETWORKING EVENTS WHY AN INTERNATIONAL EVENT FOCUSED ON THE NEEDS OF YOUR BUSINESS GET LIVE DEMONSTRATIONS MEET NEW COLLEAGUES SHARE YOUR KNOWLEDGE and build relationships with AND PARTNERS within the AND LEARN best practices and companies who are experts in global attractions industry at trends through seminar tracks. your industry, all showcasing their networking events throughout Tracks include Digital Future, Guest AMSTERDAM?THE LARGEST GATHERING OF THE AMUSEMENT AND LEISURE INDUSTRY IN EUROPE, newest products and technologies the show, such as the Opening Experience, Revenue, Design, Global EURO ATTRACTIONS SHOW (EAS), IS HEADED TO AMSTERDAM. on the trade show floor. Reception at the Strandzuid at RAI, Challenges, Local Challenges, and Leadership Breakfast featuring Coen Marketing. Amsterdam is a convenient destination for all of our European guests. Fly into Amsterdam Airport Bertens, Director of Operations, Schiphol, Europe’s fifth largest airport, directly from more than 300 cities, or arrive via high-speed , and more. train, boat, or car. EAS 2018 takes place near the historic city center, with the best proximity to the city’s most celebrated attractions. WHO SHOULD ATTEND? Get a firsthand look at new technology and innovative products, learn best practices, and connect with industry leaders. Creating unique experiences is of key importance to every kind of business today. Find the solutions to develop the unique character of your business at EAS 2018.

PARKS AND ATTRACTIONS TOURISM AND HOSPITALITY Amusement parks, water parks, Resorts, hotels, cruise lines, holiday/ 50+ MUSEUMS 40+ CITY PARKS 634 HOTELS 1,150+ family entertainment centres, bungalow parks, city attractions, playgrounds campgrounds RESTAURANTS HISTORY AND EDUCATION ENTERTAINMENT AND EVENTS Museums, cultural attractions, zoos Concert venues, sports arenas, and aquariums, eco attractions summer/music festivals, carnivals

The Halloween and Haunted Events Forum at and post-show tour to WITH ITS PICTURESQUE CANAL Toverland and Efteling offer you a firsthand NETWORK, RICH HISTORY, AND THERE IS SOMETHING FOR EVERYONE, look at operations at VIBRANT CULTURAL SCENE, THE NO MATTER WHAT TYPE OF FACILITY YOU HAVE, OR WHAT YOUR JOB FUNCTION: three unique Dutch CAPITAL OF THE NETHERLANDS FEC/Small Park/Indoor Young Professionals Forum CEO Talks facilities. IS ONE OF THE WORLD’S MOST Playground Day and Reception UNIQUE CITY DESTINATIONS. Water Park Forum Lunch and Learns Students Forum and Halloween Forum Reception

2 3 FOUR REASONS EXPAND YOUR

TO ATTEND INNOVATIONSEE IT ALL HERE! The exhibits at Euro Attractions Show offer a diverse array of products and services to help develop your facility. Offerings include ticketing and entrance systems, rollercoasters and rides of all STAY COMPETITIVE in today’s sizes, theming and decoration options, food and beverage concepts and offerings, theatre and production marketplace. This year will materials, audio animatronics, and technology-based innovations, including virtual reality developments. 1 feature our largest trade show Visit the largest trade show in the history of EAS. floor ever, filled with the latest technology and innovation.

