Annual Report to Stakeholders
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Celebrating Authentic Texas TEXAs PlAIns TrAIl RegION aNnUAl Report tO Stakeholders 2015-16 Texas Plains Contents Trail Region Board of Executive Summary 3 Authentic Texas Directors Our 52 Counties 4 2015-16 Emeritus Directors From Our Board President 4 About the Executive Committee by election of the board *deceased Texas Plains Trail Region 5 President Kristine Olsen Phil Barefield Briscoe County The Year in Review 6 Vice President Stephanie Price Lana Payne Barnett Swisher County Treasurer Kathleen Beach Deborah Bigness Lubbock County Key Accomplishments 8 Secretary Carol Campbell Judy Burlin Donley County Authentic Texas Magazine 10 Anne Christian Armstrong County Historic Highways 13 Terms expiring August 2016 Linda Drake Oldham County Financial Report 14 Carol Campbell Matador Paula Edwards Deaf Smith County The 52 Club 15 Paula Sue Hatfield Snyder Wendi Fuller Mitchell County Partners & Affiliations 16 Kay Henard Claude Gina Gillespie Hansford County Contact Us 16 Holle Humphries Lubbock Paula Goff* Gray County Debbye ValVerde Big Spring Carolyn Hardy Floyd County Bobbye Hill* Wheeler County Terms expiring August 2017 Viola Moore Carson County Kathy Allen Stratford Marie Neff* Garza County Kathleen Beach Post Janet Parnell Hemphill County Suzanne Bellsnyder Spearman Marisue Potts Motley County Jim Brokenbek Amarillo Virginia Scott Lipscomb County Ramon Johnston Lubbock Sammie Simpson Cochran County Patty Pharis Colorado City Verna Anne Wheeler Crosby County Stephanie Price Amarillo Terms expiring August 2018 Texas Main Street cities in our region Vicki Hamblen Happy, Canyon Amarillo Colorado City Rita Isbell Paducah Canyon Levelland ON THE COVER Ada Low Lester Mobeetie, Wheeler Childress Plainview The 47-foot Tex Randall Kristine Olsen Dalhart statue has stood as a Virginia Scott Lipscomb Texas Historic Courthouse Preservation roadside icon in Canyon, Program participants in our region Texas, since 1959. This year, Terms expiring August 2019 Crosby County Lipscomb County thanks to fundraising from Lana Payne Barnett Tulia Dickens County Lynn County Canyon Main Street, he’s had a complete makeover. Tai Kreidler Lubbock Donley County Randall County Read the full story — and Kay Lard Pampa Gray County Roberts County enjoy the images of Tex’s Danyel Parkhurst Boys Ranch Hardeman County Wheeler County transformation— in the Abigail White Fritch winter 2016–17 issue of Authentic Texas (www.AuthenticTexas.com) The Texas Heritage Trails are an award-winning heritage tourism initiative of the Texas Historical Commission. • Many thanks to Texas Heritage Trails state coordinator Teresa Caldwell and the other staff of the Texas Historical Commission for their dedication to this endeavor and their support of our region. 2 • Texas Plains Trail Region Annual Report 2015–16 EXECUTIVE SUMMARY Authentic Texas The name of our new Heritage Trails magazine captures the essence of what our program exists to save and share: the real places and real stories of the Lone Star State. Launched in March 2016 by a coalition of five Heritage Trail Regions, this glossy 80- page quarterly publication focuses on the state’s fascinating heritage destinations, and the people and events that shape them. Distributed free via travel information centers and tourism partners statewide, and by paid annual subscription, Authentic Texas fills a niche not fully served by Texas’s existing array of excellent statewide magazines. Just as the mission of the Texas Heritage Trails has always been to draw travelers out to every corner of Texas and not solely to major cities and well-known attractions, Authentic Texas shines a spotlight on the tales travelers love and the places they can go to see and experience for themselves. The Texas Plains Trail, one of the five participating partners in Heritage Trails LLC, has benefited from extensive coverage during the magazine’s inaugural year, with features on the Bankhead Highway, Palo Duro Canyon, Canadian fall foliage, Lubbock arts, HERITAGE EVENTS AND the Quanah Parker Trail, and more. If you missed an issue, they’re available online at DESTINATIONS make up AuthenticTexas.com. a significant slice of Texas’s $73 billion annual travel and And of course we’ve continued our robust promotion of Panhandle and Plains destinations tourism industry. through our own region’s signature programs: the Quanah Parker Trail; the annual Visitor & Museum Guide through West Texas TravelHost; our representation of partners at the State Fair of Texas; our monthly Tales from the Trail newsletter; our Texas Fifty-Two-Step Tour; our annual Roundup; our technical expertise available to partners; and much more. Our liaisons with allied organizations such as Preservation Texas and the Panhandle Tourism Marketing Council have been particularly fruitful during the past year, bringing attention to historic assets worthy of saving and repurposing in our region, and chapters of history deserving to be researched and told. And the Texas Historical Commission’s first-ever“Real Places” statewide heritage tourism conference in