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October 20-22, 2005 • Hyatt Pier Sixty-six Resort Ft. Lauderdale, FL

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Race Directors’ Meeting and Trade Exhibit

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E XHIBIT Annual Race Directors’ Meeting Comments On The Road Race“ and Trade Exhibit Management Meeting “It’s a must attend conference.” Schedule —Scott Keenan, Director, Grandma’s THURSDAY, OCTOBER 20 “I got a great return on the investment. The 3:15pm - 5:30pm Packet Pickup topics were relevant, speakers well prepared, 6:00pm - 7:15pm Running Times, Marathon and it offered an atmosphere that was most Printing and World’s Best conducive to networking.” 10K Welcome Reception – Iris Simpson Bush, Executive Director, Flying Pig Marathon. FRIDAY, OCTOBER 21 “Having attended Road Race Management’s 8:00am - 9:00am Track Club Annual Race Director’s Meetings over the Continental Breakfast years, I can easily say that it is a “must” on 8:00am - 6:45pm Trade Exhibit any event manager’s schedule. The small 8:15am - 9:00am Packet Pickup investment in fees, hotel and travel are more 9:00am - 9:10am Welcome than offset by the economic benefits derived. 9:10am - 10:15am Financial Planning –Creigh Kelley, BKB LTD, Winning Time USA ✦ The session will center not only on overall “It seems like I have been directing races for budgeting, but also on costs for both small 100 years, however, I always find it and large “add-ons,” strategic budgeting and extremely educational, beneficial and fun to longer range planning. It will cover purchas- attend the RRM conference. Nobody but ing versus renting or leasing, life of purchases, nobody knows that much about his business budgeting for replacement items, entry fee that they couldn’t learn from attending the parameters (base fees, late fees, shirt upgrades, Conference. Whatever the total expenditure etc.). Also addressed will be appropriate sti- issues, eligibility, prize money (or not), start/ is to attend, you earn back and then some in pend/salary ranges for staff and volunteer finish logistics, participation trends, etc. What learning cost saving measures and revenue perks. What costly outsourced tasks might are insurance ramifications, ADA and other le- producing techniques. The way I honestly events bring in house, such as online registra- gal concerns? How are disabilities classified and look at it, I am actually making money by tion, etc. by whom? Do athletes and race directors have attending!” Faculty: Dave McGillivray a different perspective and if so why? Two ex- –Dave McGillivray, Director Boston Marathon, Peoples perts, one a longtime race director, the other a Beach to Beacon Md Phil S ,y pend/salary ranges for staff and volunteer finish logistics, participation trends, etc. What learning cost saving measures and revenue perks. What costly outsourced tasks might are insurance ramifications, ADA and other le- producing techniques. The way I honestly events bring in house, such as online registra- gal concerns? How are disabilities classified and look at it, I am actually making money by tion, etc. by whom? Do athletes and race directors have attending!” Faculty: Dave McGillivray a different perspective and if so why? Two ex- –Dave McGillivray, Director Boston Marathon, Peoples perts, one a longtime race director, the other a Beach to Beacon Moderator: Phil Stewart former elite wheelchair participant, will address “Our race is nearly three decades old, and 10:15am - 10:35am Gasparilla Distance Classic these and other issues. we think we know what we’re doing. But we Coffee Break Faculty: Bob Hall, Susan Harmeling send our people to the Road Race 10:35am - 11:35am Event Layouts Management seminar every year anyway, ✦ Why is the start and finish layout important Moderators: Jeff Darman and Phil Stewart and we always learn new things that help us to an event? Where should T-shirt distribu- 10:30am - 10:50am Gasparilla Distance Classic review, adjust and improve.” tion, water, refreshments, medical, volunteer Coffee Break – , Director Lilac Bloomsday Run, 1976 sign up, awards, staging, etc. be located? How 10:50am – 11:55am Post Race Sponsor Reporting Olympian do you adapt a layout to different settings? As ✦ Sponsors want to know what they got from an “The RRM meeting continues to provide a a race gets bigger, what changes? Certain lay- event, and the post race report, regardless of race unique setting for both experienced and less out principles transcend race size and location. size, can be a crucial element in future decision- experienced Race Directors to connect and to We