THIS IS MORE THAN A TRADE SHOW; it’s a destination where you’ll find the innovation 100+ and inspiration that drive your business and increase profits. COUNTRIES SOME EXHIBITOR CATEGORIES INCLUDE: represented, with a majority DISCOVER NEW WAYS you can • Admission/Financial Equipment from Europe, followed by the improve operations and increase • Coin-Operated Machines Middle East and Africa. 2 profits. With seven trends-focused • Computer Systems/Software education tracks, and more than 100 • Costumes hours of educational seminars, EAS • Decorations, Displays, and Sets 2018 offers a world-class education • Event Equipment focused on the needs of specialized • Facility and Grounds attractions industry professions. • Food and Beverages 12,000+ • Games and Devices • Gifts, Novelties, and Souvenirs • Hi-Tech Equipment and Services INDUSTRY PROFESSIONALS • Insurance BUILD RELATIONSHIPS with • Leisure Consultants industry colleagues. EAS 2018 • Leisure Development and Construction 3 features a variety of events that • Participatory Play Equipment allow attendees to connect and • Party Equipment learn from each other. • People-Moving Equipment • Photography Solutions 525+ • Production Services EXHIBITING COMPANIES • Rides (including family rides, thrill rides, children’s rides, roller coasters, and more) • Security Equipment • Shows/Productions EXHIBIT HALL HOURS GAIN A FRESH PERSPECTIVE. Experience • Sound and Light Systems Amsterdam and nearby attractions like • Stage Decorations TUESDAY, 25 SEPTEMBER 10:00–18:00 4 never before. The Hallloween and Haunted • Theatrical Equipment and Supplies Events Forum at Walibi Holland and post- • Themed Equipment WEDNESDAY, 26 SEPTEMBER show tours to Toverland and Efteling will • Trade Association Services 10:00–18:00 provide insights on operations and allow • Trade Publication Possibilities THURSDAY, 27 SEPTEMBER you to discover best practices you can put • Water-Related Equipment and Supplies 10:00–16:00 into practice at your facility. 4 5 IAAPA members receive complimentary access to many of EXPAND YOUR the seminar programmes, while non-members can register EAS 2018 for the programmes for a small fee. SCHEDULE-AT-A-GLANCE