June 2016 gave us a chance for all of the Heritage Trails to connect with Main Street programs, courthouse stewards, highway historians, county historical commissions, and others to learn from one another and join in our shared goals. Our participating counties, communities, and organizations lent their proportional support to a cooperative marketing plan that yields well over $50,000 in value to every one of our 52 counties. In FY16 our 17-member board (plus other volunteers) devoted a cumulative total of 4,694 hours with a value of $108,279; a total of 24,841 miles with a value of $16,584; and $8,130 in out-of-pocket dollars, for a total “DAYTRIPPER” CHET GARNER does the heavy lifting, but all the value of $135,984. Their contributions have been returned to the Trails had a chance to shine at the economic vitality and quality of life of this state many times over. June 2016 Real Places Conference. —Barbara Brannon, Executive Director Texas Plains Trail Region Annual Report 2015–16 • 3 Our 52 Counties From Our Board President Within the Texas Plains Trail Region, you could travel a different county every week When things got tough for the Texas Heritage of the year! (Boldface indicates FY16 Trails following the 2015 legislative session, the contributing counties) Texas Heritage Trails got going. I'm proud of the way the Armstrong Hemphill Texas Plains Trail has carried on its important Bailey Hockley work despite leaner funding. Borden Howard Briscoe Hutchinson During the past year we've applied for foundation grants, Carson Kent sold books and a really cool deck of playing cards that Castro King doubles as a regional travel guide, and, most impressive Childress Knox of all, launched and published a statewide magazine that Cochran Lamb highlights our great Texas destinations. Collingsworth Lipscomb Cottle Lubbock We've enjoyed visiting with our elected officials around Kristine Crosby Lynn the districts touching on our region, reminding them Dallam Mitchell Olsen of the enormous impact of heritage tourism on Texas's Dalhart Dawson Moore economy. We've also appreciated the involvement of Gov. Deaf Smith Motley President, and Mrs. Abbott in our Trails programs, and the pledge of Dickens Ochiltree 2015–16, 2016–17 support for the Texas Heritage Trails as a top priority by Donley Oldham Floyd Parmer Texas Historical Commission chair John L. Nau III. Danyel Foard Potter Gaines Randall As you read about our organization’s accomplishments Parkhurst Garza Roberts during 2015–16, be watching for the great things Boys’ Ranch Gray Scurry already under way for 2016–17! Co–Vice President, Hale Sherman —Kristine Olsen 2016–17 Hall Swisher Hansford Terry Hardeman Wheeler Hartley Yoakum TOURISM PARTNERS in the Plains Trail Region consist of heritage attractions, events, and destination marketers, but in order to promote the entire region most equitably, we solicit support on a county-by-county rather than partner-by- partner basis. We are grateful to county judges, elected officials, and county staff who lend their aid and help welcome visitors. 4 • Texas Plains Trail Region Annual Report 2015–16 About the Texas Plains Trail Region Enjoy the rugged beauty and shimmering sunsets of the Texas Plains. Miles and miles of shortgrass prairie gives way suddenly and unexpectedly to spectacular canyon vistas as you cross this 52-county region. The normally pleasant weather can change in an instant and quickly change back again. One of the last parts of the continental United States to be permanently settled, the Texas Plains have been occupied for millennia. More than 12,000 years ago, the Clovis people, the earliest known residents of North America, roamed this land hunting the ancient bison and the Columbian mammoth. In time, the Apache and Comanche nations came, followed by Spanish explorers, cowboys on the free range, and finally, homesteaders seeking opportunity in a new place. The stories of the land and the people are the history of the Texas Plains—and the true stories of the West. TheTexas Heritage Trails Program (THTP) is the Texas Historical Commission’s (THC) award-winning heritage tourism initiative. This economic development program encourages communities, heritage regions, and www.TexasPlainsTrail.com the state to partner and promote provides a wealth of travel information, as one of the ten Texas’ historic and cultural resources. regional sites at www.TexasTimeTravel.com. Visitors may These successful local preservation plan their adventure by destination city, site, date, or even efforts, combined with statewide theme of travel—to make the most of every moment. marketing of heritage regions as tourism destinations, increase visitation to cultural and historic sites and bring more dollars to Texas communities. This in turn supports the THC’s mission to protect and preserve the state’s historic and prehistoric resources for the use, education economic benefit, and enjoyment of present and future generations. The THTP is based around10 scenic driving trails created in 1968 by Gov. John Connally and the Texas Highway Department (now the Texas Department of Transportation) as a marketing tool.