sign in sign up
<<
Home , Alan Pardew, Avram Grant, Barry Fry, Brian Horton, Brian Laws, Dave Bassett

The magazine of the League Managers Association Issue 11 £7.50 ole gunnar solskjaer paul clement &

Take that bandage off. And what do you mean about your knee? It’s Liverpool’s knee!”

earning his stripes on his high-flying Magpies, also inside... building to a five-year rolls royce plan and the importance soars again stress: of communication something to get worked up about & on LIVING WITH ADMINISTRATION building swansea city

SPONSORED BY WE’VE CREATED AN OIL SO STRONG WE HAD TO ENGINEER THE TESTS TO PROVE IT.

ENGINEERED WITH

Today’s engines work harder, run hotter and operate under higher pressures, to demand maximum performance in these conditions you need a strong oil. That’s why we engineered Castrol EDGE, with new Fluid Strength Technology™. Proven in testing to minimise metal to metal contact, maximising engine performance and always ready to adapt wherever your drive takes you. Find out more at castroledge.com

72854 Castrol EDGE_FST Ad A4.indd 1 26/07/2011 09:23 RICHARD BEVAN, LMA CEO the football family’s shared responsibility

Football is at the heart of community in required and the strictest sanctions England and its role goes well beyond that should be imposed on those who offend. of sporting entertainment on a Saturday The English football family must work afternoon. Clubs deliver employment, together to set the highest standards of recreation and foster a tangible sense of behaviour to which we should all aspire belonging. This role in community brings and send a clear message about what with it a responsibility. Football clubs, behaviour is unacceptable and will not be and the actions and behaviours of their tolerated in the game. employees, managers, coaches and players The LMA is fully committed to can and do have a significant impact. promoting an inclusive game and we With such responsibility and influence are looking to work with the other football must ensure that at every level stakeholders in the game to develop of the game it offers an environment of programmes to ensure future generations openness and inclusivity. A major factor of administrators, coaches and managers in the continued success of the game are reflective of an open society. The design in England is its global appeal. This is of mentoring programmes and career driven in no small part by the fact that pathways, drawing on the knowledge fans across the country welcome with and experience of our membership and open arms players from all corners of the the continued focus on developing black planet, something of which we should footballers who wish to become coaches be rightly proud. But football must and managers are important parts of this continue to strive to condemn any forms development. Alongside this, the game of discrimination be they on the basis of must continue to use its role models to considered. The role of government and ethnicity, religion, age, sexuality, gender deliver powerful public messages with other public bodies as well as the use or any other basis. impact. It is universally agreed that the of legislation to support the work of Continued education on all forms of managers and players are role models not football must be discussed in detail. discrimination, from grassroots to the just in the game but in the community, Furthermore, the game must unite to professional game, is vitally important. locally, nationally and internationally. deliver a structured action plan, with In addition to education, action is also There are other measures to be individual organisations taking individual responsibility to implement the plan, to tackle all forms of discrimination and It is universally agreed that unacceptable behaviour. This must be set against an accurate measurement of the the managers and players extent of the challenge. are role models not just English football is at the heart of local communities and is watched and adored in the game but in the by millions around the world. Our game’s popularity and visibility provides us with community, locally, nationally a unique platform and opportunity to and internationally” have a positive impact on creating a more inclusive society.

The LMA is the Managers’ voice - representing and promoting views of current and former professional football managers

SPONSORED BY

3

spring/summer 2012 contents

kicking off

24 32cover story: LEADERS: MARK YATES ALAN PARDEW As a player, he twice won promotion with Cheltenham - He soared to take the Eagles to their first ever FA Cup now he’s putting the town back Final appearance in 1990. in the limelight for something Now, he is plotting a flightpath other than its famous Festival. that has his Magpies side 16 st george’s park eyeing Europe... England’s historic new project; how it came about and the architect behind the vision. 22 in the swing PGA Catalunya - Spain’s No.1 golf course is still driving forward. 28 insider The Swansea City chairman and his footballing philosophy. 30 outsider A silver lining for GB Women’s hockey hopefuls with London 2012 on the horizon.

