Vidzeme (North Latvia) region 3 cycling routes around Vidzeme How did Vidzeme started? Cycling road EV 11 (idea about cross-border project TourdeLatest) Cycling road EV 11 (idea about cross-border project TourdeLatest) Cycling signs in Latvia (2008) Signs in the forests
Partnership – Project Tour de LatEst (2009-2010)
Lead partner – Vidzeme Tourism Association Partners from Estonia: Valga County Government (covering also 4 counties – Tartu, Viljandi, Jogeva, Valga) Partners from Latvia: Ape municipality Amata municipality Gulbene municipality Madona municipality Mālpils municipality Ogre municipality Sigulda municipality Valkas municipality Latvian tourism development agency Tour de LatEst
1296 km in Latvia and Estonia 8 countries Cycling route map
Joint cycling-tourism map of cycling in 50 000 copies in Latvian, Estonian, Lithuanian, English, Russian, German and Finnish Cycling Brochure in 7 languages Journalist visit Info stands, Bicycle parking stands The Development of the Cycling Routes
The Idea of the Route
The target audience(s) of the route
The planning of routes and route maps
Real-life testing of the routes
Cooperation within the stakeholders anlong the route
Issuing (printing) the Route Map
Sign-posting of the routes
Promoting the rootes, maintaining the infrastructure 11/20/12 Cycle route signpost Latvia example .
1. EiroVelo (13, 11, 10) 2. National (6,7) 3. Reģional (33,34,17) 4. Local (101- 999)
www.vidzeme.com/velonumeracija
EuroVelo methodology
Tourism Fairs (Germany)
Monitoring, assessment Why “Bike friendly”? Cycle friendly certifications in Europe
• Germany – ADFC – nation wide scheme – also LUX, BE • Lower Austria – Weinviertel Tourismus GmbH.- regional • Czech Republic – Nadace Partnerství - nation wide • Slovakia – Nadacia Ekopolis - nation wide • Poland – Fundacija Partnerstwo - nation wide Raitis Sijats- Managing Director of Latvian Greenways Association