Tourism in Scotland’s Regions 2013 July 2014 Contents

Introduction 2 Using the Data 2 Abbreviations 2 Sources 2 Notes on Statistics 3 Definitions 3 Sustainable Tourism Employment and Gross Value 4 Added by Local Authority Area (2011) Top Attractions by Region 5 - 7 GB Tourist Trips 8 GB Tourist Spend 8 Overseas Tourist Trips 9 Overseas Tourist Spend 10 Seasonality: GB trips to Scotland (including child trips) 11 Duration: GB trips to Scotland (including child trips) 12 Average Trip Duration: GB tourist trips to Scotland 12 Average Trip Duration: Overseas tourist trips to Scotland 13 Purpose: GB tourist trips 14 Purpose: Overseas tourist trips 15 Transport: GB Tourist Trips 16 Accommodation used: GB tourist nights 17 Accommodation used: Overseas tourist nights 18 Accommodation Occupancy - Hotels 19 Accommodation Occupancy - Guest Houses and B&Bs 20 Accommodation Occupancy - Self-Catering 21 Accommodation Occupancy - Hostels 22 1 Accommodation Occupancy - Caravan & Camping 23 Tourism in Disclaimer 24 Scotland’s Contact us 24 Regions 2013 visitscotland.org Introduction

This report provides a summary of statistics on tourism in Scotland’s regions. It gathers information from a suite of tourism monitors managed by VisitScotland’s Insight Department, and other national statistics and commissioned research. Most of the statistics are produced from surveys. The primary surveys used are: • The Great Britain Tourism Survey (GBTS) that provides data for visitors resident in Scotland, England and Wales. The survey is conducted through face-to-face interviews and is jointly commissioned by VisitScotland, VisitEngland and VisitWales. More information about the survey can be found here http://www.visitscotland.org/research_ and_statistics/tourismstatistics/national_statistics/uk_statistics.aspx • The International Passenger Survey (IPS), which is run by the Office for National Statistics (ONS). This survey provides data for overseas visitors. Details about the survey and methodology used can be found on the ONS website and the VisitBritain website www.visitbritain.org

Using the Data While results from these surveys can give good precision at national level, at regional level the results can be less reliable. This is because data at regional level can be based on a relatively small sample size. This incurs a larger margin of statistical error reducing data reliability. Therefore results should be treated with caution. To reduce error margins, it is sometimes useful to take an average over 3 years to provide a larger sample size. It is good practice to use the data in conjunction with other indicators, for example visitor numbers at attractions and accommodation occupancy levels, to provide a better understanding of tourism in Scotland’s regions. Note that visitor numbers for regions may add up to more than the national total as the same person may spend nights in more than one location during their visit, for example a visitor to the Highlands may also spend a night in Edinburgh. Numbers of visits therefore cannot be summed across regions. However the number of nights and amount spent can be summed across regions. The regions used are the former Area Tourist Board regions. Data is also included for sub-regions. Sub-regions are indicated in the tables by italics. Data for each sub-region is included within the region of which it is part, for example data for visitors to ‘Glasgow’ is also included within ‘Greater Glasgow & Clyde Valley’. There are some differences between regions as identified by the GBTS and IPS. The GBTS shows data separately for Eilean Siar, Orkney & Shetland. IPS combines data for Eilean Siar, Orkney & Shetland in ‘Islands’.

Abbreviations

ALLFV: Argyll & the Isles, Loch Lomond, the Trossachs and Forth Valley LLFV: Loch Lomond, the Trossachs and Forth Valley Regions shown in italics are sub-regions (included within primary regions)

Sources

1. Great Britain Tourism Survey (GBTS) 2013 2 2. International Passenger Survey (IPS) 2013 Tourism in 3. Scottish Accommodation Occupancy Survey 2013 Scotland’s 4. Moffat Centre Visitor Attraction Monitor 2013 Regions 2013 5. The Scottish Government Growth Sector Statistics: Local Authority Area Database http://www.scotland.gov.uk/Topics/Statistics/Browse/Business/Publications/ GrowthSectors visitscotland.org Notes on Statistics

Percentage figures may not add up to 100% due to rounding and, as with all surveys, data at regional level, particularly for smaller regions, based on relatively small sample sizes, can be less reliable. From 2011, domestic tourism data is compiled for GB (Scotland, England and Wales) in the Great Britain Tourism Survey. Previously UK data included Northern Ireland. - indicates the sample size available is insufficient for data collection.