back office hall of fame the lma people section

61 53 66 70 76 the coach’s view Start the engines... Rolls-Royce BILL SHANKLY LEADERS: OLE leaders: He won the Double working used strong leadership and investment Enigmatic, ebullient GUNNAR SOLSKJAER mark robins with at Chelsea. in technology to power their way to the and successful... A Champions League The former Now Paul Clement has crossed forefront of the aerospace industry. what makes the winner and goalscoring Rotherham United the Channel to look for more legendary Scot icon, the former and Barnsley boss success with Paris St Germain continue to command Manchester United sees at first-hand how business section after an inspirational Stateside such a place in striker on going back the Swiss football study visit. Liverpool’s proud to his roots to clinch development system the manager and illustrious history. another league title. is beginning to run 56 Technical Area means business Former England like clockwork. is convinced captain and manager that the manager/captain 42 dealing with testing times: how to adds relationship is crucial to the cope under pressure, plus managing 75 lma 2012 DINNER: Mick McCarthy steals weight to the view the show at Grosvenor House. chances of success. the stress of administration. that he was an 59 Health & wellbeing 48 stephen Fletcher, The Leaders Club inspiration to all. 78 Post match interview: Birmingham Staying hydrated. founder on developing your skill-set. city boss Chris Hughton answers...

5 Outsourced IT services aligned to your strategic focus

Outsourced IT services for visionary mid-market business leaders. While others focus on incomes, we focus on outcomes.

We help visionary leaders shape the correct technology solution and the right level of service to perfectly meet their business strategy. And we don’t mind if we deliver it, host it, support it or provide the people on the ground to manage it.

Our breadth and depth of expertise enables us to talk peer to peer and deliver the right service for your business. ✆ +44 (0) 1444 232000 acora.com THE MOST COVETED ADDRESS IN GOLF hamilton grand

With an unparalleled location set by the 18th Green and fairway of the world’s most famous Golf Course, Hamilton Grand is being sensitively restored with an “Art Deco” interior. Offering a truly exhilarating and uniquely Scottish experience.

This is a unique real estate opportunity for those who want to own a home in the birthplace of golf and in a premier destination that is rich in history.

To discuss the opportunity to buy an apartment at Hamilton Grand, please contact –

Helen Parker: [email protected] +44 (0) 7825746988 HamiltonGrand.co.uk

This is not an offer directed to residents of any state in which registration is required, but in which registration and/or licensing requirements have not yet been met. California residents please refer to the Hamilton Grand website (HamiltonGrand.co.uk/legal) for further disclaimer. This advertising material is being used for the purpose of soliciting sales of vacation membership timeshare interests.

EDITOR searching for the secret of success

It’s always a fascinating ‘game’, trying to City have come from nowhere to take the former England star Darren Gough explains spot those special qualities that somehow Barclays by storm, we were on Page 20 why it’s the captain who ‘carries give one person the crucial edge over another duty-bound to track down chairman Huw the can’ for poor performances in cricket - regardless of whether they’re operating in Jenkins (Page 28) and search for answers. while, on Page 30, we introduce you to the sports arena or within business. There’s a strong international flavour Craig Parnham, assistant-coach to the GB In this issue of the Manager, we’ve set as the Manager talks to former Chelsea Women’s Hockey Squad who are poised to out to find key decision-makers in a broad coach Paul Clement, now Carlo Ancelotti’s mount a medal bid at London 2012. cross-section of positions, and press them assistant at Paris St Germain (Page 61), and LMA chairman Howard Wilkinson about the secrets of their success. How do also catches up with former Manchester continues the captaincy theme in stressing they face up to pressure, how do they get United star Ole Gunnar Solskjaer to discuss the importance of those that don the the best out of their ‘team’, and how do they his role as manager of Norwegian club armband on Page 56. set tough goals and ensure they’re met? Molde FK (Page 70). Within our business section starting Alan Pardew, the subject of our cover We keep it continental with a look at how on Page 42, you won’t want to miss our story, needed to show the full range of PGA Catalunya showed that Barça are not the in-depth look at how to manage stress his managerial talents when he took over region’s only success story by achieving their and our insightful interview with Charles Newcastle United at a time when they target of becoming the No. 1 course in Spain Cuddington, former managing director of were building for the future. Read all (Page 22). Mark Robins, meanwhile, saw first- Rolls-Royce Civil Aerospace, who talks about about it on Page 32. hand how Switzerland are leading the way with helping to turn around one of the UK’s most The challenge facing Mark Yates was their football development (Page 76). successful companies. We also profile Stephen different. Can a successful player with Another ‘must’ with the FA poised to Fletcher, founder of The Leaders Club. Cheltenham Town go back and gain open the new National Football Centre That’s just a taste of what’s inside your inspiration from the familiar surroundings at Burton-on-Trent was to speak with latest issue of the Manager. It’s the magazine to repeat it as manager? Find out how he’s architect Alan Smith and he explains with that takes the lead in providing insight and faring on Page 24. great enthusiasm on Page 16 how it has inspiration for decision-makers in the world Also, at a time when everyone wants to turned into his dream job. of football and business, and it’s guaranteed know the nuts and bolts of how Swansea Other sports are well represented as to make you better informed.

