Building the UK’s largest HbbTV platform through partnerships and great content
James Jackson - Technology Director, Digital UK Topics
. Introduction to Freeview Play
. What makes Freeview Play special?
Standardisation of applications and of content discovery
. What partnership means in practice?
Benefits for manufacturers, retailers, broadcasters and consumers
Freeview Play – Live TV, Catch-Up and On Demand, together in one place The Power of Freeview in the UK
• All of the most important broadcast channels • 45% of UK homes choose Free, rather than expensive pay TV platforms like Sky or Virgin • Used by 19.3M homes, and the primary service on 9M main sets • Viewers continue to love linear TV (c. 80% viewing time) • Freeview Play builds on this strong market position, and has already enabled our manufacturer partners to sell 2 million HbbTV-enabled TVs and STBs
Freeview Play partners as a % What Freeview Play offers customers of the UK TV Market • Seamless customer experience combining 70+ linear
channels with the catch-up Current FVP
• 20,000 of the UK’s most popular, freshest TV programmes available on demand 75% FVP in development
• Best of all, everything is FREE to view and requires Non-FVP no content subscription
Rich metadata: enabling new forms of content discovery – e.g. Panasonic Enabling new user interfaces - e.g. Humax
Homescreen Players Page
Visual EPG of Broadcast Programmes On Demand Recommendations And, standardised access to players and a backwards EPG - e.g. Vestel
Freeview Play Area
Freeview Play EPG Making it easy for viewers to find the content they love Plus the ability to add new functionality using HbbTV – e.g. Freeview Explore Partnerships with retailers and manufacturers that help sell new TVs
• Freeview is currently spending £20M a year marketing Freeview Play. • We are using TV advertising, and other media, to encourage the sales of new Freeview Play TVs. • And we are actively working with manufacturers and all of the UK’s largest retailers to maximise growth. • This includes: • Support for Currys, Argos, Tesco, John Lewis, etc; • Supporting store staff and manufacturer demonstrators; • Onscreen demos and high visibility of Examples of LG / Freeview Play co-branded marketing the Freeview Explore App. in Retail Partnerships with retailers and manufacturers that help sell new TVs Translating directly into success for all parties
Rapid growth driven by industry adoption Forecast Sales Volumes
19 of the top 20 TV brands in the UK
2015 2016 2017 2018 2019 2020 2021
Thank You Grazie