Definitions

A tourist trip is defined as a stay of one or more nights away from home for holidays, visits to friends and relatives, business/conference trips or any other purposes except such activities as boarding education or semi-permanent employment. Tourist Bednights are those spent away from home using any type of accommodation, or in transit, on a tourist trip. Tourist Expenditure is spending incurred whilst away from home on a tourist trip and on advance payments for elements of such trips. Holiday includes domestic (GB) trips staying with friends or relatives (VFR) that are mainly for holiday purposes. VFR includes all Visiting Friends and Relatives trips that are not mainly for Holiday purposes.

3 Tourism in Scotland’s Regions 2013 visitscotland.org Sustainable Tourism1 Employment and Gross Value Added by Local Authority Area (2011)

Sustainable Sustainable Local Sustainable Sustainable Sustainable Sustainable Local Authority Local Authority Tourism Tourism GVA Authority Tourism Tourism Tourism Tourism GVA Area Area Employment* (£m)** Area Employment* GVA (£m)** Employment* (£m)**

Aberdeen City 10,100 339.3 Eilean Siar 800 14.7 Renfrewshire 4,600 64.1

Aberdeenshire 6,400 217.7 Falkirk 3,800 63.6 Scottish Borders 3,600 57

Angus 2,700 38.5 Fife 10,000 142.3 Shetland Islands 1,100 16.7

Argyll & Bute 5,800 81.2 Glasgow City 24,100 341.7 South Ayrshire 4,900 83.7

South Clackmannanshire 800 9.1 Highland 13,000 198.9 7,300 123.1 Lanarkshire Dumfries & 5,300 68.1 Inverclyde 1,900 20.5 Stirling 4,300 66.9 Galloway West Dundee City 4,500 71.6 Midlothian 1,500 20.6 1,800 21.7 Dumbartonshire

East Ayrshire 2,000 31 Moray 2,500 79.7 West Lothian 3,000 21.7

East North 1,800 23.2 3,600 50.2 Scotland Total 171,500 3090.7 Dumbartonshire Ayrshire North East Lothian 2,700 34 5,800 96.7 Lanarkshire Orkney East Renfrewshire 1,400 20.2 1,000 14.2 Islands Perth & Edinburgh, City of 28,700 500.9 8,200 131.6 Kinross Source: Government Economic Strategy Growth Sector Statistics - Local Authority Area Breakdowns 4 1 The definition of sustainable tourism represents the SIC07 industry classifications for tourism used within the Scottish Government’s growth sector. Tourism in * Employment by Local Authority Area, Scotland, 2011. Source: Scottish Government, ONS (Business Register and Employment Survey (BRES)) Scotland’s Note: Employment includes employees plus the number of working owners who receive drawings or a share of the profits but are not paid via PAYE. However, the employment Regions 2013 estimate does not include those that are self-employed operating below the VAT threshold with no employees, i.e. the smallest sole proprietors and partnerships. Numbers indicate visitscotland.org total employees and working owners and do not indicate whether employment is full or part time. ** Approximate Gross Value Added at Basic Prices (£millions) by Local Authority Area, Source: Scottish Annual Business Survey Top Attractions by Region: Visitor Numbers 2013

Source: Moffat Centre Visitor Attraction Monitor, Glasgow Caledonian University

Aberdeen & Grampian Angus & Dundee

David Welch Winter Gardens 303,406 375,000

Aden Country Park, 246,139 Forfar Loch Country Park 273,508 Johnston’s Cashmere Visitor Centre 201,902 Monikie Country Park 242,872 148,278 The McManus: Dundee’s Art Gallery 153,444

Scottish Dolphin Centre, Spey Bay 92,438 Glamis Castle 90,524

100000 200000 300000 100000 200000 300000 400000

Argyll & the Isles, Loch Lomond & Forth Valley Ayrshire & Arran Loch Lomond Shores, Balloch 1,140,119 Dean Castle Country Park 1,279,003 Stirling Castle 411,726 Robert Burns Birthplace Museum 327,973 Falkirk Wheel 409,142 Culzean Castle & Country Park 218,949 148,610 Queen Elizabeth Forest Park 275,000 Heads of Ayr Farm Park, Ayr 127,738 Scottish Wool Centre, Aberfoyle 167,303 Museum, Kilmarnock

400000 800000 1200000 600000 1200000

Dumfries & Galloway

Gretna Green Famous Blacksmiths Shop 761,487 Galloway Forest Park 423,900 Mabie Farm Park, Dumfries 74,523 Mabie Forest, Dumfries 70,500 Cream o’ Galloway, Castle Douglas 60,000