NETWORKMingle with industry professionals from all over FRIDAY, 21 SEPTEMBER WEDNESDAY, 26 SEPTEMBER Europe. There are hundreds of opportunities for formal 18:00–21:30 IAAPA Institute for Attractions Managers* networking and casual conversations. Every moment you Leadership Breakfast* spend and every connection you make has the power to 08:30–09:55 SATURDAY, 22 SEPTEMBER expand your business. Join Coen Bertens, Director of Operations, Efteling, for an inspiring breakfast and presentation. Get a glimpse inside the office culture of 09:00–21:30 IAAPA Institute for Attractions Managers* the Netherlands' most popular , as well as its rich FRIDAY, 21 SEPTEMBER– history, current challenges, and prosperous future. SUNDAY, 23 SEPTEMBER MONDAY, 24 SEPTEMBER Lunch and Learn: Train and Motivate Your Staff to 09:00–22:00 IAAPA Institute for Attractions Managers* IAAPA Institute for Attractions Managers* Deliver Outstanding Guest Experiences* This multi-day course gives attendees detailed training in attractions 11:00–15:00 MONDAY, 24 SEPTEMBER management and is directed at emerging industry professionals who have the potential to be on a senior management team as well as Combining the X, Y, and Z Generations in the workplace has become 09:00–19:30 IAAPA Institute for Attractions Managers* newly hired executives joining the attractions industry. more challenging than ever. Learn new ways to interact and manage multiple generations. 09:30–19:00 FEC/Small Park/Indoor Playground Day* 11:00–12:00 ASTM Meeting MONDAY, 24 SEPTEMBER Young Professionals Forum* 12:00–18:30 IAAPA Safety Institute* FEC/Small Park/Indoor Playground Day* 18:00–19:45 09:30–19:00 Learn about the many career options in the industry, receive advice on TUESDAY, 25 SEPTEMBER how to be a great leader in any role, and discover the secrets on how to The Family Entertainment Centre/Small Park/Indoor Playground Day is stay up-to-date on industry trends. the single best source of information for owners, operators, and anyone 08:45–09:55 Opening Ceremony interested in the indoor-play and FEC business. Take part in a full day of 10:00–18:00 Exhibit Floor Open seminars and discussions on indoor playgrounds, laser games, bowling, Students Forum by IAAPA Foundation* mini-golf, and active play centers. 18:30–19:45 11:00–18:00 Seminar Tracks Learn more about getting started in the industry, career options, 12:00–14:00 Lunch and Learn: Let’s Talk Trends!* and networking from respected industry professionals with different IAAPA Safety Institute* 17:00–18:00 Going Dutch? What Can the Wider Industry Learn from the Netherlands? 12:00–18:30 backgrounds. The evening will end with a combined reception with Young Professionals Forum participants. 18:00–21:30 Opening Reception: IAAPA 100th Year Celebration at EAS* Respected safety experts will share the latest updates on standards, norms, ride protocols, accessibility issues, employee safety concerns, and other safety and compliance-related matters. THURSDAY, 27 SEPTEMBER WEDNESDAY, 26 SEPTEMBER 08:30–09:55 Leadership Breakfast* TUESDAY, 25 SEPTEMBER Water Park Forum* 09:00–14:00 10:00–18:00 Exhibit Floor Open Opening Ceremony Discover smart ideas to increase revenues, embrace the combination of 11:00–15:00 Lunch and Learn: Train and Motivate Your Staff to Deliver Outstanding Guest Experiences* 08:45–09:55 safety and design, and learn how to fulfill your customers’ expectations in design and operations. 12:30–16:45 Seminar Tracks See what’s new in the leisure, tourism, entertainment, and attractions industry and celebrate the official opening of Euro Attractions Show 17:00–18:00 CEO Talk — Inspirational Leadership, Words of Wisdom Shared 2018 in Amsterdam. Halloween and Haunted Events Forum at Walibi 18:00–19:45 Young Professionals Forum* Holland* 18:30–19:45 Students Forum by IAAPA Foundation* Lunch and Learn: Let’s Talk Trends!* 09:00-17:00 20:00–21:15 Young Professionals/Students Reception 12:00–14:00 Get inspired by the backstage tour during the preparation of Walibi Holland’s award-winning “Halloween Fright Nights.” A task force consisting of professionals from different fields analyzed the current state of our industry and will share the outcome of that THURSDAY, 27 SEPTEMBER analysis during this not-to-be-missed Lunch and Learn. FRIDAY, 28 SEPTEMBER 09:00–14:00 Water Park Forum* Opening Reception: IAAPA 100th Year Celebration at After-Show Tour* 09:00–17:00 Halloween and Haunted Events Forum at Walibi Holland* EAS* All Day 10:00–16:00 Exhibit Floor Open 18:00–21:30 This year, Attractiepark Toverland had its largest expansion in history, Mix, mingle, and recap the first day while enjoying great food, opening two new themed areas, a , and a new water FRIDAY, 28 SEPTEMBER entertainment, and drinks at the city beach Strandzuid. Located right attraction. During the tour, you will explore these newest additions and behind the RAI Amsterdam Convention Centre, it is a unique and easily enjoy a great lunch in the brand-new "Flaming Feather" restaurant. All day After-Show Tour to Toverland and Efteling* accessible location. Afterwards, continue to Efteling, the most visited theme park of the Benelux. Enjoy free time in the park to discover its unique setting and *Additional registration required. theme, and end your day with a VIP reception offering a unique, private 6 view over the park’s Aquanura Water Spectacle. 7 EXPAND YOUR

KNOWLEDGESessions are designed for all fields, levels, and professions active in the industry so that you can gain valuable insights into improving operations, enhancing the park experience, and growing your business. NEW CONFERENCE IAAPA members receive complimentary access to many of the education sessions, while TRACKS FOR 2018 non-members can register for the programmes Redesigned programming to fit where your for a fee. For more information and to join IAAPA, business is going in 2018 and beyond. visit www.IAAPA.org/EAS. Digital Future Global