will help you avoid common and uncom- making. The report allows an event to high- benefit from not only the meetings, but also mon event layout mistakes that can be disas- light some sponsor benefits that a sponsor may from networking with each other.” trous to your event. not realize it received. We will review a variety – Carol Lasseter Rice, Publisher, Running Times Faculty: Michael Hughes of post race reports, consider the strengths and “Great place to get the real answers from the weaknesses of each and cost and effort involved Moderator: Jeff Darman and Phil in preparation. This session will evaluate post people who have lived through the good and Stewart the bad. Years of priceless wisdom and race reports and present basic principles for experience in three days!” 11:35am - 11:55am Gatorade Break sponsor fulfillment reports. 11:55am - 12:55pm Good Ideas Under $250 – Julie Isphording, Radio Broadcast Journalist, Director of Faculty: Amy Berner Day Race (Cincinnati), 1984 Olympian ✦ Not every good or innovative idea to improve Moderators: Phil Stewart your event has to be costly. We will present a “The workshop affords the opportunity to dozen good ideas and then ask the audience 11:55am - 12:30pm Expo and Gatorade Break learn from the best and network with folks 12:30pm - 2:15pm Keynote Luncheon and to gain new ideas and insights.” for input. Many events develop unique or creative ideas that, while inexpensive, enhance MarathonFoto/Road Race – Carl R.J. Sniffen, Former RRCA President Management Race Director of the involvement of the race participant, audi- the Year Award (Presented “This was the best RRM meeting ever. We ence, or sponsor. by Running Times) had a chance to see old friends and make Faculty: Susan Harmeling ✦ Six months into her role as ING New York City new ones… a very productive use of our Marathon and New York Road Runners CEO, time.” Moderators: Jeff Darman and Phil Stewart Mary Wittenberg will tell how she started on – Bruce Franke, VP Operations, MarathonFoto her career path and how she got to where she is. 1:00pm - 4:15pm Pool Break and Expo Visits “What makes Road Race Management She will assess the state of the sport both na- Meetings so valuable is the quality of the 4:15pm - 5:15pm Race Anatomy tionally and in New York and discuss what she ✦ content and the credibility of the faculty. We dissect the Ukrop’s Monument Avenue will try to change, keep the same, things that Vendors need to be as concerned as anyone 10K. Director Tracey Russell will talk about trouble her, and her overall outlook. the good times and any bad, sponsor gains and in our community about the health of our 2:15pm - 3:00pm Visit the Expo one last time, sport and of all the events that comprise it.” losses, volunteers, mistakes, unique aspects and then head for the pool! the basics of how she does things and man- – David Deigan, AFM/inc (Heatsheets) 3:00pm Expo Closes ages an event that has grown from about 2,500 “Under the skilled direction of Jeff Darman in 2000 to well over 17,000 in 2005. and Phil Stewart, this continues as my “must attend” conference of the year.” Faculty: Tracey Russell –Julia Emmons, Executive Director, Atlanta Track Club, Moderator: Phil Stewart Director, Peachtree Road Race 5:15pm - 6:45pm Road Race Management Race Special Airfare “Each session is great, the networking Directors’ Reception in during breaks is even better, and who can Conjunction with US Airways and United Airlines have been Continuation of the Trade designated the official carriers for the Road complain about Florida sunshine in late Exhibit Race Management Race Directors’ Meeting October…” ✦ Talk with exhibitors of clocks, awards, com- and offer a 5%-10% discount off certain –Jim Oaks, Director, Mercedes-Benz Cotton Row Run petitor numbers, banners, computer products, fares valid for travel from the , “It’s a great place to learn about the most t-shirts, jackets and other apparel, finish line recent concepts and technologies involved in services, magazines, representatives of shoe Caribbean, Canada and Puerto Rico. directing a road race. The Race Director’s companies, running organizations, web ser- Discounts are valid between October 16 –26 meeting is also a great way to reward vices and more. Free drinks and snacks and 2005. Plan ahead and receive an additional dedicated volunteers and we try to send at an opportunity to meet fellow race directors discount by ticketing at least 30 days in least three each year.” and the faculty in a relaxed atmosphere. advance. To obtain discount, you or your – Robert W. Ingalls, Director S ATURDAY, OCTOBER 22 travel agent should call United, recent