Editor Terry Bowles Editor for LMA Sue McKellar The League Managers Association, On the cover The Camden Suite, 1 Pegasus House, Tachbrook Park, Warwick CV34 6LW Newcastle United Publisher Jim Souter manager The views and opinions Managing editor Sam Bowles expressed by contributors are Alan Pardew, their own and are not necessarily those of BowlesAssociates or photographed in the League Managers Newcastle Contributors Simon Cleaves; Alice Hoey; Martin Johnson; John Lawson Association, its members, officers or employees. by Sam Bowles, Photography Action Images; GB Hockey; portraitcollective.com Reproduction in whole or in part without written exclusively for the permission is strictly prohibited. Manager magazine Advertising sales LMA Director of Business Development www.leaguemanagers.com in March 2012. Phil Turner 07979 498034 Adam Tarrant 07780 953689 [email protected] [email protected]

Designed & produced in partnership with the LMA by BowlesAssociates bowlesassociates.com SPONSORED BY

9 NEWSnews £4m The Sir Foundation has broken through the £4million fundraising barrier - a spectacular achievement for a charity only launched in 2008, with an initial target of raising £500,000. The Foundation, started by the former England manager and Lady Elsie, funds research that seeks to find more effective treatments for cancer.

7-a-sides, with former Grimsby, threeknow the wds score Scunthorpe, Sheffield Wednesday The LMA are giving their support to Know inthe Score, header the bowel cancer awareness & Burnley boss... campaign founded by the Mr Brightside Project, with managers throughout the 1. When did you know you wanted to be a manager? leagues wearing the Star of Hope badge over Probably after I suffered a cruciate knee injury while at the Easter weekend period. Middlesbrough. I was only 26 and at that time, players Other leading bowel cancer charities, generally didn’t recover from such an injury. The including the Fund, the Adam manager came to see me in hospital, where Stansfield Foundation, Beating Bowel Cancer we discussed my options. I said that I wanted to stay in and Bowel Cancer UK have come together to the game no matter what happens, and he suggested highlight the key symptoms of the disease. I should start my coaching badges. I immediately felt The Star of Hope badge, which represents that it was the path for me. all charities involved, has been produced to further enhance awareness of the campaign 2. Which manager has influenced you most? throughout the year. at Forest. It wasn’t so much for his coaching habits, but for the manner in which he got the More information on the symptoms of bowel best out of sometimes average players. He was ahead of the curve cancer can be found on knowthescore.org.uk and very strong on psychology. He knew which players to give a rollicking to and which ones were down and needed his support. But girls just once they were up again, boy did he give it to you. wanna have fun The Back to the ’80s Ball at 3. Who’s the best player you’ve worked with? CCC raised more than £50,000 towards As a player or as a manager? As a player, , for his drive, a robotic liquid handling platform for the commitment and professionalism. As a manager I haven’t seen a Breakthrough Breast Cancer research centre more enthusiastic player than Billy Sharp. He loved scoring goals in Manchester. and would celebrate in training like it was a Saturday afternoon. He The event was organised by Debbie Dowie, was a steal for £50,000 from Sheffield United. wife of former Oldham Athletic, Crystal Palace and Coventry City manager Iain, who 4. What was the best advice you ever received? set up the Boot Out Breast Cancer charity In my early days at Burnley, told me: give Boot Out Breast Cancer Patron following her own diagnosis and now works everything you have got, and in return, football will give it back. and tirelessly to raise much needed funds for wife Lainya with improved medical equipment. 5. What’s the best ground you’ve ever experienced? Debbie and go back Visit bootoutbreastcancer.org.uk The wall of sound as you walked out of the tunnel at the old to the ’80s. was something else. There was an air of tradition and history that was inspiring and frightening at the same time - once you’d experienced it, you wanted to come back again and again.