Guest Experience Challenges Local Challenges GUEST EXPERIENCE TRACK Revenue VR, AR, MR, XR, RR … What’s Your Reality of 51 Ways to Increase Secondary Spending Marketing the Future? 12:30–13:45 TUESDAY, 25 SEPTEMBER Design 15:30–16:45 Back by popular demand, with new speakers sharing even more In this high-tech session, we will explore the current state new, refreshing ideas! Every Guest Has Special Needs of virtual and augmented reality technology. Which 11:00–12:15 Improving per cap on in-park spending is every attraction implementations bring added value, and which will most likely operator’s goal. However, it can be a tough goal to achieve. Visitor attractions want to offer everybody the chance to stay a gimmick? In which direction is the technology evolving, In this extremely fast-paced session, experts will share 51 participate in what they have to offer. Even though this ideal and what will be useful for you in the future? inspirational ideas and best practices to increase profits in is not always possible due to health and safety considerations, MODERATOR: Evelyne Villame (Loisirs & Marketing) your facility. Hear how a creative approach to different facets more and more facilities try to offer that chance to as many DIGITAL FUTURE TRACK SPEAKERS: To be announced of your facility can help turn them into a way to develop more people as they can. By taking the different needs of a diverse TUESDAY, 25 SEPTEMBER revenue. You will receive concrete, practical details on generating range of groups, who otherwise would not be able to visit or a profitable facility through updates to existing and new ride, into account, our industry is working on a culture of true opportunities. accessibility. When It Gets Personal … How to Use Your Collected Data Smartly REVENUE TRACK MODERATOR: Ellen Verburg (Wildlands) Join this session to hear how to be as inclusive as possible from 14:00–15:15 TUESDAY, 25 SEPTEMBER SPEAKERS: Noor Boukema (Coca-Cola), Stephanie Schaub design to finish, with safe operations and clear communications (Chocoversum), Tim Zuidgeest (ST&T Research), With the EU’s General Data Protection Regulation (GDPR) for different target groups. and more to be announced coming into force, we all had to thoroughly think about the #Foodie — How Attractions Can Incorporate Food MODERATOR: Andreas Sievering (Fort Fun) personal and other data we collect, store, and use. Massive SPEAKERS: Fabien Manuel (CDA Development), Werner Trends from All Over the World to Exceed Guests’ amounts of data have been and are still being collected, Expectations and Increase Profits Nowotny (Movie Park Germany), Rene Paul but to what use? In this session, attendees will learn smart 11:00–12:15 (Looping Group) and meaningful ways to turn their digital piles of data into DESIGN TRACK meaningful data for marketing, operations, and personalized Over the last five years, hipster places, cozy bars, and food WEDNESDAY, 26 SEPTEMBER pictures on Instagram have reinvented the way we talk about, Apps 101 — Do You Really Need an App to Wow guest experiences. search for, and consume food. As experience designers and MODERATOR: Lars Nielsen (MK Illuminations) Your Guests? operators, we can no longer wait to innovate attractions menus, TEA Presents — Safety in Design SPEAKERS: Jonas Gregersen (Tivoli Gardens), Michala Svane 12:30–13:45 but rather must leverage them to succeed on our mission of 12:30–13:45 (Tivoli Gardens), and more to be announced A day out without technology seems to be a thing from the past. making a day spent at an attraction the tastiest day in our How does design help secure an environment, and how can Extended battery life and favorable EU regulations with regard guests’ lives. design help secure a space? to data plans have made smartphones and apps indispensable During this session, we will go through food trends, practical MODERATOR: Paul Kent (Electrosonic) tools for planning a day out. examples, and success stories that operators will be able to put SPEAKERS: To be announced In this session, attendees will learn about the clever use of new in place to generate high profits and amazing reviews. technologies to enhance the guest experience by operators of MODERATOR: Massimiliano Freddi (Leolandia) any size. Discover how successful implementation of technology SPEAKERS: Charles Coyle (Tayto Park), Tiziana Primori can improve service delivery and guest feedback and increase (FICO Eataly World), and more to be announced profitability. MODERATOR: Paul Kent (Electrosonic) SPEAKERS: To be announced 8 9 EXPAND YOUR KNOWLEDGE