200000 400000 600000 800000 5 Tourism in Scotland’s Regions 2013 visitscotland.org Top Attractions by Region: Visitor Numbers 2013 Source: Moffat Centre Visitor Attraction Monitor, Glasgow Caledonian University

Edinburgh & Lothians Greater Glasgow & Clyde Valley

National Museum of Scotland 1,768,090 Strathclyde Country Park 5,802,058 Edinburgh Castle 1,420,027 Kelvingrove Art Gallery 1,044,067 St Giles Cathedral 940,530 Drumpellier Country Park 986,475 Scottish National Gallery 933,296 Calderglen Country Park 948,164 Edinburgh Zoo 760,897 740,276

1000000 2000000 2000000 4000000 6000000

The Highlands Kingdom of Fife

Rothiemurchus Estate 381,696 Lochore Meadows Country Park 600,000 Eilean Donan Castle & Visitor Centre 354,424 Kirkcaldy Museum & Art Gallery 107,965 Urquhart Castle 310,446 Tentsmuir Forest 77,000 Glenmore Forest Park 256,800 St Andrews Museum 67,860 CairnGorm Mountain Railway 230,136 St Andrews Castle 62,670

100000 200000 300000 400000 200000 400000 600000

Orkney

St Magnus Cathedral 131,606 Italian Chapel 103,744 Skara Brae 74,471 Skaill House 53,887 52,374

60000 120000

6 Tourism in Scotland’s Regions 2013 visitscotland.org Top Attractions by Region: Visitor Numbers 2013 Source: Moffat Centre Visitor Attraction Monitor, Glasgow Caledonian University

Outer Hebrides Perthshire

5,802,058 Calanais Visitor Centre 41,728 Tay Forest Park, Dunkeld 142,500 Taigh Chearsabhagh Museum 24,193 Hermitage, Blairgowrie 131,899 Gearrannan Blackhouse Village 20,221 Scone Palace 106,475 11,660 Black House Arnol, Bragar The Birnam Institute 102,000 Taigh Tasgaidh Chill Donnain Museum 5,929 The Famous Grouse Experience 85,304

10000 20000 30000 40000 50000 60000 120000

Scottish Borders Shetland

600,000 Tweed Valley Forest Park 361,000 & Archives 94,001 Heart of Hawick 155,933 Bonhoga Gallery, Weisdale 20,103 Teviot Watergardens, Kelso 155,737 Jarlshof, Sumburgh 12,119 Melrose Abbey 47,010 Hoswick Visitor Centre, Sandwick 11,966 St Abb’s Head 46,815 Shetland Jewellery, Weisdale 8,728

50000 150000 250000 350000 40000 80000

7 Tourism in Scotland’s Regions 2013 visitscotland.org GB Tourist Trips

GB Tourist Trips by country of residence (000s) Country of residence SCOTLAND & Aberdeen Grampian ALLFV & Dundee Angus & Arran Ayrshire Dumfries & Galloway & Edinburgh Lothians Edinburgh & Clyde Glasgow Valley Glasgow Highlands Kingdom of Fife Orkney Hebrides Outer Perthshire Borders Scottish Shetland

Scotland 6,323 820 758 270 445 253 883 710 768 530 1,178 295 18 73 421 185 38

England 5,606 595 546 130 265 370 1,536 1,400 990 816 687 202 38 40 222 245 47

Wales 193 26 9 - - 31 44 38 17 17 53 - 9 - - 6 -

Total GB 12,122 1,441 1,312 399 709 654 2,463 2,148 1,775 1,363 1,918 497 64 113 643 436 84

Source: GBTS GB Tourist Spend

GB Tourist Spend by country of residence (£m) Country of residence SCOTLAND & Aberdeen Grampian ALLFV & Dundee Angus & Arran Ayrshire Dumfries & Galloway & Edinburgh Lothians Edinburgh & Clyde Glasgow Valley Glasgow Highlands Kingdom of Fife Orkney Hebrides Outer Perthshire Borders Scottish Shetland

Scotland 1,164 121 146 28 57 33 131 113 163 117 255 30 2 29 118 41 6

England 1,637 150 141 45 65 58 446 427 194 160 244 62 18 14 65 53 42 8

Tourism in Wales 88 18 2 - - 8 26 18 7 7 23 - 2 - - 2 - Scotland’s Regions 2013 Total GB 2,889 289 289 73 123 99 604 558 364 284 523 92 21 43 183 96 48 visitscotland.org Source: GBTS Overseas Tourist Trips