concepts and technologies involved in services, magazines, representatives of shoe directing a road race. The Race Director’s companies, running organizations, web ser- Discounts are valid between October 16 –26 meeting is also a great way to reward vices and more. Free drinks and snacks and 2005. Plan ahead and receive an additional dedicated volunteers and we try to send at an opportunity to meet fellow race directors discount by ticketing at least 30 days in least three each year.” and the faculty in a relaxed atmosphere. advance. To obtain discount, you or your – Robert W. Ingalls, Director Boilermaker Road Race S ATURDAY, OCTOBER 22 travel agent should call United, 800.521.4041, refer to Road Race Manage- “It takes more than a little pixie dust to put 8:45am - 3:00pm Trade Exhibit ment meeting ID #538GO; or US Airways, on a great event. We learn something useful 9:00am - 10:30am Race Participation of Athletes and make new contacts every year at RRM.” with Disabilities 877.874.7687, refer to Gold File –Jon Hughes, Director Walt Disney Marathon ✦ We will cover all the current issues in wheel 591534433. chair racing, including wheelchair/hand crank

REGISTRATION Return this form” with your check to: Please Print Road Race Management Name: Race Directors’ Meeting • c/o Jeff Darman 110 East State Street • Suite 15 Address: Kennett Square, PA 19348 610-925-1976 City: State: Zip: Registration less a $30 processing fee is refundable, if cancellation is received in writing prior to September Affiliation, Race/Other: 18, 2005. Road Race Management, Inc. is not liable Position: for registrant delays or inability to attend caused by weather or other conditions and reserves the right to Day Phone: May we publish ❏ Yes ❏ No refuse registrations. E-mail: May we publish ❏ Yes ❏ No Fees (add $30 late fee after October 8) Enclosed is $ * ❏ $360 (Road Race Management newsletter (Make checks payable to Road Race Management) subscribers or 2005 Directory purchasers) U.S. funds from a U.S.-based bank only. ❏ $421 (Others) *Late registration is not accepted without appropriate late fee. ❏ $457 (Registration and one-year subscription or renewal to RRM.) Add $15 for overseas delivery. Hotel: ❏ New subscriber ❏ Renewal Special rates available to RRM Meeting attendees (reserve by September 30 for special rate): $159 single or double, ❏ $440 (Registration and copy of 2005 Road Race Hyatt Pier Sixty-Six, 2501 SE 17th St. Causeway, Ft. Lauderdale, FL 33316, 800-554-9288 or 954-525-6666 Management Directory) (Mention Road Race Management Meeting). Road RaceManagement FACULTY Race Directors’ Meeting and Trade Exhibit Amy Berner Corporate Accounts Manager, LaSalle Bank OCTOBER 20-22 • HYATT PIER SIXTY-SIX RESORT • FT. LAUDERDALE FL ; formerly with IEG Consulting (Events) and DDB Advertising Jeff Darman Join us at the world’s foremost, oldest, and most If you don’t continually improve your skills, you Marketing Consultant (Moving Comfort and prestigious race directors’ meeting and trade and your event risk being left behind. That’s why Running Times); Director, ACLI Capital exhibit. Network with many of the sport’s promi- each year Road Race Management recruits many Challenge; past President, AARC and RRCA. nent and best-known event directors, sponsors, of the sports most experienced and articulate lead- Bob Hall national running media, sports organizations, ers who will share their secrets of success with Wheelchair Champion, Boston and New and your fellow race directors. you. Learn how they cope with new challenges York ; Sport/wheel Chair designer and manufacturer (New Hall’s Wheels); Take advantage of this annual unique opportunity and improve their events year after year. Disability Coordinator, Boston Marathon to upgrade and improve your event. Learn, talk, Please join us in Ft. Lauderdale at the beautiful Susan Harmeling socialize, debate and exchange ideas with race Hyatt Pier 66 Resort and Marina. Think about Director, Bank of America Gasparilla officials just like yourself. Expose yourself to Distance Classic and Marathon by Tampa spending an extra day to enjoy the pools, boating Bay innovative marketing ideas that can help you and fishing or nearby golf in this tropical oasis Michael Hughes recruit new and retain existing sponsors. located on a marina surrounded by spectacular Director of Operations, Atlanta Track Club; Race directing in the 21st century offers signifi- yachts. Course Vehicle Coordinator, 1996 Olympic Marathon cant opportunities as well as growing challenges. And remember many race committees reward com- mittee members with a trip to this meet- Dave McGillivray Director, Boston