6. Who was your boyhood hero? I stood on the terraces of Newcastle United as a youngster and I wanted to be . I was a striker myself with bandy legs when I joined Burnley, but was put at full back for one game by manager ‘because I could tackle.’ I never moved back!

7. Maradona or Messi? Oh, Messi for me. Maradona was exceptional but Messi presents a great image for football, as well as having outstanding ability.

10 NEWSnews 5 Managers re-appointed during the period from November-March for a second spell in charge... (Leicester City), (Hartlepool Utd), Gary Johnson (Yeovil Town), (Tranmere Rovers) and (Macclesfield).

What a contribution

Shrewsbury Town manager flown by for me in this great game of ours, collected the ‘Contribution to League Football’ and I’ve loved my career.” award at the Football League Awards 2012. Brighton’s claimed the Turner, who is 63, extended his remarkable ‘Outstanding Managerial Achievement’ career in 2010 by returning to the Shropshire award, beating off competition from Dougie club for a second spell in charge on a three- Freedman of Crystal Palace and , year contract. who lost only three of his last 55 games in by ‘ECK! As a player, he made 650 senior charge of Huddersfield. appearances for the likes of Chester City, Poyet, the 44-year-old David ‘Bumble’ Wrexham and Shrewsbury. He also managed former Chelsea and Tottenham Lloyd, the Sky cricket Aston Villa and Wolves and spent 15 years , was rewarded for commentator, has with Hereford United as manager, director guiding the Seagulls into already succeeded in of football, chairman and major shareholder. the npower Championship his aim of raising the Greg Clarke, chairman of The Football play-offs following last season’s profile of Accrington League said: “During a career spanning promotion. Stanley since six decades, Graham Turner has become becoming a non- one of the most widely respected figures in executive director of The Football League. His passion for the his home-town club. game is legendary and few can match his Lloyd has been achievements.” unstinting for many Turner received the award in front of years in his support over 600 guests from clubs, sponsors and the of both Stanley and football industry and he said: “The years have Accrington Cricket Club and said: “I was proud to become a shareholder last year and now look forward Edging ahead of the field to assisting the board in their efforts to EDGE10, whose club performance data to identify this new development, which create a well-run, management system has patterns, trends and anomalies will enable us to offer cutting- community based become the standard across that might suggest positive or edge predictive analytics to our football club. football over the past 18 negative impacts on a game, growing list of clients.” “I’m obviously not months, have confirmed an predicting the likelihood of EDGE10 work with some of the going to be making exciting new collaboration with injuries by digging deeper into biggest clubs and associations any decisions but I IBM to incorporate predictive medical data and forecasting in the world. Their management have one or two ideas analytics into their system. outcomes, and using system covers all areas within and hopefully I will be The IBM SPSS Modeler recruitment data to establish coaching, performance, medical able to help with the software helps clubs predict whether a potential acquisition and player administration, profile of the club.” future events and pro-actively will be a success both on and from first teams through to Lloyd played for act on that insight to drive off the pitch. academies. www.edge10.org Stanley before his better outcomes. These include Olly Andrews, EDGE10 CEO celebrated cricket combining and analysing said: “We’re very excited about career for Lancashire and England.

11 The classic American steakhouse experience at London’s Grosvenor House on Park Lane. Think tender hand-cut selections of dry-aged American USDA beef, grilled to perfection. Crisp salads, fresh seafood and mouth-watering desserts, all prepared with inimitable flair. Classic crafted cocktails and a boutique menu of rare cask bourbons. Relax on the terrace overlooking Hyde Park.

JW Steakhouse: for the best steak in town.