Overseas Tourist Trips (000s) Country of residence SCOTLAND & Aberdeen Grampian Aberdeen & Dundee Angus ALLFV Argyll LLFV & Arran Ayrshire Dumfries & Galloway & Edinburgh Lothians Edinburgh (excl. Lothians Edinburgh) & Clyde Glasgow Valley Glasgow Highlands & Islands Highlands Islands Kingdom of Fife Perthshire Borders Scottish

USA 319 22 19 3 39 24 15 21 9 207 202 10 85 77 67 57 32 28 24 6

Germany 306 44 31 13 57 28 31 3 6 180 171 11 63 51 99 80 39 24 20 10

France 191 28 23 13 20 6 15 9 2 115 108 8 37 32 49 48 14 6 14 6

Australia 140 13 10 7 9 5 5 5 2 88 87 2 37 32 30 22 11 3 9 2

Netherlands 140 35 29 4 18 10 12 4 2 44 44 1 34 26 34 28 19 10 19 1

Canada 108 15 8 7 17 5 12 7 3 56 53 6 48 37 22 20 5 4 11 1

Ireland 107 5 5 5 3 - 3 2 - 55 52 3 29 19 1 - 1 2 4 3

Norway 105 37 32 1 10 10 4 2 - 56 56 - 11 7 16 15 1 - 3 5

Italy 102 14 6 1 7 3 4 2 - 77 77 - 17 15 23 15 11 7 6 -

Spain 91 8 8 5 16 5 12 3 2 39 38 1 24 18 19 17 6 1 1 1

Rest of World 835 96 71 28 54 33 26 15 14 437 414 23 227 202 115 106 30 62 41 10

Total 9 2,443 318 241 87 251 129 140 72 40 1,355 1,303 65 613 515 474 409 168 149 152 43 overseas Tourism in Source: IPS Scotland’s Regions 2013 ALLFV: Argyll & the Isles, Loch Lomond and Forth Valley visitscotland.org LLFV: Loch Lomond and Forth Valley Overseas Tourist Spend

Overseas Tourist Spend (£m) SCOTLAND & Aberdeen Grampian Aberdeen & Dundee Angus ALLFV Argyll LLFV & Arran Ayrshire Dumfries & Galloway & Edinburgh Lothians Edinburgh (ex. Lothians Edinburgh) & Clyde Glasgow Valley Glasgow Highlands & Islands Highlands Islands Kingdom of Fife Perthshire Borders Scottish

USA 280 12 8 1 23 18 4 24 3 109 105 4 33 30 32 23 9 31 8 3

Germany 173 18 15 10 17 10 6 1 1 67 60 7 17 12 30 22 7 5 5 2

Australia 104 9 9 2 5 2 3 2 1 49 49 1 13 8 15 9 6 1 3 1

France 99 12 11 3 5 1 4 3 <1 34 25 9 12 11 19 17 3 3 4 2

Netherlands 90 19 18 1 9 2 6 2 <1 14 13 <1 11 9 24 11 13 7 5 <1

Norway 87 44 43 2 3 2 1 <1 - 27 27 - 4 2 5 5 <1 - 1 1

Denmark 83 9 4 - 2 1 1 2 - 25 25 <1 2 2 17 8 9 12 12 1

Canada 79 11 8 3 7 2 5 3 1 21 20 1 16 12 10 9 1 3 3 <1

Spain 53 3 3 2 8 2 6 1 1 15 15 <1 13 10 10 5 5 <1 1 <1

Italy 43 4 3 <1 1 <1 1 <1 - 25 25 - 5 4 6 4 2 1 1 -

Rest of World 590 61 47 30 19 10 9 7 7 238 229 10 102 86 45 38 7 59 15 5

10 Total Overseas 1,680 202 169 55 97 51 46 46 14 625 593 32 227 186 213 150 63 122 57 15

Tourism in Source: IPS Scotland’s Regions 2013 ALLFV: Argyll & the Isles, Loch Lomond and Forth Valley visitscotland.org LLFV: Loch Lomond and Forth Valley Seasonality: GB trips to Scotland (including child trips)

GB Tourist Trips (000s ) SCOTLAND & Aberdeen Grampian ALLFV & Dundee Angus & Arran Ayrshire Dumfries & Galloway & Edinburgh Lothians Edinburgh & Clyde Glasgow Valley Glasgow Highlands Kingdom of Fife Orkney Hebrides Outer Perthshire Borders Scottish Shetland

