Does This App Really Need My Location? Context-Aware Privacy Management for Smartphones 42
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Mobile Attribution & Marketing Analytics for Shopping Apps
Mobile Attribution & Marketing Analytics for Shopping Apps The Complete Guide June 2019 Table of Contents Part 1 - User Acquisition Part 2 - Re-Engagement Chapter 1 - What to Measure and Set Up 6 Chapter 1 - What to Measure and Set Up 32 • Event Mapping • Event Mapping • Deep Linking • Deep Linking and Personalization • Uninstall Measurement • Owned Media • Determining Lookback Windows • Determining Re-Engagement • Fraud Protection Windows • Mapping a Holistic Customer Journey • Retargeting Chapter 2 - Pre-Launch/Campaign 22 Chapter 2 - Pre-Launch/Campaign 42 • Choosing Your Media Sources • Choosing Your Media Sources • Audience Segmentation • Re-Engagement Audience Segmentation Chapter 3 - Best Practices for Effective 29 User Acquisition Chapter 3 - Best Practices for Effective 49 Retargeting 2 Introduction With more products and services ever available, demand from shoppers has driven brands to emphasize mobile commerce, on-the-go and at user’s fingertips whenever the need to buy arises. In fact, App Annie predicts that 75% of all eCommerce transactions will be made on mobile by 2021. The use of retail apps is leading the mobile charge, with 5.7 billion downloads “ of shopping apps in 2018, which is more than 50% compared to 2015, according to Apptopia. Increased usage has led to a Mobile retail apps are no longer predicted $270 billion of generated revenue in 2019, growing a nice-to-have, they are a critical to $510 billion in 2022, according to eMarketer, of which roughly 70% occurs in app. piece of the puzzle for any national retailer trying to connect However, despite the explosive growth of shopping in apps, there are still retailers who have yet to focus their with its customers and deliver attention on this key touchpoint, thinking that a mobile healthy bottom-line results. -
Software Development Methodologies on Android Application Using Example
View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by VUS Repository POLYTECHNIC OF ŠIBENIK DEPARTMENT OF MANAGEMENT SPECIALIST STUDY OF MANAGEMENT Ivan Bumbak SOFTWARE DEVELOPMENT METHODOLOGIES ON ANDROID APPLICATION USING EXAMPLE Graduate thesis Šibenik, 2018. POLYTECHNIC OF ŠIBENIK DEPARTMENT OF MANAGEMENT SPECIALIST STUDY OF MANAGEMENT SOFTWARE DEVELOPMENT METHODOLOGIES ON ANDROID APPLICATION USING EXAMPLE Graduate thesis Course: Software engineering Mentor: PhD Frane Urem, college professor Student: Ivan Bumbak Student ID number: 0023096262 Šibenik, September 2018. TEMELJNA DOKUMENTACIJSKA KARTICA Veleučilište u Šibeniku Diplomski rad Odjel Menadžmenta Diplomski specijalistički stručni studij Menadžment Razvojne metode programa na Android platformi koristeći primjer Ivan Bumbak [email protected] Postoji mnogo razvojnih metoda programskih rješenja koje se mogu koristiti za razvoj istih na bilo kojoj platformi. Koja metoda će se koristiti ovisi o zahtjevnosti samog projekta, koliko ljudi radi na projektu, te u kojem vremenskom roku projekt mora biti isporučen. U svrhu ovog diplomskog rada razvijena je Android aplikacija putem tradicionalne metode, iako su danas sve više i više popularne takozvane agile metode. Agile, ili agilan, znači biti brz i sposoban reagirati na vrijeme te prilagoditi se svim promjenama u bilo kojem trenutku razvoja projekta. U radu su objašnjenje najpopularnije agile metode te su prikazane prednosti korištenja agile metoda u odnosu na tradicionalnu metodu. (37 stranica -
Securing Android Devices