Marathon; Director 2004 ing. It’s a great way to give key Women’s Olympic Marathon Trials, Peoples volunteers a special treat while rejuve- Beach to Beacon; MarathonFoto/Road Race nating them for next year’s race. Take Management Race Director of the Year advantage of our special five for four (2000) offer. Tracey Russell Director, Ukrop’s Monument Avenue10K Any race committee, club or company, and Suntrust Richmond Marathon; Director which registers four people by October of Events, Richmond Sports Backers 8th, may register the fifth person free. Phil Stewart Payment and five registrations must be Editor and Publisher Road Race Manage- ment; Director, Credit Union Cherry th transmitted together by October 8 —(all Blossom Ten Mile registrants must be members of the Mary Wittenberg sponsoring organization). President, New York Road Runners; Director, ING New York City Marathon www.rrm.com Supported in part by Huntsville Track Club Pikes Peak Marathon Atlanta Track Club Leslie Jordan, Inc IPI-Race Photography PRRO BKB LTD. MarathonFoto Just A Short Run Half Marathon Queen City Marathon Electric City Printing Marathon Printing Knoxville Marathon RFID Race Timing Systems Bank of America Gasparilla Running Times Knoxville Track Club Road Race Management Distance Classic Winning Time U.S.A. Chip Timing Leslie Jordan, Inc. RRCA Gatorade World’s Best 10K Lilac Bloomsday Running Network Link Direct Marketing Running Times 2004 Attendees: Bradenton Runners Club Little Rock Marathon Salmini Films AARC Brightroom, Inc. Manchester Road Race SBLI Falmouth Road Race ACLI Capital Challenge Champion Chip USA Marathon Printing Shamrock Sportsfest Marathon Action Sports Intl. Chris Tatreau Consulting MarathonFoto & 8K Active.com Columbus Marathon Marathon of the Palm Beaches Singapore Sports Council Active Survivors Network Coventry Healthcare Delaware MarathonGuide.com Space Coast Runners Organization AFM I Marathon MARCATE Sports Science Any race committee, club or company, and Suntrust Richmond Marathon; Director which registers four people by October of Events, Richmond Sports Backers 8th, may register the fifth person free. Phil Stewart Payment and five registrations must be Editor and Publisher Road Race Manage- ment; Director, Credit Union Cherry th transmitted together by October 8 —(all Blossom Ten Mile registrants must be members of the Mary Wittenberg sponsoring organization). President, New York Road Runners; Director, ING New York City Marathon www.rrm.com Supported in part by Huntsville Track Club Pikes Peak Marathon Atlanta Track Club Leslie Jordan, Inc IPI-Race Photography PRRO BKB LTD. MarathonFoto Just A Short Run Half Marathon Queen City Marathon Electric City Printing Marathon Printing Knoxville Marathon RFID Race Timing Systems Bank of America Gasparilla Running Times Knoxville Track Club Road Race Management Distance Classic Winning Time U.S.A. Chip Timing Leslie Jordan, Inc. RRCA Gatorade World’s Best 10K Lilac Bloomsday Running Network Link Direct Marketing Running Times 2004 Attendees: Bradenton Runners Club Little Rock Marathon Salmini Films AARC Brightroom, Inc. Manchester Road Race SBLI Falmouth Road Race ACLI Capital Challenge Champion Chip USA Marathon Printing Shamrock Sportsfest Marathon Action Sports Intl. Chris Tatreau Consulting MarathonFoto & 8K Active.com Columbus Marathon Marathon of the Palm Beaches Singapore Sports Council Active Survivors Network Coventry Healthcare Delaware MarathonGuide.com Space Coast Runners Organization AFM, Inc Marathon MARCATE Sports Science AllSportCentral Credit Union Cherry Blossom Maxwell Medals & Awards Steamboat Classic AMB i.t. US, Inc. Darman and Associates Mercedes Benz Cotton Row Run SugarLand Finish Line Sports ASDEPORTE DMSE Miami Runners Club Twin Cities Marathon Ashworth Awards Electric City Printing Montgomery County Road Ukrop’s Asics Melbourne Marathon Electro-Numerics, Inc. Runners Club Under Armour Baltimore Atlanta Track Club EMMI Moving Comfort Marathon BAA Boston Marathon Everyone Runs National Police Challenge United Technologies Hartford Bank of America Gasparilla Freescale Austin Marathon New Orleans Track Club Marathon Distance Classic Great Aloha Run Omaha Marathon USATF BKB/LTD. Greater Long Island Running Club Pace Race Utica Boilermaker Blue Cross Broad Street Run Grouper Run Pat Hollett Memorial 10K Walt Disney World Marathon Marathon Peachtree City Classic Winning Time USA Boilermaker Road Race Huntsville Times Rocket City Peachtree City Running Club World’s Best 10K Race Marathon Peachtree Road Race

ROAD RACE MANAGEMENT Race Directors’ Meeting 110 East State Street Suite 15 Kennett Square, PA 19348