Jan 653 125 70 38 32 16 86 83 126 105 47 18 - - 53 34 -

Feb 647 90 67 - 35 35 167 167 100 75 74 11 - - 26 45 8

Mar 853 65 131 19 30 63 207 169 116 64 149 41 5 - 21 28 8

Apr 1,135 116 160 16 74 79 199 180 231 196 171 51 15 - 23 23 -

May 1,095 105 92 12 69 75 254 173 161 138 198 24 - 13 108 39 10

Jun 1,157 129 147 73 97 35 192 154 86 56 254 44 - 18 94 34 -

Jul 1,395 206 175 58 103 45 228 206 117 108 247 62 - 35 92 75 7

Aug 1,507 123 139 76 94 160 323 298 214 171 178 19 28 24 87 82 14

Sep 1,108 144 74 - 56 51 176 151 149 97 301 98 - 8 50 30 23

Oct 878 112 73 43 63 39 176 165 132 110 71 93 16 9 42 17 -

Nov 795 86 136 28 14 8 196 188 171 117 140 4 - - 8 27 -

11 Dec 898 139 48 37 43 48 260 214 172 125 87 31 - 6 39 3 15 Tourism in Total 12,122 1,441 1,312 399 709 654 2,463 2,148 1,775 1,363 1,918 497 64 113 643 436 84 Scotland’s Regions 2013 Source: GBTS visitscotland.org Duration: GB trips to Scotland (including child trips) GB Tourist Trips (000s) SCOTLAND & Aberdeen Grampian ALLFV & Angus Dundee & Ayrshire Arran Dumfries & Galloway & Edinburgh Lothians Edinburgh & Glasgow Valley Clyde Glasgow Highlands Kingdom of Fife Orkney Hebrides Outer Perthshire Scottish Borders Shetland

1 - 3 7,801 893 799 242 440 418 1,829 1,597 1,296 987 984 313 16 32 323 250 14 nights 4 - 7 3,455 413 382 137 204 172 554 486 362 274 729 136 22 56 289 155 14 nights 4+ 4,321 548 513 158 270 236 634 551 480 376 934 184 48 81 320 186 71 nights 8+ 866 135 131 21 66 64 79 65 118 102 204 48 26 26 31 30 57 nights

Total 12,122 1,441 1,312 399 709 654 2,463 2,148 1,775 1,363 1,918 497 64 113 643 436 84

Source: GBTS Average Trip Duration: GB tourist trips to Scotland GB Tourist Trips (000s) SCOTLAND & Aberdeen Grampian ALLFV & Angus Dundee & Ayrshire Arran Dumfries & Galloway & Edinburgh Lothians Edinburgh & Glasgow Valley Clyde Glasgow Highlands Kingdom of Fife Orkney Hebrides Outer Perthshire Scottish Borders Shetland

Trips 12,122 1,441 1,312 399 709 654 2,463 2,148 1,775 1,363 1,918 497 64 113 643 436 84 12 Nights 42,725 5,755 5,132 1,282 2,352 1,816 6,492 5,425 4,787 3,657 7,521 1,450 371 672 2,276 1,296 1,083 Tourism in Scotland’s Average Regions 2013 Duration 3.5 4.0 3.9 3.2 3.3 2.8 2.6 2.5 2.7 2.7 3.9 2.9 5.8 5.9 3.5 3.0 12.9 (nights) visitscotland.org Source: GBTS Average Trip Duration: Overseas tourist trips to Scotland

Overseas Tourist Trips (000s) SCOTLAND & Grampian Aberdeen Aberdeen ALLFV Argyll LLFV & Dundee Angus & Arran Ayrshire Dumfries & Galloway & Lothians Edinburgh Edinburgh (excl. Lothians Edinburgh) Valley & Clyde Glasgow Glasgow Highlands & Islands Highlands Islands Kingdom of Fife Perthshire Borders Scottish Unspecified Scotland Visits 2,443 318 241 251 129 140 87 72 40 1,355 1,303 65 613 515 474 409 168 149 152 43 17 (000) Nights 19,361 1,791 1,304 1,122 450 672 804 425 198 7,302 6,852 450 3,463 2,662 2,368 1,718 650 879 716 209 84 (000) Average stay 7.9 5.6 5.4 4.5 3.5 4.8 9.3 5.9 4.9 5.4 5.3 6.9 5.7 5.2 5 4.2 3.9 5.9 4.7 4.9 5 (nights) Source: IPS

13 Tourism in Scotland’s Regions 2013 visitscotland.org Purpose: GB tourist trips

GB Tourist Trips (000s) SCOTLAND & Aberdeen Grampian ALLFV & Dundee Angus & Arran Ayrshire Dumfries & Galloway & Edinburgh Lothians Edinburgh & Clyde Glasgow Valley Glasgow Highlands Kingdom of Fife Orkney Hebrides Outer Perthshire Borders Scottish Shetland