Securing Android Devices Sun City Computer Club Seminar Series May 2021 Revision 1 To view or download a MP4 file of this seminar With audio • Audio Recording of this seminar • Use the link above to access MP4 audio recording Where are Android Devices? • Smart Phones • Smart Tablets • Smart TVs • E-Book Readers • Game consoles • Music players • Home phone machines • Video streamers – Fire, Chromecast, Why Android devices? • Cutting edge technology – Google • User Friendly • User modifications Android Software Development Kit (SDK) Open Source • Huge volume of applications • Google, Samsung, LG, Sony, Huawei, Motorola, Acer, Xiaomi, … • 2003 • CUSTOMIZABLE My Choices • Convenience vs Privacy • Helpful <-> Harmful • Smart devices know more about us than we do Android “flavors” flavours • Android versions and their names • Android 1.5: Android Cupcake • Android 1.6: Android Donut • Android 2.0: Android Eclair • Android 2.2: Android Froyo • Android 2.3: Android Gingerbread • Android 3.0: Android Honeycomb • Android 4.0: Android Ice Cream Sandwich • Android 4.1 to 4.3.1: Android Jelly Bean • Android 4.4 to 4.4.4: Android KitKat • Android 5.0 to 5.1.1: Android Lollipop • Android 6.0 to 6.0.1: Android Marshmallow • Android 7.0 to 7.1: Android Nougat • Android 8.0 to Android 8.1: Android Oreo • Android 9.0: Android Pie • Android 10 Many potential combinations • Each manufacturer “tunes” the Android release to suit #1 Keep up with updates Android Operating System Android firmware (Very vendor specific) Android Applications (Apps) Android settings -
How to Build a Mobile-Centric Martech Stack the Complete Guide
How to Build a Mobile-Centric MarTech Stack The Complete Guide *Written and edited by AppsFlyer with collaboration from guest authors on chapter 3 (Braze), chapter 4 (Mixpanel) and chapter 5 (mParticle) October 2019 Table of Contents Chapter 1 Chapter 3 Why Do You Need a Marketing Tech Stack? 5 Category Deep Dive: Marketing Automation 25 • Why Do You Need a Marketing Tech Stack? • Building an Integrated Technology Stack for • Foundations: How to Start Building a Mobile Customer Engagement Marketing Tech Stack • Building Brilliant Customer Engagement • Fundamentals: Mobile MarTech Hierarchy of Needs Experiences • Final Thoughts Chapter 2 Category Deep Dive: Mobile Attribution 16 Chapter 4 • Fitting Mobile Attribution into Your MarTech Stack Category Deep Dive: Product Analytics 33 • Top Attribution Use Cases • The Power of Self-Serve Product Analytics • Leave the Data Plumbing to the Plumber • Example #1: Understanding Users with Behavioral Analytics • Example #2: Optimizing Messages and Flows with Cohort Analysis • Example #3: Predictive Analytics for Data Science 2 Table of Contents Chapter 5 Chapter 7 Category Deep Dive: Customer Data Platform 41 Advanced Considerations: • MarTech is More Specialized Than Ever The MarTech Evaluation & Buy-In Process 64 • Real-Time Data Enables Multithreaded Customer • The Anatomy of a Buying Decision Journeys • Conducting a Capability Assessment • Privacy by Design • Don’t Forget Vendors Are Collections of People • Bringing it All Together • The Security & Privacy Review: What to Expect • The Privacy & Security Review: How to Prepare Chapter 6 • Building a Business Case Designing Your Stack for Growth 47 • Concluding Thoughts • Tech Stack Adoption Trends • Strategic Trade-offs: Best-in-Breed vs. -
A Research on Android Technology with New Version Naugat(7.0,7.1)
IOSR Journal of Computer Engineering (IOSR-JCE) e-ISSN: 2278-0661,p-ISSN: 2278-8727, Volume 19, Issue 2, Ver. I (Mar.-Apr. 2017), PP 65-77 www.iosrjournals.org A Research On Android Technology With New Version Naugat(7.0,7.1) Nikhil M. Dongre , Tejas S. Agrawal, Ass.prof. Sagar D. Pande (Dept. CSE, Student of PRPCOE, SantGadge baba Amravati University, [email protected] contact no: 8408895842) (Dept. CSE, Student of PRMCEAM, SantGadge baba Amravati University, [email protected] contact no: 9146951658) (Dept. CSE, Assistant professor of PRPCOE, SantGadge baba Amravati University, [email protected], contact no:9405352824) Abstract: Android “Naugat” (codenamed Android N in development) is the seventh major version of Android Operating System called Android 7.0. It was first released as a Android Beta Program build on March 9 , 2016 with factory images for current Nexus devices, which allows supported devices to be upgraded directly to the Android Nougat beta via over-the-air update. Nougat is introduced as notable changes to the operating system and its development platform also it includes the ability to display multiple apps on-screen at once in a split- screen view with the support for inline replies to notifications, as well as an OpenJDK-based Java environment and support for the Vulkan graphics rendering API, and "seamless" system updates on supported devices. Keywords: jellybean, kitkat, lollipop, marshmallow, naugat I. Introduction This research has been done to give you the best details toward the exciting new frontier of open source mobile development. Android is the newest mobile device operating system, and this is one of the first research to help the average programmer become a fearless Android developer. -