MEGA Solutions — Takeaways from Expos and Join this CEO Talk for a lively discussion on the Dutch and the them to share their great experiences, and how cooperation with broader leisure industry and the people in it. How have the fan media can help boost your business. DESIGN TRACK Sports Facilities for Your Facility industry and its people grown up? What have been the most WEDNESDAY, 26 SEPTEMBER 15:30–17:00 MODERATOR: Robert Owen (Blackpool Pleasure Beach) challenging developments in the market, and how have the SPEAKERS: Renée Maassen van den Brink (Walibi Holland), Whether it’s a mega concert or a giant stadium, they all speakers adapted to those? Learn about their passion, their Tessa Maesen (Toverland), Jordan Middleton TEA Presents — Design for Secondary Use surprisingly face the same challenges as your facility. Size drive, their successes, and their mistakes. This will be a session (Thorpe Park), Wessel Wit (Loopings), Andrew 14:00–15:15 (almost) doesn’t matter: ticketing, marketing, food and beverage, full of stories that will inspire — guaranteed! Wolf (Mimikama), and more to be announced Can a space be designed well to serve two purposes, and how and safety are only a few examples of similarities between MODERATOR: Reinoud van Assendelft de Coningh can we make this happen? their operations and those of your facility. During this session, (Van Assendelft & Partners) speakers will talk about planning and the impact of their MODERATOR: Paul Kent (Electrosonic) SPEAKERS: Carolien Kortooms (Toverland), Dirk Lubbers The Big LOUD Marketing Debate venues on our business, while exploring the challenges and the SPEAKERS: To be announced (Tourism Group International), Marcel Westerdiep 15:30–17:00 differences and similarities in the way of tackling them. (Escher in Het Paleis), and more to be announced How much should you focus on digital marketing versus MODERATOR: Eric Cosset (Disneyland Paris) traditional media? How is social media developing? What should Retailtainment — Where Retail Meets Leisure SPEAKERS: David Gianotten (OMA), Sander van Stiphout you do in-house, and what should you put on agencies to do? 15:30–16:45 (Amsterdam ArenA), Annika Troselius (Gröna Lund) How should you develop your marketing team? How much The experience economy is blurring lines, causing some activities MARKETING TRACK should you trust emotional brand marketing versus tactical and to now look and feel like an attraction. Leisure is becoming an WEDNESDAY, 26 SEPTEMBER sales-driven marketing? This session will address some of the active part of retailers’ missions and visions, with the aim of most important “crossroad” questions in marketing. We won’t realizing higher retention and longer time spent at the retailers’ LOCAL CHALLENGES TRACK be able to give you all the answers, but we will give you some accommodation: no admission fee, but lots of attractions and TUESDAY, 25 SEPTEMBER More Than a Field Trip — Increase Attendance with relevant and inspirational perspectives and directions taken by a link to catering. Does the retail sector offer the new free day Programmes for Schools some parks that are focusing on marketing as an important out? Does the leisure industry embrace the retail sector as an 12:30–13:45 business tool. opportunity? In this session, you’ll get an overview of interesting No More Room for Growth? Overtourism and Its Not every day is a peak attendance day at an attraction, and MODERATOR: Robert Arvidsson (Liseberg) international business cases, learn about the key factors for a Lessons for the Wider Attractions Industry with high fixed costs, driving attendance is a key objective SPEAKERS: Tessa Maesen (Toverland), Rosella Passier (Libema successful integration of both sectors, and much more. 14:30–15:45 for every attractions operator. Inviting school visits during Fun Factory) MODERATOR: Massimiliano Freddi (Leolandia) Many popular tourist destinations are ringing the alarm bells. low-attendance days is a way to make better use of available SPEAKERS: Ingrid