Holiday 8,799 846 1,043 298 528 503 1,837 1,614 1,008 761 1,635 368 48 97 524 362 14

VFR 1,151 132 131 41 120 79 223 169 282 179 47 48 - 8 38 20 -

1,929 415 84 50 55 60 369 331 448 397 208 67 16 8 74 45 70 Business

Other 243 48 54 10 6 12 34 34 37 26 28 14 - - 7 9 -

Total 12,122 1,441 1,312 399 709 654 2,463 2,148 1,775 1,363 1,918 497 64 113 643 436 84

Source: GBTS

14 Tourism in Scotland’s Regions 2013 visitscotland.org Purpose: Overseas tourist trips

Overseas Tourist Trips (000s) SCOTLAND & Aberdeen Grampian Aberdeen & Dundee Angus ALLFV Argyll LLFV & Arran Ayrshire Dumfries & Galloway & Edinburgh Lothian Edinburgh Lothian & Clyde Glasgow Valley Glasgow Highlands & Islands Highlands Islands Kingdom of Fife Perthshire Borders Scottish Scotland Unspecified

Holiday 1,220 119 68 27 183 103 93 41 19 856 838 22 285 262 396 346 149 74 110 25 12

VFR 721 57 42 37 62 23 44 28 13 301 275 33 209 142 61 51 13 59 38 16 1

Business 403 134 125 21 4 2 2 3 7 142 134 11 92 88 14 9 6 13 3 1 2

Study 23 1 1 ------14 14 - 5 5 1 1 - 2 - - -

Other 76 7 4 2 2 <1 2 1 <1 43 43 - 21 18 2 2 1 <1 <1 - 2

Total 2,443 318 241 87 251 129 140 72 40 1,355 1,303 65 613 515 474 409 168 149 152 43 17

Source: IPS

15 Tourism in Scotland’s Regions 2013 visitscotland.org Transport: GB Tourist Trips

GB Tourist Trips (000s) Total Scotland Scotland North Scotland South nd East Scotl Scotland West & Edinburgh East Central Edinburgh and Glasgow Central West Glasgow Grampian Highland Tayside

Car 8,064 2,409 891 2,443 2,495 2,017 1,102 1,610 713 684 2,289 767

Train 1,847 289 72 897 630 801 695 514 398 152 217 133

Plane 788 367 16 226 186 222 189 175 138 139 250 15

Regular 539 134 44 166 210 170 110 88 76 62 163 28 bus/ coach Organised 248 86 20 48 93 47 17 32 6 40 95 13 coach tour

Other 636 289 47 180 158 135 35 110 32 52 254 86

Total 12,122 3,574 1,090 3,960 3,772 3,392 2,148 2,529 1,363 1,129 3,268 1,042

Source: GBTS

16 Tourism in Scotland’s Regions 2013 visitscotland.org Accommodation used: GB tourist nights

GB Tourist Nights (000s) SCOTLAND & Aberdeen Grampian ALLFV & Angus Dundee & Ayrshire Arran Dumfries & Galloway & Edinburgh Lothians Edinburgh & Glasgow Valley Clyde Glasgow Highlands Kingdom of Fife Orkney Hebrides Outer Perthshire Scottish Borders Shetland Hotel/guest 12,909 1,722 1,288 332 404 497 2,839 2,694 1,781 1,411 2,033 271 9 - 588 380 581 house Friends/ 12,006 1,656 962 600 609 321 2,182 1,836 2,506 1,828 1,168 607 198 332 265 543 - relatives

B&B 1,524 125 88 48 93 178 146 130 43 31 419 24 14 13 41 54 236

Self-catering 6,986 1,176 1,035 31 250 157 328 328 233 189 1,917 120 100 295 943 110 266

Camping/ 6,916 649 1,051 227 976 548 791 262 43 25 1,637 297 - 32 410 164 - caravanning

Other 2,259 427 707 43 20 114 206 174 180 173 306 130 51 - 29 44 -

Total 42,725 5,755 5,132 1,282 2,352 1,816 6,492 5,425 4,787 3,657 7,521 1,450 371 672 2,276 1,296 1,083

Source: GBTS

17 Tourism in Scotland’s Regions 2013 visitscotland.org Accommodation used: Overseas tourist nights

Overseas Tourist Nights (000s) SCOTLAND & Grampian Aberdeen Aberdeen ALLST Argyll LLST & Dundee Angus & Arran Ayrshire Dumfries & Galloway & Lothians Edinburgh Edinburgh (excl. Lothians Edinburgh) & Clyde Glasgow Valley Glasgow Highlands & Islands Highlands Islands Kingdom of Fife Perthshire Borders Scottish