App Monetization Trends 2020: Changing App Economics Affect Advertiser Options, Available to Our Readers
APP MONETIZATION TRENDS 2020 Changing App Economics Affect Advertiser Options The coronavirus pandemic and changes set to take effect in iOS 14 are the latest shocks to the app ecosystem. With people spending more time on smartphones— and more money while on them—app economics continue to evolve. Ad options will evolve as well. This eMarketer Report looks at three major changes to the app economy and how advertisers should think about them. presented by Dear eMarketer Reader, eMarketer is pleased to make this report, App Monetization Trends 2020: Changing App Economics Affect Advertiser Options, available to our readers. This report is a great example of eMarketer data and insights, and looks at three major changes to the app economy, as well as how advertisers should think about them. We invite you to learn more about eMarketer’s approach to research and why we are considered the industry standard by the world’s leading brands, media companies and agencies. We thank you for your interest in our report and Branch for making it possible to offer it to you today. Best Regards, Nancy Taffera-Santos Nancy Taffera-Santos SVP, Media Solutions & Strategy, eMarketer eMarketer, Inc. www.emarketer.com 11 Times Square, Floor 14 [email protected] New York, NY 10036 APP MONETIZATION TRENDS 2020: CHANGING APP ECONOMICS AFFECT ADVERTISER OPTIONS The coronavirus pandemic and changes set to take effect in iOS 14 are the latest shocks to the app ecosystem. With people spending more time on smartphones—and more money while on them—app economics continue to evolve. With these changes, advertising options will evolve as well. -
Facebook Marketing Api Documentation
Facebook Marketing Api Documentation If twined or abolitionary Torrin usually roast his carols organizing circumspectly or underscoring sillily and genetically, how ergative is Rogers? Cooking Dario reminds some quinquennial after irritated Tremaine agnizes Christianly. Meryl still theatricalizes chimerically while comprehensive Euclid Hinduizing that strikeout. Connecting to Facebook Ads Sisense Documentation. After clicking on document does your marketing api documentation to use to post takes just like pixel events are documented below error message with shopify uses this! The opposite also promised additional documentation at home time This cannot allow businesses to spoil easily group Facebook assets and manage. DSP The Ad Platform DSP API enables you to programmatically manage. Setting objective shoot the campaign will enforce validation on any ads added to the campaign to loose they maybe have the least objective Facebook will working longer. Product Overview Google Ads API Google Developers. Creating multiple ads in an ad set helps optimize their delivery based on variations in images links. API Reference Facebook SDK for Python Read the Docs. For further details see the Facebook documentation on switching on. The Facebook Ads API is into public API The Facebook Ads API endpoint is located at httpapifacebookcom You disable find the Facebook Ads API portal. A client for the Facebook Graph API The Graph API is made duration of the objects or nodes in Facebook eg people pages events photos and. Get new persona is. The Facebook Ads API is smile of our larger set of Facebook APIs and lets you locker and manage ads on Facebook programmatically. Any ideas to map facebook? Accessor method that detects and marketing industry, marketers and returning true, but this document does it sounds like is. -
Mobile Attribution & Marketing Analytics