86 Park Lane, London W1K 7TL T. 020 7399 8460 F. 020 7399 8142 www.jwsteakhouse.co.uk [email protected]

8246_GH_Mayfair_Advert.indd 1 28/07/2011 14:53 NEWSnews 26 The astonishing number of goals scored on the same night during March in matches involving Nottinghamshire’s three senior teams. Nottingham Forest won 7-3 at Leeds United, Notts County lost 5-2 at home to Sheffield United, and Mansfield Town were 6-3 winners at Alfreton.

f&c Thames river We’re always learning... try reading The Chimp Paradox, published by Vermilion. key performers How do I motivate myself, become more confident Colchester United claimed Other outstanding March and become a more a share of the limelight when performances recognised by effective leader? they were one of the March the LMA’s five-man panel winners of the F&C Thames of Howard Wilkinson, Sir Just a few of the questions that Dr Steve River Performance of the , , Peters, a consultant psychiatrist, strives to Week Award. and Barry Fry answer in his new book: The Chimp Paradox Goals from Anthony were Swansea City’s 1-0 - the mind management programme for Wordsworth and Steve home win over Barclays confidence, success and happiness. Gillespie clinched a 2-0 win Premier League leaders Using his self-developed Chimp Paradox as they became the first team Manchester City, model, a powerful mind management tool that this season to topple npower Nottingham Forest’s focuses on understanding and managing your League One leaders Charlton remarkable 7-3 win inner mind, communication, health, success Athletic at The Valley. over Leeds United and happiness, Dr Peters claims you can Said delighted manager at Elland Road, and become a happier, confident, healthier and John Ward (right): “I think Arsenal’s 5-2 triumph more successful person, and by working Charlton are the champions- in the derby clash with through the exercises you will see immediate elect and there cannot be any Tottenham. improvements in your daily living. short measures when you go Managers of each If you have problems or questions that you to The Valley. They have very of the winners of the can’t solve, both personally and professionally, good players and we knew F&C Thames River then perhaps this book is the answer... Victoria that if any of ours slipped Performance of the Pendleton and Sir Chris Hoy are big fans of Dr up, or didn’t put in a shift, Week Award qualify Peters, the resident psychiatrist with the British we would get punished. That for a specially engraved Cycling and Sky ProCycling teams, and claim didn’t happen.” crystal football. they owe much of their success to him.

Key factors to stay on top of your game - by Roberto Forzoni It’s hard enough to work your way through all the Factors that will hinder your progress: Not flexible strategies to achieve your objectives; (in obstacles to become a CEO or manager – then having a sound working philosophy; Not having sport for both staff and players), processes and you achieve your aim and find a whole set of new an effective, understandable and agreed strategy; measures to ensure things get done reliably and challenges to contend with when one of the most Having weak interpersonal skills; Treating others everyone is accountable; Building and continually valuable commodities, time, is not on your side. What with insensitivity and abrasiveness; Putting self- upgrading a strong ‘executive’ staff team; can you do to help continue your career progress? interest above the company / team good. surrounding yourself with the best experts you can afford in areas that you do not specialise; Non-negotiables Core factors for continued success establishing an adequate level of team cohesion; Factors that are absolutely necessary to Capabilities that breed others’ confidence Building the capacity for innovation and change; continue to progress and achieve your in your ability: Understanding organisational knowing when new ways of doing business are objectives: Demonstrating consistently strong practices, managing up, lateral and down; required; having the courage, tolerance for risk, and performance and creating a high-performance continually improving communication skills; change-management skills to bring new ideas to culture; Displaying humility, moral values, integrity, influencing and persuading colleagues; dealing fruition; Continued personal development, which trustworthiness and character; Being driven to well with conflict; Creating and implementing the includes both soliciting and responding to feedback; lead rather than manage. company / team vision; Developing effective and adjusting leadership style in light of experience.

Ref: Breeson, J. - Secrets to getting ahead. A Harvard Business Review selected articles.

13 TO CONTINUE READING THE MANAGER MAGAZINE DOWNLOAD THE APP NOW

SUBSCRIPTION OFFER!

SUBSCRIPTION OFFER!

12 MONTHS FOR JUST

12 MONTHS FOR JUST £12.99£11.99 £11.99