Hotels or 8,386 733 589 454 283 171 371 215 46 3,351 3,253 98 1,081 1,010 1,490 1,023 467 296 275 49 similar Friends or 7,029 774 474 329 54 275 275 178 112 2,719 2,436 283 1,706 1,053 238 202 36 349 221 116 relatives Other short 1,902 227 219 96 45 52 36 19 20 788 733 55 250 244 258 204 54 90 75 43 term rented Other (non rented or 811 23 8 132 34 98 34 2 10 162 156 6 204 177 160 139 21 45 16 <1 long term rented) Camp / 754 15 2 52 22 30 54 8 7 129 124 4 102 92 221 148 72 33 109 2 caravan site

Own home 479 18 13 58 12 46 35 3 1 153 149 4 121 86 2 2 21 66 21 <1

Total 19,361 1,791 1,304 1,122 450 672 804 425 198 7,302 6,852 450 3,463 2,662 2,368 1,718 650 879 716 209

Source: IPS. Note: In 2013 the accommodation categories were reduced and are therefore not directly comparable with previous years.

18 Tourism in Scotland’s Regions 2012 visitscotland.org Accommodation Occupancy - Hotels

Hotels - Net Room Occupancy Aberdeen & Aberdeen Grampian ALLFV & Angus Dundee & Arran Ayrshire Dumfries & Galloway & Edinburgh Lothians & Clyde Glasgow Valley Highlands Kingdom of Fife Orkney Hebrides Outer Perthshire Borders Scottish Shetland

January 62% 33% 61% 38% 24% 52% 50% 40% 36% - 30% 43% 38% -

February 68% 41% 66% 48% 30% 64% 65% 52% 49% - 35% 52% 34% -

March 68% 46% 76% 65% 42% 72% 68% 59% 59% - 36% 61% 41% -

April 73% 52% 72% 63% 45% 78% 68% 57% 73% - 46% 68% 50% -

May 76% 66% 79% 73% 57% 88% 74% 74% 74% - 79% 74% 58% -

June 79% 77% 71% 78% 59% 89% 80% 82% 84% - 83% 79% 63% -

July 81% 74% 74% 75% 55% 92% 77% 86% 82% - 77% 81% 71% -

August 82% 83% 83% 79% 63% 93% 89% 91% 83% - 73% 85% 77% -

September 82% 72% 84% 67% 57% 91% 83% 80% 79% - 73% 80% 70% -

October 75% 58% 75% 62% 53% 86% 78% 67% 64% - 48% 76% 62% -

November 69% 39% 70% 46% 35% 79% 74% 49% 50% - 30% 60% 53% -

19 December 56% 35% 44% 35% 27% 69% 63% 40% 37% - 23% 52% 37% - Annual Tourism in 73% 58% 71% 60% 46% 80% 73% 66% 64% - 54% 68% 55% - Scotland’s Average Regions 2013 Source: SAOS visitscotland.org Accommodation Occupancy - Guest Houses and B&Bs

Guest Houses and B&Bs - Net Room Occupancy Aberdeen & Aberdeen Grampian ALLFV & Angus Dundee & Arran Ayrshire Dumfries & Galloway & Edinburgh Lothians & Clyde Glasgow Valley Highlands Kingdom of Fife Orkney Hebrides Outer Perthshire Borders Scottish Shetland

January 26% 12% 35% - 15% 12% 29% 17% - - - 12% - -

February 41% 20% 20% - 27% 16% 31% 22% - - - 24% 28% -

March 39% 37% 39% - 28% 37% 44% 26% - - 27% 22% 29% -

April 49% 52% 41% - 38% 32% 45% 33% - - 13% 39% 47% -

May 55% 67% 49% - 45% 52% 61% 64% 53% - 51% 49% 45% -

June 61% 77% 41% - 48% 51% 67% 71% 61% - 60% 52% 47% -

July 69% 77% 60% - 47% 71% 61% 81% 72% - 52% 59% 52% -

August 68% 87% 65% - 53% 82% 75% 84% 77% - 48% 70% 58% -

September 57% 64% 75% - 52% 65% 63% 64% 68% - - 58% -

October 34% 54% 66% - 41% 46% 52% 37% 42% - - 41% 31% -

November 34% 28% 41% - 22% 31% 51% 22% - - - 23% 26% -

20 December 10% - 22% - 19% 26% 33% 17% - - - 17% - - Annual Tourism in 47% 51% 46% - 37% 45% 51% 47% - - - 40% - - Scotland’s Average Regions 2013 Source: SAOS visitscotland.org Accommodation Occupancy - Self-Catering