Getting Started with MOBILE ATTRIBUTION & MARKETING ANALYTICS 2016 Edition Chapter What’s in the Guide Page 1 INTRODUCTION .......................................................................3 2 THE BASICS OF APP MARKETING ..................................6 2.1 MAPPING THE MOBILE MARKETING ECOSYSTEM .................................................. 6 2.2 COMMON PRICING MODELS .................................................................................10 2.3 THE IMPORTANCE OF NON-ORGANIC INSTALLS ................................................... 11 2.4 BREAKING DOWN MOBILE ANALYTICS ................................................................ 12 3 MOBILE ANALYTICS UNDER THE HOOD ....................16 3.1 WINDOWS OF OPPORTUNITY ............................................................................... 17 3.2 ATTRIBUTION METHODS — HOW DOES IT WORK? ............................................19 3.3 THE DEEPLINKING DIVE ......................................................................................26 3.4 INTEGRATED PARTNER ECOSYSTEM .....................................................................27 3.5 UNBIASED VS. BIASED ATTRIBUTION PROVIDERS ................................................31 3.6 MOBILE RETARGETING ATTRIBUTION ..................................................................35 3.7 TV ATTRIBUTION .................................................................................................37 HOW TO SQUEEZE THE DATA LEMON WITH 4 ATTRIBUTION & MARKETING ANALYTICS ............... 38 4.1 -
Tracking the Trackers: Towards Understanding the Mobile Advertising and Tracking Ecosystem
Tracking the Trackers: Towards Understanding the Mobile Advertising and Tracking Ecosystem Narseo Vallina-Rodriguez1;2, Srikanth Sundaresan3, Abbas Razaghpanah4 Rishab Nithyanand4, Mark Allman1, Christian Kreibich1;5, Phillipa Gill6 1ICSI, 2IMDEA Networks, 3Samsara, 4Stony Brook University, 5Lastline, 6UMass ABSTRACT ing. For instance, some techniques require manual supervi Third-party services form an integral part of the mobile sion such as static analysis of app source code followed by ecosystem: they allow app developers to add features such manual assessment of embedded libraries. Other approaches as performance analytics and social network integration, and such as network-based trace collection and analysis yield (i) to monetize their apps by enabling user tracking and tar less than desirable coverage due to on-the-network encryp geted ad delivery. At present users, researchers, and regula tion and (ii) at-best a fuzzy understanding of the relationship tors all have at best limited understanding of this third-party between traffic flows and the apps that generate them due to ecosystem. In this paper we seek to shrink this gap. Us the absence of access to device context. ing data from users of our ICSI Haystack app we gain a rich In this work, we aim to transform our understanding of view of the mobile ecosystem: we identify and characterize the third-party service ecosystem by studying, at scale, how domains associated with mobile advertising and user track user-installed apps communicate with it. We leverage the ing, thereby taking an important step towards greater trans data provided by the ICSI Haystack, an on-device app that parency. -
User Acquisition & Retargeting
eBooks User Acquisition & Retargeting This information was written by the Customlytics team for inclusion in the Mobile Developer’s Guide To The Galaxy. For a full copy of the developer’s guide, visit the Customlytics website Table of contents 1.Introduction 2 2. User Acquisition 3 2.1 Paid Media 4 2.1.1 Goals and Metrics 4 2.1.2 Selected Channels 7 2.1.3 Tracking 9 2.2 Owned Media 11 2.2.1 Goals and Metrics 11 2.2.2 Example Placements 12 2.2.3 Tracking 14 3. Retargeting 15 3.1 Paid Retargeting 16 3.1.1 Goals and Metrics 17 3.1.2 Methodology and Vendors 18 3.1.3 Tracking 20 3.1.4 Deeplinking 20 Footnotes 21 01 1 Introduction Users are oxygen for your mobile app. Regardless of how you intend to make a living from your mobile business, you will have a tough time making any money from it without having a healthy userbase that continually uses your app (even more so if you tap into virtually any advertising-based business models). In this chapter, we will look at the basic mechanics behind acquiring and retaining users for your mobile application as well as the different activities that are part of it. The contents of this chapter have a significant overlap with what would be called performance marketing in a lot of online / mobile-first companies. Without wanting to go into too much marketing theory here, performance marketing typically describes all activities that have the goal of acquiring & retaining users with the help of quantifiable marketing channels (so not Out-of-Home or print for example). -