Grimbergen (Bright Buildings), Steven Euro Attractions Show host city Amsterdam, Venice, Barcelona, capacity. School programmes supporting the curriculum can Putzeys (M.H. Alshaya) Cinque Terre, and even Norway and Iceland are only some be part of a park’s CSR jigsaw, but also bring in additional park examples of destinations struggling with the number of tourists income, even with discounted price tags. And you also reach a and the effect they have on the quality of life at those locations. target group that is hard to reach by traditional marketing. This CEO TALK — INSPIRATIONAL LEADERSHIP This has a big impact on the general discussion on many levels session will bring together experts from different areas, and — WORDS OF WISDOM SHARED and the willingness to invest in tourism in other parts of the with experiences from many different types of amusement park 17:00-18:00 GLOBAL CHALLENGES TRACK country. curricular activities that bring many thousands of students every TUESDAY, 25 SEPTEMBER What does it require to be a great Leader in our industry? During this session, our speakers will explore what this means for year to their facilities. Factors for success and best practices, as well as concerns and ideas for the future, will be discussed in a Experience? Charisma ? Luck? Skill? Or maybe a little of attractions operators and developers, and how they can help in everything? Sustainable Profits? The Green and Social Road to spreading visitors. What opportunities are arising for them while concluding panel discussion. Effective and Sustainable Success tackling the bigger problem? MODERATOR: Robert Arvidsson (Liseberg) Our guests are at the top of their game, and this year they will 14:00–15:15 share their hard-earned career and industry life lessons with you. MODERATORS: Raymond Oude Groen (Imagine Leisure), SPEAKERS: Christina Høj (Tivoli Gardens), Ann-Marie Pendrill (Lund University), Andreas Thevev (Gröna Lund) Make sure to treat yourself to one of the liveliest discussions and More and more facilities are finding that sustainable approaches Carolien Nederhof (Imagine Leisure) panels at EAS as you learn from some of the brightest minds in to various facets of their operation can also be cost-effective SPEAKERS: To be announced the business. and customer-friendly. These efforts may not be top of mind, but they become really interesting when they allow you to save Crazy About You? How to Activate Your Fanbase MODERATOR: Juliana Delaney (The Continuum Group) significant amounts of money throughout your daily operations CEO Talk — Going Dutch? What Can the Wider to Deal with Ugly Rumors, Bad Reviews, and Good SPEAKERS: Andreas Andersen (Liseberg), Ahmad Hussain while enhancing sustainability. This seminar will examine best Industry Learn from the Netherlands? Advice (DXB Entertainments), Michael Mack practices and the success that a number of facilities have had 17:00–18:00 14:00–15:15 (Europa-Park) in implementing sustainable programmes on an ecological and Even though the Netherlands is not one of the biggest countries, There are occasional visitors, regular visitors … and your fans. social level. the impact of its leisure industry professionals has been, and In this session, we will explore the synergy between a facility’s MODERATOR: Choni Fernandez (PortAventura World) still is, undeniably strong. From inspirational facilities to some marketing department and the most loyal visitors. Learn how SPEAKERS: Nicoletta Nodari (Leolandia), Peter Persoon (Villa of the most highly regarded suppliers and manufacturers, the you can strengthen and activate your fanbase when it’s unfairly Pardoes) Netherlands has an interesting track record. raining 1-star reviews, how you can create opportunities for 10 11 FULL

Rue du Congrès 37–41 CONFERENCE B-1000 Brussels, Belgium DETAILS INSIDE! www.IAAPA.org/EAS

EXPAND YOUR NETWORK BUILD YOUR KNOWLEDGE CONFERENCE: 23–27 Sept. | TRADE SHOW: 25–27 Sept. RAI Amsterdam | AMSTERDAM, NETHERLANDS

START PLANNING YOUR TIME AT EAS 2018 NOW!