Self-catering - Unit Occupancy Aberdeen & Aberdeen Grampian ALLFV & Angus Dundee & Arran Ayrshire Dumfries & Galloway & Edinburgh Lothians & Clyde Glasgow Valley Highlands Kingdom of Fife Orkney Hebrides Outer Perthshire Borders Scottish Shetland

January 16% 12% 20% 5% 21% 34% 41% 21% - 10% 2% 24% 13% -

February 29% 15% 38% 8% 26% 41% 57% 28% - 24% 0% 39% 25% -

March 32% 23% 31% 6% 23% 50% 52% 33% - 27% 10% 41% 26% -

April 46% 37% 40% 21% 44% 47% 45% 46% - 25% 31% 51% 41% -

May 50% 55% 59% 21% 51% 63% 47% 58% - 45% 65% 62% 48% -

June 50% 58% 49% 21% 49% 66% 53% 58% - 91% 66% 51% 45% -

July 58% 69% 69% 32% 69% 83% 67% 68% - 75% 77% 68% 61% -

August 69% 77% 79% 26% 78% 94% 65% 82% - 81% 81% 75% 78% -

September 61% 52% 56% 24% 57% 66% 48% 51% - 31% 52% 62% 61% -

October 49% 40% 54% 23% 48% 64% 57% 56% - 41% 26% 62% 49% -

November 28% 15% 25% 14% 23% 55% 50% 31% - 24% 1% 46% 34% -

21 December 24% 17% 46% 9% 24% 59% 46% 28% - 18% 6% 36% 35% - Annual Tourism in 43% 38% 47% 18% 44% 60% 53% 49% - 41% 36% 53% 43% - Scotland’s Average Regions 2013 Source: SAOS visitscotland.org Scottish Accommodation Occupancy Survey - Hostels

Hostels - Net Bunk Occupancy Scottish Accommodation Occupancy Survey VisitScotland commissions the Scottish Accommodation Occupancy Survey (SAOS), conducted by research agency TNS, to help monitor occupancy in Scotland’s tourist accommodation sectors.

Taking part The value of the data from the SAOS is very much dependent on the participation of accommodation businesses in

Highland Lowland providing their occupancy data, and we would very much like more businesses to take part. In return for providing their data in easy to use formats, participants get early access to monthly data, individual occupancy analysis and January 14% 27% access to an online results portal. To find out more about the survey and how to participate please see the Accommodation Occupancy section of our February 28% 31% corporate website http://www.visitscotland.org/research_and_statistics/tourism_sectors/accommodation.aspx

March 32% 50%

April 35% 49%

May 52% 60%

June 50% 60%

July 57% 61%

August 61% 71%

September 43% 56%

October 26% 54%

November 13% 41%

22 December 14% 29%

Tourism in Annual Average 38% 50% Scotland’s Regions 2013 Source: SAOS visitscotland.org Accommodation Occupancy - Caravan & Camping

Caravan & camping - Net Pitch Occupancy

Edinburgh & Glasgow & Highlands & South of Grampian Tayside East Central West Central Islands Enterprise Scotland

January ------

February ------

March ------

April 17% - 19% 17% 30% 25%

May 33% 53% 30% 37% 44% 35%

June 39% 63% 30% 50% 52% 42%

July 58% 77% 37% 53% 59% 63%

August 68% 73% 34% 49% 58% 65%

September 26% 51% 28% 30% 44% 36%

October 15% 26% 22% 15% 30% 22%

November ------

December ------Annual 37% - 28% 36% 45% 41% Average Source: SAOS. Data collected April - October only

23 Tourism in Scotland’s Regions 2013 visitscotland.org Disclaimer VisitScotland has published this report in good faith to update stakeholders on its activity. VisitScotland has taken all reasonable steps to confirm the information in the publication is correct. However, VisitScotland does not warrant or assume any legal liability for the accuracy of any information disclosed and accepts no responsibility for any errors or omissions.

Some data is provisional and subject to change with the final release of information from third parties. Latest data can be obtained direct from the listed sources.

For more on Scottish tourism statistics please refer to: http://www.visitscotland.org/research_and_statistics.aspx

Images: © VisitScotland/Scottish Viewpoint, © Thinkstock and © Getty Images.

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24 Tourism in Scotland’s Regions 2013 visitscotland.org