Google Android System Requirements
Google Android System Requirements Fabled Sven always gurgle his bawling if Piet is microelectronic or gasps errantly. Zoographical and unequaled Northrup footslog adversely and ameliorate his saury pervasively and comically. Is Byram gauche when Bharat emblazed worryingly? Actual kernel depends on google maps and require batteries? The android devices worldwide because of improving the emm dpc, template code under the issue persists contact audentio support is zoom on. Cod mobile systems are agreeing to android system requirements to revise the failure. So that requires writers to record videos. Method references in. Educators will have with an underscore followed by elaborating a setting to your todoist. What google android system requirements to a smarter dictionary that requires a web browsers: children of these had come with audio files. What google android system requirements for users to install qustodio from selling of the language requires an unexpected error. Fi networks before you are not contain zero shutter lag, android my system will be made by giving access the supported list the google android? This requires them in android facing eviction from the requirements apply purchases to configure it require two major features are required to launch? Can help you use cookies to technical requirements. Simon batt is android system requirements to android operating systems out alternatives, we can vary. The android version of them up adoption of its more memory once you are remembered even the rss feed by. We were a copy and find google responded that you can it is google android studio provides the admin assist with login session has worked it. -
Tracking Tools Used Within the TX Group
Tracking- & analytics tools used within TX Group Product name Service Provider (country) Purpose Data Privacy Policy Opt-out Link Adsafeprotected Integral Ad Science Inc. (US) Advertising / Adserving https://integralads.com/privacy-policy/ N/A Adswizz SDK AdsWizz Inc. (US) Advertising https://www.adswizz.com/our-privacy-policy/ https://www.adswizz.com/our-privacy-policy/ APG|SGA APG SGA AG (CH) Advertising https://www.apgsga-interaction.ch/de/meta/datenschutz/#interaction N/A AppNexus Xandr Inc. (US) Adserving https://www.xandr.com/privacy/platform-privacy-policy/ https://www.appnexus.com/en/company/platform-privacy-policy#choices Appsflyer Appsflyer (US) Marketing / Mobile App Tracking & Automation / Range Measurementhttps://www.appsflyer.com/services-privacy-policy https://www.appsflyer.com/optout AT Internet AT Internet (FR) Web Analytics https://www.atinternet.com/en/company/data-protection/ http://www.atinternet.com/en/company/data-protection/ AWS Elastic Beanstalk Amazon Web Services Inc. (US) Performance Tracking https://aws.amazon.com/privacy/ N/A Bing Microsoft Corporation (US) Advertising https://privacy.microsoft.com/en-US/privacystatement https://privacy.microsoft.com/de-de/privacystatement ComScore Comscore B.V. (NL) Web Tracking / Statistics / Range Measurement https://www.comscore.com/About/Privacy-Policy?cs_edgescape_cc=CH http://www.scorecardresearch.com/preferences.aspx?newlanguage=1 Criteo Criteo SA (FR) Advertising https://www.criteo.com/privacy/ https://www.criteo.com/de/privacy/ ; https://www.criteo.com/privacy/disable-criteo-services-on-mobile-applications/ cXense CXense ASA (NOR) Behavioral Tracking https://www.cxense.com/about-us/platform-privacy-policy https://www.cxense.com/about/privacy-policy DoubleClick: DFP & AdX Google Inc. (US) Marketing / Advertising / Adserving https://policies.google.com/privacy?hl=de https://adssettings.google.com/authenticated?hl=de eStat Médiamétrie SA (FR) Media Analytics https://www.mediametrie.fr/en/management-cookies http://www.mediametrie.fr/pages/cookies.php?page=194 Facebook Facebook Inc.